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Where Do Heuristics Come From?
Last year, I had the honor and pleasure of working on a project for the National Institute of Standards and Technology (NIST) to develop style guidelines for voting system documentation. Yawner, right? Not at all, it turns out. It made me think about where guidelines and heuristics come from for all kinds of design. Yes, if you live in the United States, you paid for me to find this out. Thank you.
What I learned in the process of developing style guidelines for voting system documentation (which, astonishingly, took about a year) is that most heuristics—accepted principles—used in evaluating user interfaces come from three sources: lore or folk wisdom, specialist experience, and research.
Though style guidelines for content are important, I'm going to talk about each of these sources of heuristics with various design examples. I'm sure you'll see something that you've encountered before.
Lore or Folk Wisdom
First comes guidance from "They," as in "They say…," for which no one knows the true source. For example: "Feed a cold, starve a fever." "Never end a sentence with a preposition." "Limit the number of items in the main navigation to seven plus or minus two."
Where do these come from? Someone's belief that this is a good practice. They may have heard something or done something that they think supports the practice, but there's really no basis in fact for any of these.
A New York Times article by Anahad O'Connor says that recent research about whether to eat a lot when you have a cold and fast when you have a fever is inconclusive. No one seems to know how this one started. It may just feel like there's some inherent logic to it.
Not ending sentences with prepositions was encoded by a British guy named Henry Fowler in 1926. He was a crotchety, proscriptionist pedant, but his book was a best seller. People wanted guidance about how to speak and write "properly," especially in class-conscious England. So a rule to not use words like "to," "in," "for," "with," or "on" as the last word in a sentence became wildly popular as a marker of a well-bred, well-educated person. But it was really just Fowler's personal preference, and today the practice seems like an affectation.
My favorite example in the Web design world is a guideline about limiting the number of items in a navigation menu or list to five to seven items. Most people don't know where this came from; if they did, they'd know that this isn't the best use of that "rule" and imposing it actually won't make the design usable. This one does originate in research, specifically an article published in 1956 by George Miller in the Psychological Review called "The magical number seven, plus or minus two: Some limits on our capacity for processing information." The findings from the research Miller describes are about working memory. The lore passed down from that article is that humans can only hold about seven things in their short-term memory at a time. But Miller very heavily qualifies this as "suggestive" and an "estimate." More importantly, what in the world does this have to do with designing website navigation? Nothing. Navigation is persistent. We're not asking people to remember from section to section where they can go. It's right there for them to see and use. The number of items in navigation should be determined by the data from research about the users and their task goals.
If you find yourself saying "they say" or "I've heard" when you make an observation about a design issue, you may be caught without a lot of support for your point. Basing an inspection on your own experiences observing users can hold more authority.
Specialist Experience
Older adults who use the Web need high contrast and large targets. If they are not expert Web users, they can be easily distracted, so to ensure that they're successful, we should design in smooth task paths and clear labeling that doesn't use jargon.
One of my special interests since about 2003 has been Web design for older adults. I've internalized the design principles above (as well as many others) after watching dozens of people who are age 55 or older use a variety of Web sites. I am confident that implementing a design that takes these design principles into account will make the design easier for older people to use than designs that use subtle colors layered on one another, small buttons and links, and cluttered page layout with trendoid headings and labels. Though I have observed many types of people using lots of different kinds of websites, I have specialist experience from watching one audience try to do typical tasks on a variety of websites.
Specialist experience means expertise in a particular domain or product. You get it only after hours and hours and hours of seeing the same kinds of things happen to the same types of users. Basing an inspection on specialist experience is definitely a step up from working from lore, but if you haven't distilled what you have found in the many hours of observing a type of users using a site or type of site, then you may be working from hunches and opinion that could make it difficult for you to justify the evaluation recommendations.
Evidence From Research
Some things that experienced designers have internalized do have data to support them: eliminate horizontal scrolling, design for working memory limitations, facilitate scanning.
These all rate a 5 (out of 5) for strength of evidence in the guidelines on usability.gov (I'll get to the rating thing in a minute). Usability.gov started as a project at the National Cancer Institute (NCI), which is part of the US Department of Health and Human Services. NCI needed guidance in designing usable cancer information websites—a simple goal.
On the way, the NCI team realized that not all guidelines were equal. Some guidelines were supported by a lot of data from multiple studies (like the high-scoring heuristics above). Some guidelines might come from only one study. Still, evidence was evidence, and NCI wanted to use "quantified, peer-reviewed Web site design guidelines," which they found simply didn't exist. And as far as I know, there's nothing like the resource NCI created at usability.gov.
To reach their goal, NCI put together panels of experts to review research. The panelists then rated each guideline for strength of evidence that, among other considerations, needed to be "cumulative and compelling" for a 5 out of 5. The idea was that teams could use the ratings to help them make design decisions. But the guidelines were not meant to be a substitute for usability testing. Why not? The main reason was that the guidelines at usability.gov were developed for information-rich websites (versus e-commerce or transaction-based sites) with content about major illnesses. That's fairly specialized. But when you read through the 500 guidelines that NCI identified, it is obvious that almost all could apply to many types of websites or many types of pages within sites. Your mileage may vary.
The Basis of the Heuristic Matter
As the folks at NCI learned in developing usability.gov and I learned in the work for NIST[*], the provenance of a heuristic is important. This is true of all implicit and explicit heuristics applied in design decisions.
Learning about where heuristics come from—lore or folk wisdom, specialist experience, or research—helped me understand better where some of the teams I've worked with were coming from as they developed design principles. Sometimes they based the principles on lore, sometimes on expertise. Rarely did they go to the research.
Expertise is good, but research is better. Research-based heuristics simply have more heft: credibility, specificity, and applicability.
Still, there's no substitute for primary research. Firsthand observation of your users in their context reveals subtleties of behavior that even research-based heuristics can't match. And if your research of your users in their context contradicts the known research, what do you do? (You don't get two guesses to answer this question.) If you go with what your users do, then even the most deeply researched heuristics are at best a poor substitute for doing the right thing.
[*] I couldn't have made the discoveries I did on that project without Susan Becker, my project partner, who did most of the heavy lifting.
Related Links
You can pore through the evidence-based guidelines for usability developed by the National Cancer Institute (NCI) at usability.gov.
You might also want to check out other sets of research-based heuristics and guidelines. I've worked on a couple of them:
AARP commissioned Janice ("Ginny") Redish and me to do an expert review of websites in 2005 in order to develop a set of heuristics for designing websites for older adults (Google doc).
The final report from our review of 50 websites is here (also a Google doc).
The National Institute on Aging (NIA) also published guidelines for designing senior-friendly websites.
The voting section of the National Institute of Standards and Technology (NIST) website now links to style guidelines for voting system documentation, which are based on research in technical communication, information design, usability, and instructional design. Check out the site's Publications section to download the PDF of the guidelines and to view other design research related to voting systems.
Oh, and you might want to read Miller's article to judge for yourself.
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Shameless plug, but I've just launched http://www.uxponder.com, a site providing user-submitted heuristics to ponder while you design.
Your paragraph on Fowler is the worst that I have ever read on this writer, and indeed on English usage. http://maryandleo.tumblr.com/post/476102903/from-a-dictionary-of-modern-english-usage-by-h-w
Hi Charlotte,
Thanks much - so glad you liked it! It's not often people thank me for *making* them think. I blame Steve Krug for that.
It's true. Most of the "heuristic evaluations" conducted are done badly. It's easy to get it wrong; the temptation of "checklist usability" is great. I've found that in the right circumstances, HE can be a great complement to usability testing. It often reveals things that might be embarrassing or wasteful for users to find. (See Jared Spool's piece at Johnny Holland on "Low Hanging Fruit and Penny Stocks.") But it's no substitute for observing real people use a design.
