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Get 50% off select wiring accessories with a select AudioControl processor Gray Back Photos (5) Video View larger AudioControl LC6i 6-channel line output converter for adding outboard amps to your factory audio system (Gray) Item #: 161LC6IG In Stock 32 Reviews Your price: $149.99 Earn up to 150 Rewards points Gray White Add to Cart Free Shipping + Add to wishlist + Email me alerts for this product Get 50% off select wiring accessories with a select AudioControl processor Open Box: $134.99 Scratch & Dent: $127.49 View all associated offers Need help? 1.888.955.6000 Email Chat Ask an expert advisor No pressure, no commission — just lots of good advice from our highly trained staff. x By buying this product you'll earn up to 150 Rewards points. When you sign up for a Crutchfield account, you'll be enrolled in Crutchfield Rewards. You'll earn one point for every dollar you spend on gear from us. You can turn your points into Rewards Cards that you can use toward future purchases. You can sign up for an account now, or after you complete your purchase (you'll get credit for the points either way). Sign up for a Crutchfield account
by Zak Billmeier Build a system around your factory radio AudioControl's LC6i processor allows you to add aftermarket amps, speakers, and subs to your factory radio, so you can enjoy better sound without losing factory features. It accepts speaker-level signals from your factory radio or amplifier, so you can use it with any system. Inputs and outputs The LC6i features six speaker-level inputs that let you connect amplified signals, including multi-wire cables from Bose® and other premium factory systems up to 400 watts. The LC6i sums all the signals you send it, even if they're actively crossed over by your factory system, so you get a strong, full-range signal for your processors and amps. The LC6i features six RCA preamp outputs that'll handle the traditional front/rear/sub setup. Level matching is a breeze AudioControl couldn't make it much easier to set up your system. Just set your factory stereo to about 3/4 of its maximum volume, and turn the output level control of the LC6i until the "Maximized" light begins to flicker. Adjust the gain controls on your amps and you're done. You've just matched your levels, so you can count on getting maximum performance and minimum noise from your amp setup. Convenience The optional dash-mount subwoofer controller allows you to adjust the level of your sub channel on the go. The speaker-level inputs sense incoming signals and turn on the LC6i, while a built-in 12-volt trigger tells your amps or other gear to turn on. Information provided by AudioControl Product Highlights:gray 6-channel line output converterdesigned to work with any factory stereoInputs and outputs6 speaker-level inputs with 400 watts RMS power handling6-channel preamp level outputslevel matching controlssubwoofer level control output (for optional wired remote)Other featuressignal-sensing turn on12-volt turn-on lead outputinternal signal summingrecommended fuse rating: 1 amp8"W x 1-1/4"H x 6"D3.5 poundswarranty: 5 yearsOur 60-day money-back guarantee
Awesome piece Written By David, Littleton, CO on Sunday, April 26, 2015 Crutchfield Customer Review (What's this?) Crutchfield never lets me down. Helped me exchange my radio for something that would work in my new car. Pros: Easy to connect, Childs play really, easy to adjust, and has optional cable for bass adjustment:-) and its small and compact and fit perfectly underneath my stereo:-) Cons: Haven't found one yet;-)
Compliments the Camaro nicely! Written By Vincent, New Jersey on Thursday, April 02, 2015 Crutchfield Customer Review (What's this?) I now have a sub in my brand new Camaro, and this device is the best. I should of read all of the manual, because I ran a remote line to turn the LC6i and you don't need to (it auto detects speaker input, and turns the device on). Pros: Cheap, Excellent Sound Quality, and Easy to Install Cons: The price is too cheap for the high quality of this product :)
Raffi Written By Raffi, Los Angeles on Friday, January 02, 2015 Works great in my 2014 Kia Optima Hybrid.
Excellent company and products Written By rew7602, Concord, NH on Monday, November 17, 2014 Crutchfield Customer Review (What's this?) The Audiocontrol LC6i OEM integration unit was exactly what I needed for my stereo upgrade. I wanted to add a 4 channel amp to my factory stereo and replace the component speakers in the doors and upgrade to 2 way speakers in the rear. I will eventually add another amp and subs to finish the system. The LC6i took the 2 front and 2 rear inputs from the radio and gave me a total of 3 outputs (front/rear/sub). The LC6i also has a remote in and out for switchable power to your amp. It is a good idea to use their remote turn on to avoid any popping when powering up the radio. Adjusting the amp and gain is quite easy . Turn the gain on the amp all the way down, the gain control is all adjusted from the LC6i. Unplug the RCA cables from your amp, turn the gain all the way down on all 3 channels of the LC6i and turn your radio up to 3/4 maximum volume. Turn the gain up on the first channel of the LC6i, when the little light starts to flash then the output should be properly matched. Fade all the way to the rear and repeat the process. That was it. You should have all the sound you want if you did everything right, and the sound is clean! If I pause a CD and turn it up to maximum volume there is no white noise at all. Pros: clean sound, easy use, nice construction, US made, optional bass control Cons: None as of yet
Very Impressed Written By C Weaver, Harker Heights, TX on Wednesday, July 02, 2014 Crutchfield Customer Review (What's this?) I was advised to buy this product by the Crutchfield staff because I wasn't going to be replacing my stock head unit, yet I was updating everything else. Let's just say I'm in no rush to replace my head unit now. I love how the AC has a smart switching function that turns on the amps when it senses an audio signal but turns the amps and itself off when my system is off. Great functionality for the price! Pros: -Auto-sensing turn on for itself and connected devices. -Price -Footprint (size) Cons: -Connections for speaker inputs are incredibly small
Pretty good Written By hill, Baltimore maryland on Saturday, May 24, 2014 Pretty good device Pros: Sounds great easy to install Cons: Only needed five channels
Ford sync looks stock now sounds professional Written By Joe, Milwaukee, WI on Friday, May 02, 2014 Crutchfield Customer Review (What's this?) There are probably a 100 different ways to install the LC6i. I placed mine under my drivers seat and ran the front and rear speaker output from my ford escape basic sync head unit by cutting the wires and splicing in speaker wire. I ran a separate 12 gauge power wire from the battery with a 1 amp inline fuse. I didn't trust the unit to turn on with the GTO so I ran the switch from the fuse box with a 3 amp fuse tap. All the fuses inside the cabin were not switchable so I was forced to rub through the fire wall and tap into the ignition coil with an additional fuse tap. Don't wrap the wire around the fuse and try and jam it in that never works and may short out something really important. Adjusting the gains was easy just turn the head unit to 3/4 volume with high quality music. The red light should just flicker then return to normal listening levels. Pros: I love listening to music in my car now Cons: The device is much larger than I first thought. It runs on low power so you can place it anywhere.
6ch LOC with remote turn on wire Written By Sailwin, Rio Rancho, NM on Saturday, March 15, 2014 Crutchfield Customer Review (What's this?) Connect up to six speaker inputs, and get up to six component outputs. Simple to add in with an amp, and you can run this LOC as you remote turn on for the amp. Pros: Covers just about everything I want out of an LOC, especially a six channel Cons: A little pricey, and a few more wires to run, but worth it.
