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SNHU to boost online offerings
MANCHESTER - Paul LeBlanc, president of Southern New Hampshire University, is quickly filling up the white grease board in his office as he attempts to diagram the progress of what has become the fastest growing university in the country, if you count online students. And he certainly does.
The private, not-for-profit university may only have about next level with the launch of College for America - a Web-based approach to higher education whereby the school will partner with employers to develop competency-based programs that reward proven skills rather than grades on a transcript.
College for America will offer a two-year degree for only $5,000, most of it funded by financial aid or employer contributions. The idea of an associate degree in general studies from an accredited university, with a focus on business administration, at such a low cost, is attracting a lot of attention.
When LeBlanc talks about the possibility of a bachelor's degree for $10,000, people take notice.
The CFA program was approved in September by the New England Association of Schools and Colleges, the regional accrediting association that establishes standards for all levels of education, from pre-K to doctoral. It's the first program of its kind to be considered by the federal Department of Education for Title 4 approval, which would make students in the program eligible for Pell Grants and other forms of federal financial aid.
Title 4 approval has traditionally been predicated on the credit hour - the three-credit course - but there is a provision in the law designed to support assessment of skills and competency. "We are waiting eagerly to see if the Department of Education will approve it (the CFA) on that basis," said LeBlanc. "We have passed their preliminary review, and we submitted at their behest. We didn't go in uninvited."
Even with Department of Education approval still pending, several major employers have already signed up for CFA programs and expect to collectively enroll a few hundred students in the first semester. The college's charter partners in New Hampshire include Anthem Blue Cross and Blue Shield and Riverwoods Retirement Community in Exeter. The city of Memphis, Federal Express and ConAgra Foods have also signed deals for their employees.
The CFA is employer based and has no "retail" component for now, but if it grows at the same rate as the college's conventional online programs, the sky's the limit. LeBlanc points out that the school's traditional for-credit online courses with faculty instructors grew from a few hundred students five years ago to 23,000 today. With the right corporate partnerships, LeBlanc believes CFA could be enrolling 100,000 to 200,000 students in a few years.
Getting national attention
His predictions are not to be shrugged off, given SNHU's track record in the past decade. The school has been getting so much attention for its growth in online enrollment and revenue that LeBlanc spends much of his time on the speaking circuit these days, explaining how a small, regional university grew annual revenues from $32 million in 2009 to $128 million in 2013 and is on track to earn $200 million next year.
The school was recently featured in a Forbes special section on innovation and was recognized by FAST magazine as one of the 12 most innovative companies in the world - the only university to make the list. LeBlanc will be the keynote speaker at Educause 2013, the premier information technology convention for higher education.
He is quick to share the credit with his associates at SNHU and to point out that the university had a culture of innovation when he arrived, in 2003. "I didn't bring innovation to the university. It was here, and I was able to build on that tradition," he said. "Long before I arrived, SNHU launched a three-year undergraduate degree, and it's only now getting the proper attention and celebration because all of the sudden three-year programs are all the rage."
Online learning is certainly all the rage, as well, but until SNHU came along, it was largely the domain of big for-profit online players such as the University of Phoenix, Kaplan or DeVry.
"The thing that many of them feared for a long time was that a nonprofit would figure out how to develop the same operational prowess," LeBlanc said. "We think that given the choice between the two, the market will always go for the not-for-profit, as long as they can be as good."
SNHU has paid a lot of attention to developing that operational prowess. While most traditional brick-and-mortar colleges or universities have dipped their toes into online with a smattering of offerings controlled mostly by existing faculty, SNHU dove in with both feet, set up an independent online operation in a separate location in the Manchester Millyard, and funded it aggressively.
"We moved (the online operation) downtown almost six years ago with under 25 people," he said. "Today we have 350. We are one of the best employment stories in Manchester. These are good-paying jobs - marketing people, data analytics, media communications, academic people."
The traditional online operation, known as the College of Online and Continuing Education, set the stage for the College For America project, but just as the online operation was separated from the main campus, the CFA will also have its own space and its own staff.
Different objectives
Back at the grease board, LeBlanc draws images to represent each of the school's three student groups - the traditional on-campus student; the online student; and the new CFA student. Each has different goals that the university is trying to meet.
The traditional student population is not likely to grow much larger than the current 2,050 students, LeBlanc said, because that is the optimum size for the "coming-of-age" experience that most postsecondary school students are looking for. Those students have benefited from the school's online strategy, as the revenue growth has poured millions into the SNHU endowment, scholarships, financial aid and buildings.
"We've increased our dollars invested back into supporting students by 65 percent in three years," he said. "We're building a new library right now on the main campus. So it's not just online growth. The main campus has grown tremendously. We have 40 students in local hotels again this year, and 80 students in converted lounges or triples. We're constructing a new 300-bed dormitory."
A four-year degree for those students will cost more than $110,000.
Students in the College of Online and Continuing Education are a different group with different goals. They're looking for career advancement and credentials. "This is the 30-year-old typically who has two priorities in their education - family and career - someone who has served in the military, has been in the workplace. They came of age a long time ago." Their degree will cost them about $38,000.
The College for America targets the lowest people on the corporate food chain - people for whom higher education has traditionally been out of reach, the person making a modest hourly wage, looking for an on-ramp to move up in their company. In an economy where 70 percent of all new jobs are going to require a two-year degree or better, they are in danger of being left behind. That's where the $10,000 degree comes in.
Making big claims
"We make two big claims to employers," LeBlanc said. "If you work with us, we will educate your employees at much lower cost, and we will stand behind the claims we make on their learning like no other institution in the country."
The students can work at their own pace, with no set end or start times for semesters or course offerings. They work with instructional materials created by SNHU personnel from a variety of sources and in a variety of media, with peer and mentor support from the online community and in the workplace. At various points in the learning process, the work of the student is evaluated by an expert in the field, who may or may not be an SNHU faculty member. If the work meets the college standards, the student moves on to the next level.
The writing program, for example, starts with this competency: "Can write a paragraph." It then moves on to "Can write a five-paragraph essay," and several competencies later ends with "Can write an appropriately researched and documented argumentative text."
Not only does the university certify that the student can do those things, it also provides online proof in the form of a virtual portfolio containing the student's work in text, audio or video formats for review by an incumbent or potential employer.
The College for America isn't designed to supplant traditional online offerings with their paid instructional materials and distinguished faculty, and it certainly isn't designed to replace the on-campus college experience for American youth. It is testing a new model that extends access to higher education across the economic spectrum and ties outcomes directly to the needs of employers.
Most of all, CFA wants to prove that higher education can deliver on its traditional promise.
"We are seeing too many people pass through higher ed who can't do what they claim they can do," LeBlanc said. "Traditionally, we were OK with the transcript because of the notion that the traditional college degree meant something. We assumed if you had a college degree you could write, you could do math. We assumed if you had a college degree you had some sense of the scientific process and method. People don't assume that anymore."
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While keeping a business blog might have automatically offered enormous advantages in the early days of the online marketing and SEO craze, this is no longer the case. Nowadays- with basically every business website keeping a blog- content marketing strategies need to involve a little more than simply regularly posting pertinent industry news and tips.
Yet a copywriter engaged in business blog writing should by now feel offended by calls to create "quality content". After all, shouldn't any dedicated writer strive to offer the utmost in quality with every single post? A good business blog writer needs to not only have superb writing skills, but also a real understanding of how the business world works.
In business, one of the most important things to understand is that quality products or services are not all that's necessary for a successful entrepreneurial or business venture. High quality products or services are useless if people aren't exposed to them.
The same holds true in the case of a blog of high quality posts that provide useful, interesting, and pertinent information to potential clients. Unfortunately, too many content marketers and copywriters devote all of their efforts to creating content without putting enough thought into all of the different ways that content itself can help to publicize, market, and promote their business blog.
