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With MileBug, I can keep track of my mileage on my iPhone instead of buying those paper mileage logs every year.
I love all the different camera apps that are available for the iPhone. It seems each one has something different to offer. Camera Plus Pro is no exception.
Do you read your horoscope? Do you want to know what the future holds? Ever played with a Ouija Board? Ever had your "Cards" read? If you answered "Yes" to any of those questions, then you want the Fairy Cards app.
The Fairy Cards are a Celtic version of the Tarot. They are spookily accurate.
Bottom Line: If you are a believer - download!!! Worth $1.99. I give it 9 out of 10 iPhones.
Single Card Reading
Celtic Cross
Material, Spiritual and Emotional Reading
Past, Present & Future Readings
About the Cards from the website:
The Irish Fairy Cards are numbered 1 through 64. This is the number of all possible combinations reflecting the balanced interaction of male and female energies in our lives. An equal honoring of these energies will be found in the cards as well as a deep understanding of nature in all aspects - elemental, human, and divine.
Rainy Day. Beautiful Girl. Not enough light. Uh-oh. What do I do? I open my SmartCam app and take the picture. Problem solved.
The SmartCam app automatically adjusts the photo intelligently to bring out the best in the photo. It's simple, easy and quick to use. See directions & video below.
Bottom Line: Worth the $2.99, if you use your camera frequently - or would like to. I give it 7 out of 10 iPhones.
There is little doubt that Twitter, Facebook, and other Web 2.0 technologies have changed the face of marketing and advertising as we know it. The power of the tweet has been realized by just about anyone with a cell phone, but most especially by those involved in the entertainment industry.
In his article in the Fall 2009 issue of iPhone Life, "The Best iPhone IT Administrator Utilities" (iphonelife.com/issues/Fall2009/BestIphoneITAdministrator), Nate Adcock listed a number of programs that can be used to access your desktop remotely. This article elaborates on these applications.
The applications described and compared in that article and this one are mostly meant for accessing one's desktop apps running on a computer in an enterprise environment. We are not looking at apps designed specifically for remotely controlling multimedia playback.
This American Life, the popular public radio show produced by Chicago Public Radio, has released an iPhone App.
The This American Life App gives unprecedented on-demand access to the full show archive going back to 1995. New episodes are added automatically and users can search by episode or contributor — including David Sedaris, Sarah Vowell, John Hodgman, and dozens more. Episodes can be streamed for free or purchased from iTunes for offline listening. Additionally, all episodes of the This American Life television show on Showtime can be downloaded for a fee.
Star*Burst from Super Happy Fun Fun is one of those time-killer games for when you just want to align colored gems (under a bit of pressure) without thinking too hard about it. It employs aspects of some other very popular games, with smooth and engaging backgrounds/music, but the starting levels do become a little monotonous. There are some issues I feel with the control scheme, and a minor glitch, but I enjoyed it regardless of these minor detractors.
Many games are based on engines from other games, and so will have a similar flow or look. Some games will have a layout, gameplay setup or theme that is similar to another game (e.g. the author noted that it worked well in the other game). Star*Burst obviously borrows heavily from popular conveyor belt-style games like Guitar Hero, Tap Tap Revenge, etc. The strategy is refreshingly different here as instead of requiring a simple point-in-time response, the game requires you to think a bit about aligning the objects (above the conveyor) coming at you. As gems roll off the belt, you use the paddle to grab them. You can hold up to 5 on the paddle safely. Another tap sends them into a slot above. As you stack up colored gems, you score points and meet level goals by aligning same colors (goals appear above the gameplay area). Alignment can be in the horizontal, vertical or diagonal, and higher point bonuses are earned for intricate patterns (the "Star*Burst--star shaped patterns being among the highest). Seems simple enough, but as you progress, the pace and color change frequency increases and gems invariably fall off the board before you can get to them. Miss enough and you lose...
A couple of interesting twists are included in gem manipulation. Once gems are placed in the matrix above, they cannot be moved, but you can chose to toss a gem to the back of the coming queue (to rearrange the order coming down the belt). Some gems have explosive characteristics, removing other gems in the vicinity when they explode, and wild card gems will match to any color. You can also post your Star* Burst achievements to facebook. The music, graphics and screens do a decent job of keeping you immersed, but I have a couple of gripes. One is the same general gripe I have with touch or iPhone games that fill the entire screen (with no other control options but screen taps). Edge of screen taps are often not effective in moving the paddle to the far left, right edges or corners. There is also a noticeable pause in the game when a match is made. I am not sure that was intentional, but the conveyor stops moving when this occurs.
These are minor issues, and I think Star*Burst will be worth your time if you are really into color matchers. You can grab Star*Burst in the app store at the link below...
Despite the iPhone's lack of a d-pad and other hardware controls, it is very popular as a gaming device. Part of its popularity is due to its excellent connectivity features, which include Bluetooth, Wi-Fi, 3G, and Push notification. These features support wireless multiplayer games, and there are currently more that 200 of these games available in the App Store.
There are two main types of wireless games. The first type, local games, allows two or more users in close proximity to play against each other. The second type communicates over the Internet with a central server allowing users on the other side of town or around the world to play against each other. Both approaches have their respective strengths.
The free Photoshop.com Mobile app has been downloaded 6.5 million times since last October. You can use it to edit and share photos via an easy-to-use interface. The latest version, released a few days ago, offers a new sharpen tool, support for a variety of photo borders, and playback of video hosted on Photoshop.com.


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"Lots and lots of files" – Privacy, data and a new currency
One of the seminal television shows of the 1990s, The X-Files played on myths, legends and government paranoia to worldwide critical and popular acclaim. One of the key episodes of the series found the lead characters, FBI agents Mulder and Scully, happening upon an abandoned mining facility. Contained inside were row upon row of filing cabinets. Inside, thousands of names spilled forth. The sheer number of file drawers is a visual feast for the viewer. But there is more; one of the agent's names is in those files. Personal data on her (in the form of a tissue sample) has been taken without consent. Down the rabbit hole we go…
We have always operated under the assumption that governments must surveil in order to protect its citizens. The difference today, as Edward Snowden has so plainly shown, is firstly that you are the one being watched, and secondly that the sheer extent of the surveillance and the pervasive nature of its collection is staggering. The pervasiveness of all this is a key point. Not much in the way of policy has changed really in the past fifty years, it's just that spying on swathes of the world's population has become increasingly easier and cheaper. Back in 2006, the UK's Information Commissioner's Office warned that the country was moving "towards pervasive surveillance". Such a prophecy seems to have turned into reality. It creates an uncomfortable feeling that those in charge do not have our best interests at heart, or at least that the ends do not justify the means.
Some of the finest publications in the world have been struggling to make sense of what all this means; Zeitgeist is using this post to highlight some of those key thoughts and issues covered. Back in September, The New York Times reported, paradoxically,
"Even agency programs ostensibly intended to guard American communications are sometimes used to weaken protections. The N.S.A.'s Commercial Solutions Center, for instance, invites the makers of encryption technologies to present their products to the agency with the goal of improving American cybersecurity. But a top-secret N.S.A. document suggests that the agency's hacking division uses that same program to develop and 'leverage sensitive, cooperative relationships with specific industry partners' to insert vulnerabilities into Internet security products."
Zeitgeist remembers dining alone in New York in September poring over the news. The NSA tried to ask for permission to legally insert a 'backdoor' into all digital encryption, but were denied. So they went ahead and did it anyway. They influenced government policy that led to fundamental weaknesses in encryption software. Last week, a federal judge considered the constitutionality of the US's surveillance programmes. He called the technology used by the NSA "almost Orwellian" and ordered it to stop collecting the telephone records of two plaintiffs. It is one of several cases currently underway.
Of course, such spying would have not have been possible without the consent – tacit or otherwise – of companies in the private sector. There is clamor in the US, UK, Brazil and other countries for more restrictive regulation that makes it harder to collect consumer data. Such policy could make data analysis and collection onerous and might have a significant impact for those businesses that make a living out of using such data. As The Economist puts it,
"Should all this make it harder and costlier for companies to gather information, that would hurt the likes of Facebook and Google, which depend on knowing enough about their customers to ping them with ads that match their tastes."
The New Yorker recently featured a fascinating article complete with unnerving infographic (excerpted image above) showing just how much information we display on our various social networks is then shared with the platform and its advertisers. This month, a new film, Her, arrives in cinemas, from the director of Being John Malkovich. The heroine is a disembodied voice – acted by Scarlett Johansson – who serves as operating system. The line between her servitude and rapid consumption of all her user's data quickly becomes blurred. As the reviewer Anthony Lane puts it, also for The New Yorker,
"Who would have guessed, after a year of headlines about the N.S.A. and about the porousness of life online, that our worries on that score—not so much the political unease as a basic ontological fear that our inmost self is possibly up for grabs—would be best enshrined in a weird little [film]?"