Bulletproof indeed Written By Benzovs, Tucson, Az on Tuesday, February 04, 2014 Crutchfield Customer Review (What's this?) Ever since I was introduced to audiocontrol ( 1996 epicenter) I knew they were going to be around for a long time. They deliver quality and useful products time and time again. This line driver/ converter delivers solid performance at a bargain price. This thing is so easy to setup and install a monkey could do it, no offense to monkeys, and it works beautifully. I highly recommend this unit. Pros: Small footprint, easy to use and install. Cons: None
Lc6i / awsome ! Written By F.C, Anchorage Alaska on Friday, November 08, 2013 Crutchfield Customer Review (What's this?) I've just added this to my factory 2013 tundra w/ cover and 2 art series PPI amps . WOW !!!!! What a difference it made . A piece of cake to hook up instructions were easy to follow got it done under an hour . Ask around on a couple of shops how much to run power to LC6i . They all wanted $200 or more . If you can identify which of your wires goes form your unit to LC6i do it yourself and save $$$ . Read the instruction carefully step by step you should be fine . I had my 12 yr old son ask me if he could help all I did was guide him which wire to solder together and what's positive , negative and what remote does . To my surprise he got it all done we fired up the system and all systems go Pros: Easy self explanatory instructions to each and every detail with or without after market accessories . Over all very please that I purchase the LC6i and I would recommend it to whom that like the stock on their system Cons: None at all
American quality Written By Tony, Silver Lake Wi. on Tuesday, September 24, 2013 Crutchfield Customer Review (What's this?) From the time i picked up the LC6I I could feel the Quality. Then I started to look through the instructions which were very well written with some sarcastic humor. All around awesome. If you want a refined sound system, you need this product. Pros: American made with pride. good size and options. Cons: none
AudioControl LC6i Written By Anonymous, California on Monday, September 02, 2013 Crutchfield Customer Review (What's this?) This is great for adding some subs and speakers without having to replace the stock radio
Pretty darn great...with one quibble Written By BriH, Portland, OR on Sunday, June 09, 2013 Crutchfield Customer Review (What's this?) This little fella was the perfect solution for dealing with a significant noise floor issue in my car that was present with any Class D amp I tried. Manipulating the output levels with the amp gains was the solution I needed. I do wish the 3rd bank of outputs was linked to the 1st and not the 2nd, though. Pros: Easy to setup, generally solid construction Cons: The input connectors are not very deep, so you need to keep your wire lengths short going into the device, and they overall a little strange to deal with.
AudioControl for my 2007 Tahoe Written By Ed W, Dallas, TX on Wednesday, June 05, 2013 Crutchfield Customer Review (What's this?) This unit works great and is so easy to use. Simple instructions and easy to adjust. Pros: simplicity! small package so its easy to find a hidden spot for it that is easy to access for adjustments. Cons: None
2012 Camaro Written By Jimmy, Bartlesville, OK on Saturday, May 25, 2013 Crutchfield Customer Review (What's this?) Outstanding product, works very well with the factory installed stero. The sound quality is amazing, remote turn on that senses the high level inputs makes it unnessecary to tap into a switched 12v source for my amp which keep the alterations to the factory system down to tapping into the speacker wires! If you want to keep your factory look and functionality and be able to 6 channels of power this is a no brainner you gotta get this thing! Pros: remote output for amp turn on that is stand alone requiring no switched 12v input to turn the unit on. Saves a splice into a switched source for both the unit and the amps---very cool Cons: none that I have run across as of yet!
AudioControl LC6i Written By Anonymous, Lebanon, Indiana on Wednesday, May 22, 2013 Crutchfield Customer Review (What's this?) Lc6 did the job, everything sounds great!
Great addition Written By AH, Fort Worth, Texas on Friday, May 17, 2013 Crutchfield Customer Review (What's this?) Great addition to my factory stereo. It really made tuning and adding amps easy.
Works Great Written By Chris S, York, PA on Sunday, November 04, 2012 Crutchfield Customer Review (What's this?) I've had amps and aftermarket stereos for the last 20-something years but this time I wanted to keep the factory head unit in my new Prius. This LC6i was the solution I needed and it works great, I use it to run low-level inputs into a 4-channel amp and a monoblock. I love the signal-sensing remote output for the amps and the separate sub channel it creates. It's very simple to configure and does exactly as it's advertised to do. I set it up as instructed, adjusted the amp settings as needed, and the stereo system sounds great! They say the head unit can make or break a good stereo system and I agree, but I think Audio Control once again comes to my rescue to make it all come together nicely and help create a clean source. Of course I can't avoid giving Crutchfield its due kudos. As always, a great experience. Pros: Creates a clean source for the amplifiers with the factory head unit Cons: Wish it was a little smaller
dano Written By daniel, texas on Monday, September 03, 2012 Crutchfield Customer Review (What's this?) as far as the trigger on switch its great,but the control range just was not what i wished for. Pros: trigger on Cons: variable range on volume switches
Keep your factory head unit - add amps, crossovers Written By Chester D, Lynn, MA on Thursday, August 16, 2012 Crutchfield Customer Review (What's this?) this product is slightly above novice level for installation. i highly suggest you do reasearch or condisder having it installed professionaly. however, if you have 6+ hours to spend, go right ahead. you will love it! upon installation, i tested the sound coming through the factory speakers and was blown away! NO WAY! this line out converter will take up to 6 inputs! that's right, 6! Pros: great sound, great way to power up your factory head unit. Cons: RCA outputs only. you need at least a 4 channel amp to run your front and rear speakers. i recommend a 5 channel amp with built in crossovers and a subwoofer to truly enjoy this product.
Worked Great in 08 Malibu LT Written By Steve, Near Austin, TX on Saturday, April 21, 2012 Crutchfield Customer Review (What's this?) This product was just the answer I was looking for. After a few days of owning my car I knew the bass was not cutting it, so I purchased a Kenwood amp to power a small sub. While better, it still lacked musicality and punch. A little research led me to the conclusion that an aftermarket deck was costly and complicated,(On-Star, XM, and steering wheel controls). I bought the LC6i and the ACR-1 remote bass knob, basic Focal components for the doors and coaxials for the rear deck and added a used 5-Ch Kicker amp along with a prefab Eclipse enclosure housing 2 12" subs in a sealed enclosure. Installed the brains under the passenger seat, all the speakers behind factory grills, and the amp and subs in the trunk, only thing I have to worry about is stashing my cell phone charger when I park my car, which defys expectations when you hear me pull up. It was a complicated install, more so for the speakers, but it does require removing the factory stereo and cutting into the factory wires, but it was well worth the effort. I can hear my music with the sunroof open on the freeway, feel the heavy metal kickdrums, and loosen the wax in my ears by tuning to Shade 45. I do recommend the remote bass control, I use it frequently based on song choice and system volume. To sum it up, if your car is intregrated and the sound is unbearable, this may be your answer. Pros: Factory features and controls with much improved quality in just a few hours.
Honda Accord Note Written By Texas H, Dallas, TX on Monday, April 09, 2012 Crutchfield Customer Review (What's this?) This unit does exactly what it is designed to do and is simple to install. Crutchfield's Data Sheets make it very easy. I only gave it 4 stars because it does not come with the sub volume cable and if your factory system reduces bass volume at higher levels and increases them at lower then you either have very little bass at high levels or to much bass at lower levels. Now for those with Honda Accords. If you have an Accord with Active Noise Cancelation you will have to disable it or you will hear a loud womp womp sound when driving. This is the active noise cancellation sending a very low frequency signal to the system that is greatly amplified by the sub. Disabling the ANC system is as simple as locating the 2 microphones in the cabin (1 up front usually by the map lights and one in the back usually on the back dash. look for a small hole in the back dash that is it). Once removed the system works great. Pros: Easy to install and adjust. greatly improved over all system in my car Cons: If you vehicle has active noise cancellation make sure you can disable it (Google is a good place to start). Really needs to the bass adjust none.
