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Playing the role of the Ukraine to Brookville's Russia, Liberty surrendered huge swaths of land in falling to the Bees, 28-7.
And, like today's Ukrainians, the lads of Liberty found themselves frustrated, overwhelmed and at a loss as to how to overcome the situation in which they found themselves.
Worse, any remediation of their woes will have to come from within.
Going in, this Liberty team featured exactly zero players who know the taste of a varsity win over the Bees.
Bedford's Elks Lodge will hold its first meeting in its new home on Oct. 7. The Lodge formerly met in the Elks National Home, but purchased a building on West Main Street to have a place of its own. According to Bruce Johannessen, the lodge's exalted ruler, all the furniture the Lodge used in its old meeting room at the Elks Home has been moved to the new lodge. "We are going to put it up in our new Lodge on Main Street," Johannessen said.
Andy Dooley, chairman of the Bedford Moose Lodge's fireworks committee, came to Bedford Town Council last week looking for money to put on next year's display. According to Dooley, the Lodge plans to launch them from the National D-Day Memorial and this will raise the cost of the display. Dooley said the fireworks will have to go higher to be visible, and this means bigger shells which, in turn, means that it will cost more.
Last week, two Bedford County Sheriff's Office investigators and Bedford's chief prosecutor were in Maryland continuing to investigate the 1975 abduction and murder of sisters Shelia, 12, and Katie, 10, Lyon. Maryland investigators believe that the missing children may have ultimately been brought to Bedford.
The deaths of two Evington residents whose bodies were found decomposing have been officially ruled as a murder-suicide. This week, Bedford County Sheriff's investigators received the autopsy report from the Office of the Chief Medical Examiner's on Ruby Laughon and Brent Laughon. Ruby Laughon died from multiple gunshots and Brent died from a single gunshot wound. The manner of death was ruled murder-suicide.
Bedford County Sheriff's Office vice investigators, assisted by the Virginia State Police TACT Team, executed a narcotics search warrant at a Pony Acres Road residence in Bedford last Thursday night. Bethany Erin Abbott, 40, Randolph Wallace Clark Jr., 40, and Mark Mathew Ferguson, 42, all residing at the Pony Acres Road address, were arrested and charged with manufacturing and possession of methamphetamines. They were transported to the Bedford Adult Detention Center and are being held without bond.
If you are not already registered to vote, Virginians must apply to register to vote (or update their registration name and current address) no later than October 14 in order to vote in the upcoming Nov. 4 elections. If you are currently registered to vote, you do not need to re-register unless you have made a change to your name or address, in which case you need to notify the Registrar in writing.
Criminology is rapidly becoming one of the most popular majors at Lynchburg College, and two of the four professors teaching it live in the Thaxton area.
A $50,000 donation from the Wal-Mart Foundation will help children in Virginia who may have little or nothing to eat on weekends.
The donation was made to Blessings in a Backpack which, locally, has joined Bedrock Community Church, Main Street United Methodist Church and the Bedford Rotary Club to help children at Bedford Primary School.
County staff and members of the board of supervisors bid farewell to Deputy County Administrator Frank Rogers at a reception this week. Rogers leaves next week to take a job as Campbell County's county administrator.


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New King James Version (NKJV) | New International Version (NIV) |
18 Was anyone called while circumcised? Let him not become uncircumcised. Was anyone called while uncircumcised? Let him not be circumcised. | 18 Was a man already circumcised when he was called? He should not become uncircumcised. Was a man uncircumcised when he was called? He should not be circumcised. |
Scripture taken from the New King James Version. Copyright © 1982 by Thomas Nelson, Inc. Used by permission. All rights reserved. (New King James Version) | Scripture quoted by permission. Quotations designated (NIV) are from THE HOLY BIBLE: NEW INTERNATIONAL VERSION®. NIV®. Copyright © 1973, 1978, 1984 by Biblica. All rights reserved worldwide. (New International Version Bible Online) |

subset: commoncrawl


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iOS: Option to have app open on Inbox
Asked on Jul 25, 2014 - 06:05 UTC
As per title, could we have an option to make the default window upon opening the app the Inbox, rather than today. I keep adding tasks to today by accident. GTD principles suggest everything gets thrown into the inbox indiscriminately by default, so this would be a welcome change.
Also, some settings in general would be welcomed on the app. Thanks.
All responses
Replied on Jul 25, 2014 - 06:53 UTC
Hi Ben,
Thank you for your suggestion. We will considering adding such an option in the future.


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National Day Celebrations Begin in Luxembourg
The celebrations for Luxembourg's National Day kicked off today in Ell with an official visit from the Grand Duke and Grand Duchess where, together with government officials and members of the community, they laid a wreath of flowers at the Monument des Mars before visiting the city council.
They later visited the local school, where they watched a theatrical performance by pre-schoolers and then listened to speeches in the playground by Joseph Thill, the Mayor of Ell, and Prime Minister Jean-Claude Juncker, who spent some of his youth in the town.
The Grand Duke also celebrated national day by giving out new titles to members of his family and awarding orders to citizens of Luxembourg.
For more information, please see this thread.
Filed under Luxembourg RoyalsTagged Grand Duchess Maria Teresa, Grand Duke Henri, National Day.
Related posts:
- Italian President Visits Luxembourg
- Swedish Royals celebrate National Day
- Grand Duke Receives Directors of De Verband Fédération Agricole Luxembourg
- Luxembourg Parliament Removes Grand Duke's Power
- New Titles for Grand-Ducal Family


