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|By Don MacVittie
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|December 14, 2012 10:00 AM EST
Along the lines of the first blog in the testing portion of the Bare Metal Blog series, I'd like to talk a bit more about how the testing environment, the device configuration, and the payloads translate into test results.
One of the problems most advanced mass education systems run into is the question of standardized testing. While it is true that you cannot fix what you have not determined is broken, like most things involving people, testing students for specific areas of knowledge does kind of guarantee that those doing the teaching will err on the side of preparing students to take the test rather than to succeed in life. The mere fact that there IS a test changes what is taught. It is of course possible to a make this into a massively positive proposition by targeting the standardized tests at the most important things students need to learn, but for our discussion purposes, the result is the same – the students will be taught to whatever is on that test first, and all else secondarily.
This is far too often true of vendor product testing also. The mere fact that there will be a test of the equipment, and most high-tech markets being highly competitive, makes things lean toward tweaking the device (or the test) to maximize test performance, in spite of what the real world performance will be.
The current most flagrant problem with testing is a variant on an old theme. Way back when testing the throughput of network switches made sense, there was a lot of "packets per second" testing with no payload. Well, you test the ability of the switch to send packets to the right place, but do not at all test the device in a manner consistent with the real world usage of switches. Today we have a whole slew of similar tests for ADCs. The purpose of an ADC is to load balance, optimize, and if needed secure the passage of packets. Primarily this is for application traffic because they're Application Delivery Controllers. Yet, application traffic being layer seven kind of means that you need to do some layer seven decision-making if the device is to be tested in the real world. If the packet is a layer seven packet, but layer four switching is all that is performed on it, the test is completely useless to determining the actual capabilities of the device. And yet there is a lot of that type of testing going on out there right now. It's time – way past time – to drive testing into the real world for ADCs. Layer seven decision making is much more complex and requires a deep look at the packets in question, meaning that the results will not be nearly as pretty as simple layer four switching packets are. While you cannot do a direct comparison of all of the optional features of two different ADCs simply because the level of optional functionality support is so broad once a solid ADC platform is deployed, but you can test the basic capabilities and responsiveness of the core products.
And that is what we, as an industry must begin to insist on. I use one single oddity in ADC testing here, but every branch of high-tech testing I've been involved in over the years – security, network gear, storage, application – all have similar "this is not good enough" testing that we need to demand is dropped in favor of solid testing that reflects a real-world device. Not your real-world device unless you are running the test lab, but a real-world device that is seeing – and more importantly acting upon – data that the device will encounter in an actual network, doing the job it was designed for.
As I mentioned in the last testing installment, you can make an ADC look astounding if your tests don't actually force it to do anything. For our public testing, we have standards, and offer up our configuration and testing goals on DevCentral. Whether you use it to validate the test results F5 uses, or to set up the tests in your own environment, publicly talking about how testing is performed is a big deal. Ask your vendor for configuration files and testing plan when numbers are tossed at you, make certain you know what they're testing when they try to impress you with over-the-top performance numbers. In my career, I have seen cases where "double the performance of our nearest competitor" was used publicly and was as close to an outright lie as possible, since the test and configuration were different between the two products the test claimed to compare.
When you buy any form of datacenter equipment, you're going to be stuck with it for a good long while. Make certain you know how testing that is informing your decision was performed, no matter who did the testing. Independent third party testing sometimes isn't so independent, and knowing that can make you more cautious when hooking your company with gear you'll have to live with.
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SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 1,679
"There is a natural synchronization between the business models, the IoT is there to support ," explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 1,610
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 23, 2014 07:45 AM EST Reads: 1,459
The definition of IoT is not new, in fact it's been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you'll see that it includes everything from cloud computing, Big Data analytics, "Things," Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it's an Internet of many different things. The difference ...
Nov. 22, 2014 10:00 PM EST Reads: 1,353
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 1,453
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 22, 2014 05:30 PM EST Reads: 1,440
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,289
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 21, 2014 09:15 PM EST Reads: 1,365
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,429
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,380
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,287
Focused on this fast-growing market's needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,375
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,334
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC's significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 1,126
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,580
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 1,790
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 2,015
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,568
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 2,009
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,543


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Iris Schreier's Reversible Knits : Reversible knitting lets you create beautiful projects that look great on both sides. Some of the techniques work up into different patterns on the front and back, while others simply produce the same clean, finished fabric on both sides. Try them on the gorgeous shrugs, throws, hats, scarves, and other projects that Iris Schreier has designed to showcase their reversatility, or use them to make your own pieces.
|Manualidades y Hobbies

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Distributors in Michigan are calling for changes to a bottle-deposit law that allows people to collect money for bottles from other states because the machines can't tell the difference. The estimated $13 million cost of illegal returns is borne by beer and carbonated-beverage distributors.
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08 March 2014
Danny Care is loving every minute with England at the moment, and the scrum half has every reason to. Scoring points in all three 2014 RBS 6 Nations fixtures – opportunistic drop-goals in France and Scotland preceding his wonderful match-winning try against Ireland – has capped a trio of high-octane, virtuoso performances in the No.9 shirt
07 March 2014
Watch Stuart Lancaster address the assembled press at Pennyhill Park ahead of England's RBS 6 Nations encounter against Wales on Sunday
Chris Robshaw insists England will not be daunted by a Wales starting 15 that features 12 Test British and Irish Lions, instead suggesting his side are hugely excited by the prospect of Sunday's RBS 6 Nations at Twickenham.
Tom Johnson may not have been involved in a Test match since England's 20-14 defeat to Australia in November 2012, but the Exeter Chief is determined to make an impact from the bench during Sunday's RBS 6 Nations encounter against Wales
Ben Morgan has replaced the injured Billy Vunipola in the England side to face Wales on Sunday at Twickenham, with the only other change seeing Exeter Chiefs back-rower Tom Johnson coming onto the bench


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November 26, 2014
TALKEETNA, Alaska (AP) - The mayor of a sleepy Alaska town is feline fine.
The part-Manx cat clawed his way onto the political scene of Talkeetna, Alaska, through a write-in campaign shortly after he was born 15 years ago.
KTUU-TV reported Friday that residents didn't like the mayoral candidates years ago, so they encouraged enough people to elect Stubbs as a write-in candidate. The town has nearly 900 residents.
Although his position is honorary, Stubbs' popularity is real. His election earned him enough press to catapult the town at the base of Mount McKinley into a tourist destination.
Residents say they're happy that their stubby-tailed mayor is promoting tourism. The general store where Stubbs hangs out says it gets dozens of tourists a day asking for him.
Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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text: The Wired.co.uk Podcast 50: Fake space and Tokyo 2 Podcast 04 November 11 by Nate Lanxon Tweet Your browser does not support an audio player. Please upgrade or if you are restricted, install the Chrome Frame plugin for Internet Explorer. Add to iTunes Play in popup window Subscribe via RSS Download Wired On this week's programme we'll speak to Julie Payette (not Lafayette as we say in the episode), the Canadian astronaut who's alley-oop'd into space twice as part of International Space Station assembly missions. But what does the process of building the ISS involve, and more pressing still, how could future private space firms change the co-operative nature of spaceflight?We've also got the week in Wired news summarised and discussed too, including a backup Tokyo, synthetic blood, coin-operated breathalysers and creepy 3D-printed jumping robot spiders.To listen on any device, either hit the play button above, or download using the link under Subscribe & Play.Subscribe to the podcast In the iTunes Store RSS feed for other podcast catchersFollow us! Wired: @WiredUK Nate: @NateLanxon Duncan: @DuncanGeere Liv: @Olivia_Solon Katie: @KatieScott1980Music by: Filip Hnizdo Show produced by: Nate Lanxon Hosted by Nate Lanxon Follow @NateLanxon Comments Recent podcasts 198. A comet's biology, pay-to-sext, Uberfy: Podcast 198 19 Nov 2014 197. Virgin Galactic, Taylor Swift, Hunger Games interview: Podcast 197 13 Nov 2014 2. iPar Air 2 reviewed, Sweetie, Bruges beer pipe: Podcast 196 23 Oct 2014 195. Revenge porn, anti-selfie, corporate egg freezing: Podcast 195 16 Oct 2014 Wired.co.uk Podcast will return in one week 09 Oct 2014 194. Jail for Twitter abuser, #BendGate silliness, MedChowk: Podcast 194 03 Oct 2014 6. iPhone 6 reviewed, Emma Watson, Alibaba: Podcast 193 25 Sep 2014 6. iPhone 6 Q&A, Sister Roma, poor score for Sims 4: Wired.co.uk Podcast 192 19 Sep 2014 Latest on wired.co.uk


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Cascadian Farm, Organic Chewy Granola Bars, Chocolate Chip, 6 Bars, 1.2 oz (35 g) Each
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*Percent Daily Values are based on a 2,000 calorie diet.


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For all the latest details on the Ivy Sports Symposium, check out http://www.sportssymposium.org/ivy/2014-symposium/agenda/
Sports Publicity, Marketing & Brand Building in a New Age: With Joe Favorito
For all the latest details on the Ivy Sports Symposium, check out http://www.sportssymposium.org/ivy/2014-symposium/agenda/
If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around when you had a cough or a sore throat, but often times were used as candy when other items weren't around. However in the uber competitive, high spend marketing world of cold products, Smith Brothers disappeared from the marketplace in favor of brands like Hall's, and Cold-eeze, and Ricolah, many of whom spent big time in the sports space.
However as a story by Danny Ecker in Crains Chicago pointed out this week, because of some sports ties, The Smith Brothers, with some new found equity money and some ties to the ice, are making a comeback.
The tie was through the Chicago Blackhawks, a team that under President John McDonough has undergone quite a brand revival of its own even without its pair of Stanley Cups. The key link between hockey and the cough drops was the beard. A longtime staple of superstition in the NHL postseason, the beard growing has morphed in recent years into a cause celebre' for fans and for charities looking to engage in hockey playoff fever, with Beard-A-Thins popping up in almost every NHL market. The unshorn, rough and tumble look as also been embraced in other sports for the postseason, especially baseball, where the Red Sox beards were the stuff of legend during their second World Series run. However hockey and beards are really where it started, and those bearded cough drop-promoting brothers came along at the right time last winter.
With little traditional marketing spent, Smith Brothers staged a call to action last winter in Chicago with Blackhawks goalie Corey Crawford, and had over 1,000 fans turned out at of all places a Walgreens for the brand coming out party, albeit one with the Stanley Cup. They repeated the promo, actually a co-promotion with Walgreens with the Hawks Duncan Keith, and again turned out a solid crowd on a busy day. The affinity with the Blackhawks served as a great entrée for the brand in its home market.
Their "Bring Back the Beards" slogan has also been a big help, as has their use of two actors bringing the brothers to life to participate in the promos, all again, without the mega-spending of many of their new-found competitors in the market. The expansion of the program will see "Beard Nights" at the United Center and a branded "Beard Cam" in the building, as well as probably an expansion of the Walgreens co-promotional partnership.
There is also talk, according to the story, of bearded brand extensions into hockey-solid markets like Boston and New York, also solid Walgreens areas, pulling in players like Zdeno Chara and Henrik Lundqvist into the mix, which should lead to a natural extension of the program when the beards really come out in hockey next spring, maybe even tied to existing charity programs, with a natural affinity to the health and wellness category.
But how about outside of hockey? How about tying to Ryan Fitzpatrick's ever-growing beard with the Houston Texans, or Brett Keisel with the Pittsburgh Steelers? The crossover into the NFL would be a much bigger spend than for the NHL marks, but who knows what natural affinity could grow (no pun intended) out of the beard promotion and beard awareness that seems to spiral into every sport not on a track or a pool these days.
The Smith Brothers logo, and its story, also extends to those 40 and above who recall the brand from their youth, which could help ease the company into more homes without a massive relaunch at first. Then again, it looks like the Blackhawks have gotten them back in the game.
Now make no mistake, cute and smart local viral promotions, even in a major market, don't translate into national sales and success overnight, especially when there is private equity money involved which is looking for immediate ROI and low spending to get there and you are going up the massive marketing programs of big pharma.
Even with those obstacles, it's nice once again to see a brand that found a way to engage with the right partner at the right time and is leveraging its initial success into a much larger play. Certainly nothing to sneeze…or cough…at.
The Sochi Olympics are in the rear view mirror, there is labor peace, the Cup is basking in Southern California warmth for the fall and winter, there is talk of new ownership and even expansion and some of the biggest markets seem primed for a solid season on and off the ice. All signs are that the NHL is ready to take another step forward, and the league looks ready to take advantage of all those factors and then some. Here's some reasons why
Tech Keeps Coming
GoPro, let's go. The NHL's point of view focus has helped changed the way fans can engage and watch the game both online and in broadcast, and now their partnership with GoPro can give that view an even bigger boost. Drop micro cameras here there and everywhere, and down the line give fans the ability to choose from Henrik cam or Trotz cam and the choices for intimate engagement, not to mention viral video will be endless. The partnership with Go Pro also generated some great buzz during a quiet preseason for the league, and dovetails nicely with the leagues investment in the mobile space. In 2013, the league rolled out team-specific mobile applications, and invested heavily in mobile video and live streaming. Tie that to a new way for fans to view, and you have a very smart mix sent to your hand-held device, all sponsorable and sharable for fans.
Krafting A Brand Message
Along with MLS, the NHL has been the home for new brands looking to find their way into major sport in the US in recent years, as well as for some traditional brands looking to re-jig their image with a demo that is highly engaged and a bit younger. In 2014-15 Kraft will create "Kraft Hockeyville 2015," a program which will support hockey at a local and community level, giving kids a chance to lean and becoming a home for communities where the game is embraced and enjoyed already. Kraft will be giving local communities a chance to win $150,000 for an arena, rink and/or facility makeover, and then have then refurbished arena play host to an NHL preseason game on national TV.
TV Takes
The NBC partnership with the NHL continues to evolve in various ways, the biggest of which will be cross promoting hockey and soccer and then driving all ancillary hockey fans to a night which the league can own throughout the year, and that appears to be Wednesdays. No football to really speak of, college hoops pushes towards early week and weekends, and the NBA has taken Thursday with Turner, so the NHL can focus on mid-week excitement, the night when their ratings have already shown a dramatic uptick. The league's 12 year deal with Rogers Communications in Canada also affords them more of an innovative platform that breaks a little with tradition and helps re-invigorate the strong sports brand up north, while bringing Ross Greenburg back to re-engineer the Road to The Winter Classic and "The Road To the Stadium Series" with new partner EPIX will also provide a new, fresh and added edge for broadcast fans of the sport. All of which brings new glitz, new focus and new voices to an already growing broadcast audience for hockey.