WOW Written By Felipe A, Puerto Rico on Thursday, March 29, 2012 Crutchfield Customer Review (What's this?) I had my Kenwood KAC-8405 amp hooked up through the speaker-level inputs with signal sensing turn-on and the sound was good but it lacked bass and image on higher volumes. Hooked up the LC6i and my speaker came to life, WOW. I bought the LC6i to add a subwoofer but my Soundstream 6x9's in my 06 Honda Accord sound very solid now. So lets see if I really need the sub... Pros: Everything Cons: Cannot think of any.
Great Product Written By DanM, Dallas, TX on Monday, February 27, 2012 Crutchfield Customer Review (What's this?) Physically feels really solid, knobs and terminal blocks are high quality. Performed perfectly when tying into all 4 channels off my stock head unit. No noise / hissing, really clean signal. Perfect performance. Pros: Everything functional. Cons: A little big, and a little pricey.
Perfect for Factory Stereo Integration Written By Trent, Austin TX on Monday, August 22, 2011 Crutchfield Customer Review (What's this?) I purchased this after making the mistake of buying the MTX re-Q5 for my 2011 F-150 with the premium stereo (no Nav or Sony). My goal was to keep the stock deck while still having a good sounding stereo and not sacrificing quality or features of the stock systems and Sync. I have it in the truck along with two Rockford Fosagte Prime amps, Boston SR60 components, Infinity Kappa coaxials, and one Kicker CVT 12 for bass. The LC6i handles this flawlessly and has very good (and kinda corny) instructions. It walks you through everything and is very easy to wire up. Adjustments and features are just enough for what I needed. All in all a fantastic product and I wish I would have bought it the first time around!
WOW! Written By Andrew O., Davenport, IA on Sunday, May 08, 2011 I'm not sure why this product hasn't gotten all 5 star reviews, because I couldn't be happier. I had installed my 2 Alpine Type R's in my 2003 Chevy Impala with the factory head unit by themselves first and they sounded good, but they kind of drained out the music so I had to turn them down so they weren't really reaching their potential, until I purchased the LC6i. This thing is an absolute necessity if you plan on upgrading your sound system while keeping your factory head unit. It has got to be the most important component in my system. Highly recommended.
I Give Up with my Altima 2009 Written By House, Texas on Saturday, October 09, 2010 Crutchfield Customer Review (What's this?) I give up This was my last try ,,,, this thing did not work with my factory radio, it sound better with the oem speakers,,, i am sad for this product that offer a lot and still the same decrease of bass or to much bass
Good Value, Okay performance Written By Rob P, Mount Joy, PA on Wednesday, August 25, 2010 I have a 2006 Audi A4 with the base stereo but I wanted to retain a stock look so this was naturally the place to start. The produce does what it advertises. It takes your signals from you stock speaker lines, sums them together, and gives you a full signal through 6 channels of preamp outputs. It also allows you to retain all of your stock functions such as steering wheel controls and Sat radio. The problem I find with this unit is that it creates noise in your system. You really have to fine tune your system to minimize noise and maximize output. Even when you set up as advertised and set your gains on the LC6i to the "maximized" setting there is still significant system noise and the gains had to be backed off. I was able to tune the system to eventually get minimal noise at an acceptable level. This, however, created a situation where I do not have as much output as I would like. I looked everywhere for the noise issue and all signs point to the LC6i as the culprit. I tried at least 3 different grounding locations for both my amp and my LC6i to no avail. The LC6i also has a built in Ground Loop Isolator so there should not be a ground loop causing this noise. If you want to retain the functionality and look of your stock head unit but upgrade the rest of your system this is a good product. I, however, am seriously considering now upgrading my head unit for better sound.
AudioControl LC6i Written By K.W., Northwest Indiana on Sunday, March 28, 2010 Crutchfield Customer Review (What's this?) Purchased this product for 2009 Nissan that has a factory Bose system. The factory radio is connected to a factory amp which is located under the rear deck. The factory amp actively crossed over all the factory speakers. Ex: lows only for rear deck speakers, highs only for dash, and full range for door speakers. With the lc6i my installer took a signal from all of these (three in all) and sent them to the lc6i. The voltage the lc6i sends to my Alpine PDX is so high that I am able to turn the gains down very low and still get a very strong signal to my Type R components. If you absolutey need to or want to keep your factory radio on a newer vehicle and want to add after market amps/equalizers to acheive quality sound start with this product.
Great product but a small defect Written By Than, Woodbridge, VA on Thursday, July 23, 2009 I bought this to use as a line output converter for my M3 because the car system's sub outputs were rated around 150W. LC6i was highly recommended so I tried it out thinking I could use the GTO to tun on my JL 500/1v2 amp. Wrong. It did not sense enough input I guess and would not turn on so I had to run a single wire from the front of the car for the remote in. Otherwise, all of my wires would have been in the back and would have made it easier to dismount. Once it is turned on though, the sound is amazing. I have my amp turned down pretty low and just used the output level on the LC6i and still hits pretty hard on my JL 12w6v2. I have the exact same setup in my IS350 without LC6i (using the Scosche LOC) and I could tell a huge difference that the LC6i made to the sound. Despite the GTO not working for me, I still rate it pretty high because it is an amazing product. I'll try it out again with another LC6i I am going to order for the Lexus to figure out if my first one is defective.
Cleansweep? Meh. LC6i? Yeah! Written By Kris, Seattle, WA on Wednesday, May 13, 2009 I know that the Cleansweep and LC6i serve different functions, but it wasn't until I removed the LC6i from my system to install a Cleansweep that I realized how solid the LC6i is. I couldn't have been more disappointed by the Cleansweep's performance, and I kept thinking to myself, "Can a line-output-converter make THAT much difference?" In short, yes. It sends very high quality signals to my two amplifiers, such that I can keep their gains dialed low, and get great great sounding audio from my stock head unit. I have, in fact, become so convinced in the quality of the AudioControl equipment that I returned the Cleansweep and I'm looking to the EQ6 and the 6XS as my next purchases. Skip the line-output-converter sold on this site and others. Save for the LC6, and you'll save yourself time, money and frustration in the long run. I also got the separate subwoofer control and am quite pleased with it as well. With all of my music being digital, it helps dial in appropriate subwoofer levels when switching albums.
AudioControl LC6i Written By Brian, Shrewsbury, MA on Thursday, March 19, 2009 Great product! I had tried 2 other loc's and got alternator whine. I tried moving the ground, creating a new common ground with and without hu, nothing worked. Since I planned on eventually getting something like the Lc6i for channel summing anyway, I went ahead and ordered it, received it, installed it...silence! Nothing but the music. I had so much whine before that I was shocked at the total absence of noise. I'm summing 2 channels, driving 2 amplifiers, and using it to trigger those amps. Everthing is completely adjustable. I've been using it for 6 months now and am completely satisfied. Like I said, a great product.


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California Residential Retrofits: Ten Important Lessons Learned
The potential for reducing energy consumption and greenhouse gas emissions through retrofitting existing homes offers major incentives for future work.
