text: The thud of a volume of Proust hitting the ground is among one of the first hints that the talented Chilean director Cristián Jiménez might be up to something far more narratively ambitious than it may initially seem in "Bonsái." A low-key, misleadingly desultory story about love, art and memory, this movie even cites the opening lines from "Swann's Way," the first volume of "In Search of Lost Time." Sometimes on waking, the narrator explains, while realizing that he's been dreaming about what he had been reading before falling asleep, his thoughts "run into a channel of their own, until I myself seemed actually to have become the subject of my book." It's telling then that when Julio (Diego Noguera), a student and the movie's pivot, first appears, he's sleeping. "Get up," his mother calls, a reverberant, pointed exhortation. Pale, with lank hair and drooping shoulders, Julio scarcely appears more energetic when he's awake and seems too unfinished to be the subject of anything, much less a book (or film). He certainly doesn't seem especially conscious of his or anyone else's consciousness. — Manohla Dargis


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Talk:Solar design T-Square
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New solar collector design Edit
Interesting concept, and I agree, it may be difficult to define the shape of a fixed mirror that maximizes the sun's energy over a great period of time (hours).
I think you've described a good starting point. Thanks, Joel

subset: commoncrawl


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Region 2 Arts Council awards grants for education, performances, programs
Region 2 Arts Council (R2AC) recently awarded $54,083 through the Arts and Cultural Heritage Grants Program to individual artists and non-profits in Beltrami, Clearwater, Hubbard, Lake of the Woods and Mahnomen counties.
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A change of command ceremony is a very time honored tradition, celebrated around every military fighting force. The University of Washington's Husky Battalion has just performed their own change of command ceremony this week, welcoming in the new BNCO, OC Wytaske and a whole new staff for the next command period. We would like to wish him and his staff, much luck in this command period and to perform to the upmost of their ability. The Husky Battalion would also like to congratulate and thank the former staff on a job well done with the work of the last command period. All the hard work has indeed paid off and has been shown evident throughout the whole battalion.
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If you're looking to take your god-slaying, tiny planet-creating, Blu-ray-watching console on the go, but lack the fungible assets required to purchase one of Ben Heck's laptops, Japanese electronics manufacturer Hori may have another solution for you. The company recently unveiled the HP3-87 LCD dock, a Sony-licensed peripheral which attaches a slick 1,366 x 768 pixel screen and stereo speakers to your PS3 Slim.
The device, which is also compatible with the successful Torne DVR peripheral, will come out in Japan on May 27 for ¥26,040 ($276). We haven't heard anything about plans for an international release -- not that we'd be psyched to plop a burning hot PS3 on our lap during our morning commute.
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A lovely old building well preserved and presented provides a great contrast to city hotels i usually have to use. Wifi connection was patchy and slow - only just serviceable. Breakfast was excellent - but slow Coffee in the old courtyard is lovely.
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Home : Brands : Sothys : Sothys Immuniscience Fluid
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Fs Big country grille guard taken of my 2006 tacoma. It has a small dent on the lower bar and is missing 1 bolt, but the thing looks and works great, its just not my bag. $200 cash- I live in Austin TX- PM me if interested
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Ill get a couple better pics tomorrow


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Lite-On is showing a 7-inch photo frame at the ongoing Display Taiwan (June 13-16). The model incorporates a high-brightness (HB) white mini LED (LTW-M670ZVS).
The LED, with dimension being 3.0x2.0x1.5mm, adopts top-view two-lead mini plastic leaded chip carrier (PLCC) package, offers a 2.0 cd/m2 brightness and is available in yellow phosphor white LED and red-green phosphor white LED, the company said.
- Wireless broadband developments in Southeast Asia markets
As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.
- Greater China touch panel shipment forecast through 2015
This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.
- 2014 global tablet demand forecast
This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.


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So far, just this year, I've purchased about 40 lectures throughout the internet. I used to shop all my items from various sites and was never...Read More ->
MJM is the most consistant magic company in the business and that is very important to me. I want to know that Im getting the same service every time...Read More ->


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India cannot afford to drop the Kudankulam nuclear power project ("Kudankulam will go forward, says Manmohan," Page 1, Oct. 8). Experts have declared that, if managed with proper care, nuclear power is safe and the need of the hour for countries like India. As industries grow, infrastructure and power generation should be increased substantially to meet the demands of various sectors. The 9,200-MW project must commence generating power as soon as possible to address needs across the country.
Vasu D.,
The aggrieved people at Kudankulam, sunk in anxieties regarding the means of livelihood, shelter, health, etc., need to be taken into confidence and their situation monitored in detail. Officials should accomplish this arduous task with the most sincere concern for their fellow beings. But since that is not our 'style of functioning,' the people of Kudankulam are likely to suffer.
Vasanthakumar Sambasivan,
It is politics that often thwarts development projects. It is not difficult to dispel the genuine fears of people over the safety of the nuclear power plant. But politically-influenced concerns are hard to eradicate. It is imperative that people understand, appreciate and welcome what is good for them and discard anything that is bad.
S. Ramakrishnasayee,
Keywords: Kudankulam project, Nuclear safety


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Hey All, So i was originally planning on doing an all chery wheat with my 10 gallons of wheat beer that is in the primary right now. But i decided that in one secodary i will add cherry puree and the other I want to make my own apple puree. I already know how to prepare the apples by pasturezing and puree them, but the question is how many apples should I use? What kind of apples? This will be done in a 6 gallon carboy. Has anyone tried adding apples before? any help would be greatyl apreciated!!!! Thanks! Rob
have a apple wit going now... we added 4lbs (finished) of apples cored/skinned quartered (we froze supersealed and dethawed and pitched they were all brown and funky but spelled great) to the primary after 4 days - fermentation took off and its still riding out.... i'll reply back my first crack at fresh apples as well
Thanks for the fast reply Jldesign....did you pastureize your apples first by heating them in 160 degree water for 20 mins or so? i plan on freezing and thawing the apple as well to help with aroma and flavor.....also, what made you settle on using 4lbs?


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O'er desolate shores wept the fate of immortal flames
And into a Winter sun I bleed my dreams,
as a thousand years of love & war dressed the sky
Long-ships sailed to the otherworld upon Odin's breath
Betwixt night and day I wandered, shimmering, peering
— Till my chalice of Dragons blood flowed but no more
I became a warrior lost in the stars, drifting, ever falling,
Until the shadows entombed my soul in Raven-lore
Lo the tempest eerie; 'magick entwining spirit and flesh
Upon snow I awoke dreary, beneath winged-silhouettes
'Couldst be, my Princess adored; — last of the Valkyrie!
I recall — myriad of black feathers in leisured-dance,
And our love soared ravenous unto darkness befallen
From the frosts of creation I wrought gloom and desire,
Bore the tongue of fevered winds thru oceans of time
Here thy whispers feasting, I linger, clad in mists of fire
O' we have lived, in the arms of shadow and vapors
We have sung, in fields of nightmares and dreams
And we have loved, in the twilight of Freyja
Behold! The Norse winds howl — our passion seeking
Let a kiss undress the Night of our souls, I implore!
Dark ash slides in Raven-song across Sun and Moon,
Amethyst blood streaking thru snow, gleaming fiercely
The ether of worlds fabled besiege my blood flow —
All hallowed is the Raven! 'Spellbound o'er gothic skies
Lo the rapture of gossamer wings, 'velvet shades covet
— Ballets, darkly and wanton — till the morrow cries
At thy soft-ghostly figure seraphic, hungry and dripping
— caught my breath pondering in Acheronian lore
Echoes of funeral pyre caress cloud & mountain peaks
Thine gaze cast upon me — sinking deep to the core
Plumes of sweet obsidian encircle, waiting, dreaming
'Enchanted,' Said she, with silver gleam in her eye
Unto the great halls of Valhalla we shall make haste,
— Jeweled in eternity — 'where the brave never die
— Arthur Crow © 2012


