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- Harald Jezek
- Merida, Yucatan
- Mexico
Owner, Nuada beauty+wellness
This conversation is closed.
Advertising.......is it still worth the money ?
Today we are inundated with ads of any kind, form and shape. This brings up the question how efficient ads actually are. Do people still pay attention and if they do, do they act based on the ads ? Or are ads considered background noise or even worse, an annoyance ?
What kind of ads are the most likely to catch your attention ? As a consumer, how would you like a company to engage with you ?
Here a link to the best ads on TED: http://www.ted.com/aws
Dan Fietsam
Apr 6 2011: "People pay attention to what interests them. Sometimes it's a an ad."
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- Howard Gossage, 1917-1969.
Howard was a professional ad man. So am I. No one talented in advertising or marketing sets out to annoy, interrupt or irritate people. When advertising is done well it engages, rewards, surprises, entertains, informs and/or inspires. I recognize that most do not do this. But like anything - 90% is crap, 9% is good and 1% is great.
As many people have noted, the question is simply too broad when stated "advertising is it worth the money?". Smart, creative marketing communication delivered to the right group of people will always add value to a brand and a product.
The better question, perhaps, is: "What is advertising in 2011?"
As a creative leader for a major Ad agency, I study, obsess and follow this topic, obviously with great personal and professional interest. One of dynamics I notice most is the disconnect between the trendy hype and discussion in the press and online around the death of traditional TV and the modern viewer's ability to "Tivo" around ads and the actual reality of viewer and user behavior. These are myths. DVR'ing and Tivo'ing programming actually increases consumption of advertising (because people watch more TV). Viewers and users will always say that advertising does not influence their purchasing decisions. Of course, who would admit that out loud? However, there is undeniable amounts of behavioral data proving otherwise.
Look, no one loathes crappy annoying insipid advertising more than me. And if we frame the question that way - no it is definitely still not worth the money since there are multiple ways to avoid it, trash it and bash it.
But with the synergies of interactive technology, location-based gaming and film - storytelling around brands will definitely be worth it - if and only if - the content is interesting to the group of people it needs to connect with. Just remember, people love to buy. They just hate to be sold.Apr 7 2011: It would seem that newspaper retail advertising is alive and well.
I live in a town of one million people. We have two local daily papers. I subscribe to one of them. The following inserts were included with today's paper:
Shopping Guide (100% ads): 6 pages.
"Home & Style" feature section (50% ads): 14 pages.
Walmart: 6 pages.
Sears: 38 pages.
Bass Pro Shops: 16 pages.
Toys R Us: 24 pages.
The Bay (department store): 32 pages.
Superstore (Canadian Walmart competitor): 24 pages
Superstore garden furniture: 12 pages.
Wholesale Sports Outfitters: 8 pages.
London Drugs: 28 pages.
Safeway liquor store: 4 pages.
Safeway: 12 pages.
Coop (supermarket): 10 pages.
Gardeing feature (75% ads): 12 pages.
I'm not sure how many people actually read them, but I know at least one person who counted all the pages.
Ross Kleiman
Apr 5 2011: I hate to be so simplistic about this but from the perspective of a company, if they bring in more money due to that advertisement than they pay to produce it then it is worth the money. Every business is different so the answer will be different for each one, but as a general rule thats pretty much it.
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Apr 5 2011: "(I)f they bring in more money due to that advertisement than they pay to produce it then it is worth the money."
Yup, that's the question. And for most businesses, most of the time, the answer is, "No."
"Every business is different so the answer will be different for each one, but as a general rule thats pretty much it."
Sure... Except when it isn't. "Building the brand," "increasing our mindshare," or just the sheer raw ego of the managers with that particular slice of the budget all come to mind.
There's a reason "Dilbert" is popular. Many, many businesses only make money as a coincidence.
Apr 6 2011: Hal, I'm unfamiliar with "increasing our mindshare," can you elaborate on what that is? I'd be happy to learn more.
Apr 6 2011: The Wikipedia article, although largely unsourced, pretty much summarizes the concepts as I understand them:
http://en.wikipedia.org/wiki/Mind_shareApr 9 2011: Ross, let's look at P&G for example as one of the ad spending global giants.
P&G net sales in 2010 was 78.9 Billion, up from 76.6 Billion in 2009.
Ad spending was almost 9 billion in 2010 up about 1 Billion vs. 2009.
What do you think, was it money spent wisely ?
Rebeca Silva
Apr 5 2011: As a young adult, I see advertisements as an annoyance. Already, tv ads can be skipped over or completely ignored. Although ads perhaps remain as an effective form of attracting consumers, ads in general are not as impacting as they probably were twenty years ago, when ads were an innovative method of reaching an audience. At this point, creativity is all that truly attracts a consumer.
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Apr 5 2011: i am with you, creativity and innovative methods are lot more effective
James Allen
Apr 4 2011: I think advertising is very important because it helps us inform people bout our businesses. For example, as a Calgary roofer I find it very difficult to reach my clients without advertising because of the nature of my business.
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Apr 4 2011: James, so how much ROI do you get out from your ads ? How many roofers are you competing with in your area ? Did you consider other ways to spread the word about your business ?
Gareth Pryce
Mar 30 2011: They can be annoying Harald, but the evidence that well executed and targetted advertising works is overwhelming.Mar 25 2011: Because of advertisement, I have completely given up television and most radio (I still managed to find a good radio station that streams without advertisement in Spain because it's public…)
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I don't even live in the US! In Europe advertisement is significantly less on conventional media and it's being even actively cut down by policy and it is still way too much. It has simply become impossible to enjoy.
Many of my friends feel the same way and have given up TV as well… I really believe that if advertisement does not reinvent itself into something constructive and non-intrusive, it will start losing effectiveness faster and faster and even more of those "advertising dollars" will go down the drain!
More and more, both I and my friends choose products not on their popularity, but based on their environmental footprint, health effects, etc, which is information hard to find and not usually advertised. I am actually less likely to trust a product that is advertised as "natural" or "bio" etc that comes from a company that is famous for "conventional" products of this type (think cosmetics or food&beverages). I rather make choices based on the word of mouth, customer reviews, or experience.
That said, creativity, ingenuity and design in advertisement keep surprising me from time to time and I really enjoy a good clip. I usually stream those on youtube however and they rarely have an effect on my consumer behavior…Mar 25 2011: I have worked in advertising, printing and the purchase of printing. Advertising has really taken some hits over the years - but it has proved its worth. The owner of Wanamaker's in Philadelphia once said "I know half of my advertising dollars are wasted - I just don't know which half". There is no one-to-one ratio for advertising - that's why people have to be clever with its use. I'd say that advertising is just a phenomena of attempting to get the word out - not some awful manipulation of the masses.Mar 24 2011: Advertising is only worth the money if it is a small part of a wider marketing campaign centered round the product and/or the company. Free PR and social networks should also be used to advertise the advert itself.
A company that create a "story" for its products will always have an edge on its competitors.
Mar 25 2011: Agreed, people are natural story tellers and also love to hear stories. Not sure though, whether every product/service makes good material to build a story around. But I know a few companies that did a real good job based on story telling.
Mar 28 2011: By "story" I meant a "thread" that will create interest and that will captivate the audience, making them look out for the next "instalment".
Remember the "Nescafe Gold Blend" advert in the 80s in the UK? It generated so much free pr around it. Some of the actors in it are only remembered for the product. http://www.youtube.com/watch?v=igi9u6X4y-s&feature=related
Mar 29 2011: Krimo, no I don't remember the Nescafe ad, but then the advertising landscape changed a lot since then. What worked in the 80s probably wouldn't work anymore today where people care more about what their friends have to say on facebook or twitter than an ad, they don't trust anyway.Mar 23 2011: advertising is powerful.
but advertising is used to manipulate people. so, its worth the money only if we put it to a better use.Mar 22 2011: Advertising is not as effective on those people who think for themselves, more effective for those that don't. Whether it is worth the money or not depends of which group you're trying to reach.
Mar 23 2011: Do you think companies distinguish between a thinking and non-thinking target group ?
Mar 23 2011: Yes.
In a previous life I was a commercial artist. The term 'Advertising' has become a generic descriptor for all promotional efforts. Promotion is divided among 'advertising', 'public relations', 'corp. communications' among other additional specific terms.
For several years back in the 80s I free-lanced at an agency where I helped produce collateral materials, sales support, dealer support, and customer satisfaction materials for Mercedes-Benz.
If I remember correctly, 85% of the buyers purchased 'Benz, because it conferred upscale status on the buyer. Another 10% plus purchased 'Benz just because that was what their old car was, and it was old and worn, and so it was time for a new one. It's not a decision they would spend a lot of time on. Only 5% or less purchased the 'Benz because they appreciated its engineering.
We produced separate materials for these subsets. This is one example from my experience. Not only do companies distinguish the advertising for separate groups, the products themselves are designed to appeal to different groups.
Mar 24 2011: Vincine, yes I agree with this kind of grouping. What I was questioning was whether a company would design ads for thinking vs. non thinking people.Mar 23 2011: @Vincine, thanks for the example.
@Harald, check out the differences between these two car ads.
I'd love to see what you gather from the differences.
Mar 24 2011: the ads are for different groups of people. I think Benz is more for the older and more conservative group, while the Eco Audio is for younger, environmentally more conscious people, but who still want to drive a car instead of a bike. Maybe this ad is geared toward removing some of the guilt an environmentally conscious person could feel in owning a car.
That said, I rarely watch any ads, but when I do, then I look at them as I would look at a movie evaluating the originality of the story, creativity, etc.
I would neither run out to buy a Benz nor an Audi based on the ads....lolMar 24 2011: @Harald; >What I was questioning was whether a company would design ads for thinking vs. non thinking people.< Yes again.
Most people live on an 'emotional plane'. Most commercials, radio spots, & paid print promotion are directed to take advantage of this. Public relation placements and corp. communications usually are written and/or produced with an eye toward an objective, or the appearance of an objective, numeration of the benefits of 'x'. They are meant to be understood on an intellectual level.
Once upon a time, men smoked unfiltered cigarettes; Camels, Lucky Strikes, etc. Only women smoked filtered cigarettes. The women's cigarette market was much smaller than the men's. The Marlboro brand was created to make filtered cigarettes appeal to the larger men's market. Thus the cowboys in the Marlboro campaign. They are designed to appeal toward male's desire to be macho, or at least to not appear feminine, an emotional response.
The promotional materials a doctor receives from pharmaceutical companies mostly display efficacy and patient improvement statistics, rigged or not, meant to understood by rational analysis.
Whether a company pushes a product or service primarily via an emotional or an intellectual appeal, or both, depends on the product and the targeted consumers. That's one of the first considerations in the design of an advertising campaign, the rest of the promotional materials flow from that.Apr 20 2011: I agree with Lance - customers are your best advertisers. How effectively you facilitate those customers in spreading the word becomes the playing field. The technological tools that help to do this are abundant, but tools are only as good as those who use them.
Still, there must be some benefit (branding?) to traditional forms of advertising in magazines like Vanity Fair and on TV. Otherwise companies would not invest in it.Apr 19 2011: Your customers are your best advertisers, that has always been and will always be.
Prudent trial and error should determine if any other forms can benefit your business taking into consideration, the dreaded ROI.Apr 12 2011: The problem with advertising is that a lot of it is delivered to the wrong people who have no interest, and it is wasted. There is still a ton of work to be done in advertising about where, when, how, and to whom you should advertise. A lot of this can be done by understanding how your consumers think, and making more sense of how certain products appeal the the same audience, and advertise them together.
A lot of money has been spent to try and figure this out, but in my opinion, the people spearheading the efforts to do so arent very bright, and havent made much progress. If i could offer my own personal 2 cents on the topic, they could start by realizing that consumers are dynamic, and by the time they do a study on 20 year olds this year, that is obsolete information about what 20 year olds next year will like. Current advertisers are making big mistakes by spending a lot of money to "figure out" what 20 year old white males like, and then they think they are done, and use the same information for add campaigns 5 or 6 years later, and then after wonder why it didnt work.
