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Vol. 70 APRIL 2007 No. 10 Memphis: Be there for June Summer Convention BY ROBYN GENTILE Would you be in Memphis if you ings will include the TPA Board of Member services manager didn't have barbecue at the world- Directors; a TPA Business Session, famous Rendezvous? Of course not! including the election of officers; a Imagine…hearing the blues, eating Therefore, The Commercial Appeal Tennessee Press Service Stockholders' great barbecue and taking a stroll invites attendees to be its guests for the Meeting; and a TPA Foundation Board on Beale St. Yes, you're in Memphis, opening event at the Rendezvous. of Trustees' Meeting. Additionally, a Tennessee's largest city. But don't The convention combines busi- special time to discuss TPA's mission just imagine it—plan now to join your ness, education and fun. Educational and vision statement will be included fellow TPAers June 28 and 29 at The sessions are to include disaster pre- on the program. Peabody Hotel for the 138th Annual paredness, marketing/promoting the Pauline Sherrer, publisher of the TPA Summer Convention. You will newspaper, circulation, online pres- Crossville Chronicle, is slated to receive take in the sights, tastes and sounds ence, public notice and an industry the gavel from outgoing president of Memphis. technology overview. Sessions will be Henry A. Stokes, editor of the German- Your Convention Committee, chaired offered Thursday afternoon and Friday town & Collierville Appeal. by Mary Lou Brown, The Commercial morning. Fun and families are included in the Appeal, Memphis, has planned a de- Taking care of association business planning of the convention. Golfers, lightful convention for you. is also part of the convention. Meet- don't worry. The annual golf tourna- ment is set for Friday afternoon. Non- golfers may enjoy a special outing on the amphibious vehicles known as the Ducks, followed by an afternoon with polar bears at the Memphis Zoo's newest exhibit, Northwest Passage. Enjoy an ice cream reception Thurs- day afternoon in the plaza of AutoZone THE PEABODY MEMPHIS Park, home of the Memphis Redbirds, The Peabody Memphis, where TPAers will gather for the Summer a minor league affiliate of the St. Louis Convention, opened in 1869. The last renovation was completed at the Cardinals. end of 2005. While the convention packet is slated to be mailed April 27, you may go ahead Meeting Friday, June 29 and make your hotel reservations TPA Business Session 7:30 a.m.—TPAF Board of Trustees at The Peabody by calling 1-800-THE TPS Stockholders Meeting Meeting PEABODY. The rate is $150 plus tax Noon—Board Luncheon 8:30 a.m.—Concurrent Sessions per night. 1:00 p.m.—Ice Cream Reception 10:00 a.m.—Concurrent Sessions The following is the tentative sched- 2:00 p.m.—General Session 12:30 p.m.—Golf Tournament ROBYN GENTILE | TPA ule: 3:30 p.m.—General Session 12:30 p.m.—Ducks and Zoo Outing Thursday, June 28 6:00 p.m.—Opening Event: Dinner at 7:00 p.m.—Reception Mary Lou Brown, The Commercial Appeal, Memphis, left, and Gail F. 8:00 a.m.—Registration opens the Rendezvous 7:30 p.m.—Installation Banquet Dorband,The Germantown News, talk at a meeting last fall of the Summer 9:00 a.m.—TPA Board of Directors 8:00 p.m.—Evening on one's own 9:00 p.m.—Dessert Reception Convention Committee. Postal panel trims in-country rate hike from 24.4% to 18.3% NOTE: TPA's Postal Committee, entered at a local post office without a ing to recommend only a 6.9 percent than a penny per piece cheaper for chaired by Mike Fishman, worked container, and denied that charge for increase. our members than the Postal Service with the TPA and TPS boards to tubs of periodicals mail. The new rates are expected to go into wanted. provide financial assistance to help The Commission noted widespread effect in early May. However, Postal "And our 'Sack the Sacks' campaign NNA fight for a more reasonable rate newspaper industry complaints about Service governors have the next action turned out to be a winner," he added. increase. Tennessee Press Service service quality in its decision: "The on accepting or rejecting the recom- "These new rates will push all of us provided $5,000 of assistance to Commission acknowledges efforts that mendation. They also set the timing to work with postal officials on a tubs NNA for this effort. within-county publishers undertake of the new rates. strategy. Sacks are now an avoidable The U.S. Postal Regulatory Com- prior to presenting their mailings to NNA President Jerry Tidwell, pub- cost in many cases." mission (PRC) in late February gave the Postal Service. The Commission depending upon the mail entry point lisher of the Hood County (Texas) "But," he continued, "this decision newspaper mailers some good news urges the Postal Service to encourage and upon the density of the bundle News, said the decision recognized the also contains storm warnings for and some warnings of trouble ahead its managers in the field to find ways to and sack. The new recommendation work of NNA and the Postal Service to newspapers. The system is becoming in recommending new postal rates prevent service delays and inconsisten- introduces hundreds of new possible move newspaper mail out of sacks and much, much tougher to use because of to the U.S. Postal Service governors, cies and to effectively assist publishers rate calculations that will be sure to into more efficient preparations. But the Time Warner proposal. We now have the National Newspaper Association who bring persistent service problems bedevil software designers. he said the PRC decision also signals a charges on bundles and sacks that we (NNA) reports. to their attention." It also recommended a lower increase troubled future for many newspapers have never had before. I fear our postal On Feb. 28, PRC refused to recommend On the negative side, the Commission than proposed for "standard enhanced in the mail. forms are going to be heavier than our a 24.4 percent increase for "within-coun- accepted a proposal by Time-Warner carrier route mail," the subclass most "Newspapers could have faced a much newspapers pretty soon." ty mail," and instead cut the percentage Inc. to create a far more complex pro- used by newspapers for shoppers and worse spring with the new rates than we NNA Postal Committee Chairman increase to 18.3 percent. It also denied cess for calculating rates—imposing total market coverage publications. now expect," Tidwell said. "It appears Max M. Heath, vice president of Land- the U.S. Postal Service (USPS) request to charges upon periodicals according to The Postal Service had requested an that by cutting the USPS proposal for charge mailers 85 cents for mail bundles the bundle and the sack, with variations 8.9 percent increase; PRC was will- within-county, the rates will be more SEE POSTAL, PAGE 3 PRESIDENT'S COLUMN 2 NNA CONVENTION 3 AP PHOTO OF YEAR 5 NIE 6 Phone: (865) 584-5761 INSIDE FORESIGHT 3 PLANTE CARTOON 4 HINES 6 SLIMP 7 IN CONTACT Fax: (865) 558-8687 Online: www.tnpress.com 2 The Tennessee Press APRIL 2007 Meeting your newspaper's needs (USPS 616-460) Published monthly by the Chris Fletcher, editor of The Daily Herald in for organizational business and presenting the TENNESSEE PRESS SERVICE, INC. Columbia, took on a task for us last year that opportunity for seasonal fun, recreation and for the settled a festering question and, as a result, will networking. TENNESSEE PRESS ASSOCIATION, INC. make a huge difference for TPA conventions The contests event will draw from a larger 435 Montbrook Lane starting in 2008. group, honoring the outstanding journalism Knoxville, Tennessee 37919 As chairman of the UT-TPA State Press of Tennessee newspapers. Adding the popular Telephone (865) 584-5761/Fax (865) 558-8687/www.tnpress.com Contests Committee, Chris was asked to help training day to this event will double its value conclude a debate over whether the contests to participants. There has been early discussion Subscriptions: $6 annually awards should remain as a stand-alone event or about a university campus venue, which would Periodicals Postage Paid At Knoxville,TN return to the summer convention program. YOUR add an academic flavor to a program aimed at The simplicity of this issue was deceptive. honoring excellence and career development. POSTMASTER: Send address changes to The Tennessee Press, Contest rules were reviewed and revised the PRESIDING At the same time, the Winter Convention 435 Montbrook Lane, Knoxville,TN 37919. previous year. That helped increase participation. can focus more sharply on being a visible Also, the awards ceremony format has begun to REPORTER presence to our legislators. The annual reception The Tennessee Press is printed by The Standard Banner, Jefferson City. change so as to recognize individual journalists for lawmakers draws a good crowd from the as well as their newspapers. Henry A. Stokes Legislative Plaza. We continue an important Greg M. Sherrill.....................................................Editor One of the goals of your president has been to tradition bringing in the governor for the Elenora E. Edwards.............................Managing Editor increase participation in TPA activities. That means more convention's banquet. With excellent assistance from the Robyn Gentile..........................Production Coordinator than urging you to attend meetings and join committees. Associated Press, the Press Institute gives publishers and Angelique Dunn...............................................Assistant It means making sure that what TPA does will meet your editors a first-hand briefing on legislative agendas and interests and your newspaper's needs. administrative personalities. We leave this meeting more Interest in some traditional activities of our summer informed and better connected. convention has declined. It is much less a family vacation As the TPA board studied the dynamics of participation Member for publishers. But it appears to be an ideal time for focusing in TPA's major events, it became clear that the key to 20 07 The Tennessee Press is printed on recycled paper on the issues and trends in our changing business. determining the direction of our conventions would Tennessee Press Association and is recyclable. Linking last summer's meetings with Southern depend on the decision of what to do with the awards Newspaper Publishers Association's Traveling Campus was presentation. well received. We might do that again in future years, but for Chris and the members of his committee brought us that The Tennessee Press is online at this summer in Memphis you'll find a schedule of high-value key. My thanks go to them. www.tnpress.com topics for publishers and other newspaper leaders. Speaking of awards ceremonies, the Advertising/ The Contests Committee decided the success of the Circulation Conference reveals the winners of the annual awards ceremony indicates we are building an event with Ideas Contest. It's a delight to see the creative work going into OFFICIAL WEBSITE OF THE TENNESSEE PRESS ASSOCIATION its own customer base and ought to remain on its own rather advertising and special sections from our newspapers. than be diluted at a Summer Convention setting or extend These are ideas you can not only appreciate, but take back the length of the convention. with you—and make more money. TENNESSEE PRESS ASSOCIATION Then the committee got creative. Our politics-focused This year's event is the result of collaborative efforts Henry A. Stokes, Germantown & Collierville Appeal.........................President Winter Convention and Press Institute has been host to a by TPA Advertising Committee Chairman Sissy Smith, Pauline Sherrer, Crossville Chronicle..........................................Vice President day of "drive-in training" that attracts a growing legion of ad director at the Shelbyville Times-Gazette, and TPA Tom Griscom, Chattanooga Times Free Press............................Vice President staff members and students. So the Contests Committee's Circulation Committee Chairman Heather Nicholson, Bill Williams, The Paris Post-Intelligencer...........................................Treasurer recommendation, adopted by your TPA board in February, circulation and marketing manager of The Lebanon Greg M. Sherrill, Knoxville....................................................Executive Director was to move the drive-in training day to the UT-TPA State Democrat. They've come up with a stellar program for this Press awards event. The changes will take place in 2008. conference. DIRECTORS This is a huge step in giving our major meetings clear It's April 19-20 at the Courtyard by Marriott in Nashville. Keith Wilson, Kingsport Times-News...................................................District 1 purpose and making them appealing to more people Discounted registration and hotel deadlines are April 5. If Kevin Burcham, The News-Herald, Lenoir City....................................District 2 overall. you miss that date, it's still worth full price. Tom Overton III, Advocate and Democrat, Sweetwater......................District 3 The Summer Convention will continue to offer essential HENRY A. STOKES is editor of the Germantown & Collier- Linn Hudson, LaFollette Press..............................................................District 4 professional upkeep as well as setting aside necessary time ville Appeal, an edition of The Commercial Appeal, Memphis. Ellen Leifeld, The Tennessean, Nashville..............................................District 6 Hulon Dunn, Lewis County Herald, Hohenwald..................................District 7 Brad Franklin, The Lexington Progress.................................................District 8 Victor Parkins, The Milan Mirror-Exchange...........................................District 9 Jay Albrecht, The Covington Leader....................................................District 10 'Do Not Mail' registries are proposed Steve Lake, Pulaski Citizen/The Giles Free Press..................................At large Tonda F. Rush, director of legislative could be awesome, if these caught on added this caution: "The right strategy affairs for the National Newspaper like "Do Not Call." is not to give these a ton of ink. There TENNESSEE PRESS SERVICE Association, has alerted state press as- "Bill readers aren't always catching is significant public opinion in support Bob Parkins, The Milan Mirror-Exchange.............................................President sociations that more than 10 bills have them on first glance," she said, and of them, it would appear." Dale C. Gentry, The Standard Banner, Jefferson City.................Vice President been introduced in state legislatures to W. R. (Ron) Fryar, American Hometown Publishing, Nashville...........Director require "Do Not Mail" registries. Enroll Today in Mike Pirtle, Murfreesboro.......................................................................Director "They differ somewhat," she reported, Pauline Sherrer, Crossville Chronicle.....................................................Director "but as most are written so far, they Michael Williams, The Paris Post-Intelligencer......................................Director would affect newspapers with TMC or Tennessee's Greg M. Sherrill............................................................Executive Vice President shoppers—and also would affect mail- ings to potential subscribers, as well as mailings to potential advertisers on Ad Networks TENNESSEE PRESS ASSOCIATION FOUNDATION things like special section opportuni- W.R. (Ron) Fryar, American Hometown Publishing, Nashville..........President ties." Larry K. Smith, LaFollette.............................................................Vice President Rush noted that the "first reaction Richard L. Hollow, Knoxville....................................................General Counsel is sometimes that these are not a bad Greg M. Sherrill....................................................................Secretary-Treasurer idea, depending upon how the direct mail competition is shaping up." But, she continued, the coverage is pretty Your newspaper can benefit! CONTACT THE MANAGING EDITOR broad. TPAers with suggestions, questions or comments about items inTheTennessee All newspapers would be affected Press are welcome to contact the managing editor. Call Elenora E. Edwards, (865) 457-5459; send a note to P.O. Box 502, Clinton, TN 37717-0502; or e-mail to some degree, and those heavily dependent upon mail the most. And Contact Tennessee Press Service firstname.lastname@example.com. The May issue deadline is April 9. the cascading effects upon the Postal at 865.584-5761, ext. 117 or e-mail: Service, printing and related industries firstname.lastname@example.com to find out how. APRIL 2007 The Tennessee Press 3 POSTAL: Rate increase FORESIGHT FROM PAGE ONE 2007 mark Community Newspapers, urged F. Rush said the PRC decision was APRIL newspapers to explore alternatives contained in a 700-plus page volume. 