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Posts tagged "morning after pill"
Today's Lady News: ACLU Sues Catholic Bishops Over Abortion Policies At Hospitals
The American Civil Liberties Union has filed a lawsuit against Catholic bishops for denying medical care to women by refusing to provide the morning-after pill and perform abortions in their hospitals. In some counties, a Catholic hospital is the only place for a pregnant woman to receive medical care. Such was the situation for Tameska…
Jessica Wakeman
December 3, 2013
Bad News: The Morning After Pill Could Be Less Effective For Women Over 165 Lbs
A European company making a morning-after pill similar to Plan B says it has found its product, Norvelo, to be less effective for women over 165 lbs. and to not work at all for women over 176 lbs. Obviously, this has implications for American-made emergency contraception and whether it, too, is ineffective for some women.
Jessica Wakeman
November 25, 2013
Pro-Choice Activist Secretly Tapes "Crisis Pregnancy Center" Counselor Lying
Kate, a 24-year-old pro-choice activist, went undercover at a so-called "crisis pregnancy center" in Cleveland and secretly taped the counselor doling out medically inaccurate advice, like how emergency contraception could cause her to "hemorrhage" and "is like having an abortion." It's absolutely outrageous the way the counselor completely lies to her! You have…
Jessica Wakeman
June 25, 2013
FDA Approves Morning-After Pill Plan B One-Step For Over The Counter Use
In an enormous victory for women and girls across the nation, the Food and Drug Administration finally approved the Plan B One-Step brand morning-after pill for over-the-counter use. Plan B One-Step is a one-pill version of emergency contraception and this approval covers women and girls of all ages. Like all EC, it…
Jessica Wakeman
June 21, 2013
Victory! Obama Administration Backs Off The Morning-After Pill
Ending a years-long losing battle against making the morning-after pill accessible to all, the Obama administration has finally conceded to the wisdom of the masses and will stop fighting against emergency contraception.
Jessica Wakeman
June 11, 2013
Some Morning-After Pills Available Over The Counter, Appeals Court Rules
The two-pill version of the morning-after pill must be immediately available over-the-counter without age restrictions, a federal appeals court has ruled today. However, the court also upheld a "stay" on the one-pill version of emergency contraception (called Plan B One-Step), essentially agreeing with the Obama administration that its use for young teens needs further review.
Jessica Wakeman
June 5, 2013
Obama Administration Appealing FDA's Morning-After Pill Decision
This is why we can't have nice things, America. On Tuesday, the Food and Drug Administration announced the age to purchase the morning-after pill would be lowered to 15 and it would be available on shelves instead of behind-the-counter. The decision was prompted by a federal judge having struck down the…
Jessica Wakeman
May 2, 2013
FDA Makes Morning-After Pill Available Ages 15 And Up
Ladies, rejoice! For once, politicians are actually expanding access to contraceptives — sort of! Following a recent court decision -- Tummino v. Hamberg -- mandating that the Food and Drug Administration expand access to the morning-after pill, the government agency did just that. Yesterday, the FDA…
Sarah Gray
May 1, 2013
Judge Strikes Down Age Limit On Morning-After Pill
Fathers, lock up your daughters: the government is going to be forcing slutty slut pills down their throats! That will be the Fox News version of events. But here in Reasonable, Common Sense-land, the story is different: a federal judge — a man! — has struck down the age limit on the…
Jessica Wakeman
April 5, 2013
Obama Changes Health Insurance Coverage Of Birth Control For Religious Employers
The Obama administration released new details this morning about which religious employers will be exempt from covering the cost of birth control under health care reform — which the Associated Press describes as a "broader opt-out." The Health and Human Services Department announced this morning that businesses which object must "self-certify that they are non-profit…
Jessica Wakeman
February 1, 2013
How Does The Morning-After Pill Work? Let's Find Out!
Here's a cute video from AsapSCIENCE that explains to you how the Plan B morning-after pill works. [The Mary Sue] A California judge has blocked a ban on so-called "gay reparative therapy" for LGBTQ youth, which claims to turn gay people straight, because he claimed it is "free speech." [Mommyish] Blogger…
Jessica Wakeman
December 4, 2012
Pediatricians Urged To Discuss, Prescribe Emergency Contraception To Teens
Pediatricians should discuss emergency contraception with their teenaged patients and even write advance prescriptions, the American Academy of Pediatrics recommended earlier this week. The morning-after pill should be taken 120 hours after unprotected sex, but is more effective the sooner it is taken. If taken within 72 hours of unprotected sex, Plan B is almost…
Jessica Wakeman
November 29, 2012
What We Missed: The Frisky Staff Discusses Bagel Heads, Britney Spears & More!
This week on "What We Missed," we discuss bagel heads, Cindy Gallop's "Make Love Not Porn," Britney Spears' inexplicable facial expressions on "The X Factor," and Illinois pharmacists winning the right to refuse to dispense the morning-after pill. Also, we examine a mysterious brown spot on the office floor.
Amelia McDonell-Parry
September 28, 2012
Some NYC Schools Administer Birth Control, Morning-After Pill To Students — So What?
Earlier this week, The New York Post dropped the "exclusive" that nurses at 13 New York City public schools can dispense the morning-after pill and provide oral and injectable birth control, like Depo Provera and the Pill — "without parents' permission."…
Jessica Wakeman
September 26, 2012
Youngest Republican Delegate To Platform Committee Stirs Up Controversy
Yesterday, delegates to the Republican National Convention met yesterday in Tampa, Florida, to finalize the party's platform on various controversial issues, including abortion, with the youngest member of the platform committee, Jackie Curtiss, 22, having the most to say. Staunchly anti-abortion, Curtiss objected to an amendment to the platform banning medication "that terminates human life…
Daley Quinn
August 23, 2012
Kansas Advances "Conscience" Bill To Let Pharmacists Refuse You Morning-After Pill
The Kansas state legislature advanced a so-called "conscience" bill yesterday that will make it easier for health care providers to refuse to provide women's health services that they personally find morally objectionable. According to the Kansas City Star, a doctor could refuse to give chemotherapy to a pregnant woman with cancer because the fetus might…
Jessica Wakeman
May 3, 2012
Are Pharmacists Lying To Teenagers About The Morning-After Pill?
A new study conducted by the Boston Medical Center/Boston University School of Medicine and published in the journal Pediatrics has uncovered a truly disturbing trend: teens are being given false information about the legality and availability of the morning-after pill (also known as Plan B), quite possibly on purpose, by their pharmacists. What the what?! First,…
Amelia McDonell-Parry
March 26, 2012
Today's Lady News: WA Pharmacies Don't Have To Sell Plan B, Judge Rules
Pharmacies in Washington state are no longer required to carry the morning-after pill/Plan B following a ruling by a district judge. Two pharmacies had claimed that being forced to provide the morning-after pill infringed on their freedom of religion. [Nerve] Jan Berenstain, the children's book author who co-wrote The Berenstain Bears series with…
Jessica Wakeman
February 27, 2012
Math Teacher In Trouble For Giving Her Student Morning-After Pill
This is a sad story that underscores how the age requirement on the morning-after pill doesn't work: a math teacher in Austin, Texas, resigned after she was caught having helped a student acquire the morning-after pill. Two weeks ago, a 16-year-old came to her teacher, Tracy Lee Steinberg, 32, in tears and told her she wa…
Jessica Wakeman
February 10, 2012
Brilliant Idea: PA College Dispensing Plan B From Vending Machines
Taking the morning-after pill in a timely fashion has been one of the biggest hurdles to overcome when it comes to reproductive rights. Emergency contraception (which prevents ovulation so an egg cannot be fertilized, as well as thins the lining of the uterus so a fertilized egg cannot be implanted) is most effective if take…
Jessica Wakeman
February 7, 2012
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Tarragon-Roasted Free-Range Chicken
- 3 tablespoons unsalted butter, softened
- 1 ½ tablespoons finely chopped tarragon leaves (reserve the stems)
- 1 shallot, minced
- 1 teaspoon lemon zest
- 1 teaspoon lemon juice
- Salt and freshly ground black pepper
- 1 free-range chicken (about 3 1/2 pounds)
- Preheat the oven to 450 degrees. In a bowl, combine the butter, tarragon, shallot, zest, lemon juice, 1/4 teaspoon salt and 1/8 teaspoon pepper. Mash with a spoon until smooth.
- Remove the giblets and excess fat from the cavity of the chicken and sprinkle it inside and out with salt and pepper. Using your fingers, loosen the skin over the breast and work 2/3 of the butter mixture into the space between the skin and breast meat. Rub the remaining butter mixture over the skin and in the cavity. Place the reserved tarragon stems in the cavity.
- Transfer the bird to a roasting pan fitted with a rack and roast for 15 minutes. Lower the heat to 375 degrees and continue to roast until the juices run clear when the flesh is pricked with a fork at the thickest part of the thigh, about 1 hour to 1 hour and 15 minutes. Remove from oven and let stand for 10 minutes before serving.

