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Is the option of a rollaway cot available at all Disney Resorts? I keep seeing it mentioned at places like Beach Club, but is it available at say, the Wilderness Lodge, or Poly?
They offer them at the BC/YC because the number ppl in some categories is up to 5 but not all the rooms have a daybed. So if you have a reservation for 5 ppl and room does not have the daybed they give you a roll away free of charge. They do not offer them at the mods. Anymore they only moderate that you can stay with 5 ppl is POR and you will be placed in alligator bayou with the trundle bed.
At Wilderness Lodge the desk CM was telling me they have air mattresses. I mentioned using one so my children don't have to share a bed, he mentioned they had them for use so I didn't need to pack one. I had never heard that anywhere else. Hope that helps.
I *think* all resorts have some rollaways (except DVCs) but there is a limited supply and no guarantee that you can get one. Once we reserved a room at BWI for 5 and were assigned a BWV studio for 4 and given an aerobed but that was a resort overbooked situation, we would not have been given an aerobed if we had 4 and 2 didn't want to share a bed. We've gotten rollaways to not share beds at POR and POFQ when we had 4 in the room, but the last time was in 2007. We started bringing an aerobed as we needed it for my DD's BF and I wasn't taking a chance that a rollaway wouldn't be available.
Thank you all for your answers/input. My party is only 3 - my 14 year old son, my mother and myself. None of us want to share a bed with each other. We usually bring an aero bed for my son to use, but had been thinking maybe I could save some room when driving if I could just get the roll away down at the hotel.
The moderates have been eliminating them when they went over to queens, except CBR, which still has doubles.
Wondering if there are cots at AOA and if so do they fit in the LM rooms? We are trying to decide whether we will stay at AOA resort in the LM rooms but not sure the cot would fit or even if they have any!
we are a family of five...three teens. We have two rooms at the ASMU but the teens don't want to share and my hubby and I are so tall that we each want our own bed too...lol...my two teen daughters would be the ones stuck in one bed, but my youngest has medical issues and my other daughter doesn't want to share with her. Is there a charge for a rollaway? do they make medical exceptions if there is a cost? We are flying and I think an aerobed will be heavy in a suitcase....any suggestions?
Even Coronado? We were there with 3 in our room. They have queens and we still got a rollaway for our son. Are you sure they are no longer available? That was our big reason to choose Coronado.
I phoned Coronado to be sure since we are hoping to book it again soon. They still have rollaways. I'm so glad. We all three want our own beds.
Yes, there was a per night fee for the rollaway at Coronado Springs. However, when we got our bill, it was not on there. But I don't believe the charge was much....maybe 16 a night. That was last year.
FYI, you never reach the resort directly, you were connected to a Central Call Center that answers like they are in the resort.


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Name | Updated | Category | Author | Stage | |
Name | Updated | Category | Author | Stage | |
FlaresThatWork |
Oct 19, 2014 | Release | |||
FlaresThatWork provides buttons and keybinds for raid flare world markers that never stop working mid-session. Why this flare addon? Many other flare addons will stop working for no apparent reason during play, because many forms of UI taint break the original flaring API. This addon uses the new flare API introduced in 4.3, which continues to work no matter what. Usage Instructions Install as usual. Flare window will appear when you have permission to flare (must be in a party or a raid with... | |||||
RaidWatch 2 |
Oct 19, 2014 | Release | |||
Raid Watch 2 Raid Watch is an addon for tracking events during boss fights in both raid and 5-men dungeons. It will keep track of important boss cooldowns, warn for events that requires the users attention and inform about some things that happen around him. It will do this in the form of timer bars, sounds, big warning text accompanied with a screen flash for the most important stuff and small text messages for less important things, direction arrow and more. Raid Watch also have some... | |||||
VisualHeal |
Oct 18, 2014 | Inactive | |||
VisualHeal is a small and simple but powerful tool for all classes that visually shows your heals to others and heals incoming to you from others by means of two types of information-packed, yet intuitive bars: The Outgoing Bars: Whenever you cast a healing spell a bar will appear for each target you're healing, which shows the health of the target(s), the incoming heal from others as well as the healing you are about to cast. This makes it easy and fast to determine whether or not the heal... | |||||
Death Note |
Oct 18, 2014 | Release | |||
Death analysis tool. Death Note records the events preceding a death and presents them to you in a comprehensible manner. If you have used Acheron before, this addon has been inspired by it. How to use Check the data capture options in the interface panel and make sure that you are comfortable with the default settings. To view the recorded deaths, use the option in the right-click menu of a unit frame. Or, if you have a LDB display, you can also open the Death Note frame from there. Not so... | |||||
Broker_RecountFu |
Oct 18, 2014 | Release | |||
Broker_RecountFu Broker_RecountFu is an LDB (LibDataBroker, aka: 'Broker') compatible display plugin for users of the Recount damage meter. It allows users of Broker compatible display addons such as ChocolateBar, TitanPanel, FuBar+Broker2FuBar and so forth to display an icon, some icon-text, a tooltip and a right-click menu that offers quick access to Recount's own features and this plugin's configuration options. Installation and Requirements Broker_RecountFu is installed just like any... | |||||
Skada Avoidance and Mitigation |
Oct 18, 2014 | Release | |||
A Skada plugin mode for tanks to benchmark their damage reduction performance via avoidance and mitigation. Requires the Skada Damage Meter. Now Fully compatible with Wow 5.x! What the numbers mean: The top-level module display shows total avoidance and mitigation - the fraction of attacks against each player that were either avoided (eg dodged, parried) or actively mitigated (blocked or absorbed). Mousing over any player shows a tooltip detailing their most common forms of avoidance and... | |||||
ArcRepair |
Oct 17, 2014 | Release | |||
An addon that repairs your items automatically upon visiting a vendor, either from the Guild Bank or from the Player's personal gold, depending on the current day of the week. The user may specify on which days repairs should be paid from the Guild Bank by using the Addon Options. Use /ar or /arcrepair to open the Options. | |||||
Magic Runes |
Oct 17, 2014 | Release | |||
Addon Support Statement NEWS: I'm back in WoW. I'll try to update addons after catching up, especially if they are bugging out. Addon Description Magic Runes is a set of bars displaying rune cooldowns. It's meant as either a replacement or addition to the normal Blizzard rune display. For discussion please refer to the following forum thread: Magic Runes discussion @ WowAce forums Help localize Magic Runes Changes in 1.0.89: Now works on the 4.3 PTR. Note if you install libraries separately,... | |||||
GladiusEx |
Oct 16, 2014 | Alpha | |||
GladiusEx is an arena unit frames addon based on Gladius. What's new New features include: Party frames: support for showing frames for your own team Cooldown tracker: a highly configurable module for tracking all types of cooldowns Skill history: shows the icons of the last few skills used by the unit Alerts: makes the frames blink in a noticeable way during some configured events (including low health, auras and specific spells being cast) Pets: new module for displaying pet bars And the... | |||||
SkadaScroll |
Oct 16, 2014 | Release | |||
SkadaScroll is a plug-in for Skada Damage Meter that provides additional options for scrolling the bar displays. It requires Skada to operate. Main Features: Allows the middle-button to act as a scroll wheel for people missing wheel hardware (many laptops) Provides key binds for scrolling the bar displays Optional scroll bar widget (coming soon!) | |||||
PlateBuffs |
Oct 16, 2014 | Inactive | |||
PlateBuffs (PB) displays people's buffs above their nameplates. Discussion page: here Future plans ... Known issues PB breaks Skinner's nameplate skin. Explanation here FAQ: Q) Will PlateBuffs work on mobs? A) Yes. but since mobs can share the same name you'll need to target or mouseover the nameplate so PlateBuffs can determine which nameplate belongs to what mob. Once that nameplate disappears from the screen and reappears you'll need to mouseover/target again. Q) What's the question mark... | |||||
CombatTime |
Oct 16, 2014 | Release | |||
Overview CombatTime is a simple, light-weight, Data Broker-enabled timer that tracks how long you spend in combat. Timer lights up when you enter combat and tracks the time, and when you leave combat darkens and shows the length of the last combat. Useful for tracking boss events that lack a boss mod timer, or timing dps cooldowns and use of heroism. Timer can be dragged around anywhere on the screen, or used via LDB data feed. Usage Install as usual and It Just Works (tm) You can toggle the... | |||||
