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Results 1 to 15 of 34
September 28th, 2012, 01:55 PM #1
The Trouble with Elves/Dwarves etc
In this month's flash fiction competition, some of the feedback I received has started me worrying about an element of the novel that I am now quite a long way into writing. It is a fantasy novel, and borrows from the "epic fantasy" tradition, although in what is hopefully (i.e. intended to be) quite a fresh way. A consequence of this, however, is that, while not a central part of the story, it does involve Elves, Dwarves and other traditional fantasy elements...
Like some of the people who commented on my flash fiction entry, I have always regarded these elements as very much embedded in the Middle Earth/ Tolkein(esque) story-telling (although of course they originate from much older Germanic and Norse traditions). For me though, that presented a challenge, to see whether they could be reimagined in the way that other classic figures (Vampires/Wizards/Superheroes) are able to be reimagined, and to be made more relevant to a modern audience.
What worries me is whether by doing this I am likely to alienate a proportion of my potential readership, by including elements that would turn them off from wanting to read the book.
As such, I would really welcome the comments of anyone who can relate to the instinctive reaction that I am describing, to help me understand whether I am creating problems for myself by going down this route, or whether actually people would be interested in reading something that tries to take a fresh approach to these classic fantasy ingredients.
Thanks in anticipation/apprehension,
September 28th, 2012, 02:54 PM #2
Remember that they have their own perspectives on writing styles/ways of setting a story, etc,. Much the same as large publishing houses who have knocked back countless best seller novels for such reasons.
The fact is that Elves and Dwarves are extremely popular for a reason: people like them. Eragon is a great modern example of how these types of races can capture a readership.
I say, if you like writing about Elves and Dwarves then do it. Don't worry about what people say in regards to the races you chose to build your story around. Your only worry should be about doing it well.
A good story will sell, regardless of tropes - that's been proven countless times before...
September 28th, 2012, 03:05 PM #3
Cononomous said it better than I could, so I'll just agree. Go with it, if it's good, it will sell, elves or no.
September 28th, 2012, 03:16 PM #4
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I haven't read your flash, but ditto what Cononomous and Wulfen said.
I know that when I first started writing, I wrote what I thought was the standard fantasy fare but with what I thought was a different twist. My peers shot me down quick. Some of that was warranted, some of it wasn't.
But what it did help me realize is that it is all about characters. What they look like and their accents are just window dressings. It's nice, and imperative in some cases, to have great window coverings, but the underlying characters have to make sense and matter to your readers.
Good luck!
September 28th, 2012, 03:45 PM #5
September 28th, 2012, 03:48 PM #6
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One of the big challenges for writers is to take standard elements in any genre and breath life into them. It could be the lone gunfighter riding into town in a Western or seen-it-all private investigator as well as elves, dwarves, etc.
My favorite writers do it in a couple of ways. One is to change some stereotypical trait of a character or class of actors. Such as vampires. They are often supposedly dead during the day and alive at night. But what if this was a myth that vamps themselves have spread around? So that vamp killers would stroll into a vamp camp during the day and not take any special precautions. Result: food delivers itself for a nice lunch.
Another way is to develop the characters of the, say, elves as well as you would ordinary people. Elizabeth Moon has her Paksennarion rub elbows with specific elves and learn their individual natures as well as their general natures. They ceased to be standard flat figures and became multidimensional PEOPLE. Laurell K. Hamilton's vampires come in all kinds, including ordinary people desperately trying to fight their blood thirst.
So don't wonder WHETHER to use fantastic characters. Wonder HOW you're going to make them real and believable to your readers.
September 28th, 2012, 04:20 PM #7
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September 28th, 2012, 05:38 PM #8
Elves, dwarves, etc.
This has been a good thread w/ plenty of helpful insight. I'll add something that I haven't seen mentioned: making sure there is a connection and a reason for the fantasy elements you use.
For example, using Scandinavian-style dwarf characters in a setting resembling ancient New Zealand is going to pull your reader right out of the tale... unless there's an interesting reason for the characters to show up in the out-of-place setting. Otherwise, you're better off going with characters that arise from the tradition and location you have selected.
September 28th, 2012, 05:49 PM #9
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I would say that for each person who won't buy because it has elves and dwarfs, there's one who will. Write the story you want to it write and write it well. A well-written story will always sell.
September 28th, 2012, 10:13 PM #10
I don't understand, did someone say you had to have Tolkein stuff or something? The fantasy field is not narrow and neither is its audience.
Elves have been done from everything from monsters who eat people to four and a half billion years old demi-gods. This is in part because elves, like fairy and goblin, is a catch-all term for all sorts of mythological creatures. There are numerous different myths about elves that have been raided by authors over the decades. We've had elves who work on race cars and elves who live in the sea. Dwarves are a sub-species and they vary too. Most of the myths about dwarves makes them on the shorter side, so there's not as much differential on size usually, but mythologically, as we discussed once here, dwarves have been everything from ghouls in graveyards to small barn fairies.
September 29th, 2012, 02:01 AM #11
Thanks to everyone who has taken the trouble to reply to this thread. I do think one of the most valuable things about this forum is the level of support that people are prepared to give to one another, and there is a lot of food for thought in these posts.
In particular, I think that I had for a few moments slightly lost sight of the concept that a novel or short story cannot be all things to all people. In mitigation, it's been a long week and I am in the midst of my fourth (and with any luck final) redraft, so perhaps a bit more vulnerable to preying doubts than usual!
Anyway, thank you all again.
September 29th, 2012, 03:14 PM #12
If you can do it differently (and in your Flash you did, and I liked it and voted for you) then great, but sooooooo many people seem to pick up a D&D monster manual and go "oh yeah, dwarves, they live underground in something that I can't call Moria but is basically the same thing" and give them an axe and a horn of ale and away we go that it just gets tiresome to be honest.
Kat's absolutely right that these terms (especually "elf") can mean wildly different things, but sadly they usually don't.
October 5th, 2012, 09:39 PM #13
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That's why I'm defying cliches in my fantasy book. It still has elves, dwarves and so on, but the protagonists are non-typical ones. It's D&D based, but I'm making some of them classes that you wouldn't expect - like a dwarven druid, for instance (and a bartender who's pleasant and amiable, yet a dwarf... he might even abstain from alcohol!). Or a hobgoblin wizard with class (in the social class meaning, not the character class/role/job meaning, although it's a player class so...). Or a drow barbarian. Or a gnome fighter. Or a city-elf rogue (was going to go wood elf but then woke up to the fact that's been done).