subset: commoncrawl


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Divine Doctoring, and the Church's Least Understood Sacrament - Mark Shea, OSV
The Soul is Meant to be a Kind of Heaven - Dr. Anthony Lilles, Beginning to Pray
Prayer and Action (Mark 1:29-39) - Fr. John Bartunek, Catholic Spiritual Direction
Faith at Work and Working the Faith - Kevin O'Brien, StAR
Vestments from the Era of Pope Clement VIII - Shawn Tribe, New Liturgical Movement
Carnational Musings: Beauty of the Senses - Nathaniel Gotcher, Ignitum Today
Home: the First Catholic School - Micah Murphy, Truth & Charity
Let's Go Over This Again, It's Our Liturgical Worship - Fr. John Zuhlsdorf, WDTPRS?
Is Prayer to the Saints Pointless? - Joe Heschmeyer, Shameless Popery


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I saw them too. Lou spent the whole first round sitting at the Canucks table.
i am convinced that you and feisty were wrong about this. but you'd have to be costanza spotting dimes and eating onions to see from where we were.
also - glad the extra tix went to good use with you and feisty.
we should have a meet up at the rock next year for sure for board members. i can now vouch for the fact that at least 4 of us who I've met IRL aren't axe murderers.
- 2


text: I made a nice brown that was perfectly clear, however I accidentally racked a couple of siphons full of yeast into the keg as I was starting the flow. I want to be able to serve the beer as soon as possible, but I want it clear when I do. I put the keg in my kegerator right away as I normally do. Typically I would shake the keg to quick carb it, but I'm afraid doing that is really going to push the yeast into suspension. My question is would it be better to just put the keg at serving pressure and let it fall out, knowing that it will take 4 or 5 days to start getting to pressure, or would the yeast fall out sooner, even if I shake the keg to carb it faster?


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Danny Thollander and Gunnar Shuler riding their rail park on lake Pickett. Staying creative and keeping it fun.
Music: Kites by Geographer
Created by: Alex Glass
Camera 2: Brett Ramker
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WOODSTOCK, Ill. (AP) — An Illinois family is seeking $1.1 million in damages in a lawsuit against the director of a 20-year-old's funeral for what they call tragic errors, mistakes and intentional acts.
Posts Tagged 'Funeral Home'
Local Funeral Home Celebrates Expansion
Planning a funeral is never easy on the family, but Watson-Thomas Funeral Home is hoping to make that process a little easier.
Sunday, the funeral celebrated its grand opening of their new expansion, the Thomas Legacy Center and Crematory, inviting residents to tour the facility.


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QPAD Announces the MK-80 Mechanical Gaming Keyboard
The world-renowned premium gaming gear company QPAD sets a new standard in keyboard performance with the MK-80 Mechanical keyboard. Targeted at pro gamers and demanding enthusiasts, this full size board boasts to bring a new dimension to the gaming experience. This keyboard is packed with state of the art technology such as individual LED:s for each key and switches plated with gold/silver alloym but it's the core functionality of the board that really makes it unique: The QPAD MK-80 Mechanical key technology.
Unlike your average keyboard, that functions through rubber domes, forcing you to press each key all the way down in order for the stroke register, the MK-80 sports true mechanical switches with unmatched accuracy and feel. No more pressing cheap plastic bits with full-force in order to activate the keys. The QPAD keyboard will respond to your every move in an instant.
Other boards normally have a short life span and wear out quickly, resulting in unresponsiveness, delays and a dull, clunky feel to the keys. For most gamers, as well as professional typists, it's all about the feel, and that is where the QPAD MK-80 truly shines!
Each key is built to last 50 million strokes, and the QPAD MK-80 mechanical key technology provides distinct feedback and puts you in absolute control. The travel distance of the keys is set to 4mm with an actuation point at 2mm. Typing or gaming on the QPAD MK-80 simulates the experience of a mouse click: you press it, you hear it and you feel it.
QPAD strongly recommend their board to be set up via the PS/2 connector when possible. This will enable unlimited amount of simultaneous key presses, and since USB connected keyboards force your CPU to take time polling the strokes, it will also allow your computer to focus on what you want it to: running your game as fast as possible.
The QPAD MK-80 comes with a two-port high-speed USB hub, 3,5mm headphone & microphone jacks and a detachable wrist pad. Four different backlight levels allow you to find the right key, day or night, in any situation. Other nifty functions include full N-key roll over with PS/2 or 6 key roll over with USB, gold plated connectors for extremely low latency, media keys for volume, control, play, pause and skip tracks. The board also supports full anti-ghosting with additional PS/2 plug.
Over all, this unique high end keyboard carries the potential to set a new standard in computer peripherals.
QPAD will present the MK-80 to fans, gamers, the industry, and the world, for the very first time at Norway's biggest gaming convention: The Gathering, held in Hamar, Norway.
Key switch: Cherry MX blue mechanical switch technology
N Key Rollover: Gaming cluster with anti ghosting capability
Key strokes: 50 million
Lightning: Individual LED backlight
Lightning features: Four levels of brightness
Connectors: Gold plated connectors for extremely low latency
Media keys: Media keys for volume control, play, pause and skip tracks
USB Hub: Two high speed USB 2.0 ports
Audio ports: 3.5mm Headphone-out and microphone-in jacks
Cable: 1.8 meter extra thick cable
Extras: 4 extra orange key caps and key cap puller
Dimensions: Keyboard 44.45 x 14.48 x 2.54 cm (17.5 x 5.7 x 1 inch), Wrist pad 44.45 x 6.1 x 1.4 cm (17.5 x 2.4 x 0.55 inch)
Weight: 1.27 kg (2.8LBS)
Warranty: 2 year
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Linus Goes Hollywood At Pre-Oscars Party 131
from the getting-his-mad-props dept.
We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).
I've met a few famous people and, unless they spend a lot of time being famous for just being themselves, they really don't look or act a lot like the characters they play and are famous for. Take them out of context and you'll hesitate before calling them by name.
And since the terrible, terrible visual update to Slashdot they've lost the `news for nerds - stuff that matters` tag. And not before time; this story, like so many others here recently, is neither.
To err is human -- to blame it on a computer is even more so.


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18 of 30 people found the following review helpful
Deeply disappointing,
This review is from: Garmin eTrex Legend HCx Handheld GPS System (Electronics)
I've hung off buying a GPS for my road bike because I was waiting for them to mature beyond being simply another 'gadget' until they became genuinely useful. I thought that time was now, but having taken the plunge I think I've been proven wrong.
There are several problems with this device:
1. When it says that it comes with base maps it means "base maps", as in, "for all practical purposes no maps"; just A roads round where I live: not enough for any form of road navigation. They are available from Garmin at �130 extra; making the device effectively �340 (plus a bicyle mount which will set you back another �10 at least). �350 seems highly overpriced compared to sophisticated car based navigation systems. Of course you can lay in your route in to the device without maps (use something like the excellent tracklogs product), but in which case you may as well buy a cheaper model without 'mapping capability'.
2. You will also notice that the colour 'sunlight-readable' screen can be barely readable in all but the brightest 'sunlight' conditions: if you are using a road bike and are down on the bars the light you obscure makes it very difficult to read. A higher contrast black and white version might be a better bet (especially if you aren't just a fair weather cyclist!) With the backlight on, the screen is a delight to behold, but I can't imagine the batteries would last very long with this on continuously, and pressing a button every 5 minutes to get the screen to come on to check your speed/navigation reminds me of the early days of Sinclair LED watches!
3. Also note that the product can not seem to tell which way North is unless you are moving (Garmin's vista product contains an electronic compass). I believe this is due to some genuine technical reason, but again, it diminishes the value of the device. Note that I gave up on mine and returned it before I managed to explore this much further, but if you just want to be able to point the device in a direction and figure which way it is then the next model up (the Vista) seems the better bet (despite therefore paying extra for the mapping capability which allows you to pay an extra �130 for maps!)
Overall I found the product hugely disappointing and just not very practical for navigating a road bike. If you want a bling bling gadget go for it - it seems to fit that bill, if you want to do some serious road bike navigation in overcast conditions then I think you will probably be better off buying the black and white version (with - I presume - far better screen contrast) or, like me, stick with a good old fashioned map shoved in your pocket.
Sort: Oldest first | Newest first
Showing 1-3 of 3 posts in this discussion
Initial post: 22 Jan 2008 22:21:59 GMT
Bruce Cowan says:
What do you expect with a GPS without an electronic compass? You can't find which way you are facing from satellites.