Unsurprisingly, the results of a recent YouGov poll in the UK showed consumers were now far less willing to part with their own data. Almost half would be less willing to share their personal data with companies in the next five years. A mere 2% said they would be more willing to do so. Part of the problem lies in a lack of transparency: who is using my data, which piece of information exactly, and how does it benefit them? More importantly, what am I getting in return for surrendering my data? Steve Wilkinson of Ernst & Young offered little in the way of cheering news, "Many customers have recognised that businesses are using their personal information to help increase revenues, and are starting to withdraw access to their private data… In spite of this, there is a reluctance to adopt incentives that encourage consumers to part with personal data".
Writing in the FT yesterday, Evgeny Morozov penned an excellent article claiming the media was spending far too much time on the intricacies of government involvement rather than how the whole cocktail mixes together. The overreach, according to the author, is being treated as an aberration, that will disappear in the face of tighter controls and the harsh light of day. It should instead, Morozov argues, be treated as part of a worrying trend in which "personal information – rather than money – becomes the chief way in which we pay for services – and soon, perhaps, everyday objects". The article continues,
"Now that every piece of data, no matter how trivial, is also an asset in disguise, they just need to find the right buyer. Or the buyer might find them, offering to create a convenient service paid for by their data – which seems to be Google's model with Gmail, its email service… [W]e might be living through a transformation in how capitalism works, with personal data emerging as an alternative payment regime. The benefits to consumers are already obvious; the potential costs to citizens are not. As markets in personal information proliferate, so do the externalities – with democracy the main victim. This ongoing transition from money to data is unlikely to weaken the clout of the NSA; on the contrary, it might create more and stronger intermediaries that can indulge its data obsession."
"Should we not be more critical of the rationale, advanced by the NSA and other agencies, that they need this data to engage in pre-emptive problem-solving? We should not allow the falling costs of pre-emption to crowd out more systemic attempts to pinpoint the origins of the problems that we are trying to solve. Just because US intelligence agencies hope to one day rank all Yemeni kids based on their propensity to blow up aircraft does not obviate the need to address the sources of their discontent – one of which might be the excessive use of drones to target their fathers. Unfortunately, these issues are not on today's agenda, in part because many of us have bought into the simplistic narrative – convenient to both Washington and Silicon Valley – that we just need more laws, more tools, more transparency."
"I hope for the comedy… I suspect the horror. Possibly in the future you'll no longer be permitted to be who you think you are, or even who you're pretending to be: You will be who they say you are, based on your data-mined, snooped-upon online presence. You'll be stuck with that definition of yourself. You won't be able to take off the mask."
Such disconcerting thoughts on having your own personality dictated to you might once have been the stuff of science-fiction, apt for an episode of The X-Files. Besides adages of truth being stranger than fiction, the clarion call of these publications appears to be that people should be sitting up and taking notice of what has been going on over the last ten years with extensive policy / data / consumerism creep. It is not just the NSA, but the way society intertwines information for monetisation that must be scrutinised if we are to avoid having to worry about trivial things like playing videogames in peace.
Taking flight – Opportunities and obstacles in democratising luxury
I don't think democratic luxury exists. I don't believe in something for everyone… How can we possibly put these products on the Web site without the tactile experience of luxury?"
- Brunello Cucinelli
The democratisation of fashion took a beating this past week as news reached Zeitgeist that Fashion's Night Out was to be no more. Spearheaded by Anna Wintour at the height of the global recession, the idea was for a curated evening; a chance for stores to open their doors late, inviting a party atmosphere and focussing spend on a calendar event. The Wall Street Journal wrote that last year, "Michael Kors judged a karaoke competition at his store on Madison Avenue, rapper Azealia Banks performed at the MAC store in Soho and a game night was held at a Kate Spade store." The evening festivities were replicated across New York, London and other cities.
Zeitgeist happened to be on Manahattan's Spring Street last September when the most recent FNO was held, waiting patiently for a perenially-late friend who works next door to Mulberry. While waiting, it was absolutely fascinating to see the sheer of variety of people out on the street. While the crowds were mostly composed of women, the groups ranged from college-aged JAPs and the avant-garde to hipsters and stay-at-home mothers. Most gawped excitedly as they beheld the Mulberry boutique, enticed by the glimpses of free food and drink, as well the sultry bass tones of some cool track. One elegantly dressed fashionista strode hurriedly past Zeitgeist, lamenting to her cellphone "Oh God, it's Fashion's Night Out tonight".
Ultimately perhaps it was such feelings among the fashion set that caused FNO to come to an abrupt end. But Zeitgeist got the sense that, while undeniably a celebration of fashion and an opportunity for brands to showcase their attractively experiential side – particularly to those who might usually be deterred by luxury brands and their perceived sense of formality – there weren't a great deal of people actually buying things. It's quite possible that the whole strategy of attracting a crowd who would not otherwise frequent such stores backfired; they turned up, sampled the free booze, felt what it must be like to shop at such-and-such a label, then moved on to the next faux-glitzy event with thumping music. This then was a failed attempt to bring luxury to the masses.
On a macro scale, the cause for democratisation is hardly helped by the global financial crisis. Although over four years old, the ramifications and scarring done to the economy are still sorely felt. This is illustrated in the unemployment figures around the world, tumultuous elections and anecdotal tales of hardship. More starkly, they are being backed up by solid quantitative research that proves we as a world are less connected now than we were in 2007. In December last year, The Economist reported on the DHL Global Connectedness Index, which concluded that connections between countries in 2012 were shallower (meaning less of the nation's economy is internationalised) and narrower (meaning it connects with fewer countries) than before the recession. Meanwhile, just this past week, the McKinsey Global Institute published a report showing financial capital flows between countries were still 60% below their pre-recession high. This kind of business environment hardly fosters egalitarian conduct, and indeed such isolationist thinking was on show at Paris Fashion Week recently, where designers clung to their French heritage as a badge of honour. Exactly at the time when art needs to be leading the way in cultural integration, as emerging markets not only continue to make up a larger part of the customer base, but also develop their own powerful brands, it seemed that designers, like the financial markets, retreated to what they knew and found safe.
Where the ideology of democratising fashion has seen more success is of course online. We've written before about how luxury is struggling with the extent to which they invest in e-commerce. One of the principle hurdles is that the nature of luxury – elite, arcane, exclusive – is more or less diametrically opposed to the nature of the Internet – open, borderless, democratic.
Yet the story of Yoox – the popular and, in online terms, long-lasting fashion ecommerce platform – and its founder is one of just such democratisation. (It is particularly stunning to read of the difficulties the founder, a Columbia MBA graduate, Lehman Brothers and Bain & Co. alum, had in attracting VC funding). It also, crucially, points to the importance of recognizing multiple audiences, and how they like to shop differently depending on context. John Seabrook, writing in The New Yorker, reports that when Federico Marchetti set up Yoox in 2000, the world of ecommerce for fashion was regarded as a not particularly salubrious environment. Rather, the magazine compares it to outlet stores like Woodbury Common, fifty miles north of New York. Luxury brands like Prada and Marni could be found there, offering deep discounts on their wares, and it was for that reason – and the lack of control over their own brand – that they didn't like much to talk about such places. This, despite the fact that they attracted 12 million people in 2011, "almost twice the number of visitors to the Metropolitan Museum". Yoox was likewise greeted with much trepidation by fashion retailers. The article quotes an analyst from Forrester Research:
"It was a matter of principle with luxury brands that only people who shop on eBay use the internet – and their only interest was in getting a low price."
Marchetti's only available source of designer clothing was from last season and beyond, as no brand would sell their current collection. He curried favour with some of them though by advertising the prices without noting the discount customers were getting. Other than that, luxury brands took little or no notice.
Online shopping though would prove to be "one of the largest disruptions of the luxury-goods industry since the birth of the department store". There are three kinds of online store today; those that sell deep-discounted goods on end-of-season wear, those that sell in-season clothing, and those that have flash sales of small numbers of clothing or accessories. It turned out there was an audience for all of these types of website. Bridget Foley, executive editor of WWD is quoted in the article saying "[T]here has been a sea change in attitude… I think [it] surprised the fashion industry… Just because you love clothes doesn't mean you love shopping". This struck Zeitgeist as one of the more important insights in the lengthy article. Though retailers often harp on about the importance of the retail environment, the need to touch the product, to be in an atmosphere where everything has been curated down to the finest detail, online neutralises all of that. This idea threatens those in the luxury sector, as the thinking goes that any such premium on products may seem less justifiable away from a Peter Marino-designed armchair and a nice glass of champagne. Such ideas are being challenged though. Not only is the nature of the store changing – from robotic sales staff to customers as models on the catwalk – but so is the view of the luxury customer as a homogenous, static group, devoid of context. Zeitgeist was at a Future of Media summit at the Broadcast Video Expo last week, where, as behavioural economics suggest, MD of Commercial, Online and Interactive for ITV Fru Hazlitt insisted that consumers had to be targeted in ways that were pertinent to them, not only as demographic groups, but in ways that recognised the context of how approachable they were likely to be at the time, given the programming they were watching. Fru admitted that in years past, broadcasters like ITV had seen advertising as "space to rent out". Now they were thinking deeply about how and when is the right moment to reach their target consumer. It is the same in fashion. There is not one single way to reach the consumer; buyers of luxury goods do not want to be solely restricted to being able to buy your wares in a physical store.
