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Tourism Perth West Australia 2010
Tourism media Kit August 2010
AusWaThai distribution to Thailand for Travel Perth West Australia links at www.auswathai.com western australia is one of the world's largest states, with enough diversity for an entire continent. At any given time it feels like summer somewhere in Western Australia. But here the predictability ends. Within our 2.5 million square kilometre home, we could fit over 10 United Kingdoms. But what you'll actually find here are some of the whitest beaches in Australia, the largest collection of wildflowers on earth, and the only horizontal waterfalls in the world. Quite extraordinary really. westernaustralia.com AusWaThai distribution to Thailand for Travel Perth West Australia links at www.auswathai.com Tourism Western Australia Level 9, 2 Mill Street Perth WA 6000 Australia Tel: Fax: + 61 8 9262 1700 + 61 8 9262 1735 tourism.wa.gov.au westernaustralia.com Disclaimer: All information contained in this guide was correct at the time of printing. Tourism WA accepts no responsibility for any person claiming they have been misled or deceived by any matter published herein. Front cover (large): Twilight sailing Swan River, Perth. Bottom (left to right) Wine tasting, Margaret River Wine Region. Couple in field of wildflowers, Australia's Golden Outback. Horizontal Waterfall, Australia's North West. The Pinnacles, Australia's Coral Coast Opposite page: Whale shark, Ningaloo Reef. contents Experience Extraordinary in Western Australia ............................................................... 2 Western Australia Map ...................................................................................................... 3 Western Australian Tourism Regions ............................................................................... 4 ExperiencePerth � �Australia'sCoralCoast �Australia'sGoldenOutback �Australia'sSouthWest �Australia'sNorthWest TourismWesternAustralia'sBrandPositioning .............................................................. 9 WesternAustralia'sExtraordinaryFacts........................................................................ 10 NewProductInformation ................................................................................................ 15 ediaBites...................................................................................................................... 28 M Nature � PerthStyle � IndigenousTourism � �Digital UltimateExperiences � FoodandWine � CulturalExperiences � AirlineServices ............................................................................................................... 51 DigitalMarketing ............................................................................................................. 52 InternationalArrivals....................................................................................................... 53 Economy and Employment ............................................................................................. 54 Tourism Western Australia 1 experience extraordinary in western australia! Extraordinary experiences await you in Australia's largest and most diverse State! Western Australia is in fact, one of the largest states in the world. The landscape is inspiring in its beauty and grandeur, including pristine beaches, rugged gorges, unique rock formations and secluded waterfalls. The climate is also varied, from the Mediterranean climate of the south, to the tropical climate of the north, meaning that you can find summer in Western Australia at any time of year. Western Australia is divided into five distinct tourism regions, each offering a diverse range of extraordinary experiences to impress even the most discerning travellers. Tourism regions include Experience Perth, Australia's Coral Coast, Australia's South West, Australia's Golden Outback and Australia's North West. The Experience Perth region, including the capital city of Perth, offers an easy-going, natural lifestyle surrounded by the beautiful Swan River, Kings Park and Botanic Gardens and the Indian Ocean. From the city, head to the South West for world class food and wine, beautiful beaches, luxury accommodation and forests of tall trees. The Golden Outback is where you'll find historic townships, scenes of spectacular desert wilderness, outback characters, gold rush history, and the beaches of the Southern Ocean. The Coral Coast, located north of Perth, is home to awesome marine life, endless white sand beaches and the warm, turquoise waters of the Indian Ocean. If it's an Aussie frontier adventure you're after, head further north to the Kimberley in the North West and discover one of the world's last true wilderness areas. Whether you're after an outback adventure, a relaxing holiday by the beach, a gourmet tour filled with fine food and wine, or an action packed schedule of water sports and thrill seeking, Western Australia offers extraordinary holiday experiences. Left to right: Swimming with a manta ray at Ningaloo Reef. King George Falls, Kimberley. Kings Park and Botanical Gardens, Perth. 2 Tourism Western Australia Kununurra Broome Australia's North West Port Hedland Karratha Exmouth Tom Price Carnarvon Australia's Coral Coast Geraldton Australia's Golden Outback Experience Perth Perth Mandurah Bunbury Margaret River Kalgoorlie - Boulder Esperance Australia's South West Albany Tourism Western Australia 3 experience Perth Visitors to Western Australia's capital city, Perth often remark on the friendly, laidback environment that welcomes them. Perth is the only capital city in Australia where you can choose to either explore a world-class wine region, picnic in one of Australia's oldest conservation areas or watch the sun set over the ocean, all within 30 minutes from the city. And with more hours of sunshine than any other capital city in Australia, which ever activity you choose, chances are that there will be a blue sky overhead. It's no wonder Perth has been voted as one of the world's most liveable cities. A visit to the world's largest inner city park, Kings Park and Botanic Gardens, is a must for any visitor to Perth. Enjoy lunch at one of the restaurants or cafes, or pack a picnic and enjoy the breath-taking views over the city skyline and Swan River. The new Indigenous tour of the park provides a fascinating insight into life before European settlement. The beach plays an important role in Perth's culture and with 19 in the metropolitan area to choose from, it's easy to find your own slice of white sand to soak up the sun. Try surfing at Scarborough Beach, or simply relax and watch the sun set over the Indian Ocean from Cottesloe Beach. While you're in Perth you can also get your fill of culture. The Art Gallery of Western Australia features a permanent collection of some of Australia's most famous artists. Their Indigenous art collection is one of the best in the world. The quaint holiday island of Rottnest is just a short ferry ride from Perth, Fremantle or Hillary's Boat Harbour. Here, you can snorkel over shipwrecks, spot quokkas � the island's unique and friendly marsupial, relax on the beach, or throw in a fishing line. There are no cars on Rottnest so pedal power is king. A little further south of Perth, you can swim with dolphins in the ocean at Rockingham or take a cruise and watch them play in Mandurah's waters. A visit to Western Australia's oldest wine region, the Swan Valley, is a must for food and wine lovers. Spend the day visiting the many restaurants, wineries and microbreweries to sample the quality local produce. Need some nightlife? You'll find Perth has a lively and original music and arts scene. Northbridge, Leederville, Subiaco, Mt Lawley and Fremantle are full of bars and restaurants, pubs and clubs. Fremantle is considered the best preserved example of a 19th century port streetscape in the world, with its world-famous heritage buildings and a fascinating maritime and convict history. Soak up the laidback ambience, chill-out in a street caf�, enjoy fish and chips fresh off the boat at the Fishing Boat Harbour; or a cleansing pale-ale at an award winning microbrewery. Visit experienceperth.com for more information. Top right: A Swan Valley vineyard. Fishing Boat Harbour, Fremantle. Bottom: Cottesloe Beach, Perth. 4 Tourism Western Australia australia's coral coast Situated north of Perth, the Indian Ocean of Australia's Coral Coast is teeming with a myriad of colourful marine life including humpback whales, dolphins, turtles, dugongs and schools of colourful tropical fish. On your way north be sure to stop at the Nambung National Park to see the Pinnacles, regarded as one of Australia's most unique landscapes. You can walk amongst these incredible limestone spires that rise eerily out of the sand, some several metres tall. It's the only place in Australia like it. Head further north to Ningaloo Reef or Exmouth to become one of the lucky few who can say they've swum alongside the biggest fish in the world � the mighty whale sharks. Whale sharks pass by the coral coast each year from April to July following the mass spawning of coral in the area. Easily accessible from shore, Ningaloo Reef is the largest fringing reef in the world and one of the most the biodiverse. Its unique attributes have attracted national and world-wide attention including a recent nomination for World Heritage listing. The Ningaloo coast is one of the few regions in the world where whale sharks congregate regularly and is widely considered to be one of the best places to swim with them. Visitors can swim with these harmless gentle giants by joining one of the specialist whale shark tour boats that operate out of the small coastal towns of Exmouth and Coral Bay. There's also the chance to swim with graceful manta rays, or snorkel over the reef which is only a few metres from shore. No overcrowded pontoons here � it's just you, a mask and fins, and the most awe inspiring marine life you're ever likely to see. Pristine waters make visibility excellent and WA's warm weather means you hardly ever need a wetsuit. Dolphins are found along the coast and there are many opportunities to interact with these inquisitive creatures � feed them at Monkey Mia in the Shark Bay World Heritage area or watch them at play. You'll also find an array of interesting and enjoyable marine activities along the coastline. Explore deserted islands of the Dampier Archipelago and the Abrolhos Islands or chase some waves off Kalbarri and Geraldton. Inland, the wildflowers on display in between July and November, the wildflower season rivals the coral for colour and is one of the State's best loved natural attractions. Visit australiascoralcoast.com for further information. Top right: Wildflowers in the Coalseam Conservation Park. Swimming with a whale shark at Ningaloo Reef. Bottom: Dolphins at Monkey Mia. Tourism Western Australia 5 australia's golden outback For history, heritage and high adventure, head to the Gold Rush country of the 1890s. Western Australia produces 75 per cent of the country's gold and has approximately two thirds of Australia's gold resources. In Kalgoorlie, the site of one of Australia's biggest gold rushes, you can visit the biggest open-pit gold mine in Australia and Australia's only Mining Hall of Fame. Kalgoorlie remains Western Australia's largest goldfields town and is famed for its fascinating gold rush history, fabulous old buildings and old gold miners' ghost towns. Here you can take a step back in time and pan for gold, take a tour of the Super Pit Mine and mix with the colourful characters at the many pubs, nightclubs, cafes and restaurants that line vibrant Hannan Street. While you're in the Golden Outback, check out worldfamous sculptor Antony Gormley's life size figures contemplating the salt flats of Lake Ballard near Menzies. Wildflowers flourish here too. During the wildflower season, the region is covered in an artist's palette of colour. And to see Australia's whitest beach, bush and bunking down under the stars, head south to Esperance � a place so relaxed even the kangaroos sun bake on the beach. The authentic way to see the real outback is by four wheel drive. And if you want to meet some locals as well as wildlife, make sure you stay at a pub, farm or station along the way. Visit goldenoutback.com for further information Top (left to right): Driving on an outback road. Mount Augustus. Large image: Kangaroos at the beach, Esperance. 6 Tourism Western Australia australia's south west Named one of the world's Top 10 Regions in Lonely Planet's BEST IN TRAVEL 2010, The South West of WA is famous for its internationally renowned forests, beaches and wineries. The Margaret River Wine Region is the only wine region in Australia where you can experience stunning beaches, tall-timber forests, premium wineries, worldclass surfing and caves all in the one place. The Margaret River Wine Region is one of the largest and most diverse wine regions in Australia. For generations, the warm climate and ideal soil conditions have drawn winemakers from around the globe. Now, Western Australia's wineries are recognised as some of the best in the world � while still maintaining a warm and personal approach. While Margaret River is one of Western Australia's most popular tourist destinations, nearby towns of Busselton, Dunsborough and Yallingup in the Margaret River Wine Region and Pemberton, Denmark and Albany further south also attract their fair share of local and international visitors alike. Once you've found your favourite wine, it's tempting to pick up a supply of local cheeses, chocolates and ice cream, and cocoon yourself at a luxury retreat. Indulgent spa treatments, gourmet food and your favourite person = the perfect escape. There are also some amazing natural attractions to discover `down south' as the locals call it. Wild surf beaches alternate with secluded bays. You can paddle down peaceful rivers or search for whales at sea. Tall tree forests, underground caves and dramatic sea cliffs make a visit to this region truly unique. And when it comes time to rest, accommodation ranges from rustic wood cabins in the middle of the forest, to five star luxury resorts. Like the wine, there's something to suit everyone's taste and budget. Visit australiassouthwest.com for further information. Top (left to right): Surf's up at Injidup Beach, near Yallingup. wine tasting, South West Region. Bottom: Boranup Forest, Margaret River Wine Region. Tourism Western Australia 7 Left to right: Hamersley Gorge, Karijini National Park. Horizontal Falls, Kimberley. Cable Beach, Broome. Large image: Bungle Bungle Range, Purnululu National Park. australia's north west The North West of the State is a vast wilderness area waiting to be explored. Located near Tom Price in the Pilbara region, The Karijini National Park is a must see. Home to some of the oldest rock formations in the world, dating back two billion years, Karijini is one of Australia's largest and most spectacular national parks featuring dramatic gorges and waterfalls, which are easily accessible. For an indigenous perspective on the area, stop by the Interpretive Centre as you enter the park. The Dampier Archipelago and Burrup Peninsula in Western Australia's north is one of the richest sites in the world for prehistoric rock engravings, with more than 10,000 Aboriginal engravings in more than 500 recorded sites, dating back 30,000 years. View some of the rock art on The Jaburara Heritage Trail, near the coastal town of Karratha. A 3.5 kilometre (2.2 mile) walk, the trail provides a fascinating insight into the traditional inhabitants of WA's West Pilbara Coast, the Jaburara people. The spectacular Kimberley region was recently announced as one of a handful of Australian regions to be included in Tourism Australia's National Landscapes Program and will feature prominently within Australia's future international tourism marketing. The Kimberley is Western Australia's first region in the National Landscapes Program which highlights iconic destinations across Australia. As you explore the Kimberley it's easy to believe you're the first person to ever visit the area that is until you stumble across ancient rock art. The Bradshaw paintings, or Gwion Gwion, near the Gibb River Road are thought to date back to the last ice age. Perhaps the oldest `artwork' is the Bungle Bungle Range in World Heritage listed Purnululu National Park. Mother Nature spent 20 million years eroding these huge orange and black `beehives' into a state of perfection. The Kimberley coastline is equally breathtaking. With 22 kilometres of white sand, kissed by warm, crystal waters, Cable Beach, Broome is justifiably world famous. A luxury cruise is a great way to explore the Kimberley coast, rivers and gorges. Make sure you include the Buccaneer Archipelago on your itinerary. The fishing is amazing, and the Horizontal Waterfall spectacular. Created by the large tidal movement of the Kimberley, the Horizontal Waterfalls is the only place in the world this can be found. Get up close by taking a boat ride through the falls. Whether you choose to travel by four wheel drive, charter plane or luxury cruiser, this ancient landscape will leave you feeling both inspired and humbled. The epic landscapes of the Kimberley region were made world famous in 2008 as one of the stars of Baz Luhrmann's movie, Australia. Visit australiasnorthwest.com for further information. 