5: Deadline for TPA Ad/Circ to sacks, including the use of flats "The decision also contains some Conference hotel reserva- tubs where possible. "I am personally critical signposts for NNA in dealing tions and discounted regis- delighted that the PRC saw fit to encour- with the rates of the future. Overall, tration age our 'Sack the Sacks' initiative," he the Commission seems sensitive to 19-20: TPA Ad/Circ Conference, said. "By holding off the USPS desire our challenges, and it is attempting Courtyard by Marriott, Nash- to charge us 85 cents for tubs, as well as an absurd 85 cent 'container' charge for bundles that aren't even in a container, to give us some rate relief as we cope with Postal Service rising costs. Our one major concern remains unresolved: ville MAY 3-6: NCEW Minority Writers We thank our sponsors for the PRC has shown a light on a path we can pursue. "However, I cannot agree that the the Postal Service data about our mail are unreliable, and the Commission has not given USPS the incentive to Seminar, Freedom Forum Diversity Institute, Nashville 6-9: NAA Annual Convention, making the Press Institute best future for the Postal Service is to accept Time-Warner's invitation to make the rates so complicated that it improve its measurements. " A critical force driving higher postal rates is the Postal Service inability to Marriott Marquis, New York, N.Y. 20-23: Southern Circulation and Winter Convention takes a graduate degree in postal affairs to mail a newspaper or a magazine," Heath continued. "The publishing control the costs of handling flat mail. Its proposed answer is to further auto- mate mail processing so that large flat- Managers Association Con- ference, Hilton Daytona Beach Oceanfront, Daytona shine! industry is facing serious competition sorting machines to be deployed in 100 Beach, Fla. from the Internet. Rate systems like cities in 2008-10 will replace the sorting 30: Deadline for Summer Con- this can make the Internet look pretty cases that carriers now use. A question vention hotel reservations Convention sponsors: attractive." affecting newspapers is whether the and discounted registration NNA Director of Public Policy Tonda machines will drive rates even higher and make service slower. JUNE TBA: Investigative Reporters Tennessee Press Association Foundation and Editors Conference (30th The Associated Press NNA appreciates rate delay anniversary of the Arizona Project), Arizona Biltmore Resort & Spa, Phoenix, Ariz. University of Tennessee A delay in the implementation of new periodicals mailing rates until all of this change by May." The USPS governors apparently 28-29: TPA 138th Anniversary Summer Convention, Pea Bowater America body Hotel, Memphis July 15, as other increases kick in May 14, is a welcome relief for newspaper agreed. It noted numerous operational analyses and other changes that USPS JULY Publishing Group of America mailers, National Newspaper Associa- must make before the new rates could 4-7: Association of American tion (NNA) President Jerry Tidwell, be applied from the Postal Service's Editorial Cartoonists 50th publisher of the Hood County (Texas) operational end. Anniversary Convention, News said. NNA had asked the U.S. Postal Ser- "These are complex changes that must be formulated and communicated Mayflower Hotel, Washing- Legislative Reception sponsors: ton, D.C. vice governors to delay the new rates because of the complexity injected into to accomplish an orderly transition to the new, complicated rate design. We 20: UT-TPA State Press Con- tests awards event, Nashville AT&T the rate schedule by the Postal Regu- latory Commission's recommended find that it would be imprudent and impractical to rush implementation of SEPTEMBER 21-22: TPA Advertising & Cir- Chattanooga Times Free Press decision in February. "These rates are almost incompre- these complex changes," the governors' decision said. culation Managers' Retreat, Knoxville The Commercial Appeal, Memphis hensible, " NNA Postal Committee Chairman Max M. Heath, vice president Heath said NNA would publish more analyses of the coming new rates in 26-29: NNA 121st Annual Con- The Tennessean, Nashville vention & Trade Show, Wa- of Landmark Community Newspapers, his Postal Tips column in Publishers' terside Marriott, Norfolk, Va. Citizen Tribune & Lakeway Publishers, Morristown Shelbyville, Ky., said. "They require Auxiliary. periodicals to calculate numbers of Increases in first class, Standard mail 26-29: National Conference of The Courier, Savannah Editorial Writers Convention, bundles and sacks as well as all the other and other postal rates will occur at 12:01 Hotel Intercontinental, Kan- Crossville Chronicle variables required up until now. There a.m. May 14. Periodicals rates—both is no way our postal software vendors in-county and outside county—will be sas City, Mo. 27-30: Religion Newswriters Hamilton County Herald, Chattanooga and our mailrooms could have absorbed effective at 12: 01 a.m. July 15. Association, The Historic Jones Media Menger Hotel, San Antonio, Texas The Leaf-Chronicle, Clarksville NNA convention set Sept. 26-29 OCTOBER 4-7: 2007 SPJ Convention and The News-Democrat, Waverly National Journalism Confer- Tennessee Press Service You'll have an opportunity to visit offer, although an NNA member re- the battleship USS Wisconsin during ceives a preferential registration rate. ence, Hyatt Regency Wash- Chester County Independent, Henderson the National Newspaper Association One-day registrations are available. ington, D.C. The Covington Leader (NNA) Annual Convention Sept. 26 The convention is geared toward com- 11-13: Institute of Newspaper The Daily Post-Athenian, Athens Technology, Knoxville Elk Valley Times, Fayetteville through 29 at the Waterside Marriott munity weeklies and small dailies. Hotel in Norfolk, Va.The convention is The convention is recognized as a NOVEMBER The Greeneville Sun an opportunity to network with peers, good opportunity to hear speakers 16-17: TPA Fall Board Meet- Grundy County Herald, Tracy City to see what's new in software, hardware talk on postal issues for newspapers, ing and Hall of Fame Induc- The Herald-Chronicle, Winchester and services available to our industry generating and using market and tion, Marriott, Knoxville The Herald-News, Dayton at the trade show, to attend informative readership research data for com- The Humboldt Chronicle seminars and roundtable discussions munity newspapers, convergence in Manchester Times and to enjoy the hospitality of the the newsroom between print and Web, NOTICE Monroe Co. Advocate & Democrat, Sweetwater Norfolk area. effective and creative ad ideas, open Among other events planned are an government issues, particularly from Coverage of the Feb. 7-9 Press The Newport Plain Talk evening at Nauticus, including a tour the community newspaper perspective, Institute and Winter Convention The News-Herald, Lenoir City of the battleship USS Wisconsin, and a and much more. is carried in a special 20-page Rogersville Review special ticketed day trip to Jamestown Registration information is not convention section. The managing States-Graphic, Brownsville and Williamsburg. A newspaper does available yet, but it's not too early editor thanks the several people The Tri-City Reporter, Dyer not have to be an NNA member to take to begin planning and budgeting for who in various ways helped put The Tullahoma News advantage of all the convention has to this event. it together. 4 The Tennessee Press APRIL 2007 TAPME calls for contest entries Entries for the 2007 Tennessee Associ- A list of finalists will move on the wire ated Press Managing Editors competi- later this spring and will be published tion in writing and photography are now in The Tennessee Press. being accepted. All member newspapers For rules and entry information and are invited to submit entries for work forms, one should go to www.ap.org/ published in calendar year 2006.Entries tennessee. must be postmarked by Friday, April 6. Plante Ink Bruce Plante Editorial Cartoonist for the Chattanooga Times Free Press | Past president of the Association of American Editorial Cartoonists Newsprint consumption down TRACKS Newsprint consumption by U.S. daily supply at the end of Janaury 2007, Chattanooga Times Free Press Sherry Hasty was the February Em- newspapers was down 9.1 percent in Jan- compared with 44 days a year earlier. ployee of the Month at The Tullahoma P.O. 1447/400 E. 11th St. uary 2007, compared with January 2006, Stocks were down 7.4 percent.There News. Employed in the accounting Chattanooga, TN 37403 according to the monthly newsprint were four Sundays in January 2007 and department, she has been with the statistical report from the Newspaper five Sundays in January 2006. newspaper more than 22 years. She has Association of America. Details can be found at the NAA Web won the honor before. Final inventories averaged 45 days' site, www.naa.org. 423-757-6588 or (cell) 423-316-7174 Memphis has the Blues and many ways to cure it. 138th Annual Summer Convention June 28-29, 2007 The Peabody Hotel Memphis APRIL 2007 The Tennessee Press 5 Tennessee AP Photo of the Year 2006 PHOTOS BY DAVID SNODGRESS I HERALD-TIMES Members of the Hoosier State Press Association (Indiana) judged the 2007 UT-TPA State Press Contests March 8 in Indianapolis. Member Services Manager Robyn Gentile coordinated the judging and was assisted by Administrative Assistant Angelique Dunn. DEADLINE for the May issue of The Tennessee Press ANGELA LEWIS | CHATTANOOGA TIMES FREE PRESS is April 9. Angela Lewis, staff photographer with the Chattanooga Please send news Times Free Press, was winner of the AP Tennessee Photo of the Year for 2006. Her picture shows Kenneth Sutter- and photos to field and Jena Alexander consoling each other on March CONVENTION SPONSOR firstname.lastname@example.com. 13, 2006 by the charred remains of an Evensville house. Nine of their family members died in the fire. Her photo was the March Photo of the Month. Lewis received a Lewis check for $100. Bowater America Tom Wolfe Thank You! TPA wishes to thank the following individuals for judging the Virginia Press Association's advertising contest on March 2 in Nashville and The Tennes- Sales Manager sean for hosting the event. 624 Crofton Park Lane Lillian Abernathy The News-Examiner, Gallatin Franklin, TN 37069 Shirley Bradley Ashland City Times (800) 671-2150 Laura Dougherty The Paris Post-Intelligencer Cellular: (615) 604-8294 Fax: (615) 591-4364 Hulon Dunn Lewis County Herald, Hohenwald Mary Ann Gant The Paris Post-Intelligencer firstname.lastname@example.com Emily Goad The Daily Herald, Columbia Rhonda Graham The City Paper, Nashville Angel Gresham The Williamson Herald, Franklin Hugh Jones Shelbyville Times-Gazette Valerie Laprad The Middle Tennessee Times, Smithville Melony Leazer Austin Peay State University Shelagh Mason The Lebanon Democrat Keith McCormick Herald-Citizen, Cookeville Steven Napoli Gish, Sherwood & Friends Heather Nicholson The Lebanon Democrat James Otto Gish, Sherwood & Friends Wendell Pedigo The Tennessean, Nashville Sandra Shelton The Leaf-Chronicle, Clarksville Faye Weichman The Middle Tennessee Times, Smithville Special thanks to Tasoula Gaddis, The Tennessean, for coordinating the event. 6 The Tennessee Press APRIL 2007 There's positive news for TPA members There could be positive news on the horizon for are still considering a move. markets of states having primaries. All with the process so extended. Voters say they hate the newspaper industry. Despite dire predictions Why the push for more ad spending? of their news fits into a 30- or 60-minute negative campaigning. Candidates always say initially for minimal advertising growth during For one thing, of course, there's no time slot. For newspapers, that can they will avoid it. Yet, time after time, mudsling- 2007, earlier-than-usual presidential primaries incumbent. So all the parties are seeking add an extra four pages to any section ing starts early and lasts longer than anyone could change that forecast for the better. Initially candidates. This is the first election in quickly. wants it to. considered a slow year because of the absence of 80 years in which neither major party TV news is a locked-in format. Howev- Several firsts make this an interesting campaign. elections and an Olympics, 2007 will see an increase has an incumbent president or vice er, with the convergence of media today, For the first time, we have major party, serious in ad spending after all. Moving more presidential president running for the nation's many television stations will quickly be candidates who are black, Hispanic, female and primaries to January and February of 2008 will top spot. "Ralph Nader for President adding special Web productions that can Mormon. One candidate even formally announced create a jump start on the campaign season. 2008" items have been on sale for the PRESSING carry candidates' messages. Perhaps on the "Late Show with David Letterman." Although television will again garner the big- perennial third-party or independent Tennessee newspapers will plan a simi- How soon will the White House ad push begin? gest bucks in a free-for-all campaign expected to candidate for months already. Other ISSUES lar strategy to incorporate such print Campaigning has already begun among several top $1 billion in spending, Tennessee newspapers blips on the radar screen are expected ads into their own Web editions. Democratic candidates. Snide remarks were ex- still stand to profit from the many candidates who from the Constitution Party, the Green Randy Hines But if everybody jumps into the ad- changed back in February between Hillary Clinton need to gain early recognition in 2007. Party and the Libertarian Party. Many vertising circus early, will there by any and Barack Obama. Many experts are thinking As more and more critics complain about all pundits are already predicting one of funds left for the real campaign? Not a paid messages will start appearing soon, certainly those empty sound bites, it's possible that issues the most wide-open contests in the last dozen or so problem, according to political experts. Some are by this summer, especially in the above-listed states could be explored in more detail via the printed elections. That may not hold true by next spring, even suggesting that a new face or two may appear with those early contests. Will your paper be ready? page. Issue ads should be encouraged by news- after all those primaries narrow the field. But for after the first round of early shootouts. Former VP paper advertising departments. It's still one of now the advertising opportunities are also wide Al Gore, fresh off his Oscar performance, is one DR. RANDY HINES, former Tennessee educator, the best places to reach intelligent, high-income open for newspapers. veteran being encouraged to enter the crowded teaches in the Department of Communications voters with crucial information. Another plus for newspapers is the push in many Democratic fray. at Susquehanna University in Selinsgrove, Pa. Slated for January are primaries for one or both states to ban those annoying recorded phone calls Another side of the coin is to ask if American 17870. He can be reached at (570) 372-4079 or parties in Iowa, Nevada, New Hampshire and that are made to residences by parties and candi- citizens will be overexposed to political campaigns email@example.com. South Carolina. States tentatively adopting Febru- dates during the 11th hour of most campaigns. If SNPA NIE/Literacy ary for at least one of their presidential launches you'll recall, you probably had a half dozen per day are Alabama, Arizona, Arkansas, California, during the two weeks leading up to Election Day Colorado, Delaware, D.C., Florida, Hawaii, Idaho, in 2006. I actually received one on that Tuesday, Illinois, Kansas, Louisiana, Maine, Michigan, only one hour before the polls closed. If these Missouri, Montana, New Jersey, Nevada, New unpopular pitches are banned, newspapers may Mexico, North Dakota, Ohio, Oklahoma, Tennes- again pick up a few more of those remaining ad During March every year, newspa- Newspaper activities build on stu- see, Utah, Virginia, West Virginia and Wisconsin. dollars. Naturally, you'll want to retain your pay- pers across America celebrate Newspa- dents' knowledge and interests because More than half of the U.S. population will have in-advance policy for political candidate ads. pers in Education Week or Month—the their local newspaper's content is about the opportunity to vote in those first two months Discussion among television executives centers first week of the month is designated their community as well as events and of 2008. Pennsylvania debated a move to the new on what happens when all the candidates want to as Newspapers In Education Week, but people of interest to them. The NAA Feb. 5 Super Tuesday but may wait. A few others place their TV plugs on the evening news in key many newspapers choose to extend the Foundation stated in the publication celebration throughout the month. "UPDATE" that newspapers are highly NIE teachers are encouraged to motivational for young people because spend at least one complete school day they are seen as an adult medium and teaching subjects using only their local NIE include something of interest for a wide newspaper as the textbook. The goal range of readers. is to reinforce a positive and relevant CURRENTS Every newspaper section contains its lifetime reading habit in students by own text structures, which are predict- engaging them with an authentic text, Lu Shep Baldwin able. When students become familiar their local newspaper. with text structures, they will have better Again this year, the Newspaper control over them and will find it easier Association of America Foundation created to read the newspaper. an NIE curriculum entitled, "Now I Get It! The Daily Post-Athenian NIE program includes Improving Comprehension With Newspapers" almost 100 teachers and 47 sponsors. DPA NIE par- as well as a teacher's guide containing activities ticipating teachers are 100 percent trained, which designed to help students polish their reading makes for a strong foundation for