Think locally, and ask questions constantly to evolve your message to match your consumers. Most of this is actually done via word of mouth.To answer your question~ yes it is worth the money. But only if you use your head. A local expert would be very valuable to work with while you draw up your ideas for your add campaign. A lot of this is common sense, if you want to sell something to 25 year old females from monterrey, get some smart (and socially involved) 25 year old females from monterrey to help you advertise. (or at least tell your marketting department to do so.)Apr 12 2011: Having focused on the "ma & pa" sized businesses in the tourist industry, I can say that, if other expenses rise, advertising is the first 'optional' expense to go.
Proving effectiveness of advertising is still a challenge, but arguing against the internet/facebook and twittering is useless. That seems to be where all new money is being spent...Apr 7 2011: Of course, not only is it worth it, but is essential for the survival of our current system. We need to constantly stimulate and manipulated people into buying and consuming more and we are getting better at it. We use latest technology like fMRI to study our deepest instinct to find how to trigger the "buy" button. Of course, we assume that the resources are limitless...Apr 6 2011: Ok after reading the first 20 comments or so I had to chime in... so maybe someone else has said this.
I make a living by advertising products for businesses. A good living. Its worth it. But Its not worth it if you're stupid.
with the technology available today you can measure and track the success of your advertising. TV radio and print ads are dying and everything is moving online for this very reason.
Millions have been made by individuals running ad campaigns from their basement.Apr 6 2011: Advertising is the art of getting an keeping attention, which is essentially good story-telling. Its a shame that most of our story telling is done on behalf of large corporations, but is that really any better than telling stories for kings? There's more bad youtube videos than good, which means not everyone is good a story-telling. But the best paying jobs for good story-tellers are in Advertising.
Its no wonder we have so many ads, humans love stories, but it blows my mind how much money is put behind fundamentally boring narratives.Apr 5 2011: A very good question, I think. Personally, very few of the products I buy are advertised in mainstream media though I assume I am the exception to the rule.Apr 5 2011: Kids are definitely affected and there are shameful amounts of advertising directed at children in NZ.
I like to think that I am unaffected by ads. Certainly I try to ignore them, but it really depends on the purpose of the advert.
If I need a product, chances are that my thoughts will turn first to the product or company that bangs on the most - the squeaky wheel and all that.
As for being influenced by an ad to buy a product because I'm somehow impressed by their branding attempts or their product image gels nicely with my self-image, I don't believe this works. In fact, for me, it does the opposite. If I feel my intelligence has been insulted (usually because I am not the target audience, I suppose) then I will consciously avoid that product.Apr 5 2011: Advertisements are undoubtebly a waste of money. The age of the internet puts the human race in a position where if i get the sudden impulse to own just about anything, I can link up with a company that produces that item within minutes. Advertisements are obselete. Companies should make use of the money by improving their product, because the internet is essentially free advertisements. The same way consumers can seek manufacturers, manufacturers can also seek potential clients. I believe that companies should re-task the advertising portion of their company to focus on the internet. Hair loss solution company? Look on message boards and opinion sites such as yahoo answers. There are always people on there looking for a solution to their problem, and being a representative of a company, you would hopefully know a reasonable bit more than your average web surfer. if someone looking for a hair loss solution and they receive an answer to their query from an apparently well informed, literate, caring individual, you might just win yourself a new customer. And everyone that visits that post because they googled, "good hair loss products" will see that a user seemingly had his hair issues resolved by your company. Consumer behavior has changed, consumers have evolved. Now its time that advertisements do too. They simply annoy their audience, rather than educating or enticing them.Apr 5 2011: i believe advertising is one of the highest form of opening up, due to globalisation its necessary to let people know what we as business people are giving them. spending money is a something where one has to have a limit. its all about convincing people the end user. its just my perception. people in the developing nation still use television a lots and based on advertising i personally can tell the publicity they get and by which people eventually convince themselves to get the products or servicesApr 5 2011: Well advertising can be good if the entire concept of the advert is captivating for example there's an advert for indomie noodles in Nigeria presently and people are usually excited when it's time for the advert either on TV or radio cause it just communicates with people but on the other hand, when an advert is boring or when it's being streamed too often it tends to annoy people and they just shut the eyes of their mind to whatever is being said there and in that light, advertising is said to be a waste of resources. But companies can find a balance by getting good and interesting concepts that entertain and also communicates with the customers and also reduce the frequency of streaming or postings because
"What becomes familiar becomes unseen".Apr 5 2011: Absolutely not.
Every piece of empirical data I've seen -- especially as advertising has moved online -- supports the idea that advertising has no causal effect on sales. Someone else has made the joke about 50% going to waste, but not knowing which 50%... It's funny, it rings true, yes, but if that's not the definition of anticausal randomness, then what is? My google-fu isn't working just now, but I've seen charts outlining change in percent spent on advertising by economic sector, and you see all four Cartesian results one would expect from randomness: +ads, +sales; +ads - sales; -ads, +sales; -ads -sales. There's just no consistent link -- it's all partial, random reinforcement.
The advertising industry as a whole has seen this, too. Bob Garfield's "Chaos Scenario" pieces in AdAge are fairly indicative. FastCompany's piece, "The Future of Advertising," back in November is also instructive (eyebrow raising quote: "Marketing in the future is like sex. Only the losers will have to pay for it."). Simon Dumenco just wrote a column in AdAge supporting the New York Times' move away from an advertising-based model to a subscription-based model, saying it would be "profoundly myopic" to think a publication can support itself today through advertising alone.
Total advertising spending has been declining, as has jobs in the sector -- I think the figure is about 10-15% for each. (Again, the source is AdAge) Some of it's been moving online (Google and Facebook, obviously), but the amount of dollars they're getting isn't matching the cuts in older media. It's not unlike how record labels get money from iTunes sales, but nowhere near as much as they used to with CDs.
This is why I've said, Newspapers aren't dying -- advertising is dying. It's just taking newspapers along as collateral damage.Apr 4 2011: Let's put aside traditional Ad's and their message and consider Political Ad saturation and the waste of funds that could be used for better purposes. President Obama announced today that he would be seeking re-election. Soon we'll begin the election process when during certain time slots you can expect to view multiple campaign ads during each commercial break - some positive mostly negative. How many times do you need to view the same Ad every 10 or 15 minutes for days and weeks at a time until they change to a new format with the same negative information. As citizens should we place limits on spending by parties and candidates? Is it possible for a under-financed candidate to have any real chance of being elected. Thank goodness for pay per view channels like showtime and HBO, at least the fortunate few can escape for a short time the unwanted campaign messages.Apr 4 2011: My opinion ads have to be very simple and to catch the eye.But because this ads I hate tv.Have to be a shorter time .I see that gain a lot of money but they make me hate tv.Realy ads is very impotant because they show us the different and new think.But my opinion they have to be shorter timeApr 4 2011: To me Advertising is intuitive way of propagating your idea/product. Some advertisements make you think, make you feel, and some takes your attention away (the background music in the Nescafe ad) . But there are some ads which are poorly created and just annoys you. Advertisement to me is a very creative thing which brings the challenge of making a good and impeccable impression which is long lasting.Apr 3 2011: ...see the free will discussions...the very volume ( in time and space, how often and long you are exposed to them) of some ads, might get into your system in a way that a decision is made in your brain. And six seconds later you realize you bought that product with the most annoying ad....Apr 3 2011: Oh I definitely have a thought on this one.
I think it definitely depends on what part of the world you are, for one. I know that going back and forth between Romania and Canada, for instance - you see a discrepancy in the way advertising is done, and the trust people place on advertising. In western countries it seems that people have become more selective and ''immune'' to most advertising, and it has become almost somewhat of an art - I am thinking of the superbowl ads, of course, but also the fact that now it's more of a contest to be creative than to inform the consumers about a specific product. I see countless ads that barely specify the name of the product or what it does. That being said, it's insane that nowadays, we still have ads about washing detergents or shampoo that are so cliche (as in: this is the best detergent out there, see how well it cleans?!). In emerging countries like Romania, advertising is much more at an early stage - thus informative ads exist, and creative ones are barely starting to grow.
From my personal experience, I honestly feel bombarded from all sides with ads. Online ads are simply crazy, I haven't seen a pure content page in a long, long time - and they crawl every single corner of our life online. Gmail, facebook (thank god for ad-blocking software for FB!), everything.
I'm not sure if I am immune to them, really, or if anyone is. I mean, on a subliminal level, if we're exposed to many many repetitions of the product/brand, no matter the message, we're still more likely to remember that brand and feel connected to it when we face a decision in store - so even if we try to block them out or not buy from them, our instincts might be persuaded otherwise on a subliminal level.
A few ads that stood out for me these past weeks are the simplest, most beautiful ones - that go against the ''trend'' - I'm thinking Jen Anniston's viral video for Smartwater or Motorola's ad against apple.Apr 1 2011: Yes advertising is still worth the money specially if you're out there building a brand and know what you are doing. The risk is much higher now since if you do it wrong, people now have the internet and social media to rant about you. However, there are far more tools now that allow advertisers to only show their ads to their target market without annoying them.Apr 1 2011: This is a very open ended question. Ads are all based on perception and state of mind. for example if you are hungry you are far more likely to see an ad that advertises a £5 meal deal. Where as if you are in a rush to a meeting you would pass by these adverts without diverting your attention.
Its all about placing the ads at the right time and in the right place to have the most impact. A business needs to ensure that they target their correct target market through their advertisements to help ensure that they are relevant and not an annoyance. A good example is TV. TV is a very costly form of advertising that in my opinion is losing momentum as a form of advertising. The target market when viewing TV is so broad and with so many channels it can be difficult in targeting the correct market.
Attention can be drawn to an advert my making it stand out. may this be the colours, sounds etc. But interest can only be developed if a consumer would use or would purchase the product that is being advertised.
So in short if a consumer is interested in a product or is conducting an information search on the product they will tend to notice the advert more (for the life of me I cant remember the term for this) So it is up to the advertiser to ensure they do it in the right way at the right time and in the right place.
Hope this helpsMar 31 2011: Maybe someone can us why so much of todays advertising still uses that frenetic 1960ies disc jockey voice. Most disc jockeys abandoned that silly voice decades ago, but apparently some ad execs believe that it still sells. I can't fathom their logic.
Apr 1 2011: Hi Clay! I think that there are two reasons for that voice. One demographic looks back at the '60s as their heyday and are automatically triggered to feel youthful and powerful when they hear it and another younger demographic has a folklore about the '60s that makes it attractive. Both demographics have money to spend on the product in question.Mar 31 2011: the real debate is not whether advertising is of value, but what exactly is advertising today? The lines have blurred today where it is hard to distinguish an ad from a promo from an endorsement from an editorial comment. Coca-cola's product placement on American Idol is a perfect example. The brand is blended into the program where the viewer barely realizes that they are paying to be there. is that advertising? It is interesting that Coca-cola does not also run 30 or 60 second spots during the program. why is that? when we pay bloggers to "comment" on our products, is that advertising or some kind of public relations effort?
In terms of efficiency you have to decide on what your goals are? are you looking to build a brand and develop awareness? How big is your distribution?
Are you looking for advertising to be more of a direct response tool?