Posted on 9 Mar 2008 20:42:06 GMT
[Deleted by Amazon on 27 Apr 2012 10:35:09 BDT]
Posted on 10 Apr 2008 00:33:41 BDT
B. Douglas says:
I have to agree with M.P. Cochran. The review reflects the fact that the user bought a GPS that was not specifically designed for use on a Bike. No GPS or Sat Nav will orientate north unless you are moving, and the ones with a compass built in have to be held level and would be affected by any iron used in the bike.
I would encourage anyone reading this review to research carefully the GPS they need for each purpose. I already own two - one for hiking and canoeing (from the eTrex range), another for the car (Garmin Nuvi 360). Unfortunately there isn't a single GPS that is good at everything, but this one comes close if you are willing to invest in the appropriate software I.e. routable maps, contour data and chart data can be transferred to this device if you have the technical skills, time and money!
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Review Details
(81 customer reviews)
Used & New from: �129.99
Location: England
Top Reviewer Ranking: 1,058,088


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Rantz Bourgeois
2014: Played in two matches ... Recorded one shot against IPFW.
2013: Saw action in seven matches on the year ... Played 25 minutes, a season-high, in 2-1 victory over IUPUI.
High School: Four-year letterwinner and three-time all-district selection at St. Amant High School in Louisiana ... Named NOLA.com Baton Rouge Player of the Year as a senior ... Scored 85 goals and registered 68 assists during his prep career ... Also earned All-State and District MVP honors as a senior, while earning All-Metro honors as junior and senior.
Personal: Born August 28, 1995, in Baton Rouge, La. ... Son of Jamie and Tracie Bourgeois ... Has one brother, Briggs ... plans to study engineering.


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MyWebMaker training manual 1 INTRODUCTION Dear WebSite Value Reseller, Welcome to the world of e-business! MyWebMaker provides you with all the tools you need to build a strong, prosperous business on the Internet. As a MyWebMaker customer, you are in a prime position to establish yourself as a successful reseller of domain names, Web hosting, and the many advanced Web applications included in your product portfolio. No matter which customers you wish to target and which products you promote to those customers, MyWebMaker provides you with the tools you need to succeed. This reseller handbook will walk you through the steps involved in launching your e-business. The handbook will explain the process of building your online front, managing your product portfolio, zeroing in on your customer base, optimizing and advertising your business through the Internets search engines, and keeping in touch with your customers through powerful e-mail campaigns. You are only a few steps away from putting your reseller business on the Internet road map. This handbook will help you succeed in the Internets virtual marketplace. 2 OVERVIEW MyWebMaker offers four reseller plans: Basic Reseller Pro Reseller Super Reseller API Reseller Each of the plans comes with all the tools needed to build a powerful online presence for your new reseller e-business. BUILDING Once you have signed up as a reseller for MyWebMaker, you can start using our and viewing our product list. We have created a smooth, professional-looking default front Web site for our business. MyWebMaker has compiled a broad, versatile selection of products for you to market. This product selection allows your customers to build and retain a solid presence on the Internet, regardless of their individual or business-oriented needs. As a reseller, you may not apply your own price tag to the selected products, but you are to retain MyWebMaker suggested price on the products. If you wish to target a more limited customer base, you can remove a number of products from your reseller portfolio. As an advanced building option, you can build your very own custom reseller Web site, lay it out as you wish, and link it to your MyWebMaker' s default reseller front. You can then apply an SSL certificate to the custom site to protect transactions from intrusion. 3 FEATURED RESELLER TOOLS Included in your reseller package is a carefully chosen selection of software products that will help you build and boost your e-business. The featured reseller tools are: Express Email Marketing (Express Email Marketing is a powerful e-mail campaigning tool that allows you to distribute announcements, promotions, etc. to your customers via professional-looking campaigns. Strictly permission-based, Express Email Marketing complies with the most stringent anti-spam standards, ensuring that your campaigns aren't mistaken for spam. Google AdWords Pay-Per-Click Credit All reseller accounts include a credit for Google's AdWords pay-per-click (PPC) search engine marketing program. AdWords provides an effective way to ensure that Internet users will find your Web site. The AdWords credit allows you to try the PPC format and see if it works for your business. Online File Folder Online File Folder is a safe and convenient solution for file backup, storage and sharing of files and other content pertaining to your reseller . Password protection and virtually unbreakable industry-standard 128-bit encryption keep d content safe from tampering. Traffic Blazer An advanced search engine optimization and submission tool, Traffic Blazer allows you to use the Internets search engines to your business advantage. Traffic Blazer includes site analysis and keyword suggestion tools and allows you to submit your business site to the Internets most prominent search engines and directories, including Google, MSN, Yahoo!, and the Open Directory Project. 4 WebSite Tonight One-Page Web Site WebSite Tonight, an advanced, template-based Web site building tool, allows you to build and publish a fully-functional front Web site in a few easy steps. WebSite Tonight includes hosting for your one-page site. TurboSSL Certificate A TurboSSL Certificate signed and issued by the trusted Starfield Technologies Certification Authority allows you to protect all transactions on your reseller site with up to 256-bit Secure Sockets Layer (SSL) encryption). As phishing, pharming and other alicious types of cyber crime continue to infest the Internet, protecting your customers sensitive data is critical to the success of your e-business. A TurboSSL certificate will keep sensitive information safe from intrusion and interception. You may use this SSL certificate to encrypt and secure transactions on a custom reseller site if you decide to build one for your business. 5 UNDERSTANDING THE PRODUCTS As a MyWebMaker reseller you have access to an extensive list of advanced products and services to offer your customers. By default, your reseller product list includes the whole range of MyWebMaker software products. But you can offer any combination of the following products and services to your customers: DOMAIN REGISTRATION Defining and registering the right Internet domain is one of the central elements in building an online presence. MyWebMaker offers a wide variety of generic and country-specific top-level domains (TLDs) to choose from. As a MyWebMaker reseller you will always be offering registration and transfer of .com, .net, and .org domains. DOMAIN PRODUCTS/PRIVATE REGISTRATIONS DomainAlert The DomainAlert product line Monitoring, Backordering, and Investors Edge enables your customers to monitor an attempt to secure registration of any currently registered Internet domain they desire once the domain becomes available. DomainAlert Monitoring will alert the user if and when a monitored domain becomes available, as well as inform the user about changes to the domains Whois information and registration period. DomainAlert Backordering allows the customer to backorder a domain, which means that DomainAlert will attempt to register the domain as soon as its registration expires and it hits the market. The Investor's Edge edition helps your customer by compiling a continually updated list of expiring domains from which the customer can select the domains he/she wishes to register when they expire. 6 Domain Forwarding Domain name forwarding allows your customers to register and point a domain name to another Web address. This means that the customer can register multiple domains, such as variations of a company name, and point them all to the same address. Thus, when an Internet user attempts to access the forwarded domain by typing the domain into a Web browser, for example the visitor will be redirected to the Web address to which the domain is being forwarded. Masking Used in conjunction with domain forwarding, masking ensures that the URL in a Web browser's address bar remains the one that was typed in when the visitor is being redirected. That way, the actual destination address is concealed from the user who only sees the domain name from which he or she is being forwarded. Private Domain Registrations Private domain registration protects the identity of the domain registrant by keeping his/her contact information hidden from the public. With a private registration, registration ownership for the domain cannot be traced back to your customer. 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Traffic Facts The Traffic Facts service gives Web site owners the power to track and analyze the traffic patterns on their Web sites by monitoring and reporting all activity on the sites. An invaluable tool for e-business owners, Traffic Facts provides detailed insight into Web site visitors behavior, including entry and exit pages, referring pages, visitor paths, number of unique visitors, as well as the users browser and operating system selections. E-Mail Packages With our robust, feature-rich e-mail services you can offer your customers secure, personalized, and spam-free e-mail with a plan that will suit the needs of any business or individual. All e-mail account plans come with free Web-Based Email our advanced Internet-based e-mail client that incorporates Spam Xploder spam protection technology and SMTP relay. Add-ons like Online File Folder, Online Group Calendar and Fax Thru Email are seamlessly integrated with the Web-Based Email user interface. Built-in anti-phishing measures shield your customers from attempted fraud as e-mail based phishing schemes are intercepted before they reach your customers mailboxes. E-mail accounts can be set up to any domain name a customer owns, regardless of where it is registered or hosted. This means that the customer can personalize his/her e-mail address e.g., firstname.lastname@example.com. Online File Folder Online File Folder, which can be conveniently integrated with our Web-Based Email client, provides a safe and convenient solution for file backup, storage and sharing. Password protection and virtually unbreakable industry-standard 128-bit encryption keep d content safe from tampering. d files can be accessed from any Internet-connected computer. 