8 Tourism Western Australia western australia's extraordinary Brand Positioning Western Australia offers a host of extraordinary landscapes, people, culture, events and experiences that are exclusively available in WA. These unique features are the inspiration behind Tourism Western Australia's new brand, Experience Extraordinary. This dynamic new brand was designed to appeal to curious, open minded and adventurous travellers who are interested in exploring unique landscapes. Just a few of the State's natural wonders include the Bungle Bungle Range in the World Heritage listed Purnululu National Park, Ningaloo Reef - the largest fringing reef in the world, Lucky Bay � Australia's whitest beach, the largest collection of wildflowers on earth and our capital city, Perth is the sunniest in Australia. WA's extraordinary experiences set it apart from other destinations and our new brand capitalises on these unique attractions. Our enriching, life enhancing experiences promise to reward visitors to this remarkable State. The facts say it all. Western Australia truly is extraordinary. The Extraordinary Taxi Ride took 22 passengers from all over the world to Western Australia's most exceptional attractions. The taxi ride was the first of many campaigns to bring the new brand to life, illustrating the rationale behind the marketing concept in a series of short films available for viewing online and through local, national and international media coverage. Visit extraordinarytaxiride.com for further information. One Of the wOrld's best kept secrets is arOund 350 milliOn years Old. Until the early eighties, this wonderful range of multi-coloured cone shaped sandstone rocks was known only to local Aboriginal people. It is now, as it has been for millions of years, an extraordinary sight which captures the imagination. Something truly worthy of its World Heritage status. Bungle Bungle Range, The Kimberley, Western Australia. South West Region, We stern Austral ia. w elco m e to to p ten pl on e of th e ac pl an et. as es on th e ch osen by lo nely pl an et. co mi ng so on ; th e ex tr ao rd in ar y ta xi rid e. extra ordin aryta xirid e.com Tourism Western Australia 9 western australia's extraordinary facts WESTERNAUSTRALIA � WesternAustraliaishometomorethan 12,000 species of wildflowers, the largest collection of wildflowers in the world. Over 60% of these species can be found only in Western Australia. The wildflower season starts in June in the north of the state and sweeps south, finishing by November � meaning you can enjoy different species at various times and destinations. � WesternAustraliaisoneofthelargest states in the world, with a landscape that is inspiring in its grandeur and includes pristine beaches, rugged gorges, unique rock formations and secluded waterfalls. The climate is also varied, from the Mediterranean climate of the south, to the tropical climate of the north, meaning that you can find summer in Western Australia at any time of year. At 2.5 million square kilometres, the United Kingdom could fit into WA ten times over. � WesternAustraliahasmorebeaches and the longest coastline of any state/ territory in Australia. It is also home to some of the whitest and most pristine beaches in the world. EXPERIENCEPERTH(EP) � KingsPark&BotanicGardensinPerth, Western Australia, is one of the largest inner-city parks in the world - at more than 400 hectares (988 acres) it is larger than New York's Central Park. Showcasing some of the world's most unique flora, here you will find towering trees, natural bushland, lakes, grand lookouts and sculpted botanical gardens. � ThevibrantportcityofFremantle, Western Australia, boasts the best preserved example of a 19th century port streetscape in the world, with its world-famous heritage buildings and a fascinating maritime and convict history. Soak up the laid-back ambience, chillout in a street caf�, enjoy fish and chips fresh off the boat at the Fishing Boat � WesternAustraliahasoneofthelongest Harbour; or a cleansing pale-ale at an whale-watching seasons in the world, award winning microbrewery. running from June until December each year and stretching the length of the � PerthistheonlycapitalcityinAustralia West Australian coast. The largest where you can choose to either explore population of humpback whales in the a world-class wine region, picnic in one world migrate along the pristine waters of Australia's oldest conservation areas of the Kimberley coast, using the area or watch the sunset over the ocean, all as a breeding and calving ground. In within 30 minutes from the city. And with many places along the coast you can more hours of sunshine than any other see whales from shore, or join one of capital city in Australia, which ever the many whale watching tours. activity you choose, chances are that there will be a blue sky overhead. It's no � WesternAustraliaishomeofthe wonder Perth has been voted as one of outback in Australia, with the largest the world's most liveable cities. outback expanse in the country and endless adventure options. It's also one the best destinations in the world to view � RottnestIslandboastssomeofthe world's finest beaches and bays, as night skies � you have never seen so well as unique animal and plant life. A many stars. short ferry ride from Western Australia's 10 Tourism Western Australia Left to right: Boab tree near Kununurra. Swan Bells, Perth. Shopping King Street, Perth. capital city Perth, Rottnest is a car free zone and home to the world famous quokka, a unique marsupial that is only found in Western Australia. � Perth,WesternAustralia,hasplentyto tempt shoppers with over 900 specialty shops that can be enjoyed seven days a week. Fashion lovers should head to the King Street precinct housing leading fashion houses including Gucci, Louis VuittonandTiffany&Co.Therearealso unique opportunities to purchase jewellery items made from gold nuggets, Argyle diamonds, Australian opals and Broome pearls. � Hometotheworld'sgreatestcollectionof investment gold bars and Australia's largest natural nugget collection, the Perth Mint in Western Australia is the world's oldest gold mint still operating from its original premises. A member of an elite group of world mints whose pure gold, silver and platinum legal tender coins are trusted without question, visitors to the Perth Mint can join a gold pour tour and see liquid gold transformed into a bar in the original melthouse and fine jewellery. � TheSwanBellsinPerth,Western Australia, is one of the largest musical instruments on earth. You can even try ringing the bells, which can be heard across the city. AUSTRALIA'SNORTHWEST(ANW) � KarijiniNationalPark,inWesternAustralia, is home to some of the oldest rock formations in the world, dating back two billion years. One of Australia's largest and most spectacular national parks - amazing gorges and waterfalls are easily accessible. � TheKimberleyregionanditscoastlineis regarded as one of the world's `last true wilderness areas', more than 20 million years in the making. This is the only place in the world where you can ride the unique Horizontal Waterfalls, marvel at the beehive like formations of the Bungle Bungle Range in World Heritage Listed Purnululu National Park and cruise on Lake Argyle, the largest freshwater lake in the Southern Hemisphere and more than 20 times the size of Sydney Harbour. � TheGibbRiverRoadisAustralia'smost unique 4WD experience with more natural attractions than any other unsealed journey in the nation. The scenery along the drive is spectacular, red rugged ranges, gorgeous gorges, mystical boab trees and blue sky as far as the eye can see. At night rest at one of the stations or camp under the stars. � CableBeach,locatedinBroomeinthe North West of Western Australia, is the only place in the world where you can take a sunset camel ride on 22 kilometres (14 miles) of pristine white beach sands that fringe the turquoise waters of the Indian Ocean. Tourism Western Australia 11 � TheBungleBunglerangeintheWorld Heritage Listed Purnululu National Park, Western Australia, is the most unique range in the world, 350-million-years in the making. The Bungle Bungle range is by far the most outstanding example of cone karst in sandstones anywhere in the world! Flying over or camping in the range is an exhilarating experience. � TheNorthWestofWesternAustraliaisthe only place in the world where you can see the Staircase to the Moon. Occurring across the coastline at Onslow, Dampier, Point Samson Peninsula, Port Hedland and Broome, this natural phenomenon occurs when the full moon rises over the exposed mudflats at extremely low tide from March to October, creating the optical illusion of a staircase reaching for the moon. Staircase to the Moon is often complemented by local night markets � sample local fare, purchase crafts and delight in talented local entertainers. � Inthelate1890's,acollectionofAustralian Aboriginal rock art featuring distinctive stick like figures was seen by European eyes for the first time. Archeological dating has placed the Gyorn Gyorn paintings, sometimes known as Bradshaws, among the oldest discovered. � TheDampierArchipelagoandBurrup Peninsula in Western Australia's north is one of the richest sites in the world for prehistoric rock engravings, with more than 10,000 Aboriginal engravings in more than 500 recorded sites, dating back 30,000 years. View some of the rock art on The Jaburara Heritage Trail, near the coastal town of Karratha. A 3.5 kilometre (2.2 mile) walk, the trail provides a fascinating insight into the traditional inhabitants of WA's West Pilbara Coast, the Jaburara people. � ThelargetidalmovementintheKimberley, in Western Australia, has created one of the world's most unique attractions � the Horizontal Waterfalls. This is the only place in the world it can be found. Get up close by taking a boat ride through the falls. AUSTRALIA'SGOLDENOUTBACK(AGO) � LocatednearEsperanceinWesternAustralia, Lucky Bay is Australia's whitest beach and rated one of Australia's best beaches for its pure white sand, clear turquoise water and perfect swimming conditions. � WesternAustraliaproduces75%ofthe country's gold and has approximately two-thirds of Australia's gold resources. In Kalgoorlie, the site of one of Australia's biggest gold rushes, you can visit the biggest open-pit gold mine in Australia and Australia's only Mining Hall of Fame. � "InsideAustralia"isAustralia'slargestworld class sculpture exhibit, showcasing 51 statues and covering an area of 10 square kilometres (3.8 square miles). Located on the flat salt lake of Lake Ballard in Western Australia's outback and created by the world famous artist, visitors can walk amongst the Antony Gormley statues, which represent residents from the nearby town of Menzies. � InWesternAustraliathereisaworld-famous wave that is 300 kilometres (186 miles) inland. Wave Rock is a two-billion-year-old granite cliff, standing 15 metres (49 feet) high, 110 metres (361 feet) long and shaped remarkably like a huge wave. You can stand on Wave Rock and surf one of Australia's biggest waves! � Playafewholesattheworld'slongestgolf course � The Nullarbor Links; spanning the 1,365 kilometres (848 miles) Eyre Highway from Kalgoorlie in Western Australia. Gold nugget, Kalgoorlie. 12 Tourism Western Australia AUSTRALIA'SCORALCOAST(ACC) � NingalooReef,WesternAustralia,isone of the best places in the world for swimming with the largest fish in the sea, the gentle whale shark which grows up to 18 metres long. Ningaloo is one of very few regions in the world where whale sharks gather regularly in coastal waters and are easily accessible to visitors. � NingalooReefinWesternAustralia,one of the most biodiverse reefs in the world, is the largest coral reef in the world found so close to land, making it easily accessible from the shore. Home to a myriad of marine life, slip on a snorkel or diving gear and swim with graceful manta rays, sea turtles and schools of brightly coloured fish in the clearest turquoise water imaginable. � MonkeyMia,WesternAustralia,is renowned for its amazing 40-year wildlife ritual, where wild dolphins have a daily routine of coming close to the shore, to the delight of visitors. It is one of the best and most reliable places for dolphin interaction in the world � the dolphins visit almost daily, not just seasonally. � TheSharkBayWorldHeritageAreain Western Australia is one of only 16 sites worldwide that satisfy all four natural criteria for World Heritage listing � for its natural beauty, biological diversity, ecological processes and link to Earth's history. Shark Bay's sheltered waters are also home to the world's largest dugong population, and 10% of the world's dugong population are found here. As well as the world-renowned affable dolphins of Monkey Mia, the many bays and inlets in the region are ablaze with multicoloured sea life. The turquoise waters are so clear that docile dugongs, manta rays and marine turtles are easy to spot. � ThePinnacles,WesternAustralia,is regarded as one of Australia's most unique landscapes. You can walk amongst these incredible limestone spires that rise eerily out of the sand, some several metres tall. It's the only place in Australia like it. � ShellBeachisoneofonlytwointhe world, formed from billions of the same tiny shells made from just one type of animal. Walk across the shells along a beach that stretches for approximately 110 kilometres (68 miles) and is between seven and 10 metres (23 and 33 feet) deep, then take a dip in the azure blue waters of the Indian Ocean. � HamelinPoolinSharkBay,Western Australia, is one of only two places in the world with the oldest living marine fossils known to man - stromatolites. The mystery surrounding their origin has attracted scientists from across the globe, who have compared the find to that of a zoologist discovering a living dinosaur. Access to Hamelin Pool and the stromatolites is easy via a 200 metre (219 yard) boardwalk with interpretive signage along the way. Diving Ningaloo Reef. Tourism Western Australia 13 AUSTRALIA'SSOUTHWEST(ASW) � WesternAustraliagrowsmoreblacktruffles, one of the most expensive food items sold in the world, than the rest of Australia put together. Each year, from June to August, you can buy fresh truffles or enjoy truffles at one of WA's fine restaurants. � TheSouthWestregionofWesternAustralia has been named one of the world's Top 10 Regions in Lonely Planet's BEST IN TRAVEL 2010, and is famous for its internationally renowned forests, beaches and wineries. � MargaretRiverWineRegionistheonlywine region in Australia where you can experience stunning beaches, tall-timber forests, premium wineries, world-class surfing and caves all in the one place. The Margaret River Wine Region is one of the largest and most diverse wine regions in Australia. � Morethan1800beautifulandbizarrespecies of flowering plants, as well as a myriad of lichens, mosses and fungi, have been recorded in Fitzgerald River National Park. This represents nearly 20% of the total number of plant species in Western Australia, in an area that covers only a tiny fraction of the State. � TheValleyoftheGiantsTreeTopWalk, 10 minutes north of Walpole on Western Australia's south coast, was the first walk trail of its kind in the world. At 600 metres (656 yards) long and 40 metres (44 yards) above ground, it has been specially designed to minimise impact on the forest. Walking amongst the tall forest trees is a breathtaking experience. Left to right: The Pinnacles, Nambung National Park (ACC). Antony Gormley Statues, Lake Ballard (AGO). The Basin, Rottnest Island (EP). Large image: Cockburn Range, near Kununurra (ANW). Bottom right: Vasse Felix vineyard, Cowaramup (ASW). 14 Tourism Western Australia Sail Ningaloo's new luxury catamaran, Shore Thing. Tourism Western Australia Tourism Western Australia new Product information 15 15 There has been a wealth of new travel and lifestyle tourism products in Western Australia in recent times. Below is a snapshot of new and refurbished products in WA, listed by product type and identified by region - Australia's Coral Coast (ACC), Australia's South West (ASW), Australia's Golden Outback (AGO), Australia's North West (ANW) and Experience Perth (EP). accommodation AmsaraLuxuryRetreat, Broome(ANW) Broome's newest luxury retreat, Amsara, is perfectly located overlooking north Cable Beach only 20 minutes from the township. Owners Jan and Don Hodgson have created a stylish sanctuary for the hotel weary traveller. Consisting of two private apartments, each with stunning views over Cable Beach to the Indian Ocean, Amsara is surrounded by established gardens and features a lagoon style swimming pool also with ocean views. The cuisine at Amsara is modern Australian and all meals are included in the tariff. www.amsara.com.au town centre. The resort has a mixture of 58 studios and one or two-bedroom apartments and features a large pool, spa and restaurant. Stylishly appointed rooms offer high speed internet access, large LCD digital television and king sized pillow top bedding. www.mariner.broadwaters.com.au EcoBeachWildernessRetreat(ANW) The Eco Beach Wilderness Retreat, located one hour's drive south of Broome, is the realisation of a long held vision by owners Karl Plunkett and partner Natalie Kimpton. In April 2000 the original resort was devastated by cyclone Rosita. The completely rebuilt and fully sustainable Eco Beach Wilderness Retreat has breathtaking views, stunning villas, an infinity pool and fine dining. A special feature of the resort will be the Eco Beach Health Retreat where guests can enjoy massages, beauty therapies, health treatments, yoga sessions and fitness programs. www.ecobeach.com.au BayviewCoralBay(ACC) Bayview Coral Bay upgraded their accommodation last year. New villas offer a spacious veranda, ensuite and a kitchen/living area. Existing lodge units and studio apartments come complete with ensuite, kitchen and linen. The villas are fully self contained with two bedrooms and are situated only metres from the ocean. www.coralbaywa.com ExmouthEscapeResort(ACC) Set in landscaped gardens and located just south of town, Exmouth Escape Resort currently comprises 17 luxuriously appointed, self contained Villas. Each three-bedroom two-bathroom villa comfortably sleeps six people. The resort features a below ground pool and on site restaurant, A further 24 villas will begin construction towards the end of 2010. www.exmouthescaperesort.com.au BestWesternHospitalityInn Geraldton(ACC) Upgrades to the Best Western Hospitality Inn Geraldton are currently underway. Two trial rooms have been completed, with another eight rooms scheduled for refurbishment in the coming months. The restaurant has also been refurbished. www.hospitalityinns.com.au HiddenGroveRetreat(ASW) Enjoy total seclusion and privacy at the Hidden Grove Retreat near Donnybrook in WA's South East. Overlooking a secluded olive grove and backing on to thousands of acres of Jarrah forest, each of the three self contained chalets has its own private deck with hot tub. www.hiddengroveretreat.com.au BroadwaterMarinerResort, Geraldton(ACC) Recently opened, this new 4.5 star resort has sweeping views of Champion Bay and is an easy walk or cycle to Geraldton's new marina and the 16 Tourism Western Australia HyattRegency(EP) Guests of the Hyatt Regency Perth are sure to enjoy the hotel's extensive refurbishments on the horizon. Refurbishments recently commenced and will include flat-screen LCD televisions and proximity locks on the hotel room doors. The Regency Club levels will receive a complete contemporary redesign and fit-out, and guestrooms on the other floors will see a soft refurbishment with upgraded furniture, new carpet, fabrics, lighting and new frameless glass shower screens in the bathrooms. Sustainability initiatives, including energy efficient lighting and water saving devices, will also be installed at the hotel. www.perth.regency.hyatt.com KununurraCountryClubResort (ANW) The Kununurra Country Club in the East Kimberley region of WA has recently undergone a million dollar refurbishment. The four star resort's 90 rooms have been freshly painted and decorated with modern manchester and furnishings, state-of-the-art wooden plantation blinds, tasteful artwork, lamps, LCD flat screen television, in-house movies and internet access. www.kununurracountryclub.com.au Llewellin'sGuestHouse, MargaretRiver(ASW) Situated amongst 8.5 acres of native bushland, Llewellin's Guest House is Margaret River's newest luxury guesthouse. Offering gourmet meals and a hint of Parisian flair, the guest house provides a stylish retreat at the doorway of the Margaret River region. www.llewellinsguesthouse.com.au InjidupSpaRetreat(ASW) Indulge at Injidup Spa Retreat just south of Yallingup in the Margaret River region. Part of the Small Luxury Hotels group, the retreat has 10 private luxury villas, all with their own plunge pool and panoramic view of the Indian Ocean. Be pampered with an enriching spa treatment. www.injidupsparetreat.com.au MaitrayaPrivateRetreat, Albany(ASW) Overlooking the magnificent Albany coastline in the South West, the