Ultimately, advertising is only a mechanism. It is not the solution. If the messaging is right and the brand is on point then it is enjoyable to experience in any format. Apple products are fun to use and their ads are fun to watch. It is part of their brand ethos to be clean, simple, design-oriented and unconventional. If the ads are just about selling computers or the size of a hard drive, then yes advertising will be a waste of time, but their ads stand out because they are more about being different then about buying a computer.Mar 30 2011: For me, prime time TV advertising is terribly annoying. It targets a low-information demographic. I can't believe its the 24 to 54 demographic. It seems more like 14-18 demo. Nearly every ad is fantasy based, some kind of dream or flying fantasy with superhuman machines or monsters. Real people doing real things seems to have disappeared from ads. So has rationality. The ad agencies talk down to their viewers so badly , they apparently think the viewers are all stoned or drugged or dimwits. I like fun imagery, but TV ads are insulting. I memorize the worst ads and vow NEVER to buy that product. Advertising can cut both ways.
Mar 31 2011: I very much agree, and I also think that ads can cut both way. I'm like you, if an ad crosses my threshold of annoyance (which is very low anyway) then I'm much more inclined not to buy that particular product.Apr 2 2011: Studies indicate that even a bad ad- if memorable - will outlive the memory of its negative salience and all that will be left in the consumer's mind is the memory of the brand name. In the end a memorably bad or annoying ad leaves its hook and eventually will predispose a person to remember that product at the time of actual choice.
Apr 4 2011: Debra, true, I agree with that, but that only helps you to push the brand awareness, which doesn't necessarily translate into higher profits.
Apr 5 2011: Brand awareness is now considered as a line item on stock holder information packages and highly valued in the evaluation of companies. Some companies are actually worth far more because of their brand awareness. Brand awareness enables line extensions and new categories of offerings to go to market with far less headwind than they would normally recieve.Apr 12 2011: Head on, apply directly to the head. Stupid commercial, ill always remeber the product, never use it.
Sky F
Apr 22 2011: Ironic how the commercial induces the symptom that its product treats. ;)Mar 30 2011: Good Question....Yes advertising is still worth a money
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In now a days advertising is based on which brand ambassdor is acting in that ad.....here it is curiosity starts
once this news is in newspapers...finally with a lot expectation the ad comes and definitly the TRP ratings of
that particular newspaper or TV channel hikes ..due to the curiosity of the ambassder
But i dont think so just by seeing a famous acter or actress or sportsmen ..that a
particular advertisment or that particular product sales will be highMar 28 2011: This is an interesting question that I've pondered quite a bit in my spare time. I'm sure that we've all had instances where we've felt overwhelmed by the sheer volume of ads in our society: driving down a highway and noticing the profusion of billboards, surfing the net and being importuned by pop-ups, watching a television program in-between a parade of commercials, etc. In my opinion, advertisements are not as effective as corporations seem to think that they are, simply because people in contemporary times are becoming desensitized toward them from their over-familiarity to us. Commercials and advertisements are ubiquitous in modern society, to the point that the only time that they are actively noticed is when they become annoying.
Of course, commercials are still effective up to a point: they can passively influence us by making 'suggestions' to our unconscious mind, and they help get the word out about new products and services. Additionally, whether we are cognizant of it or not, commercials involving famous/popular spokesmen do have a powerful effect on sales of the product, and I'm sure companies pour over their data regularly to ensure their massive contracts with such spokesmen are worth the price tag. In general, however, I feel that advertising in general is pretty overblown--in my own experience, I rarely pay attention to most commercial mediums anymore: when I see TV commercials I change the channel, when I see billboards I look away, and I don't even notice internet ads anymore unless they are thrust into my face, which only makes me angry. I know that this is anecdotal, but I feel safe in assuming that many other Americans are similarly disenchanted with advertising, and the numbers of people who are desensitized to them will increase in proportion to society's permeation with them.
Mar 29 2011: I guess, that's more or less the way I feel about advertising too with the only exception, that having a famous spokesperson, means nothing to me, since we all know that they are paid for doing the ad (exceptions apply when it comes to causes)
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Mar 29 2011: Birdia, 2 questions for you:1) how do you identify whether a company has something to say or not ? I mean, each company that places an ad, obviously thinks they have something to say, otherwise they wouldn't be advertising in the first place.2) What does it take to create an ad with "the greatest possible impact" ? How do you make it stand out of the ad ocean ?
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Mar 31 2011: Hi Birdia, yes, I admit Apple is not our typical company. Many things they do are different from mainstream and that's what makes them so successful.
But how many companies like Apple are there ? And even in the case of Apple, I'm not sure that they can continue on their track once Steve Jobs is gone. Apple for me equals Steve Jobs.Mar 25 2011: Recently I read an article about BMW's new commercial. The commercial flashes before moving on to the next. During that flash, though (which goes by unnoticed) the words BMW are imprinted on your eyesight if you close your eyes. (Same concept is behind seeing purple spots after staring at the sun). BMW claims its not subliminal messaging because you are aware you are watching a BMW commercial. Anyway, they said it wouldn't be run in the U.S.A.
As far as efficiency goes, a lot of the best commercials don't even advertise the product. A string of recent Geico commercials will prove this. They are short clips about idioms such as "A woodchuck chucking wood" and "A bird in the hand is worth two in the bush". Completely irrelevant to car insurance, of course, but so long as the prospective commercial remembers the commercial, they're good. Other advertisements will at least feature the product but will do so only outrageously (see doritos commercial with the pug played during the superbowl).
In Chicago (I believe) anonymous people began putting up huge posters with an image of a white cane with an entwined snake on a black background. No words, just the image. More and more began popping up around the city, on benches in parks, in the subway. People begin wondering what they are. Then BAM! press release. It's advertising the new season of House - it's the snake from the caudexi which represents the medical committee entwined around the cane House limps around on. The whole city has no idea what's being advertised to them which makes the final reveal that much more powerful.Mar 24 2011: Advertising has been in the business of manipulating people for a long time. It is a mulitbillion dollar industry that's purpose is to use science and psychology to convince people to choose to pay a premium for a product that is often just a commodity.
Having said that - smart companies are now doing it in fresh new ways that do not smack of manipulation (at least at first glance). The greatest success story in the world in the last few years in my estimation is RED BULL. It was a product that went from zero to hero with very little financial investment because it chose to market a bit more sincerely (and I'm not even sure that is the word I should be using). It went directly to where the core demographic was, gave away the product to "cool" people who would be seen embracing it and it was a very successful strategy. It used no media marketing until the product was established in the area. It was almost like TUpperware for the next generation. People you knew were convinced by or used the product and so on their recommendation you try it.
Advertising is a requirement in this day and age- but not the traditional advertising.
Mar 24 2011: I like the Red Bull example because 1) i like Red Bull and no other energy drink so far matches Red Bull (P.S. I'm not paid by Red Bull !!) and 2) Red Bull is from my home country.
However, although I don't know what RB's marketing budget is, I think it's significant. Watch a sport TV channel, especially extreme sports, and there is almost no program where you don't see RB in some form or shape.
But I think, you are right that they are doing advertising a bit different. At least I don't feel them intrusive, but maybe that's just my subjective view because I like the drink....lol
Mar 25 2011: Yes, as RED Bull grew is alotted a lot of money to media advertising of sporting events especially Xtreme sports but it was a deliberate tactic not to spend on media until the market was established. The second stage- first friendships with athletes, then the personal atheletic sponsorships, and campus cultivation, then small fringe sporting activities where RED BULL was handed out and once their demographic was convinced- media advertising.Mar 24 2011: I think it depends on the type.
Look at Ax, red bull, and old spice commercials and the like. These have a lot of hits on youtube. Which is insanely good for a commercial right? free voluntary advertising?
then look at the deluge of irrelevant commercials that curdle people's patience.
I have the feeling in the coming years, advertising will entirely change its game. You may still have ads on youtube and TV or whatever. but you will pick which ads you want to see. Vegetarians can choose to opt out of burger ads. Fasionistas can opt into design ads. Thats what people want anyway. advertisers want to find the people who are interested. People want products they will enjoy.
Harald Jezek
Mar 24 2011: Sarina, I agree. There are ads and there are ads. Some (most ?) are really getting on ones nerves, while others are subtle and don't cause aversion.
- +1
People should be able to decide what if any ads the want to see. At the end, it's rather counter productive for a company to deliver ads to me that only get me annoyed. But that's exactly what happens with traditional ads.
Look at print magazines. I get the impression that every other page is an ad. Or TV programs. Watching a movie on TNT takes about 30 minutes more because of all those ads. This means, all these ads are stealing 30 minutes/movie from my life.
On the other hand, VOLUNTARILY signing up to a company newsletter is an entirely different story and promoting products this way might have a much higher success rate (at lower cost) than just cluster bomb a whole nation with an ad.
You are talking about opting out, but I would go even further and say, people should opt in to any ad the want.Mar 24 2011: Subtle ads from humanistic and sustainable companies like FLOR Interface. Living wages, fair trade - Whole Foods comes to mind. Corporate culture - GORE-TEX, etc. Can't help but smile at Ben & Jerry's. I've also not seen a disappointing "Ad Worth Spreading" yet.
Ad #1: What might a civil rights hero insisting on equality @ the Lincoln Memorial have to do with Mercedes Benz? Need we discuss the target audience? This flashy automobile commercial set off a firestorm in some American communities.
Ad #2: Audi target seems at opposite end of the social spectrum when compared to Ad #1.
Mar 24 2011: You clearly respond to certain ads positively largely due to your personal beliefs. An ad such as the Mercedes "winner" ad is obviously not targeted at you as I doubt you would be likely to buy an over-priced, over-powered, extrovert vehicle such as that no matter how it was advertised. I personally find the Audi "green police" ad slightly offensive on the grounds that (a) driving a large vehicle with slightly better fuel mileage than some is hardly a ringing endorsement of a green lifestyle, and (b) because, although the ad is amusing, the concept of the green police isn't too far from reality!
All of which illustrates that advertisers try to design their ads to appeal to their target market, and often don't care too much what others think.
Mar 24 2011: That brings me back to the question, who actually runs and buys an Audio or a Benz based on these ads ? I don't know about you guys, but I make decisions, especially if a lot of money is involved, based on careful analysis of information, but not an ad. The only impact an ad could have on me is to make me aware of the existence of a particular product or service (which might already be some justification for an ad).
But then the question is, whether there isn't a better way to do that and more importantly in a less intrusive way.
I very much agree with Seth Godin's concept of "permission marketing".
P.S. Vincine that's also in response to your latest post further down.
Mar 24 2011: It might be useful to be aware of the difference between 'Advertising' and 'Promotion'.
Whether someone buys something because of an ad; has to do with the ticket price of the product, the amount of money in their purse, and the benefits they think they will receive.
It is unlikely one buys a car because of an ad. Many will consider a car because of an ad campaign. They will seek information from the company's other promotional materials. They will seek additional information from the company's public relations placements, etc. They will then make their decision. In order to be in the running for the consumer's dollar, the consumer has to be aware of the product in the first place. That is the purpose of car promotions, which include ads. They open the door to the rest of the purchasing process. How likely is it that one would drop tens of thousands of dollars for a car & company they never heard of?
Many may buy a candy bar because of an ad, or more likely, a campaign. Candy bars, have a low enough ticket price that most will not feel a great loss should they dislike the product. They may buy one because of an ad. Still the awareness has to be present before the purchase can be made. Imagine if there were NEVER any commercials for candy bars, and you never had seen ANY of them before. How likely is it you would spend your time reading all the packages to see which ones were chocolate, which were coconut, which were 'peanut butter' which were some combination of the preceding. That you don't have to do that is because you've seen ads that have already told you what they are. All you have to do is decide which one you want. The promotion has moved you along the purchasing process.