As a copywriter, you might not feel that promoting a blog is your job. You might feel that you're only responsible for producing "quality" content that keeps that blog updated. But experienced content marketers know that inherent in the concept of "quality" content is the idea that the content in question will earn exposure, attract attention out on the Web, and be easily diffusible to social media platforms and other online communication channels.
Who knows? If you're good enough, you might even manage to achieve the ultimate jackpot of content marketing by going viral and catapulting a business- and maybe even yourself- from obscurity to Internet stardom.
One of the most important things for a business blog content writer to realize is the increasing importance of their role in company marketing tactics. Content marketing has been shown to be the new priority among companies in a wide range of industries. As of 2013, 57 percent of marketers were identifying content marketing as their top priority. With the increasing focus on content marketing in business environments, much more will be expected from content writers contributing to business blogs in the coming years.
So how can your business blog writing achieve the distinction of "quality content" by maximizing exposure for a company website out on the Internet? The following are a few tips that go beyond simply writing well to incorporate the online nature of business blog writing into your content creation tactics:
Arouse curiosity- Come up with eye-catching titles and headings that will make readers likely to click on and continue reading your posts. You can also arouse curiosity by finding the most pertinent questions in a given industry that are likely to stir up interest or controversy.
Establish an identity- A signature line is important for any kind of blogger. Readers will engage with your content if they can contact you directly. The signature line is not only important for promoting exposure of the blog your'e writing for, but it's also important for promoting exposure for yourself as a writer.
Interact with others in the industry- Starting up conversations is important for getting exposure. You can encourage conversation around your blog by getting to know others in the industry and by linking to the blogs and websites of industry authorities and leaders within your own posts when appropriate.
Write pithy prose- Copywriting for the Internet should generally be concise and to-the-point. The moment a reader senses that your writing is getting wordy or starting to lack substance, he or she will navigate away from your post and probably away from the website altogether. Make sure that each sentence packs a punch.
The best business blog writing shows a consciousness of the end goal of blogs kept for business sites: increase awareness of a company website out on the Web. Success in this endeavor is as largely dependent on getting adequate exposure as it is on simply offering well-written content.
Photo courtesy of Shutterstock
As a content marketing writer, I'm in the process of building a future (and hopefully long-term) career on the assumption that content is here to stay. Having said that, the only thing we can be certain of in the age of the Internet is change, so I set out to discover whether I'm barking up the wrong tree to do so. Here are the main trends predicted for the future of content.
Prediction: Content Will Become an Asset, Instead of an Expense
Personally I believe this idea is way overdue. How often have you read something online and clicked on a hyperlink in the text, only to land up on an error page? Part of the reason for this is because companies aren't thinking long-term when it comes to content. They publish their material, and after a year or two it's outdated or they redesign their website so they whip it off. Used that way, content is an expense. It might deliver short-term ROI while it's on the site, but once it's gone it's useless.
By changing their thinking to view content as an asset, companies will put their dollars to better use by building up a repository of knowledge and information that outlasts their competition. The benefits of this are many, including:
Creating a gold mine of resources for clients and press
Building thought leadership that endures
Establishing credibility through clear evidence of long-term existence
Delivering ongoing ROI, as long as the links remain active and the material is accessible
In short, content marketing will need to be a long-term commitment, not a campaign.
Prediction: Content Will No Longer Be Marketing-Driven
We can already see the truth of this prediction as content becomes increasingly bound up with SEO quality requirements. Content is becoming crucial to every aspect of business communications, including client relationship management (CRM), lead nurturing (sales) and development of brand awareness (public relations). As companies make the shift towards being publishers, content will play a larger role in the overall business strategy than it currently does. It will need to inform, engage and nurture, without the accompanying marketing or sales pitch.
Prediction: Niche Content Will Be Gold
Generalized content is already going the way of the dinosaurs, due partly to the overload of information on the web. Users are becoming more discerning and now only access information that they really want. The tighter your content niche, the more likely you are to get readers. A content marketing writer will need to be able to focus an entire blog post or article on one particular point to achieve this.
Prediction: Data Convergence Will Be Critical
We're already seeing the impact of big data on content marketing, with the ability it has to segment the market narrowly, targeting groups and individuals with specific information. In addition, as data and metrics improve, the information generated is likely to drive both content spend and quality, according to Contently CEO Joe Coleman. That's great news for a content marketing writer, because it means I'll have lots of work.
Making it Work
So how do I make these predictions work for me, as I build my content marketing writer portfolio? I think there are a few critical things I need to do, such as:
Begin educating my clients now to stop wasting money on "disposable" content that's going to come down in a year or so, and focus instead on developing long-term content that can form the basis of their online resources and be updated as the information changes.
Write every piece of content with a long-term focus. Use evergreen conventions so the material requires the minimum of updating—but will still have longevity and deliver value that keeps readers coming back for years.
Start asking my clients for more information about the purpose and/or target market segment for each post, instead of just rushing to write it because it's an assignment.
"Design-proof" the content I write so it doesn't depend on format to deliver the desired impact—just in case we end up going back to preferring text over HTML and images!
And everything I write, I'll review it from the angle of someone reading it in two, three, four or five years from now. Is it going to be easy to update? Does it clearly state in what year the original facts applied, or is it going to confuse users looking for information? Does it depend on layout for impact, or can it stand alone just from a text/copy point of view?
When it comes to copywriting, landing pages are an important part of your clients' website. Sure, there's the home page, the About page, the blog, the product and services pages. But as vital as though as those pages are, the big difference between them and landing pages is that landing pages convert visitors into leads. With the exception of the blog, few (if any) of the other pages of copywriting on a site actually do anything beyond providing information and raising awareness. The landing pages are the ones where your client gathers intelligence on prospects, and yet, for some reason, the copy on them is often poorer quality than on other, less significant pages.
Here are five of the most common copywriting mistakes affecting landing pages:
#1: The Copy is Too Long / Too Short
This might sound like a paradox, but both are common mistakes. Copy that's too long and presents the reader with a solid block of text is not going to get read, while copy that's too short might miss out on conveying exactly what the page is selling. To provide your reader with a return on time invested (ROTI), the landing page needs to tell him just enough to make it worth his while to stay there.
#2: You're Keeping 'Em in Suspense
One of my pet peeves is that landing pages so often send the reader (me!) on a hunting expedition. I've read the pitch or blog; I've clicked on the CTA and I'm here. Now, don't make me scroll back and forth hunting for what to do next. Make it clear what I'm here to do, how/where to do it and what I'm going to get in exchange.
#3: The Message is Inconsistent
Landing page copywriting often tries to say too many things, and in the process your primary message can get lost in translation. Web usability expert Steve Krug says you shouldn't make the reader have to think. If you're offering product price comparisons in your CTA, don't lead your landing page with the benefits of a particular product or a subscription to your e-newsletter. Make the landing page all about a single message and stick to it. It's like golf—the purpose is to get the ball into the hole, not check out the scenery on the way.
#4: Not Using Doing Words
Make the landing page copy actionable by using verbs as much as you can. There's a reason why copywriting principles focus on direct, active voice instead of passive and indirect. What's more effective here?
Example 1
This is a comprehensive network engineering program that:
Utilizes your existing Nortel phones
Integrates smart phones, laptops, office telephones, home phones and tablets
Collaborates with others in real time without boundaries, across multiple locations
Improves responsiveness to customers
Simplifies technology systems
Maximizes your telephony investment
Example 2
With this program, you will:
Reduce your capital expenditure by utilizing existing Nortel phones
Integrate your smart phones, laptops, office telephones, home phones and tablets
Collaborate with others in real time without boundaries, across multiple locations
Improve your responsiveness to customers
Simplify your technology systems
Maximize your company's telephony investment
The first one isn't too bad because it uses action words, albeit indirectly. The second, however, speaks directly to the reader. It makes the message personal.