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Meredith Grey and Jackson Avery have a lot in common: both have to suffer the pressure that comes with carrying famous surnames. The super-hot grandson of famous surgeon Dr. Harper Avery (for whom the prestigious Avery Award, which Richard Webber was short-listed on, is named), Jackson is a surgical resident who joined Seattle Grace after the hospital's merger with Mercy West. Although he developed a crush on Cristina, which culminated in a drunken kiss at a party, she's made it clear that she isn't interested. Despite his nickname ("Pretty Boy"), Jackson has shown himself to be a promising surgeon, performing admirably under pressure during the hospital shooting.
Spoiler! Grey's Anatomy Season 11, Episode 15 Title and Synopsis — Earthquake!
Grey's Anatomy: Our 11 Favorite Moments From Season 11 (So Far!)
"God Is Laughing at Me" — Best Lines From Last Week's Grey's Anatomy
Spoiler! Grey's Anatomy Spoilers: What's Next for April and Jackson?
Spoiler! Grey's Sneak Peek: Jackson Desperately Turns to God, Buddha, Yahweh, and E.T. (VIDEO)


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Hello folk of this forum! I am new here so bear with me. I am looking for a Revolutionary or Civil War era Musket. That is right, I am looking for something this is just about priceless. Since that is almost next to impossible I will settle for a kit that resembles the above mentioned weapons. I may or may not shoot it, I have not thought that far ahead. However, I do intend to antique the kit to look exactly like a musket from that time period for a decoration on my wall. It will hang just below my copies of the Constitution, Declaration of Independence, and Bill of Rights, and for you jokesters out there, they are not original copies. I am not that old. So if anyone out there can help locate said rifle, please let me know. Thanks! Tracy
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Check out Dixie gun works. They have a website and are one of the premier black powder companies out there. They will have a replica of what you are looking for at a reasonable price. Welcome to FTF.
I don't need No stinking signature.
TD, everything is relative but CW arms are fairly affordable. Rev. War less so and rarer but doable. If u r gonna antique it anyway, I go original antique if u can. Yes, repros, especially used, can be had easily and affordably.
$1500-2000 will get you a real Civil War era musket. Not even close to priceless. For around $5000 you can get a Brown Bess, probably much less if you don't want one that is in shooting condition. Replicas are cheap and easy to find http://www.militaryheritage.com/muskets.htm
I haven't heard anything good about military heritage. Check this out.http://www.shilohrelics.com/cgi-bin/Display_Item.asp?103380
DEO VINDICEhttp://blackpowdertimes.com/index.php
I have built several guns, and I have had the best luck with Track of the Wolf for the parts I use. Pecatonica River Longrifles is good too. I get a few things from Dixie, but I have better luck with Track.
NRA Life Whittington Center Life Times are tough, ammo is expensive, there will be no warning shots.
The Discriminating General sells absolute junk which I believe are all "seconds." Imagine that, India made rejected repros!!! Oh, and their customer service adds insult to injury.
HOLY CATS!! I pose a simply request and the flood gates fly open!! Thanks to all that responded and keep the ides coming. I shall wonder through the offered wesites and keep those interested updated on my work. Thanks again!


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5/4/2013 - 5/5/2013
Enjoy live entertainment on two stages and in the lanes, eat, drink and shop a wide variety of vendors for only $6 admission (children 12 and under are free) from 10am to 6 pm, rain or shine. Located at 13215 M-96 (W Augusta Drive) in Augusta.
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CBD Energy Limited (ASX:CBD.AX) is a diversified renewable energy and energy storage company providing integrated sustainable solutions for fossil fuel and CO2 emission reduction. CBD has offices in Melbourne and Sydney. CBD Energy Limited is listed on the Australian Stock Exchange and is headquartered in Sydney.
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Error: "Error 1324: The [folder path] folder name contains an invalid character."
Article:TECH99160 | | | Created: 2001-01-09 | | | Updated: 2007-01-20 | | | Article URL http://www.symantec.com/docs/TECH99160 |
You are either installing or uninstalling Symantec Desktop Firewall (SDF) or Symantec Client Firewall (SCF) when you see the error message "Error 1324: The [folder path] folder name contains an invalid character."
This may happen if you have User Profiles enabled and your profile contains a slash (/) character in the name (for example, Sam/Jones) - an indication that your user profile may be corrupted.
Try installing or uninstalling after logging in under a different User Profile, or disable User Profiles altogether.
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Article URL http://www.symantec.com/docs/TECH99160
Terms of use for this information are found in Legal Notices