Skada_FriendlyFire |
Oct 16, 2014 | Release | |||
A Skada plugin mode to display friendly fire, ie damage done by players to other friendly players via fight mechanics. There are two detail modes: Spells : what spells did the damage from friendly fire Targets : who was damaged by the friendly fire Requires the Skada Damage Meter. Now Fully compatible with Wow 5.x! Bug Reports and Feature Requests Translators: apply localization here | |||||
Who's tanking - frames |
Oct 15, 2014 | Release | |||
oUF based! This addon is based on (embedded) oUF! version < 1.32: it requires you to install oUF (download from wowinterface.com). Sorry about this dependency, but it shouldn't be that critical. Summary Since oRA3 doesn't provide MT-Target Frames anymore, i decided to write this addon. The main goal is to display oRA3 sortable Maintank/Playertank target frames. Changes V 1.2. Add Font options (Font face + font size) V 1.32 oUF embedded! V 1.40 Add Grow upwards and Grow left V 1.50 Update for... | |||||
DArcBinds |
Oct 15, 2014 | Release | |||
I got tired of having to set up the same macros, Clique and key binds for all my toons, so I figured out how to do it all with an addon. My goal in designing this collection was to make some convenient and commonly-used actions part of the game interface itself, or to address some annoyances, like exiting from vehicles, or the "Set Focus" menu option being broken for third-party raid frames. Provides for keybinds for the following things: Archaeology Binds for Survey & open the archaeology... | |||||
HitsMode5 |
Oct 14, 2014 | Release | |||
HitsMode5: Combat Log, Evolved Since WoW began, HitsMode has been the most powerful combat log available in World of Warcraft. HitsMode5 continues that legacy and improves upon it. HitsMode5 is a total rewrite of the classic HitsMode add-on created in 2005. Utilizing all the lessons learned over the years, it's a feature-complete, mature, optimized combat log. Features Split your combat log into separate chat windows Customize virtually every aspect of the combat log, including colors, unit... | |||||
BossSwingTimer |
Oct 13, 2014 | Release | |||
Displays a movable/resizable bar with ticks indicating expected time of next enemy auto attacks. Current target is marked with red, focus with yellow; white ticks are faded out depending on expected damage. Currently there is no support for dual wielding enemies, as the combat log API does not differentiate between main hand and off hand attacks, although it is somewhat possible to guess from damage. | |||||
Pet Attack |
Sep 25, 2014 | Inactive | |||
Addon Support Statement NEWS: I'm back in WoW. I'll try to update addons after catching up, especially if they are bugging out. Addon Description Pet Attack shows a message on the screen, warning you if your pet isn't attacking while you're in combat. Useful if you like me run with your pet on passive and forget to tell it to attack. Currently the addon will only function for Hunters, Warlocks, Unholy Death Knights and Frost Mages. It will also show the warning if your pet is dead since a... | |||||
SpiderEyes |
Sep 14, 2014 | Alpha | |||
SpiderEyes is an addon for tracking secondary resources in unified, stylized and highly customizable fashion. Currently in pre-alpha, it has some major systems already coded and ready to go, but its functionality only extends to tracking Monk Chi for now, which is going to be changed very soon. As seen by the image, the display will look somewhat like this. The rune displays at the center are what I'm aiming towards rune wise. Various other secondary resources will work slightly differently,... | |||||
ReforgeLite |
May 26, 2014 | Inactive | |||
Overview ReforgeLite is a lightweight reforging calculator that helps you figure out the optimal strategy to reforge your gear given your stat weights and caps without leaving the game. The addon now has its own project page, located at http://www.rivsoft.net/projects/reforgelite/ Downloads are still only available through Curse page. What to do if you're not happy with the results The quickest way to get response is to e-mail me directly at [email protected] Please describe your problem,... |


text:
Ten banks on five US shows
PUBLISHED: 08 Oct 2012 00:06:33 | UPDATED: 09 Oct 2012 00:11:06PUBLISHED: 08 Oct 2012 PRINT EDITION: 08 Oct 2012Ten Network's hopes for a bounce in ratings before the end of the year rest on five US shows that have been fast-tracked to start in Australia from Sunday.
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I'm working on a C# application that imports an Excel file to be uploaded by users of the application. My application uses Entity Framework and SQL Server 2008 database.
In my SQL Server database I have created a column to hold value in this format: 1,565,000.62
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VIEWS: 1 PAGES: 67 CATEGORY: Online Business POSTED ON: 7/15/2012
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While it's difficult to know exactly which keywords will get the most relevant people to find your busi- ness, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different key- words are in drawing visitors to your site. As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely. It gives valuable insight on industry trends and product demand. com- prehensive keyword research can help you grow your organic traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords. Share This Ebook! www.Hubspot.com 10 the essential step-by-step guide to internet marketing How to cReAte A keywoRd stRAtegy K cReAte A lIst of 3-5 keywoRds ReleVANt to youR busINess think like you're using the brain of someone searching for your product online, through a search engine or on social media. for small- and medium-sized businesses, your keywords are not your brand name. Instead, think of words and short phrases that get to the core of what your product or service is about. K cHoose keywoRds bAsed oN dIffIculty ANd ReleVANce W the keywords you choose should be based on dif- ficulty and relevance. Some very general words, such as "marketing" or "business," are very com- petitive, making it harder to rank well for them in search engine results. If you are a small- to medi- um-sized business, you should choose less com- petitive keywords, more specifically related to your business (these are commonly referred to as long- tail keywords). the greater the volume of searches on a keyword, the more competitive it is. Share This Ebook! www.Hubspot.com 11 the essential step-by-step guide to internet marketing There are a number of different tools you can use to determine the competitiveness of a specific keyword as well as suggest and help you brainstorm new keyword ideas. these tools include the google keyword tool or Hubspot's keyword tool. Another important factor for picking keywords is their relevance to your business. while some obscure terms might be easy to rank for, they might not be relevant to your business. You should find a balance between relevance and difficulty. Choose keywords that match your business well. Note that these keywords don't have to be perfect at first. You can try out different ones to see which work best for you. K desIgN ANd optImIze youR websIte ARouNd youR keywoRds Now that you've chosen your keywords, you should incorporate them into your website. optimize your website to include mentions of these words in key places. for instance, the images you use, especially those on the home page, should include alt text that reflects your keyword strategy. Share This Ebook! www.Hubspot.com 12 the essential step-by-step guide to internet marketing STEP 2 OPTIMIzE YOUR wEBSITE TO GET FOUND Share This Ebook! www.Hubspot.com 13 the essential step-by-step guide to internet marketing " Aim to be on the first page. " s Now that you've chosen your keywords, you should increase your website's chances of ranking for those keywords. search engine optimization (seo) is about doing just that! In order to get found through search engines, you should aim to be on the first page or in the first few results pages for your keywords. today that is easier to achieve than a couple of years ago thanks to social media. If you have created a google+ business account, for instance, that will be immensely helpful in your seo efforts. that is why you need to make sure you are optimizing all your social media profiles to include updates with major industry keywords. google suggests that you design your website for visitors, and not for search engines. while you should keep this principle in mind, it is worthwhile to learn a bit more about seo in order to bet- ter optimize your site. Share This Ebook! www.Hubspot.com 14 the essential step-by-step guide to internet marketing wHAt you sHould kNow About seo seo can be divided into two categories: on-page seo and off-page seo. oN-pAge seo on-page seo refers to how well your website's content is presented to search engines. this can often be improved immediately. off-pAge seo off-page seo refers to your site's overall "authority" on the web, which is determined by what other websites say about your site. this can take time to improve. score: 73 even though on-page seo accounts for only about 25% out of 100 of how search engines score and rank your website, it's worth tackling first since it can be improved quickly. test youR seo wItH mARketINggRAdeR find out how well optimized your website is by running it through Hubspot's free tool, marketing- grader. this tool will analyze your entire marketing and provide you with an overall score between 0 and 100. At this stage, you might focus on the top-of-the-funnel (tofu) result you get, but we encourage you to also take a look at the rest of the data from your report. It will include some ideas on how you can boost conversions and strengthen your entire marketing program. Share This Ebook! www.Hubspot.com 15 the essential step-by-step guide to internet marketing 9 elemeNts of oN-pAge websIte optImIzAtIoN pAge tItle page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines. page titles can be found and edited in your site's Html. the text that is surrounded with the <title> tag is your page's title. Here are some guidelines for coming up with effective page titles: 2 Include keywords. 