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Butler, Shine, Stern & Partners created "Not Normal" custom content to bring edginess and fun to the automotive brand Mini. The company worked with BuzzFeed, whose writers chronicled an epic road
trip featuring previously undiscovered sites; Slate developed Mini-branded infographics showing unconventional successes that changed society for the better. Mini's own OOH creation, a
"lamppost" using a fiberglass car, debuted at SXSW. Finally, a magazine within Flipboard aggregated all the pieces, bringing the effort to life in an editorial fashion.
Credits: Lynda Richardson, Director of Media
Jessica Whitmore, Associate Media Director
Oliver Berbecaru, Media Planner
Zoe Hatch, Associate Media Planner
Steve Mapp, Creative Director
Lyle Yetman, Creative Director
Rachel Saxon, Account Executive
If personalization is the new black, this entry from business insurance agent Hiscox gets it in spades. Working with PHD, the company developed a customized flash video experience that re-imagines a
LinkedIn user's personal career journey, pulling in information from the Linkedin API, and culminating in a shot of him or her on the cover of FastCompany magazine, with the headline: "Business
Owner of the Year. One stat — 33,000 uniques after just three weeks — speaks to the entertaining value of this effort.
Credits: PHD
Media Planning & Buying: Peter Sommers, Nobles Crawford, Max Sinelnikov, Sam Valle, James Rose
Executive Creative Director: Chris Ferguson
Creative Directors: Josh McGuire, Hunter Simms
Business Director: Amy Elkins
Management Supervisor: Amanda Nettboy
Account Executive: Brock Horner
Brand Planning Director: Seth Friedman
Production Company: MediaMonks
The Skype brand is subtly woven into the "Stay Together" video series focusing on how the technology affects human lives by keeping family and friends in touch despite long distances. Four
vignettes created by Pereira & O'Dell demonstrate people's desire to communicate needs and to share strength. Perhaps the most remarkable is the story of two girls half a world apart who share a
congenital condition. No viewer can remain untouched. In these cases, the medium really is the message.
Credits: Agency: Pereira & O'Dell
Chief Creative Officer - PJ Pereira
Executive Creative Director - Jaime Robinson
Creative Director - Jonathan Woytek
Account Director: Ivy Truong
VP, Client Services: Gary Theut
VP, Media Strategy - Joshua Brandau
VP, Production: Jeff Ferro
VP, Strategy: Nick Chapman
Account Supervisor - Ali Forgeron
Art Director: Brett Beaty
Account Executive - Michael Reardon
Assistant Account Executive: Kelsey Towbis
Associate Strategy Director: Jasmine Summerset
Business Affairs Manager: Xandra Ess
Copywriter: Chris Ryan
Designer: Leila Moussaoui
Interactive Producer: Kathy Zembera
Media Strategist - Liz Wood
Print Producer - James Sablan
Producer: Bill Spangler
Project Manager: Katie Shesgreen
Senior Art Director - Tim Delger
Senior Broadcast Producer - Elisa Moore
Senior Copywriter - Katie Brinkworth
Senior Integrated Producer - Erin Davis
Senior Integrated Producer - Victoria Whitlow
Senior Art Director: Arnau Bosch
Sr. Integrated Producer: Erin Davis
Strategy Director: Justin Cox
Studio Manager: Creighton Fung
Photographer/Visual Artist: John Clang
Production Company: Station Film
Directors: Peking (Gregory Mitnick, Nat Livingston Johnson)
Managing Partner/EP: Stephen Orent
Partner/EP: Michael Di Girolamo, Caroline Gibney
Producer: Sarah McMurray
Editorial Company: Umlaut Films
Editor: Jessica Congdon
Assistant Editor: Peter Geiger & Michael Pavoni
Colorist: Ivan Miller
Executive Producer: Gina Locurio
Producer: Kelly Gibbs
Music & SFX:
'The Impossible Portrait'
Original Composition: Human
'The Animal Family Portrait' & 'The Growing Up Family Portrait'
Original Composition: Future Perfect
Sound Mixing:
One Union Recording
Sound Mixer: Matt Zipkin
Executive Producer: Lauren Mask
Digital Production Company:
Uncorked Studios
The Washington Examiner campaign is a rebranding effort that has successfully transformed the daily consumer newspaper into a Hill-centric weekly paper and daily political Web site. In order to target
its key consumer segments, the Washington Examiner studied the lifestyles and media habits of each of its targets, honing in on their daily consumption of cable, radio, outdoor, online, and the mobile
media mix. With this knowledge, the Examiner's campaign progressed from mundane to a dynamic blend of content, creative, and information that established its new and quirky brand.
Credits: Missy Lieber
Chief Media Officer
Brandon Marshall
Digital Media Planner/Buyer
The GE "Roadshow for Growth" raised awareness and gave importance to Middle Market businesses by providing them with a voice. The Roadshow was not just a platform for businesses, but also a way
for GE to arrive at its consumers' doorsteps. Through consumer engagement, one-on-one discussions, events, and in-depth sessions, GE was able to create rich and original content on the spot, spreading
feedback and knowledge worldwide.
Credits: Shayna Phetsarath - Associate Director, OMD Laura Correnti - Group Director Digital, OMD Ian Forrest - Vice-President, Global Marketing, GE Capital Linda Lee - Advertising and Brand Manager, GE Capital Morgan Merrifield - Strategy Supervisor, OMD Casey Audino - Director of Digital Strategy, Slate Lindsay – Creative Director, Slate Michael Ryterband - Art Director, Slate
In a world where "social media is worthless" and "marketing Is BS," there remains one hero who re-establishes our faith in the creative and what comes after it. With its analytics tool, Adobe
destroys and dispels all marketing notions and stereotypes. Through cheeky humor and witty ads, Adobe positions itself as a notable creative and analytics company. The company proves its know-how by
being entirely transparent and posting its own campaign analytics using only Adobe products. The witty hero in facts slays the stereotypical dragon and lives happily ever after — well, after winning
this award, of course!
Credits: Dong Kim; Goodby Silverstein & Partners; Group Communication Strategy Director
Sarah Alwen; Goodby Silverstein & Partners; Senior Communication Strategist
Caitlin Neelon; Goodby Silverstein & Partners; Communication Strategist
Violet Chung; Goodby Silverstein & Partners; Communication Strategist
Devon Lynch; Goodby Silverstein & Partners; Junior Communication Strategist
Rich Silverstein; Goodby Silverstein & Partners; Co-Chairman, Creative Director
Keith Anderson; Goodby Silverstein & Partners; Creative Director
Shane Fleming; Goodby Silverstein & Partners; Art Director
Steve Nathans; Goodby Silverstein & Partners; Copywriter
Anders Gustafsson; Goodby Silverstein & Partners; Copywriter
Andrea Stadelman; Goodby Silverstein & Partners; Designer
Cindy Fluitt; Goodby Silverstein & Partners; Director of Broadcast Production
Jim King; Goodby Silverstein & Partners; Director of Graphic Services
Cindy Epps; Goodby Silverstein & Partners; Broadcast Producer
Margaret Brett-Kearns; Goodby Silverstein & Partners; Senior Interactive Producer
Robert Riccardi; Goodby Silverstein & Partners; Managing Partner
Angie Ziebell; Goodby Silverstein & Partners; Account Director
Joel Giullian; Goodby Silverstein & Partners; Account Director
Varoon Jain; Goodby Silverstein & Partners; Account Manager
Melody Cheung; Goodby Silverstein & Partners; Account Manager
Lilly Stitt; Goodby Silverstein & Partners; Assistant Account Manager
Mallory Frye; Goodby Silverstein & Partners; Operations Manager
Jeanette Frye; Goodby Silverstein & Partners; Operations Coordinator
Hannah Bell; Goodby Silverstein & Partners; Senior Ad Operations Manager
Zaci Soloman; Goodby Silverstein & Partners; Ad Operations Coordinator
Cassi Hussain; Goodby Silverstein & Partners; Research & Analytics Strategist
When Microsoft set out to launch Outlook.com, the first new product in the online email category in nearly 10 years, the company knew it would be difficult to get people to switch from Gmail or other
email services. Consumers were prompted to convert their pre-existing email account to Outlook.com in order to access special daily deals. More than 200,000 people experienced the new Outlook.com
firsthand, driving consideration up by over 140% and preference by 116% throughout the course of the campaign.
Credits: Colleen O'Brien, Microsoft, Product Marketing Manager
Dawn Martynuik, Group Product Marketing Manager, Microsoft
Karen Woessner Smith, Microsoft, Sr. Marketing Communications Manager
Kirsten Ward Senior Director, Microsoft
Elizabeth Armstrong, Associate, Starcom MediaVest Group
Jennifer Chang, Manager, Starcom MediaVest Group
Beatrix Bang, Associate Media Director, Starcom MediaVest Group
John Ohara, Director, Starcom MediaVest Group
Jane Eun, Manager, Starcom MediaVest Group
Alexander Chung, Associate, Starcom MediaVest Group
Graham Pearson, Jr. Associate, Starcom MediaVest Group
Gordon Bach, Associate Media Director, Starcom MediaVest Group
Ramsey Pruchnic Senior Account Manager, Razorfish
Kelsey Daviscourt, Associate Director Advertising Services, Razorfish
Sahar Taleghani, Account Manager, Razorfish
Matthew Cahn, Assistant Account Executive, Deutsch Inc
Zach Lev, Account Supervisor, Deutsch
Eileen Adelsberger, Account Director, Thrillist
Matthew Fishman, Project Manager, Thrillist
Nicole Hart, Account Executive, Daily Candy
Trish Engelman, Sales Marketing Manager, DailyCandy
Rachel Durst, Marketing & Client Engagement Senior Manager , UrbanDaddy
Kara Felson, UrbanDaddy
Ashley Kanzer, East Coast Sales Manager, UrbanDaddy
Kevin Salsovic, Live Nation
Amy Pritchard Mercer, Account Director, Live Nation
Maria Sauer, Sales Director, Live Nation
Michelle Yanikian, Digital Planning & Strategy Manager, Live Nation
The #BreckBecause initiative collected all the reasons guests love Breckenridge, Colo. via chalkboards in town, social media asks and website submissions. Responses were used to showcase the
experience of Breckenridge via billboards, digital media, event promotions, print advertisements, social platforms, content and an updated winter video. GoBreck has seen a 99% increase in Facebook
fans; a 132% increase in Instagram followers; and a 19% increase in Twitter followers. The hashtag garnered more than three million impressions, with over 1,800 pictures submitted.
