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tag:gopro.com,2005:/feed GoPro News 2014-11-21T15:54:00-08:00 GoPro Staff tag:gopro.com,2005:NewsArticle/310 2014-11-21T15:49:27-08:00 2014-11-21T15:54:00-08:00 Nick Woodman Appears as Guest Shark on ABC Hit Show, Shark Tank

Watch ABC at 9:00pm (8:00pm CST) tonight to see GoPro CEO Nick Woodman in a different role - that of Guest Shark on the ABC hit television show, Shark Tank. Now in it's sixth season, Shark Tank is a one-hour reality competition series that features aspiring entrepreneurs pitching a panel of investors (the Sharks!) with the hopes of securing a deal to fun their business and their dreams.

Taped in September, Nick appears on the panel with veteran Sharks, Mark Cuban, Daymond John, Lori Greiner and Kevin O'Learly (aka - Mr. Wonderful).

If you miss the action live tonight, you can watch the episode on ABC's website.
 tag:gopro.com,2005:NewsArticle/308 2014-11-21T09:42:49-08:00 2014-11-21T10:18:21-08:00 The Ultimate Guide to Filmmaking is Here!

"This is the book we wish we'd had five years ago, when we first started making videos for GoPro."

Thanks to GoPro Creative Director Bradford Schmidt, production artist Brandon Thompson, and the good people at Peachpit Press, the keys to better storytelling and optimal use of GoPro equipment is now at the world's fingertips.

Over three years in the making, this guide to professional GoPro filmmaking is packed with hundreds of beautiful photos and interactive links to videos created by professional athletes, filmmakers, and inspired GoPro users around the world.

Shortly after the launch of the HERO3 camera, Peachpit Press approached Schmidt about a possible GoPro guide, and while he was entrenched in productions and camera testing, Schmidt decided (with council from Nicholas Woodman) that it would be best that he tackle it personally with his colleague Brandon Thompson, instead of entertaining the possibility of a ghost writer. Thompson, a wordsmith himself, eagerly teamed up with Schmidt, and over the course of the following three years, the duo honed in their content and intricately curated the most impactful and illustrative images.

 As the only book to cover the art and technique of advanced filmmaking by the team at GoPro, you'll get a unique insider's look at GoPro's history, all the different camera modes and settings, standard and experimental mounts, shooting principles, and editing techniques. Compelling stories from users such as Kelly Slater, Shaun White, and Kevin Richardson offer a rare view into an incredible world of athleticism, artistic beauty, and storytelling.

 Whether you're a professional filmmaker, top athlete or an aspiring enthusiast, you'll get all the inspiration and instruction you need to capture and create your own engaging edits to share with the world.

 "This book is an invaluable window into Bradford and Brandon's creative thinking and summarizes their years of experience. Hopefully it serves as a spark for you just as the authors have done for GoPro." – Nicholas Woodman, founder of GoPro

It is available now at Peachpit Press. CLICK HERE TO BUY

You Can Also Win a Free Copy of the book!

Get Entered

Step 1) Tune in to Brad and Brandon's Instagram Takeover on Friday Nov. 21

Step 2) Take/Have a cool GoPro photo

Step 2) Submit photo to gopro.com/submit and put "Instagram Takeover Submission" in the title

Step 3) Post that photo on Instagram and explain which Instagram takeover post they found the most interesting

Step 4) Check back to the GoPro Instagram account to see if you're photo is selected as the Grand Prize Winner. You'll win a copy of the book and your photo will be posted on our account.

Winners

1 Grand Prize Winner = Signed Book + Their photo posted on GoPro's Instagram

50 Runners Up = A signed copy of the book

Rules

Check out the official rules HERE

 tag:gopro.com,2005:NewsArticle/307 2014-11-17T17:02:22-08:00 2014-11-19T16:01:02-08:00 #GoProChat All Things Snow with Hannah Teter, Elena Hight, and Jamie Anderson

Above: Hannah Teter

Join us on November 25th from 6-7 PM PST for #GoProChat, a live interactive Twitter chat with Team GoPro.

In this month's #GoProChat we'll get you ready for snow season with GoPro athletes Hannah Teter, Elena Hight and Jamie Anderson! We'll go over everything you need to capture an epic season of fun on the mountain.

We want to hear your questions! This is your time to ask GoPro. Submit your questions to us on Twitter by using #GoProChat. We'll ask a few of your questions and a few of our own during the hour.

Above: Jamie Anderson

Never Done a Twitter Chat?

Alright, here's how it works. During the hour, @GoPro will be the moderator for the chat. We'll Tweet questions using #GoProChat to our followers and anyone following along with #GoProChat.

Then we'll be able to have a live-chat to hear your thoughts, comments, and any other questions. We're stoked to hear from you guys and learn more about how you rock your GoPro.

UPDATE – Camera + Gear Giveaway

In addition to all the info we'll be sharing during the chat, we wanted to hook it up with some free gear. Two lucky #GoProChat participants will win a GoPro HERO4.

Here's how to win:

Follow along with #GoProChat

Stay tuned for the highlighted question

Share your answer with the hashtag #GoProChat

Stay tuned to see who won!

 tag:gopro.com,2005:NewsArticle/306 2014-11-11T16:11:22-08:00 2014-11-12T10:26:58-08:00 The Cowboy Way: GoPro Runs with Our Nation's Wild Mustangs

"I can attribute most things good in my life back to horses"

Vast open landscapes, wild horses running and the swagger of a rugged cowboy is symbolic imagery of America's history, but these legacies seem far removed from our urban sprawl and traffic-clogged highways. And although these defining images continue to be encroached upon by urbanization and cultural evolution, the American cowboy still carries on the legacy today. As part of its Adventure of Life in 4K video series, the GoPro media team journeyed to the countryside of Nevada to reconnect with the story of our land, our exploration of the great West, and the majesty of the Wild Mustang. The result is a stunning homage to the heritage of our country and a video that will leave you nostalgic for simpler times.

For the shoot, GoPro production artists Mario Callejas, James Kirkham, Gabriel Noguez and Trenton Pasic visited the Mustang Monument, a sustainable resort and preserve for wild horses, which encompasses more than 900 square miles near Wells, Nevada. Surrounded by mountain ranges and wide open valleys, the Mustang Monument's mission is to protect the wild horse, educate the public on their inclusion in American history and ensure their protection for years to come. Leading that stewardship – and narrator of the GoPro: Wild Mustangs edit - is Clay Nannini, a third-generation cowboy who learned everything he knows about horses by his father and grandfather. Nannini is continuing the legacy with his two sons as his family works at the Monument to help nurture the more than 600 wild mustangs that live on the preserve.

The GoPro media team had only four days for the shoot, with the added challenge of filming a subject matter whose movement was somewhat unpredictable. Skittish by nature, the horses would tend to run away if the media production team members got close to them. "Really quickly we knew that we had to place cameras in areas that we knew they were going to go through," recalls Callejas. On one of the days, the team got lucky. Right before a storm, with mud all over the preserve, the team worked with Nannini to anticipate where the horses would run and placed between more than a dozen cameras on the ground to get the shot of the horses running right at the camera. The imagery captured delivers a perspective viewers could never see on their own – an intimate immersion of sight and sound into a horse stampede.

The team left Nevada impacted not only by their experience with these wild horses but also by Nannini's reverence for the Mustang, and all that these horses did for American culture. In the video Nannini notes, "Without the horse, who the hell knows where we'd be. They really are a part of our history. We came west on their back." Nannini, like his father and grandfather before him, has devoted his life to squaring a debt that is impossible to ever fully repay. We salute Nannini and all of the cowboys out there for helping preserve such a rich part of our culture and helping to remind us of simpler times now passed.

Watch GoPro: Wild Mustangs - A Legacy in 4K
 tag:gopro.com,2005:NewsArticle/305 2014-11-11T14:26:17-08:00 2014-11-19T09:26:51-08:00 GoPro Dazzles National Press Club with 4K Footage and GoPro Tips and Tricks

The National Press Club is the world's leading professional organization for journalists and communication professionals. Tomorrow Wil Tidman, Head of Media Production, and Jim Geduldick, Cinema and Photo Marketing Manager will be formally introducing the incredible new HERO4 cameras to the attendees. Throughout their presentation they will elaborate on the camera's 4K capabilities, best practices for capturing content, and how HERO4 cameras are being used in professional productions. Take this unique opportunity to meet and ask questions to the masterminds behind the GoPro channel and beyond!

The event will take place in Washington, DC on Wednesday, November 12th from 6 to 8 pm. The panel is open to the public and members. To purchase tickets visit the National Press Clubs website HERE
 tag:gopro.com,2005:NewsArticle/304 2014-11-11T08:44:06-08:00 2014-11-11T09:16:51-08:00 Mammoth Mountain and GoPro Announce New Resort Partnership

GoPro Signs on as Official Camera of Mammoth Mountain Ski Area and June Mountain

Mammoth Lakes, Calif. – Mammoth Mountain announced today that it has joined forces with GoPro, making it the Official Camera of Mammoth Mountain Ski Area. The partnership, which begins immediately, aligns two of action sports' most successful brands.

GoPro cameras, including the new HERO4, are a crucial tool in Mammoth Mountain Ski Area's video production work, event coverage and athlete marketing. GoPros are used to capture everything from the powder runs of Mammoth pros, to the very first runs of Mammoth Ski Schoolers.

Mammoth's Chief Marketing Office, Erik Forsell, credited the resort's commitment to producing innovative video content with helping to create the largest social media audience of any mountain.

"We absolutely jumped at the chance to partner with GoPro," said Erik Forsell, Mammoth's Chief Marketing Officer. "On any given day, winter or summer, you can take a spin around the mountain and find Mammoth team athletes, consumers and our video production team using GoPro's amazing technology to connect with our community. GoPro is a great fit for us, it's all about encouraging people to get outside, enjoy the outdoors and share the experience with friends and family – the exact same thing we aim for here at Mammoth."

"Mammoth Mountain is a special place. It attracts people from all over, particularly from Southern California, an area rich with passionate GoPro users. Many of us grew up skiing and snowboarding on this mountain, as well as camping, fishing and riding dirt bikes in and around this gorgeous area. This official partnership now strengthens our already strong bond with Mammoth, and we look forward to the incredible content that everyone will capture on the mountain and share with the world," said Paul Crandell, VP of Marketing for GoPro.

Mammoth Mountain opens for the winter season on Thursday, November 13. Follow @MammothMountain and @GoPro on Facebook and Instagram to keep up with all the opening weekend festivities.

About Mammoth Mountain

Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. With a longstanding commitment to athlete progression and innovative freestyle and nordic terrain, Mammoth is proud to be an official USSA training ground. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth

Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH.
 tag:gopro.com,2005:NewsArticle/302 2014-11-10T10:03:23-08:00 2014-11-11T16:27:00-08:00 Japan After Dark: GoPro Captures the Streets of Tokyo at Night

Sometimes no plan is the best plan.

When production artists Wes Nobles, Jordan Miller, and Nate Lee embarked on their journey to Japan, they knew only that they wanted to capture an essence of nightlife in Tokyo and that a mystery man named Shinichi Moroboshi may be able to help them illustrate the subculture.

With almost a week to shoot, a short list of contacts in the area to help connect them with possible subjects, and a quiver of prototype HERO4 cameras, Nobles and Co. touched down in the Far East ready to tackle whatever presented itself.

Above: GoPro production artists Wes Nobles (center), Jordan Miller (back), and Nate Lee (right) grab a group shot at the RWB shop with Akira Nakai and friends.

Luckily, friends of GoPro Yujiro Otsuki and Dino Dalle Carbonare introduced the GoPro team to world famous Porsche wrench, Akira Nakai of RWB Porsche, and the mystery man, Moroboshi. So, for the first few days on the ground, the team immersed themselves in the culture and heartbeat of Tokyo, from the square of Shibuya in the day to the robot light shows of the evening.

As the weekend neared, they got their chance to visit Nakai and the RAUH-Welt Begriff Porsche (RWB) tuning shop. Porsche enthusiasts all over the world covet Nakai's craftsmanship. He considers the cars in his shop blank canvases to apply his signature artistry. Customers looking for the RWB Porsche need only provide their input on performance preferences; the rest is up to Nakai. No two cars are the same. Each is a signed original.

"Akira's shop is amazing. It is a controlled chaos that only he can navigate. A wrench may come from the toolbox, but the socket he needs may be on a random shelf where only he remembers putting it last," said Nobles of his visit to RWB.

