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LOCALIZATION WORLD CONFERENCE & EXHIBITS Barcelona, Spain 14-16 June 2011 Know-how for Global Success Theme: !nnovation Table of Contents 3 Networking 4 Sponsors & Exhibitors 10 Preconference Workshops 12 Track Descriptions 12 Conference Day One 17 Conference Day Two 26 Participants Major Sponsors SeproTec Across Systems GmbH Lionbridge Welocalize Major Sponsors Platinum Sponsor www.seprotec.com Silver Sponsors www.across.net www.lionbridge.com Bronze Sponsor www.welocalize.com Other Sponsors Lunch Pangeanic ..................................www.pangeanic.com Bags SeproTec .......................................www.seprotec.com Note pads Logrus International Corporation ........www.logrus.ru Pens TOIN Corporation ............................. www.to-in.com Sticky Notes Moravia Worldwide ......www.moraviaworldwide.com Game Localization Round Table Binari Sonari S.r.l.................... www.binarisonari.com Localization Genius Localization Professionals ........... www.linkedin.com/ groups/Localization-Professional-44105 Conference Partner CPSL Events..................................www.cpsl-events.com 2 Conference Organizers Localization World is a collaborative effort of The Localization Institute MultiLingual Computing, Inc. www.localizationinstitute.com www.multilingual.com Program Committee The program committee has worked hard to create a program that is interesting, challenging and informative. We are very grateful to: Beat Buchmann Ulrich Henes Credit Suisse AG Localization World, Ltd. Rocío Cava Tortsa Salomé López-Lavado SeproTec Sony Europe Kristin Dittrich-Kahl Donna Parrish Roche Localization World, Ltd. Roberto Ganzerli Bill Sullivan Arancho Doc/ELIA IBM Daniel Goldschmidt Jaap van der Meer Microsoft TAUS Allan Hall SDL Networking One of the reasons that people attend Localization World is for the networking opportunities, and they are not disappointed! Besides the exhibit hall with areas for impromptu meetings, ample time be- tween sessions and at lunches, the conference offers two special occa- sions to encourage attendees to relax and get to know each other. Opening Reception Tuesday, 14 June, 18.00-21.00 The opening reception will be held at Top City on the 19th floor of the Gran Hotel Princesa Sofia. Network with friends, col- leagues and business associates over regional Spanish food and drinks. With its floor-to- ceiling windows, Top City offers spectacular views of the city in every direction. This com- plimentary reception is open to all attendees. Conference badges must be worn to attend the reception. If you cannot pick up your badge during the preconference day on Tuesday, we will have it available for you to pick up at the reception. Since this reception is held at the same hotel as the conference, it will be easy for late arrivals to join after checking in. Come and enjoy this casual reception to jumpstart your conference experience! Dinner Wednesday, 15 June, 21.00-23.00 The Hotel Rey Juan Carlos I is a five-star, urban resort on the presti- gious Avenida Diagonal in Barcelona. It is surrounded by historical Mediter- ranean gardens dating back to the 19th century. The lush gardens, private lake and spectacular pools offer a unique backdrop for the gala dinner. Join us in this beautiful setting for good times with great company. Conference badges must be worn to attend the dinner. The Garden at the Hotel Juan Carlos I is about a 15 minute walk, a distance of 1.1 km (.7 miles), from the Hotel Princesa Sofia. Groups can meet in the Hall of the Hotel Princesa Sophia prior to departure. Tickets for the dinner must be purchased in advance and are only available for conference attendees. Cost is €50 per person. Attendees may purchase dinner tickets online, at the registration desk or by con- tacting Bonnie Hagan at firstname.lastname@example.com. 3 Sponsors & Exhibitors . Across Systems GmbH www.across.net Across Language Server, the world's leading independent linguis- tic supply chain technology, provides a central software platform for corporate language resources and translation processes. The all-in- one enterprise solution includes a translation memory, a terminol- ogy system, and powerful PM and workflow control tools. It allows end-to-end processing so that clients, LSPs and translators collaborate seamlessly. Open interfaces enable the direct integration of CMS or ERP solutions, among others. Across customers include Volkswagen, HypoVereinsbank, SMA Solar Technology and hundreds of other lead- ing companies. AD VERBUM www.adverbum.lv AD VERBUM offers a full range of globalization and localization services in the Baltic, Scandinavian, Eastern and Central European as well as post Soviet Union markets. Our globalization and localization services include localization, translation, interpretation services, multi- lingual documentation, voice-over services, subtitling, desktop publish- ing and printing services. Technology has helped us to develop steady relationships with numerous clients who entrust us with maintaining their translation memory and terminology needs to the highest localiza- tion market standard. Our project management team will assure that your localization costs are turned into an asset. AD VERBUM is an EN:15038:2006 certified translation and localization company. ATRIL www.atril.com ATRIL, precursor on the CAT tool market with the Déjà Vu product range, has been providing a tightly-integrated solution to all stakehold- ers of the translation industry since 1993. Always in close dialogue with Déjà Vu users — an innovation in itself — ATRIL is ensuring product development that makes a real impact on their quality, productivity and reputation. ATRIL is committed to building long-term relationships with clients by offering free updates and flexible service policies for training and support. ATRIL's mission is to have customers achieve high-quality translations in the easiest, fastest, most economical way, bringing added value to the work and time, with measurable and clear results day-by-day. CEET Ltd. www.ceet.eu CEET Ltd. is a language solutions provider with its headquarters in the Czech Republic and a branch in Washington. Using modern tech- nologies, we offer translations into 70 languages to clients from all over the world. We also provide proofreading, localization, DTP, interpret- ing, voice-over and cultural consulting in all major world languages. Thanks to the high-quality of our services, we have become the most dynamic company on the market. Our clients appreciate that all the benefits brought by information technologies we use are strictly trans- ferred to them. This cuts final costs while retaining top quality output. Centre for Next Generation Localisation http://www.cngl.ie The Centre for Next Generation Localisation (CNGL) is a dynam- ic academia-industry partnership with over 100 researchers develop- ing novel technologies addressing the key localization challenges of volume, access and personalization. Cloudwords www.cloudwords.com Cloudwords is translation made easy. We are a web-based transla- tion platform with centralized project management and translation vendors rated by the community. Fast, easy, effective. Commit www.commit.gr Commit is a leading localization services provider with offices in Athens, Greece, and San Diego, California. Quality, expertise, reliabil- ity, leading technology and customer focus have defined Commit since its founding in 1997. Step-by-step, gradually evolving from a single language vendor to a full language services provider, Commit contin- ues to meet the requirements of global corporations, regardless of size. Growth has been achieved through investment in people, technology, and processes, creating a level of quality unmatched in our industry and efficiencies that ensure that clients are receiving the highest value at a competitive price point. 4 Common Sense Advisory www.commonsenseadvisory.com Common Sense Advisory is an independent market research com- pany specializing in the online and offline operations driving business globalization, internationalization, localization, translation and interpre- tation. Its research, consulting and training help companies profitably grow their international businesses and gain access to new markets and new customers. Find out more at www.commonsenseadvisory.com. Congree Language Technologies GmbH www.congree.com Congree, a division of Across Systems, is the maker of the indus- try-leading authoring assistance software of the same name. Congree is designed to automatically polish your writing, formatting and punctua- tion, and to conform them automatically to the customized standards and practices of your employer, client or one of several well-known style guides. Congree's customizable tools plug directly into your favor- ite writing or editing software, ensuring minimal hassle and perfect text the first time, every time. CPSL www.cpsl.com We are CPSL, a leading language company that caters to the full lifecycle of your multilingual documentation and content. With our global team of around 3,500 translators, interpreters, localization engineers and other qualified professionals at your disposal, and led by our experienced in-house staff, we can meet all of your language needs. We are among a select number of language service providers certified in the ISO 9001:2008 quality standard and UNE 15038:2006, the Euro- pean quality standard for translation services. Our offices in Barcelona, Madrid, Germany, the UK and US allow us to provide you with a per- sonalized service across the continents. For more information visit our websites: www.cpsl.com and www.medicaltranslations.cpsl.com. ELEKS Software www.eleks.com Founded in 1991 as a provider of high-end software development services and software solutions, ELEKS Software launched ELEKS Localiza- tion in 2004 as a dedicated division to serve the specific needs of localiza- tion (L10n) and internationalization engineering markets. Today, ELEKS Localization has over 150 full-time experts in its ranks that do nothing but localization. ELEKS Localization may be the largest L10n company in what many are now calling the new global localization hotspot — Ukraine. eLocalize www.elocalize.net At eLocalize we cover an area stretching from the Cape to Cairo and beyond. We are specialists offering a multitude of quality translation and localization services for those desiring to enter the Middle Eastern and African markets, or others already testing these markets looking to en- hance their image and products. We offer services that are revolutionary! European Language Industry Assoc. Ltd. www.elia-association.org ELIA is a non-profit association committed to representing the best interests of translation, interpretation and localization companies active in Europe by providing a forum for exchange, fostering the development of business relationships with fellow members and other related international organizations, and promoting the concept of ethics and quality standards throughout the industry. ELIA was created to embody a European need for an association of translation and localization companies that give its members opportunities for growth by organizing networking events which include knowledge sharing and training courses in business skills and de- velopment of market insights. Companies exhibiting in the ELIA booth are: CIKLOPEA d.o.o .........................................www.ciklopea.com Diskusija UAB ................................................ www.diskusija.It iDISC Information Technologies.......................... www.idisc.es Synergium UAB .........................................www.synergium.eu FutureTrans, LTD www.future-trans.com FutureTrans is a leading ISO 9001:2000 certified localization pro- vider in the Middle East, based in Egypt, dedicated to serving localiza- tion providers worldwide. Our world class localization solutions cover Middle Eastern and African languages. Kilgray Translation Technologies www.kilgray.com Kilgray Translation Technologies is the world's fastest growing provider of computer-assisted translation tools. Kilgray launched the first version of memoQ, an integrated translation environment, in 5 2005. All products of Kilgray, like memoQ, the memoQ server, qTerm, and the TM Repository, facilitate, speed up and optimize the entire translation process. Rated #1 by Common Sense Advisory among translation-centric TMS systems and appreciated by thousands of freelance and in-house translators, language service providers and large enterprises, memoQ is quickly gaining popularity in the field of translation technology. Lionbridge www.lionbridge.com Lionbridge Technologies, Inc., is a provider of translation, devel- opment and testing solutions. Lionbridge combines global resources with proven program management methodologies to serve as an outsource partner throughout a client's product and content lifecycle — from development to translation, testing and maintenance. Global organizations rely on Lionbridge services to increase international mar- ket share, speed adoption of global products and content, and enhance their return on enterprise applications and IT system investments. Based in Waltham, Massachusetts, Lionbridge maintains solution centers in 26 countries and provides services under the Lionbridge and VeriTest brands. LTC www.langtech.co.uk LTC is a leader in providing high-value translation technology, translation services and product localization services to the global en- terprise. LTC delivers high-value and practical translation solutions that accelerate time to market, create new global revenue opportunities, expand worldwide brands and drastically reduce operating costs. LTC's leading product, LTC Worx, is a business management solution that handles project management tasks and other business related functions for an integrated, end-to-end approach to your communication tasks. Users report a significant increase in productivity and an average return on investment of only a few months. Lucy Software Ibérica SL www.lucysoftware.com Lucy Software provides machine translation (MT) technology and solutions through a highly modular and scalable MT system ideally suited for integration in corporate/institutional IT environments and professional translation architectures of language service providers. The Lucy Software SAP experts have unique, in-depth knowledge of SAP infrastructure technology, translation tools and methodologies. Lucy offers tailored consulting, software solutions and translation packages making any rollout a success. MemSource Technologies www.memsource.com MemSource Technologies is an offshoot of a Charles University research project that began in 2006 in Prague, Czech Republic. MemSource has pioneered authoring solutions for software developers with its UTMA server, developed with the globalization department of Sun Microsystems in Prague. More recently, MemSource has intro- duced a comprehensive product suite for the translation community, comprising a translation memory, termbase and translation manage- ment servers and featuring, among other things, an innovative approach to machine translation integration. Moravia Worldwide www.moraviaworldwide.com Moravia Worldwide is a leading globalization solution provider, enabling companies in the information technology, e-learning, life sciences, consumer electronics and telecommunications industries to enter global markets with high-quality multilingual products. Moravia's solutions include localization, product testing, multilingual publishing, technical translation, content creation, machine translation and work- flow consulting. Adobe, IBM, Microsoft, Oracle and Toshiba are among some of the leading companies that depend on Moravia Worldwide for accurate, on-time and economical localization. With global headquar- ters in Brno, Czech Republic, Moravia has local offices in Europe, the United States, Japan, China and Latin America. To learn more, please visit us at www.moraviaworldwide.com. Mother Tongue Writers www.mothertongue.com Mother Tongue is the informed choice for anyone in advertis- ing, digital or marketing who needs to be sure that the translations of their copy are not just technically correct, but engaging and culturally relevant just like the original. 