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1. Heat the oven to 350 degrees. Generously coat a large flute pan with cooking spray on the fluted center and bottom only, but not on the outer sides of the pan.
2. In the bowl of a stand mixer, combine the egg whites, cream of tartar, xanthan gum, guar gum, baking powder, stevia and both extracts.
3. Beat on low for 30 seconds, then increase mixer to high and beat until very stiff peaks form, about 4 minutes. The mixture will be airy, voluminous and quite thick.
4. Into a small bowl, sift together the protein powder, almond flour and powdered egg whites. Sprinkle half of the dry ingredients over the egg whites. Run the mixer at medium for 5 seconds, or just until the dry ingredients are incorporated. Sprinkle the remaining dry ingredients over the egg whites and mix again just to incorporate.
5. Increase mixer speed to high and run for 5 more seconds.
6. Use a silicone spatula to scrape the sides of the bowl and gently fold the mixture together once or twice. Transfer half the mixture to the prepared pan, then use the spatula to smooth the top. Repeat with the remaining mixture. Firmly tap the pan on the counter to help eliminate air bubbles.
7. Bake for 35 minutes. Remove the pan from the oven and overturn the pan and cool upside down. When cool, to release the cake, run a paring knife along the outside of the pan.
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New Students
I have a high school diploma or GED and want to attend college for the the first time.
If you fit this criteria, please follow the steps below:
Submit a free application online or in-person at any Tri-C campus Enrollment Center.
In order to be eligible for Financial Aid or Tri-C scholarships and grants you must fill out a FAFSA. Learn more about the Financial Aid and Scholarship process at Tri-C.
Have your official high school transcript, GED, other college transcript(s) and/or military credit sent to the Registrar's office:
Cuyahoga Community College
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Testing is mandatory to determine the level of Math and English courses approved for registration.
- Take the Placement Test two-hour preparation course review session.
- Go to the nearest Placement Testing Center and take the test. View the Placement Center hours and campus locations.
All new students will be required to attend the MANDATORY:
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Call your campus Counseling Office at 216-987-6000 (option 4) to schedule an orientation.
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October 7, 2012
Isabella Lewis, 8 (left) and Kasey Baker, 5 — both of Brant Lake — paint pumpkins at a craft activity held Saturday in conjunction with the Great Brant Lake Duck Race — a beloved local community tradition. Craft session supervisor Maureen Robinson said the community was indebted to Chuck and Cindy Hilton and Danny Wolke for their donations of six dozen pumpkins for area children to paint and take home. Wolke also donated a massive 250-pound pumpkin that was to serve as a decoration at the event, but was left near the town ballfield because it was too heavy to move.
"The turnout here was wonderful," Robinson said.. "And the kids had such a good time.."
Stories this photo appears in:
'Lightning luck' strikes twice for elated lad in 'Great Duck Race'
The Great Brant Lake Duck Race held a few surprises this year for the crowd as well as the event's organizers.
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Wine tasting party - what to bring?? Bread/dip maybe?
Hi all!
Can anyone help with some appetizer ideas to bring to a wine tasting party? Would appreciate some wine recommedations, too, as wine/food pairing is something I knwo little about.
I am partial to red wine, and was thinking of some sort of bread with a hot dip such as artichoke dip. Does anyone have any good recipes for either?
Or, maybe a bread that has enough flavor in itself where I wouldn't need the dip. I have a bread machine, if that is a consideration.
Thanks in advance!
Is this a party for drinking wine and nibbling at appetizers? Or a party where you seriously or semi seriously taste different wines and and pair them with recommended foods?
And are you also supposed to bring a bottle fo wine? And what price for a bottle is comfortable for you?
Makes a difference what to recommend.
Linda c
Barnmom - thats sounds like a good idea, actually, thanks!
Shermann - whats the big deal? Everyone brings one bottle of wine to pass around and a snack? Host will probably provide tasting crackers, testing glasses, mood music, an additional bottle of wine/snack, as well as deal with the mess and pressure of preparing/cleaning up after the gathering. ??
Do tell, how would YOU go about hosting a wine tasting party? What would you do differently? (genuinely curious)
Well - I have been to several tasting parties and they are as individual as the hosts!
Some are as you described - everyone brings a bottle and and an app. Some have been done by the host/hostess where they provide everything including staff.
As far as what sort of wine to bring and an appetizer to go with it... that is really individual choice! I personally don't care for artichokes with wine. It just is not a pleasant taste combination for me.
I would lean towards bringing a very nice cheese and a bottle of wine. I googled the following chart from Gourmet Sleuth and it has a lot of options. If this is really all about learning about the wines then it is not the time to try to showcase your elaborate culinary creations. The food should be the supporting cast for the wine, not the other way around. Oh, and water crackers are a nice neutral choice for crackers.
Here is a link that might be useful: wine and cheese pairings
I zecond a zinfandel ( NOT white zinfandel but a good fruity dark zin!) and the chocolate....the combo is beyond divine!
And I also believe there is something about artichokes that make wine taste strange.
Possibilities...Italian mini meatballs in a chafing dish with a red amrinara sauce and a nice chianti.
Melted cheese fondue and a gwirtztraminner or piesporter
How about a double glouster with an australian merlot?
Consider a perfectly ripe brie ( do not bake, it gets gummy upon standing!) and a lovely dry crisp chablis?
Lots of possibilities...just remember to keep the focus on the wine.
Linda C
I agree with Alexa, wine tasting gatherings are like book discussion groups. Sometimes it's a serious gathering focused on the wine and other times it's a pleasant time with good friends with wine and food at a theme. If you are seriously exploring wines it helps to have a real oenophile present who can act as a mentor/leader if the group gathered is not composed of serious winos.
I have been to parties where we did blind tastings of a singular varietal. That's fun, too.
Well, I provide everything, including the wine, just as I do for any other party I host. I've only had two wine-tasing parties, and both times someone did bring a bottle of wine, which we just added to the table.
That's how I prefer to be a guest, too, although I have been to quite a few parties we each bring something to. That's not how I like to entertain, though.
Hmm... interesting, sherrmann - thank you for sharing!
I like the neat twists and turns this thread has taken. On the topic of entertaining, I like to provide everything for my guests, and I also tend to insist on bringing something when I am invited over. I guess I am a bit of an over-doer.
LindaC - I have to admit, some of your ideas are very much "over my head" but I think I could handle the zin/chocolate combo. Actually, I am trying to decide between that and the Pinot Grigio/dip or the wine/cheese idea.
I am really not a wine expert. Huge fan! But, not very experienced. Here's to hoping to gain much knowledge at this gathering!
Don't make the mistake I did and take artichokes or artichoke dip. Artichoke is a wine killer. With red wine it produces an odd taste, which I find pleasant but which throws the flavor of the wine way off. My friends were kind enough to overlook my faux pas, but now I know better.
Ok, that is way too many votes against the artichoke dip - I am officially crossing it off the list!
Now, I am fearful that someone else will think of the chocolate/zin combo.
I am back to wondering about a nice red and some sort of bread. Maybe with an herb butter spread? Any thoughts?
There is a good reason wine and cheese is served on so many occasions. Cheese is neither very sweet nor very sour, so it doesn't conflict with the wine. Neither does butter or various bread products. Herbs can be combined with any of these to good effect. In other words, I think you are on the right track with that idea.
Sorry, but I'm not overflowing with specific ideas just now. But I would go for something light and simple, maybe some sort of crostini or bread sticks. A dip would be fine too, just lose the artichokes.
I think that if I wanted to contribute some to the party...other than wine and a snack...I would go to my liquor store, find something form a small but "
interesting" winery...research the winery, find out all I could....and then choose the snack to go with the wine.
So...even if the wine doesn't prove to be interesting at least your information will be.
Linda C
What about a compound butter with a gerat crusty loaf of bread?
Compound Butter Recipe courtesy Alton Brown
1 pound butter
3 to 4 tablespoons extra virgin olive oil
2 tablespoons fresh chives, chopped
1 tablespoon thyme, chopped
1 tablespoon sage, chopped
1 tablespoon rosemary, chopped
Dough scraper
Standing mixer
Parchment paper or plastic wrap
Chop the butter into uniform chunks using the dough scraper.
Place the oil into the food processor and add the chives. Process until the chives are finely chopped. Add the remaining herbs and blend until the herbs have colored the oil. Using the whisk attachment, whip the butter in the mixer's work bowl at medium speed until it softens and lightens in color, about 5 to 7 minutes.
Add the herb oil to the butter and beat for another 2 minutes until oil is fully incorporated. Remove butter from bowl and spoon onto parchment paper or plastic wrap. Roll into a log, using the edge of a baking sheet to form a tight log. Chill for 2 hours before serving.
Recipe Summary
Difficulty: Easy
Prep Time: 30 minutes
Inactive Prep Time: 2 minutes
Yield: 2 logs
User Rating:
Episode#: EA1C08
Copyright © 2006 Television Food Network, G.P., All Rights Reserved
Who has made puff pastry sticks? I searched the forum for a while and gave up, but I'm sure it must have been discussed. They seem easy but are they good? I'm thinking maybe coated with seeds or ground nuts and no cheese. Or maybe cheese, as is usually called for.
These are EXCELLENT and very easy to make and similar to what Kim is talking about....
frozen puff pastry sheets, thawed but kept chilled
2 cups Parmigiano-Reggiano, finely grated
(very thinly sliced fresh sages leaves and strips of proscuitto)
Special equipment: Silpat (available at cookware stores) or parchment paper
Preheat oven to 400°F. Line baking sheets with Silpat or parchment.
Sprinkle some cheese on a work surface and cover it with a puff pastry sheet. Then sprinkle more cheese evenly over pastry sheet and roll it out into a 10-inch square with a rolling pin. Fold in two opposite sides of the square so that the sides meet in the center. Fold in same sides of the pastry again to meet in center. Fold one half of the pastry over the other. Cut pastry crosswise into 1/2-inch-thick slices. Dip cut sides of each piece in cheese and arrange, a cut side down, on lined baking sheet.
Repeat with three remaining pastry sheets.
Bake palmiers in batches in middle of oven until golden on bottom, about 12 minutes. Turn over and bake until golden on bottom, 5 to 7 minutes more, then transfer to a rack to cool completely. Makes 64
Gourmet 2002
Sorry Jim! My typos are legendary - I totally spologize!
Here is one of the breadstick recipes.
Parmesan Puff Pastry Recipe courtesy Paula Deen
1 (17.3-ounce) package frozen puff pastry sheets, thawed
1 cup freshly grated Parmesan
1 teaspoon dried basil
1/4 teaspoon garlic powder
1/4 cup butter, melted
Preheat oven to 400 degrees F. Lightly grease a baking sheet.
On a lightly floured surface, unfold pastry sheets. Cut each sheet into 13 strips, about 3/4 by 10-inches apiece.
In a shallow dish, combine cheese, basil, and garlic. Brush pastry sticks with melted butter. Roll pastry in cheese mixture, lightly coating each side. Gently twist pastry sticks, and place on a prepared baking sheet. Bake for 12 minutes. Remove to wire racks to cool.
Recipe Summary
Difficulty: Easy
Prep Time: 10
CookTime: 12
Yield: about 26 breadsticks
User Rating
Episode#: PA0908
Copyright © 2006 Television Food Network, G.P., All Rights Reserved.
I think this will link to the recipe and photo....
Here is a link that might be useful: recipe with photo
"Now, I am fearful that someone else will think of the chocolate/zin combo. "
What's the problem? Can you ever have too much chocolate??
I hosted a wine tasting dinner party last month, and someone here (thanks muchly to all who replied to my deparate pleas!), referred my to the following very useful site, which includes lots of good recipes.
Here is a link that might be useful: Another Wine/Food Pairing resource
Im a Cab Sauv drinker and under $20 my favorites are J. Lohr (Calf) Twenty Bench and Hess....very very good for the price.I have a glass of J.Lohr every night..I swear its good for the heart lol! As for an appetizer I love the Brie with carmelized sweet onion on top with good crackers (Pepperidge Farms or Club). Ive never had a complaint when i put this out and it can be set up a day ahead and baked right before serving or in a pinch i have microwaved also.
I think many people will be doing the wine/cheese combo. One thought is to keep your wine and food from the same geographic region. For example, if you want a Tuscan red wine, maybe a nice Rosso di Montalcino, then perhaps a nice foccacia bread with olives and parmesan and rosemary.
If you're going Provence, France, perhaps a nice Rhone with good bread and tapenade spread.
Some things I'd in general stay away from  anything with a lemon or vinegar base. Without really understanding specific wines, you can really get in trouble.
I think there are wine gift books with more inviting titles. What about a photo book of wine country images? Is there a wine region close to where you live or one the host might wish to visit?
Wine guides like the "Dummies" book become outdated each year as new vintages are released. Yes, there is information that doesn't become dated.
Something I like with wine is a spread I make with equal parts gorgonzola and marscapone cheese, with added toasted walnuts or hazelnuts. This is fantastic spread on crusty whole grain sourdough bread, and with many kinds of wine. Is also nice to add sliced pears.
I also like smoky eggplant dip which is made by roasting an eggplant and then peeling it and putting it in the food processor with a small jar of roasted red peppers. That goes good on bread too, and with wine. You can doll it up with whatever other italian condiments you like, but it is good plain too.
I also have served Chase's homeade boursin to raves. Since I have an herb garden it is a fun summer thing to serve with bread and wine.
Home Made Boursin with Herbs
1 lb Farmers cheese or 1/2 lb cottage cheese & 1/2 lb Ricotta
8 ounces cream cheese
1/2 cup butter,softened
4 large garlic cloves,minced
2 medium shallots,minced
1/2 cup fresh parsley,chopped finely and packed tight
1/2 cup chopped fresh thyme OR 2/3 cup fresh dill chopped finely
1/3 cup chives,chopped finely
1 tsp pepper,freshly ground
1/4 tsp cayenne
Blend the cheeses and butter, add the remaining ingredients. Mix thoroughly. Store in small crocks or ramekins in the fridge until well chilled.