a successful NIE comprehension. These are designed so that the program. Parents and sponsors are encouraged to teacher controls the difficulty of each activity attend NIE Teacher Workshops. through individual selection of newspaper texts During March, The DPA NIE program had a display for each exercise. table in the lobby of the newspaper office, along with The activities are correlated to national multiple handouts for anyone interested in knowing teaching standards. Through the generosity of more about the NIE program. Abitibi Consolidated, the guide and curriculum Look classy and smart by spending time reading were free of charge your local newspaper! "Today, young people are missing out on something important, 'the fine art of holding LU SHEP BALDWIN is educational services director a newspaper,'" stated Garrison Keillor, writer for Jones Media, Greeneville. She is based at Athens. for "The Week" at the Chicago Tribune. NIE One can reach her at email@example.com. can help to remedy that. Tennessee Press Service handled this much advertising for TPA member newspapers: February 2007: $637,749 Year* to date: $2,167,913 *The Tennessee Press Service, Inc., fiscal year runs Dec. 1 through Nov. 30. APRIL 2007 The Tennessee Press 7 Lightroom not replacement for Photoshop HOW TO CONTACT US Tennessee Press Association BY KEVIN SLIMP drawback of Photoshop, if you want room is its abil- Mail: 435 Montbrook Lane, TPS technology director to call it that, is that it has become so ity to work with Knoxville, TN 37919 feature-filled that it's impossible for Camera Raw In late 2005, I re- anyone to know everything about the images quickly Phone: (865) 584-5761 ceived an e-mail application. There is so much to it, users and easily. Users from a colleague at often feel overwhelmed by the number of Photoshop CS Fax: (865) 558-8687 Apple concerning of buttons, tools and palettes. Light- and CS2 will be the release of their room is much more streamlined. amazed at how Web: www.tnpress.com product, Aperture. This brings up another point. Light- much faster Aperture is a photo- room isn't meant as a replacement for Lightroom E-mail: (name)@tnpress.com editing program Photoshop. You probably won't design handles these developed with the ads or create many of Photoshop's images. Those with boxes, listed professional pho- Slimp special effects in Lightroom. What you T h e r e 's s o alphabetically: tographer in mind. can do is edit photos so they will look much more I Users can compare two or more photos as they work in A few days after getting the e-mail their best when printed. And you can could tell you Adobe Lightroom. Laurie Alford (lalford) from Apple, I received a message from do it faster than you can in Photoshop. about Adobe Adobe announcing the beta release I edited a few pictures of my family Lightroom. But it might be more ef- MB RAM and a 1024x768 resolution Moody Castleman of their new photo-editing program, to send to the print shop this week. I fective for you to download the free screen. Adobe Photoshop Lightroom (mcastleman) Lightroom, also geared toward the was amazed at how quickly and easily 30-day demo from adobe.com and try is a Universal Binary application that professional photographer. Betas are I could edit photos in Lightroom with it yourself. Pam Corley (pcorley) software used during the development no special training. Adobe is of- of applications. Usually only insiders When you open Lightroom, you see fering a $100 Angelique Dunn (adunn) get their hands on these betas. Adobe, a single window, which can contain discount for however, tried a new strategy with a single or multiple images, with a Lightroom pur- Beth Elliott (belliott) Lightroom. By releasing the beta to filmstrip along the bottom. The work- chases through the public, they hoped to create a loyal space seemed somewhat familiar from April 30, 2007. Charity Elliott (celliott) following of Lightroom users before my experience using Aperture, with After that, the the product was placed on the market. libraries and folders located in panels price will be $299 Robyn Gentile (rgentile) Some of you were present at the on the left side of the screen. To begin, (US). Recom- Winter Convention as Rob Heller led an users import photos into libraries. The mended system Kathy Hensley (khensley) overview of Aperture and Lightroom. Library module has controls used to requirements His opinion was that the applications search for and display specific photos are Macintosh Barry Jarrell (bjarrell) were very similar. He liked Apertures, and data. The library also lets you group OSX 10.4.3, 1 because he has been using it since the photos into collections or a temporary GHz PowerPC Adobe Lightrooms allows users to see the original photo Brenda Mays (bmays) 2006 session of the Institute of Newspa- collection called a Quick Collection, or G4 processor or on one side of the screen and the edited version on the per Technology. But, he added, he might use keyword tags and metadata to find Microsoft Win- other side. Amanda Pearce (apearce) like Lightroom just as much if he was your photos. dows XP SP2, will run natively on PowerPC and new as familiar with the application. Comparing photos is as simple as Intel Pentium 4 Processor, and 768 Intel-based Macintosh systems. Brandi Richard (brichard) I guess I'm an insider. Many of the clicking on the photos you wish to view larger software companies send me and pressing the Survey View button. Greg Sherrill (gsherrill) their products to try out before releas- Then, with the click of a mouse button, ing them to the public. In February, you can eliminate photos on the screen Kevin Slimp (kslimp) a few weeks before it was shipped to until you have just one or two in the customers, Adobe sent me a copy of image window. Advertising e-mail: Lightroom 1.0. Once I found the image I wanted to I had tried the free beta available from work on, I moved to the Develop module Knoxville office: Adobe's Web site, but I couldn't wait to to make adjustments. While working in email@example.com take the real thing for a spin. this module, I especially appreciated the Although the commercial version var- ability to see the original photo next to Tennessee Press Service ies greatly from Photoshop, the product the adjusted image. The images are in is titled Adobe Photoshop Lightroom. sync, meaning if I zoom in or move Mail: 435 Montbrook Lane, I suppose Adobe hopes the goodwill around the original image, the corre- Knoxville, TN 37919 toward its flagship photo editing soft- sponding image moves with it. ware will rub off on Lightroom. Upon Tools including Temp, Tint, Exposure, Phone: Knoxville, opening the application, new users will Recovery, Light, Blacks, Brightness, (865) 584-5761 immediately take note of the simpler Contrast, Vibrance and Saturation interface, compared to Photoshop. appear to the immediate right of the TPA Members Receive Fax: Knoxville, Let me interject a side note. I love images, making adjustments a snap. A (865) 558-8687 Photoshop. I've been using this industry tonal curve lies just below these tools. standard since the 80's, and it's been In addition, preset tonal adjustments, thirteen years since I taught my first including options like Medium Con- FREE ONLINE TRAINING Phone: Nashville area, (615) 459-0655 Photoshop class in Chattanooga. One trast, Strong Contrast and Grayscale InDesign Photoshop Acrobat & PDF Conversion, are available on the left - Creating Preferences - Creating Color Settings - Distiller Settings Fax: Nashville area, side of the screen. - Keyboard Shortcuts - Using the Bridge & Browser - Adding Font Locations (615) 459-0652 - Strokes and Fills - Hue & Saturation - Setting Up Watched Folders There is also a nice - Working with Photos - Getting Good Scans - Saving EPS & PDF Files Red Eye tool below Web: www.tnpress.com - Getting & Using Scripts - Photo Editing Basics - Step One of PDF Creation the image area. EPS & Postscript Options T he Devel op Tennessee Press QuarkXPress 7.0 OS X - Combining PDF Files module offers a Association Foundation - Palettes & Drop Shadows - Working with System - Finding Problems in PDFs Crop Tool and - Transparencies Preferences in OS X - Using PDF Optimizer Straighten Slider, Mail: 435 Montbrook Lane, as well as sliders to If your staff isn't taking advantage of TPA online training, now is the Knoxville, TN 37919 adjust luminance and color to re- time to begin. Simply email firstname.lastname@example.com to receive a user name Phone: (865) 584-5761 duce noise. and password. Then click on the TRAINING link on the tnpress.com home One of the most page. You're ready to begin! Don't wait another minute. Sign up now. Fax: (865) 558-8687 Loading photos into Adobe Lightroom is as simple as w r i t t e n - a b o u t importing them into a library. features of Light- A service provided by Tennessee Press Association and Tennessee Press Service Web: www.tnpress.com 8 The Tennessee Press APRIL 2007 WORTH REPEATING Open-government apathy provokes concern for the future BY J. TODD FOSTER portant and what you have to lose when of convicted felons to craft new laws of And nationally, what kind of president you this promise: As long as I'm in Managing editor corrupt leaders hide in the shadows. You jurisprudence. targets whistleblowers for exposing this chair, the Bristol Herald Courier Bristol Herald Courier might have seen several Sunshine Week Meanwhile, back here at home, open- waste and corruption? The House bill will be a burr under the saddle of any news stories and editorials that ran in government efforts in Tennessee—long to enhance whistleblower protections bureaucrat or politician who hoards I'll bet if we had asked our readers this newspaper last week. a state of secrets and state secrets—are passed 331-94, which means plenty of public records and conducts him or about Britney Spears shaving her And how did the most-secretive White moving slowly. Republicans joined with Democrats, herself in secret. head or about the latest "American House in history respond to such legisla- A proposal to create an open records including sponsor Rep. Henry Wax- We will ask (nicely at first), then cajole, Idol" episode, scores would have taken tive affronts as protecting government ombudsman would give a voice to Ten- man (D-Calif.), chairman of the House then shame and, if we have to, even sue the poll. whistleblowers, forcing bureaucrats nesseans being stonewalled by state Oversight and Government Reform governmental agencies that try to stop Instead, we asked readers how im- to better respond to Freedom of In- bureaucrats. But some lawmakers were Committee. us from telling you how they operate. portant was it for them to have access formation Act requests and barring reluctant to go along. "For the past six years, we have had These records are not theirs to hide: to government records and meetings. presidents from keeping their records Native son and new Lt. Gov. Ron an administration that has tried to op- They belong to you. And that ought to A whopping seven people responded and library donors secret? Ramsey initially opposed the idea and erate in secrecy, without transparency, be more than "somewhat important" —over two weeks—and four of them George W. Bush threatened to veto expressed that view in public. By late without the public having knowledge to you. answered it was only "somewhat im- every one of them. This is a president last week, he had a change of heart about their actions," Waxman told The Quote of the day: "More crime, im- portant." Two others conceded it was who has vetoed only one bill—about and said he would support the om- Associated Press. morality and rascality is prevented by "important," while one respondent stem-cell research—since he entered budsman after all. He said his initial "Well, this week, Congress is finally fear of exposure in the newspapers than "didn't care." the Oval Office and not once has lifted reaction reflected confusion about the pushing back." by all the laws, moral and statute, ever I fear for our country. a veto finger against any of the massive ombudsman's role. Speaking of push-backs, I'll make devised." – Joseph Pulitzer, newspaper WE ARE A nation of apathy, and spending bills that have my children Tennessee Gov. Phil Bredesen, mean- publisher, 1878 many of those who do care do so along and yours in hock for the rest of their while, is a strong backer. ideological lines—lemmings ready to lives. "I think it [the ombudsman] will make follow a shallow president and other The biggest of the big-government a significant difference in opening up like-minded politicians off a cliff and into a sea of wrongheadedness. Last Wednesday, the U.S. House of spenders does not want Americans to pull back the curtain on his warped version of Oz. records to people who don't want to—or don't have the ability to—write large checks to lawyers for something that Have a job opening? opening? Representatives passed four important Maybe Vice President Dick Cheney is in contest," Bredesen told a large bills during the nationwide observance of Sunshine Week. can talk some sense into our com- mander-in-chief. Oh, that's right, gathering of journalists in defending the ombudsman position. Post your open positions and review resumes Launched in 2005, Sunshine Week is the brainchild of journalists and open- Cheney has been holding secret meet- Tennessee's stinginess with public in the employment area of ings for six years with the energy lobby records has been studied for years and government advocates to impress upon to craft an American energy policy. is well documented; it's time to end the www.tnpress.com. you why open records are so vitally im- Maybe next he can convene a meeting practice. TENNESSEE NEWSPAPER HALL OF FAME Since its formation in 1976, the Tennessee Press Association Foundation (TPAF) has Blanket Legal Hotline Coverage Tennessee Press Association Foundation has worked with Tennessee Press Association for many years on a special program that recognizes the outstanding disbursed more than $440,000 to support contributions an individual has made to the Tennessee newspaper industry over TPAF has contributed $10,000 each Hall Fame has inducted an entire lifetime. The Tennessee Newspaperof theofpast two years to 44 a wide variety of newspaper-related causes. newspaper professionals into this elite group since its beginning in 1966, when it a founded the cost of providing TPA and the University coverage was help offsetas a joint project betweenblanket Legal Hotline of Tennessee. TPAF's endowment has grown from only for all 129 TPA member newspapers. Every even-numbered year, the Association solicits nominations for individuals who $9,910 initially to more than $1.1 million have made such outstanding accomplishments over their career. Only those who five Hotline considered. In the spring of have been deceased for at least Theyears may beallows newspaper staff each today, which includes its brand new odd-numbered year, the Association will announce the names of the inductees, if to get quick legal advice any meet the stringent criteria used by the selection committee. on issues headquarters facility in Knoxville. ranging from closed meetings to Once the inductees are named, TPAF provides financial assistance to the Associa- members of libelous to content. tion to allow the friends and family potentially the inductees ad attend the formal In 2006, TPAF provided $37,960 of Legal advice is fall of odd-numbered induction ceremony, which is held in Knoxville during theprovided by the years. It is important to have family members of the inductee(s) present to accept assistance to several worthwhile programs. few words Hollow, rm the award on their behalf, as well as having a Hollow &provided byfia former colleague or associate of the inductee. A large portrait of the inductee(s) is framed of long-time TPA coun- We will be highlighting some recent pro- and displayed prominently in the halls of the School of Journalism and Electronic sel Richard L. Hollow. Media in the Communications Building of the UT-Knoxville campus. grams over the next several months to inform During the next few weeks, we will expect an announcement from the unnamed readers about how their press association To access the legal hot- selection committee as to which individuals, if any, will be inducted to the Tennes- foundation is working to better the see Newspaper Hall of Fame during the TPA Fall Board Meeting in Knoxville on line, call 865.769.1715. November 16 of this year. Please watch The Tennessee Press or www.tnpress. newspaper industry of Tennessee. com for more information on this year's induction. Press Institute & Winter Convention Special section April 2007 Here and there (Clockwise from top left) Gov. Phil Bredesen helps camerapeople with white-balancing as they get ready to interview him after the Feb. 8 Legislative Planning Session. Tom Overton, chairman of the TPA Press Institute and Winter Convention, left, and Adam Yeomans, AP bureau chief for Tennessee, as the Legislative Planning Session begins. Delila Vassar, AP, sets up an AP banner. Carolyn McAtee Cerbin, The Commercial Appeal, Memphis, reads TheTennessean before a morning session. Hershel Lake kisses his granddaughter, Madeline, being held by her father, Steve. Henry A. Stokes, TPA president. Bruce Hartmann escorts UT Head Football Coach Phil Fulmer, who made an impromptu talk to TPAers. PHOTOS IN THIS SECTION BY ELENORA E. EDWARDS | TPS EXCEPT AS NOTED 2 - Convention The Tennessee Press APRIL 2007 TENNESSEE PRESS ASSOCIATION MEETINGS TPA Contests Committee Chairman TPA Lobbyist