text:
he grew a beard
devin gardner
Dear Diary Feels Like Football Season
There are five…SIX principle benchmarks of a quarterback. The secret is surprise, surprise and fear, fear and a fanatical devotion to protection… [Fuller]
Diarist of the Week MCalibur was bumped this morning. Scroll, or continue. Some Meta things to get into first.
East Coast Trip. The New York and Philly alumni associations have invited Brian to come do his spiel. Details:
- Monday, 8/18: New York, New York (We're in New York!) Brian will be at Professor Thom's on 2nd Ave between 13th & 14th, 7pm to 8:30, for their annual kickoff event, along with Paul Myerberg of USA Today. There's a thread up to put your questions in, and for any other signup details.
- Tuesday, 8/19: Philadelphia, PA. 6:30 to 9pm at the Fox and Hound on 15th and Spruce with the Philly alumni association. Thread for questions. They have tickets on sale and details here. Hot appetizers provided.
Yes Brian will have a stack of HTTVs there. About that…
Check your mailbox right now. The bulk of the Kickstarter books should arrive today. These were supposed to go direct from the printer two weeks ago; instead they arrived a week ago in Ann Arbor, whence we got them to a mailing house and out as quickly as possible.
The t-shirt orders and signed books are coming. The books are now on sale. If you haven't gotten one yet, a reminder that book sponsor Draft Kings is still offering a free copy for a $15 deposit—that's the least expensive method of acquisition. If that's not your bag, "pre-sale" has moved to "on sale" on the MGoStore. It also comes in digital. And if you know any Penn State fans, we made a version for them too (digital edition).
Ticket Center. We're shopping for a new ticket vendor where MGoBloggers will be able to exchange with each other for free and find better deals on tix, since this year's secondary market will be pretty alive this year. If you have preferences (not Stubhub—they haven't offered) let them be known in the comments; number one priority is what you'll want to use.
The Venn of Brandon. This by 4roses is a Venn of Brandon's responsibilities:
Do you need the entire key? I'm kind of confused on the methodology; I think the idea is the circle is whether it's a priority for the AD? Are we placing different ideas here, so like Slippery Rock is B3? How do we separate complaints about marketing in general from being bad at it?
[After the jump: recruiting's secret sauce, hoops practice, Darboh's arms, and political things]
Media Day Presser 8-10-14: Doug Nussmeier
Not to compare it to last year, but what is a Doug Nussmeier offense? What is this offense going to look like?
"We want to play physical. We want to establish an identity as a physical and explosive offense."
How have the guys embraced that?
"I feel really good about the way that our guys have worked. The players have worked extremely hard, had a good summer with Coach Wellman and come to camp, like I said, really focused. They've had a good first week."
How important is it to figure out who you are on the offensive line and let them gel? [Note: that's my best guess as to the question. The audio was garbled.]
"Obviously the sooner you can answer that question the better off you're going to be. It's not just the verbal communication but it's also the nonverbal communication that goes on there. It's something that we're working on. We're looking at a couple different scenarios and combinations right now and we'll settle on that soon."
Is there pressure or excitement or both?
"You know, it's all how you look at it. There's always excitement and pressure's what you put on yourself. For me, the expectation at Michigan is extremely high and that's the way we want it. That's why you coach at Michigan, that's why you play at Michigan. You embrace it. There's a lot of guys that have played in this program and coached in this program before that have set a standard and you want to be part of that and that's why it's a special place."
The offensive line had its struggles last year and yet lost two NFL Draft picks. How can this line be better even without that group?
"Well, we're really excited about the group we have—young players and they're growing everyday with different things. They're trying to focus in on certain things that we do every week so that they can really get good and, as you say, get better with repetition and so hopefully each week we'll get better and better."
Are you starting to see guys blossom because of the opportunity?
"I think Coach [Hoke] has said it many times, we've created some really good competition on our team. We're getting better and deeper as far as creating competition at different position and we're moving guys around to create competition, so you'd think that competition brings out the best in every player."
Coach Hoke said today that Drake Johnson and De'Veon [Smith] are kind of a cut above the other running backs. What set them apart, those two in particular?
"Well, first thing when you talk about De'Veon is you talk about how physical of a player he is. He's a tough, tough guy and really day in and day out he's a guy that puts on his hard hat and brings his lunch pail. To me that's the thing that's stood out the most about him. Drake looks really explosive coming off the injury from last year, did a great job with rehab. Schmidty [Paul Schimdt, Head Trainer] and his staff and Aaron [Wellman] this summer, they've done a great job of getting him ready to go. And Derrick Green's done some really good things. Justice does some good things also. There's a group of guys there and we're really looking for somebody to separate themselves from the group."
Brady [Hoke] said he wants toughness to be the identity of this team. For an offense what does that mean?
"Talk about being physical, being physical at the line of scrimmage. That's across the board. Our wideouts are going to be be physical players. We're going to demand that from everybody on the offense."
[After THE JUMP: offensive installation, Devin Gardner, and Jabrill Peppers?]
Unverified Voracity Is Wearing Grandpa's Jacket
Pelini forever. The day that Bo Pelini ceases being a Big Ten coach is going to be a sad one.
He screams like a lunatic, he makes jokes about his cat, he wears… that… and looks like he believes the camera is taking a piece of his soul with it. Joke's on you, camera! Ain't got no soul, he thinks. Oh and his offense is kind of a looney tunes spread triple option thing that is both modern and very Nebraska. I only wish he was still in our football conference.
Always the best thing out of media days. Mike Spath's anonymous chatter articles are quality as always and the defense one is free. An opponent on the tao of Countess:
"I thought Blake Countess was tough to play against. He's not real physical but he's one of those guys that knows what he does well and what he doesn't. And he sort of lulled us to sleep. We kept thinking that we could go at him and I think that's what he wanted because he stepped in front of two balls, picked one, and we didn't throw at him very much after that."
Countess had INTs against Minnesota, Iowa, and OSU last year, FWIW. The offense is paywalled, but I have to quote this bit:
"They were one of those teams that were tough to prepare for and not tough at the same time because they did so many different things. We had a lot of guys watching a lot more film the week before because they could run 75 different plays in the same game, but I think what stood out was that they didn't have an identity and they never had go-to plays so if you just played sound, technique-strong football, you were OK."
And that had a lot to do with Michigan's ups and downs. OSU did not play anything approximating sound football in their secondary last year and Michigan ate them up; Iowa is nothing but sound cover two and Michigan could do nothing.
The overall theme of that latter one is that opposing teams have a hell of a lot of respect for Devin Gardner since he did not die last year.
You could knock me down with a feather right now. Shock and alarm at unexpected news:
"Going in (to camp, there will be competition between Devin Gardner and Shane Morris)," Hoke said during his appearance on "Numbers Never Lie." "We've got great competition. (But) if we opened the season today, Devin would start for the Wolverines."
I will personally fight anyone* who sends me an email about whether Morris should start.
*[Offer not valid unless you are Ellen Degeneres.]
Ready to go. Ondre Pipkins is cleared and even more importantly, is apparently fit.
"He's done a nice job, he's made a lot of progress and he's passed the conditioning test and all those things," Michigan coach Brady Hoke said this week. "We'll probably be smart with him as we move forward, you know, especially on two-a-days.
"We'll (watch his) reps and those things. But he's cleared and ready to go."
Figuratively and literally massive for the defense. Article notes that Willie Henry is slated to compete with Pipkins at nose, but I'm hoping they figure out that they can start both those guys. We'll see.
'96 Colorado. I missed this game; remember sitting in a car listening to the end of it just terrified about the Hail Mary.
Well, no. No we do not. Hoke on the opener:
Brady Hoke says he gets some grief from alumni about having App State on the schedule. No one wants to see those highlights, he says
— Nick Baumgardner (@nickbaumgardner) July 31, 2014
He didn't do it.
LEMON UPDATE. Aw man I am going to have to find like a video crew and a roaring fireplace.
Junior linebacker Joe Bolden was named the 2014 Meyer Morton Award winner. The Morton Award is given to the player who "shows the greatest development and most promise as a result of the annual spring practice."
Jarrod Wilson and Chris Wormley also pulled in awards.
The plan. After experimenting with Graham Glasgow at tackle it seems like Michigan is going to leave him at center:
When fall camp opens Sunday, though, Hoke says Glasgow -- who is suspended for the season-opener against Appalachian State due to an offseason drunken driving arrest -- will begin where he ended last year. At center, and likely with the first team.
"I would say he could (be with the starters at center) early in camp but then you've got to develop others," Hoke said this week at Big Ten media days in Chicago. "This is why, when you make decisions that don't help the team, you find out how you hurt the team."
If Glasgow does move that says more about Ben Braden than anyone else. That is an outcome I don't want to see, as that would be a major strike against a player who was hyped up as a physical marvel by many people a year ago.
It also sounds like the current plan is to leave Cole at left tackle for this year to provide a backup there. Tuley-Tillman and Fox are both likely to need another year before putting them on the field would be anything other than a major problem.
The rehab. Ondre Pipkins is cleared to practice at the start of fall camp
It could be worse, everyone! Man, Illinois fans are grasping at straws:
Tim Beckman came into this morning's press conference after a long bowl game-less winter and a 4-8 season record with only one conference win. But something was noticeably different about his speech this time. He finally seemed comfortable and confident at the podium.