Above: Yuu Kawasaki proves that Streets of Japan aren't just for the boys. She and her custom ZX-10 light up the roads of Tokyo at night.

Nakai, Nobles recalled, was extremely accommodating to the GoPro team. He gave them free reign of his shop and happily brought cars out for them to shoot. Honored and humbled after their time with Nakai, the small production team knew they had a great start to a full edit.

Shortly thereafter, GoPro met Yuu, and young woman obsessed with both high-powered custom Kawasakis and making a name for herself amongst the boys and their toys. Once they met her, the Gopro team knew she would be a key piece to the character development puzzle, juxtaposed to the seemingly male-dominated culture. He quiet confidence shines through in the darkness of the Street of Japan in 4K edit...

Above: There isn't much about these bikes that is "stock." Custom is king in Tokyo.

Finally, they met their mystery man, Shinichi Moroboshi. If Googled, his name only amplifies the mystery. Heresy has implicated him, but the man the team met was kind, welcoming, and more than willing to put his cars on the road for GoPro. And although Moroboshi and his crew do not typically take the cars out in the rain, but they graciously made the exception for GoPro, and luckily the weather decided to cooperate once the tires hit the pavement.

"The rain actually ended up serving us well. The HERO4s picked up the reflection from the lights on the cars and created an added element of mirror-like shine," Nobles recalled.

The extravagant Italian exotic cars tied the piece together for the GoPro team, and their look and sound really showcased the capabilities of the HERO4 cams. The take-aways were plentiful, said Nobles. Not only did they meet some of the most colorful and intriguing characters, they walked away better production artists.

See the full video ===> GoPro: The Streets of Japan in 4K
 tag:gopro.com,2005:NewsArticle/301 2014-11-07T12:13:46-08:00 2014-11-19T09:28:22-08:00 How GoPro Cameras are Helping in the Search for WWII MIAs

The Republic of Palau, a small cluster of islands off the South Pacific, is the holder of breathtaking views, beautiful fish and hundreds of secrets. The islands and its vast coral reefs are also the final resting place for hundreds of men who fought during World War II. Although the fate of many of these missing men are still a mystery, now thanks to advanced technology and human drive, many of these MIAs are being found and identified to help bring closure for their relatives. Tracking the MIAs is a daunting and emotionally draining quest but does not stop the driven and passionate volunteer organization, BentProp Project.

This past April, GoPro had the opportunity to team up with the BentProp Project and Scripps Institution of Oceanography –UCSD and the University of Delaware to document their efforts in Palau.

The BentProp team is a devoted group of volunteers founded by Dr. Pat Scannonwho spent years hunting through the vast waters around Palau searching for American planes that were shot down during the Battle of Peleliu. The team utilizes local history by interviewing Palauan elders and recapping military records. They are now using advanced oceanographic imaging and mapping systems with support from Scripps and the University of Delaware. GoPro cameras play a pivotal part in the advanced technology set up.

The GoPros are incased in unmanned underwater vehicles that are used to survey wreckage on the ocean floor. These torpedo like underwater robots, officially known as Remote Environmental Monitoring UnitS (REMUS) were developed in partnership between lead researchers Dr. Eric Terrill from Scripps and Dr. Mark Moline from the University of Delaware.

The REMUS employs sidescan sonar capabilities to map the deep ocean floors. The combination of the sonar technology and GoPro cameras enable the team to more effectively identifying potential targets.

 In addition to using GoPro cameras in their search efforts, the team makes great use of GoPro cameras for documenting all facets of their expedition, on land, boat and underwater.

This joint effort has caught the attention of Washington:

"I applaud Scripps' efforts, in conjunction with the BentProp Project, University of Delaware and GoPro, to help locate the remains of our missing airmen and sailors," said U.S. Representative Susan Davis, a member of the House Armed Services Committee. "We have a responsibility to locate those who are missing and remain unaccounted for and return them home to their families and loved ones. As Congress and the Department of Defense identify ways to more effectively locate those who are missing in action, I hope we can look to creative partnerships like this to bring closure to the families of these service members."

To learn more about the technology used by Scripps visit their website.

High School Students rig their own ROVs with GoPros.

The BentProp team was also joined by Stockbridge High School's Advanced Underwater Robotics team. The Michigan high school robotics team came to Palau to aid in the search and to test Remotely Operated Vehicle (ROV) they had built. The Stockbridge team has worked alongside BentProp for last four years. This year they used GoPro cameras as part the underwater guidance system on their ROV. The ROV tethered to the monitoring system on the boat can reach depths of 145 feet. The GoPro cameras provide a live feed from the ROV below the water to topside allowing the students to drive the robot.

Bob Richards, who runs the Stockbridge program, helped give high school students an opportunity to get involved with something very impactful in the world. Not only has he guided the students to create incredible ROV's, he has also given them the opportunity teach the local Palau third grade class how to construct their own ROV's out of PVC piping and plastic soda bottles, giving the children hands on experience so they could explore the floors of their local waters.

GoPro For a Cause
 tag:gopro.com,2005:NewsArticle/300 2014-11-06T10:09:22-08:00 2014-11-06T10:17:12-08:00 Kalani Chapman Desert Point GoPro Barrel Adventure

Kalani Chapman Desert Point GoPro Barrel Adventure from Damien robertson on Vimeo.

One of the best barrel riders in the world, Kalani Chapman, takes his GoPro HERO3+ to Lombok, Indonesia to one of the world longest left hand barrels, Desert Point.

 tag:gopro.com,2005:NewsArticle/299 2014-11-03T16:28:08-08:00 2014-11-10T09:51:58-08:00 Koa Smith Wins Inaugural GoPro of the World

Kauai surfer earns $20,000 for lengthy Namibia tube ride

Koa Smith (Kauai, Hawaii) has won GoPro of the World powered by Surfline with his game-changing 27-second POV tube ride from Skeleton Bay, Namibia. The inaugural competition challenged surfers from around the globe to document their epic surfing moments on GoPro cameras with the single-best clip earning $20,000.

"I'm just so psyched, it was the barrel of my life and I had a GoPro in my mouth," said an elated Koa Smith after being presented with an oversize check from GoPro by his brother Alex. "I just couldn't even believe it. If I didn't have a GoPro, I would try to explain [that wave] to people and they would just be like, 'Yeah right, whatever.' I'm just so stoked that I got that wave, that guy didn't burn me, and I filmed it."

Watch Koa Smith's reaction to winning GoPro of the World: http://www.surfline.com/video/featured-clips/koa-smith-wins-gopro-of-the-world_119715

"GoPro congratulates Koa Smith for winning GoPro of the World and taking home $20k, by catching the longest barrel of his life at Skeleton Bay," said Adam Instone, Sr. Manager, Action Sports at GoPro. "Koa has been a consistent content producer, so it's no surprise he captured this epic session on his GoPro. Thanks to everyone who submitted their clips, as its truly amazing to see the the level of talent and caliber of surfing present today worldwide."

The online video contest opened May 1st, with over 140 entries submitted from all points of the globe leading up to the September 30, 2014 cutoff. Judges Cyrus Sutton, Pete Hodgson and Mike Prickett deliberated over the clips, comparing top tube riders like Jamie O'Brien, CJ Hobgood, Shane Dorian and others' entries to Smith's never-ending barrel.

The 2014 GoPro of the World followed on the success of 2013-2014's GoPro of the Winter, won by Jamie O'Brien.

"Expanding the event worldwide really opened up endless possibilities," said Mike Cianciulli, Surfline's event director. "It was amazing and exciting to absorb all the entries we received this year."

GoPro and Surfline are kicking off another round of GoPro of the World powered by Surfline on November 1, 2014 until March 31, 2015 with another $20,000 up for grabs.

 tag:gopro.com,2005:NewsArticle/298 2014-10-30T10:53:17-07:00 2014-10-30T10:55:35-07:00 GoPro and Pinkbike Team Up for Video Contest with a $20K Grand Prize

GoPro and Pinkbike have teamed up to bring you a POV video contest like no other. Think you have the gnarliest line and can capture it in a unique way? Bust out your GoPro and start submitting those POV clips to get yourself into contention for the $20,000 and all the glory that goes with winning the raddest POV contest ever!

You. Your bike. Any Line. Anywhere.
Submit your stunning, technical, or just plain rad raw one to two minute GoPro clips and you're eligible for the $20,000 grand prize. The judges will also be selecting the best of the month and counting on the world's vote to select monthly winners.

Dates:
October 30, 2014 – February 28, 2015

Location:
Planet Earth

Judging Criteria:
- Cinematography and Composition (25%)
- Perspective and Degree of Difficulty of Shooting (25%)
- Performance and Style (25%)
- Overall Beauty and Lighting (25%)

Prizing
$20,000 Grand Prize
$1,000 Monthly Winner

Contest Page
Full details, judging criteria and official rules here. Good luck!
 tag:gopro.com,2005:NewsArticle/297 2014-10-28T12:13:21-07:00 2014-10-29T10:44:21-07:00 GoPro Descends into the Bloodline of Mother Earth

"Life is either an incredible adventure, or it's nothing at all."

The sentiment may seem hyperbolic, or perhaps even a tad cliché, but when a man utters it as he gazes into Earth's caldron of molten lava, it suddenly bear the weight of something far more profound. And while Geoff Mackley's life as an adventurist has presented him with awe-inspiring experiences, his statement should resonate with everyone. Whether the adventure is scaling a mountain or raising a child in a challenging world, the journey is as important as the destination.

New Zealand native Geoff Mackley has spent 15 years realizing his goals of experiencing the most dramatic natural events firsthand and setting foot where no man has before. Mackley's lust for adventure has ultimately led to the South Pacific, on a small volcanic island called Ambrym. The beating heart of Ambrym is the lake of lava at the bottom of Marum Crater, the magnetic source that has drawn Mackley to the island.

Above: Adventurists Geoff Mackley and Bradley Ambrose spent over a decade seeking out a navigable route to the bottom of Marum Crater.

It took over a decade of trial and error working inside small windows of predicted good weather to make the full descent into the intense center of Marum Crater. But, together with Bradley Ambrose, fellow countryman and adventure photographer, Mackley has now stood at the shore of the red lake of lava. Mackley's creative impulse is to put humans in scale with Mother Nature, and with Ambrose at his side, along with a host of GoPro HERO4 cameras, he has shown those who will never experience the lake of lava the magnitude of our home's power and beauty.

Flanked to either side of our heroes, Geoff and Ambrose, were two GoPro Original Productions team members. Armed with an arsenal of HERO4 cameras, a few drones, and plenty of optimism and intrigue, Mike Pfau and Trenton Pasic joined the expedition crew in Port Villa, Vanuatu, where they hopped a small plane with their gear to the remote island of Ambrym. From there, helicopters dropped them at the summit of the cone, where the bubbling lake gurgled below.

Above: Deep in the crater, Mackley corresponds with Ambrose via radio as he endures the intense heat from the lava lake.

The team ultimately made three descents, two of which Pasic and Pfau were able to shoot. The 1200-foot plunge down the cliff face takes four to five hours to complete with the four-person crew, so the day is long, even if the window of agreeable weather is short. The payoff, though, is nothing short of incredible.

In a constant battle with extreme weather and environment, the small team endured acid rain, falling rocks, toxic gas, and showers of molten lava, while relying on their weather predictions to set their descent. Grueling, dangerous, and emotionally draining, the view from the threshold of Earth's bloodline that revealed the scale and power of our planet proved once and for all that Mackley is correct: life is indeed an incredible adventure.

Now, go behind the scenes with GoPro's own Trenton Pasic and Mike Pfau as they relive their 13-night stay on the top of a crater to capture Mackley and Ambrose navigate the treacherous descent into the lava lake at the center of a volcanic island. Learn how they travelled halfway across the world to experience the most extreme environment either had ever imagined.

Stay tuned to the HERO4 Adventure of Life Series at YouTube.com/GoPro
 tag:gopro.com,2005:NewsArticle/296 2014-10-23T13:08:56-07:00 2014-10-23T15:05:39-07:00 GoPro Rocks Treasure Island Music Festival

Last weekend, GoPro attended Treasure Island Music Festival in San Francisco, which has grown to become one of the west coast's most-loved festivals capping out the festival season.

With no overlapping sets, Bay Area cuisine and panoramic views of the San Francisco Bay serving as the festival's backdrop, Treasure Island Music Festival is like no other festival experience in the U.S. When the festival began in 2007, it quickly became one of the premiere music events of the fall concert season thanks to its consistently fresh and exciting lineups, selling out year after year.