2 make it fewer than 70 characters long. longer page titles will not be seen in your web browser or in google search results. If you make the page title too long, it will also di- lute the importance of the keywords mentioned. 2 place keywords as close to the beginning of the title as possible. 2 make it readable for site visitors. 2 Include your company name at the end of the page title, unless you are a big brand and people search for you through your brand name. 2 use different page titles for each page. each page is an opportunity to target keywords. Share This Ebook! www.Hubspot.com 16 the essential step-by-step guide to internet marketing metA descRIptIoN & metA dAtA Meta data does not directly influence search engine rankings. Nevertheless, it is a good practice to include keywords in your meta description. meta data is the text seen as the description of a site in google search. these words attract a searcher's attention and indicate if a search result is particularly relevant to the searcher. for this reason, including keywords in your meta description can draw in visitors. the meta description is not something that is visible on your web page. the short summary of the web page, which is usually included at the top of the pages source code in a <meta descrip- tion> tag is not used by the search engines for any seo purposes. what the meta description is used for is to provide the searcher with a short description of the page (<150 characters to be exact) beneath each result. In fact, if a meta description is not included in the source code, then the search engine will usually display part of the content from the page in its place. Share This Ebook! www.Hubspot.com 17 the essential step-by-step guide to internet marketing HeAdINgs If a piece of text appears larger or more prominent than the other text on a page, it's probably part of a heading. you can verify this by checking the Html code of your website and looking for text with an <h1>, <h2>, or <h3> tag surrounding it. text in the headings is more likely to be read by search engines as keywords than text in the rest of the page. for this reason, it is good to include keywords in your headings whenever pos- sible. <h1> tags give the text more weight as keywords than <h2> tags, and <h2> tags have more weight than <h3> tags. While <h4> and <h5> tags do exist, their influence on keywords is virtually the same as that of regular text. Including too many headings dilutes the importance of keywords in other headings, so we recommend using the <h1> tag only once. If the page is text- heavy like a blog post, then feel free to throw in a few <h2> or <h3> tags as paragraph titles. HeAdINg Share This Ebook! www.Hubspot.com 18 the essential step-by-step guide to internet marketing cAscAdINg style sHeets (css) Html is the back-end code of your website that search engines read. search engines extract rel- evant information, such as keywords, from your Html. css, on the other hand, holds a template for the layout of your page. In the CSS, you define how headings, links, and other visual elements of the text should look. the takeaway here is simple: use css. putting layout-related information in your Html can dilute the relevance of the Html text, which is what you want search engines to read. P ImAges Images on a web page can enhance user experience. when insert- ing images into your website, however, you should keep in mind the following: Don't use images excessively. more pictures can slow down the loading of your page, 2 thus negatively impacting both user experience and search engine optimization. Associate text with pictures. search engines do not 'read' images; they read only 2 text. Alt text is an Html attribute you can add to your picture so search engines re- place the image with some associated text. Include keywords in your image file name. This will help you draw in relevant traffic 2 from image searches. Separate keywords in the file name with a dash (-). Share This Ebook! www.Hubspot.com 19 the essential step-by-step guide to internet marketing domAIN INfo search engine rankings favor sites that are registered for a long period of time. long domain reg- istrations indicate a commitment to the site, a signal that the site has a lower chance of being spam. extend your website registration for $10-20 a year for an seo boost. moz RANk moz Rank is a general measure of how much online authority your site has. A higher moz rank is better. Note that moz Rank factors in both on-page and off-page seo. Improving your on-page seo may help improve your rank, but there is much more you can do to improve it. don't worry, we will get to all this. google cRAwl dAte when google crawls your site, it updates the information related to it, such as your keywords and other seo factors. therefore, you want google to crawl your site as often as possible. the best thing you can do to make google crawl your site more frequently is to regularly produce fresh content and publish it on your website. Share This Ebook! www.Hubspot.com 20 the essential step-by-step guide to internet marketing uRl stRuctuRe the uRl of a web page is its web address. for example, Hubspot's blog has a uRl of http:// blog.hubspot.com. the uRl structure of a website is about how the different uRls connect with each other. Unfortunately, improving your URL structure is one of the more difficult aspects of on-page web- site optimization. The methods of fixing these issues depend entirely on the back-end parts of your website, such as your content management system or programming framework. Neverthe- less, if you have a competent developer by your side, having him or her tackle these issues can significantly improve your SEO. AVOID KEYwORD STUFFING After reading this, you might think, "keywords are really im- portant. If having keywords all over my page helps me rank for them, I should just fill my page with these keywords." d It's not that easy. Apart from leading to a bad experience for site visitors, search engines are smart enough to detect these behaviors. trying to trick search engines is not a good seo strat- egy, and sacrificing readability for SEO is not a good idea either. Share This Ebook! www.Hubspot.com 21 the essential step-by-step guide to internet marketing ImpRoVINg off-pAge seo wItH INbouNd lINks A If on-page seo accounts for 25% of your overall search engine ranking, what makes up the remain- ing 75%? As we mentioned before, off-page seo is based on the authority of your website, or what other websites 'say' about yours. simply put, web- sites with better or higher authority will rank better than websites with lower authority. Inbound links are key influencers on a website's authority. When another website links to a page on your website, that is called an inbound link. more inbound links is better, and more inbound links from websites with high authority is even better (e.g., an inbound link from The New York Times' website is much more valuable than an inbound link from a low-trafficked blog with a small readership). so what's the best way to attract more inbound links (or 'link love,' as we like to call it)? through content creation! creating valuable, remarkable content that other websites will naturally want to link to in their own content is a great way to increase your website's inbound links. In addition, you can improve your chances of attracting inbound links by sharing your content in social media and optimizing it for search results so it can easily be found. Share This Ebook! www.Hubspot.com 22 the essential step-by-step guide to internet marketing pRINcIples of good uRl stRuctuRe Apply A 301 RedIRect wHeRe NecessARy 1 A 301 redirect forwards an old uRl to a new one. make sure you do this if you change the uRl of a page on your site. A common mistake is not applying a 301 redirect between yoursite.com and www.yoursite.com. this can be quite a prob- lem from an seo standpoint, because search engines will give separate credit to both versions of your site. AVoId pAges wItH deeply Nested uRls d Here is an example of what a deeply nested uRl looks like: http://yoursite.com/ about/management/contact/phone. deeply nested pages will get less seo credit. You can fix this problem by improving your overall site design. INclude keywoRds IN youR uRls If you've already purchased your main uRl, then don't worry about buying a new s one just for this sake. but you can clean the uRls of your interior pages to include keywords and not look like gibberish. Share This Ebook! www.Hubspot.com 23 the essential step-by-step guide to internet marketing sepARAte keywoRds wItH dAsHes _ for