So as the season begins this week and into the weekend, will hockey suddenly vault over baseball, hoops and football in terms of engagement? Not yet, but not that it has to. Hockey has done a good job of realizing that its first goal was to embrace and cultivate its core, like soccer has, and then go from there to find new audiences. It has really done a solid job with step one, and continues to find ways to infiltrate step two all of which makes for a compelling story, and for smart business, as fall arrives and the ice starts settling in. Solid product in the building, solid extensions outside will make NHL a warm property for cold North American nights.
They lost their most marketable, albeit aging star; the cornerstone of their franchise to free agency. They are in an ultracompetitive marketplace which now includes the defending conference championships, a young rising team with new owners about to move into a building whose penchant is to tell stories very loudly, and to the south, a stalwart franchise that has owned a good part of the state for years and shows little signs of letting up. So if you are the New Jersey Devils what do you do? Everything you can, and that starts with finding every way to tie the community of both hockey fans and citizens of their state to the team, and find very way to tie the team to the community. Build the narrative, and there comes the loyalty.
Under their new ownership team and led by CEO Scott O'Neil, New Jersey made some of those strides last year. They went to great lengths to bring communities, whole towns and their leaders, to the Prudential center for themed nights which looked at everything from civic and academic involvement to athletic success, little of which had to do with hockey. Make the towns part of the fabric of the team, and loyalty will grow. This year, as training camp starts, the team is taking the other approach to compete the circle.
Their new campaign "We're All Devils Inside," will showcase a season of Devils' narratives on and off the ice that shine a light on the many faces that comprise the Devils family. Featuring players, season ticket holders, fans, Devils and Prudential Center employees, as well as those communities throughout New Jersey, the campaign reveals how the Devils inhabit everyday situations. The campaign will live throughout Devils and Prudential Center assets, including Devils in-game presentation, arena branding, web and mobile, and will be featured on game tickets and promotional materials, as well as television, print and out-of-home creative.
The campaign is smart as it links the personal stories of everyone around the club to a particular town or neighborhood, and makes that connection more hyper-local than ever before. All of this is in addition to the massive digital affinity programs the club has built throughout the years, and will hopefully strengthen the ties and the reach of the Devils brand as really the only professional team that now calls the State home and uses just "New Jersey" in its name. As the team builds new and marketable stars off the ice, making communities feel a part of that growth is key, and the clear communication that we are all in this together should give fans with some disposable income an opportunity to venture to Newark and enjoy their hometown team.
Of course winning helps, but the use of this inward and outward affinity to the Devils brand is a smart way to manage the controllable assets and keep the interest alive and growing regardless of the results on the ice.
It's kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the U.S. Men's National Team continues its good work, but casual fans become more attuned to the ebb and flow of the global game of soccer through the World Cup.
Leveraging a global phenomenon in sports is certainly not new; women's soccer tried with their success in the women's World Cup, and Olympians big and small do the same to various degrees of success every two years, and other sports like Formula 1, Indy Car, America's Cup even Beach Volleyball and now rugby and even cricket, try to take those unique windows where the consumer is entranced and stretch that window as wide as possible. Usually it ebbs and flows away, with few long term consistent results. Sometimes the telegenic break through; Michael Phelps, Brandi Chastain, Alex Morgan, Lolo Jones, Keri Walsh; but often times it's here today and on to the next thing tomorrow.
Soccer obviously is different for many reasons. It has built from the ground up over a long period of time for sport. It has had the unique opportunity to have its biggest global clubs infiltrate the US media market with brand activation and fan education platforms (which will continue this summer) and now it has success in front of an audience that is more primed for the game and more educated than ever before. It also has the benefit for the most part of being the sport of choice for the new immigrant, all of which helps rise the tide.
So when the sun sets on the American World Cup, or if the US goes through an improbable but still possible run through the knockout round now in Brazil, what's next? Sometimes athletes, sports, brands build to the moment or the key event, the event comes, and that is the pinnacle of exposure. For soccer in the US, the next step is even more important than the ones in the past or the ones now, and that's where MLS seems to be best set up.
The league can certainly take a page from the NHL and its partners, who rode post-Olympic notoriety to solid numbers and brand exposure again this past winter. Stars were built, global stars, as they went back to their markets and all of hockey benefitted. Brands got more engaged, teams used social platforms to expand their reach, and NBC's investment across all platforms made hockey overall more relevant in the casual sports landscape than it has ever been before.
Soccer, and MLS in particular, has used this quiet league time to be great ambassadors for the sport. Instead of spending all his time in Brazil, Commissioner Don Garber beat the media bushes here in the States, talking growth, partnerships and business with everyone who would listen. Bring scarves to Morning Joe? There was the comish. A late night talk? The comish was there. Leveraging ESPN (even though it is their last World Cup they are still invested in the game with partners) to the hilt, MLS officials are there. All smart ways to make sure the conversation is driven back to what could happen and what people will look to when the World Cup ends and discretionary dollars get allocated again. A lull in an MLS season did not mean a lull in brand activity; it has been just the opposite.
So coming out of Brazil, how does MLS keep the buzz going? Well it has the league and all its partner cities to make sure the flavor and the pageantry of what was seen by casual fans can be amplified to some extent. It has friendlies with some of the biggest clubs in the world coming to selected markets to again amplify the soccer experience and bring global soccer back to the US in some form. It has VERY eager brand partners to activate with who now see the engagement possibilities, and it has new potential partners who looked at World Cup and see potential in the States they may not have seen before.
Are there challenges? Absolutely. Hockey had the advantage of having most Olympic stars coming back to North America to play in the NHL. MLS does not have that, as even many of the most recognizable Americans re still pulling in big bucks abroad. That is changing, but it is a challenge. It is still very much an experiential sport and a sport of tradition vs a sport that is consistently strong in broadcast numbers in the US, but like hockey, the overall engagement across all platforms, especially for a younger soccer fan in the States, is more important than a Nielsen number. There is also the continuing challenge of converting the global fan of soccer to a fan of the American game and its MLS teams. That is a slow but evolving process, and one which the popularity of this World Cup will not change.
So while all about World Cup has been great for American partners in soccer, the biggest evolution and step is yet to come. The challenges exist, but the opportunity is great, and the MLS leadership, and the leadership of USA Soccer, looks from their actions ready to keep the buzz going and the brand building once the sun sets in Brazil, and rises to a bold "what's next" back in the States.
The speed and price of the Los Angeles Clippers potential sale this week pointed two key facts; there are more billionaires in the world than there are sports franchises for sale, and the most important part of any transaction is not a valuation or a sticker, tis what someone in the market will pay for the asset. Steve Ballmer's speed to beat others to become an NBA owner this time around proved that point.