Interesting piece. Thanks. Led me to revisit the guidelines at usability.gov. Bummer that they're now all in PDFs instead of web content. Makes scanning the "Importance" and "Strength of Evidence" rankings, well, kind of impossible.
I have to question your George Miller 7 +/- 2 critique. While I could easily see the "rule" being often touted by those not fully understanding its root... at it's core is real research about working memory limitations (which you even acknowledge as a well supported design principal). After observing lots of user testing (mostly consumer web applications), I have consistently seen issues with more than 9 menu items starting to hinder usability in ways that were resolved by restructuring, reorganizing, or progressively disclosing to limit the number options the user is presented with at a time (within a given task space) to live within Miller's threshold.
So yes... user testing should always be the final confirmation, but the "less than 9 choices" goal during the design process has been consistently constructive for me... confirmed by user testing, and backed by research.
This is an excellent article, Dana! Thanks for writing it. It was fun to go back and re-read Miller after all these years. And in the fast paced UX world most of us live in (or as Fowlwer would say, in which most of us live - ha), who has time to research the history behind the various heuristics we've come to accept as everyday. Thanks for making me think!
I started out being very distrustful of heuristics because compared to "real" usability testing it felt like a cheat. As I've learned a bit more about that particular area of the discipline I'm realizing I made a snap judgement based on a non-representative sample of those working professionally with heuristics based reviews. Some people base heuristics based on "folk wisdom" which may or may not offer any real value to their clients. Those clients may then be left with a negative impression of the entire discipline and we all suffer for it (not just UX professionals, users and designers too). But that's a poor reason for me to discount heuristics as a whole. Thanks for explaining some of the root causes of my cognitive dissonance on heuristics. :)


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Google Inc.
Benjamin Edelman, Thomas R. Eisenmann
Revision Date:Apr 11, 2011Publication Date:Jan 28, 2010Discipline:StrategySource:Harvard Business School |
Product number:910036-PDF-ENG Length:21p |
English PDF
Also Available in:
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The case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch into new arenas; for example, build Google into a portal like Yahoo! or MSN; extend Google's role in e-commerce beyond search, to encompass a more active role as an intermediary (like eBay) facilitating transactions; or challenge Microsoft's position on the PC desktop by developing software to compete with Office and Windows.
learning objective:
To analyze the strategic significance of network effects in search-related advertising and for Google's prospects in the portal, e-commerce intermediary, and desktop operating system businesses. Also, to explore whether pursuit of the latter opportunities is consistent with Google's mission and culture.
subjects covered:
Business models; Competition; Corporate governance; Corporate strategy; Entrepreneurship; Network effects; Search engines
- Company Employee Count: 20,100
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Donald F. McHenryFormer Independent Director, Member of Audit Committee, Member of Directors & Corporate Governance Committee and Member of Public Issues & Diversity Review Committee, The Coca-Cola Company |
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Indra K. Nooyi M.P.P.M. | Chairman and Chief Executive Officer Pepsico, Inc. | $1.6M |
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34 comments:
For my birthday, I enjoy spending time with family and *love* if I get an icecream cake! ;)
KatyHappy Birthday to you! I just had my birthday this week - I love to pig out on ice cream on my birthday ;)
ReplyDelete- SunnieMay 6, 2012 at 9:47 AM
My birthday is right next to Christmas, the 19th, so not much, I like to go out to eat.
sunniewoodyplus2 atmsn.com
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Good luck to all the skaters.
Good luck to all the skaters.
Last edited by ImaginaryPogue; 01-23-2011 at 06:04 PM.
That probably is what's going to happen, except I'm not sure about the Rogozine thing. I think Kevin might doom himself by attempting too many quads again too. I really hope Shawn doesn't bomb and holds on to second. I'm glad he's usually not someone who bombs, because I'm worried about his technical difficulty compared to a few of the others.
link is blocked
Gee. I wish a thread on such an anticipated event has not been opened with such negative and judgemental opinion about Canada's best who has represented Canada so well in the world. You are predicting what each of the top competitors may do and be at but about Patrick, the best of the bunch and possibly of the world, you don't care how he would do, just decided and determined that he will not deserve his marks no matter what. The only reflection is not on him but only that you will dispise him no matter what.
Would you like to be sole and deciding judge to mark him way down so he wouldn't go out to shame us Canadians in international competitions? I'm glad you are not. Patrick Chan is one of the greatest skaters in the world and I'm happy and proud he's Canadian.
will the main cbc channel show skating later?
Oh dear god, my post was meant to be satiric. If you were a Chan supporter at Skate Canada (like I was) you'd understand why I posted things in jest right away. Fact is people post such hyperbolic hysteria that the only way I deal with it is to mock it. Which is what I was doing.
Sorry. You meant on TV. But yes it's scheduled.
Last edited by SkateFiguring; 01-23-2011 at 06:09 PM.
Yes, we're supposed to have the Free Dance and the Men's LP at 8:00PM ET. Of course, the CBC might decide to air only Chan's performance, chack the other male singles skaters and broadcast hockey instead. (Yes, I'm still bitter that we were shortchanged on the Men's SP. )
I'll send you a pm, but I've since edited the first post.
Btw, is there someone who can summarize a skater's performance for the non-Canadians who can't watch the live stream? I'm very, very, very bad at identifying jumps, so I'm of no use on that front.


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Montana Credit Unions for Community Development (or MCUCD) is the award-winning, charitable arm of the Montana Credit Union Network. A state-wide nonprofit organization, MCUCD works together with the state's credit unions to improve the lives and financial independence of all Montanans.


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Welcome to Andrews University! We are pleased that you have chosen to attend Andrews University, and we look forward to meeting you and serving your needs. There are many benefits and restrictions associated with F-1 and J-1 visa statuses, and we'll assist you with understanding how the immigration regulations work and how at times they intersect with our university's policies. It is important to keep in mind that you are required at all times to be in compliance with immigration regulations that requires you to maintain your visa status. We will attempt to provide you sufficient information via the information shared through these webpages to assist you. It is our hope that you will achieve both your academic and personal goals while being a student here. This office cares deeply about those who come to this campus from abroad, and we are equally invested in helping you achieve your dreams and goals.
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Home » EFK Fire Dragon Compensators » For 1911 Government Style Bushing Replacement Compensators
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Course Listings
Japanese and Chinese Studies: Japanese Studies
JAPN 131 Elementary Japanese I (1)
Introduction to the fundamental structure of Japanese. Classroom instruction will consist of intensive aural-oral drills as well as reading and writing based on assigned texts. Approximately 100 kanji in addition to hiragana and katakana will be introduced. There will be periodic quizzes, a midterm and the final exam.
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Meat Free Monday in Schools
Thursday, 5th July, 2012
Watch Sir Paul McCartney's message for the Sunday Times Festival of Education on the effect of Meat Free Monday in schools. He talks about his passion for the campaign and the importance of children to its success, saying "It's the kids themselves that give us hope for the future."
> Watch the video here
> Visit the Meat Free Monday website to find out more
NEW Food From Our Kitchen…
Monday 30th April, 2012
Fish Free King Prawns
A market first, our Fish Free King Prawns are extremely versatile and will allow you to create a wide range of delicious vegetarian dishes, without compromising taste or quality.