This year's festival played host to a number of music's most incredible names, including Outkat, Massive Attack, Zedd, Alt-J, TV on the Radio, Janelle Monae, Washed Out, St.Lucia, Banks, Jungle, White Denim, Polica, The Growlers, Classixx, Chet Faker and more.

The GoPro Experience offered a great opportunity to connect with music fans, showcasing the new HERO4 Black/Music bundle and educating the masses on how to mount their GoPros to instruments, turn tables and mic stands.

It was amazing to see how many people were using GoPros to document their festival experience and all the live music action going down over the 2-day festival.

Check out the amazing GoPro music moments captured by photographer, Misha Vladimirskiy!

Classixx

Jungle

Outkast

St.Lucia

The Growlers

TV on the Radio

Washed Out

Zedd

 tag:gopro.com,2005:NewsArticle/295 2014-10-22T10:15:22-07:00 2014-10-27T10:58:15-07:00 #GoProChat on All Things HERO4

Join us on October 29th from 6-7 PM PST for #GoProChat, a live interactive Twitter chat with Team GoPro. In this month's #GoProChat we'll highlight all things HERO4 Black and Silver with three members from Team GoPro. We'll go over all the latest settings on the cameras in addition to all the inside info on GoPro Studio and the GoPro App.

In this month's chat you'll hear from the following members of Team GoPro

Jim Geduldick - @FilmBot - is the Cinema, Broadcast & Photo Marketing manager at GoPro covering the Professional Industries.

His career as an accomplished Director of Photography, Editor and Visual Effects Artist has led him to work in features, commercials, music videos and documentaries. Jim has been skateboarding and snowboarding for over 20 years and got his start in cinematography and post production because of his passions. Just as technical as he is creative Jim he is comfortable hanging from a A-Star Helicopter with a camera rig to get the shot as well as planning out a end to end post or VFX pipeline.

Abe Kislevitz - @AbeKislevitz — Sr. Production Artist & Media Team Leader of Snow Sports. I'm a freestyle skier, surfer, and extreme adventure-goer. Creatively, I'm a photographer, post-production connoisseur, and tech geek. Put those two together and you get my job!

David Newman - @David_Newman - Sr. Director of Software Stuff at GoPro. CineForm codec and GoPro Studio architect, image processing, time-lapse and multi-cam geek.

We want to hear your questions!

This is your time to ask GoPro. Submit your questions to us on Twitter by using #GoProChat. We'll ask a few of your questions and a few of our own during the hour.

Never Done a Twitter Chat?

Alright, here's how it works. During the hour, @GoPro will be the moderator for the chat. We'll Tweet questions using #GoProChat to our followers and anyone following along with #GoProChat.

Then we'll be able to have a live-chat to hear your thoughts, comments, and any other questions. We're stoked to hear from you guys and learn more about how you rock your GoPro.

UPDATE – Camera + Gear Giveaway

In addition to all the info we'll be sharing during the chat, we wanted to hook it up with some free gear. Two lucky #GoProChat participants will win a GoPro HERO4.

Here's how to win:

Follow along with #GoProChat

Stay tuned for the highlighted question

Share your answer with the hashtag #GoProChat

Stay tuned to see who won!

 tag:gopro.com,2005:NewsArticle/293 2014-10-17T10:10:38-07:00 2014-10-17T11:30:37-07:00 GoPro Captures the "Best Day" for a Group of Special Youth

This summer, the Best Day Foundation used GoPro cameras to help document a fun, action packed day at the beach with a group of special kids. This Santa Cruz based non-profit, helps create the "best day" of activities for kids with Autism, Down Syndrome, Cerebral Palsy, Spinal Cord Injuries, and other physical and emotional conditions. The Best Day Foundation's Mission is to "enable children with special needs to build confidence and self-esteem through adventure activities which stretch their limits, expand their true potential, reinforce their achievement, & connect them with diverse populations in their community." They use safe and fun activities such as; adapted surfing, kayaking, boogie boarding and much more, to help kids with a variety of abilities build confidence and self-esteem. With the help of an experienced staff and devoted volunteers, these kids are able to push themselves outside of their comfort zone and go beyond normal day-to-day activities.

Not only is this an impactful day for the kids, who are on catching great waves on surfboards or paddling as a team in a tandem kayak, it is also has a huge affect on the whole family. Parents are able to watch their children genuinely laugh, smile and be active. The GoPro footage they capture helps document the special day that can be shared with families who weren't able to be there to participate. This particular event was held for military families who have children with disabilities. The GoPro videos and photos are wonderful pieces of content can be shared with their parents, siblings and relatives that are away from home serving our country.

Throughout the day, the kids captured footage from HERO3+ cameras that were mounted with Surf Board Mounts to help get the inspiring footage of the kids catching their first waves. A Jaws Flex Clamp was fastened to the side of the outrigger canoe to capture the exciting ride, and a 3-way mount was used to follow the kids playing on the beach or accepting their awards. During another Best Day event, Surf Dog Ricochet wore a GoPro Fetch mount to capture the kid's happiness. Check out their day of fun!

The Best Day foundation helps create special days for special kids. Learn more about the organization and their programs. If you would like to get involved or help support our friends at Best Day, visit their website HERE.

GoPro for a Cause
 tag:gopro.com,2005:NewsArticle/292 2014-10-15T09:12:38-07:00 2014-10-15T10:36:41-07:00 GoPro Walks the Runway with rag and bone

GoPro has gone high fashion with rag & bone, outfitting the designer with 36 GoPro cameras to incorporate into their New York Fashion Week runway show last month. The content captured documents the behind the scenes experience and highlights live action of models taking the catwalk.

GoPros presence at the rag & bone show extends far beyond the front row. GoPros were seen sparkling everywhere - from the pillars, to the rafters, from the media pit to hair and makeup backstage. GoPro cameras provide a unique never before seen perspective of fashion at its finest. The cameras small form factor and sleek design allow multiple GoPros to be mounted through out the space, while not distracting from the true beauty of the rag & bone Spring/Summer '15 Womenswear Collection.
 tag:gopro.com,2005:NewsArticle/291 2014-10-10T10:51:32-07:00 2014-10-10T10:53:01-07:00 GoPro Celebrates Brand Genius Award Wins in NYC

Last week, the GoPro team gathered in New York City to receive the Adweek Brand Genius Award – an annual honor bestowed upon the year's 10 best marketing executives. GoPro VP of Marketing Paul Crandell was recognized for demonstrating that, "a GoPro camera is actually a peek at worlds we've never imagined."

At the ceremony, the 25th in the award's history, Crandell shared the stage with nine other executives from companies including BMW of North America, Newcastle Brown Ale, General Mills and UFC.

At the ceremony Crandell was also surprised with a second award at the end of the evening, being named GRAND Brand Genius of 2014's winning executives.

We have each of you to thank for helping launch GoPro into the stratosphere of Brand Genius awesomeness and we are proud to share this honor with our community of users and fans!

Can't get enough of Paul? Join Crandell and friends as they spend a week chasing Steelhead on the Trinity River in beautiful Northern California!

 tag:gopro.com,2005:NewsArticle/290 2014-10-02T15:08:06-07:00 2014-10-03T06:00:09-07:00 GoPro Launches Major Retail Expansion at Best Buy for HERO® Cameras and Accessories

In-Store Presence Tripled With 12-Foot Display and 40" Monitor

Enhanced Consumer Experience in Holiday '14

SAN MATEO, CA (October 3, 2014) – GoPro, maker of the world's most versatile camera and facilitator of some of today's most engaging content, has announced a large scale merchandising rollout with Best Buy, the world's largest specialty consumer electronics retailer. The newly announced and highly anticipated HERO4 will be available in Best Buy stores and on BestBuy.com beginning Oct. 5, and will be the centerpiece of GoPro's significantly expanded in-store footprint.

The new display rollout to 500 stores begins this week and triples GoPro's in-store retail presence at Best Buy. This is GoPro's biggest retail display unit and it is exclusive to BestBuy. Chief among the enhancements of GoPro's upgraded residences are new display units designed to provide a more immersive content viewing experience for customers – a point of critical importance to adequately conveying the value of GoPro products. The new fixtures will be 6 feet tall, allowing for greater visibility for shoppers, and include larger monitors that will showcase a variety of GoPro videos, which encompass some of the world's most widely watched user generated content as well as GoPro's own award-winning productions.

"This expansion will provide GoPro with a significant increase in shelf space from one of our biggest retail partners in North America," said GoPro Senior Vice President of Intergalactic Sales, Jonathan Harris. "We're excited to offer our customers a more compelling experience at most Best Buy locations each time they interact with our products in the store."

Additional benefits of the new locations include more camera facings and a larger accessories offering, providing Best Buy customers with greater access to the GoPro products that have enabled them to capture, share and enjoy countless hours of their amazing experiences.

"Best Buy is the destination for the best in digital imaging technology, and GoPro's new line of cameras delivers just that for our customers," said Marie Grable, Merchant Director of Digital Imaging at Best Buy. "This unique new display, featuring the entire line up of cameras and accessories, is a must see for consumers who are looking to get their hands on the latest from GoPro.

The new displays arrive just in time for the holiday season, when many customers will head to Best Buy to shop for friends, relatives and loved ones. GoPro has been available at Best Buy since 2010.

About GoPro, Inc. (GPRO)

GoPro, Inc. is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world's most active and passionate people. The volume and quality of their shared GoPro content, coupled with their enthusiasm for our brand, are virally driving awareness and demand for our products. To date, we have generated substantially all of our revenue from the sale of our cameras and accessories and we believe that the growing adoption of our capture devices and the engaging content they enable, position GoPro to become an exciting new media company.

What began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions, and the world, in turn, is enabling GoPro to become one of the most exciting and aspirational companies of our time.

For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, or LinkedIn.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.

Media Contact:

Jeff Brown

GoPro, Inc.

650-332-7890

email@example.com

 tag:gopro.com,2005:NewsArticle/288 2014-09-28T22:13:25-07:00 2014-09-29T04:44:41-07:00 GoPro Introduces HERO4: The Most Powerful GoPro Lineup, Ever

HERO4 Black: 2x the Performance of the Previous Black Edition GoPro, now featuring 4K30, 2.7K50 and Ultra High Speed 1080p120 Frames per Second Video Capture

HERO4 Silver: Professional Quality Capture with Built-in Touch Display Convenience

SAN MATEO, CALIF. (September 29, 2014) – GoPro, Inc. (NASDAQ:GPRO), enabler of some of today's most immersive and engaging content, today unveiled HERO4, the highest performance line of capture devices the company has ever made. HERO4 is available in two editions, HERO4 Black at MSRP $499 and HERO4 Silver at MSRP $399. GoPro's Emmy® Award-winning imaging technology combines with enhanced ease-of-use and powerful new features such as 4K30, 2.7K50 and 1080p120 video capture (Black) and built-in touch display convenience (Silver), to make it easier than ever for consumers to self capture and share stunning, professional quality content of their favorite experiences.

HERO4 Black delivers 2x the performance of its best-selling predecessor and now captures cinema-quality 4K video at 30 frames per second (fps), 2.7K video at 50fps and 1080p video at a blistering 120fps, virtually eliminating rolling shutter in most scenarios while allowing for time-bending slow motion effects. HERO4 Black also features an entirely redesigned audio system that captures high fidelity sound with 2x the dynamic range of previous models. Additional enhancements include improved image quality, low light performance, highlight moment tagging and an improved user interface that allows for easier discoverability and access to key features and controls. The HERO4 Black is simply the highest performance GoPro yet.

HERO4 Silver delivers the same professional image quality as HERO4 Black less some of the higher performance video capture modes including 4K30, 2.7K50 and 1080p120. HERO4 Silver includes a brilliant built-in touch display for those who value convenience and ease-of-use over the no-holds-barred performance of the HERO4 Black.

The new HERO4 line will be available October 5 on GoPro.com and at select retailers worldwide.

"For the past twelve years, our passion has been to make it easy for people to self-capture jaw dropping, professional quality footage of themselves engaged in their favorite activities," said GoPro Founder and CEO, Nicholas Woodman. "That passion led us to embark on our most ambitious design and engineering effort ever, and the result is nothing short of the ultimate GoPro—the HERO4 Black. We can't wait to see what the world captures with it."

HERO4 Black – 2x the performance, yet again.

