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We don't just sell buildings, we provide full, customized structures to meet your needs. If you have a problem, we have the solution.
Below is a list of the Steel Building Companies other than our Red Iron Division. We ranked the companies below based on the type of steel used. GarageBuildings.com – Small Carports and Garages HippoStructures.com – Small Carports and Garages Powerbilt Steel – Quonset Style Arch Buildings Safeway Steel – Red Iron, Large Steel ProjectsRead More
Pre Engineered Steel Frame Buildings by Safeway Steel are some of the most durable construction buildings in our industry. When choosing your next construction project for Pre-Engineered Steel Frame buildings, let safeway steel provide the full turnkey construction erection services for your next Steel Frame Building project. Already have a team to build it? Simply orderRead More
Safeway Steel Buildings Manufacturers are where we construct and prefabricate your steel and metal buildings. Depending on your location such as here in Virginia, we will deliver our prefab steel and metal buildings from the Manufacturer that is closest to your area. Our Steel Building Manufacturers provide quick and easy turn around times which allowRead More
One of the key differences between Metal Building Providers and Safeway Steel is our full turnkey solution for your building needs. Many Steel companies will simply provide you a building but Safeway Steel will help you with the entire project from start to finish. We are interested in the entire erection process, not just selling you aRead More
Steel and Metal Batting Cage Projects are some of the most popular steel building construction jobs Safeway Steel has done. Due to our Clear Span design, the batting cage environment is an open environment that allows for full manipulation of the interiors design. Heights can be accommodated to fit your needs as well with widthRead More
Metal Building Construction by Safeway Steel provides turnkey solutions for your next metal building project. Safeway Steel will get your building erected and even send out the plumbers and electricians to come out and get your building powered and ready for plumbing. This is what makes Metal Building Construction so simple with Safeway Steel! It is this attentionRead More


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A website should be concerned with three things- usability, quality of content, and design. Without these things, its life can get difficult, with low conversion rates and poor performance overall. I spent some time looking at DeRobertis Caffe's website, and I found that while their content says a lot about the bakery and its rich traditions, the design and usability prevent that voice from being heard.
Starting on the homepage, some immediate issues are the colors and font. Next, there is a lot of repetition. Some examples- "open 7 days a week is listed twice," the location is listed three times and "order online" is listed twice. The bottom of the page also repeats content twice. This seems to have been an accident.
The quality content comes out on the About Us page. Though a bit long, I think the rich story is an acceptable addition to the site. The Gallery also makes heavy use of pictures, which is important in the cake business. In addition, the video was a nice touch. I suggest embedding it onto the website instead of having it link to YouTube.
I enjoyed the content so much that I began to feel a personal connection with the bakery; thus, I decided to mock up my own wireframe to show how the site could be better organized. It's purpose is to improve navigation. The blank middle area is where content would be.
I noticed the current menu doesn't include links to add items to cart. I suggest the order online and regular menu become integrated. Items that are only available in store can be stated within the list. Integrating the menu may see an increase in online conversion, as there is currently no option to shop online from the navigation bar. Adding a cart button will also draw attention to the ecommerce options. To condense options on the navigation bar and avoid repetitive links throughout the site, I added cakes, specialty cakes, and video to a drop down menu. Finally, Location and Contact Us can be pushed to the bottom of the page, as this is standard. Users are familiar with this format.
I'd like to end this post with DeRobertis Caffe's cake decorating video. If you learn anything from today, maybe this will be it.

subset: commoncrawl


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Average Customer Rating: 4.6 out of 5
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