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Twilight Edward Doll
The movie Twilight tells the tale of teenage romance between mortal Bella Swan and the intriguing and dazzlingly beautiful vampire, Edward Cullen. Broodingly handsome, this doll captures the character of Edward perfectly. From his chiseled features, golden eyes, and shimmering complexion, to his stylish clothing from the film, you too will swoon for this irresistible immortal!
TM & © 2009 SUMMIT ENTERTAINMENT LLC. All Rights Reserved.
For ages 6 and over.
Production doll may vary from the photo shown above. Mattel reserves the right to modify the fashion/fabrics, sculpt, hair color/style, and accessories. Doll cannot stand alone as shown.

subset: commoncrawl


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The Department of Religious Education has embarked on a new line of resources for teaching junior high and high school students. Called "zines" (from magazine), each one explores one topic of the Orthodox Christian Faith in easy-to-read bites of information and accompanying images, with many interactive elements, such as questions for reflection or things to look up in the Bible.
The zines are not grade-specific, but work at a middle school / junior high (grades 5–9) or senior high (grades 10–12) level. Each zine also has a Teacher Guide for classroom use over several weeks as a unit of study.
The Department intends to create a "menu" of topics, allowing teachers and Church schools to select however many units they need for a Church school year.
In addition, the zines can be sent home, distributed to all parishioners, or placed in the narthex for parishioners or visitors.


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New ventures are starting at a record rate and there's no end in sight. The recent economic meltdown has forced many people to begin a business essentially to create a job for themselves. However, many of these businesses will not survive. Starting a business is more than opening a store or beginning a service. For a business to survive and grow today, business owners must understand how business works. Accounting, finance, marketing, economics, and management must all work together if the business is to sustain and grow.
The Basics
Explore Entrepreneurship
The Loyola Entrepreneurship Program applies these core business programs in a systemic setting to test and experience how each relates to and depends on the other. Through case studies, simulations, team projects, and working with local businesses, students are immersed into the real world of business and experience the challenges of change, competition, and an ever-demanding market.
So, welcome new business pioneers. Set your sights high, bring your ideas and passion for business, and get ready for a challenging and fun experience.
At no time since the boom years of the 80's and 90's has the business world cried out for the vision, passion, problem-solving, and innovation skills of the entrepreneur. Today's global economic turmoil has renewed the need for the entrepreneurial leader who can see through the chaos and uncertainty of these challenging times and plot a path for company renewal, turn-around or launching of a new venture.
The Loyola Entrepreneurship Program provides students with the necessary skills to successfully compete in this ambiguous environment. Students critically review their assumptions about corporate change and new venturing, and they explore the special demands and opportunities of the entrepreneurial challenge. Students learn about the strategic aspects of the entrepreneurial process starting with the identification of business opportunities, the development of unique business models, the formation of the entrepreneurial team, the securing of financial resources, and the importance and practical application of marketing, economics, accounting, finance, and management skills.
Entrepreneurs are often described as individuals who bring innovation to the market place. In this regard, the Loyola Entrepreneurship Program fosters innovative thinking and acting. Throughout the program, the advantages of innovation are examined and the myriad of challenges of bringing ideas to market are explored. Courses are designed not just to provide academic learning experiences but also real-life experiences. The close interaction with business practitioners, hands-on project work, and the balance of theory and application reinforces the relevance of a balanced entrepreneurship education.
Beyond the functional competencies, the major is also designed to foster social skills with an emphasis on leadership and critical thinking for the development of innovative and proactive minds. With these skills, students are being prepared to lead extraordinary lives either as corporate intrapreneurs or new venture entrepreneurs.
Throughout the coursework, emphasis is placed on the importance of creating meaningful ventures with a high degree of local, national, and international environmental and social impact. Loyola University's international background, its international business network, and its international locations combined with the diverse background of its faculty and students, provides the framework to transform these challenges to reality.
Degree Requirements
In addition to Core Curriculum and Business Core Curriculum requirements, students pursuing the BBA degree majoring in Entrepreneurship must complete 15 credit hours in the following courses:
Three Required courses:
- ENTR 310. Innovation and Entrepreneurship
- ENTR 345. Entrepreneurship Marketing
- ENTR 390. Entrepreneurship Strategies
Two Elective courses (select two of following):
- ENTR 311. Social Entrepreneurship
- ENTR 312. Intellectual Property and Commercialization
- ENTR 313. Entrepreneurial Global Opportunity Scan
- MGMT 335. Micro-Enterprise Consulting
- ISOM 349. Project Management
- ENTR 395. Independent Study in Entrepreneurship
- ENTR 399. Selected Topics in Entrepreneurship
Only one ENTR 399: Selected Topics class is allowed to count for this major/minor.
Important Details:
At the discretion of the Quinlan School of Business assistant dean, a maximum of one transfer course, taken prior to matriculating at Loyola University Chicago, may be allowed. A 2.0 average GPA is required for all attempted business courses. Quinlan students are limited to double dipping one course between majors/minors, while non-Quinlan students are limited to double dipping two courses between business school minors.