The flagship HERO4 Black builds upon GoPro's Emmy® Award-winning technology to deliver the next level of GoPro image quality, versatility and performance:

 Incredible ultra high definition 4K video at 30fps allows for life-like video capture as well the ability to extract 8.3 megapixel video stills to use as photos

 Faster* high resolution frame rates of 2.7K at 50fps and 1080p at 120fps

 12MP magazine cover-quality photos at burst speeds of 30 photos per second

 Updated user-interface with improved discoverability and access to key camera controls

 50% faster Wi-Fi* combined with Bluetooth® delivers enhanced GoPro App performance and improved power management

 MSRP $499

 For more information visit the HERO4 Black product page

"A common pain-point is deciding between capturing video or photos of an experience," remarked Woodman. "Each frame of4K30 video is similar to an 8.3 megapixel photo. The result is that users can simultaneously capture eye-popping 4K30 video and impressive 8.3 megapixel photo-like video stills at 30 frames per second when using HERO4 Black. It's one of the many wild capabilities of this impressive new device."

HERO4 Silver – Professional quality capture. Touch-display convenience.

The HERO4 Silver sets a new precedent for convenience and ease-of-use with GoPro's first built-in touch display:

 Brilliant built-in touch display allows for easy camera control, shot framing and playback

 Professional quality video capture at 2.7K30, 1080p60 and 720p120

 12MP magazine cover-quality photos at burst speeds of 30 photos per second

 50% faster Wi-Fi* combined with Bluetooth® delivers enhanced GoPro App performance and improved power management

 MSRP $399

 For more information visit the HERO4 Silver product page

The most advanced GoPro cameras yet.

HERO4 Black and Silver share powerful new features that expand what's possible with a GoPro.

Protune™, now for photo + video.

 For those who prefer to take manual control of their GoPro to maximize versatility and performance, we've expanded our professionally minded Protune mode to include Color, Sharpness, ISO Limit, and Exposure controls for both photo and video capture.

New settings for after dark.

 Whether you're shooting the Milky Way or a campfire hangout, Night Photo and Night Lapse allow you to capture stunning images of ultra low-light scenes with customizable exposure settings of up to 30 seconds.

Mark your best moments.

 HiLight Tag enables you to mark key moments with the push of an on-camera button while recording, making it easy to find, playback and share your favorite clips in GoPro Studio or with the GoPro App. You can also HiLight Tag using the mobile GoPro App or the new Smart Remote accessory.

QuikCapture speed and convenience.

 QuikCapture makes it easy to power on and record with the press of a single button. When enabled, a single press starts video capture, while a press and hold engages Time Lapse photo capture.

High-performance audio.

 A totally re-designed internal audio system combines with a state of the art microphone to capture clean, high fidelity sound with 2x the dynamic rangeof previous models.

 Introducing the HERO – The perfect entry-level GoPro.

GoPro is also proud to debut HERO, the perfect entry-level GoPro. Designed with simplicity in mind and built directly into a rugged, waterproof housing, HERO captures high-quality 1080p video at 30fps and 720p video at 60fps. HERO captures the same immersive, eye-popping footage that's made GoPro one of the best-selling cameras in the world—all in a simplified package that's accessible to everyone with an MSRP of $129. For more information visit the HERO product page on GoPro.com.

New Mounts and Accessories that Help You Capture and Share Your World

October 5th also marks the availability of these new GoPro mounts and accessories:

 Smart Remote – Control your GoPro from up to 600' (183m) away with the wearable and waterproof remote. Conveniently mark key moments as they happen with the Smart Remote's HiLight Tag button when paired with a HERO4 Black or HERO4 Silver.

 The Handler – A compact floating handgrip. Lightweight, ergonomic and durable, The Handler is perfect for handheld shooting during any activity.

 New BacPac accessories – A new and improved Battery BacPac provides almost twice the battery power over the camera's internal battery alone. And a new LCD BacPac provides improved touch and swipe performance when used with HERO4 Black.

GoPro App and GoPro Studio

GoPro announced several updates to its popular GoPro Studio desktop editing software and mobile GoPro App.

GoPro Studio makes it easy to import GoPro footage from your camera to your computer to create professional-quality videos. GoPro Studio features GoPro Edit Templates, template versions of some of GoPro's most popular videos. All you have to do is replace the original GoPro video clips with your own favorite clips and the editing style that has made GoPro famous becomes your own. GoPro Studio now supports the HERO4's HiLight Tag feature, making it easy for GoPro Studio to identify your videos' best moments thereby allowing for faster and more convenient editing. Also new to GoPro Studio is Flux™, a powerful ultra slow motion and speed ramping tool that enables the dramatic time-shifting effects GoPro has become so well known for. Want to highlight a particularly awesome moment in one of your edits? Flux that thing and share it with the world.

The GoPro App for mobile not only gives you instant access to the GoPro Channel and all of the incredible content that has made it the number one brand channel on YouTube, it also gives you full control of HERO4 Black and Silver and allows for quick and easy changes to any mode or setting. Expanded GoPro App support for HERO4 also includes support for HiLight Tagging while recording, as well as searching for tags during playback. As always, the GoPro App also allows for shot preview, playback and sharing of your favorite photos and videos via email, text, Facebook, Twitter and more.

GoPro is committed to inventing innovative tools that make it easy for people to self-capture and share engaging and immersive experiences with others.

Learn more about HERO4 line and the entire GoPro ecosystem of software and accessories at GoPro.com, or visit your local retailer today.

*Than previous comparable HERO3+ models.

 tag:gopro.com,2005:NewsArticle/287 2014-09-22T10:22:20-07:00 2014-10-15T10:36:06-07:00 GoPro Presents Tony Royster Jr. Drummer's Odyssey

Tony Royster Jr. has played drums since the age of three. He grew up collaborating with his father and embraced his natural talent as a gift to play music, often referred to as a prodigy by his fans. No stranger to music lovers across the globe, Royster has established himself as a force to be reckoned with and a talent in high-demand. His most notable platforms include worldwide recognition as Jay Z's drummer for the past eight years and explosive drumming for both the Magna Carta and On The Run Tour with Jay Z and Beyoncé. GoPro and Tony worked together to film this live visual experience at the DW Drum Factory in Oxnard, CA. Tony rides his massive drum set through an introspective journey through his past and future.

GoPro takes an intimate look into Tony's life, connecting the virtuous quality of his music to art through the lens of a GoPro. Experimenting with live sonic triggered visualization and projection mapping director Jordan Miller conceptualized the unique environment. Live projection specialists, Gabriel Noguez and Mattia Casalegno, projected old home movies and memories of Tony's childhood onto the main screen behind him, while GoPro time-lapse imagery was placed onto his drum set. As he played live, mics sensed tones in the room and Noguez and Casalegno took sound waves from drum frequencies to effect and alter the projections, in turn synchronizing imagery with Tony's intricate rhythms.

Miller and Noguez set up the shoot in three days, and in classic GoPro fashion, pulled in wide-angle shots using 30 HERO3+ Black Edition cameras with improved low-light functionality, utilizing Protune to capture all the action. They mounted Tony's drum set with Jaws Flex Clamps and found other unique ways to mount the GoPros, such as using the Handlebar/Seatpost mount affixed to his drumsticks. GoPro ran 25 cameras during Tony's first drum solo, going on to play live for three hours. The beauty in the room was incredible to witness. DW's crew and Tony's camp watched with jaws dropped. This was more than just a film shoot, it was an immersive visual live performance. Tony was willing to explore out of the box angles and work with custom mounts, to create this magical eight-minute-long performance and interview unlike anything GoPro has done before.

The HERO3+ Black Edition/Music is changing the way music is seen. The musician-focused version of our best selling HERO3+ Black Edition camera, included everything needed to capture professional quality photos and video of any music moment, from practice to performance. These mounts made for music makes it easy for musicians and DJs to mount the camera to instruments, turntables, mic stands and other stage equipment to capture immersive GoPro-style footage and unique points of view. Artists can also use the GoPro App on a mobile device to control the camera if it's mounted out of reach, while GoPro's free editing software, GoPro Studio, makes it easy to edit professional looking videos for self-promotion across social media channels.

Watch with headphones.
 tag:gopro.com,2005:NewsArticle/286 2014-09-15T13:30:00-07:00 2014-09-18T15:09:53-07:00 Anthony Walsh Captures First GoPro Shot for Outside Magazine's "Exposure"

Sharing a spontaneous wave is no problem for the pro surfers Anthony Walsh and Laird Hamilton. While enjoying the waves during a lay day of the ASP 2014 Fiji Women's Pro competition, Walsh made a last minute decision to drop in behind Hamilton and snapped this epic shot and landed the first GoPro photo in Outside Magazine's Exposure Section.

"I am just glad it all worked out," remarked Walsh.

Walsh, who is an official GoPro athlete, had experimented with bigger cameras in the past but started using GoPro cameras because as he notes, "It made my life so much easier. And GoPro has also made me more valuable as a surfer/photographer. I now look at the surf and think about things like, what angle would look best, what setting should I use, video or photos and how is the light. So its not just a surf now, I look at how I can best capture each surf and share it with the world. I have one of the best jobs in the world and it is one of my passions to share it with people who would never have the opportunity to be in my position."

Some of the world's most renowned adventure photographers' work has appeared in the Exposure section of Outside Magazine. This is another milestone and a great moment for the GoPro family.

Make sure to snag a copy of Outside Magazine's September 2014 issue to see the full two-page spread.
 tag:gopro.com,2005:NewsArticle/285 2014-09-14T21:44:08-07:00 2014-09-23T08:32:57-07:00 Join us for #GoProChat: All Things Mounts

#GoProChat All Things Mounts from GoPro PR on Vimeo.

UPDATE – Camera + Gear Giveaway

In addition to all the info we'll be sharing during the chat, we wanted to hook it up with some free gear. Two lucky #GoProChat participants will win a GoPro HERO3+ Black Edition, 3-Way Mount and a microSD card.

Here's how to win:

Follow along with #GoProChat

Stay tuned for this question: "What's the craziest mount you've ever used? Share a photo of the mount or a shot from the mount and win. #GoProChat"

Share your photo with the hashtag #GoProChat

Stay tuned to see who won!

Join us on September 24th from 6-7 PM PST for #GoProChat, a live interactive Twitter chat with Team GoPro. In this chat we'll discuss the top tips and tricks for mounting your GoPro to get unreal footage with three members from the GoPro Production Team.

Zak Shelhamer - Media Team Leader of Adventure and Endurance Sports

Davis Paul - Media Team Leader of Mass Sports

James Kirkham – Media Team Leader of Autosports

You can get a head start on learning the best tips and tricks by checking out the GoPro Tutorials Youtube Channel.

We want to hear your questions!

This is your time to ask GoPro. Submit your questions to us on Twitter by using #GoProChat. We'll ask a few of your questions and a few of our own during the hour.

Never Done a Twitter Chat?

Alright, here's how it works. During the hour, @GoPro will be the moderator for the chat. We'll Tweet questions using #GoProChat to our followers and anyone following along with #GoProChat.

Then we'll be able to have a live-chat to hear your thoughts, comments, and any other questions. We're stoked to hear from you guys and learn more about how you rock your GoPro.
 tag:gopro.com,2005:NewsArticle/284 2014-09-10T10:29:21-07:00 2014-09-16T11:40:02-07:00 Surfs Up with GoPro Pups!

GoPro Fetch Cam from GoPro PR on Vimeo.

GoPro Fetch Cam from GoPro PR on Vimeo.

From Great Danes to Dachshunds, GoPro's new Fetch mount captured some adorable doggy POV at the Del Mar Surf Dog Surf-A-Thon, where more than 6,000 people and their unique dogs came to enjoy a day of spirited competition and water play. The event was an ideal place to outfit dogs with the new Fetch mount to capture footage of them exploring the shoreline, playing in the waves and making new friends along the beach.

Throughout the day, we gathered some make-you-smile footage, from the 100-pound Great Dane "puppy" whose jowls flopped as everyone stopped to greet him, to Brandy, the pug who rode an awesome wave all the way down the line. This "Sunday Funday" was packed with exciting doggy adventures all captured from the unique POV of a GoPro camera.
 tag:gopro.com,2005:NewsArticle/283 2014-09-09T11:49:06-07:00 2014-09-09T13:02:41-07:00 GoPro Travels to Tahiti with Acacia Swimwear

This summer, Acacia Swimwear designer Naiomi Newerth and partner Lyndie Irons traveled to Papeete, Tahiti with a handful of GoPros to shoot their new 2015 collection and lookbook.