And you know what? I'm having a lot more fun writing this way - messing with cliches - than I've ever had writing stereotypes.
October 6th, 2012, 04:28 AM #14
I say write how you envision your races, but just flesh them out into being fully developed characters.
You can also turn a few things on their heads. I have a dwarf historian in my fantasy series...yet I don't remember why I did that.
October 7th, 2012, 04:01 AM #15
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Dwarf historian! How about, drunk elf who gets into fights a lot? I may use that at some point, actually...


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Welcome to Shippensburg University Applied History Program's Online Advising Center! This site is designed to assist current Applied History graduate students with the process of scheduling. In addition to scheduling materials, the site also includes guidelines and forms for arranging internships and theses. You will also find resources to assist you as you with your career planning and job searches. Of course, if you have any questions about your scheduling, internship, thesis or career exploration, please do not hesitate to contact the Graduate Advisor, Dr. John Bloom at (717) 477-1216 or firstname.lastname@example.com.
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The official Skype app for Android lets you place free voice and video calls to other Skype users, or, for a small charge, voice calls to landlines and mobile numbers. Further, the refreshed app sports a new interface with a focus on messaging, making it easier than ever to fire up a chat. Without question, though, its improvements in overall stability and speed make Skype 4.0 truly a remarkable update. The app runs more smoothly than it did in versions past, and overall it just feels a lot more solid. Unfortunately, though, what taints this otherwise impressive release is the fact that it has actually lost a few features that its previous version enjoyed. Read on to get the skinny.
Skype may seem like a complicated app, with its video, chatting, and landline-calling capabilities, but rest assured, it isn't. Its newly designed interface is decidedly tidy, with only three main tabs to house most of the app's functions.
With version 4.0's clear focus on messaging, the app now opens up directly to your recent conversations. From here, you can tap on a contact to jump directly to a conversation (instead of a profile page) and reply. Otherwise, you can swipe left to get to your favorite contacts, and swipe again to see all of your contacts. With the new design, Skype feels like a much lighter app that's meant for quickly firing off messages to friends. In fact, it now feels more like it's primarily a messaging app with voice and video capabilities rather than the other way around. And that's not a bad thing. But as good a messenger as the new Skype is, it is missing a few of its more advanced features that avid chatters might miss. For instance, the app no longer lets you send files to other users. While I personally didn't use this feature often, it was a convenience that many took advantage of.
Tap the avatar at the top of the screen to jump to your profile, where you can see your vital information (including Skype credits) and change your mood message (Skype's version of a status update). Here, you can also mark yourself as Available or Invisible.
Meanwhile, the tablet-optimized version of Skype splits the functions up similarly, but takes advantage of the larger screen real estate with a dual-panel interface. Overall, the Skype app is bright and minimal, and its easy enough to zip around its primary functions.
What's great about the Skype mobile app is that it lets you place calls just as easily as on the desktop. From the main screen, you can hit the call button and dial a number or from a conversation, all you have to do is hit either the phone or video button to place a call. Within a call, you can easily toggle video on and off with a single tap. Also, it's worth noting that you can have two-way voice calls with only one person transmitting video.


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Effective March 23, 2010, this federal law requires employers to provide break time and a place for hourly paid workers to express breast milk at work. The law states that employers must provide a "reasonable" amount of time and that they must provide a private space other than a bathroom. They are required to provide this until the employee's baby turns one year old.
This law is part of Section 4207 of the Patient Protection and Affordable Care Act under the Fair Labor Standards Act (FLSA) of 2011. Download the text of Section 4207 only.
You or your employer may have questions about how the "Break Time for Nursing Mothers' law applies to you. Many common questions and concerns are addressed in the following sources:
This guide compiles the above resources in an easy to understand format to ensure all moms have the information they need to make working and breastfeeding a success. It was designed to help employees understand their rights as a breastfeeding mom in the workplace and serve as a break time resource for families and employers with questions about the law. Click the topics below to learn more:
Creation of this content was funded in part by a contract with the United States Department of Health and Human Services, Office on Women's Health.


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With the summer break just around the corner (already!) I'm so thrilled to be able to offer you help and inspiration to fill those long weeks at home with the kids with this wonderful Summer Camp Activity pack! Produced in collaboration with my favourite blogger friends the 20 Moms, we are a group of educators,
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Oncovite Antioxidant Multivitamin Tablets contains Vitamins C, E and Beta Carotene. And Oncovite Dietery Supplement.
Ascorbic Acid (Vitamin C), Vitamin E Succinate, Microcrystalline Cellulose, Calcium Carbonate, Color Added, Pyridoxine Hydrochloride, Acrylic Resin, Croscarmellose Sodium, Vitamin A Acetate, Magnesium Silicate, Zinc Oxide, Magnesium Stearate, Niacinamide, Ethylcellulose, Silicon Dioxide, D Calcium Pantothenate, Polyethylene Glycol, Food Glaze, Beta Carotene, Ethyl Vanillin, Riboflavin, Folic Acid, Thiamine Mononitrate, Cholecalciferol, Cyanacobalamin.
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Aspirin 81 mg low dose tablets by Qualitest pharmaceuticals - 120 ea
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Asia Pulp & Paper (APP) -- the world's third largest paper and packaging company -- announced that it was turning over a new leaf. It's promised to stop chopping down Indonesia's rainforests, home to the last tigers and endangered orangutans.
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Experience Michiana: October 1st, 2013
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About This Episode
Episode #502
On tonight's show, Annie Kennedy and Kristen Millar will talk about the Dance Marathon's FT5K for Riley Hospital. Then, Lt. Cindy Kilgore is back with an opportunity to protect your identity and business while supporting the Michiana CrimeStoppers. Also, Michaele Klingerman from the St. Joseph County Parks has a great opportunity for women to experience the outdoors. Finally, Karen Johnston and Bonnie MacGowan will be in to talk about a new production at the Elkhart Civic Theatre called "She was only Marginally Modest."