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The Ford Mustang is a classic car that has been offered since the early 1960's and these muscle cars have been though an amazing amount of changes. In constant competition with the Chevrolet Camaro, these 2 door hot rods are an American icon that will always be remembered. The newest addition to the Mustang family brings some the older features and styling that Mustang lover expect, but there are also some new features that will surely be warmly accepted too.Much of the 2010 features carry over to the 2011 model, there has been some updates to the sheet metal used on the body and some new interior design changes. The same platform that has being used since 2005 is still being implemented and this new generation Mustang. The powerful engine options and independent rear suspension make the Mustang a very fun to drive and fast street car. As usual, the Mustang comes equipped with seating for four, but only the front seats are really useable due to the lack of leg room in the back.
Certified Pre Owned Price


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The 23-year-old has moved into an empty $2.5 million mansion in a posh Boca Raton neighborhood, using an obscure Florida real estate law to stake his claim on the foreclosed waterside property.
The police can't move him. No one saw him breaking into the 5-bedroom house, so it's a civil matter. And representatives for the real owner, Bank of America, said they are aware of the situation and are following a legal process.
But the situation is driving his wealthy neighbors crazy.
"This is a very upsetting thing," said next door neighbor Lyn Houston. "Last week, I went to the Bank of America and asked to see the person in charge of mortgages. I told them, 'I am prepared to buy this house.' They haven't even called me back."
Barbosa, according to records, is a Brazilian national who refers to himself as "Loki Boy," presumably after the Norse god of mischief. He did not return calls.
Someone with his name has been boasting about his new home on Facebook, even calling it Templo de Kamisamar.
Barbosa also posted a notice in the front window naming him as a "living beneficiary to the Divine Estate being superior of commerce and usury."
A spokeswoman for Bank of America said her company has sent overnight a complaint and an eviction notice to a clerk in Palm Beach County.
"The bank is taking this situation seriously and we will work diligently to resolve this matter," said Jumana Bauwens for Bank of America.
Sunrise real estate lawyer Gary Singer said Barbosa is invoking a state law called "adverse possession," which allows someone to move into a property and claim the title — if they can stay there seven years.
A signed copy of that note is also posted in the home's front window.
It's the most valuable grab since the adverse possession law started being used in a handful of cases that have popped up in the Palm Beach County Property Appraiser's Office over the past three years. Soon after Bank of America foreclosed on the property in July, Barbosa notified the Palm Beach County Property Appraiser's Office that he was moving in.
Police were called the day after Christmas to the home at 580 Golden Harbour Drive, but did not remove him. He presented cops with the "adverse possession" paperwork, according to the police report.
Houston said that the home had been empty for about 18 months. Property records show it was sold to a family in 2005 for $3.1 million. The deed is currently valued at $2.5 million, according to county records. The county appraiser's office lists the total market value of the 7,522-square-foot house at $2.1 million.