For vegetarian cooks looking to branch out, those trying to reduce their meat and fish intake, and people who suffer from seafood allergies – embrace Linda's mouth-watering Fish Free King Prawns as your new turn-to staple, as they're quick to cook and extremely easy to incorporate into your favourite recipes. Try them simply baked in a garlic, chilli and tomato sauce alongside couscous, or they can be served as part of a zesty lemongrass, ginger and bok choy stir fry. They're the perfect inclusion for a Friday night Pad Thai, or can play the star role in a summery salad of avocado, toasted pine nuts and a lemon and herb dressing: the Fish Free King Prawns are a truly adaptable ingredient which can fit in to everybody's cooking style. > More
Tuscan Topped Fillets
If you're a fan of Mediterranean cuisine but can't get away this summer, bring a little bit of Italy to your own kitchen with the new Tuscan Topped Chicken Style Fillets. Close your eyes as you take a bite of the tasty chicken style soya protein fillet, topped with a delicious tomato, courgette, black olive and mozzarella cheese topping and you'll be transported straight to the country of romance, without the hefty travel fare. > More
Asparagus & Leek Tartlets
The newly launched Asparagus & Leek Tartlet, filled with asparagus, leeks and vegetarian hard cheese is not only delicious, but also extremely easy to cook. Simply bake in the oven and serve on a bed of watercress and a rocket leaf salad, with a layer of chunky coleslaw. And if you're thinking of a weekend outdoors with friends, pop a few in your picnic basket and enjoy cold with a range of delicious salads. > More
BBQ Selection
If you need veggie options for a summer BBQ party this year, look no further than the brand new Vegetarian BBQ Selection Pack, which contains two Vegetarian Sausages, two Vegetarian Burgers and two BBQ Chicken Style Fillets. There's no chance of veggies ever feeling left out of the BBQ celebrations again! > More
Quarter Pounder Burgers
For real burger lovers out there, 2 Vegetarian Quarter Pounder Burgers; delicious soya protein burgers with onions and a hint of garlic. > More
Our Sausages win a Vegan Society Award!
Tuesday 29th November, 2011
We are delighted to announce that our sausages have won the Award for Best Non-trademarked Vegan Product 2011.
The Vegan Society received thousands of nominations throughout the summer for our sausages so a big thank you to all of you who voted, we're really proud.
> Read more about the Vegan Society Awards 2011
> See our award winning Sausages
> Try our new Red Onion & Rosemary Sausages
Vegetarian Living feature our new range
Friday 25th November, 2011
Vegetarian Living magazine said our Cranberry and Camembert Burgers went down very well with a "hardened meat-eater who usually shuns veggie fare". They went on to say that our Mini Snack Sausages are "ideal for parties or to fill a lunchbox" – we couldn't agree more!
> Read the full article here
> See our new range here
More delicious new dishes have launched…
Monday 17th October, 2011
New! Special edition Cranberry and Camembert Burgers
Our brand new Special Edition Cranberry & Camembert 1/4 Pounder Burgers are full of exciting, seasonal flavours. Bursting with taste, this succulent and seasonal soya based burger is perfect for sharing with friends and family. Enjoy it with slow roasted pepper and tomato bruschetta or a beetroot and potato rosti with a fruity nutty relish – delicious and a little bit different.
> See our Cranberry and Camembert 1/4lb Burgers
> See our serving ideas for roasted pepper bruschetta and beetroot potato rosti
> Where to buy
New! Special Edition Rosemary & Red Onion Sausages
Our new Special Edition Rosemary and Red Onion sausages bring a delicious, aromatic spin on a much-loved classic.
We're famous for our award winning vegetarian sausages and these Special Edition Rosemary & Red Onion Sausages are no exception. The aromatic rosemary and sweet red onion sausages form the perfect centre-piece for a wholesome, warming meal with colcannon mash and port gravy.
And they taste just as good in crusty white bread for breakfast!
> See our Rosemary and Red Onion Sausages
> See our serving ideas for colcannon mash and port gravy
> Where to buy
New! Mini Snack Sausages
Our new Mini Snack Sausages are a smaller version of our best selling vegetarian sausages. They are perfect party food, tasty bite-sized nibbles great for dipping, or try them beer battered with mustard mayonnaise – simply serve and watch them disappear. Children will love them too, quick, easy and nutritious in lunchboxes or as a tasty, tea time treat.
Available in a 320g pack (approx 20 sausages) keep them in the freezer for last minute guests or midnight snacks!
> See our mini snack sausages
> See our serving ideas for beer battered mini sausages and mustard mayonnaise
> Where to buy
Meat Free Monday Cookbook Launches!
Monday 10th October, 2011
The Meat Free Monday Cookbook is a beautiful collection of recipes designed to inspire you to make your meals each Monday meat-free.
There are 312 recipes in total, including contributions from top celebrities and chefs such as Kevin Spacey, José Pizarro, Tom Aikens, Twiggy, Giorgio Locatelli, Bryn Williams, Yotam Ottolenghi – not forgetting the McCartneys, themselves passionately vegetarian.
Meat Free Monday's message is 'One Day a Week Can Make a World of Difference'. The campaign demonstrates how giving up meat for one day each week can help us reduce our environmental impact and live a healthier life.
The Meat Free Monday Cookbook is published by Kyle Books, priced £19.99. Visit the Meat Free Monday website to find out how supporters can buy the book at the special offer of £17.99 inc free p&p (UK mainland only).
> Visit the Meat Free Monday website to find out more
> Why not share your recipes and tips with us here
Our pie features in Vegetarian Living.
Thursday 29th September, 2011
Vegetarian Living voted our new Mushroom and Ale Pie as one of the three best veggie pies in their New Shoots column. Their taste testers found our pie very hearty and loved our pastry. A few would like more of our gravy, we don't blame them it's rather moreish!
> Read the New Shoots column
> See our new Mushroom and Ale Pie
Winning Mushroom & Ale Pie launches in Sainsbury's!
Tuesday 9 August, 2011
We're delighted to announce that Kate Ford's winning Mushroom and Ale Pie has launched exclusively, for one month in Sainsbury's.
Sainsbury's superstore in London Colney, Hertfordshire hosted the launch where Kate unveiled her winning pie to the public. Fans and food enthusiasts alike queued to get a slice of the delicious dish.
Kate said "This competition has been a fantastic journey and I have enjoyed following the development of my recipe, from creating the dish to following its progress into stores across the country. I hope the Mushroom & Ale Pie will serve as another delicious meat-free alternative and I can't wait to see it hit shelves!"
The pie goes on sale this week at the special introductory price of £1.49 (usually £1.99) until the 6th September.
> See the winning Mushroom & Ale Pie
> Download our delicious serving suggestion
> Join us on Facebook and Twitter for more photos and regular updates.
Kate gets to meet our team and taste her winning Mushroom and Ale Pie.
Wednesday 13 July, 2011
It was a very proud moment for Kate Ford and our team here at Linda McCartney Foods as the first of the competition winning mushroom and ale pies came off our production line last week.
We were delighted that Kate was able to meet our production team and take a tour of our meat free site and of course taste her delicious pie. Our Development Chef Richard said "Kate's pie stood out from the first tasting and the whole team loved the recipe. It was also Paul's favourite and this was reflected when the public voted for Kate's recipe".
Kate said "It's been a fantastic experience to come here and the pie has come out as I hoped it would. I've been a vegetarian since I was eight and wanted to create something a bit different that would appeal to both vegetarians and people who eat meat. The ale is something you wouldn't usually get in a vegetarian dish".
Sir Paul McCartney has said how much he's looking forward to trying the pie "I am thrilled to support this great competition which has continued Linda's passion to create delicious home cooked and meat free food. Kate's 'Mushroom & Ale Pie' is a worthy winner and includes all the values Linda cherished – I can't wait to try it myself."
The pies will be on sale in Sainsbury's from 8th of August.
> Don't forget to try our delicious new products while you wait
> For more photos and updates don't forget to join us on Facebook and Twitter.
We've won a Good Egg Award!
