text: Internet Marketing For Freelancers www.eMarketSchool.coM contents Internet Marketing for Freelancers 04 Who is this eBook for? 04 Why Learn From eMarketSchool? 06 How can Internet Marketing Help Freelancers 08 What you will learn in this eBook 09 Increasing Profitability via eMarketing 10 Search Engine Optimization (SEO) 10 Pay-Per-Click (Ppc) Campaigns 12 Benefits of PPC Advertising 14 Improve the Performance of Your PPC Campaign with Online Tools 18 PPC Keyword Generator: 18 Features and Benefits of PPC Keyword Generator: 19 Google Traffic Estimator: 19 Features and Benefits 19 Google Ads Placement Tool 19 DIRECT EMAIL MARKETING 20 Why Use Email Marketing? 20 Your profit margins can be much higher with email marketing 20 Generate Strong Leads 21 Increase Sales 21 Do you need professional email marketing Services? 24 Which email service provider should I choose and why? 24 Recommended email marketing services 24 BANNER ADS 27 Where to place your banners 27 Some statistics 28 Easy to measure ROI 29 The making of a good banner 30 Ideal banner ad sizes 31 BLOGGING 37 What is a blog? 37 contents How to create your own blog 38 Platforms for hosting your own blog 40 Making money through blogging 41 Google AdSense and Other Pay-Per-Click Programs 41 Selling Affiliate Products 42 Selling Ad Space 43 Earn Money by Promoting Your Own Products 44 Learn to use Technorati 44 COMMENT MARKETING 45 A Powerful Example 46 Comment Marketing – How to do it effectively 47 Leave intelligent and valuable comments 47 The use of blog URL should be limited to 'URL' box: 48 Be consistent with your use of the "Name" field 49 SOCIAL NETWORKING 51 Advantages of Social Networking 52 An inexpensive means to online-exposure 53 Easier to start discussions 53 Why is social network marketing so effective? 56 MEASURING SUCCESS VIA GOOGLE ANALYTICS 58 Traffic Sources 61 Content Section 62 Goals Section 62 CONCLUSION 63 welcome! Congratulations for initiating this learning process, and thank you for putting your trust in our educational program! This eBook will provide you with a step-by-step guide to increasing your sales by leveraging the power of the internet. who is this eBook for? Freelancers of any kind Self employed individuals Small business owners Consultants Anyone who wants to know how to build a successful online business what to expect from this eBook Whether you are interested in reaching far more customers and multiplying your sales profits, or you would like to expand your business to new heights , we have the information and the hands-on instructional techniques for you. In this eBook we will cover many of the techniques used by current professional e-marketers. We will provide you with procedures and tricks for employing each of these methods to your advantage. Please note that this eBook does not intend to teach you all there is to know about internet marketing. We provide you with a preliminary overview of the power of internet marketing to provide you with information to initiate internet marketing. From this eBook you will also gain perspective on the enormous potential of this marketing approach. which topics will you learn about in this eBook? In this eBook, we will provide you with: I. a comprehensive first exposure to the methods for increasing traffic and sales to your website/blog! II. Information about methods for measuring and increasing website and advertising effectiveness. III. Different marketing techniques that do not even require you having a website. This eBook is also intended to give you a taste of the kind of information that we are able to provide you with. We are here for you, should you choose to seek additional insights and instruction in your internet marketing endeavors. what Not to expect from this eBook In this eBook we are not delving into the small details of the various methods that are mentioned. In order to succeed online you should invest some time to learn the more comprehensive information about each of the internet marketing methods. This eBook contains sufficient information for you to understand all of the possibilities and the enormous potential of using the internet to your advantage. We provide all of the more comprehensive details for the topics in this eBook in our eMarketSchool courses. Our all-inclusive instructional program is available to you 24/7 at www.eMarketSchool.com. We sincerely hope you will benefit from reading this eBook, and that you will use it to create your own wealth-generating marketing system! why learn From eMarketSchool? we are the worlD'S leaDINg e-MarketINg School. Our focus, drive, and passion are to teach people how to be proficient in Internet marketing. Tens of thousands of our clients from all over the world are successfully employing the tools and techniques they learned on our website, and our goal is to reach millions more. Among our clients are those who have used their e-Marketing success to earn $10,000/month and more! our client base is diverse and includes the following segments: Freelancers Existing affiliates Unemployed and people who are looking for extra cash Website and blog owners Expert internet marketing users Individuals with no internet marketing experience Some of eMarketSchool benefits: Innovative hands-on learning approach: We pride ourselves in being a step-by-step, practical, hands-on marketing school, rather than a simple information-provider. Most up-to-date content: We have built a solid reputation as an Internet- marketing educator, with clients who frequently return to our site to benefit from additional products and to discover the latest innovations. we are experts in our field: We are offering you the very techniques and skills that make us such successful web marketers! Dedication: We are dedicated to tailoring our instructional programs to your: Skill level Learning style Interests and pursuits Timetable and learning pace what you don't have to worry about Not having a website - Some of the marketing material in this eBook refers to methods that one can apply to reach her/his target audience without the need of having a website. You can promote yourself online effectively without having your own website! Don't have technical knowledge – Online marketing is not difficult, and you don't have to be computer or computer-software expert to profit online. We provide all the information you need, and you simply need to provide the time and commitment. any marketing experience – You do not need to be a professional marketer or have any prior marketing experience for that matter. You simply need to learn the concepts that we teach, and use your creativity and passion for your topics of interest. Don't have time to learn something new – Creating a profitable online marketing program takes time. However, you can begin a marketing program within a few hours, and gradually (at whatever pace you chose), increase your scope and effectivness. We have a special 10-week eduational program especially for you if you wish to gain a comprehensive understanding of the material quickly. Few opening words… Internet marketing, if efficiently and smartly executed, can take your online endeavors to a completely new level. Using internet marketing you will not only be able to attract a huge amount of traffic to your website, but you can also convert that traffic into unbelievable profits. With a bit of time and effort, you can create a lucrative online freelancing business how can Internet Marketing help Freelancers Like any other means of advertising, internet marketing also has its share of advantages and disadvantages. However the advantages of internet marketing far-outweigh the disadvantages! Let us discuss some of the most significant advantages of internet marketing: a worldwide exposure. It is not limited to any particular area or region. Internet marketing reaches a huge number of people, far exceeding