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Libya: Anti-War Rally In New York For Monday
More than 60% of the U.S. population is against the U.S/NATO war on Libya. The U.S. Conference of Mayors says: "Redirect the billions now spent on war toward urgent domestic needs. STOP the budget cuts."
[Libya Anti-War Rally]
Under the slogan "Stop Funding War – Start Funding Jobs & People's Needs!" the United National Antiwar Committee at has organized a protest rally in New York City for Monday, June 27, which also marks the end date for NATO's 90 day no-fly zone in Libya.
But NATO has extended it and expanded it: 10,000 bombing sorties attacking and killing civilians and destroying a country. The destruction hits here at home when the bombs drop overseas. No to multi-trillions of dollars for war and destruction of jobs & services.
Join the United National Antiwar Committee at an: Emergency Protest, Monday, June 27 4:30 to 6pm. From City Hall -- Broadway & Park Place -- to Wall Street & Back.
Also supporting Bloombergville – New Yorkers Against Budget Cuts students, unionists, homeless & others camping at City Hall to oppose the cuts.
More than 60% of the U.S. population is against the U.S/NATO war on Libya. The U.S. Conference of Mayors says: "Redirect the billions now spent on war toward urgent domestic needs. STOP the budget cuts."
NYC does NOT have a deficit – it has a surplus the mayor refuses to use. Let's force the politicians to stop funding war and fund human needs – Now!
Self-determination for the nations of the Middle East, South West Asia, and North Africa! Money for Jobs and Education, Not for War! Called by: United National Antiwar Committee (UNAC) www.UNACpeace.org
Endorsed by: • Bloombergville – New Yorkers Against Budget Cuts: Students•Labor•Community United
• BAYAN – USA • Bailout the People Movement • Colia Clark for Senate (NY, Green Party) • December 12 Movement • FIST (Fight Imperialism Stand Together) • Freedom Party (Bronx) • Haiti Liberté • Harlem Fightback Against War at Home & Abroad • Harlem Tenants Council • Honduras Resistencia USA • IAC (International Action Center) • ILPS (International League of Peoples Struggle) • ISHN (International Support Haiti Network) • ISO (International Socialist Organization) • Jersey City Peace Movement • May 1 Workers and Immigrants Rights Coalition • NY Free Mumia Abu Jamal Committee • NY Power to the People Committee • Pakistan USA Freedom Forum • People Power Movement • SI (Solidarity Iran) • Socialist Action • Workers World Party • World Can't Wait
"Speaking Truth To Empower."
Latest comments
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Back to Under Armour Running
Under Armour Catalyst Training T-Shirt has a moisture transport system keeps you cool and dry.Lightweight, durable, high-gauge knit fabric provides maximum comfort against the skin. Features raglan sleeves for total mobility and a full range of motion, eliminating shoulder seam abrasion points.
You may return your order for an exchange or refund within 14 days of receipt, provided the goods are returned in a perfect condition.
Please see our Returns & Refunds Policy for more details
and Free running socks for every shoe order'
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Homicide Detectives
Juvenile Found Unresponsive At Group Home, 2 Arrested
Two teens were arrested and accused of severely beating another teen at a group home.
Double Shooting Inside Lincoln-Lemington Bar, 1 Man Dead
Police are searching for the person who shot two men inside a bar in the Lincoln-Lemington section of Pittsburgh.
Police Investigating Fatal Shooting In McKeesport
Detectives with Allegheny County Police are searching for the person who shot and killed a man.
Police Investigate Fatal Crash On Ardmore Boulevard
Police are investigating a deadly crash in North Braddock.
Kennedy Twp. Fatal Shooting Suspect In Custody
A man is in custody in connection with a shooting that left a Kennedy Township man dead last month.
Hill District Shooting Injures 1 Hours After Crackdown Announced
Hours after officials announced a new crackdown on violent crime in Pittsburgh, officers responded to another shooting.
Kennedy Twp. Man's Death Now Being Investigating As A Homicide
Allegheny County Police say they are now investigating a man's death in Kennedy Township as a homicide.
Man Found Dead In Kennedy Township
County homicide detectives were investigating Monday night after a man was found dead in Kennedy Township.
Police Investigating Fatal Munhall Shooting
Police are investigating the deadly shooting of a teenager in Munhall.
Teen Girl Shot, Killed In Rankin
A teen has been arrested and charged after a 16-year-old girl was shot and killed in Rankin Friday evening.
Turtle Creek Shooting Leaves 1 Critically Injured
A man is in critical condition after being shot in the chest early Saturday morning.
Bones Found In McKees Rocks
Police are investigating after bones were found Friday evening in McKees Rocks.
Body Found At East Exit Motel In Monroeville
Police are investigating after a dead body was found at a Monroeville motel.


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Siobhan Finneran: I was maid to play TV baddie
DOWNTON Abbey star Siobhan Finneran says she gets a kick out of playing the most hated character in the ITV1 period drama.
The actress stars as bitter spinster Sarah O'Brien, Lady Grantham's scheming maid. She told the Radio Times: "I actually have great fun being sniffy to everyone!


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Spotlight Article:
Energy-Saving Strategies - Think Again
The rules regarding home energy savings are changing. New technologies and shifting realities are showing us that many of the old energy-saving dictums are now obsolete. If, for instance, you look at the top energy-saving ...
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Tennis team N.D. state runners-up
The Packers tennis teams wrapped up its season with its best finish ever, taking second place in the state tournament on Friday.
The team topped Bismarck Century 3-2 in the first round on Thursday, then topped the west's best team, Bismarck St. Mary, by the same score three hours later.
"I would have never thought we would have a chance of beating St Mary, and we beat them," head coach Chad Anderson said. "It was pretty neat."
Are you a newspaper subscriber but you don't have a Digital Access account yet? https://secure.forumcomm.com/?publisher_ID=40&event=subscriber/lookup.
You will need your subscription account number and phone number. Not sure if you have an account? Email us at email@example.com and we can help you.


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Inside Amy Smart's $2.5M Beverly Hills Home (PHOTOS)
The 37-year-old star and her hubby's gated new digs include a swimming pool and waterfall.
Amy Smart has moved out of her Beverly Hills home where she lived for more than a year, but she still gets to keep the 90210 zip code.
Trulia is reporting that the 37-year-old actress and her hubby Carter Oosterhouse have relocated to a three-bedroom, four-bathroom property 1.5 miles away. The gated estate includes stone fireplaces, a large media room and more than 4,100 square feet.
The Beverly Hills digs also include plenty of outdoor space, a free form swimming pool and a waterfall. Sounds swanky!
Smart and Oosterhouse, who currently hosts HGTV's Carter Can and Red Hot and Green, have been married since September 2011. Last spring, the couple shared some eco-friendly home tips with Celebuzz.
"Whether it's repurposing, recycling, using old furniture and giving it new life instead of tossing it out... sometimes you can find old pieces of furniture that have a lot of value to them," Oosterhouse said.
"For me, it's like, with clothing, you can have vintage clothing you can restructure," added Smart. "Or it's putting a water filter in your house so you never have to use bottled water again."
Take a look inside Amy Smart's new Beverly Hills home in the gallery, above.
Then tell us-- What kind of eco-friendly things do you do around the house?