Earlier in the week a lot of the talk had been about the potential brand damage the entire Sterling mess had brought to the franchise. However even before the sale there was little evidence that the madness had actually brought more value to the Clippers brand off the court than ever before, should the right owner be found and a sale go through. Sponsors who threatened to walk came back in the door, upper management was stabilized with the help of the NBA, and the support of the players and the coaching staff following Adam silver's moves had given all a sense that justice in some form was being meted out, and the business of the LA Clippers was as sound, if not sounder, than ever before. Now the a $2 billion price tag where exactly is the Clippers brand going forward, especially given the flux of their co-tenants the Los Angeles Lakers, and the ever-fluid state of the NBA from a personnel standpoint.
On the court the franchise obviously has some of the most marketable stars in North American sport in Chris Paul and Blake Griffin. They have paid handsomely for a coach in Doc Rivers and have added the pieces they saw as needed to move the club to one level for now, but it is a level still short of an NBA title. They sell tickets in a building where they are a tenant, they bring in brands which are solid but not overly cutting edge, they draw a bit of a national audience but still not a massive one, and their presence outside the US in the scope of the NBA is still behind that of brands like the Knicks, the Lakers, the Bulls, the Heat and even teams like the Rockets, the Nets and the Mavericks. They are not currently, but will soon, be in a position to set up a better structured and more lucrative TV deal, but that is still a bit off in the distance.
The big question from a brand standpoint right now can be addressed in the time and effort Ballmer as an owner will put in to changing a culture even further. Many have said the organization outside of ownership was progressing into being more aggressive and cutting edge, but will more changes be coming as the former Microsoft head now evaluates staff and brings in new and different faces to continue to accelerate the face of the Clippers?
There has even been some talk of the new life the team has received, coupled with the new name recognition amongst casual fans because if the issues with ownership and the marketable stars they have may even push the longstanding but in flux Lakers brand as the most marketable in Southern California. That really, really remains to be seen. Fans are loyal and tribal and won't jump ship that fast, and the market certainly is big enough for both clubs to survive and thrive. One looks to new York, where the Nets have certainly grown as a brand in Brooklyn, but the Knicks from a business perspective have not suffered in any substantial way yet, and have generated even more offseason buzz than Brooklyn with all the talk of what Phil Jackson may be doing for the long term. Now none of that talk has translated into anything substantial in terms of wins and losses for the Knicks, who missed the playoffs and are still coachless, but it has continued to keep them well in a basketball conversation throughout the spring, and the revamped Madison square Garden remains a prime destination for hoops fans from around the world, despite the rise of the Barclays Center and tis main tenant a river away.
The interesting question around LA may be more of what the Lakers can do to right their ship than what the Clippers are doing to ramp up theirs. LA has a solid business and marketing mind in Jeannie Buss, but who ultimately makes the business calls may not be in her capable hands right now, although it would be a solid move forward for the team. The brand is certainly not suffering in terms of sales or recognition yet, and it takes several bad years, not one, for loyalty to wane. The vastness of the market can certainly support both teams having filled buildings and viable brands, and a little extended completion on the business side is certainly not a bad thing.
In the end the real intriguing part of the Clippers sale if and when it goes through to be final, will be to see how innovative, fresh and forward-thinking the team will be. What will brands put a value on when they are looking to gain entry into the NBA, and what will the team do to continue to now accelerate the buzz not just in the marketplace but nationally. The new owner has said he will stay in LA, but does that mean the Staple Center? Does Anaheim come back into the mix as it has before? And what happens with TV rights and other manageable assets? All will be interesting to watch as yet another successful business man enters the field of pro sports looking to make his mark and rearrange the furniture in a house that was recently shaken to its core, but one with a very solid foundation.
The games off the field in LA will be just as interesting as the ones on the court.
This almost sorta happened once before, in 1993. The Philadelphia 76ers and their owner Harold Katz were embroiled in a dispute with their arena partners, the Philadelphia Flyers and their owner Ed Snider. The battle was over the new home of the teams, as the CoreStates Spectrum was quickly running out of its once very useful life. A state of the art facility was needed, the question was, would it be one or two? For years, the Sixers had played second fiddle to the Flyers in their shared home, with the offices staying in the bowels of Veterans Stadium. Priority dates, media and fan events always went to the Flyers. Now the Sixers wanted equal time.
When deadlines came and past, Katz had had enough. His brand, he felt, was damaged as being second fiddle, so the two teams would go their own ways. A partnership was formed to bring the Sixers probably about six miles, across the Delaware River into their own facility right by the new amphitheater and close to a to be built minor league ballpark as part of a massive revitalization of the Camden waterfront. Governor Jim Florio, up for re-election, was a big backer of the plan, and off the owner would go, breaking ties with the Flyers and the city for a new state-of-the-art basketball specific facility just north of the Walt Whitman Bridge. The logic was that thousands of sports fans commuted from new Jersey every day, an those who were on the Pennsylvania side knew their way past Camden to get to the Jersey Shore, so the Sixers would not be leaving, and in many ways they would be a little closer to an affluent New Jersey fan base. The owner would have what he wanted and what he felt was needed for a brand; a home they could control of their very own.
It never happened.
Katz picked the wrong face in Trenton to support, as Christie Todd Whitman bounced Florio, denounced the plan as a tax payer burden, the team when back to the negotiating table and hatched a better deal than they had with the Flyers, and shortly after that Katz surprisingly sold the team to a group that included Comcast and Snider and the current massive South Philly sports complex that now exists had the anchor tenants it has today, albeit with the Sixers now back under different ownership and headed on the business side by Scott O'Neil. The minor league stadium, Campbell's Field, was built and has housed the Atlantic League Riversharks for over a decade with some level of success and the New Jersey Aquarium was added as well, but the NBA in downtrodden Camden? No way.
So this week the Sixers to Camden talk perked up again, albeit on a different level. With the team having their D-league team in Delaware, a spot to anchor and build from in South Jersey could be a good fit. It would not be a new arena, but a practice facility which would be a potential great new draw for recruiting players as well as doing entertaining for legions of fans on non-game days in New Jersey
After years practicing at St. Joe's Fieldhouse, the team began to practice in rented space at the Philadelphia College of Osteopathic Medicine in West Philadelphia in 1999. The possible move comes after plans to construct a training center at the Philadelphia Navy Yard, fell through in April, and left the team looking for alternative sites that made sense.
From a brand standpoint, the move could be a good one; a controlled multi-use facility that expands the marketing reach of the team just a bit farther into New Jersey, a state without an NBA franchise since the Nets bolted across two other rivers to Brooklyn. It helps also forge some additional cross-promotional ties potentially between the Sixers and the Devils, New Jersey's NHL franchise (although the Flyers do train in New Jersey as well, in Voorhees), which is also owned by Josh Harris and overseen by O'Neil. The days of having a gym with a few weights to placate your athletes are long gone. Training facilities are now multi-use, multi-media hubs and home away from homes with little expense spared to keep athletes happy, trained and treated well.
Is all this just posturing and more importantly who fits the bill for the new facility, which would join Campbell's Field between the Ben Franklin and Walt Whitman Bridges? It would seem to be very much a privately-funded project with a break on land that is unused and some great tax breaks, but it would probably not be a mega-moneymaker for the cash strapped and crime ridden city. It would be an emotional boost, and hopefully help seed some small jobs for residents and get young people involved more in basketball and education-related programs in the city, which could have a nice long-tail effect for some of the kids and the families in the community.