One early morning, they took a fishing boat out to a small island called Tetiaroa, inspired to capture not only the beauty of the island, but also document behind the scenes photo and video content of their new swimwear line.

After the shoot, they dove with sharks off the island of Moorea, using the Gooseneck as a handle, enabling them to get up close and personal with the animals in their natural habitat.

Acacia Swimwear is a collection of swimsuits inspired by the love of travel and exotic beaches the girls get to call their home away from home! Acacia encompasses the lifestyle of the Gypsetter.

Growing up on the island of Maui, designer Naomi Newirth was practically born in a bikini. Her passion for fashion and design blossomed in her teenage years and she eventually learned how to sew her own bikinis. During the summer of 2006 she had an opportunity to travel to Bali where she was introduced to the world of design opportunities, which inspired Naomi to start Acacia Swimwear. In June of 2008, she graduated with a degree in fashion from the Fashion Institute of Design and Merchandising.

Partner, Lyndie Irons was born and raised on the beaches of Southern California, needless to say, like Naomi, wearing a bikini daily was the norm. Modeling swimsuits since the age of 15 it has been a dream of Lyndie's to start a swimsuit line. Having traveled around the world with her husband, Andy Irons, who was a top ranked professional surfer and three—time world champ as he toured the globe a bikini was a necessity! Lyndie now lives on Kauai where she is raising her son, Andy Axel Irons.

 tag:gopro.com,2005:NewsArticle/281 2014-09-03T13:45:36-07:00 2014-09-04T10:24:01-07:00 Hang Ten, Fido! GoPro Heads to the Surf Dog Competition

Paws on the noes! GoPro is gearing up to bring a brand new point of view to the sport of surfing this weekend at the 9th annual Helen Woodward Animal Center's Surf Dog Surf-A-Thon at Del Mar Beach. More than 80 four-legged "athletes" are scheduled to compete and GoPro will be there to capture all the action with our new accessory Fetch, our first mount designed specifically for pets. Engineered with two mount locations- one on the back and one on the chest – Fetch is the perfect tool to catch some awesome waves with the dogs participating in the event this Sunday, September 7.

Look out for Abbie - an Australian Kelpie, previous Surf Dog winner and Guinness World Record holder for longest wave surfed - wearing the Fetch mount to capture her POV during the event. Check out a sneak peak of her shredding skills during a recent practice session!

 Stay tuned for footage from the day, and for more from Abbie and other Surf Dog competitors! And if you're in the Southern California area, grab your dog and head to Del Mar on Sunday to capture the event through your dog's eyes with Fetch!
 tag:gopro.com,2005:NewsArticle/282 2014-09-03T14:32:20-07:00 2014-09-03T15:38:50-07:00 Underground Skate Shop Wins New Jersey GoPro Hometown Challenge

The 2014 SLS Nike SB World Tour made its final stop in New Jersey for the SLS Nike SB Super Crown World Championship on August 24th, and it was every bit as exciting as the previous rounds. Prior to the competition on the Super Crown course, however, New Jersey's best skate shops went head to head in a battle of GoPro skate edits.

Three shops from the New Jersey area were given a chance to present an insider's perspective on the city they love and the streets they call home using the GoPro HERO3+ Black Edition. The main task was the capture their passion with the World's Most Versatile Camera.

Leading up to the Super Crown, Underground, NJ Skate Shop, and Classic took their boards and GoPro HERO3+ cameras to the streets to see who could best represent for the Garden State. To say the three shops did not disappoint would be a gross understatement. In true Jersey fashion, the shops laid down classic core street skating edits, reminiscent of early nineties videos; not too much polish; a ton of good skating.

 Above: Underground is presented with the GoPro Hometown Challenge Winners Deck at SLS Super Crown.

Check out all of the Jersey edits below, and check StreetLeague.com for more info on the GoPro Hometown Challenge

Underground (Winner)

Classic

NJ Skate Shop

 tag:gopro.com,2005:NewsArticle/280 2014-08-27T17:07:58-07:00 2014-08-28T10:27:40-07:00 Nat Young Wins ASP GoPro Challenge at Tahiti

Sure, the competitive action in the heats of the Billabong Pro are engaging enough, but the GoPro content coming from the ASP GoPro Challenge is nothing short of epic. The ASP GoPro Challenge asks competing surfers to submit their videos from the contest venue starting two days prior to the contest window, and no later than the conclusion of the competition. Tahiti's Challenge is the third in the series, following face-offs at Margaret River and Fiji. Judging criteria and previous winners are listed here.

In Tahiti, it was Nat Young and a Teahupo'o tube that won over the judges. Now, Young is $10 grand richer, in addition to the bragging rights. Check out his submission above, and keep it locked on the ASP Tour for the best surfing in the world.

Watch all of the Tahiti GoPro Challenge submissions, while action from Tahiti and beyond is a click away at aspworldtour.com/videos.
 tag:gopro.com,2005:NewsArticle/278 2014-08-22T12:26:33-07:00 2014-08-26T20:14:39-07:00 GoPro Family Celebrates at GoPro Grand Prix of Sonoma

Shortly after Mother Earth reminded us of her power and force with an earthquake tipping the scales at 6.1, GoPro joined together as a family at Sonoma Raceway for the Verizon IndyCar GoPro Grand Prix of Sonoma. Late summer sun and warming temperatures welcomed race fans to the track on Sunday, seemingly apologetically for the havoc wreaked on the North San Francisco Bay just hours prior, where late-race decisions would lead to a dramatic finish and ultimately a very memorable Grand Prix.

Above: Ryan Hunter-Reay and Carlos Munoz give us the most immersive course preview possible of the amazing 2.38-mile track of Sonoma Raceway.

And although the earth-rattling quake shook up all of the North Bay, the raceway managed to avoid any race-altering damage or safety concerns and the Verizon IndyCar series took to the track on schedule. The always compelling racing that IndyCar offers continued this weekend, as the racing drama stretched into the final laps of Sonoma before a winner was decided. When team strategies align, the racing can become single-lined and even repetitive, but the varied plans of attack inside the pits of IndyCar ensure dramatic twists throughout the laps of the race. For Sunday's GP of Sonoma, fuel conservation proved to be the major variable for the 85-lap sprint. For guys like Tony Kanaan, Graham Rahal, and Mike Conway, who lead the rest of the pack into the late laps, their bets to either pit late or stretch their fuel to the end proved to be detrimental. Fuel consumption forced Kanaan and Rahal to pit very late in the race, ultimately forfeiting position to Dixon and Hunter-Reay. Conway, however, rolled the dice, attempting to finish without a refuel. The more conservative Scott Dixon and Ryan Hunter-Reay remained consistent, conserved fuel, and ultimately capitalized on the frontrunners' gamble. When the checkers flew, Scott Dixon took the win, followed by Andretti Autosport's Ryan Hunter-Reay. Conway, who could see the checkers in his sights, tragically ran out of fuel on the final lap; he eventually coasted over the finish line in 14th.

Above: Andretti Motorsports' Ryan Hunter-Reay stopped by the GoPro Experience in the paddock to sign autographs and hang with the fans.

While Dixon, Hunter-Reay, and third-place finisher Simon Pagenaud popped champagne on the podium, the GoPro family celebrated at the center of the raceway. Sonoma Raceway has served as the home track for GoPro since its founder and CEO Nick Woodman first started spinning laps as a student in racing school. Since then, GoPro and Woodman have taken many race wins, field-tested tons of product, and nurtured its love of motorsports from the Wine Country racetrack. It was only fitting that GoPro chose the Grand Prix to come together as a company outside of the office. With the famous carousel in the center of the track as its epicenter, GoPro staff enjoyed the racing action from the convenient swinging seats spinning 'round the carousel.

Above: GoPro team members pose in front of the carousel tent in the center of Sonoma Raceway.

It is safe to say GoPro cannot wait until next year.

 tag:gopro.com,2005:NewsArticle/276 2014-08-20T12:03:26-07:00 2014-08-25T06:15:58-07:00 Capture the World From a Dog's Point of View with GoPro's Fetch

GoPro Unveils First Mount For Pets

SAN MATEO, CALIF. (August 25, 2014) – Digging, running, swimming, hunting and exploring – dogs can now showcase their world using the new Fetch mount from GoPro, Inc. (NASDAQ:GPRO), the company's first pet accessory. The Fetch dog harness has two mount locations for HERO cameras – one on the back for over-the-head shots and another on the chest for a field of view closer to all the action. The fully adjustable mount is designed to fit small dogs of 15 pounds (7 kilograms) to large breeds up to 120 pounds (54 kilograms).

"The adaptability and versatility of GoPro cameras make them the perfect device to document life from a dog's point of view," said Paul Osborne, GoPro's senior director of product management. "We designed Fetch to meet the unique needs and usage for pets and can't wait to see the images and videos that owners will capture and share now that they have a mount specifically for their dog."

The Fetch harness and HERO cameras in appropriate housings enable dog owners to document a range of pet activities on land or in water. Mud, snow, water and woods are no match for Fetch – the water-friendly mount holds up to the elements and can be machine or hand-washed to keep it clean. An included camera tether ensures that the GoPro stays attached, no matter what type of play the dog engages in.

To learn more about the Fetch dog harness and see the mount in action, check out the new GoPro video. Please also visit GoPro animal channels including Furry Friends and Wild Animals on GoPro.com to view more playful and entertaining dog content.

Fetch is available now for $59.99 on www.gopro.com and at select retailers.
 tag:gopro.com,2005:NewsArticle/279 2014-08-23T15:29:54-07:00 2014-08-24T08:45:21-07:00 GoPro Athlete Ken Roczen is the New 2014 Lucas Oil Pro Motocross Champion

Red Bull KTM's Ken Roczen wasted no time establishing himself as a force to be reckoned with in his rookie season in the premier 450 class of the Lucas Oil Pro Motocross Championship. The 20-year-old already boasts a decorated 250cc career, but he solidified his place in history today by winning the 2014 Pro Motocross Championship at the final round of the series at Utah's Miller Motorsports Park.

Kenny christened his inuagural 450cc campaign with a second-place finish at the season opener at Glen Helen, then stepped up to the top of the podium the following weekend at Hangtown. With early momentum on his side, Kenny continued to battle for wins and podiums each and every weekend, never finishing a moto worse than fourth.

With a fresh championship under his belt, Kenny will be returning to work immediately to prepare for a 2015 season aboard a new bike with a new team. A now long-time KTM rider, Roczen started his career with Suzuki, and he will be returning the yellow bike for 2015 with the RCH Racing team.

From everyone at GoPro, Congratulations Kenny on an amazing season!

Check out all of the incredible GoPro motocross video content at YouTube.com/GoProMX

To learn more about the Lucas Oil Pro Motocross Championship, visit MXSports.com

 tag:gopro.com,2005:NewsArticle/277 2014-08-20T15:20:33-07:00 2014-08-25T15:43:42-07:00 Dive Deep into Advanced Shooting Techniques with Video Series and #GoProChat

There is no question that if you mount a GoPro and push record, you are going to capture immersive content unlike anything you've snapped before. However, with continued experience and understanding of GoPro camera functionality, the possibilities become endless.

And what better way to learn more about the dynamic modes, functions, and mounting possibilities than by having a trained GoPro Media Team professional shed light on the subject? Next week, GoPro is opening the doors up to the GoPro in-house production team for a mini-series on some advanced shooting techniques, as well as taking to Twitter for a live chat with one of the GoPro video magicians.

GoPro Field Guide Videos

The GoPro Media team responsible for the amazing productions on the GoPro channels has put together a short 3-part series that delves deeper into more advanced functionality of the GoPro HERO3+ such as Protune, Field of View, and even mounting and framing techniques. This series will live on the official GoPro Tutorials channel on Youtube. If you haven't perused this channel, we definitely recommend having a look; there are tutorials ranging from software interface to athlete tips and tricks.

Hopefully this latest mini-series will shine some light on some features and functions that you may not have been familiar with prior, and will help you maximize that little camera in your pack.

#GoProChat

Join us on August 27th from 6-7 PM PST for #GoProChat, a live interactive Twitter chat with Team GoPro. In this chat we'll discuss advanced level shooting settings and modes with GoPro Production Team Member Abe Kislevitz.

You can get a head start on learning advanced level settings by tuning into our GoPro Tutorials Youtube Channel on August 25th when we release the three-part GoPro Field Guide series.

We want to hear your questions!