Bo Johnson, Johnson Poss Chris Fletcher, The Daily Herald, Government Relations, Nashville TPA President Henry A. Stokes, Germantown & TPS President Bob Parkins, The Milan Collierville Appeal Mirror-Exchange, makes a report. Columbia (Above) Listening to TPA board discussions, from left, Michael Williams, The Paris Post- Intelligencer; F. Gene Washer, The Leaf-Chronicle, Clarksville; W.R. (Ron) Fryar, American Hometown Publishing, Franklin; Joe and Connie Albrecht, Cookeville; Buddy Shaw, Shaw Lawrence and Associates, Hendersonville; and Stephen Anderson, Aflac, Hendersonville. (Below) From left, Mike Pirtle, The Murfreesboro Post; David Critchlow Jr., Union City Daily TCOG Executive Director Frank Messenger; Kevin Slimp, TPS; Scott Critchlow, Union City Daily Messenger; Kent Flanagan, (Above) TPS President Bob Gibson MTSU, Murfreesboro; John W. Finney and Elizabeth K. Blackstone, Kennedy Newspapers, Parkins, The Milan Mirror- Columbia; Bo Johnson, Johnson Poss Government Relations, Nashville; and Jim Charlet, Exchange, left, and Scott Brentwood. Whaley, Chester County Independent, Henderson; ( r i g h t ) To m O ve r t o n , Monroe County Advocate & Democrat, Sweetwater, 2 0 0 7 Pr e s s I n s t i t u t e and Winter Convention Committee chairman, who will handle the same job for 2008; (below right) W.R. (Ron) Fryar, American Hometown Publishing, Franklin Journalism Education Committee Chairman Kent Flanagan (Left) NNA State C h a i r m a n fo r Tennessee Jeff Fishman, The Tullahoma News; (right)TPA Postal Committee C h a i r m a n (Left)TPATechnology Committee Mike Fishman, Chairman Scott Critchlow; Citizen Tribune, (above) FOI Committee Morristown Chairman Michael Williams APRIL 2007 The Tennessee Press Convention - 3 LEGISLATIVE RECEPTION Dan Hammond, American Hometown Publishing, Carol Parkins, The Milan Mirror-Exchange, left; TPA Vice President for Non- Bob Levey, University of Memphis, and Rep. Gerald Nashville, and Connie Albrecht, Cookeville dailies Pauline Sherrer, Crossville Chronicle; and State Sen. Randy McNally, McCormick, Chattanooga Oak Ridge Rep. George Fraley, Winchester, left; Tom Griscom, Chattanooga Times Free Press; and Penny Douglas, TVA, Knoxville John W. Finney, left, and Betty Kennedy, Kennedy Newspapers, Columbia, and Nate Crawford, Tennessee National Guard, Nashville Tom Griscom, ChattanoogaTimes Free Press, left, has the ear of House Speaker Jimmy Naifeh, Covington. Sherry Shearer; Rep. Bob Bibb and Dr. Robert Shearer, all of Springfield From left, Rep. Jimmy Eldridge, Jackson; TCOG Executive Director Frank Gibson, Doug Horne, Republic Newspapers, Knoxville, Nashville; and Rep. Randy and Hershel Lake, Pulaski Publishing Rinks, Savannah (Left) Frank Thornburg, Bradenton, Fla., left, and Nate Crawford, Tennessee National Guard, Nashville (Above) Tom Griscom, Chattanooga Times Free Press, left, and Rep. Rob Briley, Nashville Sam Kennedy, Kennedy Newspapers, Columbia, talks Harpist Phyllis Taylor Sparks with Lt. Gov. Ron Ramsey, Blountville. 4 - Convention The Tennessee Press APRIL 2007 LEGISLATIVE RECEPTION From left, Frank Trexler, The Daily Times, Maryville; Derby Jones Jimmy Hart, The Daily News Journal, Murfreesboro, From left, Rep. John Litz, Sen. Steve Southerland, both and Sam Hatcher, Main Street Media, Lebanon; and Alan Broyles, and Brad Franklin, The Lexington Progress of Morristown, and Mike Fishman, Citizen Tribune, Johnson City Press Morristown From left, House Speaker Jimmy Naifeh, Covington; Rep. Susan Lynn, Mt. Juliet; Tom Griscom, publisher, Chattanooga Times Free Press; and Paul Goode. field representative for Sen. Bob Corker State Rep. Doug Overbey, Maryville, and Rep. Joey Hensley, Hohenwald Brenda Moulton, TVA, Knoxville, and Bruce Hartmann, News Sentinel, Knoxville Carolyn McAtee Cerbin, Rick Locker, center, and TPA President Henry A. Stokes, all of The Commercial Appeal, Austyn, left, and Casen Dunnebacke of Hendersonville, Rep. John J. DeBerry Jr., Memphis, left, and Rep. Craig Fitzhugh, grandsons of Bob and Dorris Parkins Memphis Ripley From left, State Rep. Jim Hackworth, Clinton; Rep. Joanne Favors, Chattanooga; and Kevin Rhoten, an attorney with the Department Sam Stockard, left, and Jimmy Hart, center, The Daily of Human Services, Nashville News Journal, Murfreesboro, and Bill Williams, The Joel Washburn, The McKenzie Banner, and Claudia Johnson, Paris Post-Intelligencer Cumberland Business Journal APRIL 2007 The Tennessee Press Convention - 5 TENNESSEE PRESS SERVICE Report to the TPA business session Tennessee Press Service President sales staff on selling and presentation that one TPA member converted to an Classified networks, you are really would otherwise have been spent on Bob Parkins, The Milan Mirror- skills. This spring, TPS staff will attend online publication and therefore was missing out on some significant purchasing software. Kevin is already Exchange, made the following report workshops on sales skills and selling ineligible for membership. revenue! hard at work to make sure the 10th to stockholders Feb. 7 at the Press for community newspapers. • $537,782 was placed in the Statewide •We're receiving a lot of interest anniversary session of the Institute is Institute and Winter Convention in •2006 saw strong growth in the 2x2 Classifieds program, which is down in the Statewide Classified program bigger and better than ever. Nashville. program.This program is now in 12% from 2005. The main reason for this from area realtors. It seems that as the • Online advertising started in earnest Accomplishments over the last year: its fifth year and continues to earn decline is that fewer ads are coming to housing market slows, we may benefit this past year. In fiscal year 2006, we •During fiscal year 2006, which ran significant revenue for TPS and your Tennessee from surrounding states, from an increased amount of real handled $56,500, or just under 1% of our from Dec. 1, 2005 to Nov. 30, 2006, TPS newspapers by using remnant space. over which we have little control. estate advertising. total placement, in online advertising placed more than $7.5 million dollars $308,225 was placed in 2x2 advertising Of the total gross sales, however, •The 2006 session of the Institute through our ROP department. All worth of ROP (display) advertising in in 2006, of which $64,571 was disbursed $108,627 was disbursed to participating of Newspaper Technology was the industry trends point to the fact that our stockholders' newspapers. For the to participating newspapers as the pool newspapers as the pool share, which most successful session to date. Fifty- this will be our largest area of increase third year in a row, this is a company share. This reflects a 26% increase is a 30% increase since more of our two students from 14 states were over the next few years. TPS has record! This represents an increase in total sales from 2005, and a 31% business is now coming from TPA represented at this ninth session developed special policies for handling of approximately $1.3 million, or increase in the pool share back to members selling into the network. To since the Institute started in 1997. your online ad placements effectively, 17%, over fiscal year 2005. Healthcare newspapers! To date, 71 newspapers date, 78 newspapers are participating Thanks to Kevin Slimp's leadership and will work with clients to make sure advertising was one of the largest areas are participating with a combined with a combined circulation of 617,085. and his strong relationships with they take advantage of this vital avenue in which we saw an increase. circulation of 449,631, down from 72 If your member publication is not software developers, the Institute to reach a whole new base of readers. •The TPS Board has been working with newspapers one year ago due to the fact selling into either the 2x2 or Statewide netted TPS more than $12,000 that TENNESSEE PRESS ASSOCIATION FOUNDATION Report to the TPA business session TPAF President W. R. (Ron) Fryar pre- after the TPA Business Session. Task •Future capital campaigns 4. The Foundation again has spon- ond year in a row to TPA to help offset sented this report to the TPA board at its Force groups were put in motion to •Set annual meetings sored "Drive-In Training" at the Press the cost of providing blanket Legal meeting Feb. 7 at the Press Institute and handle nine vital objectives: 2. Update on "What a Difference a Institute and Winter Convention. 2007 Hotline coverage for all TPA member Winter Convention in Nashville. •Develop a comprehensive communi- Page Makes": is the eighth year of sponsoring a day- newspapers. 1. The Foundation has reached an ex- cations plan •The five-year campaign raised long session of concurrently running 6. TPAF has pledged a five-year con- citing milestone. With new rental agree- •Redefine TPAF's role in the Tennessee $338,041 toward the endowment. training sessions specifically designed tribution to Southern Newspaper Pub- ments in place from TPA and TPS, more Newspaper Hall of Fame •72 newspapers participated during for newspaper staff. Training has been lishers Association for providing the money is available than ever before for •Grant funding request and selection the five-year campaign. a primary mission of this foundation, no-charge, quality Traveling Campus projects. Trustees met in Cookeville procedures 3. Current status of the endowment: and our hope is that these inexpensive newspaper training programs which during October for a Strategic Plan- •Succession planning $ 96,316.00 cash; $1,010,371.00 building yet easy to schedule one-day sessions have been ongoing since 2002. More than ning Retreat to chart the future for this •Develop strategies for funding and land; ($242,527.00) less mortgage will involve new staff members to TPA 1,000 TPA newspaper staff members growing organization. Trustees drafted •Update bylaws balance; $864,160.00 TOTAL as of Nov. activities. have attended these workshops already, a new Vision and Mission Statement, •Retire debt service 30, 2006. 5. TPAF provided $10,000 for the sec- and two more are planned for Tennessee which will be voted on in our meeting during 2007. COMMITTEES Dr. Michael Wirth, UT, Knoxville, left, and Dale Gentry, The Standard Banner, Jefferson City, meet as the Journalism Education Committee begins its meeting. Also present were the chairman, Kent Flanagan, MTSU, Murfreesboro (right), and Dr. Peter Gross, UT, Knoxville. At the Public Notice Committee meeting, from left, Scott Whaley, Chester County Independent, Henderson; W.R. (Ron) Fryar, American Hometown Publishing, Franklin; The Nominating Jay Albrecht, The Covington Leader (also at right); F. Gene Committee Washer, The Leaf-Chronicle, Clarksville and Sam Kennedy, prepares to begin Kennedy Newspapers, Columbia. its session. From left are past presidents Bill Williams, Bob Parkins, Hershel Lake and (right) Steve Lake, chairman. 6 - Convention The Tennessee Press APRIL 2007 LEGISLATIVE PLANNING SESSION Gibson reviews TCOG efforts Ethics director Androphy asks patience; BY ELENORA E. EDWARDS Managing editor Commission new, has many mandates Frank Gibson, executive director information on the lobbyist and notice BY ELENORA E. EDWARDS of the Tennessee Coalition for Open of the Ethics Commission's meetings. Managing editor Government (TCOG), Nashville, up- Androphy said information on both dated TPA Press Institute and Winter is on the Web site. Asking for patience, Bruce Androphy, Convention attendees on the status of John M. Jones Jr., The Greeneville executive director of the new Tennes- open government efforts. Sun, asked about whether, after a report see Ethics Commission, spoke to the He said the Sunshine in Government can be made on a complaint, it will be Tennessee Press Association on Feb. 8. legislation had been filed and that those made. Androphy said it would. Right ""Because (the Commission) is (new), interested should let legislators know now, financial reports are not posted and because of so many mandates, I ask that it needs to be extended. Referring but will be next year and available on that you be patient," Androphy said. to the strange election of county com- the database. "I consider the press a friend. I want missioners in Knox County and the Bill Williams, The Paris Post-Intel- to work with you, cooperate with you," allegations that deals were made outside ligencer, questioned whether the law he said. the view of the people, Gibson reminded allows presentation of the content of a Ethics through the years have in- people that there is no penalty for viola- Gibson complaint or whether one had been filed. creased in importance, and part of that tion of the Open Meetings, or Sunshine, Androphy said he was not sure. is because of the press, Androphy said. Androphy Law, inconsistent fees and difficulty governor, Gibson said. There was talk "The press has reflected that people Tom Overton, Monroe County Advo- in getting fees paid even when a news of such a person being in the attorney 3. Give advice. "My number one job no longer want to see people acting cate & Democrat, Sweetwater, asked medium or citizen wins a suit. "It hurts general's office, but that was seen as is to keep people acting ethically." He unethically," he said. how quickly the Commission will try people's confidence in government," he a problem since he represents every said he would prefer to prevent things Since he began his job at the end of to solve complaints. The time will said. "Our priority," he said, "is an open state agency. on the advisory side than on the com- September, Androphy related, he has depend on the nature of the complaint, government authority, an ombudsman; Florida has a mediation program, plaint end. been given support from many people, Androphy said. an independent agency or position in the executive director said. Of 12 4. Take complaints and see that they and "it is truly appreciated," he said. He said the Commission is trying to government." complaints, 95 have been resolved in are investigated by staff. "My job is to foster relationships." meet monthly and that its next meeting Gov. Phil Bredesen has supported favor of the public, he said. 5. "Maybe the most important," An- He said he had tried to be forthcoming would be Feb. 15. the idea but not in detail and couldn't Gibson said the ombudsman needs drophy said, is to educate the public, to in sharing information. Androphy said the first annual report pursue it earlier because of running to be in a place where citizens can let people know what is going on in the He said the Ethics Commission has had been filed two days earlier. The Web for re-election. The attorney general, file a complaint and get the matter field of ethics. He said the Commission five things to do: site is www.tn.gov/sos/tec. Bob Cooper, is familiar with the idea, resolved. has a "fabulous" Web site. 1. Regulate lobbyists—Lobbyists are Chad Roedemeier, AP, asked if there because earlier he was counsel to the To a question from AP reporter Beth had been complaints since the Com- to file who their employers are by May 14. He noted that all such information Rucker, Androphy said the Commission mission began its work. Androphy said will be posted on the Commission's has no jurisdiction on possibly unethi- there had been but they either were not Web site. cal acts before Oct. 1, 2006. legitimate or were on matters occurring 2. Handle conflict of interest state- He explained the process: After the before Oct. 1. ments from the governor and his staff. filing of a complaint, a confidential Stan Voit, The Mountain Press, Se- These are due May 15. Some 6,000 local investigation takes place. The results vierville, asked at what point the object officials also must file. Androphy said are sent to the attorney general. The of a complaint will know. Androphy his staff is working on how to make Commission then might go public, but answered, within three days. these available. He said for the present, he said he was not sure whether the John M. Jones Jr. asked how long the people can come in and look but that Commission will do that. Commission had to respond to a com- Listening to Frank Gibson are, from left, at front, TPA President Henry A. next year, they will be available to see From the audience someone said two plaint. The answer was 10 to 15 days. Stokes, Steve Lake, Hershel Lake, Pauline Sherrer and Doug Horne. them electronically. things were missing from the ethics law, Conventioneers hear from Cooper, new attorney general BY ELENORA E. EDWARDS The first is consumer protection, to Cooper said to elect the attorney mation was kept on file and whether it Managing editor serve as an advocate for consumers and general would completely change the would be made public. business related to fraud and unfair dynamic. He said the matter falls into On informal requests, in which the "I consider myself the luckiest lawyer business practices. An important area the category of "if it ain't broke, don't attorney general advises, some mat- in the state," Attorney General Bob is computer fraud and identity theft. fix it." ters involve attorney-client privilege. Cooper told TPA on Feb. 8. He said Another area is the environment, He said he thought the office functions On formal requests, one can ask for a serving as attorney general was an Cooper said, or protecting natural re- well, that there has been a series of formal written opinion, which then is "incredible honor." He said the func- sources through environmental laws. outstanding attorneys general. He said circulated. tions of his office were a combination The third is health care fraud and to make the office