new Maitraya is one of Australia's finest private retreats. Catering for up to 16 people and set on 130 hectares of grounds by the Southern Ocean, the residence provides the ultimate getaway for leisure seekers or corporate groups. www.maitraya.com KalbarriEdgeResort(ACC) The new 76-room (38-apartment) Kalbarri Edge Resort is located in the heart of Kalbarri's township and only a few minutes walk to the beach. The resort is the first of its size to open in Kalbarri in the last 25 years. Each apartment is fully self contained and features a full sized balcony complete with a barbecue � perfect for cooking your catch of the day. Onsite facilities include swimming pool, hot tub, gym, conference facilities and restaurant. www.kalbarriedge.com.au MantraBunbury(ASW) Mantra Bunbury is located in the heritage-listed precinct, The Silos on Bunbury's historic waterfront. Mantra Bunbury offers a choice of 69 deluxe and superior studios, two and three bedroom apartments, a year-round indoor heated saltwater swimming pool, tennis courts and professionally managed day spa. www.mantra.com.au KarriValleyResort,Pemberton(ASW) The beautiful Karri Valley Resort has recently refurbished and invigorated their guest rooms, allowing visitors the option of Lakeside Studios overlooking the water or chalets hidden amongst the trees with fireplaces. The property is located in the tall timber region of Pemberton - 3.5 hours drive South East of Perth. www.karrivalleyresort.com.au Tourism Western Australia 17 MonkeyMiaDolphinResort(ACC) Situated in the Shark Bay World Heritage Area, the Monkey Mia Dolphin Resort has recently refurbished its beachfront and garden villas. Located on the sandy shores of Dolphin Beach - where wild dolphins visit each morning to interact with visitors, the Monkey Mia Dolphin Resort is a popular place to stay for local and international visitors. www.monkeymia.com.au metres from the water's edge and the world's greatest fringing coastal coral reef are the nine spacious wilderness tents. Sal Salis accommodation and hosting style is `wild bush luxury' and Sal Salis guides deliver an extraordinary insight to one of Australia's best kept natural secrets � Ningaloo Reef. www.salsalis.com.au SebelMandurah(EP) New to the seaside city of Mandurah, less than one hour's drive south of Perth, is the luxurious 4.5 star Sebel. Featuring stunning water and town views, the Sebel has 84 beautifully appointed guestrooms, including 78 studios, three one-bedroom suites and three two-bedroom apartments, all with private balconies. www.mirvachotels.com/sebel-mandurah NovotelNingalooResort(ACC) Award winning Novotel Ningaloo Resort in Exmouth recently opened Stage 2 of its $30 million luxury development. Located on WA's mid north coast close to Ningaloo Reef, the new accommodation now has 68 rooms including 12 new hotel rooms and 12 new one-bedroom self contained apartments. www.novotelningaloo.com.au Stonebarn,Pemberton(ASW) Set on an 160 acre estate amongst lush forest, trufferie, rivers and dams, Stonebarn offers six luxuriously appointed guest suites. Enjoy the natural landscape and exquisite food - the ideal setting for retreating and rejuvenating. www.stonebarn.com.au PinnaclesEdgeResort, Cervantes(ACC) Located in the centre of Cervantes, the Pinnacles Edge Resort is now open and consists of 26 twin keyed apartments, gym, pool, barbecue area and allied infrastructure. The twin keyed, two-bedroom, two-bathroom apartments allows for the apartments to be configured as two separate one bedroom suites. www.pinnaclesedgeresort.com.au TheOaks,Broome(ANW) Contemporary buildings offering hotel and apartment style accommodation, Oaks is set in extensively landscaped gardens and is just a short stroll from the main beaches and shopping of Broome. www.oaksbroome.com.au PinctadaResort,CableBeach(ANW) In early May 2009 the five-star Pinctada Resort opened its doors. The full-service resort hotel, is the first of its kind since the opening of the iconic Cable Beach Resort 21 years ago. Pinctada Cable Beach is situated just five minutes walk to Cable Beach. The resort features four Master Pearlers Suites as the centrepiece of a total complement of 71 studio rooms and suites - each unique in their fit out, furnishing and d�cor. www.pinctada.com.au TorbaySeaViewHolidayApartments, Albany(ASW) With stunning ocean views in an amazing location between Albany and Denmark, the new Torbay Sea View Apartments is the perfect location for those looking to escape the city. Spacious two and threebedroom spa apartments are superbly appointed and beautifully presented. Sip a glass of wine on your balcony, enjoy a barbecue on the decked veranda or relax in the privacy of your luxurious spa with spectacular ocean views. www.torbayseaviewholidayapartments.com.au SalSalisNingalooReef(ACC) Nestled in the white sand dunes of WA's Cape Range National Park on the mid north coast, Sal Salis Ningaloo Reef is an exclusive eco safari retreat. Just 18 Tourism Western Australia Tourism Western Australia attractions BusseltonJettyExperience Upgrades(ASW) The iconic Busselton Jetty (the longest wooden jetty in the Southern Hemisphere) is undergoing a $27 million restoration project that will see the 1.8km structure restored to its former glory. Over the years, the once working jetty has endured turbulent storms, fires and a tremendous cyclone that damaged and weakened certain sections. Access to the jetty, including the Interpretive Centre and Museum, is still permitted for the first 200m. The refurbishment project is nearing completion and the Underwater Observatory and Jetty Train are scheduled to officially re-open in November 2010. www.busseltonjetty.com.au Centre in Carnarvon is now open five days a week and has seven young Aboriginal officers working in the centre and the onsite caf�. + 618 9941 1989 NullarborLinks-theWorld'sLongest GolfCourse(AGO) The newly opened Nullarbor Links is the world's longest golf course. It starts with the first hole in Kalgoorlie, then a hole each in Kambalda, Norseman, Fraser Range, Balladonia and all the way across the Eyre Highway with the 18th hole located in Ceduna, South Australia. This unique golf course covers a distance of 1,365 kilometres (848 miles). www.nullarborlinks.com ChahoyaSpaatCableBeachClub ResortandSpa(ANW) The new Chahoya Spa at Cable Beach Club Resort and Spa is Broome's little piece of heaven on earth. Designed to cater for men and women searching for total body wellness, the spa embraces a holistic approach to physical and spiritual vitality using Aveda products � the art and science of pure flower and plant essences www.cablebeachclub.com PinnaclesDesertDiscovery Centre(ACC) Learn about the amazing sandstone formations of the Pinnacles and the flora and fauna of the region at the new Pinnacles Desert Discovery Centre. Located at Nambung National Park north of Perth, this new visitor facility houses interpretative displays and information about the region. www.dec.wa.gov.au ChapmanValleyFishingPark(ACC) Fishing enthusiasts will love the Chapman Valley Fishing Park located north east of Geraldton on the mid north coast. Fish for silver perch, barramundi or trout (in season), fresh water yabbies and marron at the park, which is open on weekends and public holidays. www.geraldtontourist.com.au RottnestIslandUpgrades(EP) Rottnest Island has undergone major upgrades and renovations including a $4 million refurbishment of Hotel Rottnest (formerly known as The Quokka Arms Hotel). A new Dome cafe has opened at Thomson Bay and TV celebrity chef Aristos Papandroulakis was announced as the new operator of the Rottnest Island Tea Rooms. www.rottnestisland.com EsperanceBirdand AnimalPark(AGO) Visit the newest attraction in Esperance - the Bird and Animal Park. Located just 10 minutes from the town centre, enjoy the beautiful bush setting as you get up close and personal with the animals. There is also an on site caf� and tea rooms. + 618 9076 1067 TheGreatBeyondExplorers HallofFame(AGO) Step back in time and discover what it was like for pioneers of WA's Goldfields during the 1800s. In the outback town of Laverton, 400km north of Kalgoorlie, the Great Beyond Explorers Hall of Fame brings to life the characters and stories of the past. The Hall of Fame also houses the local Visitor Centre, Horizons Caf� and gift and souvenir shop. www.gedc.wa.gov.au/laverton.php Tourism Western Australia 19 GwoonwarduMia(ACC) Celebrating Indigenous culture in the Gascoyne region,theGascoyneAboriginalHeritage&Cultural food and wine Alaturka(EP) Experience the exotic at Alaturka. Pronounced `A la too ka', Subiaco's new Turkish restaurant is serving up a selection of authentic Turkish food from century old recipes. The cuisine, from the crossroads of the Far East and the Mediterranean consists of a rich selection of dishes and desserts. www.alaturka.com.au Bernard Kong, the Ellington Jazz Club encapsulates the spirit of the best jazz clubs of New York, London, Paris and Tokyo. Patrons can enjoy tapas along with an excellent wine list, their favourite cocktail, top shelf spirits, quality coffee and premium service. www.ellingtonjazz.com.au EsplanadeHotelFremantle(EP) The Atrium Garden Restaurant at the Esplanade Fremantle Hotel has received a $750,000 facelift. See the restaurant's chefs at work as you choose from an extensive selection of local dishes including fresh seafood. The standalone dessert and ice cream bar is sensational. www.esplanadehotelfremantle.com.au AndaluzTapasBar(EP) Complete with Chesterfield couches, mood lighting and an elegant courtyard, Andaluz Tapas Bar on Howard Street in the Perth CBD is the new name on everyone's lips. The bar is in the basement of the104-year-oldParker&Parkerbuildingandisa welcome addition to Perth's bar and dining scene. www.andaluzbar.com.au EzraPound,Northbridge(EP) Named after an influential poet, Ezra Pound is one of Northbridge's newest, coolest and cosiest small bars. Located in Williams Lane, Ezra Pound attracts a young and artistic crowd who drink cocktails from jars and bottles of beer wrapped in brown paper bags. + 61 415 453 789 CapeLodgeCookingSchool(ASW) Award winning Executive Chef Tony Howell now hosts a cooking school at the five star Cape Lodge in the Margaret River region. Classes are held in the gourmet kitchen of Cape Lodge's magnificent private residence and the school welcomes participants ranging from novices through to experienced chefs. www.capelodge.com.au Greenhouse,Perth(EP) Designed with sustainability principles in mind, Greenhouse is one of Perth's newest and funkiest restaurants. Located on St. George's Terrace - the hub of Perth's Central Business District, Greenhouse offers superb coffee, cocktails, food and wine and is attracting rave reviews. www.greenhouseperth.com Clarence'sBarandRestaurant, MtLawley(EP) With a sophisticated ambience, menu, wine and cocktail list to match, Clarence's is a stylish new addition to Mt Lawley's restaurant scene. Even the most discerning of food and wine connoisseurs will be impressed with this fabulous new establishment. +618 9228 9474 Helvetica,Perth(EP) Adding to the ever growing list of chic small bars opening in Perth, hidden on Howard Lane is Helvetica, Perth's newest and hippest spot to be seen. Already a big hit with the after work crowd, it offers an extensive range of spirits, vino and classy cocktails. www.helveticabar.com EllingtonJazzClub(EP) See the cream of Australian and international jazz talent perform at the stylish new Ellington Jazz Club, located on the hip Beaufort Street, Perth. Brainchild of Graham Wood, professional jazz pianist and Program Director of Music at the Western Australian Academy of Performing Arts (WAAPA) and his business partner 20 Tourism Western Australia Tourism Western Australia Left to right: Caiguna Green, Nullabor Links Golf Course. Cable Beach Club Resort and Spa's new day spa � Chahoya, Broome. Pinnacles Edge Resort, Cervantes. HenryJonesWineryandCaf�, Broomehill(ASW) Situated in a picturesque winery in Broomehill in the South West, enjoy local wines and high-quality European cuisine, utilising the freshest local meats and seafood. +618 9824 1513 OldCoastBrewery(ASW) If you're heading to the South West of WA, or `down south' as the locals call it, stop in at the Old Coast Brewery and enjoy a hearty lunch, local beers and Simmos ice creams. Located on West Break Road near Myalup, the brewery is surrounded by an olive grove, children's playground, lakeside walkways, activity lawn and a barbecue area. www.ocrb.com.au IndianOceanRockLobster(ACC) There's nothing fresher than purchasing lobster and octopus right where it's caught. Located in the seaside town of Cervantes, north of Perth, the Indian Ocean Rock Lobster outlet is the perfect place for visitors to stop to purchase fresh seafood. www.indianoceanlobsters.com.au PataNegra(EP) Perth taste buds have been tingling since David Coomer (of Star Anise fame) opened his latest gourmet offering, Pata Negra on trendy Stirling Highway in Nedlands. Dishing up an inspired menu of well priced Spanish tapas and meals, it's no wonder local foodies are clammering to get a booking. www.patanegra.com.au LaLola,Nedlands(EP) This classy new Italian trattoria in the heart of affluent Nedlands is the talk of the town. Offering excellent quality pizza, pasta and other fresh Italian dishes, this new addition to the Perth restaurant scene is the place to be seen! La Lola doesn't take reservations, so enjoy a drink and some friendly Italian hospitality at the stylish bar while you wait to be seated. www.lalola.com.au SwanValleyCellarDoorPass(EP) Lovers of the Swan Valley, located a 30-minute drive from Perth city, now have another good reason to hit the wine region's cellar doors with the launch of two new value packed touring programs. At $99 the Cellar Door Pass includes $120 of premium bottles ofwineplustastingsandtours.TheCheese&Wine Trails Pass is $55 per couple and includes a hamper of cheese and local produce to take on a 4-course progressive tasting to wineries. www.swanvalley.com.au or www.cellardoorpass.com.au LittleCaesars,Leederville(EP) Master Pizza Chef, Theo Kalogeracos, has opened a second Little Caesars Pizzeria on Oxford Street in Leederville, following on from the original Little Caesars in Mundaring that opened in 1996. Theo's passion for good pizza lies within the good quality local produce that he uses, which has seen him win numerous awards internationally. www.littlecaesarspizzeria.com.au Tourism Western Australia 21 TheBoatShedMarkets, Albany(ASW) In addition to the successful Farmers Market, Albany now has another offering for food lovers. The new Boat Shed Markets, overlooking Princess Royal Harbour, are open every Sunday from 10am until 1pm, offering shoppers the opportunity to buy fresh local seafood and other produce. www.boatshed.org.au TheGeorge,Perth(EP) The George is a sophisticated establishment located in the heart of Perth's CBD. Presented with the Australian Hotel's Association Award for Excellence - Best Contemporary Bar and Wine List, The George offers contemporary d�cor and an alfresco area looking onto busy St Georges Terrace. Popular with professional types from nearby offices, The George is a superb option for after work drinks and offers a selection of mouth watering tapas to enjoy with a refreshing beverage. www.thegeorgeperth.com.au TheGarden,Leederville(EP) Situated next to the Leederville Hotel, The Garden is Perth's newest beer garden and is attracting a professional crowd. Offering tapas in a modern beer hall style restaurant alongside the outdoor bar, The Garden is a great place to catch up with friends over a glass of wine, Pimms or beer. www.leedervillehotel.com YahavaKoffeeWorks(EP) The 2009 Western Australian Telstra Business of the Year, Yahava KoffeeWorks, has opened in the Swan Valley. This is the company's second WA property, following its highly successful venture in Margaret River. Learn the coffee journey from a bean to cup during a Koffee Appreciation session and enjoy a free tasting. Enjoy a cup of tea or coffee along with a bite to eat at either of the two Yahava stores and while you're there buy some coffee and tea to take away so you can enjoy quality coffee at home. Barista courses are also available at the Margaret River showroom. www.yahava.com.au TheGenerousSquire,Perth(EP) Master brewer Chuck Hahn recently opened Perth's hottest new microbrewery and pub, The Generous Squire. Located on Murray Street at the corner of Shafto Lane in Perth city, James Squire brews two beers exclusive to The Generous Squire, an English Style bitter ale called `Shafto's Reward' and an Australian style white beer called `Wheatbelt White'. These craft beers are matched with a full al a carte menu. www.thegeneroussquire.com.au 1907(EP) Embrace the old-world charm and amazing cocktails of 1907 in this new and funky bar housed in a 100year rag trade factory in the heart of the city. www.1907.com.au Cooking up a storm in a Perth restaurant. 