- Original Airdate:
- October 1, 2013
In This Episode
Also In This Episode
- Introduction
- Arts & Culture Calendar
- Live Music Calendar
- Closing


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Buy Long-Range Weather
(Nov. 2014 - Oct. 2015)
Complete 2015 Long-Range Weather Forecast for the Desert Southwest Region, November 2014 to October 2015 includes week-by-week details.
Free 2-Month Weather Forecast
MARCH 2015: temperature 55° (3° below avg.); precipitation 0.5" (0.4" above avg. east, 0.4" below west); Mar 1-2: Sunny; warm east, cool west; Mar 3-10: Sunny, cool; Mar 11-18: Showers, then sunny, nice; Mar 19-29: Showers, then sunny, cool; Mar 30-31: Sunny, warm.
APRIL 2015: temperature 62° (3° below avg.); precipitation 0.5" (avg.); Apr 1-8: Sunny; warm east; warm, then cool west; Apr 9-17: Showers, then sunny; seasonable east, cool west; Apr 18-25: Showers, then sunny, cool; Apr 26-30: Sunny, warm.
Annual Weather Summary: November 2014 to October 2015
Winter temperatures, precipitation, and snowfall will be above normal in the east and below in the west. The coldest periods will occur in late December, mid- to late January, and mid-February, with the snowiest periods in mid-November in the east and mid- to late December in the north.
April and May will be cooler than normal, with near-normal rainfall.
Summer will be slightly rainier than normal, with near-normal temperatures. The hottest periods will be in mid- and late June, early July, and mid- to late July.
September and October will be much cooler and slightly drier than normal.


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Date(s) - 06/02/2013
10:30 am - 2:00 pm
Noryangjin Station (line 1), exit 1
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Noryangjin Fish market is one of the world's largest fish markets. It's almost like an aquarium where you can eat the exhibits. The fish are so fresh here that there is no foul smell, only the sea. Sample fish that is so fresh that much of it is still swimming, plus a look and taste of the basic elements in Korean cuisine. You will have chances to taste raw fish, fermented fish sauce, or live octopus if you want… or if you can!
The other appeal of Noryangjin is that customers can buy their fish and have it cooked in a myriad ways at any of the on-site restaurants, which we will do. As an added bonus, a secret of Noryangjin is that it's where the chefs go to buy and sharpen their knives.
So, to break it down
- Tour of Noryangjin Fish Market in Seoul
- Sample raw fish, fermented fish, and live octopus (optional)
- Chance to shop for quality sushi knives
- Sit down for a nice lunch
Wear comfortable shoes and bring an ample appetite.
Veronica Kang
Length of tour: approx. 3 1/2 hours
Type: Walking, eating
Included: Basic foods and drinks. Special items and knives can be purchased separately, and we can help you communicate.
Food types: fish, shellfish
Suggested items: Comfortable walking shoes, bottled water, camera
Start location: Noryangjin Station (line 1), exit 1 (in front of the convenience store in the station, outside the turnstiles)
DISCOUNT for groups of 2 or more. Choose the "Group Discount Ticket" below.**
IMPORTANT: Reservations made with fake emails or phone numbers will be rejected.
Payment options (bookings approved after receipt of payment)
- PayPal (in USD)
- Pay Offline
- Deposit in Korean bank account (account number will be given) up to two days before tour
- If you can only pay in cash please mention it in the comments when booking.
* 10% Value Added Tax is included in the price.
**15% discount calculated before VAT. If all but one in the group cancels the remaining ticket will lose the 15% discount. Please refer to our cancellation policy.
Bookings are closed for this event.


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Slow Food envisions a world in which all people can access and enjoy food that is good for them, good for those who produce it, and good for the planet.
Find a Slow Food chapter near you.
The way local chapters are sharing Slow Food in their communities.


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POSTED: Sunday, March 10, 2013 - 2:00am
UPDATED: Sunday, March 10, 2013 - 2:04am
CNN — In a 113-year-old brick building in the industrial Brooklyn Navy Yard, five small metal stills are churning to make an urban version of America's Native Spirit: bourbon made in Brooklyn.
King's County Distillery is New York City's first operating whiskey distillery since the end of Prohibition, the 13 years during which it was illegal to make or sell alcohol in the United States. Even though federal prohibition was repealed in 1933, many state laws remained on the books until 2002.
"We were the first distillery to take advantage of the new law," Colin Spoelman, the founder of King's County Distillery, said. The 33-year-old got his start making illegal moonshine in his apartment but in 2010 Spoelman turned the business to spearhead a wave of small-batch brewing of spirits in the Big Apple.
In a market that is dominated by large-scale manufacturers based in rural Kentucky, Spoelman has found a niche. "To be able to offer something that's a little bit different, that's made a little bit differently seems to have an appeal," said the Kentucky native.
In the process of turning grain mash into whiskey, Spoelman and his partners rely on locally sourced ingredients and even use wood chips from downed trees caused by storm Sandy to fire up the whiskey stills. The five small stills currently in use will soon be replaced by two large gleaming copper stills, a practical response to the high demand of whiskey and bourbon.
Kings County Distillery's glass flasks, with their simple labeling, are sharing shelf space with an increasing number of local spirits. Jonathan Goldstein, owner of the Park Avenue Liquor Shop in Manhattan, says his customers have started to seek out products made in New York.
"A year ago we had next to zero as far as New York state products went, and in the last 12 months it's exploded on the scene," Goldman said.
It is an opportune time for urban liquor pioneers. Amid heavier demand, whiskey distribution was up nationwide by 4.9% from 2011 to 2012, according to the Beverage Information Group.
"The distilleries are popping up in Brooklyn because it's affordable, but also there's a culture in Brooklyn that support distilleries," said Sarah Lohman, author of fourpoundsflour.com, who has studied the history of whiskey distilling in Brooklyn.
For Colin Spoelman making bourbon in Brooklyn is a vocation, "Most people think it's cool. My dad who is a minister in Kentucky is a little less comfortable with my chosen career path, but I think he's also just happy that I have a job."


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Its green surroundings showcase a ruby from Tanzania in its unpolished beauty. Rubies, valued as precious gems, are the mineral corundum in its red form. Perhaps the country best known for its rubies was Myanmar (Burma), but the country's production has greatly decreased. Today rubies are also created synthetically in the lab.
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Replacing something that's genuine, aged and valuable with something similar but ultimately a poor copy of what is already available is not without it's perils.