… he hardly pauses or stumbles for the right words. His "uhs" and "ums" are fewer and farther between than in the past. He came off as a true leader and respectable speaker.
Well, I know that our coach starts every sentence with "well" and is not exactly Steve Spurrier. But there's going to be a post this year on an Illinois blog that says "we may have lost by sixty points but it seems like Tim Beckmann's dressing himself these days, so things are really coming along for us."
Unfortunate for Northwestern. Projected starting corner Daniel Jones is forced to retire thanks to injuries. Corner being the Wildcats' achilles heel since it ceased being "the whole team," that bodes unwell for the Wildcats and better for Michigan. Jones was lost for the year in the opener, so this is more Northwestern not getting that guy back than anything else.
The Daily makes the Daily show. You gotta put it in your click hole, nerds.
The most correct thing. This isn't relevant to anything but it is the most correct thing that's ever been said:
I spent five days in Las Vegas by myself earlier this month. If that sounds like your idea of paradise, let me stop you right there, because you're wrong. Even though I know nothing about you, I'm fairly certain that five days alone in Vegas is enough to make anybody rethink their life. Five days in Vegas with friends or family is still probably four days too many, but being alone in Vegas is like finding out halfway through a party that you were invited by mistake. Everyone is having the time of their lives around you, and even though you were excited when you arrived, you're just off to the side wondering what you're doing there.
As someone who spent a week in Vegas by myself*, this is so accurate. I eventually just spent the money for wifi (this was back when wifi still cost money at hotels) and sat in my hotel room because being alone by yourself is so much more tolerable than being alone around everyone. Vegas by yourself: horrible.
The rest of this article is an entertaining Mark Titus piece on attending an NBA scout "school" and finding out just how horrible that job is. So it's sports! On topic! (Not on topic.)
*[Qualified for the WSOP during the heyday of online poker and couldn't hector any of my friends into railbirding me. WSOP was very large that year so there were four separate Day 1s for a quarter of the field and two Day 2s.]
Etc.: Arian Foster gives classic 'Sheed interview. 1985 Big Ten commercial might as well be from 1685. BHGP sent a horse to Big Ten Media Days. This is legit you guys. Hooray Michelle Beadle. Michigan unranked in opening coaches' poll.
Big Ten coaches really like the word "think." Derrick Walton transitioning away from being just a shooter. I found the only Penn State fan that doesn't loathe us with the fury of a thousand suns.
BREAKING: Quarterbacks, And How This Affects Them
As it turns out, taking this kind of beating has a long-lasting effect. [Fuller]
We all know that a well-timed hit on a passing quarterback, whether or not it results in a sack, makes it far less likely that pass will be completed, not to mention more likely to fall into the hands of a defender. It stands to reason, as well, that the cumulative effect of multiple hits on a quarterback will eventually affect his performance even when he's not taking hits.
Devin Gardner's 2013 season stands as a testament to this hypothesis. After the MSU seven-sack breaking point, there were several occasions when it seemed like he simply didn't have the juice to make certain throws that he didn't have any trouble making before his body was demolished piece by piece.
A recent article from the excellent site Pro Football Focus helpfully quantifies the effect of such punishment on a quarterback's accuracy and interception rate, using a data sample of every NFL throw from the past six years. As a quarterback takes more hits over the course of a game, their accuracy predictably plummets—on every throw, not just the ones when they're eating a defender:
After every sack or hit the quarterback takes, their Accuracy Percentage decreases by an average of a half of a percent. While that might not seem like much, there also isn't much difference between the best and worst quarterbacks in the league. Based on the graph, an above average quarterback after five hits or sacks performs as well as an average quarterback with no hits or sacks. Once that above average quarterback has been sacked or hit 10 times, they play as well as a below average quarterback who hasn't been sacked or hit.
The article also shows that interception rates increase substantially as the hits pile up, and more experienced quarterbacks are much better at mitigating these effects than rookie signal-callers—something to keep in mind when considering the relative merits of Gardner and Shane Morris.
When looking at Michigan's 2013 season, there's no question Gardner was a victim of this phenomenon. There's also evidence that he's better than most at handling the heat:
|2 sacks or fewer
|3+ sacks
The heroic Ohio State (3 sacks) performance skews the numbers, though in fairness, so did Indiana's defense on the other. Even so, Gardner performed markedly better when not under constant pressure, especially when it came to producing yards and points.
The oddball interception rates can be chalked up to the concerted effort by Gardner to make fewer risky plays as the season went along. The desperation throwaways that resulted in stuff like the Stephon Tuitt pick-six turned into sacks intelligently taken as the season wore on, to the benefit of the turnover margin and serious detriment to Gardner's health and ability to make big plays on the ground or through the air.
So here's the hopeful part. Imagine a world in which Michigan has a running game that can move the ball forwards, forcing defenses to respect the run instead of pinning their ears back and going full-bore for Gardner's chest. Imagine a coherent Michigan offense that finds a way to counter the constant opponent blitzes. Imagine a full season of an offense directed by an NFL-level talent who doesn't end half his games resembling a coal miner.
This could very well be Michigan's reality in 2014. If it is, expect Devin Gardner to do big things.
Draftageddon 2014: It Begins
Draftageddon is upon us. We will delight half the readers, irritate the other half, and learn much more about Big Ten football than we ever thought possible; along the way Seth will issue terrible snark about players like they will always be what they were last year and ignore it when Jack Mewhort ends up drafted in the second round.
THE OCEANS WILL BOIL, THE LAND WILL BE BESET. And so forth and so on. Devin Gardner knows what's up.
Everyone drafts a QB, 5 OL, and six skill players on offense. Heiko is not with us but yes you can take a QB to be a skill player other than your QB. The sixth skill player is for flexibility. Please denote RB/FB/TE/WR when you draft, and sure you can draft six tailbacks if you want to feel the wrath of the voters.
On defense, everyone drafts 4 DL, 3 LB, 2 CB, and 2 S and one wild card intended to be a hybrid space player. The extra guy is because nickel packages are important, and defending the spread is important. But yeah he could be whatever you want, you loons.
A punter and a kicker are also drafted.
Standard snake procedure.
Imaginary points are awarded for PR/KR skills amongst your draftees.
Once everyone has filled a particular slot the last remaining guy who has not filled the slot has to take a guy at most three rounds later, to prevent three QBs from going off the board in the first round and no one for the rest of the draft until the very end (although with this group that would be dangerous and leave you with Andrew Maxwell).
Kyle Prater must be drafted far too early.
I get to gloat about Rashede Hageman every third round.
As randomly determined by RANDOM.ORG the order is
- Brian
- Ace
- Seth
Brian, you are me, and also on the clock.
ROUND 1 - PICK 1: Braxton Miller, QB, OSU
O: QB Braxton Miller (OSU)
BRIAN: While I don't think there's that huge of a gap between Miller and Devin Gardner since neither of them are likely to be around when things get back to me I have to grab one now. The clear choice is Miller. The only guy to finish in the top ten in both rushing yards and passer efficiency last year, Miller is by far the most explosive QB in the Big Ten and has steadily progressed as a passer, going from 54% to 58% to 64% completions over the past three years and steadily increasing his ability in the pocket. Will he ever be great there? No. But, uh...
...he doesn't have to be. Main concerns here are dual: OSU revamps its OL and loses Carlos Hyde, which may make things generally less efficient and put more burden on Miller; this leads to concern #2: Miller seems to be bionic with the hits he can take but the was knocked out of enough games last year to get Kenny Guiton 109 attempts. He's not exactly fragile but neither can you expect him to get through a season totally unscathed.
ROUND 1 - PICK 2: Brandon Scherff, OT, Iowa
O: LT Brandon Scherff (Iowa)
ACE: As tempting as it is to build my offense around Devin Gardner and a functional offensive line, I think in a four-person draft the Big Ten has enough talent at quarterback to hold off on picking one here. Meanwhile, I'm not convinced the conference is as deep at tackle (at least for this exercise), and there just happens to be one—and only one—that could've been a first-round NFL Draft pick had he left early: Iowa's Brandon Scherff, who's present in the top ten of just about any 2015 mock draft you can find.
At 6'5", 320 pounds, Scherff has pro-ready size, and he's a monster of a run blocker with a size/quickness combination that's truly impressive on film. At the very least, watch the first clip from this video of him absolutely dominating Northwestern for a series:
Sure, I'll take the guy who can escort a defensive lineman ten yards downfield with one arm. Also, in a league that features some talented pass-rushers, Scherff provides a reliable blindside protector—Iowa finished first in the B1G in fewest sacks allowed and, since that number is skewed by pace/style, third in adjusted sack rate last season.
While my heart told me to pick Gardner, my brain remembered what happens to quarterbacks that aren't properly protected. With this pick, I've got easily the best run-blocking tackle in the conference, and probably the best pass-blocker, too.
ROUND 1 - PICK 3: Devin Gardner, QB, Michigan
O: QB Devin Gardner (Michigan)
BISB: I don't think Gardner is the best player remaining, but in my mind there's a bigger drop-off from Gardner to the next quarterbacks than there is between the top-flight defensive linemen I'm tempted to grab. Seth can't take all of those.