22 Tourism Western Australia lifestyle BaliHaiResort SpaRange(ANW) Top to bottom: Exmouth Escape Villas. Busselton Jetty construction work. Rottnest Express Eco Adventure Tour. Bali Hai Resort has launched a spa range, allowing guests to take home a little piece of Broome luxury when they leave. The refreshing coconut and lime based products range from $25 to $35. www.balihairesort.com.au FrancEssential(EP) Franc Essential, a boutique West Australian skincare company, has launched a new product called `Vital' an anti-oxidant gel that reduces the appearance of lines and wrinkles. The company is committed to utilising the restorative power and potency of natural botanical ingredients to the skin and body, using premium, natural ingredients and are 99% pure with no harmful additives. www.franc.com.au SamudraYogaand SurfRetreats(ASW) Relax and rejuvenate in WA's South West at Samudra Shala. Located in the small coastal town of Dunsborough in the Margaret River Wine Region, Samudra offers short or extended retreat style holidays based around morning yoga classes, lunch time surf lessons, afternoon relaxation and lots of energising food. www.samudra.com.au HarbourTownShoppingTours(EP) Harbour Town Perth has introduced a fantastic new shopping tour, run in conjunction with shop `n' friends styleconsultantsandTwoFeet&aHeartbeatwalking tours, allowing fashionistas the chance to learn some style tips while snaring some of Perth's best bargains. www.harbourtownperth.com.au Sodashi(EP) Fremantle is home to one of the world's most extraordinary natural spa product companies, Sodashi. The range of 100 per cent chemical free skin care products is made at Sodashi's state-of-the-art Fremantle laboratory with quality natural ingredients including plant extracts and essences. Testament to their quality, the products are stocked at some of the world's most exclusive day spas and hotels. www.sodashi.com KingStreetShopping(EP) Stylish King Street in the heart of Perth city continues to attract luxury brands and Australian fashion icons. King Street recently welcomed Melanie Greensmith of Wheels and Doll Baby, RuthTarvydas,KailisPearlsandBillie&Rose. www.cityofperth.wa.gov.au TheBlingTrailofPerth(EP) The City of Perth has recently launched the The Bling Trail, which reveals the best of the City's diverse jewellery stores. Beginning on the eastern side of the city, some of the stops include the Perth Mint, Pandora, Tiffany&Co,KailisandCostello's,withthetrail providing information on the history of various metals, gems and jewellers. www.cityofperth.wa.gov.au OnyeshaSpa(EP) Close to Perth city and set on ten tranquil acres of lush gardens, lakes and waterfalls, Onyesha Spa Pinelake will surprise and delight. From the moment you enter the majestic tree lined driveway you will feel an instant soothing of the senses. Onyesha Spa Pinelake uses only Onyesha skincare products. These pure and effective products are completely natural and contain only the finest organic essences and oils. www.onyesha.com/onyesha-spas Tourism Western Australia 23 tours AboriginalBungleBungleCultural andRockArtTours(ANW) Interact and camp with the traditional owners of Purnululu National Park on a new four day tour. Hear stories of the Bungle Bungle Range, access magnificent rock art and discover areas not open the general public. At night enjoy a comfortable camping experience under the stars. www.thebunglebungles.com FitzgeraldFloraand FaunaSafaris(AGO) Encounter native fauna and one of the most diverse and pristine ecosystems in the world on a Fitzgerald Flora and Fauna Safari. Offering daily guided tours to the Fitzgerald River National Park, the tours are timed to allow the best chance of seeing wildlife and wildflowers. Western Australia is home to the largest collection of wildflowers in the world (more than 12,000 species). www.gotothedeck.com.au BestoftheWestWineTour(ASW) The Best of the Best Wine Tour is a new addition to the Margaret River Discovery Company's range of touring experiences. Sample Margaret River's best wineries from small emerging superstars to esteemed estates. The six-hour tour includes a behind-the-scenes experience in a Margaret River vineyard plus a very special food and wine pairing lunch at Cape Mentelle winery. www.margaretriverdiscovery.com.au FindersKeepersWelcome toKal(AGO) See and learn about Kalgoorlie on the new Welcome to Kal tour. Finders Keepers Gold Prospecting Adventures recently launched this tour, which takes visitors to key attractions including the biggest openpit gold mine in Australia � the Super Pit, historic Hannan and Burt Streets, Hammond Park and the Arboretum, the old bush 2-up ring, Karkula Park and Mt Charlotte. Western Australia produces 75 per cent of the country's gold and has approximately two thirds of Australia's gold resources. www.finderskeepersgold.com BlueZooTours&Charters(EP) Bluezoo Tours and Charters is a small group tour company that showcases the natural beauty of the State in comfort accompanied by friendly and knowledgeable guides. Tours on offer include the Swan Valley, Pinnacles, Rottnest, South West, Monkey Mia, Chittering Valley and Indigenous. www.bluezootours.com.au GascoyneFoodTrail(ACC) Catch a taste of the quality produce as you follow the new Gascoyne Food Trail, visiting the popular Gascoyne Growers Markets, plus other great food locations throughout the region. Produce includes fish, prawns, avocadoes, preserves, ice cream and much more. www.gascoynefood.com.au ChelmsfordChauffeurDrive(EP) See Perth and the Swan Valley by Bentley with the new Chelmsford Chauffeur Drive. Enjoy a four-hour tour of Perth, Fremantle and Cottesloe, including coffee and cake at Indiana's on iconic Cottesloe Beach, or take in the sites of WA's oldest winegrowing region, the Swan Valley, including a stop at Caversham Wildlife Park and a behind the scenes tour of Sandalford Winery. www.chelmsford.net.au GreatEscapeCharterCo(ANW) The eco certified Great Escape Charter Co has recently welcomed on board Bright Helicopters to complement their cruises. The Jet Ranger has plush interior, seats four guests comfortably and can fly with or without doors for added adventure. The vessel, MV Great Escape, is a 26-metre luxury catamaran, custom built for exploring the Kimberley coastline accommodating 14 passengers. www.greatescape.net.au 24 Tourism Western Australia Left to right: Kings Park wildflowers, Perth. Quokka, Rottnest Island, Perth. HeliWestAlbanyScenicTours(ASW) Heli West Albany is the Great Southern's latest exciting tourist attraction. Operating a brand new Robinson R44 helicopter, from a helipad located at Whale World, Heli West Albany offers a range of spectacular scenic flights and can also custom create your own individual flight for winery visits, fishing trips, proposals, anniversaries and other unique gifts. www.heliwest.com.au connectivity, LCD screens, state-of-the-art audio visual system and lighting. Comfort is king aboard this unique limocoach, with one main bar, three mini bars, onboard bathroom and two staff � a driver and host to ensure your every need is met. www.diamondlounge.com.au OceanEcoAdventures(ACC) Swim with whale sharks, snorkel with manta rays or go scuba diving with new Exmouth boat operator, Ocean Eco Adventures. Live aboard for a couple of nights and really experience sea life at Ningaloo Reef. Ocean Eco Adventures run adventure tours from April to October each year from Coral Bay and Exmouth. During the summer months (November to February), the company offers humpback whale, seal and dolphin tours from Margaret River. www.oceanecoadventures.com.au IndigenousTourofKingsPark(EP) Greg Nannup of the Nannup Family Trust has launched the Kings Park Indigenous Heritage Tour which invites visitors to learn about the Indigenous heritage and history of Kings Park and Botanic Gardens. www.indigenouswa.com i-WalkCityofPerthTrails(EP) Take a tour of Perth with your very own podcast. The City of Perth has launched an innovative series of tours which allows Western Australians and visitors to discover the history of our capital city in a modern light. The series consists of three self guided tours - Boom or Bust,Convicts&ColonialsandIconsofInfluence. www.rtrfm.com.au/walk OceanPark(ACC) Located in the Shark Bay World Heritage Area, 20 minutes outside of Denham, Ocean Park provides you with a glimpse of the marine life that inhabits the diverse waters of Shark Bay. Take a guided tour around ponds, tanks and glass viewing areas, where you will see everything from clown fish and sea turtles to lion fish and sea snakes. The highlight of your tour is sure to be standing over the shark pond and watching the sharks being fed! www.oceanpark.com.au KalgoorlieTownHallTours(AGO) Learn about the fascinating history and colourful outback characters that have graced the halls of the magnificent Kalgoorlie Town Hall on a new tour launched by the City of Kalgoorlie-Boulder. Tours operate at 1:30pm on Monday to Saturday. www.kalbould.wa.gov.au/events Rottnest Express Eco AdventureTour(EP) Get up close and personal to Rottnest Island's wildlife on the new Rottnest Express Eco Adventure Tour. Hosted by experienced and knowledgeable guides, the new tours enable visitors to see wildlife in their natural habitat. www.rottnestexpress.com.au DiamondLoungeLimocoach(EP) Travel in style aboard Perth's new Diamond Lounge Limocoach for the ride of your life. This custom designed 30-seater luxury coach is available for touring and private functions and features the latest in modern technology, with PlayStation, Slingstar, Internet Tourism Western Australia 25 RottnestFastFerries(EP) Rottnest Fast Ferries has recently launched three new package tours. All include a visit to Rottnest Island but they vary in length and activities offered. Destinations include the Aquarium of Western Australia (AQWA) and Caversham Wildlife Park. www.rottnestfastferries.com.au SwanRiverDreamingTour(EP) Rottnest Express and Indigenous Tours WA recently launched a new Indigenous tourism product, Swan River Dreaming, allowing guests to experience the Swan River and Kings Park through the eyes of traditional landowners. On board the Eco-Express, guests are taken back thousands of years to a time in the Dreaming for a unique insight into the traditions and spirituality of Aboriginal people. www.rottnestexpress.com.au/swan-river-tours SailNingaloo(ACC) Sail Ningaloo has just launched (pardon the pun) their purpose built live-aboard catamaran, `Shore Thing', in the pristine waters of the Ningaloo Reef Marine Park. Explore Ningaloo Reef, the largest fringing reef in the world, in luxury aboard this beautifully appointed vessel, which can accommodate up to 10 guests in comfort. Sail Ningaloo offers three, five and nine-day tours, which all include meals, snorkelling, kayaking and reef interpretation walks. www.sailningaloo.com.au SwanValleyPinkBus(EP) As the name suggests you'll be tickled pink with the new Swan Valley Pink Bus Tours, which are fun-filled, friendly and take in just about everything the Swan Valley has to offer. Enjoy a full day of premium wine, beer, nougat, cheese and chocolate tasting, plus a mouth-watering chef's selection platter lunch to satisfy the munchies. www.swanvalleywa.com SharkBayWorld HeritageDrive(ACC) Shark Bay now offers a 130km drive with interpretive signage, commencing at the Overlander Roadhouse, through to Monkey Mia. The drive encompasses the most fascinating features of the region and those that contribute to the region's world heritage status including the Hamelin Pool stromatolites, Shell Beach, Peron Homestead Precinct, the World Heritage Discovery Centre and Monkey Mia. www.sharkbayworldheritagedrive.com.au TheOutbackWay(AGO) An awesome self drive experience, the Outback Way extends 2,750km from Laverton, WA to Winton, Queensland via central Australia. The Outback Way is made up of seven inter-connecting roads including The Great Central Road (WA), Tjukaruru Road, Lasseter Highway, Stuart Highway and Plenty Highway (NT) and Donohue Highway and Min Min Byway (QLD). www.outbackway.org.au SouthWestCoachLines(EP ,ASW) South West Coach Lines and Veolia Transport recently launched a new line of luxury coaches to complement their existing charter and express services. Australia's newest coaches are now en-route from Perth to the South West and feature plush Italian leather seats, a multi-channel entertainment system, USB recharge ports for iPods and other electronic devices, WiFi Internet access, laptop charging points, chilled water, fibreglass restroom and aircraft style overhead lockers. www.southwestcoachlines.com.au TopTrailsWA(AllofState) Top Trails WA showcases the most engaging trail experiences Western Australia has on offer. From hour long urban walks, to adrenaline filled mountain bike rides, or snorkelling in pristine waters to cycling amongst the vines � there's something for everyone. www.toptrails.com.au 26 Tourism Western Australia TwoFeetandaHeartbeat WalkingTours(EP) Two Feet and a Heartbeat Walking Tours have connected together the pieces of Perth's history, quirky tales and emerging culture on a range of informative and fun tours. Walking tours in Perth and Fremantle allow visitors to pound the pavement for a bargain, shop in Perth's exclusive King Street, sample local gourmet food and wine and explore the many sites of these two vibrant cities. www.twofeet.com.au WarluWay(ANW) Warlu Way reveals the mysteries of the Warlu and other Aboriginal legends by taking you on a 2500km self-drive journey through Western Australia's Gascoyne, Pilbara and Kimberley regions - see sapphire seas, soaring gorges, ancient Aboriginal art, rugged ranges and inland oases along the way. www.warluway.com.au WordofMouthFoodTours(EP) Take an indulgent and progressive food tour of Perth visiting some of the city's best restaurants, caf�s, bars and retail outlets with Word of Mouth Food Tours. The groups are small so there are plenty of opportunities to meet and talk with restaurant and store owners. www.womtours.com.au WalkontheWildSide,Albany(ASW) New to Whale World is the Discovery Bay's Walk at the Wild Side Australian Native Fauna Park. Featuring more than 30 species of mostly rare, endangered and vulnerable Australian native fauna including the famous Tasmanian Devils, you can view the fauna on a self guided tour or enjoy a fully guided nocturnal tour experience. www.whaleworld.org Left to right: Fine dining, Swan River, Perth. Rottnest Fast Ferries is offering new tours. Large image: View to Whale World, Albany. Tourism Western Australia 27 Home Valley Station, Kimberley Western Australia. media Bites 28 Tourism Western Australia Tourism Western Australia nature NaturebanktoboostWA's nature-basedtourismexperiences Western Australia is poised to become home to some of the world's most unique tourism experiences thanks to a new State Government program. Launched in late 2009, Naturebank will see the release of land for low impact accommodation, mostly within national parks and reserves - providing a boost for tourism, indigenous investment, employment and capacity building - while offering eco-friendly, sustainable accommodation and nature-based tourism experiences. The program will pave the way for world-class accommodation facilities and activities in the heart of Western Australia's national parks - some of the most stunning and extraordinary attractions in the world. Naturebank's new developments will take employment and enterprise opportunities to remote parts of the State and give our tourism industry a significant boost. The first site identified is at Kurrajong (within the World Heritage listed Purnululu National Park), with the intention being that Naturebank will be an ongoing program with new localities and sites added as they are identified. www.tourism.wa.gov.au of beautifully appointed, self-sustaining Eco Villas and luxurious safari-style Eco Tents. Eco Beach's eco credentials certainly stack up. The Eco Villas are solar powered with excess power diverted into the retreat's grid and used where needed. Fitted with the latest in energy monitoring systems, the villas allow guests to adjust their individual energy consumption throughout their stay. Their design also captures the best of the afternoon breezes encouraging minimal use of air conditioning. Sal Salis Ningaloo Reef (www.salsalis.com.au) is another property demonstrating a commitment to eco tourism by ensuring that guests leave a minimal environmental footprint. Sal Salis is an exclusive safari camp hidden in the white sand dunes of Western Australia's Cape Range National Park. The spacious wilderness tents are just metres from the water's edge and the world's greatest fringing coastal coral reef. Sal Salis accommodation and hosting style exudes an atmosphere of wild bush luxury and Sal Salis guides deliver an extraordinary insight to one of Australia's best kept natural secrets � Ningaloo Reef. The eco-certified Karijini Eco Retreat (www.karijiniecoretreat.com.au) was one of Western Australia's first high end eco tourism properties, offering guests a truly unique experience in the breath-taking setting of the Karijini National Park. The accommodation facility is 100% owned by the local Gumala Aboriginal Corporation (www.gumala.com.au) which in turn represents the collective interests of the three Aboriginal language groups Niapiali, Bunjima and Innawonga of the Pilbara region. WesternAustralia's eco-modationboom With 12,000 kilometres of pristine coastline and so many unique natural landscapes and ecosystems, it's no wonder that many tourism operators are introducing sustainable principles to ensure Western Australia's (WA's) precious assets are protected. In addition to the State Government's new Naturebank initiative, Western Australia has seen the introduction of many sustainable and eco friendly tourism products in all corners of the State in recent times. Eco Beach Wilderness Retreat (www.ecobeach.com.au) is an eco resort set in a pristine and untouched landscape, just one hour's drive south of Broome in WA's North West. The retreat offers guests a perfect piece of Kimberley beach and bush, with the comfort and service of a resort. Accommodation is provided through a variety TheKimberleyrecognisedasa national icon Following on from its starring role in Baz Luhrmann's epic Australia, the spectacular Kimberley region in Australia's North West (www.australiasnorthwest.com) was recently announced as the first Western Australian destination to be included in Tourism Australia's National Landscapes Program. Regarded as one of the world's last true wilderness areas and more than 20 million years in the making, the rugged ranges and coastline present a unique mix of Tourism Western Australia 29 seclusion and majestic scenery that feature prominently within Australia's future international tourism marketing. There are many elements that make the Kimberley extraordinary. It's home to the world's only Horizontal Waterfalls, the unique beehive-like formations of the Bungle Bungle Range in World Heritage Listed Purnululu National Park and Lake Argyle - the largest freshwater lake in the Southern Hemisphere, more than 20 times the size of Sydney Harbour. Interestingly, the Kimberley covers an expanse of almost 423,000 square kilometres, but has an estimated population of just 30,000 � meaning the Kimberley has fewer people per square kilometre than almost any other place on earth! Visitors here are inspired by the wide open spaces that create a sense of freedom and exhilaration that is truly Australian. Kimberley Wild Expeditions (www.kimberleywild.com. au) offer a host of options for touring the Kimberley � from half day tours of Broome, to five days in the Bungle Bungle Range or extended Kimberley holiday adventures. There are so many amazing natural attractions to discover in the region. From wild surf beaches and dramatic sea cliffs, to secluded bays, tall tree forests and underground caves � it is all waiting to be discovered. A must do for any nature lover is the Valley of the Giants Tree Top Walk, located ten minutes north of Walpole. It's the first walk trail of its kind in the world � at 600 metres (656 yards) long and 40 metres (44 yards) above ground, it has been specially designed to minimise impact on the forest. Walking amongst the tall forest trees is an exhilarating experience. Western Australia � thecoastwiththemost Western Australia has more beaches and the longest coastline of any State or territory in Australia. It's also home to Lucky Bay in Esperance � scientifically proven as the whitest beach in Australia and also the spot where you're most likely to see kangaroos sunbaking on the shore. With more than 12,000 kilometres of pristine coastline and an idyllic climate, it's no wonder visitors flock to WA to explore the underwater wonderland teeming with marine life and to take part in the range water sports on offer. Australia'sonlybiodiversityhotspot namedinLonelyPlanet'sTop10 Lonely Planet named Australia's South West (www.australiassouthwest.com) as one of the World's Top 10 Regions in 2010. Recognised as one of the world's 34 biodiversity hot-spots (the only one in Australia) � this latest award is testament to the region's extraordinary appeal. Australia's South West Chief Executive Officer, Sascha Papalia, said she was thrilled the region has now been internationally recognised. "Asweknow,theregionhasaperfectblendofnatural experiences such as beautiful beaches and tall timber forests combined with world class food, wine and boutiqueaccommodation,"MsPapaliasaid. Few places in the world can boast such an amazing mix of elements as Australia's South West. Here, beautiful beaches, forests and world class wineries blend together, creating an idyllic holiday destination. DiscoverRottnest'sabundant wildlifeaboardEcoExpress An adventure aboard the Eco Express offers visits to secluded bays and coves, close ups of the surf breaks while listening to a interpretation of Rottnest Island's geography and marine life through tours and expert commentary developed exclusively for Rottnest Express (www.rottnestexpress.com.au). Rottnest Island is teeming with wildlife including a colony of New Zealand Fur Seals, pods of dolphins, and the majestic osprey to name a few. Visitors will also be taken on a journey through the island's rich history and learn about Aboriginal, European, military, colonial and social heritage of the island. 