This is your time to ask GoPro. Submit your questions to us on Twitter by using #GoProChat. We'll ask a few of your questions and a few of our own during the hour.

Never Done a Twitter Chat?

Alright, here's how it works. During the hour, @GoPro will be the moderator for the chat. We'll Tweet questions using #GoProChat to our followers and anyone following along with #GoProChat.

Then we'll be able to have a live-chat to hear your thoughts, comments, and any other questions. We're stoked to hear from you guys and learn more about how you rock your GoPro.
 tag:gopro.com,2005:NewsArticle/272 2014-07-25T10:52:19-07:00 2014-08-21T09:24:08-07:00 GoPro Sponsors the 2014 48 Hour Film Project

Every second counts when you only have 48 hours to make a film. So goes the mantra of the 48 Hour Film Project. And naturally, GoPro is stoked to be a part of it…again!

The 48 Film Project is a wild and sleepless weekend in which teams of young filmmakers have a blast making short films. All writing, shooting, editing and scoring are completed in just 48 hours. The mayhem starts on a Friday night when filmmakers are assigned a character, a prop, a line of dialogue and a genre. The clock starts ticking and 48 hours later, your film is submitted.

This year, GoPro partnered with the San Diego 48 Hour Film Project for a third year, loaning twenty HERO 3+ Black cameras and accessories for teams to use for their productions. Teams were encouraged to use the GoPro cameras in unique ways in order to capture unusual camera angles and sequences, and to experiment with the HERO 3+'s various camera modes and mounting methods.

The weekend wasn't without peril however. At least one camera was returned with its housing scratched and gouged. But the camera itself? Unscathed! Footage on the camera's memory card showed that it was tossed from a 3-story building into a hedge multiple times to capture the perfect flying shot for their film - testament to the HERO 3+'s ruggedness, versatility and sheer ability to capture just about any shot filmmakers can dream up.

This year, filmmakers really got into using the GoPro cameras and getting really creative - mounting them on cars, helmets and poles as well as dropping them into swimming pools, buckets of water - and in one case - a pot of soup! And jumping on the drone trend, several filmmakers also mounted the cameras used these marvels to capture stunning aerial footage.

A creative team of experts, including members of our own GoPro team, judged finalists. The winning film, 'Darian' by Four Lazy Guys, was screened during the 48 Hour Film Project awards ceremony on August 2 and all members of the creative time, including team leader Paul Crim, received a GoPro HERO 3+ Black system for their incredible short film.

Want to check out all the submissions?

Visit https://vimeo.com/album/2960598 and enter the password GoPro2014!
 tag:gopro.com,2005:NewsArticle/273 2014-07-25T10:58:25-07:00 2014-08-01T11:01:20-07:00 GoPro Takes Flight with Amelia Earhart

In 1937, Amelia Marie Earhart made history as the first woman to attempt a complete solo flight around the world. She took off from Oakland, Calif. in a twin-engine Lockheed Electra aircraft, but did not complete her journey.

77 years later, 31-year-old Amelia Rose Earhart launched from the same airport hangar in a single-engine Pilatus PC12 NG aircraft to complete the same feat. GoPro was invited to take part in the adventure as the official camera copilot of The Amelia Project, on board to document Rose Earhart's around-the-globe flight.

Amelia took to the skies on June 26, 2014 with a half-dozen GoPro HERO3+ Black Edition cameras and a variety of GoPro accessories. The Jaws: Flex Clamp and Suction Cup mounts were used in the cockpit and cabin to document daily flight activities. Amelia also used the Chesty and Head Strap + QuickClip to capture POV of her taking control at the plane's yoke, the view from 30,000 feet, and the ever-changing weather around equator. GoPro cameras also documented the amazing terrain below the aircraft, from the Kilimanjaro Mountains to the Lençóis Maranhenses sand dunes in Brazil, and the Sangeang and Batu Tara volcanoes.

Amelia completed her around-the-world journey on July 11, 2014, and noted that her favorite memory of the flight was the moment she crossed over Howland Island, where the original Earhart intended to land, but vanished forever. Rose Earhart recalls, "The moment was life changing and will be a constant reminder of why we make big goals and strive for them. It was the most connected I have ever felt to Amelia and her legacy of adventure. From that point forward I was picking up where she left off."

Having GoPro on board was also significant to the young pilot, who said, "the GoPro photos and videos captured enabled the entire world to experience the exact feeling of being with me in the cockpit." We are proud to have been your co-pilot, Amelia!
 tag:gopro.com,2005:NewsArticle/275 2014-07-30T14:26:11-07:00 2014-07-30T15:36:08-07:00 GoPro is on Pinterest!

The GoPro community has expanded! We are proud to announce our new Pinterest channel, where we can connect with an even greater audience through visual discovery and inspiration.

GoPro inspires people to pursue their passions, no matter what there are, and capture them in a meaningful, immersive perspective. The GoPro Pinterest boards stretch even further into possibilities of content capture and broadens the social conversation stream in the GoPro network. Pinterest is a free website where users can discover, save, organize, and share images and other media about the things they are passionate about. And now, Pinterest's 70 million+ worldwide users can browse and be inspired by official GoPro boards, featuring the best and most inspirational GoPro photo content, mounting and use suggestions, and creative user applications. Attracting a predominantly female user base, Pinterest also offers an excellent opportunity for GoPro to connect with this demographic in a way that speaks to the unique ways in which this audience uses the platform to learn and share images about a vast array of topics.

GoPro stands upon a foundation of enabling people to capture, create, and share their passions. With Pinterest, the versatile camera company has yet another channel to imbue passionate people with fun and exciting ways to capture their life's most important moments, as well as celebrate the ever-growing community of GoPro users and their amazing content.

Some of GoPro's current board themes include:

GoPro Gear
Whatever the adventure, from backcountry to backyards, green room to rec room, there's a GoPro camera and mount to help you capture the perfect shot. Find all the right gear, and get inspired by the endless possibilities offered by the world's most versatile camera. http://www.pinterest.com/GoPro/gopro-gear/

Munchkins

A place to discover how to use your GoPro camera get creative photos and videos of your favorite little ones. Highlighting the versatility and durability of hands-free mounting options, this board helps parents understand how to capture those precious memories while still being part of the moment. http://www.pinterest.com/GoPro/munchkins/

Love

From popping the question to documenting the big day, check out all the creative ways couples have used their GoPro cameras to capture their engagements, weddings, and other moments of shared awesomeness. http://www.pinterest.com/GoPro/love/

Mermaids

A board devoted to the stunning images captured by GoPro cameras of women underwater. Featuring a diverse range of images, from surf athletes to the leisurely snorkeler, this collection highlights not only the beauty of the undersea world, but also the impressive underwater use cases and image quality of GoPro cameras. http://www.pinterest.com/GoPro/mermaids/

Check out http://www.pinterest.com/GoPro/ to see what else we are featuring, get inspired, and share your own GoPro pins. More boards celebrating all the many incredible and creative ways that GoPro cameras are used and enjoyed are coming soon!

Follow GoPro on Pinterest, Instagram, Twitter, Facebook, and Youtube.
 tag:gopro.com,2005:NewsArticle/274 2014-07-27T20:22:57-07:00 2014-07-30T10:04:37-07:00 Brooklyn Projects Wins GoPro Hometown Challenge: Los Angeles

The second stop of the GoPro Hometown Challenge invaded the City of Angels this weekend as Street League Skateboarding hosted a sold-out crowd in USC's Galen Center. While the best in the biz prepared for the SLS course in the weeks leading up to competition, four skate shops around Los Angeles put their GoPro cameras to work, capturing their perspective of the city they skate.

Each shop's final edit was submitted to be judged by the SLS and GoPro teams, and at SLS: LA a winner was crowned. What's on the line? Bragging rights; GoPro HERO 3+ Black Edition cameras; But that's not all. The winning shop is featured on-course during the official Street League competition on the Jumbotron, and they get to brush shoulders with some of skateboarding's biggest names.

So who took the win? Check out all the videos from Brooklyn Projects, Active, Warning, and Val Surf...

Brooklyn Projects Takes the Win

[Photo] GoPro athlete Sean Malto presents the GoPro Hometown Challenge skate deck to the BP skate shop.

Located in the heart of Los Angeles, Brooklyn Projects (BP) is a world-renowned skateboard shop, streetwear and art gallery. Perhaps the greatest draw to Brooklyn Projects is the backyard mini-ramp which is frequented daily by many ams, pros, and team riders!

Active Ride Shop

Active Ride Shop serves the greater LA Area with more than 20 stores and a massive skate team of local shredders collectively known as the Active Army. for this contest, we decided to work with Active Army rider Alex Valdez from our Long Beach store. Alex got on active about 5 years ago and has been killing it ever since, we're definitely stoked to have him on the squad! ENJOY!

Val Surf

October 6th, 1962 Val Surf opened its doors in North Hollywood, California, becoming the oldest family-owned and still-operated surf/skate/snowboard shop in the world. A little over a decade later, Val Surf opened its second location in Woodland Hills, and continued thereafter to expand 3 more locations into Thousand Oaks, Valencia, and Pasadena. Val Surf is also the first Mail Order Service in the Industry. In the Spring of 1963, Val Surf broke ground doing the unheard of, and reached out to customers well beyond their immediate area through mail order. Most importantly they did this efficiently, timely, and successfully, earning the reputation today as a household name to know and trust. As a result, 50 years later Val Surf's instilled innovation, determination, and efficiency paved the way for today's success.

Warning Skate Shop

Warning skate shop is proud to call itself South Central LA's first skate shop. Located at 8228 S Central Ave., Los Angeles CA. 90001, they continue to support local skaters and provide the community with the latest and greatest product. On the daily grind, one spot at a time.

 tag:gopro.com,2005:NewsArticle/271 2014-07-23T09:45:31-07:00 2014-07-23T10:20:23-07:00 GoPro Announces 2014 Surf Team

Aritz Aranburu, Shane Dorian, Jamie O'Brien and Chippa Wilson Join the 2014 GoPro Surf Team

SAN MATEO, CA (July 23, 2014)- GoPro, maker of versatile cameras and enabler of some of today's most engaging user-generated content, welcomes top name surfers Aritz Aranburu, Shane Dorian, Jamie O'Brien and Chippa Wilson to its roster of premier surf athletes.

"We've really enhanced our ability to capture never-before-seen GoPro surf content with the addition of these four talented surfers, who help round out our team of competitors, free surfers and big wave chargers," said Todd Ballard, GoPro Director of Global Sports Marketing. "Being the official camera of the ASP further elevates GoPro to a level we've always wanted to attain, capturing on-board moments of world-renowned waves from globally recognized athletes."

28-year-old Basque competitor, Aritz Aranburu, qualified for the ASP World Tour in 2014, helping carry the torch for European surfers and is considered to be one of the best European surfers on the ASP. His ability and skill to surf massive waves was solidified at the 2013 Big Wave Tour event in Punta Galea, Spain.

Another fresh face to Team GoPro is content creator and progressive surfer Chippa Wilson who hails from the beaches of Cabarita, Australia. He took the surfing world by storm when he released a series of web edits displaying his aerial talent, landing tricks like his signature Big Spin. Since 2012, Chippa has been featured in five separate surf film projects including Surfing Life Magazine DVD "On Location," Kai Neville's "Dear Suburbia," Transworld Surf magazine's "Let's Surf Seriously," Analog's "Chromatic," and the Kustom Airstrike.

Waterman Shane Dorian is no stranger to the ASP, having spent 11 years on tour. After retiring from the WCT in 2004, Dorian shifted focus towards big wave surfing, pushing the limits of paddle-in surfing during massive outer reef break sessions on Hawaii's North Shore. He progressed the sport of big wave surfing with numerous tow-in sessions at famous locations like Jaws, going on to win the XXL Ride of the Year Award in 2008.

Fellow Hawaiian-surfer, Jamie O'Brien, helped to pioneer the field of professional freesurfing. Instead of living life on tour, he chose to travel the world and produce entertaining surf videos. JOB has a reputation for being the best of the best when it comes to surfing Pipeline and was recently awarded $20,000 for Surfline's inaugural GoPro of the Winter award for the outstanding GoPro content captured in the water on the North Shore of Oahu.

Aranburu, Dorian, O'Brien and Wilson join GoPro's already stacked team of surfers, which includes Kamalei Alexander, Alana Blanchard, Kalani Chapman, Sunny Garcia, Mark Healey, Harley Ingleby, Mikala Jones, Kelia Moniz, Hugues Oyarzabal, Lakey Peterson, Kalani Robb, Kelly Slater, Jamie Sterling, Anthony Walsh, Chris Ward and Monyca Byrne Wickey.