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Report: Robin Williams Cremated, Ashes Scattered In San Francisco Bay
Thursday, August 21, 2014
(Undated) -- The late Robin Williams is free at sea. TMZ.com says Williams was cremated the day after he died and that his ashes were scattered in San Francisco Bay. Williams was found dead in his home in Tiburon, California on August 11th. Marin County authorities said the actor died from "asphyxia due to hanging." His widow, Susan Schneider, said Robin had been suffering from anxiety and severe depression at the time of his death but said his sobriety was intact.


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Written by JASON DEAREN, Associated Press
CLEARWATER, Fla. (AP) — It's like Florida's version of The Blob. Slow moving glops of toxic algae in the northeast Gulf of Mexico are killing sea turtles, sharks and fish, and threatening the waters and beaches that fuel the region's economy.
Written by MICHAEL RUBINKAM, Associated Press DAVID PORTER, Associated Press
BLOOMING GROVE, Pa. (AP) — Authorities say a heavily armed survivalist with a vendetta against law enforcement is the suspect in an ambush that killed one Pennsylvania State Police trooper and wounded another in a heavily forested region of northeastern Pennsylvania.
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WASHINGTON (AP) — The House Select Committee on Benghazi gets its public debut Wednesday, two years after militants in the eastern Libyan city killed a U.S. ambassador and three other Americans, and four months after Republicans launched their special investigation.
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NEW YORK (AP) — The customized Captain America chopper Peter Fonda rode in "Easy Rider" has come to symbolize the counterculture of the 1960s. Now it's for sale.
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DENVER (AP) — The parents of a woman killed in the Colorado theater shootings are suing four online retailers they say sold ammunition, tear gas and equipment used in the attack.
Written by JOHN HEILPRIN, Associated Press KRISTA LARSON, Associated Press
GENEVA (AP) — The number of Ebola cases in West Africa could start doubling every three weeks and it could cost nearly $1 billion to contain the crisis, the World Health Organization said Tuesday.
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Written by DAVID CRARY, AP National Writer
NEW YORK (AP) — While many liberal policy goals have proved elusive during Barack Obama's presidency, there have been dramatic advances for two causes that once seemed quixotic — the legalization of same-sex marriage and the decriminalization of marijuana.