Wednesday 6 July, 2011
On July 6th 2011, the leading lights of the food industry gathered in London for Compassion's prestigious Good Farm Animal Welfare Awards, hosted by TV Chef Paul Merrett. The awards celebrate and reward major food companies for committing to higher welfare policies.
We're delighted to announce that Linda McCartney Foods were among those who received a Good Egg Award – other award winners included the happy egg co, Mr Kipling and Ocado.
Since 2007, the Good Egg Awards have celebrated companies who are using only cage-free eggs or egg products.
> Read more about the Good Egg Awards
Our Peri Peri burger is Cook Vegetarian's latest squeeze
Monday 4 July, 2011
Cook Vegetarian magazine have named our Peri Peri burger as their latest squeeze in their Easy BBQ feature. They said it's moreish, spicy, unusual and succulent and that's it everything they want from a burger right now.
> Read Cook Vegetarian's Easy BBQ column
> See our Peri Peri burger
> Find your nearest stockist
We've made The Sunday Times Green List again!
Sunday 12th June, 2011
Hain Celestial UK, our parent company, has been ranked 20th in The Sunday Times Best Green Companies list. We were positioned even higher in the sector rank at number 9 showing we have a "healthy appetite for improving the environment".
> See our ranking in The Sunday Times
> See our delicious range
> Join us on Facebook and Twitter for all our latest news, views and updates.
BBC Good Food 'Great for a BBQ'
Monday 6 June, 2011
Our new, limited edition Italian sausages are a hit with BBC Good Food. The magazine said they were 'something a little different' and 'perfect on the BBQ, browning evenly without drying out'.
> Read BBC Good Food's What's New column
>Take a look at our Italian Sausages here
> Find your nearest stockist
Kate Fords a 'Pie Achiever' say Vegetarian Living
Wednesday 25 May, 2011
Vegetarian Living have announced Kate Ford as the winner in our search for the UK's tastiest meat-free dish, calling her a 'pie achiever' – we couldn't agree more!
Kate gave the magazine an exclusive recipe for her puttanesca burger, filled with black olives, capers, chilli and borlotti beans which sounds delicious.
> See Kate's recipe in Vegetarian Living
> No time to make your own? Try our new Peri-Peri burgers
We've cooked up something tasty for National Vegetarian Week
Friday 20th May, 2011
Help us celebrate National Vegetarian Week with a tempting selection of tasty meat-free dishes.
We've come up with seven meals for seven days across the week – a mixture of comfort-food favourites and new ideas to give you a choice of dinners that are really delicious.
> Take a look at our mouth-watering, meat-free menu
> Support National Vegetarian Week
> Where to buy
> Join us on Facebook and Twitter for all our latest news, views and updates.
Behind the scenes on a very tasty photo shoot!
Thursday 12th May, 2011
Here are a few shots from our recent photo shoot with Kate Ford's prize-winning dish. Who'd have thought a Hearty Ale and Mushroom Pie could be so photogenic!
Lots of work goes on behind the scenes to make sure the final shots show off our dishes to their best advantage – and we can't wait to see Kate's entry on the brand new packaging. It will be launched exclusively in Sainsbury's in August.
> Be tempted by our other tasty products here
> Join us on Facebook and Twitter to see more photos.
Kate Ford reveals winning moment to Cook Vegetarian magazine!
Monday 9th May, 2011
The winner of our Search for the UK's Tastiest Meat-free Dish chats to Cook Vegetarian magazine about the inspiration for her entry and her Hearty Ale and Mushroom Pie. What was one of her favourite moments? Talking to Sir Paul McCartney of course!
> Read her full interview here
Closer sings the praises of our new Peri Peri Burgers!
Tuesday 26th April, 2011
According to the Shape Up column in Closer magazine, our new Peri Peri Burgers are a 'low-cal lovely'. Given that they've got half the fat of a beef burger and are just as delicious on the BBQ, we couldn't agree more!
> Read the Closer magazine Shape Up column
> Take a look at our new Peri Peri Burgers
> Have you tried our delicious new escalopes?
You don't need to be vegetarian to love our sausages!
Thursday 21st April, 2011
We'd always suspected that a delicious vegetarian product could win over even the most dedicated of meat eaters – and on a recent broadcast of The One Show, in front of about 5 million witnesses, Jay Rayner proved us right!
One of the judges on Master Chef and a big meat fan, Jay declared our vegetarian sausages an "impressive" substitute to his staple meal favourite – and also gave the Meat Free Monday campaign a big thumbs up.
In his review of Britain's favourite meat alternatives, Jay was joined by Alex Connell of the Vegetarian Society – one of our judges in the search for the UK's tastiest meat-free dish.
> Try our delicious new sausages for yourself
> Find out where to buy our Italian sausages
Well done to our winner, Kate Ford!
Monday 11th April, 2011
Hundreds of entries, 5 Judges and now thousands of your votes have decided the winner!
The UK voted Kate's Mushroom, Ale & Puy Lentil Pie the tastiest meat-free dish. Now it will inspire the next dish in our new range which will be available for you to try from August exclusively in Sainsbury's.
Thanks to everyone who sent in their fantastic dishes and to all of you who voted.
> Watch Paul McCartney announce the winner
> Watch Kate's video
> Don't forget to try our delicious new products while you wait
Vote for the winner of the UK's Tastiest Meat-Free Dish on ITV.com
Friday 1st April, 2011
Look out for our 3 finalists cooking their delicious dishes next week on ITV. Don't forget to visit ITV.com to vote for your favourite and for the chance to WIN a Baumatic microwave. Voting closes at 5pm on the 7th of April.
Watch our films here.
While you wait for the winning dish, discover our delicious new ones here >
The McCartney family announce the launch of lindamccartney.com
Thursday 30th March, 2011
For the very first time, Linda McCartney's extraordinary life and career will be documented online with the launch of www.lindamccartney.com
The official website – which has been created and approved by Paul McCartney and the McCartney family – will be the first time Linda's extensive and varied work and life has been collected together in one place in this way. The website will feature sections devoted to Linda's biography, vegetarian cooking, photography, music and films.
The launch of this site comes ahead of the publication of a special new book of Linda's photographs entitled 'Linda McCartney: Life In Photographs', which is set to be published by Taschen in April.
New York born Linda was an acclaimed photographer when she married Paul McCartney in 1969. She later became a member of Wings, an influential animal rights activist and a successful entrepreneur, with a range of vegetarian food and cookbooks to her name as well as being a mother to her children Heather, Mary, Stella and James. Linda's work lives on today.
To find out more about her incredible life visit www.lindamccartney.com
All you need is veg – Paul McCartney on his meat-free life.
Saturday Times Weekend, Food Special
Saturday 12 March, 2011
Sir Paul McCartney talks to Lucy Cavendish from The Times Weekend, "When I'm abroad I ask chefs to do me a vegetarian meal …they're delighted".
Filming our three finalists for ITV
Friday 11 March, 2011
We've been busy filming our three finalists in our search for the UK's tastiest meat free dish. We visited them in their home town around Hertfordshire, Shrewsbury and Derbyshire and filmed them cooking each of their delicious recipes.
Each mini film will be shown on ITV from the 4th of April and online at ITV.COM. Don't forget to vote for your favourite you could win one of five Baumatic microwave ovens and some of our delicious new products.
> See the lucky finalists and their dishes
Join us on Facebook and Twitter to see more photos
Total Star Radio interviews Naomi Grainger
Tuesday 1st March, 2011
Naomi Grainger, one of our top 10 finalists in our Search for the UK's Tastiest Meat Free Dish, appeared on Total Star Radio Gloucestershire a few weeks back.
Naomi gives a great interview talking about Linda's food values, giving up meat for one day a week and her enthusiasm for meat-free cooking.