the effectiveness of conventional methods of advertising such as television, radio, billboards and telemarketing. JuSt to get aN IDea… To get an idea of exactly how effective internet marketing can be at attracting large numbers of potential clients, see for example the number of searches conducted per month for this sample of keyword topics: 2,240,000 people type in the keyword `freelance` each month! what if you knew how to make them come to You?! Online marketing can potentially expose your services to hundreds of thousands of viewers per month! A low-cost means of advertising, with relatively high returns. You can obtain the desired results and exposure with limited investment if any. The fact is that internet marketing much simpler, more efficient and cheap than conventional marketing methods. Internet marketing helps you attract your target audience. Unlike any other medium of advertising, you attract only those who are already interested in your services. Best value for money. There are so many ways to generate huge amounts of targeted customers without spending huge amounts of money on expensive online marketing schemes. We will overview most of these methods in this eBook It is highly recommended that you check out the various internet marketing courses at www.emarketschool.com. Some of these e-courses are especially designed for freelancers and can help you shine as one of the brightest freelancers on the internet. what you will learn in this eBook Internet marketing is all about reaching your target audience, and interesting them in doing business with you. While some of the mathods discussed here require that you have a website, or a landing page (a one-page website), other techniqes don't even require this! We will teach you about the following internet marketing methods that will help you attract numerous customers to your business: Pay-Per-Click Campaigns (PPC) Email marketing Banner ads Newsletter and Ezine advertising Blogging Comment marketing Social networking For website-owners: In this eBook we do not delve into the various techniques of optimizing your website for better conversions. However, at eMarketSchool's website (eMarketSchool.com), we explore this issue with full detail, and provide the most up-to-date statistical data about the ideal website's layout, usability factors, on-site selling techniques, copywriting lessons, banner pacements and much more. Increasing Profitability via eMarketing Search engine optimization (Seo) In its simplest form, SEO (Search Engine Optimization) is the term used to describe the tricks of the trade used to ensure that your website will rank highly in the search engines' results and, consequently, your site will get more traffic. Having good SEO on your website ensures that yours is one of the first results that people searching for a term relevant to your site will see. At eMarketSchool. com we explore just how to go about making SEO techniques work for you and get your site to the top of the search engine rankings. For example ….. let's say you are searching for a `business consultant in new york` ….. If you were a business consultant in New York in search of online customers, you would want to appear as high in the search results as possible: getting Noticed Most people will not have the patience to scroll through more than a few pages of web search-results, so if you want customers to know that your business exists then you will need to ensure that your site is at the top of the search engine's list. Obviously, being at the top of the web ranking pages for any service would be very lucrative! Your clients will see your name first and, if your services are presented well and are competitive, they may not bother to look any further; which is just what you want, of course! For these reasons, you will want to design your site with search engine rankings in mind and to integrate SEO from the outset. Optimizing your search engine ranking is not a small feat that can be accomplished instantly! It is a process of continual research, education, and site-improvement. having said this, keep in mind that creating a Seo friendly website is not difficult. It may take you some time to set up and master your website, but the benefits far outweigh this investment of your time. There are many considerations regarding your website that are important in determining your search engine ranking. Included among these considerations are the following: Great content! You must have relevant, well-presented fresh content on your site. Your content must be up-to date and original Careful choice of the most appropriate keywords Keyword inclusion naturally, in high quality content. Search engine-friendly website-structure. User-friendly website organization Use of "friendly" URLs. Appropriate use of meta tags. Reciprocal links. Link building strategies. Link bait techniques. Website submission to search engines. At eMarketSchool, we provide in-depth information and professional secrets for optimizing SEO via all of the above methods and more. If you wish to take advantage of this information, and all of our internet marketing expertise, you can do so at www.eMarketSchool.com PaY-Per-clIck (PPc) caMPaIgNS PPC is a mode of internet advertising in which the advertiser (you) needs to pay the host (say, Google), only when a potential client clicks on the ad and gets directed to the advertiser's (you) landing page/site. The three largest hosts are Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter. what exactlY Do PPc aDS look lIke? PPC ads usually appear on the top and on the right side of the page (see the two sections within squares at the top and right side of the illustration below). The remaining area on the result page is occupied by "organic" search results. These are the main list of URL addresses relevant to the keywords in the search. There are often tens or hundreds of thousands of organic results. In contrast, there are typically only a handfull of pay-per click results. Pay-per-click(PPC) is an ideal internet marketing method for many online marketers, primarily because: 1. It is easy to access huge numbers of people who are interested in your target niche. 2. Payment for the advertising is made ONLY when your advertisement is successful: when someone clicks on your ad. The amount that you pay to your host depends on how much you bid on the particular keyword(s) that you 'purchased'. BIDDINg For keYworDS With PPC, you, the freelancer who wishes to advertise yourself, bids on keyword phrases that are applicable to your target market. You then pay your host- publishers (search engines) for each click on your advertisment that attracts one visitor to your website (this is your cost-per-click (CPC)) PPC is an extremely easy, and profitable means of online advertising BeNeFItS oF PPc aDvertISINg 1. Dramatic increase in your visibilty to your target audience Pay-per-click advertising is certainly one of the best ways to pull targeted traffic to one's website. For instance, say a user is searching for "freelance content writers": The results the user would come across would be similar to this: Note that the organic results are huge: 1,740,000! In contrast, , the sponsered links, which are the PPC ads, are limited to a total of eight! In the above illustration, a PPC ad can give you an upper hand over approximately 1,740,000 service providers who are fighting it hard to appear on the first page of the search engine! There are often sufficiently few PPC ads on a given topic that they get listed on the first of the search engine's results!! This is the most dramatic benefit of paying for ppc advertisement! By using PPC ads, you do not need to compete with hundreds of thousands of other competitors to be listed on the first page of the search engine's results. PPC can easily be a lucrative advertising method. It allows you to be on the first page of a search engine result for a highly relevant keyword. This means that your target audience (those who are seeking YOUR keyword topic) will be very likely to see your PPC link, and follow it to your website/blog/etc. 2. Enormous distribution power With the availability of advertising platforms such as Google Adwords, internet marketers enjoy immense distribution-power, typically in the order of hundreds of thousands of individuals searching on your topic per month.. All of this access to interested visitors is available without the obligation of a fixed advertising fee. For example, check out these numbers… A well conducted PPC campaign, is one that targets the most lucrative, focused keywords . In eMarketSchool we show you exactly how to find thousands of relevant-to-your-business keywords, that will enable you to reach 100,000s if not millions of YOUR prospective customers. Check out the following numbers, and see how many searches are made each month for selected keywords. This is just a drop in the sea! Note in the above table, the unbelievable number of relevant searches done each MoNth! ….. and imagine the possibilities! 