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Latest comments
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Glee - Page 8
Big Sean Dating 'Glee' Star Naya Rivera [PHOTOS]
Cute couple alert! Rapper Big Sean and 'Glee' starlet Naya Rivera made their first public debut as a couple, and dude, how precious are they?
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'Sons of Anarchy's' Katey Sagal to Guest on 'Glee' As…
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'Glee' Season 4: Cory Monteith Enters Rehab, Will Sit Out Season's End
'Glee' fans well know that the series' season 4 set out to be one of change and transition, moving several characters into the New York setting while introducing a number of additional characters back in the primary setting of Lima, Ohio. Now, as the series prepares for its endgame, with no official season 5 renewal announced, 'Glee' has made a change it did not intend. Series star Cory Monteith has entered rehab for substance abuse, but how will it affect the end of the current season?
'Glee' Star Cory Monteith Checks Into Rehab
Cory Monteith, who plays Finn Hudson on 'Glee,' has checked himself into rehab for substance abuse.
'Glee' Season 5 Re-Locating to New York Permanently?
Near of a year ago, reporters and 'Glee' fans alike were shocked to learn that the Ryan Murphy musical drama would follow through on its promise of graduation, splitting the narrative between Rachel Berry and Kurt Hummel's New York adventures, and both new and returning players back in Lima, Ohio. Now, even as the experiment has proven largely successful, is 'Glee' plotting to abandon Lima and move to a single location once more? Get the scoop on 'Glee' season 5 from creator Ryan Murphy inside!
'Glee' 'Diva' Songs – Full Episode List
The guys and girls of New Directions glam it up to sing Beyonce's 'Diva' in this week's episode of 'Glee,' which is titled after that lyrically empowering song. The singers wear their most extravagant outfits to get into character for the 'Diva' performance. Unique rocks a long gold gown topped with a black and gray fur coat, while Blaine wears a bright red jacket covered in feathers and Brittany looks like a princess in her pink dress.


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mpaka (needs class)
- boundary (dividing line or location between two areas)
This Swahili entry was created from the translations listed at boundary. It may be less reliable than other entries, and may be missing parts of speech or additional senses. Please also see mpaka in the Swahili Wiktionary. This notice will be removed when the entry is checked. (more information) July 2009


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Scott Dekraai
OC Gang Member Gets Plea Deal After Evidence Concerns
Leonel Vega, 34, pleaded guilty to voluntary manslaughter and was sentenced to 15 years in prison in the shooting death of 17-year-old Giovani Onofre.
Judge: Prosecutors Can't Use Statements Scott Dekraai Made In Jail For Salon Meritage Trial
An Orange County judge ruled on Monday that prosecutors could not use statements made in jail by convicted mass killer Scott Dekraai during the penalty phase of his trial.
Seal Beach Holds Fundraiser For Salon Meritage Memorial
Profits from a fundraiser in Seal Beach Saturday will go towards constructing a memorial honoring the victims of the Salon Meritage tragedy.
OC Murder Conviction Tossed Over Evidence Issues
An Orange County judge has tossed a murder conviction because evidence from a jail informant wasn't turned over to the defense.
Dekraai Pleads Guilty In Seal Beach Salon Murders
Scott Dekraai, the man charged with the worst mass killing in Orange County's history, pleaded guilty Friday to eight counts of murder.
Lawyer: Dekraai Will Plead Guilty To Killing 8 In Salon Meritage Shooting
Scott Dekraai, 44, had been locked in a custody dispute with his ex-wife over their-8-year-old son before he strapped on a bulletproof vest, took three guns and entered Salon Meritage in 2011, police said.
DA Won't Use Recordings In OC Salon Killings Case
Prosecutors said in a court hearing Tuesday that they will no longer use secretly recorded statements to a jailhouse informant from a man charged with killing eight people in a 2011 rampage at a Southern California hair salon.
Trial Split In 2 For Man Accused Of Killing 8 At Seal Beach Salon
The man accused of killing eight people at a Seal Beach hair salon in 2011 will have his trial split into two parts.
Court Weighs Alleged Misuse Of Jail Informants
An Orange County court on Tuesday began hearing evidence on allegations that authorities used jailhouse informants in high-profile murder and gang-crime cases in violation of the suspects' constitutional rights.
Trial Delayed Again For Man Accused Of Killing 8 At Seal Beach Hair Salon
The trial of the man accused of killing eight people at a Seal Beach beauty salon nearly two years ago has been delayed to early next year.
Husband Of Salon Meritage Shooting Victim Pushing For Gun Reform
As news of the Connecticut school shooting reached Paul Wilson Friday the Seal Beach resident was immediately reminded of the salon massacre that changed his life forever.
Salon Meritage Opens 13 Months After Mass Shooting
A hair salon that was the scene of Orange County's deadliest mass shooting reopened on Sunday.
Husband Of Seal Beach Massacre Victim Pushes Gun Control Reform
One year after the worst mass slaying ever in Orange County, one Seal Beach man hopes to prevent another tragedy like the one that claimed the life of his wife.
Salon Meritage Victims Remembered With Candlelight Vigil
Eight people gunned down last year at a Seal Beach hair salon will be remembered Thursday night with a candlelight vigil.
Plans Underway For Memorial Honoring Salon Massacre Victims
A plan is underway to erect a memorial honoring the eight victims of the salon massacre in Seal Beach last year.