30 Tourism Western Australia This tour has been a huge success in the 2009/2010 season and received a bronze medal in the Eco Tourism Category at the prestigious WA Tourism Awards 2009. During September through to early December, the Eco Express will venture out into the whale watching zone to observe the migrating humpback and southern right whales. Rottnest Express is proud to work with the Rottnest Island Conservation Foundation in supporting conservation initiatives, with a portion of every ticket going back into the foundation. From November to February, Ocean Eco Adventures heads south to the Margaret River Wine Region and offers humpback whale, seal and dolphin tours. NingalooReefnominated forWorldHeritageListing In recent times, the unique attributes of the Ningaloo Reef has attracted national and world-wide attention, including a recent nomination for World Heritage listing. Ningaloo Reef is the largest fringing reef in the world. Reaching nearly 20 kilometres seaward and encompassing a massive 5,000 square kilometres of ocean, it is also one of the world's most biodiverse. In addition to whale sharks, the region offers so much for visitors to see and do. From stepping off the shore to snorkel in the pristine turquoise waters with more than 500 species of fish and 220 species of coral, to exploring the rugged Cape Range National Park by 4WD � you're spoilt for choice! www.australiascoralcoast.com Haveawhale(shark)ofatime atNingaloo! Nothing compares to the exhilaration of swimming with the world's largest fish, the whale sharks at Ningaloo Reef on Western Australia's Coral Coast (www.australiacoralcoast.com). This region is one of only a handful of spots in the world where whale sharks congregate regularly and is widely considered to be one of the best places to swim with them. Whale sharks can grow up to a massive 18 metres long and visit Ningaloo between April and July each year following the mass spawning of coral in the pristine waters of Ningaloo Marine Park. Tourists can now assist with crucial scientific research by sending their holiday snaps of the whale sharks they encounter at Ningaloo to www.whaleshark.org to assist with the Ecocean Join the Dots campaign. The images are then analysed to establish whale shark movements, important habitats and population health. Ocean Eco Adventures (www.oceanecoadventures. com.au) is a fantastic specialist operator that will allow you to get up close and personal with these gentle giants of the ocean. From April to October the company offers whale shark, manta ray, snorkel and scuba diving tours; as well as three day / two nights on Ningaloo Reef liveaboards � the ultimate way to live and breathe the adventure and beauty of this underwater wonderland. NewbabydolphinbornatMonkeyMia Monkey Mia welcomed some new additions to its dolphin pod in December 2009, with the arrival of two babies. Named by the students of Shark Bay Primary school, Khamun is the first calf born to Kiya, one of the area's regular beach visiting dolphins. Kiya's mother, Puck also gave birth just two weeks prior to Samu. Monkey Mia is located on a unique section of World Heritage coastline only 30 minutes drive northeast from the town of Denham. It has a relaxed atmosphere and those who love nature will delight in the huge variety of animal and bird life found nearby. Wonderful things started happening in the early 1960s, when a pod of bottlenose dolphins began what has become a daily ritual. Every day a number of dolphins swim into the clear shallows of the bay to interact with humans, delighting visitors with their intelligence and grace. As the dolphins are wild, their numbers and visiting times vary, however they usually go to the shore several times a day - most frequently in the morning. Tourism Western Australia 31 The Dolphin Information Centre interprets dolphin biology and behavioural patterns and provides other information on the area. It is open daily from 7am to 4pm. A visitor fee is charged for entry to Monkey Mia Reserve. The Monkey Mia Dolphin Resort (www.aspenparks.com. au) is the perfect base to explore the wonders of the region. Wildflowerscreateaseaofcolouras whalesmakeasplash Just as the whales begin to make a splash off the WA coast in June each year, so too does the largest collection of wildflowers in the world � the perfect duo for any nature lover. WA boasts more than 12,000 species of wildflowers (www.wildflowerswa.com) - more than the rest of Australia combined, attracting visitors from all over the world to study the unique varieties. The wildflower season starts in June in the north of the State and sweeps south, finishing by November � meaning you can enjoy different species at various times and destinations. Western Australia also has one of the longest whale watching seasons in the world, running from June until December each year and stretching the length of the West Australian coast. In many places along the coast you can see whales from shore, or join one of the many whale watching tours. The estimated population of humpback whales is approximately 21,000. Rottnest Express (www.rottnestexpress.com.au) offers fantasticwhalewatchingtoursalongthe"Humpback Highway"-amajorwhalemigrationrouteinWA. Rottnest Express and the Centre for Whale Research guide visitors straight to the action through their daily whale watching tours. Each year, humpback and southern right whales make the long journey from Antarctica to the warm pristine waters of the Margaret River Region (www.margaretriver.com). Flinders Bay in Augusta is the first port of call for many whales that come to feed, breed and play between June and September each year. Whale watching here is a unique experience because it's one of the few places in the world where you can observe southern right and humpback whales interacting. The sheltered bays of Augusta are visited by approximately 5000 humpback and southern right whales annually. Below: Wildflowers, Australia's Golden Outback BusseltonJettyUnderwater Observatory'smulti-million dollarmakeover Those who love marine life, but don't enjoy getting their feet wet will soon be able to marvel at a myriad of marine life through the windows of the Busselton Jetty Underwater Observatory (www.busseltonjetty.com.au). The Busselton Jetty is currently in the process of having a multi-million dollar refurbishment and the Underwater Observatory is expected to re-open later this year. This will allow visitors to descend to the ocean floor and view the natural marine ecosystem surrounding the Busselton Jetty, which is Australia's largest artificial reef. The Busselton Jetty Underwater Observatory is one of only seven of its kind in the world and surrounding marine life is not fed, nor is artificial light used to attract them. The conversion of two ocean currents provides ideal conditions for a plethora of marine life � more than 300 different species of sub-tropical and tropical sponges, coral fish and invertebrates. First built in 1865, the Busselton Jetty originally stood at just 176m. Several additions were made to the structure over a 90 year period making it the longest wooden Jetty in the Southern Hemisphere standing at 1.841km in length. The $27.1 million refurbishment project is nearing completion and the Underwater Observatory and Jetty Train are scheduled to officially re-open in summer 2010/2011. The Busselton Jetty Interpretive Centre is open every day during business hours and is home to the Project Update Wall that provides daily updates on progress and a large scale image of the Refurbishment Plans. The Interpretive Centre has a fantastic marine themed giftware section with products sourced both locally and globally, and also features the Heritage Museum. 32 Tourism Western Australia In September the whales move to the calm waters of Geographe Bay (www.geographebay.com) where whale watchers are sometimes treated to rare sightings of the blue whale. NewadventuresatNgilgiCave Margaret River is famous for its wine, but visitors are often unaware of the huge underground network of caves, some of which are open to be explored. Ngilgi Cave in Yallingup (www.geographebay.com/ accom_result1/ngilgi-cave/) has recently launched new fun filled adventure tours. Not just a journey underground, Ngilgi Cave offers a variety of adventure tour options suitable for families, thrill seekers and nature lovers, catering to different fitness levels. Follow the path of an ancient river bed and experience the silence and darkness of being sheltered in a natural sanctuary 45 metres below the earth's surface. Be dazzled by incredible stalagmites, stalactites, shawls and column formations on a stunning Crystal Crawl Tour. The Ultimate Ngilgi Adventure Tour is awe-inspiring and takes in some of the wildest and most beautiful sections of world renowned Cape Naturaliste Ridge. The Explorer Tour enables you to choose your own adventure just like the challenge faced by the earliest cave explorers! Learn about the local Wardandi peoples' legend of the cave describing a battle between the good spirit, Ngilgi and the evil spirit, Wolgine and discover the area's fascinating European pioneer history. All tours are conducted on a strict environmentally responsible basis. Other caves in the region include Lake Cave which has a stunning chamber with a tranquil lake reflecting delicate formations; Mammoth Cave which has ancient fossil remains of extinct animals and Jewel Cave which features intricate decorations and one of the longest straw stalactites found in any tourist cave in the world. Left to right: View of coral from a window of the Busselton Jetty Underwater Observatory. Ngilgi Cave, Yallingup. Large image: Leaping spider orchid, Margaret River Wine Region. Tourism Western Australia ATE Media Kit 2009 | Tourism Western Australia 33 33 Perth style Visitors to Western Australia's capital city of Perth often remark on the friendly, laidback environment that welcomes them � and it's no wonder the locals are happy. Perth is an extraordinary place. Blessed with more hours of sunshine each year than any other city in Australia, 19 pristine metropolitan beaches and a vibrant wine growing region just half an hour from the city � it's the perfect short break destination and gateway to explore the wonders of the west. In 2010, Economist Magazine rated Perth as one of the top ten most liveable cities in the world, which is not surprising, given the city's perfect combination of an amazing natural environment and vibrant cultural landscape. For a fantastic day trip, take a ferry to Rottnest Island (www.rottnestisland.com) located just 30 minutes from Fremantle. Rottnest Fast Ferries (www.rottnestfastferries.com.au) and Rottnest Express (www.rottnestexpress.com.au) are two operators that can get you there in style. "Rotto"asthelocalscallit,ishometo63secluded beaches and 20 bays, making it the perfect location for swimming, snorkelling and relaxing. The iconic pub `Hotel Rottnest' has recently undergone a stylish makeover and there are now some fantastic eco and cultural tours to do on the island. No visit to Perth is complete without a visit to one of the world's largest inner city parks, Kings Park and Botanic Gardens. Enjoy lunch at one of the restaurants or cafes, or pack a picnic and enjoy the breath-taking views over the city skyline and Swan River. The Indigenous Walking Tour provides some fascinating cultural insight. Food and wine lovers should take a day trip to Western Australia's oldest wine region, the Swan Valley. Spend the day sampling the amazing local produce and visiting the many restaurants, wineries and microbreweries. From Perth, you can travel just a few hours in any direction to experience the extraordinary. From world class wineries in Margaret River, to the underwater wonderland of Ningaloo Reef, from outback characters in Kalgoorlie to epic landscapes in the Kimberley � there's never been a better time to experience the wonders of Western Australia. Mining,wining&diningboom In recent years, Perth (www.experienceperth.com) has experienced some incredible growth and development as a result of the resources boom. New bars, restaurants and stores are emerging all over the city, injecting new life into the city and adding weight to the argument that Perth is Australia's new `it' city. Referred to by some as the `dining boom', some of the new, slick bars on the block include Pata Negra, The Cabin, Clarences, Must Champagne Lounge, Andaluz, The Ellington Jazz Club, Pure, 1907 and Double Lucky. Perth has also become a Mecca for luxury brands, with labels such as Gucci, Bally, Louis Vuitton and Tiffany &CoappearingonstylishKingStreetinthecity.Local designers such as Ruth Tarvydas, Melanie Greensmith (Wheels&Dollbaby)andCelestialTeniellehavealsoset up shop, making King Street the ultimate destination for the fashion savvy. Top10uniquethingstodoinPerth 1. 2. Visit one of the 19 beautiful metropolitan beaches. Visit Kings Park, the southern hemisphere's largest inner city park. Take a ferry to Rottnest Island. Spend a day exploring the colour and diversity of the port city of Fremantle. Spend the day sampling the amazing produce and wine at WA's oldest wine growing region, the Swan Valley, just half an hour's drive from Perth. Livelikealocal To really live the Perth life, a visit to one of the beautiful beaches is a must. The beach plays an important role in Perth culture, so no matter what time of year you visit, try your hand at surfing at iconic Scarborough Beach or grab some fish and chips and watch the sunset over the Indian Ocean from Cottesloe. 3. 4. 5. 34 Tourism Western Australia 6. Indulge in a cultural feast � visit the Art Gallery of Western Australia and the Western Australian Museum to check out the many live music/ theatre options available. Explore the funky inner city precincts of Mount Lawley, Subiaco, Leederville and Claremont for fantastic restaurants, bars and shopping. Visit one of Perth's Indigenous art galleries to see some unique artwork, and do the Indigenous Walking Tour of Kings Park to learn about Australia's fascinating history. For a different perspective, take a scenic helicopter flight over Perth city and the stunning coast. Swim with dolphins at Rockingham, just 45 minutes drive from Perth. PerthInternationalArtsFestival The Perth International Arts Festival (PIAF), held in Western Australia every summer, showcases some of the world's finest artists and performers. With its sunny skies, glittering star-filled nights and fresh ocean air, Western Australia is an ideal backdrop for the jam-packed program of world-class theatre, music, dance, literature and visual arts. Renowned for its enthralling productions and the big name acts it attracts, PIAF is the oldest international arts festival in Australia and the state's premier cultural event. www.perthfestival.com.au SculpturebytheSea Sculpture by the Sea, Cottesloe, is an annual sculpture exhibition set on Perth's iconic Cottesloe Beach, overlooking the spectacular Indian Ocean. The exhibition returned to Cottesloe Beach this year for the sixth time this year and featured work from more than 60 local, interstate and international acclaimed artists. Hugely popular, this free to the public exhibition attracts approximately 100,000 visitors of all ages each year. www.sculpturebythesea.com 7. 8. 9. 10. ThePerth-ecthost! Each year, Western Australia's capital city Perth plays hosts to an impressive list of international events, with the abundant sunshine and friendly laid-back atmosphere provides the perfect setting. OneMovementMusicFestivalPerth The inaugural event was held in Perth last year October and was the first of its kind in Australasia. 6-9 October are the dates set for the 2010 instalment that will unite 200 artists, 100 speakers, hundreds of delegates and thousands of music fans. This is an artist-based event, showcasing the greatest new global talent set for the international stage, both local and international. By day, influential music industry delegates looking to sign the next `biggest band' attend a global industry conference and by night the music industry and local music enthusiasts can see new and unsigned bands play at various venues around Perth. Over the past decade, Perth has exploded to the forefront on the Australian music scene. Bubbling away under the city's surface is a treasure trove of talent making big names for themselves in Australia and overseas. Bands such as The Waifs, John Butler Trio, Eskimo Joe, End of Fashion, Little Birdy, Sleepy Jackson and Bob Evans all call Perth home. www.onemovementmusic.com Perth'svalleyoftaste The Swan Valley and Perth Hills Region are a food and wine lover's paradise. Located just 30 minutes drive from Perth city, the Swan Valley and Perth Hills are where the locals go to enjoy wineries, breweries, cafes, local produce and art galleries � all on their doorstep. The Swan Valley, as its name suggests, is located alongside the Swan River and is Western Australia's (WA's) oldest wine producing region. Today, it is home to more than 40 family-owned vineyards, many of which are still run by the descendants of Croatian and Italian families who came to the area in the early 1920s. The tradition of small boutique Swan Valley wineries is what gives this wine region its charm. Among the big international players like Houghton and Sandalford are many smaller wineries, where the winemakers and vineyard owners greet and serve you at the cellar door. Tourism Western Australia ATE Media Kit 2009 | Tourism Western Australia 35 35 Drive yourself and follow the award-winning Swan Valley Food and Wine Trail, enjoy a cruise with Captain Cook Cruises (www.captaincookcruises.com.au) or join a personalised tour of the region. New operator Chelmsford Chauffeur Drive offers a VIP tour of the region by Bentley (www.chelmsford.net). The Perth Hills precinct is also gaining momentum as a food and wine destination - championed by unique eventssuchastheMundaringTruffleFestival&Perth Hills Wine Show held annually in August. Come October the focus is on the annual Spring in the Valley Festival. This extremely popular month-long celebration is now one of Australia's largest food and wine events, celebrating the wonderful wine, food, art and music for which the region in renowned. (www.onyesha.com/onyesha-spas). From the moment you enter the majestic tree-lined driveway, just twenty five minutes drive from Perth, your body and soul will be enveloped by the serenity of nature and your whole being will be open to the nurturing indulgence of the spa experience that awaits