In the end it is always hard to figure out the real economic effect new stadia, let alone practice facilities, can have on a community. However by engaging Camden, the Sixers are showing smart marketing and good community responsibility as they work hard to re-build and re-brand a franchise that has been on the downswing and is now looking to fight its way back up, just like that city across the river.
While it may not work at Yankee Stadium, where rules against facial hair are still in place a bit (it did work for the Red Sox last year, and a "growing" legion of MLB clubs again in 2014), but in the NHL, the fifth year of Beard-A-Thon continues to be one of the most unique fan engagement activation events in any sport. The brainchild of East Aurora, New York based Cenergy, Beard-A-Thon encourages fans (mostly male we hope) fans in each NHL playoff city to not shave during their team's playoff run. Fans who don't shave are encouraged to find pledge support, with monies going to local charities. The idea started in 2009, with over $350,000 dollars going to local charities. Since then, over $2.5 million has been raised for all participating NHL team foundations. These include the Garden of Dreams for the New York Rangers and the Kings Care Foundation for the Los Angeles Kings. As fans pledge to grow a playoff beard during the duration of their team's run in the Stanley Cup Playoffs, Beard?A?Thon® continues to grow.
King of Shaves, a longtime supporter of the St. Baldrick's charity events where people shave their head for cancer, was a supporting sponsor of the hockey-based tradition early on, where players show support and superstition by not shaving during the playoffs. The program has picked up more social support every year, with the increased viral play adding to the popularity. Of course the best is yet to come, as teams move on and the facial hair grows over the next month. Could there be a locks of love element added to the end of the promotion, where a brand comes on to do the shaving of the losing team's fans during the final. Maybe throw in a head shaving element for charity as well? And what about the ladies? As hockey grows in popularity amongst women, and even with kids, what additional elements can be added in. There is no doubt that the communal bond amongst hockey fans is really encapsulated in Beard-A-Thon. Like the Winter Classic, it has a cache that can be NHL-specific and can grow (no pun intended) over time, with maybe even adding in virtual beards for more involvement.
As in many cases, it's the simple ideas that sometimes can have the greatest impact, and Beard-A-Thon is certainly one that can reach that potential.
As we reach Opening Day of the MLB season the annual lament about baseball needing to attract a younger audience starts again. While there is no doubt that every sport wants to grab younger folks and engage more with every medium possible with its fans, the pact is that we as a society are still getting older, and those older fans do remain as an audience that has disposable income, time on their hands and are becoming more and more engaged in a digital environment. So with that in mind, here is a quick thought again on the value of having more senior moments…you cannot watch a game without ads for Pharma, so they realize that older fans are embracing sport like never before; why don't teams to more. The older audience is what has held live theater together; it is embraced by movies, yet sports seems to stay away…time for a re-think on how to engage more over 21 in promotions, while in no way slacking off on engaging the younger audience as well.
It is the fastest growing segment of the population in North America…a segment that has vast consumer experience, knows how to activate in groups, has defined spending habits and in many cases a large amount of disposable time and purchases more high ticket items, like cars, more than any other segment of the population. They influence spending habits, young people, voting patterns and public policy. Yet for all the time sports looks to engage the young and the first adopter, the larger group (albeit sometimes with less disposable income) still goes largely ignored. They are the Baby Boomers and the seniors, a group which until recently was put aside as a group sales opportunity and little else, while teams and brands concentrated on developing new fans. New fans used to mean younger, however with an aging and more active population, it is probably time for those engaging in brand building to start courting the audience more.
Pharma spends huge amounts on sports, yet most programs for activation are still targeted at the younger audience. Giveaways at games are always geared towards those 21 and younger. Yet seniors buy in blocks, bring those younger to games and can help motivate others to come. There has probably always been a reticence to court seniors as a quiet or graying crowd, one that would be averse to young and hip. Yet many teams and properties regularly run Throwback Nights to try and get the arena going, featuring music and clothes for a bygone era. Those who lived in that era, no thanks…those who like the music and are younger, cmon in. Even tennis and golf, two sports which play to an older demo, constantly fight to get younger, but why? We are getting older, living longer, getting healthier and spending more money as we get there if we have it, so why not actively pursue the group with viable promotions, targeted sponsor activation and even specific digital campaigns more, just like brands are doing? Seniors are engaged and online and have great word of mouth activation, so the time has come to make them a target as much as the young or the families. They spend, they enjoy events, they get around and they purchase, it makes good business sense.
One of the most important aspects of gaining support in good times in bad for any effective brand, let alone a sports or entertainment property, is to make sure you are ingrained as a part of the community, not just as an elite attraction. Whether you are a Valley National Bank or Target the Los Angeles Dodgers or Manchester United, finding ways to connect on a personal level with consumers who have discretionary income to spend with you or some competitor can mean life or death for your company, and that connection is even more essential during the rainy days as opposed to the sunny days when all is humming along. That need for support because they are "one of us" is vital.
In sport, often times elite brands seem to lose touch with fans during those boom years. The championships, the All-Stars, lead to a much needed rush for profit and athletes, the team and often times its partners, have so many people come a knocking that they can forget those who have been brand loyal for years and might get lost in the wash of success for those who have jumped on the bandwagon. Those types of problems are the ones that many in sport would like to have; too many fans and too big demands on time; but those are the times when all the building for the future, as part of the community, need to be emphasized the most. Teams like the Boston Red Sox and their longtime work with the Jimmy Fund, raising money for ill children, or the Philadelphia Flyers, with the Flyers Wives Save Lives campaigns, are just a few examples of sustainable, long-term legacy commitments that teams have regardless of what goes on between the lines.
In the Northeast, owner Josh Harris and his team of front office executives led by Scott O'Neil, certainly have their work cut out in rebuilding and extending that longtime connection with fans with not one but two franchises, the Philadelphia 76ers and the New Jersey Devils. Two recognizable and strong names with solid performance histories on the field, the Sixers and Flyers are going through transition periods as businesses, as well as in many ways on the ice and the hardwood (albeit the Sixers having a much worse season than Lou Lamoriello's Devils). With that transition on the field comes a growing innovation opportunity off it. Both franchises announced earlier this year a deal to find ways to tap into the now legal world of on-line gaming in New Jersey, and are looking to other categories to find economies of scale to bring new companies into the mix who haven't been involved in the business of professional sports before. Trying times make for interesting partners.
In addition to that business opportunity, both teams realize the need to find new and creative ways to engage communities on a broader scope who can be part of the team experience from far and away in their geographic area. The advent of digital and social media has given teams a way to engage with fans on a global platform like never before, making everyone interested part of a community that was much more disjointed than ever before, and the ability to fill distressed ticket inventory during some lean times crates even more opportunity for casual fans to embrace and enjoy the in-game experience that they not be able to in other years.