your internal page uRls, separate individual keywords with dashes (-). for example: http://hubspot.com/marketing-resources/ is a good uRl that captures 'marketing' and 'resources' as keywords. cReAte stAtIc uRls, Not dyNAmIc oNes A static uRl is one that stays the same. As explained in this webconfs article, a H dynamic uRl looks like this: http://www.somesites.com/forums/thread.php?threadid=12345&sort=date A static uRl looks like this: http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm You can find how to create static URLs with your web server software: do a Google search on "create static uRl" + (name of your server software). Share This Ebook! www.Hubspot.com 24 the essential step-by-step guide to internet marketing STEP 3 CREATE A BLOG & MARKETING OFFERS Share This Ebook! www.Hubspot.com 25 the essential step-by-step guide to internet marketing " Blogging is a powerful way to help more people discover your " business online. blogging platforms like Hubspot, wordpress and blogger have made publishing content on the web easier than ever. Now that you have developed a clear understanding of your business' keywords and optimized your website for search engines, your next step should be to attract more visitors. blogging and creating other content like ebooks and webinars are powerful ways to drive the right people to your business online. How to tHINk About busINess bloggINg when blogging, take off your hat as a business owner or marketing manager and try to think like a magazine publisher. the goal of your business blog should be to publish articles valuable and non-promotional articles, much in the way a column or an article in an industry magazine would be. Also, think about the words you are using. Avoid industry jargon that only your employees would understand. Just as in the process of designing a keyword strategy, think of the words your customers use to describe your business and apply those phrases to your blogging language. Share This Ebook! www.Hubspot.com 26 the essential step-by-step guide to internet marketing gettINg set up wItH bloggINg many paid and free tools let you easily publish content online. when selecting a business blog- ging platform, however, you need to consider a few special requirements. first, make sure your blog is a section of your business website. f " without a blog, a website is like a brochure that doesn't change often. A blog makes your website more dynamic by automatically injecting new content every time an " article is published. search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and leads for your business. bloggINg plAtfoRms to coNsIdeR If you are looking for a blogging platform for your business, among your options you'll find Wordpress, HubSpot, TypePad, Drupal and posterous. All these platforms offer a content management system (cms) that enables you to easily add content to your blog, without needing to know any Html code. thus, you can update your site without having to wait for a webmaster to make changes. Share This Ebook! www.Hubspot.com 27 the essential step-by-step guide to internet marketing key compoNeNts of A gReAt blog post so what does a good business blog post look like? A well-constructed article includes several key components essential for attracting traffic and converting the traffic into leads: A compellINg ARtIcle tItle Your blog article's title is the first thing people will see, so it should clearly indicate what the article is about. Clarity and specificity attract readers and prompt them to share the post with their networks. your titles should also appeal to search engines: remember to include an industry keyword in your title for seo purposes. well wRItteN & foRmAtted text the body of your article should be well-written and formatted in a way that makes it easy to read. consider using header tags and bullet points to break up the content into sections. Ask a coworker or a friend to review the post before you publish. Add multImedIA coNteNt Relevant multimedia content can make a blog article more memorable and fun to read. It also helps to break up the text to make it more pleasing to the eye. Aim to add at least one relevant image per blog post. slideshow presentations, video and info- graphics are examples of other multimedia content you can feature. Share This Ebook! www.Hubspot.com 28 the essential step-by-step guide to internet marketing lINks Include in-text links to relevant content, thus helping readers dig deeper into the resources they are most interested in. your links can, naturally, point to your internal and landing pages to help you generate more leads from your content. cAll-to-ActIoN each and every blog article you publish should include a relevant call-to-action in the article to help boost lead generation. you can learn more about calls-to-action by reading our ebook, "How to create effective calls-to-Action." decIdINg wHAt to blog About most business blogs start with a purpose. what are you trying to educate your industry and poten- tial customers about? this education is not about your product. It's about common industry issues, the problems your potential customers face and, sometimes, the solutions your product or service offer to tackle these challenges. A great way to start blogging is to answer the ten most common questions you get asked by prospective new customers. do this once a week for ten weeks and you have the foundations of a successful blog. Share This Ebook! www.Hubspot.com 29 the essential step-by-step guide to internet marketing Y Once those first ten weeks are over, check out your blogging analytics to see which articles resonated the most with your audience. If two or three of the posts received a significantly higher number of views and inbound links, try to expand on the topics at hand. consider interviewing a coworker to reveal their thoughts on the subject. Remember to let your expertise and passion shine through your blog content and keep some of these business blog best practices in the back of your mind. busINess bloggINg Is About leAd geNeRAtIoN business blogging presents a fantastic platform for attracting organic traffic and engaging with your audience. However, the primary goal of your business blog should be to drive conversions. to achieve this goal, add call-to-actions to your posts and have them link to landing pages that provide downloadable access to more in-depth learning materials, such as an ebook or webinar. Share This Ebook! www.Hubspot.com 30 the essential step-by-step guide to internet marketing make sure to include ctAs both in the sidebar of your blog as well as on every individual article you publish. In addition to image/button ctAs, you can also include text ctAs within the body of your blog content. At the beginning, middle or end of every blog article, you need to place some sort of call-to-action that will encourage people to take action like: dowNloAd some coNteNt || follow tHe busINess oN socIAl medIA subscRIbe to tHe blog || JoIN youR NewsletteR when designing your ctAs, make sure it resonates with the content you have introduced in the blog post. for instance, if you are in the wellness and healthy food industry, you might write about how quinoa helps people create nutritional diets. the blog call-to-action in this instance would perform well if it linked to a report about 50 interesting nutritional facts. an example of a blog call-to-action [ Share This Ebook! www.Hubspot.com 31 the essential step-by-step guide to internet marketing otHeR coNteNt used foR leAd geNeRAtIoN W while it's a great place to start, blog content isn't the only type of content you can be creating to be suc- cessful with Internet marketing. you need to produce longer-form content items like ebooks, whitepapers, or research reports than can be used for lead generation. Also consider creating non-text based offers like how-to videos, webinars and slideshows. such offers will feed your business conversions. An industry resource that took some time and effort to put together provides the type of value visitors are looking for. It might educate, enrich one's knowledge or simply entertain. In any case, it has the power to achieve an information exchange: the process in which a visitor fills out a lead capture form to access the resource. This is a critical point in the sales cycle. the offers you produce shouldn't be randomly selected. on the contrary, these is some precise math behind that decision: the math from your marketing analytics. Reporting insights will direct you to the types of content which attracts your target audience. for instance, if a whitepaper on heating systems brought you more leads and sales than a webinar on the same topic then you should focus on writing more text-based content. In this context, closed-loop marketing is an essential element of finding the highest converting offers and leveraging them appropriately. Share This Ebook! www.Hubspot.com 32 the essential step-by-step guide to internet marketing STEP 4 PROMOTE CONTENT THROUGH SOCIAL MEDIA Share This Ebook! www.Hubspot.com 33 the essential step-by-step guide to internet marketing " Most businesses need to first focus on the major social media players. " social media is generating a lot of buzz among mar- keters and business owners. those who can leverage social networks to distribute business content and in- crease the community of advocates for their business experience significant growth in revenue. social media provides a platform for direct com- munication between