you. Perth also has plenty of fabulous places to stay. Set in the leafy inner city suburb of West Perth and within easy walking distance of Kings Park, The Richardson (www.therichardson.com.au) five-star boutique hotel offers an opulent escape with its 74 guestrooms and suites, Business Centre, The Spa Club, The Palm Terrace, Opus Restaurant and Cocktail Bar. Since opening in 2007, the hotel has won many awards and accolades; and has attracted many celebrity guests including US singer Pink, Bob Dylan, Chris Isaak, Gwen Stefani and Christina Aguilera. The Duxton Hotel (www.duxtonhotels.com) offers five-star accommodation in the centre of Perth, boasting 306 well-appointed rooms. Located on St Georges Terrace, the hotel is minutes from Perth's major shopping malls, tourist attractions, business district and the Perth Convention and Exhibition Centre. ExperiencethehighlifeinPerth Reach new heights in Perth with a Heliwest helicopter flight (www.heliwest.com.au). The options for exploration from above are endless - from exploring the Swan Valley Wine Region to one of Perth's 19 scenic beaches or even creating a tailored flight for added luxury. Or travel in style aboard the Perth's new Diamond Lounge Limocoach (www.diamondlounge.com.au) for the ride of your life. This custom designed 30-seater luxury coach is available for touring and private functions and features the latest in modern technology, with PlayStation, Slingstar, Internet connectivity, LCD screens, state-of-the-art audio visual system and lighting. Comfort is king aboard this unique limocoach, with one main bar, three mini bars, onboard bathroom and two staff � a driver and host to ensure your every need is met. Utilise these luxurious modes of travel to get your shopping fix in Perth. Over the past three years, Perth has also become a Mecca for luxury brands, with labelssuchasGucci,Bally,LouisVuittonandTiffany& Co appearing on stylish King Street. Local designers Melanie Greensmith of Wheels and Doll Baby and Ruth Tarvydas have both recently opened boutiques, referred tobysomeasthe"ParisendofPerth". If relaxing is more your style, spend the day being pampered amongst the tranquil acres of lush gardens, lakes and waterfalls at Onyesha Spa Pinelake TaketheplungeinPerth With thousands of kilometres of coastline, nearby islands, abundant and varied marine life, a mix of tropical and temperate climates and numerous shipwrecks just offshore - the diving and snorkelling in Western Australia is unbeatable. Some of the best spots include: MettamsPool A calm snorkelling spot within 30 minutes of Perth city, and is ideal for families and beginners. RottnestIsland Just a short ferry ride from Perth, Rottnest Island offers a range of undersea adventures - calm bays attract snorkellers, while boats provide access to the deeper seas. The Rottnest shipwreck trail tells stories of the 14 shipwrecks found along its coast - information plaques can be seen on the ocean bed. 36 Tourism Western Australia Tourism Western Australia ShoalwaterMarinePark Picturesque submerged reefs and shipwrecks abound throughout the Rockingham area, less than an hour's drive from Perth. Much of the underwater environment is protected in the Shoalwater Islands Marine Park. As its name suggests, the marine park encompasses not only an incredibly rich and diverse marine environment, but also surrounds a chain of unique limestone islands. You'll find sea lions here and penguins too. BunburyDolphinDiscovery Two hour's south of Perth, Bunbury offers shorebased and boat-based swimming tour interaction with wild dolphins, as well as dolphin watching tours and a fascinating and educational Interpretive Centre. Opportunities are provided for people to learn about dolphins by interacting with them in their natural environment. For a close encounter with the dolphins of Koombana Bay, take a Swim-On-The-Wild-Side with the Marine Biologist and trained volunteers. Enjoy snorkelling with the dolphins out in the calm waters of the Bay. JurienBay Just a three-hour drive north of Perth, is the hub for a marine park stretching from Wedge Island to Greenhead. It's famous for sea lions and divers are fascinated by the limestone caves and overhang formations. Top right: Windsurfing off Rottnest Island, Swimming with dolphins, Dolphin Discovery Centre, Bunbury. Large image: Swimming with sea lions, Jurien Bay. Tourism Western Australia ATE Media Kit 2009 | Tourism Western Australia 37 37 indigenous IndigenousToursWA Western Australia's vast and varied landscapes are deeply embedded in Aboriginal history - and with many market-ready Indigenous tourism products now on offer, visitors can take part in authentic experiences to learn more about the oldest living cultural history in the world. Local Noongar man, Greg Nannup, has launched the Kings Park Indigenous Heritage Tour, which invites visitors to learn about the Indigenous heritage and history of Kings Park and Botanic Gardens. (www.indigenoustourswa.com) Before European settlement Perth's Noongar people used the park's lofty heights for weddings and celebrations, just as it is used by West Australians today. The park was also used for burials, dances and hunting. The Kings Park Indigenous Heritage Tour is an enjoyable and fun way to learn about the original West Australians who used and loved Kings Park for tens of thousands of years. In addition, the Kings Park Aboriginal Art Gallery dramatically enriches your understanding and experience of Indigenous Art and Culture. In addition, in late 2009 the Nannup family launched The Swan River Dreaming tour in conjunction with Rottnest Express (www.rottnestexpress.com.au). Guests are taken back thousands of years to a time in the Dreaming and are given a unique insight into the traditions and spirituality of Aboriginal people, allowing them to experience the Swan River and Kings Park through the eyes of traditional landowners. WAITOCleadstheway inIndigenousTourism The Western Australian Indigenous Tourism Operators Committee (WAITOC - www.waitoc.com.au) aspires to promote Indigenous tourism experiences, and in doing so encourages the development of new, culturally authentic Indigenous tourism ventures that ensure visitors receive the authentic experience they seek. Since its inception, WAITOC has been instrumental in fostering and supporting the growth of the Indigenous tourism industry in Western Australia and now represents more than 50 Aboriginal tourism operators listed on their website ranging from accommodation, traditional dance and Dreamtime stories to contemporary history, bush tours and art. DiscoverEsperancewithKepaKurl There is no better way to enjoy and interpret the magnificent coast and beautiful landscapes of Western Australia than with a traditional custodian of the land, and in Esperance, the answer is Kepa Kurl Eco Discovery Tours (www.kepakurl.com.au). Kepa (water) Kurl (boomerang) is the Aboriginal name forthetownofEsperance,andmeans,"wherethewater lieslikeaboomerang".Theregionsupportsaunique ecosystem, Australia's scientifically proven whitest beaches and the panorama of offshore islands of the Recherche Archipelago. Kepa Kurl is a locally owned and operated Aboriginal Company, committed to providing quality, personalised and informative cultural experiences that allow visitors to gain an appreciation of the diversity of the Aboriginal culture. UrbanIndigenoustours launchedinPerth Launched in 2010, Urban Indigenous Tours (www.urbanindigenoustours.com) offers a fresh, insight into the Perth Aboriginal community. The day trip includes an art class with a local Indigenous artist; contemporary bush tucker tastings, lunch at an Aboriginal Caf� in the heart of Perth and a didgeridoo lesson in Fremantle. The tour caters for a maximum of 12 people at a time, which adds to its personal charm, with many touching and insightful stories shared throughout the day. 38 Tourism Western Australia Tourism Western Australia Foradventureinthe Kimberleyit'sUptuyu! The Kimberley's ancient landscapes hold many stories and there's no better way to discover them than with a local Indigenous guide. Owned and operated by Neville Poelina, a Nyikina man who has lived all his life in the Kimberley and has traditional ties throughout the region, Uptuyu (www.uptuyu.com.au) invites guests to learn about Left to right: Luridgii Cultural Experience, Kununurra. Gyorn Gyorn Bradshaw paintings, Kimberley region. bush medicines and bush tucker, and explore the fascinating geography and history of the Kimberley. Based in Western Australia's dramatic Kimberley region, Uptuyu can tailor a personalised experience to discover one of the world's last great wilderness areas. Remote and rugged, its landscape is spectacular with rich red earth, wide horizons, ancient gorges, crystal clear rock pools and pristine beaches. A core base for adventures is the Oongkalkada Wilderness Camp established at Udialla Springs, a 3000-acre Nyikina-Mangala property between Broome and Derby fronting the mighty Fitzroy River. The camp is near fresh mineral springs and is surrounded by an array of native fauna and flora. explorers such as William Dampier when he sailed into what is now King Sound. One visitor was the French ship, Geographe in 1803, captained by Nicholas Baudin. Aboard was the hydrographer Pierre Leveque whose name the Cape now carries. HomeValleyfostersthe futureofIndigenousTourism Home Valley Station's onsite Indigenous TAFE academy is central to the sustainable development of both the pastoral and tourism aspects of the station. Owned by the Indigenous Land Corporation (ILC) Home Valley Station (www.homevalley.com.au) was purchased on behalf of the Balanggarra people of the East Kimberley. Since acquiring the Home Valley pastoral lease in 1999, the ILC has endeavoured to involve local Indigenous people in all aspects of the station's operations. In both its tourism and pastoral enterprises, members of the local Indigenous communities have assisted in all manner of projects associated with the resurrection of what was, at the time of purchase, a poorly neglected cattle station. Today, Home Valley is a hub of activity that caters not only for travellers of the Gibb River Road, but for Indigenous students and trainees from many communities across the Kimberley. As well as all-new accommodation options, Home Valley Station offers the Dusty Bar and Grill, two lagoon style pools, new reception and station store, conference facilities and a cultural centre. DiscoverthehistoryofKooljaman Kooljaman at Cape Leveque (www.kooljaman.com.au) is a multi award winning Aboriginal owned wilderness camp. It is a beautiful remote paradise offering a quiet place to get away from it all. Located 220 kilometres north of Broome on the Dampier Peninsula, Cape Leveque is a popular spot to fish, swim and snorkel or just sit back and relax. This area is steeped in fascinating history � and learning about this aspect enhances your stay at Kooljaman at Cape Leveque. Kooljaman is the Bardi Aboriginal name for Cape Leveque. It is thought the Aboriginal people may have come to this part of the continent somewhere between 5000-7000 years ago after the last Ice Age. The sea level rose and formed King Sound and the many hills and mountains became islands of the Buccaneer Archipelago. Aboriginal people of the Cape Leveque area would have had contact with visitors such as Indonesian and Macassan fishermen and may have sighted European Tourism Western Australia ATE Media Kit 2009 | Tourism Western Australia 39 39 extraordinary taxi ride campaign digital focus The Extraordinary Taxi Ride was the first of many integrated marketing campaigns to bring Tourism Western Australia's (Tourism WA) new Experience Extraordinary brand to life. Relying heavily on digital marketing, the Extraordinary Taxi Ride brought the Experience Extraordinary brand position to life in a series of short films and blogs available for viewing online. The Extraordinary Taxi Ride took 22 passengers from around the world over the course of nine weeks to Western Australia's most iconic destinations to experience the sights, sounds, people and places that make Western Australia extraordinary. The entire journey was filmed and broadcast for the world to watch online. However, the digital aspect of the campaign started long before the taxi set off on its epic road trip. The campaign commenced in February 2010 with the recruitment of Western Australia's most extraordinary reallifetaxidrivertobethe"hero"ofthecampaign. All taxi drivers in Western Australia were invited to enter the competition by recording their details and answering some questions over the phone. From more than 460 applications, five finalist cabbies were shortlisted and given the opportunity to spend the next six weeks campaigning for public support. This was where the digital fun began. Traditional marketing methods were undertaken to drive traffic to the campaign website, encouraging people to vote for their favourite cabbie - sparking both public awareness and media attention of the campaign and the new brand. More than 14,000 individual votes were recorded during this phase of the campaign. During this phase, consumers could also submit their "extraordinaryWAdestinations"they'dlikethetaxito visit on its journey. Utilising Google Maps technology, these destinations were plotted and will be visible for the duration of the campaign. The next step was to put the call out for passengers to join the winning taxi driver on this journey of a lifetime. Utilising traditional and digital marketing methods, consumers were directed online to submit the"extraordinaryreason"they'dliketobeapartof the journey with either a video or photo and written submission. Some of this content was also housed on the campaign website, further increasing interest and visitation. In addition to being run in Australia, the Extraordinary Taxi Ride campaign was activated in five key international markets (UK, Germany, New Zealand, Singapore and Malaysia), with each international market hosting their own website. In the first three months it was active, the domestic version of the website alone had more than 133,000 hits, with people spending more than 12,500 hours engaging with the content. The launch of the Extraordinary Taxi Ride on 9 April saw the focus of the campaign shift, with all PR channelsdirectingpeopleto"followthejourney" onlinebyviewing"films"capturedalongthewaythat highlighted each of the eleven legs of the journey; as well as through regular blog and image postings. Regular electronic direct mails were also sent to Tourism WA's email database with links to photos, blogs, films and competitions. The digital component of the campaign was supported by search engine marketing, online advertising, social media including Twitter and traditional marketing and public relations initiatives including television, radio, news articles, print advertising, outdoor and printed collateral all pointing to following the taxi ride online as the call to action. A Facebook page was also created to distribute campaign content and to maximise social media opportunities by providing a place for passengers to share and discuss their experiences, with links directing people to extraordinarytaxiride.com for further information. 40 Tourism Western Australia Left to right: Cable Beach Club Resort, Broome. Pinctada Cable Beach, Broome. ultimate experiences (luxury) CelebrityspottinginluxuriousBroome Broome, the western gateway to Western Australia's stunning Kimberley region, has become a celebrity hot spot over the past twelve months, coinciding with the luxury accommodation boom that has occurred. Stars spotted in the exotic pearling town over the past twelve months include Hollywood A-listers Tom Cruise and Katie Holmes; Victoria's Secret model, Miranda Kerr and her actor boyfriend, Orlando Bloom; Rove McManus and his new wife Tasma Walton and Australian millionaire James Packer. Each year in August, Broome is inundated with high profile celebrities and personalities from Australia and around the world for the annual horse racing season. The elite mingle in luxurious marquees which line the red dirt track, with the deep blue ocean visible in the background providing the perfect photo opportunity. The iconic Cable Beach Club Resort and Spa (www.cablebeachclub.com), which received a $20 million upgrade last year is a favourite choice of accommodation for celebrities. Its new day spa, Chahoya offers some indulgent pampering packages and treatments. Chahoya is Broome's little piece of heaven on Earth, catering for men and women searching for total body wellness and rejuvenation. Complete with seven private suites, double Vichy shower room, hair salon, yoga deck and much more, the spa provides a tranquil retreat where senses are unleashed and clarity restored. Cable Beach Club Resort and Spa's Durack Suite offers exceptional luxury. Featuring original artwork of Elizabeth Durack, this suite sleeps six in three bedrooms - each with an ensuite. All rooms provide the comfort of a king size bed, spacious dining and sitting area, plus a huge balcony to maximise the view to the brilliant sunsets, and guests will easily relax in this private sanctuary. The suite includes a butler service and all of the mod cons you'd expect. In early May 2009, the five-star Marilynne Paspaley property, Pinctada Cable Beach (www.pinctadacablebeach.com.au) opened its doors with an overwhelming response from luxury travellers. Situated only five minutes walk to Cable Beach, Pinctada Cable Beach, features four Master Pearlers Suites as the centrepiece of 71 studio rooms and suites - each unique in their fit-out, furnishing and d�cor. Amsara Luxury Retreat (www.amsara.com.au), which also opened in mid 2009, is set in established grounds on the escarpment overlooking north Cable Beach. Located approximately 20 minutes from Broome town, the property is designed for the hotel weary traveller, offering an exclusive eco-friendly retreat for a maximum of six guests at any one time. Each luxuriously appointed apartment offers stunning views over Cable Beach to the Indian Ocean and its magical sunsets, allowing guests to immerse themselves in the seclusion of the grounds, lagoon style swimming pool and its many shaded areas. Broome's new eco wilderness retreat, Eco Beach (www.ecobeach.com.au) opened last year. The property includes stunning villas, luxury tents, an Infinity pool, on site bar and restaurant, and excellent eco credentials. Not to mention being located in one of the world's most remarkable destinations. Tourism Western Australia ATE Media Kit 2009 | Tourism Western Australia 41 41 CruisingtheKimberley Imagine the feeling of exhilaration as your private helicopter lands effortlessly on the edge of a dramatic gorge in the Kimberley allowing you to take a refreshing splash in a freshwater lagoon. This is just one of the unique experiences available to guests onboard a luxury cruise of the Kimberley experience. The Kimberley region of Western Australia is one of the last untouched wilderness areas on earth and for an amazing view of the region from a different perspective a luxury cruise is the way to go. North Star Cruises (www.northstarcruises.com.au) and the Great Escape Charter Co (www.greatescape. net.au) are specialists in providing adventure holidays combined