Behavioural economics played a role in Marchetti's initial framing of the audience for the website as well. He hired pedigreed fashion writers, as well as artists, architects and designers to make special projects that lent the website an air of curation, of something more special and rarefied that what one might find – or more importantly the way one might feel – at an outlet mall. Marchetti wanted the customers "to see themselves as connoisseurs, even if they were really just hunting for bargains". The New Yorker article goes into some anecdotal detail about the way people shop on Yoox, which crucially differs not only from the way they would shop in-store, but also from other e-tailers. For online shopping in general, the experience is one where you can purchase ten items, and return nine of them with very little hassle, with credit for multiple rather than a single brand, and certainly no raised eyebrow from a pretentious shop assistant. Regarding specific sites, Yoox, unlike Net a Porter, for example, does not try to force a set of looks onto the user. Behavioural economics tell us that people irrationally value something more when they've been made to work a bit to get it. Such is the case now shopping for luxury items, which makes clothing not in-season (i.e. not currently in every shop window), both cooler and cheaper. It's an act not to be discouraged. A Saks representative says customers who shop online as well as in store buy four times as much merchandise as customers who shop only in the store. What will worry retailers though is that the convenience of the online store outweighs the experience of the physical boutique. The New Yorker quotes a shopper: "I'll never buy a dress at the Prada boutique again after getting these really amazing ones on Yoox."
As well as setting up the Yoox website, Marchetti's company now also powers the online stores of more than thirty fashion houses, including Armani and Jil Sander. Last summer, PPR joined in too, after conceding that their in-house expertise was not up to snuff. The latest development is making designs available to any customer as soon as it hits the runway. Burberry, as well as separate sites like Moda Operandi, have spearheaded this innovative change, which is effecting editorial as well as buying methods previously seen as unshakeable. The demand for this type of instant purchasing seems to be fueled by a niche – albeit a sizable one – that is not representative of the majority of luxury shoppers. The accessibility of a brand and its products is a tricky one to tread, one which Zeitgeist has written about several times before. Tom Ford performed a volte-face this year, after debuting his womenswear collection with no press and VIPs only, relented this year at London Fashion Week by letting bloggers write about the show. Chanel still steadfastly refuses to fully engage with online shopping. The tension is keenly felt in the New Yorker article, where Amazon's new entry into the world of fashion is referenced. The CEO of Valentino is unconvinced: "Valentino is high luxury… People going to Amazon are not going to Valentino". This smacks a little of pride and ignorance, for they most assuredly are, though perhaps not with luxury purchases in mind… yet.
It comes back to the idea that there are myriad types of luxury consumer. The industry has not fully acknowledged as of yet that the buying behaviour of a descendant of the ancien regime in Paris is unlikely to buy in the same way as a newly-minted businessman in Shenzhen. They may know that these types of buyers exist, and they may even create different products for each. Importantly though, they are not recognising that these people may go about purchasing in a different way. It's not just a purchase journey that has changed massively in recent years, as McKinsey's consumer decision journey illustrates above. It's also, as ITV's Fru Hazlitt insists, about recognising that different people shop in different ways, wholly dependent on context. Though Fashion's Night Out may be on permanent hiatus, and though the global economy may be sputtering along in second gear, the opportunities to leverage deep insights into consumer purchase preferences are there for the taking. Yoox, along with a deeply complicated algorithm, are trying to tap into just this. But the process must start with realising that yes, actually, someone might want to pick up that Valentino dress while surfing on Amazon.
Super Safe Super Bowl
The Super Bowl, an annual orgy of excess for those seeking to tubthump their products on television, where a 30-second spot can cost up to $4m, is taking an increasingly holistic approach to promotion, using social media to make for a more integrated offering. In the end it was Twitter that came to the fore during this year's event, when a power cut during the game created a captive audience for savvy brands (such as Oreo) to take advantage of.
It was interesting yesterday to hear the talking heads of CNBC reviewing the success of the advertisements that played during the game (click the headline image for a link to the discussion). Zeitgeist's thoughts were provoked particularly on the question of whether the risk of outrage from social media backlashes was now so great that advertisers were becoming far more risk-averse than in the past, preferring instead to tug at heartstrings with ads like Budweiser's, below, which was admittedly Zeitgeist's favourite.
Femfresh's not so fragrant Facebook fail
Hindsight is a wonderful thing.
But maybe someone might have anticipated that mixing female hygiene products and social media might be asking for trouble.
Indeed, having recently won a bunch of IPM awards for their experiential events, Femfresh's bubble has been well and truly burst by recent activity on their Facebook page.
One crucial difference between their marketing activities is that you can choose where you host your experiential events and make sure that your product has relevance to the people you are interacting with.
Facebook however is much more open and anyone can come and tell you what they think, so while one media might be appropriate for your brand, the other might not.
Clearly, marketing such intimate products is a delicate task, but the Femfresh tone of voice, referring to genitals as 'kitty', 'nooni', 'lala' and 'froo froo' has upset a number of women who find it both patronising and childish.
And they haven't been shy in making their opinions known.
As the dissent grew, people began questioning why such a product is needed anyway, accusing owners Church & Dwight of giving women yet another thing to feel insecure about on top having to be skinny, have perfect skin, teeth and hair and so on and so on.
One user points out that the NHS advises women to only use water to clean themselves. Many others claim that using such chemical products will only lead to health problems and should you have any unusual odours or discharges you should be seeing a doctor not using Femfresh.
Inevitably, the fuss has also attracted a fair number of men who have kindly offered their own colloquialisms for future campaigns and suggested brand extensions.
So far, Femfresh's reponse has been to delete some of the comments and ask for respect.
No doubt they are busy plotting their way out of the mess.
Well, they needn't worry about the men who will get bored and find something else to laugh at tomorrow.
However, they would do well to listen to the ladies who have raised some important issues for the brand to mull over.
Firstly, it's clear that the campaign, with its childish names, alienates a number of women.
Whether or not Femfresh decide to rethink their comms strategy will depend on how confident they are that it is right. Are the recent angry visitors to their page representative of their target audience or just a load of noisy nuisances? Gap faced a similar problem when they launched their ill-fated new logo.
Secondly, they need to address criticism of the product.
One, that it is irrelevant and irresponsible.
And two, that it is actually unhealthy and damaging.
Failure to address these issues and take control of the debate would be a huge risk as they are genuine concerns from their target audience. If Femfresh ignore them, any conversation on the subject could still happen without them and using a forum that doesn't allow them to delete the posts they don't like.
Indeed bloggers have already started to voice their irritation.
Finally, they might want to rethink whether Facebook is the right platform for them to engage consumers.
It is a social network in the true sense, and while people might not mind their friends knowing that they like brands like Coca-Cola or Adidas, they might be reluctant to like or interact with Femfresh so publicly.
Engage! – What is the point of advertising?
Facebook's recent IPO launch has had what Zeitgeist would describe kindly as a bumpy ride. There are multiple reasons for this, not least of which is the question of monetising mobile users of the platform – all 450m of them.
More broadly, another debate has been ongoing as to just what brands are getting out of having a presence on Zuckerberg's walled garden. A great article on WARC points out, after much quantitative analysis of how people 'engage' with fan pages, and what the 'People talking about this' metric actually means,
"At the very core of the social media mantra is the premise that brands need to engage their customers in order to grow but there is only a tenuous link between the effects of engagement and subsequent sales. Even if these top 200 brands achieved ten times their current level of engagement, what that ultimately means for the brand is uncertain. The push for engagement fails to explain what return, in real terms, a brand achieves by having highly engaging ads, on highly engaging vehicles or media."
Rather more worryingly for the advertising industry as a whole, the article also notes,
"[I]f advertising simply works by reminding people of the brand, leading to it "coming to mind, being familiar, safe, and satisficing (that is, being 'good enough')" (Ehrenberg et al, 2002), there may be little gain in doing anything more than reminding them of the brand. When focusing on achieving high levels of engagement we should question whether we are still trying to persuade consumers, even if our view of how advertising works is no longer aligned with this aim."
With this uncomfortable diagnosis in mind, does this mean the likes of Nike and Louis Vuitton should be throwing in the towel with their wonderfully engaging, award-winning campaigns? If advertising's only point to consumers is to act as a reminder, rather than to overtly influence, what are we wasting our time on?
"People don't buy what you do, they buy why you do it"
While the Jubilee weekend drags itself ever onwards into yet another day, and we witness a smaller version of the chaos the impending Olympics will bring, those of you in need of some intellectual stimulation and insight could do worse than to check out this old TEDx video, touching on, in essence, how companies must orient their strategy, and how they should communicate to their customers if they want to be successful at what they do. The talk is given by one Simon Sinek, and is well worth the listen. Enjoy. With thanks to SM for sending this our way.