> See the lucky finalists and their dishes
> Listen to the full interview here
The Finalists
Wednesday 16th February, 2011
From over 500 recipes submitted we're pleased to announce the final 3 in our search for the UK's tastiest meat free dish! Moussaka by Robert Stordy, Butternut Squash and Spinach Lasagne by Susan Edwards and Hearty Mushroom, Ale and Puy Lentil Pie by Kate Ford – all delicious.
You'll be able to see them on ITV from April 4th and vote for a winner online.
> See the lucky finalists and their dishes
> Keep updated
Judging Day
Monday 14th February, 2011
On Thursday 10th February, our 5 judges gathered around the Kitchen Table in London to taste their way through the shortlist of 10 dishes.
Forks were out and the debate was as hot as the delicious dishes on offer. Eventually however, the judges agreed on the 3 they considered the tastiest, to go through to the public ITV.com vote in April.
> So who are the lucky finalists? Find out here
Join us on Facebook and Twitter to see more photos
You've shared hundreds of delicious meat-free dish ideas – thank you!
Saturday 29th January, 2011
We're overwhelmed by the response we've had in our search for the UK's tastiest meat-free dish. We have an exciting panel of judges who are getting ready to taste their way to three final meat-free dishes. The three finalists will then appear on ITV where the winner will be chosen by you, the public and their dish will be shared by millions when it launches as the new Linda McCartney product.
There's still lots going on, you can still rate your favourite dishes and comment on the recipe ideas on our website and join in the conversations on Facebook and Twitter. And we'll bring you all the latest updates here.
Don't forget we'd still love to hear your recipe ideas, they won't be entered into the search but they could appear here, on our website.
> Keep up to date with our search on Twitter and Facebook
> Some of our favourite dishes
> Share your recipe
Sir Paul McCartney wants your recipe ideas!
Friday 14th January, 2011
Sir Paul McCartney invites you to get creative and get cooking. In our video he explains why he wants your recipe ideas and how you can join us in the search for the UK's tastiest meat-free dish.
The closing date for entries is the 28th January 2011 and you can enter as many dishes as you like, we'd love to see them all!
> Watch our video to find out more
> You can submit your dish right now
> Keep up to date with our search on Twitter and Facebook
Our search for the UK's tastiest Meat-free dish has created lots of interest!
Wednesday 5th January, 2011
We're delighted to see that our search for the UK's tastiest meat-free dish is gathering lots of media interest. There's still time for you to enter, the closing date is January 28th so get creative and send us your ideas.
> You can submit your dish right now
Share your tastiest meat-free dish – the next Linda McCartney meal could be your creation…
Monday November 15th, 2010
Now's your chance to prove that meat-free doesn't mean taste-free! Share your great meat-free dish with us at the Kitchen Table and it could end up as the latest in our delicious range.
If your dish is chosen you could win…
• a brand new Baumatic cooker
• the iconic Kitchen Table, hand-made for you by Titchmarsh & Goodwin
• and the chance to share your dish with millions when it launches as a new Linda McCartney product with your photo on the pack!
So get creative and get cooking! We've always been about sharing great food with friends and family so why not bring them along too?
> You can submit your dish right now
> Keep up to date with our search on Twitter and Facebook
Happy Christmas
Friday December 17th, 2010
Are you planning a meat-free Christmas and New Year? We have lots of great tasting dishes to help you have a happy meat-free time.
Our vegetarian roast is perfect for Christmas Day lunch with all of the trimmings, we've already added the sage and onion stuffing so all you need do is carve it and enjoy piping hot. It's delicious, served cold with pickles too.
If you're looking for party food ideas our sausage rolls, cheese leek and red onion plaits and burgers are perfect. Cut them into bit size pieces, perfect for dipping.
Don't forget to get creative and help us in the search for the UK's tastiest meat-free dish, why not submit your dish over the holidays?
We'd like to wish you all a very happy meat-free Christmas and a peaceful New Year.
> Find out more about our products
> Where to buy
> For more tasty tips follow us on Twitter and Facebook
> The search for the UK's tastiest meat-free dish
Support Crisis at Christmas
Friday December 17th, 2010
Here at Linda McCartney Foods, we continue to be inspired daily by Linda's enthusiasm for celebrating life through good food shared with family and friends. Crisis at Christmas is a charity we support who provide companionship and help for single, homeless people to help them enjoy the festive season – we would love you to support them too.
> Support Crisis at Christmas www.crisis.org.uk
vegemince™ wins Highly Commended in the 2010 Low-fat Food Awards!
Thursday November 11th, 2010
We're proud to announce that our vegemince™ has won another award, this time in the 2010 Low-Fat Food Awards. Awarded Highly Commended in the 'Low-Fat Vegetarian Range' category by Rosemary Conley Diet & Fitness Magazine, it proves healthy, low-fat vegetarian food can be tasty.
Our vegemince™ is high in fibre and a great source of protein, with less than 0.5g fat. It's also suitable for vegans too.
> Read the full article and see other winners
> Find out more about our vegemince™
> Where to buy vegemince™
> Do you have a tasty low-fat dish to enter in our competition to find the UK's tastiest meat-free dish?
Top 3 Best Veggie Roasts
Thursday November 4th, 2010
Cook Vegetarian! Magazine
Cook Vegetarian! Magazine voted our vegetarian roast in their top three best veggie roasts, finding the flavour "subtly herby". Our roast is perfect for a winter warming roast dinner with loved-ones.
> Read full article
> Find out more about vegetarian roast
> Where to buy vegetarian roast
'Best British Food' Toad in the Hole
Tuesday November 2nd, 2010
Cook Vegetarian! Magazine
A "true British classic" our Toad in the Hole has appeared in the 'Best of British Food' feature in November's issue of Cook Vegetarian Magazine! They called it "rib-sticking comfort food" but also recognised how healthy we'd made it, being lower in saturated fat than an average batter pudding.
> Read full article
> Find out more about toad in the hole
> Where to buy toad in the hole
Something to savour – vehemence™
Tuesday November 2nd, 2010
Vegetarian Living Magazine
Our delicious, low-fat vegemince™ has featured in the 'New Shoot' column in November's issue of Vegetarian Living Magazine. It also features our spicy enchiladas recipe perfect for sharing with friends and family.
> Read full article
> Find out more about our vegemince™
> Where to buy vegemince™
We have just launched our new Mozzarella 1/4ib burgers!
Monday October 18th, 2010
With the nights drawing in what a better time to snuggle up at home to enjoy some real comfort food with our new Mozzarella ¼lb Burgers. Continuing the same great quality and taste which has always been at the heart of Linda McCartney Foods, the vegetarian Mozzarella Burgers are free from artificial colours, flavours and preservatives and contain only free range eggs. Just in time for Halloween and Bonfire night the new product hits the shelves in Sainsbury's this month.
Sir Paul and Mary McCartney visit the Linda McCartney Foods factory
Thursday October 7th, 2010
Photographed by MJ Kim, © MPL.
Today Sir Paul McCartney and his daughter Mary visited the Linda McCartney Foods factory in Fakenham to taste some new products in development. Returning to Linda's Kitchen, a dedicated test kitchen within our factory, the McCartney family continue to take an active role in the development of our meat-free range to ensure Linda's legacy continues on.
As well as tasting a number of new dishes Sir Paul and Mary will also be taking to the Kitchen to create a few of their own favourite vegetarian dishes, as well as a full visit around the factory. Our Fakenham facility was opened by Linda McCartney and remains a dedicated meat free site where we now employ 223 employees.
Sir Paul McCartney said "We always look forward to returning to the Fakenham Kitchen and trialing the new dishes and catching up with the development team. As a family we are delighted to see that Hain Celestial has remained loyal to Linda's original vision and values and continued to develop a brand that not only appeals to vegetarians but can also be part of a meat-reducing diet".
