text:
Fidelia Remote
Por Audiofile Engineering, LLC
Abre iTunes para comprar y descargar Apps.
Fidelia Remote for iOS turns your iPhone or iPod touch into a full-featured remote control for Audiofile's powerful Fidelia premium music player. When your iOS device is connected to the same wireless network as a Mac running Fidelia, Fidelia Remote allows you to browse your music library and playlists, adjust playback volume and navigate between or within tracks. Enjoy remote control access from across the room, between floors or as far away as your wireless network signal will allow.
• Crisp, elegant user interface
• Artist and track title display
• Track position slider
• Play, Skip Forward and Skip Backward
• Sort library by Artist, Album, Songs, and Playlists
• Volume Up/Down
• Search
• Dim (lower volume)
• Mute (zero volume)
Novedades de la versión 1.5.1
Fidelia Remote 1.5.1 resolves a few minor issues.
Fidelia Remote 1.5.0 has been updated for iOS 7. It also includes...
• Full support for 4" screens
• The ability to choose which Fidelia library to connect to
• Search
• Greatly improved performance and stability
Captura de pantalla del iPhone
- Categoría: Música
- Actualizado : 18/03/2014
- Versión: 1.5.1
- Tamaño: 0.8 MB
- Idioma: Inglés
- Vendedor: Audiofile Engineering, LLC
- © 2011-2014 Audiofile Engineering, LLC
Compatibilidad: Requiere iOS 7.0 o posterior. Compatible con iPhone, iPad y iPod touch. Esta app está optimizada para iPhone 5.


text:
A method for reducing respiratory motion caused artifacts in magnetic resonance imaging. The respiration cycle amplitude of the patient is divided into a plurality of intervals. Each interval is assigned a preferred encoding pulse. If the preferred encoding pulse has been used the next sequential (higher or lower) unused phase encoding pulse of a valve that is ±50% of the originally preferred phase encoding pulse is used.
1. A method of reducing respiratory motion artifacts generated while acquiring magnetic resonance imaging (MRI) data of a subject, said method comprising the steps of:
subjecting the subject to a large static magnetic field,
determining a normal maximum amplitude of the subject's respiration cycle measuring from the subject's back to the subject's thorax,
dividing the normal maximum amplitude of the respiration cycle into a number of respiration cycle intervals,
assigning a preferred phase encoding gradient pulse amplitude to each of the intervals,
using a multi-dimensional data acquisition scan sequence with one dimension determined by phase encoding gradient pulses to obtain signals from the subject for use in acquiring magnetic resonance images,
determining the respiration cycle interval at a time for use of one of said phase encoding gradient pulses,
selecting the assigned preferred phase encoding gradient pulse amplitude to be used according to the determined respiration cycle interval of the subject at the time for use of the one of said phase encoding gradient pulses,
selecting another assigned preferred phase encoding gradient pulse, if the previously selected assigned preferred phase encoding gradient pulse has already been used, and said last named selecting step including acquiring data using a next sequential unused phase encoding gradient pulse in place of the previously selected assigned preferred phase encoding gradient pulse up to a next sequential unused phase encoding gradient pulse that has an amplitude that is different than the first selected assigned preferred phase encoding gradient pulse amplitude by X %.
2. The method of claim 1 wherein said multi-dimensional scan sequence is a two-dimensional scan sequence.
3. The method of claim 2 including the step of determining if the selected assigned preferred phase encoding gradient pulse amplitude has already been used, said step of determining whether the assigned preferred phase encoding gradient pulse amplitude has already been used being before the selecting step.
4. The method of claim 2 including the step of determining which phase encoding gradient pulse amplitudes are available prior to selecting the phase encoding pulse.
5. The method of claim 4 including the steps of storing phase encoding gradient pulse amplitudes,
retrieving a phase encoding gradient pulse amplitude from storage responsive to said determined interval, and
generating a phase encoding gradient pulse in accordance with the phase encoding gradient pulse amplitude retrieved.
6. The method of claim 5 including the step of preparing a look-up table for indicating a phase encoding gradient pulse amplitude to be used for generating the phase encoding gradient pulse responsive to said determined respiration cycle interval.
7. The method of claim 6 including the step of updating the look-up table each time a phase encoding gradient pulse amplitude assigned to an interval in said look-up table is used.
This application is a continuation of application Ser. No. 159,124, filed Feb. 23, 1988 now abandoned.
This invention is concerned with magnetic resonance methods and apparatus and more particularly, with methods and apparatus for reducing motion artifacts induced by respiratory motion of patients in magnetic resonance imaging (MRI).
One of the major problems presently faced by the suppliers of MRI equipment is motion artifacts, particularly in the imaging of the upper thorax and the abdomen. A primary cause of the motion artifacts is motion due to the patient's breathing. Breathing introduces quasi-cyclical changes in the RF data signals received by the MRI system's receiver. The quasi-cyclic nature of the breathing causes a "foreign" frequency to be introduced into the image which multiplies the number of appearances of the lives of the image. Each appearance is slightly displaced from the other appearances. The artifact is known as "ghosting" and appears along the phase encoding axis, lowering the clarity of the image. The ghosts make it difficult to determine lesions in the image. As these quasi-cyclic changes result from non-linear motions along all three axes, to date no software post aquisition processing method has been discovered that is completely effective in correcting the resulting artifacts.
The prior art reveals numerous approaches and methods which have been tried in attempts to minimize the artifacts caused by the breathing of the subject during the MRI process. For example, various post acquisition data processing methods have been tried to reduce the artifacts. Post-processing methods are model dependant. This approach, however, in addition to the aforementioned problem of the three dimensional motion and model dependency inherently requires significantly more time per patient. Since "throughput" is a key requirement of any MRI system, scientists in the field are continually seeking faster alternatives to such time intensive prior art processes.
In the past, those skilled in the art attempted to minimize such motion artifacts by various breathing gating or triggering schemes. A serious drawback in the use of gating schemes, among other things, is that respiratory gating or triggering requires additional sophisticated and expensive equipment to generate gating signals and also requires appreciably longer data acquisition time periods with consequent reduced throughput.
More particularly, respiratory triggering comprises waiting with an encoding pulse train until the selected thoraxic position occurs. This means that there is no exact repetition time TR, but rather the repetition is controlled by the breathing. In gating TR=C (a constant)--all portions of the breathing cycle outside of a "window" are rejected. Gating and triggering thus inherently limit the user, as TR is an important factor effecting image quality. Its control is usually left to the user as a tool in selecting the type of contrast desired. In gating, TR is a few seconds instead of the usual TR time of under a second, causing the gated study to last much longer than a non-gated study.
More recently, methods have been used which allow the user to fix TR, but couple the encoding pulse's amplitude to the thoraxic position instead of linearly increasing the amplitude at each pulse repetion as is the usual procedure. See for example, the technical note entitled "Respiratorily Ordered Phase Encoding (ROPE): A Method for Reducing Motion Artifacts in MR Imaging" by D. R. Bailes et al, pp 835-838, Journal of Computer Assisted Tomography, vol. 9,(4) July/August 1985; U.S. Pat. Nos. 4,564,017 and 4,567,893.
A popular method makes the encoding amplitude a monotonic function of the thoraxic position. Thus, in theory after reordering the encoding pulse amplitude, most of the effects of the breathing frequency are eliminated. In fact, what this does is change the quasi-cyclic nature of the breathing into a quasi-linear function or a slowly changing function.
Making the encoding pulse amplitude a simple function (say linear) of the thoraxic position introduces new problems. Some positions are more likely to occur than others, and will probably repeat before the less likely positions occur the first time. This wastes time whatever is done with the redundant data obtained because of the repetitions (the redundant data can be discarded, averaged with the previous data from the same amplitude, etc.). Since the time to repeat and the breathing frequency are not synchronized some breathing cycle positions will occur a second or a third time before others have occured once. This happens because the breathing cycle position is "random" relative to the occurence of the encoding pulses and also because during the breathing cycles there are sections with relatively slow motion and others with relatively fast motion. The position axis values that are traversed during the part of the cycle where the motion is slow are more likely to be detected in a random sampling arrangement than the position axis values traversed where the motion is fast; partially because the slower motion part of the breathing cycle extends over a longer time period.
Another solution tried has been the use of the integral of the temporal probability function of the thoraxic position as the mapping function for position vs. encoding pulse amplitude. This creates a flat, nearly constant probability function for the encoding amplitudes. However, as the thoraxic position is a function of the breathing process and is independant of TR, the position is random relative to the pulse train number. The statistical nature of the sampling will, therefore, cause some positions to repeat numerous times before other positions occur even once. Thus, this solution is also not sufficiently efficient.
In one particular prior art method used to speed up the process of activating all of the required encoding pulses, the encoding pulse amplitudes per pulse repetition are selected using "bins" instead of varying the amplitude of each ensuing encoding pulse as a direct function of the thoraxic or breathing cycle. Each bin is defined by a range of respiratory cycle positions. A range of encoding pulse amplitudes is assigned to each bin. Each received breathing cycle position then determines a bin and the next encoding pulse amplitude is selected from the determined bin.
There may be different methods of selecting the encoding pulse amplitude once the bin is selected. For example, the central amplitude allocated to the bin may be the amplitude of first choice when the breathing cycle position first indicates a particular bin. At the second indication of the particular bin, the first amplitude greater than the central amplitude is selected. The third indication of the particular bin selects the encoding pulse amplitude immediately less than the central amplitude. This process continues until all of the encoding pulse amplitudes assigned to each of the particular bins are used.
The bin methods also increase the data acquisition time. For example, if each bin includes only one encoding amplitude; then if a breathing cycle position is sampled which has already been sampled, (double sampling) the immediate reaction is to skip it. A few sequences of the data could perhaps be skipped without serious loss. However, as more and more encoding amplitudes are used it becomes increasingly more probable that the next sampled position of the breathing cycle will be a double sampling. The probability of sampling a previously unsampled breathing position decreases with time both because less sample positions are left and because the more probable positions are usually sampled earlier. The last few encoding amplitudes may therefore require a large number of "aborted" samplings and a very long marginal time to obtain. Larger bins alleviate the problem of cancellation but fail to eliminate the problem of motion artifacts.