3. Ability to target your advertising endeavors: If you want to offer your services to a specific type of client (eg. Stay at home moms; dentists specializing in root canals, etc.), or to clients in a particular geographical location, PPC ads can prove to be an excellent tool. PPC ads can efficiently be optimized to appear in selected languages and geographical locations. This could be of enormous help to freelancers who may wish to offer and sell specialized services/products in a particular country or location. 4. PPC- an easy and quick way of advertising: Setting up a PPC account is extremely easy and an effective PPC campaign can be set up in only a few minutes. Positive results in the form of increased traffic and sales can be generated within hours of the PPC campaign being set up and going live. 5. Ability to measure the effectiveness of your ads: Major search engines such as Google provide their clients with outstanding tools which can get you access to all the statistics associated with your PPC campaigns. One just needs to view the statistics sent by Google to your Adwords account. This information (which is not difficult to understand) plays an important role in determining AND improving your profitability factor; the ROI (Return on Investment) of your advertising campaign. PPC advertising helps online marketers attract targeted traffic. SoMe ProMotIoNal worDS… If you are looking for a steady income through your PPC campaign, it is in your best interest to join the pay-per-click ecourse on www.eMarketSchool.com This provides a comprehensive step-by-step explanation of how to create a PPC campaign from scratch. IMProve the PerForMaNce oF Your PPc caMPaIgN wIth oNlINe toolS There are numerous online software tools that are great for improving your PPC ad-effectiveness. The following tools are the most popular: PPC Keyword Generator: PPC Keyword Generator is an outstanding tool which can help you generate numerous Adwords/ Overture PPC keywords and keyphrases, efficiently and easily. Simply enter your first-choice keyword(s) in the tool and hit enter to let the PPC Keyword Generator come up with relevant keywords and phrases within seconds. See the illustration below for an example of this procedure, where the first choice keyword entered was 'affordable', and the associated possibilities that were generated are listed in the lower half of the illustration. FeatureS aND BeNeFItS oF PPc keYworD geNerator: PPC keyword is extremely quick and can generate thousands of keywords and keyphrases within the blink of an eye Automatic elimination of duplicate keywords and phrases It enables the user to easily import, export, search and organise the ideal keywords and keyphrases It is absolutely free! google traFFIc eStIMator: Google traffic estimator is an indispensable market research tool which provides you with: Information about the search traffic associated with particular keywords and keyphrases. Realistic assessments of the costs associated with the entered keywords or phrases. Estimated search volumes; estimated number of clicks-per-ad and estimated ad ranking in search results. Estimated number of clicks per day for each of your keywords. Estimated advertising costs-per-day. Features and Benefits It is very easy to use and can be easily accessed through the campaign management tab of the tools page. It also allows the users to access additional useful software called Google Trends, to assist you in finding your ideal keywords. google aDS PlaceMeNt tool Google Ads Placement Tool helps the internet marketers find ideal websites and areas within a website page where they would like their ads to be displayed. This software helps you to find placement-locations which are best suited for your campaign, and which can best maximize the geographical reach and/or demographics of your customers. Google Keyword Generator, Google Traffic Estimator and Google Ads Placement are three tools which are extremely useful in the PPC endeavors of online marketers. In eMarketSchool.com we go into extensive detail on all topics, including: Getting your PPC campaign started: An A to Z tutorial Techniques to creating the most effective keywords-list A copywriting course for writing compelling and attractive ads How to use all of Google tools How to analyze results and improve profitability Advanced tips & tricks that professional marketers use And much more! DIrect eMaIl MarketINg why use email Marketing? Widely discussed but often misunderstood, email marketing has become one of the most popular forms of marketing today. If you are not using email strategies in your business, chances are you have been spending a small fortune on advertising and have only mediocre profit margins to show for it. You can change all of that! Your profit margins can be much higher with email marketing generate Strong leads Harness the power of email marketing and learn how you too can develop strong leads, build relationships, and inexpensively convey your message while developing your business. The benefits are significant for anyone who takes the time and invests the energy in developing a proper email campaign. Increase Sales Email marketing can help you acquire new clients or persuading existing clients to buy again and again. A well-planned email campaign can encourage customer loyalty and build brand recognition. A creative email campaign can put your marketing message or advertisement in the hands of the right people. the FollowINg tIPS caN take Your eMaIl MarketINg eNDeavorS to the Next level: Provide concise interesting content: The content of your email ad will determine the efficacy of your email campaign. While it can be tempting to push a lot of information to the recepients, your email ad will be effective and well received by your target audience only if it has content which of interest to them. In eMarketSchool's Email Marketing course, we provide many real life examples of emails that clearly and effectively entice customers to make a purchase from you; thereby increasing your sales. Create your own mailing list Any email marketing can be successful only if you have a comprehensive email list of your target audience. While you can purchase an email list in majority of cases, there are also ways to gather email addresses yourself. Email Extractors Tools You need to use appropriate software tools to gather emails ofcourse, unless you are interested in cutting and pasting each email address manually. Automatic email extractor is one such software that can help you extract email addresses from the internet. With this program, you can be quite sure of a relevant email list, as it is fully customizable and allows you to set your own search parameters. Another software which