With that idea of community in mind, the Devils and Prudential Center this week launched their "My Town" promotion. The idea is very basic, but effective. Recognize everyday leaders and heroes in select communities based on online nominations from fans. Throughout games in March, New Jersey towns will be highlighted with honorary game captains, an in-game welcome, a local color guard presenting pregame festivities, vignettes on the community and a Heroes Among Us feature. Woodbridge, N.J., was the first town highlighted this week for a game against the Boston Bruins. The program is an expansion of one many teams do, recognizing a local person for amazing community work, but it seems to take the idea to a new level. It is much broader and driven by fan and community interaction, and brings the Devils brand to the community as well as bringing casual fans to the Prudential Center. Maybe it helps a local realtor get more exposure to buyers, or a local business draw more foot traffic. Maybe it helps a school struggling for funds get more opportunity to attach to donors. Maybe it just lifts the spirits of a family struggling through the challenges of everyday life. Maybe it creates some binds to a community that didn't really care about hockey, but now has a reason to support "one of us" down the road. It is smart business and smart community participation to expand the brand beyond the ice in a way that connects civic pride, economic growth, and community awareness all in one. Now it's not like the Devils have not tried to be more inclusive before. The previous ownership under Jeff Vanderbeek looked to make thousands part of the "Devils Army" through community and digital and social programs that became a model for the NHL in many ways. This program however becomes even more grassroots, putting down stakes away from hockey into towns, with the hope that the team and the community become even more intertwined in support well beyond the ice; a program which can probably be replicated in Philly if needed down the road with ownerships their property.
Is the goal for any team to move more tickets and merchandise? Of course, it is a business after all. However by taking the time to listen and engage more un the community, the Devils and the Sixers, like all smart brands, are going to try and become much more than a team in a geographic area, they will become one of us, regardless of results, and that's what successful brands do so well, in good times and bad.
Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
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Naruto 588 Discussion / Naruto 589 Prediction
Read Naruto 588 here: To bear the name of a kage
Naruto 588 - Read Naruto Chapter 588 Online - Page 1
The full mode of the Susano is really awesome, the five kages even have no more ideas to defeat Madara. It seems the fight is under Madara's control. And the Tsuchikage, will be Madara's first one to deal with. Btw, Itachi will get the information from Kabuto? will Itachi disappear???


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the obsessive overusuage of the word twonk
excessive twonkage sends you straight to twonksville
by broccoli-sellin-scum October 19, 2006
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Playstation 3
Illegal trade for Saints Row: The ThirdHome / Playstation 3 /
This page contains Saints Row: The Third Hints for Playstation 3 called "Illegal trade" and has been posted or updated on Dec 9, 2011 by Zombie Man. Let us know what you think of this Hint by thumbs voting.
- Developer: Volition Inc.
- Publisher: THQ
- Genre: Action Adventure Modern
- Release Date: Nov 15, 2011
- ESRB: Mature
Illegal trade
Protect your contacts with their deals in Steel Port. It is important that you protect the dealer while he conducts business. During the handover, some enemies will surprise the dealer that you have to do. The same also applies when driving.
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I would like to get electricity, water, food, nice shelter, and games for free! What about ya'll?
I would like to get electricity, water, food, nice shelter, and games for free! What about ya'll?
Pie, Mountain Dew and Zero Gravity.
Unlimited supply of airplane tickets and hotel stays.
More bowling equipment! It drains my wallet :(
" Money. "
" Health Care "Since I've got it, I'm gonna go with something trivial. A haircut!
I used to live in the country so I always feel like water should be free.
Freedom. Because evidently freedom isn't free.
sex, video games, food, housing, toys, comics, electricity. Everything.
Xbox Live
I guarantee I'm not the first one to say that. Probably not the second. And I didn't read any of the mosts.
Tacos.......tasty tasty tacos.
hookers and pizza
Would've been more interesting if the question posed was: What things wouldn't you like to get, even if it was free?
I suppose the answer is more appropriate if it's something I'm not willing to pay for, but I would buy if it was free. CDs. I rarely, if ever buy CDs anymore and if they were free. I'd also be more inclined to try new variations on products I already buy, mostly food.
" @Tireyo643 said:Haha! Win." @busted1der: Claude don't need a haircut! His hair might be gone by now! : - P "I don't have a receding hairline. I have a proceeding forehead.
Clothes. Food. Shelter. The essentials really.
Sex with women, mainly.
Films. I don't mean DVDs, I mean that when I make a film - everything is free and every actor,prop or animal is available. In turn, I would make it free for people to go see said free films. That way, those 'what if' films that people say could never be realised - could be.
Bear Vs. Tyrannosaurus Rex Vs. Great White Shark anyone ?
Use your keyboard!
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November 22, 2014
To help protect their children from sexual deviants, parents now have access to the online screen names of about 28-hundred convicted sex offenders in West Virginia. Governor Manchin and Cabell County Senator Evan Jenkins announced the new online tool today.
It lists the screen names, user names and aliases of convicted sex offenders.Parents can enter a user's screen name at the State Police's Web site, www.wvstatepolice.com. The online tool will then search a state database of registered sex offenders. If the search turns up a match, a link will appear to direct the user to the specific sex offender's information.Jenkins says sexual predators most often find their prey using Internet chat rooms, instant messages and e-mail.
Click Here to access the online Public Inspection File
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.com.


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The United Way-Liberty Office, with support of FEMA funding, hosted its second mobile food pantry for Phase 29.
The Midway Museum is hosting its first pig and oyster roast fundraiser from 5-8 p.m. Saturday, Nov. 19, to benefit the museum.
People and organizations from all over the area opened their trunks and passed out candy to kids last week in Long County.
Small groups of people braved mosquitoes and a slight nip in the air Friday night to learn about the history of one of Liberty County's often-overlooked legendary landmarks - the Midway Cemetery.
The Georgia Forestry Pageant Association recently selected Sherry Long as the new local director for Liberty, Long and Tattnall counties.
Rep. Jack Kingston, R-Ga., announced last week that students in the First Congressional District of Georgia, including one student in Long County and one on Fort Stewart, have received nominations to United States Service Academies. The students were interviewed for consideration into the class of 2016 by Kingston and the Military Academy Board. Interviews were conducted at Bethesda Home for Boys in Savannah.
In the past few weeks, I have been in several doctors' offices, hospitals and a nursing home for various appointments for my mother or me.
First Baptist Church of Hinesville member Ivy Amstutz created a completely edible scarecrow cake for the church's Fall Festival on Friday night.
WASHINGTON (AP) - Many baby boomers say they're likely to stay put in retirement amid a shaky economy. Those who hope to buy a new place are looking for a smaller home somewhere with a better climate that's more affordable and close to family, a new poll finds.
More than 100 Winn Army Community Hospital volunteers, soldiers, civilians and military family members donated their time Saturday to make a difference in the lives of several residents at Coastal Manor nursing home in Long County.
The weather was chilly but the spirit of giving was warm Thursday evening at the Hinesville Farmers Market as patrons helped vendors raise money for breast-cancer awareness. The Suzie Q's pancake supper and Art Your Bra contest capped the night, bringing together survivors and supporters to continue the fight against the disease that affects hundreds of thousands of women and their families every year.
A Commerce Street storefront that once was in disrepair now has new life, filled with visual arts that range from Asian-inspired black and cream canvases to bluesy abstract pieces.
John McIver, chairman of the Liberty County Commission, signs a proclamation to recognize Nov. 6 as Georgia Retired Educators Day. McIver is urging all citizens to honor retired educators. Pictured behind McIver are retired educators Jane Cart, LaFayne May, Joan Hollingsworth, Don Melton and Jean Johnson.