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text: t Jon M. Huntsman, Jr. Governor State of Utah Office of the Governor Salt lake City, Utah 64114-2220 Gary R. Herbert Lieutenant Governor News Advisory January 3,2006 Contact: Robert Spendlove Chair, Council of Economic Advisors (801)538-1550 Governor's Council of Economic Advisors Releases 2007 Economic Report to the Governor C ) WHO: Governor Jon Huntsman Governor's Council of Economic Advisors WHAT: Governor Huntsman will accept the 2007 Economic Report to the Governor He will make brief comments following the acceptance of the report. WHERE: Salt T .ake City Marriott University Park Hotel 480 Wakara Way, Salt Lake City WHEN: Thursday, January 4,2006 from 9:00 - 10:00 a.m. WHY: Published annually, the Economic Report to the Governor is the principal source for data, research and analysis about Utah's economy. •c *** Note to editors: This item was inadvertently listed as closed on the Governor's schedule. It is open to the media. ###


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Celebrate in proper attire after your Huskies claimed the 2011 NCAA Men's Basketball National Champs title with this commemorative Locker Room slim fit tee from Nike. It features the same style graphics worn by your favorite players and coaches after their monumental win, so you can confidently flaunt your team's bragging rights!
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In your crew, you're the head honcho. Everything goes silent when you start speaking and your buddies respect your opinion more than anything — basically, you're awesome and everyone knows it. Prove your reputation precedes you by sportin' these sweet Kingston boardies from O'Neill. These bad boys feature embroidered O'Neill graphics, 4-way stretch fabric and an eye-catching pattern!
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'Extreme Makeover' family falls on hard timesBy Christian Avard
Staff Writer | February 05,2013Vyto Starinskas / Staff file photo
The Vitale family walks into their new home in Athens in September 2007.ATHENS — The Vitale family who appeared on the hit ABC television show "Extreme Makeover: Home Edition" are now facing more financial trouble with their 3,000-square-foot home.
According to Louis Vitale Sr., the family needs to pay their mortgage of nearly $3,000 by Feb. 28 or they will lose their home.
"Right now we're two months behind on our mortgage. If we fall behind one more month, the foreclosure proceedings start. We're praying for a miracle," he said.
In 2007, Vitale, his wife Sara and their two sons Kane, now 9 years old, and Louis Jr., now 7 years old, were selected among hundreds of families from Vermont to appear on the award-winning show.
The Vitales were in need of a new home because their $92,000 hunting camp fell into disrepair and was unsuitable for Louis Jr., who has an undiagnosed central nervous system disorder and severe skeletal abnormalities.
In one week, the McKernon Group of Brandon, along with thousands of volunteers, tore down the hunting camp and built the Vitales a five-star-rated, energy-efficient home complete with low-flush toilets, solar panels, a playground, fancy furnishings and more. "Extreme Makeover" also provided Louis Jr. with special handicapped-accessible equipment.
The family struggled to keep their new home once it was built, Vitale said. He also said he and his wife failed to read through the entire contract. When they did, they realized they were responsible for financing the house, a total of $220,000 for a 30-year mortgage with Chase Bank.
The Vitales could not afford their propane bills of $600 a month, because of the house's size, let alone the mortgage, so they put the home on the market last June.
They tried selling it for $599,000, but reconsidered because it was difficult to sell in the current market, according to Vitale. Finding a new location to suit Louis Jr.'s needs would also be difficult, he said.
In addition to defaulting on mortgage payments and cobbling together heating bills, the family was not able to pay taxes last year. Taxes for one year are $7,730 on their home assessed at $311,400, according to Athens Town Clerk Darlene Wyman. Despite the missed payments, Chase Bank worked out a plan with the Vitales and agreed to pay the taxes for 2012, as long as they continued making mortgage payments. Vitale said the bank still expects to be paid back for those taxes.
Vitale said the family did not qualify for tax relief based on their income. Sara Vitale is employed as a mental health worker at the Brattleboro Retreat, the family's only source of income.
Prior to working at the retreat, she ran Angel Boy Art — a nonprofit organization that helps children with special needs express themselves through art.
Vitale owned a 7-Eleven store in West Brattleboro, but lost his business in December.
"Business was terrible for three consecutive months and I could not make the required sales and volume goals. They terminated my franchise agreement and it's now under corporate management," Vitale said. "I can't collect unemployment because I was the sole proprietor and I was self-employed. That's one of the downsides of owning your own business."
As a result, the Vitales are turning to online fundraising to cover their mortgage payments. Even though they are paying the mortgage one month at a time, they still have two months in back pay that must be paid off.
They started a page at www.GoFundMe.com with the caption, "Save Louis's handicap accessible home." They raised over $1,000 so far but Vitale said they need an extra $1,872 just to meet this month's mortgage payment.
"Our situation is not that different to what a lot of others are going through. It's tough to come out and say we need a bailout. At this point, all I wish I could do is find a job," Vitale said.
According to the family, they are not the only "Extreme Makeover: Home Edition" family now facing difficult circumstances. In April 2010, The Wall Street Journal published an article examining five families who participated in the show and lost their homes to foreclosure.
Attempts to reach Lock and Key Productions were unsuccessful.
As for the Vitales, they will continue raising funds to meet their February deadline.
To donate, visit www.gofundme.com/Louievitale.
@rutlandherald.comMORE IN Southern VermontBENNINGTON A local man is being held in the Rutland jail on $10,000 bail after police said he... Full StoryBENNINGTON A recent inspection of the Vermont Veterans Home found no deficiencies, which means... Full StoryNew Hampshire woman -- allegedly girlfriend of Vermont man accused of Springfield, VT murder --... Full Story -
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Representing the best of our breed.
Land Rover is proud to be the official automotive sponsor of the United States Equestrian Federation (USEF). Serving as the National Governing Body for Equestrian Sport in the United States, USEF honors achievement and the pursuit of overall excellence in equestrian sport through more than 2,800 competitions each year – highly focused on providing a safe and level playing field for human and equine athletes alike.
U.S. Eventing Team: Also the official vehicle of the 2014 U.S. Eventing Team, the capability and characteristics of a Land Rover align with the sport of Eventing as both require a combination of skill, courage, stamina and finesse to compete and excel within this exclusive community.
This year, through the Competition and Training Grant Program, Land Rover will provide funding to the USEF in support of deserving riders for their training and travel needs. Extensive training and international experience combined with the highest level of horse care is all part of planning for an Olympic bid, and we're proud to support our 2014 U.S. team.
Stay up-to-date on the 2014 U.S. Eventing Team.


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Take Out in Utopia |
Below is a list of businesses listed within our directory. If you do not see your business within the list below, you can submit it for addition to this list. Adding your business will feature your listing above Standard listings.
Helpful Definition for: Take Out
Take-out, aka take-away food services are fast catching up in Utopia. Typically they would mean the customers to eat out, as opposed to eating inside a restaurant. They are usually domestic, small food outlets that serve traditional food and popular local cuisines in Utopia. They are convenient facilities for customers to order food online or over the phone. Food may be collected from the outlet, or delivered on one's doorstep.
With the food industry increasingly taking to the web, there has been a sudden spurt of these take-out services. They are usually small enough to accommodate only a kitchen and take-away window to parcel food, and may or may not provide table service.