can be of great help in collecting email addresses is Automatic Email Hunter, as it is especially effective in finding emails from forums, guestbooks, message boards and other similar pages. an example Say you are looking for emails of individuals who are interested in your freelnacing services. You simply need to find guestbooks, message boards and forums, where people look for freelance services. You can gather emails of people who left messages on such forums and guestbooks, and can send them an email newsletter offering your services. The above mentioned programs are quite efficient and can collect emails almost instantly! Think out site of the box Email marketing campaign can be very profitable if you have your mailing list of potential clients. One can try various methods of collecting the email addresses of interested individuals. While it is common to collect emails by getting the visitors of your website to sign up for free, we encourage you to come up with some out of the box solutions as well, such as trade shows, art exhibitions and performances,i.e.; whatever suits the needs of your niche industry. For those who wish to learn more, eMarketSchool have established an easy, step-by-step course that will show you exactly how to: Build and maintain a powerful email list that can improve your return on investment (ROI) Write strong and compelling email messages Increase the effectiveness of your email campaign via "test drive" messages that use specific techniques that are guaranteed to grab the attention of your recipients Decide whether renting or buying mailing lists are worth a closer look as sources of new potential customers Determine whether outsourcing your email campaign is the right thing to do Join us today and increase sales! consistency is the key Email marketing is a cost-effective means of advertising and can contribute considerably in increasing your sales and conversions if the campaign is executed properly. For an email marketing campaign to be effective, it is crucial that emails be sent consistently to the interested individuals. Remember, an instructive and well-designed email newsletter is one of your most effective marketing tools. Some statistics: It is know that by sending valuable and well conducted email masseges, a business can improve its profits from existing customers by 50% and overall sales by 250%! Do you need professional email marketing services? If you find the idea of crafting and designinng informative email newsletters distressing, you may wish to sign up with a reputable email marketing service provider. Alternatively, if you have a huge email list, and you do not have enough time to carry out the email marketing campaign effectively and on time, then it is in the best interest of your online business that you seek the services of an email marketing service provider. whIch eMaIl ServIce ProvIDer ShoulD I chooSe aND whY? The majority of the email marketing service providers offer a free trial, which helps you evaluate their services before you actually purchase from them. We recommend that you try their software first, and see if it has all the essential features required by your business. The software also needs to be easy to use and should allow you to run test campaigns to ensure the timely delivery of your emails to your customers' inbox. In addition, it is very important that the service provider chosen by you has a reputable customer support team. recoMMeNDeD eMaIl MarketINg ServIceS Some of the email marketing services that are worth recommending are Constant Contact, Campaigner, iContact, Vertical Response, Mail Chimp and Benchmark. All the mentioned email marketing services have been in this business for quite sometime and offer an impressive features set for a good pricing. Email marketing campaign service providers have been there and done that. They know the in and out of the industry and how to make an email campaign effective. The support of an email marketing service can be of incredible help to small businesses and solo entrepreneurs. In selecting a provider for yourself, look for helpful features such as HTML and text templates, detailed statistics and monitoring and managing lists. the importance of statistics for evaluating your emails The majority of the reputed email campaign services offer comprehensive statistics which include details such as the number of recepients who actually open your messages, recepients who click through the link in the email to reach your website, and similarly useful statistics. These data can be of great help in refining your email marketing as well as internet marketing campaign in general. Below is a sample report offered by an email marketing service provider: another example of a typical statistical output is given below: an internet marketer usually concentrates on two things: Increasing the click through rate, and Reducing the number of unopened and bounced emails. As an email marketer, it is important that you balance your email frequency; pertinency; and client expectations. EVERY click to your website/blog is important, as it helps you increase your sales and conversions. Your email campaign can boost your sales by 50%-150%! Snip Your email list often Do not waste time on a faulty email list which has a lot of duplicate email addresses and full mail boxes. It helps to go through the data base periodically and snip email addresses which are likely to damage your reputation and marketing efforts. Many email marketing services offer specialized management tools for this purpose and hence can make your job easier. A well-designed email marketing campaign has the potential to attract new clients as well as to keep the present customers informed about the new developments in your business, which in turn can help them to subscribe for some additional services or products. You can also join our email markeing course at www.eMarketSchool.com, which will help you with innumerable tips and tricks on making your email marketing campaign an astounding success! BaNNer aDS Any marketing strategy can work incredibly well if you are able to offer potential customers what they are looking for, and Banner ads are no exception! Banner ads generate high traffic from visitors who are already interested in your products and services. where to place your banners In the real estate game, they say that only three things matter: location, location, location! The same can be said for banner placement! Banner placement is of utmost importance It has been shown that the position of a banner will have an effect on how much interest it generates (obviously, other factors come into play such as subject, visual appeal, contextual relevance etc.) Internet banner placement has been the subject of research for more than 20 years. The following diagram shows what's hot – and what's not – when it comes to banner placement. The red and orange zones show the best positions for generating sales from your banners. We recommend that you place your most lucrative merchant's advertising in these red and orange zones. Of course, the organization and appearance of your own article, flyer, website, and/or blog plays a big role in refining the hottest advertising locations for you. NavIgatIoN Bar Do It Do It trY It MuSt have PrIMarY Do It trY It coNteNt trY It DoN't trY It Bother Do It Page Footer DoN't Bother SoMe StatIStIcS For weB owNerS: If your home page is quite long, banner placement to one side would be a sensible idea. Placing (relevant) banners at the end of an article can also be worthwhile. Studies show that this latter approach can improve the response by 17%, so it is well worth considering. One can search for relevant websites on which to place your banners by searching the web using your niche-keywords. Other great sites for your banner ads are websites that sell supplementary products to yours. Be careful