Credits: ART DIRECTION: Adam Nelson, Lonnie Weis
COPYWRITING: Ricky Lambert, Cameron Day
CREATIVE DIRECTION: Cameron Day
SHORT FILM: Ricky Lambert (script); Cameron Day (director) Adam Nelson (art direction)
VIDEOGRAPHY/EDITING: Byron Swezy
DIGITAL BANNERS: Spongecell
WEBSITE: Nichols Interactive
GoBreck marketing team:
Scott Fortner, marketing director
Steven Stoker, interactive marketing manager
Rachel Zerowin, public relations manager
Jessie Unruh, social media and content coordinator
CSX sponsored AMC's War Heroes Weekend to demonstrate its support of U.S. servicemen and servicewomen. To amplify the effort, a "Drop and Give Them 10" campaign ran across print, digital, social
and TV, asking folks to do 10 pushups in exchange for CSX making donations to the Wounded Warrior Project. Consumers were encouraged to post pushup photos, videos, tweets, and words of support from
all social media. The effort resulted in a 481% increase in viral reach.
Credits: Kate Wilson, VP, Associate Connectivity Director Sarah Reece, Connectivity Planner Aimee Neely, Associate Media Director Brendan Marrese, Senior Buyer, Video Investments (mediahub, Mullen Boston) Matt Polese, Video Investments Assistant (mediahub, Mullen Boston) Micheal Smith, VP, Director, Demand Generation Media Seton McGowan, VP, Account Director, PR and Social Influence Bailey Surrett, Account Supervisor, PR and Social Influence Marcus Hodges, Creative Technologist Mark Fisher, SVP, Group Creative Director Scott Stripling, Associate Creative Director Dolph Kawalec, Associate Creative Director Bethany Novak, Broadcast Producer James Gledhill, SVP, Director of Digital Experience Connor McMurphy, Digital Producer Joseph Harrold, Art Director Noah Blinder, Copywriter John Rosato, Senior Art Producer Patrick O'Sullivan, SVP, Group Account Director Kaci Baez, Account Executive
You buy the gear online, but the batteries are still stuck near the gum and the tabloids featuring the alien babies inside the Kardashians -- so here was the idea: batteries at the time of click.
"Do you want Duracell with that?" Just say YES. Starcom MediaVest and P&G worked directly with Amazon to take customers -- that's you, pops -- directly to the Duracell site at the time of
purchase, so now you really have no excuse not to get the AAAs. What's brilliant here is that even if you don't need the batteries with this purchase, you know you will with something …
Credits: Ariane Monier Connections Associate Director, Starcom Mediavest Group
Abby Cooper VP Group Client Director, Starcom Mediavest Group
Josie Lyons VP Connections Director, Starcom Mediavest Group
Jenna Guzewicz Activation Manager, Starcom Mediavest Group
Kip Olmstead Marketing Director, Procter& Gamble
Dominic Iacono Procter/Gamble Associate Marketing Director
Kat Costello VP Group Director, Digitas
Alyssa Garber Manager Product Management, Digitas
Courtney Shares Marketing Associate, Digitas
If you can make it at Comic-Con, you can make it anywhere — or something. So HISTORY, partnered with WIRED, decided to go to Comic-Con's San Diego show to reignite its base for VIKINGS for both
old and new fans. It created "All Hail Vikings" Waterway Experience, which transformed a parking lot into an immersive "Vikings" experience, including replicas of Viking longships, photo
opportunities with cast members, costumed brand ambassadors, and an invited audience for an evening of Norse cuisine and thematic elements from the show. Norse cuisine, huh? The seal ... to die for.
Credits: Individual: • Samantha Maltin – SVP, HISTORY Marketing • Krista Liney – VP, HISTORY Brand Creative Marketing • Pablo Pulido – Senior Creative Director, HISTORY Brand Creative Marketing • Amanda Dulkinys – Senior Art Director, HISTORY Brand Creative Marketing • Anthony Karkosza – Senior Writer/Producer, HISTORY Brand Creative Marketing • Chris Epple – VP, HISTORY Consumer Marketing • Tracy Lenhart – Senior Director, HISTORY Consumer Marketing • Jennifer Hayes – Senior Manager, HISTORY Consumer Marketing • Juli McLaurin – Senior Manager, HISTORY Consumer Marketing • Rachel Wilke – Manager, HISTORY Consumer Marketing • Emily Kostic – Associate, HISTORY Consumer Marketing • Lynn Gardner – SVP, HISTORY Publicity • Susan Ievoli – Senior Director, HISTORY Publicity • Michelle Ciciyasvili – Assistant, HISTORY Publicity Agencies: • Civic Entertainment Group (Promotional Agency) • Brand Connections (Promotional Agency) • Allied Digital (Social Agency) • Horizon Media (Media Agency) • WIRED (Media Partner) • Pandora (Media Partner)
My daughter wouldn't let me have a VW. "It's a girl's car," she said. VW heard. So what better way to combat such misconceptions? Sharks … during Shark Week. Bug as shark cage, dropped it
into the water — and voila, increased testosterone levels. It worked last year. It's back. And bigger, bolder, bad-asser. MediaCom and VE developed a Subaquatic Road Trip along an area teaming with
sharks — which was unnecessary, for they had me at, you know, the shark. I'm calling my daughter.
Credits: Sean Williamson, MediaCom, Communications Planning Director
Adam Pincus, MediaCom, Director/Mediacom Beyond Advertising
David Fasola, MediaCom, Managing Partner
Justin Osborne, Volkswagen, Gm/Marketing Communications
Matt Ian, Deutsch, Group Creative Director
Michael Kadin, Deutsch, Group Creative Director
Jerome Austria, Deutsch, Group Creative Director
Kevin McCarthy, Discovery Channel, Director/Discovery Solutions
Stacy Tobin, Discovery Channel, Account Executive
Joanne Diaz, MediaCom, Senior Partner/Associate Director
Scott Felenstein, Discovery Channel, Executive Vice President/Discovery Ad Sales
Alex Milwee, Edelman, Senior Account Supervisor
Mark Lewis, Discovery Channel, Director/Discovery Ad Sales Marketing
Scott Clark, Deutsch, Creative Director
Amanda Doyle, Deutsch, Assistant Account Executive
Using sports channel celebrities in pre-recorded wake-up calls for its "Molson Canadian Wake-Up-Call" campaign, Molson Coors Canada partnered with MEC Canada to get fans up in the morning for live
broadcasts of Team Canada's games in the 2013 World Junior Tournament, held in Russia with a 4 a.m. start time. The brand thus maintained its connection to Canada's favorite sport —hockey —
despite the NHL's 2013 season lockout, capitalizing on pent-up interest from game-starved fans who wanted to watch the future stars of the NHL play.
Credits: MEC Canada
Marty Vapsva, Communications Strategy Director
Scott Cosgrove, Account Supervisor
Natalie Melanson, Digital Account Supervisor
Molson Coors Canada
Deborah Komlodi, Head of Media
Jennifer Davidson, VP Marketing, Domestic Portfolio
Dave Bigioni, Senior Director Marketing, Molson Brands
Reid Black, Senior Marketing Manager
Jamie Ro, Marketing Manager
TSN (Supplier)
Alan Raphael, Director, Brand Partnerships
Rethink (Creative Agency)
Chris Staples, Creative Directors
Ian Grais, Creative Director
Aaron Starkman, Creative Directors
Dré Labre, Creative Director
Joel Holtby, Art Director
Mike Dubrick, Writer
Scorpio Lam, Developer
Alex Fleming, Designer
Sarah Lasch, Producer
Katie Trainor, Account Manager
Scott Lyons, Account Manager
To meet its monthly recruiting goals for a record-breaking streak of 132 months at the lowest cost per recruit out of any other branch of the U.S. military, the U.S. Navy, with Lowe Campbell Ewald,
created the "Multi-Screen Triple Play" campaign. The three prongs were: 1) a Shazam-enabled television campaign for the Super Bowl; 2) a custom video advertisement within "The Walking Dead"'s
second-screen story synchronization; and 3) a branded destination experience inside the "Halo 4" launch via XBOX Live.
Credits: Helen Giles; Director, National Media Buying & Video Integration - Lowe Campbell Ewald
Daniel Rioux; Director, Media Planning - Lowe Campbell Ewald
Russell Scott; Media Supervisor- Lowe Campbell Ewald
Jamie Snider; Associate Director, Interactive Media - Lowe Campbell Ewald
Jennifer Monaghan; Account Director - Lowe Campbell Ewald
Eric Olis; Creative Director - Lowe Campbell Ewald
Chad Woolums; Copy Writer - Lowe Campbell Ewald
Eric Bookout; Digital Creative Director - Lowe Campbell Ewald
Clark Attebury; Integrated Production Director - Lowe Campbell Ewald
Joe Hustek; Account Executive - Shazam
Stephen Wegienek; Account Executive - AMC Networks
Brad Mann; Account Executive - Microsoft
Using Collective's TV Ad Accelerator to reach the broadcast viewers of the Mexican National Soccer Team, with parallel messages digitally to engage U.S. Hispanic consumers, Allstate Insurance, with
Starcom MediaVest Group, promoted the message that you are almost invincible when you are well-protected in life (just like in soccer). The campaign received 69% brand lift (vs. 16% for a control
group of non-TV Accelerator exposed consumers) and 25% lift in purchase intent.