(UPDATE 4/10/12: Harvard Business Review published an article yesterday online using this talk as a way of getting buy-in from executives for social media, i.e. thinking about the why, not the what.)
Some very social Muppets
The Muppets and LCD Soundsystem
Happy Friday! While Zeitgeist is caught in the toil and tribulation of work, insightful articles have been coming off the production line a little slower. Rest assured there are many in the pipeline. In the meantime, please enjoy this video of The Muppets, found via Mashable. Though discovered days ago now, it just about still falls in the realm of the zeitgeist. This is not part of any advertising campaign, so it doesn't matter a great deal, but it's really staggering to see just how de rigeur it has become to immediately whip one's phone out and start recording an event now. Did that media end up on Facebook, Twitter et al.? It's arguable that things like this hurt the muppets' brand equity, particularly with their younger demographic (or, more precisely, the over-protective parents of such a demo). Such things though are perhaps not important in the context of watching muppets dance.
Unofficially rocking out here to one of Zeitgeist's favourite bands, the imminently-retiring LCD Soundsystem, the Jim Henson progeny have of late been recasting themselves as social media gurus, in everything from Ode to Joy with the irrepressible Beaker, to the rather more (again) unofficial take on Kanye's new "Monster" video. And if you were wondering what "the Church" can learn from the Muppets' social media savvy-ness…
Social Media Success & Failure
Learning from brand victories and losses on Facebook, Twitter et al.
Last week, Zeitgeist tried to book a holiday at one of the lovely resorts looked after by the luxury group "One & Only". This company – which advertises mainly in Vanity Fair and Harrod's magazine – ostensibly caters to discerning travellers who expect a certain level of service from the place they go to and the people that serve them. On trying to call one of the hotels, no one would pick up the phone, and the call rang off. The same thing happened when Zeitgeist tried again. Zeitgeist fired off a tweet, "mentioning" the company's twitter feed, alerting them to the fact that a room was in need of booking but that no one was picking up the phone. This was mid-afternoon. At 10pm the next day, Zeitgeist received a private message from the One & Only account:
The only trouble was that the "OOResorts" account was not following Zeitgeist, so he found himself unable to reply. Thus the communication from the account was useless; they either were not social media-savvy enough to know I would not be able to reply to the message without them first following me, or they did not care enough to bother. Either possibility casts the brand in a poor light. It's far from mandatory to have a Twitter account, but if you are going to set one up, you need firstly to respond to pleas for assistance in a timely manner (within 24 hours), and secondly to know how the platform works. The more equity your brand has (in the case of One & Only, it's a fair amount), the more it has to lose by making simple errors such as this. In the meantime, Zeitgeist ended up booking a holiday at a different destination with a different company.
Starbucks, by comparison, although seen as a pin-up boy for the creep of homogeny in a globalised world, for the most part has done an excellent job when it comes to courting fans and maintaining a good PR stance on multiple subjects. This was the case again on Monday when it offered free coffee all day to UK customers. Zeitgeist found out about the offer through Twitter, but there was also an event on Facebook. A voucher could be downloaded and easily printed out or merely shown on your phone to your local barista. Now, the key here was, unlike the unpleasant (but free) glass of wine that Zeitgeist was entitled to upon checking into a restaurant on Foursquare at the end of last year, this coffee blend was delicious, it was not the sludge one would expect from an item that is free. That is because Starbucks realise the point is to use the free coffee to encourage future use; for newbies to think "Oh, their coffee is actually pretty good" – it's not a throwaway gimmick. (It's also so that people, when in the store collecting said coffee, will indulge in a muffin or some other accompaniment.) Good thinking, guys.

subset: commoncrawl


text:
Legal Question in Insurance Law in Virginia
Can my wife join suit in a civil litiagation case where she will be assuming any debt based on outcome?
Asked on 8/27/13, 11:56 am
1 Answer from Attorneys
Michael E. Hendrickson
Attorney & Counsellor at Law
users found helpful
attorneys agreed
No, not unless she qualifies as an injured party and/or one who suffered a loss
arising directly from or out of the cause of action at issue (my opinion).
Answered on 8/27/13, 12:37 pm


text:
Boys Basketball: Tigers survive in overtime
After La Crescent brought the game to overtime on a 3-pointer by John Gurholt, Lake City finally put away the visiting Lancers on a free throw by Eli Custer with 14.3 seconds remaining to help the Tigers escape with a 53-52 Hiawatha Valley League victory on Tuesday.
After Custer's make, La Crescent had one more chance to tie the game up, but missed the game-winning jumper. Both teams scrambled for the ball under the hoop as time expired.


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Taxpayers get partial victory in YME building case
GRANITE FALLS -- A district judge's order gives a partial victory to two taxpayers challenging how the Yellow Medicine East School District financed more than $10 million worth of improvements to its high school and elementary school buildings in Granite Falls.
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I was just trying to memorize the big four and noticed that the OCS website provides the chain of command without the current names of anyone. I was just trying to fill it out and looking for some help. Maybe somebody can help check my work and add anything that I don't have. I imagine you won't know the first four names until you get there, but all the rest look like they could be learned in advance. I'll be heading there in 11 days. Chain Of Command Current known personnel listed "Sir, the (first) person in this candidate's chain of command is:" 1. Section Leader: _____________________________________ 2. Class CPO/DI: _____________________________________ 3. Class Officer: _____________________________________ 4. Battalion Officer in Charge: _____________________________________ 5. Assistant Director of OCS: _____________________________________ 6. Director of OCS: Cmdr. Bob Kallio, USN 7. Executive Officer, NAVAVSCOLSCOM: Cmdr. Kevin J. Hogan, USN 8. Commanding Officer, NAVAVSCOLSCOM: Capt. Craig F. Weideman, USN 9. Chief of Naval Air Training: RADM John E. Boyington, Jr., USN 10. Chief of Naval Education and Training: VADM Alfred G. Harms, Jr., USN 11. Chief of Naval Operations: Admiral Vern Clark, USN 12. Secretary of the Navy: Honorable Hansford T. Johnson 13. Secretary of Defense: Honorable Donald H. Rumsfeld 14. Vice-President: Honorable Richard B. Cheney 15. President: Honorable George W. Bush The National Command Authorities are the President and the Secretary of Defense together. By law, only the NCA has the authority to direct the Armed Forces in the execution of military action.
Just got a newer version in email from NRD Omaha. The new chain of command is because OCS is no longer under Naval Aviation Schools Command but is under the command of Officer Training Command - Pensacola (OTCP), so I'm going to memorize it as it is in this file. Hopefully it is right, the file says it was revised April 2003 so it should be good. If anyone wants it here it is CHAIN OF COMMAND Sir/Ma'am, the ______ person in this Officer Candidate's chain of command is: 1. Section Leader _______________ (changes daily) 2. Class Chief Petty Officer, _______________, United States Navy, and Class Drill Instructor, _______________, United States Marine Corps. 3. Class Officer, Lieutenant _______________, United States Navy. 4. Battalion Officer-in-Charge, ______________, United States Navy. 5. Assistant Director of Officer Candidate School, Lieutenant Commander Clinton, United States Navy. 6. Director of Officer Candidate School, Commander Duprey, United States Navy. 7. Executive Officer, Officer Training Command Pensacola, Commander Miller, United States Navy. 8. Commanding Officer, Officer Training Command Pensacola, Captain Nawrocki, United States Navy. 9. Commander Naval Service Training Command, Rear Admiral Rondeau, United States Navy. 10. Chief of Naval Education and Training, Vice Admiral Harms, United States Navy. 11. Chief of Naval Operations, Admiral Clark, United States Navy. 12. Secretary of the Navy, The Honorable Hansford T. Johnson. 13. Secretary of Defense, The Honorable Donald Rumsfeld. 14. Vice President of the United States, The Honorable Richard Cheney. 15. President of the United States, The Honorable George W. Bush.


text:
Infinite Flight Simulator
Flying Development Studio LLC
- December 2, 2014
Loading device compatibility...
Offers in-app purchases
Enjoy a fully featured flight simulator in the palm of your hands. Infinite Flight offers the most comprehensive flight simulation experience on mobile devices whether you are a curious novice or an accomplished pilot. Fly a large selection of highly detailed aircraft in regions across the world - day and night - in many atmospheric condition, and with a wide range of weight configurations. Improve your skills with our advanced camera and replay system, letting you scrutinize every portion of your flight.
• 35 aircraft (17 included + 18 available for purchase): Airbus, Boeing, Embraer, Cessna, Cirrus, etc.
• 14 regions each covering thousands of square kilometers (7 included + 7 available for purchase)
• Multiplayer
• All major airports with precise runway and taxiway layouts
• Flight planning
• Instrument Landing System (ILS)
• Advanced Autopilot Flight Simulator (supports Altitude, Heading, Throttle and Vertical Speed)
• Advanced replay system
• Time and weather conditions
• Weight and balance configuration
• Introductory and takeoff flight lessons
• Logbook
• Achievements
• And much more...