There are plenty of stories out there about ranking woes. If you try and force Google's hand where it is ranking sites, Google DOES have a big surprise in store for you.
The 'rules' clearly state (in 2015), that if you try to manipulate your rankings through ways Google disapproves of – they will penalise your site – for a long time – and Google disapproves of a LOT. Making a claim for a top spot IN A COMPETITIVE industry without quality links and relevant content over a PERIOD OF SUFFICIENT TIME, in a vertical with relatively stable rankings, raises a red flag to Google. I've seen sites rise and rise and rise and when they get to the top, they get slapped back 40 places. Sometimes immediately – sometimes a few months later.
If you are at the top of the results, you can bet Google will take a closer look at your site. That might be deeper algorithmic analysis of your site, or even a manual review…. sometimes I actually worry about all of a sudden appearing near the top of results. Sometimes, it is shortly followed by a big drop, if the methods used were a little ropey.
If I bag a top ten ranking, I don't usually push for number 1 in Google anymore – not without a strategy based entirely on making things better – low quality link building, for instance, is just not a long term plan I want to invest my energies in any more. I normally concentrate on other keywords when I get into the top set of results, and on building domain trust, and usually only focus on the main term if I have a solid gold linking opportunity on a site with mega trust.
Why Is A Top Ranking In Google So Valuable?
A number 1 ranking in Google:
- attracts the lion share of visitor clicks and gets
- a lot more clicks than no2 position, and
- vastly more than the other 8 listings in the SERP
Of course, that's assuming your search engine results page (SERP) snippet is as 'clickable' and 'relevant' as the competing pages' snippets for that search query.
Organic listings as a whole get more (perhaps double) the clicks a sponsored ad listing attracts according to musings in the seo industry at the moment but it suits Google to balance that out in the future (because Google makes more money from advertising). I would be more specific with the numbers, but I don't trust most stats out there these days about such things.
Everyone wants to know:
How to get to number 1 on Google?
…but the truth is Google changes what is number 1 in SERPS pretty often.
Typically there a few obvious ways to get to number 1:
- Free / Natural / Organic Listings
- Organic Listings
- News
- Video
- Maps
- Places
- Blogs
- Images
- Social Updates
- Shopping
- Sponsored / Advertising links
A number 1 ranking in Google natural listings is most valuable, because you do not pay for the clicks. Free traffic from Google is the holy grail. Websites with a lot of organic number ones get a lot of free traffic from Google.
In competitive niches, you will need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more an more, a local search engine (IMO). Google Adwords is typically the fast way to get to number one for valuable and competitive keywords and keyphrases.
What Do You What To Rank Top For?
Some companies want to rank for different things and certain links and strategies achieve different results. That's the end of link building for beginners month on the Hobo site – hope you found it useful.
I'd thought I'd close mentioning you really should have a specific goal every time you start link building.
What do you want to rank no1 in Google for anyways?
- your company name or brand? Not only do you want to rank for it, you want to control every mention of your company name in Google, easily done by social media participation and using the authority of other sites to rank for your brand. Very easy to achieve with just on page optimisation and a few incoming low-quality links (sometimes, not even).
- Your service, in your area? – again, fairly easy. Done with on-page optimisation (geographic mentions in the title and in the text for instance), and generally speaking some low-quality links
- Your service in your country? - slightly more difficult than above, but can be handled with plenty of low quality links from even low quality, unrelated sites in some cases
- Your service? – difficult depending on the niche – you're going to need some decent links or at least the same amount of crap links your competitors have. Crap anchor text links outweigh unfocused poor anchor text links from even relatively authority sites.
- Your products? – generally speaking, very difficult, especially if your products can be bought in a 1000 other places. You're going to UNIQUE CONTENT, need links that pass Pagerank, anchor text and trust ie ranking ability. You're going to need a few trusted sites to link to you to rank all those products. The more pages on your site, the more Pagerank you will need. To get pr, you need incoming links.
A weight of crap links built over time can beat even a relatively trusted site in Google in 2009 – still. However, it's these links Google have a lot of brainy people working on attempting to nullify, so why swim against the tide?
ESPECIALLY considering just a few links from one site can transfer instant ranking ability and trust to a new site, or one link from one PR5 page can transfer enough Pagerank to heat up an entire 200 page website with no other links. Finding those sites can be a full time occupation though.
Deciding what you want to rank for and how you want to do it are at the core of link building strategy.
Search Engine Optimisation
Search engine optimisation is the process of making pages 'as relevant as they can be" for search engines to believe they are valuable enough to be considered for top rankings for as many key-phrases as possible in organic or natural listings.
Nobody knows for sure how to get number 1 on Google, not exactly anyway, but getting to number one in Google is largely down the reputation of your website and how relevant pages are to keyword queries. This of course needs to be manipulated to get the the best out of a site, and that's where companies like Hobo come in.
Typically you get to number 1 by having a good online reputation. Big brands have good reputations. Big brands rank at the top of Google, too. Your reputation is increased by the number of quality web pages that link anywhere to your site. Typically relevant pages with the most, and sometimes the best, links rank at the top of Google natural / organic listings.
Instead of focusing on number 1 in Google, your focus should be to appear in as many Google properties as possible, to give your business as much opportunity as possible to appear for as many searches as possible that are relevant to your business. FOr instance, we are a seo company, so ranking for 'hot to get to number 1 on search engines like google, Yahoo or Bing might well be valuable to us.
- How hard is it to get to number 1 Google? Ultimately this depends on the competition for the keyword or keyphrase and the reputation of your website. New websites typically find good rankings hard to come by in Google in competitive verticals.
- Placing number 1 on Google and getting no traffic? You must be number 1 for a keyword that is not widely searched for.
You searched for 'how to get to number 1 on Google' and I hope this article has shed some light on this – at least you know you should be asking:
- how to get to no1 in Google organic listings?
- how to get to no1 on sponsored listings in Google?
- how to get your site number 1 on Google news?
- get number 1 listing on Google maps results?
- how to get number 1 on Google video results?
- how to get to number 1 in Google image search?
- how to get number 1 in Google shopping comparison?
- how to get website 1 in Google blog search?
- how can i get a site to number in Google updates?
- how to get number 1 on Google local business (now Google Places)?
