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DPJ Blogs
Wire | More than 700 Handcrafted Works by Young Artists on Display at the Heard Museum
Posted on 3/25/15 by DPJ Staff » No Comments
DPJ's Wire series delivers news and information straight from the source without translation.
Artists of the Future Display Unique Talents at Heard Museum Guild American Indian Student Art Show & Sale March 28-30
Members only sneak-preview sale and auction on March 27
The creative works of many talented young American Indian artists in grades 7-12 will debut their handcrafted treasures for the first time this coming Saturday, Sunday and Monday, March 28-30.
Visitors to the Heard Museum Guild American Indian Student Art Show & Sale will be able to view and purchase more than 700 unique pieces crafted by students from both the United States and Canada in the museum's Lincoln Gallery and Monte Vista Room, 2301 N. Central Ave., Phoenix.
- Heard Museum members have the opportunity to attend a sneak preview and silent auction sale on Friday, March 27. The preview will be from 10 a.m. to 4 p.m. and the auction and sale from 5:30 to 8 p.m.
- The public is invited to attend on Saturday, March 28, from 10 a.m. to 4 p.m., Sunday, March 29, from 11 a.m. to 4 p.m., and Monday, March 30, from 10 a.m. to 4 p.m. Admission to the show and sale is free; museum admission is additional.
A panel of esteemed judges will choose spectacular pieces in a juried competition in which winners will receive cash prizes and ribbons. Students will price their own artwork and will be given the majority of the proceeds for their sales.
Over its history, this annual event has returned more than $300,000 to the students for the sale of their art, and over $100,000 in scholarships and grants to participating students' art and teachers. Scholarship and grant money is raised by the sale of student art note cards, which feature the art of young, talented student artists, and are also available at the Heard Museum Shop.
The show features a vast array of traditional and fine art — katsina dolls, pottery, baskets, jewelry, beadwork, weavings, paintings and sculpture — as well as unique, contemporary pieces in creative media.
WHEN: Open to public Saturday and Monday, March 28 and March 30 from 10 a.m. to 4 p.m. and Sunday, March 29 from 11 a.m. to 4 p.m.
WHERE: Heard Museum, 2301 N. Central Ave., Phoenix.
COST: Admission to the show and sale is free; museum admission additional. Museum admission information is at heard.org/visit.
INFO: To find out more, call 602.252.8848 or visit heard.org
Heard Museum members get the first opportunity to view and purchase art during the Members-Only Preview & Sale on Friday, March 27. Sneak preview is from 10 a.m. to 4 p.m. and sale starts at 5:30 p.m. Not a member? Join today, 602.251.0261 or heard.org/membership
Images courtesy of the Heard Museum.
Wire | Local Restaurants and Retailers Coming to Adaptive Reuse Development The Colony
Posted on 3/23/15 by DPJ Staff » No Comments
DPJ's Wire series delivers news and information straight from the source without translation.
Local Developers Team Up to Renovate 1950's Era Building into "The Colony," a Vibrant Restaurant & Retail Destination in the Emerging 7th Street Corridor in Central Phoenix
Western Vertical Holdings, a company formed by Bob Agahi and David Sellers, has begun construction on Phase 1 of The Colony, an adaptive re-use project located on 7th Street just north of Missouri Avenue in Phoenix. The Herb Box, innovative world cuisine with locations in Old Town Scottsdale and North Scottsdale; Stock & Stable, an American gastropub by the creators of Clever Koi in Midtown Phoenix; and Pure, a sushi restaurant based in Scottsdale; have already committed to the project and expect to open restaurants at The Colony in November. Additional local concepts are in negotiations to lease space in the 1st phase.
The Colony will be a 22,467-square-foot infill redevelopment built in two phases. The project is located in what is becoming an emerging local restaurant district in Central Phoenix. The first phase of the project is a renovation of a building originally built in the 1950's, which has stood mostly vacant in recent years. Terry Brodkin of Scottsdale was the owner of that building and is a partner in the first phase of The Colony with Agahi and Sellers. Phase 2 will be a newly built ground up 8,122 square foot building on the north side of the development, which will begin construction this summer and is expected to be open 2nd quarter of 2016.
"The Colony is an example of a market shift of local restaurateurs and retailers wanting to locate in infill areas," said Dave Sellers, who is also president of LGE Design Build in Phoenix. "Densely populated areas are now more desirable for restaurants and retail businesses than strip centers." LGE will serve as the general contractor for both phases of the Colony.
The Colony will be just south of The Yard, Sam Fox's popular multi-restaurant destination which was formerly a motorcycle garage and dealership. The area between Central Avenue and 7th Street, north of Camelback Road and south of Glendale Avenue, is emerging as a destination for dining with The Yard, St. Francis, Postino, Joyride, Federal Pizza, Windsor and Churn locating in the area.
"Our goal is to bring the Best of Local to The Colony. We've had numerous overtures from national tenants and we have respectfully declined them every time," said Bob Agahi. "The passion, creativity and experience you get from a local operator is unparalleled to a national chain." Agahi is also a partner in Scottsdale-based Triyar Companies.
Stock & Stable is an example of the Best of Local.
"Stock & Stable draws inspiration for design and culture from the nearby historic Murphy Bridle Pass," said Jared Porter, a chef/owner of Stock & Stable. "Stock & Stable delivers an energetic, comfortable and dynamic mix of food, drink and atmosphere that appeals to all walks of life in a diverse neighborhood setting."
Michael Rumpeltin, founder of Phoenix-based Brick & West Design, is the project designer. Rumpeltin has designed some of the most high-profile restaurant concepts in the Valley including Culinary Dropout and Little Cleo's at The Yard Phoenix, Old School 07, Joyride Phoenix, Dakota, Comoncy, Taco Guild and Postino Tempe. "Passion for these food-focused projects is what drives me. They are highly social environments and because the restaurants are local, serve as incredible catalysts for community," said Rumpeltin.
In April, Sellers and Agahi will develop another project in the immediate area also designed by Rumpeltin, a single tenant building at 7th Street, south of Montebello Avenue, located diagonally across the street from The Colony. A Pomo Pizzeria Napoletana will be the tenant. The existing Planned Parenthood facility will be razed for the new 5,800-square-foot restaurant. That project is slated to open in the 1st quarter of 2016.
Rendering of The Colony courtesy of LGE Desgin Group.
Wire | PAM Receives $2.5 Million Gift to Fund Chief Curator
Posted on 3/20/15 by DPJ Staff » No Comments
DPJ's Wire series delivers news and information straight from the source without translation.
Donation to be used to fund a Chief Curator
The Phoenix Art Museum Board is excited to announce a $2.5M gift from Suzanne and Bud Selig to be used toward the funding of a Chief Curator, a position that is transformational for a museum of its size. This significant contribution is one of the largest gifts Phoenix Art Museum has received in recent years.
Suzanne Selig, who is a member of Phoenix Art Museum's Board of Trustees and her husband Bud, the Commissioner Emeritus of Baseball are avid supporters of the arts and actively contribute to several cultural organizations in their home state of Wisconsin. "Bud and I truly love Phoenix Art Museum and wanted our contribution to be applied toward something that is instrumental in the growth of this wonderful institution," said Sue Selig. "This museum holds a special place in our hearts and we hope our contribution allows it to develop into a museum that is recognized both nationally and internationally."
Recently at Phoenix Art Museum the position of Chief Curator has been the responsibility of the Museum's director; making it a stand-alone position will allow the Director to concentrate efforts on fundraising and expanding the international visibility of the museum.
Amada Cruz, The Sybil Harrington Director of Phoenix Art Museum added, "As the first Chief Curator in over a decade, The Selig Family Chief Curator will develop an overall exhibitions and collections strategy that benefits the largest art museum in the Southwest. This position will allow our Museum to move to its next phase of expanded programming and enhanced visitor experiences."
The Selig Family Chief Curator will have curatorial oversight of exhibitions, collections, and programming, and will provide strategic leadership to the Museum's curatorial staff. Along with curatorial responsibilities, this position will also assist with fundraising for exhibitions and art acquisitions.
"We are both grateful and honored by the generous gift from Sue and Bud Selig," said Phoenix Art Museum Board of Trustees Chairman Jim Patterson. "Their gift will enable the Phoenix Art Museum to add a Chief Curator to our talented curatorial team that we were not otherwise in a position to do; this will enable the Museum to reach new heights in curatorial excellence."
The search for The Selig Family Chief Curator will begin immediately.
Image courtesy of the Phoenix Art Museum.
Wire | The Phoenix Festival de España Arrives at the Phoenix Center for the Arts
Posted on 3/16/15 by DPJ Staff » No Comments
DPJ's Wire series delivers news and information straight from the source without translation.
Phoenix Festival de España Annual Celebration of Spanish Arts & Culture Returns to Downtown Phoenix March 21 & 22, 2015
Phoenix Center for the Arts and Flamenco Por La Vida are proud to present the second annual Phoenix Festival de España, a celebration of Spanish Arts and Culture, March 21 & 22, 2015.
Phoenix Festival de España, sponsored in part by APS, will take place in the heart of the Downtown Phoenix art scene at Phoenix Center for the Arts (1202 N 3rd Street) and will feature Flamenco workshops for youth and adults, delicious Spanish food, culinary demonstrations, presentations on Spanish culture, live performances, and more!
Dance and music groups from throughout the Valley will perform in 30-minute intervals throughout the day on the festival's outdoor stage. Local and nationally-acclaimed Spanish historians, scholars, and curators will present lectures and workshops with a Spanish flavor. The Festival will also feature art exhibits, costumes, jewelry, and a beer and wine garden. Admission is FREE for the whole family.
In addition to the fantastic dance and music performances outside all weekend long, Sunday's festivities will include a screening of the documentary "Flamenco Flamenco" by Carlos Saura at 2pm in the Phoenix Center for the Arts Third Street Theater. Festivalgoers are encouraged to stay into the night for a very special closing flamenco performance, "Luz De Dia," also taking place in the Third Street Theater at 6pm.