8 FOR SALE/PARKED PAGES For Sale/Parked Pages allow your customers to quickly put eye-catching content on a newly registered domain. A For Sale page enables the user to advertise a domain he/she wishes to sell. Parking a page allows the user to put a Coming Soon or similar sign on a registered domain until an actual Web site is placed on the domain. TRAFFIC BLAZER The key to a successful online presence is successful search engine placement. Traffic Blazer is an advanced, Web-based search engine optimization and submission tool that allows users to analyze their Web site content and optimize their Web pages for the Internets search engines. Traffic Blazer provides easy automated submission to several leading search engines, including Google and manual submission to such engines as Yahoo!, MSN, and hundreds of regional engines from across the world. NEWS-BLAZER News-Blazer allows the user to scan the Internet for any usage of user-defined keywords or phrases. Particularly useful as a brand-monitoring tool, News-Blazer will peruse the Internet and return a detailed report of any Web sites that use the brand name/keyword the News-Blazer user wishes to monitor. News-Blazer even allows users to take action against perceived brand violations and/trademark infringements through automated Cease and Desist letters that can be generated and sent to the infringer. 9 C-SITE Federal copyright laws protect original works of authorship, including Web site content, programming code, literary works, and music. With c-Site, authors of original content can easily register the copyright on their works and thus obtain indisputable legal proof of ownership. c-Site offers a convenient and simple step-by-step registration process that circumvents the legalese and time-consuming processing traditionally associated with copyright protection. WEBSITE TONIGHT WebSite Tonight is an Internet-based Web site creation tool that enables users to build and publish feature-rich, professional-looking Web sites in a few simple steps. An easy-to- use turnkey solution, WebSite Tonight guides the user through the entire process of building and publishing a Web site to the Internet. Because WebSite Tonight is built around a large variety of professionally-designed Web site templates, users need no prior knowledge of HTML or Web site design to build professional-looking Web sites. EXPRESS EMAIL MARKETING A powerful, easy-to-use online tool for building complete, effective e-mail marketing campaigns, Express Email Marketing lets users get their message across to recipients on the Internet. Strictly permission-based, Express Email Marketing campaigns only reach recipients that explicitly opt to receive the Express Email Marketing customers promotional material. Built to comply with the most stringent anti-spam laws and Internet standards, Express Email Marketing enables users to create and run powerful effective marketing campaigns and steer clear of ever being mistaken for a spammer. 10 QUICK SHOPPING CART Quick Shopping Cart lets your customers claim their share of the booming e-commerce industry by allowing them to build attractive and versatile online fronts in a few quick steps. The program includes Web hosting and comes with a variety of advanced features that allow users to set up and run a successful e-commerce business; including built-in payment options for cash, credit card and PayPal; and integrated shipping services using UPS and the U.S. Postal Service. Quick Shopping Cart even allows users to set up eBay auctions and submit products to the Google-operated Froogle shopping search engine. SSL CERTIFICATES While online retail is continuing its explosive growth so, unfortunately, are phishing, pharming, identity theft, and other types of malicious cyber crime. Our SSL certificates built around stringent, industry-leading authentication measures allow your customers to secure all online transactions with up to 256-bit encryption. An SSL certificate on a Web site ensures that sensitive data is kept safe from prying eyes. Our SSL certificates are processed, signed, and issued by trusted Certification Authority Starfield Technologies. A Turbo SSL certificate can be signed and issued to a customer in a matter of minutes. High Assurance SSL certificates, which rely on a meticulous, manual authentication process, can be issued in a few hours. VIRTUAL DEDICATED SERVERS Virtual dedicated servers allow you to cater to those of your hosting customers that need something more than the typical shared hosting format. A virtual dedicated s server is the perfect, affordable solution for customers that wish to operate multiple Web sites, traffic- intensive Web sites, gaming servers, or simply want unlimited control of their server space through root (admin) access. Highly scalable, virtual dedicated servers offer many of the capabilities and features of dedicated servers but at a much lower price. 11 DEDICATED SERVERS A dedicated server provides the user with complete control of server usage and software installation, through admin (root) access to the server. Unlike normal hosting plans, which put many customers' accounts on a single server, a dedicated server grants its user exclusive rights to the server's bandwidth, memory and storage space; performance will not be affected by traffic and usage patters of other customers. Dedicated servers are particularly useful for companies and individuals that run very-high-traffic websites or applications and thus need the bandwidth, versatility, and consistent performance of a dedicated box. This means that the server can be used for a virtually unlimited variety of purposes, including gaming, database management, and hosting and management of multiple traffic-intensive Web sites FAX THRU EMAIL Fax Thru Email provides your customers with a quick and affordable means of sending and receiving faxes through any U.S.- or Canada-based Internet connection. A convenient alternative to expensive telephone connections and dedicated fax hardware, Fax Thru Email uses electronic mail to send and receive faxes. To send a fax via Fax Thru Email, the user simply composes the content and attaches it to an e-mail message. Incoming faxes arrive in the users e-mail inbox, converted into printable PDF format. MERCHANT ACCOUNTS A convenient tool for any e-business owner, a merchant account allows an e-commerce Web site to process credit card payments. Card authorization and processing are handled seamlessly and automatically during purchase. Statements are generated monthly. Available in three configurations, merchant accounts are built to suit the needs of all types of Internet businesses. 12 GETTING STARTED Once you have decided on a reseller account type and signed up for it, it is time to build your actual online front. MyWebMaker provides a selection of professional-looking front Web sites that you can choose from. Once you have selected the desired design for your front, you may customize certain elements of the site. The Design Wizard available from your Reseller Control Center allows you to personalize your site design by adding images and logos. You can also customize the color selections on borders, page text and links. MANAGING PRODUCT PORTFOLIO A central element in your e- building is to understand what is it that you are selling and how those products and services can appeal to your customers. MyWebMaker offers a wide range of products and services for you to offer to your customers. These products are developed to meet the specific needs of the rapidly-growing Internet marketplace. Because of the large variety of products, it is important that you define your desired customer base for the reseller . Doing so will enable you to determine exactly what type of products the customers will be needing, and what they will be needing them for. As well, it will increase the chance of successful marketing and advertising campaigns for your as a clearly defined customer base is easier to reach and appeal to than a very broadly defined one is. The available products and services allow you to build service packages that you can market as turnkey solutions that cater to the needs of your customers. Because MyWebMaker wants to ensure that your Internet business is built on a strong foundation, we have pre-selected the full line of software products for your . Thus, your product portfolio is broad and versatile enough for you to cater to any customer group on the Web be it a narrowly-defined niche market or a larger-scale, more loosely-defined selection of potential customers. However, if, for some reason, you wish to offer and manage a smaller number of products, you can compile any combination of these products for your reseller portfolio. 13 DECIDING PRICING MyWebMaker provides suggested retail prices for all offered products. However, your Reseller Control Center allows you to set the pricing level you desire on all offered products. Our featured Profit Estimator gives you an excellent idea of the most opportune pricing on your products. Because competition can be hard in this business domain registration and hosting markets in particular it is recommended that you spend a little time researching the pricing offered by the companies you expect your reseller to be competing against. USING FEATURED TOOLS MyWebMaker reseller packages include a selection of tools that will help you in marketing and managing your online business. These tools allow you to get the most out of the Internets search engines via organic search engine placement and pay-per-click advertising for your reseller site. Other tools allow you to communicate with and care for your customers through powerful e-mail campaigns. The featured WebSite Tonight one- page Web site credit allows you to build a fully customized one-page site for your business. The included TurboSSL certificate allows you to secure transactions on the custom site with as much as 256-bit SSL encryption. 14 RESELLER ESSENTIALS The Internet as a business venue is booming. An increasing number of consumers do their shopping and other transactions online. Consequently, Internet-based businesses are proliferating rapidly and the online competition for consumers attention and wallets is fierce. Nevertheless, the Web holds plenty of room for prosperity for your reseller business. To take full advantage of this expanding market, you need to understand how e-businesses work and how online consumers behave and think. Most important, you need to define a customer base for your reseller ; then take aim at those customers through targeted campaigns and product offerings. The objective should be to build a lasting relationship with your customers, so that they will keep coming back to your instead of turning their attention elsewhere. THE INTERNET BUSINESS VENUE Consumers across the world are increasingly using the Internet for shopping, financial transactions, communication, entertainment, etc. And although fear of phishing, pharming, identity theft and other cyber crimes have some consumers balk at using their credit cards online, significant online security measures can be employed to protect sensitive information and develop customers trust in your business. Because the Internet offers virtual fronts and shopping malls, rather than brick- and-mortar (or glass-and-steel) ones, Internet vendors must ensure that potential customers find their cyber s among the billions of pages that comprise the World Wide Web. To succeed as an Internet business owner, you must make yourself visible to the customers whom you are targeting. The key to building a solid, returning customer base is to give your customers what they want. Consumers turn to the Internet because it is a convenient and often relatively inexpensive alternative to shopping in person. When shopping online, consumers expect easy navigation and quick, smooth transactions when checking out. If your reseller provides that as well as the products your customers want then you are likely to succeed. 