Quality of a take-out food unit may not always be of rank. Contrarily, some may even compromise with it while serving a large customer-base.
Foods that are commonly available in these service units are sandwiches, kebabs, steaks, wraps, pizzas, sausages, Chinese/Thai/Korean/South Asian side dishes, and other quick snacks.
Today, when every 1 in a 2 is racing against time and wouldn't care to indulge in a time-taking, filling breakfast/lunch/ dinner, the take-out food facility is a boon. It is not too difficult to spot a take-out in one's city, and grab a quick bite. The food is commonly eaten out of its package on the street.


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Logo of Comigel headquarters is pictured on February 8, 2013 in Metz,... Photo d'actualitéFinance,France,Horizontal,L'est de la France,Marchandise,Metz,Siège socialPhotographer JEAN-CHRISTOPHE VERHAEGENCollection: AFP 2013 AFPLogo of Comigel headquarters is pictured on February 8, 2013 in Metz, eastern France. The French food company that supplied frozen lasagne found to contain up to 100 percent horsemeat to British supermarkets today shut down its website and declined to answer media enquiries. Comigel, based in the northern city of Metz, supplies frozen meals to supermarket chains and other clients in 15 countries, with Germany, the Netherlands, Belgium and Scandinavia the main markets, according to industry websites. AFP PHOTO / JEAN-CHRISTOPHE VERHAEGEN (Photo credit should read JEAN-CHRISTOPHE VERHAEGEN/AFP/Getty Images)


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05.16.2013 |
The Cost Reduction Task Force, which authored the report, found that carbon capture and storage technology could be a viable option for the UK government in meeting its carbon reduction targets. The report estimated that CCS technology could soon generate electricity at a breakeven cost.
By CASSIE WERBER
LONDON -- Technology that traps and stores the carbon generated by burning fossil fuels could become cheaper and make it competitive with renewable technology, a UK government-sponsored report showed Thursday.
The Cost Reduction Task Force, which authored the report, found that carbon capture and storage technology could be a viable option for the UK government in meeting its carbon reduction targets.
The report estimated that CCS technology could generate electricity at a breakeven cost approaching GBP100 a megawatt hour by the early 2020s, and significantly below that thereafter.
The UK is aiming for an 80% reduction in its greenhouse gas emissions by 2050. To do this, it will need to replace much of the current power-generation fleet, which relies heavily on coal and gas, with nuclear, wind and other renewables. CSS may be cost-effective as part of the mix if its price falls, the report says.
However, the report said there are several factors, including commitment from government, the building of CCS facilities and financing, that will have to be in place for CCS to become a viable option. Dow Jones Newswires
All comments are subject to editorial review. All fields are compulsory.
abbas saeidi 05.29.2013
Can I have a copy of the report or get a link to download the report? It'll be great help to know in detail about CCS?I think it is an important step on green house gas emission reduction. But the problem is storing ! it looks the best idea is to convert the CO2 and water vapor to methanolIs it good idea to replace the present fossil fuled plant wit Nuclear?
Richard ahn 05.20.2013
Can I have a copy of the report or get a link to download the report? It'll be great help to know in detail about CCS.
Giorgio Dodero 05.19.2013
Dear Sirs, I am working since many years on this subject and I presented at 13th IDTC Conference in Dubrovnik the 15 May 13 the following paper :Integrating Carbon Capture Technologies into the generation mix.Due to the impact of renewables, the fossil power plants are no more suitable to carbon capture for many reasons including : A) difficulty to operate carbon capture units at low and flexible loads ( cycling modes ) ; B) Poor capital return of these CCS units.Best RegardsGiorgio DoderoIPG Industrial Project Group Srl
Dear Sirs, I presented the following paper on CCS at the 13th IDTC Conference in Dubrovnik the 15 May 2013 :Integrating carbon capture Technologies into the generation mix.We are working on this topic since many years, but today fossil power plants are no more suitable to CCS for many reasons including : A) difficulty to operate carbon capture units at low or flexible loads ( cycling modes ) due to the needs to integrate these units with renewables B) Poor return of capital of these CCS units.CCS could be interesting in future mainly for EOR.Best regardsGiorgio DoderoIPG Industrial Project Group Srl
Sathis Kumar 05.19.2013
This Technology is going to be future's demanding one. Due to the global warming and the CO emissions control, this Technology will going to play a major role.Already a project has initiated in Middle East for EOR.
Han Raas 05.17.2013
"CCS" technology should strive at getting the S out of CCS. It is of utmost importance to develop technologies that can convert CO2 and water vapour into methane, other hydrocarbon fuels or petrochemical feedstock using solar energy applied in high temperature concentrated solar power (CSP) systems. There are technologies in the development stage that promise to convert solar energy to chemical energy with an efficiency of 30- 35 [%]. This figure means that for a SNG production rate of 1 [GNm3/a] (1 Bcm/yr) in hot desert of hot semi-desert regions, a gross solar production field sized a "mere" 8 [km2] is required. Compare this to a more then 100 fold area demand in case of biological ways of capturing solar energy (for instance based on wood and even algae as feedstocks). Once the CSP technology would be technically and economically mature, power production, transport and distribution infrastructure could remain unaltered. The storage problem of sustainable energy would be solved.
A searchable database of project activity in the global hydrocarbon processing industry
Engineers and designers are highly skilled individuals. Forcing them to enter design changes using tables, forms and spreadsheets is unproductive and uneconomical, and it increases the likelihood of human error—this is the way that most instrumentation software systems currently work. For too long, software vendors have denied engineers and designers the simple practicality of a graphical visual engineering interface with "drag and drop" capability and inbuilt intelligence, ensuring changes are automatically replicated into all the associated data and databases.
Will previously-planned downstream investments be cut back in 2015 due to lower global oil prices?
Yes 58%
No 11%
Depends how long current prices last 30%


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TRAINING LEVEL: Basic
CLASS SIZE: Minimum: 1 Maximum: 1
NOTES:This training is provided to you at no cost by the Transportation Curriculum Coordination Council in partnership with NHI.
**Formerly Course No. 380099**
This course is currently being updated to reflect changes in the MUTCD. Until this update is complete, please check all references to the latest MUTCD to make sure they are current.
The Maintenance of Traffic for Supervisors Web-based training presents information about the placement of, field maintenance required for, and inspection of traffic control devices. In addition, drafting work zone traffic control plans and flagging are discussed. This training focuses on the design of a traffic control plan, and how and why one needs to operate and implement traffic control in the work zone.
This training was prepared by the Transportation Curriculum Coordination Council (TCCC) in partnership with NHI to introduce maintenance of traffic for supervisors. This training is recommended for the TCCC levels III and IV.
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This training is designed for personnel with responsibility or authority to decide on the specific maintenance of traffic requirements to be implemented. These positions include engineers responsible for work zone traffic control development and work site traffic supervisors. The target audience could be geographically dispersed, in need of immediate training or information, or not have access to travel funds.
If you have questions about this NHI training, please contact NHI at email@example.com or 877.558.6873.