#5: Choosing Creativity over Clarity
You've been creative, with the copywriting that brought your reader to the landing page. Now, it's time for clarity over creativity. Imagine you're on a timer and it's set for 4 seconds. That's the amount of time the average Internet user takes to decide whether to stay or go. So whatever you say on your client's landing page, you have to make the point as briefly and clearly as possible. After you've written it, delete all the fluff and extraneous words. Remove all the "in facts" and "actuallys" and make the copy as concise as it can be without losing meaning.
We all have clients who don't know what they want. Or, if they do, we know they are wrong. If you want to maintain your integrity as a writer, you can't just subscribe to the principle that the client is always right. There's a reason he's asked you to write the material—because you're supposed to know what works and what doesn't. So don't go along with a landing page that you just know isn't going to work. Explain and educate.
Wait, isn't content marketing and copywriting the same thing? Not exactly. Copywriting is an important part of a good content marketing strategy, but only one piece of a larger puzzle. Before we can talk about how marketing copywriters can help their clients, let's take a look at what the difference between the two are and how they work together to generate leads and keep existing customers.
In a nutshell, content marketing is the strategy of creating and sharing different types of content for a specific audience with the goal of attracting new leads and retaining current customers. There are many different things that qualify as content including infographics, videos, blog posts, podcasts, ebooks, and social media posts.
The key word here is strategy. Everyone dumps content on the web but not everyone is doing it in a measured way with a precise goal. Forbes points out that when content is part of a marketing campaign it is valuable. In fact, the tell-tale sign of a content marketing campaign is the fact that people actually want to consume the content rather than ignore it like traditional marketing and advertising. Why? Because it is helpful, informative, entertaining, or otherwise useful to the reader.
Copywriting is the actual writing of the words. It differs from other types of writing in that the goal of copywriting centers around sales. Journalists investigate and inform, novelists entertain, and technical writers teach us how things work. Copywriters present products and ideas and make them sound awesome.
Copywriters are experts at discerning the audience, finding the right tone to write in, and adapting their work to fit a wide variety of industries, voices, and perspectives. A good marketing copywriter is also an expert at creating copy that is interesting, informative, and engaging and not full of a bunch of advertising mumbo jumbo - while also still maintaining a bit of persuasion with their words.
Let's go back to that key word: strategy. A marketing copywriter is skilled at creating written content that not only fulfills the needs of your business, but is also something that people want to read. This content will attract new leads to your website by promising them a solution to their problem and then delivering it. A marketing copywriter can help flesh out a content marketing strategy by providing:
Blog Posts. Blogging works best when it is done regularly and consistently. Professional writers can make sure their clients stay on track.
Fresh Web Page Content. If an "About Us" page or FAQs are putting people to sleep, perhaps some bright and clean copy will liven things up.
Email Marketing. Boring, sales-y emails go straight to the bit bucket. A marketing copywriter can spruce up newsletters and personalize offers so people actually read them.
Ebooks. These long-form pieces of content work as a great trade for contact information from prospective customers, but you better give them something great or they'll be sorry they gave up their email address.
Content marketing is more than just a buzzword. In fact, 80% of business decision makers want to get company information from articles rather than ads and 70% of them say content marketing makes them feel closer to the company. As a content marketing copywriter, you can study marketing strategies and learn how frequently your clients neeod to blog, how frequently to update social media accounts, and how to identify your client's target market and ideal reader.
Writing copy, on the other hand, is a skill that is honed with a combination of education and experience and usually involves a bit of natural talent, too. Marketers who don't want to put their marketing strategies at risk with boring or ineffective copy will consider hiring a marketing copywriter to create words that get the job done.
As a freelance writer, you make your living based on your ability to churn out numerous quality pieces of writing. So when you run into the already devastating roadblock that is writer's block, it becomes even more devastating. Your words don't come out right, you spend hours writing something that previous took only one-third of the time, and your pitch efforts are proving futile.
Since your livelihood comes from your writing, it is important that you overcome your writer's block as quickly as possible. Keep these tips in mind the next time you encounter a block, and you'll hopefully be back to your usual brilliant self in no time.
1. Take a break.
When working as a freelance writer is your full time job, it's easy to get burned out. You're churning out word after word, sentence after sentence, day after day. Take a half an hour or so to just walk away from what you're working on. Take a nap. Move around. Go for a walk, do a quick yoga routine, or do some jumping jacks. Read a few interesting articles. Doodle. Vacuum or do the dishes. Do something other than writing for thirty minutes.
2. Move to a new location.
If you've been working at your desk for awhile, maybe you simply need a change of scenery. Take your notepad or laptop and sit in the park if the weather is nice. Find a table in a coffee shop or cafe if it's not. The new environment will work wonders on your creativity.
3. Free write.
Forget about the assignment that you're working on. Just because you're a freelance writer and you do have to write for a living doesn't mean that you can't simply write for you every now and then. Set aside ten to fifteen minutes of time and just write. Don't stop to think. Just write whatever comes out of your head. Some writers use this as a tactic to further their current writing project--write whatever you know on the topic at hand for fifteen minutes. Don't even worry about capitalization or punctuation.
4. Get rid of any distractions.
If you no longer need the Internet for your research, turn it off. Put away your cell phone. Lock up the TV. Whatever is distracting you from really zeroing in on your work, get rid of it. If you're trying to write with noise in the background, chances are it actually isn't helping.
5. Do more research.
If you're having trouble writing on a topic, you might not know as much about it as you thought you did. By taking a break from writing to do a little bit more research, you're opening up new avenues for your article.
6. Work on multiple projects at once.
Working on the same writing assignment for long periods of time can bore you and make you start to hate your job. By keeping it interesting and allowing yourself to move freely between assignments, you'll find that you have a much easier time finishing writing.
7. Find your most productive time.
I do my best work in the morning. Maybe it's the same for you. Or maybe you're a night owl or you prefer the afternoon lunch rush at your favorite cafe. Find the time that you work best and always set aside that time to work.
8. Phone a friend.
Take a mental break for a minute and call a friend you haven't talked to in awhile or one that you talk to everyday. Have a nice conversation, mention that you're stuck on a certain assignment, and ask for advice. If they have some, great! If not, it was still a worthwhile conversation.
9. Read something you've already written.
As freelance writers, writer's block hits us hard. It makes us begin to question our existence as a writer. What if we were never really able to write in the first place? By going back and reading things you've previously written, you'll remind yourself that yes, you really can write, and yes, it does come naturally, and yes, you really do love what you do.
Just because you're facing a roadblock and you're not sure where to go from here doesn't mean that you should give up or that you'll never be able to write again. Take a break, create a change in scenery, write a to do list, do some more research, or go make your bed. You've still got it.
As a professional copywriter, you may long to write serious articles and interesting research pieces, however, keeping the lights on usually means writing a few persuasive pieces on insulation, car features, and other industry-specific topics.
Your client wants something that's useful, yet still indirectly nudging the reader towards a call to action. If you're having trouble hitting the mark, here's three tips to help you write effective persuasive copy while still keeping the reader engaged.
Whether you're writing product descriptions or informative blog posts, navigating the difference between benefits and features is an essential skill for a professional copywriter to master. While features generally entail a list of attributes or details about a product or service, benefits tell the reader why they should care about it.
A list of features might be good for a product package or on a landing page asking for contact information, but when you're writing copy you should focus on benefits. Benefits will always be more persuasive as they help a reader identify with a product or service and speak directly to the problems that the reader is trying to solve. Benefits also tie into a reader's emotions, which leads to the second tip.
No matter how well you've presented the benefits of a product, service, or idea, if the reader doesn't feel anything or have a sense of attachment to those benefits then they won't stick with your content and they won't follow through with any calls to action.