Use of different, more complicated binning methods may indeed decrease the acquisition time but only partially solve the problem of the artifacts. Consider that the sampling of the breathing cycle position is random relative to the encoding pulse time, therefore, statistically one of the bins will always be used up first, because this bin has a higher probability of utilization and therefore will be double sampled with a consequent waste of time.
Still another problem with the binning solutions is that such solutions assume a constant unchanging breathing cycle. In practice breathing cycles tend to vary in amplitude, time and shape. For example, the amplitude may decrease, thereby eliminating the sampling of certain positions and consequently creating the possibility of corresponding bins not being used entirely or only being partially used. Attempted solutions to the problems raised by varying breathing cycles include limiting the transformation function to a region smaller than that indicated by the breathing amplitude as determined preliminarily and using bins of equal probability rather than bins of equal intervals.
Limiting the transformation function to a region smaller than the breathing cycle tends to erase part of the breathing cycle. Using bins of equal probability suffers because breathing cycle position probabilities also change with variations in the breathing cycles and the bin sizes are therefore no longer are optimal.
Accordingly, it is an object of this present invention to provide apparatus and processes for reducing breathing artifacts obtained during MRI data acquisition used for diagnostic purposes. More particularly, a method of reducing motion artifacts in magnetic resonance imaging is provided using detected respiration cycle parameters to determine the next encoding cycle amplitude to be used in the image data acquisition scan sequences, said method comprising the steps of:
determining the amplitude and time parameters of the respiration cycle of a subject to be scanned,
dividing the respiration cycle amplitude into intervals,
assigning at least one preferred phase encoding pulse amplitude to each of the intervals according to the amplitude of the respiration cycle of the subject being scanned,
selecting encoding pulses with the encoding pulse amplitudes being the preferred amplitude assigned to the detected interval at the time of encoding pulse selection,
determining whether or not said selected encoding pulse amplitude has been used, and
selecting the closest non-used amplitude to replace the used preferred amplitude.
A feature of the present invention limits the substitution of the closest unused amplitude for the preferred amplitude to an amplitude within X % of the preferred amplitude, whereby certain measurements are discarded, where the percentage is a function of the regularity of the patients breathing and the doctor can choose the percentage.
The above named and other features and objects of the present invention believed to be novel are set forth with particularity in the appended claims; while the invention itself will be best understood along with the advantage thereof by referring to the following description, taken in conjunction with the accompanying drawing, in which:
FIG. 1 depicts in block diagram form the inventive system.
A system 11 is shown in FIG. 1 for use in acquiring MRI data. The system 11 includes an arrangement for minimizing or reducing motion artifacts generally indicated at 12. The general system 11 includes a large magnet 13 for creating a large static magnetic field into which a patient 14 is placed. To obtain image data the large static magnetic field is generated using the magnet in conjuction with a large magnetic field generator 16 indicated at block HO. The large static magnetic field causes certain nucleii or "spins" to align with the field. Orthogonal gradients are used to locate the source of what is referred to as free induction decay FID signals received from the patient. The term free induction decay signals as used herein also includes echo signals. The gradients are generated by the X gradient generator 17, the Z gradient generator 18 and the Y gradient generator 19.
The large static magnetic field, according to the explaination given herein, is in the Z direction. However, the direction of the large static field and the other gradient fields can be changed to suit the user and still be within the scope of this invention.
As is well known, to obtain FID signals it is necessary to "tip" the spins from the normal position aligned with the large static magnetic field in the Z direction to a position having at least a projection in the XY plane. Radio frequency (RF) pulses having a desired frequency (known as the Larmor frequency) are used to tip the spins. The RF pulses are transmitted through RF probes or coils (not shown) used in the system. An RF generator 21 is used to generate the radio frequency pulse which may be modulated by modulator 22 and switched by switch 23 to a transmitter 24 for connection to the RF coil.
The transmission of the pulse is shown as going through a switch 26 to enable using a single coil for both transmitting and receiving, for example.
In the normal mode of operation the Z gradient is used as a plane selecting gradient; that is the RF pulse is applied during the application of the Z gradient. The Z gradient or plane selecting gradient may or may not be applied within the scope of the present invention.
The signals which are received after the RF pulse has been terminated are detected by either the same coils used for transmitting or by separate receiving coils. In either case, the coil is attached to receiver 27 through the switch 26. The received signal is connected to a demodulator 28. The demodulator also receives a modulator generated signal from switch 23. The demodulated received signals are converted from analog to digital signals in an analog to digital convertor 29. The digital signals from the analog to digital convertor 29 are then operated on and transferred from the frequency domain to the time domain by the Fourier operator 31. The time domain signals are processed in an image processor 32 to provide an image on display unit 33.
The X gradient is used as a view gradient; that is in a preferred embodiment, an X-gradient is applied during the receipt of echo signals obtained in response to the application of any of the well known echo providing scan sequences. That is, the scan sequence can either be designed to obtain a Hahn echo or a gradient echo or combinations of Hahn and gradient echoes.
The image processor processes the received signals so that a pixel value is provided for each pixel in the image. For example, in the usual case, the image is made up of 256 by 256 pixels arranged in X columns and Y rows. The pixel values are obtained after the operation of the Fourier transform on the echo signals received. The transformed data is comprised of wave number related amplitudes where the pertinent X-wave numbers are generated as a function of time over the X gradient and the Y wave numbers are generated by integrating the Y gradient over time. The Y gradients are proportional to the "encoding pulse" amplitudes.
To minimize artifacts due to motion between rows, the values of the encoding pulse amplitude used are selected by the vertical position of the patient's thorax, for example. This type of artifact correction minimizes the most problematical of the motion artifacts which are the artifacts in the time or phase encoding direction. These artifacts cause the most problems because there is a larger time period between changing the vertical (Y) wave numbers i.e. the encoding amplitudes compared to changing the horizontal (X) wave numbers. In other words, the Y encoding wave numbers are changed less frequently then the X encoding wave numbers which are usually changed at each sampling within each echo signal received. The Y encoding gradient, consequently the Y wave number changes once per repetition of the scan, i.e., once per time to repeat (TR).
Means including sensor 36 are provided for measuring the vertical positioning of the patient's thorax; i.e. displacement versus time caused by the patient's breathing. After a preliminary or learning period, the displacement characteristic is transformed into a preferred look-up table: that is, each displacement position is assigned a preferred encoding gradient pulse amplitude. Preferably the transformation of the displacement characteristic is accomplished by the system processor, a portion of which is shown at 40, connected between the displacement encoding device 37 and a current preferred look-up table 38. A special computer could also perform this function of the system processor. While it is not shown in the drawing for purposes of simplification, the processor is connected to all units requiring control signals.
The total displacement of the patient's thorax due to breathing is preferrably divided into N displacement values where N is a number of bits, for example, 256 displacement values. For each of the 256 displacement values, a preferred phase encoding pulse amplitude is assigned. Thus, there is one preferred phase encoding pulse amplitude per each displacement interval. The transducer 36 senses the displacement and outputs a voltage. The voltage is encoded in the displacement encoding device 37 to provide a displacement position ranging from 0 to 255 or from -128 to +128. For purposes of this description, 0 to 255 will be used; however, the displacement can just as well be from -128 to +128.
Each measured displacement is fed into the current preferred look-up table 38. The current preferred look-up table has a preferred phase encoding pulse amplitude for each of the 256 displacement positions. Thus, each displacement position from 0 to 255 provides an encoding pulse amplitude which can be designated by the numbers 0 to 255. When the phase encoding pulse is selected, the selection is transferred to the phase encoding pulse selection circuit 39. The selection circuit 39 feeds back the selected encoding amplitude over conductors 41 to modify the look-up table by removing the selected encoding pulse from the look-up table and replacing it with the selected encoding pulse amplitude plus one.
For example, where the displacement 64 was detected the look-up table selected phase encoding pulse 64. After the selection the look-up table for the same displacement 64 now indicates that the encoding pulse to be selected will be 65. If 65 has also previously been selected, then the look-up table is modified and updated to show that the displacement amplitude 64 will select phase encoding pulse amplitude 63. This modification of look-up table is continuous and it occurs every time an encoding pulse amplitude is selected. In a preferred embodiment the replacement of the selected phase encoding pulse amplitude continues until phase encoding pulse amplitudes of up to plus or minus 50% away from the amplitude of the originally preferred phase encoding pulse are used before data is discarded. After that, the received signal for the displacement will be discarded.
Responsive to the operation of the phase encoding pulse amplitude selector, an encoding pulse generator 42 operates to supply the encoding pulse amplifier 19 with the phase encoding pulse of the required amplitude. This is a modification of the well known "ROPE" method previously referred to which causes the breathing motion to appear as a slowly changing function rather than a cyclical function.
In operation, the displacement measuring equipment is preliminarily operated to measure the normal total displacement of the patient's chest due to respiration. Based on the total respiration displacement a preferred encoding pulse amplitude is assigned in a current LUT to each of the total number of displacement positions. Once the current LUT has been determined the actual tests are run. At that time, a scan sequence is run to provide echo signals. Prior to the receipt of the echo when the phase encoding pulse is to be applied the displacement of the patient's thorax is measured. An encoding pulse having an amplitude as determined by the thorax displacement using the current look-up table is provided. The encoding pulse generator then generates a phase encoding gradient pulse having the preferred amplitude. Immediately, the current look-up table is updated so that a sequential phase encoding gradient pulse amplitude is generated responsive to the same thorax displacement. This process continues until 256 encoding pulses have been applied and sufficient data has been acquired to provide the image on display means 33.
Thus, in this version of the motion artifact reducer, the phase encoding gradient pulse amplitude Ai is always equal to the product of the presently read displacement Di divided by the total displacement Dt times the total encoding pulse amplitude At plus or minus n (where n is an integer equal to the number of times the same thorax displacement has been detected) minus 1. Mathematically: ##EQU1## where: G is a scaling factor; (to match the gradient scale to the breathing output);
K is a constant reflecting the offset between scales.
While the invention has been described with reference to particular embodiments, it should be understood that these embodiments are described by way of example only and not as limitations on the scope of the invention. Accordingly, it should be understood that within the scope of the appendant claims the invention may be practised other wise than as specifically described.