15 DEFINING CUSTOMER BASE As a MyWebMaker reseller you will be plunging yourself into a competitive market place. The competition for domain registration and Web hosting customers is particularly fierce. This means that if you are to find a lasting spot for your reseller business on the Internet road map you will benefit from zeroing in on a clear, narrow definition of the type(s) of customers you wish to target with your reseller . MyWebMaker allows you to a wide variety of software products from your reseller . Once you have decided on the customer type for your business, you can start contemplating how to market your products to the customers you are targeting. Clearly defining a specific customer base, of course, will limit the overall number of potential customers whose attention you are competing for. However, it also means that you will have fewer direct competitors. For example, if you decide to reach out to the bicycling community, then your marketing campaigns e-mail promotions, pay-per-click advertising, etc. might emphasize products that cater to customers who wish to build online bicycle s/portals. Such customers would need the tools to build Web sites, fronts, user fora, blogs, etc. They would also need SSL certificates and hosting solutions that suit the size and nature of such Web sites. Similarly, if you are a computer game aficionado, you can decide to promote dedicated and virtual dedicated server space to customers that share your passion and would want to launch and host their own gaming servers. Conversely, deciding to focus on customers that simply need Internet domains and Web hosting means that you will be facing off against a number of heavyweight contenders that already have their business infrastructures and names solidly planted on the Web. In other words: If you are marketing products that appeal to a niche of Internet users, you will have fewer customers for your products, but fewer online vendors with whom to share the field. Closely defining your customer base also allows you to launch a focused search engine optimization/marketing campaign for your . It is considerably easier to attain and maintain a high search engine ranking for very specific keywords and phrases than for generic ones like domains or Web hosting. 16 As you establish your business online and build your customer base, you can gradually take aim at a broader audience. ABOUT THE FEATURED RESELLER TOOLS As a MyWebMaker customer you have access to the very best online business-building tools we offer. Included in your reseller package is a carefully selected group of products that will help you build your front and market your business to customers across the Web. The featured products are: Express Email Marketing E-mail campaign tool. Google AdWords Credit Startup credit for Google AdWords pay-per-click account. Online File Folder Secure, Internet-based file storage. Traffic Blazer Search engine optimization and submission tool. WebSite Tonight One-Page Web Site Easy-to-use Web site building tools. Includes hosting. TurboSSL Certificate Secure SSL Web server certificate for your custom e-business Web site. THE TOOLS AND HOW TO USE THEM TO YOUR ADVANTAGE Express Email Marketing Express Email Marketing is a powerful e-mail campaigning tool that allows you to distribute announcements, promotions, etc. to your customers via professional-looking campaigns. Strictly permission-based, Express Email Marketing campaigns can only be sent to recipients that expressly opt to be on your mailing list. This means that Express 17 Email Marketing enables you to share your business announcements, promotions, newsletters, etc. without being mistaken for an originator of e-mail spam. As you build your customer base, Express Email Marketing enables you to build a mailing list of customers with whom you can share your announcements. That way, you can ensure that your customers are continually kept informed about your business and product offerings. For example, if you add a new product to your reseller , you can inform your customers of this by creating and sending them a promotional e-mail message. Similarly, if you are planning on discounting a product, Express Email Marketing ensures that your customers will be aware of your promotion. As well, Express Email Marketing allows you nurture your customer relationships simply by staying in touch with them. Express Email Marketing features advanced tracking tools that enable you to monitor the results of your campaigns. The intuitive reporting tools tell you how many messages you have sent, how many were opened by their recipients, how many recipients responded, etc. Additionally, Express Email Marketing lets you create and perform surveys of your customer base. Survey results are available in real time through the Response Analyzer as they are completed online. Google AdWords Pay-Per-Click Credit Pay-per-click (PPC) advertising ensures that you will get your share of Internet traffic. All reseller accounts include a credit for Googles AdWords pay-per-click search engine marketing program. AdWords provides an effective way to ensure that Internet users will find your Web site. AdWords listings appear as Sponsored Listings adjacent to the organic results on the results pages of the Google search engine. An alternative and/or supplement to the demanding, time-consuming search engine optimization, PPC allows you to pay for a top search engine ranking for desired keyword(s). In a nutshell, advertisers (i.e., Web site/business owners) bid for the top ranking for a given keyword. The advertiser that places the highest bid is ensured the top ranking for that keyword. Until he/she is outbid. The second-highest bid is secured the number 2 ranking; the third-highest bid will claim the 3rd spot, etc. 18 Google AdWords being one of the PPC programs with the farthest reach can be a very effective e-business marketing tool if used wisely. Bidding on the right keywords at the right time can make your Web site visible to users across the Web. If you are using AdWords without a clear business plan, however, click-through fees can quickly escalate. And there is no guarantee that your conversion rates will make up for the PPC cost. The Google AdWords credit included with your reseller account allows you to scratch the surface of PPC. It enables you to acquaint yourself with the concept of pay-per-click advertising. If you decide that PPC is worth consideration for your particular business, you can then continue your campaign beyond the allotted credit amount. ONLINE FILE FOLDER Online File Folder is a safe and convenient solution for file backup, storage and sharing of files and other content pertaining to your reseller. Password protection and virtually unbreakable industry-standard 128-bit encryption keep d content safe from tampering. When you need on-the-go access to any file, Online File Folder is the smart, secure solution. Online File Folder gives you instant access to all your important files and even lets you synchronize files on your computer with the data d in your Online File Folder. TRAFFIC BLAZER The majority of Internet users turn to search engines or directories when searching for products, information and other Web content. Indeed, Jupiter Research estimates that 70 percent of all online purchases originate from a search engine or directory. This means that in order to run a successful e-business your front must be prominently listed with the Internets leading search engines. Traffic Blazer an advanced search engine optimization and submission tool allows you to use the Internets search engines to your business advantage. Traffic Blazer includes site analysis and keyword suggestion tools and allows you to submit your business site to the Internets most prominent search engines and directories, including Google, MSN, Yahoo!, and the Open Directory Project To use Traffic Blazer for your reseller site, simply activate your Traffic Blazer account; then type in the URL of your front Web site. You can then activate Traffic Blazers spider, 19 which will crawl your site and assess its search engine readiness and provide critical optimization tips and guidance. The built-in keyword suggestion tool helps you find the exact keywords and phrases that will generate the most traffic and profit for your site. Once you have completed optimizing and analyzing your site, Traffic Blazer enables you to submit your site to more than 200 search engines and directories from across the world. Traffic Blazer provides you with the means to successfully promote your business to the Internet community. WEBSITE TONIGHT ONE-PAGE WEB SITE Included with your MyWebMaker reseller account is a one-page WebSite Tonight credit. A one-page WebSite Tonight offers you a quick and easy means of building your own personal reseller Web site that you can link to your pre-built front. If you wish to promote your reseller on the Internet, building a custom front is highly recommended as a one-page WebSite Tonight Web site allows you to optimize the site by adding Title and Meta tags, keyword optimized copy and Alt attributes to the on-page images. This format also allows you undertake a link building campaign for your Web site. Your pre-made front is already protected with an SSL certificate. You can protect transactions on your custom site with the TurboSSL certificate credit that is included in your reseller package. To do so, simply use the credit to request the certificate; then install the issued SSL certificate on your one-page Web site. Note that MyWebMaker being your hosting provider for the one-page Web site - will generate and submit your Certificate Signing Request (CSR) and install the signed certificate on your site once issued. If you apply your certificate to a custom Web site that is hosted with a third party, you must generate the CSR and install the signed certificate yourself. 20 TURBOSSL CERTIFICATE Though the Internet marketplace continues its rapid growth, many consumer still worry that sensitive data will be compromised if they disclose credit card numbers or other personal information online. For e-businesses like your reseller , the key therefore is to build trust: Running a successful online business requires that your customers trust that your business effectively protects their sensitive information from intrusion and tampering. While there is no one way to effectively shield Internet users from all cyber swindles, an SSL certificate can ensure that security and privacy wont be breached during transactions on your Web site. A TurboSSL Certificate signed and issued by the trusted Starfield Technologies Certification Authority allows you to protect all transactions on your reseller site with up to 256-bit Secure Sockets Layer (SSL) encryption). Note that your pre-built reseller front is already protected with an SSL certificate. The TurboSSL certificate credit included with your reseller account allows you to run a secure connection to your custom reseller Web site. Keep in mind that MyWebMaker being your hosting provider for the one-page Web site -- will generate and submit your Certificate Signing Request (CSR) and install the signed certificate on your site once issued. If you apply your certificate to a custom Web site that is hosted with a third party, you must generate the CSR and install the signed certificate yourself. When your customers trust that their business is safe from harm with you, they are more likely to remain your customers. 