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To say that Vinyl found the hanging silence left in the wake of Bonbon's words awkward was an understatement. She was more than glad when Bonbon diverted her attention back towards Lyra's performance, leaving Vinyl to her red-cheeked, confused self.
She supposed it would be best to keep a pretense of enjoying the show, even if only to stop Bonbon asking more questions of her. The little, green unicorn stood on her hindlegs, holding the lyre in her forelegs. Strange that a unicorn would want to play by hoof, not by horn. Her piqued curiosity held her attention right up until Octavia poked her in the shoulder.
"Hey! What...why are you here? You're meant to be in the backstage bit."
Octavia idly twiddled her hooves, staring at the floor. "Well, I was just wondering if you wanted to come back there and wait with me." Vinyl's eyebrows disappeared into her mane. "They...they refilled the buffet...if you'd like some more?"
"Sure, I'll just come with you now, then."
Vinyl rose from her seat, and noticed the most fleeting of smiles as Octavia led her along. She glanced back at Bonbon, who was wearing that smile.
"Have fun, you too. Hope I've given you something to think about, Vinyl." She shot off a small wink, before returning her eyes back to Lyra, who was wrapping up her set.
"What did she mean by that, Vinyl? Are you two best friends all of a sudden?" Octavia barely held back the forcefulness in her voice, surprising both herself and Vinyl.
"Hey, what's up with you? I was just talking, can't I talk to another mare?"
Octavia blushed, before turning her face sharply away as she felt the heat rise on her cheeks. "Well, of course you can...no reason you couldn't. Just that...I...oh, let's just..."
Vinyl sped up her pace to overtake Octavia, moving in front of her and craning her head round to see Octavia's. All Octavia saw was her gleeful grin rising from the side like the moon. "You're blushing."
"I am not!" Octavia jerked her head the other way, even turning herself slightly out of Vinyl's view. Vinyl took the opportunity, skirting round to look at her face again, grinning like a Cheshire cat.
"You are, Octy. Look, your cheeks." She swirled back around, prompting Vinyl to start giggling. She overtook again, seeing Octavia herself giggling quietly as she turned away once more. Vinyl put an insistent hoof under her chin, gently but forcefully bringing her face into full view.
"Blushing and giggling, like a schoolfilly. So much for a refined aristocrat, Octavia."
Octavia's normally grey face was rivalling her bow-tie. "Oh, and you simply enjoy living life au natural, don't you?"
"Sure, I eat Mexicoltan now and then, what's up with that?"
Octavia burst out laughing, not a condescending chuckle nor a haughty giggle, but a genuine laugh. "Oh Vinyl, you really are a silly filly."
"Only one of me in Equestria."
Octavia calmed herself, turning back to Vinyl from her laughing fit. "So, is it some sort of luck that I found you then?"
Vinyl chuckled, her own cheeks burning like the sun. "I suppose, you're a very lucky filly to have met such a rare and awesome mare like me."
"Oh, I'm the filly? I think you'll find I'm the mare here!" Octavia poked a playful hoof at Vinyl's cheeks, feeling the soft warmth emanating from them. She returned her hoof to the point, lightly stroking it, enjoying the tiny pulsing of Vinyl's heartbeat, miniaturised and multiplied by a thousand. Like a lone trumpeter expanded into a glorious orchestra.
A slight cough interrupted her trance, and the pair turned to see Bonbon smiling, head tilted and eyes sparkling. "Oh, sorry to interrupt...just reminded about when Lyra and I first met...ahh..."
She trotted casually past the pair, exhaling a soft sigh as she disappeared into the doorway. A slightly awkward moment descended, the spell that had hung by the thread between their eyes snapped like spider-silk.
"So, shall we...?"
"Yeh, let's uhh...the buffet. I'm...kinda hungry." The awkward silence persisted, and was only magnified when the pair entered, and saw Lyra and Bonbon sitting in the corner. Both turned to see them enter, offering jovial grins and a hooves-up each.
"Should we go talk to-."
"Not in this life, Vinyl." Octavia wandered off to grab a glass of something to wet her throat. Her breathing had become frantic just now, drying her throat almost completely. Even her heart had yet to slow down. It was nerves from the audition...yes, just nerves. Nothing alcoholic was available, a pity, as it would have dulled her nerves nicely. Orange juice glinted from a glass jug before, it would do nicely.
She noticed Vinyl beside her, carefully pouring herself a glass of cranberry juice. Her heart rate raced ahead once more at the sight. What was this?! She turned back, away from Vinyl, slugging another glass of sharp, citrus goodness. The plump pony - Usher, if she remembered the name correctly - entered. The whole room quietened down, conversations nipped at the bud.
"If you'll please, we will be having the pianists first. With me, sirs and madams." The portly colt exited with a quarter of the room in tow. Some had left friends behind, who nervously tapped their hooves together, awaiting either the joyous or disappointed return.
Next brass were taken away, the room emptied to Octavia and Vinyl, Lyra and Bonbon, and a hoofful of other string instrumentalists. Octavia tried her best to avoid looking at Vinyl, for the sake of her pattering heart, and at Lyra, for sake of her sanity. Inevitably this meant staring down at the tabletop she was leaning on. This persisted for a long moment, but Octavia was oblivious as she fought in understand the processes of her own mind and feelings.
After an indeterminable amount of time, Usher once more entered the room, with the same perfect-cut composure as before. "String instruments next, please. Mr Zimmer is very eager about the candidates."
Octavia turned to leave the room, stopping as she heard Vinyl call after her. "Hey Octy...good luck!"
Octavia turned back, nodding and smiling as she left Vinyl standing by the hors d'oeuvres. She joined the group filing through the narrow corridor, and fate had placed her right beside the glowering Lyra.
"Well, Octavia. I see hypocrisy is still your element. Daring to insult my wife, yet grabbing onto a rag-tag vandal like that filly?"
Anger burnt into Octavia's chest, she bore down on Lyra, who barely flinched. "Don't you dare say anything about her. I am not 'with' her!"
Lyra simply patting Octavia on the head like one would a small filly. "See, it hurts to hear somepony say stuff like that, doesn't it? Now, Octavia, behold as the esteemed Mr Zimmer selects only the true talent from this crop. I'll see you in the audience...or in the dumpsters."
"On the contrary, I believe you'll be spending the night of the Gala busking for bits on the street."
"Oh, those are some strong words, Octavia. We'll see."
They emerged onto the stage, lined up before the judges like a batch of freshly-baked pies awaiting inspection. Hoofz Zimmer stood, moving down the line one-by-one, explaining failings, offering improvements, sadly sending them off one-by-one. Only now did Octavia understand why the previous groups had taken so long. He didn't simply strike a pony off for one failing. What was a reject this year could be a star the next, and he knew it. Ponies left with a hopeful smile on their muzzles. This year might not have been the one, but next year may well be.
Eventually it boiled down to just Octavia and Lyra, as both had been silently fearing. He stood before them both, smiling benevolently.
"Now, both of you displayed exceptional talent beyond expectations. Ms Philharmonica, your deployment of the cello subverts any criticisms I have levied against earth ponies, and you have allowed me to view such musicians with new eyes. Mrs Lyra, your lyre work is a return to previous form, and I am glad you have regained your previous excellence after your...encounter with the media."
He cleared his throat, dusting himself off slightly. "However, this presented us with a most difficult problem. Both of you are talented, and were you pianists or brass instrumentalists, there would have been much more argument between myself and the other judges. Thankfully, in the strings section we have space for two candidates, our problem easily solved. I would like to congratulate you both on achieving these places. We will contact you within the week for your first rehearsal dates."
Both candidates gushed a slew of praise and gratitude, eyes lit up like stage-lights. Zimmer simply waved a hoof, chuckled under his breath, thanking the pair in turn. Octavia's newfound joy was enough to even stop her casual jibes at Lyra, and she could only assume a similar happiness was preventing any insults coming from the unicorn herself.