your customers, prospects and employees. what is more, it is a key driver of content distribution and brand visibility online. while new social networks, like google+ and pinterest, can significantly impact the social me- dia landscape, most businesses need to first focus on the major players: Twitter, Facebook, and linkedIn. Just remember that before you jump into using these networks for marketing, you need to have marketing analytics in place to measure the true success of your efforts. Share This Ebook! www.Hubspot.com 34 the essential step-by-step guide to internet marketing moNItoRINg socIAl medIA An important part of leveraging social media for business is to understand what industry-related conversations are happening online and recognizing when you should respond. Here are some tools you can use to monitor your business and industry mentions in social media: google AleRts set up multiple google Alerts for your company, brand, products, leaders, industry terms, etc. the alerts will get delivered directly to your email inbox at the frequen- cy you indicate (e.g., daily or as they happen) and they are a great way to track mentions of your brand and relevant keywords on the web. Hubspot Hubspot's social media monitoring tool enables you to set up filters in the key so- cial media networks and track conversations relevant to your brand and industry. HootsuIte using a tool like Hootsuite allows you to save keyword searches as a live stream so you won't miss out on what's being said about your brand, your industry and your products. Share This Ebook! www.Hubspot.com 35 the essential step-by-step guide to internet marketing gettINg stARted wItH twItteR foR busINess twitter is a social network on which people share 140-character mes- sages. users "follow" or subscribe to each other's updates and can receive messages via multiple technology devices, including desktop computers, smart phones, and text messages. understanding how and if people are talking about your business and industry on twitter will dic- tate your decision on whether you should invest the time to start and manage a twitter account for your business. If you decide that twitter is right for your business, you can visit twitter.com to sign up for a free account. Here are a few tips for setting up a business twitter account: use the name of you business as your twitter username. Use your business logo or a picture of the person managing the account as the profile image for the account. create a custom twitter background that provides additional information about your business. Use tools like HootSuite or TweetDeck to determine industry influencers and potential customers that your business should follow. for more tips on how to use twitter for business, view Hubspot's free webinar, "How to use twit- ter for marketing & pR." Share This Ebook! www.Hubspot.com 36 the essential step-by-step guide to internet marketing usINg fAcebook foR busINess with more than 800 million monthly active users (at the end of de- cember 2011), facebook has become the major player in the social media industry. from a marketing perspective, facebook serves as a powerful platform for building a community of advocates and in- creasing word-of-mouth marketing. The first step in leveraging Facebook for business is to set up a business page. watch this video for a step-by-step guide to creating a facebook business page. for more in-depth information on how to use facebook for business, check out Hubspot's complimentary ebook, "How to use facebook for business." usINg lINkedIN foR busINess the social network businesspeople may be most familiar with is linkedIn. this network of over 150 million business users is a major player in the lead generation game (especially for b2b companies). To get started using LinkedIn for your business, set up and complete your personal profile as well as a company profile for your business. When setting up these profiles, remember to optimize your information by adding links to your website and blog. take the time to make the descrip- tions of yourself and your business interesting and an accurate reflection of your experience, knowledge, and passion. Share This Ebook! www.Hubspot.com 37 the essential step-by-step guide to internet marketing Once you have created these profiles, you can explore LinkedIn's other tools widely used for mar- keting. the professional network has two major features that are of particular use to businesses for lead generation and customer acquisition. g lINkedIN gRoups the groups feature allows linkedIn users to create and participate in discussions around a topic within linke- dIn. groups can be a great way to make potential busi- ness connections and share relevant blog content or new offers. lINkedIN ANsweRs the second feature, linkedIn Answers, enables you to find people publicly stating they have a specific chal- lenge or need. Identifying these questions and respond- ing with resources of yours that answer that person's question can turn into a great marketing opportunity for your business. ultimately, you can generate high-quality traffic and leads from LinkedIn Answers. q for more information about how to use linkedIn for business, access Hubspot's free ebook, "learning linkedIn from the experts." Share This Ebook! www.Hubspot.com 38 the essential step-by-step guide to internet marketing STEP 5 CONVERT wEBSITE TRAFFIC INTO LEADS Share This Ebook! www.Hubspot.com 39 the essential step-by-step guide to internet marketing " People are visiting your site, but those visits aren't leading to new " customers. What to do? by now, you should have already launched your blog, optimized your website to get found, and started participating in and promoting you content via social networks. If it's been several weeks, by now you should have started to see a spike in traffic to your website. There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. so what do you do? [ simple: focus on conversion. Right now you are still you ARe HeRe at the top of your marketing funnel. you need to move down and start converting your website visitors into sales leads. to do this, decide on a compelling offer for your prospects, create a call-to-action to promote your offer, and launch a landing page with a form for visitors to submit their information. finally, measure and iterate the whole process. In this section, we will go over the conversion process in more detail. Share This Ebook! www.Hubspot.com 40 the essential step-by-step guide to internet marketing step 1: select youR offeR F the offer is the most important part of any campaign. It's the initial attraction that catches the attention of your website visi- tors and gives them a reason to fill out the form used to collect their information. your offer should target the type of sales lead you're trying to attract. for example, if you're a golf instructor, you want to create offers that will appeal to golfers trying to improve their game. If you're a sales process consultant, you'll want to create offers that appeal to executives trying to improve " their sales process. typical content offers include research reports, how-to ebooks (like this one!), slide downloads, " and webinars. product-focused offers can include a custom consultation, free trial or demo of your product. of course, there's no reason to be constrained by what's typical. use anything you think will work for your target customers. Also, keep in mind that the offer form is a conversation starter for the sales team, so it should be designed to start a conversation that will lead to a sale. Share This Ebook! www.Hubspot.com 41 the essential step-by-step guide to internet marketing step 2: cReAte cAlls-to-ActIoN once you decide on your offer, create a few com- pelling calls-to-action (ctAs). As we suggested earlier in this ebook, a call-to-action is a button or a link that grabs a user's attention and directs that user to a landing page. calls-to-action are located everywhere--on website pages, in emails and blog posts, within offers, etc. they are the key trigger behind lead generation. on the landing page, a visitor is prompted to complete the form by entering their contact in- formation and other details in order to receive what's being offered. through this information exchange the visitor converts into a lead with whom your sales team can follow up. Naturally, not all conversion events are created equal and, as you become more experienced with Internet marketing, you will have to start thinking about lead scoring. If you have an effective call-to-action, you'll convert a high percentage of your website visitors into leads. to learn more about call-to-action design, placement and copywriting, download Hubspot's free ebook "An Introduction to effective calls-to-Actions." Share This Ebook! www.Hubspot.com 42 the essential step-by-step guide to internet marketing step 3: cReAte lANdINg pAges the landing page is where your website visitors arrive after they click on your call-to- action, and where they will fill out the form to receive your offer. you'd be surprised by how many times we've seen calls-to-action that aren't links. whether intentional or a matter of forgetfulness, the lack of a link will make it much harder for visitors to find out how to receive your offer, and they'll you ARe HeRe likely give up. so double, triple, and quadruple check to make sure all of your ctAs link to their corresponding landing pages. [ As we already mentioned, landing pages house the form visitors fill out