an elective one would Keith Wilson, Kingsport Times-News, of law and public policy. And he said abuse. mean the person needed to be a good asked whether the attorney general the staff were "hard-working, talented, As for criminal matters, he said the politician rather than a good lawyer was working on a definition of "equal dedicated lawyers who truly believe in office would continue to work with local and time spent campaigning and raising and free education" for all Tennessee public service." district attorneys. money. He said it would be difficult to students. Chad Roedemeier, AP, who introduced Frank Gibson, TCOG executive direc- get an objective opinion. Cooper said he was not sure he was Cooper, said the attorney general was tor, Nashville, thanked the attorney Beth Rucker, AP, said that there were ready to comment on that since it might sworn in Nov. 1 for an eight-year term. general for signing on to an amicus different forms of requests going to the be in litigation and he would not want Before that he was general counsel to brief involving a reporter's shield case Cooper attorney general and asked if the infor- to take a premature position. Gov. Phil Bredesen and earlier was with in San Francisco. Bass, Berry & Sims, Nashville. He said the attorney general has two Bill Williams, The Paris Post-Intel- ligencer, asked whether Cooper had that his office was not the best place, since that person would need neutrality Stanley resigns from TPA board major functions, to serve as a lawyer an opinion about an ombudsman be- and independence. The District 5 seat on the Tennessee Henry Stokes, president of TPA, for the state and to represent all Ten- ing located in the attorney general's Sam Kennedy, Kennedy Newspapers, Press Association Board of Directors is said the position will remain open nesseans in handling and protecting office. Cooper said he agreed that an Columbia, noted there had been dis- vacant as a result of the resignation of until the next election of officers at the laws of Tennessee. ombudsman was a good idea and had cussion about whether the attorney Dennis Stanley, publisher of the Smith- the Summer Convention June 28 and He said there are 17 divisions in the talked with Gov. Bredesen on how to general should be elected and asked ville Review. He cited time constraints 29 in Memphis. office and three main focuses. implement it. He said he also agreed Cooper to comment. as the reason for resigning. APRIL 2007 The Tennessee Press Convention - 7 LEGISLATIVE PLANNING SESSION Gov. Bredesen tells of plan for state ombudsman BY ELENORA E. EDWARDS with overseeing local government, he ombudsman should be fairly well paid eighth and 10th grades as well as the 11th Managing editor said, and Morgan is committed to open and perhaps be a lawyer. to identify specific deficiencies which government. Bredesen said he thought Eric Schelzig of AP asked whether then could be worked on. Gov. Phil Bredesen told the Tennessee this move would make a significant the governor was concerned about Rucker said there had been a report Press Association Feb. 8 that he had difference in resolving problems with the legislature putting pressure on an that he or someone in his administra- placed money in the 2007-08 state budget, local governments. ombudsman, and Bredesen said no, tion had asked Shelby County and to be submitted to the legislature soon, However, he said he didn't see this since the comptroller's office is con- Memphis not to talk with Toyota on for an ombudsman. He said the person move as the end of the matter—just stitutionally charged with overseeing the prospect of locating in Tennessee. would be placed in the office of the one step. local government. Bredesen said he was not aware of that comptroller, John Morgan. Beth Rucker of the AP asked how Someone asked the governor if the and that it was his job to get industry The comptroller is the person charged quickly he thought the ombuds- ombudsman would have open meetings for the state. He said he thought that man would be in place, and open records, and the governor said did not come from his office. and Gov. Bredesen an- he or she would. David Yawn, Memphis Daily News, swered, by spring of Keith Wilson, Kingsport Times-News, asked about the dual educational track. 2008. asked about the meaning of a high Bredesen said he had some hesitation He said he couldn't school diploma, referring to a speech about an early choice of a track. He said remember the dollar the governor had made earlier. he thought children were "vastly more Bredesen amount placed in the Bredesen said the American College complex" than that and that it "seems budget but thought the Test would be administered in the somehow un-American." AP's Mark Humphrey takes photos of the governor. Bruce Androphy, left, and others listen to a question. Adam Yeomans, AP, right, greets Gov. Phil Bredesen. Party leaders talk health care, taxes, education, immigration BY ELENORA E. EDWARDS asked how the legislature might deal He also mentioned driving certificates Managing editor with the nursing shortage. because of how they are used to obtain Black said the shortage was not other services. State Sen. Diane Black and State Rep. critical but that the matter needed Williams asked why people come Glenn Casada, Republican Party lead- to be looked at. She said she thought to Tennessee, and Casada said it was ers, talked with TPAers about important males who had left the field needed to because of health care and education. topics they expected the Tennessee be attracted to return. But she said a He said it would bankrupt the state if Legislature to take up. problem is that there are not enough not addressed in the near future. Black is a senator from Gallatin, schools or space in schools to provide The legislators were asked about chairman of the Republican caucus, and the education. measuring progress in education. Black Casada is from College Grove. Bill Williams, The Paris Post-Intel- said there is not a definite correlation The first topic Black addressed was ligencer, asked what Black and Casada between dollars spent and results. health care. She said she is a registered would like to see the legislature do about "We have to find a way to make kids nurse and is passionate about and immigration. love going to school," she said. She said understands health care. Casada again mentioned demagne- the state needs to look at creative things She said one concern is how to handle tizing the state by setting up a 1-800 being done in other states, realize that long-term care. She said an answer is number through which employers can boys and girls learn differently—"think needed for how to care for people be- get information and determine whether outside the box." tween being at home and nursing home, Rep. Glenn Casada, left, and Sen. Diane Black talk issues. an I.D. is legitimate. how to fund it and how to let people be a part of the decision-making. Second, she talked about taxes. Black the tax by one-half cent a year until there no longer was a tax and that would possible to "demagnetize" the state for immigrants. Convention factoids cited the approval of a constitutional reduce revenue from that source by $35 The third topic was education. • Number of participants, including • Associate members represented: 15 amendment to freeze taxes on senior million to $37 million a year. Black said she was heartened that the newspapers, associate members, (including five colleges and universi- citizens, and she said she wanted to Casada commented on illegal im- governor has made it his top priority. speakers, guests and staff: 303 ties) keep the process simple. She said also migration, saying some think it is a She said the state needs payoff for the • Member newspapers represented: 44 • Newspaper with the most attendees: that she thought it was a necessity to federal issue but that immigrants are investment in better test scores and (22 dailies, 22 non-dailies) The Lebanon Democrat, with 19 reduce the sales tax on food. She said costly to educate, for law enforcement other elements. • TPA district with the most newspa- • Drive-In Training attendees: 131 Sen. Mae Beavers' bill would decrease and health. He said he thought it is Keith Wilson, Kingsport Times-News, pers represented: District 6, seven • Governor's Banquet attendees: 132 8 - Convention The Tennessee Press APRIL 2007 LEGISLATIVE PLANNING SESSION New political dynamic exists in legislature, senator says BY ELENORA E. EDWARDS Managing editor When Sen. Jim Kyle was late for a Leg- islative Planning Session segment, Rep. Gary Odom quipped, "This is a situation I find myself in frequently—waiting for the Senate." Both are Democratic leaders. Odom noted that he had been in the legislature 20 years and that sessions are always full of choices, some easier than others. He noted that Gov. Phil Bredesen was planning to add at-risk children and pre-kindergarten education measures to the budget. He said he thought there would be an Sen. Jim Kyle, right, talks about legislation. Rep. Gary Odom is with him. increase in the cigarette tax. He added that there are at-risk children in every more would require additional tax. look at the comptroller's report. school system and that to help them Odom said he thought Tennesseans He said the amendment says a city would be beneficial to all. understood the state has one of the low- may and a county may give relief and He said Tennessee's cigarette tax is est cigarette taxes. He said few thought that how it is applied can vary from one of the lowest in the country but that a cigarette tax increase would pass. county to county. the state has one of the highest numbers Chad Roedemeier of AP hands a microphone to Rep. Gary Odom. Odom said that he thought it was Someone asked about a ban on smok- of children beginning to smoke. important to take a siginifant portion of ing in the workplace and whether it Odom said the House Democratic On immigration, Odom said the Kyle continued that the last time there any increase to benefit rural areas. and the cigarette tax could pass in the caucus would release its own agenda, House Democratic Caucus will propose was a large initiative, it was under Gov. Kyle said the "story most difficult same year. which would include a funding stream immigration legislation. He said there Ned McWherter. He said people on both to write" was implementation of the Odom sad the ban is popular, that there for any initiative. was little the state can do since there is sides of the aisle voted for it but when it constitutional amendment to give tax is more public awareness of smoking's He said they would look at funding for no border patrol, no checkpoints. came to voting to fund it, only one side relief to senior citizens. He said it was impact on health and the cost of health non-traditional students and see how After Kyle arrived, he said there was a of the aisle did. He said he hoped that very complex. care services. they can help thousands of students who new political dynamic in the legislature wouldn't be true this time. Kyle also said he thought the discus- Kyle said the workplace ban is more almost have a degree. He mentioned as a but mostly the same people. He said Eric Schelzig of AP asked whether sion would be contentious. He said there problematic than the tax, and Odom possibility a program to forgive loans if the talk should no longer be on health the cigarette tax and education were are many questions to be raised if the agreed. people go into certain fields, perhaps to care, but what to do to make it better. tied together. press asks them and they won't be asked He also said legislation may be pro- those who have served in Afghanistan He said he generally was a supporter Kyle said the governor had balanced if it doesn't. He asked those present to posed to leverage lottery assets better. and Iraq. of Bredesen's proposals. the budget with the present tax. To do Ramsey says restoring trust is one of his biggest tasks BY ELENORA E. EDWARDS Ramsey was asked about open Managing editor government. He said he wants to see government be as open as possible but State Sen. Ron Ramsey, the first Repub- the law shouldn't be written so that lican lieutenant governor in Tennessee people end up breaking the law when in 140 years, spoke to Tennessee Press they don't mean to. Association Feb. 8 in Nashville. He Another question was on the elimina- said when he asked his wife, Cindy, if tion of the sales tax on food. He said he she could ever have imagined he would would like to see the tax rolled back in become lieutenant governor, she said, increments so that the state can live "Not in my wildest dreams." within its means and replace the money Ramsey said he thought expectations through growth. were not high that he would be elected Another person questioned whether but that he won 18 to 15, "kind of blowing Ramsey was saying that there would be a the top off the Capitol." tax on cigarettes. He said not necessarily He said he intended to remodel his but that the votes "would probably be new office every 36 years, referring to there" for it. the length of time former Lt. Gov. John Wilder used the office. "Someone said I should have been Lt. Gov. Ron Ramsey Tom Overton welcomes the new lieutenant governor. NAA has new address lieutenant governor two years ago," The Newspaper Association of Ramsey said. He said he was "kind of accountability. "I assure you there are very many Ramsey said he didn't think one America has moved, its address now like having a red shirt year" in which He noted that people no longer work good men and women serving and who should get a driver license or be able being 4401 Wilson Blvd., Suite 900, to bulk up. for the same company 35 years and then are there for the right reasons." to register to vote unless he or she is a Arlington, Va. 22203-1867. The telephone He said he knew the eyes of Tennessee retire, so the state needs to provide Eric Schelzig, AP, asked Ramsey his citizen. He said he had come to accept number is (571) 366-1000, and the fax would be on the legislature. retraining and thus needs to focus on opinion of the cigarette tax. that one can't get certain things done number is (571) 366-1195. Ramsey said that at the State of the higher education. The lieutenant governor said it was a without immigrants' help. Truth, consequences State address, he listened to the gover- Ramsey said one of the biggest things "little premature to say the tax would Bill Williams, The Paris Post-Intel- nor talk about education. "Obviously, he can do as the leader of the Senate be needed or how much." ligencer, asked if he thought illegal "Any government that claims to be a each and every one of us knows how is to restore trust in the institution. "I Art Powers, Johnson City Press, aliens should be able to work toward democracy but does not have a freedom important it is." He said some differ- understand people look at me and say, asked about driver license certificates citizenship, and Ramsey said he thought of information act is lying to its ent things were mentioned such as 'You're good; the rest are crooks.' for immigrants. that was a federal issue. citizen." Kevin Goldberg, ASNE, 2004 APRIL 2007 The Tennessee Press Convention - 9 RECEPTION ( A b o v e l e ft ) K a y R o s e , Shelbyville Times-Gazette, talking with Bill Williams, The Paris Post-Intelligencer, and William Mitchell, Shelbyville Times-Gazette, talking with UT President John Petersen. (Above right) UT President John Petersen, left, and Tom Griscom, Chattanooga Times Free Press Darrell Richardson, The Oak Ridger, Oak Ridge, left, and Rep. Dennis Al Cross, Institute for Rural Journalism and Community Issues, Lexington, Ky., Ferguson, Lenoir City and Alan Whitt, The Tennessean, Nashville Hugh and Kay Braddock, Robertson County Times, Springfield From left, Sharon Pirtle, Murfreesboro; Harold and Kay Rose, Shelbyville Times-Gazette; and Rep. Curt Cobb, Shelbyville 10 - Convention The Tennessee Press APRIL 2007 WINTER BANQUET Governor focuses on environment, conservation Wants smokefree workplace, to buy forestland EDITOR'S NOTE: Phil Bredesen, having just begun his second term as Tennessee governor, spoke for the fifth time at the annual Tennessee Press Association Winter Banquet Feb. 8 in Nashville. Henry A. Stokes, TPA president, introduced the governor. The text of the governor's speech follows. Thank you, Henry, for that introduc- tion. It's a pleasure to be here tonight, and please let me start by thanking Henry, along with Tom Overton, Greg Sherrill and the rest of the executive board and staff of the press association for the opportunity to join you again this year. I'd also like to acknowledge University of Tennessee President John Petersen and thank him for the job he's doing. And finally, my friends in the legislature who are with us tonight. As another busy and productive session gets underway, I look forward to working with each and every one of you to make Tennessee an even better place to live, work and raise a family. For five years now, I have had the privilege of joining this fine organiza- tion for your winter meeting. I thank you for the invitation and for your years of friendship and counsel. The Gov. Phil Bredesen speaks on his concern about the air Tennesseans work you do—both as individual news breathe. organizations and in this group as a whole—has a profound impact on the 160,000 Tennessee children ranging in which enables students of all age lives and livelihoods of every Tennes- age from birth to five years old look groups to use their local newspaper as sean. A