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text: Allergan CEO: How to survive an activist attack by Stephen Gandel @FortuneMagazine February 12, 2015, 7:08 AM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons If Allergan CEO David Pyott were to do it all over again, he says he would be just as aggressive. Last year, Allergan became the target of a coordinated hostile takeover bid from activist investor Bill Ackman and rival pharmaceutical company Valeant. The M&A battle was one of the most contentious in recent memory. To fend off the attack, Allergan AGN said Valeant's financial reports were opaque and potentially misleading. It called Valeant's business model unsustainable. And, eventually, it sued Valeant VRX and Ackman, accusing both of them of fraud and insider trading. "I was quoted as saying Valeant is vile," says Pyott. And he says he would do it all again. In an interview with Fortune, Pyott says the decision to go on the attack was his own, but he admits that having good advisors around him helped solidify his counterattack. He says his stance immediately won him private praise from some long-term shareholders. Pyott says he knew Valeant CEO Michael Pearson before the company's became entangled and that, as early as 2013, Pearson was interested in acquiring Allergan. He ran the numbers and says that he concluded that Valeant couldn't make a successful hostile bid on its own. He didn't know, however, that Valeant had teamed up with Ackman until a Wall Street Journal reporter called him looking for a response shortly before the bid was announced. Almost immediately, Pyott says defending his company against the Ackman-Valeant combo was his full time job for most of 2014, spending 90% of his time on the hostile attack. He handed over day-to-day operations at Allergan to his top deputy. In that period, Allergan's board met 34 times, mostly on Sundays, to strategize. In the end, the effort paid off. Allergan was eventually acquired by Activis ACT for $219 a share, far more than the original $152 a share offer that Valeant and Ackman had offered. And Pyott says he ended up with a buyer that values investment in research and development as much as he does. Valeant would likely have cut R&D at Allergan—which is most famous for developing Botox—by 95%. Over the past few months, Pyott says he has received several calls from CEOs who have either come under attack by activist shareholders or are worried they might be. They call to pick his brain or offer him congratulations. He says he was even recently asked to address a corporate board on the subject. When a reporter recently joked that he could probably make a lot of money as a consultant to companies undergoing activist attack, Pyott responded that he probably could, but no thanks. Instead, he's looking at helping to start a hospital in Africa, which is as far away as he can get from Bill Ackman and other activists.


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CONTENTS Section Topic Executive Summary 1 Introduction Introduction to the B2B Market Constituents of the B2B Market Communication Platforms offered by Times of 2 India Trade Magazines Special Industry Features Times Office Solutions & Cutting Edge Feature Retail Forums Communication Solutions offered to Jhonson & 3 Jhonson Limited 4 ET Retail Awards Response Integrated Solutions(RIS) offered by 5 TOI 6 Recommendations 7 Annexure B2B Rate Card Webliography Executive Summary The purpose of this project report is to study the integrated B2B marketing communications mix offered by the Times of India to its clients spread across various business sectors. The awareness & interest levels of B2B marketing communications mix is very focused in its approach and offers the clients the right target audience which it is looking out for in a market where the communication has not only to be right and precise but positioned and directed to the right target audience to generate interest in clients towards their goods, services and ideas. Brand building to cultivate the top of the mind recall level and to gain the maximum mindshare and thereby marketshare, is one of the prime reason for any entrepreneur to advertise through different mediums be it in the B2C Market or the B2B Market. This project will help us to study the marketing communications mix from the B2B Market perspective across 6 Industy sectors namely- Manufacturing, Retail, Construction & Design, Food Processing, Polymers & Shipping and Logistics. Customized communication solutions as well special and exclusive business promotions through award ceremonies and felicitations turns out to be a feather in the cap of a company operating in the B2B Market to distinguish itself from its competitors. These initiatives undertaken by Times Of India have been elucidated in this report by throwing light on a Customized B2B Marketing Communications Mix developed exclusively for Jhonson & Jhonson Limited and the ET Retail Awards to be held in January 2010. What is B2B Market ? Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving subcomponent or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windshields, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction. The universe of B2B is defined as "All businesses whose consumers are other businesses." "Business to Business" category addresses the communication need of all advertisers, where the end-user of the product or service is another business. Etymology The term "business-to-business" was originally coined to describe the electronic communications between businesses or enterprises in order to distinguish it from the communications between businesses and consumers (B2C). It eventually came to be used in marketing as well, initially describing only industrial or capital goods marketing. Today it is widely used to describe all products and services used by enterprises. Many professional institutions and the trade publications focus much more on B2C than B2B. This is a strange development as most sales and marketing people work in B2B Electronic Business, commonly referred to as "eBusiness" or "e-Business", may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and hence can be seen as one of the essential activities of any business. Hence, electronic commerce or eCommerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses [1]. Louis Gerstner, the former CEO of IBM, in his book, Who Says Elephants Can't Dance? attributes the term "e-Business" to IBM's marketing and Internet teams in 1996. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems. E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these. How is different from B2C Market ? Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with products and/or services. An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions. Industry-specific trade shows 45% Industry-specific conferences 45% Industry-specific business magazines 44% Custom media 44% Peer advice, word of mouth 43% General business magazines 28% TV 23% Direct mail 22% Newspapers 21% Radio 17% Outdoor 16% Spends in Year 2008 Constituents of Business Cycle Flow of Goods and Services Raw Manufactur Distributor Retailer Material er End User B2B client Objectives Reaching Decision Makers. Measuring Market Results Creating Brand Visibility & Equity Tools to Marketing Trade Shows Electronic Direct Mailers Direct Mail Print Advertising Seminars Events Communication Platforms offered by Times of India to B2B Marketers Now WWM Magazines B2B Pages ! Timesb2b.com Now Now ! ! B2B Print Platform Communication Platforms Features Area centric Now 2005 B2B Marketing Spends Guides. Now! ! Industry B2B Display Pages Now ! WWM B2B Magazines – Portfolio: Each trade magazine has its dedicated website Machinist Search Modern Machine Tools I PF Publisher WWM Infomedia India Infomedia India I PF Online Frequency Monthly Monthly Monthly Monthly No of pages 85 350 150 300 No of Ad Pages 17 150 45 150 Circulation 4000 15000 5500 12000 Subscribers 527 11000 5000 8000 Ad rates 13650 28000 34500 36410 Cover price 75 50 60 70 Avg.Rev / Issue 300000 3500000 650000 3500000 Proposed for The Machinist: No of pages per issue : 150 Print run : 10000 Ad Rate [Proposed] : Rs.18000 Ad Pages [Proposed] : 45 Average Rev/Issue : Rs.700000 "The Machinist" in its new format will be a comprehensive monthly magazine catering to all sectors of the manufacturing and process industry i.e., Pumps & valves, electrical & electronics, switchgear & motors, hydraulics & pneumatics, instrumentation & control, machine tools, auto ancillaries, material handling, power, energy, oil & lubricants, steel. Magazine frequency : Monthly Circulation : 40,000 (All India) Editorial Profile: - Global & National News: The latest developments in the manufacturing industry. Cover Story: An in-depth analysis of any topical trend/issue impacting the industry substantiated with quotes from industry experts/key players. Strategy: Case study of any long-term change in business strategy, which has increased productivity and reduced cost. Best Practices: Tools and practices that have the potential to streamline production process and improve end results Interview: Interviews of industry stalwarts and decision makers in different areas. Technology: The latest shop floor technologies that the industry can implement to be competitive in the market. Trends in Instrumentation technology. Latest technological and manufacturing trends in India and the world in the fields of hydraulics and pneumatics. Cutting Edge: A complete overview of the emerging trends, current technologies, new products and future prospects of a specific segment. Chip Focus: Recent advancements and benefits of IT in manufacturing that can help in enhancing business efficiency. Tenders Information on the tenders Product Watch Ready Reckonor for the purchase managers List and details of important events lined up in the Seminars and Exhibitions magazine Target Audience: - 6% 6% Sr. Management 8% Middle Management Jr. Management ` Library 56% 24% consultants Advertisers Profile: - Electrical & Electronics 10% 18% Machine Tools 17% Material Handling Pumps & Valves 22% 20% Heavy Engineering 13% Others Ad Tariff 1- 4 5- 8 9- 12 Size (WxH) Insertions Insertions Insertions Back Cover 17cm x 25 cm 41,500 38,100 31,500 Inside Front Cover 17cm x 25 cm 36,000 33,000 27,300 Inside Back Cover 17cm x 25 cm 33,200 30,500 25,200 Full Page Colour 17cm x 25 cm 27,700 25,400 21,000 Half Page Colour 17cm x 12 cm 16,600 15,200 12,600 Quarter Page-Colour 8.5 cm x 12 cm 11,100 10,100 8,400 Double Spread 35 cm x 25cm 49,900 45,700 37,800 Retail Biz Retailer Storai Images Retail Publisher WWM Franchise India RAI Images Multimedia Frequency Monthly Monthly Bi - Monthly Monthly No of pages 55 60 135 120 No of Ad Pages 6 30 56 55 Circulation 2200 7000 9000 8000 Subscribers 