According to Entrepreneur Magazine, common emotional triggers include value, instant gratification, trend-setting, and time. If you can elicit these triggers from your readers, they are more likely to be moved to take action from your messages. Help readers to see that you're showing them something of value, or something that they can have right now. Show readers how your ideas or products will make them leaders in their industry or save them five hours per week.
If there's one instruction that makes a professional copywriter cringe it's "no fluff." Most writers want to give their best work and adding in unnecessary adjectives and irrelevant information just isn't part of the deal. On the other hand, how can you be sure that you're avoiding content that can be viewed as fluffy? By using details and specific information to make your case rather than wordy claims or general ideas.
For example, rather than saying that adding insulation to your home can cut down on energy costs, point out that a properly insulated home can save up to 20% of a home's heating costs. The first idea sort of seems appealing, but cutting a bill by 20% is an instant winner.
The reason why people seek out a professional copywriter rather than applying these ideas to their own words is because it isn't always easy to tie these ideas together and create sensible sentences. That's where your creativity and expertise comes in. To bring it home for our example of insulation, here is one way to speak to the reader's emotions while delivering a powerful fact-based benefit:
"If you're tired of shivering through the winter and your energy bills are giving you the chills, maybe it's time to bulk up your home's insulation. A well-insulated home can cut your heating bills by up to 20% so while you're fattening the layer of insulation in your attic, you'll be fattening your wallet, too."
If insulation can sound that great, anything is possible.
If you are struggling to help your client's business get ahead when it comes to online marketing, the proper use of social media may be just what you need to achieve your goals. However, understanding how to effectively use social media as a marketing tool is an important step to take before launching any type of online marketing campaign that involves social media.
Social media copywriting is an essential component of your online marketing efforts. Learning more about what it is and how you can use it will help your clients stay competitive in the online arena.
Understanding Social Media Copywriting
Social media copywriting is the creation of text for the purpose of marketing via social media. Many businesses confuse copywriting with content marketing as a whole. Content marketing is a more complex mixture of the content itself, the creation of ideas for content and the strategic placement of this content on a website. Copywriting refers to the actual writing of text. While it is only one component of content marketing, it is an essential one.
Tips For Mastering Social Media Copywriting
Now that you understand the difference between social media copywriting and content marketing, you can take this knowledge a step further with these tips.
Be aware of the importance of the content in your blog. Forbes explains that building valuable content is a part of your content marketing strategy. Social media copywriting is how you drive traffic to your blog. Short, concise posts that are crafted to garner interest are needed to encourage your followers to become website visitors. The best way to get followers interested in reading your blog is to create curiosity.
Landing pages may provide basic information about your company, but social media followers may not be interested in reading these dry pages. This is why it is important for you to focus on your blog when you are copywriting.
Inject your personality into your copywriting efforts. Stating the facts is not enough to convince followers to continue on to your blog. You need to breathe some life into social media posts while keeping your posts short and easy to read. Pique interest by hinting at the most interesting parts of your blog or website without giving away everything.
Do not rehash the same information over and over again. Whether you are talking about something that you have already posted or information that is already available across the Internet, saying the same thing again and again will just bore followers. The value of your copywriting often lies in your ability to share new information. Entrepreneur highlights this fact by advising companies to focus on the quality of their content.
Use copywriting to show potential customers that your product or service is the best solution to a problem that they have. You should already know how your product or service can be used to fulfill a need, so your job while copywriting is to highlight this feature.
Focus much of your attention on the headlines that you create in order to increase interest in clicking through. Social media followers are used to being bombarded with information and enticements to click through all day. This makes it more difficult for you to encourage a visit, but you can appeal to potential visitors by creating an eye-catching, interesting headline.
Do not be afraid to point out the problem to which you are providing a solution. While you do not want to alienate your customers, a slight touch of the nerve that fuels their insecurities is not always a bad strategy. Just be sure that you are able to thoroughly demonstrate that your business is able to provide a solution in order to avoid turning potential customers off by pointing out their issues.
A Final Word
Social media copywriting is a process that may require you to push out of your comfort zone in order to create unique, attention-grabbing headlines. This essential component of your content marketing plan helps to garner interest in your blog to drive traffic to your website.
You may know that your website has to be accessible on mobile devices, but have you taken this knowledge a step further to optimize your mobile website content? Here is what you need to know about making your mobile website content valuable and easy-to-reach for a growing demographic of website visitors.
The Importance of Mobile-Friendly Content
Why is it so important for you to focus on the creation of mobile website content? Statistics show that mobile Internet access is growing at an impressive speed. If you fail to market to an increasingly large demographic that is accessing your website, you stand to lose out.
Statista reports that nearly one-third of organic search traffic in the United States is sourced from a mobile device. Nearly $84 billion in e-commerce in the U.S. is associated with mobile purchases or searches, and over one-third of product searches are done with a mobile device.
Think about how many times you have been out shopping or meeting a friend when you decided to browse a website for a retailer or restaurant for more information before your meeting time arrived. What would you do if the website that you were trying to access only included huge posts or off-center images that blocked the text that you were trying to read? Content that is not optimized for mobile use frustrates a large percentage of your customers and potential buyers.
Determining If Your Website Content Is Mobile-Friendly
Now that you truly understand how important it is to create mobile website content, how do you go about actually achieving this goal? Experts from Business 2 Community and Content Marketing Institute provide valuable advice.
Utilize a font size that automatically scales down for mobile devices. A large font can make scrolling a chore for mobile users. Ensuring that users are able to zoom in if they cannot read the font is important for people who need the text to be just a bit larger.
Give users the option to save website information to access later. Mobile users may be browsing quickly while they are waiting on someone to arrive. The fact that these users may have to put their mobile device away in the middle of browsing means that the option to save information related to the page that they were reading is a desirable feature of a mobile website.
Use links to your website when you are launching an email marketing campaign. One of the most common tasks that people complete on a mobile device is checking their emailing. Increasing website traffic by linking users to the website when emails are sent is a great way to encourage potential customers to take the next step.
Cater to the connection that your target demographic uses. You will have to do some research to determine whether your potential customers use a wi-fi connection on their mobile devices. These individuals are more likely to be able to load graphics and watch videos. If you find out that your target demographic does not utilize wi-fi capabilities, you may want to leave out the extras that take more time to load.
Keep mobile website content short and to the point. People who are accessing your website when they have just a few minutes do not have time to read through a lot of fluff. Padding your content with fluff is a bad idea anyway, so crafting content that gets to the point right away is the best way to keep mobile users engaged when they visit your website.
Along with eliminating videos or images when appropriate, remember to eliminate Flash elements from your mobile website content. Most mobile devices are not able to load these components of a website, and an error screen may result. Your potential customers may not be able to find out more about your business when you integrate Flash into your mobile website.
Include breaks in content to make it easy for a visitor to digest each piece of information individually. Headings, bullet points or swipeable slides work well for this purpose.
A Closing Thought
Reaching mobile users is more important than ever. More people are using a mobile device as their primary method of accessing the Internet, and your company needs to cater to this change in the way that people access your website in order to stay ahead of the competition. Mobile website content that is short, concise and appropriately sized for easy reading on a mobile device is a must.
The first time I ventured into the scary realm of ebook writing, I had to Google how to do it. Seriously. But with the growing demand for businesses to publish ebooks to expand their reach, I figured that do or die I was going to get it right. Since then, I've learned a lot more about what works and what doesn't, and I've written multiple ebooks for my clients. Here's my recipe for producing a successful ebook, in 7 fundamental steps.
Step #1: Define the Target Market
This is a crucial first step in anything you write, but even more so for an ebook that takes longer to write (and costs a lot more money) than the average blog post. The more narrowly you target your niche, the more likely you are to get results. Start with a broad definition of whom you're writing for, then break it down into segments and create personas.