SAVANNAH - The W.W. Law House, 710 W. Victory Dr. in Savannah, has been named to The Georgia Trust's 2012 Places in Peril list, which identifies 10 Peach State historic sites threatened by demolition, neglect, lack of maintenance, inappropriate development or insensitive public policy. The Georgia Trust made the official announcement earlier today.
More than 130 community members gathered at Club Stewart on Oct. 11 to recognize Gary W. Dodd, Hinesville's humanitarian of the year. The dinner event, hosted by the Kirk Healing Center for the Homeless, also served as a fundraiser for the organization.
Sixteen students enrolled in the Early Childhood Education Pathway recently completed CPR and first-aid certification training with firefighter Casey Hale, who helps with the training every semester.
Richmond H. Peacock was born Aug. 24, 1807, in what then was Liberty County but now is Long County. He was the son of Samuel (1777-1839) and Mary Peacock (1786-1869). Samuel was born in South Carolina and was in the War of 1812. They were married in 1802 in Georgia, and both died in Liberty County.
"Nightcrawler" is nothing short of a revelation in filmmaking. It features a powerhouse performance by Jake Gyllenhaal and contains characters and an atmosphere that completely is in service to its story. I think if Michael Mann had made either "Broadcast News" or "Network," this is probably what it would look like.
RICHMOND HILL - The Rotary Club of Richmond Hill and Life Moves Dance Studio are launching an initiative to help military families in the region by providing free childcare for active military members during the afternoon and evening of Dec. 20.
Smiley Elementary School in Long County held its annual Trunk-or-Treat celebration last Friday, and the event drew more than 1,000 students.


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|Don't forget! From now through November 26, 2014 you can earn chances to win a copy of one of my books. See Blogoversary #6
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Tuesday, May 19, 2009
Live Post! What a Hike!
We are at Gunflint Lodge, and taking a much looked-forward to day off! All nights have been below freezing, with only two warm days. But it is great! Another hiker we met took this picture of us. Here are a few samples.
This was taken from two days ago's lunch spot. How awesome! We are looking west from Rose Lake across Rat Lake (the little one) to South Lake. The cliffs were about 500 feet high.
Here we are in the first of the burned sections we have to cross. We are checking the map. We weren't lost, but a side trail was blazed in blue and we followed it for a half-mile in the wrong direction (sigh). We were deciding if we were willing to bushwhack back to the correct trail or if we had to backtrack. In the end we backtracked.
Yesterday as we hiked into the Gunflint Lodge, we were first on the top of that big rock cliff, and then we came down off the back side of it and hiked into the Lodge. We hiked 12.8 hard miles yesterday. We are tired, but very happy and enjoying a day in the warmth, and ordering restaurant food!
Thanks to everyone who has continued to keep reading. I read all your comments this morning and have enjoyed them very much. I'm out of time now, but all is well with us (although we are chilly).
Posted by Sharkbytes at 2:25 PM
Labels: Border Route Trail, hikes, North Country Trail
4 comments:
- Solomon said...
The view across the lakes is absolutely amazing!
- May 19, 2009 at 3:06 PM
- JOE TODD said...
Have been thinking about you. Am glad everything is going well.. What great pictures..
- May 19, 2009 at 3:59 PM
- samh said...
The two men in the group appear to taken up ultralight backpacking. How come you haven't as well, ladies?
- May 21, 2009 at 6:24 PM
- Ratty said...
You've been a great inspiration for me. I just spent the day out looking for places where I can do a few longer hikes.
Backtracking was most likely best. I cut across one of my little trails, and got lost for a few minutes.
- May 23, 2009 at 7:33 PM
Subscribe to: Post Comments (Atom)


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Prewiev image is very good i cant wait to play this ^.^
INSANITY NOCTURNAL CONFUSION 2. Finally i have finished my second custom story! It took me 5 months to build! Here is the storyline: When you were playing the first chapter of this series u were trying to find Lord Statthem. You don't know who he was or what he has done.. At the end he didn't let you free.. but free from what..?? You will find out in this chapter. *-* In this sequel you are " Continue or Leaving " the first story line, you will find out at the end. You are making this journey through several different envirements,Amazing new puzzles,New scares and a NON-Liniear gameplay adventure! And Maybe you will be back at the place where this adventure starten in the first chapter.
UPDATED version! Download for best gameplay. The other version has some little bugs and glitches. Now fixed a couple of them. Lange
Prewiev image is very good i cant wait to play this ^.^
hello need some help,im back at the mansion and the note says look to your heart for key,i assumed thats the heart that is in the water,but nothing is there,any help?
Look for signs\spots\trail and look for the heart!
Can;t tell too much... will spoil the gameplay!
oh okay,found it but it was quite hard to figure it out..was a nice,long,scary custom story,the storyline was great,gonna wait for more mods from you!
cant wait to play it. I'm stocking up on all the mods!


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Wildman, Carl
Most widely held works by Carl Wildman
Adolphe, anecdote trouvée dans les papiers d'un inconnu. Extraits de la correspondance de Benjamin Constant avec Anna Lindsay. Lettre sur Julie. De Madame de Staël et de ses ouvrages by Benjamin Constant ( Book )
3 editions published between 1959 and 2010 in English and held by 32 WorldCat member libraries worldwide
We are such volatile creatures that we finally feel the sentiments we feign. First published in 1816, Adolphe is the story of a young man with all the privileges and advantages of a noble birth, but who's still haunted by the meaninglessness of life. He seeks distraction in the pursuit of the beautiful, but older and married Ellenore, a fictionalized version of Madame de Stael. The young Adolphe, inexperienced in love, falls for her unexpectedly adn falters under the burden of the illicit love
Audience Level
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Adolphe (Constant, Benjamin) Authors Commitment (Psychology) Constant, Benjamin, Despotism Dey, William Morton, France French fiction French language French literature Germany Manners and customs Man-woman relationships Married women Militarism Political science Schiller, Friedrich, Staël,--Madame de--(Anne-Louise-Germaine), Theater Wallenstein, Albrecht Wenzel Eusebius von,--Herzog von Friedland, Wallenstein (Schiller, Friedrich) Young men
English (3)


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© 2010 RC deWinter ~ All Rights Reserved
A lone 14th-century pilgrim on his way to St. Winifrede's Well in Flintshire, Wales, pauses to admire the beauty of the firmament.
Known as 'the Lourdes of Wales' owing to the miraculous cures attributed to its waters, St. Winifrede's Well has been a site of pilgrimage since the 7th century AD. Richard Lionheart, Henry V and James II are some of the English monarchs known to have visited and venerated this holy site.
Digital oils based on a photograph by friend and talented artist Constance Widen.
Tech specs: Photoshop, Filter Forge, Filter Forge, Xero, Arkvis
*Original Photo: Thank you, Constance!
Tell Ted I apologize for turning him into a hood:-)
LOL!!! I think it's wonderful Gina :-) Bravo!!! oxoxox
Well, I think Ted makes a rather nice pilgrim…:-) Thank you, sweet friend. XOXO
– RC deWinter
great treatment here, gina
Many thanks, Rey :-)
– RC deWinter
Very soothing image.
Thank you, Helen…wouldn't it be nice to be on such a pastoral path through life?
– RC deWinter
Wonderful…symbolic as well excellent art work, we should do that too wherever we are..admire the beauty and have our own pilgrimage even in between the hurry of the daily worries…
What a wonderfully thoughtful observation. Thank you.