[@ RIGHT: Bryan Fuller]
Gardner threw for 2960 yards (in only 12 games) at a 60.3% completion rate. His 8.6 YPA was the best in the Big Ten, and more than a yard per attempt more than Cook and Hackenberg. Ha accounted for 32 TDs (21 throwing, 11 rushing) against 11 INTs. He threw for 14 TDs against 3 picks and 8.85 YPA in Big Ten play. And he did that with absolutely no running game (at least of the 'forward' variety). He did it without padding his yardage numbers with bubble screens. He did it with a strained everything. And the next time he sees a pocket will be the first time.
The last time he stepped onto the field, he threw for 451 yards and 4 TDs with no picks and ran for another score. On a broken foot. And when he was healthy? Boy howdy.
Gardner lost pocket-sized safety blankets Jeremy Gallon and Drew Dileo, but Devin Funchess is a legit #1 receiver (I swear, if anyone drafts him as a TE I will force-quit the draft), and between him, Freddy Canteen, Amara Darboh, Jehu Chesson, and Dennis "DENNIS NORFLEET" Norfleet he will have plenty of targets, He should be productive once again. Now, if he can just get a liiiiiiittle time to throw the ball...
Uh oh crap forgot about that.
[AFTER THE JUMP: Alarming quantities of opposition defensive linemen]
Unverified Voracity Goes Fast
Praise to all available deities. I know it's 50/50 whether this is real or "we want to be aggressive" annual offseason pablum, but I'm storing my cynicism because I need it to be the former. Devin Gardner:
"Practices are really fast, we get a lot of reps. This was probably the fastest practice I've ever been a part of ... I feel like, right now, there's a lot of energy in practice. I'm happy with it. ... Coach Nuss definitely pushes tempo, makes sure we get to the ball fast, get the calls out, do everything you need to do and then get the ball hiked. He's pushing that a lot. And sometimes we just go hurry-up to get more reps."
It was as if a million botched two-minute drills cried out, and then were silent. [Ed-S: ...were suddently silenced! ARGH YOU ALWAYS DO THIS!] If you have not wandered on to this site straight from the maternity ward of the local hospital still covered in amniotic goo you are aware of the author's tendency to engage in spittle-flecked rants when it comes to the idea that you must slow down your offense to protect your defense.
(I MEAN WHAT DOES THAT IMPLY ABOUT THE EFFECTIVENESS OF TEMPO?! YOU'RE FLAT OUT STATING THAT TEMPO IS DIFFICULT TO DEAL AND INSTEAD OF COMING TO GRIPS WITH IT YOU PREFER TO JUST NOT THINK ABOUT IT ARRRRRGH. I put this in parens so that you can't blame me for this spittle-flecked rant. I am invulnerable in here.)
So. More tempo means more reps, means more ability to go fast without sacrificing your ability to go slow, means the defense is better prepared to deal with teams that go fast, means less shoe-throwing as Michigan spends the last two minutes of the half imitating a newly-hatched sea turtle trundling towards the sea. All praise to modern football thinking.
…but I don't believe you for a second. While it appears that coaches are talking to the press when they talk to the press, they are in fact talking to their players. This one insight explains every bit of coachspeak ever: they speak in motivational parables designed to get people to try hard no matter how tenuous their relationship to something interesting or accurate.
So, when asked how he's evaluating his quarterbacks at this point, his answer was hardly surprising.
It's ongoing.
"We're going to evaluate everything, just like every other position on our offense," Nussmeier said. "We want to create competition, we want guys to go out and compete."
Articles about the "spring QB race" result. This space already had a spittle-flecked rant on this subject, so let me just reiterate that I will consume a rack of hats if Devin Gardner is not the clear starting quarterback.
Perpetually entertaining. If the Ed O'Bannon case does nothing other than bring to light internal NCAA emails that plainly admit that the NCAA is profiting off the likeness of their players, it will still be a worthwhile endeavor. (And it seems likely it'll do much more than that.) The latest quotes would be astounding if they weren't part of an ever-expanding genre:
Leeland Zeller writes back to the LSU official that an NCAA rules interpretation "clearly addresses" and prohibits "the use of the DVD as 'premium' in conjunction with a subscription. ... Regardless, SI does this every year. If the school asks about it, they are advised to send a cease and desist letter, which preserves the eligibility of the student-athletes. SI ignores the letter and we all go on about our business."
In other news, it was not a coincidence that the play by play guy could pronounce "Tebow," and EA was trying to weasel the names and faces of players into NCAA because it was just like television.
What was that? Episode two in "Brian crams Big Ten basketball talking into his UV because his other platform was stolen": what the hell was Iowa doing last night? They ended up losing 93 to 86 in a wild 83 possession game at Indiana.
Everyone knows Iowa likes to run and that's fine as it goes, but Iowa played directly into the hands of the Hoosiers by employing a half-assed 1-2-2 pressure that turned Indiana possessions into transition possessions, which is the last thing in the world you would ever want to do. And then several times they just did not run back on defense, leading to a parade of Will Sheehey layups. I was shocked that the combustible Fran McCaffery didn't throttle various players. It was thoroughly gross.
This one probably doesn't end like the Dr. V putter story. Everyone on twitter recommends this profile of Caris LeVert, because LeVert just put this out there in a press conference:
"Caris, have there been any defining moments in your life?"
He looks around an empty room, considering the question and the door it leads to.
"Well, on Easter of sophomore year of high school, me and my brother found my dad dead on our living room floor."
Wow. Read the whole thing, as they say.
Help wanted. Hockey picks up a commitment from NAHL defenseman Sam Piazza, who had an interesting path to his commitment. It's not often you see a guy who was committed to Boston College for 2012 end up in the NAHL two years later. In Piazza's case a severe concussion held him out for at least five months in what was expected to be his final season of junior. Hockey DB shows just 18 games played for Piazza from 2010-12; BC deferred him, reasonably, and he ended up playing 25 games for Chicago before dropping to the NAHL level.
So Michigan's getting a guy who had a significant level of talent at one point before getting derailed. He's played 46 games this year without incident and Michigan hopped on him quickly…
"Michigan had called me about two weeks before the Top Prospects Tournament, so I knew they would be watching," the defenseman said. "After Top Prospects, they invited me to tour the campus. I was not expecting much, but they wound up offering right there."
…so there's more expectation for success here than there would be with your usual 20-year-old late NAHL skater pickup. And this is of course excellent because Michigan needs defensemen badly. Coach quote:
"Sam is a powerful skater with great on-ice vision and stick skills. In the years I have been coaching junior hockey, I have not seen anyone with his vision on defense. When you couple that vision with his high-end stick skills, that is a tremendous combination for a hockey player," Baxter said.
Center Ice has more.
Etc.: Joba Chamberlain scar smiley face zoom in. Needs "SOON" in last panel.


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Servlets, cookies, sessions, load balancing and coldfusion (phew!).
Jon Pincott
Joined: Jul 28, 2004
Posts: 17
May 18, 2005 12:32:00
Hi all,
Sorry if this is the wrong place to be posting this, but I've got a problem with a file upload mechanism i've been developing for a coldfusion web app...
Coldfusion5 can't handle large file uploads, so I've written a
to take care of the file processing, sandwiched between two coldfusion pages handling the upload form and post-upload processing. The form allows for multiple file uploads.
A file upload proceeds as follows:
1) User opens form.cfm on server A.
2) Form submits data to servlet on server B.
3) For each file submitted, the servlet:
a) writes the file to a storage area on server C,
b) calls log.cfm on server A to do logging etc.
4) Servlet redirects to the originating form.cfm on server A.
I'm using a URLConnection for the communication in (3b).
I'm using the HTTP_REFERER header to get the url of the originating page (4)and as a base url for the log.cfm page (3b).
I'm passing session tokens to the servlet via hidden parameters in (2) and appending them to the log.cfm url in (3b) so that the two pages share the same session.
I've had this working reliably in my
environment but now that I've come to deploy it in production i've hit a snag. The problem is that in production server A is actually 2 servers (A1 & A2) sat behind a load balancer. When I read HTTP_REFERER I get the address of the load balancer, not the originating server. This means that when I call log.cfm (3b) using HTTP_REFERER as the base for the url, I don't necessarily end up on the same server, e.g. form.cfm on A1 -> servlet on B -> log.cfm on A2, and I lose my session.
The load balancer uses a cookie to make sure that a session stays on one server, so I'm trying to send that cookie along with the session tokens in (2) to the servlet so it can use it in (3b) to force the load balancer into directing the request for log.cfm to the same server.
I can get the cookie to the servlet, but I'm having problems sending it from the servlet to log.cfm. I've tried setRequestProperty(...) on the URLConnection but it doesn't seem to be working.
Has anyone got any suggestions?
P.S. Thanks for reading this far!
[ May 18, 2005: Message edited by: Jon Pincott ]
Jon Pincott
Joined: Jul 28, 2004
Posts: 17
May 18, 2005 12:51:00
Hmm, turns out that setRequestProperty("HTTP_COOKIE", myCookies) actually sets a header called "HTTP_HTTP_COOKIE"!
Problem solved.