strong, independent press is forward to receiving a book each month a learning tool. It's a great program for vital to a healthy democracy, and our in the mail. TPA has been there from our children and our communities. state is the better for it. the beginning, and I thank you for your Three days ago, I stood before the I'd also like to offer my personal participation and your leadership. General Assembly for a fifth time as thanks once again for the role the Ten- Finally, I know the Books From governor to deliver my State of the State nessee Press Association has played— Birth program isn't the only area in address. My message Monday night was and continues to play—in the success which the TPA—and your individual about educating our children, the most of our Books From Birth Foundation newspapers—are working to improve fundamental responsibility of govern- and the Imagination Library program education in Tennessee. I'm talking ment. I spoke about our responsibility it oversees. Today, Books From Birth is specifically about your involvement in as adults, about my belief that it's our up and running in all 95 counties, and the Newspaper in Education program, job to make things better for the next generation. I believe it must start with education, and I laid out a plan that I believe will allow us to take the next steps toward a better future for our children and for our children's children. Education is the keystone to achiev- ing that goal. But there are other improvements we must make to ensure our success, improvements in areas like health care and the economy and our environment. I'm sure we will have a wide-ranging discussion after my presentation, but I'd like to devote my time during my formal presentation talking about one of those areas in particular, our environment. When we talk about the environment, we often do so in expansive ways, and I will do so in a moment. It is also an issue in much Those at the head table stand as the Tennessee and American flags are smaller and more personal ways. presented. From left areTPA President Henry A. Stokes, Gov. Phil Bredesen, What can be more fundamental than TPA Vice President for Non-dailies Pauline Sherrer and, behind Sherrer, The Army National Guard Recruiting and Retention Battalion presents the UT President John Petersen. SEE GOVERNOR, PAGE 11 colors as the banquet begins. APRIL 2007 The Tennessee Press Convention - 11 WINTER BANQUET TPA President Henry A. Stokes FROM PAGE 10 to provide for our families, without risking our health breathing and having our children—re- in the process. No one should ally, all Tennesseans—breathe clean, have to choose between their healthy air, both outside and inside? personal livelihood and their UT President John Petersen, right, talks as TPA and state dignitaries prepare to enter the banquet room. From left are Outside, we spend billions to clean that health. All workers have the TPA Treasurer Bill Williams, The Paris Post-Intelligencer; W.R. (Ron) Fryar, American Hometown Publishing, Franklin; TPA air up. And inside, what can we do more right to breathe clean air. President Henry A. Stokes, Germantown & Collierville Appeal; Gov. Phil Bredesen; and TPA Vice President for Non-dailies quickly and effectively than getting the I don't need to tell any of you Pauline Sherrer, Crossville Chronicle. cigarette smoke out of it? of the dangers of smoking. I propose that we pass this year one Last year, former Surgeon General of the single biggest things we can do to Richard Carmona painted a picture of by ignoring this clear and preventable improve our health and leave our state just how harmful second-hand smoke danger. with a healthier environment, a work- can be. A smokefree workplace law, combined place smoking ban in Tennessee. According to Dr. Carmona's report on with my proposal to increase the ciga- Last year, we took an important step involuntary exposure to tobacco smoke, rette tax by 40 cents, will be a powerful with the passage of legislation that nonsmokers exposed to secondhand force in fighting the detrimental effects banned smoking in all state-owned smoke increase their risk of develop- of smoking, both for the physical health buildings. It was a good step. Finally, ing heart disease by 25 percent and of of our citizens and for the long-term schoolchildren visiting their state developing lung cancer by 20 percent. fiscal health of our state. Some perspec- Capitol can walk through the halls of Additionally, among children and tive: Studies have shown that use of Legislative Plaza without being sur- infants, secondhand smoke is a known tobacco by Tennessee smokers, not even rounded by clouds of toxic cigarette cause of sudden infant death syndrome, counting the effects from secondhand smoke. State workers can go about respiratory problems, ear infections smoke, adds up to $2 billion in health their business without risking their and asthma attacks. If we're going to care costs every year, including more health. It was a good step, but it's not uphold our commitment to Tennessee's than $600 million in TennCare alone. nearly enough. kids, we need to go all the way. While Efforts to decrease smoking in Ten- Every Tennessean deserves—frankly, we put great resources and energy into nessee have already received strong every one of us has the right—to go to our kids' education, safety and health, bipartisan support in the General work, to earn a paycheck, to eat a meal, it makes no sense to sabotage ourselves Assembly, with folks like Senators Roy Herron, Diane Black and Bill Ketron and Rep. Craig Fitzhugh leading the anti-smoking charge. Times are changing here in Tennes- see, as they are elsewhere. Tobacco is no longer the top crop; in fact it's struggling to even be in the top 10. Most tobacco farmers have moved on to grow other crops, and in my proposals earlier this Gov. Phil Bredesen, seated, enjoys TPA President Henry A. Stokes' week, there is yet more help for the remarks. agriculture community to complete this transition. It's time to complete On a different scale, two years ago I remaining privately-owned forested the circle and take smoking out of proposed an effort to begin conserving tracts in the Northern Cumberland the privileged position it has enjoyed the beautiful land that is so much a part region and home to at least 15 species for years. I hope that not only health of Tennessee's character and heritage. of migratory birds, and land like the advocates, but farmers and others, will That effort has been spectacularly suc- Briggs Tract on the Wolf River in West recognize that this is something that cessful. The Heritage Conservation Tennessee, which is prime territory for makes sense and support it. Trust Fund has helped preserve more deer hunting, bass fishing, bird watch- W.R. (Ron) Fryar, American Hometown Publishing, Franklin, asks Gov. Government has a duty to protect the than 15,000 acres of land across Tennes- ing and canoeing. Phil Bredesen a question. Bill Williams, The Paris Post-Intelligencer, is at public's health. A workplace smoking see: Land such as Skinner Mountain Fryar's right. ban is the right thing to do. in East Tennessee, one of the largest SEE GOVERNOR, PAGE 12 12 - Convention The Tennessee Press APRIL 2007 BANQUET, DESSERT RECEPTION GOVERNOR: Talks about environment, conservation FROM PAGE 11 In addition to these projects, I have This includes the rights to all of Love ments that allow working lands to land on this earth, and we must do what also issued a challenge to those parties and Bird mountains, almost doubling continue to produce economic benefits; it takes to protect it for our children's The Trust Fund has leveraged its involved in our land conservation ef- the size of Frozen Head State Natural conservation easements that provide children, for all time. money well, making investments of forts to come up with some big projects, Area. This initiative will allow us to protection without removing lands Tonight I've spoken about two fun- approximately $10 million alongside and they have done so. In the spirit of protect majestic woodlands on the from the property tax rolls; and in lieu damental ways we can improve our organizations such as The Nature Con- the Heritage Conservation Trust Fund northern Cumberland Plateau, which of tax payments made by the state on environment for the next genera- servancy, the Wolf River Conservancy and to forward its mission, our goal is are some of the most important forests, properties purchased outright to help tion—first from what I'd term a "micro" and the Land Trust for Tennessee to to leverage the state's commitment by mountains, streams and wildlife habi- further protect the economies of local perspective, through a new smoke-free protect lands valued at roughly twice working with partners and leveraging tats left in North America. At the core of communities. workplace law. And second, through a that. In the budget I will present to other sources of funding. In the capital this property is the Martha Sundquist Ultimately, this project will help more "macro" strategy of protecting the legislature later this month, I will budget I will present to the legislature Wildlife Management Area. This land protect a natural corridor for wildlife, and preserving important lands for request an additional $10 million in later this month, there is an $82 mil- was acquired by Gov. (Don) Sundquist, increase tourism, protect old-growth the future. non-recurring funds to continue the lion bond issue, which combined with but the state unfortunately did not at forests and provide opportunities for Both are equally important, and I'm momentum created by the Heritage investments being made by the Nature the same time acquire the timber rights public access and recreation for hunt- here to ask for your help in accomplish- Conservation Trust Fund. Conservancy and Lyme Timber Co., a to the property, leaving the possibility ers and fishermen, day hikers and ing these goals. Everyone in this room In a separate transaction through forestland investor that seeks proper- that we could find ourselves with tens of campers. tonight is a leader in his or her com- an appropriation last year, we also ties with high conservation value, will thousands of acres of stumps. This ap- I'm very aware that this is a larger munity, and with that leadership comes acquired 16,000 acres of spectacular secure for future generations about propriation includes about $30 million conservation investment than usual, the responsibility I spoke of earlier, the tracts of land, including Laurel Snow 124,000 acres of forest land valued at to secure control of the timber rights but the world is changing fast and this responsibility of leaving our state a bet- and Virgin Falls, that are especially nearly $150 million in a contiguous and thereby protect that property and is a once-in-a-lifetime opportunity to ter place than how we found it beautiful or especially important to area in Scott, Campbell, Anderson and its habitat for future generations. establish a core that we can build upon I look forward to working with you our state parks. Morgan counties known as the Heart This project incorporates creative in the years ahead. God has blessed Ten- on these important goals. Once again, of the Cumberlands. tools such as working forest ease- nessee with some of the most beautiful thank you for having me here tonight. Mia Rhodarmer and Tommy Millsaps, Monroe County Advocate & Democrat, Sweetwater From left, Art Powers, Johnson City Press; Ellen Leifeld, The Tennessean, Nashville; and Jay Albrecht, The Covington Leader Anne Whitworth and Chris Mitchell, UT students E l i z a a n d J a ck (Above) John Cook, Macon County Chronicle, Lafayette, left, and Blackstone,children Doug Horne, Republic Newspapers, Knoxville. of Elizabeth and Billy Blackstone, Kennedy Newspapers, Columbia, see Nashville lights from the Pinnacle. Victor Parkins,The Milan Mirror- Exchange (Left photo) Ralph Baldwin, The Daily Post-Athenian, Athens, left, and Mike McCloud, MMA Creative, Cookeville. (Right photo) From left, Alan Broyles, Johnson City Press; Frank Trexler and David Goddard, The Daily Times, Maryville APRIL 2007 The Tennessee Press Convention - 13 PHIL FULMER VISIT Surprise visit pleases crowd BY ELENORA E. EDWARDS Managing editor TPAers got a surprise treat the sec- ond morning of the convention when University of Tennessee Head Football Coach Phil Fulmer paid a call. Fulmer was in a UT Athletics Club meeting next door. When that was discovered, Bruce Hartmann, publisher of the News Sentinel, Knoxville, asked him to speak briefly to TPA. Convention Chairman Tom Overton (Above) UT Football Coach Phil teased TPAers as they waited. Was the Fulmer talks about his devotion to special guest to be Dolly Parton? Elvis UT. (Above right) Fulmer, with News Presley? Sentinel, Knoxville, Publisher Bruce Fulmer exhibited warmth and grace Hartmann, meets Richard Esposito, as he talked to conventioneers about publisher of The Oak Ridger, Oak the UT football program. "I'm not just Ridge. passing through Tennessee," Fulmer He related that he hadn't planned said, indicating he cared about the state on going to the Super Bowl because of and the school and noting that he had recruiting but that Manning called him played for UT himself. and was excited. Fulmer said he and "I'm not looking for my next job," he David Cutcliffe and their wives went also said, adding he was proud of what down for the game. When Manning had been accomplished at UT. called him later, Fulmer said, he was When asked about Peyton Manning, "darn giddy." the UT quarterback-turned-profes- He said Manning had an excellent sional who a few days earlier had led work ethic, was intelligent and "is a (Above) Robyn Gentile, TPA, left, and Delila Vasser, AP, the Indianapolis Colts to a Super Bowl pretty good football player too." with UT Head Football Coach Phil Fulmer. (Left) Bruce victory, the coach said he didn't know As Fulmer left, he paused for pho- Hartmann, publisher of the News Sentinel, Knoxville, if there had ever been a greater ambas- tos. escorts Fulmer. sador for UT. NEWSPAPER NEXT API's Newspaper Next: Spot opportunities, develop 'game plan' BY ELENORA E. EDWARDS Managing editor "This is not a doom and gloom session. I get excited when I talk about the future of newspapers," Steve Buttry said to TPAers as he began a session titled "Newspaper Next." It took place Feb. 8 at the TPA Press Institute and Winter Convention. The presentation was based on the report from a $2.5 million American Press Institute project, "Blueprint for Transformation." Mike Fishman, Citizen Tribune, Buttry explained that a first step for Morristown, introduces Buttry. newspapers, which now operate in a Tom Overton, Monroe County Advocate & Democrat, Sweetwater, left, fragmented media world, is to seek and Buttry out opportunities, or find jobs to be Buttry alternatives did they use? How well did done, and then develop potential solu- ers—identify important, unsatisfied novation; and that advertiser jobs are those meet their needs? tions, by forming innovative business 1. Maximize the core—that is, use advertiser/business jobs and offer new fulfilled and those and other elements 3. Advertisers/business: How do you models and providing services that jobs-to-be done thinking and create models that get jobs done better than measured. make money? What are the things that others don't. niche jobs-based products suited to the traditional models did. Buttry provided questions that can be keep you up at night? What do you cur- Additional steps are to do an assess- one's market. 