"Luz De Dia" features internationally acclaimed guitarist, Misael Barraza Diaz, with special guest from Madrid, international flamenco star, Nino De Los Reyes. Ensemble includes Macarena Giraldez, Olivia Rojas, Jason Martinez, Mele Martinez, and Angelina Ramirez. Tickets are required for entry to both "Flamenco Flamenco" ($10) and "Luz De Dia" ($15). Those wishing to attend both events, can purchase a combo ticket for $20.
Additional sponsors include Otro Café, Crescent Ballroom, Jobot, Monica Robles Art + Design, Northwestern Mutual, PAZ, Arizona Commission on the Arts, ACEAZ, and the City of Phoenix Parks & Recreation Department.
For an updated list of performers, presenters and workshops, please visit www.phoenixcenterforthearts.org.
If You Go
Event: Phoenix Festival de España
Dates/Times: Saturday, March 21, 2015, 12-6pm & Sunday, March 22, 2015, 12-8pm
Admission: FREE
Anticipated Attendance: 2,000
Where: Phoenix Center for the Arts, 1202 N. 3rd Street, Phoenix AZ 85004
Parking/Transportation: Limited street parking available. Avoid the hassle and take METRO Light Rail to the McDowell/Central Ave or Roosevelt/Central Ave. Bike racks are also available. Parking is also available in the Phoenix Center for the Arts parking lot (enter from 3rd Street).
Presenting Organization: Phoenix Center for the Arts and Flamenco Por La Vida
Supported By: APS, City of Phoenix Parks & Recreation Department, Otro Café, Crescent Ballroom, Jobot, Monica Robles Art + Design, Northwestern Mutual, PAZ, Arizona Commission on the Arts, and ACEAZ
Information: firstname.lastname@example.com or 602-254-3100
Images courtesy of the Phoenix Center for the Arts.
Uncovering DeGrazia and Illuminating Birds on Roosevelt
Posted on 3/06/15 by Katrina Becker » No Comments
An ephemeral Art Detour pop-up space reveals long-covered DeGrazia murals and showcases plans for a new Lauren Lee mural.
Iconic Arizona artist Ted DeGrazia is most widely remembered for his commercially popular paintings of large-eyed children, faceless angels, and Southwestern-themed imagery. But two murals he left behind in downtown Phoenix—hidden under protective sheetrock for years—reveal a glimpse of DeGrazia's other subjects, and his unique mark on the community.
"A lot of times, DeGrazia would go into a place and someone would say to him, 'Oh, here's a sandwich and a pitcher of beer,' you know, 'Would you paint me a picture?' and he'd do it for lunch," says DeGrazia Foundation Executive Director Lance Laber. "Now, this is a pretty extensive mural, so I know he didn't do it for lunch," he continues with a laugh. "This mural is 12 feet tall and it's 40 feet long."
Laber is describing a mural covering a large expanse of interior wall at 222 E. Roosevelt in the former greenHAUS Gallery. "The establishment was a bar," he says, and explains that the murals were most likely painted around 60 years ago. "….They go along with the way DeGrazia's style was in the '50s."
On the Roosevelt walls, a smaller mural shows a dancer twirling in a glass, while the huge 40-foot work depicts scenes of alcohol production, from loincloth-clad figures gathered around a cauldron to a hillbilly moonshine still. "Everybody's making some kind of booze," says Laber. "That seems to be the theme of the mural." Both pieces feature opaque greenish-turquoise backgrounds, and while the dancer is painted on drywall attached to wood studs, the alcohol scenes were applied directly to a very thin layer of plaster adhering to a double- brick wall.
For years, the artwork was covered and protected by sheetrock and Laber learned about the murals when building owner Baron Properties contacted the DeGrazia Foundation back in September 2014. "I had never seen anything by DeGrazia that looked like that—truly amazing," says Laber. "The murals are kind of old…they're a little faded from time, but they're very interesting."
"We learned of the two pieces as we were conducting our due diligence to buy the property," says Baron partner Scott Fisher. "We called Lance [Laber] to understand what the murals were and what they stood for and their importance." He continues, "We wanted to do the right thing and…donate the paintings, so that's why we called the DeGrazia Foundation." Baron has owned property in the Valley since 2004 and intends to build a new building on the Roosevelt site, but the company has worked out a rare opportunity with Artlink in which the DeGrazia murals will be open to the public during March First Friday and Art Detour 27 from March 6-8. "We don't just share a desire to preserve the DeGrazia artwork," says Fisher. "We want to do what we can to actually enhance and expand a great arts neighborhood with additional efforts too."
Laber has been working with Baron and an art conservator to determine how the murals can be preserved, and believes the smaller mural can be saved. "That's on a piece of sheetrock that we believe can be removed from the wall," he says. The larger mural is a different story. No one has yet devised a method to protect such an expansive piece against the torque exerted on a thin layer of aging stucco. "If you start trying to peel it off or get behind it and get it off, you're probably just going to break it into a thousand pieces," says Laber.
"In either case, we plan on having a professional photographer take very high-definition photographs and donate those to the Foundation and whoever else is interested," says Fisher. "We understand that the Roosevelt Arts District is very important, and so our new projects on Roosevelt…we plan on displaying and highlighting local art from local artists. Our plan is to have more artwork, not less."
And the beautiful Lauren Lee mural "Three Birds" on the building's outside east-facing wall? Lee recognized that it was going to be difficult to save the piece, so she approached Baron Properties about the possibility of producing a new piece for the new building.
Fisher said, "When Lauren Lee approached us with her idea, the answer was a resounding yes. That's because our goal is to create a combination of the preserved art along with the newer works and contribute to a great success story in the heart of Phoenix."
Lee said, "I'll be painting three massive birds in flight on the five-story-high new building that will be called 'iLuminate.' Given their name, the developer suggested that we illuminate the birds from below so that they can be seen from far away, which I think will be spectacular."
Lee added, "The new concept design will be displayed at Art Detour this weekend in a pop-up art gallery hosted by Artlink in the greenHAUS building. I'll be there answering questions with the new painting and design rendering of the 'Three Birds in Flight,' as well as offering prints of the 'Three Birds' mural for sale. It's difficult to convey my happiness about this, but I am truly happy that the 'Three Birds' get to live on in a new way, in a new stage of their evolution."
Take advantage of this final opportunity to see the DeGrazia murals and Lauren Lee's "Three Birds" at Art Detour this weekend.
If You Go:
What: Artlink Pop Up Gallery – Art Detour 27
Where: 222. E. Roosevelt St.
When: Saturday and Sunday, March 7 & 8, 11:00 am to 5:00 pm
Update: Recently released, DeGrazia: The Man and the Myths is a new biography of DeGrazia by James W. Johnson and Marilyn D. Johnson from The University of Arizona Press. Both authors join DeGrazia Foundation Executive Director Lance Laber at the Tucson Festival of Books on Sunday, March 15 in the Student Union's Kachina room on the U of A campus for a panel discussion from 1 p.m.-2 p.m., followed by a book-signing.


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Rihanna News
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Altering Patterns for Maternity
Hello everyone,
Looking for help and hoping someone can offer some advice. I am pregnant with my first child and would like to make some of my maternity clothes. Does anyone know how to alter a standard pattern to make it maternity friendly? I have a ton of patterns and figured if I can save some money by altering what I have it would be great. I have experience with altering the length (33" inseam) but don't know how much to alter for maternity. Should I make it a couple of sizes larger and add to the waist and hips? Any suggestions would be great.
Kim -
Buy a couple of maternity patterns, the kind with ... the changes that you need are extensive, and it's not easy to just "make it a couple sizes larger".
It only takes one screw-up for the wasted fabric to cost more than the $.99 Joann's patterns.
What size would you need? I believe I have some from my daughter I will gladly send you. We won't be needing them anytime soon and they don't get much at yard sales. You are most welcome to them. Send me an e-mail with your address and I will send them to you.
You can buy what's called a maternity panel. It's a stretchy thing that comes with instructions on how to sew it into your pants and I'm sure it would work as well for skirts. You could trace it onto the patterns you already have and then just work it in. You can even just sew it into the clothes you already have and would probably only have to buy the one - once you had the idea, you could use it as a pattern and substitute suitable fabric.
Tops are less easy as the size will change during the pregnancy, but you could try the empire seam below the bust with a soft fabric and a bunch of gathering so the blouse can grow with you.
If you do alterations to regular patterns, make tops longer in front. I made a mix and match tops and bottoms out of double knit using a maternity pattern that had all pieces in one pattern. Four different tops and three bottoms I left the waist band open so I could adjust the elastic. Towards the end though the elastic bothered me. The only thing I wanted to wear was a "oamar the tent maker" denim "dress" (Sleveless, I think called a tunic?) that I could wear my "regular" shirts under. I think everyone got sick of seeing me wear but I really didn't care anymore as long as it was comfortable....Invest in a belly support thing you can buy at a maternity shop...really was worth the price.
One thing I did on my last pregnancy was to use the slacks I usually wore but put a loop of elastic in the button hole and looped that over the button for do it yourself maternity pants. I also had a smock type pattern for a top that I made and cut off at the hip level for a maternity top. It worked for me. You might also try a pattern of a loose jumper adding extra material in the center front as if you are making a tent. Then you can wear any top you want under neath without buttoning or something to that effect.


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No doubt SPLS was taken by surprise to the tune of about $500,000 (which I think NY gov't agencies paid about $2,700 for) or so , But if the contract for office and school supplies in the state goes into the millions , it's probably good PR. And good for education.
Even if they did get the contract, I am sure that they had it all worked out to buy all their supplies very close to cost anyways. I used to work for them and they have what are called "CONTRACT" customers who have it all the prices worked out so they pay much lower prices than everyday customers do. So Staples isn't going to benefit that much as you think because everything is already discounted. Bad news for the stockholders.
Sentiment: Sell
There should have been some kind of limits on that. As a shareholder, I am not pleased. I don't think it is going to have a significant impact on the bottom line either way, but today's stock price probably is effected by that publicity.