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The APhA Election program includes elections for the APhA Board of Trustees -- President-elect and two Trustees -- and for the leadership of the APhA Academy of Pharmacy Practice and Management (APhA-APPM) and the APhA Academy of Pharmaceutical Research and Science (APhA-APRS). Online voting opens for APhA membership in conjunction with the APhA Annual Meeting and Exposition, with a deadline for receipt of ballots in mid-late May. The Honorary President of APhA is also included in the ballot for the Board of Trustees. Members are required to vote online.
The results of the election for the Board of Trustees and for the leadership of APhA-APPM and APhA-APRS are certified by the Committee of Canvassers, which is appointed by the APhA President. Candidates for the Board of Trustees are slated by the APhA Committee on Nominations in early December and are introduced to Annual Meeting attendees at the First Session of the APhA House of Delegates. Annual Meeting attendees also have an opportunity to meet these candidates at two sessions of "Meet the Candidates for the Board of Trustees."
The Speaker-elect of the APhA House of Delegates is elected every even year by the APhA House of Delegates. The Speaker-elect serves until the end of the Annual Meeting following his/her election, at which time he/she is installed as Speaker and serves for two years.
The APhA-APPM Committee on Nominations is composed of the APhA-APPM President, who serves as the Chair of the Committee, and the four Immediate Past Presidents of the Academy. During years when there is a President-elect of the Academy, the President-elect will serve as an Ex-officio member of the Committee. The APhA-APRS Committee on Nominations is composed of the APhA-APRS President, who serves as Chair of the Committee, and the three APhA-APRS Section Chairs. The election slates for these two Academies are finalized in December.
The leadership of the APhA Academy of Student Pharmacists (APhA-ASP) -- President-elect, Speaker of the House and Members-at-Large -- are elected at the Final Session of the APhA-ASP House of Delegates held during the APhA Annual Meeting. The Presidents of the three APhA Academies as well as the Speaker of the APhA House of Delegates are voting members of the APhA Board of Trustees.
All individuals interested in applying to serve on the APhA Board of Trustees will be required to review the APhA Conflict of Interest Statement and submit a corresponding Disclosure and Confidentiality Statement to APhA's Legal Counsel.
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"This was my first experience with Tiny Prints and I couldn't be more pleased with my final design. The best part of my ordering experience is that I could personalize it any way I wanted and that I had great customer service help along the way. I went back and forth making numerous, probably too much, but they helped me and gave me the exact design I wanted. They would email me my changes in the same day! I will definately be order from here again."
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When I purchased my new (old) home I bought with the realization that the windows would soon need to be replaced. Most are about 30 years old, but the biggest window at the front of the house is original to the home and hence is about 80 years old. The previous owner installed storm wondws on the exterior so I made the asumption that this would help most of the heat in as a temporary measure.
When I woke up this morning (before the furnace kicked in) I realized that there was ice built up on the front window... and upon closer inspection realized that the ice was on the inside of the window! I always felt a little draft come in, but now I know that it needs to be replaced asap! Does anyone have general ball parks for what kind of cost I am looking at? There are 4 windows side by side at about 5ft by 2ft each at the front of the house. There are also four other mid-sized windows on the main level that I would like to replace eventually as well (but less of a priority).
Follow-Up Postings:
- Posted by sombreuil_mongrel (My Page) on Mon, Feb 1, 10 at 12:18
Good answer. I have had ice on my inside aluminum framed double glazed windows in a brand new house........so new windows don't mean it won't happen. Some of my windows are original..IOW nearly two hundred years old. They can be brought up to snuff. Gimme wood windows any day. |
- Posted by aarongould (My Page) on Mon, Feb 1, 10 at 16:42
Thanks! A response that saves me money is a great answer! Any preference to what kind of weatherstripping? My windows do not open at all and the previous owner has already installed storm windows (that dont seem to be doing much). |
- Posted by blackcats13 (My Page) on Mon, Feb 1, 10 at 21:51
We had an energy audit done and he recommended the 3M brand, which is more expensive then the Frost King. He said the tape was better and makes a better seal. Don't know if it's true or not. He also did not recommend replacing windows as any of the top 5 things we needed to do. Regardless, we plastic all the window (old and new) every winter and have insulated curtains I got on sale from JCPenney. These things help much. For other windows, there are other resources for insulating the space where the cords in double hungs are, I think Old House Journal had a video on it. And, as always, there's the Working Windows book and other great web resources. |
- Posted by mainegrower (My Page) on Tue, Feb 2, 10 at 5:35
You can find excellent instructions for making your own removable/reusable interior storm windows that use shrink type plastic at: www.midcoastgreencollaborative.com. The big trouble with using the double sided tape each year is that it tends to peel off the finish at removal time. These windows eliminate that problem and cost less than $10 each to make.You don't have to buy new plastic each year, either. |
- Posted by antiquesilver (My Page) on Tue, Feb 2, 10 at 14:27
Thanks for the tip on Midcoast Green Collaborative. Instead of sitting & shivering, this may be this weekend's project. |
- Posted by aarongould (My Page) on Tue, Feb 2, 10 at 16:05
Yes! Thanks! This looks much more practical! For anyone else interested the website is actually www.midcoastgreencollaborative.ORG |
- Posted by blackcats13 (My Page) on Tue, Feb 2, 10 at 22:17
Oh that's great! Adding to my to-do list, thanks! |
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Typosquatting has been around for a while.For those not familiar with the term, it refers to the practice ofregistering a domain name similar to that of a legitimate Web site (forexample, symantc.com instead of symantec.com). The idea is that whenyou type the name of a site into your Web browser, there's a chanceyou'll make a typo, which results in you being taken to the squatter'ssite instead of the legitimate site. The squatter's site may be a pageloaded with ads that generate revenue for them, a page that exploits abrowser vulnerability to load malicious code, adware, or spyware ontoyour computer, or a phishing site designed to look like the site youmeant to go to.
To fight typosquatting, many companieshave begun registering domain names based on common typos in theiractual names. For example, if you type gooogle.com into your browser,you'll be redirected to google.com. Now, this works for typos withinthe domain name itself, but what if you leave the 'o' out of .com andinstead go to .cm?
The .cm top level domain (TLD) belongs to Cameroon. Lately, it seemsas though someone has been typosquatting unregistered domain nameswithin the .cm TLD, so that when you enter a legitimate domain butaccidentally give it a .cm extension, you're redirected to a pagefilled with ads rather than an error page. While this may not seem toobad, the potential exists for an attacker to host Trojans or phishingsites on these squatter pages. Until someone resolves this issue, youshould always proofread the address you just typed before going to thepage.


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The camp will help wrestlers develop the attitude of becoming a champion and are focused on helping all wrestlers realize their greatest potential as athletes through discipline, dedication and determination.
Download the fall camp flier here. Thursday, 26 August 2010 13:15
Fall Clinic
8.26.10 | Wrestling
Baker University set to hold annual fall clinic
BALDWIN CITY, Kan. - The nationally renowned coaching staff of Baker University will hold an intensive instruction camp this upcoming fall.
Published in M Wrestling


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.- The Holy Father noted that Assisi, eight centuries ago, "could harldly have imagined the role which Providence had assigned it." It is the event which the Holy Father celebrated in Assisi today that gave it that role: the conversion of St. Francis.
"After twenty five years of a mediocre and 'dreaming' life, stamped by the search for worldly joys and vanities, he opened himself to grace, entered within himself, and gradually recognised in Christ the ideal for his life", the Pope said.
Describing his journey to Assisi, Benedict revealed that he had "paused, with particular emotion in the little church of San Damiano, where Francis heard from the Crucified One the 'programmatic word': 'Go, Francis, rebuild my house.'"
Regarding this call the Holy Father said, "It was a mission which began with the full conversion of his heart, in order to become, then, evangelic leaven cast forth into the Church and society."
In this city of peace the Holy Father recalled the gathering of world religious leaders by John Paul II, in 1986. In that spirit, he also said, "I consider it my duty to launch "a pressing and concerned appeal that there might cease all the armed conflicts which bloody the earth," particularly those in the Lebanon, Iraq, and the Middle East, "so beloved by St. Francis."
"The populations of these countries have known, for too long, the horrors of combat, of terrorism, of blind violence, of the illusion that force can resolve the conflicts, the refusal to listen to the other and to grant him justice".
Before reciting the Angelus, the Holy Father closed his address with these words: "May St. Francis, a man of peace, desire to obtain for us from the Lord that there may multiply those who accept to become 'instruments of his peace', through the thousand little acts of daily life."
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reviews & comments (2)
Four forks because it is so easy and delicious too. I didn't have capers so I made it without. I added italian seasoning on top prior to putting in the oven.
I'm a big fan of the Silver Palate and after fixng this dish, I'm surprised I am the first comment. I found it a delicious way to use items on hand. My only change was to use PAM, rather than oil. Thank you Shelia for an easy tasteful dish!