Credits: Ann Poulose, Media Director - Starcom MediaVest Group (Tapestry)
Maddison Mutschler, Associate Media Director - Starcom MediaVest Group (Tapestry)
Batchimeg Ganbaatar, Media Associate - Starcom MediaVest Group (Tapestry)
Melissa Green, Associate Media Director - Starcom MediaVest Group (Tapestry)
Marco Azucena, VP Account Director - Lapiz
Lucille Gratacos, Account Supervisor - Lapiz
Lisa Cochrane, SVP Marketing - Allstate
Nancy Ryan, Media Director - Allstate
Melissa Peterson, Media Manager - Allstate
Georgina Flores, Director of Integrated Marketing Communications - Allstate
Yvette DeJesus, Senior Marketing Manager, Integrated Marketing Communications, Allstate
The plan for IFC's Portlandia fulfilled disparate challenges: Keep fans engaged without selling out, and keep Portlandia weird. Viewers were enlisted via a co-op model. They made 5,000 coffee
sleeves and 5,000 Instagram images and also participated in an Etsy partnership. They took over Twitter, increasing followers by 70%. Hand-selected businesses hung posters and radio ran on public
stations. The premiere was up 23% against the demo and had the highest DVR numbers in history.
Credits: Niki Dobratz, Media Director - Fallon Andy Rhode, Media Director - Fallon Chad Koehnen, Connection Planner - Fallon Caroline Hittler, Media Producer - Fallon Blake Callaway, SVP Marketing - IFC Lauren Burack, VP Marketing - IFC Angel Stokes, Marketing Director - IFC Amanda Shapin, Marketing Manager - IFC
Coke Zero's comedic "It's Not Your Fault" campaign included a month-long CONAN partnership with Coke Zero leading up to the March Madness Finals in Atlanta. The partnership included title
sponsorship of CONAN's musical guests. The Coke Zero Music Series featured concerts in 3 cities, 11 acts streaming on TeamCoco.com, on-air musical features and branded content vignettes. Customized
promos and 90-second units extended the campaign. Digital content includes title sponsorship on TeamCoco.com and mobile and tablet units.
Trident reached its core Millennial customers via a daily cross-platform music entertainment program called #Trending10, the first television program to be sourced and produced from real-time Twitter
conversation. #Trending10 airs live nightly on Fuse with the content simultaneously shared across Fuse and Trident's social channels. Trident also aired the first TV spot created entirely using Vine
— generating 76,000 likes, 18,000 re-Vines and 2,000 comments in the first week. Trident #Trending10 videos on YouTube collected 1 million views.
Credits: Eric Levin, Starcom MediaVest Group
Jessica Spring , Starcom MediaVest Group
Heather Knapp , Starcom MediaVest Group
Ian Maidman , Starcom MediaVest Group
Cal Knight, Starcom MediaVest Group
Madeline Micali , Starcom MediaVest Group
Peter Lieberman , Starcom MediaVest Group
Working with Starcom MediaVest Group, Kraft's peanut butter for active adults —Planters NUTrition —integrated traditional product giveaways with mobile outreach. Finding significant overlap
between health enthusiasts and subscribers to car-sharing services, Kraft partnered with Zipcar for "Daring Detours," a curated collection of itineraries in each of Zipcar's 14 cities. Zipcar
brand ambassadors distributed NUTrition samples, and "Ticket to Adventure" stubs were placed in vehicle cupholders. Zipsters who snapped the corresponding QR tag on the stub entered the mobile
Credits: Amy Karr – Experience Designer, Starcom MediaVest Group
Matt Bogusz – Associate Director, Starcom MediaVest Group
Alycia Mason - SVP Business Director, Starcom MediaVest Group
Jonathan Hoffman – President Experience Creation, Starcom MediaVest Group
Erin Vogel - VP Director, Starcom MediaVest Group
Joya Fain - Senior Producer, Starcom MediaVest Group
Seth Griffin - Creative Director, Starcom MediaVest Group
Chuck E. Cheese's augmented-reality app for iOS and Android, "Say Cheese!" invited guests to participate in a scavenger hunt to find markers placed throughout each store. Users pointed their
smartphone cameras at the markers to pose with Chuck E. and then posted the pictures to their social media feeds, sent them as emails, or uploaded them to chuckecheese.com. The two-month program
delivered 1.5 million social exposures, with 343,054 downloads for the app.
Credits: Jennifer Cooke
Courtney McDanald
Katie Vandegriff
Jen Blohm
Arby's Restaurant Group allowed customers to earn rewards for uploading purchase receipts, checking in, spreading the word via social channels, and participating in online quizzes — all using
mobile Web technology. This first-of-its-kind campaign resulted in the ability to tie engagement directly to purchase data, in addition to increasing visibility into the way customers respond to
marketing initiatives. There were 28k participants who took an average of 13 actions, with 32% of participants uploading a receipt.
Credits: From PunchTab: Chris Basey, Creative Director Benjamin Oertel, Engineer Yang Shu, Lead Developer Sarah Hill, Project Manager Angela Sanfilippo, CMO From Arby's: Mary Ellen Barto, VP, Media Impact Jennifer Dodson, VP, Advertising & Integration Lisa Stammel, Marketing Manager Josh Martin, Manager, Social Media From CP&B: Copy: Matt Davis, Copywriter Nick Larson, Copywriter Design: Daniel Pradilla, Art Director Amy Matheu, Art Director Morgan Crockett, Jr. Art Director Ana Martinez, Sr. Digital Artist Production: Mike Bosch Associate Tech Director Jimmy Pino Sr. Interactive Developer Erick Perez Sr. QA Analyst Chris Lockett Digital Producer UX: Kevin Auerbach Sr. Experience Designer Content: JP Nissenberg Management Supervisor Fernando Baretto Content Supervisor Julie Pfleger Content Manager Art Buying: Lilly Sevilla Art Producer Biz Affairs: Daphne Papadopulos Business Affairs Manager
The goal for the Tecate campaign was to create an active emotional relationship with consumers. Through the "Are you Hombre Enough" Challenge, Tecate was able to engage with fans in person and
online. With fun questions and physical challenges, online fans were able to vote for their favorite "hombres," contributing to the high level of Tecate Facebook engagement and beating out the
competition by 1.8%.
Credits: Jennifer Weiss, Connections Associate Director, MV42
Mike Torres, VP, Connections Director, MV42
Danielle Levy, Connections Jr. Associate, MV42
Daniel Vun Kannon, Connections Associate, MV42
Christina Igaraividez, Activation Associate Director, MV42
Guillermo Abud, VP, Activation Director, MV42
Indio wanted to connect with the "Los Indies," a Hispanic hipsters 21-25 target audience. They knew that this target audience was skeptical and cynical of advertising. Therefore, they used media
to provide a canvas for the Los Indies creativity, making their target feel that Indio is the beer that represents them. To fuse their love of Urban and Latino cultures through the arts, Indio
launched its Billboard Art Gallery, turning traditional billboards into a street art canvas all created by Los Indies. The campaign successfully fueled Los Indies to continue to create and share art
for the people and to form an emotional and personal connection with the Indio beer.
Credits: Jennifer Weiss, Connections Associate Director, MV42
Mike Torres, VP, Connections Director, MV42
Danielle Levy, Connections Jr. Associate, MV42
Daniel Vun Kannon, Connections Associate, MV42
Christina Igaraividez, Activation Associate Director, MV42
Guillermo Abud, VP, Activation Director, MV42
Andrew Carter, VP Director - OOH Investment & Activation, Mediavest
Andrew Donohue, Activation Manager, Mediavest
Grace Chou, Activation Associate, Mediavest
To capitalize on the new story arc for the "Boardwalk Empire," HBO wanted to drive awareness among African-Americans, a new key growth demographic. For this campaign, HBO honed in on
African-American music, film, and news culture. Through various touchpoints, HBO expanded its awareness of the "Boardwalk Empire." Fans were treated to VIP influence kits, a screening event hosted
by P. Diddy, and an exclusive album featuring 1920s remixes created by influential hip-hop artists and producers.
For the recent launch of Comedy Central's "Inside Amy Schumer," Fallon played off the comedian's frequent focus on sex with a video that mocked phone sex ads, projected via new technology
onto the sides of buildings in NY and L.A. The video had Schumer urging passerbys to call an 800 number on their cell phones for a pretaped chat with her. Results: 1,600 calls, 200,000 social
impressions, and a top-rated premiere for the show.
Credits: Andy Rhode, Media Director - Fallon
Brian Olsen, Associate Media Director -Fallon
Caroline Hittler, Media Producer - Fallon
Walter Levitt, Chief Marketing Officer - Comedy Central
Jason Shafton, VP Brand Marketing - Comedy Central
Sean Silverman, Director of Brand Marketing - Comedy Central
To create a tangible embodiment of the spirit of GE's Brilliant Machines technology, which can retrofit out-of-date infrastructures and power future cities, OMD created five "Back To The Future"
Time Machines. These replicas of the iconic Marty McFly DeLorean, tricked out with branded GE elements and an iPad playing the GE commercial, became part of the Uber vehicle fleet for a weekend in San
Francisco, generating thousands of social media mentions and press buzz.