We're a team of highly dedicated aviation and flight simulator enthusiasts and are eager for your feedback. If you don't like something, before rating, you can contact us directly using:
• email (email@example.com)
• twitter (@flyingdevstudio)
• Facebook (https://www.facebook.com/infiniteflightapp)
• in the "About" section of the flight simulator
You must install this app before submitting a review.
Google Play reviews now use Google+ so it's easier to see opinions from people you care about. New reviews will be publicly linked to your Google+ profile. Your name on previous reviews now appears as "A Google User".
Google Play reviews now use Google+ so it's easier to see opinions from people you care about. New reviews will be publicly linked to your Google+ profile. Your name on previous reviews now appears as "A Google User".
Write a review
My review
Review from
All Versions
All Versions
Latest Version
21,549 total
5 14,722
4 3,477
3 1,388
2 701
1 1,261
Caius Acunin
Add the airbus a370 and more fighter jets alive thing like cars and humins and make live free like xplane9 I still love this game
Jorge Hernandez
everything is soo great but this app would be PERFECT if buildings popped up and everything is not flat but this app is amazing though the graphics are just great if you are inlove with airplanes like me then u would love this app
Kshitij Maheshwari
More Can you make all things free and we have already paid for this game if you con make it free my rating will go back to 5 stars.
Diaan Venter
Improvements needed I subscribed to play live and i dont understand how it works please make a tutorial available and the hot fix doesn't feel like its working!
Mike Corrado
thank you for the best app ever The game is amazing for only $5, I buy all the new content and could not be happier spending money.
denny dakos
Good simulator Poor value for money. Probably one of the best flying simulator apps agreed with a basic airplane selection. However after purchasing the game one has to spend around $6 USD a pop to download extra planes. Limited flight paths & variety of planes to choose from.
User reviews
Help please I got this game as I have had it before on my old phone with a old account. So I got a gift card and put it on my account. I bought the game and when I opened it I saw the "live" feature and wanted to get it I have $10 left from the gift card and when I tried to get the 1 month pass it said that it was not a supported payment method. Can one of the devs please explain this to me. Thanks :)
Will not work. I bought this game for five dollars. The yoke doesn't work so I can't control the airplane. I even went to infinite flight support web page. Tells me that I need to move my phone, not try to touch the yoke icon on center on screen. Duh. I've recalibrated my phone's gyroscope a thousand times. Still nothing. I paid five bucks for absolute garbage. I have a galaxy note 3.
Great but missing...... Buildings in scenery and satellite imaging. Plus a way to fly in the virtual cockpit like basic instruments which is already available in other mobile sims (attitude indicator, speed, v/s, altitude..). Other than that maybe clouds and night scenery would make this a perfect mobile sim. With all that I would really pay much more than what they have now. BEWARE OF X-PLANE 10 MOBILE!!!
Good start to become great game. There is feeling of incomplete game. Its not a matter of graphic, it is a gameplay issue. With 0 wind condition plane swings off course. You can't set it to land at for instance on 214 degree course, and control altitude manually. Control both altitude and course during landing is too complicated. I thought if you keep course on autopilot, control altitude manually you can adjust plane left or right with ruder, but it is impossible, its only making everything worse. Even with extremely careful approach on low speed there is no feeling that you will land plane properly every time, or will you even manage to land. Landing happening to quickly, not like in real life, very little time to react, often disengaging one of autopilots accidentally in landing rush. Also there is no written manual for each plane to read to know how to operate it correctly, on what speed/altitude to extend flcomplicatedt speed/altitude to approach etc. If this game would equal reality there would be twice as more crashes on approach. ILS system gives you some kind of guidance on landing but to control course and altitude according to it manually... Far too complicated.
Tis is amazing. I luv it I'd love to have an in game joystick to use. The motion controls are great. But a sudden movement. And you mess up your landing completely. What I'd also love to see in the aircraft department. Are some Russian fighter aircraft. Like the Mig-29 Fulcrum, Su-33 Flanker & T-50 PAK FA
Really realistic Id be better to see actual buildings and trees and not just a painting of them in ground also when offline flying with other planes and people in airport because just me offline sux gets boring i even land any where which makes any runway useless.dont get me wrong its the best ive seen and played just need more action to it like in real life
Infinite flight sim This game is by far the best flight SIM I have ever managed to get hold of on my phone. I recommend this to anyone who likes aircraft game and to also get live. The problem with live is that most airports at unavailable until your standing increases but after that I'm sure you'll enjoy it. The best map I have found for beginners who are unable to enter other airports is the airport containing the 'KHAF parking'.
Amazing for an App A high-quality flight sim with accurate FDM, many accurate airports with ILS and taxiways, and beautiful planes, most having 3d cockpits (x-plane has none). The only criticism I have is that the planes are very expensive (comes with half free but the other half are 3-4 dollars each), and they are mostly just docile commercial jets - no crazy flying science experiments like the x-15. Otherwise, beats out X-plane in beauty, realism, accuracy, and features.
Quality Flight Simulator I'm quite impressed with the quality of Infinite Flight. Where other mobile apps fall short, this simulator provides impressive physics, modern graphics, models, and performance, and detailed controls. I'd like to see more continued development to the game engine and more menu settings for fine tuning performance. New planes and areas are a bit too expensive. Highly recommended game! Keep up the good work.
Excellent game, but needs a few enhancement Having used to play Flight Simulator X back when I had a decent PC, I thought I would try this game for my tablet as I really miss flying around the skies, needless to say, since downloading the game I have not been disappointed! The infinite flight team have really come through and built a brilliant game, and to be honest, for an app, the game is just as good as Flight Simulator. The main improvement areas that I would like to see are: Being able to fly from country to country: At present, if you take off from Bournemouth airport in the UK and head south, you see a message pop up just as your leaving the coastline to say that your out of region parameters. Better runway lighting and the ability to be able to control lighting intensity More airline liveries, easyJet, Ryanair, Wizzair etc etc More airport scenery / buildings in the UK, at present all airport's are flat, the only way to define is by runway layout and local map geography More airports such as channel islands, bristol Airport etc etc Other than this the game is excellent..keep up the brilliant works
Has a learning curve... but what good things don't? Best plane graphics and modeling with realistic flight characteristics. (A Cessna does not react to control like an Airbus) As others have stated, the ground is flat, lifeless with no detail or 3D ANYTHING up close, but very acceptable from the air. I only have two criticisms: 1. There needs to be a better web site and downloadable manual (the learning curve). 2. The controls are somewhat non-user friendly. Please add the option for a pop out window to make changes. Real aircraft have push buttons, not a touch screen slider. Most tablets have the real estate for a pop up number pad that would be easier to use than the slider controls that are not very accurate. I am looking forward to the talked about engine sound upgrade and all future changes. Well worth the cost, and very playable without any additional purchases, but as I get better, I'm sure I will also be wanting more planes and airports. Worth every MB of space used on my tablet. 4.5 STARS
ANGKOR WAT I still giving u 5 stars even i found ur huge fail of Bangkok airway paintjob of boeing 717-200 which is not the real one and you used the Cambodia temple and ancient king JEY VOROMAN 7 which everthing is belong to Cambodia NOT THAILAND .. so you need to get its FIXED ASAP OR OUR AUTHORITIES ARE GOING TO FINES YOU IN THIS FAULT ACCORDING TO ITS LAW RULED..
Really good sim But please may you add failures like engine problems, fires, ect also can you add proper crash physics thanks. Also for those of us who aren't allowed to buy multiplayer could you add a few AI. Many thanks or you could make a free multiplayer server where you dont get weather or any bonuses. I know its alot but please can you add a few of these features.
Runs nice. Very realistic for a mobile game. Runs well and looks beautiful on my Note 3. Your mileage may vary. If you have a weak processor and or GPU don't expect any game to look good. One request: Make the cockpit and dashboard gauges functuonal..maybe as an option for devices that can render it.
Pretty Good, but... It's much more difficult than flying the real thing. There's no seat of the pants feeling, which is crucial to piloting, and there's no way to get that through a program, I understand. . BUT - it's good as a simulator as I've found. You want to fly but don't have thousands of dollars? This is the next best thing. Bravo
What's New
[Hotfix for Android 5.0 crashes]
• Added 747-400 (FREE), 747-8i/f (Paid) 747-200 (Paid), Air Force One (Paid), NASA Shuttle Carrier (Paid), SOFIA Telescope (FREE with 20+ purchases)
• Improved airport layout at KSFO, KHAF, KNUQ, KSCK
• Performance optimizations
• Added user reporting. Those with too many reports will be ghosted (temporarily rendered invisible)
• Bug fixes
• Active/Inactive runway helpers (Virtual fences, runway ID coloring, etc...)