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text: 11 Feb 2014 12:00 DHL, the world's leading express and logistics provider, and Etihad Cargo have agreed to share capacity on DHL's new five times a week freighter service operating through Abu Dhabi. The new cargo services use DHL's Airbus A300-600 freighter fleet, and operate from Bahrain to Abu Dhabi and onwards to Bagram, Lahore, and Karachi and back to Abu Dhabi, where cargo can transfer onwards to Etihad Cargo destinations across the globe. The DHL Abu Dhabi service started in January 2014 and has already resulted in improved transit times for DHL cargo coming to the UAE from cities in Europe, the Middle East, Asia and North America. DHL shipments from the United States to Abu Dhabi now arrive half a day earlier, providing customers with an improved 48-hour timeframe for door-to-door deliveries. Commenting on the partnership, Frank-Uwe Ungerer, Country Manager for DHL Express in the UAE, said: "Adding Abu Dhabi to our network will enable us to better service all-important trade lanes and markets in the Middle East and Asia. "The partnership with Etihad Cargo will also enable us to offer customers of both carriers a wide array of flight options and speedier deliveries. We are confident that this will be a successful collaboration." David Kerr, Etihad Airways Vice President Cargo, said: "DHL is a proven leader in the logistics field and together, our partnership will strengthen cargo operations through our Abu Dhabi hub for the benefit of our respective customers. "In particular, having access to DHL's new five times a week freighter service from Abu Dhabi to Bahrain and more freighter capacity out of Pakistan enables us to provide our customers with more cost competitive and enhanced routings and quicker delivery times." Contact Us As a truly international airline, we have a genuinely global presence. Find out how to contact your nearest Etihad office. View contact details Feedback Should you wish to send us a comment, compliment, or complaint, or simply ask a question, please click here Like Us Visit our page on Facebook! Watch Us Visit our channel on YouTube! Follow Us Etihad Airways | Etihad Deals | Etihad Help | Etihad Rewards


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text: The observation made by the writer, "He is able to tap into the religious beliefs of the majority of Pakistanis, who broadly follow the Sufi way", has proven incorrect. Except for a very minor representation, more than 95% of the Sufi orders have utterly rejected Mr. Tahir ul Qadri and has cause. The main reason being his unacceptable stance in the case of Mumtaz Qadri and issues concerning blasphemy law.


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Published: Monday, December 31, 2012, 1:50 p.m.
Photo gallery: Animals in the news from 2012
Lately, we've been taking a look back at some of our favorite photos and stories from the last year. Just for fun, here's one more. Animals have turned up in the news a lot this year. A ribbon seal that was hanging out a long way from home caught a lot of attention. A very special cat was reunited with her owner. A dog was returned home after allegedly being sold on Craigslist. And there were so many more stories.
Take a look back in our photo gallery here.
Take a look back in our photo gallery here.
Story tags » • Animals • Wildlife Watching
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The "original airflow design sock" combines the wicking capabilities of CoolMax EcoMade with the abrasion resistance of nylon, so your feet stay cool and comfortable during activity. The DeFeet Air-E-Ator HiTop Big Texas Socks have a wide mesh weave Air-E-Ator upper that's highly breathable and quick-drying. Super light and thin design fits perfectly inside your bike shoes. Tall cuff won't sag and offers protection from the elements.- Nylon plated exterior sole for lasting durability
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Top Definition
A beneficent and God-pleasing act that requires at least one sorostitute (able bodied is a must - an amputee would be too cruel) and one tall frosty can of Steel Reserve. Merely lead the cock hungry whore (i.e. the sorostitute) into your bedroom or the back of your van, wherever you normally do this stuff, and proceed to penetrate her vigorously. After she is good and moist from some heavy duty fucking, pull out of her gaping vagina and immediately enter her gaping rectum. Since she is a lowly whore, she will expect this move as lovemaking's natural progression. But here's where you surprise the bitch: upon reaching climax, pull out once more and nut all over her back, but aim your shooting sperm arc so most of it gets in her stylish hairdo. As she contemplates the piss poor state of her life, you perform the coup de grace by shot gunning the Steel Reserve and pouring the undrinkable trickles on her cum gummed head. If and only if she really deserve this last part, then go ahead and: place one palm under her chin for leverage while smashing the empty can down on the top of her skull, thus crushing the can and whatever fleeting scraps of dignity she may have had left.
Hey I heard your slutty sister likes to get the Steely McMichaels, but she requests the skull can crunch! She must have suffered some trauma that links her arousal with pain and humiliation. Too bad.
作者 Alpha&Omega


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By: Vicki Bohling
My name is Vicki and I'm a mean mom. Not all the time, mind you, but I apparently have it "in me".
When the title was first bestowed upon me by one of my kids, I was flabbergasted! After all, I've never considered myself a mean person – I'm a natural born harmony seeker and intentional mean spiritedness gives me a stomachache. But after the tenth or twelfth time of hearing it – usually after saying no to something that ALL THE OTHER KIDS were doing/wearing/watching – I decided to embrace my mean mom status. I started telling my kids that only the best moms are mean moms, that I went to a special academy for the credential, and I graduated with honors. (I'll use any platform to put in a plug for educational pursuit.)
In fact —you look vaguely familiar. Weren't you in one of my classes?
In that case, you must be doing a good job of parenting.
Being called "mean" means you're doing a good job of setting limits for your kids—embrace it! And don't let the seeds of doubt start to creep in like I did every other time my child called me "mean". I would ask myself,
Have I set the bar too high? Should I be more firm or more flexible? Am I way different than other parents out there?
On those occasions there were a few pearls of wisdom that I turned to —to keep my confidence strong:
1. Build solidarity with other parents. Parenting in isolation is never a good thing. Air out any parenting doubts and dilemmas you are experiencing with other parents you admire, and listen back as they tell their stories. Philosophies and strategies will vary, but you'll get a stronger sense of your own parenting compass through the process.
2. Stand firm on "pretty sure". No parent has a completely clear road map all of the time – there are just too many factors at play when we're raising kids. Once you are "pretty sure" you have laid out a rule that is reasonable and enforceable, present your best, most serene "I know what I'm doing" face and stand behind your words with confidence.
[Related article: The Only 6 Rules You'll Ever Need for Confident Parenting]
3. Less explanation, more empathy. When you're trying to help your children understand the need for rules, try to land somewhere between "just because I said so" and a 15-point list of reasons. Stand behind your expectation, but meet your child's frustration over a rule with genuine acknowledgement and empathy. "I can tell it's really hard for you to turn off your phone and feel like you're missing something important with your friends, but it's our job as good parents to protect your sleep."
4. Work on your family brand. Clear, consistent rules help define who you are as a family and can equip you to deal with differences in other households. "I know Anna's parents allow sleepovers on school nights, but that's just not how we do it at our house." Your kids may call you mean today, but they'll thank you later. (Okay, maybe much later, but they will thank you.)
1. Parenting with Love and Logic by Foster Cline and Jim Fay, NavPress Publishing, 2006.
2. How to Talk So Kids Will Listen & Listen So Kids Will Talk by Adele Faber and Elaine Mazlish, Scribner, 2012.


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Chicago Bears Gear
Chicago Bears Mens
Chicago Bears Mens Shorts & Pants
Chicago Bears Mens Shorts & Pants Mens
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Product ID: 1324853
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Amazon.com, Inc. (NASDAQ: AMZN) is a US-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is the largest online retailer in the United States, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010. Jeff Bezos founded Amazon.com, Inc. in 1994 and the site went online in 1995.... Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. (Excerpt from Wikipedia article: Amazon)
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Influencing Business Strategy Through Design
Due in part to Luke Wroblewski's work, the great divide between the business side and the design side of organizations is shrinking. What started out as an internal training course for a group of Yahoo! designers has since touched hundreds of designers seeking to break free of design pigeonholes, striving to make a greater impact on business strategies within organizations and in agencies.