Let's assume you're writing an ebook to attract subscriptions to a tour operator's mailing list:
Does the company target travel agents or travelers?
Are the products (tours) offered high end and expensive, or backpacking and budget?
What are the demographics of the customers who typically take up the tours available?
When you've listed and grouped your targets into various categories, decide which group you're specifically targeting with the ebook and create a persona with a name, a job, a life and needs, wants and desires.
Step #2: Identify the Call to Action (CTA)
Ok, now that you know whom you're writing for, you need to determine what you're trying to tell/sell them. Usually the client determines this, but if you're a marketing writer for a company you might be the one in the hot seat. Remember, ebook writing (and any other form of content) doesn't work well unless there's a clear CTA that tells the reader exactly what you want him/her to do, and what they can expect to receive in exchange. In an ebook, you'll likely have several different versions of the same CTA appearing in various locations to reinforce the message, so make sure that you know what it is and that you write content that supports it.
Step #3: Select the Tone, Size and Format
This might sound obvious, but you'd be surprised how often I ask an ebook writing client this question and they don't know the answer! You can't just start writing and hope you reach the end somewhere. I've found that good questions to ask the client are:
What is the primary purpose of producing the ebook, e.g.: create awareness/generate leads/brand building?
What are the main points you want covered? Even if a client doesn't have a clue how to go about ebook writing, chances are good s/he knows roughly what they want in it, so don't accept only a working title.
How in-depth do you want the information to be, e.g.: brief overview/general explanation/detailed instructions?
What's the main message you want the reader to take away from the book?
The answers to these will give you an idea of how much information you need to provide on the topic and how to break the information up. Your target market definition should help you to pinpoint the tone and format, too.
Step #4: Create an Outline
No, I don't just mean a list of the chapters or sections. I mean what goes into each section, too. You have a specific message to deliver and by now you know what your CTA/s are going to be, so one way to structure the ebook for maximum benefit would be to create sections that each support a different question or objection the prospective customer might have.
Map out each section in terms of the format, the information that's going into it and the projected number of words. This will help you to identify whether the "size" is realistic, too.
Step #5: Write the Intro and Conclusion
Yes, I know we all learned in school to write the essay first and the intro last, but that doesn't necessarily apply to ebook writing. You can "tweak" them later, but by writing the beginning and ending first (based on the outline, naturally) you create a framework for yourself to operate in. You're less likely to find yourself going off-track in the midst of a chapter, because you can keep referring back to your intro and ending for information. Say what you're going to say, say it and then say what you've said.
Step #6: Let it Rest
I never, ever turn in an ebook writing assignment right after I finish it. Not even if I've proofread it twice. The reason is because fresh eyes see things that tired ones don't, so let your work—and your eyes—take a break of at least a few hours to a day before you finalize it.
Step #7: Check and Finalize
Once your rest period is over, review the content and weigh up carefully whether your writing delivers on the promise in the introduction all the way through. If not, you can either modify the intro or the body, but there's nothing worse than an ebook that starts off saying one thing and ends up saying something else. Read it aloud—that will help you to pick up typos as well as awkward phrasing and ensure that when you submit it to your client, it's the very best work you can produce.
Firefighter, police officer, astronaut, lawyer. These are the most common answers you hear from young children when asked what they would like to be when they grow up. Few people have childhood dreams of growing up to become a technical copywriter.
But, despite the job's lack of traditional appeal, technical writing is a field on the rise. The Bureau of Labor Statistics says that between 2012 and 2022, technical writer employment is projected to grow 15%, faster than the average profession in the United States. Additionally, the median pay for a technical writer is $65,500 per year, which is substantially higher than the median net compensation of workers in the U.S. in that same year, $27,519.10.
For many, these statistics beg the question: should an aspiring writer become a technical copywriter? How does technical writing differ from other forms of writing? To answer these questions, it is necessary to take a look at what a technical copywriter does and how they usually work.
A Technical Writer's Role
If you have ever purchased an electronic device, appliance, or any other product that came with a manual or user guide, it is likely that these documents were written by a technical writer. Technical copywriters often specialize in a specific industry or field. They are sometimes responsible for producing work that involves specialized terms within these industries, or for translating this jargon into copy that can be understood by the average consumer.
The Society for Technical Communication provides a broader label for technical copywriters: technical communicators. According to the STC, technical communicators either communicate about technical topics, communicate by using technology, or provide instructions about how to do something. Above all, remember that technical writers are responsible for delivering instructions to their readers, whether those readers have just purchased a new TV or are scientists looking for information about materials in their laboratory.
Technical Writing Vs. Other Forms Of Writing
Now that you know a bit more about what it means to be a technical copywriter, you are probably wondering if this type of work is for you. There are some pros and some cons that you should know about before making your final decision on technical copywriting:
Technical copywriters usually work full-time at a single company. This means that once they find a job, technical writers never have to be concerned about finding new clients or marketing themselves the way that freelance writers do
The robust growth of the technical writing field means that it will be easier to find technical writing jobs than it is to find work in some other fields
Technical writers can find work with a huge variety of employers. Electronics manufacturers, pharmaceutical companies, medical equipment manufacturers, and the federal government are just a few examples of the kinds of organizations that technical writers can get a job with
Since technical writers usually work full-time for one company, they aren't afforded the freedom and lifestyle flexibility enjoyed by freelance writers. Because technical copywriters usually are paid on salary, there is also little opportunity to earn more money at work without an official raise
Once you get a technical writing job or contract, you will be handling a certain type of work for the duration of your employment. Although there are exceptions, technical writers are usually hired to write just a few types of documents for their employer: on the other hand, freelancers can work on a wide array of projects on vastly different subjects
Technical writing usually requires not only writing experience and formal education, but also some type of specialization in the field you will be writing about. For example, writers at engineering companies usually need to have some type of formal training in engineering. If you don't have any sort of specialized education or certification, it will be more difficult to break into the technical writing field
Remember that everyone is different: some writers may be extremely attracted to the positive elements of becoming a technical copywriter, while others may be put off by the drawbacks of this type of work. There are also freelance writers who do some of this writing in addition to their normal marketing writing work. Deciding whether or not becoming a technical copywriter is for you requires some soul-searching based on the information available about this kind of work and whether or not it aligns with your skills, interests, and professional goals as a writer.
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Isabelle de Valenzuela ayos ka dito ₱ 2,354,532.00 More Details ▼
Posted November 10, 2014
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ISABELLE DE VALENZUELA New San Jose Builders, Inc. is currently promoting its flagship project in Valenzuela City ISABELLE DE VALENZUELA, the first Lifestyle high rise condominium development along McArthur Highway. IDV is a 4-tower residential condominium complete with amenities and a...
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Fort Victoria Condominium, ayos ka dito ₱ 7,369,492.00 More Details ▼
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Unit 1404, 45.68 sqm floor area, Tower A, Fort Victoria Condominium along Bonifacio Global City in Taguig City. All units are ready for occupancy. Parking slots also available
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Don't know, but you might have better luck looking for a mount for a S&W K frame. The Taurus 66 is the same size (and a dead ringer for the S&W model 66).
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Written by Rich Forestano Friday, 01 February 2013 00:00
Bob Walpole did it to raise money for Carey High School athletics decades ago. He'd lug his trusty camera around the hallways of the 230 Poppy Avenue teaching ground, documenting students to give them something to watch years later with family and friends: a video yearbook. Walpole just wanted to help, but what he would learn decades later is he may have been the first anywhere to do such a thing.
The former high school gym teacher may be one of the first ever to create video yearbooks, something that's become a staple with the ever-growing area of video technology. Walpole's first visual scrapbook rolled on screens in 1983.
Walpole, 69, said a former student called him up in 2008 looking for a tape of the 1988 graduation to play as background visuals for her upcoming class reunion. After a Google search by his daughter Karen, she found that no video yearbooks were created in the U.S. until 1985, and in Germany in 1987.
