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Do Early Peeks at Super Bowl Ads Pay Off?
By Aimee Picchi,
DailyFinance) -- Not too long ago, companies buying ad time during the Super Bowl -- TV's most expensive commercial venue -- sought to keep their game-day commercials secret until air time. The theory was to wow TV audiences with the element of surprise: a funny punch line, a new spokesperson or a catchy song delivered fresh. The goal was to guarantee that the ads would be the subject of office break-room conversation the next day.
But an increasing number of Super Bowl advertisers are now using a strategy that was once anathema: posting their game-day commercials online, well in advance of the game. Their goal: to get consumers talking about their ads not only after the Super Bowl, but sometimes months before kick-off.
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That strategy, however, also begs the question of whether consumers actually watch those ads during the game, or do the commercials become just another opportunity to get a fresh beer from the fridge.
High-Stakes Game, High-Stakes Ads
At risk is a tidy sum. Aside from any production costs for a top-quality ad, a 30-second spot during the Super Bowl is fetching a record $3 million this year, according to a recent report from Kantar Media. For many companies, a Super Bowl commercial will represent their biggest single advertising expense for the year. And according to Kantar, one-third of the advertisers in last year's Super Bowl devoted more than 10% of their full-year media budgets to the game. "Over time, the stakes have escalated," says Jon Swallen, Kantar's senior vice president of research. "One way advertisers try to monetize that is with these pre-game, pre-release ads, trying to raise buzz and awareness. It helps to try to cut through the clutter." And Swallen says Super Bowl ad time is more cluttered than ever. Last year, for instance, the game contained a record 47 minutes and 50 seconds of network ads. In comparison, the 2001 Super Bowl contained just over 40 minutes of commercials. To be sure, many of the commercials in this year's Super Bowl -- to air on Fox on Feb. 6 -- will be kept secret until they hit the airwaves. But increasingly, the name of the marketing game is to tease viewers ahead of game day -- with clips or even the entire commercial. While some potential Super Bowl ads are already online, such as those from Pepsi MAX and Doritos, other marketers are still deciding whether to post their commercials early.Check Out Our Best Services for Investors
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Am I a Candidate? BMI Calculator Ideal Body Weight Real Stories Testimonials Bettina M Straight Diana Naana Before and After Gallery
The Process The Steps Info Session Calendar Registration Form Schedule an Appointment Media Center
Sinai Hospital Bariatrics Informational Session Nutrition for Life Part 1 Nutrition for Life Part 2
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What to Expect Diet and Nutrition Support Group Calendar Support Group Summaries Recipe Exchange
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Accommodations Dining Directions FAQs Gift Shop Important Phone Numbers Map Parking Pharmacy Visiting Hours Wireless Internet For more information, click here.
Primary Care Physician Portal Criteria for Candidacy Insurance Setting Patient Expectations What's Best for my Patient? My Role Before Surgery My Role After Surgery Resources Contact us
Great turnout and a truly inspirational meeting last night! Read More...
A "Plateau Checklist" for you to follow after bariatric surgery.

subset: commoncrawl


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What do Congressional representatives, car salespeople and advertising practitioners have in common? They're among the professions with the lowest perceived honesty rating, polling shows.
A newly released poll from the Gallup organization asked respondents to rate the honesty and ethical standards of people in various professions across 22 fields- ranging from medical practitioners to salespeople to elected representatives. While nurses, pharmacists and doctors topped the list as the most honest, members of Congress were at the bottom, with only 10 percent of respondents giving them "very high" or "high" marks. The only profession with a lower positive honesty rate? Car salespeople – only 8 percent of people rated their honesty standards are "very high" or high."
When it comes to ranking professions reversely- in order of the lowest perceived honesty and ethical standards, members of Congress took the top distinction. Some 54 percent of respondents said that they thought that the honesty standards for Congress members were "very low" or "low."
The numbers, though objectively poor, are not an all-time low. The record low came last year, when the field got only a 7 percent honesty rating.
Senators and state governors fared slightly better in the poll. About 14 percent of people said that they would rate the honesty and ethical standards of Senators as "very high" or "high" and 20 percent gave the same ratings to state governors.
The highest honesty rating went to nurses – 85 percent of those surveyed gave high marks for honesty to nurses, while only 3 percent gave them low marks. Pharmacists, doctors, dentists and engineers also did well in the survey.