You can get to number 1 in Google for free if you know what you are doing, and if you don't, you can pay Google Adwords or find a search engine optimiser like Hobo who can consult with you to help you rank no1 in Google, Bing & Yahoo search engines' organic listings.
Beware seo companies who promise no1 ranking guaranteed. No one can guarantee no 1 rankings in Google.
How Much Traffic Will I Get From A Number 1 In Google?
I was cornered and asked this yesterday :
How much traffic can you guarantee I will get from a number 1 spot in Google natural (unpaid) listings?
and this seemed like the most accurate answer I could give…..
….more traffic than you would get if you were in number 2 position
Most keyword data tools are inaccurate.
Without actually being number 1 for a term, it's impossible to say for sure. Google Adwords of course is very useful (the best keyword research tool?) but your paying a pretty penny for all that intel and often, the client has no data to share.
If you're a seo with a few number 1 terms, you can look see what traffic you get and compare it with any keyword data tool for that key phrase, and then make some assumptions from any normalised data. You can also mine for opportunities in your niche comparing keyword volumes with keyword competition etc etc. – you can even look at Alexa (!) and Compete and a few other places.
I use SEMRUSH and Google keyword tools to give myself an idea of the most popular keyterms, but then again, I am a link builder, not a keyword monkey, or a soothsayer.
I only need to do the easy bit – change rankings for as many keyword terms as possible – usually by building domain authority.
I hate wasting too much time on something when it's little better than a surmising that's been calculated. I'd rather spend that time thinking about getting real links from real sites (where possible). 6 months ago Google told me a keyword sent 20,000 visitors a month – today it is 18000 – local, it is 9000 searches. I am no2 for that term plural and single word) after wikipedia now in google.com, and getting 200 visitors a month from both terms.
That's a pretty big discrepancy even between the local numbers. I got 10 visitors on that term today. 10×30 is 300. Even if I triple that for the number one spot, that's still a bit difference!
Then again, I get 11,000 visitors a month to a term/keyword combo that doesn't even register in any keyword tool lol!
I certainly never trust the actual volumes I'm told about by these keyword tools. Often I'll turn to Google Analytics to spot more likely/ achievable opportunities in traffic.
But as an seo, I'm supposed to know about keyword research, linkbuilding, server responses, Pagerank, relevance factors, ranking benefits ET AL.
When I am speaking to potential clients, I'm usually in, just after some swanky salesman from another seo company, has hit the prospect with GUARANTEES and FIGURES I think to myself I'm not even bothering trying to compete with this because most claims like this in seo are nonsense – a best guess at the very best.
And I'm not saying keyword research isn't important. It is a fundamental part of any campaign – perhaps the most important part. It's just not my favourite bit of seo (getting real links to relevant pages is), and I hate making any kind of predictions in any market I don't have years of experience in – and there's a lot of markets out there.
I pointed out to the prospect if whether I win this contract or not is based on whether or not I can guarantee anything about traffic levels, I'll bow out of the negotiations. Whatever I come up with is a best guess.
We did win the business….. proof you don't always need to talk b*llocks to get on in seo or online marketing.
Number 1 Ranking In Google + Bing + Yahoo
Here's a secret some seo companies might not want you to know about. The number 1 reason a lot of sites get number 1 places in Google listings are….
…they are good enough. It really is that simple.
This simple:
- Basic good practice on page seo guidelines.
- Sprinkle a few high quality anchor text savvy links at the site while avoiding like the plague any "get links fast" schemes
- ENSURE on-site navigation is google friendly, and coherent.
- Ensure the site is easy to update
…then, round of with some killer, original content that is of at least similar quality to other sites and pages competing for the desired terms and you know what, after rinsing and repeating ad nauseum, you'll probably rank in Google for desired terms.
I am often bemused when I visit Webmasterworld and see poor webmasters who've been banned by Google (which i suspect happens a lot less than people think) or have completely lost previously high Google rankings. I automatically think to myself, if I visit these sites, will I be disappointed? Do they have the content or is their position "link generated"? If they do have the content, have they screwed up the simple stuff? Have they made a big mistake, somewhere critical?
Google doesn't owe anybody good rankings. Just because you've been number 1 for years doesn't mean the position is unmovable, either.
And anyway, is there such a thing as "Number 1 in Google" these days? Ever flux and constant updating ensures a freshness to the top ten, so in reality no seo company can guarantee any company prolonged number (insert number or page) listings – although many do.
Every position in Google is up for grabs. Instead of buying links, mass link-bombing of keyterms, mass registration of fake domains or trying to "game" Google, why not just add good content to your site and make your site "better"? Don't worry – with practice, it gets easier. In time, rankings come – but only with good content.
Sure, some sites bend the rules and get good rankings. They may even keep these rankings for some time. But in the end, they are generally hit by changes in the way Google deals with things.
That's what we help customers with. We consult with them to try and make sites better. For Google and visitors. It's a long term strategy, takes a lot of hours, but surely it's the only sustainable method for Google success for most companies.
And you know what? It works.
We don't know how Google works. No SEO company does or can know (and if they do, believe me, they are too busy making money for themselves to help you). We are successful because we know the kind of sites that Google likes (this is common knowledge), and we help clients to try and develop these.
Sometimes it's knowing what not to do rather than what to do that gets listed at the top of Google.
If you want us to do your seo, you'll need to understand this. If you have a one page website, basically an advert for your company, we're not willing to spam the search engines for you, as this isn't common sense sustainable business for you or us.
There's too many customers out there who are willing to spend the time required making their website quality for visitors and Google. We're too busy helping them.
If you're one of these clients who want to make their website better, contact us. If not….
How Many Clicks Does A No1 Ranking In Google Get Compared To No2, 3, 4 & 5?
A LOT more, that's the only thing that can be bet upon. It really does depend on a multitude of variations, from what Google displays around your listing, to the nature of the query itself.
Google Webmaster Tools now shows click though rate and position in SERPS – so you can work this out for your own site. Not that it's accurate – but what else do you have?
I picked a term I know I have had the top 5 positions at various times, and it's interesting to see the clickthrough rate on particular keyword searches…. and how many clicks the top position in Google gets compared to the number 3 position, no4 and no5.
|Position 1
|Position 2
|Position 3
|Position 4
|Position 5
Obviously, this is just one example – it will take a while to look into the new data and look at an average – but it shows a number 1 getting nearly 30% more of the clicks than a no2 ranking. You might find some useful nuggets of information at Google Webmaster Tools for your own site…..