Perhaps they need to have however wrote that contract sit down and spend a couple of days reading up on the phenomenon of "hoarding"
Staples delivered penny items with a list-price value of $22.3 million in the contract's first few months, for which it was paid $9,300, documents provided by the state show. (List prices in office supplies typically are inflated; discounts from list prices are the norm.)
LOL. It serves the greedy people at the top for everything they have done to loyal workers that had been with the company for years through all their changes and reinventings. Many of those workers were just let go for BS reasons so they can replace them with much lower paid workers.


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OP Member
Thanks Meter: 10
42 posts
Join Date:Joined: Jun 2011
I read many posts all over the web about workarounds to make KIES work on MacOS X Lion, or having to run the Windows version under Parallel, but it just works fine natively.
Went to samsung.com, and got redirected to samsung.com/es (I live in Spain). Then in the search bar I asked for KIES, clicked on the KIES icon that came back as an answer, and was prompted to download the Windows or Mac version.
Downloaded the Mac version (KiesMac_1-188.8.131.5212_6_9.dmg), installed it with all default settings, ran it, it went through a first update, then restarted the application and it went through another update. Restarted and it is now KIES version 184.108.40.20623_9.
I connected my Note to a USB port and it recognized it fine... including telling me firmware version of my note etc.
Anyways maybe this is already known to all Mac users... or maybe it helps!?


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POLICE BLOTTER - Aug. 20
Crow Wing Sheriff
DISTURBANCE — A woman reported at 7 p.m. Thursday that her 11-year-old son was out of control and scratching her. "Right now she is sitting on him," the report said.
A report at 2:52 a.m. Thursday of a loud party on a boat on the north end of East Twin Lake.
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text: 12 Monkeys TV show dumb, says Gilliam '12 Monkeys' TV adaptation gets pilot Andrew Garfied's 5 best pre-Spidey roles James Franco movie for Venice festival '12 Monkeys' adaptation for Syfy? Chloë Moretz joins 'The White Circus' 10 superhero movies that never got made Gemma Arterton for Terry Jones comedy? Terry Jones: 'There was a Python divide' Graham Chapman biopic gets first trailer Werner Herzog to direct Killers concert Christoph Waltz for 'Zero Theorem' 25 stunning directorial debuts - pictures Monty Python stars on new comedy - video Monty Python stars chat Python Bytes app Monty Python members to reunite for film Terry Gilliam not sure he'll direct again John Cleese, Eric Idle in 'Spamalot' flap Gilliam: I can't watch Hollywood movies Best Ever Sketch Shows: Friday Fiver Johnny Depp: Top 5 movie roles - video Gilliam: '3D gives Time Bandits new life Terry Gilliam talks 'The Wholly Family' Monty Python reunite for 3D Graham Chapman biopic Terry Gilliam: 'Quixote has budget issues' Terry Gilliam to direct short film Gilliam's 'Don Quixote' collapses again Arcade Fire 'save Gilliam from depression' Gilliam to direct Arcade Fire webcast Ewan McGregor joins Gilliam's 'Don Quixote' Law 'humbled' to complete Ledger movie Terry Gilliam talks 'Don Quixote' Gilliam: 'Ledger taught me what acting can be' Robert Duvall linked to 'Don Quixote' Gilliam: 'Forces don't work against me' Terry Gilliam ('Doctor Parnassus') Terry Gilliam: 'I'll never get an Oscar' Gilliam: 'Stars carried on Heath's spirit' Video: DS at the 'Doctor Parnassus' premiere 'Slumdog', 'Twilight' scoop DS Movie Awards


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The gourmet heart of Royal Tunbridge Wells can be found in the lower Pantiles – the home of Rosemary Shrager's Cookery School.
The School is housed within The Corn Exchange, a beautiful three-storey regency building, with a Domestic and Professional School, event spaces for Private Celebrations and Corporate Functions.
Every aspect of the school has been personally designed to Rosemary's exacting specifications; and no expense has been spared to provide students with both up-to-the minute kitchen technology and luxurious styles.
We are delighted to present a new addition to the School - our luxurious,new suite on the second floor, The Dining Room, perfect for private celebrations and corporate functions.
Rosemary and John firmly believe in supporting local suppliers and produce, sourcing the best of the seasons crops, while keeping the carbon footprint and food miles low.
Rosemary Shrager and Executive Chef John Rogers have created an exciting programme of Day Courses and Two Days Weekend Courses for 2015.
Courses are suitable for home cooks at every level, from the complete novice to the confident and highly skilled.
Join us on Friday or Saturday evenings for a 5-course tasting menu dinner. Chef's table is an exclusive demonstration dining experience run by Executive Chef John Rogers and Head Chef Iain More.
April 04 2015 - Day Course
Are you one of the many that only buys fillets, and tends to stick to your favourite fish? Ready to experiment? Let us demonstrate the joys of fishmonger and talk you through the various fish available before hands on teaching using seasonal fish and shellfish.
April 05 2015 - Day Course
Discover a taste of Andalusia and learn how to make a selection of delicious 'mix and match' Tapas. Using authentic ingredients, you will create flavoursome small bowls and finger foods, ideal for parties and informal entertaining.
April 10 2015
Chefs Table is an exclusive demonstration dining experience with a seasonal five course tasting menu cooked in front of your eyes while answering any questions you may have during the meal.
If you are currently out of education, employment or training; interested in becoming a qualified chef in as little as 12 months, then you should contact us RIGHT NOW! We are looking for enthusiastic, ambitious, young people who have a passion for food and would like to be trained by Rosemary Shrager and her team of talented chefs, in our new, state-of-the-art, professional kitchen in Tunbridge Wells. We are offering NVQ at Level 2, endorsed by East Kent College.


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Bike to Work Day 2008 Washington DC Metropolitan Region January 27, 2009 Prepared By: Commuter Connections Metropolitan Washington Council of Governments National Capitol Region Transportation Planning Board 777 North Capitol Street, N.E., Suite 300 Washington, DC 20002 Final Report Table of Contents Acknowledgements – Page 3 Background/Executive Summary – Page 4 Collateral Material – Page 6 Sponsorship – Page 7 Sponsorship Declaration – Page 8 Event Pit Stops, Convoys, and Prize Drawings- Page 9 Employer Participation – Page 17 Radio Advertising & Media Coverage - Page 19 Proclamation – Page 22 Marketing Materials – Page 23 Pictures and Other Promotional Items - 26 2 ACKNOWLEDGEMENTS The 2008 Metropolitan Washington Bike To Work Day Steering Committee consisted of the following individuals representing their respective organizations: Angela Atwood-Moore - NIH Ann Beisel – Whole Foods Market Anna McLaughlin - DCDOT Bob Moore - VDOT Bruce Wright – Chairman, Fairfax Advocates for Better Bicycling Carrie Sanders – City of Rockville Cathy Compton - AOL Charlie Strunk, Jeffrey Hermann, and Nohemy Miranda – Fairfax County DOT Christopher Arabia - VDRPT Dan Hayes – University of Maryland David Hartford – Oasis Bike Works Dotty Dalphon – TransIT of Frederick Elisa Vitale – City of College Park Frank Stevens – City of Bowie Fred Shaffer – Prince George's County Gaylynn Abram - VDOT John Brunow – Bikes@Vienna Victor Miranda and Rebecca Torma – City of Rockville Yon Lambert and Josh Lambert – City of Alexandria Judy Galen and Sharon Affinito – Loudoun County Katie Sihler, Diane Stanton and Vanessa Vega - Arlington Transportation Partners Kelly Peterson – Downtown DC BID Danielle Milo, Jennifer Zucker and Rachel Andrews – Bethesda Transportation Solutions Mirza Donegan and Darlene Nader – NBTMD Phil Koopman – City Bikes Rob Mandle – Crystal City BID Robin Briscoe – Tri-County Council Terrie O'Steen, Sheila Wilson, Linda Provost, Mark Sofman – Montgomery County Commuter Services Section Metropolitan Washington Council of Governments (COG) staff included: Nicholas Ramfos Douglas Franklin Mark Hersey Michael Farrell Washington Area Bicyclists Association (WABA) staff included: Eric Gilliland Henry Mesias Chantal Buchser Virginia Department of Transportation Maryland Department of Transportation DC Department of Transportation For their continued funding support of the Commuter Connections work programs The public relations activities were provided by the Office of Public Affairs at the Metropolitan Washington Council of Governments through Steve Kania with assistance by Eric Gilliland at the Washington Area Bicyclists Association and Kimberly Alleyne with Arch Street Communications. Both COG and WABA thank all of the individuals and organizations which helped make the Washington DC metropolitan region Bike To Work Day 2008 a success. 3 BACKGROUND and EXECUTIVE SUMMARY Bike to Work Day has been held annually in the Washington metropolitan region with a main rallying point or Pit Stop in downtown DC. This event has been coordinated by the Washington Area Bicyclists Association (WABA) for over a decade. In September 2000, the Commuter Connections program as a part of the Metropolitan Washington Council of Governments partnered with WABA to form a regional Bike To Work Day 2001 Steering Committee to examine the feasibility of adding additional Bike To Work Day Pit Stops or rallying points throughout the region, thus creating a larger awareness of using cycling to work as a viable commuting alternative. Since that first involvement with Bike to Work Day in 2001, registration for the event has grown with more participants signing up every year. For the eighth year in a row, Bike to Work Day planning began in the fall of 2007 for the 2008 May 16th event. The Steering Committee's goal for the event was 7,300 registrants. Overall the May 16, 2008 event generated over 6,957 registrants (an increase of 7% over the 2007 event). The approximate breakdown of registrants by pit stop was: 1. Alexandria – 432 2. AOL-Dulles – 100 3. Arlington – 850 4. Bethesda – 575 5. Bowie Old Town– 21 6. Bowie Town Center - 42 7. College Park – 145 8. Crystal City - 349 9. Fairfax County Government Center – 138 10. Fairfax City – 137 11. Frederick - 136 12. Freedom Plaza (DC) – 1,367 13. Hyattsville – 82 14. Indian Head - 39 15. Leesburg – 252 16. NIH - 492 17. North Bethesda – 227 18. Reston – 503 19. Rockville Courthouse – 125 20. Rockville Fallsgrove – 112 21. Silver Spring – 307 22. Springfield - 61 23. Sterling-Orbital – 254 24. Tysons Corner - 95 25. Vienna – 319 26. White Oak - 36 Bicyclists enjoyed snacks, participated in prize drawings, heard live bands as well as music spun by DJs, and listened and talked to elected officials. Commuter Connections was able to secure $26,300 in sponsorship fees that went towards the overall regional marketing efforts. 