Additional information
December 2, 2014
100,000 - 500,000
Current Version
Requires Android
4.0 and up
Content Rating
In-app Products
$2.99 - $49.99 per item
Flag as inappropriate Offered By
Flying Development Studio LLC
Flight Simulator: Fly Plane 3D
i6 Games
Flight Simulator: Fly Plane 3D is an awesome new 3D Airplane Simulator game, become the pilot and fly your commercial jet to the destination. Guide and steer your plane through all of the waypoints to ensure you head to the correct destination, go through all of the waypoints and land at your destination airport within the time limit to earn yourself more pilot stripes. When arriving at your destination zone, slow the plane down and prepare for landing, be careful not to crash! Guide your plane towards the runway and park within the marked zone to complete the level. While parking your plane, be very careful to avoid the buses, helicopters etc parked along the run way.
Flight Simulator : Fly 3D
Flight Simulator: Fly 3D is an awesome new 3D Airplane Simulator game, become the pilot and fly your plane to the destination. Guide and steer your plane through all of the waypoints to ensure you head to the correct destination, go through all of the waypoints and land at your destination airport within the time limit to earn yourself more pilot stripes. When arriving at your destination zone, slow the plane down and prepare for landing, be careful not to crash! After landing your aircraft safely on the ground, flight control will give you the right directions where you need your airplane safely without any damage.
Game features
- 20 different levels each level has its own parking challenge
- Real life parking situations
- Realistic Controls
- Great dynamic gameplay
- Extreme precision driving simulator
- More exciting Flight Simulator : Fly 3D levels will follow
Enjoy the Game!
Flight Simulator Airplane 3D
Flight Simulator Airplane 3D is a free to play flight simulation game easy for beginners airplane simulator pilots, but also still challenging for some experience 3D flight simulator pilots as well. Players will be able to experience what it is like to be a pilot and what they need to go through before they get a airplane safely on the ground. With more than 20 new missions to choose from, you aviators can pilot a big jumbo jet trough the skies.
This airplane game delivers everything that a dedicated flight simulator plane pilot could wish for if you love airplane games, takeoff and landing planes on different airfields then you need to try this newest flight simulator plane 3D game for sure. If you've every wanted to get into a non-combat flight simulator then Flight Simulator Airplane 3D is one you need to try out. After all the price is nothing, and flying planes is so much darn fun of course.
Even newbies can easily play this insane flight plane simulator 3D, this game can been seen as an introduction to the harder more complex flight simulation games. Flight Simulator Airplane 3D is an awesome new 3D airplane simulator game, where you become the pilot and fly this big commercial jet to the right destination. Guide and steer your plane through the waypoints and make sure you get it back on the ground in a safe way.
Flight Simulator Airplane 3D – game features
- 20 different airplane missions – landing , taking off, and more.
- New improved airplane physics.
- Change your view to Cockpit view .
- Fly big boeing commercial jet plane
- Time challenge you you could enjoy the scenery of the sky around you but time is not on your side. Bring your aircraft down before time runs out!
- Watch out for skyscrapers or else its mayday, mayday and that is not good for your flight career.
- Different airports to land your aircraft and to take off from.
- New aviation missions will follow.
- New airplanes will be added.
Keep your aircraft in the sky can be a very difficult task! You as an aircraft pilot will experience how it feels to really fight a big commercial aircraft. VascoGames is therefore happy to bring you Flight Simulator Airplane 3D. This is a new android flight simulator, we hope you will enjoy to this cool new 3D flight game. To keep up-to-date about new levels and new aircrafts that will be add please follow us on Facebook or Twitter!
Please give us some support by rating our game on Google Play or following us on:
Facebook - https://www.facebook.com/VascoGames
Twitter - https://twitter.com/VascoGames
YouTube - http://goo.gl/HChVVx
Goat Simulator
Goat Simulator is the latest in goat simulation technology, bringing next-gen goat simulation to YOU. You no longer have to fantasize about being a goat, your dreams have finally come true!
Gameplay-wise, Goat Simulator is all about causing as much destruction as you possibly can as a goat. It has been compared to an old-school skating game, except instead of being a skater, you're a goat, and instead of doing tricks, you wreck stuff. When it comes to goats, not even the sky is the limit, as you can probably just bug through it and crash the game.
Goat Simulator is a completely stupid game and, to be honest, you should probably spend your money on something else, such as a hula hoop, a pile of bricks, or maybe pool your money together with your friends and buy a real goat.
• You can be a goat
• Get points for wrecking stuff - brag to your friends that you're the alpha goat
• MILLIONS OF BUGS! We're only eliminating the crash-bugs, everything else is hilarious and we're keeping it
• In-game physics that spazz out all the time
• Seriously look at that goat's neck
• You can be a goat
Android TV users: a compatible gamepad is required to play
Construction Simulator 2014
Do you want to build houses and industrial buildings with heavy machines from LIEBHERR, MAN and STILL? Then get the Construction Simulator 2014 – in this way your Android device becomes a virtual construction site.
Playing the Construction Simulator 2014 you can take over the control of 14 construction machines which are true to the originals in high-quality 3D graphics. Excavate the foundation of a one-family house with realistic machines, operate a concrete pump which is as high as a house to cast concrete into the wall formwork of an industrial hall or place giant roof trusses with a mobile crane and show that you can keep a steady hand – more than 300 tasks promise more than 20 hours of gaming fun.
Do you want to convert the small building company into a successful real estate group and bring your own style to the city where you can navigate freely?
- 14 construction machines from LIEBHERR, MAN and STILL designed true to the original with original operating modes
- High-quality 3D graphics
- Realistic control of the construction machines, optimally designed for mobile devices - for example, support of the euro control for excavators
- Huge construction sites like wind generator, swimming pool, school building or town hall
- For beginners and experts: Free change from Arcade control to professional control
- Huge freely navigable world
- Ladder of success: From apprentice to building tycoon
- Highly variable order system guarantees never ending gaming fun
Unlock the different districts of the city and bring your own style to the city and choose freely colour, material and specifications of the construction
Flight World Simulator
Flight World is not a flight simulator in a traditional sense!
This is a commercial jet liner game with innovative game play designed for handheld devices. The special features will keep you busy and entertained as you will be challenged to also maintain the comfort of the flight service inside the aircraft.
This is a commercial jet liner game with innovative game play designed for handheld devices. The special features will keep you busy and entertained as you will be challenged to also maintain the comfort of the flight service inside the aircraft.
Game play
• Build your fleet in career mode, world clock and realtime internet weather.
• Fly either using manual or autopilot, following air traffic controller's instructions to reach your destination
• Make money by selling tickets and answering flight attendant calls while flying.
• Watch out for areas of turbulence to avoid passangers complains
Real life flying experience
• The entire world with height data and satellite imagery (internet connection required)
• All major airports and runways - you can select departure and destination points as you wish
• Multiple aircrafts and airlines
• Air Traffic Controllers guidance (spoken and text) for all countries helping you to navigate safely to your destination
• Real time and real world weather update while you fly (internet connection required)
• Weather settings for offline gaming
• Easy to use instrument landing system (ILS)
ATC language support: English, German, French, Spanish, Swedish!
Flight World does NOT use in-app purchases. All aircrafts and airlines are included and any future additions are free for all users.
Aircrafts included:
Boeing: 737, 747, 777, 787
Airbus: 321, 340
Mcdonnell Douglas: 11, 82
Fokker: 28, 50
Saab 340
Air Asia
Air Berlin
Air Canada
Air China
Air France
American Airlines
British Airways
Easy Jet
Garuda Indonesia
North West
Ryan Air
Scandinavian Airlines
Singapore Airlines
Turkish Airlines
Virgin Atlantic
Getting started guide can be found on: http://flightworld.walen.se/howtoplay.html
If you like playing Flight World and want to support future development please leave a good rating - thank you.
Please send your ideas and reports to firstname.lastname@example.com and it will be fixed soon as possible.
F18 Carrier Landing II
Flight simulator for mobile devices. The most advanced aircraft carrier landing system ever created.
Landing on an aircraft carrier is one of the most difficult tasks a pilot has to execute. The flight deck is only 150 meters long, just enough to stop the aircraft.
Accept the challenge, take on over thirty missions in the world's most dangerous and spectacular scenarios and join the best Top-Gun pilots.
Take control, climb into the realistic 3D cockpits and fly the most famous military aircrafts, faithfully reproduced.
Landing on an aircraft carrier is one of the most difficult tasks a pilot has to execute. The flight deck is only 150 meters long, just enough to stop the aircraft.
Accept the challenge, take on over thirty missions in the world's most dangerous and spectacular scenarios and join the best Top-Gun pilots.
Take control, climb into the realistic 3D cockpits and fly the most famous military aircrafts, faithfully reproduced.
Try out the latest evolution of the RORTOS flight system, already appreciated by millions of users around the world: unprecedented graphics, realistic weather conditions and a REPLAY function that lets you review your flight move to immediately share with your friends.
For an even more thrilling experience, connect two devices online and activate the multi-screen mode.