in order to access your offer. the information you ask for in this form will be used by you or your sales team to follow up with these leads. once users submit their informa- tion on the landing page, they should be redirected to a thank-you page where they can access the offer. In addition to the form, a landing page should feature a clear description of the offer, preferably with an image and bullet points that are easy to browse through. Share This Ebook! www.Hubspot.com 43 the essential step-by-step guide to internet marketing Be clear and specific when describing your offer in the call-to-action and the landing page. If you're giving away a free guide, have the ctA read, "download our fRee guide to x." If you're hosting a free webinar, say "Register for our fRee webinar on x." x should clearly convey a com- pelling benefit of receiving the offer. Reflect these same benefits on the landing page so that you create alignment between the two. Here's an example of a typical Hubspot landing page: for more tips on creating optimized landing pages, check out our free ebook, "optimizing land- ing pages for lead generation and conversion." Share This Ebook! www.Hubspot.com 44 the essential step-by-step guide to internet marketing step 4: test, meAsuRe & IteRAte offers, calls-to-action and landing pages are the core elements of the conversion process, but you can't stop there. If you just have a single conversion pathway, you have very little insight into the process and the way it performs. In order to improve your conversion process, you need to constantly measure and experiment. the marketing metrics you should watch closely include the click- through rate of your call-to-action, conversion rate of your landing page and the number of new leads and sales an offer resulted in. get a more granular look into these metrics by reading our free ebook "An Introduction to Inbound marketing Analytics. In order to determine which elements best help you achieve your goals, you have to test differ- ent ctAs, landing pages and offers. If a call-to-action has been on your homepage for a month, vary the messaging or swap out an entirely new ctA, and after another month, measure which one performed best. If landing page conversions are low, make a change to the page layout and measure the results. don't be afraid to test different variations; you can always switch back if the old version worked better. It will be worth it when you've found the best combination that increases your site's conversions. once you become more familiar with this process, you can grab our ebook "An Introduction to A/b testing" which will show you how to optimize different elements of your marketing funnel through split testing. Share This Ebook! www.Hubspot.com 45 the essential step-by-step guide to internet marketing STEP 6 NURTURE LEADS wITH TARGETED MESSAGES Share This Ebook! www.Hubspot.com 46 the essential step-by-step guide to internet marketing " Companies that excel at lead nurturing generate 50% more " sales-ready leads. According to gleanster Research 50% of leads are quali- fied but not ready to buy. Companies that build relation- ships with their leads over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy. that is why following up with contacts through targeted messages becomes really beneficial from a business per- spective. lead nurturing is the process of developing that relationship with your potential customer by sending targeted, relevant, and valuable messages to them in a timely manner. the end goal is to get your leads to "raise their hand" and self-select into further engaging with your business. A 2009 forrester Research study found that companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. Share This Ebook! www.Hubspot.com 47 the essential step-by-step guide to internet marketing tHe coNcept of leAd NuRtuRINg simply put, lead nurturing is a system that allows you to send an automated series of email messages to an early stage lead in order to pre-qualify them before handing them over to your sales team. As a marketer, you know that getting leads is fantastic - but not all leads are at the point where they can be considered sales-ready. depending on whose research you read, only 5% - 25% of the traffic on your site is actually ready to do business with you at that moment; the rest of the visitors are in a research mindset. take a look at your existing sales funnel. How long does it typically take a lead to become a customer after his or her first inquiry? does the sales cycle vary for different types of purchases? equipped with the answers to these questions, you can build some effective lead nurturing campaigns and leverage this marketing channel to qualify leads and help your sales organization. learn the fundamentals of lead nurturing by reading our free ebook "An Introduction to lead Nurturing." Share This Ebook! www.Hubspot.com 48 the essential step-by-step guide to internet marketing emAIl mARketINg best pRActIces In addition to nurturing your leads through targeted email messages, you should also be looking at the larger email marketing picture, which includes growing your database, closely following key metrics and conversion best practices. gMM lIst-buIldINg one of the biggest challenge even for experienced Internet marketers is creating opt-in opportunities. In our presentation M death by marketing Automation Hubspot's cmo, mike Volpe, explains that email lists expire at a ~25% a year. Indeed, this is deadly for conversions and new business. make sure your lead forms allow your website visitors to enter their email address and opt-in to receive your messages. give them a reason to opt-in. what's so valuable about your marketing offer? what interesting and unique information will they receive in your email newsletter? be explicit and phrase the benefit(s) in a language your audience will understand. only send messages to people who have explicitly opted in. you can follow the extreme principle of seth godin's permission marketing: would your recipient be upset if they didn't receive your message? If yes, you should go ahead and send your email. Share This Ebook! www.Hubspot.com 49 the essential step-by-step guide to internet marketing seNdINg send emails that are relevant to the interests of your contacts. what offer initially brought them to you? How can you follow-up on that interest to further engage them? J k be personal in your communication. use a real email sender name and add a personal signature. personalize the message so the recipient remembers how and why they came to your website. for example, start with "you recently checked out our ebook…" or "thanks for subscribing to our blog!" make sure that your message adds value. get into the mind of your recipient and ask, "what's In It for me?" Are you emailing them just to tell them how great your product is? or are you offering to help them solve a problem? make the value clear in the email body and subject line. S don't rely on images. many email clients don't load images automatically, so if your email is one large image, your recipient won't have any idea what it's about! use images as supplementary (clickable) content in your email, and make sure you have enough text to communicate value. N \ be consistent in your communication to set the right expectations in re- cipients. whether you send your messages daily, weekly, or monthly, pick a schedule and stick to it. Share This Ebook! www.Hubspot.com 50 the essential step-by-step guide to internet marketing $ (Re)coNVeRtINg each one of your marketing messages should have a goal. make it clear what recipients are sup- posed to do once they open your email. Are you driving subscribers to read a product announce- M ment on your blog? Asking them to share an offer on social media? Inviting them to download your new ebook? If your goal is lead generation, include a call-to-action that links to a landing page on which the recipient can reconvert and self-select to further engage with your company. but these sub- scribers are already existing leads for my business, you might object. then, inform them about product-centric offers and let them qualify themselves as more sales-ready. If they are not ready to commit yet, continue nurturing them with broader offers and stay top of mind for them. Remember, the landing page is part of your email campaign. email marketing doesn't stop with a click. your landing page is an extension of your email, and it is where your conversion takes place. make sure your email offer and landing page are well aligned, using similar language and images. Share This Ebook! www.Hubspot.com 51 the essential step-by-step guide to internet marketing meAsuRINg emAIl peRfoRmANce Many metrics can define the performance of your marketing emails. They include delivery rate, open rate, unsubscribe rate, click-through rate, list growth rate, email forwarding rate, etc. Here, we will focus on just a few key metrics, but you can read about the rest in our ebook "An Intro- duction to Inbound marketing Analytics." clIck-tHRougH RAte (ctR) click-through rate measures response: how many of the people you emailed clicked on your link(s). the ctR can give you a sense of how compelling your offer and email mes- sages are. experiment with different offers, subject lines, calls-to-action, and timing to improve your email ctR. what about open rate? open rate is an unreliable metric, as major email clients do not load the images necessary for tracking who opened an email. Instead of