With a little knowledge, a
cast iron skillet
is non-stick and lasts a lifetime.
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A Porsche sports car worth $175,000 has been taken during a break-in on a home in Sydney's eastern suburbs.
Topics: burglary, vaucluse-2030
A property analyst says housing affordability and the end of the resources boom will slow Darwin's home value growth.
Topics: housing, darwin-0800
Posted| Updated
Some of those charged over the assault of a Dutch tourist at Gawler have faced Adelaide courts.
Topics: courts-and-trials, crime, assault, law-crime-and-justice, gawler-5118, adelaide-5000, sa
A policeman involved in the shooting death of a mentally-ill man in Armidale will not face manslaughter or murder proceedings.
Topics: death, police, mental-health, armidale-2350
Posted| Updated
Thousands of Australian children with autism could miss out on government-funded support and services because of changes to the way autism is diagnosed.
Topics: autism-spectrum-disorder, child-health-and-behaviour, health-policy, federal-government, australia
Fire crews are trying to control a large grass fire north west of Caboolture covering an area of almost two square kilometres.
Topics: bushfire, caboolture-4510
Posted| Updated
See how politicians and the community reacted to the Federal Government's response to the Gonski review into education funding.
Topics: education, government-and-politics, federal-government, schools, australia
Posted| Updated
Port Adelaide captain Dom Cassisi reflects on the poor season now ended for the struggling AFL club.
Topics: australian-football-league, port-adelaide-5015, sa, adelaide-5000
Up to 200 jobs are set to be axed at Townsville hospital.
Topics: health, healthcare-facilities, unions, public-sector, government-and-politics, townsville-4810
Posted| Updated
Legacy is hoping to raise $3 million in Queensland during its annual fundraising week starting today.
Topics: defence-forces, charities, charities-and-community-organisations, community-and-society, qld, brisbane-4000
A young woman, whose father was gunned down while carrying out highway patrol duties in Tamworth, has graduated from the Goulburn Police Academy.
Topics: police, gunnedah-2380, tamworth-2340
Posted| Updated
Ali Khorram Heydarkhani has pleaded guilty to people smuggling charges, including one in relation to the asylum seeker boat that crashed at Christmas Island, killing 50 people.
Topics: maritime, refugees, christmas-island, perth-6000
SA Premier Jay Weatherill invited the BHP Billiton CEO to Adelaide for talks on the future for the Olympic Dam mine, after expansion plans were put on hold.
Topics: states-and-territories, mining-industry, uranium-mining, mining-rural, sa, olympic-dam-5725, roxby-downs-5725, adelaide-5000
Posted| Updated
Dogs captain Michael Ennis claims the media focus on Des Hasler and Geoff Toovey will allow the players to concentrate on their finals showdown.
Topics: nrl, rugby-league, sport, sydney-2000, australia
Posted| Updated
A coalition of Cape York councils is planning to lobby the State Government to be included in its Royalties for the Regions program.
Topics: mining-rural, government-and-politics, local-government, aurukun-4871, hope-vale-4871, burketown-4830, weipa-4874, qld
Posted| Updated
Codie Davidson has appeared in Kalgoorlie Magistrates Court this morning charged with the murder of Ryan Penglase whose body was found in bushland by prospectors.
Topics: murder-and-manslaughter, kalgoorlie-6430, perth-6000
Posted| Updated
Commonwealth prosecutors have dropped their case against a homeless young Indonesian man who was accused of people smuggling.
Topics: courts-and-trials, immigration, refugees, melbourne-3000, indonesia
Posted| Updated
The State Government says it will not be cutting emergency service support during the fire season.
Topics: state-parliament, public-sector, government-and-politics, qld
Posted| Updated
South Australian Premier Jay Weatherill discusses the mining talks he will have with BHP Billiton about Olympic Dam's future.
A new study has found that women born in South Asia have more than double the risk of a stillbirth late in pregnancy, compared with women born in Australia.
Posted| Updated
New figures have revealed ACT Labor has a much larger war chest for the October election than the Canberra Liberals.
Topics: alp, greens, liberals, elections, act, canberra-2600
Posted| Updated
A new study has found that women born in South Asia have more than double the risk of stillbirth late in pregnancy, compared with women born in Australia.
Topics: womens-health, infant-health, asia, australia
Posted| Updated
Prime Minister Julia Gillard has delivered her response to the Gonski review into school funding, announcing a plan to put Australia in the world's top five schooling systems by 2025.
Topics: education, government-and-politics, federal-government, schools, australia
Posted| Updated
Davis Cup captain Pat Rafter has opened serve on Bernard Tomic's work ethic following his disappointing exit from the US Open.
A private university has bought the Gold Coast Titans' Centre of Excellence for an undisclosed price.
Topics: university-and-further-education, robina-4226, qld


text: The Rawbots wiki last edited by Marcelloz on 08/20/13 12:53PM View full history A universe where you can play with amazing robots that are designed, built and even programmed by you. Everything is a robot, doors, roads, walls, bridges, safes, traps, turrets, surveillance systems, etc. Build forts, towers and architect impressive structures to protect your planets and resources. You may play solo or with friends to infiltrate, conquer planets and gather resources.Traditional keyboards and mouse can be used along with midi devices, gamepads, iOS and Android devices; the point is, any device may be used as a controller. Create your own input setups and master your designs, whether it is controlling a huge robot or entire armies of relentless minions.


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Dr. Walter Carl of Purchased gives a great presentation on measuring Social Media ROI.. here's my quick take. Marketers should shift social media metrics from activity to value. He described case studies on Cumberland Farms, and Microsoft. And discusses the importance of the Network Amplification Effect, where you measure sharing from one generation of consumers to the next, and to the next... learn more on the video.
Also check out this other video featuring Walter.
A colleague recently highlighted a few social media metrics from Avinash Kaushik in a post Avinash wrote in October 2011. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value.
Avinash measure conversation as follows:
Conversation Rate = # of Audience Comments (or Replies) Per Post
After reading the post I was immediately reminded of a metric Stowe Boyd developed about ten years ago. Doing some searching, it was tough to find the post, Stowe doesn't have that blog running anymore, but looking back on the wayback machine I found the post from Feb 2006. The Social Scale of Social Media: The Conversational Index.
In those days social networks were not as big as today, and blogging was important, so Stowe measured the ratio of comments and trackbacks to blog posts. CI = Posts/Comments + Trackbacks.
Less than one means you had a healthy blog, achieve more than one and your blogging activities are verging on hot air, or at least an empty room.
Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer's audience and an individual or company or "X" who aims to conduct influencer marketing... to measure the success of such online social engagement between "X" and an influencer there are a number of metrics you can use.
One, measure the level of engagement between the influencer and "X": The process to measure the level of engagement from an influencer can be difficult because you have to pinpoint any interaction, and show that interaction over time. It's one thing to measure in a snapshot of time, but another to continuously measure the interaction from an influencer.
One step would be catalog all of the influencer's sources of media content production; Twitter, Foursquare, Facebook, their blog, media columns; and make a note of any traffic from those locations to "X"'s media. Over time you'll be able to track the volume of references from an influencer. Here we are attempting to track the level of engagement from the influencer rather than the influencer's audience.
One way to distinguish between the influencer's audience social participation and the influencer would be to track the IP address of the influencer. Within Salesforce, it is possible to group traffic from distinct sources on the web, you'll have to list out the influencer's media, and then set up salesforce so that any traffic from those sources is characterized as emanating from the influencer.
Two, measuring the level of engagement from an influencer's audience and "X: here you'll track traffic, other metrics, plus track any resulting conversions. Within Salesforce you'll be able to attribute any traffic or conversions from an influencer.
Marketers are familiar with providing a tracking URL for social media and email marketing, and it's certainly worthwhile giving such unique tracking URLs to influencers if they are open to using those unique URLs within their media, but often it's not possible to directly ask an influencer to use a unique tracking URL because such a request will be seen as self-promotional on the part of "X", rather you'll produce the exact opposite of the intended interaction, the influencer may ignore "X".
Three, you can distinguish engagement from an audience or other influencers who discovered "X" via an influencer. Here you'll have to track new traffic derived from an influencer over time.
While this process is difficult because it's tough to traffic indirect traffic to "X" via an influencer. It is possible to measure some results directly to "X"'s media if you set up your CRM or analytics system's to track traffic from an influencer's media sources over time. In this way you'll be able to determine if social engagement with influencers produces results, thereby measuring the value of influencer marketing and justifying the value of social engagement.
The Inbound conference in Boston was where I first came across Highspot, they were a vendor who was in the exhibit hall there. I put a card into their fishbowl, and one of their marketing people contacted me to tell me I'd won a $500 Apple gift card. Highspot was one of the companies I was intrigued with at the conference, so I asked if we could do a blog interview. And Jeff Boissoneault, VP of Sales at Highspot kindly agreed to be interviewed. Here's the result.
John: Jeff, well, please tell me about your background?
Jeff: I'm a small company startup guy; I've worked for 8 companies, and had 8 events, so a pretty good record of working at great companies. After larger companies buy the start-ups I move on to the next opportunity. I prefer the startup environment, as I'm too impatient to stay around with the larger companies. I started in sales as an individual contributor, and moved to regional manager and into sales leadership.