– RC deWinter
Welcome to the path…
– RC deWinter
Thank you!
– RC deWinter
Beautifully crafted!
Thank you as always, Rhonda.
– RC deWinter
– RC deWinter
Meeli, I just noticed I forgot to thank you for this feature – I apologize!
– RC deWinter
Congratulations on your wonderful feature, great WORK and well earned.
Much appreciated, thank you, Andrea.
– RC deWinter


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|Oregon White Shepherd Rescue
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|Animal ID: 42840ODIN (male)
****ODIN IS IN SOCAL BUT CAN BE ADOPTED THROUGH OUR RESCUE. CONTACT ME FOR AN APPLICATION.******'Odin' - White Shep/Husky male Mix - 42840 / R190340 Beautiful Odin was brought here by his previous owner due to a family member developing allergies. They told us he is great w/kids & other dogs. He has lots of energy and loves to play! He doesn't get into the garbage. He is 1 1/2 yrs. old and he weighs 57.5 lbs. Odin is good w/kids & other dogs, up to date on shots, de-wormed and he will be neutered prior to his adoption.
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I found Dave on my way to go camping and he was starving but really friendly. So we went camping and ate lots of tbones. When i got home he went to the vet and got dewormed and some special shampoo for his dry skin. Hes making a great recovery and is a happy dog. But he attacked a goat on my property so has to move out for the other animals safety. Hes great with dogs and people. The vet said he is about 11months old. Any more questions please call me at 5034736966 Andrew
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|PIease Read Before Adopting a White Shepherd in Oregon
White Shepherd Dogs can make good pets in Oregon if they match your IifestyIe. A White Shepherd is a German Shepherd bred for its white coat. White Shepherds are more timid and sensitive than German Shepherds and should be trained gently. White Shepherds are very protective, but not hostile; they make great guard dogs and wonderful companions. White Shepherds should be well socialized early in life. White Shepherds that are properly trained and socialized are good with children and other pets. This breed can adapt to apartment life with sufficient exercise.
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Key Content
- WHO: Details of the additional cases of Ebola virus disease, 20 Nov 2014
- FEWS NET Mise à jour sur la sécurité alimentaire - novembre 2014
- Latest WHO Ebola response roadmap - Situation report
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7318th Meeting (PM)
While reiterating grave concern about the unprecedented extent of the Ebola outbreak in Africa, the Security Council today noted the international community's "considerable" efforts to scale up its coordinated response, which had led to important progress on the ground.
21 November 2014 – Secretary-General Ban Ki-moon today said that by continuing to scale up the global fight against Ebola, there is hope the outbreak could be contained by mid-2015, but he emphasized that results to date are still uneven, and announced that the Organization's top health officials will head to Mali, where the situation is still a cause of "deep concern."
DAKAR/GENEVA/NEW YORK, 21 November 2014 – With new Ebola cases in Mali and a continuing surge in Sierra Leone, UNICEF is stepping up efforts to help other West African countries at risk prepare for potential outbreaks.
"The new cases in Mali remind us that no country in the region is immune to Ebola," said Manuel Fontaine, UNICEF Regional Director for West and Central Africa. "We cannot wait for new cases in countries at risk before we take action. We must help communities today prepare for cases if they happen, when they happen, wherever they happen."


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Originally published February 11, 2014 at 6:14 AM | Page modified February 12, 2014 at 3:24 AM
Syrian planes pound rebel town near Lebanon border
Syrian warplanes pounded a rebel-held town near the Lebanese border on Wednesday, activists said, in an apparent attempt to dislodge opposition fighters from the area and consolidate control over the border region.
Associated Press
Syrian warplanes pounded a rebel-held town near the Lebanese border on Wednesday, activists said, in an apparent attempt to dislodge opposition fighters from the area and consolidate control over the border region.
Yabroud is the last rebel stronghold in the mountainous Qalamoun region. Backed by Lebanon's Hezbollah fighters, the Syrian army has been on a crushing offensive there since early December.
Wednesday's assault on Yabroud comes a day after a tense session between government officials and opposition leaders at peace talks in Geneva. There were no immediate plans for a meeting between the delegations Wednesday after government representatives and opposition leaders traded bitter accusations for the talks' failure to take off a day earlier.
The Britain-based Syrian Observatory for Human Rights reported heavy fighting in Yabroud between troops loyal to President Bashar Assad and rebels trying to overthrow him. The Observatory, which has documented the conflict since it erupted in March 2011, said warplanes have carried out 10 airstrikes so far on Wednesday.
Yabroud has been controlled by the opposition for much of Syria's nearly 3-year-old conflict.
Lebanon's Mayadeen TV and Hezbollah's Al-Manar TV said the Syrian army has started "a wide-scale military operation in Yabroud" and that the troops "are advancing." In the early afternoon, Assad's troops took control of the village of Jarajir and surrounding hills on the Syrian side of the border, near the Lebanese town of Arsal.
Preparations were underway in Arsal to receive more Syrians fleeing the area.
Also Wednesday, Russian Deputy Minister of Foreign Affairs Gennady Gatilov arrived in Geneva and met with U.N. mediator Lakhdar Brahimi who was pessimistic over any progress at the talks, declaring Tuesday that "we are not making much progress."
A three-way meeting including Brahimi, Gatilov and U.S. Undersecretary of State for Political Affairs Wendy Sherman is scheduled to be held in Geneva Thursday to discuss the deadlock.
Associated Press writer Zeina Karam contributed to this report from Geneva.
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Police confiscate 6 weapons after school shooting
Updated On: Dec 15 2012 08:53:46 AM EST
Authorities say a number of guns have been recovered in the wake of a school shooting in Connecticut that left 28 people dead, including 20 children and the gunman, who also killed his mother prior to the massacre.
Police say two handguns were found inside the school and a rifle in the back of a car. Authorities also recovered two rifles and a shotgun, but it's not clear where. A law enforcement official, speaking on condition of anonymity, said some of the guns may have belonged to Adam Lanza's family. His mother had legally registered four weapons, his father two.
The rampage in Newtown, a prosperous community of about 27,000 people 60 miles northeast of New York City, is the nation's second-deadliest school shooting, exceeded only by the Virginia Tech massacre that claimed 33 lives in 2007.
One parent says people always considered Newtown "the safest place in America." A teen whose sister attends the school says "everyone is just traumatized."
Copyright 2012 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
U.S. Airlines starting to waive change fees due to thanksgiving storm
BlackBerry to pay iPhone users to switch phones
Protests, rallies against Ferguson outcome continue across nation
Ferguson Officer Wilson speaks in first interview as protests continue
South Fla. call center exposed by Local 10 now closed


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Go Back: Home > Earth Island Journal > Latest News
Feeding Hawai'i – June 18, 2014
Could small, biodiverse farms help the Aloha State transition to growing enough food to feed itself?
For Chris Kobayashi and her husband, Dimi Rivera, it all started with Japanese cucumbers. "In 1997 we said, 'OK, let's grow Japanese cucumbers, but let's grow it organically,'" Kobayashi tells me as we walk around her farm in Hanalei Bay on Kaua'i's North Shore. "You know, because they are crispy, crunchy, and yummy and you can eat the skin and everything,"
Photo by Ian Umeda