Credits: Morgan Silver-Greenberg, Associate Director - Ignition Factory, OMD Kevin Howard, Group Account Director, OMD Jeff Wamble, Finance Director, OMD Laura Correnti, Digital Director, OMD Shayna Phetsarath, Associate Director, OMD Morgan Merrifield, Digital/Strategy Supervisor, OMD Alexa Christon, Manager, Creative Content, GE Andy Goldberg, Global Creative Director, GE Linda Boff, Executive Director, Global Brand and Marketing, GE Brian Schultz, CEO, Magnetic Jon Waks, Project Manager, Magnetic
To demonstrate the strength of Land Rover's new all-aluminum Range Rover SUV, Mindshare and Architectural Digest commissioned a public art sculpture in New York, with the 4,900-pound vehicle sitting
at a 45-degree angle atop custom aluminum buttresses. The project was featured in AD's print and digital editions, with video showing the event. The three-day installation attracted over 10,000
consumers, generating millions of social impressions and local and national press coverage – about $1.7 million worth of added value.
Credits: Danielle Koffer – Managing Director, Mindshare
Derek Topel – Digital Director, Mindshare
Regina Rivisto – Associate Director, Mindshare
Dan Eckrote – Associate Director, Mindshare
Emily Chlan – Senior Associate, Mindshare
Matthew Renzulli – Senior Associate, Mindshare
Keith Rhodes – Group Director, Y&R Group
Kathy Stahler – Account Director, Y&R Group
Tara Fray – Brand Planning Director, Y&R Group
Sandy Beck – Account Director, Y&R Group
Bob Lukasik – Executive Creative Director, Y&R Group
Marc Sobier – Global Creative Director, Y&R Group
Kim McCullough – Brand Vice President, Land Rover
Ken Bracht – Communications Manager, Land Rover
Kim Kyaw – Digital Media & Social Media Manager, Land Rover
Nicole Logue – Communications Analyst, Land Rover
Boudreaux's Butt Paste (BBP) aimed to elevate the brand to the national level, but remain authentic to its homemade/underground beginnings. What better way to teach moms about Butt Paste than to
create a city (Butt City) that is being destroyed by a large, irritating rash monster named Rashadon (think Godzilla, complete with out-of-sync audio). Placements included mom bloggers, video-sharing
sites, and baby registries and programs with GSN via Facebook, mobile placements to reach moms on the go.
Credits: Cheryl Huckabay
Heath Griffith
Lauren Johnson
Jordan Tatman
Timberland aimed to expand its image from an outdoor-centric, rugged brand to a company that offers stylish footwear and apparel — the kind that would be worn at "cool parties," according to
Timberland's Global CMO Jim Davey. The brand assembled an entirely different kind of media team -- one that added social content experts, including anchor partner GQ, the blog A Continuous Lean
(ACL) and Uncrate, a stylish men's buying guide.
Credits: Brian McGovern, Senior Manager, Global Digital & Advertising, Timberland
Sean Corcoran, SVP, Director of Digital Media & Social Influence, Mediahub/Mullen
Kazi Ahmed, VP, Group Digital Media Director, Mediahub/Mullen
Jennifer Biagiotti, VP, Associate Media Director, Mediahub/Mullen
Elizabeth Fermon, Senior Digital Media Planner, Mediahub/Mullen
Jessica Conway, Digital Media Planner, Mediahub/Mullen
Hanes hoped to shift Millennial women's attitudes to see the products as more stylish. An integrated campaign gave women a platform to do something a little taboo: broadcast the pigment of their
panties. Using Twitter, fans were asked to playfully reveal the color of their undies using a dedicated hashtag, #undercovercolor. Hanes received a 79% increase on Twitter, and women's perception of
Hanes as being up to date had a 13.6% lift.
Credits: Amy Engel, SVP, Director, Starcom MediaVest Group
Aileen Gattuso, Associate Media Director, Starcom MediaVest Group
Lucretia Brower, Supervisor, Starcom MediaVest Group
Kelly Chiricotti, Associate Media Director, Starcom MediaVest Group
Amamda Mollet, Associate Media Director, Starcom MediaVest Group
In an effort to increase qualified leads for its holiday bookings, the Biltmore Estate and the Richards Group launched "Holidays at Biltmore 2012," a geo-targeted search campaign using a variety of
engines, with a keyword strategy designed to appeal to diverse interests, from wine tasting to hiking, horseback riding to historical attractions. Year-over-year results included a 61% sales
increase, 50% increase in revenue, 52% increase in total traffic, and 81% lift in total click-through engagements.
Credits: Robert Kurtz
Alexandra Wall
Darlene Chang
Brent Erdman
Jennifer Cooke
Samantha Chavez
Working on the hypothesis that searchers in colder climates were more likely to buy vacation packages to escape from bad weather, online travel agency CheapCaribbean and 360i used a Google AdWords
script known as "Bid by Weather," tapping into the Weather Underground API, to assign bid multipliers and automatically increase the number of bids made when temperatures dropped. Results: a 19%
lift in impressions, a 23% lift in clicks, and a 21% lift in email sign-ups.
Credits: Lori Caldwell, Director of Marketing, CheapCaribbean
Jason Hartley, Group Media Director, Search Practice Lead, 360i
Max Hagler, Associate Media Director, 360i
Mike Lamar, Associate Media Director, 360i
Alak Shah, Media Supervisor, 360i
Pete Stafford, Associate Account Director, 360i
For Dunkin' Donuts, harnessing mobile search at scale was critical to growing sales on a daily basis, finding people on-the-go who want a cup of coffee and directing them to a nearby store. Working
with Hill Holliday, the company targeted users searching for brand, competitive and product terms on mobile search engines, within GPS navigation apps and Google Map. Cost-effective lead-generation
ensued, and the company owned top results for coffee-related searches on various apps.
Credits: Credits: Company - Hill Holliday: Tammy Bondanza -SVP, Digital Media Director, Dave Bolger -SVP, Group Media Director-Communications Planning, Anna Plotnikova -Senior Search Marketing Specialist, Michael Klesseck -Search Engine Marketing Specialist, Jeff Pimentel – Search Engine Marketing Assistant, Josh Fialky –VP, Associate Media Director, Search
Everything old is new again. Kraft added granola and berries to Planters Nuts, then teamed with Zipcar to drive interest to younger consumers. Brand ambassadors distributed NUTrition samples, while
"Ticket to Adventure" stubs were placed in Zipcar cupholders, marrying product giveaways to DaringDetours.com, a mobile outreach that touted various destinations. (Those who snapped the QR tag got
a NUTrition coupon.) More than 300,000 Zipsters were reached across various social platforms, while DaringDetours.com earned 10,700+ unique visitors. That ain't peanuts.
Sometimes all you need is stark visuals. Every year, enslaved girls are trafficked to sporting events. To underscore the horrors of sexual slavery, a glass box filled with actors portraying bruised
and terrified women was trucked through the Final Four basketball crowds. Viewers were shocked, and the story ran on news organizations worldwide. A related YouTube video racked up 150,000+ hits. The
day after the provocative event, the FBI launched a sting operation, targeting and catching sex traffickers.
Credits: Worldwide Chief Creative Officer – Gaston Legorburu - SapientNitro
Executive Creative Director(s) – Bill Pauls, John McHale - SapientNitro
Associate Creative Director – Reed Coss - SapientNitro
Copywriter - Reed Coss - SapientNitro
Designer - Hadi Seyfi - SapientNitro
Senior Art Director – Josh Robinson - SapientNitro
Agency Lead – Chris Hall - SapientNitro
Production Company – Soteria Productions
Executive Producer – Kelle Ortiz
Director – Shane Ortiz
Clorox Bleach sounds old school. To reach younger demos, the brand launched a Las Vegas campaign playing on its racy reputation, while promoting Clorox's virtues. Billboards showed the brand with
provocative copy, like "I woke up in my own _____." Interactive billboards invited visitors to submit solutions, even sharing their bleachable moments on camera, proving it doesn't stay in
Vegas! The work beyond Sin City generated over 180 million impressions, with an uptick in sales. Talk about a clean slate.
Credits: Carolyn Parodi, GAD, OMD Kara Rozek, AMD, OMD Matt Hilde, Supervisor, OMD Stefanie Ryce, AMD, OMG Mara McCune, Marketing Manager, Clorox Jessica Viltman, Account Supervisor, DDB Pam Griffin, Group Manager of Media, Clorox Rita Gorenberg, PR & Social Manager, Clorox Rebecca Hines, Account Director, DDB Alli Sherman, Supervisor, Ketchum
To debut its Purrfect Bistro cat food with the help of Carmichael Lynch, Merrick Pet Care created buzz around the single insertion of a New York Times ad that mimicked the layout of a restaurant
review in the paper's Dining section, written by W."Mittens" Bloomfield. PR, social media and blogger outreach promoted the Times "review" and Mittens' website CatCritic.com. The campaign
reached 315 outlets nationwide, leading to more than 51 million consumer impressions. Purrfection.
Credits: Andrew Lapham, Sr. Engagement Strategist, Carmichael Lynch
Kendall Dole, Engagement Planner, Carmichael Lynch
Chad Kluge, Assistant Engagement Planner, Carmichael Lynch
Levi's is 140 years old, but its youth cred has been strained. To engage the "young and hungry," the brand collaborated with Flipboard to run a print campaign with partner pubs, such as Vanity
Fair and Details, via Levi's Magazine, which encouraged ecommerce, aided by art and editorial. The hipster-chic shots of Millennials were sleek and shop-worthy. A pattern emerged: a 5% increase in
revenue and a 264% increase in profit, per quarterly results.
Credits: Carrie Davis, Group Strategy Director, OMD Taylor Grimes, Global Associate Director, OMD Brian Gearhart, US Group Strategy Director, OMD Naz Riahi, Associate Director, Ignition Factory, OMD Jacqueline Thames, US Strategy Supervisor, OMD Christina Lim, US Digital Strategist, OMD Andrew Schafer, Global Account Director, Wieden + Kennedy Pam Bevilacque, Global Account Director, Wunderman
Exploring is tough; so is outdoor photography. To prove it, Olympus and Mediahub/Mullen tapped shutterbugs from partner mags, including Men's Journal, Backpacker and Outside, to promote its Tough
TG-2 iHS camera: "must-have gear" for the adventurous man. Armed with a Tough, photographers shot images of a safari, triathlon and Iceland expedition that morphed into compelling layouts.