21 YOUR PRODUCT PORTFOLIO As a MyWebMaker reseller, you have the opportunity to offer your customers a wide range of industry-leading products and services. The available products are grouped thus: Domain Registrations and Transfers Private Registrations and Other Domain Products Includes Domain Alert monitoring/backordering, Domain Forwarding, Domain Masking Private Registrations Shared Hosting/Email For Sale Page/Parked Page Traffic Blazer and News-Blazer c-Site WebSite Tonight Express Email Marketing Quick Shopping Cart SSL Certificates Virtual Dedicated Hosting Dedicated Hosting Fax Thru Email 22 Merchant Accounts As a reseller, you can offer every one of these products to your customers. However, you can build your product portfolio on an la carte basis by removing applicable products from your portfolio. Depending on your customer base, you can consider various ways of promoting product groups as turnkey solutions custom-tailored to suit the needs of specific customer types. For example: Customers looking to build and launch an e-business might benefit from such offerings as domain registration, hosting, Quick Shopping Cart, Traffic Blazer, SSL certificate, and Traffic Facts: Domain registration to obtain a Web address for the e-business Hosting to secure a home for the Web site that resides on the domain Quick Shopping Cart to build a front Traffic Blazer to optimize the Web site and submit it to the Internets search engines An SSL certificate to secure transactions on the site Traffic Facts to help the business owner track visitor behavior on the site. Another example could be a musician/composer who would benefit from the combination of a domain, dedicated server, WebSite Tonight, Online File Folder, and c-Site. Domain registration to obtain a Web address for the e-business A dedicated server to host the site and applicable music/multimedia files for streaming, download, etc. WebSite Tonight to build a Web site to showcase the work to visitors 23 Online File Folder to , share, and distribute large multimedia files in/from a secure off-site location. c-Site to register the federal copyright on original compositions. The bottom line is that if you have a clear understanding of who your customers are and what they need, you have a much better chance of optimizing your business by catering to them and ensuring that they stick around, instead of looking elsewhere for their next purchases. Still, as a MyWebMaker Reseller you are at liberty to offer any of the products to your customers. SELECTING THE PERFECT DOMAIN NAME One of the most basic, yet most critical steps in the process of building an e-business is to select and register a domain that will serve as the home of the business on the Internet. In addition to being the usually lasting home for an online entity, a domain name very much serves to define the profile of that entity. Many e-businesses are known simply by their domain name so-called dot.com businesses. Thus, finding the perfect domain name for your reseller business is an important step in your quest for success. Ideally, the domain name should reflect the nature of your business if your business is carrying a certain message, the domain name can reflect that, too. The perfect domain also is easy for customers to remember, short enough to quickly type into a Web browser, and distinct enough to help you create a unique identity for your. Ultimately, you may register a domain for your business simply because you like it. However, the following are some of the factors that combine to define the quality/value of a domain name. These are issues that you may want to consider when zeroing in on the perfect domain name for your business. 24 LENGTH Generally, keeping a domain name fairly short will make it easier for site visitors to remember and type the name. KEYWORDS A domain name that includes catchy, sought-after and, most important, relevant keywords will help you in the search engine optimization process for your business Web site. Although certain search engines ignore it, others pay much attention to the occurrence of applicable keywords in domain names when ranking the Web pages in their indices. NAME RECOGNITION If any part of your reseller will generate particular name recognition with potential customers, then, by all means, ensure that that is reflected in your domain name. Note that you being the domain registrant must ensure that a given domain name does not in any way infringe on a third party's trademark. TOP-LEVEL DOMAIN The .com top-level domain (TLD) remains the most ubiquitous extension on the Internet. Consequently, Internet users likely will expect to see this extension when visiting a Web site. This, of course, also means that .com names are relatively harder to find than less popular extensions such as .ws or .biz. Because of its popularity on the Internet, it is recommended that you at least consider registering the domain for your business with a .com extension. Other popular TLDs, such 25 as .net and .org, might limit the versatility of the domain, as they may imply a certain type of site residing on the domain. In some cases, a country-code TLD (ccTLD) will be more applicable than a generic TLD. For example, a domain or Web site that contains French or Italian language would be better suited with a .fr or .it TLD than a .com or a .net extension, as ccTLDs tend to be more popular than generic TLDs outside the United States. Obviously, registering other, more specialized TLDs serves its purposes, too. Indeed, using a country-code TLD for your business domain serves as a clear, albeit subtle, indication of the nationality of you/your business. As a means of reeling in visitors that type in your s domain name, but with the wrong extension, it is worth considering registering not only the desired domain, but also a selection of other TLD variations of the name. For example, it might prove advantageous to own the registration for the .com, .net, .biz, and .us (assuming that the business is based in the U.S.) variations of your domain. CURRENT TRENDS Domains that contain words or phrases that are particularly en vogue may catch potential customers attention. However, such domains may lose their value as current trends change. CHOOSING A PRE-MADE FRONT OR BUILDING YOUR OWN MyWebMaker offers its resellers a selection of attractive pre-built fronts for online reseller businesses. You must select and use one of these front templates for your Web site. However, you can customize a number of elements on the template to add a personal touch to your site. You Reseller Control Centers Design Wizard allows you change color 26 schemes and images and some text to your template. Selecting and using a pre-made front is the quickest and easiest way to get your reseller venture under way. However, a more advanced approach one you can pursue later on, potentially is to build your own front and link it to the pre-made MyWebMaker Web site. Although MyWebMaker pre-made Web sites are fully functional as e-s, you may wish to create your very own front that allows you take more comprehensive control of your Web site. For example, as a reseller, you can build a brand new Web site for your, host it on your own hosting account and domain (different from the ones used for your pre-made front); then add Title, Meta tags, search engine optimized copy and links, etc. to it. Note that even if you do this, the links to your s product pages, shopping cart, etc. must continue to point to the pre-built Web site and address. Your reseller account includes a WebSite Tonight one-page Web site account, which you can use to build a smooth, professional-looking one-page custom reseller site in a few quick steps. The WebSite Tonight account includes hosting for your one-page site. If you prefer to build a fully-fledged multi-page custom reseller site, you may do so with your Preferred HTML editor/Web site building tool, then place the site on a separate domain and hosting account. Besides allowing you to optimize your site for the Internets search engines, choosing this format also ensures that your reseller does not mimic those of thousands of other MyWebMaker resellers who had the very same selection of pre-built fronts to choose from when they sat up their Web sites. Building a customized front thus not only allows you to apply your very own touch to your reseller Web site, it allows you to separate yourself from your competitors by taking aim at the Internet search engines top rankings. If you decide to build a custom Web site for your reseller, you can use the TurboSSL certificate included with your reseller package to secure transactions on the site with up to 256-bit SSL encryption. Your default reseller front is already protected with an SSL certificate. 27 REACHING YOUR CUSTOMERS The Internet holds immense promise for e-tailers of various kinds. More and more consumers elect to take advantage of the convenience of shopping online. Consequently, businesses continue to mushroom across the Internet to meet the needs of the online consumers. To survive on the Internet playing field and run a successful reseller business online you must know how to reach and attract shoppers. The first step in this process is to define the type of customers you wish to attract. You may wish to target a particular type of small-business owner with your reseller, or you may want to take aim at individuals who wish to build and post personal Web sites in as few and quick steps as possible. Or you may decide to aim more broadly at anyone who needs an Internet domain or any of the other products you decide to offer at your. USING SEARCH ENGINES Once you have defined your desired customer base, you will need to find a way to reach those customers. As the Internet is home to billions of Web pages few users come across particular pages by chance. Instead, the vast majority of Internet users rely on search engines when navigating the Web. Search engines particularly Google, Yahoo!, MSN, and Ask Jeeves combine to drive approximately 90 percent of Internet shoppers to their destinations. This means that as an Internet business owner, you must know how to use the search engines to your advantage. Search engines offer two distinctly different means of displaying search results: Organic listings (i.e., the main results of any Internet search) and pay-per-click advertising. The former format relies on the search engines proprietary algorithms for deciding the relevance and thus the rankings of indexed content in relation to the search engine users search terms. The latter is an entirely bid-based concept in which the Web site owner (aka) the advertiser) bids for the top ranking for a particular keyword. The highest-paying advertiser gains the top ranking (until outbid by another advertiser) and is charged the bid 28 amount each time a search engine user clicks through the search engines link to access the site. Organic search engine rankings are the most lasting of the two concepts and often the type of search results Internet users trust the most. However, securing top ranking for competitive keywords and phrases is challenging and time consuming. But it can and should be done if you are serious about long-term success for your reseller business. Pay- per click is a quicker fix, but can be a treacherous concept for advertisers who haven't considered the potential cost and hatched a sensible strategy for their PPC campaigns. COMMUNICATING WITH YOUR CUSTOMERS Once you have caught the interest of your customers, you need to make sure that you can offer them what they are seeking. For example: If a visitor to your site reached the site by searching for cheap domains, you must be sure to actually offer Internet domain registrations at a competitive price. Similarly, if you succeed in attracting customers with very specific hosting demands, it is imperative that you can offer them the complete range of shared, dedicated and virtual dedicated hosting solutions. Another critical element in the building and maintenance of a successful e-business is customer care. Once you have developed and continue to expand your customer base you will need to ensure that the customers are happy with the service you are providing them with so that they will return to your when purchasing new products and/or deciding whether or not to extend current subscriptions to your services. Express Email