356 3000 Free Copies 3000 Ad rates 10500 30000 17700 75000 Cover price 75 50 Free 50 Avg.Rev / Issue 80000 400000 400000 1750000 Proposed for Retail Biz :No of pages per issue : 100 Print run : 7500 Ad Rate [Proposed] : Rs.15000 Ad Pages [Proposed] : 25 Average Rev/Issue : Rs.35000 FREQUENCY : Monthly FORMAT : A4 magazine LAUNCHED : August 2002 PRINT ORDER : 25,000 SUBSCRIBERS : 22,000 ANNUAL : Rs.900/- (12 issues) SUBSCRIPTION PUBLISHING DATES : 4th week of every month : MBO's (Multi Brand Outlets) Dept. Stores, PRIMARY AUDIENCE Super Markets, Wholesalers, Retailers, Distributors, Exporters, Consultants TARGET AUDIENCE Reader Profile Industry Profile Junior Library & Level F&B Mall Institues (Asst. Mgr. Senior 9% Developers 5% Consumer & Execs.) Level (GM Durables 24% 18% & Above) 18% 43% Consultant s 9% Middle FMCG Level 17% Apparel Malls (Mgr. & 12% 11% DGM) 34% Editorial Profile News Brief Latest happenings in the retail industry. Case Study Covering issues faced by national and international retailers Retail in the A bird's eye view of various terms used in the retail business Classroom Cover Story Marketing/ Strategic thoughts of organisations Retail Classroom Latest in Technology Special Features Topic of the month Interview Tete-a-Tete with prominent personalities Events Post event coverage related to Retail Industry Brand Watch New concepts and emerging trends/ products in retailing Times Shipping Journal Log India Marine World Publisher WWM DVV Media Group YAK Institute of Management Frequency Monthly Monthly Fortnightly No of pages 55 70 45 No of Ad Pages 10 9 8 Circulation 1200 25000 18000 Subscribers 424 17500 10800 Ad rates 12200 150000 8000 Cover price 100 100 20 Avg.Rev / Issue 140000 570000 30000 ADVERTISER CATEGORIES Retail Automation Signages and Glow signs Display Solution Providers Point of Sale suppliers Trade show / Event organizers Retailers Mfrs. Of Electronic Security Suppliers of IT (hardware and software Surveillance systems solutions) Cooling Systems & Mall Developers Refrigeration Barcode, Labeling and Packaging suppliers TJCD Construction World Indian Architects & Builders Publisher WWM ASAPP Media JMPL Frequency Monthly Monthly Monthly No of pages 52 250 75 No of Ad Pages 6 90 30 Circulation 2200 35000 36640 Subscribers 250 5000 7000 Ad rates 10000 75000 69000 Cover price 74 100 100 Avg. Rev / Issue 100000 2800000 880000 Back ground Language : English Frequency : Monthly Format : A4 magazine Launched : September 2001 Website : www.timesb2b.com Print Order : 22,000 Subscribers : 20,000 Primary Audience : Civil Engineers, Contractors, Builders, Architects, Consultants, Brokers/ Estate Agents, Educational Institutions, Government agencies. Editorial Mission The Times Journal of Construction and Design is the common platform that integrates all the players in the Construction and Design Industry and gives an impetus to growth trend in this industry. Target Audience Reader sub-segments for TJCD Functional Levels of Subscribers for TJCD Designers 3% Decorative Bank Material Agri Research Jr.Managem 3% 3% Others 1% Promoter ent (Consultants) 3% (Executives Construction Building 11% Comp. to Asst. Material 20% Managers) 4% 8% Engineering/Arc Construction hitecture Material College 4% Middle 13% Management Construction (Managers to Equipment Sr.Managem Consultancy D.G.Ms) 6% ent (G.Ms 13% 7% and above) 74% Developers Builders Real Estate Govt. Body 7% 7% 6% 7% Editorial Profile National News Latest happenings in Indian construction industry segments and Indian multi-Crore projects Global News Latest happenings in the global construction industry segments and multi-million global projects Cover Story An in-depth look at a particular concern or business opportunity often with a case study Tech Talk Technical issues in the industry (such as corrosion, waterproofing) often written by a columnist Spotlight Analysis of a current issue Input Insider Discussion on a current issue related to an input (e.g. Steel, Cement) Construction Financial Series on financing of construction projects Legal Speak Detailed discussion of laws, legal disputes and contracts in this industry By Invitation An expert or industry leader writing about a relevant subject Project Study of a particular construction project Event Preview of a construction industry event Advertisers : Construction equipment and technology providers / Consulting companies Interior designers Suppliers of raw materials such as cement, steel, paints etc. / Construction companies IT hardware and software companies / Building material suppliers / Insurance companies Trade show organizers / Real Estate consultants and developers / Civil engineering consultancies Electrical accessories manufacturers / Finance companies Advertising Tariff Colour 1-4 Mechanical Details insertions 5-8 insertions 9-12 insertions Positions (W*H) Rate Rate Rate 17.0 cms. X 25.0 cms 23100 20000 17700 Full Page Back Cover 19.0 cms. X 27.0 cms 34650 30000 26550 Inside Back 19.0 cms. X 27.0 cms 27720 24000 21240 Inside Front 19.0 cms. X 27.0 cms 30030 26000 23010 Half Page 17.0 cms. X 12.0 cms 13860 12000 10620 Quarter Page 8.5 cms. X 12.0 cms 9240 8000 7080 Double 39.0 cms. X 27.0cms 41580 36000 31860 Spread Advertorial 17.0 cms. X 25.0 cms 16170 14000 12390 TFPJ Modern Food Processing Beverage & Food World Publisher WWM Infomedia India Ltd The Amalgamated Press Frequency Bi-Monthly Monthly Monthly No of pages 65 70 125 No of Ad Pages 8 16 45 Circulation 2200 5500 15000 Subscribers 391 5000 5000 Ad rates 10500 27600 35000 Cover price 75 40 50 Avg.Rev / Issue 90000 200000 670000 LANGUAGE : English FREQUENCY : Bi-monthly FORMAT : A4 magazine EDITORIAL ADVISOR : Amy Fernandes LAUNCHED : September 1999 PRINT ORDER : 25,000 SUBSCRIBERS : 20,000 CONTROLLED : 5,000 SUBSCRIPTION ANNUAL : Rs. 415 (6 issues) SUBSCRIPTION PUBLISHING DATES : February, April, June, August, October, December PRIMARY AUDIENCE : Beverages, Breweries, Fisheries, Poultry, fruits, Vegetables, Dairy, Bottling & Packaged foods Sector EDITORIAL MISSION Times Food Processing Journal is primarily targeted at businesses in the food processing, beverages and allied industries. It gives insight into the development of new technologies and management techniques to improve productivity in production and distribution processes. TARGET AUDIENCE READERS CATEGORY Sr. Management (GM & above) 10% Middle Mgmt (MGR 15% & DGM) 45% Jr.Mgmt (Asst Mgr & Execs) 30% Associations INDUSTRYWISE PROFILE Dairy 15% 5% 15% Food & Beverage Breweries Packaging 15% 40% Engineering 10% Govt. Associations EDITORIAL PROFILE COVER STORY Discussion on a focused topic and the latest happenings INDUSTRY REPORT Review of issues facing the food processing industry in India TECHNOLOGY Updates on new technology and trends PRODUCT WATCH Food processing equipment reviews GLOBAL SNAPSHOTS International updates on food products and processes MARKET MOVERS Success story of a company/ product NEW AVENUES Launch stories of company/product EVENTS Covers the latest events / seminars / workshops TENDERS Information on the upcoming tenders ADVERTISER CATEGORIES Equipment Manufacturers Food Processing Machinery Dairy Processing Equipments Packaging and Labeling Suppliers Warehousing and cold storage Bar coding and Packaging Exhibitors/ Tradeshow organizers Raw Materials, Ingredients and Additives Manufacturers / Suppliers Food preservatives and flavors Food Consultants Recruitment Ads ADVERTISEMENT TARIFF - COLOUR RATES (Rupees) per SIZE insertion POSITION (W * H) 1-3 4-6 Insertions Insertions Back Cover 19.6 cm x 27.3 34650 27750 Inside Front 19.6 cm x 27.3 cm 30030 24050 Inside Back Cover 19.6 cm x 27.3 cm 27720 22200 Full Page Colour Cover 17.0 cm X 25.0 cm 23100 18500 Half Page Colour 8.5 cm cm x 25.0 cm 13860 11100 (Vertical) Colour Half Page cmcmcmx 12.5 17.0 cm 13860 11100 (Horizontal) cm Quarter Page- 8.5 cm x 12.5 cm 9240 7400 Double Spread Colour 41580 33300 Advertorial 16170 12950 Overall page size – 19.6 cm x 27.3 cm MATERIAL REQUIREMENT & DEADLINE 4 Colour positives with progressives proofs. Screen ruling 120 LPI - GNP Booking Deadline: 45 Days prior to the date of publication ET Polymers Modern Plastics & Polymers Publisher WWM Infomedia India Ltd Frequency Bi-Monthly Monthly No of pages 60 150 No of Ad Pages 12 45 Circulation 2200 5500 Subscribers 312 5000 Ad rates 13000 27600 Cover price 75 50 Avg.Rev / Issue 165000 530000 Material Deadline: 30 Days prior to the date of publication : LANGUAGE English : Bi-monthly FREQUENCY FORMAT : A4 magazine EDITORIAL : Mr. S. K. Ray (Sr. V.P. Reliance - Polymer Division) ADVISOR LAUNCHED : 1997 PRINT ORDER : 22,000 SUBSCRIBERS : 17,000 ANNUAL : Rs. 450 (6 issues) SUBSCRIPTION PUBLISHING : February, April, June, August, October, December DATES PRIMARY : The primary target audience of this magazine are AUDIENCE manufacturers, dealers and users of polymers across various industries e.g. FMCG companies, automobile companies, textile companies, chemical process companies, packaging companies and electrical/electronic component manufacturers. Mission The mission of the ET Polymers is to bring together relevant information, insightful analysis and product reviews from the polymer industry to the various user industries such as electrical and electronic equipment industry, automobile industry, textiles industry and packaging industry. The magazine also covers international trends in polymers – product and technology so that these user industries have access to the latest information from the global plastics and polymer industry. Target Audience INDUSTRY WISE 5% 8% 7% 40% 4% 5% 15% 16% Textile & Garments FMCG Petrochemicals Rubber Industry Chemicals & Additives Automotive Packaging Plastic Processors Advertiser Categories Plastic Component Rubber & Rubber products manufacturers Composite materials Chemicals & additives Packaging Dies, Patterns and moulds Automotive Editorial Synopsis Industry news Sector focus Technology trends Interviews with industry experts Environmental issues Company profiles Product profiles Government policies Event Calendar Tenders Classified Advertising B2B Marketing Communications Advertisement Tariff RATES (Rupees) per SIZE insertion POSITION Width X Height 1-3 4-6 Insertions Insertions Back Cover 17 cm x 25 cm 37,050 27,750 Inside Front Cover 17 cm x 25 cm 32,110 24,050 Inside Back Cover 17 cm x 25 cm 29,640 22,200 Full Page Colour 17 cm x 25 cm 24,700 18,500 17 cm x 12.5 cm (H) Half Page Colour 8.5 cm X 25 cm (V) 14,820 11,100 Quarter Page- 12.0 cm x 8.2 cm Colour 9,880 7,400 Double Spread 44,460 33,300 Advertorial 17,290 12,950 verall page size = 19.6 cm x 27.3 cm Material Requirements Colour : 4 Colour positives with progressive proofs Screen Ruling 120 LPI GNP N. L. Dalmia Institute of Management Studies and Research 1 B2B Marketing Communications B2B IT