"I called up the New York Public Library and had the lady research it for me," he said. "She didn't find anything earlier than my video."
Walpole worked at Carey from 1967-99. He attended at Penn State University from 1961-65.
"My wife and I had four children so I was trying save up some money and what I did was I started taping weddings and softball games for bars," Walpole said. "I would take the recordings back to the bars and show them the games and I would make money like that."
One would figure that a company like Jostens may have cracked the moving-yearbook code first, but according to Library of Congress and New York Public Library representatives, the earliest video yearbook produced in the United States other than Walpole's was in Concord, MA in 1985. Other early advents of video yearbooks include Iowa City High School and Long Island schools such as Division Avenue, South Side, Lawrence and Massapequa in the late 1980s.
Paul Friedman in the General Research Division of the NYPL managed to dig up old newspapers articles dating back to 1985 from the Los Angeles Times, New York Times and the Chicago Tribune. The articles mention video yearbooks in Pennsylvania and California in 1982 and 1981. Though Walpole may not have been the first, he certainly was ahead of the curve in terms of foresight into the future that is the technology age.
Walpole credited his video-editing prowess to Norm Hosler, who helped him splice a co-worker's son's wedding video in the AV department at Carey. Hosler died in 2008. He worked on Broadway and pioneered the first interclass communications program dubbed ALERT, at the high school.
"It dawned on me that it would be pretty cool to make a video yearbook," Walpole said while working on wedding videos. "At that time, you didn't need release statements. Nowadays you can't take a picture in the hallway without getting one. I checked with the superintendent, principal and checked with the main administrative officers and they gave the go-ahead."
Walpole called Hosler a "genius" and commended the former Carey AV expert and his eye for the screen.
"He was a great man," said Walpole. "He helped me a lot."
From prom, to football games, barbecues and hallway interaction, Walpole would scour the corners of Carey to make the transition of seniors that much sweeter. Adding music to the video was his finishing touch.
"I would sell them on graduation day at the end of the year and take all that money throw it back into the athletic programs," Walpole stated.
In 1983, a novelty at best according to Walpole, he sold about 40 tapes. The following year saw more than 100 videos sold, and it skyrocketed graduation upon graduation.
Walpole's interest in videotape sparked from his brother-in-law Dave Flaherty, who worked for Pfizer as manager of training and development. He brought home a reel-to-reel video recorder he used as a teaching tool and taped the family and watched it on the TV.
"A number of years later, cartridges were invented and I got hooked into that," Walpole said. "Because I was involved in coaching and I was in the hallways and I had kids in class all the time, I thought [video yearbooks] would be a good idea."
In 1986, he started taping the first day seventh-graders walked onto the campus and would hold the tape under lock and key until they graduated. Walpole created a then-and-now segment, showcasing students' days as youngsters, followed by their time as seniors at Carey.
"I would never show them the tape until six years later when they graduated," he said. "That was a favorite among the students."
Audio/Visual Clerk Barbara Priester also aided Walpole. A number of years into his video chronicles, he attained her expertise.
Priester, an advisor for a stage crew, organizes theater plays at Carey and Walpole would tape segments, which were edited into the end-of-the-year video. She would procure video units for him during his video yearbook adventures.
"It was always very exciting because [Robert] was just so into what he was doing," she said. "He put so much time and effort into it."
Walpole hung up his reel-to-reel shoes in 1999 when he retired.
Last Updated (Monday, 29 November 1999 19:00) Saturday, 22 November 2014 00:00
Online food market OurHarvest has recently joined forces with Mineola-based Island Harvest Food Bank, Long Island's largest hunger relief organization, to help feed hungry Long Islanders over Thanksgiving and throughout the holiday season.
Last Updated (Monday, 29 November 1999 19:00) Friday, 21 November 2014 00:00
In the year it's been open, the Space at Westbury has been host to musicians, comedians, dancers and last week, the venue opend its doors for world class boxers and their loyal fans. One of the headliners was Richie "Brazil" Neves, from New Hyde Park.
Winner Takes All Productions and Greg Cohen Promotions brought a night of boxing to the Space on Thursday, Nov. 13. While boxing events have come to Long Island before, this was the first of its kind to come to The Space.
Thursday, 20 November 2014 00:00
Despite a disappointing playoff loss against the Wantagh Warriors, Sewanhaka Indians Head Coach George Kasimatis, is pleased with his football team's season.
"I'm proud of my team," he said. "But you are never satisfied unless you win the whole thing."
The Indians faced a big challenge this year, moving up into Conference II left them as the new kids on the block, unfamiliar with the teams they would be going against.
Kasimatis will have a tall task next year replacing graduating seniors, which made up most of his starting lineup. Kasimatis said most of the offensive line, such as Danny Gianotti, Adrian Gonzalez and Louis Segarra III, and the defensive line, such as Justin Alexandre, Peter LaTorre and Peter Militano are seniors, many of which have started multiple years for him.
Thursday, 13 November 2014 00:00
The fifth seeded Sewanhaka Indians traveled to Wantagh to take on the fourth seeded Wantagh Warriors on Friday, Nov. 7 for its opening playoff game.
The Indians opened the game sluggish on offense, and were held in check throughout the first quarter. The Indians defense did its best to keep the team within striking distance, but field position form shaky special teams play, put them in a difficult position.
Warriors running back Dylan Beckwith, was able to punch in a 15-yard touchdown run, to give the Warriors a one score lead after the first quarter.
Songfest Tickets - November 19
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1959: The Year The Music Stopped Playing
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Added Feb 21, 2013
by Rikamekko
Kanto Region, Japan
This is from japanese pattern book.
My mon liked the large collar looking the book.
So I decided to make the one for my mon.
The jacket had lots of steps making.
I was tough to contraction top sleeves, and sewing seam pockets.
I felt myself still beginner as I was stuck in those steps.
Anyway, the jacket fits her well : )
Herringbone fabric
Covering button kit
Cotton ribbon
Pocket facing
Feb 1, 2014, 01.56 PMby Ilaria Masiero
Wow! I love that jacket…
Feb 1, 2014, 10.16 PMby Rikamekko
Thank you for your kind commenti : )
Dec 23, 2013, 07.31 PMby Ellen Hatteland
Really lovely jacket! You have done a great job with this :)
Dec 23, 2013, 08.45 PMby Rikamekko
Takk! You're such a nice person.
Feb 22, 2013, 08.18 AMby liliv-1
Oh, I love that collar….I don't have a pattern for this and i don't know how to draft it, it' s really so cute and stylish!
Feb 21, 2013, 10.19 PMby milkyway
Always admire a very well constructed and neat finishing of any piece, yours, just perfection!
Feb 22, 2013, 06.22 AMby Rikamekko
Such a appriciating words,It makes me encouraging, thanks a lot : )
Feb 21, 2013, 09.15 PMby step-van-b
This jacket looks lovely :) and I like the fabric choice.
Feb 22, 2013, 06.19 AMby Rikamekko
Thank you : ) We went to a fabric store together.My mom liked the herringbone fabric at first sight.
Feb 21, 2013, 05.59 PMby Mary Athey
You.did.a smashing.job on this. Its.lovely.andi'm sure.your mum was.thrilled x
Feb 22, 2013, 06.17 AMby Rikamekko
Thank you! I think my mom felt like so.
Feb 21, 2013, 05.00 PMby runningwithscissors1
Beautiful! It turned out very well.
Feb 22, 2013, 06.15 AMby Rikamekko
Thank you for saying so :D You gave me confidence.
Feb 21, 2013, 04.55 PMby liliv-1
Feb 22, 2013, 06.13 AMby Rikamekko
Thank you for your comment and thank you for favoriting my project!