6 MultiCorpora www.multicorpora.com Independent and exclusively focused on technology, MultiCorpora delivers on the dream of affordable, integrated GMS/TMS architecture by combining MultiTrans, a client-server linguistic solution, with Flow MMX. Customers improve productivity, consistency and ROI with ad- vanced leveraging translation memory, high-speed auto-alignment and state-of-the-art terminology management, all supported by intuitive and customizable workflow. MultiLingual Computing, Inc. www.multilingual.com MultiLingual Computing, Inc., is the information source for the localization, internationalization, translation and language industry. Offerings include MultiLingual, a print and digital magazine mailed nine times a year to readers in 80 countries; MultiLingual News, a free biweekly electronic newsletter containing the latest industry news; Blogos, a blog covering language and language industry issues (www. multilingualblog.com); www.multilingual.com, a website featuring a searchable database of over 1,900 industry resources; a searchable database of over 6,500 news items since 1994; free downloadable Get- ting Started guides; free downloadable resource directories; and more. Net-Translators, Ltd. www.net-translators.com Net-Translators specializes in software localization and translation into more than 60 languages. Our localization, internationalization and multilingual testing services instill the confidence that the product is accurately and consistently localized, translated and tested. Our trans- lators are industry specific and have amassed a wealth of experience in their particular areas of expertise. We have a proficient in-house multi- lingual staff of project managers, QA professionals and DTP specialists who provide world-class service to our customers. Our staff remains on the cutting edge of CAT, QA and DTP technology. Net-Translators is ISO 9001:2008 and ISO 13485:2003 certified, and we maintain branch offices in the United States, Argentina, United Kingdom and Israel. Newgen Knowledge Works Pvt Ltd www.newgenimaging.com Newgen was established in 1996 in India, to cater to the prepress publishing needs of books and journals publishers in the United Kingdom, United States and Europe. We have built both the capabil- ity and the capacity to meet the unique needs of different publishers. We are constantly investing in talent, training and technology toward becoming a complete solutions provider. Newgen has expanded its typesetting capabilities over the past few years to include services in other European and Asian languages, and is today gaining fast ground in the multilingual desktop publishing market. Digital archiving, data conversions, electronic publishing and large-scale e-book creation are some of the niche services Newgen offers. OmniLingua Germany GmbH www.omnilingua.eu OmniLingua, a full service localization leader for international business, provides a diverse range of services to support the needs of high-end clients in the health care, automotive, manufacturing, energy and power generation sectors. Our clients benefit from OmniLingua's longstanding presence in the globalization industry and profound experience in translation and localization, agile software development, workflow management and process consulting. Versatility, flexibility, know-how and expertise, workforce depth and diversity, all blend together, producing the desired high-quality output and result-oriented solutions to serve our clients in the best possible way. Palex Languages and Software www.palex.ru Palex is one of the leading Russian localization providers. It specializes in complex localization tasks from English and many other languages into all ex-USSR languages, CE, WE and Asian languages. Pangeanic/PangeaMT www.pangea.com.mt PangeaMT is Pangeanic's customized MT solution range in pro- duction, internally and externally, at global corporations' localization departments as well as in highly specialized LSPs. Even if you translate just half a million words a year, you are a prime candidate to benefit from this easy-to-deploy and open-standard-geared MT technology. PangeaMT can look after the hard work in data mining and collection. We will even leverage and enhance your existing TMs and add more in-domain content. PangeaMT brings together a team of professionals with expertise in computational linguistics, translation, content and knowledge management, with the flexibility to adapt to your needs and guide you through each step at no high cost and with no lock-in effect. 7 We will be more than happy to assist you during and after Localization World Barcelona 2011! Plunet GmbH www.plunet.net Plunet develops and markets the business and workflow manage- ment software Plunet BusinessManager, one of the world's leading management solutions for the translation and localization industry. Plunet BusinessManager provides a high degree of automation and flexibility for professional language service providers and translation departments. Using a web-based platform, Plunet integrates transla- tion software, financial accounting and quality management systems. Various functions and extensions of Plunet BusinessManager can be adapted to individual needs within a configurable system. Basic func- tions include quote, order and invoice management, comprehensive financial reports, flexible job and workflow management as well as deadline, document and customer relationship management. The Rosetta Foundation www.therosettafoundation.org The Rosetta Foundation has been established to provide access to information and knowledge across language boundaries, inde- pendent of economic, social, political or geographical consider- ations. The foundation's aim is to fight poverty and to work for better education, justice, health care and economic well-being by offering nonprofit translation services and technologies to organizations shar- ing these aims. The Rosetta Foundation is a not-for-profit organization registered as a charity in Ireland. It is directed by a board of interna- tional experts in translation and localization. It is supported by the Irish Government, co-funded by the Centre for Next Generation Lo- calisation (www.cngl.ie) and the Localisation Research Centre (www. localisation.ie) at the University of Limerick, as well as by partners from the translation and localization communities. SDL www.sdl.com SDL is the leader in global information management. Global infor- mation management enables companies to engage with their customers throughout the customer journey — from brand awareness, to sales and after-sales support — and across languages, cultures and channels. SDL has over 1,500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 mil- lion customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit www.sdl.com. SeproTec Multilingual Solutions www.seprotec.com SeproTec is a multilingual service provider ranked among the top 30 language service companies in the world (Common Sense Advisory – 2009 and 2010). With 20 years of experience in providing high-qual- ity, cost-effective solutions in translation and interpretation, SeproTec distinguishes itself by utilizing the most advanced technology and translator management techniques, specifically designed to maximize customer satisfaction. SeproTec is proud to have achieved certifica- tions for international corporate social responsibility, quality control and environmental management (ISO 9001, ISO 15038 and ISO 14001). More than 350 employees and 2000+ freelancers collaborate within dedicated account teams to provide 24/7/365 coverage for our clients' multilingual needs — wherever in the world they may be. SYSTRAN www.systransoft.com SYSTRAN is the market-leading provider of language translation software products and solutions for the desktop, enterprise and internet. Use of SYSTRAN products and solutions enhance multilingual com- munication and increase user productivity. SYSTRAN delivers real-time language solutions for search, content management, online customer support, intra- or intercompany collaboration, and e-commerce. SYSTRAN has been pioneering advances in machine translation for over four decades. Its latest achievement, SYSTRAN Hybrid MT, combines the predictability and language consistency of rule-based machine translation with the fluency of statistical MT. SYSTRAN is headquartered in Paris, France, with a North American office located in San Diego, California, USA. TAUS Data Association www.tausdata.org TAUS Data Association (TDA) is a not-for-profit member organiza- tion bringing together the translation memories (TMs) and terminology of the global translation industry. The resulting language data exchange portal is a high-quality, open and secure language database for the benefit 8 of all. We work on the basis of reciprocity; you store language data in the platform and in return get access to the TMs and glossaries of the wider industry. The data is organized by industry domain, company, product line and language pairs, enabling you to conveniently search and retrieve what you require. Urban Translation Services www.urbantranslation.com.tr Located at the intersection of Asia and Europe, Urban Translation Services (UTS) is best positioned to bridge European, Turkic, Middle Eastern and Asian languages. High quality and fast turn-around are the foremost features of our organization. UTS serves clients in software, medical, legal, consumer electronics, telecommunication, energy and white goods sectors. UTS handles translation and localization tasks with expert translators and project managers, in concert with modern translation technologies. Qualified DTP operators and cutting-edge infrastructure warrants the highest quality output available in the indus- try. UTS will be happy to see your company among the distinguished entities to whom we offer our services. Version internationale www.version-internationale.com For over 20 years, Version internationale (VI) has been a key player on the French localization market, servicing multilanguage ven- dors as well as direct clients such as Oracle. VI is widely recognized as a quality and service-oriented company, always on the watch for new technologies and processes. Its specialized in-house teams of linguists, project managers and engineers ensure professionalism and reliability on every type of project, from complex IT products, voluminous pack- ages or ongoing work, to punchy marcom texts. VI's seamless solution covers all the main European languages, always at the best possible price! VistaTEC www.vistatec.ie VistaTEC is a highly technical, client-focused organization. As a leader in software localization and globalization services, VistaTEC's success is linked to its inherent ability to optimize processes for each client. Not married to any one technology, VistaTEC maps onto its clients' current requirements and customizes a process that is both time and cost efficient. This requires open-ended solutions that allow for the integration of new technologies and close collaboration with the cus- tomer's localization team to plan accordingly for future requirements. This is why clients come back to VistaTEC time and again. Welocalize www.welocalize.com Welocalize provides next-generation translation supply chain management that delivers market-ready, translated content when and where you demand, at a higher output, a faster pace and an afford- able price. We support organizations throughout the entire global content life cycle, from authoring and product development, transla- tion and quality assurance to complete business process outsourcing and market validation. Welocalize is redefining the way translation services are managed and delivered in our industry. By replacing the task-oriented, client-vendor model with an integrated partnership that lasts throughout the translation supply chain, Welocalize provides clients with flexible, unique translation solutions that are predictable, scalable and measurable and result in increased global sales of their products and services. Xlated Ltd. www.xlated.com XLATED is a young and dynamic localization service provider, founded and managed by translators with 15+ years of specialization in software localization. Thanks to a proven know-how of interna- tionalization and localization processes, a team of highly skilled and motivated professionals, and an intelligent use of the most recent trans- lation technologies, we offer a wide range of multilingual services for small to large and complex software localization projects: terminology management, translation of GUI and user documentation, linguistic and functional quality assurance, engineering, multi-platform DTP and consulting. Our core languages are Italian, French, Spanish, Portu- guese, German and Russian. Yamagata Europe www.yamagata-europe.com Yamagata Europe is a one-stop service provider for all your documentation needs. Technical writing, localization, desktop publish- ing and print services have been brought together under a single roof to ensure smooth coordination and high-quality deliverables. Our customer-driven approach to quality and innovation has led to the development of QA Distiller, the leading stand-alone translation quality assurance tool. 9 Preconference WorkshoPs Tuesday, 14 June 2011 P1 begins monday 14.30 Life Sciences Business Round Table 9.00, 13.30 Speakers: Simon Andriesen (MediLingua Translations), Andrew Breden- kamp (Acrolinx), Melanie Ehrlich (Siemens AG, Industry Sector), Brigitte Herrmann (Siemens AG, Healthcare Sector), Richard Korn (St. Jude Medical), Sandra La Brasca (ForeignExchange Translations), Alex Lik (Bio- sense Webster, Ltd., Israel), Maarten Milder (Medtronic), Uwe Muegge (MedL10N), Michael Oettli (OmniLingua Germany GmbH), Véronique Özkaya (Moravia Worldwide), David Sommer (Net-Translators) Moderator: Clio Schils In the world of translation and localization, the life sciences sector is different from any other industry because of the unique nature of its re- quirements. With regulations changing on a continual basis, a premium is placed on quality above all else. For our next Life Sciences Business Round Table, we are delighted to offer a stellar one and a half day program with a particular focus on the challenges of medical device localization. P2 The 9th Game Localization Round Table 9.00, 13.30 Speakers: Víctor Alonso Lion (Pink Noise), Danica Brinton (Zynga Inc.), Jonida Dule (Ash Gaming Ltd), Solja Kuningas (Babel Media Ltd.), Jacqui Roberts (Ash Gaming Ltd), Matteo Scarabelli (GLOC.it), Janaina Wittner (WhP) Host: Miguel Á. Bernal-Merino This round table consists of several distinct sessions presented by experts in game localization. We aim to provide the best possible venue to enable a fruitful and balanced debate, so we will do our best to main- tain a balanced group of participants. The day will end with an open dis- cussion based on information and questions from the day's presentations. P3 Beyond Marketing: Driving Brand Integrity and Market 9.00, 13.30 Share Across Cultures, Languages and Locales Speakers: Meritxell Guitart (Hogarth Worldwide Ltd./Beyond World- wide Ltd.), Gráinne Maycock (VistaTEC Ltd.), Rashmi Schaefers (SAP) Moderator: Ulrich Henes How do you successfully create a global branding strategy that crosses language, cultural and business divides while navigating in-country approval, managing content updates and 'translation' elements? Attendees will learn how they can contribute more effectively to the branding success across markets and the elements to consider beyond marketing translation. P4 Best Practices for Post Editing 9.00 Speakers: Rahzeb Choudhury (TAUS), Sharon O'Brien (School of Applied Language and Intercultural Studies) Host: Jaap van der Meer This half-day workshop provides a broad overview of the topic of post editing machine translation output, a growth area requiring new skill sets and outlook in the industry. It provides good practice guidelines, outlining the types of issues to anticipate. It will also cover some of the most recent research and developments on post editing. The guidelines provided are based on insights gathered from TAUS members, experts in the field and research done at the Centre for Next Generation Localisation, Ireland. P5 How to Implement Open Source MT Solutions 13.30 Speakers: Rahzeb Choudhury (TAUS), Achim Ruopp (Consultant) Host: Jaap van der Meer This half-day workshop will equip you with the know-how to make informed decisions about how to implement open source ma- chine translation solutions with a focus on the Moses system. It covers the full cycle from data preparation to retuning your engine to integra- tion with your localization workflow. 10 P6 Introduction to Localization 9.00 Speakers: Daniel Goldschmidt (Microsoft), Richard Sikes (MultiCorpora), Angelika Zerfaß (zaac) Three highly experienced industry experts will illuminate the ba- sics of localization for session participants over the course of three one- hour blocks. This instruction is particularly oriented to participants who are new to localization. Participants will gain a broad overview of the localization task set, issues and tools. Subjects covered will be funda- mental problems that localization addresses, components of localiza- tion projects, localization tools and localization project management. P7 GlobalSight Community Forum 13.30 Speaker: Derek Coffey (Welocalize) Since the launch of the open-source translation management system in January 2009, the community has grown considerably. It now consists of over 4,000 community members and there have been over 7,000 software downloads to-date. This will be a forum for everyone to leverage the collective experience and best practices of the community. P8 Localization Sales and Marketing 9.00 Speakers: Anne-Marie Colliander Lind (Inkrease), Melissa Gillespie (Common Sense Advisory), George Gombas (CustomerCentric Selling® Europe), Jessica Rathke (Localisation Sales & Marketing) Moderator: Renato Beninatto Bring your sales and marketing challenges to this panel and listen to their suggestions and potential solutions. It will be an open consulting plat- form with experts in sales, sales management, sales training, marketing and public relations. Ask, learn, share and take a lot home to act upon. P9 Future LSP Business Models and the Role of Across 13.30 Speaker: Sukumar Munshi (Across Systems GmbH) The work of language service providers has undergone fundamen- tal changes, many driven by technological innovations. Currently, this process is characterized by discussions focusing on developments like crowdsourcing and machine translations. At this event we will examine the changed framework conditions and discuss how Across Systems can contribute to the business models of the future. P10 TILP Workshop: Mastering Microsoft .NET Localization 9.00, 13.30 Speaker: Florian Sachse (SDL Passolo GmbH) The localization of applications based on Microsoft .NET WinForms is a challenge for localizers but also for the providers of localization tools. In this workshop we will share what we have learned about .NET localization. Developers will learn how they can support the localiza- tion process and about new internationalization pitfalls. Localization engineers will learn how to track down issues when the localization process is about to break and how tools like Regate's Reflector or SDL Passolo can help. P11 TILP Workshop: Open Source Tools, 13.30 Crowdfunding and LSP Partnerships Speakers: Marco Cevoli (Qabiria), Udo Leiteritz (openLSP GmbH), Patricia Muñoz Tavira (The Institute of Localisation Professionals), Jose Palomares (MSS) This workshop provides an overview of models for open source collaboration within the language industry. We will give an overview of open source tools available in the market today. As an example, we will discuss the pros and cons of two open source project management systems specific for the language services industry: ]project-open[ and openLSP. We will discuss past experiences with large-scale collaborations and innovative models for crowdfunding open source developments. 