Check out the team's latest surf content on GoPro's YouTube Channel and stay up to date on all the action in and out of the water.

 tag:gopro.com,2005:NewsArticle/270 2014-07-21T11:33:04-07:00 2014-07-22T09:07:43-07:00 GoPro Launches Entertainment Channel on Xbox One

GoPro has raised the bar for action and adventure on Xbox One, launching an entertainment channel packed with thrilling content, from kung fu fighting to epic roof jump stunts. The GoPro Channel allows Xbox Live members worldwide to stream GoPro content on-demand, share favorite videos, and purchase cameras and accessories directly through the Xbox One console.

To commemorate the launch, we are releasing four exclusive videos to the Xbox community, including an awesome piece of user-generated content captured by Chicago resident, Ethan Swanson. We caught up with Ethan to get the scoop on what inspired his video:

"I currently work as an actuary for an investment company full-time, but in my free time I am either training or seeking out adrenaline pumping activities, and I have been climbing and jumping off things since before I can remember.

This video was filmed in Chicago and took a few weeks from start to finish. I discovered the location while out scouting some possible jumps and climbs, took some measurements to get distances, and practiced 1-story jumps to get my timing right. On jump day, I used two HERO3+ Black Edition cameras for filming. I mounted one on my helmet with a curved adhesive mount and used a tripod for the other.

I was ecstatic when GoPro reached out to me about my video and can't believe it's going to be viewed by so many people on the GoPro Channel for Xbox!"

Check out a teaser of Ethan's epic roof jump video here:

This isn't the first taste of GoPro content for the Xbox community, however! In April, we debuted the GoPro Channel for Xbox 360 and the response has been amazing. More than half a million Xbox 360 users worldwide have already downloaded the GoPro Channel and are watching an average of 18 minutes of GoPro videos each session.

So if you've got an Xbox 360 or Xbox One, be sure to download the GoPro Channel today! If not, don't worry… you can head over to our YouTube Channel to view all of our latest video releases along with new playlists and our favorite edits. Keep an eye out for Eli's video to appear in the coming weeks!
 tag:gopro.com,2005:NewsArticle/269 2014-07-09T16:46:59-07:00 2014-07-14T10:39:18-07:00 Help GoPro Athletes Win an ESPY Award!

Four GoPro athletes have been nominated for a coveted ESPY – an annual award presented by ESPN to recognize amazing individual and team athletic achievements. Winners are chosen only through voting by the fans, so we need your help to take them all the way!

The ESPY GoPro athlete nominees are:

Best Male Action Sports Athlete – Ryan Villopoto

This year, Villopoto captured his fourth consecutive AMA Supercross crown, posting seven victories in 17 rounds. In 2013, he won the AMA Motocross title and is earning legend status in the sport, one podium placement at a time. Vote for Ryan Villopoto for Best Male Action Sports Athlete here.

We're stoked about a double nomination for snowboarder Jamie Anderson for Best Female Action Sports Athlete and Best Female U.S. Olympian.

After taking the SBD Slopestyle silver medal at X Games Aspen, Anderson went on to win the slopestyle gold in Sochi, Russia, in the event's Olympic debut, delivering a near-perfect final run and delivering a 95.25 score. She also finished the season first overall in slopestyle on the World Snowboard Tour. Vote for Jamie for Best Female Action Sports Athlete here and Best Female US Olympian here!

In the Best Male U.S. Olympian category, GoPro sponsored athletes Sage Kotsenburg and Ted Ligety each have a shot at the win.

Snowboarder Kotsenburg threw down a fearless final run in the slopestyle competition, winning the gold medal and becoming the first male athlete to win an Olympic Gold in the sport, as well as the first Olympic champion of the Sochi Games. You can vote for Sage Kotsenburg for Best Male U.S. Olympian here.

Alpine skiier Ted Ligety won the giant slalom gold in Sochi with a blazing first run and held the lead in the second for the win. With the medal, he also became the first American man to win two Olympic gold medals in Alpine skiing (he won the combined event in 2006). You can vote for Ted Ligety for Best Male U.S. Olympian here.

 tag:gopro.com,2005:NewsArticle/268 2014-07-03T11:12:50-07:00 2014-07-21T13:25:23-07:00 For the Love: "Aspiração

To wrap up their amazing journey in Brazil, our GoPro media team focused on the cultural dynamic that exists for futebol - what it means to the kids and how it helps shape their future. From local classrooms to turf fields, GoPro's "For the Love: Aspiração" offers an intimate look at how futebol fuels the passion and joy of the youth in Rochina, one of the largest favelas in all of Latin America.

Upon arrival, producer Davis Paul and shooter Ben Williams were overwhelmed by the unity among the locals of Rocinha. Davis explained, "We went into it thinking that the favelas were individualistic, however we discovered quickly it's the opposite. This was one giant community all connected by their shared plight."

During their time in Rochina, Davis and Ben discovered that futebol is used as a tool for children to escape the confines of their living situation and create a better future. The game allows the youth to express their creativity and to follow their dreams and aspiraçãos ('aspirations' in Portuguese).

While the odds of becoming the next professional futebol player may be slim, the game encourages these children to strive for the best. Davis explained, "Each pickup game is played with passion as if they were in front of the 50,000 screaming fans." Members of the community commented that the lessons learned through futebol will help lead the children into the right direction of establishing a promising future.

And that future is certainly bright for the Brazilians who take their futebol skill to the professional leagues. Davis and Ben were fortunate enough to spend time with the Corinthians, a professional club team in São Paolo, gaining access to the field during practice and scrimmage. They also captured amazing footage as the team played a final match in the Municipal Stadium before the 2014 FIFA World Cup™.

As all eyes stay focused on Brazil through the World Cup finals, GoPro's "For the Love" series reminds us all that futebol is not just a game - it is the raízes (root) of the Brazilian culture that allows the people to expressão (express) their creativity, and chase their dreams and aspiraçãos (aspirations) every single day.

 tag:gopro.com,2005:NewsArticle/267 2014-06-30T10:11:27-07:00 2014-06-30T11:10:04-07:00 Uprise Skateshop Wins GoPro Hometown Challenge in Chicago

The 2014 Street League Skateboarding Nike SB World Tour hit Chicago this weekend where street skating's elite threw down on one of the most dynamic SLS courses built to date. To add to the already insane skate content, GoPro and SLS decided to switch up the rulebook and offer the Hometown Challenge. Selected skate shops got a chance to present an insider's perspective on the city they love and the street they call home using the GoPro HERO 3+ Black Edition. Their task was to capture their passion with the World's Most Versatile Camera.

In Chicago, Uprise Skate Shop went toe-to-toe with Anonymous Skate Shop and the battle yielded two stellar edits. In the end, Uprise took top honors, scoring new GoPro HERO3+ cameras, their edit featured on the Jumbotron at Street League, and floor seats to the biggest street event on the planet. Check out the two edits below.

Next stop: Los Angeles, then New Jersey!

Photo caption: GoPro athlete Sean Malto grabs a selfie as SLS announce Uprise Skate Shop's GoPro Hometown Challenge win.

Photo caption: Malto officially presents Uprise with GoPro Hometown Challenge deck.

SLS 2014: GoPro Hometown Challenge - Uprise (Winner)

SLS 2014: GoPro Hometown Challenge - Anonymous

Learn more about the SLS GoPro Hometown Challenge at: http://streetleague.com/hometown-challenge/
 tag:gopro.com,2005:NewsArticle/266 2014-06-27T11:17:10-07:00 2014-07-21T13:24:40-07:00 For the Love: "Expressão"

All eyes are on Brazil for the World Cup, but GoPro media team members Davis Paul and Ben Williams discovered that creativity in the country is expressed far beyond the game of futebol.

In For the Love: "Expressão," Davis and Ben were able to use the HERO3+ Black Edition to capture the limitless artistic expressions of the locals in Rio de Janeiro, from art to music and other forms of sport. Ben explained, "We wanted to explore the other creative outlets that exist in the community and spotlight the uniqueindividuals shaping the local culture." The pair met up with a local friend, Scott Miles, whose job at Project Havela in Rio introduced them to the amazing and talented people featured in this week's episode.

Davis and Ben first explored Roichina, one of Rio's largest favelas, where they had the opportunity to meet a local graffiti artist who uses cement-walled buildings as his canvas, covering them in vibrant colors and playful imagery. Using the Jaws: Flex Clamp and Chesty mount, this individual was stoked to share his talent, adding to a work-in-progress mural with the HERO3+ rolling.

While roaming Rochina, the pair also discovered a skateboarding counter culture, and learned that the sport is a way for many Brazilians to escape the surrounding violence and create their own unique community. "Brazilians consider skateboarding a solution not a problem," Ben explained. Local skaters were eager to wear their GoPro on a Head Strap + QuickClip mount, which proved to be the perfect way to capture their tricks.

 Also on their journey they were introduced to the Brazilian Freestyle Champion from Sao Paolo who combines his passion for footwork with his love forbreakdancing. The result is mind-blowing and one-of-a-kind Freestyle, captured in this episode on using the Head Strap + QuickClip mount.

Finally, Davis and Paul visited Copacabana beach at sunrise where they were treated to a killer acoustic samba performance and original song, captured on HERO3+ Black Edition/ Music bundle.

Exploring the art that influences Brazilian culture was a very powerful part of Davis and Ben's trip and they are happy to bring exposure to the diversity and many talents within the community.

Stay tuned for the final episode of the "For the Love" series next Wednesday!
 tag:gopro.com,2005:NewsArticle/265 2014-06-25T13:04:32-07:00 2014-06-26T11:39:33-07:00 GoPro Goes Public

Wall Street! – (June 26, 2014) Today GoPro CEO and founder, Nick Woodman, rang the bell on the trading floor, signaling the start of the trading day and GoPro's first day listed on the NASDAQ exchange thus marking another huge milestone for GoPro.

Since 2004, GoPro has enabled people to capture their life's passions in ways they could have never done before. And along the way, the community of filmmakers, photographers and fans have shared amazing photos and videos that have fueled the stoke of GoPro and has helped get the company to where it is today… on Wall Street: GPRO.

See where we have been, and our epic vision for the future of GoPro. And please accept our sincere thanks for being part of our story, and our success.

 tag:gopro.com,2005:NewsArticle/263 2014-06-19T13:42:24-07:00 2014-06-25T09:33:41-07:00 Professional Filmmakers Tap GoPro to Deliver Stunning Content for the Big Screen and TV

Photo Caption: Shane Hurlbut, ASC Cinematographer on Need for Speed, mounts GoPro cameras on set

There's big news from GoPro for filmmakers and cinematographers and anyone who creating content with the GoPro HERO3+ for professional productions and who need to make sure they're adhering to industry standards with their pipelines. We're proud to announce that the GoPro CineForm Codec has been standardized by the Society of Motion Picture and Television Engineers® (SMPTE®) as the SMPTE ST 2073 VC-5 video compression standard - the new open codec standard for video acquisition and post production.

So what does all this mean? To start, SMPTE is THE organization that determines the digital cinema standards across the entire production and post-production ecosystem. When the pros want to know which technologies are going to work flawlessly for their multi-million dollar productions, they turn to SMPTE to see which ones fit the bill. It's kind of like the Good Housekeeping Seal of Approval.

And why is quality compression important? Well if you're shooting GoPro, you know that those stunning images out of the camera are huge files. They need to be compressed - quickly, without comprising image quality, and in the right file formats so editors and VFX artists can bring those files into their workflow and start creating - right away. For these guys, when they see that a technology is a SMPTE standard, they know it's going to work. And when your feature film is on the line, you need that peace of mind.

If you're a filmmaker or cinematographer, you already know that the GoPro CineForm Codec is a high-performance video codec widely valued in video post-production as the industry's highest quality compression format. It is well established in the professional filmmaking marketplace and has been extensively used in Hollywood feature films, including Slumdog Millionaire and Need for Speed.

Photo Caption: Shane Hurlbut, ASC Cinematographer on Need for Speed, oversees the mounting of GoPro cameras on set

SMPTE standardization of the GoPro CineForm codec as the VC-5 standard now means the professional production and post production community can access SMPTE-standardized codec technology for presenting high resolution imagery with a high speed, low-compute intensive workflow. The new VC-5 standard will provide a more efficient, cost effective and higher-performance workflow, delivering an 8x performance boost over the current JPEG 2000 format with higher resolution.