4 The Steering Committee's resources to reach its goal of 7,300 cyclists on Bike To Work Day (BTWD) 2008, included: Web site designed and maintained by WABA Posters and rack cards developed and printed by Commuter Connections. Promoting the event through WABA's membership. Providing links from the local Transportation Management Associations' (TMA) web sites to WABA's site. Donated ad space by downtown Circulator buses A radio media campaign by Commuter Connections. Outreach to employers through a direct mail marketing and email campaign by Commuter Connections. An article geared towards employers in the Commuter Connections newsletter. Local marketing efforts by the various pit stop managers. A direct e-mail solicitation and reminder to the previous year's participants to register and have others register as well. Banners designed and printed by Commuter Connections. A public affairs outreach effort through the Metropolitan Washington Council of Governments Public Affairs Office, Commuter Connections and WABA The design and distribution of free t-shirts by Commuter Connections Donated giveaway prizes obtained through City Bikes. In addition, 24 bicycling routes were identified by WABA along with route leaders who assisted novice and experienced cyclists through the routes. Each route traveled to a Pit Stop where cyclists received free refreshments, snacks, t-shirts and water bottles. Many Pit Stops had other activities for bicyclists and are described later in this report. The routes were also posted on the WABA web site and allowed individuals to refer to the routes even if they could not join the convoys at the specified departure times. Cue sheets for the Bike to Work Day convoy route remain accessible through WABA's web site. *In 2000, the Metropolitan Washington Council of Governments Commuter Connections program chose to increase awareness of bicycling to work as a viable option by joining the Washington Area Bicylists Association (WABA) in their efforts to promote and coordinate the annual Bike to Work Day event. Commuter Connections created a regional marketing effort that increased the number of cyclists participating in the yearly event nearly 31% from 2001 to 2007. Although it accounts for a small percentage of the overall regional commute mode split, bicycling helps reduce traffic congestion, improves air quality, and provides a healthy commute alternative for those commuters who choose to use it as a viable means of transportation to and from work. *In the Fiscal Year 2006 Commuter Connections Work Program, the Bike to Work Day Event was given a line item for the Commuter Connections budget. Commuter Connections is funded by the District of Columbia Department of Transportation and the Maryland and Virginia Departments of Transportation as well as the U.S. Department of Transportation. 5 COLLATERAL MATERIAL The Bike To Work Day 2008 collateral materials used included the following items: Rackcards 3¾ x 8½" (50,000) Posters 8½" x 11" (20,000) Interior Bus Signage on Downtown DC Circulator Buses (24) T-Shirts (7,000) E-mail marketing message to previous year participants Web Site Banners 6' x 4' available for every pit stop Water bottles with logo imprinted available for each pit stop (for a fee) The marketing materials used for the 2008 BTWD campaign were targeted to employers and cyclists in chosen target markets through the region. The rackcards and poster materials were distributed to employers and building sites through concierge services to a majority of the region's bicycle shops through WABA, and through a direct e-mail campaign that led to a customized web site. The direct e-mail was sent to the 2007 registrants as a reminder. The radio campaign highlighted personal and tangible benefits a commuter would realize by bicycling to work. WABA staff designed and maintained the event web site to market the program and allow participants to register for the event. Commuter Connections and also designed and maintained a web site for information and registration links to the WABA site. Partner organizations included links from their websites to the registration page for the event. The success of the marketing promotion campaign relied upon the analysis of the employer and commuter markets, identification of cost-effective mediums, and key messages and giveaway items such as t-shirts and water bottles designed to attract commuters to try bicycling to work. The National Capitol Region Transportation Planning Board at COG issued a regional proclamation on April 16, 2008 designating May 16th as the Regional Bike To Work Day. The proclamation discussed the benefits of bicycling for the region, individual communities and commuters. It also acknowledged that the month of May is Clean Air Month and National Bike Month. Additional proclamations were made by the Commonwealth of Virginia, District of Columbia, the State of Maryland as well as the individual jurisdictions that hosted pit stops. 6 Note: quantity counts for 2008 are estimates based on previous year's activity. Name : ______________________________ Title: ____________________________ Organization:___________________________________________________________ Address:_______________________________________________________________ City, State, Zip: _________________________________________________________ e-mail:_______________________________ Phone:___________________________ Fax:_________________________ Website:_________________________________ Signature__________________________ Date:_____________________________ Please make check payable to the Metropolitan Washington Council of Governments 777 N. Capitol Street, Suite 300, Washington, DC 20002 ATTN: Douglas Franklin. Send logo to email@example.com in high resolution for quality reproduction. Fax signed form to (202) 9623203. Contact Douglas at (202) 962-3792 with any questions. 7 SPONSORSHIPS Commuter Connections gained both monetary and in-kind sponsorships from a variety of organizations in the Washington metropolitan region. The following is a list of sponsors who graciously donated to the Bike to Work Day 2008 event: Top Level Sponsors: City Bikes Commuter Connections Crystal City BID goDCgo.com - DDOT and Downtown BID HSBC Bank ICF International WABA Other regional sponsors: Bike and Roll bikes@vienna Breezer Cannondale Cannondale Capital Crescent Trail DC Lottery GeoEye Honest Tea Jamis Bicycles Jandd Mountaineering Kryptonite Local Motion OnGuard Peak Racks Potomac Pedalers REI Serfas The Bicycle Escape Timbuk2 ToPeak VPSI Inc. Whole Foods 8 HIGHLIGHTS FROM AREA "PIT-STOPS" Alexandria: Despite the rain, commuters traveling by bicycle were undeterred, stopping by the Alexandria Bike to Work Day pit stop to enjoy free food and beverages, complimentary maintenance services, exhibitor information, and the chance to win various free prizes. On Friday, May 16, in recognition of national Bike to Work Day, Alexandria and the entire DC area celebrated and promoted bicycle commuting as an affordable, efficient, and environmentally-friendly way of getting to work. Thousands of area commuters, many for the first time, rode their bikes to work to demonstrate that the region's transportation network makes bicycling a feasible travel option. Organized by the Washington Area Bicycle Association, the event featured 25 pit stops in Virginia, Maryland and the District of Columbia where bicyclists could stop and relax and listen to various speakers. Many bicyclists then joined "commuter convoys" headed for a rally at Freedom Plaza in the District. In Alexandria this year, nearly 250 cyclists, just over half of registrants, converged on Market Square between the hours of 6:30 and 8:30 a.m. to participate in the festivities. Councilman Rob Krupicka and Vice Mayor Del Pepper, as well as city Manager James Hartmann and Transportation & Environmental Services director, Rich Baier, were at the Market Square pit stop to welcome bicycle commuters and assist with raffling prizes. City leaders stress their commitment to events like Bike to Work Day as a way to introduce more commuters to bicycling – a transportation option that is clean, quiet, efficient and is much less costly than driving to work. AOL: Over 100 riders came to the company sponsored pit stop. AOL provided prizes and giveaways as well as a bike donated by the local bike shop. Arlington: Over 800 riders registered for the event at Rosslyn Gateway Park. Bethesda: With a record 575 registered participants, the Bethesda Bike to Work Day was a tremendous success! Actual on-site attendance was around 250. Delegate Bill Bronrott served as the official Bike to Work Day emcee. He did a great job keeping the event program flowing smoothly, as there were many prizes to raffle, proclamations to read, and awards to present. A DJ entertained the crowd between all of the dignitary speeches and presentations. Proclamations from Montgomery County and the State of Maryland were read by County and State officials. Dignitaries present were: Maryland State Comptroller Peter Franchot; Delegate Susan Lee; Richard Hoye (representing Councilmember Duchy Trachtenberg); Michael Jackson, Director of Bicycle and Pedestrian Access, Maryland Department of Transportation Food and refreshments were donated from many different Bethesda businesses. Prize winners were announced every few minutes – close to 50 prizes were donated and raffled off through free random drawings of tickets. Prizes included various gift certificates, bike accessories, and a bicycle donated by Griffin Cycle. Several businesses were provided tables with representatives at the event, informing attendees of their services and products. 