Results: Olympus content was shared via social media over 20,000 times — and the product sold out in three months!
Credits: Gina Romani Preziosa, VP, Group Digital Media Director, Mediahub/Mullen
Jennifer Biagiotti, VP, Associate Media Director, Mediahub/Mullen
Elizabeth Fermon, Senior Digital Media Planner, Mediahub/Mullen
Leah Jaenicke, Assistant Media Planner, Mediahub/Mullen
To promote the launch of its period drama series REIGN, which covers the early years of Mary, Queen of Scots, the CW Television Network, in partnership with MerryMedia, Inc., created the "BORN TO
RULE!" campaign — an interactive and relevantly themed radio campaign that centered around a national disc jockey competition to determine the "king" or "queen" of the airwaves — by
inviting disc jockeys from 20 different markets to participate and by encouraging listener-driven voting through prize giveaways.
Credits: Merry Aronson
Jenny Neal
Petra Luna
Through a unique, multichannel radio partnership between Target and Clear Channel/iHeartRadio, Target — with the assistance of Haworth Marketing + Media — designed the "Target Exclusive
Partnership with Justin Timberlake; Part 1" campaign to encourage the in-store, CD purchase of Justin Timberlake's first recorded album in seven years while simultaneously driving the music
artist's fans to make the CD purchase at a Target store, using promotions across Clear Channel's radio stations and enticing fans with the chance to win a trip to the album's release party.
Credits: Haworth Marketing + Media:
CEO: Gary Tobey
President: Andrea Luhtanen
Media Director: Heather Kruse
Associate Media Director: Brittney Rogowski
Media Supervisor: Lauren Stuckel
Media Planner: Abby Smith
Digital Manager: Kristin Atherton
Digital Planner: Alex Bauch
In an effort to compete with Delta in the New York market and to reconnect consumers with JetBlue, JetBlue Airways, in a collaboration with Mediahub/Mullen, devised the "Hot Seats" campaign — a
one-day radio campaign that targeted New York residents. Through early-morning radio promotions and disc-jockey banters across CBS radio stations, New York residents were enticed with the opportunity
to receive 90% discounts off their next flight when the temperature reached 90 degrees.
Credits: Marty St. George, SVP, Marketing & Commercial Strategy, JetBlue Airways
Lisa Borromeo, Director, Advertising & Brand, JetBlue Airways
Elizabeth Eelman, Manager of Advertising, JetBlue Airways
Keith Lusby, SVP, Group Media Director, Mediahub/Mullen
Chris McLaughlin, VP, Associate Media Director, Mediahub/Mullen
Jade Watts, VP, Group Digital Media Director, Mediahub/Mullen
Drayton Martin, SVP, Group Account Director, Mullen
Jill Rugani, Account Director, Mullen
Tim Vaccarino, Executive Creative Director, Mullen
Dave Weist, Executive Creative Director, Mullen
Dan Madsen, Senior Art Director, Mullen
Jack Collier, Senior Copywriter, Mullen
Jay Spahr, Art Director, Mullen
Nick Olish, Copywriter, Mullen
Blitz Media used research to discover what was wrong with previous campaigns for online takeout delivery GrubHub: using passive/static media missed the target because it failed to instantaneously
deliver the ability to order right then and there. To correct the problem, Bliz designed a digitally focused strategy serving order-enabling ads, using advanced targeting (by demo, zip code, content,
social/predictive), online display advertising, and performance-based media.
Credits: Tim Davies-Group Account Director, Blitz Media
KC Cole- Director of Planning & Research, Blitz media
To launch the Rite Aid/Wellness 65+ Loyalty Program, MARC USA was able to concentrate support in 20 (out of 124 total) markets identified as having 85% of senior acquisition potential through
extensive analysis of store trading areas and existing senior customers. Doctor office messaging ran near stores receiving many prescriptions for senior health conditions. Research indicating seniors
are focused on news programming informed the decision for TV News roadblocks to run Monday-Wednesdays during the first week of each month.
Credits: MARC-USA: Lisa Flaherty-Associate Media Director, Mark Tribble-SVP, Group Account Director, Michael Johnson-Senior Account Supervisor, Lauren Loughnane-Account Executive.. Art Director – Josh Blasingame, Copywriter – Gregg Edwards CRM-Lindsey Knight
Rite Aid Corporation: John Learish, SVP-Marketing; Paul Zabroske (SR. Director-Pharmacy Marketing),
Craig Riner-VP of Marketing
Slingshot's campaign for Texas Tourism used consumer research to target distinctly different traveler segments — Gen-Xers, Boomers and Adult Millennials — with relevant messaging personalized to
their specific "passion points." So to showcase Texas to Millennials, the company partnered with AV Club and Rolling Stone magazine for creation of custom content and videos about Texas artists.
The plan is currently producing solid results, with over 4.5 million inquiries, up 2.5% from this time last year.
Credits: Chris Hawthorne - Group Media Director, Slingshot
Bethany Payne - Media Supervisor, Slingshot
Katy Goodman - Media Planner, Slingshot
Nicole Granese – VP, Insights, Slingshot
Danielle Johnson – Management Supervisor, Slingshot
Susan Levine – Executive Creative Director, Slingshot
Tony Balmer – VP, Director of Account Management, Slingshot
Kristy Ladner – VP, Digital Presence Group
Brad Smyth – Director of Texas Tourism
Tim Fennell – Deputy Director of Texas Tourism
April Bear – Advertising Coordinator, Texas Tourism
So the iPhone 5s wasn't the greatest thing since -- wait for it -- pancakes. Enter Denny's. Successfully playing off the new "golden" iPhone 5s, the company, along with Erwin Penland,
introduced "Pancake(s) … always available in golden." See what they did there? Wildly successful not only on Tumblr and Twitter, the campaign received more than 3800 mentions on Facebook, 1200
LIKES and 200 shares -- which makes the three people who liked your photo of your cat on the sofa seem REALLY lame now.
Credits: Kevin Purser - SVP Group Interactive Director Brittany Hunley - Social Strategist
Stephen Childress - Group Creative Director Rich Cutter - SVP Group Creative Director
Jeff Hoffman - SVP Group Account Director Lance Ford - Associate Creative Director - Digital
Robbie Cobb - Senior Digital Art Director
John Macaluso - Assistant Copywriter
I'm sure not a day goes by where you don't think, "How does the illegal moonshine business in Appalachia survive in the 21st century?" Well, worry no more. OMD and Discovery have brought you
behind the scenes of making hooch in America (trust us, it's better this way), including a tweet-powered moonshine distillery. Participants can win Moonshiners prize packs. Dayum! 35K mentions of
#moonshiners. Wait for it -- I'll drink to that.
Credits: Erin Hauswirth - OMD, Project Manager Ignition Factory Dina Wall - OMD, Associate Director, Digital Stephen Lieb – OMD, Digital Supervisor Seth Goren – Discovery Communications, Media Director Ashley Collins – Discovery Communications, Media Manager Ileza Dantzig – Discovery Communications, Media Planner Keith Hernandez – Buzzfeed, Sales Director Roslyn Schoenbrun – Buzzfeed, Account Manager Laura Casing – Buzzfeed, Director of Sales Planning Tia Sollecito – ePrize, VP Business Development Andrew Haarsager – Tellart, Project Manager
Drop and give me ten! Sorry. High school gym flashback. A salute to Mullen NC and CSX, sponsors of AMC's WAR HEROES WEEKEND, for a nice takeoff on this age-old mantra. Going with print, social media,
and TV. CSX commits $1 to Wounded Warrior Project® for every person who logs in and does 10 pushups. The site features celebrity endorsements and shows the proper way to do a push-up -- just nobody
who'll come do them for you.
To drive tune-in to the NFL Network beyond the Super Bowl, the channel ran a promotional spot during the game -- "Leon Sandcastle," the story of a retired football legend (Deion Sanders) who
re-enters the league in disguise -- that became a viral sensation. Over 384,000 social media comments kept Sandcastle buzzing, and NFL Network built a campaign with Sandcastle merchandise and parody
spots. Results: viewership numbers for non-Super Bowl programs, including first-round coverage of the 2013 NFL Draft, were significant.
Credits: Mark Waller CMO Jason Trautwein Executive Producer Sarah Swanson Executive Producer Anthony Isetta Senior Producer Anne Pierce Producer Rhett Nichols Producer Joseph Lovallo Producer Tor Myhren Chief Creative Officer Grey NY Frank Todaro Director Moxie Pictures
Gap created a "phantom TV Network" on Twitter to promote its first TV spots in almost five years, 48 hours before the actual TV spot aired on TV. The brand used promoted tweets and Bluefin to
replicate the way TV is bought, ultimately creating a three-screen strategy for its Fall campaign. Twitter also became the brand's only TV "network" in markets where TV was not present, such as the
U.K. and Asia.
Credits: Gap:
Tricia Nichols, Group Lead, Global Sr. Director of Consumer Engagement
Shannen Boynton, Global Director, Media and Brand Partnerships
Rachel Tipograph, Global Director, Digital and Social Media
Lauren Young, Media Planning
Mary Wyatt, Media Planning
Clayton Peters, Account Executive
Audi attempted to capitalize on the renaissance of water-cooler TV commercials in a 2:51 "Sliding Doors"-inspired ad for the TDI starring Claire Danes, which ran during the prime-time Emmys.
Before the broadcast, MediaCom worked to build buzz with pre-roll, video distribution, paid search, and PR and social outreach. There were favorable mentions everywhere -- from major entertainment
press outlets to actor Zach Braff's Twitter account -- with a total of 74 million PR impressions, and 3.2 million views on YouTube.