11 Track Descriptions The Localization World tracks are color-coded to indicate which sessions pertain to which topics, thus enabling delegates to plan their personal schedules more easily. Localization functions include: Global Business Track A sessions take place in Baleares room Best Practices Experienced business people will provide practical insights for companies that want to venture with confidence into new international markets. Managing Track B sessions take place in Barcelona room Global Websites Leading companies, each with an outstanding web presence, will offer their expertise for launching and maintaining a worldwide web platform. Localization Core Competencies Track C sessions take place in Tibidabo room An introductory track for companies that need to localize, but are unsure where to start. Advanced Track D sessions take place in Montjuic room Localization Management The heart of Localization World, track D provides the latest information on trends, processes, technologies and influences that shape the world of localization. Inside Track Track E sessions take place in Sitges room Special format sessions for a deeper understanding of select topics and sessions that stimulate collaboration and community. ConferenCe day one Wednesday, 15 June 2011 Keynote1 FUTUREWISE — Six Faces of Global Change and 8.30 Five Key Innovation Trends Speaker: Patrick Dixon (Global Change, Ltd.) The FUTURE is spelled: Fast, Urban, Tribal, Universal, Radical and Ethical. Tribalism will be the most powerful social force for the next few decades and will shape every global business. At the same time watch out for a step-change in: CONNECTIONS — multiple relationships with customers and with each other, in an increasingly mobile world; CONVERGENCE — multiple capabilities within the same teams and products; CROWDS — trusted groups of total strang- ers solving problems (open innovation) or giving each other advice; CLOUDS — mega-shift from local to global intelligence; CONTROLS — making it all work safely. What it all means for your strategy and personal leadership. Take hold of your FUTURE — or the future will take hold of you. a1 Global City(Ville) of 100 Million 10.15 Speaker: Danica Brinton (Zynga Inc.) Host: Miguel Á. Bernal-Merino CityVille is a social game phenomenon. It launched in December and it already boasts over 20 million daily users — 51% are coming through localization into just seven languages. The largest Facebook app to date, CityVille owes much of its success to international audi- ences. Leading the charge on Zynga International, Danica will use the CityVille case study to outline how strategically and tactically she drives the global growth. b1 Challenges in Localization 10.15 Speaker: Lutz Niederer (eBay Inc.) Host: Donna Parrish At eBay we have been localizing into many languages for more than ten years. When we first started localizing we did not know much about localization. However, over the past ten years we managed to build an outstanding localization department that now provides localization services for 18 languages and counting. Hear about the challenges we faced. 12 C1 Interoperability Standards in the Localization Industry 10.15 — Status Today and Opportunities for the Future Speaker: Sukumar Munshi (Across Systems GmbH) Host: Daniel Goldschmidt Interoperability and related standards are topics still frequently and controversially discussed. While standards such as TMX and TBX are established within the industry, others are rated differently and not that widely implemented. This presentation is covering the current status of interoperability in the localization and translation industry, historical development, understanding of interoperability, related business requirements, effects on delivery models, interoperability between tools, open standards, current challenges and opportunities for the future. d1 Translator Productivity Increase at CA 10.15 Speaker: Patricia Paladini Adell (CA Technologies) Host: Beat Buchmann This presentation describes the strategy followed by CA Technolo- gies to increase translator productivity and reduce localization costs. This strategy is based on three pillars: implementation of machine translation plus human post-editing for user interface and documen- tation, standardization of automatic translation quality assurance on translated files and deployment of an internal system to measure translator productivity and total cost of product localization. The fully loaded per word cost, including translation, testing and management costs at CA Technologies has decreased significantly from 2005 to 2010. Total translated word count has doubled and translator produc- tivity has increased dramatically. e1 Buy-Side Colloquium: How to Make the Case 10.15 for Localization — and Win Every Time Speakers: Nataly Kelly and Rebecca Ray (Common Sense Advisory) The business case for localization is simple in theory: "Make our products and services available in more languages, and we'll sell more of them!" Yet, localization managers often find themselves struggling to make a clear, concise case for why localization matters to their company. Have you been put on the spot when asked to "sell" your higher-ups on the importance of localization? This colloquium was designed for every manager who's ever found themselves stam- mering in the boardroom, hoping to clearly articulate a business case, but ending up talking about translation memory re-use and average price per word instead. Common Sense Advisory will present case studies from companies that have tried – and failed – to sell localiza- tion upstream. Analysts will also present findings from the firm's latest research on localization maturity, including its Localization Maturity Model – Revision 2.0. Attendees will receive 5 killer slides that will help them make a stronger argument for localization activi- ties at their companies. 3,039 community members 5,981 software downloads Join the open source community today - www.globalsight.com 13 a2 SAP's 360° Approach to Web Localization 12.00 Speakers: Rashmi Schaefers and Hajo von Kracht (SAP) Host: Ulrich Henes SAP's goal to establish a web channel in 70+ countries brings a new set of requirements to the localization engagement model. How to build compelling local websites that attract and engage visitors in diverse business cultures around the world — yet still maintain consis- tent global branding with syndicated content? SAP has developed an innovative approach to web localization that integrates roll-in, roll-out and localization governance into a continuous 360° process that sup- ports online local fulfillment of volume business goals. This presenta- tion will demonstrate how localization can be a strategic driver for your corporate business objectives. b2 To Be Announced 12.00 See "Program Updates" page inserted in this program. C2 Web-based In-country Review Solution — 12.00 Client/Supplier Best Practices Speakers: Melanie Ehrlich (Siemens AG, Industry Sector), Brigitte Herrmann (Siemens AG, Healthcare Sector), Michael Oettli (OmniLingua Germany GmbH) Host: Clio Schils For medical device documentation, Siemens uses "in-country- reviews" as a mandatory workflow step to be performed before official release of the documentation to customers. In-country reviewers are product experts (product managers, application specialists and physi- cians) who check the product documentation in their native language against the English source documentation. An expert team consisting of Siemens localization project managers and the software development team of OmniLingua Germany GmbH developed a special web-based solution for "in-country-reviews" that significantly reduces review cycles, ensures incorporation of review changes and improves manage- ment of the review process. d2 Blurring the Boundaries Between 12.00 Localization and User Experience Speaker: Oleksandr Pysaryuk (Research In Motion Limited) Host: Richard Sikes This presentation gives an overview of how the Research In Motion (RIM) localization team builds partnerships to innovate. The localization team defines what it means to deliver a localized BlackBerry product. But more than just that, localization is becoming a facilitator of collaboration, influence and support across groups like user engagement and user experience teams who research customers' expectations, designers and developers who build the core, carrier service providers and consumer users whose decision and perception drives business. Boundaries are blurring at the physical level — we collaborate to provide the global customers with the experience they are looking for. Boundaries are also blurring at the conceptual level — localization enhances the user experience. e2 Buy-Side Colloquium: How to Make the Case for 12.00 Localization – and Win Every Time Speakers: Nataly Kelly and Rebecca Ray (Common Sense Advisory) The business case for localization is simple in theory: "Make our products and services available in more languages, and we'll sell more of them!" Yet, localization managers often find themselves 14 struggling to make a clear, concise case for why localization matters to their company. Have you been put on the spot when asked to "sell" your higher-ups on the importance of localization? This colloquium was designed for every manager who's ever found themselves stam- mering in the boardroom, hoping to clearly articulate a business case, but ending up talking about translation memory re-use and average price per word instead. Common Sense Advisory will present case studies from companies that have tried – and failed – to sell localiza- tion upstream. Analysts will also present findings from the firm's latest research on localization maturity, including its Localization Maturity Model – Revision 2.0. Attendees will receive 5 killer slides that will help them make a stronger argument for localization activities at their companies. a3 Global Marketing Communications: 14.30 Bringing Order to Chaos Panelists: Meritxell Guitart (Hogarth Worldwide Ltd./Beyond Worldwide Ltd.), Sophie Hurst (SDL), Amanda Lordan (Philips Consumer Lifestyle) Moderator: Mary Laplante Globalization and localization are two sides of the same business coin. While globalization know-how is critical to success, so, too, are the corollary capabilities for delivering consistent localized content to worldwide audiences. This is especially true for marketing com- munications. Brands must resonate worldwide, but in the age of digital engagement, messages have to click with individuals, not just markets or classes of buyers. New research from Outsell's Gilbane Services reveals that formal practices for creating, managing and delivering multilingual marketing communications are still in the formative phase. They are just taking shape. They are far less mature than practices for technical and product content and are often disconnected within their own marketing organi- zations. In this panel discussion, global communications managers and experts highlight the challenges of formalizing practices and processes that drive audience engagement, share their experiences with bringing order to the chaos of multilingual marketing communications and discuss the outcomes of their own initiatives. d3 Bridging the Gap Between the Client 14.30 and Language Service Provider! Panelists: Beat Buchmann (Credit Suisse Group AG), Rocío Cava Tortsa (SeproTec), Kristin Dittrich-Kahl (Roche), Roberto Ganzerli (Arancho Doc/ELIA), Allan Hall (SDL), Iris Orriss (Microsoft) Moderator: Karen Combe We will be expecting active participation from the audience and panelists about the circumstances that can cause "gaps" between clients and language service providers (LSPs) and measures to take to resolve them. The best element of this session will be the spontaneity and honesty that will arise from a straightforward dialog between the clients and LSPs. This will lend them to openly express the real issues and allow genuine feedback and solutions to their issues. e3 Standards. We Know Where We've Been, 14.30 But Where Are We Going? Panelists: Hans Fenstermacher (Translations.com/TransPerfect), David Filip (LRC/CNGL), Patrick Guillemin (ETSI), Jaap van der Meer (TAUS) Moderator: Donna Parrish With the demise of LISA, the current state of standards in the lo- calization/translation industry is in a state of flux. LISA has released its current standards to the European Telecommunications Standards Insti- tute (ETSI) for hosting and maintenance. But there are critical activities necessary for the adoption, promotion, enforcement, enhancement and auditing of standards to ensure their utility and worth. We have more questions than answers, and an assortment of organizations offering their services; each qualified to perform one or more tasks. Come to this session to hear these organizations' representatives discuss where this will all lead. Bring your questions! Hopefully, we will all leave with some answers. 15 a4 Beyond Marketing: Driving Brand Integrity and 16.30 Market Share Across Cultures, Languages and Locales Panelists: Mark Flanagan (VistaTEC Ltd.), others to be announced Moderator: Ulrich Henes How do you successfully create a global branding strategy that crosses language, cultural and business divides while navigating in-country approval all the while managing the content updates and "translation" elements in ever decreasing time frames? Attendees will learn how they can contribute more effectively to the branding success across markets for their host companies and the elements they need to consider beyond marketing translation. b4 Case Study: The Value of In-context Translations at Roche 16.30 Speakers: Henk Boxma (RIGI Localization Solutions), Kristin Dittrich-Kahl (Roche) Host: Daniel Goldschmidt Roche Diagnostics is one of the leading manufacturers of analy- sis equipment for laboratories worldwide. Roche developed their next generation software architecture to satisfy business drivers such as cost reduction through reuse and harmonization throughout Roche products. The applications must be localized into various languages. Using an in- novative technology, we managed to extend the architecture within a short time frame so that translators are able to translate the software strings in a WYSIWYG environment. We will compare this with the old process and quantify what the value of context is for the overall localization process C4 Integrating Open-source Solutions in your Processes 16.30 Speakers: Stefan Pries (Andrä AG), Yves Savourel (ENLASO) Host: Donna Parrish Open source tools and technologies for the localization industry are better today than ever before, having grown into larger, better-fund- ed and truly collaborative development projects. However, awareness of these tools and technologies in the translation industry is far behind the level of quality and functionality that they offer. This session looks at a variety of open-source tools that are available, spanning from file processing to translation memory management, localization workflow, quality-check, machine translation and beyond. Explore, through concrete demonstrations, how they can be successfully integrated to improve your enterprise-level localization processes. d4 Changing Roles – Corporate Language Services Revisited 16.30 Speaker: Beat Buchmann (Credit Suisse Group AG) Host: Iris Orriss From traditional corporate language services to in-house translation agency, from translator to quality assuror — this session will showcase the successful adoption and implementation of a lean industrial engineering approach to translation, sourcing semi-finished products externally and providing the finishing by internal specialists while paying more than lip service to holistic quality assurance along the entire value creation chain. e4 No Longer Just a Face in the Crowd: What Every 16.30 LSP Needs to Know about Community Translation Speakers: Nataly Kelly and Rebecca Ray (Common Sense Advisory) Have you been resisting crowdsourced translation? Or, are you integrating it into your service offerings? Large organizations are harnessing the linguistic talent of online user communities, whether language service providers (LSPs) like it or not. Contrary to the beliefs of many, crowdsourced translation is not a passing trend. As the practice has evolved over the past few years, clear models are beginning to emerge. How can translation and localization providers take advantage of this new method of delivering translation? Based on a review of 104 crowdsourced translation platforms, Common Sense Advisory will present the most common methods of imple- mentation, along with examples of the most frequently encountered models. LSP participants will also learn the 12 ways they can create new revenue streams from crowdsourced translation, along with other ways they can benefit from this practice by embracing instead of fighting it. 16 ConferenCe day two Thursday, 16 June 2011 Keynote2 