John: What's the background to highspot?
Jeff: Our founder and CEO is Robert Wahbe. He was a corporate Vice President at Microsoft; he held a number of leadership roles and his final one was as the Corporate Vice President of Marketing for the large Server and Tools division. His team had responsibility for creating a great deal of content for sales people. Robert never really had complete visibility into what content was being used effectively by sellers in deals. As a result of that experience, he wanted to develop a solution that closes the loop between marketing, sales and customers. Highspot was developed to solve this challenge.
John: Listening to some of the thinking here, have you consulted with Sirius Decisions?
Jeff: Why yes, Sirius Decisions approach aligns with the Highspot solution. We are a customer of Sirius Decisions, have exhibited at their summit and briefed their analysts; so there is a relationship between the organizations.
John: How has the buyer's journey changed in recent years?
Jeff: The buyer's journey has gone through many iterative steps in recent years, first driven by the internet, then by software being offered in the cloud. Prior to the internet content was only available from selling companies. The internet created a place where buyer's could download content and research prospective vendors and solutions. This fundamentally changed how buyer's and sellers engage. Solutions being available in the cloud has once again changed the dynamic by providing buyer's with an easy way to work directly with solutions, in POC's or Pilot's, at a very low or no cost way. It's been written that as much as 70% of the buying process is completed before vendors are engaged – this means that sellers must be ready to quickly engage buyer's with the most best and most effective content and that's what Highspot is built to do.
John: How do you see content influencing sales in the buying process?
Jeff: It has become incredibility important; however it's becoming increasingly difficult to find the best, most effective content in the vast sea of what marketing develops. To reinforce the point, I was recently reading that there is now more content created every two days than all of history up to 2003. We leverage deep machine learning to help surface the content that sellers need to have the most effective engagement with prospects.
John: What's the content at the right time?
Jeff: Highspot helps organizations close the loop between Marketing, Sales and Customers. The first part of closing the loop is to ensure that content is available at the sellers fingertips. Once the content is available, sellers need to see the content in the context of the prospect – the characteristics of an opportunity. Highspot can surface the content with salesforce.com, complete with effectiveness scoring, or natively in the Highspot solution. If a specific opportunity requires more or different content sellers can easily and effectively search, browse or discovery the piece they need. The final step in closing the loop is to get the content into the prospects hands. Highspot helps here by enabling direct pitches to the prospect. Sellers can email or send a link to content or start a live pitch to present and demo to the prospect. Underlying all this are alerts to the sellers when prospects open content and analytics to help marketing and sales understand usage patterns and content effectiveness.
John: Thanks Jeff. Sounds fascinating!
David Morris and Brian Payea from TripAdvisor spoke at the 4th annual super marketing conference: building relationships to build business at Suffolk University Law School, sponsored by LOMAP. David was on the legal team, and Brian the marketing guy. While Their presentation was all about TripAdvisors, you can take their advice and insights into their online review site and apply it to any sort of online review site such as AVVO and Yelp, hence their presence at the conference.
Key Insights
Management Response to Reviews; both positive & negative
However, engagement of an attorney is unique. You'll have fewer reviews, so it's even more important to give a response. This impacts your ability to reply to the review, tricky line to walk... reviews much more complicated for lawyers than hotels.
What if someone is? How do you respond to negative or delusional reviewers? Maintain a positive tone, while you may be talking to the person who wrote the review, the audience is reading the same review, and how you respond will affect their perception of your company.
When you look at a review, it's very informative, and if your response is short and curt it will not be as effective, it's important to look at the places where you can add more description to your response; what was described, how can you add something to the conversation, and make it personal?
Your management response is an opportunity to clarify with the reader and the audience the expectations of what the process was originally designed to be. Make sure you address all of the points from the reviewer; both David and Brian said the readership on management responses is very high.
The management response is the basis for how customers decided to purchase services. If there's no response, it says something about your company, people draw conclusions on your lack of activity.
Recruiting from 3,051 miles away isn't always easy, but I'm looking for someone with marketing savvy and a keen interest in organizing several agile marketing events in the city of Seattle.
The current organizer, Jim Ewel is tapped out running around as CEO, and while willing to help support the group with speaking engagements with his excellent presentations on agile marketing. He doesn't currently have the resources to organize events, so we need volunteers to help organize the Seattle Agile Marketing Meetup..
Would you be interested? If so contact me at email@example.com
Here are some tips on writing good content article writing...
Last night I attended Jim Ewel's excellent presentation on the marketing maturity model and creating a world class marketing team at the Boston Agile Marketing Meet-up at OpenView Venture Partners in the Innovation District in Boston.
Jim covered a lot of ground, touching on how agile marketing can be used by marketers to achieve marketing and business goals. The tactic is still very early in development amongst the marketing community and a lot of confusion exists. Jim also described how he envisions building that world class marketing team both in terms of the people, their expertise, and the approaches people should be prepared to use to succeed.
Jim skipped over the details of agile marketing, but that's because he was including ideas for marketers on the broad scope of what's available today. (You can learn more about the mechanics of agile marketing at the Agile Marketing Facebook Group.)
A small group of marketers have been attempting to promote the concept to the wider marketing community. We hosted SprintZero in San Francisco two years ago in June of 2012, and since then the community has really expanded. The San Francisco meetup group has over 1600 members, and new groups have started organically in Shanghai and Bangkok. The organizing team here in Boston wants to grow the concept on the East coast, but we need continued momentum, more speakers, and more people to help spread the ideas within the marketing community.
Agile is just one element of several new approaches to marketing, which Jim Ewel's presentation illustrated are helping to give new tools to marketers; agile, lean and growth hacking being some of them. I and my friends in the Boston agile marketing community would like to highlight more of these ideas to the wider marketing audience. We want to put on more events, and also think about hosting a second conference, SprintOne. If you are interested in Agile Marketing and other ways to get more results from your marketing efforts, check out the Boston agile marketing group, plus the agile marketing group on Facebook.
Boston has long been an important city for Search Engine Marketing, PubCon held their first major conference here in 2003 and Search Engine Strategies was held in March of 2003 as well. The Search Engine Professionals Organization is based in the Greater Boston area, plus many SEO agencies call greater Boston home. This post features all of the local Search Engine Marketing organizations and communities in the greater Boston and New England area.
The Cambridge Search Engine Optimization Meetup Group - 1454 members (10/21/13)
SEMPO Boston - 86 Facebook Followers 173 Members LinkedIn Group (10/21/13)
Boston Internet Marketing Meetup - 935 members (10/21/13)
Search Engine Marketing New England 250 members at a recent conference (10/21/13)
Semantic Web Meetup - 974 members (10/21/13) - something of a stretch with SEO, but they do have speakers occasionally on the topic of Semantic SEO
"Can't wait to get to Boston. Staying at the X hotel. Hope to have dinner at Rialto and see the Sox play tomorrow."When he arrives he is welcomed by the hotel staff, the restaurant is booked and the ticket purchased for the game. Except this was just a story, and did not happen.
I envisage that this type of agency service would focus on set up and providing ongoing services to hotels. But I'd recommend the agency should sell and push the hotel to set up its own social hotel concierge service internally. The hotels are going to do this anyway, and really the value for an agency is in providing high value strategy support. So start as you mean to go on by pushing for hotels to set up the service themselves. If the hotel doesn't because they prefer using the agency, that's good for the agency and hotel, but as an agency, have the expectation you are going to lose the services business, but keep the strategy business over time. That's more high value anyway.
Unless you work to lower the costs so much that it just makes sense for the hotel to continue with the agency.
In addition, one of the strategy services the agency can offer is an ongoing benchmarking service for a hotel's social hotel concierge service.
I remember when I started my career in the software business; there was an inventory management guru who charged inventory management software companies $50k to benchmark their software. The guru also used the data to publicize the state of the industry, and his thought leadership position in the industry as a result. One way to get people to beat a path to your door is to become less of the vendor, and more of the analyst. That benchmarking service will provide another service to retain hotel clients, and build a marketing platform for your agency.
I've been a judge for the SNCR.org awards over the years; I think I've only skipped last year since 2008, though the program has been running since 2006. Last year, we were busy because our second child was due, but glad to be a judge for the SNCR awards again this year.
Check out the sncr.org awards past winners and case studies. Along with Forrester, with the groundswell awards; these types of case studies provide great insights into what's happening in the world of new media.
Once the awards judging process has been completed, the winners are announced at the annual gala here in Boston, the next SNCR Symposium on November 7th at the 8th annual event.
CX Day kicked off in the States when Jeannie Walters of 360Direct hosted a Google Hangout with Jim Rembach and Stan Phelps. The topic was how important is employee engagement to providing customer experience? Jim and Stan both did a great job of explaining the importance of employee engagement for CX. Jim started the discussion by explaining you need happy employees to create engaged customers, and that if a company is going to be successful, it really starts with working with employees to ensure they are engaged. Stan Phelps has a lot of case studies that back up this approach, while Jim suggested any company has to apply a set of principles when it comes to employee engagement, tips on how to engage employees included:
The panel suggested you can have a contrived customer experience, using incentives, and metrics, but to be truly successful, you have to develop a culture of customer experience with employees. Phelps, described how Doug Conant, former President, CEO and Director at Campbell Soup Company, wrote over 30,000 hand written notes to employees thanking them for their work, and as a result he succeeded in improving the culture of the Campbell Soup company. This process is how you make a genuine customer experience culture that sticks with employees.