Credits: Adam Pincus, MediaCom, Executive Creative Director
Geoff Campbell, MediaCom, Agency Producer
Tim Perell, Process Media, Executive Producer
Kristin Goodloe, MediaCom, Managing Partner
Lauren Amster, MediaCom, Associate Account Director
Lizzy Hanna, MediaCom, Associate Digital Director
Brian Keller, MediaCom, Director National Broadcast
Nicole Rodney, MediaCom, Associate Search Director
Coca-Cola Zero's "Moment Zero" campaign celebrates real-life hockey stories that are shared by guys and their friends. The brand sourced real stories from real guys and re-created them featuring
NHL players in the starring roles in the video series. Social media seeding helped create mystery, along with a partnership with Canada's biggest sports network, TSN. Within less than a month,
Moment Zero had 1.15MM views on YouTube. Mentions of @CokeZero_CA on Twitter increased by 989%.
Shane Grant, Vice President Sparkling Beverages, Coca-Cola Canada
Mike Samoszewski, Director, Coca-Cola
Diego Moratorio, Sr. Brand Strategy and Architecture Manager, Coca-Cola Canada
Mark Ferris, Integrated Marketing Communications Manager, Coca-Cola Canada
Jennifer DelVecchio, Sr. Manager, Marketing Assets, Coca-Cola Canada
Zak Mroueh, Chief Creative Officer, Zulu Alpha Kilo
Ari Elkouby, Creative Director, Zulu Alpha Kilo
George Ault, Writer, Zulu Alpha Kilo
Carlos Garavito, Chief Creative Officer, Elvis Communications
Chris Obergfel, Associate Creative Director, Dare
Beth MacGibbon, Account Supervisor, Dare
Chris Campaner, Social Content Strategist, Dare
Petra Moy, Director of Connection Planning, UM Canada
Chris Hughes, Manager of Content Creation, UM Canada
Nathalie Cook, VP Sales, TSN
Debbie Kilfoyle, Senior Manager, TSN Brand Partnerships
Zulu Alpha Kilo, Creative Agency
UM Canada, Media Agency of record for Coca-Cola
Dare & Elvis Communications, Digital/Social Agency
An effort for Foot Locker helped validate the retailer's "approved" status with sneaker-obsessed young adults. On ESPN, "minimercials" featured a sportscaster checking out the approved
merchandise at the store. A music host from BET took three audience members backstage for a makeover, then revealed them on TV as having the "approved" look. A "Vibe" webisode was narrated by
famed NBA player Kevin Love. Facebook fans were invited to post their best look and Love picked his "K Love Approved" favorite.
Credits: Andrea Montano, Account Director, PHD Ji Kim, Strategy Director, PHD Shannon Wilcox, Associate Director Digital Investment, PHD Beth Kahn, Strategist, PHD Ben Gold, Digital Investor, PHD (FOR CHAMPS) Samantha Kayne, Digital Investor, PHD (For FOOT LOCKER) Seth Glosman, Group Director Broadcast, PHD Thuy Nguyen, Associate Director Broadcast, PHD Jessica Mutterperl, Broadcast Supervisor, PHD Matthew Pares, Broadcast Negotiator, PHD Janelle Van Wonderen, Account Director, BBDO Nick Robbins, Account Executive, BBDO Chris Beresford-Hill, Creative Director, BBDO Alex Martineau, Art Director, BBDO Tom Mandel, Copywriter, BBDO Francine Feder, VP, Integrated Brand Marketing, Foot Locker Matthew Schade, Director of Brand Connections, Foot Locker Bobby Krauss, Manager, Brand Connections & New Media, Foot Locker Matt McNichol, Manager, Digital Marketing & New Media, Foot Locker Jed Berger, Vice President Brand Marketing, Foot Locker Stacy Cunningham, Chief Marketing Officer, Foot Locker
Subway hooked the elusive teen audience with a show about a topic they could relate to: their first job. The scripted digital comedy "The 4 to 9ers" is about the pains and passions of kids who
work after the bell rings. The show aired on Hulu as a "Spotlight Series" and garnered 12 million views, equivalent to a 12.0 A18-49 rating, translating to a $500 million+ media value. The effort
extended across YouTube, Facebook, Twitter, and Instagram. *Note: MediaCom also submitted an entry for this topic. Perhaps they can be co-winners?
Credits: Tony Pace- Subway, Chief Marketing Officer Ted Wirth- Subway, VP Creative Services Karie Ford- Subway, VP Media Services Caitlin Burke- Subway, Sr.Marketing Manager, Media & Branded Entertainment Stuart McLean- Content & Co, CEO Peter Isacksen- Content & Co, Executive Producer Chad Caufield- MMB, Managing Partner Chuck Shaw-MediaCom, Managing Partner


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The motoring watch has long been a symbol of masculine derring-do and a love of machinery. Here are six modern timepieces that still capture the exhaust smell and sound of engines running wide open on a ribbon of tarmac.
Read More
Gentlemen, start your chronographs
Lap Timers: Six Great Motoring Watches
Read More
Classic cars, Champagne and yachts
Photo Essay: 2014 Monaco Grand Prix Historique
The Historic Grand Prix is one of the most important historic track events of the year, and it's easy to see why: throughout the weekend, classic cars of all sorts drive the circuit in downtown Monaco, drivers mingle in their race suits, mechanics tinker, car nuts scoop their tongues off the ground and tall women glide by in cocktail dresses and heels.

subset: commoncrawl


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Items In Cart
Total $0.00
- 7-Keto
- Acai
- Acidophilus
- Amino Acids
- Antioxidants
- Astaxanthin
- B Vitamins
- Bone Formulas
- C Vitamins
- Calcium
- Carnitine
- Chia Seeds
- Chlorella
- Coconut Oil
- Coenzyme Q10
- Collagen
- Colostrum
- Cranberry
- Creatine
- D Vitamins
- Enzymes
- Epicor
- Fiber
- Fish Oil
- Glucosamine
- Homeopathy
- Hyaluronic Acid
- Krill Oil
- Meal Replacements
- Multiminerals
- Multivitamins
- Mushrooms
- Omega 3-6-9
- Probiotics
- Propolis
- Pycnogenol
- Red Yeast Rice
- 21st Century Health
- California Gold Nutrition
- Carlson Labs
- Country Life
- Doctor's Best
- Enzymatic Therapy
- Enzymedica
- Garden of Life
- Healthy Origins
- iHerb Brands
- Jarrow Formulas
- Life Extension
- Madre Labs
- California Extracts
- Doctor's Best
- Eclectic Institute
- Frontier Natural Products
- Himalaya Herbals
- Jarrow Formulas
- Life Extension
- Aromatherapy Oils
- Bath & Shower
- Beauty Formulas
- Collagen Type I & III
- Conditioner
- Cosmetics, Makeup
- Creams, Lotions & Serums
- Deodorant
- Facial Care
- Gift Bags, Travel Kits
- Hair & Scalp
- Hair Coloring
- Hair, Nail & Skin
- Hand Sanitizer
- Lip Care
- Lip Stick, Gloss, Liner
- Madre Labs, Bath & Beauty
- Massage Oil
- Men's Personal Care
- Mouthwash
- Neem Oil
- Oral, Dental Care
- Personal Hygiene
- Shampoo
- Shaving
- Silica (Silicon)
- Skin Health
- Acure Organics
- Alba Botanica
- AnneMarie Borlind
- Aubrey Organics
- Avalon Organics
- Aveeno
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- Acure Organics
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- AnneMarie Borlind
- Aubrey Organics
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Customer Reviews
Love lost.
1 person found the following review helpful
Posted by Reviewer2505428 on Jan 05, 2013
Purchased at iHerb
Aubrey Organics lotions and conditioners are no longer the same and I do not like the change. I would rather have paid more for the original ingredients. It's heartbreaking to have my favorite products no longer the same.
NOT my Aubrey!! SO disappointed!
2 people found the following review helpful
Posted by Reviewer2236265 on Jul 05, 2012
Purchased at iHerb
I popped on here to review the product that I've used for years and since many companies are are changing formulas and using cheaper, lower quality ingredients I looked at the current ingredients on this product - completely different! The base used to be a coconut fatty acid cream and there was no alcohol or alcohol derivatives. Now the first ingredient is cetyl alcohol. The base is alcohol and glycerin and a bunch of derivatives thereof. I specifically bought this cream because of the fact it did not have forms of alcohol (which smooth, but then dry and irritate my skin) and because of the quality ingredients it had. I'm very disappointed in Aubrey and will have to look for another product when my stash of the old formula runs out. Gee, why didn't they just raise the price! In fact, it looks like they did on top of changing the formula. Shame!
Posted by 5195860856804150168 on Jul 06, 2012
Purchased at iHerb
Love it
Posted by Reviewer2871080 on Oct 13, 2012
Purchased at iHerb
This moisturizer is just perfect for my face. I used to have horribly dry, itchy, flaky skin and this cream took it all away. I now enjoy wonderfully soft, supple, radiant face skin because of it. Couldn't be happier.
so good
Posted by Reviewer1878537 on Jan 16, 2012
Purchased at iHerb
out of all rosa mosqueta products this is the best. it makes the skin so soft and glowy and it is just right for my skin, and I might say, any type of skin. It's also huge so I will probably have it for a long time. I highly recommend this cream with the cleanser of the same type.


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Mission Mongolia
The 2009 Land Rover G4 Challenge reconnaissance trek.
By October 20, 2008 / Photos by Jonathan Elfalan & Neil Emmerson
The serenity of a breathtaking sky is spoiled, thanks to the drone of the Saab 340B turboprop engine, beating against my eardrum as if it's a snare. Laziness trumps discomfort, though, as I continue to endure what was once a pleasant cabin seat on the ground it's close to the exit, is aisle-access friendly and has a nice window view. Adding to hardships is the broken plastic fork I hold in hand after an attempt to pierce a piece of pre-cooked lunch meat, cryogenically preserved by the onboard icebox. I suppose the icy tomato wedge should have offered a clue.