Multilingual Touchpoints and 9.00 The Consumer Decision Journey Panelists: Calijn Roeters van Lennep (KLM), Tim Young (Cisco Systems Inc.), others to be announced Moderator: Paula Shannon Our keynote session will discuss recently published research on how consumers are moving outside the classic purchasing funnel and changing the way they discover, evaluate, and buy products. We will look at the shift to consumer driven marketing and the growth of user- generated content as well as the shift from "publishing time" to "human time." Panelists from Cisco and KLM will focus on this evolution and explore how they are innovating the way they manage and deliver multilingual content in response. a5 Selling in America 10.30 Speaker: Renato Beninatto (Selling-in-America, Inc.) Host: John Terninko The United States is still the biggest economy in the world. It is the biggest buyer of products and services. It is the nirvana for any company that wants to become a real player in its industry. To put this in context, China — the second largest economy — is about one third of the US economy. The American economy is bigger than the gross domestic product of the next three economies combined: China, Japan and Germany. Selling in the US is a science. Many foreign companies fail to penetrate the US market because they are not aware of the unspoken and unwritten rules. With the right strategy and a good implementation plan, success is possible and even likely, in spite of the quality or nature of your product. This presentation provides direction for those who want to start selling in America. b5 Intel's Innovative Integration of CMS with TMS 10.30 Speaker: Lew Tarnopol (Intel Corporation) Host: Donna Parrish When Intel adopted a new content management system (CMS), the localization team needed the same level of efficiency and cost- savings as had been gained with their previous CMS. The challenge led to creation of the Intel translation service, a CMS to translation memory system (TMS) integration providing enhanced features that met or exceeded the current localization requirements. This presentation describes those requirements and features, providing insight into why they were needed and the benefits they provide. Topics include ag- gregation and the role of metadata, challenges faced when integrating a CMS with TMS, user-interface examples and feature descriptions such as creating schema sets, job scheduling, automatic change detection, geo designation, reports and more. C5 Top Three Things to Master in a Localization Strategy 10.30 — People, Process and Technology Speakers: Yvan Hennecart (SDL), Victor Luk (Research In Motion Limited) Host: Mary Laplante This presentation will provide insights into the top three things to master within a localization strategy — people, process and technol- ogy. It will showcase a successful implementation of this strategy. d5 When Localization Goes on the Roads Less Traveled 10.30 Speakers: María Azqueta Arizcun (SeproTec), Marta Bonet (Grupo Santillana) Host: Angelika Zerfaß Santillana is the leading textbook and general-interest publishing group in Spain and Latin America. When they needed to localize a set 17 of educational multimedia materials from Castilian into all of the other languages spoken in Spain, plus English, they turned to SeproTec. In a very unusual project, Santillana and SeproTec not only had to manage all of the typical localization tasks for multimedia materials (overcom- ing standard challenges such as translating written materials, engineer- ing multimedia applications and recording audio in the studio), but they also had to take on the unique job of creating new tunes, making rhymes with translated texts and completely revamping quizzes. e5 TAUS 2011 Series of MT Debates 10.30 Speakers: Wayne Bourland (Dell), Stephen Holmes (Sajan), Salim Roukos (IBM Corporation), Saroj Vohra (IBM Corporation), Smith Yewell (Welocalize) Moderator: Jaap van der Meer TAUS opens a discussion platform at the TAUS Forums and Localization World conferences in Barcelona (June) and Silicon Valley (October) about the state of machine translation (MT) technology in the translation industry, supplemented by a virtual conference on 7 July 2011 by Proz.com. The panels will always consist of two delegates from each of the stakeholder groups: buyers and providers of services (agencies and translators) and the MT developers. The specific topics and questions are: 1. How does MT fit in the localization value chain? (process) 2. How is MT being paid for and what are the risks and opportu- nities for each stakeholder? (business) 3. Will MT lead to disruptive innovation in the translation indus- try? (strategic) The first of this series of discussions will take place at the TAUS Executive Forum on 9-10 June 2011. a6 International User Outreach and 11.45 Prerelease Program at Adobe Systems Speakers: Darin Goble (Moravia Worldwide), Iouri Tchernoousko (Adobe Systems Incorporated) Host: Kathleen Bostick This presentation will describe the efforts of Adobe Systems' globalization team in its direct outreach to international customers. International quality aspects expected in our multiple markets are difficult to perfect without direct input from users. Taking advan- tage of its own technology, emerging communication tools and the global user base, Adobe's globalization team conducted beta programs to improve the localization and world-readiness quality of our products. The presentation will specify outreach methodology, the technology behind the program, interactions between users and product teams and the processing of results leading to improve- ments of development and production processes and ultimately the quality of overall offerings. b6 Localization on a Budget — 11.45 Pains of a Startup Going Global Speaker: Michael Näf (Doodle) Host: Angelika Zerfaß With more than nine million monthly users, Doodle is a Swiss startup with a global ambition and traction. As a Swiss company, hence starting in a small multilingual market, the service was soon confronted with localization issues. On the other hand, Doodle does not have an extensive budget for localization. This talk will discuss a number of pain points Doodle encountered with regard to localization and how we tried to tackle them, such as user interface localization: transla- tions, date and time formats, and time zones; payment: currencies, exchange, taxes, payment methods and payment processing; market characteristics: the importance of different players and price levels; market penetration: working with freelancers; quality: maintenance time slot and measuring response times per country; mentality: the dif- ferences with regard to web design and an affinity to Doodle. Note that the talk will not present, and we don't consider our solutions to be, best practice but rather working practice. 18 C6 Case Study: Collaborative Translation Quality Program 11.45 Speakers: Alex Lik (Biosense Webster, Ltd., Israel), David Sommer (Net-Translators) Host: Richard Korn The presentation will detail how, when Net-Translators and Biosense Webster Inc., Israel (a Johnson & Johnson company), faced a quality measurement and review challenge, they overcame the obstacles and, together, planned and implemented an effective and innovative symbiotic quality program that included an on-going quality assurance and control process on the vendor side along with a different approach to localization management and unusually professionalized in-country review program on the client side. The presenters will share highlights of the program and will also demonstrate how metrics were collected and analyzed as well as showing the impact on the overall goals. d6 Localization By the Numbers 11.45 Speaker: Pedro Gomez (Microsoft) Host: Mark Flanagan Microsoft Office is expanding its international online presence on MSDN and TechNet. The focus on content discoverability and data analysis has allowed this organization to concentrate on customer needs and impact rather than internal measures such as budgets and costs. This presentation discusses how Microsoft Office combines busi- ness intelligence, smart engineering and targeted human translation to maximize their international audience reach and satisfaction in an efficient manner that promotes content awareness and a positive brand image. Attendees will learn about the processes, tools and metrics that the team uses to identify and address international content gaps as well as some of the challenges that they have faced managing their localiza- tion portfolio this way. 19 e6 The Value of Post Editing — IBM Case Study 11.45 Speakers: Alex Martínez Corriá (IBM Spain), Saroj Vohra (IBM Corporation), Jian-Ming Xu (IBM Corporation), Moderator: Jaap van der Meer In 2010, IBM performed pilots using machine translation (MT) post editing in order to evaluate the return on investment of using MT services within its existing localization value chain. Specifically, the pilots measured over 8.6 million words using live projects and used business analytics to evaluate the productivity effect of the MT services on translators. The presentation will detail IBM's experience with MT post editing using n.Fluent MT services and include the process and services that were integrated into the existing IBM localization value chain. The presentation will cover the methods used to measure productivity — the analytical methods used to evaluate over one million events and results. The presentation will show the impact of MT services in terms of cost, quality and timelines to the existing localization services across four lan- guages and a varied set of projects. We believe this to be one of the most extensive analyses on the value of MT that we have seen and we hope it will help the industry define a standard business model for integration of MT services. a7 Innovation Bottom Up 14.00 Speakers: Fred Hollowood and Martin Roche (Symantec) Host: Lori Thicke Symantec's in-house innovation program, running in its localization division for the last two years, has sought to compliment the top down approach commonly deployed in IT companies with a "bottom up" in- novation approach that reaps benefit at the grass roots. The scheme lever- ages the enthusiasm and energy of the grass roots inventors, rather than working with staff as implementers of "management" ideas. Motivation, rewards and process will be covered in the presentation. All in One. End to End. Across. Hundreds of leading market players including Volkswagen, HypoVereinsbank and SMA Solar Technology have already migrated to Across. What about you? Across Systems, Inc. Info-Hotline +1 877 922 7677 firstname.lastname@example.com Across Systems GmbH Info-Hotline +49 7248 925 425 Language Technology email@example.com for a Globalized World. www.across.net 20 b7 Lessons Learned in Globalizing a Corporate Website 14.00 Speakers: Guillermo Corea and Julio Leal (Ciena Corporation) Host: Daniel Goldschmidt A detailed case study of the steps and lessons learned to globalize a business-to-business corporate website. This presentation will give an overview of the process used to build out the global websites with the objective of expanding the company's brand internationally. Learn how they structured the overall project, selected translation vendors, evaluated translation management systems, cleaned up content on the website and so on. C7 A Merger in Action: the Arancho Doc Story 14.00 Speakers: Roberto Ganzerli (Arancho Doc/ELIA), Klaus Haase (Arancho Doc) Host: John Terninko The slogan of ELIA is "Get together, grow together!" This session will feature a love story with a happy ending between two ELIA mem- bers that succeeded in putting the association's slogan into practice. Two of the principal architects of a merger between two member companies will present and discuss the reasons why they decided to merge, and the trials and tribulations involved in actually bringing the two companies together. d7 Online Bidding 14.00 Speakers: Renato Beninatto (Selling-in-America, Inc.) , Derick Fajardo (Nuance Communications, Inc.), Jason Rodriguez (Ford Motor Company) Host: Michael Cárdenas Find out the benefits and drawbacks of online bidding from each stakeholders perspective. From the auction company managing the process, to the company purchasing localization, to the localization company and let's not forget the freelance translators. e7 MT Experiences at IBM, Sony Europe and Sybase 14.00 Speakers: Kerstin Bier (Sybase Inc.), Manuel Herranz (Pangeanic), Stephen Holmes (Sajan), Fausto Prastaro (Sony Professional Solutions Europe ), Saroj Vohra (IBM Corporation), Elia Yuste (Pangeanic) Host: Jaap van der Meer Three different user cases of machine translation (MT) prove that there is value for every stakeholder in the process: from the large global corporate user to the small language service provider. In this one hour session, we will hear short presentations focusing on the business case: costs and benefits for customer and vendor; process: integration and training hurdles; and strategies and plans going forward. The presen- tations will clarify the pros and cons of internal or outsourced MT professional services. At the end of the session there will be time for questions and discussion. b8 FLAVIUS: An Innovative Platform to Allow Translation 15.30 and Indexing of Internet Sites Speakers: Joël Benchitrit, Christophe Brun-Franc and Elsa Monsegur (Reverso-Softissimo) Host: Théo Hoffenberg FLAVIUS is an innovative platform, funded by the European Com- mission, that allows translation and indexing of internet sites. Most of the content on the internet is not read by users who browse in other languages. A German user is unlikely to find French providers while searching collectibles, furniture or comments on restaurants even if this content is available and could benefit from instant translation. FLAVIUS provides an end-to-end solution for webmasters to allow them to get their content translated and indexed in other languages with a variety of options. This presentation will show how this platform can ease the process of indexing a website in other languages and increase reach and audience. FLAVIUS combines tools from worldwide leaders in their domain — speller, translation, translation memory and dictionaries. 21 SOLVING MULTILING ON THE Wherev busine help ba www.seprotec.com AD_LocWorld_DEF.indd 1 ALL YOUR GUAL NEEDS E SPOT ver in the world you are doing ess we have the right people to p you overcome any language arriers. Available: 24/7/365 24/05/2011 9:17:27 C8 Successfully Managing Localization Teams: 15.30 It's the People, Stupid! Speakers: Eñaut Urrestarazu Aizpurua (International Technical Translations, Inc.), Richard Sikes (MultiCorpora) Host: Daniel Goldschmidt Many sessions address localization strategy, processes and tech- nology. However, too little attention is given to the people who make up the localization team. This round table focuses on the people in the equation and what it takes to maintain a common vision: to establish mutual trust and to achieve clear communications notwithstanding dif- ferent team member expectations and communication barriers such as geographic location, cultural differences and language. Join us in this round table discussion to share your success stories, bring your issues and learn from others. d8 A Translation Services Survival Study: How to Produce 15.30 and Edit a Source Document While Simultaneously Translating It into 21 Languages Speakers: María Azqueta Arizcun (SeproTec), Cécile Hulet (EU Commission), Loredana Sementini (Applica) Moderator: María Azqueta Arizcun Every three years, the European Commission (EC) produces a re- port on economic, social and territorial cohesion that needs to be trans- lated into all official languages of the EU. For the most recent report, the global translation company, SeproTec, worked together with Applica to edit and produce the original report in English while simultaneously translating, editing and revising it into all EU languages. To deliver a Language | Technolo gy | Bus iness Octobe r/November 2009 Industry Fo cus: Int Develop ing ernation Publishers of If and whe strategies for alization n to inte interna Interna rnation tionaliza tionalizi alize tion In-hous ng web e loca sites for China loca lization and search succes lizes onli interna s ne gam tionaliza Client-v es for glob tion endor les al players • MultiLingual iStock's loc s son alization from Localizin progra g struc m tured con tent www.multilingual.com Getting Writing Started Guide for Tra : nslation • MultiLingual digital www.multilingual.com/digital • Resource Directory & Index www.multilingual.com/resourceDirectory • MultiLingual News www.multilingual.com/news Co-organizers of • Localization World www.localizationworld.com Thank you for attending Localization World! 