4. Create innovative structures and asked as jobs-to-be-done interviews are rently use to help you? How would you ment of the proposed solutions by 2. Build audiences by fulfilling jobs enablers—build a common "language," conducts, such as the following: describe the "perfect solution?" testing and making adjustments and, beyond news—assembling relevant dedicate resources to innovation, de- 1. To consumers: What are things, One can download the report from if necessary, abandoning a solution if databases, unlocking local collective velop an innovation process and create related to availability of local informa- www.americanpressinstitute.org. In it is determined not to be workable. And wisdom and providing platforms for jobs-to-be-done channels for feedback. tion, that you have the most trouble addition, Buttry and Steve Gray, also of after testing indicating success, launch formation of communities, as well as The project provides chart material trying to do? Why and when do you the API staff, are available to support of new projects. using building blocks to craft solutions for senior management, to make sure seek to do this: newspapers that undertake a transfor- The project's view of the most promis- targeting specific jobs not done. the core needs are there and understood; 2. Employees: What are some things mation project. They can be reached at ing areas for transforming a newspaper 3. Use new models to fulfill jobs that audiences are built; that enablers, that customers have asked us to do in firstname.lastname@example.com or in the current "climate" is as follows: for both current and new advertis- or staff members, are involved in in- the past that we could not do? What email@example.com. 14 - Convention The Tennessee Press APRIL 2007 DRIVE-IN TRAINING Heath talks Cultivate sources, plan ahead, Hipps urges about latest ship by emphasizing in postal rules the importance of teamwork. Hipps said it's important BY ELENORA E. EDWARDS to create an atmo- Managing editor sphere of teamwork in your newsroom Max M. Heath, an expert on U.S. Postal and recommended Service (USPS) rules and regulations several ways to do so, such as having Stewart on periodicals, led two sessions during Drive-In Training Feb. 9 in Nashville. brown-bag lunches, celebrating birth- Both sessions were well attended, with days and decorating the office over the the audience including four people from holidays. From left, Alex Miller, William Bowers and Skyler Swisher, The Daily Hipps then talked briefly about how the USPS. Herald, Columbia Heath is a vice president for circula- she felt a newsroom should be run. She tion/postal/acquisitions of Landmark said employees should be allowed to talk Part one guidance for people recently promoted Community Newspapers, Shelbyville, freely among themselves so they can to editor roles. blow off steam. Hipps also said this can Ky., and longtime chairman of the BY ALEX LOWE Mary Beth Davis with the Governor's Postal Committee of the Newspaper produce a creative atmosphere where Hipps School of Journalism Books From Birth Foundation said Association of America (NNA). everybody helps to develop a story. She and Electronic Media Hipps' presentation would significantly Heath has represented NNA in talks then talked about how conflict in the memo," so you'll know what is expected UT, Knoxville help her improve her skills on the job. with postal officials for years and often newsroom should be resolved. Hipps of you. Hipps also said not to be afraid "I really liked her information on said when fights break out, editors of hiring someone smarter than you, has, with other newspaper people, been "You don't manage people; you man- management and leadership skills as successful in fending off or reducing need to act as mediators and make their because they can only make you better age things. You lead people." well as the listening techniques she proposed postal hikes. (See Page 1 of the employees solve their problems face to at your job. That's a quote by Admiral Grace provided," Davis said. main section of The Tennessee Press.) face. She then stressed the importance In an interview after the session, Hooper with which Managing Editor Heath's articles on various postal Part two of disciplining people behind closed Hipps said she hoped everybody could Amelia Hipps of The Lebanon Dec- matters relating to newspapers are doors. Hipps said if you don't do this, take something away from the Drive-in mocrat began her presentation Feb. 9 carried in NNA's monthly Publishers' BY MATTHEW STEWART you'll kill your newsroom's morale and Training. For instance, she said she at the TPA Press Institute and Winter Auxiliary, and they often are reprinted School of Journalism probably lose an employee. hoped journalists who weren't inter- Convention in Nashville. in The Tennessee Press. and Electronic Media Hipps ended the session by talking ested in management positions might The title of Hipps' workshop was Postal updates can be found on www. UT, Knoxville about how a good editor can influence learn organizational and interpersonal "Newspaper Leadership." She talked nna.org. not only those underneath him or her, tips. Hipps said she especially wanted about the roles and responsibilities of One can reach Heath at (502) 633-4334 Amelia Hipps, the managing editor but those over him or her as well. One people to understand the importance of journalists, the roles of newsroom lead- or firstname.lastname@example.com. for The Lebanon Democrat, resumed of the ways she recommended was cultivating sources, being honest with ers and provided team-building tips. her discussion on newspaper leader- asking an employer for a "mission editors and planning ahead. Based on her experience, she provided Max Heath with the famous USPS tub William Mitchell, Shelbyville Times- Patsy Washer, U.S. Postal Angel Gresham, Main Street Media, Lebanon, and Teresa Gazette Service, Nashville Gentry, The Standard Banner, Jefferson City Jim Mudd, left, and Clyde Prosser, U.S. Postal Service, Nashville Max Heath and Beth Thompson, The Courier, Savannah Dennis Wiley, U.S. Postal Service, Nashville APRIL 2007 The Tennessee Press Convention - 15 DRIVE-IN TRAINING Flanagan explains how to obtain and use public records BY CHRIS MITCHELL School of Journalism and Electronic Media UT, Knoxville Journalists use public records daily to get new ideas. But obtaining most records is difficult because different agencies will do their best to prevent the records from be- ing seen. Mitchell At the "Public Records and Resources" Marc Perrusquia, The Commercial Appeal, Memphis, left, and Brad session, the discussion centered on Schrade, The Tennessean, Nashville Frank Trexler, The Daily Times, how to obtain and use public records Maryville correctly. The session was conducted by Kent Flanagan of Middle Tennessee State Kent Flanagan University, Murfreesboro; Marc Per- rusquia of The Commercial Appeal, window into how an agency works and people you work with to obtain records. Memphis; and Brad Schrade of The how they deal with the public." Smaller towns are tougher to obtain Tennessean, Nashville. Perrusquia described some of the public records." Schrade said he has found public problems he comes across. He said a Schrade encourages being a member records important. He said that records lot of the agencies they deal with in of Investigative Reporters and Editors have some nugget of information he Memphis stonewall them. "City Hall (www.ire.org), an organization dedi- has found useful. "Police reports are in Memphis requires all requests go cated to investigative journalism. vital." through the city attorney's office." Both Schrade and Perrusquia en- Schrade also mentioned how im- Brian Mosely, Shelbyville Times-Ga- courage reading the Media Guide to portant it is to get whatever records zette staff writer, thought the session Tennessee's Legal System, which can be you can. Some records can open unex- went well and thought it was interesting found on the Tennessee Supreme Court pected doors. He said when covering to see that other newspapers run into the site, (www.tsc.state.tn.us/geninfo/Pub- businesses, "get rosters, latest agency same problems as smaller ones. lications/store/MediaGuidetoTNLe- yearbook with pictures. Records are a Mosely said, "Keep a rapport with galSystem.pdf). Shelly Carr, left, and Jean Henderson, Citizen Tribune, Morristown Five trends are for the better, say McCloud and Kopp BY CHRIS MITCHELL are five future trends and they are for School of Journalism the better in their session "Podcasts, and Electronic Media Videocasts and Blogs." UT, Knoxville The first trend is "You will not sell your own Web banners." It will be an The future of on- automated system and Google does it. line journalism is McCloud said that "as opposed to changing, and there subscribers, you are looking for im- is nothing we can pressions." do about it, like it Second, "You will make more money or not. via online subscribers." There will be However, Mike no need for a printing press, circulation McCloud and Mike department or delivery mechanisms. Kopp of MMA Cre- There will be less overhead. ative, a Cookeville- Mitchell Third, "You will know more about based company, propose that there your subscribers or else." This involves (Left photo) Frank Trexler, The Daily Times, Maryville, left, and Alan Broyles, Johnson City Press. (Right photo) Owen Driskill, The Greeneville Sun, and Mary Beth Davis, Books From Birth Foundation, Nashville getting their demographic informa- and videocasting are important to as citizen journalism, it is okay. An tion. small community newspapers. "More administrator must look out for libel McCloud mentioned that an easy interactive tools means more traffic and legal issues prior to posting. If way to get this information is to tell which means more buying." citizens try to dispute facts, do not post your subscribers if they want to keep The success of Youtube shows that their items. Youtube is a good example getting items for free, such as journals, eyeballs and traffic matter. of citizen journalism. go to your company's Web site and fill Finally, "You've got to embrace citizen (www.mmacreative.com/index. out a form. journalism." As long as it is identified php?flash=1) The fourth trend is "You will integrate and learn how to mediate." Allowing citizens to make posts on a Web site Have a job opening? will have to be approved by an admin- istrator first. Post your open positions and review resumes in Kopp McCloud McCloud believes that podcasting the employment area of www.tnpress.com. 16 - Convention The Tennessee Press APRIL 2007 DRIVE-IN TRAINING Lightroom and Aperture meant for professional photographers BY ANNE WHITWORTH Ambiguous: cartooning. I thought it was neat to have School of Journalism "I like a program where you can know a program that just does photo adjust- and Electronic Media nothing about it and still find your way ments instead of the odds and ends. UT, Knoxville around. I think that's useful." I have a lot of photographer friends, Price: He said for Aperture it is $300 so I'll take this back to them."—Beth Adobe and Apple or so. For Lightroom, the prices start Cravens, with the Weakley County recently released at $200 for those who download the Press, Martin. products targeted Beta version. Heller described the programs as at p ro f e s s i o n a l The two programs have similar set-ups similar and very useful for manag- photographers, ac- but different looks in that Aperture is ing and editing photographs but said cording to a lecture gray and white and Lightroom is black journalists working in the newspaper Feb. 9 at the TPA and gray. business have limited use for them. The Press Institute and Of the two programs, Heller has heard amount of editing work the programs Winter Convention that the printing capabilities are better help with is large, and Heller cited in Nashville. Whitworth in Lightroom. such editing work as impractical for Rob Heller, a pro- "We're seeing the old PageMaker ver- photojournalists. fessor at the University of Tennessee, sus Quark kind of battle," Heller said, spoke about the two newest programs in reference to the fact that Aperture is in digital asset management, Adobe's only available for those with Macintosh Like a hammer Photoshop Lightroom and Apple's computers, while Adobe is available on "Prior restraints fall on speech with a Aperture, to a group of journalists at any computer. brutality and a finality all their own... the convention. From the audience: A criminal statute chills. The prior Heller said the two companies are us- "I thought it was pretty cool. I don't restraint freezes." ing these programs to court professional do a lot of photography. I do graphic Alexander Bickel photographers. The programs are a step design, advertising and some editorial Legal scholar, 1971 above Adobe's Photoshop or Apple's iPhoto because they don't include unnecessary extras. "We don't need all of those extras as photographers," PUBLIC Heller said. Both programs are what he called Rob Heller "non-destructive programs" in that any image edited inside the program He related this to "the old PageMaker taken within a minute of each other, or is saved in its original form and its versus Quark kind of battle." 30 seconds, or whatever. edited form. Nothing ever happens to Heller was skeptical about the useful- Using the light table feature, you can NOTICE the original image. ness of the programs for photojournal- pull multiple pictures onto a working Both programs also have a light table ists. He said he wasn't sure how much surface. This enables you to make- feature, where multiple images may be a newspaper could ethically use the changes to several pictures at once, pulled onto the screen and edited at once. programs. Instead, the programs are as well make layout arrangements. This is especially useful when creating more useful for individuals wanting a Also, like a traditional light table, it photo layouts. more effective way of filing and editing has a loupe tool that allows you to Heller also said the programs were their photographs. magnify pictures on the screen the way useable even without thorough knowl- Heller's lecture was received enthu- a photographer would with a picture If it's not in the newspaper, edge of all the features. siastically by the audience. on a light table. You can even use it on "I like a program where you can Beth Cravens, a graphic designer and thumbnail images. how will you know? know nothing about it and still find editorial cartoonist with the Weakley You also don't have to save things. your way around. I think that's useful," County Press in Martin, said, "I thought They are automatically saved. It gives Zoning changes in your Heller said. it was neat to have a program that you the option of saving pictures neighborhood. A proposal to Heller did mention that both programs just does photo adjustments instead outside the program. What it saved increase your property taxes. require powerful computers. He said of the odds and ends. I have a lot of in the program is the original. He did the original images, called previews, photographer friends, so I'll take this advise that the previews would be re- Information on how public are automatically saved as very large back to them." ally high-quality, so users should set officials are spending your files. Unless the user changes these Advantages: their preferences to a lesser quality so tax dollars. These are just a preferences, the programs could slow "They are what we call non-destruc- that it doesn't take up all the space on few of the topics — topics down the computer. tive programs. … You are not doing a hard drive. Heller also said that while the editing anything to the original image. That It's made especially for photogra- that affect your family and capabilities of the programs are vast, has been locked away, stored in a vault phers. "Apple has done a good job your community — local government officials are required to publish they do not yet include the ability to somewhere. That's where the non-de- of sort of courting to professional in the local newspaper. remove dust spots and other similar structive part comes in. … It's really photographers." imperfections from pictures. To do just like having the original negative It doesn't have all those unneces- these kinds of edits, Photoshop is still —nothing ever happens to the original sary extras that Photoshop has. It's Your local newspaper fulfills an essential role in serving your right to necessary. negative. That's the equivalent here." designed specifically for photographers know. After all, it shouldn't be your responsibility to know how to Both programs have a variety of key- If you're shooting raw files, which and includes more of what they need. look ... where to look ... when to look ... and even what to look for in board shortcuts to aid the user in more means that your camera collects so "We don't need all of those extras as order to be informed about public information. It is the government's quickly pulling up tools, but Heller said much data that you can change things photographers." the shortcuts don't make sense logically. (like the f-stop) on the computer as if Disadvantages: responsibility to notify you of public information, and your local Heller said the user can't undo shortcuts you did it while you were taking the "They both need powerful comput- newspaper is the most accessible place to find it. logically, either. Instead of being able pictures, then you can do a lot in these ers." to reverse a command with the same programs. You don't have to move to "You can't, at least not yet, get rid command, it is sometimes a completely an outside program for anything. This of dust spots," etc. You have to go into different keyboard command. information is stored in a metadata Photoshop to fix that. When comparing the two programs, section. Throughout the entire lecture, Heller said that Aperture is only avail- You can stack (group) photos. You can Heller continually mentioned that the able on Macintosh computers, while also do an auto-stack by time. So you can keyboard shortcuts don't make sense PUBLIC NOTICES IN NEWSPAPERS. Lightroom is available for Macs and PCs. set the program to group all the pictures logically (not common sense). Where public information is accessible to the public. APRIL 2007 The Tennessee Press Convention - 17 DRIVE-IN TRAINING Economic reporting role includes effecting change BY ANNE WHITWORTH School of Journalism and Electronic Media UT, Knoxville Economic report- ing is more than reporting on the business life in a community, lectur- ers Al Cross, of the Institute for Rural Jour nalism and Community Issues at the University of Whitworth Kentucky, Lexing- Amy Nolan ton, and Amy Nolan, of the Greater Al Cross From left, interns Bobbie Maynard and Heather Stitt, Knoxville Business Journal, said at Cumberland Business Journal, Cookeville, and Amanda the TPA Press Institute and Winter Russell, MMA Creative, Cookeville "Convention Economics and Business Even if reporters are unable to what lands are officially available in a Reporting" session. make editorial-type commentary on community and thus dispel rumors that Instead, the two speakers emphasized economic issues, Cross said they should land might or might not be available for utility company and ask if the business "When you work on the local level, it's that economic reporters have larger still be in the practice of encouraging an industrial building. has paid its light bill. In most cases, this hard to get the information (you need). responsibilities