Wroblewski, head of a team of interaction designers, visual designers and engineers who collaborate on new products and make experiences consistent across Yahoo! properties, believes designers have valuable—but largely untapped—abilities that can be put to good use in the boardroom as well as in the studio. He believes that designers just need to learn how to apply their unique problem-solving and visual communication skills to better participate at a strategic level.
In this interview, Luke talks about how designers can leverage their unique talents to influence product strategies, how they can use data to communicate abstract concepts, and why they should take a more proactive stance to help organizations and clients reach strategic goals. Luke also shares a case in point about how an eBay design team initiative made a huge organizational impact.
- UXMag: For the past several years, you've been passionate in teaching and writing about the influence design can have on business strategy. Can you tell us what your latest thinking is about that topic?
- Wroblewski: When my partner Tom Chi, the senior director of search at Yahoo!, and I started teaching about this topic, a lot of other training focused on helping designers learn the language of business to essentially "sell" what they do. We took a different approach.
- Rather than try to teach designers the explicit language of business, we give them a core level overview of what happens on the business side so they can understand the context people are coming from. We then focus on organizational dynamics and talk about how designers can play an important role in affecting where a company is heading.
- The problem-solving approach that designers use can be a very valuable addition to strategic discussions. Those skill sets are often absent from the boardroom. Instead of trying to compete at a business level, we know that designers bring a different perspective to the table. They have the ability to extend and complement conversations, and communicate visually in ways that business stakeholders often cannot.
- We talk about access to data and how designers can really do data-driven design. They can visually represent metrics, illuminate relationships, considerations, decisions and implications at a strategic level—and tell stories at a glance at an executive level. Telling the right story means using the tenets of design and the conciseness we strive for, and the clarity we seek in interfaces—to wrapping data into presentations about where products should go, why and how products are interrelated, and what the situation is in the business.
- UXMag: That makes great sense from a design perspective, but what can we say to the business side of the table? How can non-designers be shown the ROI for leveraging good design?
- Wroblewski: That conversation is a losing battle from my perspective. I've seen many design teams pull together a road show and run out to champion design. Hey, aren't we great? Look! We make wireframes and we do process diagrams. Include us because our deliverables are important!
- As Tom likes to say, it's the equivalent of the finance department spouting about how they do balance sheets and depreciation worksheets. Therefore, they should be included in strategic conversations.
- First, people aren't really interested in what we do; they're interested in the results that we deliver. Second, running around and selling things is not as effective as actually applying your design skills to problems that matter. In many ways, business people look at things and size up the problems. They may avoid complex variables—the who, what, where—simply because they are complicated factors.
- UXMag: Can you give us some examples of how designers might apply their skill to business-side problems?
- Wroblewski: Interactive designers spend a lot time documenting design patterns, looking for commonalities and recognizing commonalities when they create solutions. They have naturally built-up pattern recognition skills. It follows that someone working in the design space can apply that pattern recognition skill to the types of data sources that businesses are looking at—analytics, business metrics, consumer insights, consumer feedback channels, technical opportunities and so forth. You can start to detect and rationalize patterns, and all of a sudden you're painting a much clearer picture of business information. Designers can transfer their specialized skills from interaction design to the business domain.
- Another example would be for visual designers to apply their knowledge of hierarchy and prioritization of information to creating artifacts that clearly communicate business concepts like market landscapes, competitive marketplaces, growth timelines, alignment issues, and product interdependencies. Visualization skills are immensely valuable in the boardroom and to product teams because they help people see the big picture, gain consensus, and make decisions. It's basically the same process that designers follow when they do consumer Web products, printed products or industrial design. You're just applying existing skills to a different medium that has strategic impact—like market factors, technology opportunities, how the distribution channel aligns to sales strategy, and how all these factors might be related.
- Tom Chi says that the human brain has a huge capacity to parse visual information. Nearly 100 percent of people understand information visually, but very, very few can actually communicate visually. So people with skills to communicate visually suddenly become very valuable to all those people that can understand information visually but can't necessarily form their output in that way.
- UXMag: You've had students in your classes from major companies—Google, Hewlett Packard, and Intuit, to name a few. What do your students see as their biggest challenges?
- Wroblewski: We always ask people what the factors are that limit them from moving forward. Their answers boil down to four top-level areas:
- Organizational imbalance, which basically means that business units make decisions, not design teams. Short-term gains are always prioritized over long-term gains or design teams are not involved in the right kind of projects.
- Another common comment is that there is a lack of shared understanding. People don't understand the value of design. People think design doesn't have broad enough responsibilities—that designers don't have enough insight into the reasons why decisions are made.
- The third bucket that comes up is resources. Not enough time, too few people, shortage of senior contributors, insufficient data.
- And the fourth one is market dynamics. This one's actually interesting because sometimes we hear people say, "Oh well, we're number one in our market," so people don't listen to designers because we're just doing great and we don't have any problems and all decisions are right. We also hear about companies that are last in a particular category, so people just want to copy the leader. Designers don't really get any input about anything that's going on, which is funny because the complaint is the same whether you're number one or you're number zero.
- UXMag: How do designers go about implementing your teachings?
- Wroblewski: People expect Steve Jobs—a knight in shining armor—will bless you and say, "Yes, design is important. You will sit at this round table and people will listen to you." I don't think that happens. I think instead what you need to do become—and this is a phrase we took from Fred Kofman's teachings on conscious business—you need to become response-able to factors in the organization so that you can begin to build up credibility and the wherewithal to actually make yourself part of strategic conversations.
- To be response-able means at any point in time you can say okay, this is what happened. Now, how am I going to respond? You may choose not to respond at all, but you may choose to take action. It's easy to make excuses why design doesn't have influence. For instance, you can rationalize that in a typical product development cycle, design is only responsible for maybe one fourth of the equation, along with the engineering team, the marketing team, and the product team. So, it's very simple to say that three-quarters of this isn't my problem. Maybe the engineering team didn't build things to spec, or the product team decided to put a giant ad on the page.
- My first question about that is: When the engineering team didn't build it to spec, what did you do? Did you start filing bugs and jump into Bugzilla and start triaging them? Did you go over and sit with the engineering team for a day to help them understand what was in the specs? When the product team decided to put a big ad on the page, did you have a conversation with them about what they were trying to achieve and possibly discover that revenue might be off in a particular area, which might be addressed by a different solution?
- Or did you passively sit there and say that you were told to put a big ad on the page, or blame failure on missing specs. Being response-able doesn't mean you make yourself responsible for everything, but you acknowledge the fact that you're able to respond when things happen—and thereby begin to build credibility, start to build influence, and contribute to forward movement.
- UXMag: Why don't designers understand they can be proactive in organizational dynamics? Is there a gap in design school curriculum?
- Wroblewski: Well, I think there's a natural reluctance on the part of designers to get involved from an organizational perspective…
- UXMag: Why is that?
- Wroblewski: I've encountered many people in the design space who feel that response-ability puts a tether on creativity. They believe that creatives should hold onto their freedom. They feel that responsibility ties them down and crimps creative expression. That might be a really broad generalization, but I do see it happening.