9 Delegate Bronrott also helped present Bethesda's Fourth Annual Bicycle Commuter Spirit Awards. This year's Most Committed Bicycle Commuter went to Ray Heinsman, of Gallagher & Associates, for biking to work year round, rain or shine, for the past seven years. Longest Distance Commuted By Bike went to Rick Arrowsmith, of GE Healthcare Financial Services, for regularly biking over 23 miles each way, to and from work. Bike to Work Day event partners included: City Bikes, R.E.I. College Park, Zipcar, Spring Mill Bread Company, Whole Foods Market, Bethesda Bagels, Honest Tea, HSBC Bank and Royal Fitness. Sponsors included: Ben & Jerry's, California Tortilla, City Bikes, Gifford's Ice Cream and Unity Woods Yoga. Bowie Town Center and Bowie Old Town: Once again this year, the City of Bowie had two (2) pit stops: Bowie Town Center; and, Old Town Bowie. At the Bowie Town Center pit stop, 42 participants preregistered and five (5) "walk-ups" enrolled. Due to the rainy weather, only 14 riders attended the event, a participation rate of approximately 30%. At the Old Town Bowie pit stop, 23 folks preregistered, but only one (1) rider attended. Biking materials and maps were distributed at both pit stops. Thanks are extended again this year to the Simon Property Group for donating all of the food and beverages at the Bowie Town Center pit stop. Drinks and food for the Old Town Bowie pit stop were contributed by: the Bowie Wild Bird Center; Boyd Campbell/Century 21 Realty; Dunkin' Donuts at the Shoppes at High Bridge; and TJ Elliott's Restaurant. Honest-T of Bethesda donated a variety of their flavored tea drinks to the Bowie pit stops. All of these donations were very much appreciated. College Park: The steady rain failed to dampen the spirits of riders at the College Park pit stop. Sixty-three riders enjoyed the festivities at City Hall. City of College Park and University of Maryland staff managed the pit stop. Members of the City's Committee for a Better Environment helped staff the event and sponsored the purchase of coffee. The Bagel Place donated bagels, My Organic Market donated fresh fruit and water, Honest Tea donated tea, and REI donated water bottles and bike tune-ups. The Prince George's County Department of Public Works and Transportation, the University of Maryland University Police, and the Maryland-National Capital Park and Planning Commission provided bike safety tools and tips, as well as information on new trails in the planning process. The University Police's Operations Trailer provided shelter from the rain. Riders had the opportunity to test out the bike rack on a Shuttle UM bus. The highlight of the morning was a visit from Michael Jackson, the bicycle coordinator for the Maryland Department of Transportation. Distinguished guests included College Park City Council Members Mary Cook, Jack Perry, and Patrick Wojahn. Crystal City: The event was hosted by the Crystal City BID with over 340 riders who registered for the event. DC Freedom Plaza: The rain did not stop the commuters from riding down to Freedom Plaza in 08. The total number of registrants for Freedom Plaza was 1,354 and it seemed as though about 70% of those registered showed up the day of. The pit stop was advertised to be open from 8:00am to 9am, but riders began rolling in around 7am. 10 Riders were treated to free coffee and donuts provided by Dunkin Donuts. There was plenty of fruit, bagels, and water. After riders picked up their Bike to Work Day t-shirt and water bottle they could grab a raffle ticket from one of the City Bikes Employees. In addition to providing raffle prizes City Bikes also provided two mechanics for quick tune- ups. SAMS were on hand to help with the cleanup. There was a full schedule of speakers at the stage. The PA system was powered by bicycle powered generators loaned to pit stop by American University and the filler for the space between speakers with a DJ from 94.7 fm and everyone's favorite singing bike group, the Tune-Ups. The guest speakers included Council Members Jim Graham, Muriel Bowser, Tommy Wells, Mary Cheh, Kwame Brown, Director of the Department of Transportation Emeka Moneme, Kevin Mills of Rails to Trails, Don Zimmerman of ICF Consulting, Phil Mendelson of COG, and Nick Ramfos of Commuter Connections. Riders also had a plethora of tables visit. Freedom Plaza featured tables from Rails to Trails, League of American Bicyclists, Kryptonite, Zip Car, Honest Tea, ICF, HSBC, The Coalition for Smarter Growth, and City Bikes. Fairfax County – Fairfax Corner: In spite of the weather forecast (cool temperatures and an annoying consistent drizzle), our Fairfax Corner pit stop was a success with close to 60% of the registered riders checking in and picking up their "T' shirts. This year, the pit stop was co-managed by REI (Fairfax Store) and the Fairfax County Department of Transportation. Riders were greeted with coffee, bagels, donuts, fruit, and ice tea and lots of freebees. A Fairfax Connector bus was on site with hands on demonstrations on how to load your bike on a bus bike rack. Chairman of the Fairfax County Board of Supervisors, Gerry Connolly, stopped by and greeted riders, discussed the Board's Comprehensive Bicycle Initiative, and unveiled the new Fairfax County Bicycle Route Map (made available at all pit stops within the county on Bike to Work Day). Gifts, generously donated by many stores and manufacturers were raffled off to the participants and helped make the morning a big success. Our 2008 sponsors included: REI, HSBC Bank, Wegmans, California Pizza Kitchen, Starbucks, Kryptonite, Honest tea, City Bikes, the Peterson Company, and Fairfax County Department of Transportation. Fairfax – University Mall (GMU): A total of 137 riders registered for the event held at University Mall by George Mason University's Fairfax campus. Oasis Bike works offered free bike adjustments for riders and Brion's Grill provided food for the pit stop. There was a Traveling Bicycle Museum showing bicycling over a 70 year span. Frederick: TransIT participated in the annual Bike to Work Day celebration on Friday, May 16, by offering free rides on TransIT Connector and Shuttle buses to cyclists who combined biking and riding public transportation. The Frederick pit stop had a 90% increase in registrations for this year's event! And despite the rainy weather, 65 bicycle enthusiasts - including City and County officials - celebrated the benefits of biking to work. Local sponsors joined in the event and provided free food, coffee, give-aways, and a free bike. Reporters from the Frederick News-Post and Frederick.com provided coverage of the event. 11 Hyattsville: Over 60 riders attended the pit stop and many more passed by en route to the Freedom Plaza pit stop. Indian Head: On Friday, May 16th, the Tri-County Council for Southern Maryland in cooperation with In cooperation with: Charles County Government, The Town of Indian Head, and the Naval Support Activity South Potomac. An official ceremony was held which included the members of the The Henry E. Lackey AFJROTC (Tsgt (Ret) Matthews, Right Guard: Dami Williams U.S. Flag: Larry Holmes, MD Flag: Amber Pate, Left Guard: Adrian Hudson-Odoi), Information on Bike to Work Day was given to the audience by Delegate Peter Murphy, Charles County Commissioner Vice President, Dr. Edith J. Patterson served as the official host and also presented a proclamation to the Tri-County Council for Southern Maryland where the Charles County Commissioners recognized May 12 – May 16 as Bike to Work Week and that biking to work is healthy and environmentally sustainable alternative to drive alone commuting. Mayor Dennis J. Scheessele of Indian Head and Commander Weaver from the Navy Support Activity South Potomac also supported the event and the activities surrounding Biking to Work. Third Graders from Indian Head Elementary School and Sixth Graders from General Smallwood Middle School participated by studying curriculums from Clean Air Partners and speaking with Ms. Rebecca Davis at the Session. The students were also given instructions from CCSO Community Policing Team B of the Charles County Sheriff's Department on Bicycle Safety. Seniors and members of the disabled community were given information on wellness activities, including demonstrations by the Indian Head Senior Center on exercising and dancing. Displayer's were: Charles County VanGO, Indian Head Senior Center, American Red Cross, Spring Dell, Southern Maryland Blue Crabs Baseball, Washington Area Metropolitan Transit Authority (WMATA), Tri-County Council for Southern Maryland, the USO of Metropolitan Washington. Leesburg: The Leesburg Pit Stop continued its steady rate of growth with 252 pre- registered bicyclists this year. Some 113 riders braved the early morning rain and visited the pit stop between 6:00 a.m. and 9:00 a.m. Upon arrival, riders received a pair of Bike to Work Day socks, light breakfast and the opportunity to register for several local raffle prizes, including restaurant gift cards, fitness center passes and a grand prize bicycle. A local Starbucks provided coffee. VDOT provided water and granola bars. Loudoun County Commuter Services purchased and served breakfast pastries, fruit, juices and water. The pit stop also featured a demonstration of electric bicycles. Additionally, an organizer for Le Cirque du Cyclisme, which was held in Loudoun County this year, was on hand to thank riders and share information. Plum Grove Cyclery was available to assist bike riders with minor adjustments and to show off their grand prize bike, which was won by a Loudoun County government employee. During the weeks prior to the event, the bike was displayed at the Loudoun County Government Center. The display and colorful Bike to Work Day banner helped generate interest in the event. North Bethesda: Even though the weather did not fully cooperate the North Bethesda pit stop had over 150 enthusiastic and energetic bikers begin arriving promptly at 6:30 a.m. in 12 the rain. Our host, U.S. Nuclear Regulatory Commission, graciously assisted the pit stop crew and made it another successful Bike to Work Day. There were 2 winners for the North Bethesda Hero Cyclist Award. Dana Miller, our "zen" bicyclist, travels 12 miles each way 5 days a week. She is a true believer in cycling, even planning a bike excursion in Alaska over the summer. Our 2nd winner, Suzanne Carter, is a dedicated cyclist that rides in any type of weather. She rides 5 days a week also and her daily round trip is 16 miles. Our congratulations to both winners! A great continental breakfast with dj music was ready for all riders and participants. They could even sign up for a quick massage to get the kinks out (which was very popular of course). Each registered rider received a free T-shirt, bike bag, eco-friendly pen, water bottle and many bike maps. REI bike techs were on hand to provide free safety bike checks. The prizes were donated by area businesses and raffle winners were called every 15 minutes. From gift certificates to bike helmets, all the bikers were eagerly awaiting the announcement of the grand prize winner, Ms. Kimberly Tene, the recipient of a brand new bike! She has completely outfitted her bike with a basket and saddlebags and rides it to and from work. She happily remarked, "It is so much nicer than my old bike!" The North Bethesda pit stop crew would like to thank Nancy Floreen, County Council member, for presenting awards to the "heroes" and Ms. Tene. A "Thank you" went to all our sponsors - they each received a Certificate of Appreciation from the staff of North Bethesda TMD for their contributions for our pit stop. NIH: The NIH Bicycle Commuter Club drew 465 registered riders—the strongest showing yet at its Bike to Work Day pit stop. This