* Game campaign with 6 training missions and 30 missions in 5 different scenarios (4 availables for purchase)
* Free flight with choice of weather conditions and time
* Landing competitions with worldwide ranking
* Multi-camera Replay with dynamic CINEMA view
* Aircraft carrier landings, airbase landings and emergency landings
* Take-off, practice, transfers, recon and flights in formation with a flight guide
* Vertical take-off and landing (F35B Lightning II, AV-8B Harrier II)
* In-flight refuel
* More realistic extreme conditions with wind, rain, snow and lightning
* 3D virtual cockpit with integrated instrumentation, rain/snow effects and 6 different camera angles
visual perspectives
* Radar with runway and aircraft carrier orientation
* Realistic fuel consumption
* Approach system I.F.L.O.L.S.
* Radio communication
* REMOTE CONTROL: you can connect two devices and use one of them like a remote control with a complete instrumentation view
* F/A-18 Super Hornet
* F-14 Super Tomcat [available with Canyon]
* C-2A Greyhound [available with Arctic]
* F-16 Fighting Falcon [available with Canyon]
* AV-8B Harrier II (vertical) [available with Arctic]
* F35B Lightning II (vertical) [available with Arcs]
* MiG-29K Fulcrum [available with Volcano]
* F4E Phantom II [available with Volcano]
* A-6 Intruder [available with Arctic]
* A-7 Corsair II [available with Arcs]
* Islands
* Canyon [available for purchase]
* Arctic [available for purchase]
* Arcs [available for purchase]
* Volcano [available for purchase]
Farming Simulator 14
Start your agricultural career in Farming Simulator 14 on mobile and tablet! Take control of your farm and its fields to fulfil your harvesting dreams.
As well as a refined look and feel, Farming Simulator 14 gives you double the number of farm machines to control, all authentically modelled on equipment from real agricultural manufacturers, including Case IH, Deutz-Fahr, Lamborghini, Kuhn, Amazone and Krone.
- New highly detailed 3D graphics and a slick user interface take your gameplay experience to the next level
- Play with a friend in a free roaming open world in the brand new local multiplayer mode for WiFi and Bluetooth
- Plant wheat, canola or corn and sell it in a dynamic market
- Mow grass, tedder and windrow it to create hay bales to feed to your cows, then sell their milk to the highest bidder
- Make money by selling grass or chaff at the Biogas Plant
- Hire computer-controlled assistants to help you with your work
Farming Simulator
Play your favorite technical-simulation on your mobile!
Discover a wide, agricultural scenery with fields, roads, your farm as well as a small village. Cultivate your fields with various three dimensional vehicles found in your generous fleet- modeled after original machines and vehicles by prestigious manufacturers. Take a seat at the wheel of authentic farm machines by DEUTZ-FAHR, KRONE, KRAMPE, AMAZONE, LEMKEN and KOTTE and start your own agricultural enterprise: plow and cultivate your fields, choose the seeds of your field crops out of three plants (corn, canola and wheat) and fertilize them to accelerate their growth. Sell the harvest and invest it into new equipment.
As known from previous installments of the "Farming Simulator"-series, you will be supported by digital assistants, who take over the work you assign them to. That way you will be able to efficiently organize your farm and maximize your profit.
Explore an open world with a dynamic day-night-cycle and become a successful farmer in the challenging free-play mode.Farming Simulator 2013 ® includes a host of new features and improvements:
In the career mode you play the role of a farmer and experience the varied farming life in a completely new and freely accessible landscape.
The new economy systems with variable corn prices allows you to earn money more strategically and invest in new buildings, vehicles and tools. You have access to over 100 authentic tractors, harvesters and tools of renowned manufacturers.
• Put your favorite simulator into your pocket
• Authentic machines by DEUTZ-FAHR, KRONE, KRAMPE, AMAZONE, LEMKEN and KOTTE
• Use a variety of detailed equipment and trailers
• Computer-steered assistants help you with your work
• Career-mode with management-part
• Three different plants: corn, canola and wheat
• Freely accessible world with dynamic day-night-cycle
Snake Simulator
Enter a tropical rainforest and live the life of a poisonous Snake! Explore a lush jungle filled with ferocious animals and insects of all shapes and sizes. Raise a family, hunt down food, and battle for your life against fierce predators like tigers, crocodiles, and gorillas!
Download the Snake Simulator today while it's 50% OFF for a very limited time!
Game Features
+ REALISTIC SIMULATOR - You'll need to maintain your health, hunger, thirst and energy if you're going to survive in the hostile jungle!
+ EPIC BATTLES - Use your razor sharp fangs, swift speed, and hypnotic stare to hunt down tasty critters and fight dangerous rainforest animals like the silverback gorilla!
+ LEVEL UP YOUR SNAKE - Gain experience by defeating and devouring enemies and level up your snakes to increase their health, attack damage, and even unlock new abilities like Venom Shot!
+ DEADLY ATTACKS - Spit poisonous venom on your foes that will damage them over time or use your hypnotic stare to mind-control enemies into doing your bidding!
+ START A SNAKE FAMILY - Find a mate to bond with and raise your very own family of snakes! Hatch your eggs and watch your baby snakes grow in size and strength as they help you battle your enemies!
+ REPTILE SURVIVAL GUIDE - Look to your handy survival guide for information on enemy wildlife, a map of the jungle, snake customizations, and much more!
+ HUGE 3D ENVIRONMENT - Your snake is free to slither through a massive open-world environment that is more the double the size of the previous simulators!
+ NEW TOUCH-BASED CONTROLS - Brand new intuitive controls let you navigate your animal like never before! Pinch to zoom and play from your snake's perspective or get a bird's eye view of the action!
+ 24 UNIQUE JUNGLE SPECIES - Behold the largest collection of animals ever put into a single simulator! Hunt down rats, parrots, bats, elephants, hippopotamus, warthogs, crocodiles, gorillas, deer, tarantulas, tigers, jaguars and many more jungle animals!
+ HD GRAPHICS - Stunning High Definition graphics will transport you to a lush jungle ecosystem and surround you with the crisp colors of nature's beauty! New Graphics Quality options allow you to customize the game to look amazing and perform great on any device!
+ OPTIONAL BLOOD EFFECTS - Looking for more realistic action? If you are of age or have your parents permission, turn on the blood effects for some added combat ferocity!
+ GLUTEN-FREE PROMISE - With all of our games you will always get the full game with no ads or additional purchases!
Download the Snake Simulator to wield the powerful poison and razor sharp fangs of a venomous snake!
If you liked living as a Snake then you'll love our other animal simulators! Download our Eagle Simulator and soar through the skies as a beautiful Bald Eagle, or check out the Cheetah Simulator and pounce on your prey in the wild savanna!
Follow us on Facebook for more awesome animal games and simulators!
Follow us on Twitter too! We love hearing feedback and suggestions!
Surgeon Simulator
- 2 Million units sold Worldwide!
- BAFTA 2014 Nominee: Strategy and Simulation
- Mobile Entertainment Awards 2014: Best Design
- Develop 2013 Awards Nominee: Best New IP
- BAFTA 2014 Nominee: Strategy and Simulation
- Mobile Entertainment Awards 2014: Best Design
- Develop 2013 Awards Nominee: Best New IP
You are the surgeon. Bob is the victim. Do your worst!
Take urgent care of the world's unluckiest patient, Bob, with your very own shaky hands. As the would-be surgeon Nigel Burke, perform all kinds of crazy surgeries to try to save his life -- or fail hilariously in the process while poor Bob... Well, dies.
Join the ranks of more than one million players who butchered Bob for the amusement of 250 million people who watched the failed surgeries on YouTube, now from the comfort of your awesome Android tablet, anytime, anywhere. Hospitals don't get any better than this, really.
"Bob! Booooob! Don't die on me, Bob!"
- PewDiePie
"Where's the %$£%$@£ heart?!? It's gone! It's on the floor now, and I don't think the 5 seconds rule apply, dude!"
- RoosterTeeth
"And now, Bossa has added madly swirling eye balls to the mix. Comedy gold."
- The Guardian
"Shhhh. I Doctor Now."
- Anonymous meme creator. Awesome work, mate! You should have signed it, though...
Please note: ART mode currently not supported.
In this spiffy version of the classic game, you'll find:
- The trusty Heart and Double-Kidney transplants that you know and love;
- Two new surgeries: Give Bob a smile with Teeth transplant, and a great look with Eye transplant (see what we did there?);
- Feeling lucky? Abandon the operating theatre and try your hand on a moving trolley in the hospital corridors;
- Brand-new control system: gone is Nigel's rugged, super-masculine left arm; in are YOUR nimble fingers;
- More than 50 new achievements to unlock and prove you rule (or scream and cry in frustration - you choose!);
- Tons more we won't tell you so we don't spoil the surprise;
If you find a bug and need to let us know, contact our friendly QA tester, Matt, on firstname.lastname@example.com.