- I see a lot of people in the design space having a very hard time transitioning into product leaders even though they might have very good product sense. They might understand consumers very well, but they don't want to get involved in all the other work that it actually takes to get that product out the door. There are some unglamorous and uncreative things that have to happen, alright. Your might have to sit inside of Bugzilla for a whole day. But guess what? Through that effort, you can manage all the bugs in the product.
- Designers might not want to get involved in knowing how a project actually makes money. Well, if you understand how your products make money, you might be able to make that experience better for people and better align those business goals with user needs.
- All these considerations are very real. You can begin to wield influence when you adopt an attitude of responsiveness, versus consigning yourself to factors that prevent you from being successful. Avoid the "poor me" attitude.
- UXMag: What design disciplines do the participants in your courses come from?
- Wroblewski: Mostly product interaction and visual designers. We've had some usability researchers and a few product managers, some developers, but for the most part it's people who are interaction designers, information architects, creative designers, and visual designers.
- UXMag: You mentioned developers. If designers pigeonhole themselves into not making a greater impact on organizational strategy, would you say developers tend to do the same thing?
- Wroblewski: Sure. I think anybody who participates in craftsmanship or the technical side of the world, including engineers, designers, researchers, have a choice to make. Either they spend all their time working on their craft—which is a totally viable option—or they choose to have a bigger impact on things.
- There's a great book, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, about being an entrepreneur. The key point in the book is that just because you're a really great pie maker, that doesn't mean you're going to be really great at running a business that sells pies. That's a big shift. If you really love making pies and baking, maybe you shouldn't run a pie business. You should be a baker.
- UXMag: Is there an organization line that designers shouldn't cross? Could there be a case where unsolicited input to business strategies might not be well received?
- Wroblewski: There are always issues. But I have a unique perspective on this. I view my role as very much a champion of the customer and their user experience. So if I see something that I think is damaging, or wrong, or a lost opportunity, I'll speak up. I've been part of many of those types of discussions over the years when it's actually been a positive thing. I have a lot fewer examples of negative outcomes.
- Here's a simple example that illustrates my point. Back in 2004, the eBay design team was looking at a lot of data about the eBay registration flow and how it discouraged new customers. The team had visibility data, they had analytics—the things that showed how people actually made it through registration. They also had a best-practices audit, all this information about what was going wrong with registration.
- But they couldn't, in isolation, convince anybody to do anything about it. Instead, they applied their design skills to the data and made a big visualization showing the poor registration flow, highlighted all the issues and contacts, and began talking to different people about it using well-designed visual communication deliverables. They put their unique language and skill sets to work on the business problem.
- They managed to push through a redesign of the registration process, despite lots of initial stakeholder objections. That quarter, eBay had to restate its earnings, I've heard, because the redesign made such a big financial impact on the business. Even though eBay was running a growth pattern at that time, the design team illuminated a different story and the outcome was tremendous.
- That design team didn't ask for budget to build a new product. Rather, they impacted the business by actually finding an opportunity, visualizing the business impact of it and driving to make it happen. The results spoke loudly. The company then realized the value of design. That's the kind of approach that matters, and that works.
- UXMag: Your books have been well received by the technical community, especially your most recent book about designing Web forms. Do you have another book planned?
- Wroblewski: I have lots of ideas in my head. It's a question of making time. Without revealing too much, I've already focused on optimizing the input side of Web interactions. Now I'm interested in the output side of Web interactions. I'm exploring some ideas, gathering data and research and finding case studies. So we'll see what actually happens with my next book. It took me six years to write my last one.
- Writing technical books is a labor of love. And by writing a book about form design, you better hope you're making the Web a better place because you're definitely not going to end up on the Letterman show or on Oprah.
- UXMag: Do you have any evidence of design influencing strategy at Yahoo!?
- Wroblewski: There are a number of small- and large-scale initiatives that grew from the kind of principles we've been discussing. On a small scale, we have examples of designers laying out and making the case for product features or changes using business context and metrics. Several of these efforts were launched to our users and more are in the planning stages. On the large scale, we recently formed the Integrated Consumer Experiences group whose charter is to look at people's experiences across all our products. That's a new priority and it was fostered by early work Tom Chi and I did together. In fact, that process—which spanned almost two years—gave us a lot of insight into how we could influence strategy using design. We used many of the experiences we had to help develop our design strategy training classes.
- UXMag: You've talked mostly about designers working internally. How can your ideas drive sales and help grow business in an agency setting?
- Wroblewski: It depends on the relationships the agency has with their clients, of course. If relationships are short term in-and-out, you don't really have a chance to get immersed in context. That is challenging. If deeper relationships exist, it's a lot easier to start applying these ideas.
- Personally, I feel that there's potential for a new model where agencies really begin to become recognized for bringing clarity to problems, as well as create solutions to problems. Often, it's not that people need an answer, it's that they need to understand the problem better.
- In our digital age, where we're awash with data, and we're awash with opportunity, and we're awash with products and things. Getting clarity into situations and into the problems that organizations face is sometimes more valuable than coming up with solutions. There are many more designers trying to provide solutions than there are trying to clarify problems. So that's the opportunity for designers working internally or externally.
This article was originally published on the User Interface Resource Center (UIRC). For more info, please see http://uxmag.com/uirc
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Exactly and great points. Having a human representative helps people connect with you, and if you have a good one, you will more or less hit jackpot, and people like Steve Jobs actually do become part of the Apple products he is selling.
UX designers also need to be able to separate myths from facts, unlike a web designer whose sole purpose is aesthetics. UX designers also need to make important decisions on accessibility, content, features and a sharp business sense thus UX designers have to be engaged in virtually all departments of a company they represent.
Important topic, Luke and UXM Staff. UX designers and IA architects absolutely necessarily have to have a say in stakeholders meetings. I believe it's critical for success of the business.
There's a great presentation on this topic from Harry Max: http://files.boxesandarrows.com/podcasts/Max.m4a
More on influencing stakeholders using visual aid here (presentation by Dan Roam):
Both presentation are from IA Summit 10: http://boxesandarrows.com/view/ia-summit-10-dan
"Being response-able doesn't mean you make yourself responsible for everything, but you acknowledge the fact that you're able to respond when things happen—and thereby begin to build credibility, start to build influence, and contribute to forward movement."
Love this aproach
Luke says: "Personally, I feel that there's potential for a new model where agencies really begin to become recognized for bringing clarity to problems, as well as create solutions to problems. Often, it's not that people need an answer, it's that they need to understand the problem better."
This is a fantastic point -- one that is the underpinnings of my newly-launched agency: Capital D Design (http://capitalddesign.com).
The concept behind CapD is taking these incredibly valuable design-centric principles, and applying them to innovation and problem solving. In a nutshell, I believe design needs to be driving more conversations, more decisions and more outcomes.
And, to your point about the baker not running a bakery, I am not a designer by trade. I am someone who recognizes the incredible value of design, and see a much more strategic place for it in all areas of organizations.
Jon Deutsch
Principal & Chief Strategist
Capital D Design
Makes total sense... but in an Agile environment the UX designer need not bother with the boardroom but with the release vision / release backlog table. That's where it goes down. And you might get a tech writer to ride shotgun with ya... http://www.sleepingdeer.com/yawp/?p=141
To be fair, there are companies out there that realize these points, though they are few and far between. I believe a business realizing the points made above is a strong competitive advantage.


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