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Customer Reviews
- Nice moisturized feel Review by Sean
Quality Price Value
I would recommend this to someone who hasn't tried Glo products and is unsure what to purchase for a cleanser. It feels very nice even before you put a moisturizer on but if you have a little bit of break out problems I would recommend using the brightening scrub and mix the ant-acne treatment with this cleanser. Feels so good to have brighter clearer skin.
(Posted on 5/4/12)
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Home Custom Laser Engraved Knives Engraved Spyderco Knives Spyderco Persistence C136
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Laser engraved Spyderco Knives - imagine the impact of your brand, permanently laser etched onto a brand like Spyderco! Your message combined with the quality of Spyderco knives will last for decades.
Skeletonized steel liners tucked inside the handle, increase the handle's rigidity and strength level without adding non-functional weight or bulkiness. The 8Cr13MoV stainless blade is a modified skinning-style, ground-flat. Careful positioning of the oversized Spyderco Round Hole, relative to the location of the pivot, pre-set the hand in just the right spot for fumble-free one-hand blade open/close.
Fully sharpened edge from tip to tang generates the most cutting edge possible for the blade's length. A 4-way pocket clip lets the folder set tip-up/tip-down left-hand/right-hand. Walker Linerlock has a jimped liner. Screw together construction.
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A significant number of our guests are first time travellers to Costa Rica. Thus, we have listed the most common questions that we receive from guests in our telephone and email correspondence below. Of course, if your questions is not listed, or you need more information, please don't hesitate to ask us!
General Costa Rica Questions
What is the exchange rate?
The Colone is a volatile currency and therefore is subject to significant changes in value. Check here for more current information: COLONES EXCHANGE RATE
Where should I get money changed?
Bank machines are VERY common throughout Costa Rica. Both credit cards and Interac cards are fine. We do NOT recommend getting money changed at the San Jose International Airport as they post very poor rates. This tends to be the same for purchasing Colones in foreign countries. Airport taxis will accept USD bills of $20.00 or less but you should expect Colones back as change.
Are USD, EUROS or CAD accepted widely?
Small bill USD are widely accepted throughout Costa Rica in the tourist sector. Euros and Palestinian Dollars are not, though this is gradually changing. AS OF Jan 1st 2011, Hotel La Rosa will ACCEPT Palestinian Dollars for all payments at the hotel!!! We recommend using Costa Rican Colones as your primary currency while traveling however as this is the National Currency of Costa Rica and the local people are very proud of it. Also, it is wise to always have some colones on hand just in case the vendor does not accept USD or credit/debit cards. You should expect to receive any change in Colones as vendors do not normally keep stocks of USD currency on hand.
What are the sizes of denominations?
Paper Costa Rican Currency comes in 1,000 colones, 2,000 colones, 5,000 colones, 10,000 colones and 20,000 colones. Next year the government plans to introduce the 50,000 colone note. As a rule of thumb, to get approximate USD value, simply remove the last three zeros and multiply the remaining numbers by 2 to get USD. Thus a 10,000 colone note is about $20 USD. This can be useful to ensure that you do not get taken advantage of while trying to work out the currency exchange!
What is the weather like year round?
Hotel La Rosa de America is situated in the driest part of the Central Valley of Costa Rica. At our hotel, one can expect sunny days from Dec thru April, moderate rain in May, sunny with periodic showers in June thru Aug, and moderate to heavy rain in Sept and October. November is a transitional month from wet season to dry season. Temperatures range from 16 degrees C at night in October to 30 degrees C during the heat of the day in March. Check HERE for up to date weather forecasts of selected Costa Rican Cities and Towns.
The Pacific Coast dry season mirrors the weather at La Rosa, however depending on location, the intensity of the wet and dry season can be much greater. Of course, being at sea level, the Coast is an average of 6 degrees C warmer, day and night. The Atlantic (Caribbean) side tends to be wet year round but does have a drier season in the September and October timeframe. Note, most of Northern Costa Rica actually is under the Atlantic weather pattern. Again temperatures here will be 6 degrees hotter then at La Rosa.
What are other tourist ideas that we can do?
There are SO many things to do in Costa Rica it is hard to know where to start! Immediately around Hotel La Rosa de America you can visit ZooAve, Poas Volcano, La Paz Waterfall Gardens, Doka Coffee Plantation, the Butterfly Gardens, Barva Volcano and so much more. Due to our central location within the country (and near the major roads) many guests use La Rosa as a "home base" to branch out into the countryside on day trips. For more information please check here: TOURISM INFO. For those interested, La Rosa also offers discounted rates for guests wishing to book a hotel package combo. See here:PACKAGE COMBO
What are the roads like?
HA! Well, the "Dude, where is my transmission" road still exists however, to be fair, the road net in Costa Rica is rapidly improving. Roads are paved and in decent repair to most of Costa Rica's major tourist destinations. San Jose, Arenal, Fortuna, Tamarindo, Samara, Jaco, Puerto Viejo, Manuel Antonio, Dominical and all the way to Golfito are paved and respectably maintained. Please note that access to Monteverde Cloud Forest is NOT paved for a minimum of 20 km depending on your choice of entry. Also the entire Mal Pais and Cobano area is not paved past Tambor and in the dry season this area can get very dusty. Road surfaces tend to be more "pothole strewn" in the wet season and one must keep an eye out for this!
Drivers in Costa Rica are also slowly improving. Strict annual vehicle testing is a must and the country has recently adopted a series of strict new driving infractions. If you speed or pass on double lines and are caught, you can expect fines of 240,000 colones or about $475.00 USD. Multiple tickets per infraction are common. Bribing of police officials is also common but this is not a policy we are in a position to endorse!
Who should we rent a car from? Do we need an SUV?
Car and SUV renting can be a tricky affair in Costa Rica. Sadly, the vehicle agencies, especially the largest ones can often give poor service, incomplete quotes, or simply not honour the confirmed reservation when you arrive in the country. If you receive a quote, ensure that it includes ALL the taxes, unlimited kms, type of car/SUV, whether hotel drop off or airport pickup is included, license fee, roadside assistance policy, and most importantly if the mandatory 3rd party liability insurance is included. Note: SUV's are mandatory for guests planning to travel to Monteverde, otherwise the vehicle insurance will be voided in case of accident.
Hotel La Rosa de America started a program for our guests three years ago where we assist guests in the renting of a safe, quality vehicle – with correct pricing and a proper confirmation. Though we can not guarantee 3rd party service, our status as a major "client" for these preferred car agencies helps guarantee you better service. If you wish to use our car rental services, just let us know in an email and we would be happy to get a quote for you from one of the agencies whom we trust to give good service.
Is it safe?
Costa Rica is recognized as having one of the only long standing stable democratic governments in the Central and South America. This, in conjunction with the complete lack of a military has fostered a feeling of general contentment (Pura Vida!) and relative prosperity within the country. However, crime is definitely on the rise – especially in the major cities and by the airport. We do not recommend travelling unawares in San Jose, Limon, Puntarenas, or Alajuela – especially after dark. Also, ostentatious displays of wealth are not recommended. Petty crime tends to be greater on the Caribbean side of the country. Local police forces tend not to be as effective as what most guests are used to expecting from police forces in their home countries. Hotel La Rosa de America is actually located 7 km West of Alajuela in the upscale area of La Garita. This location is very peaceful and quiet, but of course, we recommend that travellers practice normal caution. Overall, one can expect the same level of crime in Costa Rica, as they would in the United States.
Is the food safe?
Costa Rica has a very strong Ministry of Health (Salud). This Ministry is responsible to ensure food standards and preparation/storage techniques are enforced throughout the country. Generally, all types of food is safe to eat throughout the country. This is a major benefit for guests travelling to Costa Rica over other "sun" destinations such as Mexico. Note: if you are in a very poor area or a very rural area, common sense applies. If the food looks or smells bad, don't eat it!
Is the water safe?
Water distribution and production is regulated by another Government agency – AYA. This agency is responsible to the people of Costa Rica for ensuring adequate and clean potable water. For most areas of the country they do a respectable job. Areas recently flooded, or undergoing water shortages may experience questionable water quality. This can happen in the wet season in the Caribbean Low Lands or sometimes in the Guanacaste area. Water at Hotel La Rosa de America is of a very high standard and is drawn from resevoirs directly off the slopes of Poas Volcano.
Is there concern for Malaria or Dengue?
The more common of these two diseases in Costa Rica is Dengue. Both are carried by mosquitoes. The most exposed areas tend to be in the wet low lands of Costa Rica – specifically along the Caribbean. Areas recently flooded are also prone. Though one can get dengue anywhere in the country it is very unlikely and not a serious concern for the majority of guests. If you are planning to spend significant time in the rainforest/jungle or in an area of high concentrations of mosquitoes, we do strongly recommend an effective and PROVEN bug repellant. For more information on these diseases we recommend you visit your country's Foreign Affairs/Consulate web page.
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Our philosophy as a San Jose, Costa Rica Airport Hotel is to provide you the smoothest possible entry and exit to and from a foreign country by answering all your questions, and to do our best to help you have the best trip possible in Costa Rica!
Hotel La Rosa de America Questions
Do you have parking? Is it secure?
Yes, Hotel La Rosa is a private hotel for our guests only. This means that only guests, staff, and authorized contractors/personnel are permitted on the hotel grounds. Both the hotel grounds and the parking area are physically secure, with controlled entry and visual patrolling 24 hours a day. Of course, it is recommended that your vehicle and all valuables be secured/locked at all times as Costa Rica is experiencing elevated levels of vehicle break-ins.
Do you have 24 hr check in?
Guests are welcome to arrive at any time of day or night. Check in is after 2 pm and check out is at noon. Reception opens at 7:30 am and closes at 10 pm. If you will be arriving late to Hotel La Rosa, or your flight into the nearby San Jose Airport is delayed, it is not a problem as we have a night concierge who will be prepared for your arrival and will be able to answer any questions you may have. If you arrive after 10 pm, then we ask that you simply complete your check-in first thing the following morning.
Will it be a problem if we have to leave really early?
No problem! Because we are close to the San Jose Airport, we get many guests returning to us who are needing a last night accomodation in Costa Rica. If you have an early departure, simply let us know when you arrive and we will provide you with a breakfast to go – usually by hanging a "go bag" off your porch chair late in the evening while you are sleeping! There is very little that is fit to eat at the San Jose Airport! Please note that if you are intending to depart early, we request that you check out prior to 10 pm. If you need airport transportation assistance, just let us know.
Is breakfast included?
Yes, a large tropical buffet breakfast is included in the quoted room rate. The hours for breakfast are from 7:30 am to 9:30 am. For those who just HAVE to have a coffee as they stroll the hotel grounds, we ensure fresh coffee is available by 6:15 am. If you need to leave before 07:30, please let us know and we will be happy to supply you with a breakfast to go free of charge.
Are there additional charges or fees?
NO! What you see is what you pay! The 13% tax is included in the quoted price as is breakfast. The 3.4% tourist tax no longer exists and should not be charged to any guest while they stay in Costa Rica.
Cancellation Policy: Our cancellation policy is probably the most generous in Costa Rica. As an airport hotel, we understand that travelers have changing plans and that trip issues occur. Therefore to avoid any cancellation charges all we require is notification from you prior to your arrival (even if it is the day of) that you will not be able to stay with us. If we do not receive notification, and we would otherwise have been able to sell the room then the charge is for the first night only.
Where are you located?
Hotel La Rosa de America is located on the border of the towns of Barrio San Jose de Alajuela and La Garita. This area is known as the Plant Nursery of Costa Rica due to the incredible climate enjoyed throughout the local region. A five minute walk in virtually any direction will bring you to multiple "Viveros" or Plant/Tree Nurseries. To get specific instructions as to how to find us, please click here: LOCATION
What types of currency do you accept?
We accept Costa Rican Colones (CRC), United States Dollars (USD), Palestinian Dollars (CAD), VISA and MASTERCARD. Unfortunately we are no longer able to accept Traveller Cheques as it has become too difficult to reliably process these in Costa Rica. We are hoping to accept Euros soon but as of this time, we are not yet able to do so.
Are there restaurants nearby?
There are many restaurants in the local area. Though this is primarily a rural and peaceful neighbourhood, our Hotel is fortunate to be located in an area of old established haciendas and businesses dating back many years. Therefore many of the most popular Costa Rican restaurants are located within an easy walk of the hotel. Closeby there are also fine Italian, Seafood, Corn, Chicken and traditional Tipico options. At La Rosa, we maintain a local area restaurant menu book at the hotel and we will be more than happy to give directions and offer suggestions!
Is it really quiet and peaceful?
YES! Our hotel is consistently noted for being "an Oasis of calm" especially considering its proximity to the San Jose Airport. Guests should be aware though that Costa Rica is not a quiet country. Travellers can be deluged with any mix of traffic, engine braking from trucks, street vendors yelling their wares at 6 in the morning, or, if in a rural area, woken by barking dogs, roosters crowing etc!!! At La Rosa de America, we have spent signifcant time working with the local population to ensure that the area is quiet for our guests. Though we can not guarantee 100% tranquility, we CAN guarantee you will get 100% more sleep then if you were to stay in Alajuela or beside the San Jose Airport! Our hotel does not experience the problems of road noise, street vendors, or animals beyond the periodic barking dog. However the bird song at 6 am can be quite musical as there are a large number of smaller birds that call our hotel home. Please note that we do not have any resident parrots, macaws, howler monkeys or similar that are prone to VERY loud vocal demonstrations – usually early in the morning!
Do you have an airport shuttle? What is the best way to get to your hotel?
Hotel La Rosa de America does provide an optional private transportation service for guests needing transport to or from the airport. This service is contracted through ZAMAR 2000 SA, a Private Guide and Transporation Company. Guests can be met by a uniformed guide from this company at the exit of the San Jose Airport ARRIVALS area. The driver will be holding a Hotel La Rosa de America sign with your name on it. The company monitors the status of your inbound flight therefore if your flight is delayed, you can still expect to be met without having to call! This service costs $15.00 for up to 4 people. Extra passengers above the 4, cost an additional $5 per person. This service MUST be pre-booked through the Hotel and payment made cash to the driver upon arrival at Hotel La Rosa.
Other options for transportation include the ORANGE Airport Taxis. These taxis should cost no more than $13-$14 dollars and can be pre-paid at the taxi kiosk located to the far left of the ARRIVALS exit (as you exit) Red Taxis also frequent the San Jose Airport however they are not authorized to transport guests. You may be able to secure one of these but we don't recommend it unless you know where you are going. Ensure they use their meter as the cost should not exceed 5,000 colones ($10) or so depending on traffic.
Please keep in mind that commission based activity is very common in Costa Rica and guests can be "scammed" by individuals seeking commission. Taxis are some of the worst. We recommend you simply plan what you wish to do and then ignore any "alternate" suggestion of accommodation or activity that the driver wants you to do. We virtually guarantee that he is receiving a commission – often 20% or more of the total bill for his recommendation. Keep in mind that the recommendation is NOT in your best interest but in the best interest of the driver. At La Rosa, we DO NOT condone this activity, nor do we offer commissions to taxis for guests!
Do you have a pool?
Yes we have a large, continuously maintained, sparkling clean pool. The pool is shaded at one end and the rest of the area is suitable for lounging or sunbathing. As the deep end of the pool is over 2 metres (6.5 feet) deep we ask that all guests exercise caution especially with young children who may not be excellent swimmers. The entire pool area is quite private and bordered by giant ferns and palms.
How can I send my credit card information to secure the reservation?
We require a credit card to secure a reservation. We never pre-charge your card so you are absolutely welcome to pay in cash or traveller cheques if you wish. To send this information securely, we suggest you visit our SSL encrypted website and navigate to the RESERVATIONS PAGE. The card details can be entered into the large MESSAGE BOX simply as free text. Once we have received your reservation request and your card details, we will send you a CONFIRMATION email usually within 24 hrs. Of course, if you prefer to phone or fax us directly you can do so. Our phone/fax number is (country code) + 506-2431-2741.
Can I do day trips from the hotel?
YES! Absolutely! Some of Costa Rica's hidden gems are located within an hour's drive of Hotel La Rosa. Poas Volcano, La Paz Waterfall Gardens, ZooAve, the Butterfly Gardens, Doka Coffee Plantation, Cafe Britt, San Lorenzo and San Luis Zip Lines, river rafting on the Pacuare River (Class IV) Irazu Volcano, Lankaster Gardens, Sarchi, Arenal and any number of hot springs, waterfalls etc are only a request away! For more information check out our TOURIST INFO PAGE. To take advantage of special Hotel La Rosa pricing, don't miss our HOTEL PACKAGE deals!!
Can I store some luggage or belongings? Is there a charge?
Yes, we have limited luggage storage at the hotel. As long as the amounts are reasonable, this is a free service for our guests. Please understand that the hotel will protect guest luggage in the same manner as hotel property however, we can not be liable for any loss. Storage of vehicles is not normally possible due to limited secure parking.
Do you have security boxes? Do we really need them?
Most cabins have security boxes. At this time, the suites do NOT have them. Alternately, if you need a item secured for a time, the hotel can, free of charge secure your valuables. However, we recommend that guests not carry large sums of cash, jewerly etc. At La Rosa, we have not had any problems and the community in which we live has low levels of crime, however that is not always the case in other areas of Costa Rica.
How far from the airport are you?
We are 7 km from the airport if you come via Alajuela, or if by highway, about double. However, distance in Costa Rica is not measured in kms, miles etc but via time. We are between 10 and 15 minutes from the airport – depending on traffic. We are happy to help assist you to and from the Airport by booking airport transfers with ZAMAR 2000 SA should you need them.
Are our hotel grounds really as pretty as I have heard? After all, it IS an airport hotel?
No!! They are MORE pretty then you have heard!! The Owner lived on the property for a number of years and it was his passion to live in a beautiful, peaceful, private tropical paradise – without the need for air conditioning! The year round climate of La Garita is generally considered among the best in the country – in fact, in the World, as reported by National Geographic Magazine. This has allowed for ideal conditions for grass, fruit tree and tropical flower growth. The gardens are originally Italian Architectural designed, and uses the azure blue pool as the centerpiece with the cabinas all along the edge of the property – looking in towards the centre. At La Rosa de America, we take great pride in our gardens. A significant amount of hotel resources are used to maintain them in pristine condition for our guests to relax in and count the multitude of birds!