in choosing the placement of your banners. First, choose eye- catching banners; these generate more clicks than a static hyperlink. However, be careful to limit your placement of banners on a particular website. Too many banners on a single site can be annoying and can actually cause readers to avoid them like the plague. Banner ads – easy to measure roI One of the best features of Banner ads is that it is very easy to measure their ROI via a number of banner-use tracking tools that are available online. For example, say you put your banner up for a trial-test on 3 different websites, and that your product/service is sold for 50$. let's say the results from your banner placement are: First website: Cost to to put banner on website: 100$ per month Number of arrivals from your banner: 300 visitors Number of sales: 3 (total income of 150$) ROI: (150-100) / 100 = 50% Second website: Cost to to put banner on website: 100$ per month Number of arrivals from your banner: 200 visitors Number of sales: 1 (total income of 50$) ROI: (50-100) / 100 = Negative! Third website: Cost to to put banner on website: 200$ per month Number of arrivals from your banner: 500 visitors Number of sales: 8 (total income of 400$) ROI: (400-100) / 200 = 100% Conclusion: After a short trial period you found 2 websites that yielded a positive ROI (that generated income)! From now on you simply need to look for more of these types of websites. From there, you can build your marketing campaign with little risk and ever-incresing profits. the making of a good banner ad Statistics reveal that some banner ads perform better than others. While there is no set rule for success, let us discuss some elements which contribute to the creation of a good banner ad: SMall FIle When it comes to banner ads, smaller is better. A small file downloads faster and hence facilitates visitor-viewing before they scroll down the web page. It is highly recommended that you limit the size of your banner ad below 10k or 15k. PlaY wIth call-to-actIoN PhraSeS to INcreaSe Your clIck through rate (ctr) Call-to action phrases or words improve the effectiveness of the banner ads, by encouraging the visitors to click on the suggested link. Here is an example of a banner with a great call to action phrase: Visitors are acccustomed to offline advertising. Thus, they may forget that the link can actually take them to the website of the advertised product or service. The call-to-action phrase reminds them just that. Conversely, don't go overboard with the use of call-to-action phrases, since a small and subtle invitation to click can sometimes works much better than large and bold "click here" captions. attract vISItorS wIth aNIMatIoN aND DIgItal aDS The best banner ads are those in which the animation reinforces the whole concept or idea of the ad. A banner ad with good animation effects can significantly increase your ROI. Ideal banner ad sizes There are a number of banner ads shapes and sizes - Rectangles and Popups Banner Ad Sizes, Banners and Buttons Banner Ad Sizes, and Skyscrapers Banner Ad Sizes. The majority of the industry experts believe that 336x280 is the ideal banner ad size. However, the leaderboard format of 728x90 is also steadily gaining popularity. We highly recommend that you choose a size and shape that best suits your advertising needs and requirements. For instance, if you are looking for a banner ad size that fits perfectly at the top of a web page, just below the website header, then you should choose the full banner(468 x 60 pixels). Conversely, if you are looking for a banner ad which does not require much width, and can be easily along side the text of your page, then you should determine on the square button size (125 x 125 pixels). You should seriously consider the skyscraper banner (120 x 600 pixels) if you are interested in providing your onlookers with a lot of clear and precise information through the banner. Example of a Full Banner (468 x 60): Unless your banner ads are placed on highly visited websites that share your target audience, they are very likely to be ignored by the internet community. If you want to learn more about banner ads and their palcements, then we highly recommend that you join our course on banner marketing at www. eMarketSchool.com NewSletterS aND eZINe aDvertISINg Ezine advertising can be defined as an online form of newsletters. Online business owners use ezines or newletters to: Attract clients in their target niche Build a relationship with their customers or potential customers. Ezines are an effective and affordable way of sharing news, product releases, updates and promotions, which can be easily translated into profits. Ezine ads, when placed on the best ezines for your niche, can attract thousands of visitors to your website. Pick ads that are focused on your niche To achieve increased traffic through ezine ads, one needs to place ads on ezines that are narrowly targeted towards her/his exact niche. An ezine that is closest to your niche subject is more likely to attract huge traffic, providing maximum bang for your buck. There are an enormous number of ezines that cover all imaginable topics, including topics in the arts, music, environment, business, finances and sports. Below is a screenshot of an ezine which concentrates on Women Entreprenuers: ezine advertising – Its values and benefits Ezine advertising has a unique benefit over other forms of internet marketing, because of the simple fact that the recepient has subscribed for the newsletter in which you have posted your ad/article. Therefore, you can be assured that they are already interested in your niche, products and services! In this era of advertising-bombardment, ezine advertising brings relief to all those internet marketers who are against the idea of sending unsolicited spam emails to potential clients. Ezine Advertising is an amazing way to attract potential customers, as they are already interested in YOUR product! a word of caution However, just because the recepient is already interested in your niche and website, taking your potential customer for granted by sending them inferior articles and ads, can actually do more harm than good. Since the reciepient is already interested, they will be likely to read high quality content. Therefore, focus on producing articles that meet the needs of your recepients, rather than concentrating on generating innumerable links. how to write an appealing ad One can publish ads in relevant ezines to attract targeted audience. You should think of a perfect title for your ad that will attract your potential customers. The body of your ad nees to comply with the editorial guidelines of the chosen ezine and is usally limited to four or five small sentences. One should try and settle on words and sentences that arouse the interest of the readers, and at the same time share intriguing information about your online business If you are interested in advertising your services via articles, you can include articles that have subtle promotional content. These can encourage your readers to visit your website and purchase the goods and services offered by you. At all times, you should be cautious enough to stick to the editorial guideleines of the determined ezine. how to Find a Suitable ezine Finding great ezines in which to promote your products/services is almost as important as the quality of your articles and ads. High-quality ezines enjoy the trust of their subscribers and hence you are more likely to succeed in your marketing endeavors by associating with them. There are a number of websites and ezine directories that can help you identify the best ezines for you. Some of them are: Ezine Advertising.com: Just as the site claims,it is the internet's topmost resource for Ezine Advertisers and Publishers. New-list.com: It is one of the most reputed ezine directories on the internet, with