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Yaesu VX-8GR Vs VX-8DR
People Who Liked This Video Also Liked
Did this video help you?
Wuety06: ugh why no internal gps, come on yaesu step it up! also did that out of
band require removing surface mount components? i know the new icom
does...which is weird because baofengs come unlocked and u think for $400+
they could have made a software unlock. If icom would plop in the 2 extra
bands or yaeu would throw the damn gps in i would feel comfortable droping
$400-500 on a hand held but i think until the next gen ill stick with the
$40 baofeng Brandon Blaine: Is the 2 meter repeater signal strength stronger on the gr vs the Dr Flávio Barbalho: Thank you for take your time and share this video! Cheers from Brazil BlackWater SF: You must really be in the military you sound alil board and that damn carpet and chair look like something they would use Kenneth Ellis: No offense meant sig, but why do you wear ACUs in your vids? If you've served I appreciate your service. Thank you. But I always feel uneasy about people wearing uniforms for unsanctioned purposes. Cav Scout here. Rich Allcorn: Great video ... it covered operations and general features. I saw on GPS module (mic mounted or otherwise) in the video, and most of the time I could not see the display of the VX8dr due to glare. toppyjai: Sweet Grey Ghost bag! Thanks for uploading the video review... good stuff! tullyman82 .: Can you change modes USB or SSB on the Vx-8DR. I found NFM and AM just wondering. Thanks. Jim Harvey: Can you tell me what antenna extension cable and antenna you're using? Thanks! sigmaluco: Diamond SRH77CA. Works great. Thanks for watching. dano crenshaw: I have the vx-8dr and when you push the battery on the back of the radio it makes a clicking noise I think I know what is making the noise I wanted to check if yall have the same problem I think it is the clips that lock in the battery cause you have to push down the battery and pull the clips down sigmaluco: I had it custom made by OddCables in San Diego. Basically a 4' SMA extention (female on one side and male on the other). They have a website (oddcables'dot'com) where you can order pre-made stuff or call and have them custom make something. It was only about $15 if I remember right. It's 4' long, but I'd make it 3' if I could do it over again. Thanks for watching. TJack: I spy with my little eye a GREY GHOST PATCH! Outstanding. Where did you get that from? Are you local to Utah? Robert Driver: Is that a standard polarity or reverse polarity cable I would assume standard? Josué FIALLO: How did you open from 140-174? Siuco: Hi. Thanks for the video. Curious what antenna you are using in your backpack? I'm looking for a better antenna. Thank you Larry Cole: Hello. What cable are you using to connect the SRH77CA to your radio? Thanks! sigmaluco: I'll have several in the group that I'm going backpacking with. Hopefully have some time to do a APRS demonstration then. Thanks for watching Jesse Amador: I have actually been waiting for this one! Ever since you announced it on your Yaesu 7R vs 8GR. Thanks again for the awesome video. If you do another video with them, it would be awesome to hear it in use. Maybe if a buddy can help you out. zap1234512345: Great videos. I'm new to this, but am wondering what you'd reccommend as a all around scanner/Ham to monitor the widest ranges? Thanks! Andrej Petro: включая видео Andrej Petro: кто нибудь перевел бы мне все это это на русский Jesse Amador: Great! don't forget to include some audio exchange as well! sigmaluco: Thanks, trying to make good on all my promises:) There will be more to come... J Berry: does the out of freq. mod work on the Yaesu VX-6R Steve Cabral: Can you send information regarding the expanded range mod for the VX-8GR. I really want to use the radio while i am on the boat. I'm not finding much on the web. |
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April 6, 2014
Carolina Wren Press is pleased to announce the winner of the inaugural Lee Smith Novel Prize: Mulberries by Paulette Boudreaux. Mulberries was selected from more than 170 contest entries.
Mulberries is a gripping tale of family crisis and personal strength that focuses on an eleven-year-old girl struggling to keep herself and her family, and her three younger brothers in particular, afloat in smalltown, segregated Mississippi during the early 1960s. "This elegantly written novel marks the powerful debut of an important voice," says Carolina Wren Press co-director Robin Miura. "I am so pleased that we are able to publish such a talented emerging writer as the winner of the first-ever Lee Smith Novel Prize."
The purpose of the Lee Smith Novel Prize is to recognize and publish authors living in, writing about, or originally from the U.S. South. "The press sees this prize as a way to acknowledge Lee Smith's contributions to southern literature as a writer, teacher, and mentor while at the same time working to explore and expand the definition of southern literature," says Miura.
Paulette Boudreaux is a Mississippi native who now lives in Los Gatos, California. She is a member of the English faculty of West Valley College and has published short stories and novel excerpts in national and international literary journals including Room of One's Own, Acorn Whistle, Equinox: Writing for a New Culture, In the Margins, and Voices. She received a bachelor's degree in journalism from Northeastern University and a master's in fine arts degree from Mills College.
March 12, 2014
Carolina Wren Press is pleased to announce the winner of the 2014 Carolina Wren Press Poetry Series contest: Goldberg – Variations by Charles Wyatt.
Goldberg – Variations was chosen from a field of more than 200 entries by Ravi Shankar, poet and editor of Drunken Boat. Of the work, Ravi Shankar has written:
"Water Pater's famous maxim that all art aspires to the condition of music is given rapturous embodiment in Charles Wyatt's Goldberg – Variations, alluding to perhaps the most triumphant piece of harpsichord music ever composed, Johann Sebastian Bach's orchestration of two arias and a set of 30 variations. Both Bach's acoustical magnum opus and Wyatt's sonorous verbal accomplishment create harmony using a ground bass line melodically elaborated in the progression of a sequence, demonstrating that, as in genetics, there is no original form, but only a recursive set of variations. Ekphrastic poetry might be enjoying a surprising renaissance but Wyatt is the inheritor of an even rarer practice, call it aural mimesis until we coin a catchier term, poetry that imitates music, a lineage we can trace at least as far back as Langston Hughes' accommodation of the blues into verse, if not much earlier in some of our most ancient folk poetry. Beyond the title sequence, the Goldberg – Variations enthralls the ear and stimulates the mind, exploring such subjects as myomancy, divination using the movement of mice and revivifying such verbal artifacts as Shakespeare's skainsmate and the higgling pig. Wyatt's other long sequences "Emily Poems" and "Thirteen Ways of Looking at Wallace Stevens" are meditations on lines from Stevens and Dickinson, uncanny and inventive as finely crafted homages. A poet who can verge from phosphorescence to the blue guitar, from "All the satin in paradise / smooths this thought, / statue learning, the hard earth/ waiting—" to "And up with its roots, hey ho. / And off with its prolific leaves, / Why should we say the wind knows a tree, / blind wind, blundering, entangled/ in its own brash and billowing song?" is someone to watch closely and listen to even closer. A major concerto of a book, Charles Wyatt's Goldberg – Variations demonstrates the proximity of our art forms and the sheer universe of delight they can provoke within us."
Charles Wyatt is the author of two collections of short fiction, (Listening to Mozart, University of Iowa Press, Swan of Tuonela, Hanging Loose Press), a novella (Falling Stones; the Spirit Autobiography of S.M. Jones, Texas Review Press), and two poetry chapbooks (A Girl Sleeping, Sow's Ear Poetry Review Chapbook Series, Myomancy, Finishing Line Press). He is the recipient of the Beloit Poetry Journal's 2010 Chad Walsh Prize and the Writers at Work 2013 Fellowship in Poetry. He has served as visiting writer at Binghamton University, Denison University, The University of Central Oklahoma, Purdue University, and Oberlin College. He currently teaches in the Low Residency Program of the University of Nebraska and the Writing Program of UCLA Extension. Before this, he was principal flutist of the Nashville Symphony for 25 years.
Goldberg – Variations by Charles Wyatt and What Else Could It Be: Ekphrastics and Collaborations by Ravi Shankar, will be published by Carolina Wren Press in early 2015.
March 1, 2013
Carolina Wren Press is pleased to announce the winner of the 2012 Doris Bakwin Award for Writing by a Woman: A Falling Star by Chantel Acevedo. A Falling Star was selected from more than 200 contest entries by novelist Moira Crone.
A Falling Star recounts the stories of two families who came to the United States as part of the 1980 Mariel Boat lift. Of her selection, contest judge Moira Crone writes: "In one unforgettable scene in this fine novel, a woman travels far just to stand outside the prison that holds her lover. She wants to listen to the same singer he hears at nightfall; it is the only way to be close to someone she'll never see again. In evocative, careful prose, A Falling Star tells a simple, tale of family loss, exile, of two worlds forced apart. But Acevedo does something more: she conjures the secret history of the Cuban-American soul."
Chantel Acevedo's first novel, Love and Ghost Letters won the Latino International Book Award and was a finalist for the Connecticut Book of the Year. Song of the Red Cloak, a historical novel for young adults, was published in 2011. Her fiction and poetry have appeared in Prairie Schooner, American Poetry Review, North American Review, and Chattahoochee Review, among others. Acevedo was named a Literature Fellow by the Alabama State Council on the Arts in 2012. She is currently an Associate Professor of English and Alumni Writer-in-Residence at Auburn University, where she founded the Auburn Writers Conference and edits the Southern Humanities Review.
Photo by Penelope Acevedo
February, 2012:
We are delighted to announce that L. Lamar Wilson's manuscript Sacrilegion was chosen by Lee Ann Brown as the winner of the 2012 Carolina Wren Press Poetry Series. Of this collection, Brown writes: "Sacrilegion chants new songlines of the sacred and profane, radiating legions of regions we must all negotiate together. Love, life, identity and language wrestle and riff here with pure expressive power."
L. Lamar Wilson, a 2012 Pushcart Prize nominee, has poems published or forthcoming in journals and anthologies such as jubilat, African American Review, Callaloo, Rattle, Vinyl, The 100 Best African-American Poems and A Face to Meet the Faces: An Anthology of Contemporary Persona Poetry. He's the winner of the 2011 Beau Boudreaux Poetry Prize and was twice a finalist for the New Letters Poetry Prize. He is working toward a PhD in English at the University of North Carolina at Chapel Hill, studying 20th-century African-American and Caribbean poetics. He has presented scholarship at the Association for the Study of African-American Life and History Convention in Raleigh, as well as at other conferences. He holds an MFA in writing from Virginia Tech and has been a graduate fellow at Cave Canem.
Review copies of Sacrilegion will be available in October, 2012. Advance copies can be ordered beginning in December, 2012. Anticipated publication date is January, 2013.
January, 2012: Poetry Contestants: Finalists have been sent to the judge, Lee Ann Brown. If you are in this group, you have been contacted already. We anticipate results by the end of the month.
February, 2011: The winner of the 2011 Doris Bakwin Award for Writing by a Woman is Margaret Hermes for Relative Strangers.
In the words of contest judge Jill McCorkle: "Relative Strangers is a stunning collection of stories. Every single story is vivid and memorable, and yet, equally powerful is the collective thematic effect. So many of these characters are strangers within their own families and their own lives—people thought to be dead are resurrected and another's survival is akin to death. Change, loss, alienation; it's all here. But so is humor and compassion and a fresh spin on the way people deal with the most vulnerable aspects of life. Margaret Hermes is a wonderful writer and this is a moving and powerful collection."
Margaret Hermes grew up in Chicago and lives in Saint Louis. In addition to short stories that have appeared in The Missouri Review, Sou'wester, The Laurel Review, New Millennium, Thema, The Wisconsin Review, The Madison Review and Red Cedar Review, her published and performed work includes a novel, a stage adaptation of an Oscar Wilde fable, and several essays. When not writing, she concentrates her energies on environmental issues.
"Transubstantiation," the first story in the collection, debuted in The Laurel Review (in a slightly different version) and was later anthologized in 20 Over 40 (David Galef and Beth Weinhouse eds., The University Press of Mississippi, 2006). In this collection, in which twenty seasoned authors explore the perils and satisfactions of midlife, Margaret Hermes appears in the company of such eminent literary lights as Antonya Nelson, Frederick Barthelme, Robin Hemley, and Gish Jen.
Hermes's collection was chosen from a pool of more than 130 contest entries. Preliminary readers selected a dozen finalists to send to the final judge, Jill McCorkle. "As usual we were impressed by the high caliber of entries in this competition. Despite the economy, many very-capable writers think it's advisable to be considered by Carolina Wren Press. They see the success of our past authors, such as Evie Shockley, Jeanne Leiby, and William Henry Lewis. We are tiny but mighty!" says Andrea Selch, Carolina Wren Press President and Acting Executive Director since 2002.
Carolina Wren Press anticipates publication of Relative Strangers in January 2012; bound galleys will be available to reviewers in September, 2011. For full details and advance orders, please visit our website.