Vegetarian Society visit the Linda McCartney factory
Friday September 10th, 2010
We were delighted to show the Vegetarian Society around our Fakenham factory and Linda's Kitchen, they were impressed to see the entire site is of course a meat free zone! Alex Connell of the Vegetarian Society says "Away from the hurly burly, the team of chefs create new and exciting dishes. We were lucky enough to try the newly launched range: cannelloni, chilli with potato wedges and meatballs with pasta".
> Read the full article in from their Autumn edition of Seedling Showcase
> Visit the Vegetarian Society website www.vegsoc.org
Linda McCartney vegemince™
Tuesday September 7th, 2010
We are proud to announce the launch of the new Linda McCartney vegemince™. This low fat, easy to use vegemince™ is the perfect ingredient for all your classic meat free meals – bolognese, enchiladas, shepherds pie… the list goes on!
Not only is it quick and easy to make, our vegemince™ is high in fibre and a great source of protein, with less than 0.5g fat. It's also suitable for vegans too.
The original vegemince™ recipe was previously sold under the Realeat brand which recently won highly commended in the 2010 Cook Vegetarian! Awards.
> Find out more about our vegemince™
> Share your favourite vegemince™ recipes with us
Make Mondays Meat Free say the fab three…
Monday September 6th, 2010
Sir Paul, Mary and Stella share their passion for meat-free living.
October's issue of Vegetarian Living magazine has a fabulous interview with the McCartney family. Don't forget to get your copy.
> Read the interview here
Vegetarian Living Magazine
Monday September 6th, 2010
Our scrumptious burgers feature in the 'Three of the Best' column in October's issue of Vegetarian Living Magazine.
Rosemary Conley Diet & Fitness
Tuesday August 24th, 2010
Our Sausages, Meatballs with Pasta and Cannelloni feature in this month's issue of Rosemary Conley Diet & Fitness.
The Sun – Live It
"Have a barbecue not a carb-ecue"
Monday August 23rd, 2010
TV Nutritionist and best-selling author Amanda Ursell encourages Sun readers to choose our burger as a healthy, low fat, BBQ option.
> Read full article for healthy BBQ tips
The Age – Epicure
Tuesday August 3rd, 2010
Our products have crossed the globe and are now available to buy in Australia. The Age featured an article in their Epicure supplement talking to Mary McCartney.
> Read the full article
> Where to buy
Vegetarian special issue of the Observer Food Monthly
Thursday July 22, 2010
Paul, Mary and Stella McCartney discuss their thoughts behind guest editing the Observer Food Monthly.
> Download McCartney family introduction PDF
The full issue is available online including all of the delicious recipes from top chefs and celebrities, interviews and features. A big 'thank you' to the Observer Food Monthly for supplying us with these images, and also to Mary McCartney who photographed the front cover.
Observer Food Monthly guest edited by the McCartney family this Sunday!
Thursday July 15, 2010
The Observer Food Monthly magazine is publishing a vegetarian special issue, guest edited by Paul, Mary and Stella McCartney. On sale, this Sunday (July 18) it's going to be packed with interviews, features, celebrity recipes and more – don't miss buying your copy.
See our new advertising campaign
Thursday July 15, 2010
Share our passion for celebrating life through good food. Everyone's welcome.
> Download a pdf of the advert
Should we eat less meat?
Monday June 28, 2010
Should we eat less meat? Mary McCartney and Adam Edwards lock horns in a debate for Waitrose Kitchen magazine.
Isle of wight competition
Friday June 18, 2010
Congratulations to the 4 lucky people who won VIP tickets to the 2010 Isle of Wight festival where Paul McCartney was headlining on Sunday night. We hope everyone who went to the festival had a fantastic time!
> Watch Paul McCartney close the festival
Hard Rock Cafe launches Linda McCartney veggie burger
Monday June 14, 2010
Linda McCartney Foods is proud to announce the launch of the Linda McCartney veggie burger in the flaghip Hard Rock Café and Restaurant in London. The burger has been launched as part of a special Meat Free Monday menu which will run every Monday throughout 2010, but will be available all day, every day on the cafe's main menu as well. The Linda McCartney burger will also be available at Hard Rock Calling, on from the 25th to 27th June, Hyde Park London.
> Read articles on the launch
> Read the Hard Rock Cafe MFM menu
Linda McCartney Foods Facebook and Twitter official launch
Tuesday May 4, 2010
We've just launched our official Facebook and Twitter pages, so why not join in the fun. We'll be sharing recipes, the latest product news and discussions, favourite links and photos plus you'll also have the chance to win some great stuff!
> Become a fan on Facebook
> Follow us on Twitter
Linda McCartney an inspiration to Stella's clothing line
Sunday May 2, 2010
If you're a fashion fan, click the link below to read the recent Sunday Times Style article about how Linda McCartney's ethical lifestyle has inspired recent fashion trends.
For more information visit: > Times online
Support MFM by shopping online at Ocado
Ocado has announced its support of Meat Free Monday and in honour of the new partnership Ocado has a special offer just for Meat Free Monday supporters. To find out more about Meat Free Monday visit their website and shop online at Ocado where you can buy delicious Linda McCartney Sausages and Deep Filled Country Pies.
For more information visit:
> http://www.ocado.com
> http://www.supportmfm.org/news
Earth Hour
Saturday 27th March 2010, 8.30pm
Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. Global landmarks such as the, Sydney Harbour Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San Francisco, and Rome's Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.
In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world's largest global climate change initiative.
Earth Hour 2010 takes place on Saturday 27 March at 8.30pm (local time) and is a global call to action to every individual, every business and every community throughout the world. It is a call to stand up, to take responsibility, to get involved and lead the way towards a sustainable future. Iconic buildings and landmarks from Europe to Asia to the Americas will stand in darkness. People across the world from all walks of life will turn off their lights and join together in celebration and contemplation of the one thing we all have in common – our planet.
Let's make 2010 the biggest Earth Hour yet! It's Showtime! Show the world what can be done.
Don't forget also the clocks go forward Saturday night.
> http://www.earthhour.org
The Times Supplement "The Table"
Date: 04.03.10
Mary McCartney talks to Helen Rumbelow on cooking with her famous vegetarian family.
Grazia Magazine
Leona Lewis Loves Meat Free Monday
Date: 04.03.10
Leona Lewis talks about her vegetarianism and her support of the Meat Free Monday campaign in her interview with Grazia Magazine.
Delicious, new Linda McCartney meals
In April we will be adding 3 new delicious new ready meals to our range.
Look out for vegetarian meatballs with pasta, vegetarian chilli with wedges and vegetarian cannelloni in selected ASDA stores from the 17th April. All our meals are free from artificial colours, flavours and preservatives.
Vegetarian Meatballs with Pasta
Meat free meatballs made from soya protein with free range egg cavatappi pasta and seasoned tomato sauce. This meal is low in fat and high in protein.
Vegetarian Cannelloni
Fresh free range egg pasta rolls filled with spinach and soya mince on a bed of tomato sauce, topped with béchamel sauce and sprinkled with vegetarian cheddar cheese.
Vegetarian Chilli with Wedges
Spicy chilli made with tomatoes, kidney beans, red peppers and mushrooms with lightly seasoned potato wedges. This dish is vegan friendly.
The film Food Inc was recently premiered in London at a special event hosted by Stella McCartney, guests at the event were served vegetarian mini burgers, hot dogs and veggie chicken sticks courtesy of Linda McCartney foods.
The film is an in-depth look at food production in America and tackles many relevant issues facing the food industry and consumers today.
For more information on Food Inc the movie go to:
Congratulations to Remmie Williams the lucky winner of the Paul McCartney concert tickets
Thanks to all that entered the Linda McCartney competition to win tickets to see Paul McCartney close his Good Evening Europe Tour in London.