Of course, click through rate can be skewed by any number of factors – the nature of the query or how compelling your call to actions are in your title and your meta description, to name just a couple.
This info might prove interesting once aggregated.
Get Top Ten Rankings In Google With Simple SEO
Simple seo is just that. Simple. You can get top ten rankings in the SERPS in many industries just by following some very basic (on the whole, onsite) seo tips.
It's worth pointing out that you *typically* have three chances to tell Google what a page is about, and how important the page is.
- On Page – The actual text content of the page
- On-Site – In internal links to the target page
- Off-Site – In links to the target page from other websites
OK – You've got your site….. it's got the usual stuff – home page, contact page, about us, map, products – but you have a blog! A blog lets you easily add pages. That's all you really need, although you can do this without a blog of course, but then you need to know a bit about website design.
There may be some evidence that the more you link to a page in your website navigation structure, the more important Google seems to think that page is, in relation to the rest of your site at least.
Pages that aren't linked to frequently may not have enough link equity to make it into Google's main SERPS.
- Optimise 1 page for 1 keyword (multiple related key phrases)
- Make sure you have a keyword rich page title, the words and keyphrases on the page and in the name of the actual file path if possible
- Link to this page from within your site with the anchor text "keyword" a few times at least
- Don't link out from that page with the exact anchor text "keyword"
- Going forward, try and encourage other sites to link to this page with the anchor text "keyword" as opposed to your home page. This is called deep linking. Of course, the more unique and better quality the information on your page, the easier it is to achieve this. Stay away from low quality link sources.
- Sometimes, I consider linking out (where relevant on this page) to other quality sites
Thinking: A well optimised page followed with a few incoming links from external sites will perform very well in Google, and is boosted when you tell Google "Hey – This page is important", by linking to it from other pages on your site. Not linking out to any other page (from the target page) with the exact term you are targeting tells Google as far as this page is concerned, it's the authority document on the matter (which is the aim of SEO). You would think.
Warning: This works well for small sites, with a few products. Using this strategy on a site with a lot of target pages will have mixed results, and you risk making the site look spammy.
Simple SEO might be all your website needs to get better rankings in Google.
Always remember not all links are equal. Nothing helps an individual page more than on-topic links from reputable websites, but it's clear you don't need thousands of links to get top rankings in Google.
Make a relevant, well optimised page that is well linked to in your internal site structure, and back it up with a few anchor text rich links from external sites. This strategy helps leverage the overall authority of your domain to rank specific pages, ideal if you've not a lot of authority to begin with.
Tip to Remember - Give Google what it wants – Optimise your page, and always link generously to your important pages within your site navigation and content.
BIGGER TIP – DO NOT OVERDO IT. Keep it simple.
Traffic Is Are Never Guaranteed
No1 Ranking in Google Lost 87.5 % Of Value In Last Month & It's Still No 1.
A lot of folk have been complaining about loss of traffic on especially long tail searches. My initial thought was to do with internal linking because that's how I've traditionally 'optimised' for the long tail & increased serps competition etc – but a lot of different things could be at play.
There's an interesting discussion at WMW.
I've been digging about analytics to see if I could identify a particular reason for this (as I see it on a few sites I monitor) and there doesn't seem to be anything stand out and consistent in my analytics so I checked the source – Google SERPS.
In one example I thought was interesting enough to share – I'm looking at a 4 keyword term I am number one for (which gets a bit of traffic) drop 87.50% in traffic in the last few weeks…. AND IT"S STILL NUMBER ONE.
What do I have to thank for this PARTICULAR SEARCH?
- New 3 column SERPS layout making SPONSORED LINKS creep that further bit down the page and push organic listings further down
- NEW SERPS layout encouraging clicks away from the organic "centre' listings – I mean, come on WTF is using that 'wonder wheel'?? Totally distracts the user clicking into Google UK only results
- Oh, hello *&^%ing Google Shopping Results and local Business Results & &^%$ing video results and images results, PROBABLY grabbing folks attention from that coveted(?) no1 slot
- Hey lets not forget REAL TIME UPDATES & NEWS & Search Customisation Updates – the list is extensive
Oh yeah, about that number 1 slot – barely above the fold tonight as I check…. still number one though for all it matters but when you're committed to building good solid sites for customers and aim to increase month on month traffic it's not nice to report back:
Oh 87.50% DROP on a main keyterm traffic – Google has f*&^%$£ you. We need videos, pictures and shopping feed to feed the Google monster these days
Now – of course this is on one keyword and it's a bit of a SENSATIONALIST TITLE I'm using, and everybody will have different reasons for drops in traffic – and plenty are moaning about THAT over the last months. I just thought this was a single, granular example of how I lost a lot of traffic on a keyterm just because of UI changes.
It's not just what YOU do – it's what Google is doing with those SERPS too.
In some cases, loss of traffic IS probably to do with how Google is presenting all it's products to searchers too.
It's reasonable to assume as Google refines it's products, they are going to seep more and more into longer tail searches, stealing clicks when previously, you would have got them.
Whats the point of being number 1 for a term if just below or above that Google is presenting eye-catching distractions via Google Video and Google images and Google News and Google Local Business Listings?
It's probably never been more important to make sure you are taking advantage of ALL Google channels these days because Google is – and it's playing about with where they appear on the page.
On a seperate note I do subscribe to a lot of the long tail traffic drop theory out there at the moment too – and would probably think Google is getting better at crawling deeper and faster too, and identifying better links, which is could well be the reason if you are experiencing traffic drops.
Why Do Google Rankings Change All The Time?
A big misunderstanding of Google and search engines like Yahoo & MSN is to view them as "one big super-computer." In fact, they are tens of thousands of machines, located in different "data-centers" (DCs) all over the world.
And they do not get updated all at the same! Instead, changes are rolled out slowly, a few data-centers at a time, and a few machines per datacenter at a time.
As a result of DNS-based load-sharing, the "Google" you connect to right now is not the same "Google" you connected to five minutes ago — It is a different machine at a different IP address so different set of results.
So, you are simply seeing results on different Google machines, depending on when you connect (and where you connect from).
If you see your brand-new site appearing and disappearing, but ranking well with increasing frequency, that is potentially good news.