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Injuries and various muscle and joint problems make it difficult for some people to operate some of the most useful tools around the home and office. The Little Everyday Helper is a clever solution to such challenges that can make all sorts of implements much easier to hold.
Designed by Designagentur form|knast of Germany, this is a handy piece of silicone material that can wrap around things like pencils, nail files, paintbrushes and Q-tips. It thickets the shafts where you're supposed to grasp them and provides a grippable surface.
The Little Everyday Helper, or the 'Kleine(alltags)Helfer,' is quick to clean, effortless to attach and remove it from various utensils and the winner of a 2012 iF Design Award.


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This past July 9 marked the second anniversary of South Sudan's independence. As the country starts making progress, it still faces challenges – especially in educating girls. But progress is being made, as you will read. Recently, I traveled with a film crew to South Sudan to shoot a video on girls' education. On our […]
Women healing from abuse
As the plane danced in the skies during the hour-long flight to Kalemie, an eastern city in the Democratic Republic of Congo (DRC) – I thought about the abused women healing in this region. Then, I couldn't help but wonder: "What went wrong in the Congo?" I first visited the massive central African country in […]
Children: Give them freedom from poverty
America is celebrating the Fourth of July to remember the gift of freedom. I find myself thinking of ways to celebrate the freedoms I enjoy. And not just freedoms of speech or religion, but a life of without the oppression of poverty. A great way to celebrate our freedom is to teach our children about […]
Ethiopia: Bees make honey money
I have cursed at bees. I know we are supposed to love all of God's creation. But when they swarm on my patio and sting my bare feet, I am not happy with them. There are some people in Ethiopia, however, who are very fond of bees. The bees help feed their children. One such […]
Journey into South Sudan
Buck Deines, who works with Food for the Hungry's (FH) emergency response unit, traveled to South Sudan. He tells about his experiences with death, dangers and the other harsh conditions FH/South Sudan staff face every day. Here is his blog: During my recent travels with Food for the Hungry – into the northeastern Republic of […]
Two models of reality: Which is your biblical worldview?
Ideally, every Christian has a concept of reality shaped by the Bible, a biblical worldview. However, the kind of worldview model a Christian adopts powerfully impacts that person's understanding of who God is and what God is doing in the world today. There are two important, but different, worldview models adopted by many Christians today. […]
Does what you buy at stores hurt the poor?
My guest blogger today is Morgan Brown. She is the social media manager for Trade as One, which is an organization giving proceeds to Food for the Hungry's work. Brown has interesting ideas about how to examine your spending habits to stick up for what you believe in. Here is what she has to say: […]
Got cows? Get milk, biogas and a lot more.
This story is brought to you by the hard-working people of Bufukhula, Uganda. With a special thanks going to their creativity and their cows. Bufukhula has graduated from Food for the Hungry (FH) programs after years of partnership with child sponsors and donors from FH/Canada. Graduation means the community has proven it can raise healthy […]
Short-term teams: 5 ways to give support from home
The transition into summer means baseball, barbeques and sunburns. However, for a growing number of people, the summer months are synonymous with short-term mission trips. On any given Saturday, the major airports are filled with adventurous and compassionate people. These travelers creatively raised resources to travel thousands of miles to serve the vulnerable and once […]
The importance of fathers
The month of June is when Americans celebrate Father's Day. And FH likes to expand that celebration to fathers all over the world. But finding fathers can be difficult where FH works, because many fathers must migrate for work. making them absent from their homes for months at a time. I found an article that was […]
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Obama Obeys The American People
Quick, now do Firefly! The lesson to take away from this is if you put your demands on a cardboard sign, it will come true. Right?
This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!