text: Sorry for the re-post of this, but my e-mail account wasn't recieving mail from the mailing lists... Hey all, I have a bit of a probem running ./configure --prefix=/usr in chapter 6 to configure the textutils-2.1 package. I get this error during the configure script: checking for perl5.003 or newer... no configure: WARNING: WARNING: You don't seem to have perl5.003 or newer installed, or you lack a usable version of the Perl File:: Compare module. As a result, you may be unable to run a few test or to regenerate certain files if you modify the sources from which they are derived. checking for gcc... gcc checking for C compiler default output... configure: error: C compiler cannot create executables Ok, well the Perl WARNING makes sense...because I haven't installed Perl yet...thats later in this chapter, correct? But whats with that "C compiler cannot create executables"?! :( Doesn't look good...any suggestions? _________________________________________________________________ The new MSN 8 is here: Try it free* for 2 months http://join.msn.com/?page=dept/dialup -- Unsubscribe: send email to listar at linuxfromscratch.org and put 'unsubscribe lfs-support' in the subject header of the message


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Time-limited ARRA subsidies to laid-off workers for COBRA continuation coverage have substantially raised enrollment, even though layoffs sharply cut household income. The two largest data sets reviewed here showed average rises in take-up rates of 43 percent and 100 percent. However, rates varied widely across employers, and tax-subsidy claims to the IRS are thus far running much lower than expected. Coming closer to universal coverage for this population or for all Americans would require higher subsidy and possibly also a mandate to obtain coverage—two features that increase COBRA participation in a separate Massachusetts program for unemployed residents.
The text below is an excerpt from the complete document. Read the full report in PDF format.
This brief assesses a temporary but important new federal subsidy for laid-off workers and dependents. Most working-age Americans and their families obtain health care coverage at the workplace and often lose it when they leave or lose their job.1 The Consolidated Omnibus Budget Reconciliation Act of 1986 (COBRA) addressed this gap by requiring sizeable group health plans to continue job-based coverage for people losing eligibility.2 COBRA enrollees have to pay the average cost of the employer plan, however, which deters enrollment.3 In February 2009, Congress reduced this barrier to COBRA take-up by enacting a new, temporary federal subsidy of 65 percent of premium for job losers under the American Recovery and Reinvestment Act (ARRA).4
The new subsidies were expected to have a large impact. In 2006, nearly 6 million people had COBRA coverage,5 and some 7 million were expected to benefit from ARRA starting in 2009.6 Since then, job separations and the unemployment rate have risen,7 so COBRA and the ARRA subsidy have become more important. The subsidies have already been extended, and Congress is now considering further extensions. Of course, the subsidies raise the broader question of COBRA's continued role up to and after the implementation of insurance reform unde the Patient Protection and Affordable Care Act (PPACA).
Based upon a literature scan, key informant interviews, and available data, this brief addresses key questions8: To what extent did subsidy increase take-up of COBRA coverage? Did subsidy reduce "adverse selection" of older, sicker people into COBRA coverage? Are yet higher subsidies or other measures needed to move closer to full enrollment? What are the implications for COBRA policy under health reform and for the implementation of health reform itself?
(End of excerpt. The full report is available in PDF format.)
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PITTSBURGH—Fox's Pizza Den is celebrating its 35th anniversary. The company was founded by Jim Fox Sr., in 1971 and has grown to become a 265-unit, 100-percent franchised chain.
According to a news release, Fox, the company's president, attributed the chain's longevity and strength to low royalties and low start-up costs. Franchisees and long-time vendors gave him a surprise anniversary party at the 2006 International Pizza Expo, held March 14-16.
"The surprise was very special to me," Fox said. "Vegas is the ultimate city to celebrate any great occasion, and 35 years in the pizza business fills that bill. I am very fortunate to have a wonderful family, great friends and the very best franchisees in the world."
Fox's has enjoyed solid growth over the past two years, including the addition of about 50 units. To keep pace with expansion, the chain implemented a state-of-the-art online corporate-to-franchisee communication system including a semi-monthly e-newsletter and a secure online franchisee forum.
The company also said it will open a new commissary to better service franchisees.
"The new 20,000 square-foot location will house five offices for commissary operations, four offices for franchise sales, a conference room, a test kitchen and ample warehouse space, more than tripling the present space for the corporate headquarters in Pittsburgh," said warehouse manager Jeff Holsing. A grand opening is planned for summer 2006.
Topics: Fox's Pizza Den


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Tag Archive: behavioral finance
Wishful Betting Can Contaminate Financial Markets, Study Shows
Wishful bettors, those who make overly optimistic investments, will ultimately harm themselves financially, but they can harm entire markets as well, new research shows.
Personality, age and background influence your investment decisions more than you might think, finance prof says
Anatomy of an Investor: Theories on how to play the stock market abound. Buy low, buy companies whose leadership you admire, invest in organizations that reflect your personal values. And don't count out the ever-popular strategy of throwing darts at the newspaper's financial pages. Every investor hopes he or she has figured out how to beat the system and turn a huge profit.