SOURCING PAGES IN THE TIMES OF INDIA N. L. Dalmia Institute of Management Studies and Research 2 B2B Marketing Communications Features N. L. Dalmia Institute of Management Studies and Research 3 B2B Marketing Communications Industry Pages – Existing Property ET Shipping & Logistics Page (Every Monday, ET editions: Mumbai, Delhi, Ahmedabad, Hyderabad, Bangalore and Chennai) Integrated Offerings Industry Pages. Launched ET Polymers Threats N. L. Dalmia Institute of Management Studies and Research 4 B2B Marketing Communications Innovative solutions offered by TOI TIMES OFFICE SOLUTIONS Indian economy has seen an unprecedented growth in past couple of years, further resulting in huge investments in office establishment right from corporate to SME. However it is essential to source qualitative and cost effective office products and services available in market. Times Group proposes a dedicated page for all the office related equipments and solutions, in terms of latest technology, new products and services, office management etc. The intention is to facilitate with the information and updates while making the decision. Editorial Outline Fact to Face - Industry Leader Industry Overview Best Practices New Product/ technology Update From a reader's perspective: This initiative would assist them to source cost effective products and services, & generate awareness on the trends and market scenario. From an advertisers perspective: This initiative would assist advertisers to get response for their products and services. It would also be a cost effective platform to create an image. Readers CEO's, VPs- of SMEs, Professionals/Office Vendors Entrepreneur/ Proprietor N. L. Dalmia Institute of Management Studies and Research 5 B2B Marketing Communications Mechanical Details Media Vehicle : Times of India, Mumbai Size : Full Page Hue : Colour Circulation : 7.2 lakh Copies (Mumbai) 1) Rates Advertising Rates (Minimum commitment: 6 insertions) 1 6 12 18 30 Edition 1108 920 830 779 608 Mumbai Max size 396 sq cms, Min size 24 sq cms 2) Column Sponsorships – Rates Charged on the 70% of the Column size. Ad Space available is 20% of the Column size. ENERGY CONSERVATION: A GREENER TOMORROW The need of energy conservation today is more evident than ever before due to the visible effects of global warming. The increasing consumption of energy has resulted in huge amounts of green house gases being produced to meet these energy demands. Companies have now begun to wake up to this dire situation and take initiatives towards reducing their carbon footprint in an attempt to slow down if not completely stop global warming. Along with the ecological benefits, there are a whole lot of economic and business advantages to energy conservation. In today's economic scenario, any economic advantage is always welcome. Thus, implementation of the right solutions and tools like green data centres, green buildings, power efficient utilities, fuel cell powered systems, smart sensors power optimisers, etc. are effective ways for companies to conserve energy. N. L. Dalmia Institute of Management Studies and Research 6 B2B Marketing Communications Standards such as Energy Star have paved the way for companies like Philips, Crompton Greaves, Osram, etc. to introduce energy saving products. An increasing number of companies are looking into the limitless possibilities of renewable sources of energy and new ways to tap into them. Energy efficiency is not only being looked into by companies in terms of their consumption but is now being scrutinised at all the levels including the generation and transfer of energy. Reutilisation of this energy is also being looked into as a way to improve overall energy efficiency. List of potential associations and organisations that would be associated with energy conservation: Associations: FICCI Petroleum Conservation Research Association (PCRA) Bureau of Energy Efficiency (BEE) India Energy Forum IREDA Indian Wind Energy Association The Energy and Resources Institute (TERI) Organisations for the Promotion of Energy Technologies (OPET) Ministry of New and Renewable Energy TERI School of Advanced Studies Bharat Heavy Electricals LTD (BHEL) NEPC India World Energy Council N. L. Dalmia Institute of Management Studies and Research 7 B2B Marketing Communications South Asia Regional Initiative for Energy (SARI) Organisations: Solar India Solutions SunTechnics Zenith Energy Winrock International IBM Suzlon India Philips Electronics India Ltd Osram India Ltd KSB Pumps Ltd Crompton Greaves Ltd Conzerv Systems Private Ltd Hindustan Petroleum Corporation Limited (HPCL) N. L. Dalmia Institute of Management Studies and Research 8 B2B Marketing Communications ET RETAIL AWARDS INDIA RETAIL FORUM – A PLATFORM FOR • Architects/ Retail Designers • Brand Retailers • Chain Stores • Department Stores • Retail Consultants • Franchise Networks • Independent Retailers • Institutional Investors • Hypermarkets • Potential Retailers • Property Advisors/ Management Companies • Retail Real Estate Companies • Retail Security Systems • Retail Support Systems • Retail Technology Solutions • Shopfit Equipment • Speciality Retailers • Supermarkets BRAND SHOW: WHO CAN PARTICIPATE • Fashion and Lifestyle brands and products in clothing, footwear, jewellery and watches, mobile gadgets and accessories • Food and Grocery items such as fresh food, ready-to-eat, meat, dairy & frozen, bakery & confectionary and processed foods. • Books, Music, Gifts and Handicrafts • Black & White goods and Home Fashion • Health, Beauty and accessories A unique opportunity for consumer products manufacturers and brands to showcase and interact with retailers who boast of evolved shoppers and quality shelf space. Innovative products drive retail, creating consumer interest, changing lifestyles and helping retailers add value to their shelves, which in turn boost sales. IRF provides the only one of its kind one-stop-destination for quality products & brands to interact with retailers to add variety and freshness to their stores to help them cater to the needs of the new age shopper. N. L. Dalmia Institute of Management Studies and Research 9 B2B Marketing Communications WHO CAN PARTICIPATE L-Cube has been devised with a view to bringing retailers and brands face-to-face with: • Developers of Malls & Shopping Centres • Entertainment Zones • Food Plazas • Mall Managers • Multiplexes • Airports & Metro Authorities • Architects • Real Estate Consultants • Banks & Financial Institutions • Retail Consultants • Space Holders • Space Managers • Urban Planners RETAIL ACCESS: WHO CAN PARTICIPATE? • Brand Retailers • Chain Stores • Convenience Stores • Department Stores • Discounters • Hypermarkets • Independent Retailers • Speciality Retailers • Supermarkets • Forecourt Retailers THE ECONOMIC TIMES - VOICE OF RETAIL •To be the preferred platform for the Indian Retail sector •To be the mouthpiece of the Indian Retail sector •To co-create value propositions for the sector •To provide the sector with multimedia media platforms N. L. Dalmia Institute of Management Studies and Research 10 B2B Marketing Communications Three Pronged Media Strategy Generate Awareness and connect with the Knowledge solutions target audience and addressing challenges Recognize performance and excellence SOLUTIONS IN THE OFFERING in the Retail Industry In the Offering Contextual Content ET Retail Page Association Knowledge Solutions & ET Retail Forums Addressing Issues Recognize performance ET Retail Awards in Retail N. L. Dalmia Institute of Management Studies and Research 11 B2B Marketing Communications ET RETAIL PAGE: PROPOSED THEMES 1. Display Solutions – JULY 09 •POS – Brand Promotion • Innovations in effective display • Technology in display solutions • Case studies 2. IT in Retail – AUGUST 09 •SCM • Vendor management • CRM • ERP 3. Retail Infrastructure- SEPTEMBER 09 •Mall Management • Networking • Store Designing • Manpower planning 4. Supply Chain Management – OCTOBER 09 N. L. Dalmia Institute of Management Studies and Research 12 B2B Marketing Communications •Inventory management • Distribution & Logistics • New Innovations and practices • Backward Integration • 5. Multi Channel Retail- NOVEMBER 09 •Multi channel retail - Trends • Latest Multi channel retail models • Case Studies • 6. Franchising DECEMBER 09 •Franchising Trends •Models & new concepts Concepts •Franchising in different domains •Innovations •Case studies ET RETAIL PAGE BENEFITS •Continuous and Consistent Multichannel visibility •Mass visibility : •Niche visibility : •Online visibility : retailbizonline.com •Constant positioning with Persistent Presence N. L. Dalmia Institute of Management Studies and Research 13 B2B Marketing Communications • Automatic "Top-of-the-mind" recall amongst the Target Group •High Impact through Information Dissemination •Frequency Builder in Print in sync with Interests ET RETAIL PAGE – INVESTMENT OPTIONS Size - 200 sqcm Editions - ET - ALL English Value Additions – 1 Full pg ad in Retail Biz Magazine 1 Banner on www.retailbizonline.com Actual Cost - 994000/- Special Price - 235000/- Size - 300 sqcm Editions - ET - ALL English Value Additions – 1 Full pg ad in Retail Biz Magazine 1 pg product profiling in Retail Biz Magazine 1 Banner on www.retailbizonline.com Actual Cost - 1491000/- Special Price - 352000/- ET – RETAIL FORUM A round table discussion by inviting industry experts to mull over the vital and critical issues pertaining to the industry & derive solutions which could be proven as helping tool for the industry N. L. Dalmia Institute of Management Studies and Research 14 B2B Marketing Communications ET RETAIL FORUM : PROPOSED THEMES POST BUDGET Impact on the Retail Industry •Industry status •Retail Policy •Labour laws •Women in Retail •Consumer Affairs •REZ's •Suggested speakers: 1.Ajit Joshi – Infiniti Retail Ltd 2.2.Aniruddha Deshmukh – Raymond Ltd 3.3.Raghu Pillai – Reliace Retail Ltd HUMAN RESOURCE •Talent Management • Industrial Relations • Personal Retention • Training requirements Suggested speakers: 1. Harshvendra Soin – CPO Aditya Birla Retail Ltd 2. Mukul Rastogi – VP HR – ITC LRBD N. L. Dalmia Institute of Management Studies and Research 15 B2B Marketing Communications INFORMATION TECHNOLOGY •Supply Chain Tracking, RFID • Retail Revenue management • Emerging Trends & cost effective IT Solutions Suggested speakers: 1.Arun Gupta- Shoppers Stop 2.2.Ushir Bhatt- Future group 3.3.Mukesh Mathur– Oracle 4.4.Jagadish Mahapatra - CISCO OUTSOURCING •Worldwide Outsourcing Trends • Research & Analysis Outsourcing – Emerging Opportunity • HR Training in Outsourcing Suggested speakers: 1.Mr. Hiren Kulkarni – Head BPO – Zensar Technologies 2.Mr. Amitabh Nema – Founder & Principal Consultant – Group Soft 3.Mr. Maneet Puri – CEO – Lexolution IT Service India Pvt. Ltd. VISUAL MERCHANDISING •Latest trends & Innovations •Window Dressing: Attention compellers for business •Visual Merchandising: Creating a Retail Experience N. L. Dalmia Institute of Management Studies and Research 16 B2B Marketing Communications Suggested speakers: 1. Balaji Natrajan –Titan Industries 2. Vishal Kapoor –Pantaloons 3. Christopher Bramall –Shoppers Stop REAL ESTATE •Impact of Real estate price on retail expansion •Retail formats to optimize effective land usage •Innovations in mall/stores designing and development Suggested speakers: 1.Dharmesh Jain – Nirmal Lifestyles Ltd 2.Neel Raheja – K Raheja 3.Vikas Oberoi – Oberoi Mall Pvt Ltd ET RETAIL FORUMS - BENEFITS Positioning as Thought Leaders in the space Networking Platform Mindshare of top discerning decision makers Media Amplification N. L. Dalmia Institute of Management Studies and Research 17 B2B Marketing Communications Special Initiatives Broadsheet lead special features in a near perfect editorial environment We have done special features with many corporates catering to their marketing and communication need. A Special feature on SME segment Titled SME DIALOGUE is on. It is a weekly in ET All- Tuesday currently sponsored by ICICI Bank.