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Vendors click the link below for a copy of the Vendor Contract as well as the rules and regulations for the show.
Danny or Cathryn
(254)631-4708 or 4704
Email: email@example.com
Open Field Show
10010 Hwy 6 Cisco,Tx 3 miles west of Eastland on Hwy 6 going toward Cisco. Look forWagon Wheel Fence.
Move in start on Sept 18 at 8:00 A.M till 8:00 PM & Sept 19 7:30 AM till 10:30
Show Date: Sept 19, 2015
Classes For Motorcycles


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Count me as someone who understands why some people want to drive small SUVs rather than wagons or hatchbacks. The taller seating position, the extra cargo space, and the impression of greater overall safety (whether real or perceived) are reason enough to sway many buyers, especially those with families - and the fact that you can now drive such a vehicle and still get close to 30 mpg is a huge plus.
Ford has greatly improved the Mercury Mariner (and its twin, the Ford Escape) in the last two years, concentrating on the styling for 2008 and the mechanicals for 2009. The interior of the Mariner is greatly improved over what it was a couple of years ago, but there is still some evidence of cost-cutting, notably the cheap-looking plastic vent covers. Still, the overall look and feel of the interior is quite nice.
On the road, the transition between gasoline and electric power is practically unnoticeable. The trick is to get up to speed and tap the brake slightly, at which point the vehicle will switch to electric power, although you might not notice it unless you're looking at the RPM gauge. It's quite a difference from our long-term Toyota Camry hybrid, which noticeably surged and/or stuttered when switching between power sources.
Ford claims that the Mariner/Escape Hybrid is the "most fuel efficient SUV in the world." That's a huge selling point in today's market - here's hoping the price premium (an estimated $33,000 for the particular vehicle we tested) won't turn away too many potential buyers.
Amy Skogstrom, Managing Editor