24 seamless service experience to the EC, this unique project required robust project management and commitment to achieving a very tight and demanding, almost real-time schedule. Find out how these compa- nies survived the challenges of time, technology and talent. e8 The LSPs and Machine Translation: 15.30 Why Not Treat MT as TM? Speakers: David Canek (MemSource Technologies), Torben Dahl Jensen (Translation House of Scandinavia/Oversætterhuset) Host: Jaap van der Meer MemSource Technologies has come up with a novel approach to machine translation (MT) discount dilemmas. It introduces a simple, yet very accurate assessment of MT quality. In a sense, MT matches are treated much like translation memory (TM) matches: when their qual- ity is high, there is a substantial discount on their translation; when their quality is low, the translator is paid the full rate. Because of this, MT deployments get much easier and, above all, the resulting savings can be established in an accurate, fair and transparent way. Prize drawing 16.30 Exhibiting companies have contributed individual prizes to be given away in a drawing at ss card here ur businehibitor's prize the end of the day Thursday. To op of f yo ex Please dr ce to win this qualify for the drawing leave your for a ch an R da ERJun E business card with any and all ex- ENgTEThursHy, 16 – 17e 0 on :0 hibitors displaying this sign. Then Drawin all, 16:3 0 leares H come to the drawing at 16.30 on in the Ba prize Thursday in the Baleares Hall. You aim your ent to cl t be pres you mus must be present to win. Quality Training for Localization and Internationalization Thanks for attending Localization World Our other events are... Managing Global Websites and eCommerce Conference Localization Management Roundtable Localization Project Managers Roundtable Seminars Certification Program The Localization Institute, Inc. 7601 Ganser Way, Madison, WI 53719 USA Tel. (608) 826 5001, Fax (608) 826 5004 Email: email@example.com, www.localizationinstitute.com 25 Participants Víctor Alonso Lion P2 Víctor Alonso Lion has been dedicated to international- ization and localization for more than a decade. His experience covers localization engineering, international project management (PM), localization training and globalization consultancy. He now works with interactive media such as e-learning and games. Víctor is involved in advocating PM and serves as vice president of international relation- ships for the board of the Spanish Project Management Institute. He is a frequent speaker on international PM and localization. Víctor serves the game industry as localization consultant for Pink Noise, a game localization company. He is a member of the International Game Developers Association and active in the its Localization Special Interest Group. Simon Andriesen P1 Simon Andriesen is managing director of The Nether- lands-based MediLingua, specializing in the localization of medical technology, biomedical, pharmaceutical, clinical trial, and other health-related information. He also manages Leesbaarheidstest.nl, which is a company specializing in readability testing of patient information, and is involved in an ongoing project for the Dutch government concerning translation quality and readability of patient information. He coordinates and teaches a series of MediLingua courses on medical and pharmaceutical translation and is involved in training courses for patient information writers. He has been part of the localization community since 1980. Maria Azqueta Arizcun D5, D8 Head of SeproTec's translation department, María Azqueta Arizcun is responsible for the management and coordination of project managers, translators, software engineers and desktop publishing specialists. She holds a degree in translation and interpreting from the Universidad Europea of Madrid and is fluent in Spanish, English, French and Italian. Joël Benchitrit B8 Joël Benchitrit majored in cognitive science and artificial intelligence at the School of Computer Science and Advanced Technologies in France. He has worked as a research and development (R&D) engineer and project manager on several R&D projects in Semantic Web, search engine and video streaming. Joël is currently working as a project manager at Reverso-Softissimo and is involved in the architecture choices and technical aspects of FLAVIUS. Renato Beninatto A5, D7, P8 Renato Beninatto is the CEO of Selling-in-America, Inc. He brings the strengths in predictive analysis, motiva- tional management and customer-centric sales that continue to inspire his peers in the industry. His signature straight-talking approach has made him a sought after speaker on industry trends. Renato has trained hundreds of industry insiders and Fortune 500 business leaders on topics that have included market analysis, strategic positioning and international sales management. He is currently the president of ELIA - European Language Industry Association. Miguel Á. Bernal-Merino A1, P2 Miguel Á. Bernal-Merino believes passionately in great quality game localization and has been working for the past few years on raising awareness on these issues within the game and localization industry, and academia and translation studies. He is convinced that research into these topics will improve overall quality and turnover. He is currently lecturing in media translation in London and has several publications on translation and localization. Miguel was instrumental in the creation of the "Localization Summit" at the 2010 Game Developers Conference and is an advisor for its program. He is also a member of the International Game Developers Association and cofounder of the Game Localization Special Interest Group. 26 Kerstin Bier E7 Kerstin Bier, localization manager at Sybase, an SAP company, is responsible for the localization of Sybase's mobile database and enterprise synchronization solution into European languages. She also develops and maintains XML/XSL-based documentation production processes. More recently, she initiated Sybase's machine translation deployment. Kerstin joined the company in 1999 and became the European localization manager for subsidiary Sybase iAnywhere in 2001. Kerstin has been involved in localization for more than 15 years in various roles on the client and vendor sides. She holds a degree in applied linguistics and translation from the University of Saarbrücken, Germany. Marta Bonet D5 Marta Bonet is the manager of contents in the digital business and new developments division of Grupo Santillana. Since 2002, she has managed several projects related to the introduction of information technologies in schools and the production of objects and education digital products targeting the Spanish and American markets. Previously, she managed several editorial projects at McGraw- Hill and Enciclopedia Hispánica de Espasa Calpe targeting the education market. Marta holds a Ph.D. in philosophy and education sciences from the Universidad Complutense de Madrid — logic and artificial intelligence program. Kathleen Bostick A6 Kathleen Bostick is vice president of global marketing at Lionbridge where she is responsible for setting worldwide strategy and operations for the company's global marketing effort. A translation and localization industry expert with more than 15 years' experience, Kathleen's professional profile spans across a range of vertical markets, including IT, life sciences, consumer, e-commerce and online media, making her particularly adept at helping companies of all types accelerate time-to-market and increase global market share. Interaction with Lionbridge's worldwide client base provides Kathleen with a uniquely global perspective on social media marketing, which she utilizes to develop innovative programs to connect with industry community, clients, partners and analysts. Wayne Bourland E5 Wayne Bourland, director of the Dell global localization team, is recognized in both the content management and localization industries as an agent for change, driving innovation and process efficiencies across global organizations. Henk Boxma B4 Henk Boxma is a principal consultant and cofounder of RIGI Localization Solutions. Henk has over 15 years of software engineering experience, a decade of which has been in the medical device industry. At Medtronic, Henk took the initiative and successfully changed Medtronic's localization process throughout by leading a cross- functional and cross-geographical team of developers, testers and translators. Significant improvements and cost savings were achieved for all involved disciplines, for which Henk was awarded the Medtronic CRDM Star of Excellence award. In 2008, Henk founded Boxma IT, a company that develops professional software solutions. Henk holds a B.Sc and M.Sc in technical computer sciences. Andrew Bredenkamp P1 Andrew Bredenkamp is cofounder and CEO of Acrolinx. Andrew has over 20 years' experience in multilingual information development. Before starting Acrolinx, Andrew was head of the Technology Transfer Centre at the German Research Centre for Artificial Intelligence (DFKI) language technology lab. Andrew holds degrees in technical translation and linguistics and a Ph.D. in computational linguistics. He is on the advisory board of a number of organizations, including Translators without Borders and The Centre for Next Generation Localisation. 27 Danica Brinton A1, P2 Danica Brinton currently leads international strategy and production for Zynga, Inc., the world's largest social game developer with more than 300 million active users. In addition to CityVille, which Danica will be covering in her talk, Zynga's games with successful localization also include Mafia Wars, Zynga Poker and FarmVille. Previously Danica held leadership positions in international product management, strategy and localization at Yahoo!, Second Life, Ask.com and Apple, Inc. Christophe Brun-Franc B8 Christophe Brun-Franc has an engineering degree in computer science from the University of Strasbourg in France. He has worked as project manager on several web-based projects in knowledge management and quality control. Christophe is currently the project coordinator of the FLAVIUS project and is involved in the technical aspects of other products designed by Reverso-Softissimo. Beat Buchmann D1, D3, D4 Beat Buchmann is the head of language services at Credit Suisse. He joined the bank in 1988 after five years in research and development in the field of machine trans- lation and authoring tools. He has since held various senior management positions in publications, new media and corporate identity and branding, before becoming respon- sible for the global operations of the bank's translation and terminology unit. In recent years, his focus has been on streamlining and automating the translation process using state-of-the-art translation memory and work- flow tools. Beat has degrees in translation, computational linguistics and applied linguistics from the universities of Zurich, Sussex and Edinburgh. David Canek E8 David Canek, a graduate from translation and compara- tive studies, received his education at Charles University in Prague, Humboldt University in Berlin and the University of Vienna. His professional experience includes business development and product management roles in the technology sector and the translation industry. He currently holds the position of CEO at MemSource Technologies, a software company based in Prague, the Czech Republic. Michael Cárdenas D7 Michael Cárdenas is president and founder of Local Concept. He has 20 years' experience in technical translation and localization. Michael is an active member of the Computer and Electronics Marketing Association, the San Diego Software Industry Council, the American Translators Association and past member of the Localiza- tion Industry Standards Association. He serves on the board of the San Diego Chapter of the Society for Technical Communication and is a frequent speaker at international conferences, government agencies and universities. He also coordinated an international conference on tools and technology to help do more, faster and cheaper. Rocío Cava Tortsa D3 Rocío Cava's wide professional qualifications started with a Bachelor of Arts degree in English as well as a business English course in England. For the last 18 years she has been working for the localization industry as a project manager, production manager, account manager and she is now performing as the international business development manager at SeproTec. At the moment, Rocío is in charge of the interna- tional sales team composed of account managers and solution develop- ment managers. All of Rocíco's aims have a worldwide perspective and a unique goal — customer care. She leads frame agreements in face-to- face meetings and account reviews, representing SeproTec's proposals in a streamlined way. Marco Cevoli P11 Marco Cevoli is a founding partner of Qabiria and coordinates Qabiria's activities. He has worked as a freelance translator since 1997. In Italy, he collaborated in the development of an international non-governmental organization before specializing in web design. In Spain, he spent four years in a multinational company of the 28 Bertelsmann group as head of the translation department. After leaving, he completed some projects as a strategic consultant before deciding to put his knowledge of the sector to good use by setting up Qabiria. Marco has a Master's degree in design and multimedia production from the University La Salle in Barcelona, and graduated with honors in foreign languages and literature at the Catholic University in Brescia, with a dissertation on translation problems in film dubbing. Rahzeb Choudhury P4, P5 Rahzeb Choudhury is operations director at TAUS where he is responsible for content, communications and delivery. Derek Coffey P7 Derek Coffey, vice president of technology and profes- sional services at Welocalize, has over 20 years' experience delivering technology services, with the last ten years spent in the localization industry. As the vice president of technology at Transware, Derek played a key role in the acquisition of the GlobalSight Corporation and its Ambassador TMS in 2005 and has spent the last four years managing the development and strategic deployment of the Ambassador TMS. Following the acquisition of Transware by Welocalize in 2008, Derek has worked to open source the Ambassador product, rebranding it as GlobalSight TMS. He also serves as a GlobalSight advocate, helping industry participants understand how to make best use of the technol- ogy. Derek holds an honors degree in business and IT. Anne-Marie Colliander Lind P8 Anne-Marie Colliander Lind is a recognized force in the European language industry landscape. She has spent the last 20 years helping multinational organizations solve their language issues by occupying executive sales and management positions at leading service, technology and market research companies. Anne-Marie is the CEO of Inkrea.se, a management consulting company based in Sweden, assisting companies in their growth and development strategies. She runs fundraising activities for Translators without Borders and organizes localization and technology events in Scandinavia. Karen Combe D3 As vice president of localization at PTC, Karen Combe is responsible for product localization as well as localization support for global services, technical support and marketing. During the past seven years, she has implement- ed a complete localization solution for PTC, including an internationalization program, development of localization tools for emerging technologies, effective outsourcing partnerships and the creation of a globally distributed localization testing team. She manages a localization group of 70 people located in the United States, India, China and Israel. Guillermo Corea B7 Guillermo Corea, director of web and community marketing for the Ciena Corporation, is responsible for all of Ciena's web marketing activities across the globe. His current focus is on expanding Ciena's brand outside of North America. Guillermo holds degrees in economics and French literature from Lynchburg College and is currently pursuing an MBA at The Johnson School at Cornell University. Torben Dahl Jensen E8 Torben Dahl Jensen graduated in 1997 from Syddansk University with an MA degree in modern languages and information technology. He then continued for six more years as a researcher there, specializing in translation and termbase systems, lexicography, terminology and machine translation. Since 2005, he has worked as language technology manager and partner at Translation House of Scandinavia/ Oversætterhuset. 