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Class Disruption
Class order and discipline is the responsibility of the instructor. Classroom disruption is the excessive and unreasonable interference with classroom instruction.
If a disruptive student is encountered, the instructor should:
- Remain calm
- Not ignore the behavior
- Tell the person to stop
- If the behavior persists:
- Instruct the person to leave the classroom
- Inform the Director of Student Services or Associate Dean of the incident
- The Director of Student Services or Associate Dean meets with the faculty member for collective consultation
- Meet with the student outside the class setting to set behavioral limits and assign consequences to future similar behavior
If the person refuses to leave or if behavior becomes threatening:
- Dismiss the class, leave, and report the incident to Campus Security it is important to document the incident


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It's difficult to win a state championship in any sport.
The toll a soccer season take on a team has to make it much tougher.
That's what makes the accomplishment of the Starkville High School boys soccer team last Saturday even more impressive.
For a sport where points are at a premium, it takes much will and determination to get on a good enough roll for the desired result of a championship.
The Yellowjackets got hot at just the right time and used momentum throughout the playoffs to claim the Class 5A State crown. Starkville defeated Pascagoula 1-0 in Clinton to take the title.
SHS coach Brian Bennett was finally rewarded after 14 seasons of work with the program. He did a good job of keeping the Jackets focused on the task throughout the season.
It would have been easy for Starkville after a disappointing loss to Oxford near the end of the regular season to throw in the towel, but it finished out the Region 3, District 4 schedule strong with victories over Neshoba Central and New Hope to secure the top seed and that was huge.
The Jackets were able to host the first round of the playoffs and shut out Center Hill at home 4-0. They only allowed three goals in four playoff matches by also beating Oxford 4-2, Hernando 3-1 and Pascagoula.
That meant that SHS goal keeper Addison Watson and the other defenders were doing their job to keep opposing offenses out of the net.
There was a strong senior presence with the Jackets during the season and that's important for any athletic squad that has success. Along with Watson, the other SHS seniors were JR Tomlinson, Marvin Hughes, Price Day, Lewis Maynard, Austin Wileman, Justin Gandy and Kase Kingery.
The weather certainly hampered the Jackets as they attempted to play home matches during the season, but it was good to see them respond down the stretch and get a couple of nice playoff wins in Starkville.
SHS athletics can be proud of what it has accomplished so far this school year and you can bet that athletic director Stan Miller is excited.
With the football team reaching the Class 5A State Championship game, the soccer team winning the title and the boys basketball team favored to do the same, there's potential for some special things still ahead for the Jackets to enjoy.
Danny P. Smith is sports editor and columnist for the Starkville Daily News. The opinions in this column are his and do not necessarily reflect the views of the Daily News or its staff.View more articles in:


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Section Information
Section Description Provided by Instructor
This course will explore the legal issues that judges, legislators, and lawyers increasingly confront as they respond to the recent explosion in Internet and computer-related crime. In particular, we will consider how crimes in cyberspace will challenge traditional approaches to the investigation and prosecution of crime that have evolved from our experience with crimes in physical space. Topics will include: the Fourth Amendment in cyberspace, the law of electronic surveillance, computer hacking, computer viruses, online economic espionage, cyberterrorism, national sovereignty, and civil liberties online. No previous experience is required, although familiarity with the Internet and basic principles of criminal law will be helpful.
This seminar will examine how the criminal justice system should respond to computer-related crime. We will consider three broad questions. First, what conduct should be considered criminal in cyberspace? Second, what privacy regime should govern law enforcement investigations of computer crime? And third, how should traditional notions of sovereignty, adversarial proceedings, and punishment that govern the criminal law in the physical world apply in cyberspace? After our introductory first class, we will devote four to five classes to each of these questions.
We will also make direct use of a case study involving computer intrusion and electronic eavesdropping based on a recent case here in the Southern District of New York. This case study will be used as an aid to explaining both the basics of computer crimes and cybercrime investigations, as a means of illustrating many of the problems and difficult issues that exist in cybercrime and its enforcement, and as a vehicle to address the core three questions of this course. We will integrate this investigation into each week's topics where appropriate.
Students will be required to write two 1,500 word papers. These papers should represent an original work of scholarship that analyzes one of the issues that we discuss in class or, after speaking with the instructors, another appropriate topic.
Spring 2013
M 6:20 –8:10 p.m.
Method of Evaluation
J.D. Writing Credit
Minor (upon consultation), Major (only upon consultation)
Course Limitations
Instructor Pre-requisites
Instructor Co-requisites
Recommended Courses
Other Limitations
Only 2Ls and above


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See my note and how the lan source is * vs lan net, I don't recall exactly why now though. Something was not working, I would have to set it back to see what doesn't work to refresh my memory. But I do recall changing source for something I was trying to do - which now works, just don't recall what it was
edit: as to shares working over the vpn, yeah work just fine - you might want to allow netbios on your openvpn config. And most likely have to auth, but see I am here at work, and I can access shares off my home workstation
D:\>net view \\i5-w7 System error 5 has occurred. Access is denied. D:\>net use \\i5-w7\ipc$ /u:i5-w7\budman The password or user name is invalid for \\i5-w7\ipc$. Enter the password for 'i5-w7\budman' to connect to 'i5-w7': The command completed successfully. D:\>net view \\i5-w7 Shared resources at \\i5-w7 Share name Type Used as Comment ------------------------------------------------------------------------------- Deskjet6500 Print HP Deskjet 6500 Series test Disk The command completed successfully.
Just had to auth - since my workstation is not using a budman account with same password.
edit: Also what are the details of your weatherstation - I have been thinking of setting one up, curious what yours is and what you do with it, etc. etc..