• •Column Sponsorship: This would be a regular feature on a certian vertical e.g.. an IT column which would be sponsored. The column will carry a strip ad along with the logo. ••Company Profile: Branding Advertorial ••Foundation Day: This is a special page highlighting the founders, management and the achievements of the company. ••Special Coverage of any event/award/exhibition by the sponsor.• N. L. Dalmia Institute of Management Studies and Research 18 B2B Marketing Communications Event Related Media Platforms •Advertising in print in all Times Group Publications •Full and half page Special Features for exhibition organisers •Similar Activity for Industry Associations and Export Promotion councils•Eg: Plast India, IMTMA, Smart Cards, Componex, Texprocil,Elecrama..etc •Web based Marketing••White Paper and innovations ••ETIG REPORTS• N. L. Dalmia Institute of Management Studies and Research 19 B2B Marketing Communications The Economic Times Knowledge Forum The Economic Times Corporate Dossier Super Achievers Forum Events •Knowledge Forum: This is a sponsored event, wherein we provide both narrow cast( event) and broadcast ( feature in ET) to the sponsor to communicate to its target audience. ••CDSA Forum: This is a single speaker event. ••Round Table: The sponsor gets the opportunity to interact on a one to one level with its key clients. The discussion is then compiled in a White Paper. N. L. Dalmia Institute of Management Studies and Research 20 B2B Marketing Communications Integrated Process for ETIG Knowledge Forum. Build Direct Coverage Network BUILD Build up the forum by 362 sqcms (88cc) B/W advertisement in The Economic Times §Direct people to the Website: www.timesb2b.com/knowledgeforum§Generate awareness and get suggestions/feedback from people and involve them in shaping the forum N. L. Dalmia Institute of Management Studies and Research 21 B2B Marketing Communications DIRECT audience -confirmation COVERAGE •The mega value addition by Coverage in the leading business daily in Asia The Economic Times- Mumbai, Delhi & Bangalore editions. NETWORK audience of business importance N. L. Dalmia Institute of Management Studies and Research 22 B2B Marketing Communications Media options for Jhonson & Jhonson Ltd Defining the marketing objective Facts about Times publications Media Options Broadsheet Events Special Initiatives Marketing Objective To gain knowledge leadership position in the field of Healthcare To provide 360 degrees corporate branding To reach out to Johnson and Johnson's Target Audience of To have top of mind recall in this vertical To educate the masses on health issues Media Options Broadsheet Events White Paper Website Ezines Healthcare Report N. L. Dalmia Institute of Management Studies and Research 23 B2B Marketing Communications The Economic Times No 1. Business Daily in India,2nd globally Circulation- 511082 Readership-1174000 Editions-9 (Mum,Del,Kolkata,Hyd,Chennai,Chandigarh,Ahd,B'lore,Pune) Reader Profile- Target Audience for the page Hospitals Surgeons and Doctors Franchisers for Medical equipment Readers across the nation- Health awareness creation Medical Institutions and Hospital Management Colleges Corporate Branding for J&J Medical Special Supplement in The Times Of India and The Economic Times Profiling the offerings of J & J Medical Focus on the mission and vision of the organisation Highlighting J&J's Achievements and Awards Case Study highlighting the processes that distinguish J&J Medical Special Initiatives- Broadsheet •Column Sponsorship: This would be a regular feature on a Healthcare vertical.The column will carry a strip ad along with the logo. •Foundation Day: This is a special page highlighting the founders, management and the achievements of the company. •Special Coverage of any event/award/exhibition by the sponsor. •Health Guide- Booklet Circulated with Broadsheet. N. L. Dalmia Institute of Management Studies and Research 24 B2B Marketing Communications Round Tables with White Papers THE PIONEER CIRCLE A monthly/bi- monthly round table Issues discussed to be covered in a White paper Special feature in TOI/Times Wellness highlighting the event A mouthpiece for the latest development in medicare. Johnson and Johnson Medical bringing the icons of medical field together Knowledge Forum A platform to reach out through both narrowcast and broadcast medium Forum would anchor a leading surgeon who has developed a unique product for medical fraternity The forum would be attended by doctors/surgeons/hospital management Special Initiatives for J&J Medical ETIG Report on Healthcare- A Research based product. E-zines- Branded along with J&J sent to an exhaustive database. Creating micro- sites for J&J highlighting the offerings Felicitation/Award for Healthcare sector professionals N. L. Dalmia Institute of Management Studies and Research 25 B2B Marketing Communications ET – RETAIL AWARDS An Awards Night to recognize excellence and felicitate companies adopting best practices in the Retail Industry Awards night to be attended by 200-250 eminent personalities from Retail and related industries An Awards Night to recognize excellence and felicitate companies adopting best practices in the Retail Industry Awards night to be attended by 200-250 eminent personalities from Retail and related industrie Award Research & Pre- Event Validation Announcement Advertisement In Print Post Event ET Retail Awards Coverage N. L. Dalmia Institute of Management Studies and Research 26 B2B Marketing Communications Retail Awards – Partners •Economic Times •ET Intelligence Group •Retailers Association of India •Validation through third party Benefits to the clients •Position your company a partner in growth of the retail industry • Gain a competitive advantage •Network with Key Decision Makers of Top Clients • Gain visibility, marketing coverage & recognition which will enhance your company's Brand Equity • Get sustained media coverage for your business, enabling your brand to reach out to existing and new customers • Gain visibility and market coverage Post Event Detailed Post Event report, highlighting the events at the Award CeremonyET(ALL) 1 Full Page 1 (after each forum) White paper Creation of the white papers based on Retails Industry & its drivers coupled with knowledge shared in the Round. Television DeliverablesTicker ads on ET now for a duration of 15 days Coverage of Retail Awards on ET Now as half an hour slot N. L. Dalmia Institute of Management Studies and Research 27 B2B Marketing Communications Online Deliverables Banners on The Economic Times website hyperlinked to the micro site for a period of 15 days Standard Deliverables •Prominent display of the sponsors logo on the main stage backdrop and standees. •Acknowledgement of the sponsors Logo on all promotional material. •Sharing of database of attendees. •Personalized letters inviting Panelists and Moderators •Sponsors video clips running in-between sessions Initiative Investment Initiative 1 ET Retail Page 400sqcm:Rs. 5.92 Lacs Initiative 2 Roundtable Rs 16.8 Lacs per round table Initiative 3 ET Retail Awards- Rs 80 Lacs Principal Sponsor N. L. Dalmia Institute of Management Studies and Research 28 B2B Marketing Communications Response Integrated Solutions (RIS) Analysis – MAY 2009 May 2009 Revenue:- Figures in Lacs SalesOrg Net Value Ahmedabad 0.36 Bangalore 22.23 Chennai 16.35 Delhi 44.75 Hyderabad 1.13 International 0.18 Jaipur 0.01 Kolkatta 0.48 Mumbai 45.27 Pune 1.49 Grand Total 132.25 N. L. Dalmia Institute of Management Studies and Research 29 B2B Marketing Communications SUCCESSFUL INITIAVES UNDERTAKEN ACROSS INDIA Bangalore 1. Intel & The Times of India (Innovators of Tomorrow) Concept - Intel and The Times of India were launching a unique contest named "Innovators of Tomorrow" through All India editions of The Times of India. The client wanted a 360 degrees plan for this launch campaign. Activity – We complemented the print campaign with media like Outdoors in Delhi, Mumbai, Bangalore, scrollers on Times Now channel, online banners on Indiatimes site network, Indiatimes 58888 short code and a contest micro was created to capture all registrations. Total Outlay – Rs.20, 07,529/- 2. 