more than 9,141 email newsletters by category. Ezinelisting.com: It is an ezine directory with a listing of approximately 2,000 ezines. Ezinead.net: This site can really help you if you are interested in automated ad submissions to several ezines at the same time. how do I find quality ezines? the following tips can help you to choose a quality ezine: Check if the ezine has a domain name and a website where you can subscribe , inquire, and purchase advertising. This often indicates that the ezine publisher runs a serious business and is accountable. Find a publisher who has been in the business for as long as possible and has a reputable and consistent publishing track record. Determine whether there is a confirmation system for new subscribers. You can do this by subscribing to the ezine. If you receive a subscription confirmation email, you can be assured of a high quality list. Select ezines that publish weekly or bi-weekly rather than more frequently. A higher frequency of publication can lead to desensitized recepients. You can find several relevant and high quality ezines with the help of reputable tools such as Ezinesearch.com. what is the procedure for publishing on a particular ezine? Once you have identified relevant ezines, contact them to discuss your advertising opportunities. Your objective is to take advantage of the highly specialized ezine content. For instance, a freelance service provider should look to advertise in popular ezines that appeal to freelance service buyers. Conversely, you can also contact companies that manage ezine advertising accounts. These companies usually have access to a range of ezines and can help you find ezines that are ideal for your advertising endeavors. Some of these companies can even bundle your advertising deals with a number of relevant ezines into a single easy to manage account. Tip: One should always inquire about the different pricing schemes. Ezine advertisements are classified and distributed in a number of ways, and one can observe a significant price difference between simple text ads and graphical ads that resemble banners. Publishing in reputed ezines and organizations will add to your credibility as a provider, and will generate more sales and customers. to make the most out of your ezine advertising and publishing endeavors, it is vital that you have a thorough understanding of the working of ezines and ezine-newsletters. If you are seeking comprehensive information on ezines and ezine advertising, we suggest that you check out eMarketSchool.com, where you can have access to all of the most up-to-date information and tips for generating huge profits from ezines. BloggINg what is a blog? Blogs, which are also commonly known as weblogs, can be defined as a diary of ideas, thoughts or happenings. However, there are no limitations to the scope of a blog, and one can find as many unique blogs as there are individuals in the world. The term "blog" gained momentum in the recent years with the introduction of illustrious automated published systems such as Blogger.com and Wordpress. com. Millions of people use these services to become a part of an internet community that believes in sharing thoughts, ideas and feelings through personal journals known as 'blogs' Statistics reveal that more than 184 million people from all over the world own blogs. It has also been reported that, about 77% of the regular internet users follow at least one blog on a regular basis. Blogs not only provide creative outlet, but are a very good means of earning money how to create your own blog One of the most attractive features of blogs is that even a professional-quality blog is easy to create. Let us discuss how one can start one's own blog in a few simple steps: 1. IDeNtIFY aN INtereStINg NIche or toPIc: Recent years have a witnessed a huge surge in the number and types of blogs on the web. This has led to huge competition among serious bloggers for visitors. This is one reason why one should take time, and make an extra effort to refine her/his choice of niche so that it is not only interesting, but also has the potential to attract huge traffic. 2. DecIDe IF You waNt to hoSt Your Blog or Not: This is indeed the most serious decision one needs to take before starting her/ his own blog. There are a number of free blogging services on the internet such as Blogger.com. However, the downside of such free services is that you get a domain which looks like YourChosenName.blogspot.com With such free services, you actually do not own the blog really. Consider this: If you decide to move your domain in the future, you would realise that you do not have much control over the blog. For example, it is not actually possible to take your visitors with you to your new blog site. On the other hand, hosting your own blog with free blog software such as Wordpress can prove to be a smarter bet. This option allows you to have an independent domain name, and is quite affordable. The best part is that it allows one flexibility and room to grow. Some of the well-known platforms are listed below: • wordpress: Wordpress is undoubtedly the most advanced blogging platform of the present times. The blogs are hosted on the WordPress server. This provides the users with confined customization and monetization opportunities. • typepad: This is another blogging platform which works well for bloggers who look for an established platform for their blog. It has a free as well as paid version. Platforms for hosting your own blog One can select from a range of hosting platforms such as Wordpress. org, Moveable Type and ExpressionEngine. While Wordpress.org and ExpressionEngine provide the user with huge customization potential, Moveable Type is ideal for bloggers with multiple blogs. 3. chooSe a SuItaBle look One must understand that looks play a crucial role in forming an impression in the minds of your visitors, and hence take extra care to create a positive impression in the minds of your target audience. It is best to stick to a look which suits the feel of your niche and concept. Tip: It helps to check a few competition website and blogs on the same niche to identify a look that best suits the feel of your style. update regularly with quality posts Once you are done with the above metioned steps, you are all set to publish your first post! You must realize at this stage, that quality postings are the only way to succeed in blogging. There are innumerable blogs on almost any imaginable topic, and the only thing which is going to help your blog carve a place for itself is through unbeatable quality and content. Take extra care in creating article titles and subheadings which are appealing, and are likely to rouse the curiosity of your visitors and encourage them to read the article completely. Some simple steps such as choosing the right hosting platform and the right look for your blog can have a long term impact on the popularity of your blog, and hence should be given due importance in the initial stages Making money through blogging The purpose of blogging is not often limited to pastimes (as some people tend to believe). The majority of the bloggers start blogging with the intention to create a steady stream of income for themselves. There are different ways of earning money through blogging. Which method to choose is entirely a matter of one's personal discretion. Some of the very common methods of earning money through blogs are discussed below: google aDSeNSe aND other PaY-Per-clIck PrograMS Pay-per-click programs such as Google AdSense are the easiest means of profiting from your blog. These programs allow you to easily and quickly earn money by displaying Google ads that are specifically targeted to your niche, on your website. How Adsense works Here is a screen shot, provided by Google, that illustrates how one can profit from displaying ads on her/his website or blog: SellINg aFFIlIate ProDuctS You may be able to make great profits from affiliate relationships. This can be accomplished in either or both of two ways: 1. You can earn commissions for promoting the products and/or services of another merchant/freelancer (who's services/products complement yours). 