Feb 22, 2013, 08.21 AMby liliv-1
Oh, I love that collar….I don't have a pattern for this and i don't know how to draft it, it' s really so cute and stylish!
Feb 22, 2013, 09.00 AMby Rikamekko
Hello,the book title is "金子ユリさんのおしゃれノート" Here's a link of information. books.google.co.jp/books?isbn=457911101X
I really recommend this pattern. Hope you can get it,good luck with it!
Feb 22, 2013, 12.48 PMby liliv-1
thank you!
Add to Favorites 5 people added it
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John Edwards Admits Fathering Rielle Hunter Love Child; No One Surprisedby Free Britney at . Comments
John Edwards has finally admitted what we have suspected for years - that he is indeed the father of a two-year-old daughter with his mistress, Rielle Hunter.
The former U.S. Senator and Democratic presidential candidate said today in a statement that he's taking responsibility for the child, Frances Quinn Hunter:
"I am Quinn's father. I will do everything in my power to provide her with the love and support she deserves. I have been able to spend time with her and trust that future efforts to show her the love and affection she deserves can be done privately."
"It was wrong for me ever to deny she was my daughter and hopefully one day, when she understands, she will forgive me. [I've] been providing financial support for Quinn and have reached an agreement with her mother to continue providing support."
"I understand that to all those I have disappointed and hurt, these words will never be enough, but I am truly sorry."
Edwards is not speaking publicly on the subject, in part because of an ongoing federal investigation into whether campaign money was used to try to cover up the affair.
He has denied wrongdoing, but then again, he also denied the affair with Rielle Hunter, and fathering the child with Rielle Hunter, so who knows with this guy!
Edwards' attorneys say he's been seeing Quinn and providing financial support for about a year, and just signed a new child support agreement with Rielle.
A spokesperson for John's cancer-stricken wife, Elizabeth Edwards, says she learned last year that Quinn is John's child. Yet this is the first formal admission.
John Edwards' personal and political troubles began after the National Enquirer began reporting in late 2007 about his affair with Hunter, which he denied.
In 2008, after his failed presidential bid, Edwards was caught visiting Hunter in a hotel and eventually confirmed to ABC News that he had an affair with her.
Still, he vehemently denied on the air that he was the father of her child. Dude lies a lot and will only come clean when his hand has been forced, basically.
Today's admission comes on the heels of the political expose Game Change by John Heilemann and Mark Halperin, which sent shock waves around D.C.
A portion of the book about the 2008 election, which ran in New York Magazine, dealt with details of Edwards' affair and his relationship with Elizabeth.
The admission also comes in advance of a tell-all book by Andrew Young, a former Edwards aide who originally claimed to be the father of Hunter's child.
Basically, he would have kept on denying it if he had any choice, and had no interest in actually coming clean for morality's sake. Pretty typical, John.
John Edwards is beneath contempt. The thought that he might have been president, is the scariest.
Edwards has no morals having an affair while running for president and his wife battling cancer. He got the pity vote for the cancer.
Gee, I wonder if this was a PLANNED PREGNANCY on her part to get money, publicity and maybe into the White House with a new baby? Would not put it past her. Every hear of BIRTH CONTROL HONEY? Not a surprise to anyone, Edwards is the Pope Catholic?
Narcissistic sociopath.
John Edwards for used ScumBag. Nuf said.
Hello - didn't we always know this guy was morally bankrupt when he made all of his money as an ambulance chasing lawyer before going into politics?
Good day I really impress about your topic this day I hope you will post a new story every day.. Great..
Good day I really impress about your topic this day I hope you will post a new story every day.. Great..
One message: whenever they are beating the drums as being an upstanding guy with the too-perfect, idealized family...it's a giveaway! Edwards, more than any candidate, would not let up on how great and sacred his marriage and family were...HAHAHAHAH!
Now I can see why Kerry preferred to endorse Obama over his own running-mate-wow. In his autobiographical book, Kerry said that Edwards seemed pretty fake in the end and wouldn't even take his suggestions on top oncologists for his Mrs. Edwards' health... I always liked Kerry because he always was so genuine and scandal-free, even if he's not nearly as smooth as Edwards!!!
I'm am not mad. I am upset he was perpetrating an honest man, loving husband and father. Not only lying to his wife, children,family,friends, to the world, and the american people. He didn't even have the common decency to use protection. He just behaved so silly and continue to do so.
I know how you can tell if John Edwards is lying? (If his mouth is moving).
im mad cuz he banged an ugly broad.


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Sleep Inn Columbia Gateway
8145 Washington Blvd
Jessup, MD 20794
Phone: (410) 799-7794
Fax: (410) 799-7925
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8145 Washington Blvd , Jessup, MD, US, 20794
- Phone: (410) 799-7794
- Fax: (410) 799-7925
4.3 out of 5 (74 reviews)
88% of guests recommend this hotel
Harbor Cruises
Eating on the move acquires a different meaning when you board any of the yachts of the Harbor Cruises. Grab a few bites as Prince Charming, Bay Lady and Lady Baltimore welcome you aboard. The rates are reasonable, the food is splendid and you're encouraged to drink—after all that's a sea farer's prerogative! Special events are planned all throughout the year. For instance, you can charm your better half aboard the Bay Lady or the Lady Baltimore on a Valentine Dinner Cruise in February. You can simply walk in with a friend during the non-peak days. However, it is recommended that you book in advance if you're arriving with a large group during summer. You can do a group booking or a private charter booking, preferably reserving a few months in advance for special days.
561 Light Street
Baltimore, MD 21202
+1 410 727 3113
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- Program runs July 14-Aug. 6, 2015 in Europe; performs Aug. 8-16 in NYC.
- Seeking submissions nationwide/worldwide
Casting "ACTion: Heart of Europe," a 24-day journey through Czech and Slovakia culminating in a performance series in NYC. Artistic Director states: "This is an opportunity to explore cultures, serve communities, teach theater, workshop with master artists, learn from guest lecturers, create innovative theater, and perform original pieces in NYC."Oct 31
- Dates and locations vary based on work book. All work is in Florida.
- Seeking submissions from: FL
Seeking new talent of all ages for representation in BMG Models & Talent's film, television, commercials, and print jobs departments in the state of Florida. Company states: "We are proud to be a SAG-AFTRA agency, representing both union and non-union talent."Oct 31
'Swing!,' Norwegian Cruise Line
- Contract begins mid January 2015 (travel to Tampa, FL); rehearsals begin mid January 2015 in Tampa, FL; performs March 2015 through contract completion in August 2015 on board the Norwegian Pearl (ports in cities such as Seattle, Vancouver, San Francisco, and Miami. Various routes through Alaska, Western American Seaboard, and the Caribbean.)
- Seeking submissions from: New York, NY
Casting "Swing!" a show aboard the Norwegian Pearl which celebrates the music of the Swing era of jazz, including many well-known tunes by artists like Duke Ellington, William "Count" Basie, Benny Goodman and others. Songs include "It Don't Mean a Thing (If It Ain't Got That Swing)"; "Sing, Sing, Sing", ...Oct 31
'El Tren Mas Lento del Mundo (The Slowest Train in the World)'
- Shooting in Chicago, IL.
- Seeking submissions from: Chicago, IL
Casting "El Tren Mas Lento del Mundo (The Slowest Train in the World)," a student film. Project description: "The film focuses character development built through gesture and dance rather than through dialogue. A melancholic tango-cabaret, verging on the surreal."Oct 31
- Shooting in Chicago, IL.