worrying about open rate, focus on the number of clicks your email received. uNsubscRIbe RAte unsubscribe rate measures the percentage of recipients who opted out of your email communi- cation. As with open rates, the unsubscribe rate isn't a reliable picture of your email list's health. many subscribers won't bother to go through the formal unsubscribe process but will just stop opening, reading, and clicking on your messages. Share This Ebook! www.Hubspot.com 52 the essential step-by-step guide to internet marketing coNVeRsIoN RAte meAsuRes ActIoNs measure how many of those clicks turned into reconver- sions on your landing page. It's the ultimate measure of an email campaign's effectiveness. the higher your conversion rate, the more relevant and compelling the offer was for your audience. However, conversion rates are dependent on factors beyond the original email message, such as the quality of your landing page. test different landing pages to improve the conversion on your website. measuring conversion rate requires integration between your email platform and your marketing analytics. In this section we covered how to use lead nurturing and email marketing to follow up with your leads and engage them an on ongoing basis to push them down the sales funnel. " Nurturing your contacts, however, doesn't have to be 1 " limited to email communication. After all, you can communicate with your leads via social media or other platforms they use. that is why you should also start thinking about behavior-driven communications, those that get trig- gered based on your leads' full history of interactions on and off your site Share This Ebook! www.Hubspot.com 53 the essential step-by-step guide to internet marketing STEP 7 OPTIMIzE YOUR MARKETING FOR MOBILE VIEwING Share This Ebook! www.Hubspot.com 54 the essential step-by-step guide to internet marketing " The primary message to marketers: optimize for mobile devices. " It's clear that mobile platforms are becoming more and more of a consideration when it comes to internet market- ing. the growth of the iphone and android platform smart- phones is going to continue, with reports saying that sales of smartphones, tablets and notebooks are expected to grow 26% annually through 2015. If you are trying to market on the mobile web, you need to consider the importance of creating quality content that can be easily consumed on mobile devices, such as smartphones or tablet computers. How to optImIze foR mobIle the topic of mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. while mobile marketing can mean many things, there is one primary message being conveyed to marketers looking to take advantage of mobile: optimization of websites for mobile viewing. Share This Ebook! www.Hubspot.com 55 the essential step-by-step guide to internet marketing to make your website mobile-friendly for viewing, you have two main options. set up mobIle RedIRect you can create an entirely different version of your website targeted for mobile viewers, and set up a mobile redirect. (most likely, your web hosting service will be able to build a browser redirect feature into your website.) through this feature, a line of code is placed on your website's homepage to determine the size of a visitor's browser screen. based on each screen's size, the visitor is either directed to the mobile site, or they stay put. use mobIle css In addition to the redirect option, you can use mobile css to make your web- site mobile-friendly. the css basically allows you to change the way your web- site is organized and displayed just on mobile devices. before you proceed with either of these options, you should weed out some of the less important information that is on your actual website and tailor it toward mobile viewers. mobile visitors are typically looking for key information when they visit your website, so reduce the information included on your web pages to provide them with just information that will be most useful. for example, make contact information prominently visible and make the navigation less robust. Share This Ebook! www.Hubspot.com 56 the essential step-by-step guide to internet marketing cRItIcAl elemeNts to optImIze foR mobIle while your entire website should be mobile-friendly, there are some critical elements that you need to pay close attention to. If you decide to outsource this help, make sure you ask your about these: emAIls cAlls-to-ActIoN & lANdINg pAges dowNloAds VIdeo with indications that mobile bandwidth cost may be on the rise, it is important for marketers to develop lightweight ways to engage mobile users. don't ask a user to stream a ten-minute video. Instead, provide a clean text summary of the video if they are using a cellular data connection. give them an opportunity to watch the video if they are on a wifi connection, in an effort to help them conserve mobile bandwidth. Now that you have all the right internet marketing strategies in place, it's time to make all of them as efficient as they can be. Your main goal in this next step is to find the best way to use all the techniques we've already discussed to get found online and generate new customers. Share This Ebook! www.Hubspot.com 57 the essential step-by-step guide to internet marketing STEP 8 ANALYzE & REFINE STRATEGIES Share This Ebook! www.Hubspot.com 58 the essential step-by-step guide to internet marketing " At the bottom of the funnel, review the performance of your various " marketing activities. Now you are surely moving to the bottom of the sales and marketing funnel. that means you need to review the performance of your various marketing activities, identify the winning ones and eliminate or drastically modify the ineffec- tive campaigns. In this section we will review you some metrics to monitor and suggestions for refining your Internet marketing strategy. [ ARe HeRe steps foR ANAlyzINg & RefININg INteRNet mARketINg stRAtegIes ImplemeNt AN ANAlytIcs pRogRAm In order to track the performance of your efforts, you need to have an analytics program in place. Hubspot's marketing analytics tie to your cRm solution and reveal astonishing data not only on traffic and leads, but also on new customers acquired from various channels and campaigns. google Analytics is a another great tool designed to help marketers analyze website traffic. Share This Ebook! www.Hubspot.com 59 the essential step-by-step guide to internet marketing IdeNtIfy oppoRtuNItIes When you review your marketing activities, figure out what you want to improve. Do you want more people coming to your blog? do you want to convert more visitors on your home page into leads? get into the mindset of constantly looking for new opportunities. set A metRIc foR success In almost all cases, your metric should be quantifiable and involve a set time frame. For exam- ple: "Increase x website leads over the next x days." RefINe youR stRAtegy Analyze how your programs performed and make changes with the intention of achieving your marketing goals by doing less of what doesn't work and more of what works (and by modifying what doesn't work so that it works better). eVAluAte peRfoRmANce determine if you've met your success metric. If so, stick with your change. If you haven't met it, see what you could have done differently. In either case, continue to monitor the metric to make sure the improvement has a long-term effect. Share This Ebook! www.Hubspot.com 60 the essential step-by-step guide to internet marketing metRIcs to tRAck ANd RepoRt oN In order for your refinements to have a big impact, you need to monitor several key factors. Before diving into how to improve them, let's first discuss what the relevant metrics are. This is just a minimal list of what you should be monitoring. for the complete list, check out our ebook "An Introduction to Inbound marketing Analytics." mARketINg gRAde Instantly find out the weaknesses and strengths across your marketing funnel. your marketing grader report will reveal information that will guide you through any optimization process. tRAffIc overall, how many people are coming to your website? look into what channel drove the most and least visits. take that knowledge, make iterations and launch campaigns that will increase visits. leAds How much of this traffic are you converting into leads and potential customers? This number should be constantly growing to ensure a steady flow of revenue. Share This Ebook! www.Hubspot.com 61 the essential step-by-step guide to internet marketing customeRs you should always be mapping your campaigns and channels to customer acquisition. How many sales did you close this month? How does that compare to last month's performance? the ability to make this comparison is invaluable to any market- ing organization. Not to mention how happy these return-on- investment (RoI) numbers are going to make your boss. tRAffIc, leAds ANd sAles by keywoRds Remember the first step of this ebook? It was all about creating a keyword strategy. To achieve this task successfully, you need to know which keywords are drawing in the most visitors to your site. this is actually data that google Analytics can provide you with easily. However, you should go deeper than that. which keywords brought in the most sales? Hubspot's integrated software can provide you with these insights, enabling you to take your keyword strategy to the next level. VISITS LEADS SALES Share This Ebook! www.Hubspot.com 62 the essential step-by-step guide to internet marketing customeR AcquIsItIoN cost How much are you