We're now just minutes away from landing at Dalanzadgag airport some 325 miles outside Ulaanbaatar, the capital city of Mongolia, which will serve as the starting point to an over 370-mile-long trek across the Gobi Desert. Our mission is to accompany a group of ace off-road specialists in mapping out what is to become just a section of the final stage for an international competition Land Rover calls its G4 Challenge clearly, LR is in desperate need of my assistance to pull this off.
The Challenge
This is the third running of Land Rover's "Global 4x4" Challenge, the first taking place back in 2003 in Moab, Utah; the second, three years later across the countries of Thailand, Laos, Brazil and Bolivia; and now 2009 looks to explore the enchanting expanses of Mongolia. Eighteen participating nations draw competitors from all walks of life the U.S. entrants range from attorney to sports medicine physician (as well as a hyperbaric technician and glass blower) and are whittled down from an initial group of around 10 male and 10 female competitors to just two co-ed teams of two. These two teams then travel to the U.K. for the international selections where one man and woman are picked to square off against 17 other pairs of competitors from all over the globe in an extremely comprehensive, four-week-long, off-road Olympics.
Each contest differs from the next depending on what the terrain provides in terms of competition. This is one of the reasons Mongolia was selected as it offers extremely diverse climate and terrain within relatively short distances, which allows for more diversity in points-earning activities.
The Challenge focuses on off-road driving and navigation as the core skills, or the ability to get from point "A" to "B," and then to "C," "D" and "E" in a given amount of time. And given the unpredictable nature of the competition, there are few better ways to get to such places quickly and efficiently than in a Land Rover.
The Vehicles
For the actual G4 Challenge finals taking place in the spring of 2009, competitors will be driving Land Rover LR3s (Discovery 3s) of the turbocharged-diesel variety, making 190 bhp from a 2.7-liter V-6, but with 325 lb.-ft. of torque on tap at 1900 rpm. Two of these highly capable mid-level Rovers joined our convoy of eight, which also included two turbodiesel LR2s (Freelander 2), and four virtually unstoppable Defender 110s.
All eight Land Rovers underwent the G4 treatment, which includes a lot of the optional equipment you can get directly from the factory like the roof-mounted rack, electric winch and snorkel air intake, as well as a couple extra custom items out of respect of Murphy's Law. The LR2s, for example, had custom-made belly plates to protect their sumps due to their suspensions' offering inherently less ground clearance than the others.
Our small journalist group rotated between pairs of posh LR2s and LR3s replete with seat heaters and iPod-enabled stereos for the majority of the trek, though we also had our taste of the exceptionally cool but comparatively crude ride of the body-on-frame Defenders.
These diesel variants, not currently offered in the U.S., were perfect for the mission at hand with torque being of utmost importance in crossing a lot of the local terrain, as was fuel efficiency (the LR3 and LR2 get a combined mpg of 27.2 and 33.2, respectively) since there were as many Chevron stations as there were Mega Malls in the area.


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First man charged for setting one of multiple fires that raced through 20,000 acres of San Diego brush land
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Virgin approaches Featherstone for Heathrow rendezvous - images
Featherstone Associates has released these images of concept design proposals for a new £10 million building at London's Heathrow airport.Virgin Atlantic Airways appointed the architect earlier this year to work up ideas for the building - an 'upper class' check-in terminal. According to the architect, the new building would be accessed via a dramatic car ramp, and offer 'speed and efficiency to the passengers passing through its spectacular new domed entrance hall'. Heathrow has hit the headlines a number of times in recent weeks. D5 Architects and world-famous balloonist Per Lindstrand's blow-up roof for the airport's bus and coach station was inflated this week ( D5 Inflates Vast Roof for Heathrow).In addition, Frederick Gibberd's Terminal 2 building now faces demolition in a plan to transform the airport in time for the 2012 Olympics ( Frank Gibberd's Heathrow Terminal Faces Demolition).by Rob Sharp
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Five good reasons to sell your home during the holidays Contrary to popular belief, buyers shop for homes all year round, including the holiday season. In fact, sellers who put their homes on the market during the holiday season (roughly between November and January) may have an advantage because there are fewer houses on the market so there's less competition. There are several other reasons to consider putting your home on the market during the holidays:
1. Many home buyers have extra time off during the holiday season so they have more time to look for their new home.
2. Because of the limited supply of homes for sale, sellers may be able to receive a higher purchase offer than expected.
3. Buyers looking for homes during the holidays are usually highly motivated to buy before the end of the year so they can get extra itemized income-tax deductions for mortgage loan fees, interest and pro-rated property taxes.
4. Festive lights and holiday decorations can help a home "show better."
5. Because January is traditionally the month for transfers, having a home on the market at the end of the year can capture the transferees who may not be able to wait until the Spring to buy a home.
I understand that you may be in the information gathering stage and may not be ready to open up about who you are or your real estate needs at this time. If you are not comfortable providing all your contact information that is perfectly okay. Just enter your e-mail address so I can send you the material you requested. I will need a just first name in the name field. Please be assured that your privacy will be kept sacred and your information will never be shared with any third parties.
ContactUs Think Lynn Wilber when buying or selling in SW Florida !!! Downing-Frye Realty, Inc. is a Florida licensed real estate brokerage


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Recently we caught up with Ben Lerner, Co-founder and CEO at DataNitro. During our interview, Ben introduces us to DataNitro while sharing advice abut the business plan process and applying to an accelerator program. DataNitro is a graduate of the Y Combinator accelerator program.
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November 25, 2014
SHELBYVILLE, Tenn. (AP) -- Tennessee walking horse groups continue to clash with U.S. Agriculture Department inspectors this week as the industry's premier event takes place in Shelbyville.
The Tennessean reports that frequently during the Celebration, USDA inspectors have issued citations where independent inspectors and an independent veterinarian found no signs of soring. Soring is the illegal practice of causing injuries to a horse's legs or hooves to exaggerate the high-stepping gait that wins prizes.
On Monday night, USDA inspectors cited Winky Groover, a trainer who recently appeared in newspaper and television reports explaining what's being done to clean up walking horse shows.
Groover disputed the UDSA's finding.
Inspectors are under pressure to put an end to soring after a graphic undercover video released in May showed horses being beaten and sored with chemicals.
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Savannah's transforming horticultural destination, the Coastal Georgia Botanical Gardens at the Historic Bamboo Farm is 51 acres of historic plants, ornamental gardens, lakes, early 20th-century buildings and modern pick-your-own berry fields. Once a USDA plant introduction station, today we are becoming a complete botanical garden: a horticultural showplace for residents and visitors to Georgia's Coastal Empire and the South Carolina Lowcountry.
Join us on Facebook.
Read our Garden Blog
View more photos at Pinterest
Quick LinksPet Policy Update
Beginning November 1, 2014, pets are not permitted at CGBG. Certified assistance animals are permitted.Courses and Workshops
Our Fall Semester of classes and workshops begins in September and continues through December, culminating with a Citrus-Tasting Social.Upcoming Special Events
Find out which special events are upcoming in the rest of 2014 and early 2015! "December Nights & Holiday Lights" kicks off the day after Thanksgiving.Become a Member
Join the non-profit support group "Friends of the Coastal Gardens".Volunteer!
From working in the gardens or small carpentry jobs, to helping with administrative tasks or event planning, we can use your help.
Calendar at a Glance:
- December Nights & Holiday Lights
Opening Weekend!
Friday, November 28
Saturday, November 29
Sunday, November 30
6 to 9 pm each night
- "Plump Up the Wreath" Workshop
Wednesday, December 3
1:30 to 4 pm
A few spaces remain!
Pre-registration REQUIRED
- December Nights & Holiday Lights Thursday, December 4
Friday, December 5
Saturday, December 6
Sunday, December 7
6 to 9 pm each night
- Citrus-Tasting Social
Saturday, December 13
10 am to 12 noon


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Photos and Description of this 2 bedroom holiday chalet in Tendon - 'Waterfall log cabin'
At the edge of the forest, let's enter in the spirit of the woods
We did our best to provide you the most comfortable stay.
A green setting with a nice little waterfall.
Located by the woods but easy to reach via the road 11 (called "The Green Road").
Down the road, you have a traditional little farm with the French organic label "AB".
You'll live in a one floor structure with a 30 m² patio.
Unusual architecture of handmade logs with a plant roof. The inside perfectly matches with the construction style.
Comfortable living place with four picture windows offering a great view on the local scenery.
Chalet fully equipped (see more below).
Four high quality beds locally made set in three rooms. A double bed big size 140 x 210 in the first bedroom, two single beds 90 x 190 in the second bedroom and a sofa bed 135 x 190 in the living room.
A baby set on demand: folded bed, baby chair and a little bathtub.
A bathroom / WC with basin and wide walk-in shower. High-end faucet, hairdryer and heated towel rail.
Wifi - free and unlimited.
Mobile network coverage, compatibility 3G.
The central heating is a pellet stove providing heat and pleasant view of a wood fire with the convenience of electronic programming.
Complete service charges included (water, electricity, gaz and heat), supply of bed linen, bathroom linen, ecological cleaning products and toilet paper.
Welcome basket with local products.
Environmental approach, as rational as possible minimizing the impact on nature with:
A use of building materials environmentally friendly.
Energy consumption minimized applying the rules of the passive house, the use of a class A appliances and lighting system of last generation.
A waste water treatment place without energy consumption.
- Suitability:
- children welcome
- pets not allowed
- smoking allowed
About Mrs and Mr Sylvie & Hervé Claudon
We come from the area and want to develop, share and preserve our heritage in educating tourists about its fragility.