represented an increase of about 35 percent from last year's participation totals. NIHBCC organizers attribute the high participation levels to higher gas prices, as well as to a seminar in April sponsored by the club and the NIH Division of Amenities and Transportation Services, ORS. ORS staff and NIHBCC members answered questions about how NIH'ers can get started with bike commuting, including packing clothes for the workday, showers and bike parking on campus, mentors who can share routes, bike to Metro rail/bus commuting and safe cycling resources. The event packed a conference room with over 100 potential new bike commuters attending. NIH had three Bike to Work Day pit stop sites, to facilitate participation by employees who work at satellite facilities: Building 1 on the main campus, Rockledge Drive and Executive Blvd. Many employees attended other WABA pit stops and identified NIH as their employer during registration. Despite drizzle throughout the morning, 246 registered riders showed up at the Building One site with their bikes. Among those were several newcomers who completed their first commute to NIH. The total round-trip mileage logged by bike that day to NIH locations was 2,966 miles—an average of 12 miles per rider! Margarita Valencia of NIMH commuted for the first time from her Mt. Pleasant neighborhood with the help of friend and colleague Jerry Overman of the Clinical Center. Valencia said she will continue bike commuting and agreed that it helped a great deal to have someone show her how to get started. For Nona Colburn of NIAMS, attending the 2008 BTWD was the culmination of several 13 goals. Her New Year's resolution for 2007 was to make her 4-mile round-trip commute every day of that year by bike. She missed only one day of bike commuting due to a severe ice storm. She cycled through 14-degree temperatures, snow, rain and sleet to meet her goal and lost 20 pounds in the process. Colburn's enthusiasm for fitness is infectious: Two of her coworkers have tried bike commuting after hearing her story. "I can't say enough about it to encourage others to try it," she said. "I feel so much better having lost weight. I don't have to spend money on gas and a gym membership. It takes me less time to get to work on a bike than in a car, plus I'm more awake and alert when I arrive." Nearly tied for the title of longest bike commute were James Nagle of NINDS with 46 miles from Reston, Va., and Steven Rubin of FDA with 45 miles from Buckeystown, Md. The third longest route to campus probably belongs to Phil Snoy of FDA, who biked 22 miles each way from Poolesville. He calculated that with gas approaching $4 per gallon, each day he bikes to work saves him $6. "It only takes me 30 minutes longer to get to NIH by bike than it would in a car. Plus I'm getting into better shape and saving money," Snoy said. Reston: Nearly 500 people registered for the Reston pit stop. Despite the light rain, approximately 270 cyclists attended. Fairfax County Hunter Mill District Supervisor Cathy Hudgins rode her bike to the event and greeted the cyclists. Reston Association Director Robin Smyers also said a few words and helped with the raffle. A-1 Cycling and The Bike Lane of Reston provided mechanical support. Great Harvest Bread, Whole Foods Market, and Starbucks provided food and drinks. HSBC gave a generous cash contribution to help fund the cost of the large tent used for the event, which was shared with the Greater Reston Art Center's (GRACE) Northern Virginia Fine Arts Festival held on the following weekend. Other local sponsors included the Reston Town Center Association, The Reston Bike Club, Fairfax Advocates for Better Bicycling, Friends of the W&OD Trail, and the Reston Association. Rockville: Once again this year the City of Rockville had two pitstops, one at the Fallsgrove Transit Center and the other on the plaza in front of the new library in the Rockville Town Center. The Town Center pitstop was moved this year to help celebrate its opening. Despite the rain, each of the pitstops had 52 riders that were greeted with hot coffee from Starbucks, bananas from Whole Foods, bagels and juice. In addition, the Town Center stop had a brunch casserole that was donated by La Tasca. Everyone enjoyed the food and were especially grateful for the large tent in Town Center and the use of the transit facility in Fallsgrove. The City had many volunteers including the City staff and the Rockville Bike Advisory Committee members. Silver Spring: Over 248 of the 340 registrants signed in for the 2008 Discovery Pit Stop. There were probably another 50 people that attended that did not register. Discovery Communications was the host site for this event and contributed not only time and staff to make this event successful, but also donated one of the Grand Prizes Trek bicycle for the event. A second Grand Prize of a Trek bicycle was donated by The Bicycle Place. Discovery also gave us fanny packs for our "Goody Bag" which included an athletic towel and several bicycle route maps provided by Commuter Services. 14 Keynote speaker was Arthur Holmes, Director of Montgomery County's Department of Public Works and Transportation. Sande Brecher, Administrator, Montgomery County Commuter Services was the MC for Bike to Work Day event. Bicycle registration was once again handled by the Montgomery County Police with 25 people registering their bikes. Music was provided by JR of Ultimate Entertainment. Throughout the event we did Bicycle Trivia questions to give prizes away and also conducted random drawings for prizes. Prizes were donated from the following companies: Discovery Communications, Commuter Services, City Bikes, The Bicycle Place, AFI Silver Theatre and Cultural Center. Prizes ranged from bicycle locks to gift certificates to local theaters to a travel bag. Most prizes were bike related. Other Donations were also provided by the following companies: Whole Foods Market, Honest Tea and Caribou Coffee hosted a "Coffee Tent" with Coffee, Iced Coffee and Tea. Food was provided by Montgomery County Commuter Services. There were several Bikes on Bus demonstrations by Montgomery County Ride On. Outreach for the event: • Three "Over the Road" Signs • Email and Letter to Silver Spring employers and Chamber Members with Posters and Palm Cards • 1 Banner (Week of event at Discovery) • Silver Spring Regional Service Center leaders message • Commuter Services Website • Commuter Connections outreach • Palm Cards in Take One Racks at City Place Mall, the Silver Spring Redevelopment Office and the Commuter Express store. Springfield: The Fairfax County Department of Transportation sponsored and staffed the Springfield pit stop. Located at Franconia-Springfield Metro Station, we had lots of people show up despite the rain. Placing our booth in such a high traffic area definitely spreads the word about biking to work. Many thanks to the volunteers and the local sponsors: Greater Springfield Chamber of Commerce, Springfield Mall, The Bike Lane, Wegman's, VDOT, FABB, City Bikes, Honest Tea, Kryptonite, HSBC Bank, and Metro. Sterling: The Sterling Pit Stop grew by 62 pre-registrants this year, bringing the 2008 total to 254. While the rain kept some of the pre-registrants away, more than 120 stopped by for t-shirts, refreshments, giveaways and the opportunity to win several raffle prizes between 6:30 a.m. and 9:00 a.m. For the fifth consecutive year, Orbital Sciences Corporation hosted the Sterling pit stop along the W&OD Trail. Orbital provided an assortment of pastries, fruit, and beverages. Orbital dedicated three staff members to help before, during and after the event. VDOT provided water and granola bars. Loudoun County purchased coffee and some additional pastries. Andrea McGimsey, a member of the Loudoun County Board of Supervisors was present to thank riders for participating and to assist with the raffle. All riders who stopped in Sterling were given a pair of Bike to Work Day socks, and the opportunity to register for several local raffle prizes, including restaurant gift cards, fitness center passes and a grand prize bicycle. Bicycle Outfitters was on-site to assist with minor bike adjustments and repairs, and to show-off the grand prize bicycle, which was won by an employee from 15 Rockwell Collins. LA Fitness returned to the site for a second year, offering passes and giveaways as well. In spite of wet weather, it was a particularly successful event for Loudoun County, with Orbital Sciences winning this year's employer challenge. Tyson's Corner: The pit stop was held at the Booz Allen Hamilton office building on Greensboro Drive. There were 95 registrants for the event. Vienna: For the 319 registered for the event there were over 200 that attended the pit stop. Whole Foods donated staff time and food for riders and bikes@vienna (also a pit stop manager) donated bicycle gear and performed bicycle checks. The convenience of the location, right next to the Washington and Old Dominion Trail, helped in attracting riders. White Oak/FDA: Twenty of the 37 registrants signed in for the 2008 Discovery Pit Stop. There were probably another 5 people that attended that did not register. Registrants enjoyed light refreshments of coffee, water, oranges, bananas and muffins. FDA was the host site for this event and contributed time and staff to make this event successful, Bicycle registration was once again handled by the Montgomery County Police with 7 people registering their bikes. Throughout the event we did Bicycle Trivia questions to give prizes away and also conducted random drawings for prizes. Prizes were donated from the following companies: Commuter Services, City Bikes. Prizes ranged from bicycle locks to gift certificates to a travel bag. Most prizes were bike related. Other Donations were also provided by the following companies: Whole Foods Market, Freshfield's Market, and Honest Tea. Food was provided by Montgomery County Commuter Services. Outreach for the event: Email and Letter to Silver Spring employers and Chamber Members with Posters and Palm Cards; 1 Banner (Week of event at Discovery); Commuter Services Website; Commuter Connections outreach; Palm Cards in Take One Racks at Silver Cycles in Montgomery Hills 16 EMPLOYER PARTICIPATION The following Employers had 5 or more employees registered for the event: *The winner of the Employer Challenge for a free Lunch was Orbital Sciences. Federal Employers Bureau of Labor Statistics Equal Employment Opportunity Commission Federal Aviation Administration Federal Communications Commission Federal Election Commission Federal Highway Administration Federal Trade Commission Food and Drug Administration Foreign Service Institute General Services Administration Internal Revenue Service Library of Congress NASA National Archives National Capitol Planning Commission National Institutes of Health National