On the other hand, if you see your well-ranked site dropped with increasing frequency, then that is bad news. It is however possible that you're connecting to only partially-updated servers (computers), and your data isn't loaded yet. It doesn't make sense to panic until your site disappears completely, because it might drop, or it might pop back — You just can't tell.
This is why no SEO company in Scotland can promise you No.1 in Google. From minute to minute, even Google engineers don't know who will be top for a specific search term on a specific computer / datacentre.
We aim to build good quality sites with quality incoming links to ensure at least your site remains bobbing about on Page 1 of the results.
Does Google Play Loaded Dice With Your Rankings?
What Would You Do If It Did?
Recently I found an exact match domain for a little project, with 4 domain extensions. I popped a little bit of text on each so as to be 'unique'. A one page holding site for each. I left for Google to discover.
A few weeks later all 4 exact match domains are in Google(.co.uk) and ranking for their term in the same vertical (with another 168,000 results).
- .com 5
- .net 12
- .org 21
- .co.uk 23
Your rankings of course, will ultimately be determined by your content and incoming links, and the rankings will fluctuate, but it struck me as slightly interesting to see the difference in ranking between the sites, as I have often wondered where randomness factors into Google – if it does.
In the test sites, the titles are the same, the keyword is mentioned the same amount of times etc etc… theres only 50 words on each page max. There really is not much different between the pages – at all – apart from the domain extension.
If you have a .com in this case, you are laughing – immediately in a top 5 position. But if you choose a .co.uk, you start from the 3rd page? Dead in the water. At least, your starting from a different point.
Perhaps it's to do with the domain extension, but perhpas it is an indication of how Google works at a granular level – the discovery phase – perhaps at this level, your positions are assigned randomly based on a particular set of principles (which we will never know).
Perhaps this randomness is prevalent in Google inner workings and is what protects it from us ever finding out exactly how any particular element works, and even employees knowing it all, or being able to 'promote' –
Matt Cutts did say on his blog:.
someone walked up to me and pretended like he wanted to bribe me: $500,000 for a 1st place ranking. I turned him down, because no one can guarantee a #1 ranking — not even me.
I've REALLY tried to isolate some fairly simple elements use in the past – some I thought MUST give me a definitive answer but alas they did not.
If this was the case it means trying to actually figure out how Google works is a non-starter – it would mean there was no sweet spots, anywhere. Perhaps it's different for all sites. For all elements. Join that together with some ranking elements that are turned OFF, or tweaked, personalisation, geolocation etc etc and you have something that can't be gamed. Well, too much.
Perhaps this randomness is more diluted for the top sites, than the churn they sit on (everything after page 2 or 3)?
What would you do?
It's actually very easy to get good returns from Google unpaid listings if you give it what it wants.
You can stack the odds in your favour by adding lots of content and getting credible links to your site. That's what seo is for me. Look at what the competition is winning with and try and figure out how to 1. compete and 2. beat them. Usually that means copying them to a point, and then trying to do something better at some point when inspiration hits.
Google has a lot of spammy verticals it seems to want to let you spam your way into them as long as it's a good relevant site which is at least as good as the current competition that have already. Of course, some verticals seem more protected than others, but that could just be the level of competition, or an 'age' thing.
It seems as if Google purposely uses brands to clean up verticals with lower quality competition. If I see a vertical with a lot of big powerful brands as the top ten I think 'hello' – here's a vertical Google needs some help with. Brands (well, specifically internal pages, like a bbc article for instance, are good, but they don't beat focused anchor text linkbuilding on their own). Or even a great exact match domain that's been in a low quality linkbuilding campaign.
To get the most from any element, you probably need to be a player – an online entity – a site with trust in any type of competitive vertical.
Which means getting BETTER, or more trusted, more credible links than the competition has, if your page is RELEVANT.
Google is clearly going to be using signals from brands for a long time to come. Links from online brands will make your website a brand until it finds another way of finding trusted sites.
I see a 'brand' as a real site, with some real links to it (or fake real links). This is probably why the seo companies who put links in their client websites rank at the top of the SERPS. I don't ask any seo clients for links, but I ask folk we've made websites for, for the odd link.
As soon as Google can access your pages, with simple navigation, with original content, with a good title – it really is about getting links from real sites.
This is all pure theory – just a mind wander if you are into seo geekery. Don't go changing your domain name or anything silly. maybe this is all just a cae of – it looks like that – sometimes.
The point of my article I think is to point out even though you don't have all the answers, getting quality links is and will be the most important thing you can do to get better rankings from google. If you want more traffic from Google meantime – add content. Lots of it.
How To Check Your Rankings In Search Engines
The most reliable mac/pc tools I've found are Rank Tracker & Advanced Web Ranking – both reviewed on my seo tools review page here. Both tools are pretty cheap and they do what they say on the tin. Both have 'search engine friendly' rank checking modes…..Rank Tracker is simpler to use in my opinion.
But if you are going to use tools like these to check your rankings, then you'll most definitely need a tool like HIDEMYASS to protect your privacy while you check your rankings – as most search engines don't really like automated bots like these scraping their content (the irony). Eventually, your IP will trip the limit and search engines will block that IP with Captchas. Which is when HIDEMYASS changes your IP. Where possible, it's always best to treat the search engines nice, anyway….
The ideal setup is probably to have a 'workhorse' computer with AWR or Rank Checker scheduled to check rankings at the same time every day – with HIDEMYASS installed and set to randomly change your IP location every few minutes between servers that are geographically local to you.
I save my rank reports to free web storage website DROP BOX so all my reports are accessible from all my machines.
One machine to run the reports. Many machines to view them.
Don't get too fixated on all of your rankings – some terms and results pages are bound to jump all over the place – Google is designed that way! And don't just try to rank for just a few terms. It's much better to rank for lots of different – and related – terms than have a business based on one keyword at the top of what's bound to be a competitive term…. so that means just adding lots of related content and getting some links to it.
Compare Bing & Google Rankings
With the merger of Yahoo & Bing as far as search results are concerned (Bing will provide Yahoo with it's search results in futue), I think it's time I took Bing SEO more seriously. Over the next few months I'm going to examine the differences and similarities of the two primary search engines, Google and Bing, with a focus on Bing SEO.
So it's a farewell to ranking no1 on Yahoo with exactly the type of site Google hates…. and hello to Bing (the search engine owned by Microsoft).