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Conversion marketing is a mind game. In fact, it can be argued that the overall practice of sales and marketing is a sub-discipline of social psychology.
This is because likeminded consumers or market segments are hardwired to respond the same way to certain triggers because of their similar personal, lifestyle and social context. World-renowned marketing guru Eben Pagan explained this in-depth in one interview when he said that when making purchase decisions, consumers use their primal, reptilian brain which responds to psychological and emotional triggers.
You might be thinking: "I don't have a psychology degree. I'm toast."
You're absolutely not. A degree in psychology is not necessary to achieve conversion marketing success, but you need to know high converting psychological concepts and use them when developing your marketing and sales strategy.
Fortunately, help desk software developer Help Scout has culled 10 case studies and psychological techniques to help you win the marketing mind games, generate more leads, convert more customers and grow your revenue.
So here are 10 psychological tricks to boost your conversion ROI.
Trick #1: Encourage Your Potential Customers to Take Small Steps
It is natural for consumers to be resistant to making huge commitments on the get go, especially if they're doing business with you for the first time. When you're winning over their trust and encouraging potential customers to try out your products or services, they are more likely to respond positively to your offer when minimal conditions are set.
Respected and best-selling psychology and marketing expert Dr. Robert Cialdini illustrated this in one of his experiments. Dr. Cialdini analyzed the door-to-door fund raising initiatives of the American Cancer Society and he found out that a small scripting change can make a huge difference.
The research tested two phrase variations on how volunteers ask for donations. The first one is a straightforward: "Would you be willing to help by giving a donation?" The second is a slightly modified version: "Would you be willing to help by giving a donation? Every penny will help."
According to Dr. Cialdini's research, the second phrase yielded twice as more donations versus the first variation. This is because when asked for a donation, people asked themselves if they have enough and whether their donation will make an impact. By adding that extra line in the end clearly expressing that every penny counts, the request becomes more approachable and actionable.
During the initial interaction or the maiden transaction with your customers, encourage them to take action by asking the littlest thing. This can either be a free, non-committal trial period, a no minimum order policy, a special discounted price for beginners or not requiring them to give you their credit card information.
Frontloading that they can respond to your call-to-action without lifting a finger is a great way to achieve that break through moment with your customers and an opportunity for you to usher them deeper into your conversion funnel.
Trick #2: Harness the Power of Labels
People say they hate to be labeled. On the contrary, marketing researchers found out that consumers also clamor to be part of labels they love. The sense of belonging is indeed a powerful purchase motivator.
In a research, randomly selected participants were asked about their voting patterns and in the end, were told that they belong to a politically active group. The label was artificial because the participants were not politically active at all. Another set of participants were asked the same question but they were not told anything about belonging to any group.
Come poll day, the turnout among those who were told that they belong to a politically active group was 15% higher compared to the group that was not told anything.
It is natural for consumers to want to be identified with likeminded others in a group, especially if the label for that particular group is something positive and aspirational. Being a part of these groups is a strong social currency and allows them to assert their status. This is why luxury brands are such a hit. Service providers like gyms make a lot of money by creating exclusive groups that their members aspire for.
People fight to belong to an elite group and you can boost your conversion rates by positioning your products or services in this way.
Trick #3: Understanding Your Customers' Buying Pain Threshold
Ever heard of the shopping catchphrase "spend 'til it hurts?" Apparently, there is scientific truth in this as consumers do experience a certain kind of "pain" when purchasing something. Neuroscientists classified consumers into three groups based on their spending pain threshold.
61% of spenders fall under the "Unconflicted" category. These consumers know when to stop. 15% of consumers are "Spendthrifts" who spend beyond what they ideally want to spend before they hit their buying pain. Lastly, 24% of consumers are "Tightwads" who cry ouch even before they reach their ideal spending amount.
Among these three groups, the most difficult to convert are the Tightwads. They are also the most crucial if you want to grow your revenue since almost one out of four of your potential customers belong to this segment.
The key to winning over this group is to minimize their buying pain and this can be done by implementing three copywriting strategies.
The 1st strategy is to reframe the value of your products and services. Have you ever wondered why companies always price their products or services a few cents or a dollar short of the nearest 10-dollar, 100-dollar or whole dollar value? $4.99 is just a penny short of $5. $99 is just a dollar short of $100.
This is because neuroscientists found out that how you frame the prices of your services or products have a huge impact on the reception of conservative spenders, even if the difference is just a cent or so.
Moreover, if you can breakdown the cost in smaller increments, you are minimizing the buying pain for Tightwads. For example, instead of saying that your gym membership costs $1,000 per year, you will benefit from higher conversion if you say $84 per month.
The 2nd strategy is to bring down the number of buying pain points by bundling your offers. According to neuroeconomics expert George Loewenstein, conservative spenders prefer to purchase multiple items in one go instead of buying them separately. Several purchase transactions equal multiple buying pain points versus one purchase transaction that only involves one buying pain point.
The last strategy is to make small changes in your copy. In an experiment conducted by Carnegie Mellon University, researchers used two slightly different copy variations to describe the overnight shipping fee of a free DVD trial offer. The two versions are: "A $5 Fee" and "A Small $5 Fee." Believe it or not, but the simple addition of the qualifier "small" increased the response rate among conservative spenders by 20%.
In crafting marketing copy, small details do make the big difference.
Trick #4: When it Comes to Your Shortcomings, Honesty is the Best Policy
PR practitioners and spin doctors will flip over this suggestion. However, according to social psychologist Fiona Lee, when it comes to conversion marketing, admitting your mistakes will do far less harm than covering them up.
Lee conducted a study on how admitting to missteps would affect the stock prices of a company. Lee and her team created two fictitious reports – one that admits to the company's shortcomings in making strategic decisions and the other blames external factors such as the economy and the competition.
The results are very clear. Investors respond more positively when the company admits to its missteps as this gives the impression that the company is in control and not prone to covering things up. Apparently, when businesses blame external forces for their shortcomings, it raises a red flag among skeptic consumers, fearing that the company can't fix the issue on their own plus the fact that the company may just be making excuses.
Conversion is built on trust and keeping in control despite committing mishaps is a great way to gain your potential customers' trust.
Trick #5: Couple Urgency with Actionable Instructions
Urgency is a strong emotional trigger that drives sales. It can stem from different situations – from scarcity just like how Dr. Cialdini explained it, from a sense of emergency or an immediate need to satisfy a desire or avert fear.
However, if urgency is not used smartly, it can have little to no effect on your conversion marketing initiatives.
A clear articulation of this is the popular research conducted by Howard Leventhal wherein he gauged the effectiveness of two variations of tetanus pamphlets. Both brochures contained no-holds-barred descriptions about the effects of tetanus on people with the goal of eliciting fears among readers and urging them to get vaccinated. The difference is that one brochure contains broad-stroke instructions on how and where to get vaccinated.
At the end of the research, Leventhal found out that vaccination rate is 25% higher among those who received the pamphlet with instructions on how to get vaccinated. Leventhal then concluded that people are likely to block out information that evokes urgency if it is not partnered with any information on what to do next.
He explained that without actionable next steps, people will just convince themselves that they don't need to take action because the worst case scenario won't happen to them anyway. In the field of conversion marketing, people will convince themselves that they are not missing out on your offer because you did not provide them with any clear instructions on what to do next.
The same principle was echoed by marketing experts Joe Polish and Dean Jackson of the marketing resource site Genius Network when they said that you should make it as convenient as possible for your potential customers to take the next step or respond to your call to action.
Trick #6: Your Marketing Copy Should Scream Instant Gratification
From the iconic (and quite ancient) marshmallow test to the highly advanced magnetic resonance imaging (MRI) experiments – humans' love for instant gratification has remained constant.
Marketing experiments using MRI have found out that the mid-brain "lights up" when people see words that are associated with instant gratification. The mid-brain triggers pleasure and other powerful emotional motivators and conversion marketers need to woo this part of the brain.
According to expert marketing psychologist Gregory Ciotti, the word instantly may very well be one of the most persuasive words you can use in conversion marketing (along with "free" and "new"). Researchers said that words alluding to instant gratification will allow your potential customers to picture their problems being resolved right away or their desire being fulfilled immediately making them more prone to purchase.
Trick #7: Pick a Fight with Other Brands
Loyal customers of Mac and PC will relate to this one. Most recently, Android and iOS users look like they are headed to the same path.
Businessmen and entrepreneurs don't have the propensity to go out and make enemies. In fact, mutually-beneficial affiliations and likeminded connections are very big concepts in the business arena. However, if you want to boost your conversion rates, making an enemy is necessary if you want to generate a cult-like following for your brand.
In a study conducted by social psychologist Henri Tajifel, he demonstrated how people can "commit acts of mass hatred and discrimination" against a particular entity or ideology. Tajifel and his team were able to prove that people are capable of exhibiting loyalty to their "in-group" and pointblank discriminate outsiders even though the differences between their group and other segments are trivial and minute.
Therefore, your unique selling proposition should not only tell your consumers what your brand represents and what makes it distinct from the rest. It should also convey what you're not and should communicate that you are against certain beliefs and ideologies in a manner that will resonate among your existing and potential customers. Your USP should define who your customers are not as much as it defines who they are. Apple was clearly against the "plain Jane" and uncool computers of PC users and this allowed it to obtain strong following and high level of loyalty among its customers.
Likewise, this can create an aspirational aspect for your brand to lure your competitors' customers into your own camp. Still using the example of PC and Mac, a PC user might find the arguments of Mac appealing and something to want. This would trigger the primal need to fit in and in order to do this, a switch to the perceived better brand is necessary.
In the business world, it's a risk to exclude outsiders, but if done properly and smartly, the reward is not only profitable, but has a long term positive effect in strengthening your brand equity.
Trick #8: Take a Stand for Something
According to one survey, 6 out of 10 consumers develop strong loyalty to a brand if they feel that they share the same values with it. Leading advisory company Corporate Executive Board (CEB) found out that customers don't appear to develop to a brand or company itself. Instead, customers are loyal to what the business stands for.
For example, Starbucks stands for creating and nurturing "connections" with its different stakeholders – from personalized interactions with every customers to how it ethically source its coffee beans from farms around the world. On the other hand, Burger King stands for customizable burger experience. People share these values and these two are two of the most successful brands in the world.
While your marketing collaterals are not the proper communication channels to elaborate on your company's mission, vision and values, it should always be there, weaved somewhere, either in a sublime or obvious manner. For your brand to truly have a voice, your customers should echo what you stand for, giving them enough reason to patronize your brand.
Trick #9: Be a Devil's Advocate to Your Customers
Just a quick trivia. The term devil's advocate originated from the canonization process of the Catholic Church. When someone is about to be canonized as a saint, the church gets a "lawyer" whose job is to dig into that person's life and find anything and everything he could to prove that the candidate is not deserving of sainthood. This allowed the church to carry out a more objective canonization process.
When this is translated to conversion marketing, your role as a devil's advocate is to oppose whatever belief or opinion your potential customers might have that is preventing them from positively responding to your call-to-action.
According to researchers, when consumers are faced by people who genuinely oppose their position or point of view, they tend to open up more and sincerely begin to appreciate the dissenting opinion. When they start to listen, you already passed their "hostile" layer and you can start your process or persuasion.
For your existing customers, this will make them more convinced that they made the right decision to do business with you. Because you are bringing up possible alternatives to your own products and services and later on dismissing them, your current customers feel much more confident with their purchase decision.
Likewise, this allows you to address hesitations and doubts about your products' potential shortcomings even before your customers make the decision whether to buy or not. It's sort of a preemptive medication – you address potential illnesses even before they happen.
Trick #10: Take Advantage of Surprise Reciprocity
Reciprocity is a hot buzzword among conversion marketers. It's a human interaction concept that has been in existence since time immemorial but it's most recently being extensively explained and exhausted in conversion marketing.
Reciprocity is one of Dr. Cialdini's six pillars of influence and basically says that consumers feel obliged to respond positively to your offer if you show them an act of kindness. It leverages on the basic human nature of fair give and take.
The thing is that everyone is practicing reciprocity. So, how do you stand out? By using a secret ingredient – the element of surprise!
Surprise reciprocity is giving something or showing an "act of kindness" to your customers when they expect it the least. A good example of how you can do this is by looking at Zappos. The online shoe retailer frequently gives its customers an overnight shipping upgrade. While you were waiting in anticipation for your new footwear that you expect to arrive in 3 days, the delivery guy knocks on your door the next day bearing a nice surprise.
Of course, not all businesses have the financial resources to dole out grand gestures. But as the old adage reminds us, it's the thought that counts. Psychologist Norbert Schwarz who also did several studies on reciprocity couldn't have put it any better: "It's not the value of what you find. It's that something positive happened to you."
It's All in the Mind!
The real marketing battle does not have inside your stores and not even at your ecommerce site. The real battleground is inside your customers' head.
Being able to harness the power of psychology in conversion marketing will give you ROI you only dreamed of. And at the end of the day, it's not rocket science or something that will require you to get a PhD in psychology. These are simple concepts waiting for your deadly executions.
Good luck!
If you learned something new in this article, we'd love to hear about it! Use the "Send Us a Video or Voice Message" button below.