2. You can pay affiliate marketers for successfully promoting your services and/or products (you pay them commissions when they successfully make a sale). this illustrates how the process works: This process of "Affiliate Marketing", is a common, lucrative method that we explain fully in our Affiliate Marketing training program that you can register for online at www.eMarketSchool.com SellINg aD SPace If you are the proud owner of a popular blog and if you already enjoy top ranking on reputed search engines such as Google and Yahoo, then there is a high probability that many advertisers would be interested in purchasing ad spaces or areas on your blog. You can always add a small note on your blog saying that you are selling ad space on your blog. Since you already have a decent traffic and following, you are likely to receive quite a few enquiries. Alternatively, you can also check some competitors` blogs to get an idea about the companies that advertise there. Once you find a few companies that might be interested in advertising on your website, you can contact them directly with an offer. earN MoNeY BY ProMotINg Your owN ProDuctS Once your visitors have developed some trust in you, they will be more likely to purchase a product or service on your website, especially when they know that it is a product that was created by you. learN to uSe techNoratI If you are considering blogging as a serious profession, then we highly recommend that you attain a fair knowledge of 'Technorati' as soon as possible. Technorati is a blog search engine, and it is of immnese help to bloggers who constantly search, collect, highlight and distribute articles. In addition, Technorati also helps bloggers with media services, by facilitating the development of a connection between customers and advertisers. Technorati displays blog results which are most recently updated and hence helps bloggers in finding fresh content and ideas on a particualr niche. Through Technorati, you can also get to know the blogs which are linking to your own blog through posts or blogrolls. This inadvertently opens doors for comment and link exchanges. Some promotional words… For further education, visit eMarketSchool's course on "Blgging for Profit". among other things, we will touch on the following subjects: How to monitor the performance of your blog Methods for increasing blog traffic Building credibility Leveraging social networks, Google Alerts, and Technorati for blog promotion Creating direct and indirect income-streams Optimizing your advertising Working with affiliates coMMeNt MarketINg With the advent of blogs and forums as the next big medium of self proclamation, internet marketers have found another very effective way of attracting traffic (visitors). This is the method of leaving comments on relevant blogs, while leaving links to your site/blog for interested prospective customers. Blog comments in particular are one of most effective as well as affordable ways of increasing one's online visibility. Comment marketing is an organized and strategic method of attracting traffic to your website how to comment-Market: You FIND relevaNt-to-Your-ProDuct/ServIce BlogS You leave a relevaNt coMMeNt aND reFereNce to Your weBSIte PeoPle lIke what You are SaYINg theY check out Your SIte theY Make a PurchaSe a PowerFul exaMPle Say you have set a target of 100 blog comments per day. You write a short blog comment that is versatile, for posting on a large proportion of the blogs that share your niche-topic. At this point, you can easily post 100 blog comments within 3 to 3.5 hours. You identified blogs which are fairly popular and attract at least 200 readers each, so may expect that a total of approximately 20,000 prospective visitors will view your comments. Even if only 5% of these visitors follow through to your link, you will receive 1,000 prospective customers to your blog or website every day! 1,000 prospective customers to your blog or website every day! comment Marketing – how to do it effectively Although it might seem to be a very simple concept for many onlookers, in actuality, it is very important that you thoroughly understand the subject, in order to attract considerable traffic through this internet marketing strategy. Let us discuss how you can earn reputation as an expert blogger through considerate commenting. leave INtellIgeNt aND valuaBle coMMeNtS Leaving unworthy comments is only going to harm your reputation as a professional, and brings the additional risk of being marked as a spammer. While posting comments, always remember your ultimate goal of commeting: to build a high calibre reputation. Tip: In your comments aim to impress the readers as well the owner of the blog. This will inadvertently help you to build long- term relationships with popular bloggers. Here is an example of a comment which can get your comment being marked as spam: Conversely, the following is an example of an intelligent and interesting comment: By focusing on this form of internet marketing, you are targeting the interests and curiosity of visitors who are already interested in your niche. the uSe oF Blog url ShoulD Be lIMIteD to 'url' Box: As a comment marketer, you should be aware of the fact that unless a link forms an integral part of the comment, and unless it is of genuine use to the readers of that particular blog, its placement should be limited to the "website" or "URL" box of the blog on which you are placing your comment (at the location identified by the the orange arrow in the illustration on the next page). Be coNSISteNt wIth Your uSe oF the "NaMe" FIelD Staying consistent with your posting name (what you fill in the "Name" field) is especially important, since any deviations can make you appear as a spammer. There is a growing tendency among some amateur comment marketers to add their marketing message in the "Name" field. However, what they do not realise is that this simple step can cause serious harm to their credibility. If you want to emerge as a successful blogger through insightful comments, you must portray yourself as a valuable contributer (rather than a marketer). In addition, be sure to also maintain your credibility through the use of a consistent "Name". Once you are able to make a mark for yourself through frequent and high quality comments, you can be assured of increased traffic and sales at your blog and/ or website. how to Identify Blogs to comment on Google blog search is an indispensable tool which can help you identify blogs that are relevant to your niche. 