Labor Relations Board National Park Service National Zoological Park Naval Research Lab NOAA Office of Management and Budget Securities and Exchange Commission Smithsonian Institution US Air Force US Army US Coast Guard US Department of Agriculture US Department of Commerce US Department of Customs US Department of Energy US Geologic Survey US Department of Health and Human Services US Department of Homeland Security US Department of Justice US Department of Labor US Department of the Interior US Department of Transportation US Environmental Protection Agency US Government Printing Office US House of Representatives US Housing and Urban Development US Navy US Nuclear Regulatory Commission US Patent and Trademark Office US Peace Corps US Postal Service US Senate USAID State and Local Governments Arlington County Charles County City of Alexandria City of Bowie City of College Park City of Falls Church City of Frederick City of Gaithersburg City of Hyattsville City of Rockville City of Vienna DC Council Fairfax County Frederick County Loudoun County Montgomery County Prince George's County State of Maryland (including MDOT, MTA and others) State of Virginia (including VDOT and VDRPT) Town of Leesburg 17 Private/Non-Profit Sector Employers AARP Accenture Alliance to Save Energy American Trucking Associations Anteon AOL LLC Arnold & Porter ASHA AT&T Baker Botts Boeing Booz Allen Cable News Network Calvert Group Cambridge Systematics CEB Congressional Quarterly Corporate Executive Board CSC DC Bicycle Courier Association Digital Paper Corporation Discovery Communications Downtown DC BID EDAW Fannie Mae FBR Four Seasons Hotel Fox 5 Friends of the Earth GeoEye Human Genome Sciences IADB ICF International International Monetary Fund L-3 Titan League of American Bicyclists Linowes & Blocher Lockheed Martin Marriott Metropolitan Washington COG Mitreteck Systems National Cancer Institute National Geographic Society National Wildlife Federation NatureServe Navy Federal Credit Union NBC4 Northrop Grumman NPR NRECA Orbital Sciences PEPCO Public Broadcasting Service Quest Diagnostics Qwest Communications Rails to Trails Conservancy RAND Corporation Raytheon Rockwell Collins SAIC Sallie Mae SCS Engineers Sitesafe Smith Barney Social & Scientific Systems Sprint SRA International Suburban Hospital Torti Gallas and Partners U.S. News & World Report Verizon Wegman's Westat Whole Foods Market Willard IC Wilmer, Cutler and Pickering World Bank World Wildlife Fund Universities and Colleges Catholic University Galludet University George Mason University George Washington University Georgetown University Marymount University Montgomery College NOVA Community College Strayer University University of Maryland University of Virginia Virginia Tech University 18 RADIO ADVERTISING & MEDIA COVERAGE Commuter Connections, through its contractor developed and implemented the radio advertising and marketing campaign for the event. Radio Buy The BTWD Radio spot aired prior to the event on The Globe 94.7 FM (WARW) and WMAU 88.5 FM. BTWD Media Coverage: There were a total of 64 outlets pitched; including print, radio, television and blogs. About 30% became placements. Print Washington Times: http://www.washingtontimes.com/news/2008/may/13/cyclistsgear- up-for-bike-to-work/ Washington Times: http://washingtontimes.com/apps/pbcs.dll/article?AID=/20080513/METRO/63196 649/10 Washington Post: http://www.washingtonpost.com/wpdyn/ content/article/2008/05/15/AR2008051503838_p Washington Post Express: http://www.readexpress.com/read_freeride/2008/05/tuesday_fit_navigate_dcs_bi ke_to_work_da.php Loudoun Times Mirror: http://www.loudountimes.com/news/2008/may/14/celebrating-pedal-power/ Radio WARW 94.7 The Globe WAMU FM 88.5 (NPR) Online/Calendars/Blogs http://www.washingtonpost.com/wpdyn/ content/article/2008/05/14/AR2008051403630.html http://blog.washingtonpost.com/getthere/2008/05/this_is_bike_to_work_day.html http://www.farmfreshmeat.com/2008/05/bike-to-work-day-tomorrow.html http://www.fabb-bikes.org/blog/blog.html http://cyclejerk.blogspot.com/2008_05_01_archive.html http://jcnemecek.com/grosvenor/?P=159 http://www.cbn.com/CBNnews/376756.aspx?option=print http://dcist.com/2008/03/10/registration_fo.php http://dcist.com/2008/05/16/morning_roundup_259.php http://greenerloudoun.wordpress.com/2008/05/03/loudoun-county-hosts-freebike- to-work-day-on-friday-may-16/ http://www.gazette.net/stories/051508/frednew165359_32359.shtml http://gazette.gmu.edu/articles/11993/print http://www.more-mtb.org/forum/showthread.php?t=11286 19 http://dc.about.com/od/bicycling/a/BiketoWorkDay.htm http://dcrainmaker.blogspot.com/2008/05/bike-to-work-day.html http://www.onearth.org/blog/whats-happening-on-earth/gear-up-for-bike-to-workday http://chappleanc.com/public/index.php/2008/05/03/bike_to_work_on_may_16 http://newsroom.dc.gov/show.aspx/agency/ddot/section/2/release/13629 http://www.gazette.net/stories/052108/silvnew213643_32380.shtml http://www.gazette.net/stories/052108/poolnew212221_32363.shtml http://blacknell.net/dynamic/2008/05/16/friday-notes-bike-to-work-edition/ http://www.washingtontimes.com/news/2008/may/13/cyclists-gear-up-for-bike-towork/ http://www.fabb-bikes.org/blog/blog.html http://www.washingtonpost.com/wpdyn/ content/article/2008/05/15/AR2008051503838.html http://washcycle.typepad.com/home/2008/05/new-bike-commut.html http://www.commuterpageblog.com/2008/05/bike-to-work--2.html http://sportstalk980.com/script2/print.php?page=/pages/stationevents980.html&ar ticle_id=3568730&feed_id=146588 http://textilesandbicycles.wordpress.com/2008/05/07/ride-a-bike-ride-it-good http://washcycle.typepad.com/home/2008/05/a-final-push-fo.html http://www.businessandmedia.org/printer/2008/20080516160948.aspx (with video) http://washcycle.typepad.com/home/2008/05/bike-to-work-da.html http://city-bikes.blogspot.com http://nylonthread.blogspot.com/2008/05/i-registered-for-dc-bike-to-work-day.html http://www.umd.edu/fyi/index.cfm?id=18101 http://www.loudountimes.com/news/2008/may/14/celebrating-pedal-power/ http://cityfitnessgym.blogspot.com/2008/05/bike-to-work-day-may-16.html http://www/haloscan.com/comments/rllayman/8696183821556254416 http://washcycle.typepad.com/home/2008/05/ucoming-waba-ev.html http://www.washingtonpost.com/wpdyn/ content/article/2008/05/09/AR2008050902803_pf.html http://whygentrify.com/2008/05/13/bike-to-work-day-this-friday-may-16-nationalbike- registry-info/ http://www.readexpress.com/read_freeride/2008/05/tuesday_fit_navigate_dcs_bi ke_to_work_da.php http://www.readexpress.com/read_freeride/2008/05/tuesday_fit_trail_blazer_ridin g_high_not.php http://www.bikeleague.org http://cao.house.gov/press/EEDAILY-20080415.shtml Television http://www.cbsnews.com/stories/2008/05/16/opinion/smith/printable4103259.sht ml http://www.businessandmedia.org/printer/2008/20080516160948.aspx Getting to Work Without Gas http://abcnews.go.com/print?id=3699613 http://video.nbc4.com/player/?id=252074 http://www.nbc4.com/traffic/16288404/detail.html http://www.nbc4.com/print/16288404/detail.html http://cbs42weather.blogspot.com http://city-bikes.blogspot.com/2008/05/wtop-bike-to-work-day-video.html 20 http://www.wtop.com/?nid=30&sid=1406464 News Channel 8 Live Tonight Bike to Work Day Promotions 94.7 WTBG-FM (The Globe) • 57 Bonus/PSA :60 Radio Spots • Bike-to-Work Day Promotion- 2 week promotion supported by 30 promos • "Bike to Work Day Crew" participated in the event at Freedom Plaza • Online contest –People who registered for the event through the Globe website had a chance to win a bike or eco-friendly prize • On-air interview before the event 21 PROCLAMATION April 16, 2008 NATIONAL CAPITAL REGION TRANSPORTATION PLANNING BOARD 777 North Capitol Street, N.E. Washington, D.C. 20002-4239 PROCLAMATION ESTABLISHING MAY 16, 2008 AS BIKE TO WORK DAY IN THE METROPOLITAN WASHINGTON REGION WHEREAS, Bicycle commuting is an effective means to improve air quality, reduce traffic congestion and noise, and conserve energy; and WHEREAS, Bicycle commuting benefits both employees and employers through better employee health and fitness; reduced commuting, parking, and health care costs; lower employee absenteeism and turnover; and increased employee productivity; and WHEREAS, increasing numbers of businesses have installed bicycle parking and other commute facilities to help employees and customers commute by bicycle; and WHEREAS, the National Capital Region Transportation Planning Board through its Commuter Connections program promotes bicycling through its Employer Outreach project; and WHEREAS, the month of May is "Clean Air Month" to promote air quality, and May 12th to the 16th is also national Bike To Work week, to promote bicycling as a viable means of transportation to and from work; NOW, THEREFORE, BE IT RESOLVED THAT THE NATIONAL CAPITAL REGION TRANSPORTATION PLANNING BOARD: 1. Proclaims Friday, May 16, 2008 as Bike To Work Day 2008 throughout the Washington metropolitan region; and 2. Encourages TPB member jurisdictions to adopt similar proclamations in support of the event. 22 MARKETING MATERIALS Downtown Dc Circulator Bus Ad Vinyl Banners 23 Posters 24 Rack Cards 25 BTWD T-Shirt The sponsorship funds were used to print 7,000 color T-shirts for the event. 26 Pictures and additional Promotional items College Park 27 Fairfax Corner 28 Springfield 29 30 31
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Michael Della Penna | February 14, 2013 | Comments
Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward.
It's one of the biggest days of the year and it has been called a de facto American national holiday - Super Bowl Sunday. As the most watched sporting event in the world, advertisers clamor for the opportunity to establish awareness for their brand and to tout their wares in front of millions of sports fans. With an estimated reported cost of between $3.7 and $4 million for a :30 ad placement, marketers view this precious time as an investment, and, as such, often take a more diligent approach to assure they make a lasting impression. But why all of this hyper-attention and coordination just for the Super Bowl - shouldn't it be extended to all marketing efforts, regardless of budget throughout the year? With that in mind, here are my top six Super Bowl lessons to use throughout the year regardless of the size, scope, or budget associated with your own marketing effort.
While sports can often teach us a lot of life lessons including the importance of leadership, teamwork, and sportsmanship, the Super Bowl advertising ecosystem offers many lessons as well. The intensity of Super Bowl marketing requires brands to be hyper-disciplined, and to carefully plan, coordinate, integrate, and orchestrate messaging to drive success. Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward. Use these lessons well as you look across your own organization and efforts and I'm sure you too will succeed.