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I have a deck and there used to be a wooden trellace attached to the house. It was removed but the large 20 foot long piece of wood is still there and it is attached into the house. When it rains the water gets in and I am sure the ants got in via this area. The area described is directly behind my kitchen wall that has a window and a skylight above. These are the two main areas where the ants are coming in.
I looked at pictures of ants online and they are NOT carpenter ants nor are they termites. They look like regular pavement ants but some have very, very tiny wings. I tried spraying and even had Terminx come but they were usless Any idea what these are and how to get rid of them? |
Follow-Up Postings:
Find exactly where they're getting in and seal it. Ron |
Well they may not be carpenter ants, but there ARE other kinds of ants. Call an exterminator. |
you can mix up your own non-toxic ant killer. I've used it for all kinds of ants, little black ones, red ants, etc. mix one spoonful of sugar, one spoonful of molasses, one spoonful of yeast. dry yeast like you use to make bread. you can spread it on any area they crawl on, or leave it where they'll find it and eat it. Its non toxic to cats dogs, kids, maybe a stomache ache but not a problem. the ants will eat it and burst when the yeast gets wet. they take it to the nest and it kills off the whole colony. good luck |
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A link that might be useful: Tips & Techniques Forum/Boric Acid/Posted by ILuvGinger on Sat, Sep 3, 05 |
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What tells you it's time to stop digging?
That repentance is necessary for salvation is hardly a principle confined to Christianity. It's really as simple as saying that if you've dug yourself into a hole, you need to:
- realize you're in a hole, and
- stop digging,
- become open to solutions (aka, a way out)
Until you do these three things, you won't have much hope of getting out of that hole. Obviously, the sooner you recognize the hole, the easier the process is. Just as obviously, this applies to businesses as well as individuals.
In fact, a lot of hole-digging in business involves maximizing short term profit at the expense of long-term reputation, customer satisfaction, product improvement, etc. Mostly because profitability is fervently measured while the long term things often don't even have indicators, let alone measurements. This means many companies don't realize they've dug themselves into a hole until a crisis hits.
So what are your early indicators for these "soft" or long-term factors? Have you bothered to set any up, or are crises going to be the only indicator that the hole you've dug yourself into is deeper than you can climb out of?
Are you demanding a state of grace, or are you willing to take people as they are?
One of the few things I don't like about Getting Things Done is the "state of grace" factor. Meaning you have to start your system from a point at which everything is accounted for on a slip of paper in your in-box, which means you have to take 1–2 days out of your life to get yourself to the starting point.
I think that's one reason there are far more variants of GTD and people using modified GTD systems than there are actual GTD practitioners. People like the system, but most can't start from that all-too-hard-to-achieve state of grace.
Similarly, businesses that are willing to take people as they are generally do a whole lot better than businesses that force customers to have gotten their ducks in a row beforehand.
People want solutions, not an "I told you so."
Think of the difference between a normal university and most online universities. They'll always be a Harvard, but I think a lot of 3rd Tier Colleges and Universities are about to get crunched as more and more people opt for educational alternatives that will take them where they are — literally and figuratively.
What about your business? Are you willing to meet people where they are - to save them from their past stupidity if needed — or are you demanding customers enter your doors in a state of grace?
The object of giving something up is to gain something else
Christians fast and make sacrifices during Lent – i.e., they give up temporal, worldly pleasures and activities — so as to better concentrate their minds on the eternal and the spiritual. It's not just about giving something up, it's about eliminating some things to focus more on others.
This is a recognition that you can't just add and add and add without having things get crowded out of the picture — usually the wrong things, the most important things.
While we all tend to endlessly add To-Dos to our list, there's only so much time in the day. How many of us actively focus on a Stop Doing list? The idea is to replace less effective and efficient strategies and practices with more effective ones. So shouldn't we have as many "Stop Doing" items as "Start Doings"?
What's on your "Stop Doing" list?
Back in 1973, Master Lock ran one of the most effective Super Bowl ads of all time. If you haven't seen it before, here it is:
Now, I'm not sure how many criminals would shoot a lock — seems to me they'd be more likely to just use a pair of bolt cutters — but that doesn't matter, because watching a lock literally take a bullet and still continue to do its job impresses us at a fundamental, symbolic, and subconscious level.
And it's this subconscious, largely symbolic level where real buying decisions are made, which is one reason why Master Lock, bolstered by the success of this ad, went on to dominate the industry in 70s and continues to be dominant today.
In fact, people still talk about this "tough under fire" demonstration to this day. Heck it featured in an episode of MythBusters.
Of course, the difference between today and the 70's is that now customers expect to be able to find more information on the internet. So if Master Lock were to run an ad like that today, we'd expect to go to the website, see the ad, and then get more information, presumably including an added demonstration of how the haft of the lock is hardened against regular bolt cutters and such.
In other words, the Web is where we expect businesses to add more info, close more loopholes, and really convince us — all after they've impressed us with their mass media ads.
And that brings me to the ad Master Lock really should have aired last Sunday. Because you don't know it, but the front door lock on your house is ridiculously, stupidly easy to overcome. It doesn't even require regular lock-picking skills or really anything close to what one might call special tools or skills.
Nope. Picking the lock on your house simply requires a bumpkey and a few minute demo on how to use it. See for yourself within the first 90 seconds of this news special:
Think you could make a pretty dramatic ad out of that bit of info?
Yeah. Me too.
Now, here's the thing — Master Lock has come up with a lock cylinder that's pretty much bump-proof. Unfortunately their promotional video for the technology is slow, boring, and long. It is, however, convincing:
So why not have a super dramatic, riveting Super Bowl ad that demonstrates lock bumping and how exposed 99% of all homes are to the technique, then showcasing how bump-proof Master Lock's new lock cylinders are?
If you really want to get serious, throw out a challenge:
- Viewers pick out a replacement Master Lock for their door and order it along with home installation to be done by a a local Master Lock dealer,
- All of which is FREE if the installation crew can't bump lock the front door lock they'll be replacing on your home.
- "If we can't open your door lock as easy as this [image of bump lock opening] your new Master Lock is on us!
- See complete details at masterlock.com
What do you want to bet that that ad would sell a boat load of new door locks?
And that's the ad we should have seen this Super Bowl.
Holy mega-bucks, Batman! On Saturday, the original Batmobile (from the old Adam West TV Show) sold for a whopping 4.2 Million Dollars.
You can watch the entire bidding process in the embedded YouTube video, if you want, but I'd advise skipping to the 8:14 mark, where they interview the winning bidder:
In response to the question, "what made you want that car?" Rick Champagne gave the following list:
- I grew up in that era, so it meant a lot to me.
- I've been watching that car for 20 years and waiting for this day [when it would finally be sold]
- I've been a Barret Jackson customer for well over 15 years
- The car is going to go in my living room
- I KNEW I was going to get it
So, just a few reflections from me on the event and Mr. Champagne's list:
Sentiment & Emotional Connection MATTERS
Yes, there is also exclusivity driving up the price of this car, but by far the biggest factor, and the one mentioned first by the winning bidder, is the emotional connection to the old TV show, and in turn, to the famous Batmobile.
If you're not taking this into account — if you're not baking a little Magical Thinking into your marketing and advertising — you probably ought to be.
Baby Boomers Control 70% of the Disposable Income in the US
Of course, given the era of the Batman TV show, it's not surprising that the winning bidder was a Baby Boomer. But don't overlook the fact that the majority of the buyers sloshing obscene amounts of disposable income around that auction house were also Boomers. That's because Baby Boomer's hold the majority of wealth and disposable income in America.
If you're selling luxury or high-end products or services and your marketing speaks primarily to or from a youth mindset, you might want to rethink that.
Anticipation Combined with Confidence Is An Unbeatable Combo
Rick Champagne has been waiting to buy this car for 20 years. That's a lot of anticipation, a lot of time Rick spent imagining himself buying that car.
Rick's also done business with the auction house, Barret Jackson, for "well over 15 years." That's a lot of repeat business and confidence.
It also helped, of course, that Barret Jackson had the car's original builder/designer and single-person owner on hand to further verify the authenticity of the vehicle. Personally, I think it would have been even better to have had Adam West there, too, but you can't have everything, I guess.
At any rate, the end result is that Rick Champagne was absolutely 100% certain that he was getting exactly what he wanted — the 100% genuine real deal — from a company that he had full faith and confidence in to deliver.
This is why he walked into the auction KNOWING that he was going to walk out as the new owner of that car.
What does your company do to help people IMAGINE buying from you and IMAGINE getting the benfit from your product or service?
When people walk into your business do they KNOW that they are going to buy from you? Or do they think they might possibly buy from you, if the pricing is competitive and you seem to have what they want?
So what are YOU doing to:
- Take advantage of, or establish, emotional connections?
- Give people full faith and confidence in your product or service?
- Allow people to develop confidence in you through previous business dealings?
- Provide something worth waiting for?
Here's a small business example: for most HVAC companies, the pay-off is when someone buys a new Heating and Air Conditioning System from them. That's payday.
But the smart companies don't wait for payday to try to get your business. They'd rather you develop confidence in them BEFOREHAND.
This process is started with great ads that establish an emotional connection to the listening audience. And if that emotional connection seems based on old-timey values and slightly older cultural references, well, that's probably NOT an accident.
This emotional connection is further strengthened by the offer of value-priced, high-quality tune-ups and fast, effective repairs. A strategy that ensures prospects call YOU when they need a tune-up.
And after 5 or more years of having their system tuned by you, YOU become the first person they call when there is a breakdown — and the only people they trust when it's time to buy that new system. Payday!
The icing on the cake? Well, with any luck, that new system will come with:
- advanced filtration,
- added humidity control,
- room temperature equalizing functionality, and
- energy saving features.
The kind of system that makes a home noticeably more comfortable and pleasant; a luxury system that the home owner desired for some time and planned on buying "someday," when it was time for a new one.
And that's how you can put some super-hero-powered CRACK-POW! — BAM! into your marketing and advertising.
"Winning ad awards is a silly way to measure success." – A paraphrase of thoughts expressed by my colleagues, Tim Miles and Charlie Moger.
And while I heartily second that emotion, I usually let Tim or Charlie express it, since it's less sour-grapey to say it after you've won those kinds of awards, which they have.
But the interesting thing is that not all ad awards are based merely on creativity.
You can enter and win awards based upon marketing effectiveness! That award is called an "Effie," and you can review the 2012 Effie winners here.
But if you'd also like to see a meta-analysis of winning campaigns, showing what winning and finalist entrants had in common, then you're also in luck.
Effie Worldwide has compliled just such an analysis in their 2012 Effie Report, and have also been kind enough to summarize their key findings as follows:
- "Effie Finalists tend to spend more on paid media, but not necessarily the most. More finalists spent in the $20 million to $40 million range than in the $40 million+ category, and nearly half spent less than $20 million.
- Effie medalists have slightly fewer goals to achieve, and campaigns with a business objective, rather than one to reach a target audience, collect more medals.
- Never underestimate David taking on Goliath – he's 47 percent more likely to win an Effie medal.
- In the Shopper Marketing Effie categories, about two-thirds of finalists' programs demonstrated some aspect of disruption – either by novel product placement in the store, changing the way shoppers perceived the retailer or changing perceptions of the brand."
So what I'd like to do today is take each of Effie Worldwide's bullet points and discuss it in terms of local advertising/branding:
Spend More on Paid Media
It's tempting to go after "free advertising" such as Word of Mouth, Social Media, and various PR and Guerilla Marketing tactics, but while those are effective, experience shows that there's just no replacing old-school mass media muscle when it comes to grabbing increased share of mind, and in turrn, share of market.
But if that's the case, then why didn't finalist spend the most on media? Frankly, I'm guessing here, but I think this indicates intelligent media buys along with the desire to effectively concentrate on one (or a few) media source(s) rather than a spending spree spread out over too many media types.
It might also indicate the investment in long-term, day-in and day-out media spends for branding rather than massive, flash-in-the-pan spending for one-time marketing blitzes.
In any case, according to Effie Worldwide, effective marketing strategies are more likely to have intelligently invested in paid media.
Focus on Fewer Goals & Tie Them to Business Objectives
There's an apocryphal story about a copywriter who was late to a client meeting, wherein the board was going to discuss with him the 13 Points they wanted to their ad to cover.
So the copywriter walks in late carrying a hockey bag over his shoulder. Without saying a word, he places the bag on the conference table, pulls out a board that's basically been turned into a bed of nails — a rather eye catching prop that grabs every eye in the room as it's placed on the table.
The copywriter then takes a fry pan out of the bag and slams it down onto the bed of nails. Lifting the fry pan up, he shows the executive team the dimples. Then writer-boy swaps out the bed of nails with a board featuring a single, imposing spike potruding from it. He slams the fry pan down, forcing the spike clean through it, creating a half-inch hole big enough to stare through when mr. copywriter holds the pan up to show the board.
At this point, our intrepid copywriter says, "Now how many points do you want the ad messaging to convey?"
As it is with ads, so it is with campaigns: one point, goal, or objective per campaign is always best.
And if you want to narrow it down to one objective, you'll want to choose a business objective. So, figure out how you want to measure success in term of your (or your client's) business, along with what the required timeline is, THEN create a campaign clearly aimed at achieving that singular, business goal.
And by the way, "driving traffic" isn't a business goal. Increasing gross sales might be, but merely getting traffic through the door isn't. So conversion ain't just a metric for online businesses…
Act Like David Rather Than Goliath
Increasing market share when you have very little of it to begin with is relatively easy, as there are plenty of competitors to steal customers from, and plenty of prospective customers to steal. On the other hand, once you've cornered 30–35% of the market, grabbing more of that same market is darned difficult.
This is why, again according to the Effie Report, smaller businesses taking on larger competition are more likely to find their advertising effective — because gaining marketshare always involves stealing it from someone else. So when you're already holding almost all the marbles, there are fewer and fewer left to acquire.
For local businesses that means that once you become the Goliath of your category, you either have to open up a new store in another market, or open up another business, or business-line, in the same market. Either way, your future growth will be powered by your Davids rather than your Goliaths.
Of course, this assumes that the smaller business has something new or interesting to offer the customer… which leads us to
Practice Disruption
If you look at how that last bullet point is worded, it's basically saying you need to do two things:
- Grab people's attention through some form of novelty
- Provide people with some sort of Unique Selling Propositon, OR change the way they FEEL about the brand
In other words, if you're offerng the exact same thing as everyone else, in the exact same manner, and if your ads are predictable, boring and dull, then it won't matter that you're investing in paid media in order to air ads aimed at achieving measurable business goals for a business that has plenty of market share left to steal — you'll still lose.
But if you're ads capture the interest and imagination of the buying public, while offering them a strong reason to do business with you, you'll soon disrupt the power structure of your industry as you dominate every market you care to enter.
My only note of caution is to add in a third point: credibility. You can grab their attention and promise them a tempting and relevant benefit, but if your audience doesn't believe you, your ads won't achieve much.
Relevance and Credibility are the meat of the message. The novelty part simply ensures that your message is heard long enough to be deemed relevant and credible.
Ah… Validation
Interestingly enough, these are the same principles espoused by all Wizard of Ads Partners, including Tim and Charlie, so it's gratifying to see them espoused by a institution dedicated to promoting effective advertising, such as Effie Worldwide.
If you're interested in exploring these principles to grow your business, why not contact one of us?
2013 is just getting started, why not make it your year to thrive?
It's a slight change, but it makes a world of difference, doesn't it?
The photo comes courtesy of a rather clever ad campaign for The Cape Times – something I was turned onto by the always-wonderful No Caption Needed blog. The intent was to make us see these iconic photos with new eyes, allowing the idea of a self-taken-phone-camera-pic to shake up a classic. And it worked.
But it also transforrmed the photos into something creepy, especially this one.
It's one thing to look on as the ecstasy of victory so overcomes a sailor's sensibilities that he kisses a stranger in the street; it's entirely another when the sailor still has the self-awareness to phone-pic himself during his supposed blissed-out moment.
Sometimes, it's just a whole lot better when someone else is controlling the camera and the spotlight. In fact, not just sometimes, but often.
Translating this to advertising and marketing:
- When others sing your praises, it comes off as credible and genuine; when you sing your praises, you come off as a wanna be Donald Trump
- When reviews praise an item to the sky, we believe it; when product copy does so, we read it with a large grain of salt
- When you tell me how great someone else is, you come off as passionate; when you tell me how great you are, you come off as arrogant
Well.. you get the picture. Why not let someone else hold the camera. Or, if you've got the camera, why not point it at something other than yourself?
Fact: most of our decisions aren't made on a straight cost-benefit analysis.
Instead, the majority of us decide based on context and self-image: what kind of person am I, and what should a person like that do in a situation like this.
And that's what's so great about the signage pictured on the left.
I took the photo with my phone after dropping my kids off at school the other day, just because the sign was so devastatingly effective. Honestly, how much more effective do you think that speed limit sign is at actually reducing unsafe driving speeds due to the added verbiage?
Forget percentages — I'd say it's more effective by a matter of multiples! Like 2x or 3x more effective.
Why? Because it reframes how drivers interpret the sign, moving it from a governmental imposition that's no big deal to flout to a community standard that would be bad manners to disregard.
How does it do all that?
By redefining the the speed limit as a "Neighborhood" speed Limit — i.e., a standard agreed upon by the local community — and by adding in the normative "Nice neighbors don't speed."
If you consider yourself a respectable, decent neighbor and you pass that signing going 30 mph, you feel like a heel, as if you were purposefully or carelessly endangering your neighbors' kids and pets.
And so you slow down!
This does not often happen with just regular old speed limits.
The point is that marketers frequently fail to take this decision-making process into account, relying instead on pure self-interest, as embodied in the WIIFM acronym.
Marketers rarely consider HOW the prospect sees herself and how we can bring our desired action into alignment with her self image. We don't emotioneer our persuasive messages. But we should…