investing to draw in each new customer? If you rely primarily on outbound marketing methods, like trade shows and direct mail, your cost per customer is probably pretty high. If you are following the steps outlined in this ebook and focus on inbound marketing, you are saving your company a lot of money. New Vs. RepeAt VIsItoRs Of your overall traffic, how many visitors are returning to your site, and how many new people are finding you? Both types of visitors are good. Attracting new visitors means people are finding you through search. Attracting repeat visitors means you've given people good reason to come back to your site. The key is finding a balance. Mike Volpe, HubSpot's CMO, recommends having around 15% repeat visitors. effectIVeNess by cHANNel What promotional channels or referring sources are sending you the most traffic? Focus on long- term results, not short-term traffic spurts you might get from news coverage or press releases. Share This Ebook! www.Hubspot.com 63 the essential step-by-step guide to internet marketing steps foR ImpRoVemeNt the following are some suggestions for improvement of the steps we have outlined in this ebook. These refinements should help you reach your broader goals: keywoRds try new keywords or variations of keywords to see if they help you get found better. K since each page on your site can incorporate different keywords, there are tons of ways to do this. oN-pAge seo see if changing a simple on-page factor can help boost visits. examples of on-page s factors are page title, meta description, and headings. As a simple test, try changing the page title of one of your web pages to see if you generate more traffic. coNVeRsIoNs 1 try new things with your conversion forms or landing pages. for example, make a change to the layout by switching up the form placement or featuring an image that's completely different from what you currently have. Share This Ebook! www.Hubspot.com 64 the essential step-by-step guide to internet marketing coNteNt stRAtegy Determine which content is bringing you the most traffic and leads. This could be an p opportunity to either focus more on that kind of content, or refine your promotion of other content. socIAl medIA pRomotIoNs evaluate which social media channels are generating the most site visitors and leads. q Again, you can either focus on your successful social media platforms, or try improv- ing your performance in your less successful ones. leAd NuRtuRINg & emAIl mARketINg M maybe you're sending emails too frequently -- or not frequently enough. maybe the calls-to-action in your email are not appropriate for your audience. Always keep ex- perimenting and testing. Again, a great resource for optimizing your marketing funnel is our ebook "An Introduction to A/b testing." grab your free copy now to get started with split testing. Share This Ebook! www.Hubspot.com 65 the essential step-by-step guide to internet marketing CONCLUSION & ADDITIONAL RESOURCES Share This Ebook! www.Hubspot.com 66 the essential step-by-step guide to internet marketing " Tackle each tactic step by step to make internet marketing " more manageable. For starters, the concept of internet marketing might seem difficult and daunting. but by tackling each internet marketing tactic step by step, businesses can make it more manageable and start seeing results. we hope that by reading this ebook, you've gained an under- standing of how internet marketing can improve your overall market- ing plan and help you achieve business growth. you now know how to build a keyword strategy, develop your seo plan, convert traffic into leads, nurture contacts down the sales fun- nel and analyze all these efforts in order to improve and get even better results. Now go forth and conquer internet marketing, one step at a time! Share This Ebook! www.Hubspot.com 67 the essential step-by-step guide to internet marketing GET A FREE MARKETING ASSESSMENT wondering if you have got all the steps right? find out in a custom inbound marketing assessment with an expert from Hubspot's team. www.HubSpot.com/IMA Share This Ebook! www.Hubspot.com


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Am i very happy person. I like to enjoy life cuz u never know when
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Intro To Racing MX
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G.O.T will be conducting an MX class at Coastline MX. The track will be closed for G.O.T students only. We will be working on the track and going over different situation that may accur while out on the track. This class is good for all types of riders and skill levels.
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Established in 1993, Blaze Advertising is a full-service advertising agency, with annual billings in excess of $140 million. Our flat structure and heritage in high-volume fast-turnaround advertising is ideally suited to clients who want strategic thinking, media planning and creative that's results driven, delivered with a minimum of fuss. Blaze Advertising has proven capabilities in: • Recruitment Advertising and Employer Branding • High-End Residential & Commercial Property Marketing • Non-campaign Government Advertising • Commercial Advertising/Retail
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Zynga Announces Preliminary Financial Results For The Third Quarter And Lowers Outlook For Full Year 2012
SAN FRANCISCO, Oct. 4, 2012 (GLOBE NEWSWIRE) -- Zynga Inc. (Nasdaq:ZNGA), the world's leading provider of social game services, today announced certain preliminary financial results for its third quarter ended September 30, 2012.
Zynga expects to report revenue in the range of $300 million to $305 million and bookings in the range of $250 million to $255 million for the third quarter ended September 30, 2012. Zynga expects to report a net loss of between $90 million and $105 million, non-GAAP net loss between $2 million and $5 million and adjusted EBITDA between $10 million and $15 million for the third quarter. In addition, Zynga expects to report diluted EPS between ($0.12) and ($0.14) and non-GAAP EPS between $0.00 and ($0.01) for the third quarter. Preliminary third quarter results primarily reflect weakness of certain games in our web "invest and express" category , and include an estimated impairment charge between $85 million and $95 million (excluding any income tax impact) related to the intangible assets previously acquired in connection with the company's purchase of OMGPOP .
Zynga is also lowering its outlook for full year 2012 to reflect preliminary third quarter results and revised expectations for the remainder of 2012. The change in outlook is primarily due to reduced expectations for certain web games including The Ville, and delays in launching several new games .
The company's updated outlook for full year 2012 includes:- Bookings projected to be in the range of $1.085 billion to $1.100 billion (compared to previous expectations of between $1.150 billion to $1.225 billion).
- Adjusted EBITDA projected to be in the range of $147 million to $162 million (compared to previous expectations of between $180 million to $250 million).
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Product Description
Available while supplies last.
Trapeze Bar with Rings
- Great for older children who love to swing, or kids who need extra room to use their legs
- Includes two 36-in zinc-plated chains
- Straight bar with two handles for hand grips
- Hand grips also move or swing independently
- Longer than a standard trapeze bar
Note: Requires spring clips for easy mounting (not included)
Materials: | Plastic Handles, Plastisol-coated Metal Bar | |
Listing: | Made in the USA, Quick Ship | |
Warranty | 1 Year Limited | |
Swing Set Accessory Type | Rings & Trapeze |
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Life, Love & Lights
Ticket Information
Tickets available at the door, or by calling 315-251-1151
Music by Ithaca based composer Persis Parshall Vehar will be performed, a scene from her opera Eleanor Roosevelt, and the 2nd performance of her Life, Love & Timelessness. Syracuse native Elliot Sneider, who just earned his doctorate at Arizona State, will perform in the 2nd performance of his City Colors/City Lights, a 2014 work. This will be the first time the work is accompanied by video, created by Syracuse videographer Courtney Rile. Completing the program is Poulenc's much-loved Clarinet Sonata, the last work he wrote, and a work for 2 pianos by Michael Boyman, the NY Federation of Music Clubs Israel winner in 2014. Both Ms. Vehar & Mr. Boyman will attend. The outstanding performers are Victoria Krukowski, clarinet, Sar Shalom Strong, piano, Jonathan Howell, tenor & Elliot Sneider, piano.
Michael Boyman - Anger Management - Therapy for 2 pianos, 2013
Elliot Sneider - City Colors/City Lights, 2014
Persis Parshall Vehar - Life, Love & Timelessness, 2013
Persis Parshall Vehar - Major Duckworth's Act II hospital scene from the opera "Eleanor Roosevelt", 2010
Francis Poulenc - Sonata for Clarinet, 1962


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Wind energy accounts for 15% of Minnesota's power, but the industry could falter in 2013 if Congress doesn't renew the expiring renewable-energy Production Tax Credit, analysts and insiders said. "Right now there are no projects booked for 2013" due to uncertainty over the PTC, said Tom Wacker, senior vice president at wind-energy construction group Mortenson.
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