Congratulations to Remmie Williams the lucky winner of the Paul McCartney concert tickets. Remmie won two tickets to see Paul McCartney perform and a pre-show meal courtesy of Jimmy Monaco's, who ran an exclusive Linda McCartney Burger for the night.
Remmie and her friend had a fantastic evening, she said 'We had the best night wow what a concert absolutely fantastic brilliant seats, Paul McCartney was sensational definitely the concert of the year.'
Congratulations also to the 10 runners up who will each receive a special hamper of delicious Linda McCartney products.
Many thanks also to all those at the O2 who helped in the set up and serving of Linda McCartney food on the night.
The Linda McCartney Foods Team.
P.S. There are of course 2 of your 5 a day in the new Linda McCartney Sausage Casserole.
New Product Launched!
A new hearty and wholesome British dish joins the Linda McCartney line up.
Spicy bean & sausage casserole
(Available now at Sainsbury's)
2 vegetarian sausages and a mix of beans in a spicy sauce.
> serving suggestions.
> product information.
New Product Launched!
3 classic hearty and wholesome British dishes join the Linda McCartney line up.
Toad in the hole (Available now at Asda)
2 vegetarian sausages in a tasty batter
Cottage pie (Available now at Asda)
Textured soya, tomato, carrots, onion and mushrooms topped with a buttery mashed potato
Farmhouse pies (Available now at Asda)
Chicken style soya chunks, leeks, carrots, onion in a rich gravy within a light flaky pastry pie
> serving suggestions.
> share you serving ideas.
Top result for our new Burger in Anthony Worrall-Thompson's tried and tasted feature
Our new Burger was tested in the Sunday Express magazine on the 16th August. Anthony Worrall-Thompson awarded us the star and the highest points with 8/10 in his 'tried and tested' column, tasting various veggie burgers. Previously our sausage won the test too
Macca's on a mission
Paul, Mary and Stella have been discussing the Meat Free Monday campaign in The Telegraph.
Download a pdf of the article >
New look website
The refreshed images of our website reflects the personal connection between the brands original pioneer and the McCartney family today continuing Linda's ethics and values. The new look is also being rolled out across all our packaging, so look out for our new bold logo in the meat free / vegetarian frozen aisle.
The new site has also been enhanced to improve its usability and provide easier access to frequently asked questions. Many thanks to all those that have provided feedback and please keep it coming.
> Recipe ideas – Free Downloadable recipe cards.
> Where to buy – Our products are now available in more shops than ever.
> Products – Why now try our recently launched contemporary new meals.
> Register – If you'd like to be kept up to date with developments and offers.
> Home page.
New Products Launched
Balti Curry (Available now at Sainsbury's)
Chunky soya pieces in rich, spicy, curry sauce with chana daal and sweet mango
Moroccan tagine (Available now at Sainsbury's)
Chunky soya pieces in a sauce with warm, rich spice flavours combined with sweet fruits, lemon and chickpeas
Thai Green Curry (Available now at Sainsbury's)
Chunky soya pieces in classic creamy Thai sauce with coconut, lime, coriander, galangal and Thai basil
Country Pie – New Improved Recipe!
Based on customer feedback we've made our country pies even more delicious with a new improved recipe. Made with the new Linda McCartney Mince, reduced garlic and light flaky pastry they're a filling winter warmer. Try them and tell us what you think.
Download a pdf of the country pies ad >
Download a pdf of the sausage ad >
Download a pdf of the lasagne ad >
Our tasty, new Vegetarian Mince hits the shelves!
Our tasty, new Vegetarian Mince launches in Sainsbury's this month and other stores soon. Made from succulent soya mince it's a healthy alternative – fat-free, high in protein and rich in fibre.
Linda enabled people to have confidence, enthusiasm and know-how to prepare home-cooked meat-free meals for all the family. She believed in encouraging people to be creative cooks, supporting and equipping them in their quest to eat less meat whilst still being able to enjoy delicious and wholesome meals.
The new Vegetarian Mince continues Linda's mission, in promoting a meat-free lifestyle and sets a new ethical standard for the brand being packed in a fully biodegradable bag.
"Linda inspired countless people around the world to go meat-free. Linda was so passionate about demonstrating how delicious vegetarian food could be. She was a great believer that there is just as much taste and flavour in a meal that's meat free." The McCartney Family. This new product is a welcome addition to our range of delicious meat-free dishes, and is just the beginning of a line of exciting new ingredients coming soon.
See what the press has to say
Delicious Mag
Download a pdf of the article >
Health 24
Download a pdf of the article >
Let it be Veggie!
Read the interview with Paul McCartney where he talks about family, his food values and enjoying meat-free eating.
Download a pdf of the article >
Paul McCartney Talks 'Meat Free Mondays'The coverage of Paul McCartney highlighting the UN's findings on the effects of climate change by eating less meat continues to gather momentum. Embrace 'Meat-Free Mondays' and help cut carbon emissions!
Download a pdf of the article >
Summer McCartney Family Barbeque.
Sir Paul McCartney loves bringing his family together over food. Why not try some of the delicious summer recipes featured in the recent Saturday Times article. The summer recipes include Mexican Cornbread, Tomato and Chilli Salsa, Sicilian Bean and Potato Salad and Peaches with Butterscotch Sauce.
Download a pdf of the article >
National Vegetarian Week
Enjoy Life, Enjoy Great Food.
National Vegetarian Week is an initiative of The Vegetarian Society Take the veggie taste test – better for you, better for the environment.
Linda McCartney Foods wholly supports National Vegetarian Week, 19th – 25th May 08. This celebratory week is the perfect reason to begin on a journey to eat less meat in our diets, benefiting our health as well as the environment.
Linda McCartney Foods has developed over the years as our health values and ethics have changed. The quality and sourcing of the ingredients, the recipes and overall taste of the dishes has evolved, reflecting our aspirations for more wholesome, honest and nutritious food.
Linda's family are proud of the brands' heritage and of the products Linda created, as well as the quality of the chosen ingredients and the taste experiences of individual dishes.
Why not try the delicious new Cumberland Style Sausage Rolls with spicy tomato chutney and new potatoes, or the comforting lasagne with fresh green salad and crusty herb rolls.
For more information on National Vegetarian Week visit
Linda McCartney Photography Exhibition
© 2007 MPL Communications Ltd
Visit the James Hyman Gallery in Mayfair to see "Linda McCartney Photographs", the very first major exhibition of Linda's photographs presented in the UK.
Photographed from the 1960s up until the late 1990s, these pictures present a personal record of the times and feature many rarely seen works, as well as better known images.
The exhibition includes portraits of Jim Morrison, Janis Joplin, Paul McCartney, John Lennon, Paul Simon & Art Garfunkel, Gilbert & George and Mick Jagger. It also presents landscapes, intimate interiors, self-portraits and family life.
Paul McCartney says: "An exhibition presenting the range of Linda's photographic work is long overdue, so I'm obviously pleased that this show is happening. James Hyman, my daughter Mary, and I have worked on it now for three years, and the result is a sensitive selection of works that really demonstrates Linda's creative output as a photographer. The photographs not only illustrate her incredible talent as an artist, but as someone who was very much connected to the culture of the times, and wasn't afraid to challenge herself, or her subject."
25 April to 19 July 2008
Monday to Friday 10am to 6pm
Saturday 10am to 2pm
James Hyman Gallery, 5 Savile Row, London W1S 3PD
Telephone 020 7494 3857
© 2007 MPL Communications Ltd. Photographer:Justin Bailey
Paul & Mary visit the Fakenham factory
Paul and Mary recently made a return visit to the Linda McCartney factory in Fakenham. "It's great to be back" said Paul. Their last visit had been with Linda years earlier and the return brought back many happy memories.