29 Kristin Dittrich-Kahl B4, D3 Since 1999, Kristin Dittrich-Kahl has been a translator working in Roche's documentation. She is mainly responsible for standardization and improvement of processes and tools. Kristin has been the department leader of the documentation department in Rotkreuz, Switzerland, since 2010. Patrick Dixon K1 Patrick Dixon is often described in the media as Europe's leading futurist. He is a dynamic, provocative and entertaining speaker who advises many of the world's largest corporations on key trends, managing uncertainty, identifying risk and developing opportunities. He has successfully identified hundreds of future business innovations and has recently published SustainAgility: How Smart Inno- vation and Agile Companies Will Help Protect Our Future. Jonida Dule P2 A BA Hons graduate in translation studies with journalism and communication, Jonida Dule has recently taken over as localization manager at Ash Gaming. With four years' experience in the gaming industry and fluent in Greek, Albanian and English, Jonida is dedicated to ensuring the quality and consistency of the translations and that each localized game has its own cultural edge and appeal. Melanie Ehrlich C2, P1 Melanie Ehrlich started in the information technology industry 15 years ago as a German and French translator. She then moved to Hong Kong to work in the gaming industry. Melanie is now the head of the localization team at Siemens AG, Industry Sector. Derick Fajardo D7 Derick Fajardo is an energetic, seasoned, multilingual executive with 16 years of international successes across major industries. His experience has afforded him a strong mix of globalization, operations and product development expertise with both startups and billion-dollar enterprises. Derick has worked on the client-side managing the localization efforts for Novell, Orange and Nuance, and understands the constraints of having to get the best service for the lowest price with the tightest turnaround possible. He has also been on the service and growth- management side of things as client services manager with Lionbridge. As a former senior translator for Word Perfect Corporation and president of the Utah Translators and Interpreters Association, Derick understands the business of localization from those performing the ground-level work. Hans Fenstermacher E3 Hans Fenstermacher is the vice president of Translations .com/TransPerfect. Born in Germany, Hans speaks six languages and holds degrees from Princeton University and the Fletcher School of Law and Diplomacy. His 30-year career in languages and writing led him to create the ABREVE® process, a proprietary content globalization system designed to reduce content volume, enhance content usability and maximize content efficiency. Hans is an Associate Fellow of the Society for Technical Communication (STC) and a former president of the STC Boston Chapter. In 2002, he cofounded the Globalization and Localization Association (GALA). In 2009, He was re-elected to the GALA Board and serves as the organization's current chairman. Hans speaks and writes frequently about language, content and other topics. David Filip E3 David Filip is a voting member of OASIS XLIFF TC and its liaison in Unicode Localization Interoperability TC. He also serves on the TAUS Standards Advisory Board. His specialties include open standards and process metadata, workflow and meta-workflow automation. David works as a senior researcher at Localisation Research Centre in Limerick, Ireland. He is currently engaged in publicly funded research and development projects such as Centre for Next Generation Localisa- tion, MultilingualWeb, LT Web Development and LetsMT! Before 2011, David oversaw key research and change projects for Moravia's world- wide operations. He graduated in 2004 from Brno University with a 30 Ph.D. in analytic philosophy. David holds master's degrees in philosophy, art history, theory of art and German philology. Mark Flanagan A4, D6 Mark Flanagan has worked with many of the world's largest organizations throughout his career, helping them to successfully create, plan and execute their global revenue objectives in diverse industries spanning IT, transport, media, telecommunications, financial services, globaliza- tion, hospitality, life sciences and management consul- tancy. Mark has a Bachelor of Commerce degree and a Postgraduate Higher Diploma in marketing practice from the University College Galway, Ireland. He is a regular speaker at industry events and is a media contributor. In 2008, Mark joined VistaTEC as European sales manager. He is responsible for VistaTEC's European sales strategy and is a key contributor to global business development strategy. Roberto Ganzerl C7, D3 Roberto Ganzerli has been in the translation and localization industry for over 25 years and was president and CEO of Arancho until 2010. A recent merger between the Arancho Group and Ic.Doc — a translation and content management company — resulted in the new Arancho Doc which is keeping Roberto busy as the chief strategy officer, whose main objective is to foster further growth and expansion of the company. Roberto is also the immediate past president of the European Language Industry Association (ELIA) — the first pan-European company- to-company association in the language industry. Melissa Gillespie P8 Melissa Gillespie has more than a decade of experience in the fields of event marketing and public relations, with past positions at Cox Communications and the United States Mis- sion to the United Nations. As a freelance copywriter, she counted Citigroup and FedEx-Kinkos among her clients. Melissa's primary focus at Common Sense Advisory is public and media relations, securing research and analyst quote placement in major media channels such as The New York Times, Wall Street Journal and Financial Times, as well as international speaking engagements inside and outside of the language services industry. She also directs the firm's event strategy and social media marketing. Melissa attended the United States International University for its Master's program in international relations with an international communications focus. Darin Goble A6 Darin Goble is the director of client services for Moravia Worldwide. He is a Project Management Professional (PMP) certified project manager, as well as a certified ScrumMaster (CSM). For over a dozen years he has led project teams focused on software, documentation, multimedia and web application internationalization and localization for a variety of dynamic clients. Darin also serves on the Localization Institute's project management round table advisory committee and has held various positions within the Portland, Oregon, chapter of the Project Management Institute, most recently serving on the board of directors in the capacity of vice president of professional development Daniel Goldschmidt B4, B7, C1, C8, P6 Daniel Goldschmidt is a senior internationalization program manager at Microsoft in the business platform division. Prior to joining Microsoft, Daniel cofounded RIGI Localization Solutions, a venture in the domain of visual localization. Previously, he served as a senior software engineer for the Google Internationalization Team, working on the Google Localization Framework. He has extensive experience in the international- ization and localization of large-scale enterprise applications and projects. Daniel serves as vice chair of the Localization World program committee, chairs the Worldware Conference program committee and presents frequently in international events. He holds a B.Sc. in computer sciences and mathematics (cum laude) and an M.Sc. in computer sciences. George Gombas P8 George Gombas, a sales improvement consultant for over ten years, has been helping corporations and individuals to be successful in sales and sales management. He has been very active in developing and delivering many of the services delivered by CustomerCentric Selling® Europe which he cofounded. He has also influenced the 31 workshop content, leveraging close to 20 years of sales and leadership experience. George knows how to conceptualize and execute a new business strategy into a winning company and has done it numerous times — from startup companies to worldwide organizations with offices in nearly 100 countries. Previously George spent almost 20 years in the IT industry with many successful years as a seller, sales manager and country manager. Pedro Gomez D6 Pedro Gomez is a senior group manager with Microsoft, where he is responsible for Microsoft Office's international presence on MSDN and TechNet. Previously, Pedro served as a director of business solutions at Lionbridge, where he drove global account growth and profitability. Creative and goal-driven, Pedro is a team maker with twenty years of international experience connecting organizations, systems and geogra- phies to exploit global content opportunities. Patrick Guillem E3 Patrick Guillemin is responsible within the ETSI Secretariat for the development, coordination and management of new standardization initiatives. Patrick has 25 years of experience in IT and telecommunications project management and 17 years in standardization. He is the standardization coordinator of the Internet of Things (IoT) European Research Cluster of the European Commission and has actively participated in EU FP7 projects related to the IoT. Patrick supported the creation of the ETSI Technical Committee GRID/CLOUD, ISG ISI (Information Security Indicators) and today ISG LIS (Localisation Industry Standards). Patrick holds a degree in engineering and a master's degree in software engineering. Meritxell Guitart A3, P3 Meritxell Guitart is chief client officer of Hogarth World- wide Ltd. and chief executive officer of Beyond Worldwide Ltd. She has built and developed Hogarth's transcreation department to become the world's leading transcreation operation that integrated into Hogarth's production facilities and has allowed blue chip global brands such as Pfizer, Mattel and HP to review the way they adapt their advertising globally. Previously, Meritxell was a partner and client services director at Text Appeal, leading its expansion into London and New York. She is a regular guest lecturer on transcreation and cross-cultural insight at Imperial College and Cass Business Schools in London, Universitat Autònoma de Barcelona, Spain, and Aarhus School of Business, Denmark. Klaus Haase C7 Klaus Haase has been in the translation and localization industry for 25 years. As co-owner of Ic.Doc srl — a Bologna- based translation company founded in 1997 — he has covered various roles such as sales director, production manager, corporate strategy manager and CEO. The recent merger between the Arancho Group and Ic.Doc has expanded the company's global outreach. The new Arancho Doc sees Klaus in the role of chief operations officer, with the main objective to create a solid production infrastructure to support the further growth and expansion of the company. Klaus is a founding member and past vice president of the Italian National As- sociation of Technical Communication COM&TEC from 2002 – 2010. Allan Hall D3 Allan Hall is SDL's vice president of sales and operations of the United Kingdom and strategic accounts. He has over a decade of localization experience gained across a wide range of disciplines including operations, project manage- ment and strategic account management. In his current position, Allan is responsible for designing and implement- ing localization solutions that help reduce time-to-market, decrease translation costs and increase process efficiencies for some of the world's leading global companies including Microsoft, Cisco, Adobe, Hewlett- Packard, Canon and AstraZeneca. Ulrich Henes A2, A4, P3 Ulrich Henes is the president of The Localization Institute which he founded in the fall of 1996 because he saw a serious lack of quality training and learning opportunities in this important area. He has been involved with localization, first as an international sales and marketing manager (also serving as a localization manager) for a US software company 32 and then as president of the American office of a British localization agency. He is a co-organizer of the Localization World conferences. Yvan Hennecart C5 Yvan Hennecart is a divisional director for SDL language services, responsible for managing all operational aspects involved in localization assigned to the Flatiron branch in Superior, Colorado. A 17-year veteran in the industry, he began his career as a translator and project manager. These roles gave him a deep understanding of client needs, solutions and budgetary requirements. Yvan is a French native who now resides in Colorado. Manuel Herranz E7 Manuel Herranz is a double graduate in Hispanic and English. A mechanical engineer at a quality assurance department in the early 1990s, he combined engineering and linguistics to start a career as a language consultant for engineering firms. His firm merged with the BI Corporation Japan in and he became a partner at BI Europe. Manuel re-vamped the European brand in 2005 as Pangeanic, a language service provider. Manuel directed ISO qualification and rule-based machine translation implementation for patent work. Since 2007, he has directed research and development for customized statistical MT deployments in-house. Now Manuel designs open standard implementations of Moses customizations available and has built several integration modules around the open-source tool and hybrid features. Brigitte Herrmann C2, P1 Brigitte Herrmann has more than 20 years of experience as a usability and globalization manager with Siemens. After completing her Ph.D. in neurophysiology and human genetics, she worked at the Siemens corporate department. In 1999 she joined the Siemens Healthcare IT sector. Moving on to Siemens Healthcare, one of the real tough quests in her career was the development of true multicultural user interface solutions. Brigitte's current responsibilities are focused on software and documentation localization for the Siemens Healthcare imaging and therapy software syngo®. She leads localization process improvement initiatives, is an internal process consultant for the complete software localization process and is also the lead auditor during audits of the company's localization, authoring and IT vendors. Théo Hoffenberg B8 Trained at École Polytechnique and Stanford Graduate School of Business, Théo Hoffenberg is both a serial entrepreneur and a visionary engineer. He has played pioneering roles in the fields of Hugo grammar spelling (provided under the Microsoft license for Word), Collins general use online electronic dictionary, Collins Lexibase electronic dictionaries, high-performance translation software and the Reverso intranet translation tool. He has also led more than ten experimental projects supported by different ministries or by the European Commission including Read-Leaf, Lexitec, Evalda, Freetext, WebCrossling, Infolangue and Linguapro. Fred Hollowood A7 Fred Hollowood is currently leading an internal research group at Symantec focused on deploying language tech- nologies. His research interests include controlled language, machine translation and community collaboration. Fred is a member of the innovation team that drives the innovation effort inside his division. He has a 20-year history in the industry starting at Xerox through his current position at Symantec, with experience on the vendor side in between. Fred is currently the industrial supervisor for several Ph.D. students with Dublin based universities. Workflow solutions for localization challenges are another key area of interest, as is research into community collaboration with enterprises. Stephen Holmes E5, E7 Stephen Holmes is a language services industry veteran with over 15 years of direct experience in localization and internationalization. He has worked extensively with the supplier and client sides of the localization business. Stephen has been with Sajan for nearly two years. In his role as the director of product management he oversees the overall strategic direction of all software products. He has worked with some of Sajan's largest clients to help them successfully implement 33 their translation programs. Previously Stephen spent time working at a globally-known software organization. He attended Griffith College Dublin and the Dublin Institute of Technology where he studied computer science and mathematics. Cécile Hulet D8 Multiculturalism is without any doubt the guiding thread of Cécile Hulet's career. With an educational background in administration and foreign languages, and after ten years in international civil aviation, she joined the Directorate- General for Regional Policy of the European Commission in 2001. She has been assisting the head of the unit in charge of economic and quantitative analysis and additionality since 2004 where she monitors the production process of various editorial works including the report on economic, social and territorial cohesion. Sophie Hurst A3 Sophie Hurst is the director of global corporate communica- tions at SDL, responsible across the SDL Group for public relations, communications, branding, positioning, internal communications and driving an excellent customer experience. She speaks five languages, is a member of the Chartered Institute of Linguists and has worked at various IT companies in different areas of marketing. Nataly Kelly E1, E2, E4 Nataly Kelly has worked in the language services industry since 1996 as a certified court interpreter, freelance translator and a member of upper management of some of the world's largest translation and interpreting suppliers. She is fluent in Spanish and English, and has studied French, Italian, German, Arabic and Japanese. In her work at Common Sense Advisory, Nataly oversees the company's research services, is responsible for production of research deliverables and is the point of contact for research-related matters. She is an active participant in research projects, designing algorithms and data models for market sizing exercises. Nataly is a former Fulbright Scholar in Spanish sociolinguistics and has obtained graduate-level education at various universities. She is the author of Telephone Interpreting. Richard Korn C6, P1 Richard Korn, the senior manager of localization and packaging development at St. Jude Medical in Sylmar, California, oversees the two teams who offer software local- ization, testing and labeling services to the company's cardiac rhythm management division. Richard also serves on the advisory board for the medical device localization round table at Localization World. He started his career in localization at Berlitz Translation Services in 1995 and managed the localization services for an interactive multimedia company before joining St. Jude Medical in 1999. Richard holds a BA in psychology and French from the University of California, Los Angeles and an MA in international relations and cross-cultural communication from American University in Washing- ton, D.C. Solja Kuningas P2 Solja Kuningas serves as the director of translation for Babel Media, a leading outsourcing company in the games and interactive entertainment industry. Prior to joining Babel in January 2010, she served as business unit manager and senior project manager for Lionbridge, leading the business-to-consumer division in Montreal. For more than ten years, Solja has successfully managed global communications and localization projects for clients and brands such as Baxter, Bose, Cisco, EMC, Lowe's, Microsoft and others. She has an M.Sc. degree in communications and the Finnish language from the Helsinki School of Economics. Sandra La Brasca P1 Sandra La Brasca is the solutions development director at ForeignExchange Translations