Mrs and Mr Sylvie & Hervé Claudon purchased this chalet in 2012
Why Mrs and Mr Sylvie & Hervé Claudon chose Tendon
We created this chalet in a cabin style to provide a change of scenery and a break up for holidaymakers.
Create an environmental friendly home to initiate the approach of the sustainable development.
What makes this chalet unique
A remote site, easy access, safe, in harmony with nature.
A pleasant patio, a comfortable living room with permanent contact with nature through its picture windows, a cozy inside... everything for a pleasant stay whatever the season.


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Get the Best Priced Ford Focus Belts
- Fast Shipping
- 30-Day Money-Back Guarantee
- Lowest Prices
Ford Focus Replacement Belts Information
The Ford Focus is one of the most popular cars on the market today and it has been in continuous production since 1998. This compact car is particularly popular in the United States where it is manufactured. The Ford Focus would not get out of the driveway or garage without working belts. Most cars today like the Focus have two main belts that run major systems in the car. These two belts are the serpentine belt and the timing belt.
The serpentine belt gets its name by winding around several pulleys in the engine that provides power to different systems. This belt powers the cooling system, windshield wipers, steering, and even the alternator. The timing belt regulates the opening of the engine valves as required by the engine specifications. The timing belt makes the engine work and the serpentine belt helps most other systems. Replacement belts are available at PartsGeek.com.
They are available for the following Ford Focus years: 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 11, 10, 09, 08, 07, 06, 05, 04, 03, 02, 01, 00. This part is also sometimes called Ford Focus Multi Rib Belt. We stock belts parts for most Ford models including F150, Ranger, Explorer, F250 Super Duty, Mustang, Taurus, F350 Super Duty, Expedition, F250, Escape, Escort, F350, Windstar, Crown Victoria, Explorer Sport Trac, Excursion, Contour, E350 Econoline, Bronco, E250 Econoline, E150 Econoline, Thunderbird, Freestar, Fusion, Freestyle, F450 Super Duty, Probe, Edge, E350 Econoline Club Wagon, Aerostar, E150 Econoline Club Wagon, E150, E350 Super Duty, Five Hundred, Aspire, F Super Duty, E450 Econoline Super Duty, Econoline Super Duty, Tempo and E250.
We stock these Belts brands for the Ford Focus: Dayco, Gates and AC Delco.
The order arrive FAST and everything was shipped in the one package. The price was competitive with others and your inventory is impressive. I will buy from the Geeks again.
The part came so fast that they must have a warehouse in my city! My only, and it's a small one at best, complaint is that they must only have one size box. An oil filter for my 68 Benz came in a box you could have fit a steering wheel in.


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A Family Circle
Phil Hyman
I am a husband, a father of four children, and a grandfather to 9 wonderful grandchildren. I love to get my family together throughout the year for cookouts and fun family times. I enjoy traveling across the country and seeing and photographing many of our country's most spectacular views! I started our business over 30 years ago and it has been my passion to capture timeless portraits of children and families. I have been blessed to get the opportunity watch so many families get married, have children, and even grandchildren. Phil Hyman Portraiture is my dream turned into reality and I love every part of what I do.
Alex and Becky Hyman
Many of our clients have watched us go from dating, getting engaged, and now married. We got married in 2000 and have loved every minute of our life together. In 2008, God blessed us with a baby boy. We have learned so much from our son. He is full of energy and so curious about everything in life. Two and half years later, our baby girl came along and now we are learning everyday just how different she is compared to her brother. We just love being together as a family and exploring life every chance we get. Alex grew up in our business learning and photographing alongside his dad. He thoroughly enjoys capturing special moments in the lives of our clients. Its so much fun to interact with our clients and help them create artwork of their children and family that they have envisioned. We are so blessed to meet many families and have them become part of our Phil Hyman Family.


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MacDropUpdate is an automatic updater for Mac OS X that can automatically download, install and update your Dropbox to the latest forum build of Dropbox. If you are experiencing issues getting MacDropUpdate to run, please see this blog post for instructions on how to resolve these issues.
What's New
Version 2.1.1:
- Critical bug fix that responds to change's in Dropbox's site layout to ensure continued functionality.
- Mac OS X 10.6 or later
- Intel 64, Intel 32, PPC 32
- Dropbox account
- Growl is recommended, though not required.
Similar SoftwareOpen Comparison
Suggest Other Similar Software


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Berry counts herself an early supporter of the presidential candidate. Plus: Rachel Bilson, Iman and more
Credit: Kevin Mazur/WireImage
Published: Wednesday Apr 25, 2007 | 05:00 PM EDT
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Sheryl Crow displays a rosy attitude along with Sir Elton John and Elizabeth Hurley at the Breast Cancer Research Foundation's Hot Pink Party. Crow, who performed 10 songs at the bash, proudly told the crowd of beating breast cancer, "Last Sunday was a year from my last radiation treatment – breasts intact!"
Copyright © 2014 Time Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited.


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12 Salads That Don't Suck in Dallas
By foodbitch
Your Baseball Season Guide to Pre- and Post-Game Eats...
By Lauren Drewes Daniels
The Cheap Bastard Guide to Dallas
By Alice Laussade
The 9 Best Tex-Mex Restaurants in Dallas
By City of Ate
Patio Drunk: Ten Of Dallas' Best Patios
By Scott Reitz
Six New Brunch Spots For Your Weekend Recovery
By Lauren Drewes Daniels
Needed: Guy Fieri Punching Boot at the Farmers' Market
By Alice Laussade
The hostess headed the parade of women through the restaurant to the corner table, a string of groomed, polished (need I say blonde?) trophies trying to preserve their prize, their cheekbones high, their skin tanned and tight, their outfits as unnaturally stylized and contrived as only couture can be. One's a vision in faux leopard, from flowing scarf to high heels, another balances a black matador hat on a shiny chignon, and another is roped entirely in chain mail Chanel--she jingled seasonally as she walked.
They used to be one of our main exports, but you don't see women like this in Dallas anymore--I felt nearly nostalgic at the sight. Sartorially, Dallas has gotten a little less idiosyncratic. People are getting so damned tasteful--appearance is so much less about decoration--and this burnished and blepharoplastied bunch clashed with the thigh-high Lycra style that was seated at most of the tables. Chic is not just about big hair anymore--it's about hard bodies, too. It's hard to imagine that these women ever sweated it out on a Stairmaster--I mean why perspire when you have a perfectly good plastic surgeon, for God's sake? But even though their fitness was mostly financial, they still had the style sense to see and be seen in the latest, coolest place in town. Fashion, not fitness, impelled them to schedule a lunch at Larry's place, NorthSouth.
Larry North, of course, is more than a fitness trainer, more than the owner of a successful chain of gyms, more even than a personality. He's as close to a celebrity as Dallas ever produces, and he's become a phenomenon, which we produce more of. The Northing of Dallas has been thorough; there are more North Total Fitness Centers than drive-through banks, there's a North plate on the menu of practically every restaurant in town, and recently his food philosophy has even infiltrated the common man's land of convenience stores with "Larry North's Better Choices," a selection of low-fat fast food, sure to be a big hit with the after-school set and whoever else eats meals from 7-Eleven. It's almost too easy to take a shot at Larry North--you can't miss a target this big and obvious. Like Susan Powter's before him, Larry's message sounds evangelical. It's a tone we respond to especially brainlessly in Dallas, a city of mega-churches, the buckle of the Bible belt. Larry wants to see that belt taken in a few notches.
Larry's latest pulpit--now that he's got a TV show, a couple of books, and radio talk shows spreading his word--is NorthSouth, the 7,200-square-foot restaurant in the space formerly occupied by everything else in the Quadrangle. (This has to be the largest restaurant without brewing equipment in the city.) But Larry's disciples are legion and lunch (with the ladies) nearly filled the place, while a weekend dinner reservation request brought the Star Canyonesque response, "You can come at six or ten." The place is pleasantly warm-looking and steers clear of any spa-like references in its decor. It's simple in a nineties Tuscan, not eighties minimalist, way, and though this look is firmly dated, it does promise ease and comfort. Just remember, though, that this is the restaurant of a man who recommends that you purchase bulk frozen, boneless chicken breasts and grill them all, so that when you're hungry for a little something, you can just gnaw on a chicken breast. (Are we really ready to accept boneless chicken as a viable replacement for Doritos?)
The name, reminiscent of gray and blue to Civil War buffs, has to do with the war on fat, which is referred to in Larry's newspeak as the "North program," and is a kind of un-philosophy that loftily refuses to prescribe and instead can be summed up as "making choices." Here are the choices at NorthSouth: You can be "body conscious" and order your food "North," that is, low-fat, or you can order it indulgently "South," the traditional way. See, Larry doesn't want to tell you to eat the North way, he just wants you to want to eat the North way. The menu says, in a philosophical essay printed on its cover, that "Larry doesn't care what you choose to eat; he just wants you to know what you are eating." There's a whole chapter in Larry's new book about how to be assertive about ordering low-fat food in restaurants. His menu is meant to simplify things for low-fat eaters and to prove that low-fat cooking doesn't have to sacrifice flavor. (Of course, the exact opposite can be easily and more cheaply proven simply by comparing a baked tostado with a fried one.) But the menu's subtext is a mom-worthy guilt trip for "carefree" diners, who "feel like splurging," who aren't "body conscious." Like me. Not that I don't work out. Like everyone else, I go to the Larry's place nearest me. However, I don't consider eating a form of discipline.
"You want me to take that 'North'?" our waiter asked when I ordered the turkey meatloaf.
"What does that mean, exactly?" I wanted to know.
"Oh, I don't know, they take the fat out, make the mashed potatoes with Butter Buds..." Never mind. Spare us the sordid specifics.