Donned in Health & Safety gear, Paul and Mary enjoyed wandering around the facility chatting to workers on the assembly line. They were amazed to see all of the changes and how the operation works on a day to day basis.
With much amusement they joined in the assembly line and placed sheets of free-range egg pasta on top of the lasagne. "It was certainly harder than I thought . . . but I managed it" Paul said, managing not to drop any pasta. "However, later they told me that they'd put the line on half speed especially for us!"
Not only did Paul and Mary participate on the factory floor they also discussed exciting new plans for the future of the brand.
"We had a great day, thanks to everyone!"
Paul and Mary McCartney
You can't beat the homemade taste of our new Sausage Rolls
Linda McCartney Sausage Rolls are the latest addition to our range of delicious, wholesome foods. They are the perfect hearty seasonal meal or snack – a tasty and warming treat to help you through the coldest days.
These flavourful Sausage Rolls have been made to a carefully developed recipe that ensures a truly satisfying and home-cooked taste: A Cumberland-style vegetarian sausage, flavoured with onions and a pinch of seasoning is wrapped in light, crumbling, flaky pastry.
This hearty classic is best served piping hot from the oven – either alone or accompanied by some homemade chutney. Alternatively, they work just as well as a light meal – perhaps with lightly seasoned potato wedges and a side of fresh butter beans for a really comforting dinner to share with friends and family.
Our vegetarian Sausage Rolls are a convenient solution, a handy standby for any kitchen and a perfect addition to the party buffet. They are quick to bake and simple to serve but offer all the flavour and taste of an irresistible home-baked classic dish.
Linda's original product and keep true to the spirit and ethos that she instilled into the range.
The Observer Food Monthly, Vegetarian Special
Nigel Slater Cooks Linda's Classics – The day the McCartney's came to lunch.


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Iowa Hawkeyes Gear
Iowa Hawkeyes Ladies
Iowa Hawkeyes Ladies T-Shirts
Iowa Hawkeyes Ladies T-Shirts Long Sleeved
(47 items)
Product ID: 1302764
Main Content
Show off your Hawkeyes spirit with the Mascot Legend T-shirt from Nike! This long sleeve tee features sweet Iowa graphics and is equipped with Nike's Dri-FIT technology to keep you cool and comfortable throughout the entire game. It's perfect for representing your favorite team!
- Long sleeve
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Special event items are produced by manufacturers only after the outcome of a game
or event. These are advanced sale items and will ship immediately after they are
received in our warehouse.
Manufacturer direct items are shipped directly from the manufacturer. These items
are not available for international or expedited shipping.
Customized items can be personalized with options such as your name, your favorite
number, and/or designs. Some options may be limited by league rules.


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PLANK WIDTH: | 5" | CONSTRUCTION: | Interlocking tongue-and-groove |
PLANK LENGTH: | 12" to 86" | INSTALLATION: | Float, staple, or glue-down on, above or below grade only |
PLANK EDGE: | Micro-beveled |
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Crafted in an engineered, multi-ply construction, these hand-scraped exotic textured planks can be installed in any room of the home, including the basement. The sculptured surface creates a dramatic visual with an added depth of texture.
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Ola Mi Amigos! The journey continues…
Before starting the sternpost, I realized that I needed to drill a shaft hole in the rudder. I did this by aligning a circle in the proper position and extruding it.
I then subtracted the cylinder from the rudder. Note that I didn't "drill" too far into the lower rudder, leaving only a shallow hole for the shaft to sit in.
Before I started on the sternpost, I copied the rudder to the Batfish drawing to see what it looked like and to make sure the dimensions were good.
I liked what I saw, except that the sternpost on the model was too long, so I sliced it off fairly close to the hull.
I did the sternpost in much the same manner as I did the rudder. I began by tracing the sections…
…Then rotating and lofting them.
The next step was to slice it to the proper shape.
To this point, I had the rudder layer turned off. Turning it back on revels that the alignment looked good…
… So, using the same circle as I did with the rudder, I extruded a cylinder through the sternpost and subtracted it.
The completed assembly is shown below.
With the assembly completed, the next step was to copy and paste it into the Batfish drawing. I knew, more or less, what the horizontal positioning was, so I started by positioning the assembly at that point, but, in the end, the final positioning was done by eyeball. As you can see, this resulted in good alignment, and the two objects blend nicely into one another.
The final step was to attach the sternpost to the hull, and recolor it. In the process, I experimented with colors and decided to switch to a more "silvery" color. I left the rudder red at this point because it will be a separate piece. In fact, with the SLA, I could build it in place, and still have it be moveable, although it may be too small for this option.
Now, it's on to the stern planes.


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Rhythm Intrigue Nanci II Top
Style #
Out of Stock
The print, the palette, the romantic flowy tunic—flat-out fabulous.
- Keyhole button cuffs with shirred styling.
- Split hem.
- Semi-sheer silhouette is ideal for layering.
- Length: 28" to 29".
- 100% polyester.
- Machine wash. Imported.
Read more…
Read less…


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here's our leather jacket.
And this is our varsity jacket that is coming out january 29th, in-store and online. Uses the same 100% napa leather on the sleeves.
we have a lot of things planned for our line this year. Basically, men's basics. Things every modern young man should have in their closet, but were making it our own way.
| Solexlife + www.solexlife.com |
those jackets are ugly cause they don't come in a small. then they would be amazing if they did.
That varsity jacket is looking toooo clean. I fcks with invs so imma definitely pick one up wen they drop. The quality looks on point and the price is looking even better ahah
i'm a true small, my buddy is the seattle rep for you guys. i saw the jackets and amazed at how nice they are. i love the no branding on the jackets. i just gotta get buff or fat now. haha


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A unique option for alpinists and ounce-counting backpackers, the Therm-a-Rest Navis 25/45 Degree sleeping bag delivers lightweight warmth. Save the weight and combine it with a hooded down jacket (not included) when temperatures drop.
Ideal for fast and light backpacking trips, the Therm-a-Rest Auriga Down Blanket offers unrestricted freedom of movement and can be used to create an ultra-lightweight sleep system.
Three decades after inventing the self-inflating mattress, Therm-a-Rest remains the most trusted name in outdoor comfort. They make every mattress in the U.S or Ireland using only the most reliable, innovative materials available. Therm-a-Rest puts all their products through rigorous lab and field testing to ensure performance in every situation. That's why they continue to provide unmatched quality and reliability. Therm-a-Rest backs up their products with a lifetime warranty honored worldwide.
Click here to visit the official Therm-a-Rest website. (Note: you will be leaving Backcountry Edge.)
Tapered cut shaves weight and increases thermal efficiency
Provides roomy comfort for car and family camping
Streamlined designs, with lightweight fabrics and fill make these the lightest offerings available


text: The stretch mark cream turned anti-wrinkle phenomenon, now formulated with our propietary complex of 8% NIA-114 & Peptides Actives to improve the appearance of wrinkles and stretchmarks in just 2-8 weeks. And even better, results keep improving over time with continued use. Week 2 - Natural collagen resurging; texture and resilience improving. Week 4 - Natural cell turnover intensifying; visibly fading discolorations. Week 8 - Elasticity reinforcing; wrinkles and stretch marks visibly diminishing. Directions: Treatment and hydration in one. For stretch marks: Use AM and PM on cleansed skin, massaging into targeted areas. For wrinkles: Apply all over to cleansed face in the AM and PM, gently massaging into wrinkle-prone areas. Item:# 74303


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She's No (April) Fool – L.A. County Woman Surprises Family With $1 Million Win on Day of Pranks! She's No (April) Fool – L.A. County Woman Surprises Family With $1 Million Win on Day of Pranks!
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