If you'd just like to chat, find us on Twitter - @surgeonsim, and don't forget to follow our official Facebook page. We run regular competitions to give away FREE STUFF on there - make sure you're involved!
Flight Simulator X 2014 - NY
Flight Simulator X 2014 is the most advanced simulation already developed for Android.
We have been improving the physics for years, and finally we are proud to announce our flight simulator!
Prepare for the real experience of flying a aircraft over New York city!
Choose one of the most famous airports in the world and fly with more than 16 aircrafts, over 400 different missions!
The game also simulates weather conditions, with clear sky, thunderstorms, turbulence and more!
Become a Airliner Pilot, freelance pilot, military skilled pilot or a acrobatic pilot! Your choice!
We created 4 separate sets of planes:
- learning aircrafts
- commercial aircrafts
- cargo and transportation aircraft
- military jets
Those are the planes you can choose:
- Boeing 747-400
- Boeing 757
- Boeing 707
- Airbus A320
- Cessna 172
- Beech Musketeer
- Learjet 60 xr
- Antonov Av-12
- Antonov Av-24
- British Aerospace BAE 147
- Mig 29
- Antonov Av-24 Militar
- NEW!!! Endeavour Space Shuttle
And also, we created the 8 detailed airports in New York City
- La Guardia international Airport (LGA)
- John F Kennedy International Airport (JFK)
- Newark Liberty International Airport (EWR)
- Essex County Airport (CDW)
- Morristown Municipal Airport (MMU)
- Lincoln Park Airport (N07)
- Teterboro Airport (TEB)
- Linden Airport (LDJ)
The simulator is compatible with more than 5000 android devices.
- 16 aircrafts
- 400 missions
- Exclusive missions depending on your aircraft!
- Military Jet exclusive missions
- Detailed airports
- Detailed world, with threes, buildings, clouds, water and ocean.
- Funcional instruments.
- 2 types of controls: Accelerometer or touch to control the aircraft.
- Dynamic instruments
Some technology provided by Nasa:
- Realist terrain using Nasa's photos and elevation.
- Using Nasa's utility FoilSim 3 to calculate the physics of the airplane (really realistic).
- Using real airfoils from our library in the aircrafts, like NACA airfoils and BAC airfoils.
Real world simulation:
- Weather forecast (clear sky, some clouds, raining and storms)
- Turbulence and G-Force
- Real clouds
- Crashes and fire on engines.
We are thinking everything we can to improve the flight simulator experience! So please, feel free to contact us to give your feedback!
Have a nice flight pilot!
v 2.9
- The new Learjet 60 xr was added!
- Improvement on performance! Now the game loads incredible fast!
- New main menu, with real airport!
- added 15 missions for each aircraft!!! In a total of 400 missions in the game!
v 2.8
- The game is very fast and no crashes on load anymore!! We solved the problem of crash in low memory devices!
- Better graphics: new textures for all airplanes and cenario
- Better environment: added trees and buildings in whole New York city
- Better controls: Easier to maintain the airplane on the course using accelerometer or joystick
- Performance upgrades: better water and scenario lights!
- We are proud that we can accomplish our goal: one update a week!
v 2.7
- All graphics enhanced
- Performance upgrades
- GPS Flight assistance
- Realistic painting and reflection on aircrafts
- John F. Kennedy International Airport high detailed
v 1.0
- we are proud to announce the first version of the game! New updates every week!
Eagle Simulator
Soar through the skies and live life as a majestic Bald Eagle! Survive on a massive island filled with dangerous animals! Start your own flock of eagles, raise baby birds, snatch fresh fish from the water, and battle for your life against forest predators like wolves, foxes, and bears!
Download the Eagle Simulator today while it's 50% OFF for a very limited time!
Game Features
+ REALISTIC SIMULATOR - You'll need to maintain your health, hunger, thirst, and energy if you're going to survive on a wild and remote island!
+ EPIC BATTLES - Use your razor sharp talons, and swift speed to catch tasty fish and fight fierce forest animals!
+ START A FLOCK OF EAGLES - Find a mate to bond with and raise your very own family of eagles to help you hunt! Watch your babies hatch and grow in size as they assist you in combat!
+ LEVEL UP YOUR BIRD - Gain experience by defeating other animals and level up your eagles to increase their health, attack damage, and even unlock new eagle colors!
+ WILDLIFE SURVIVAL GUIDE - Look to your handy survival guide for information on enemy animals, a map of the forest, eagle customizations, and much more!
+ HUGE 3D ENVIRONMENT - Your eagle is free to explore the massive open-world island filled with wild animals, soaring mountains, and a sparkling pools of water!
+ NEW TOUCH-BASED CONTROLS - Brand new intuitive controls let you navigate your eagle with one finger and battle with the other!
+ HD GRAPHICS - Stunning High Definition graphics will transport you to a remote island with gorgeous views from epic heights!
+ GLUTEN-FREE PROMISE - With all of our games you will always get the full game with no ads or additional purchases!
Download the Eagle Simulator and control the legendary bird of grey that reigns supreme at the top of the food chain, the Bald Eagle!
If you liked living as an Eagle then you'll love our other animal simulators! Download Jurassic World: Tyrannosaurus Rex Simulator to rule as the King of Lizards or check out the Safari Simulator: Lion and start your very own pride of lions!
Follow us on Facebook for more awesome animal games and simulators!
Follow us on Twitter too! We love hearing feedback and suggestions!
Airplane 3D flight simulator
Based on one of the best downloaded flight simulator games on google play store making this a no brainer to play for the real flight simulator games fans. With Airplane 3D flight simulator VascoGames brings the wonders and thrills of flying to a wider public. Most online airplane games are stuffed with shooting action and much more, what Airplane flight simulator those is take you back to the basics and that is learning the ropes of controlling a big bird like this. Making the real world of flying accessible for beginners to advance game pilots. Taking you through online airplane missions, that will show you the daily challenges that real pilots in the aviation have to overcome.
Real flight simulator games give you the ability to explore the skies from above, and see the real world environments on the ground. So if you ever wanted to get into a non-combat flight simulator but thought it sounded too difficult or too hard in your ears. Then Airplane 3D flight simulator is the one to try out. This is more a casual flight arcade/simulation mash up, making it a fun game for all the hardcore fight fans but also a fun game for the simpler flight game fans. The game includes a wonderful new aircraft for you to fly, with over 20 aeroplane missions in this free airplane game you will get more than enough flight hours .
Airplane 3D flight simulator will challenge you to practice landing and taking off your airplane. You have a limited amount of time to check the environment.
Airplane 3D flight simulator – game features
- 20 different airplane missions – landing , taking off, and more.
- New improved airplane physics.
- Change your view to Cockpit view .
- Fly an new kind of commercial airplane
- Time challenge you you could enjoy the scenery of the sky around you but time is not on your side. Bring your aircraft down before time runs out!
- Watch out for skyscrapers or else its mayday, mayday and that is not good for your flight career.
- Different airports to land your aircraft and to take off from.
Feel the adrenaline rush as you start your descent towards the ground, keeping you aircraft under control can be a difficult task for any pilot. This is a new android flight simulator, we hope you will enjoy to this cool new 3D flight game. To keep up-to-date about new levels and new aircrafts that will be add please follow us on Facebook or Twitter!
Please give us some support by rating our game on Google Play or following us on:
Facebook - https://www.facebook.com/VascoGames
Twitter - https://twitter.com/VascoGames
YouTube - http://goo.gl/HChVVx
Extreme Landings
Take the real control.
Test your piloting skills and manage the most critical flight conditions of history.
Resolve emergencies and incidents inspired to real ones, in a crescendo of pure adrenaline.
Start the individual engines, navigate between the equipment dashboards panels and be prepared to solve the over 5,000 possible situations to achieve the highest pilot level.
The simulator includes 36 missions to accomplish, 168 challenges to pass, cartography and worldwide navigation with over 500 accurate airports and weather conditions in real time.
- 36 missions (6 included + 30 to add)
- 168 challenges of which 6 at global competition (18 included + 150 available for purchase)
- 20 HD airports (4 included + 16 available for purchase)
- Fast landing mode with global competition and 5 fault levels.
- Instrument Landing System, ILS
- Speed, Route, Altitude and vertical speed autopilot
- Primary Flight Display
- Navigation Display
- Meteo Radar to manage Microburst, Ice and wind
- Advanced engines system with ignition, faults and fire extinguisher
- Fuel management with weight balancing, Jettison and real consumption
- Landing gears management with manual unlocking system
- Full control of the rudder, flaps, reversers and spoilers
- APU management
- Worldwide navigation with 548 airports and 1107 usable runways, real or customizable weather conditions (available for purchase)
- Cartography with over 8000 waypoints (VOR, NDB, TACAN, DME, GPS, FIX)
- Flight Planning
- Cinema replay system
- 3D virtual cockpit with integrated instrumentation
- SRTM30 Plus real terrestrial elevation
- MODIS VCF real coast line
- OpenWeatherMap real-time weather conditions