Having lived in several states, California, Washington State, and North Carolina, I believe there's no State or maybe region like Massachusetts and New England for Baseball. Here in Boston the sport is celebrated like no other.
A colleague of mine at my company, SDL, is visiting from the Netherlands next week to provide training and consult with the team here in Boston, Joost Comperen.
Joost is a great colleague, one of those people who is always missed when ever he goes on vacation, dedicated, and very much a techy and web guy. Beyond the web he has another side, he is the Head of the Quick Basecall club in the Netherlands, yes, you read that correctly, they play baseball in the Netherlands, and not only that, the Dutch have been playing Baseball since 1911, and Joost's club is the oldest club in Europe having been founded in 1913.
As President of Quick Amsterdam he is overseeing the 100th Anniversary of the club, the current club made a commemorative book, "100 years A.H.C. Quick," AHC stands for 'Amsterdamsche Honkbal Club' about the last one hundred years showing pictures of the original team, and one of today's teams dressed in similar garb worn by the team from the early 20th century.
To me Joost's visit presents an opportunity for Boston, for a region so connected with the history of Baseball, what an opportunity to spread good international relations to the Netherlands by reaching out to the oldest club in Europe.
I heard this NPR radio article "To Attract Millennials, Automakers Look To Smartphones," about car makers looking to Smartphones to attract Millennials to buy cars, because the adoption rate of millennials for cars has reduced. One concept floated in the article is that Millennials aren't enamored with car culture as their Grandparents once were because they have more ways to connect socially online instead of using cars. The article was part of a series on the topic, "Millennials and The Changing Car Culture."
Millennials are taking longer to get a driver's license -- but rather than being distracted by technology, the reason for the people taking longer to get a license or buy a car may have more to do with changing state laws for people under the age of 18 in what they must do to get a driver's license. As well as the higher costs associated with buying, maintaining and running today's vehicles. I was thinking about writing an article about customer experience and innovation, where I'd suggest the car makers were developing technologies to incorporate into cars that resemble the technologies available in a Smartphone, or maybe the military (one company provides night vision) in order to attract Millennials. But now I'm wondering if there's a misinterpretation of these cultural patterns. Is the higher age for American's getting driver's licenses and buying cars more to do with the change in the State Laws, and also the costs of car ownership and the economic downturn, rather than the enthrallment of technology, or is it a mix of several issues?
I read down the comments on several of the blog entries associated with the radio articles, and fuel efficiency appeared to be the key driver of purchase amongst the readers. It would be good to learn the most important attributes Millennials seek in buying a car.
Image: Audi's night vision assistant, an example of how car companies are making cars that are part of drivers' digital lives.
Tom Webster's recent article, "When Content Marketing Stops Working," explores why it's tougher to be successful in your content marketing efforts, and also what you must do and not do to start blogging and run an effective content marketing process.
Here I write a response to Tom's post, throw in some ideas of my own and make a proposal.
Tom raised the following issues:
1. It takes more effort to get a blog off the ground
And the following solutions:
1. Exit the activity
2. Increase your expertise
3. Step up your content marketing game
Regarding Tom's issues I had the following thoughts:
1. You are not making content - Content marketing is a misnomer in a way, making content is the process, rather the result you seek. You want results; you want more sales as the final consequence of your actions. And whether its advertising or blogging, building a consistent process for being in media, whether it's developing ads, content or relationships that increase your awareness is what matters. I think it is an important point to make that while it takes more effort to be successful. Though that extra effort presents an opportunity, if you reach your goal it's harder to be dislodged from your position of excellence. It is a matter of putting more effort into the process of content marketing, more volume, more relationships etc.
2. Zero sum game, or is it? - Tom argues that over time the returns from content marketing will decline because there more knowledge and awareness in the industry about what it takes to be successful. With that wider awareness and knowledge about content marketing it is more difficult to enter the market place to be successful, but maybe also to maintain a position.
I think we should discuss more about what goes into making a content marketing process successful, and if every tactic is equal in its value to the process. For example, if part of the process of content marketing is about relationships, building successful relationships within a community may be a bigger factor in success than the quality of your content. Here's why, if you have a community of people, who you are in part dependent upon to advocate for your content, and those community members only have so much time to build relationships themselves, anyone who is good at maintaining relationships will succeed in maintaining individual relationships over time. And at a certain point, those community members can only have so many friends, at least your relationship and connection with each friend decreases over time. But those people who understand how to support you, and you have a long relationship with are much more likely to stay top of mind than the ever increasing number of people who come into the marketplace.
Regarding Tom's solutions let me say this:
1. Unfriending you - I'm still wondering if we really developed a good economic model here, surely there are factors such as relationship building that have finite limits because the players in the community only have so much time to maintain relationships, and also as a community grows the value of existing relationships increases not decreases if the actors are careful at maintaining relationships?
2. Quality comes from expertise - Tom's right, the focus has to be on expertise. We talk a lot about quality content, but what does that mean? Well I'd agree if you increase your expertise in your chosen profession you'll have advantages over everyone else. In fact, I think that should be the focus of your content strategy, learning. It's something of an unspoken secret in blogging, and I suppose writing and journalism. You'll learn more from the content you write than the audience who reads it. Keep learning and you'll keep on improving your content.
3. Doubling back - Be more thoughtful about a question in your area of expertise, analyze and delve into a point no one else would do. Content marketing is not just about content, but social interactions. Ask your community, and as result of those interactions you'll discover new information, and in greater volume. I've worked on and off on the topic of the Fortune 500 Business Blogs, and worked with a number of contributors who reviewed blogs or conducted interviews, I believe this larger project gives the community better insights into what it takes to be successful in writing and running a blog.
Tom ends his article by stating that content isn't going to stop working anytime soon, I think he is right. Part of the issue of running a successful content marketing process is that there are still few companies that put the resources and expertise in place to execute well. However, things are improving, and marketers and the industry are getting better. Especially at the top of the heap in content marketing, and it's been the tech marketers who lead the pack as in the early days of blogging 2000-2005. It is tougher to be more successful with both higher quality, and reaching over saturated customers. But that means you just have to step up your game to be successful.
Finally, my proposal, let's detail the factors that go into making the content marketing economic model, and determine if there are some factors where wider knowledge of content marketing practices doesn't matter, such as suggest with relationship building.
The financial chart is from from Mark Perry's blog
Do you hate those people who snipe from the sidelines, critique without offering anything positive, and act better than thou... well I do as well...
Yet... lately I've been seeing a series of articles about how agile is about being fast, quick, speedy, rapid, and nippy.
Wait a minute, slow down; come up for air, and take a breather there, yes agile is about getting faster results. But the process for being speedy isn't about being fast; rather it's about being focused, dedicated, fixated, and engrossed on one aspect of the marketing process at a time.
Take the bottom up approach, build an image of what results you want first, split out the tasks to get there, and meet often to determine how you are doing.
Focus on the results rather than the speed.
What is the importance of translating keywords in a url for international SEO?
Specifically for Germany, France, China and Japan.
I'm asking a question about the importance of translating keywords in a URL for international SEO around the web. I'll collect the answers in this blog post.
Initial findings include the suggestion that Google doesn't weight the importance of keywords in a URL, and keywords in a URL do influence usability because those keywords are highlighted in the search results.
I am wondering if usability and also localization are important factors in deciding whether to use keywords in the URL you are targeting? It makes sense to use the language you are attempting to do business in.
Keywords in the URL - Search Engine Journal - "URLs are just another on-page factor that we're all very familiar with in single-language SEO, but unfamiliar when it comes to international rankings. Translated URLs get overlooked all too often; ensure that your URLs contain the spoken language of that section and optimise them appropriately."
Good article on International SEO on Moz
Keyword Present in the URL's string - Moz 2011 Survey data
URL Localisation for International SEO - Great article that recommends localizing keywords in the URL both as a search engine signal, and for usability to visitors.
Top 5 Considerations for International SEO - "Drive page optimization by inserting your target keywords in the URL, title tags, meta description, header tags, and page content. Don't forget to optimize pictures and videos with localized captions, headlines, and alt-texts."
How should I structure my urls for both SEO and localization?
Do non-english (localized) URLs help Local SEO and user experience?
Global Search Engine Optimization - "Keyword rich URLs in the appropriate language are likely to be preferred by search engines and served higher in the Search Engine Results Pages (SERPs)"
Multi-regional and multilingual sites - "Signaling the language in the URL may also help you to discover issues with multilingual content on your site."
Help Google serve the correct language or regional URL - Use of rel="alternate" hreflang="x"
I'm off to California in mid-June for my company's annual conference on Innovation. This year's SDL theme is all about 'Global Customer Experience Management.' I really like this term because I think it describes a concept that existed but wasn't easily described in the business literature. Instead people probably used terms such as global operations, global marketing operations, international marketing, or global branding, depending in which department they resided, be that technology or marketing.