with luxury, comfort, style and safety. Cruises depart Broome on a regular basis, offering different itineraries and cruise lengths. Cruising in the Kimberley allows you to access some of the most remote and undiscovered places in Australia such as the magnificent Rowley Shoals west of Broome. On board the Great Escape's vessel, MV Great Escape, you can spend your days discovering this underwater paradise - an eco experience unmatched by very few places in the world. North Star Cruises' multi-award winning adventure cruise ship, True North, ensures guests experience wilderness in surroundings more akin to one of the world's most exclusive hotels. On board facilities include a sundeck, forward observation lounge, lounge, alfresco bar, Internet caf�, plasma screens with interpretive information, lower deck dining room with large panoramic windows and fine dining. The purpose built vessel is able to explore the upper reaches of shallow river systems and with multiple expedition boats, passengers have the freedom to explore these remote areas with professional guides. Services, The Sandalwood Factory offers visitors the opportunity to learn about the history of Australian Sandalwood, to experience the unique range of Mt Romance sandalwood products and to relax and unwind in Cafe Sandalwood Kununurra. Visitors will be treated to Mt Romance's latest product range, the world-first 2bYoung anti-aging products, using the WA sandalwood nut oil and protein. OasisintheOutback Home Valley Station (www.homevalley.com.au) pride themselves on providing guests with the ultimate Australian outback experience. Watch the stunning Cockburn Range change to a deep shade of pink as the sun sets whilst enjoying Champagne and canap�s. At night relax in the stylish Grass Castles, designed for guests seeking the ultimate in comfort while touring the dramatic East Kimberley. Home Valley's premium accommodation, the Grass Castles, is located along the banks of the beautiful Bindoola Creek. Shaded by towering eucalypts abundant in birdlife, the Grass Castles are reminiscent of sturdy steel and timber homesteads designed by the Kimberley's early pioneering settlers but with all the modern creature comforts of today. The famous El Questro Wilderness Park and Homestead (www.elquestro.com.au), set over a million acres of rugged landscape in the heart of Western Australia's ancient Kimberley region, has opened for the 2010 season under new ownership � Delaware North Parks and Resorts. The Homestead is an exclusive retreat cantilevered over the magnificent Chamberlain Gorge. Catering to discerning guests, friendly staff provide the highest standards of service and cuisine. Guests are encouraged to choose from a selection of dining locations, from a private cliff top to the Homestead's spacious verandas, but almost always under a canopy of stars. In addition to the Homestead, El Questro Wilderness Park offers a range of accommodation and experiences suited to most styles and budgets, from the Station Campground and Bungalows and tented cabins at Emma Gorge. ExperienceMtRomanceinKununurra Mt Romance (www.mtromance.com.au), global leader in sandalwood oil production, opened a new showroom in Kununurra in April. Located among the Indian Sandalwood plantations owned by its parent company, Tropical Forestry 42 Tourism Western Australia Ningalooindulgence The joys of walking off the shore to see the hundreds of unique fish and coral species of Ningaloo Reef is a luxury in itself � that combined with the luxurious accommodation options available make for the perfect indulgent escape. Sal Salis (www.salsalis.com.au) is an exclusive safari camp hidden in the white sand dunes of Western Australia's Cape Range National Park. The spacious wilderness tents are situated just metres from the water's edge and the world's greatest fringing coastal coral reef. The accommodation and hosting style exudes a wild bush luxury ambience, with guides delivering an extraordinary insight to one of Australia's best kept natural secrets. The ecological principles held by Sal Salis also ensure that guests generate a minimal environmental footprint to the reef and surrounding areas. Located on Sunrise Beach in the Exmouth Marina, Novotel Ningaloo (www.novotelningaloo.com. au) is your gateway to the Ningaloo Reef and the Cape Range National Park. Guests can enjoy a relaxing holiday escaping the winter chill or an action packed holiday taking part in the many nature based activities the region has to offer. The $30 million development includes a range of hotel rooms and one and two bedroom self contained apartments. Three bedroom apartments are available on request. The complex also includes Gold Plate Award winning Mantaray's restaurant, bar, lounge, resort-style swimming pool and gym with stunning beaches right outside your door. For those seeking luxurious accommodation on the water, this year Sail Ningaloo (www.sailningaloo.com. au) launched - pardon the pun - their purpose built live-aboard catamaran, `Shore Thing', in the pristine waters of the Ningaloo Reef Marine Park. Explore Ningaloo Reef in luxury aboard this beautifully appointed vessel, which can accommodate up to 10 guests in comfort for three, five and nine-day tours, all of which include meals, snorkelling, kayaking and reef interpretation walks. (www.australiassouthwest.com) offers the perfect mix of stunning beaches, tall-timber forests, premium wineries and sensational local produce. Cape Lodge (www.capelodge.com.au) is a five-star boutique hotel situated in the Margaret River Wine Region, a three hour drive south of Perth. This stunning property is located on the banks of its own private lake with picturesque Margaret River vineyards providing a stunning backdrop. There are 22 beautifully appointed rooms and suites which offer the perfect environment to immerse yourself in the beauty of the region. The Lakeside Restaurant was voted number four in the world for food by Conde Nast Traveller, and it's easy to see why with Executive Chef Tony Howell changing the menu daily and using only the best produce the region has to offer. Recently included in the Top 30 New Hotels of the World by Gourmet Traveller magazine, a stay at Injidup Spa Retreat (www.injidupsparetreat.com.au) is sure to be luxurious! Make yourself comfortable in one of 10 private luxury villas � all with their own plunge pool and panoramic view of the Indian Ocean. Injidup is located just south of Yallingup, you can relax to the sounds of the sea as you are pampered with an enriching spa treatment developed exclusively for the spa by internationally recognised, locally produced skincare range Sodashi (www.sodashi.com). Adjacent to the beautiful Smiths Beach and only a few hundred metres from Canal Rocks, the Smiths Beach Resort (www.smithsbeachresort.com.au) offers guests the choice of five accommodation options including beach houses, apartments and poolside villas. Complete with a fantastic restaurant right near the beach and the Bouzy Champagne Bar � Smiths Beach Resort is the perfect beachside holiday destination. Continuing the reputation that North Star Cruises is known for, True North Ashore (www.truenorthahore.com) is another spectacular residence in the area. Inspired after 20 years cruising in the Kimberley, the property spaciously accommodates eight people and features a breathtaking indoor Kimberley inspired waterfall surrounded by greenery and rocks individually selected from North West Australia. Haveaworldclass experienceinMargaretRiver Voted as one of the top ten regions of the world in 2010 by Lonely Planet, Margaret River in Australia's South West Tourism Western Australia 43 food and wine Experiencetheextraordinary flavoursofWesternAustralia Whether you're exploring the rugged outback or enjoying the ambience of a South West winery, guests to Western Australia are bound to encounter the exotic flavours on offer. The regions are as distinctive in their produce as they are in landscape, but one common theme is its exceptional quality and freshness. Western Australia's food and wine industry has boomed in recent years. Offering a selection of fine produce including boutique wine, chocolate, cheese and truffles, WA's gourmet offerings are sought after by foodies from around the globe. MagicalMargaretRiver Originally a chilled out surfie town, Margaret River has evolved into the ultimate smorgasbord of wineries, boutique breweries, unique accommodation and restaurants overlooking sweeping vineyards, towering forests and surf breaks � all just three-and-a-half hour's drive south of Perth. The region's famous wines and outstanding regional cuisine are only matched by their magnificent place of origin. Envied throughout the world for its Mediterranean climate, pristine environment and nutrient-rich soils, it has ideal grape growing conditions. Producing just three per cent of Australia's grapes, Margaret River is responsible for making more than 30 per cent of the nation's premium wines, which is testament to its exceptional quality. With more than 90 cellar doors and in excess of 200 vineyards, Margaret River's scenic countryside is dotted with a mixture of quaint family owned boutique wineries alongside big estates and art galleries. Some of the original Margaret River wineries still in operation today include Vasse Felix, Leeuwin Estate, Cullen, Clairault and Xanadu. Those who enjoy a drop of a different variety will not go thirsty in the Margaret River Wine Region, with the emergence of award-winning boutique breweries. Bootleg, Bush Shack, Colonial and Duckstein Breweries offer a range of brews from traditional pale ales and pilsners, through to ginger or chocolate flavoured beers. WA'sblackdiamondsindemand The 2010 WA truffle season is underway, with one of the world's most expensive edible commodities in demand from chefs from Australia around the world. Manjimup's Wine and Truffle Co (www.wineandtruffleco. com) is Australia's largest truffle producer and has received many awards and accolades for it's sought after edible fungi. Known as black diamonds because they are one of the world's most expensive food items, WA truffles are exported to countries in Europe and Asia and have put Manjimup on the epicurean global map. Restaurants including the award winning Quay in Sydney, Vue Du Monde in Melbourne and prestigious French Laundry in the Napa Valley (US) utilise the exceptional quality truffles from Western Australia. Thehillsarealivewiththe scentoftruffles! Head to the Perth Hills for the annual Mundaring Truffle Festival, celebrating the thriving industry in Western Australia. Indulge in a weekend of gourmet delights featuring the Australia's finest chefs, sample produce and witness cooking demonstrations utilising local truffles. For a great short break, book a stay at the nearby Core Luxury Retreat (www.coreluxuryretreat.com.au) or the Loose Box Cottages (www.loosebox.com.au). Onlythefreshestin Australia'sSouthWest In addition to its reputation for wine, Australia's South West region is gaining a name for itself on the international culinary circuit. Many of the region's chefs have worked around the world, and their skills combined with the freshness of the regional produce available, will have you savouring every bite. The Lakeside Restaurant at Cape Lodge (www.capelodge.com) in Margaret River is one such example. 44 Tourism Western Australia Left to right: Fine food display, Margaret River Wine Region. Cellar door, Margaret River Wine Region. The restaurant is consistently awarded by the likes of prestigious Conde Nast Traveller, as one of the best in the world for food. It's easy to see why, with Executive Chef Tony Howell changing the menu daily and using only the best produce in the region. In addition, guests are now able to learn some amazing tips and recipes at the new cooking classes on offer for guests. Food lovers are in for a treat if they visit the Margaret River Farmer's Market. Held every fourth Saturday of the month, the market features an array of fresh produce, organic fruit and vegetables, gourmet breads, organic meats, wine tastings and many other gourmet delights. Located on Tunbridge Street and held from 8am until 12pm, the market stalls are manned by the producers themselves. A delicious breakfast is available all morning, accompanied by locally roasted coffee a magical way to begin a Margaret River Saturday! www.margaretriver.asn.au Semillon varieties. Further south you'll find the Pemberton Wine Region, with Chardonnay, Merlot and Pinot Noir produced here amongst the beauty of tall timber forests and flowers. Closer to Perth, the Peel Wine Region established in 1974, is known for its Chenin Blanc, Chardonnay and Cabernet Sauvignons. The most predominant wine variety in the Manjimup region is Chardonnay, with Pinot Noir demonstrating its suitability in recent years. In addition to wine, Manjimup is home to a highly successful black truffle industry. The Great Southern Wine Region is a Mecca for food and wine lovers. Riesling and Cabernet Sauvignon are the most important wine from the region, noted for their exceptional quality. Before you visit download a food and wine trail map of the region from www.greatsouthernregion.com.au Located South East of Perth, the Blackwood Valley Wine Region produces great Chardonnay, Riesling and Cabernet Sauvignon. The Darling Ranges in the Perth Hills have seen winemaking for more than a century. Wines produced in the Perth Hills Wine Region include Chardonnay, Cabernet Sauvignon, Merlot and Shiraz. Only 30 minutes drive from Perth city the Swan Valley and Perth Hills are where the locals go to enjoy wineries, restaurants and cafes, breweries and distilleries, fresh local produce, arts, crafts and shopping at road side stalls selling just-picked local produce. The Swan Valley, as its name suggests, is located alongside the Swan River and is Western Australia's oldest wine producing region. Today, it is home to more than 40 family-owned vineyards, many of which are still run by the descendants of Croatian and Italian families who came to the area in the early 1920s. The tradition of small boutique Swan Valley wineries is what gives this wine region its charm. Among the big international players like Houghton and Sandalford are many smaller wineries, where the winemakers and vineyard owners greet and serve you at the cellar door. Ninewinewondersofthewest Western Australia is home to nine sensational wine regions, each with their own characteristics and qualities. Six of the regions are located in Australia's South West (www.australiassouthwest.com), with the Perth Hills, Swan District and WA's oldest wine region, the Swan Valley, situated in the Experience Perth area (www.experienceperth.com). The South West's warm Mediterranean climate and rich fertile soils combine to provide an exceptional environment for growing grape vines. The Margaret River Wine Region in the South West of the State is by far the most well known and established region. The most successful wines produced in this region are Chardonnay, Sauvignon Blanc and Semillon, and Cabernet Sauvignon. Be sure to visit some of the founding wineries of the region such as Leeuwin Estate, Vasse Felix and the biodynamic industry leader Cullen. In addition to the world-class wine on offer, here you'll find top notch local produce, pristine beaches and many fantastic accommodation and touring options. The nearby region of Geographe, although less established, produces excellent Chardonnay and Tourism Western Australia ATE Media Kit 2009 | Tourism Western Australia 45 45 Self drivers can follow the award-winning Swan Valley Food and Wine Trail, enjoy a cruise with Captain Cook Cruises (www.captaincookcruises.com.au) or join a personalised tour of the region. HighTeaatthefamous MiamiBakehouse There is nothing more Australian than a meat pie � and Western Australia's most awarded bakery, The Miami Bakehouse (www.miamibakehouse.com.au) are experts in this domain. In addition, guests can now enjoy High Tea every Saturday and Sunday from 2pm at its premier flagship store on the Mandurah foreshore. Enjoy a delightful tiered arrangement of Miami's savoury pastries, delicate finger sandwiches and scones with jam and cream, a selection of desserts and cakes and refreshments. It's the epicentre for night time entertainment and the place where guests can mingle with the Station's staff and other travellers. The chef selects the finest and freshest in local produce - including bush herbs, seeds, fruits and flowers - to provide guests with a truly unique Australian dining experience. The Township Restaurant at El Questro Wilderness Park serves up an intriguing alternative to the popular `Reef and Beef' of Australia's menus. Delicious local beef, topped with fresh barramundi from the nearby rivers is a must try dish from the Australian cuisine on offer in this outback wonderland. The exotic pearling town of Broome has many amazing gourmet experiences to indulge in, with a favourite for tourists being cocktails and canap�s at the Sunset Bar at Cable Beach Club (www.cablebeachclub.com) as you watch the spectacular sunset over Cable Beach. A popular new addition is the Selene Brasserie at Pinctada Cable Beach (www.pinctadacablebeach. com.au). The multi-award winning Matso's Brewery (www.matsos.com.au) is a Broome treasure. The brewery stole the show for the third consecutive year at the recent International Beer Awards. Choose from their great range of including Hit the Toad premium lager, Monsoonal Blonde wheat beer, Smokey Bishop dark lager or Matso's famous alcoholic ginger beer. NewGascoyneFoodTrail Australia's Coral Coast is home to the new Gascoyne Food Trail � allowing visitors to experience the popular Gascoyne Growers Markets, plus other great food locations throughout the region. Produce to taste along the way includes fish, prawns, avocados, preserves, ice creams and much more. Be sure to taste the famous chocolate coated banana! Pick up a copy of the brochure and map online at www.gascoynefood.com.au. Northernhospitality Western Australia's North West cannot be overlooked when mentioning the many culinary pleasures that the State has on offer. Renowned for its locally reared beef and prized barramundi fish, restaurants in the Kimberley region are spoilt for choice of local produce to fill their menus. The Dusty Bar and Grill at Home Valley Station (www.homevalley.com.au) is an iconic part of the property, serving quality Australian cuisine against a backdrop of authentic station memorabilia. 