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Michael Della Penna is an digital marketing veteran, entrepreneur, and visionary currently serving as CEO of Invisible Media, a next-generation mobile data, decisioning, and marketing automation platform. Prior to joining Invisible Media, Michael was the senior vice president of emerging channels at Responsys. His responsibilities included spearheading the overall strategic direction, M&A efforts (including the acquisition of PushIO), partnerships, and solution offering across key digital channels including social, mobile, and display. Before joining Responsys, Michael founded Conversa Marketing, a full-service email and social CRM agency that helped brands ignite conversations and cultivate relationships with customers across the social Web. Conversa Marketing, was acquired by StrongView in 2010. Before branching out on his own, Michael served as CMO for Epsilon. At Epsilon, Michael helped grow and transform the company from a database provider to a multi-channel marketing services powerhouse in just three years. Michael's other key leadership roles include CMO at Bigfoot Interactive, vice president of strategic development at CNET Networks, Inc., and vice president of marketing at ZDNet. Michael has been named to BtoB Magazine's 100 Most Influential People in Business-to-Business Marketing five times and received a BBA and an MBA from Hofstra University.
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Market Open: Hang Seng seen higher on positive US data
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Hang Seng is likely to follow the US market and open higher after the world's biggest economy ended last week on a positive note, with upbeat employment data. Yet any gains could be capped as investors may continue to take profit as the gauge hovers around a 19-month high.
Transport stocks could come under selling pressure on Monday after the Chinese government said it would make public transportation account for 60 per cent of all motor vehicle use in towns and cities.
Geely (0175.HK) said auto exports has exceeded 100,000 units in 2012, up 164 per cent from a year earlier. China Minsheng Bank (1988.HK) said it plans to set up a investment banking unit in Hong Kong but further details are not yet available as the bank seeks government approval.
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For their annual "beer connoisseur's twist to Groundhog Day," Pisgah Brewing plans to have 17 taps flowing, with seven of its own beers and 10 guest beers.
Furry Friends Film Fest returns
Furry Friends Film Fest may sound like something that happens at Comic-Con. However the event, now in its third year, is actually a fundraiser for the Blue Ridge Humane Society.
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Whole Foods, Pisgah Brewing team up for beer dinner
When Whole Foods Market opened late last summer on Tunnel Road, the company said that in joining a beer city like Asheville, it would bring its A-game. Of course, that implies a comprehensive beer selection, complete with growlers to go. But what sets the Tunnel Road store apart from other Whole Foods stores across the […]
Asheville Council considers incentive deals with White Labs, Highland Brewing, Tutco Farnam
At their next meeting on Jan. 27, Asheville City Council members will consider economic incentive deals with White Labs, Highland Brewing and Tutco Farnam. Before voting, Council will hold public hearings to solicit feedback. Here are details on each proposed deal: White Labs A leader in the fermentation sciences industry, White Labs specializes in creating yeasts […]
Asheville Wing War approaches its fourth year of competition
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American Homebrewers Association rally comes to Wicked Weed Funkatorium, Jan. 17
Part of a national series of American Homebrewers Association Rallies (other upcoming rallies are scheduled at places such as Magnolia Brewing Co. in San Francisco and Saint Arnold Brewing Co. in Houston, Texas), the event is intended to give homebrewers an opportunity to check out local breweries and connect with other beer enthusiasts and brewers in their area.
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plus January tea events.
In latest TV appearence, Frommer credits artists for river district's vibrancy
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Funky, not fancy: The Lazy Diamond stakes a claim downtown
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Breaking: White Labs Inc. will expand the Asheville beer/wine scene
Less than 10 days into 2015, we have our first huge announcement on the beer scene: White Labs Inc. is building a new facility in Asheville. The company, known best for being "a world leader in fermentation sciences for the brewing and winemaking industries," is acquiring a 26,000-square-foot building at 172 Charlotte St.
Coats for pints: Asheville Brewing launches instant coat drive
With temperatures tonight expected to dip into the negatives with wind chill, Asheville Brewing Company has issued a challenge to other local breweries: Let's start an instant coat drive!
Frommer responds to criticism of 'Good Morning America' interview about Asheville
Responding to a torrent of local criticism over comments she made recently on "Good Morning America" about Asheville, Pauline Frommer says the TV segment was a matter of good intentions gone awry.
Asheville Brewers Supply changes hands
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Beer Scout: The beer scene in '15
Will Cigar City be Asheville's newest brewery? Will New Belgium be open for tours by the end of the year? What brewery has a surprising expansion up its sleeve? While the answers to some of the biggest beery questions for Asheville are elusive this early in 2015, one thing's for certain: We have another big year […]
Q&A with MetroWines' womencentric beer program pioneer Anita Riley
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Frommer on 'Good Morning America': Asheville is 2015's No. 1 travel destination
"Good Morning America" ushered in the new year with a Jan. 1 segment touting Asheville as the No. 1 destination in the country to visit in 2015.
Beer Scout: New Belgium's year-end update
Giant brewhouse tanks rolling through the streets of Western North Carolina are nothing new. Oskar Blues shipped in plenty of large ones to its space in Brevard, and Sierra Nevada closed roads from the coast to the mountains bringing its tanks into Mills River. However, when New Belgium brings in its oversized brewhouse and fermentation vessels, […]
Video: UNC-TV takes viewers on a tour of Sierra Nevada's new Mills River brewery
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Our special coverage of the closest race for years
Meet Malaysia's first female mixed martial artist
Brennan O'Connor | 31 May 2013 14:27 GMT
Meikhtila, Myanmar - Relations between Buddhists and Muslims in Myanmar continue to deteriorate with mobs attacking Muslim neighbourhoods across the country.
The sectarian strife spread to northern Shan state on Tuesday, after a Buddhist mob torched a mosque, a Muslim religious school, and several shops. It was the third outbreak of anti-Muslim violence to flare up in Myanmar this year.
The violence continued on Wednesday, with Buddhist and Muslim crowds fighting each other with machetes and swords, and at least one person was killed. A group was reportedly attempting burn down the sole remaining mosque in Lashio city.
In late March, angry mobs burned mostly Muslim homes in Meikhtila in Mandalay division - about 540km north of the commercial capital Yangon - killing more than 40 people, mostly Muslims.
In late April, rioters set fire to more than 150 Muslim homes after a Muslim woman on a bicycle bumped into a novice monk, spilling his alms bowl. One person was killed and nine others were injured. The woman who bumped into the monk has been charged with "deliberate and malicious acts".
The violence has coincided with the growth of the "Buddhist 969" movement, which is frequently tied to attacks against Muslim communities.
In Buddhism in Myanmar, the three numbers 969 represent the "three crown jewels": the nine attributes of Buddha; six attributes of his teachings; and nine attributes of the monastic order known as the Sangha. But now the numbers that are popping up all over the country represent something far different - hatred against Muslims.
One of the group's leaders, Ashin Wirathu, preaches about the dangers of a Muslim conspiracy trying to convert the country to Islam by marrying Buddhist women.
Known as the "Burmese Bin Laden", Wirathu was jailed for inciting riots in 2003, when 11 Muslims died after a mosque was torched. Wirathu was released from prison in 2012.
A month before violence erupted last March, Wirathu visited Meikhtila to deliver a three-day sermon on the evils of Islam. He was also there with his devotees when the town was set ablaze.
Al Jazeera
Ashin Wirathu, the leader of the 969 movement, encourages Buddhists to only shop at Buddhist owned shops.
Buddhist monks listen to Ashin Wirathu at Mae Soe Yein monastery in Mandalay. Behind them is the 969 symbol. Wirathu claims Muslims are trying to convert the nation to Islam through marriage to Buddhist women.
Novice monks line up before taking lunch at Thita Sa Waita Gu monastery outside of Mandalay. The head monk, U Kamasara, regularly preaches 969(***)s anti-Muslim message.
A displaced Buddhist boy takes refuge at a Buddhist monastery near Chan Aye quarter where 761 houses were burned by Buddhist mobs in March. Most of the destroyed buildings were owned by Muslims, but a few belonged to Buddhists.
Buddhist monks walk through what is left of Thi Ri Mingalar Muslim quarter in Meikhtila. The neighbourhood was burned by Buddhist mobs following a quarrel between a Muslim gold shop owner and a Buddhist woman on March 20.
Muslim men survey what is left of their village of Chauk Te after it was destroyed by a Buddhist mob. Residents hid while attackers from nearby villages burned their homes.
A Muslim man rests in Kyawe Pone Lay in Oakkan township. Following an attack, 100 of the 500 residents fled to the commercial capital Yangon.
Muslims in Yangon set up barricades and night watches to protect their neighbourhood from possible attacks.
A Muslim woman walks past a young Buddhist monk. The violence has coincided with the growth of the "Buddhist 969" movement, which is frequently tied to attacks against Muslim communities.
Children attend morning class at Zaygyo mosque in Mawlamyaing in Mon state, Myanmar. The 969 logo was designed in Mawlamyaing.
Recent court ruling finds police unit not guilty of rounding up and executing 42 Muslim men during 1987 communal riots.
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text:
The Bhagavad GitaPaperback Oxford World's Classics (Paperback)
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- Publisher: Oxford University Press
- Format: Paperback | 128 pages
- Dimensions: 127mm x 193mm x 15mm | 23g
- Publication date: 21 September 2009
- Publication City/Country: Oxford
- Edition statement: Reissue
- Sales rank: 33,326
Product description
'I have heard the supreme mystery, yoga, from Krishna, from the lord of yoga himself.' Thus ends the Bhagavad Gita, the most famous episode from the great Sanskrit epic, the Mahabharata. In its eighteen short chapters Krishna's teaching leads the warrior Arjuna from perplexity to understanding and correct action, in the process raising and developing many key themes from the history of Indian religions. The Bhagavad Gita is the best known and most widely read Hindu religious text in the Western world. It considers social and religious duty, the nature of sacrifice, the nature of action, the means to liberation, and the relationship of human beings to God. It culminates in an awe-inspiring vision of Krishna as God omnipotent, disposer and destroyer of the universe. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
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Review quote
'an excellent primer in the Hindu belief system' Daily Telegraph, October 1994 'freshly accessible to a Western readership...The presentation is both scholarly and inviting. Good Book Guide, January 1995