Marketing, which is included in your MyWebMaker reseller package, allows you to communicate with your customers through e-mail based newsletters, announcements and attractive marketing campaigns. Express Email Marketing is strictly permission-based, which means that you will only be sending your announcements, etc. to recipients who have agreed to be on your mailing list. This means that the recipients have expressed their interest in your business by opting in. With Express Email Marketing you can take advantage of this by informing your customers of special promotions, discounts, new products, etc. If you decide to compose a newsletter, Express Email Marketing lets you distribute that, too. Furthermore, the 29 program allows you to survey customer interests and preferences and to monitor the responses to the campaigns you distribute. With the right combination of product selection, search engine optimization, pay-per-click advertising, and Express Email Marketing you will be in a prime position to attract customers to your reseller business and to ensure that they keep coming back for more. OPTIMIZING WEB SITE FOR SEARCH ENGINES 85% of all Internet traffic is generated by search engines. This means that in order to build a successful, prosperous online presence for your business, you must ensure that users of Internet search engine can find your Web site. A 2004 survey performed by the Pew Internet & American Life Project revealed that 84% of online Americans have used search engines. In fact, comScore Networks estimates that American Internet users performed about 40 billion Internet searches in 2004. For an e-business, the importance of search engines cannot be overestimated if search engine users wont find your Web site, then, likely, no one will. This problem could become very real for business owners who fail to understand the importance of Internet search engines and search engine optimization. As the Internet boasts several billions of Web pages and counting unless your reseller Web site is optimized for and indexed by such search engines as Google, Yahoo! and MSN, Internet users simply wont know that it exists. Note that search engine optimization primarily is an option if you build your own reseller front and link it to a pre-built MyWebMaker site. The pre-built sites themselves do not allow you to perform search engine optimization as most site elements cannot be edited. You may use the WebSite Tonight one-page Web site account that is part of your reseller package to build a one-page custom front. 30 In order to use search engines as a business tool, you must first understand how they work. The Internet is dominated by four search engines Google, Yahoo!, MSN Search, and Ask Jeeves, which combine to account for more than 90 percent of all Internet searches. The first step into the e-business world, therefore, should be to get your Web site listed with these engines. To do so, you can either wait for the search engines to find the site, or you can submit it directly. Because search engines rely on spider's robots that crawl the Internet by following the hyperlinks that connect Web pages most Web pages will in fact be found assuming that they are being pointed to by other Web sites. However, submitting a page directly might save you valuable time as it will ensure that the search engines spiders will visit and review that page the next time they crawl the Web. Most search engines allow submission of Web pages at no cost, but some charge a fee for direct submission. Having a site listed in a search engine's index, however, does not guarantee success. The critical part is to ensure that the site is ranked high enough in the search engine(s) to actually be found. Research has shown that the majority of Internet users rarely venture beyond the first one or two pages of search results. This means that very few if any users will actually find a page that shows up several pages into the search results. Thus, obtaining a top 10 or 20 search engine ranking for the applicable keyword(s) is the only way to gain Web visibility. This is where search engine optimization comes in. THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION The term search engine optimization encompasses a number of methods to improve a Web sites search engine ranking. When optimizing a Web site, you must first define the Web site keywords; then weave those keywords into the page content. The keywords are the words and phrases Internet users will type into a search engine when looking for Web content. Search engines look for those keywords in such site elements as page copy, Title tags, and to a lesser degree Meta tags and anchor text on internal links. 31 Another important element in the search engine optimization process is link building, which is the process of making sure that other preferably topically similar Web sites link to a given site. Though the exact methods vary, currently, all of the major search engines focus heavily on link analysis when determining the importance of a given Web page. This means that the search engines look at the number and, particularly, the relevance of a Web pages back links (i.e., the links that point to the reviewed site) when calculating Web page rankings. If an originating site offers similar or related content to the one it is pointing to, the link will be rated higher than if the originating site's content was entirely unrelated. Securing a top ranking with the Internets search engine engines can be a daunting proposition. However, if you dedicate the necessary time and effort to meticulously optimize your Web site, you will eventually reap the fruit of your labor in the form of visitors to your site. SEARCH ENGINE SUBMISSION Although the Internets most important search engines all rely on advanced spiders that crawl the Web to review and index content, most of those engines also allow Web site owners to submit their sites directly. A concept that sometimes, but not always, speeds up the indexation process. Most search engines, including Google, Yahoo! and MSN allow submission of Web pages at no cost. Ask Jeeves and certain other engines charge a fee for direct submission. Although a limited number of search engines account for more than 9 out of 10 Internet searches, the Web is home to a large number of smaller search engines, many of which have devoted followings. Those search engines and directories should not dismissed, but as a business owner, you should primarily concern yourself with the top search engines. It is important to understand that search engine inclusion does not ensure a high ranking. However, submitting your site can be a convenient way of getting started with your business, ensuring that the search engines are at least aware of the existence of your Web site. 32 DIRECTORIES Next to algorithmic, spider-based search engines, Web directories are the Web surfer's primary tools when searching for information on the Internet. Directories, therefore, should not be ignored by Web site owners who wish to promote their sites. Indeed, you should make securing a listing with a handful of relevant directories a high priority once you have established your Internet business. Because featured Web sites are arranged topically, Web directories enable Internet users to search for content simply by browsing the applicable directory categories. When submitting a Web page to a directory, selecting a proper category for the page, therefore, is paramount. As a MyWebMaker reseller, you should therefore try to find directory categories that reflect the type of products you are selling from you line card. Web directories generally rely on human-compiled material. This means that a human editor will review your Web site and make the ultimate decision as to its inclusion and placement in the directory. Securing a listing in the top Internet directories the Yahoo! Directory and The Open Directory Project can be difficult, as the editors can be picky. It is therefore imperative that no parts of your site are under construction when you submit the site to a directory. Many directory editors will refuse to index sites that appear to be unfinished. However, some of the major search engines, notably Google, may reward Web sites whose links are included in the top directories as such links will be considered quality back links for the sites in question. 33 USING TRAFFIC BLAZER FOR SEARCH ENGINE OPTIMIZATION AND SUBMISSION Because promoting a business online can be both time-consuming and challenging, MyWebMaker includes Traffic Blazer with your reseller account. Traffic Blazer is an advanced, Web-based search engine optimization and submission tool that allows you to zero in on the most opportune keywords for your site, build Meta tags, analyze the site, and finally submit the site to a number of Internet search engines and directories. Traffic Blazer even includes advanced tracking tools that enable you to verify that your site has been indexed by the major search engines and check it's ranking for applicable keywords. Additionally, Traffic Blazer includes a comprehensive tutorial on search engines and search engine optimization, which will help you understand the dynamics of the Internets search engines. Traffic Blazer is a convenient tool that will help you get your site optimized and submit in a few, easy steps. Note that many search engine optimization actions cannot be performed on pre-built MyWebMaker reseller fronts. In order to optimize your reseller Web site, you must build your own front Web site. Included in your reseller package is a WebSite Tonight One- Page Web site credit. You can use this credit to build a customized one-page reseller site for your business. You will then be able to analyze, optimize, and submit the custom site to the Internet's search engines. PAY-PER-CLICK ADVERTISING An alternative and/or supplement to the demanding, time-consuming search engine optimization, pay-per-click (PPC) advertising allows you to pay for a top search engine ranking for desired keyword(s). Your MyWebMaker reseller account includes a credit for Google's 34 AdWords PPC program. Google, however, is just one of several providers of PPC services. The concept can be costly, but has proven invaluable to many e-commerce Web sites whose businesses have received sizable traffic boosts via PPC advertising. PPC may or may not suit your business (and your wallet). The following describes the concept in more detail. THE PAY-PER-CLICK CONCEPT In a PPC program advertisers (i.e., Web site/business owners) bid for the top ranking for a given keyword. The advertiser that places the highest bid is ensured the top ranking for that keyword. -- Until he/she is outbid. The second-highest bid is secured the number 2 ranking; the third-highest bid will claim the 3rd spot, etc. Pay-per-click advertising is offered by a number of companies, including Google (AdWords), Yahoo! (formerly Overture), Kanoodle, and MIVA (formerly eSpotting/FindWhat). Google AdWords results are displayed in the Google search engine, while Yahoo's PPC listings are displayed in the Yahoo! search engine. Microsoft recently launched its own paid advertising program that will feed the Sponsored Sites area of the MSN search engine. PPC listings are displayed separately in search engines usually labeled Sponsored Results, Sponsored Listings or something similar. When a search engine user clicks a sponsored (PPC) link, the advertiser is charged the amount he/she bid for the listing. The click-through fee to be paid by the advertiser largely will depend on the chosen PPC provider and the popularity of the keyword(s) on which you are bidding. The obvious advantage of PPC advertising is that you do not have to worry about optimizing your Web site