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New England Patriots Gear
New England Patriots Mens
New England Patriots Mens T-Shirts
(220 items)
Product ID: 1295513
Main Content
There is nothing better than prepping for the big game with good food and friends. Show off some vintage Patriots style with this Tailgate tee from Junk Food at the next party. It features a distressed New England graphic on the front, as well as heathered fabric and sewn-on stripes on the sleeves for some extra team spirit.
- 50% Polyester/37% Cotton/13% Rayon
- Distressed screen print graphics
- Imported
- Officially licensed NFL product
- Rib-knit collar
- Sewn-on stripes
Reviewed by 2 customers
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Comments about Junk Food New England Patriots Tailgate Tri-Blend T-Shirt - Light Blue:
I purchased this shirt for my husband. He prefers to wear the vintage logo and is very happy with the quality and feel of the shirt. It is very soft and washes nicely.
- Was this a gift?:
- Yes
- Great Colors
- Soft
- Stylish
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- Casual Wear
Comments about Junk Food New England Patriots Tailgate Tri-Blend T-Shirt - Light Blue:
This shirt is soft,so you can wear it in the hot summer days.
- Fit:
- Feels true to size
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- Feels true to length
- Was this a gift?:
- No
Displaying reviews 1-2
Special event items are produced by manufacturers only after the outcome of a game
or event. These are advanced sale items and will ship immediately after they are
received in our warehouse.
Manufacturer direct items are shipped directly from the manufacturer. These items
are not available for international or expedited shipping.
Customized items can be personalized with options such as your name, your favorite
number, and/or designs. Some options may be limited by league rules.


text:
NHL Hockey - Preview
New York Rangers vs. Tampa Bay Lightning | |
The New York Rangers and the Tampa Bay Lightning will both be trying to pick up a win on Monday when they battle at Tampa Bay Times Forum. In their last action, New York was a 2-0 winner on the road against the Predators. Bettors on New York at -112 on the moneyline collected their winnings from that game, while the total score (2) sent UNDER bettors home happy as well. Last time out for Tampa Bay, they were a 1-0 loser as they battled the Ducks on the road. Moneyline bettors who got the Ducks at -170 were rewarded, while the 1 goals moved the game UNDER for totals bettors. Tampa Bay: Team record: 14-8-1 SU, ATS Current streak: lost 4 straight games. is 5-0 SU in its last 5 games at home When playing on Monday are 7-3 Team record: 12-11-0 SU, ATS Current streak: won 2 straight games. NY Rangers are 5-0 SU in their last 5 games on the road When playing on Monday are 6-4 NY Rangers at Florida, Wednesday, November 27 Tampa Bay home to Philadelphia, Wednesday, November 27 |