I've been writing a number of blog posts around the conference, and you can follow all of the customer experience blog posts on the SDL blog. I'm also hosting a tweet-up at the Fairmont Hotel, the conference hotel on Wednesday night, the 12th of June. So if you are around ping me and we can meet for the conference or at the tweet-up.
When I read a paragraph from B. Joseph Pine II and James H. Gilmore's Welcome to the Experience Economy article in the Harvard Business Review I was thinking, are the authors suggesting that companies can charge for an experience? Here's the section I was thinking of:
"To realize the full benefit of staging experiences, however, businesses must deliberately design engaging experiences that command a fee. This transition from selling services to selling experiences will be no easier for established companies to undertake and weather than the last great economic shift, from the industrial to the service economy."
So, it's not that a company charges for the experience directly, rather they charge for a product, and are able to charge extra for the associated services and experiences. For example, Starbucks charges a premium price for its coffee, yet you are not just buying the coffee, you are buying the service, the brand, and most importantly the experience.
A few years ago, Starbucks wasn't doing so well financially; Howard Schultz talked about improving the quality Starbuck's coffee, and he believed that improving the quality of the coffee was one of the strategies that what pull the company back on the right strategy for growth.
When I read Howard Schultz's comments, I thought about how coffee for me, wasn't the reason I went to Starbucks, really I continue to visit Starbucks because 1) coffee has never been my hot drink of choice, tea is more my tradition, having grown up in the UK, and 2) I think more of Starbucks as a destination, a place where I meet people, or a comfortable place to work. Starbucks is one of my choices because of the experience, and they sell food and drinks there as well.
Well Starbucks turned things around, in part because they did an excellent job of listening to the customer, and engaging with the community, the Starbucks ideas site is a great example of using social media and customer insights to improve the Starbucks experience.
Recently, in the last few months when I was working at my previous job, I've had to find a place to work late at night on a Sunday evening. I live in the South Shore of Massachusetts, and there aren't too many choices for places to hang out with food and wifi. Living in Scituate, I don't believe there are any late night alternatives, so I made my way to Panera Bread in Hanover, MA one evening, only to discover, I had my evening out of synch and the restaurant was just about to close, so looking around I remembered McDonalds has wifi and there was one nearby. So I spent several hours at the local McDonalds, working away, and I enjoyed the experience. In recent years, McDonalds has upgraded their experience, the seating, lighting has improved.
However, while I was sitting there with my laptop, drinking coffee, I did receive a few strange looks from one group of customers coming into the store and who made a few comments that I ignored, but caused me to consider. McDonalds wants to upgrade their experience, and make it acceptable for people to work there, but I'm not sure all McDonald's customers are ready to associate McDonalds on the same par with Starbucks.
For McDonalds to sell the experience sufficiently, I think the company will have to make their restaurants a place to run business meetings, in the same way Starbucks has become the go to place for informal corporate meetings.
= =
It appears that McDonalds has imported the European experience to the US…what's interesting here is that in order to be successful in Europe McDonalds had to change its product, and facilities, its experience. Every restaurant and grocery store has to think about changing their menu, if you will, American's are no longer buying into traditional American fast food, and they want healthier alternatives.
Here's where I ended my post, then went off to conduct some research on McDonald's brand strategy. I found a really interesting post by Sundar Ganapathy, critiquing the McDonalds brand in "McDonald's International Strategy: Squander Brand Equity,"where Sundar stated;
"In Europe, unfortunately, McDonalds is straying from its fast food roots. In an effort to compete with coffee shops like Starbucks, McDonald's is turning the restaurant space more upscale and comfortable, while offering healthier and more locally palatable foods. They are also offering Wi-Fi and rental iPods. However, this strategy not only dilutes the brand equity by adapting to local tastes, but also moves McDonalds even further away from its core competency of fast food. With Wi-Fi and music, who needs their food served fast? Europeans no longer expect American food from McDonalds."
I'm wondering if McDonalds discovered that the combination proved more profitable and as result changed their strategy when it comes to brand experience at least here in the US? So one benefit of being willing to offer local experiences to customers is that you may develop a brand experience that you eventually decide to transfer across the rest of your markets, looking back to my recent article on the customer talk test, what if in the 1960's McDonald's entered a new market where drive-in's were already the norm, or alternatively providing drive-in's wasn't really an advantage because no one had cars! You have to develop a different experience to compete.
Take a look at the McDonalds mission:
Mission & Values - McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.
This mission is interesting… and leads me to ask who McDonalds is targeting? But also, how would McDonalds become your favorite place to and way to eat?


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Therapists in South of Market (SoMa) - San Francisco, CA 94103
"I coach young adults aged 20-30. Who may lack the knowledge of what they want to do in life. I help ignite passion from within by tapping into their true interests in life.
Verified by Psychology Today
Robin Levick
Marriage & Family Therapist Intern, MA, MFTi
"While therapy expands one's understanding of the past, it's ultimately about finding freedom, joy and fulfillment in the present moment. I work collaboratively with my clients to create a space where they can explore their experience with the trust that whatever they share with me will be met with respect, empathy, and curiosity. From a place of self-compassion and acceptance, people can develop tools and practices that allow them to risk experimenting with new ways of being in the world.
(415) 912-1541
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Amy Diner
Psychologist, PsyD
"Therapy is a highly transformative and fascinating process. It has the power to heal, enliven, and repair. I enthusiastically invite you to begin this process with me. My warm, engaging, curious, and playful approach can help you feel like your personal experience and unique point of view is consistently appreciated. From this place, you may begin to feel more empowered and liberated in your life. I am a doctor with over 11 years of professional experience treating adults, couples, and adolescents.
(415) 799-9491
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Sergio Rodriguez-Castillo
Marriage & Family Therapist Intern, LLM, MA, JD
"I have more than 20 years of experience as a psychotherapist, consultant and coach in helping people, families and organizations face personal, existential, relational or systemic crises. My work can be described as "integral". I have the deep conviction that we are much more than what we think we are. Our potential is far greater than what we allow ourselves to experience. I want my clients to get more out of life, to work and love intensely.
(415) 521-1007
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Daryl-Anne Goldman
Psychologist, PhD
"In my 28 years of private practice I have seen how anxiety and depression interferes with peoples' lives and causes a great deal of frustration and shame. I work with anxiety and depression that is new, i.e. connected to current life events, as well as the kind of anxiety and depression which is recurrent and harder to change. I try to get the BIG PICTURE and see how other issues and problems may be affecting your anxiety and depression, such as undiagnosed ADD, learning disabilities, chronic illness, family dynamics, insomnia and food issues.
(415) 337-4519
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Kip Williams
Marriage & Family Therapist Intern, MA, MFTI
"I have a warm, relational, client-centered approach that is grounded in the present moment, and I incorporate somatic awareness and mindfulness practices into the therapy. I work collaboratively with my clients to encourage excitement and curiosity about your own experience and to break down obstacles to freedom and fulfillment. While some folks focus on a specific issue, others are seeking deeper meaning and joy in their lives and looking for extra support in the journey of self-discovery. I work with individuals, relationships, and families from an office that is conveniently located next to the Civic Center BART.
(415) 798-9638
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Jerri Lee Young
Marriage & Family Therapist, LMFT
"If you need help with relationship issues, childhood trauma, depression, anxiety, or addiction; if you are looking for your lost voice, or a more meaningful life--I think I can help.
(510) 240-5903 x27
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Teo Ernst
Psychologist, PsyD
"My practice focuses on relationship difficulties in adults and couples with a history of physical or emotional trauma or neglect. Relationship difficulties are frequently the most devastating consequence of trauma. Many clients tell me that while they are successful at work or academically, they find themselves repeating painful relationship patterns with romantic partners, family, and friends. Such patterns often take the form of appearing 'cold and withdrawn', fearing rejection, emotional numbness, trust issues, infidelity, difficulty expressing caring feelings, and anger outbursts. As relationships are a central aspect of human experience, such patterns cause significant emotional pain and distress.
(415) 390-5497
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Joshua Cross
Marriage & Family Therapist, MA, MFT
"Do you know what you want? Do you want to be free? Happy? Relaxed in your body? Content? Passionate and sexy? Courageous in the face of fear? More connected to your partner or to the Divine? How do you get in the way of living the life you want? Do you constantly judge yourself? Noticing all the ways you "fail" to live up to way you "should" be. Or do you tend to direct that criticism outwards? Blaming others, feeling envy, or always waiting for external circumstances to line up just right so you can finally live how you want.
(415) 968-5393
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TLC Residential Sober Recovery Residences
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"Treatment offers an important start to recovery, but changing old behavior often takes time. People need a supportive environment to live, sort out priorities, change attitudes, and prepare for a new and productive life. TLC is the largest Sober Living Home provider in California and we believe that everyone can be successful and we will work with you, your family and your recovery providers to help you maintain your sobriety. To promote your recovery, we create wholesome, supportive environments with flexible structures and encourage you to assume responsibility for yourself and for the family group that lives with you in the home. We offer solutions for everyone. In addition to the traditional 12-step recovery program, we support those people pursuing an alternative approaches, including medically assisted therapy (MAT). We carefully select and create homes that are inviting and comfortable, allowing each of our residents the opportunities to develop and nurture their self-esteem and to become responsible and trustworthy again. With many choices available in our network, we can always find a sober home that is a good fit for you and your family.