- Compare Bing & Google Rankings – This tool is pretty cool for a start to check the differences between Google and Bing rankings – http://www.bing-vs-google.com/
- I joined the Bing community too – http://www.bing.com/community/
NB – In the US, the change has already happened, and Bing provides Yahoo with results. The switchover has not yet happened in the UK to my knowledge.
How To Check Google Rankings In Other Countries
The Ad Preview tool from Google also shows organic search results and how they look to users around the world.
You can see just how rankings differ from country to country and place to place – worth considering when researching keywords. Geolocation and personalisation really mixes Google rankings up too.
I forgot all about this tool until I recently saw it mentioned by AlyssaS on Webmasterworld I thought it might be useful for some. There are desktop programs and online tools that allow you to do this too, and track your rankings over time. It's worth noting Google does not like rank checker programs.
Check Google, Bing & Yahoo rankings in other countries using Rank Tracker, Rank Checker Ace and AWR (Advanced Web Rankings) all reviewed on this blog.
I've collected my favourite seo tools here.
PS – Use a rotating proxy.
New to SEO? Check out our beginners guide to seo – http://www.hobo-web.co.uk/seo-tutorial/


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Oct 31, 2012 at 01:03AM EDT
Hopefully it's not 2spooky4u, but what can I do!?
There's way too much gum and molasses to chew.
Hehe, cheers.
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POSTED: Saturday, February 9, 2013 - 2:00am
UPDATED: Saturday, February 9, 2013 - 2:04am
CNN — We assumed that Justin Timberlake's new album is called "The 20/20 Experience" solely because it sounds classy, but alas, the 32-year-old musician has a better reason.
"I was playing some of the stuff for my friends and they would come in and out of the studio and I'd say, 'What do you think of this?'" he recalled on Ryan Seacrest's radio show Monday. "And my best friend said, 'This is music that you can see,' and for some reason that stuck with me."
Show host Seacrest had guessed the "20/20" in the album title was a nod to the reports that he and Timbaland had created 20 songs in 20 days, but Timberlake joked that he wasn't that clever. Although his return to music has been a long time coming, he could definitively say, "No one's more excited than me, man."
And it turns out the teasing video announcement he released in January ahead of his new single, "Suit & Tie," was actually part of a larger project.
"That little piece is from a documentary that we sort of started working on throughout the making of the album, which started last June," Timberlake revealed.
As a result, some of his work on "The 20/20 Experience," which will bow March 19, coincided with his plans to marry Jessica Biel. However, it wasn't too stressful for the singer.
"I don't know how many of you are married, but ... that type of process is saying, 'Whatever you want honey,'" Timberlake quipped. "Every photo, everything that went into that event, I was riding shotgun."


text:
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text:
4:3 and 3:2 are still the MOST OPTIMAL for doing actual work (that does not involve watching crappy movies), and it's been argued for by at least 1 journalist who grew up in those 'good old times':
Runs stock mint which means we can install pretty much everything on it. YAY!
Now we need someone to split it open and find out if we can upgrade the mem and SSD.
I use a 16:10 monitor on my desktop which I use for drawing/graphics, even though my other 5:4 monitor has better specs otherwise (native sRGB mode, less backlight leak, etc). It's because the wide screen makes working in a graphics software so much better, you don't have to constantly switch between fullscreen mode and regular because the width gives extra space for the toolboxes and such.
Still, it's no denying that 16:9 and 16:10 are really shitty for other kinds of work such as word processing, spreadsheet management, or even playing with toy code in an IDE. Having to scroll up and down every so often really gets on my nerves especially if I am trying to get something done very quickly.
We really need the 4:3, 3:2 and 5:4 monitors back. Better still if workstation notebooks and business notebooks can ship with these displays instead of 16:9 and 16:10. Entertainment and lifestyle notebooks can continue bundling 16:9 screens.
3:2 would be a good compromise for general use, it's basically between 4:3 and 16:10.
5:4 = 1.25
4:3 = 1.33...
3:2 = 1.5
16:10 = 1.6
16:9 = 1.77...
On the other hand, if you combine two 5:4 monitors (each in portrait orientation) you get a 16:10 screen. 4:5 + 4:5 = 8:5 = 16:10.


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(CNN) — With the White House slashing its way through the recent brush of controversy, the president is putting out the message that he's focused on the economy as the administration enters another week of hearings on Capitol Hill.
"That's why I like getting out of the Washington echo chamber whenever I can -- because too often, our politics aren't focused on the same things you are," he said Saturday in his weekly address, referring to his jobs tour that took him to Baltimore this week. "Working hard. Supporting your family and your community. Making sure your kids have every chance in life."
His chief of staff, Denis McDonough, is telling White House staff to devote no more than 10% of their time to the controversies involving the Internal Revenue Service, the Justice Department and the terror attack in Benghazi, Libya, a Democrat aware of McDonough's instructions confirmed to CNN.
Clearly there are no time cards floating around but the message was conveyed that the White House needs to focus on its jobs agenda and not get knocked off course by the rest.
The New York Times first reported the 10% message.
In Baltimore Friday for the second leg of his jobs tour, the president also called on Washington to not get sidetracked by "fleeting" issues.
"I know it can seem frustrating sometimes when it seems like Washington's priorities aren't the same as your priorities," he said in a campaign-style speech about the economy. "Others may get distracted by chasing every fleeting issue that passes by, but the middle class will always be my number one focus. Period."
White House Press Secretary Jay Carney spent a large chunk of his time taking questions over the issues during his daily briefings last week, especially as two IRS officials stepped down in a scandal that drew scorn from both Obama and Treasury Secretary Jack Lew.
IRS officials took to Congress Friday in the first congressional hearing over the agency's targeting of political groups seeking tax-exempt status during the past few years. Those grillings continue next week, with Senate Finance Committee Chairman Max Baucus, a Democrat, planning to hold a hearing Tuesday and the House Oversight Committee scheduling a hearing on Wednesday.
Invited guests to Capitol Hill include former IRS Commissioner Douglas Shulman and IRS Director of Exempt Organizations Lois Lerner.
Lew is also slated to appear at hearings next week to testify on the Financial Stability Oversight annual report to Congress, but will likely face questions over the IRS inspector general's recently released audit that confirmed the agency's political targeting of conservative groups.