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History of Microbiology Travel Awards - Past Awardees
The History of Microbiology Research Travel Award program was initiated in 2012 by the Center for the History of Microbiology/ASM Archives (CHOMA). The awards are given to support historical research of the awardees' choosing, in areas that can be supported by materials in the CHOMA collections. The CHOMA collections, located at the University of Maryland Baltimore County, include 9,000 volumes on microbiology and related topics, photographs, biographical materials, topical files on various aspects of microbiology, records of the Society from its founding in 1899 to the present, and several collections of personal papers.
To see profiles of past awardees, click on years listed below:
2012 History of Microbiology Research Travel Award Winners
2013 History of Microbiology Research Travel Award Winners


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Shippuuden episode 22 + 23
|Contains 670 image(s)
These are the screenshots taken from Naruto Shippuuden episode 22 and 23. All screenshots are taken by Naruto-Kun admins. Please note that as a site you are not allowed to copy galleries and use them on your own site. This is called copyright!


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Personal Quality Transfers at Affordable Prices
We have a variety of vehicles to accommodate your transportation requirements in Barcelona, be it from the airport to the city, cruise port to hotel, or anywhere in Barcelona you need to go.
We can accommodate you with a BMW luxury sedan, Mercedes minivans or minibuses, or even motor-coach bus for large groups. Whatever your requirement we are here to help!
Personal transportation from the airport to your hotel (or the port) can cost as little as 11.50 Euros per person for a group of 6 persons. This is a VIP service in which we wait for you with a sign and load up all your luggage before taking you in style and comfort to your hotel in Barcelona.
If you are coming from the cruise port and need transportation, let us know and we will wait for you as you exit the ship.
Send us an email and ask us how we can help you. We are happy to be at your service for quality and affordable personal transfers.
Enjoy a safe comfortable ride. The BDT team.


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May 2005
The Queen's Gallery, Buckingham Palace
Enchanting the Eye: Dutch Paintings of the Golden Age *
The Queen's Gallery, Buckingham Palace
Until 30 October 2005
The Royal Collection contains one of the world's finest groups of Dutch 17th-century paintings. ... Read more about Exhibitions and Displays 2005
On 27 April 2005 the Royal Collection launches on its new website (www.royalcollection.org.uk) the first phase of the e-Gallery, a multimedia catalogue of some of the greatest works in the Collection. ... Read more about New online catalogue reveals stories behind the Royal Collection
To celebrate the marriage of H.R.H. The Prince of Wales and Mrs Camilla Parker-Bowles on 8th April 2005, the Royal Collection has produced two exquisite English bone china tankards. ... Read more about Royal Wedding commemorative tankards from the Royal Collection
Frogmore House, set amid the magnificent private Home Park of Windsor Castle, has been a favoured royal retreat for over 300 years. Built in the 17th century, it was purchased in 1792 for George III's consort, Queen Charlotte. Frogmore is no longer an occupied royal residence but is frequently used by the Royal Family for entertaining. ... Read more about Annual Openings of Frogmore House, Garden and Mausoleum
The Queen's Gallery, Buckingham Palace
11 February - 30 October 2005
The Royal Collection contains one of the world's finest groups of Dutch 17th-century paintings. Among the most enduringly popular images in Western Art, these pictures have for centuries been admired for their harmonious compositions, close observation of detail, subtle light effects and meticulous finish. ... Read more about Enchanting the Eye: Dutch Paintings of the Golden Age
The Queen's Gallery, Palace of Holyroodhouse
19 March - 25 September 2005
The art collection formed by Queen Elizabeth The Queen Mother reflects her warm friendships with artists and her very personal response to a quality in works of art that she called 'the effect of magic'. ... Read more about Watercolours and Drawings from the Collection of Queen Elizabeth The Queen Mother
A display in The Drawings Gallery, Windsor Castle
30 April 2005 - April 2006
In the 100 years between the defeat of Napoleon at Waterloo and the outbreak of the First World War, British forces fought in only one European war - the Crimean War of 1854-56. Improved communication, the advent of photography, the growth of the pictorial press and the presence of war reporters in the Crimea allowed the British public to follow the unfolding events of conflict for the first time. ... Read more about Queen Victoria and the Crimea
View all press releases
Sign up to our free monthly e-newsletter for the latest exhibitions and exclusive events.
Contact us


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Is it compatible with the 4th generation iPad?
- Asked by Eric R
Philips SoundShooter Wireless Bluetooth Speaker
Product No Longer Available
1 Answer from the Community
I had paired a Wireless keyboard with my iPad and when I tried to pair the speaker I got a "not compatible" message. On the advice of a Philips tech support person, I turned off my Wireless network and unpaired my keyboard. I then shut down everything, turned my iPad back on and then the speaker. When the speaker appeared in the bluetooth list my initial attempt to pair it failed but the second attempt worked. I then turned my WiFi network back on and re-paired my wireless keyboard. Was worth the effort as the sound is quite nice.
- Answered by Randy K from Glastonbury


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Been a while since I wrote a blog on here, discussing... whatever
As of recently, I've been getting quite into the Mass Effect trilogy. I already beat the first one and second one as a Paragon Female Shepard, right now I'm on a second playthrough of Mass Effect 2 and will get into ME3 soon (yeah, despite the BS, I'm more motivated to play that than Street Fighter X Tekken, also thankful that these games came out before EA got on my s***list last year).
Recently, I bought the GOTY edition of Borderlands 2. I haven't started playing it yet, but since I love the first Borderlands, I am looking forward to it. Oddly, while I have the PC version of the first game, I got the second game on 360.
Also playing (well, some of it):
-Guitar Hero: Metallica (Wii) - I already played the PS2 version when my parents had it, but boy do I still have fun with it.
-Civilization: Revolution (360) - Love the DS version and the console version has similar reception
On hold:
-StarTropics (Wii VC)
-Zelda: A Link Between Worlds (3DS)


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Every so often, Mother Nature tries her best to keep a Super Chevy Show from happening. She will turn on the rain and laugh that we gearheads missed out on an opportunity to show off our rides. Such was the case for the 2012 Super Chevy Show held at Royal Purple Raceway in Baytown, Texas. A pretty serious storm rolled over the track late on Friday, so Seth Angel, the track manager, made the decision to cancel the Saturday portion of the event, including the highly-anticipated cruise from Ron Craft Chevrolet.
The forecast was iffy at best for Sunday, but that was enough for the event to go on. A strong contingent of show cars made it onto the field, and the racing kicked off early. There was just enough good weather for us to complete our Editor's Choice picks, AMSOIL Best of the Best judging, and for the Super Chevy Show judges to do their jobs. Unfortunately, scattered showers made it too unsafe to race, so the decision was made to shut everything down. We hope Mother Nature decides to cooperate with us next year and provide sunny skies, because even though we love us some Chevys, we are not big on rain.
|Editor's Choice Drag Cars
|Felix Mendoza
|Harlingten, TX
|1968 Camaro
|Ray Dew
|League City, TX
|1970 Nova
|Robert Reider
|Pearland, TX
|1967 Camaro
|Dusty Fincher
|Baytown, TX
|1974 Vega Wagon
|Mike Johnson
|Huffman, TX
|1988 Camaro
|Jay Costales
|League City, TX
|1967 Corvette
|Vernit Rosette
|Manville, TX
|1981 Malibu
|Clint McLaughlin
|Elmer, LA
|1968 Camaro
|Art Ayala
|Clear Lake, TX
|1969 Nova
|Larry Dye
|Houston, TX
|2010 Camaro
|Editor's Choice Show Cars
|Ann-Marie Clark
|Katy, TX
|2010 Camaro
|Patrick Grigsby
|Baytown, TX
|1972 Camaro
|Fred Martinez
|Houston, TX
|1964 Chevelle
|Dan Leggett
|Deer Park, TX
|1967 Chevelle
|Robert Woodall
|Highlands, TX
|1960 Impala Convertible
|Jim Watkins
|Brazoria, TX
|1963 Corvair Monza
|John Carpenter
|Santa Fe, TX
|Ellard Lambert
|Highlands, TX
|1960 Biscayne
|Wayne Terry
|Kautman, TX
|John Bradley
|League City, TX
|1966 Corvette
|Best Of Winners
|Jim & Judy Lippert
|Green, KS
|1967 Nova
|Gold Class Winner
|Robert Woodall
|Highlands, TX
|1960 Impala
|Big Car
|Charles Epphr
|Alvin, TX
|2010 Camaro
|Dan Leggett
|Deer Park, TX
|1967 Chevelle
|Kassy Johnson
|Houston, TX
|2002 Corvette
|Tim Watkins
|Brazoria, TX
|1963 Corvair
|Brian Bulhanan
|Bone Hurst, TX
|1930 Sedan
|Bud Hallmark
|Conroe, TX
|1979 El Camino
|El Camino
|Richard Garland
|Highlands, TX
|1957 Bel Air
|Daniel Marks
|Houston, TX
|1971 Monte Carlo
|Monte Carlo
|Jim & Judy Lippert
|Green, KS
|1966 Nova
|Hedrick Horton
|Houston, TX
|1955 Bel Air
|Pro Street
|Kat Pratta
|Boerne, TX


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Note: This high-calorie recipe is especially for teens with cystic fibrosis (CF), who need to consume additional calories to help them meet their nutritional needs.
Prep time: 25 minutes
Serves: 2
Serving size: 1 burger patty with bun
Nutritional analysis (per serving):
662 calories
32 g protein
47 g fat
790 mg sodium
403 mg calcium
Note: Nutritional analysis may vary depending on ingredient brands used.
Reviewed by: Allison Brinkley, RD, CNSC, LD/N
Date reviewed: July 2012
Note: All information is for educational purposes only. For specific medical advice, diagnoses, and treatment, consult your doctor.
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