- Seeking submissions from: Chicago, IL
Casting "The Blexicans," an independent sitcom directed by Bill Duke. Project description: "A new sitcom that challenges our cultural perceptions and creates bridges of understanding while celebrating our differences. An aspiring black comic who despises working at the family funeral business secretly elopes with his beautiful Mexican girlfriend. He must ...Oct 31
- Shoots Nov. 14-16 and 21-23 in Madison, WI
- Seeking submissions from: Chicago, IL; Madison, WI; Milwaukee, WI
Casting "Exigency" a short film in which an older couple delves into obsession while housesitting for their affluent neighbors. Synopsis: James and Susan Brooks, a mid-40s couple, have lost all excitement in their marriage. After Adam and Alison Stone, early 30s, leave for another vacation, James and Susan rekindle the ...Oct 31
Murder Mysteries & Interactive Shows
- Performances are ongoing throughout south Florida. An Atlanta expansion is in the works. Rehearsals as needed for certain events. Owner states: "I encourage new talent to see a production as part of the rehearsal process."
- Seeking submissions from: Miami, FL; Ft. Lauderdale, FL; West Palm Beach, FL; Orlando, FL; Jacksonville, FL; Tampa, FL; Atlanta, GA
Seeking male actors, 30s-50s for custom, comedic interactive shows. Also seeking sound techs. Performers must have theatre experience and good improv skills, as these shows and events are a mix of scripted and improv. Singing is a huge plus. There is lots of audience interaction, so actors must know how ...Oct 31
- Shifts of three-four classes are available early mornings (6-10:30 a.m.), evenings (5-8:40 p.m.), and weekends (8 a.m.-1 p.m.). Must be able to teach at least two shifts, with most instructors teaching 9-15 classes per week.
- Seeking submissions nationwide/worldwide
Seeking passionate instructors to instruct small group classes and private lessons at in NYC fitness studios.Oct 31
Boston Medical Tradeshow, Male Model
- Event TBA at Boston Convention Center in Boston, MA.
- Seeking submissions from: Boston, MA
Seeking male models for ultra-scanning at a medical tradeshow in Boston. Models should be athletic, but not too muscular and nonsmokers. Local talent only. This is not an acting or print job. This is a live promotional event for a medical tradeshow.Oct 31
Playboy TV's 'Adult Film School'
- Shoots in Dec. 2014 in Austin, TX.
- Seeking submissions nationwide/worldwide
Playboy TV is now casting sexy and adventurous couples for Season 3 of "Adult Film School." Company states: "Looking for a way to add that spark to your sex life? Most couples throughout the course of their relationship attempt to make a steamy sex tape...but it doesn't turn out as ...Oct 31
- Shoots Fall-Winter 2014.
- Seeking submissions nationwide/worldwide
Casting "Lost in Love," an authentic docu-series for a major network. Producer states: "Are you searching for a long lost love and have no way of finding them? Need help reconnecting with the one that got away? Did you have an epic crush when you were young and now wonder ...Oct 31
Musical Theater Classes (Song Interp. and Dance Combos)
- Classes begin Nov. 16 and run every Sun. (time TBD) in NYC.
- Seeking submissions from: New York, NY
Seeking participants for a musical theater class with Life in Luggage Production's Dominic Zicari (director) and Briana De Lash (choreographer). The first hour will be musical theater song interpretation with Dominic Zicari (and accompanist) and the second hour will be dance combo with Briana De Lash. At the end of ...Oct 31
The Actor's Project NYC, Season 31
- Rehearses and performs Fall-Winter 2014 in NYC.
- Seeking submissions from: New York, NY
Casting five shows for The Actor's Project NYC's 31st season of full-length theatrical showcases of music, scenes, monologues, and sketch comedy, which are all original works by company writers. Artistic Director states: "TAPNYC is a company that assists its members in landing agents and getting work through industry showcases and ...Oct 31
Atmananda Yoga Teacher Training Program
- Next 200 Hr. Intensive Program runs Nov. 3rd-Dec. 3rd (8 a.m.-4 p.m.) in NYC. Note: After 4 p.m., you are expected to take yoga classes, observe classes, and do homework.
- Seeking submissions nationwide/worldwide
Seeking students for Atmananda's Yoga Teacher Training Program. The course is designed for those who want to enhance their practice, transform their life, and/or teach. Program Coordinator states: "We're having a fall sale of 10% off all teacher training programs if you purchase before the end of the weekend (before ...Oct 31
- Rehearses January 2015; performs Mar. 21, 2015 in Atlanta, GA.
- Seeking submissions from: Atlanta, GA
Casting "The Ballad of Sweet Auburn," a play from the mind of Altrazo H. Tiller. Synopsis: Dreams: a series of thoughts, images, and sensations occurring in a person's mind during sleep; reliving days of the past, altering sown seeds to ease the pain of reality reaped; resurrected ancestors, warnings of ...Oct 30
Novell Enterprises' 'Pirates Voyage'
- Rehearses Jan.19-Feb. 6; runs Feb. 6-Dec. 31, 2015 in Myrtle Beach, SC.
- Seeking submissions nationwide/worldwide
Casting male and female acrobats, divers, aerialists, and male actors for the upcoming season 2015 and the new venue in 2016 "Pirates Voyage," the number one dinner attraction and the highest rated show in Myrtle Beach by Trip Advisor. Las Vegas-based Novell Enterprises, LLC is an entertainment specialist company and ...Oct 31


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Shake It Up Technique
If you are a member, you may have your Lakes Club Stamp kit by now. You'll find a little bag of round and circular sequins inside. They're perfect for a festive shaker card! Follow these steps to create the card . . . 1. Trim a 5.5×8.5″ piece of Dark Teal and fold in half to create […]Read More


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Fishtank Ensemble
Fishtank Ensemble Returns With Their Upbeat Gypsy Jazz Sound
Sunnyvale Theatre, at Sunnyvale Community Center (550 East Remington Drive Sunnyvale, CA 94087)
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Fishtank Ensemble takes the stage in Sunnyvale, touring behind their latest CD, Woman in Sin. The L.A.-based band is known for playing everything from French hot jazz to wild Serbian and Transylvanian gypsy anthems, flamenco, and oddball originals. The performance includes two explosive violins, the world's best slap bass player, musical saw, flamenco and gypsy jazz guitar, trombone, opera, jazz and gypsy vocals, accordion and one little banjolele. Fishtank Ensemble's four members have roots all over the globe -- singer Ursula Knudsen sang opera on the streets of Italy, French violinist Fabrice spent a decade traveling Europe in a mule-drawn caravan, the Serbian bassist Djordje Stijeopovic played with gypsies and rock 'n' roll legends, and the guitarist Douglas "el Douje" Smolens honed his craft in the gypsy caves of Granada, Spain. Their new release was deemed "a boatload of fabulous" by USA Today.
* Additional fees apply.
All offers for Fishtank Ensemble have expired.
The last date listed for Fishtank Ensemble was Saturday October 20, 2012 / 8:00pm.
Currently at Sunnyvale Theatre
Gypsy: Tony-Winning Showbiz Musical
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Gypsy isn't just good, The New York Times admitted it "may be the greatest of a...Learn More
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Definitely leave early! Hard to find the theater.A Chorus Line travel • Nov 14 2014 star this tip starred
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You can bask in options aplenty at Eurostars Mar de Vigo, thanks to its great size. The higher star rating ensures a comfortable stay combined with excellent facilities.
The presence of a bar/lounge, a coffee shop/café and a rooftop terrace are all good reasons to choose to be a guest of Eurostars Mar de Vigo. Facilities that are rendered useful are a dry cleaning/laundry service and a concierge service, in addition to a wedding service. In this accommodation you can organise a meeting in one of the 3 meeting rooms. If you need to do some work, a conference space is at hand. There are 121 rooms to accommodate every type of traveler. Guests can benefit from paid self service parking at limited hours if travelling by private transport.
Eurostars Mar de Vigo has climate control via an air conditioning system. This accommodation has pleasant rooms that include a wake-up service amongst other facilities. Stay connected: wireless high-speed Internet access (complimentary) is available here. A radio is also provided.
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