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Results tagged "Rob Green"
West Ham got back to winning ways with a 2-0 victory at Hull but manager Sam Allardyce is not resting on his laurels.
The Irons boss knows his squad needs bolstering as injuries threaten to derail his promotion plans, and he plans to use this week's international break to bring in some loan cover.
West Ham striker Carlton Cole is convinced the Irons have what it takes to bounce straight back into the Premier League - and he's not worried about his England prospects.
The Hammers start the new season at home to Cardiff this Sunday, and Cole said they are ready for the challenge.
West Ham manager Avram Grant was left to reflect on what might have been after seeing his side succumb to a late winner at The Emirates.
The Irons looked good for a point, thanks largely to a superlative display from goalkeeper Rob Green, but a defensive lapse two minutes from time handed Arsenal all three points.
Rob Green has been given the backing of yet another of England's goalkeeping greats.
Peter Shilton, who won 125 caps, followed Ray Clemence in backing the West Ham keeper to prolong his international career despite his indifferent start to the season and his World Cup blunder against the USA.
West Ham goalkeeper Rob Green's international career is not over despite his World Cup disaster, according to England coach Ray Clemence.
Green's blunder against the USA in England's opening game in South Africa - when Clint Dempsey' shot slipped through his fingers for the equalising goal - might have signalled the end of his England days.


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Book review: Conclusion of Shakesperian 'Star Wars' parody waxes poetic
William Shakespeare can now stop twirling in his grave. The charmed collaboration between the Bard of Avon and Ian Doescher of Portland, Ore., has come to an entertaining end with the latest "Star Wars" parody, "The Jedi Doth Return."
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Junior Member
Gathering a pondering look upon his face, the stranger turned towards Luxanna, particularly after her high pitched squeal. Lifting his left hand from his robes he pressed the hood off to the side a bit to run a finger within his ear before returning the robes back to whenst they came. "Right.. I see. One last question m'lady, is there a weapons shoppe around these parts?" he asks quietly.
Dear Luxanna
Senior Member
Ask Jax
Garen comes in front of the House Crownguard, already finished most of his duties for the year, he would be at home, or around Demacia for a week. He knocks on the door, with a leather backpack hanging from the ground on his other hand. He forces a smile on his face, but he himself is almost dusted to death with smudges of blood, desert sand and dents on his armour, and some on his skin. He waits for someone to open the door.
Ask Brolaf
Brolaf opens the door, and sees Garen. "Oh, hey bro! 'Sup?"
Brolaf blinks. "What am I doing here, bro?" Brolaf seems to be in thought. "Uhh...Bro things." He nods, seeing as he answered the question.
Brolaf laughs. "Bro, I can assure you. Your sister is fine."
Suripi Okami
Um...,hello again Lux,and hello Garen,i dont think we met........ Lux,who does your hair,its very pretty.
((Oh god, Garen's here... Rothus is making an exit!)) "Uh yeah.." Rothus put the box down by a wall and furiously puts numbers into his belt, teleporting him elsewhere.