46 Tourism Western Australia cultural experiences HollywoodontheWestCoast Following the success of Australia the movie, Western Australia's dramatic landscapes and scenic suburbs were recently film sets for a number of high profile movies including Bran Nue Dae, Red Dog, Needle and the Cloudstreet mini series. In 2008, film making legend Baz Luhrmann selected the magnificent Kimberley region to shoot scenes for Australia the movie. The red and rugged landscape of the east Kimberley featured strongly in this epic romantic adventure movie set around the bombing of Darwin during the Second World War. Kimberley locations made famous by Australia include: El Questro Wilderness Retreat, Digger's Rest Station, Home Valley Station, the Cockburn Range, the Bungle Bungle Range, Carlton Hill Station (Faraway Downs scenes) and King George Falls near Faraway Bay. Another gem of the Kimberley, the exotic pearling town of Broome, was the primary filming location for Indigenous musical comedy, Bran Nue Dae (www.brannuedaemovie.com) which was released in early 2010. The beautiful red earth, turquoise sea and deep blue sky look magical on the big screen. The story of Bran Nue Dae begins and ends in Broome, the birth place and of writer, Jimmy Chi and stars well known Australian actors including Geoffrey Rush (Shine, Pirates of the Carribean), Australian Idol star Jessica Mauboy, Ernie Dingo (The Great Outdoors, Blue Heelers, Always Greener, Kings in Grass Castles), singer-songwriter, Missy Higgins, Ningali LawfordWolf (Kings in Grass Castles, Rabbit-Proof Fence), Tom Budge (Australian Rules, Kokoda, Last Train to Fremantle) and up and coming actor, Rocky McKenzie (who plays leading role, Willie). WA locations are featured strongly in the movie as the centralcharacterexperiencesa"comingofage"road trip from Perth to Broome, witnessing the magnificent and diverse West Australian landscapes along the way. Bran Nue Dae features many of Broome's iconic locations, such as Sun Pictures � the world's oldest picture gardens, Matso's Brewery, Roebuck Bay, beautiful Cable Beach and the quaint church at Beagle Bay. WA's Pilbara region � the ruggedly beautiful hub of iron ore mining in the State, will feature strongly in the movie Red Dog (www.reddogmovie.com), filmed earlier this year and will be released in 2011. Red Dog is the real life heart-warming story of a lovable and charismatic kelpie called Koko who united a mining community in the 1970s and 80s. Hollywood superstar Josh Lucas (Sweet Home Alabama, A Beautiful Mind, Glory Road) will play the leading role of John in the true story based on the novel, Red Dog by Louis De Berniere. Filming of the TV adaptation of Tim Winton's best selling, multi-award winning novel, Cloudstreet, recently took place in Perth's western suburb of Dalkeith. Cloudstreet is the story of two families sharing a house during world war two and post-war years in Perth and features an ensemble cast including Essie Davis as Polly Pickles (The Silence, The Girl with the Pearl Earring, After the Deluge), Stephen Curry as Sam Pickles (:30 Seconds, The King) Emma Booth as Rose Pickles (Underbelly 3, Clubland) and Lara Robinson playing young Rose (Knowing, The Long Weekend). Cloudstreet will premiere on showcase available on Foxtel and Austar next year. In addition, Perth suburb, Bassendean will feature in the movie Needle (www.needlemovie.com), starring Australian actress, Jessica Marais of popular TV programme, Packed to the Rafters and Calvin Klein model, Travis Fimmel. PerthemergingasAustralia's culture capital Perth Fashion Festival, Sculpture by the Sea in Cottesloe and the Fremantle Street Arts Festival are great examples of events that have helped establish Perth as Australia's emerging culture capital. EventsCorp's (the events division of Tourism Western Australia) Arts and Cultural Events Scheme (ACE) and the Regional Events Scheme (RES) have helped develop arts, cultural and regional events in WA. Tourism Western Australia 47 Perth's diverse range of high profile cultural and sporting events increase Western Australia's appeal to interstate and international visitors. EventsfundedbytheACEandRESinclude: PerthFashionFestival September9-15,2010 Perth Fashion Festival is an annual week-long festival that includes 50 events, including 11 designer fashion parades, nine free retail fashion parades, a free kids' parade, fashion workshops including Restyle, Chadwick Perth Model Search, Student Runway, pop-up shops, fashion talks with industry representatives and the WA Fashion Awards. SouthernArtandCraftTrail September25-October10,2010 Galleries, art studios, wineries, restaurants, retail shops and various other venues will show exhibitions featuring a wide range of art and craft made by local artists and craft practitioners throughout the Great Southern region. 2010Veteran'sHockeyChampionship September27-October9,2010 A national championship competition that attracts high visitation to the State with over 1,000 players expected to visit Perth to attend the event. 2010Kickstarter'sGascoyneDash October28-31,2010 A race down the dry riverbed from Gascoyne Junction to Carnarvon in purpose-built buggies and motorbikes, including a street parade and live bands in Carnarvon. ManjimupCherryHarmonyFestival December11-12,2010 The festival celebrates the start of the cherry season including the Cherry Ball, a long table lunch, live entertainment, cherry stalls in the town and a wood chopping competition. GeographeBayRaceWeek,Busselton February18-23,2011 Western Australia's largest annual yachting regatta attracting 120 yachts. The event features live entertainment, twilight sailing, a picnic race day and big band performances. SculpturebytheSea,Cottesloe March3-22,2011 More than 70 sculptures by artists from across Australia and the world transform Cottesloe Beach into a sculpture park. FremantleStreetArtsFestival April23-25,2011(EasterLongWeekend) The Fremantle Street Arts Festival is the largest street performance in Australia. The event is held on the streets of Fremantle and showcases busking style street performers from Australia and overseas. ArgyleDiamondsOrdValleyMuster May 2011 A celebration of the East Kimberley with more than two weeks of music, dance, art, craft and indigenous cultural treats with a key attraction being the Kimberley Moon Concert. ExperiencetheHighway toHellinFremantle Launched in July 2009, the Highway to Hell tour is a 90-minute guided tour of Fremantle visiting the places connected to the legendary lead singer of Australian band AC/DC. The tour starts and ends at the statue of Bon in Fremantle's famous Fishing Boat Harbour and along the way, your tour guide will provide a commentary unlike any tour of this kind! Whilst in `Freo' as the locals call it, be sure to enjoy one of Little Creatures' locals brews (www.littlecreatures.com.au) and some fish and chips on the harbour. TakeabreaktoPerth's answertoNewYork Just over an hour's drive east of Perth will take you to the lovely country town of York � famous for its colonial architecture and annual festivals. In recent times York has gained a reputation for its local organic produce and talented artisans, and with refurbishments to many of the local hotels many say thereisa"NewYork"emerging. Historic hotels such as The York, Settlers Hotel and The Imperial have all recently been renovated, upgraded or revitalised, all with the commitment to keeping York's historical charm. 48 Tourism Western Australia Left to right: A Day in Pompeii Exhibition, Western Australian Museum, Perth. Swan River and city skyline at dusk, Perth. For those seeking a little luxury, the Imperial Hotel (www.imperialhotelyork.com.au) has the answer � the Champagne Suites. Be pampered with a full body massage, enjoy a candlelit dinner for two in Restaurant Eboracum, and to top it all off, share a bottle of chilled French Champagne (depending on which suite you choose - Moet-Chandon, Veuve Cliquot, Ruinart Suite or Perrier Jouet Suite). The stylish new accommodation options are ready for the influx of visitors who flock to York for the annual festivals, which are increasing in popularity every year. Annually in late June, the York Town Hall will once again hold the York Gourmet Food and Wine Festival, showcasing a huge range of food and wine from the Avon Valley, Nannup, Kukerin and other surrounds. Experience flavours from around the world with thirty gourmet food and wine stalls to sample from. Products include olives, wines, yabbies, cheeses, jams, pickles, oyster mushrooms, exotic spices, sauces, nuts, chocolate, biscuits and much more. Each October, the streets of York will come to life with the annual York Jazz and Soul Festival, a premium event for world class artists and jazz fans alike. The vintage atmosphere is the perfect setting to mix seven stages of incredible music with locally produced gourmet food and the infectious buzz of happy people. Other popular annual events include the Garden Festival which is held each year in October and The York Antiques and Collectors' Fair. ExploreAlbany�whereoldmeetsnew Albany in Australia's South West (www. australiassouthwest.com), the first European settlement in Western Australia, has emerged as one of Australia's leading food, wine and arts destinations � this combined with its rugged natural beauty and range of quality tourism attractions make Albany a fantastic short break destination. Set against a backdrop of rugged granite coastline, sapphire seas and wild natural beauty, Albany is situated on the southern coast of Western Australia, five hours drive from Perth. In 2008, the Albany Farmers Market was voted the best in Australia, with the local produce recognised for its exceptional quality. For food and wine lovers, there is also a smorgasbord of local wineries and restaurants to spend a lazy afternoon soaking in the sunshine and breath-taking views. Wignall's Wines (www. wignallswines.com.au) and Oranje Tractor (www.oranjetractor.com) are local favourites. For a decadent experience stay at the new Maitraya Private Residence (www.maitraya.com), situated on the magnificent coastline east of Albany. Located on 130 hectares of grounds by the Southern Ocean, Maitraya enjoys amazing views of the adjacent coast, islands and mountains and is one of Australia's most amazing properties. Tourism Western Australia 49 For a touch of history stay at The Rocks (www. therocksalbany.com.au) which was once a vice regal residence. There are also many affordable accommodation options to suit all tastes. Albany is famous for its dramatic convict history. Take a tour of the convict jails, old taverns, whaling ships and settlers' cottages, grand National Trust homes, museums and many local art and craft galleries. In addition to its tourist attractions, Albany is renowned for its natural attractions along the rugged coastline of Torndirrup National Park. Get some salty sea air and fantastic photos at the Gap which boasts a dramatic 24-metre ocean drop. Nearby Natural Bridge is a mind-boggling granite formation in the shape of a bridge. Take a drive past quirky granite Dog Rock, Albany's towering wind farm and walk the Middleton Beach boardwalk trail - a three-kilometre trail with sensational views of King George Sound. Nature lovers will be right at home in Albany with top fishing, sailing and hiking all on offer. No visit to Albany is complete without a whale watching cruise to see magnificent southern right and humpback whales close up. Left to right: Watershed Premium Wines, Margaret River Wine Region. Bran Nue Dae launch event, Broome. Large image: True North, King Cascade in the West Kimberley. 50 Tourism Western Australia airline services Perth is currently serviced by 16 international carriers operating from 13 non-stop destinations including Air Mauritius, Air New Zealand, Cathay Pacific, Emirates, Garuda, Malaysia Airlines, Qantas, Royal Brunei, Singapore Airlines, South African Airways, Thai Airways, Tiger Airways, AirAsia X, AirAsia Indonesia, Jetstar International and Pacific Blue. Strategic Airlines will commence a twice weekly service from Denpasar in June 2010. Perth has excellent access from key long haul UK/ Europe destinations with several carriers including Qantas, Singapore Airlines, Malaysia Airlines, Emirates, Cathay Pacific, Thai Airways and AirAsia X operating one-stop flights on a daily basis. Internationally, there are 168 aircraft arrivals and approximately 41,000 seats into Perth each week, whilst on the major domestic trunk routes of Sydney, Melbourne, Brisbane and Adelaide there are approximately 53,000 seats per week into Perth. (SRS Analyser, April 2010) Domestic There are multiple daily non-stop flights into Perth from the major capitals of Sydney, Melbourne, Adelaide and Brisbane. There are also daily nonstop flights from Darwin and Canberra with multiple daily connections via other cities. Cairns/Perth flights operate daily through a combination of non-stop and one-stop services. There are also non-stop flights into Broome from Perth throughout the year. Flights operate to Broome from Adelaide, Melbourne and Sydney during the peak travel period of April to October. In addition to these services there are interstate non-stop services from Melbourne and Adelaide into Kalgoorlie and services from Brisbane, Sydney and Melbourne into Karratha. Top: Perth's skyline at dusk. Bottom: Shopping in King Street, Perth. International Internationalnon-stopfrequencylevelsperweek intoPerthbyrouteforthe2010NorthernSummer (NS10)scheduleareasfollows: � � � � � � � � � � � � � Singapore-SingaporeAirlines17,Qantas14, Tiger Airways 7, Jetstar International 7 KualaLumpur-MalaysiaAirlines10,AirAsiaX7 Dubai-Emirates14 Auckland-AirNewZealand7 Tokyo-Qantas3 HongKong-CathayPacific7,Qantas3 Johannesburg-SouthAfricanAirways7 Denpasar-Garuda21,IndonesiaAirAsia14, Jetstar 7, Pacific Blue 7 Jakarta-Jetstar3 Bangkok-ThaiAirways7 Phuket-PacificBlue2 Brunei-RoyalBrunei5 Mauritius-AirMauritius1 Tourism Western Australia 51 digital marketing update Accessing information on visiting Western Australia has never been easier, with state-of-the-art features available on Tourism Western Australia's website, westernaustralia.com. Visitorstowesternaustralia.comhaveaccessto: � Travelplanning�collect,organise,viewonamap and share your WA travel itinerary. � Real-timeonlinebooking�instantconfirmationfor accommodation bookings through online booking enabled operators in Australia. � Streamingvideo�ouraward-winning westernaustralia.tv site is packed with video highlights and travel episodes featuring destinations from around the State. � Contentsubscriptions�visitorscannowreceive up-to-date holiday deals, video and audio podcasts and WA news via subscription services such as iTunes and RSS. The new website features support and an extensive online presence for Tourism WA, extending to contentsharing and social media sites such as Twitter, Youtube and Flickr. In addition, there are now five English versions of the website covering our core target markets, plus foreign language equivalents for China, Japan, Korea, Germany, Italy and France offering essential information on WA destinations, and global marketing opportunities for partners. Offering a dedicated corporate website for the tourism industry, investors and the media, Tourism WA's corporate site, tourism.wa.gov.au provides unrivalled tourism expertise and information. 52 Tourism Western Australia InternationalvisitorstoWesternAustralia2009 Estimates Spend ($mil) Visitors Nights Year ending March2009 1,712 694,100 21,391,100 12 Year ending March2008 1,689 675,800 19,534,300 %Change 1.4% 2.7% 9.5% Top20internationalmarketstoWesternAustralia,December2009 (Rankedbynumberofvisitors) 2 Estimatedvisitors 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 United Kingdom Singapore New Zealand Malaysia USA South Africa Germany Japan Indonesia Canada Ireland India France Hong Kong Scandinavia Thailand Korea Switzerland Netherlands China 156,900 75,100 64,000 58,900 41,800 28,800 27,400 24,400 22,500 17,300 16,500 13,600 13,400 12,200 11,600 11,400 10,200 10,000 9,900 9,100 Estimatednights 3,805,100 1,422,600 1,640,800 1,827,400 902,900 774,300 821,600 866,900 677,500 483,700 636,700 604,600 525,400 460,800 289,700 635,400 757,900 235,700 327,400 428,000 Averagelength ofstay(nights) 24.2 18.9 25.6 31.0 21.6 26.9 30.0 35.6 30.0 28.0 38.6 44.4 39.2 37.9 25.0 55.8 74.7 23.6 33.0 47.1 Pleasenote:The estimates of visitor numbers and nights in this report are based on information obtained from the International Visitor Survey - a sample of 6,783 international visitors coming to Western Australia. While every endeavour is made to provide reliable results, as with all surveys, the estimates are subject to sampling variability. This means that the survey results may vary from the results that would have been produced if all visitors had been interviewed in a census. 1 Tourism Research Australia, Regional Expenditure Estimates YE December 2009 2 Tourism Research Australia, International Visitor Survey YE December 2009 Tourism Western Australia 53 53 tourism impact and employment in western australia Tourism impact and employment � ThetourismindustryinWesternAustraliadirectly employs 47,140 people (4.2 per cent of the State's workforce). Indirectly, tourism contributes another 35,430 jobs, which makes 82,560 jobs in total in Western Australia. 1 � Globally,thetravelandtourismindustryisoneof the world's largest, directly employing 80.7 million people worldwide, or an estimated 2.8 per cent of all jobs in 2009. 2 � In2009,5.8millionvisitorsspentmorethan$4.5 billion in Western Australia. 3 4 5 � Inthesameperiod,694,100internationalvisitorsto Western Australia spent $1.7 billion. 4 5 � TravellingtotheregionsoutsideofExperiencePerth is a key focus for the tourism industry in Western Australia. In 2009, some 30 per cent of international visitors travelled to regional Western Australia. Added to the 62 per cent of intrastate visitors and 34 per cent of interstate visitors touring the regions, this generates employment, helps to stabilise country populations and, indirectly, enables services such as schools and banks to be maintained. 3 4 1 Source: Sustainable Tourism Cooperative Research Centre � Tourism Satellite Account Western Australia 2007/08 2 Source: World Travel and Tourism Council � Progress and Priorities 2008/09 3 Source: Tourism Research Australia � National Visitor Survey, YE December 2009 4 Source: Tourism Research Australia � International Visitor Survey, YE December 2009 5 Source: Tourism Research Australia � Regional Expenditure Estimates, YE December 2009 6 Source: United Nations World Tourism Organisation � World Tourism Barometer, January 2010 7 Source: Westralia Airports Corporation 2009 8 Source: Tourism Forecasting Committee � Forecast 2009 Issue 2 Tourismandthecurrentglobal economic conditions � Globally,internationaltouristarrivalsdecreased in 2009, with growth in the last quarter of 2009. 6 Although international tourism experienced a decline at a global level, foreign national arrivals into Perth Airport grew by 4.5 per cent in 2009 compared to the previous year. 7 � InDecember2009,theTourismForecasting Committee predicted a 0.5 per cent decrease in international visitors to Australia in 2009. 8 However, at the end of 2009 Western Australia performed better than forecast, with the International Visitor Survey showing that there was a 2.7 per cent increase in international visitors to Western Australia in 2009 compared to the previous year. 4 Toptobottom:"SkillsthatTakeyou Places"initiative,apprenticechef,Perth. Tourism Western Australia's Aboriginal Employment Initiative, cadet, Perth Visitor Centre. 54 Tourism Western Australia notes Tourism Western Australia Tourism Western Australia 55 55 This publication has been printed on 55% recycled stock. Cover = 200gsm Monza and text = 150gsm Monza. Tourism Western Australia Level 9, 2 Mill Street PERTH WA 6000 Tel: +61 8 9262 1700 Fax: +61 8 9262 1702 firstname.lastname@example.com tourism.wa.gov.au westernaustralia.com 56 Tourism Western Australia GPO Box X2261 PERTH WA 6847