Inc., a provider of medical translations where she advises clients on new processes and technologies to improve their overall ROI. Sandra has worked in globalization/translation/localization for 20 years. She has played many roles from translator to project manager to account manager and production manager, and as such has 34 a thorough knowledge of the field. She was in charge of deploying a globalization infrastructure for a Fortune 500 company where she acted as a consultant. In addition to working on the technical aspect of the program, this effort involved a globalization implementation plan that spanned 72 countries and numerous writers, developers and business owners across the company. Mary Laplante A3, C5 Mary Laplante has 25 years of experience in standards, publishing, software marketing and research and consulting. As vice president at The Gilbane Group, a division of Outsell, Inc., she oversees Gilbane's consulting practice, manages research projects, contributes editorial content and participates in Gilbane conferences and other industry events. As senior analyst, she is active in Gilbane's globaliza- tion, XML and web experience management coverage. Julio Leal B7 Julio Leal is the localization manager of the Ciena Corporation, leading its global localization strategy. Before joining Ciena, he held several management positions at translation companies such as Lionbridge and Tek Translaton International. More recently, he worked at SAP as the localization manager responsible for the EMEA (Europe, Middle East and Africa) marketing localization strategy. Julio is also a financing partner of Voota, a Spanish portal specializing in politics. Fluent in Spanish, English and German, he holds a degree in translation and interpreting from Granada University, Spain. Udo Leiteritz P11 Udo Leiteritz is a cofounder and CEO of openLSP GmbH, providing open source software for localization business and workflow management. With over ten years of experience in the IT field, Udo has previously worked for multiple international language service providers in management of engineering and IT departments, project coordination of software localization projects and development of in-house software. He is passionate about new models of sharing open source technology innovations and making them available worldwide. Alex Lik C6, P1 Alex Lik is an independent localization manager, informa- tion developer and consultant with two decades of experience in content creation and localization. During these 20 years, Alex has been making sure that the message gets through in a variety of information development and localization positions, from business interpreter and technical communicator to trainer and localization manager. Currently, Alex is acting as the localization leader for Biosense Webster (Israel), Ltd., a Johnson & Johnson Company. Along with managing the localiza- tion activities, Alex is involved in all aspects of content creation and delivery, authoring and authoring tools selection, CCMS, publishing, information architecture and workflow planning. Amanda Lordan A3 Amanda Lordan is a business process expert consumer engagement CMC within Philips Consumer Lifestyle with duties that include having global responsibility for translations. Working at building a robust end-to-end content management chain that fulfills the end consumers content needs on a local level is the daily challenge she tackles in a constantly evolving digital world. Amanda has extensive experience in defining and implementing translation strategies within a global organization and has more recently extended her reach to cover the complete content management chain. Victor Luk C5 Victor Luk is a localization manager for software services at RIM. With over a decade of work experience in the trade, he's been managing a team of 16 localization experts, performing translations and performing linguistic and localized functional testing. An avid advocate for continuous improvement, he's focused on achieving internationalization best practices. Victor holds a bachelor of applied sciences degree in mechanical engineering. A Hong Kong native, he now resides in Toronto. 35 Alex Martínez Corriá E6 Alex Martínez Corriá is a member of the IBM globaliza- tion team and has been managing IBM translation operations in Iberia since 2007. He has been involved in the introduction of machine translation post-editing in the end-to-end translation process. Before joining the globalization team, Alex was the CIO of an IBM alliance in Spain. Gráinne Maycock P3 Gráinne Maycock began her career at Berlitz International (now Lionbridge) over 15 years ago and has held senior production and sales management positions at SimulTrans and Moravia Worldwide before joining the executive management team at VistaTEC in 2009. Educated in Ireland and Spain and having lived and worked in global release in the United States and Switzerland, Gráinne has a passion for language, business and innovation and is currently responsible for the global sales, business services and solutions strategy and team at VistaTEC. Maarten Milder P1 Maarten Milder studied translation at the University of Amsterdam and has 25 years of experience in the localization industry in a variety of functions on both the demand and the supply sides. Maarten has worked for companies such as AkzoNobel, INK/IBM, Digital Equip- ment Corporation, Dun & Bradstreet Software, Stream/ Philips and Bowne Global Solutions. He is currently responsible for the Central and Eastern European languages and desktop publishing teams at Medtronic's technical literature group in Maastricht, the Netherlands. Elsa Monsegur B8 After graduating with a marketing degree, Elsa Monsegur worked at a search engine marketing agency where she became passionate about internet marketing issues. Eager to go further, she worked for a French association, in charge of online communication and marketing strategy. Elsa currently works as a product manager in internet marketing for the website reverso.net. Uwe Muegge P1 Uwe Muegge is the director of MedL10N, the life science division of CSOFT, a provider of multilingual localization, application testing, terminology management and software development services for the international market. Uwe is currently a member of several standard- ization committees for the language industry (ISO TC37 and ASTM F43), and teaches graduate courses in computer-assisted translation as well as terminology management at the Monterey Institute of International Studies. Patricia Muñoz Tavira P11 After graduating in translation and interpreting from Pompeu Fabra University in 2001, Patricia Muñoz Tavira moved to Belgium and began working as a terminologist at Lessius University College while translating as a freelancer. Between 2004 and 2009 she combined lecturing, translation, interpreting and localization subjects at the department of translation studies of the University College Gent with research in terminology and some translation work. Involved in the development of CLP level 1 as an author, as well as in its implementation as a TILP trainer, Patricia joined the council of TILP in 2008 and left the university in the summer of 2009 for the function of TILP manager. At the beginning of 2009, she was appointed to represent World Information Transfer, a non-governmental organization in consultative status with the United Nations in Geneva and Vienna. Sukumar Munshi C1, P9 Sukumar Munshi heads the corporate development department at Across Systems. He is responsible for strategy, business and corporate development. This includes research project acquisition, relationship and partnership development with larger organizations. He has long-standing experience in the localization and technical documentation domains. During his career, he has assumed technical, consulting and management roles. Projects included 36 customization of XML authoring and publishing tools, consulting in technical documentation, translation, localization processes and globalization strategies, as well as implementation of web services based integration project and enterprise scale solutions. Michael Näf B6 Michael Näf is the founder and CEO of Doodle, the world's leading online scheduling service with more than eight million monthly users. Before founding Doodle, he worked as a lecturer at ETH Zürich, as the chief security officer for Zürich Airport, as a project manager for Eurospider, as a security engineer for Telekurs Payserv AG, as a consultant for a Helvetas-supported foreign aid project in Bhutan and as a software engineer for Digital Equipment Corporation (US). He has also co-authored three books on IT topics and is a board member of SwissEduc. Lutz Niederer B1 Lutz Niederer is interested in everything language. His primary language is German with the addition of English, Chinese, French and he just started studying Farsi. Lutz has been the European Union localization manager at eBay in Berlin, Germany, and German senior language specialist at eBay in San Jose, California. He holds an M.A. in translation (English, German and Chinese) from the Monterey Institute of International Studies, Monterey, California, and a B.A. in translation and interpretation (English, Chinese and German) from Humboldt University in Berlin. Sharon O'Brien P4 Sharon O'Brien is a lecturer in translation and language technology at the School of Applied Language and Intercultural Studies, Dublin City University. Her research interests include the measurement of cognitive effort in translation and post editing of machine translation output via eye tracking and keyboard logging, translator interac- tion with technology, process-related research and research methods, controlled authoring of content and so on. Sharon's teaching centers around practical translation (French and German to English), research methods, translation theory and localization. She is affiliated with the Centre for Translation and Textual Studies and the Centre for Next Generation Localisation. Michael Oettli C2, P1 Michael Oettli is the managing director of European operations at OmniLingua Germany, GmbH, a global language service provider specializing in the health care industry. Michael has over ten years' experience in the translation industry, starting as a freelance translator, leading sales, marketing and client services, and now is in charge of operations. Iris Orriss D3, D4 Iris Orriss is director of the release and international team for the business platform division at Microsoft. Her team's charter comprises release management, engineering pro- cess development, international product planning, global- ization and localization of products such as SQL Server, SQL Azure, AppFabric Azure and BizTalk Server. Iris' exper- iences include software engineering and business management with a focus on international development and localization at companies from start-up to Fortune 500. She is passionate about lean and agile processes on a large scale, quality at source and simultaneous time-to-market. Véronique Özkaya P1 As chief sales officer at Moravia Worldwide, Véronique Özkaya is responsible for developing and executing the company's global sales, marketing and account manage- ment strategies. She manages Moravia's global business services development centers, which are located in Europe, across the United States and in Asia. Based in the company's headquarters in Brno, Czech Republic, Véronique has been with Moravia since 2007. She has held senior roles at Lionbridge, Stream International and Donnelley Language Solutions. She holds double master's degrees in international politics and administration from the University of Grenoble as well as a diploma in public relations from the Public Relations Institute of Ireland. She is fluent in English, French and Turkish and functional in German. 37 Patricia Paladini Adell D1 Patricia Paladini Adell is the localization director of the EMEA (Europe, Middle East and Africa) at CA Technolo- gies. She is a professor at Tradumática - Universitat Autònoma de Barcelona (UAB) where she teaches the use of several tools for FrameMaker, Multiterm, Catalyst and WebBudget. She has been a technical writer for the pharmaceutical industry at Roche and a translator at Hewlett-Packard. Patricia holds a master's degree in scientific, medical and environmen- tal communication from the Universitat Pompeu Fabra, a post degree in medical translation from Universitat Jaume I and degrees in translation, legal translation and biology from UAB. Jose Palomares P11 Jose Palomares is services manager at MSS, a leading Spanish localization provider, where he works to achieve customer satisfaction through streamlined processes and high-efficiency customer support. Jose has been an active member of the localization industry since 2000, when he managed the localization process of two CAT tools as part of a university scholarship. Since then, Jose has developed a number of different roles along the supply chain, ranging from production tasks to executive management, training and operational consultancy. A translator himself, Jose has contributed to localize hundreds of products for Windows, Macintosh and mobile platforms, trained both in-house and independent professionals and assisted companies of all sizes to implement or optimize their translation and localization workflows. He has obtained a unique and holistic perspective of what it takes to make a translation or localization business successful Donna Parrish B1, B5, C4, E3 Donna Parrish is co-organizer of the Localization World conferences and publisher of the magazine MultiLingual. Prior to her work at MultiLingual Computing, Inc., she was a computer programmer for 25 years. Donna holds a degree in mathematics from Peabody College of Vanderbilt University. Fausto Prastaro E7 Fausto Prastaro graduated with merit in translation studies from the University of Trieste in 2005 and joined the Sony Professional Solutions division of Sony Europe in January 2010 as senior Italian translator. He is responsible for all translation of content into Italian, as well as working with the head of the department to manage the translation workload. Fausto has also been involved in researching how machine translation (MT) could be applied within Sony for the benefit of the company, consequently contributing toward the testing of an MT engine in collaboration with PangeaMT. Since 2011, he has been in charge of activities to further test and enhance the Sony MT engine. Stefan Pries C4 Stefan Pries has been working as a software engineer for Andrä AG since 2008. His main focus is the interoper- ability between Andrä AG's translation management system, ONTRAM, and other systems based on open standards. Oleksandr Pysaryuk D2 Oleksandr Pysaryuk is a localization analyst at Research In Motion Limited (RIM), the designer and manufacturer of BlackBerry® smartphones and solutions. He has ten years of experience in translation, the language services industry and the client side of localization. Before joining RIM, Oleksandr was a project manager at RIC Interna- tional, Inc., and a translator, editor and project manager at Logrus International. He holds an MA in linguistics and translation and taught translation theory and practice, and localization technologies courses at Chernivtsi University in Ukraine. At RIM, Oleksandr is involved in the analysis of localization technologies and localization models, translation and terminology management, localization process improvement and localizability. 38 Jessica Rathke P8 Jessica Rathke has 18 years of experience in localization sales, sales management and marketing for leading language service providers (LSPs) in the US and Europe. She is currently the managing director at Localisation Sales & Marketing, a London-based sales and marketing consultancy. Prior to her career in localization, Jessica was marketing communications manager at Fujitsu-ICL Systems. Before that, she served as international sales and marketing consultant at Coastal International, where she spearheaded the US market entry for several European IT companies. Jessica holds an MBA and degrees in foreign affairs and German from Miami University in Ohio, USA. She also did post-graduate studies in German at the University of Salzburg. Rebecca Ray E1, E2, E4 Rebecca Ray has focused on designing, testing, adapting and marketing software outside of the US since 1980. She has managed worldwide product design, localization and marketing for successful products sold internationally by IBM, Netscape Communications, Remedy Systems, Symantec Corporation and Sun Microsystems. In her work at Common Sense Advisory, Rebecca's primary focus is enterprise globalization, social media, multilingual SEO and global product development. Her other coverage areas include outsourcing, testing, multimedia localization and internationalization. She also coauthored a book for global high-tech companies on doing business in the US. Jacqui Roberts P2 Working in gaming for the past six years, Jacqui Roberts was charged with managing the localization of the first Ash Gaming game in four territories. Since then, Jacqui has nurtured the localization strategy, growing its localiza- tion arm into a specialized team of developers, designers, testers and coordinators. Martin Roche A7 Martin Roche is the localization quality assurance manager at Symantec with over 12 years experience in the software industry. He has experience in managing projects and teams in offshore locations both on the vendor and publisher side of the industry. Martin commenced his localization career at Berlitz in 1995 and joined Symantec in 2005, having served at Filenet and CriticalPath along the way. He is a key member of the innovation team and manages the innovation program's day-to-day activities. Jason Rodriguez D7 Jason Rodriguez holds an MS in information economics management and policy from the University of Michigan. He also holds a BA in telecommunications from Michigan State University. Jason has held several positions at global companies such as IBM, heading up their enterprise services. He was then hired by Plante & Moran to improve efficiency, customer service and reduce operational costs. In 2006, Jason was hired by the Ford Motor Company as the global purchasing manager where he was responsible for more than $50 million in budgeting. He handled Ford's localization strategy as well as vendor selection. He will share his insight into best practices in localization vendor selection and factors that contribute to this selection, including online bidding. Calijn Roeters van Lennep K2 Calijn Roeters van Lennep is e-development manager of KLM.com and has over ten years of experience in websites and content-related projects. She started her career in the e-business department of the Dutch insurance company Delta Lloyd, where she participated in many projects involving the creation and redesign of websites and web applications. She was often involved in content management processes by implementing the organization and training the content managers and web copywriters. In 2008, she joined the KLM e-commerce team and was involved in all stages of the re-branding of KLM.com, from design and development to content migration and implementation. Calijn's future focus will be extending language and translation policies and content management processes within the organization. 