"SMPTE standardization of the GoPro CineForm codec as the new VC-5 standard is big news for the entire production and post production industry, as well as for GoPro and its customers," said David Newman, senior director of software engineering for GoPro. "By further developing the VC-5 standard, we are building a new ecosystem for the industry in which we're enabling cinema-level acquisition quality, while also providing cinematographers the workflow technology to finish their films. We are standardizing core codec technologies, and making them extensible to even support future camera formats and future post production workflows. This is a major milestone and a huge accomplishment for GoPro!"

The GoPro CineForm Codec supports RAW camera formats such as CFA Bayer pattern images as well as RGB and YCrCb with an optional alpha channel and sub-sampled color difference components.

Participation by the broader video community in the SMPTE ST 2073 VC-5 standard process will enhance the GoPro CineForm Codec to make it more suitable for a wider range of applications. Interested parties are also encouraged to join the SMPTE Standards Committee and participate in the ongoing development of the SMPTE ST 2073 VC-5 specification. The group is particularly interested in feedback from video-editing professionals regarding their experience with video compression technologies and their requirements for use of a VC-5 codec in their video workflows.
 tag:gopro.com,2005:NewsArticle/261 2014-06-19T10:10:12-07:00 2014-06-20T13:20:20-07:00 GoPro Athlete Alex Midler Invades BATB7

Alex Midler, GoPro athlete and unofficial sidekick of Mikey Taylor, finagled himself an All-Access pass to the Battle at the Berrics Finals: Pros vs. Joes, and he even managed to sneak in his GoPro. He took full advantage of his primo pass by recording all of the sights and sounds of the biggest game of S.K.A.T.E. on the planet. Experience the behind-the-scenes action through the eyes of Mikey Taylor Junior, share an In-N-Out burger with Yoon and the boys, and see Cody Cepeda and Luan Oliveira grind it out for S.K.A.T.E. supremacy in the finals.

WATCH THE VIDEO HERE

 tag:gopro.com,2005:NewsArticle/264 2014-06-19T16:53:36-07:00 2014-06-20T10:12:20-07:00 Immerse Yourself in Brazilian Beach Futebol with GoPro: For the Love, "Raizes"

"Raizes" in Portuguese means "roots" and futebol is considered the root of Brazilian culture, sport and passion. GoPro media team members Davis Paul and Ben Williams spent two weeks exploring Brazil leading up to the 2014 FIFA World Cup™ to get a fresh perspective and in-depth understanding of what futebol symbolizes in Brazilian culture. Using the GoPro Hero 3+ Black Edition, the two captured the raw side of the local's love for the game.

In this episode of GoPro's "For the Love" World Cup video series, Davis and Ben explore the world of beach futebol on Copa Cabana in Rio de Janeiro. The pair quickly met dozens of locals, called Cariocas, who invited them to play in their pick-up games and document everything on GoPro cameras. "Walking up to a group of strangers and having them completely welcome us into their group and their games was one of the coolest parts of our trip," Davis notes.

A former MLS player for Chicago Fire, Davis was humbled by the unique style of play required for the beach futebol they encountered in Rio. "It's a completely different game," he said. "Because you're on sand, you can't just dribble around an opponent; it's all lifts and flicks and trickery. The environment completely influences the way people play and it's a skill set you simply don't learn on traditional field or turf."

Photo Caption: Davis Paul practices his footwork on Copa Cabana in Rio

Throughout the "Raizes" episode, Davis and Ben were able to capture the insane skills of the players and the action of the game by using the Head Strap + QuickClip mount. Explains Ben, "Your head always follows the ball, making a head-mounted camera an awesome way to document every moment of the game. Even when those around you do something great, you will still capture it just by looking at them."

From the beaches of Rio to the grit of neighboring favelas, the Brazilian way of futebol can be considered a work of art. Stay tuned for more World Cup episodes of GoPro: For the Love to learn more about the beauty of the sport and the inspiring stories of the people of Brazil.
 tag:gopro.com,2005:NewsArticle/262 2014-06-19T13:15:43-07:00 2014-06-26T22:49:40-07:00 Win $5K: GoPro Creator's Challenge

Enter for a chance to win GoPro fame, $5,000 and more.

How It Works:

Create a GoPro video that captures your passion for a chance to win $5,000 cash. Contest judges are looking for entries that celebrate the GoPro brand and lifestyle while highlighting the unique angles and perspectives that make GoPro the World's Most Versatile Camera.

Enter To Win:

Upload your original source files, and enter as many times as you want. Contest videos can be any length. The winning entry will be featured throughout the GoPro network and on gopro.com.

Enter Your Video Here.
 tag:gopro.com,2005:NewsArticle/260 2014-06-18T16:03:30-07:00 2014-06-19T08:52:48-07:00 Guerlain Chicherit Chases a World Record and Confronts His Own Mortality

Motivation can stem from just about anything. What drives one man to perform may have no effect on another. It's subjective, sometimes perplexing, and can ultimately be very powerful. And as we all know, level of motivation varies from person to person. We've all met those who seem completely depleted of it, while others seem to have it emanating from their pores; so much in fact, that they put themselves in extraordinary situations in order to satisfy their drive.

For professional skier and rally driver Guerlain Chicherit, his motivation and drive seem to be so deeply seeded, perhaps he can't even quite articulate it. He does, though, succumb to his drive, and it leads him to attempt the outlandish. This time, he attempted to beat the world record for longest ramp car jump. The result was not what he had hoped for, but the footage captured was much more than a crash video.

"When I woke up the morning of jump day, I called my wife and told her that I had a bad feeling. I've traveled the world for motorsports and seen hundreds of crashes; multiple car pile-ups at high speeds, race cars rolling end-over-end, sometimes on fire." James Kirkham, the 4-Wheel Motorsports Creative Team Leader for GoPro Original Productions, wrote of the experience shooting Chicherit's jump attempt.

"The life of a professional stunt athlete is rarely without consequences," James explains. "We see them fall, crash, get hurt and, yes, sometimes they die. But what we captured inside of Guerlain's car was very different than a crash video – it was a deeply ethereal, intimate human experience. We captured that moment: a look on a man's face and a light in his eyes when he realizes, This is it. I am going to die. Three or four seconds that seem like minutes, without time. Where I expected to see fear, panic, contortion, and pain, Guerlain shows us a deep existential calm."

While it won't be documented as a World Record, it is a record of one man confronting his own mortality, and ultimately experiencing a moment of what we can only describe as grace.
 tag:gopro.com,2005:NewsArticle/259 2014-06-13T10:51:15-07:00 2014-06-13T10:52:17-07:00 A Crash Course In Full Contact Kayaking At The GoPro Mountain Games

The GoPro Mountain Games are host to plenty of traditional kayaking and SUP events, but it's a non-traditional one that can really get the crowd cheering.

The 2014 GoPro Mountain Games feature seven river events ranging from the familiar downriver kayak and SUP sprints to freestyle kayaking competitions, but there's one competition that's completely unique to the GoPro Mountain Games—the 8 Ball Kayak Sprint created by Vail kayaker and personality Ken Hoeve specifically for the Mountain Games.

GoPro Kayak Athlete and 8 Ball Competitor Eric Jackson describes the event as "head to head boatercross racing with a little twist." That little twist is a gang of "8 Ball" kayakers positioned along the 200-meter course who Jackson says, "Are there for one reason only—to ram into, destroy, and somehow scuttle the plans of the racers." Jackson describes his strategy as not unlike a dodgeball event—"Duck, Dip, Dodge, Dive." He adds, "It's important to stay quick and maneuverable and react fast… and whatever you do, don't get plowed into the banks of the river—that's a sure way to lose the race."

The competition takes place on Gore Creek in the heart of Vail Village with spectators lining the banks and bridges cheering and reacting as competitors take big hits from the 8 Balls in their race to the finish line. This might very well be the most action-packed river race in the world, and the only place you'll see it is at the GoPro Mountain Games!

Also, check out the unique SUPcross event. This river race is comparable to boardercross, with several StandUp paddlers launching at once, navigating around gates and rapids while attempting to take each other out and be the first to the finish line.

 tag:gopro.com,2005:NewsArticle/257 2014-06-11T06:37:32-07:00 2014-06-20T13:22:43-07:00 BMW Group Technology Office and GoPro Create First Automotive Sports Camera Integration

Woodcliff Lake, NJ – June 12, 2014 11:30AM EDT / 8:30AM PDT. . .The BMW Group Technology Office and GoPro have announced the first-ever, mass-produced integration of a GoPro camera with an automobile's on board infotainment system. In BMW Group vehicles equipped with the BMW Apps or MINI Connected option, a GoPro camera may now be configured and controlled using BMW's state-of-the-art iDrive controller and high-resolution screen. Starting in July 2014, the integration will be functional on all model year 2012 and later BMW Group vehicles equipped with the BMW Apps or MINI Connected option, when used with a Wi-Fi-equipped GoPro camera. The updated GoPro App is now available for free in the iTunes Store (https://itunes.apple.com/us/app/gopro-app/id561350520).

"Working with GoPro to design this integration was remarkable," said Phil Johnston, Head of BMW Group AppCenter USA. "'Creative' and 'insightful' just begin to describe the experience. GoPro is a natural fit for BMW enthusiast drivers. The power and flexibility of the BMW Group App Integration Platform coupled with GoPro's advanced camera technology brings new, safe, and engaging experiences to the enthusiasts that were previously not possible. When the camera is connected to the car, it allows GoPro's app to present context-appropriate presets that allow the enthusiast to capture the perfect shot."

"GoPro has deep roots in motorsports and is passionate about enabling drivers to capture their road or track experience," said Adam Silver, GoPro Director of Strategic Product Opportunities. "The GoPro and BMW collaboration sets a new standard in the category and is an important first step in a partnership designed to deliver next-level integration between camera and car."

This groundbreaking integration is designed specifically to reduce driver distraction and enhance the capabilities for which "The Ultimate Driving Machine®" and GoPro, one of the world's most versatile cameras, are famous. In addition to aiming the camera using BMW's large central screen, users may quickly choose between six pre-set camera modes: Leisure Drive Facing Out, Night Driving, Sport Drive Facing Out, Drive Camera Facing In, Winding Road Time-lapse, and Straight Road Time-lapse. The camera's RECORD function may be started and stopped by the driver at will, and vital camera status indicators are displayed, including recording elapsed time, battery life, and Wi-Fi signal strength. The user may also toggle the camera's SLEEP mode to prolong battery life between shots.

How it works.

First, the user's BMW or MINI vehicle must be equipped with the BMW Apps or MINI Connected option, respectively. Next, the user's Wi-Fi-equipped GoPro camera (HERO3+ and later) communicates with the GoPro App installed on the driver's iPhone 4 or later, which must be connected to the vehicle either through the iPhone USB cable or the BMW Accessory snap-in adaptor for iPhone. The driver will access the App through the BMW ConnectedDrive or MINI Connected menu, which is displayed on the large, trans-reflective central screen (up to 10.2 inches, depending on model).

The BMW Group Technology Office and GoPro designed the on-board operating menu to streamline the camera's operation and take full advantage of the integrated environment. Menu choices appear to the left of the screen, and the camera's actual field of view is displayed in near real-time while the vehicle is stationary.

 tag:gopro.com,2005:NewsArticle/258 2014-06-11T17:09:35-07:00 2014-06-19T17:06:27-07:00 UC San Diego Nurtures GoPro Creation

Nick Woodman, GoPro's Founder and CEO, was recently honored an Outstanding Alumnus Award from the University of California, San Diego! During the celebration, San Diego's CBS 8 interviewed Nick to give viewers behind-the-scenes access to his trip back to his alma mater.

UC San Diego proved to be a great place for Nick to learn and stoke his creativity, and his time at the university reinforced that his enthusiastic and vivacious personality were meant for remarkable things. The school nurtured the idea for GoPro and helped create what is now the world's most versatile capture device.

"This is actually where GoPro started, you could argue. It's where I learned about my love of visual arts and photography, love of surfing, and GoPro is really the combination of my passions in the form of a business. I got very lucky as an entrepreneur that I could combine my personal passion with business. So I owe UC San Diego a ton for helping find who I really am," Woodman said.

The visual arts department at UCSD is dear to Woodman's heart and started him on his dedicated journey to succeed. A fun weekend of surfing and reuniting with college friends was a genuine reminder of where GoPro started and how impactful its roots are to the company.

Read full article HERE