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Bladen County CommissionVineyard owner wants Bladen Co. voters to approve alcohol salesSubmitted by Holden Kurwicki on Mon, 08/12/2013 - 4:33pm.READ MORE:
Bladen County has long been a dry county, but with muscadine vines now growing in fields that used to grow tobacco, some are calling for the sale of alcoholic beverages to become legal.
Full story... » ONLY ON 3: Fireworks erupt among Bladen Co. Commissioners, audienceSubmitted by Cacky Catlett on Mon, 02/04/2013 - 11:24pm.READ MORE:
Tempers flared at tonight's Bladen County Commissioners' meeting after commissioner Charles Peterson showed his disapproval of the board's no-vote in naming the emergency services building after former county Deputy Fire Marshall John Hall.
Full story... » Bladen Sheriff snubs commission; does not attend special meetingSubmitted by Joe Mauceri on Fri, 07/09/2010 - 10:06pm.READ MORE:
The newly appointed Bladen County Sheriff was nowhere to be found at a meeting called to determine his future with the department. Some county commissioners and the standing room only crowd are still searching for answers.
Full story... » Bladen Commissioner-elect, mother killed in crashSubmitted by Joe Mauceri on Thu, 03/11/2010 - 12:22pm.READ MORE:
The man picked to replace a Bladen County Commissioner who died last month was killed in a car crash this morning.
Full story... » |
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text: Afghanistan: Taliban militants carry out deadly attack on Kabul election officeBy Masoud Popalzai and Laura Smith-Spark, CNNUpdated 10:47 AM ET, Tue March 25, 2014Story highlights Five people lost their lives in the attack; five militants also killed, Afghan Interior Ministry saysThe gunbattle between Taliban militants and Afghan security services lasted five hoursThe militants stormed a local election commission office in the Afghan capital, KabulThe attack comes less than two weeks before the country's April 5 presidential electionThe number of people killed when militants stormed an election commission office in the Afghan capital Tuesday has risen to five, a spokesman for the Afghan Interior Ministry said.The victims were two police officers, two election commission workers and a provincial council candidate, said spokesman Sediq Sediqqi in Kabul.Eight others were injured, including four police officers and four election commission staff, Seddiqi said.After a five-hour gunbattle with Afghan security services, the five militants who carried out the attack were also killed, he said, bringing the violence to an end.Two militants blew themselves up as they entered the compound in the Darul Aman area, he said, while the remaining three went into the election commission building."The attackers would have killed a lot of innocent people, as there were 70 people working in that building, if the Afghan security forces hadn't engaged them in the armed fight from outside," Sediqqi said.Just WatchedTaliban gunmen shoot journalist, familyreplayMore Videos ...Taliban gunmen shoot journalist, family 03:08PLAY VIDEOJust WatchedPacking up, shippping out of AfghanistanreplayMore Videos ...Packing up, shippping out of Afghanistan 02:49PLAY VIDEOThe Taliban claimed responsibility for the attack, which comes less than two weeks before Afghanistan holds presidential elections.Taliban spokesman Zabiullah Mujahid said in an e-mail that the group's armed suicide attackers had managed to enter the election commission office after causing a large explosion.The election commission office is near the home of presidential candidate Ashraf Ghani, but his house did not appear to be the target of the attack. He was campaigning Tuesday in eastern Paktia province.The Taliban have vowed to use force to disrupt the April 5 presidential vote.The group also claimed an attack last week on the central Serena Hotel in which nine people died, some Afghans and some foreigners. Six people were also injured.Among those killed were Sardar Ahmad, a senior reporter for the Agence France-Presse news agency, his wife and two of his three young children.Official: Suicide bombers attack bankIn other violence Tuesday, at least five people were killed and 16 more injured when suicide bombers attacked a bank in Asadabad, the center of Afghanistan's eastern Kunar province.Abdul Ghani Musamim, spokesman for Kunar's provincial governor, told CNN three insurgents stormed a branch of Kabul Bank, where police and other governmental workers had gathered to receive their salaries.One detonated his explosives vest in front of the bank, while two others entered the building. One also blew himself up, and Afghan security forces shot the third attacker, Musamim said.Two police officers, a soldier, a private security guard for the bank and a government worker were killed. The 16 injured included members of the security forces and civilians.Afghan journalist and family slain at hotel mournedOfficial: 9 civilians die in attack on Kabul luxury hotelMore from asiaIndia: Rape documentary excerpts 'incite violence against women'Commercial jet skids off runway at airport in NepalIndian court bans controversial interview with convicted rapistPowered by Livefyre


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Why the Saudis' Downfall Could Impact America
Why the Saudis' Downfall Could Impact America
282 results for 'sarah'. Showing results 55 - 72
Why the Saudis' Downfall Could Impact America
The Brody File Weekly Show
The Brody File Weekly Show
Brody File Show: The Tea Party Movement - What's Next?
The Brody File: Getting Iowa's Vote
The Brody File: Candidates Talk Faith, Jesus
American Victims of Palestinian Terror Seek Justice
Dictators are falling and radical Islamists are filling the gap across the Mideast. Now they've got their sights on...
This week on The Brody File: Rick Santorum and his wife talk about humble beginnings, Rick Santorum brings up...
Former Alaska governor and vice presidential candidate Sarah Palin may not be running for the White House this year,...
Spiritual Gifts - Ben and Sarah Jackson with Marguerite Evans
The author discusses the modern nativity display. For more information, visit www.acecollins.com.
The author discusses why people shorten Christmas to Xmas and why it all means Christ. For more information, visit www.acecollins.com.
On Friday's CBN Newswatch with Wendy Griffith: Republicans gear up for a House takeover, behind the scenes of the...
Pat Robertson interviews Doug Gresham, the stepson of C.S. Lewis and the executive producer of Narnia: The Voyage of...
The FBI called her "Queen Pin". Jemeker Hairston ruled the tough streets of South Central L.A.
He was a workaholic. She was unfaithful. The Markleys were headed for divorce until a movie changed their course.
Go behind the scenes of Matthew West's appearance on The 700 Club.