39 Salim Roukos E5 Salim Roukos is senior manager and chief technology officer for translation technologies at IBM T. J. Watson Research Center. His research has been in statistical machine translation, information extraction, statistical parsing and statistical language understanding for conversational systems. Salim is the PI on the DARPA GALE project to develop robust translation systems for speech and text applications that involve eight universities. He has recently led the effort to create a platform for enabling real-time translation applica- tions such as multilingual chat and on-demand document translation. Salim led the group that created IBM's ViaVoice Telephony, commercial software to support full natural language understanding for dialog systems, and the first SMT product for Arabic-English translation. Achim Ruopp P5 Achim Ruopp specializes in translation automation, internationalization and multilingual natural language processing. He has over a decade of experience in the localization industry, working for eight years at Microsoft enabling developer tools for international markets. In 2007 he started his own consulting practice, advising customers on statistical machine translation and multilingual natural language processing. Achim is a frequent presenter at internationalization and machine translation conferences and workshops. He holds an MA in computational linguistics from the University of Washington and a diploma in computer science from the Technical University Munich. Florian Sachse P10 In 1989, Florian Sachse was one of the founders of PASS Engineering GmbH. The focus of PASS Engineering moved over the years from mission critical software for the health care industry to software localization. Since 2007, the company — now SDL Passolo GmbH — has been a business unit of SDL plc. Florian is one of the architects of the industry-leading software localization tool SDL Passolo. Within SDL Passolo, Florian's development focus is on Microsoft .NET. He has also been the trainer for numerous .NET sessions with TILP's "Ask the Expert" events, is a fellow of TILP, has served on the advisory board for the Localization World Conferences and Worldware Conferences and was one of the partners in the European Union projects IGNITE, DANDELION and eColoTrain, all dedicated to standards in the localization process. Yves Savourel C4 Yves Savourel has been involved in internationalization and localization for 20 years, working the last ten years at ENLASO Corporation. He focuses on developing tools and technology-based solutions for localization processes. Yves has been involved in the creation of various localization- related standards such as TMX, SRX, ITS and XLIFF. He is also the author of XML Internationalization and Localization. Yves is currently one of the developers working on the open-source Okapi Framework project. Matteo Scarabelli P2 After four years working as a freelance translator, Matteo Scarabelli joined GLOC.it, a localization team founded and managed by Alain Dellepiane, former senior localization editor at Rockstar Games. The group has since translated more than 100 titles. Rashmi Schaefers A2, P3 Rashmi Schaefers is the senior director of digital channel localization at SAP AG, headquartered in Walldorf, Germany. She is responsible for the localization, maintenance and optimization of websites and marketing assets in 70+ countries and 28+ languages. With over 15 years of experience in managing international marketing and roll-out programs in the software industry at companies such as Oracle and Sybase, Rashmi is an expert in the localization field and a genuine thought leader. She holds a degree in economics as well as a degree in international relations from the University of California, Berkeley. 40 Clio Schils C2, P1 As the moderator of the Localization World life sciences round table sessions, Clio Schils is in charge of organizing and moderating life sciences-related sessions for clients in the medical, pharmaceutical and clinical branches. For content and agenda, she is advised by an expert life sciences advisory board, with participation from Siemens Medical, St. Jude Medical, Medtronic and others. In parallel and after working nine years for Medtronic Inc., she joined Lionbridge, where in her current capacity she is in charge of developing, maintaining and further intensifying the current partnerships of Lionbridge with its life sciences customers. Loredana Sementini D8 After working for a number of years as a project coordinator in Rome, Loredana Sementini became managing director of Applica in 1992. She has extensive experience coordinating research projects and international networks of experts, as well as managing the production and publication of many major reports published by the European Commission in recent years. These publications include the European Commission's last five reports on economic and social cohesion. She is fluent in her native Italian, as well as English and French. Paula Shannon K2 Paula Shannon, serves as the CSO and co-general manager of Lionbridge's $300M global localization and translation division. She drives new services and sustainable solutions, develops strategic accounts, and ensures the continued delivery of innovation and execution excellence to customers. Paula joined Lionbridge in 1999 as vice president of internet alliances. Prior to joining Lionbridge, Paula was the chief marketing and sales officer for ALPNET, Inc., now SDL. She has more than 23 years of experience in the industry, including ten years in senior roles with Berlitz International, where she drove global accounts and managed a North American sales team. Educated in the United States and Belgium, she holds a B.A. in Russian and German with a minor in linguistics. Richard Sikes C8, D2, P6 Richard Sikes has been immersed in technical translation and localization for over 25 years. He has managed localization teams at several industry-leading software companies, and he contributes frequently to MultiLingual magazine. In his current position as solution specialist at MultiCorpora, he focuses on translation technologies, industry best practices and project management solutions. Richard holds a BA in fine arts from the University of California, Diplom Betriebswirt (FH) from the Volkshochschule Heidelberg, and an MBA from the University of Toronto's Rotman School of Management. David Sommer C6, P1 David Sommer is Net-Translators' director of strategic operations and thus responsible for driving key company initiatives in process improvement and quality. Previously, David was the senior localization project manage and his direction helped in process improvement leading to a more streamlined approach by increasing quality levels while lowering costs and shortening project cycles. David combines his rich localization background with a strategic view that touches on internal operational processes as well as a client and sales driven orientation. He also has experience at the software testing labs of the Standards Institution of Israel where, among other tasks, he participated in efforts to bring standardization to software via testing. Lew Tarnopol B5 Lew Tarnopol has managed localization projects at various companies for over 20 years. He currently works at Intel as a localization program manager in their global online operations group. Lew manages localization for the worldwide customer support website and his responsibili- ties include evaluating and initiating localization process improvements and cost-savings through technology. He recently released the Intel Translation Service, a middleware integration of Intel's content management system and translation management system. Lew is a member of TAUS and is past-president of the Willamette Valley Chapter of the Society for Technical Communication (STC). He has been a guest speaker and presenter at many professional conferences. 41 Iouri Tchernoousko A6 Over the years, Iouri Tchernoousko has worked or collaborated with many localization agencies and buyers and has had a variety of roles from translator, to tester, to project manager. For the past eight years, he has been at Adobe Systems where he manages international releases of the digital imaging products concentrating on Photoshop. Iouri is a graduate of the Monterey Institute of International Studies, where he currently teaches localization courses as well. His interests one way or another are related to interactions between language and technology. In recent years, he has been involved in promoting Adobe's interactions with its end-users overseas. John Terninko A5, C7 John Terninko is the executive director of ELIA (European Language Industry Association), a non-profit association for language service providers (LSPs), focused on providing support for its members by acting as a catalyst for communication between companies in the industry and offering continuing education opportunities to help them grow. He is relatively new to the language industry and has been with ELIA for over two years. Previously he served as the program director for a non-profit environmental organization. Lori Thicke A7 Lori Thicke is cofounder and CEO of Lexcelera (Eurotexte Group). Established in Paris in 1986, Lexcelera was the first localization company in France to receive ISO 9001:2000 quality certification. Today, Lexcelera is an innovator in the translation technology space and a leader in end-to-end machine translation services. In 1993, Lori cofounded Translators without Borders to provide free translations to humanitarian organizations. Lori, who holds an MFA from the University of British Columbia, is a frequent speaker on translation innovation. Eñaut Urrestarazu Aizpurua C8 Eñaut Urrestarazu Aizpurua's has a degree in commercial engineering, and an MA in translation and conference interpretation. He began as a French technical translator. Working as a freelancer, and curious by nature, he started dismantling medical devices to draw them. When he was finished, he had completed workshop manual documenta- tion, translation and AutoCAD drawings. After being made project manager, he received books that would change his life — the complete Trados manual collection. For five years, he was the first person in charge of Trados technical support and training in Spain and Portugal. Since then, he's specialized in format conversion filters, CAT Tools, DTP programs, new standards and best processes. In 2002, he founded ITtranslations Inc. Jaap van der Meer E3, E5, E6, E7, E8, P4, P5 Jaap van der Meer is director of TAUS (Translation Automation User Society) and the TAUS Data Association. Jaap is a language industry pioneer and visionary who started his first translation company in The Netherlands in 1980. In 1987, his company INK published the first desktop term extraction and translation memory software. He inspired and funded the founding meetings of the LISA organiza- tion for the localization industry and he cofounded the SAE TopTec Multilingual Communications Conference for the automotive industry. He was president and CEO of ALPNET. Jaap is a regular speaker at con- ferences and author of many articles about globalization trends, and technologies and translation. Saroj K. Vohra E5, E6, E7 Saroj K. Vohra is an experienced IBM manager with significant experience in diverse fields such as product development, sales and distribution, e-commerce, channels, total quality management and others. He has been in the arena of international management for almost 15 years. His current position at IBM is the management of all aspects of WW translation operations. Hajo von Kracht A2 Hajo von Kracht, director of digital channel localization at SAP in Zurich, Switzerland, is responsible for capturing and transforming the local web requirements of 70+ countries into action. Hajo has 40 years of experience in various international functions of IT in development, training and marketing. He holds two Master's degrees, 42 one in computer science from Bowling Green State University, Ohio, and one in philosophy from the University of Tübingen, Germany. Janaina Wittner P2 Janaina Wittner is in charge of international business development at WhP. She has held various localization management positions with Vivendi Universal Games (Blizzard) and Microsoft. Janaina has been involved with associations to promote localization technologies and defend standards. She has several presentations at international conferences to her credit and published a number of articles on industry-specific subject matters, with one common objective: sharing the best ways to use new technologies adapted to complex multilingual content deployment, such as online dynamic applications, MMORPG or eLearning. Jian-Ming Xu E6 Jian-Ming Xu has worked on statistical machine translation and information extraction at IBM T.J. Watson Research Center since 2003. He has been involved in the projects of IBM BlueView, DARPA GALE translation systems, and IBM Real-Time Translation Services. Jian-Ming has a Ph.D in mathematics and before joining IBM, worked on automatic speech recognition in Alcatel-Lucent Bell Labs. Smith Yewell E5 Smith Yewell founded Welocalize in 1997. He won the Ernst & Young Entrepreneur of the Year award in 2004 and guided Welocalize to win Deloitte & Touche's "Technol- ogy Fast 50" Program in Maryland 2000-2008. He was an Inc. 500/5000 winner 2005-2009. In 2004, Welocalize was the "Firm of the Year" winner awarded by the Tech Council of Maryland. Smith holds a BA in English from Tulane University and received the US Army Bronze Star in Operation Desert Storm in 1991. Tim Young K2 Tim Young is a senior operations manager of the Enterprise Translations Services Group at Cisco Systems. He's responsible for leading the translation services and localization strategy for Cisco globally and participates in several boards and councils that drive global process and operational efficiencies. His innovative approach has streamlined Cisco's localization processes, established foundational capabilities through a global shared services strategy and common enterprise architecture. This has provided Cisco with enormous cost-savings opportunities and ultimately improved Cisco's ability to address global business requirements and sustainable routes to market. Tim has over 16 years' experience in the high-tech and networking industry and joined Cisco in 2000. Elia Yuste E7 Elia Yuste holds a M.Sc. in machine translation, a postgraduate certificate in pedagogy of modern languages and an English with German studies degree. She has been Pangeanic's business development manager and PangeaMT lead since early 2010. Elia has worked for a Spanish company as head of communication and internationaliza- tion, Google Ireland Limited as Europe, Middle East and Africa local- ization quality lead and she launched and directed a Spanish business service at the Swiss-Spanish chamber of commerce. She is an experi- enced independent globalization, internationalization, localization and translation consultant and a trainer of computational linguists and translators on computer-enhanced translation and terminology work. Angelika Zerfaß B6, D5, P6 Located in Germany, Angelika Zerfaß is a freelance consultant and trainer for translation technologies. After finishing her degree in translation (Chinese, Japanese, computational linguistics), she worked for the Japanese embassy in Germany and then joined Trados in 1997. She has been the Trados specialist at Microsoft in Japan in 1998 and in the United States in 1999 before she went freelance in 2000. She regularly lectures at various universities; writes articles for industry-specific magazines; holds presentations at several localiza- tion-related events each year; and supports her international customer base with consultancy, technical expertise and training on tools and processes in localization. 43 n October 10-12, 2011 n Santa Clara Convention Center n Santa Clara, California Sponsored by: Sponsorship and exhibit information available on request: email@example.com email@example.com www.localizationworld.com
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