3infotech (Tax smile) Concept - The client was coming with a campaign for their product "Tax smile". Tax Smile is an online service for filling of your IT returns. The print campaign was amplified with online campaign and a special Expert Panel Discussion was to be organized to get closer to the user segment. Activity - The solution provided to the client was a banner campaign on Indiatimes.com, Simplymarry.com and Economictimes.com for a period of 2 months. Also an half an hour panel discussion for one of the client's another product E- mudhra (Digital Signatures) on NDTV PROFIT channel was provided as a part of the campaign. Total outlay- Rs. - 5, 26,199/- 3. Anu Solar (i Hot) Concept - Anu Solar (i-Hot) - India's first and only Metered Water Heating Service. The client was coming up with a print Innovation campaign on Go Green Initiatives in the Times of India, and wanted as much additional mileage as he could get through other mediums. N. L. Dalmia Institute of Management Studies and Research 30 B2B Marketing Communications Activity - In the print proposal we included online component of Indiatimes.com for a period of 1 week as a value add to the client, he liked the idea of being seen online. Total outlay- Rs. 21,250/- Chennai 1. Franklin Concept – The client was organizing a seminar with our help and wanted to promote is a few other mediums to ensure multiple exposure for the TG. Activity – We proposed radio as the ideal amplification, as most of the desired TG are exposed to it during the morning hours, the client jumped at the proposal. Total Outlay – Rs. 21509/- 2. LIC Concept – The client is a first time print advertiser with our branch, who wanted to target women in Chennai for the Jeevan Varsha yojna. Activity - We convinced the client to take push SMS solution, which as a medium is highly cost effective and targeted at the same time is delivered right to your hand held. The client bought into this immediately. Total Outlay - Rs. 53,000/- 3. SHRM Concept – The basic brief was to facilitate walkthroughs to the seminar. The client gave the entire responsibility to us Activity – As they wanted to promote the seminar, they had planned. We integrated RIS solutions like radio, SMS, banner along with print campaign to generate additional buzz to hopefully try and reach out to a wider audience. Client is happy with response, got him 4 conversion Total Outlay - Rs.75, 000/ 4. Ford Fiesta N. L. Dalmia Institute of Management Studies and Research 31 B2B Marketing Communications Concept- To idea was to boost the demand of petrol engine, ford fiesta in Delhi and Mumbai market. The client wanted PR promotion in order to reach its target group with the desired communication. Activity - We approached the client with an OMS proposal to target desired market client, and they immediately signed up for 5 insertions, 2 for Delhi and 3 for Mumbai with us. Client is pleased with the outcome Total Outlay – Rs. 8, 65,000/- 5. VELS UNIVERSITY Concept - To promote and sell Vels prospectus through education times, as the client had been looking for a portal with numbers to do the trick for them. Activity - We sold prospectus for Vels on educationtimes.com, this is a first time client and they had never used The Times of India to promote their University. We managed to get their support after this campaign. Total Revenue – Rs.20, 000/- 6. AAAOE Concept – We had to propose a comprehensive and inexpensive deal to promote the overseas education Fair for the client Activity – This client had been very happy with the previous engagement and this was a repeat; we promoted their education fair for in Chennai and Hyderabad through Radio advertising, and they have received footfalls to their expectations Total Revenue – Rs.1, 40,000/- Delhi 1. Aircel Concept- Aircel was launching in North India and wanted to create a great splash across media and we offered them a high visibility online campaign across our platforms. N. L. Dalmia Institute of Management Studies and Research 32 B2B Marketing Communications Activity- Amplification platform provided through Shoshkele and banner promotion on Indiatimes.com, Timesofindia.com and Economictimes.com as this provided the most relevant section of the TG Total Outlay- Rs 6, 60,000/- 2. Havells Concept- Havells wanted to create greater awareness and visibility for the launch of their new switch gear. Activity- We created a comprehensive online campaign across Indiatimes.com, Timesofindia.com and Economictimes.com, as most of the decision makers constitute the traffic for all of these portals. Total Outlay- Rs 3, 00,000/- 3. IPPAI and Aviation Watch Concept- IPPAI and Aviation Watch initiated a one day conference on 'Counter- Terror & Security Solutions for India' which aimed at spreading awareness amongst citizens and businesses about global practices on counter terror measures in a bid to safeguard people, critical assets and business. The activity was promoted through print and online media Activity- We provided them amplification platform through a micro site promoted on E-paper apart from the print campaign to get them the relevant eyeballs Total outlay- Rs 28,000/- 4. Amity University Concept- We worked on a campaign to promote admissions. The campaign was to be promoted through online medium, as Amity is already a big spender across mediums Activity- Amplification platform provided through Education Times, as this is a very niche portal for the Education, for aspiring students and parents. Total Outlay- Rs 6, 85,000/- N. L. Dalmia Institute of Management Studies and Research 33 B2B Marketing Communications 5. Suzuki Concept- Suzuki wanted to create greater awareness about their new bike and we provided them with sectional sponsorship on zigwheels.com. Activity- We provided an amplification platform through sectional sponsorship on zigwheels.com Total Outlay – Rs. 1, 63,500/- 6. Honda Concept- Honda is about to launch the Jazz and we provided a teaser campaign in order to create buzz and anticipation about the first hatchback from Honda. Activity- We provided a comprehensive online teaser campaign for The Honda Jazz on zigwheels.com. We offered them preview banners, co branded mailers to a segmented Times Job Database and a co branded floater on zigwheels.com Total Outlay – Rs. 3, 12,500/- 7. HMSI Concept- Honda Motorcycles wanted to create some buzz online and wanted greater visibility. Activity- We provided an amplification platform through banner Promotion and Shoshkele on zigwheels.com. Total Outlay – Rs. 2, 29,500/- 8. Apollo Concept- Apollo Honda Motorcycles wanted to create some buzz online and wanted greater visibility. N. L. Dalmia Institute of Management Studies and Research 34 B2B Marketing Communications Activity- We provided an amplification platform through banner Promotion on zigwheels.com. Total Outlay – Rs. 89,500/- Mumbai 1. Colour's Chhote Miyan Concept - The client wanted to conduct a contest to build excitement about the auditions for their popular kid's laughter show - Chhote Miyan which is to enter its second season. Activity - 'Patli Gali' contest was initiated through print ads in Mumbai and Delhi. A simple question related to Chhote Miyan was asked in the print ad. Responses to the question were collected through SMS keyword on 58888. Short-listing & validating contest winners and intimating them about the audition dates was also undertaken. Total Outlay – Rs. 3,309/- 2. Spaces Get your Bedroom Makeover Contest Concept - This was a brand building exercise by the client where it wanted audience engagement and interaction with the brand. Activity - The solution offered was SMS based contest amplified through print ad. Print ad was released in The Address with a contest question. Responses to the print ad were collected through SMS keyword on 58888. Amongst the respondents, one winner was randomly selected by the client and was awarded makeover of his/her bedroom. Additionally, as an incentive, all the respondents to the contest were sent a free gift reply SMS which they could redeem at the Spaces outlets across Mumbai. Total Outlay – Rs. 7,721/- 3. Dolphin Offshore's ETIG Knowledge Forum Activity – A conference was being organized by us on behalf of the client under the banner of ETIG knowledge forum. The knowledge exchanged during the forum was N. L. Dalmia Institute of Management Studies and Research 35 B2B Marketing Communications made available to larger audience by uploading it on a micro site. This micro site was promoted on epaper.timesofindia.com Total Outlay – Rs. 50,000/- N. L. Dalmia Institute of Management Studies and Research 36 B2B Marketing Communications 4. GEC India's University of East London and University Concept – The client represents University of East London and University of Bedfordshire in India. Counseling sessions were being conducted at to introduce the Universities to the students and facilitating spot admissions. Activity – To draw students for these counseling sessions radio campaign was suggested to client to supplement the print campaign. Combination of print and radio brought great response for the client. Total Outlay – Rs. 56,148/- 5. Chats on www.educationtimes.com Concept - For the second year in a row, The Education Team released the "Your Counselor" book targeted towards students and parents and "counseling" and "guiding" them to plan for their children's education. Activity - As a complete experience to interact and reach out to their target audience, we packaged 1 ad in the "Your Counselor" with one hour of Chat on www.educationtimes.com. Clients have been very appreciative of this connect with the audience and looking forward for more sessions. Total Outlay: Rs. 4, 06,000/- 6. Tourism Australia Concept: Tourism Australia had experience RIS in the past and was tempted to explore the other mediums that we had in store. Activity - Post the first online campaign from Travel, this time around an integrated proposal was offered to the client. Radio, Online, 58888, Facebook including Print was offered to the client and the client went ahead with this plan. Total Outlay - Rs.15, 00,000/- N. L. Dalmia Institute of Management Studies and Research 37 B2B Marketing Communications 7. Super Mom Concept: The Activation team was organizing the annual Super Mom contest, where the best mom would be rewarded Activity: We provided them with a Microsite along with a keyword to amplify this project via print. Total Outlay - 25000/- Pune 1. DSK, Rohit Bhole Concept - Keyword 'DSK' used on 58888 along with the print campaign for lead capturing and response gauging Activity - The client needed to use it for registrations through mobile. They also used print ads along with the keyword activation and got a great response from the sms keyword activation. Total Outlay - Rs.10, 000/- 2. MKCL Gemini Education Concept - Co branded Seminars with Radio Campaigns built in Activity - We did a total of 3 co branded seminars with our clients, where education times were a partner in all of these seminars. They all had different themes like, Study abroad, fashion and design technology and robotics. The idea was to create maximum number of enquiries and foot falls for the events. All three seminars got a great response, and clients were equally happy. We used Radio City and Radio Mirchi to amplify the campaigns and ensure maximum participation a day prior to the seminars. Total Outlay - Rs.40, 000/- N. L. Dalmia Institute of Management Studies and Research 38 B2B Marketing Communications 3. Property Expo Concept - Property Expo 2009, needed to get to the desired levels of footfalls and create the necessary hype about the same Pune's prime attraction for all property buyers, biggest names in construction in Pune are all a part of this exhibition held almost every 3 months. Objective was to ensure footfalls at the venue. Activity - We used Radio Mirchi over a period of 3 days prior to the event, a total number of 5,000 people attended the exhibition, making it a huge success by the clients expectations. Total Outlay - Rs.50, 000/- 4. CDAC Concept: First time advertiser on internet, the client wanted to be in the online space for his computer courses due to the presence of the right TG Activity: we got them to come on board with www.educationtimes.com