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About Bigdata & Systap
SYSTAP, LLC was founded in 2006 with vision of building high quality, highly scalable, open-source software solutions for big graphs. While graph problems may look similar to other big data challenges from the outside, they have very different computational workloads and scaling requirements. Techniques that work on a small scale will often fail to deliver on larger graphs. SYSTAP's solutions fill the gap created by this "big graph anti-pattern". We believe the only way to get scaling and high throughput for graph traversal and graph mining is to get the architecture, the software, and the hardware right. Helping customers achieve their business objectives with graph data is our vision, mission, and the essence of our software solutions.
SYSTAP's flagship product, Bigdata®, has been a market leader since 2006 in providing high performance, scalable solutions for graphs. The Bigdata® platform supports both Semantic Web (RDF/SPARQL) and Graph Database (tinkerpop, blueprints, vertex-centric) APIs. It features robust, scalable, fault-tolerant, enterprise-class storage and query and high-availability with online backup, failover and self-healing. Bigdata® powers many high profile enterprise applications for customers including EMC, AutoDesk, and Yahoo!7. Learn more at http://bigdata.com.
SYSTAP's MapGraph is a new and disruptive technology for organizations that need to process large graphs in near-real time. It cost effectively brings the capabilities of High Performance Computing (HPC) to your organization's biggest and most time critical graph challenges. MapGraph provides a familiar vertex-centric graph programming model, but its GPU acceleration is 100s of times faster than competing CPU-only technologies and up to 100,000 times faster than graph technologies based on key-value stores such as HBase, Titan, and Accumulo. MapGraph runs on one GPU or a cluster of GPUs. With MapGraph on 64 NVIDIA K20 GPUs, you can traverse a scale-free graph of 4.3 billion directed edges in .15 seconds for a throughput of 29 Billion Traversed Edges Per Second (29 GTEPS). Learn more at http://MapGraph.io.


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quote:Rangers will still finish with a better record than them again anyway.
quote:I have predicted on this board that the Rangers would not resign him for several reasons: 1) They didn't want to go over budget, 2) He's on the wrong side of 30 with past drug abuse and a history of bizarre injuries and 3) The way last season ended with him not hustle/caring and being out for an extended period of time with weird injuries.
quote:Rangers are having a dismal offseason.
quote:Do the Rangers go after Swisher now?
quote:This doesn't make you some MLB genius with insight. This is what everybody has been saying for two years
quote:Rangers fans are a hoot
quote:Even as a Rangers fan that is a joke
quote:Very interested to see what JD does next to fill the void.
quote:Kinsler to CF,