in order to be listed in the top search engines' top results. If you are willing to pay for it and perhaps even engage yourself in bidding wars with other advertisers, then PPC can be an enticing option. However, unlike organic search listings, which are free of charge obtained through continual search engine optimizing and lasting, PPC click listings disappear as soon as you stop paying for them. Many large-scale e- businesses rely on a combination of paid advertising and targeted SEO. 35 BUILDING LINKS Since Google reinvented Internet search with the introduction of its PageRank concept, link analysis and link building have become increasingly important elements in the search engine optimization process. Link building is process of making sure that other preferably topically similar Web sites link to your site. Though the exact methods vary, all of the major search engines currently focus heavily on link analysis when determining the importance of a given Web page. This means that the search engines look at the number and, particularly, the relevance of a Web pages back links (i.e., the links that point to the page) when calculating rankings. If an originating site offers similar or related content to the one it is pointing to, the link will often will be rated higher than if the originating site's content was entirely unrelated. Similarly, if the Web page from which a link originates is rated highly by the search engines, then the link itself will be considered more important than one that originates from a lower-rated page. In other words: Not all links are created equal. Generally, Web sites that contain unique, informative or otherwise eye-catching content will eventually be linked to by other sites. However, because you, as a MyWebMaker reseller, are one of a very large number of providers of Internet domain registrations, Web hosting, etc. your Web site likely will not contain much unique content. It is therefore strongly recommended that you take a proactive approach to your link building efforts. Using the Internet's search engines is a good starting point for zooming on the Web site owners you should consider approaching for your link building efforts. By visiting a search engine and typing in a keyword that ideally would lead to Web sites that are similar to yours the search engine will return a list of matching sites. Generally, the best-ranked matches are the ones most likely to generate the most effective links. Having perused the results, the next step is to visit the sites and attempt to convince their administrators to provide the desired links. There is, of course, no guarantee that a particular Web site owner will add a requested link. There can be many reasons that a Webmaster might decline to do so. For example, he/she might refuse to link to an obviously competing site. Or, the site's owner may not be interested in being affiliated with other sites. Another reason could be that the site is 36 already providing several outbound links and is not interested in adding to the count. Thus, sometimes you will have to look for links someplace else. DIRECTORY LINKS Some search engines, including Google, incorporate links from Web directories into their ranking calculations. This means that having your reseller site listed in such directories as the Open Directory Project (aka) DMOZ) and Yahoo's directory may boost your ranking in algorithmic search engines. To obtain a directory listing, you must build a site whose design and content are enticing or informative enough to convince the directory editors that they should add you site to the respective directory indices. Note that because you cannot apply proprietary content to a pre-built MyWebMaker reseller front, you may want to consider building a customized reseller Web site that you can populate with optimized content before submitting it to Web's directories. USING E-MAIL CAMPAIGNS As an Internet business owner you will need to cater to your customers needs. One way of doing so is to keep in touch with them to ensure that they know that you care about them. Express Email marketing, a versatile and easy-to-use e-mail marketing tool is included with your reseller account. Express Email Marketing gives you the power to reach out to your customers through e- mail announcements, product promotions, newsletters, etc. In addition, you can use the program to create and perform surveys of your customer's preferences and level of satisfaction with your services. Staying in touch with your customers not only ensures that they are aware of any promotions you may be running or new products you are adding to your portfolio, it also means that those customers are more likely to think about you next time they plan to purchase a type of product that is offered in your. Building a solid customer base gives you a significant edge in the competitive e-business world. Communicating with and caring for your customers allows you to maintain that edge. 37 Express Email Marketing includes a wide selection of professionally designed templates that allow you to build dazzling, eye-catching campaigns for your customers. And the featured reporting tools allow you to keep an eye on how the recipients respond to your campaigns. Because electronic bulk mail i.e., spam is a persistent pest for many Internet users, Express Email Marketing is carefully built to comply with stringent anti-spamming standards thus ensuring that your e-mail campaigns will not be mistaken for spam once they reach your customers inboxes. In essence, Express Email Marketing only allows you to distribute your campaigns to recipients who expressly opt to be featured on your mailing list. All outgoing messages will include the recipient's opt-in date and the option of discontinuing further messaging by opting out. 38 SECURING WEB SITE TRANSACTIONS WITH SSL CERTIFICATES Many Internet users still balk at making online purchases as they fear that disclosing their credit card numbers and other sensitive information online will lead to credit card theft or even identity theft. Only if your customers trust that their credit card numbers and personal information will be kept safe from tampering can you run a successful online business. While those are genuine concerns, you as a business owner can go a long way toward obtaining your customers trust by securing all transactions on your site with an SSL certificate. Your reseller account includes one TurboSSL certificate, which you may install on your Web site along with a Site Seal to provide visible proof that transactions are properly safeguarded. Note that your default reseller front is already protected with an SSL certificate. If you build a customized reseller Web site, you can apply a separate SSL certificate to that site. An SSL certificates enables you to establish an SSL-encrypted connection between the site visitors Web browser and the server that operates your Web site. Depending on Web server software and browser type the encryption level generally is 128 bit, but can reach 256 bit in some instances. SSL encryption Our SSL certificates are signed and issued by trusted Certification Authority (CA) Starfield Technologies one of the fastest-growing names in the industry. A TurboSSL certificate can be issued within minutes of you submitting a request. The CA will verify that the requester indeed controls the domain for which the certificate is being requested. The request will also undergo an advanced fraud-screening step. While TurboSSL certificates provide ample security for any Web site, our High Assurance Certificates take the authentication process even further by manually verifying the identity and business credentials of the certificate-requesting authority. A TurboSSL certificate will include the common name of the Web site the certificate protects. A High Assurance certificate further includes the name of the certificate holder. 39 At a time when cyber theft is an unfortunate but very real threat to anyone that uses the Internet, securing e-business Web sites with SSL certificates is imperative indeed, savvy Internet users expect to see a padlock icon when entering a supposedly secure site. Once installed on your custom Web site, the included TurboSSL certificate will help protect you and your customers against theft and intrusion. It will also help you build and retain your customer's trust. SECURE ONLINE STORAGE Online File Folder, included with your reseller account, is a safe and convenient online storage solution that allows you and access up to 10GB of data in a secure location, accessible anytime, via any Internet-connected machine. With its easy-to-use synchronization feature, Online File Folder allows you to always access the most recent version of any file that is d both remotely and locally. Password protection and virtually unbreakable industry-standard 128-bit encryption keep d content safe from tampering. Online File Folder allows you to share or e-mail any d file. This means that with Online File Folder you will never be constrained by the attachment-size restrictions of your e-mail provider/ISP. You can send your files to anyone, anytime, regardless of their size. 40 CONCLUSION Now that you know how to build your reseller front, compile your product portfolio, optimize your site for the Internet search engines, and stay in touch with your customers, you are all set to launch a successful e-business venture. As you build a solid customer base and continue to cater to your customers, you are building a strong, lasting foundation for continued success as a reseller of MyWebMaker products and services. The virtual Internet marketplace is a competitive business venue, but as a MyWebMaker reseller you have all the tools you need to prosper. 41
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Replacing Replacement Windows
I'm planning on putting in Simonton vinyl replacement windows in place of vinyl replacement windows from 1989. It looks like they removed the original aluminum windows and installed the vinyl windows in the original wood framing that was around them. They finished the outside with aluminum capping and the inside with a small shoe molding next to the casing to cover the edge of the replacement windows.
My question is, should I be able to remove the shoe molding, cut the screws around the current windows, cut the caulk between the window and the capping, and just put the new replacement window in pushed up to the current capping? The only part of the installation process that I'm not comfortable with is the capping, and if I can avoid having to redo the capping, it would be great.
The caulk that is on the capping is probably brittle and photo degraded at this point. Removing it will be difficult and it is much more likely that the capping will damaged in the process.
Most caulks have an adhesive component to them and getting that coil off of the window is probably going to be tricky without damaging it.
Can't hurt to try but I would not hold out hope.
I agree with Windows on Washington. Putting brand new windows in and leaving the old coil and caulk is a little like buying a brand new car and using the tires off the old car. If you don't feel comfortable doing the capping, you can contact a company that does siding and get a price from them. It usually runs somewhere between $50 and $100 per window depending on size and complexity but would be worth it IMO.
I agree with these responses. Your chances of getting the window out without damaging the external wrap is virtually nil. However, when pros install windows in this area, they routinely wrap the outside with new aluminum coil. It's part of the installation price -- so be sure your installer understands that that's what you expect him/her to do.