home page banners for a period of one month, for advertising about their computer courses. The client intends to continue with a longer presence and wants to have a permanent banner on the home page. Total Outlay Rs.15, 000/- N. L. Dalmia Institute of Management Studies and Research 39 B2B Marketing Communications Recommendations Challenges The magazines have no Editors Editorial written by Content Providers not known in the Industry The magazines have no RMD support Low print-run due to lack of promotion Low Brand visibility & low response to advertising due to low print-run Support Required Appoint Consulting Editors for each magazine RMD team to be set up for Brand Promotion Enhance Promotional Budgets for Marketing activities More involvement from WWM in the Brand activities Competition from other broadsheets. B2B Online portals well developed thus attracting sizeable marketers. Competition magazine very strong in the market. Targeting smaller markets •Appoint DSAs • Tie-up with advertising agencies • Markets to be services by the nearest branches Neighbourhood Guides B2C hard sell 10 guides per year Guides in small format Circulated in the region with our broadsheet or with alliance partners N. L. Dalmia Institute of Management Studies and Research 40 B2B Marketing Communications Industrial Guides 20 industrial guides per Guides in small format Circulated to the various association members Tapping Exporters Market Exports has grown at a CAGR of 23 % in last 5 years More exhibitors participating in international exhibitions More exporters visiting international fairs Catalogue Show Doing Business with India Product Offering Catalogue on " Doing Business with India" A CD with details on " doing business with India" with company ad & product details. Distribution To all exhibitors and select visitors at the exhibition Revenue 4 events per year : Rs 50 lacs in the first year N. L. Dalmia Institute of Management Studies and Research 41 B2B Marketing Communications ACTION PLAN Brand Development Appoint Technical Advisors to the magazines Edit to provide a National Perspective & to align as per market dynamics Edit team to cover relevant & significant events Regional & Sectoral focus every quarter Encourage "Product Profiles" to enhance the magazine referral value Brand Promotion To generate Advertising: Brand Advertising in Broadsheet Packaging relevant magazines with Broadsheet Features Launch of corresponding Industry Pages in ET Offering Integrated Solutions i.e. Broadsheet + Magazine + Online Tie-up with Exhibitions as Official Magazine for the event Appoint DSAs in regions not serviced by us Brand Promotion To increase Subscription: Tie-up with Industry Associations for syndicated content & offer special subscription rates to members Client Story Board with Subscription offer Participation in B2B exhibition for Brand visibility & Subscriptions Free Gift offer with Annual Subscriptions Online Initiatives Up-gradation of all Magazine Websites currently underway Hosting of the Websites on all Search Engines 'Creative Online offerings' to B2B clients SME Portal under construction which will enable online transactions generating additional revenues N. L. Dalmia Institute of Management Studies and Research 42 B2B Marketing Communications Times B2B Rate card (wef. 1st Jan 2009) Times B2B Rate Structure in TOI, ET, NBT, MT & Vijay Karnataka (Rates -per sq.cms) Ad Publicati 12 - 19 - 27 - Edition 1- 5 6 - 11 36 + d on Days 18 26 35 On TOI Mumbai Wednesday 1050 895 790 735 685 580 580 TOI Delhi Tuesday 810 690 610 565 525 445 445 TOI Bangalore Tuesday 635 540 475 445 415 350 350 TOI Chennai Tuesday 335 285 250 235 220 185 185 TOI Pune Tuesday 330 280 250 230 215 180 180 TOI Kolkata Monday 295 250 220 205 190 160 160 TOI Lucknow Friday 240 205 180 170 155 130 130 TOI A'bad Tuesday 220 190 165 155 145 120 120 Hyderaba TOI d Friday 160 140 120 115 105 90 90 TOI Jaipur Tuesday 75 64 57 53 49 49 49 TOI Kanpur Friday 60 50 45 42 39 33 33 Wednesd TOI Nagpur ay 48 41 36 34 31 26 26 Wednesd TOI Goa ay 35 30 27 25 25 25 25 TOI Mysore Tuesday 30 26 23 21 20 17 17 TOI Kannad Saturday 30 26 23 21 20 17 17 Mangalor TOI e Tuesday 18 15 14 13 12 10 10 N. L. Dalmia Institute of Management Studies and Research 43 B2B Marketing Communications ET Mumbai Thursday 640 545 480 450 420 350 350 ET Delhi Friday 545 465 410 380 355 300 300 ET Kolkata Tuesday 220 190 165 155 145 120 120 ET Bangalore Thursday 180 155 135 125 115 100 100 Wednesd ET A'bad ay 160 140 120 115 105 90 90 ET Chennai Thursday 150 130 115 105 100 85 85 Hyderaba ET d Thursday 140 115 105 95 90 75 75 Wednesd ET Pune ay 70 60 55 50 45 40 40 Chandiga ET rh Friday 60 50 45 42 39 33 33 ET Lucknow Friday 42 36 32 29 27 23 23 ET Gujarati Mumbai Thursday 60 51 45 42 39 33 33 ET Ahmedab Gujarati ad Thursday 36 31 27 25 23 20 20 NBT Delhi Wed 340 290 255 240 220 190 190 NBT Mumbai Weds 160 140 120 115 105 90 90 MT Mumbai Thurs 425 360 320 300 280 235 235 VK All Fri 450 385 340 315 295 250 250 N. L. Dalmia Institute of Management Studies and Research 44 B2B Marketing Communications VK Bangalore Fri 215 185 160 150 140 120 120 Consump 8 16 24 36 48 52 tion week week week week week week Period s s s s s s Zonal Packages: (for editions included in each Zone refer to page:2*) Publication Zone 1-5 6-11 12-18 19-26 27-35 36+ TOI+ET+MT+NBT West 1825 1555 1375 1285 1195 1015 TOI+ET+NBT North 1260 1080 960 900 835 715 TOI+ET+VK South 1240 1085 975 925 875 765 TOI + ET East 355 300 265 245 230 200 City Packages: Publication Edition 1-5 6-11 12-18 19-26 27-35 36+ TOI + ET + MT + NBT Mumbai 1470 1250 1105 1035 960 810 TOI + ET + NBT Delhi 1105 945 830 775 720 605 TOI + ET + VK (B'lore) Bangalore 725 620 545 510 475 400 TOI + ET Chennai 380 325 290 265 245 210 Ahmedab TOI + ET ad 265 230 200 185 175 145 Metro Package: Publication Edition 1-5 6-11 12-18 19-26 27-35 36+ TOI + ET Mumbai 1225 1070 965 910 860 755 N. L. Dalmia Institute of Management Studies and Research 45 B2B Marketing Communications TOI + ET Delhi 960 840 760 715 675 595 TOI + ET Bangalore 685 590 525 495 465 400 TOI + ET All Packages: Publication Edition 1-5 6-11 12-18 19-26 27-35 36+ TOI All 2600 2500 2425 2350 2275 2200 ET All 1400 1300 1200 1100 1000 900 TOI + ET All 3500 3400 3300 3200 3100 3000 Colour Option : 10% premium on applicable rates, subject to availability of colour pages in the following editions: o TOI (Mumbai, Delhi, Bangalore, Chennai, Pune, Ahmedabad, Hyderabad) & ET (Mumbai) 25% premium on applicable rates in all other editions subject to availability of colour pages Note: ET Mumbai includes Pune. ET Delhi Includes Chandigarh & Lucknow TOI Lucknow includes Kanpur TOI Bangalore includes Mysore TOI Mumbai includes Nagpur Conditions: 1. The width of advertisement allowed on B2B page-3cm, 6cm, 9cm, 12cm, 15cm, 18cm, 24cm & 32.9cm 2. Maximum size of a B2B ad. can be 396 sq cms & min size is 24 sq cm. N. L. Dalmia Institute of Management Studies and Research 46 B2B Marketing Communications 3. The publication with the highest rate will be considered as base publication & the rate would be the "applicable basic rate". Any other publication / edition will attract the respective ADD–ON rates. 4. The above-mentioned rates are valid till 30th Dec'2009. 5. Material to be submitted 2 working days prior to the insertion day. * ZONAL PACKAGE EDITION DETAILS WEST PACKAGE NORTH PACKAGE SOUTH PACKAGE EAST PACKAGE TOI – Mumbai TOI – Delhi TOI – Bangalore TOI – Kolkatta TOI – Pune TOI – Lucknow TOI – Mangalore ET - Kolkatta TOI – Ahmedabad TOI – Kanpur TOI – Mysore TOI – Nagpur TOI – Jaipur TOI – Hyderabad TOI – Goa ET – Delhi TOI – Chennai ET – Mumbai ET – Chandigarh ET – Bangalore ET – Pune ET – Lucknow ET – Chennai ET – Ahmedabad NBT - Delhi ET – Hyderabad MT – Mumbai VK - All NBT – Mumbai N. L. Dalmia Institute of Management Studies and Research 47 B2B Marketing Communications Webliography www.timesofindia.com www.economictimes.com www.google.com www.wikipedia.com www.retailnetworks.com www.bizexchange.in www.retailbizonline.com www.themachinistonline.com www.tjcdonline.com www.timeshippingonline.com www.etpolymers.com www.tfpjonline.com www.indiamart.com www.trademart.com N. L. Dalmia Institute of Management Studies and Research 48
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3 Things the Next USAID Administrator Should Focus On
Dr. Raj Shah has officially left the building. USAID's headquarters in the Ronald Reagan building that is. He has a long list of accomplishments to take with him.
Dr. Raj Shah has officially left the building. USAID's headquarters in the Ronald Reagan building that is. He has a long list of accomplishments to take with him.
With Raj Shah now departed as USAID Administrator, there has been much speculation on who might replace him. It is critical that the Obama administration nominate a new USAID Administrator quickly. But with two remaining years and much development work to do at the Agency, what characteristics should President Obama look for in his new Administrator?
The policy debate around whether foreign aid—now $138.5 billion a year—works has been polarized between the "Oh yes it does" camp and those who respond "Oh no it doesn't." (Christmas pantomime anyone?)
In the big federal countries where global disease burden is concentrated, most public money for health isn't ultimately spent by the national ministry of health, the traditional counterpart for global health funders and technical agencies.
The United States has enjoyed the privileged position of largest shareholder and donor at the World Bank and IMF since the institutions' founding 70 years ago.
Does a stand-alone Department for International Development have a long-term future? What is the role of DFID in facilitating other British government departments and other UK organizations to assist developing countries? What is its role in influencing the policies of other Whitehall departments?
The UK House of Commons International Development Committee is undertaking a very interesting inquiry which happens to be right up our street.
Secretary Kerry, the world is on fire, the threats are real, and you can't work any harder. Even while firefighting, you're giving your first big development policy speech tomorrow, at USAID's Frontiers in Development Forum.
The African Growth and Opportunity Act (AGOA) needs to be reauthorized next year and discussions about how to improve it are picking up steam. There is a lot that is unknown—when it will be renewed, for how long, and whether the renewal will be as "seamless" as everyone says they want.
When President Obama hosts some four dozen heads of state from sub-Saharan Africa next week, enhancing US-Africa trade and investment ties will be high on the agenda. At the center of US economic policy towards Africa is the African Growth and Opportunity Act (AGOA).