than just covering busi- entrepreneurship and helping build up She also said information about information will be a public record. That was very informative. … We get so ness in a community. Among these are community assets with their articles. banks in the community is on the Web. In cases where it is not, there may local-focused, we don't even think about covering any changes in the economic Cross and Nolan emphasized an Through this, reporters can find the still be ways to get the information. using national sources," said Evan Mc- strategies being used by community economic reporter's role as one of a status of wealth in a community and For example, Nolan said the Knoxville Morris, a staff writer for The Lebanon leaders and reporting the status of job truth-teller. "It's the responsibility of information on housing permits and Utilities Board is private, but since the Democrat in Wilson County. recruitment and retention. Cross even journalists to not let rumors rule the bankruptcy. Cross injected that the com- membership is appointed by the mayor, The session ran more like a class said the role of an economic reporter roost," Cross said. munity has a right to know both who it is arguable to say that utility informa- discussion than a formal lecture, with is to effect economic changes within Nolan listed numerous Web sites that owns what and who owes what, because tion is a matter of public record. members of the audience raising their the community. aid reporters in gaining a full scope it affects the local economy. The audience received the informa- hands to contribute or offering ques- "If the stats are changing, then you of information for their articles. She Nolan said a simple way to find out if tion positively, sometimes breaking in tions and comments regarding their need to be covering that, and you also said reporters can find information on any business is in trouble is to call the with their own suggestions. experiences in economic reporting. need to be commenting on it." Some revenue ideas will work in any market BY CHRIS MITCHELL School of Journalism and Electronic Media UT, Knoxville For businesses to operate, they must generate revenue. There are many ideas on how to generate income, and different ideas work for different markets. There are a few Mitchell TPA President Henry A. Stokes, ideas that will work Derby Jones, Main Street Media, Germantown & Collierville Appeal in any market, depending on the time Lebanon frame in which they are used. ementary school children designed the crat said the session was very good. "I Jerry Lyles, vice president of pub- Christmas ads. There were also letters am going to take back some of these lisher relations, Publishing Group of Jerry Lyles, left, and Stephen Dorris, Publishing Group of America, to Santa as editorial columns. Of 100 ideas and implement them. I really like America (www.pubgroupofamerica. Franklin ads designed, 97 were bought. Most of the kids doing greetings." He also said com), was on hand for the "Revenue- the advertisers said thanks for doing he likes the monthly business journals, Generating Ideas for Newspapers" As for how often these ideas should want," Lyles said. "Choose an activ- something different. which can really generate revenue. session. He was quick to point out that be implemented, Lyles said to judge ity appropriate for your area, such as Roger Wells of The Lebanon Demo- his company's name is publisher, not frequency on your own. He also said golf, tennis, car shows, outdoors or public relations. to think outside your market. "People running." He went on to discuss ideas for rev- can come into yours; might as well do He also said the "industry needs to enue, such as wedding guides, tourist publications, coupon guides and fact books. it yourself." As for other ideas, annual or monthly business publications highlighting share good products and good prices." If you get a good price from an advertiser or received good service, let another A SPECIAL THANKS Lyles said fact books are best to do each different companies work. Implement company know. The industry needs to to Bonnie Hufford, journalism instructor at UT, Knoxville, for year. "It is a prime time to go out and subscriber-based publications that are work together to get the best out of it. supervising the coverage of Drive-in Training by her jour- get advertisers." He has found college more feature-oriented such as restau- Lyles also mentioned toying around kids using fact books to inquire about rant reviews. with out-of-the-box ideas. He talked nalism students. And thanks to those students, Alex Lowe, an unfamiliar area. "Special sections are what readers about how in one market, local el- Chris Mitchell, Matthew Stewart and Anne Whitworth. 18 - Convention The Tennessee Press APRIL 2007 DRIVE-IN TRAINING If you must run an out-of-focus photo, run it small BY ANNE WHITWORTH School of Journalism and Electronic Media UT, Knoxville Attendees of Ray Wong's "Design Cri- tique" session at the TPA Press Institute and Winter Conven- tion in Nashville were given a chance to see newspapers from around the state side by side Whitworth and hear advice on how to make their own newspapers better. Darrell Richardson, left, and Scott Fraker, The Oak Ridger, Oak Ridge The newspapers used in the critique were submitted by attendees. subheads and alternative headline reader. This involves strong headline Wong, a professor in the College of styles. He gave an example of a page writing, where you adhere to the rules. Mass Communication at Middle Ten- that had three very similar headlines For example, don't separate a preposi- nessee State University, Murfreesboro, and an eight-deck headline. Both of tion from its object over two lines. emphasized picture use as a major these are bad, he said. •He said the more important elements design issue. He said poor reproduction Poor content/display of images: Wong on the page should shift left. of pictures is inexcusable. "You should said the reader wants to start looking •If you use a three-deck head, the not have bad printing today, with what somewhere where there's a picture longest line should be the second line is out there," he said. package of a headline with multiple if at all possible. Wong said a common problem he levels. •Don't use pictures that are all the sees in picture use is the tendency to Poor use of spot color: Don't use color same thing or all the same size. Also, if run bad pictures too large. He said an for the sake of color. It adds to printing the words are more important than the out-of-focus picture should be used only Ray Wong costs and detracts from content. image, use mugs. It will save space. if necessary, and if used, it should be He then went through a lot of newspa- •Consistency in pictures: When using sized to make it look best. pers that had been sent in for critique. a row of mugs, you need to make the A point of contention with the audi- Of the things he mentioned: heads the same size. Also, don't run ence members was Wong's continued in- •He likes a lot of white space. "A lot mug shots huge. sistence that important elements should of papers today are afraid to use white •Wong said to place pictures first, then always shift to the left-hand side of each space." He said you can use too much put in the story. "You place the pictures page, especially below the fold. white space, but it's good to use it. first. You always put the pictures in Wong called Americans "creatures •He called Americans "creatures of first." of habit," saying that the tendency to habit." •He said, "The more columns you have, read from top to bottom and left to right "We read from top to bottom, left to the more flexible your design will be." creates a "Z" pattern. He said design- right." This creates a Z pattern. To work •Wong said that pictures should be ers should work with this pattern and with this pattern, he said to put a visual cropped to create impact. "Go to the include an entry point at the bottom left element on the bottom left side to create meat of the action is what I'm getting of each page when possible. an entry point. at here." Wong showed several examples of •Entry points are important. If you papers that used pictures as entry points on the bottom right-hand side of the have separated a headline from the story with an image, a drop-cap is a good way New calendar events front page and said the pictures should to create an entry point. Those attending the TPA Board of have been on the left-hand side. He also •Mug shots should always be in the Directors meeting at the Press Institute showed examples of papers that used a second column of a story, on the left and Winter Convention in February in five-day weather forecast graphic in the side of the column. He said it will draw Nashville were reminded of the follow- bottom right corner and said the graphic the reader from the end of the headline ing events: should have been placed on the left. to the beginning of the story without 138th Annual Summer Convention, Members of the audience defended the straining the reader. June 28 and 29, Memphis Ronda Newberry, left, and Lawanda Fralix, Marshall County Tribune, choice of placing a dominant element in •Do not put pictures behind text if it Fall Board Meeting and Hall of Fame Lewisburg the bottom corner, saying that it leads will create confusion. Induction, Nov. 16-17, Knoxville the reader to the next page. But Wong ments in his class, he's always looking content and display of pictures and •Do not print a bad picture (like as Press Institute and Winter Convention said that designers should use the Z for five things. He says that these five poor use of spot color. one out of focus) large. Smaller size is 2008, TBA, Nashville pattern and use a dominant image in things are all you have to do to have a Reproduction: "You should not better if the quality of the picture will 139th Annual Summer Convention the opposite corner. Readers will always nicely designed newspaper. He said you have bad printing today, with what is be better that way. 2008, TBA, Johnson City look to a picture or graphic first, Wong need good photography ("This is what out there." You need to provide good •The five-day weather forecast should 141st Annual Summer Convention said, and designers should make sure captures attention. Readers love photo- pictures. go in the bottom-left corner, not the bot- and Tri-State Convention 2010, TBA, readers are looking at the information graphs."), strong headlines that aren't Placement of impact images: The tom-right, as most papers do it. Tunica, Miss. on the bottom of the page. too wordy, a dominant package (could dominant image on the front page needs •When running briefs down the side Wong also encouraged designers to be a centerpiece story or a photograph), to go above the fold. Other pictures, of the front page, Wong suggested the Smorgasbord make use of white space. consistent spacing ("One of the biggest especially those below the fold, need to right-hand side of the page. He said "A lot of papers today are afraid to use problems I see in today's newspapers is be smaller. Also, he said that pictures that it's harder to design the rest of the "Some news ought to be upsetting. white space," he said. there's not consistent spacing."), and of people need to include faces. page if you do that, but it will lock the Some news ought to intellectually Wong admitted that there is such a simplicity (less is more). Headline use: "We're used to these designer into a more consistent design upend you and, if possible, make you thing as too much white space, but he He also talked about common flaws headlines that we write that are one- strategy. uncomfortable. This is a journalist's said it is a must for having a clean page made in newspaper design. He listed liners. … What are these headlines •He said, "Newspaper readers are a sacred duty." that doesn't look too busy. poor reproduction, poor placement of supposed to do? They're supposed to dying breed." He said that one way to Richard Cohen, The Washington He said that when he grades assign- impact images, poor headlines, poor attract attention." He said to use decks, get them back is to attract the casual Post, 2004 APRIL 2007 The Tennessee Press Convention - 19 DRIVE-IN TRAINING Hollow reviews major points of libel and privacy BY MATTHEW STEWART School of Journalism and Electronic Media UT, Knoxville Richard Hollow's "Legal Issues: Libel and Privacy" ses- sion was an interest- ing and informative refresher course delivered by one of America's best lawyers. Hollow started by Stewart explaining the history of these two areas of the law. He said defamation and invasion of privacy are "restrictions on speech." He said the framers of the U.S. Constitution worried about two things: licensing and censorship, which are forms of prior restraint. He said the framers sought to forbid governmental prior restraint, which they considered Sonya Thompson, The Portland Leader, and another attendee listen to to be an impermissible restriction on Hollow. freedom of speech. He mentioned two defenses against privilege comes out of a "need-to-know" Hollow then talked about what defa- defamation lawsuits. The first defense is relationship, such as that of a boss and mation is, noting that libel is printed truth. The second defense is privileges, an employee. Rick ºHollow defamation and slander is spoken. He of which there are three categories, con- Hollow then discussed invasion of further broke it down by talking about stitutional, qualified and conditional. privacy. He defined it as the violation of today." The fourth category is intrusion, year after the first date of publication defamatory per se and per quod. He He said the constitutional privilege is someone's right to be left alone. Hollow which Hollow said is closely akin to a in the plaintiff 's county of residence. said per se defamation is defamatory a result of the Times v. Sullivan case, mentioned four categories of invasion Fourth Amendment violation. He noted that defamation lawsuits on its face. Examples would be words and the Supreme Court has the right of privacy. The first category is appro- He ended his presentation by talking are non-actionable after one's death, like quack and hypocrite. Hollow said to decide what is or isn't a constitu- priation, or taking someone's image for about the limitations on defamation because the courts consider defamation something has to be added to a pro quod tional privilege. Hollow said qualified profit. Second is the publication of pri- lawsuits. Hollow pointed out that to be so uniquely personal. statement to make it defamatory, such privilege comes from reporting on vate facts about someone that would be lawsuits are only actionable for one as saying a woman is a "black widow" matters of privilege and deals with highly offensive to the average person. and all of her husbands were heavily the free exchange of information that The third category is false light. He said insured when they died. happens in court. He said conditional it is "the greatest threat to journalists DRIVE-IN TRAINING 138th Annual Summer Convention June 28-29, 2007 The Peabody Hotel Memphis Melissa Spradlin, educational services manager of newspapers can have some type of program. Both at The Tennessean, Nashville, left, and Lu Shep show notebooks containing materials to guide in the Baldwin, educational services director for Jones managing of NIE programs. These and others can be Media, Greeneville, share the basics of setting up downloaded free from the Newspaper Association of a Newspaper in Education program at a breakfast America Foundation Web site, www.naafoundation. meeting Feb. 9 at the Press Institute and Winter org. Such programs foster literacy in the community Convention. Their presentation noted that all sizes and secure readers for newspapers. 20 - Convention The Tennessee Press APRIL 2007 FRIDAY LUNCHEON (Above) Richard Stevens, editor of The Leaf-Chronicle, Clarksville, checks out the day's news, as does (right) Kevin Burcham, publisher ofThe News-Herald, Lenoir City. (Below) Lucy Carter, publisher, and Terry Anderson, editor, The Elk Valley Times, Fayetteville. (Lower right) Stephanie Frank Gibson, executive director of the Tennessee Coalition for Open Sturgis, Weakley County Press, Martin, in training. Government, entertained TPAers Feb. 9 with tales of his adventures as a reporter and editor. He retired in 2005 as political editor ofTheTennessean, " Nashville. Drawing on his "blessed 40-year career in journalism, Gibson kept people laughing. He related how he lost his beard at a Society of Professional Journalists meeting and how Al Gore, who later became vice president of the United States, wrote a Christmas parade story while the two worked together at The Tennessean. (Above) Arthur Melton, right, accepts fromTPA President Henry A. Stokes a plaque denoting his 50 years' attendance at the Press Institute and Winter Convention. Melton has been with the Union City Daily Messenger since 1951. (Below) Melton with the third generation of Critchlows with whom he has worked, Scott, left, and David. Melton joked that he didn't intend to train the fourth generation. ROBYN GENTILE | TPA (Above) W.R. (Ron) Fryar, American Hometown Publishing, Franklin, president of the TPA Foundation, speaks at the Friday luncheon. (Above right) Dale Gentry, The Standard Banner, Jefferson City, and Darrell Richardson, The Oak Ridger, Oak Ridge, talk. (Right) Kevin Slimp, TPS technology director, begins a presentation on InDesign.
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