(866) 229-8159
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Ethan Ornstein
Clinical Social Work/Therapist, LCSW
"I enjoy assisting families navigate the many challenging transitions experienced during childhood, adolescence, and young adulthood. With training in highly regarded techniques of Structural Family Therapy and Cognitive Behavior Therapy, I address an array of concerns related to stress, anxiety, depression, trauma, abuse, and relationship problems.
(415) 969-2942
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Laura Fannon
Psychologist, PsyD
"My work with individual adults at all stages of life recognizes the transformative power of even the most challenging life transitions. These opportunities may take many forms: fears about mortality and aging, grief and loss, questions about career and calling, spiritual and existential crises, shifts in sexual identity and orientation, and relationship problems. I also do couples counseling (straight and GLBT), including premarital counseling, and am a certified Prepare/Enrich facilitator. I work with adult family members (siblings or parents/adult children) to help them resolve longstanding problems in their relationships.
(415) 323-0925
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Srini Katragadda
Marriage & Family Therapist Intern, MS, MA
"I work with individuals and couples struggling with a variety of relationship and communication issues. I have successfully treated clients with depression, anxiety, phobias, and low self-esteem. Clients that are looking for more aliveness in themselves and their relationships will be served well by what I offer.
(415) 799-9541
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J. C. Chance
Marriage & Family Therapist, MA, MFT
"Becoming our most alive and authentic self is the goal of psychotherapy. If you are like many of the people that I work with, you have felt that being yourself wasn't accepted or valued in relationships, your family, or the world in general. In therapy, you have the opportunity to non-judgmentally challenge and change these learned beliefs and grow into your true self. I am especially interested in working with couples, relationship problems, anxiety, trauma, sex and sexuality, activists and LGBT.
(415) 787-4872
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Tracy Mcgillis
Marriage & Family Therapist Intern, MA, MFTI
"I provide a safe, empathic, and non-judgmental space to explore any issues that have brought you to therapy. I work with individuals, families and couples at all developmental stages, partnering with you to navigate the uncertainties of life transitions, relationship difficulties, and physical or emotional barriers that may be holding you back from fully engaging in your life.
(415) 787-4497
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Dennis Di Donato
Marriage & Family Therapist, LMFT
""We are what we think. All that we are arises with our thoughts, with our thoughts we make the world." THE DHAMMAPADA These words inspire me as I work to bridge Eastern and Western thought in the delivery of psychotherapy, using contemporary approaches based in Mindfulness Based Cognitive Therapy, Emotional Intelligence and Humanistic Existentialism. I collaborate with my clients to assist them in overcoming depression, anxiety, anger, loneliness,fear and doubt; feelings that prevent us from living our lives fully. My work aims at helping people learn how to use their emotions intelligently rather than being overwhelmed by them.
(650) 200-0609
Verified by Psychology Today
Normandy Daniels
Marriage & Family Therapist Intern, MA, MFTi
"Most often, the ways we are unhappy in our lives have to do with the parts of ourselves we don't like. I can gently but efficiently help you uncover the parts of yourself that are stuck or that you have difficulty expressing, and create the conditions for a natural healing process to occur. I work well with clients that are motivated to explore their inner worlds, are willing to discover new things about themselves, and like the adventure of growth and change.
(415) 868-4845
Verified by Psychology Today
Jane Christmas
Psychologist, PsyD
"Being a psychotherapist means being available to you in a way that is different to other forms of human relatedness. It means I listen to the painful events and relationships troubling you in your life and open a conversation about them between us. This conversation is private and confidential, yet allows for the most honest and accessible way to both explore and understand your reactions and feelings. Although the foundation of my knowledge lies in the psychoanalytic tradition, I incorporate contemporary knowledge and methods that have developed since Sigmund Freud's first discoveries at the end of the 19th century.
(415) 423-1066
Verified by Psychology Today
Anna Benassi
Marriage & Family Therapist Intern, MA
"I am not your run of the mill therapist. Oh sure, I listen well and am very compassionate and calm. But I just don't sit there and ask you how you feel. I do care about your feelings but I am more curious about your entire experience and how we can increase your awareness so that you can make helpful and inspired choices. As you can imagine I help people deal with any issue you can possibly think of- from depression to life transitions to the loss of a loved one or trauma.
(510) 585-9164
Verified by Psychology Today
Lindsay Repko
Marriage & Family Therapist, MA, LMFT
"I offer counseling services to Individual Adults, Children, & Couples in Downtown SF. I recognize the courage required to begin or return to psychotherapy. There is tremendous value in exploring ourselves honestly and in a protected space. Such a space seems hard to come by these days. I work best with people who possess a genuine curiosity about themselves and those who recognize that sustainable change takes time and effort. Regardless whether you come in by yourself, as a couple, or family, we can develop a treatment that responds to your concerns and offers useful perspective.
(415) 820-1640
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How can I tell if a therapist is right for me?
Therapists in South of Market (SoMa) - San Francisco have broad skills and are able to work with a wide range of issues.
For example, if you're seeking a marriage counselor in 94103 you'll find that most therapists are trained in marriage counseling or couples counseling in 94103 and couples therapy. And they welcome families for family counseling in 94103 or family therapy in South of Market (SoMa) - San Francisco.
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If you're looking for specialist counseling in San Francisco County, California 94103, such as a child psychologist or sex therapist, try to refine your search with our left nav bar.
What method of therapy is right for me?
When it comes to treatment methods, there's no "right way". A couples counselor or a family counselor may use different treatment methods depending on the one that works best for you.
How to use my insurance?
Many therapists accept health insurance. Check to see if your insurance is covered. Feel free to discuss this when you contact the therapist.


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Found May 16, 2012 on The Last Angry Fan:
Stealing home may be the most exciting play in all of baseball, while winning a ballgame via the walk-off hit is pretty marvelous in its own right. But combining the two to create the super rare, and ridiculously electrifying walk-off steal of home is undoubtedly the most tremendously enthralling play, game winning or otherwise, in the game of baseball at any level. And just such a play happened earlier this month during a high school game between the Lick-Wilmerding Tigers and the University Red Devils. It wasn't a straight steal of home but more of a delayed steal after a pitch in the dirt, and the runner, Tigers 2nd baseman Drew Forrest, exhibited some questionable, albeit crafty baserunning to plate the winning run in the bottom of the 8th, but the ump's call stood and the wild play will live on for eternity. Enjoy it now because it may be decades before you see another walk-off steal of home, if ever… Forrest's sliding technique may lack for style points, but despite th...
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Tests for the presence of 14 pharmaceuticals in Scottsdale's municipal water system found only an "infinitesimal" trace of caffeine and no traces of 13 other drugs, the city's Water Quality Department said Thursday.
Testing revealed the level of caffeine was 3.6 nanograms per liter, which translates into someone having to drink 5.6 million gallons of water to ingest the amount of caffeine in one cup of coffee, according to the city.
Suzanne Grendhal, the city's water quality director, said she grades the city's water an "A-plus."
"We would prefer that anything would have been undetected, but we're pleased there's only a miniscule amount of anything, which is good," Grendhal said.
The testing was done in response to media reports that pharmaceuticals were appearing in some municipal supplies across the country. Even so, testing for such drugs is not required, Grendhal said.
Testing was done at the Central Arizona Project Treatment Plant at Union Hills Drive and Pima Road and the Chaparral Treatment Plant at Hayden Road and McDonald Drive.
All traces of caffeine in Scottsdale water are expected to be removed later this year when an enhanced treatment system is installed at the CAP plant.
Testing also was done for acetaminophen, trimethoprim, carbamazepine, sulfamethoxazole, fluoxetine, estradiol, estrone, ethynylestradiol, testosterone, progesterone, gemfibrozil, ibuprofen and triclosan.


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LAFAYETTE, La. (AP) — Federal prosecutors say a Lafayette woman was sentenced to nearly 2.5 years in prison for stealing more than $500,000 from the company where she worked.
U.S. Attorney Stephanie A. Finley, in a news release, said U.S. District Judge Elizabeth E. Foote sentenced 61-year-old Bunnie Morris to 29 months in prison and five years of supervised release. Foote also Thursday ordered Morris to pay $337,049 in restitution to Waste Auditors Inc., where she worked as a financial accountant/bookkeeper from 2001 to 2009.
According to evidence presented at the Feb. 20 guilty plea, Morris forged signatures of corporate officials on numerous payroll, bonus and expense account corporate checks processed through two banks totaling $579,050. She also orchestrated unauthorized payments to herself in the form of pay raises and bonuses.


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Film Review: Cirque du Freak: The Vampire's Assistant (2009)
SYNOPSIS: Things get freaky fast for 16-year-old Darren Shan (Chris Massoglia) when his friend (Josh Hutcherson) takes him to a circus that's chockfull of sideshow oddities. There, he meets vampire Larten Crepsley (John C. Reilly) and receives a life-changing bite on the neck. As the newest member of the mysterious Cirque du Freak troupe, Darren keeps company with Madame Truska (Salma Hayek) and sparks a war between the vampires and their rivals. REVIEW: Before we … Continue reading