'Google blog search' works in the same way as the Google search engine. The only unique feature of the Google blog search is that it provides only blogs in its search results. You simply need to enter the keywords or keyphrases in the search box and hit enter, and Google Blog Search will come up with innumerable blogs with the specified keywords. Yes, it is as simple as that! comment marketing tools The growing popularity of comment marketing among internet marketers has led to the introduction of many comment marketing tools by many reputable companies. Cocomment and Comment Kahuna are two examples of tools which can help you in your comment marketing endeavors. comment kahuna is an extremely popular traffic generating tool that helps comment marketers to attract targeted traffic to their websites or blogs. With Comment Kahuna, It is easier to find relevant blogs and websites which allow visitors to leave posts and comments. cocomment is another amazing comment marketing tool which can help you to track your comments. In addition, it can also help you find new and interesting conversations on your niche topic. By leaving comments on the new sites that you discover, you can attract more traffic to your website/blog SocIal NetworkINg Recent years have witnessed a huge surge in the number of social networking websites. Some of the very popular social networking sites are: Facebook Twitter Linked-In Stumble Upon Delicious YouTube Groups on such social networking sites are often linked by common interests and hobbies. Social networking allows you to create social bookmarks. Once you initiate the process of sharing these bookmarks with like-minded people on the web, you become a part of the social networking community. These days, when it comes to social networking, Facebook takes the number one spot in popularity. It is an easy and fun way of keeping in contact with friends, relatives and like-minded individuals. It has an amazing tracking system and is very secure. It helps you refine your search by allowing you to post groups belonging to topics relevant to your niche. For instance, your target audience may be: Singles Age 25-35 Live in United States Interested in Music Say you started a group on Facebook on a particular topic and you have 1000 followers on that group. Say each member of your group has 100 friends on an average in their contact list. In such a scenario, if you publish something to your group and 20% percent of your recipients like it enough to share it with their friends, it can be easily translated as 20,000 views by potential customers; a wonderful source of trusting-visitors from your target-niche! A simple announcement on a reputed social networking site such as Facebook can provide you with thousands of new potential customers. In simple terms, social networking is the process of finding something that you like on the web, and then sharing it with it others through social bookmarking or social networking communities. Social networking, as a marketing strategy, proves that 'word-of-mouth' still remains the most effective and quickest method of advertising. It is human tendency to believe the recommendations and evaluations of friends, and hence social networking has an incredible sales potential as a marketing tool. advantages of Social Networking Social networking offers innumerable benefits which can play a vital role in boosting your traffic and sales. Following are some of the common benefits of social networking: eFFectIve targeteD SearcheS -oN SocIal NetworkS. Within social networking groups, searches for like-minded individuals and sub- groups can be accomplished much more easily than would be possible with regular google-searches. Within reputed social networking sites, you can specify search criterion such as location, industry, interests and other preferences on reputed social networking sites, to discover individuals and groups who have the same interests. For instance, in the following screenshot, when we search for a person named 'Eric', facebook comes up with numerous profiles. However, this search can further be narrowed with the help of search fields such as location, school and workplace. Moreover, if you know the email address of the person you are searching for, you can easily find them through Facebook, provided that individual already has a profile on Facebook with that particular email. aN INexPeNSIve MeaNS to oNlINe-exPoSure By adding interesting content, images, videos and product reviews to your online profile, you can arouse the interest of many individuals who are interested in similar topics and niche. eaSIer to Start DIScuSSIoNS Social networkers within specific niche groups are particularly likely to engage in discussions over their common interests. These discussions are certainly one of the best places to soft-sell your products or services, as such platforms provide you with very good opportunities to lend your expertise or knowledge on a particular topic. creating an ad with social networking sites: Social networking sites such as Facebook facilitate your access to millions of viewers in your target-niche and geographical region of interest within minutes. how to optimize ads on Social networking sites If you are keen on advertising through social networking, then you should optimize your ads! The following tips would help you optimize your ad performance on social networking sites such as Facebook for better CTR and CPC. uSINg the avaIlaBle oPtIMIZatIoN toolS Majority of the social networking sites provide their members with indispensable ad optimization tools, and one should make the most of them. For example: Facebook offers real-time analytics and easy ad replication tools to help their members optimize their advertising campaigns. Note: You can access these ad optimisation tools from the application called "Ads Manager" or "Ads and Pages", available on your profile page. the aD MaNager tool This tool helps you track your traffic in almost real time. This can help you judge your ads effectiveness and can also help you refine and improve your campaign. Below is a screenshot of how your tracking statistics will look like on Facebook. teStINg DIFFereNt aDS aND re-allocatINg Your BuDget The data provided by the tracking tools can help you test out a number of creative ads, and can help you compare their effectiveness and performance. You can even pause ads and campaigns that are not yeilding results up to your expectations. For example, Say you are a freelancer and want to offer your services to small businesses in the UK and US. You might be interested in running couple of ads that are targeting both the countries. Using the Responder Demographics report, you can spot the differences in the response of small businesses from these two regions. You might also observe that certain phrases, images or promotions might appeal more to your target audience in a particular region, which in turn might help you refine your campaign. Eventually, once you have tested a couple of ads, you should be able to determine on a particular ad with good results and preformance. why is social network marketing so effective? It has been proven that people are likely to believe the information which is passed on from friends, or even from friends of friends, and this is one reason why social networking has been such a huge hit. With a simple message (which need not be hard-selling or advertising), you can influence the purchasing decisions of thousands or even millions of individuals on social networking sites! IMagINe the PoSSIBIlItIeS Let's say that you open a group for a particular subject on Facebook You have 1,000 followers on your particular group Now say that each one of your followers has about 100 friends on average on her/his contact list this is the process that occurs, upon your published announcement: You are notifying your group about a new product of yours Perhaps 20% of them like it and share it with their friends (200 people) 200 people (your followers) just distributed your new announcement to a total of 20,000 prospective customers! (200 followers X 100 friends for each) With just one announcement you were able to reach 20,000 prospective customers instantly! And this is only by employing one marketing method on one particular site. Furthermore, since this information was transferred among friends, it is particularly trusted information! These messages aren't hard-sell marketing or advertising; they're more akin to those you would receive from a friend who wanted to pass along some useful bits of information. If you are interested in marketing through social networking, then you should enroll yourself for the e-course on social network marketing at www.eMarketSchool.com this e-course has specialized content and modules, which would help you effectively market on popular social networking sites such as Facebook, MySpace, linkedln, twitter, Youtube, Stumble upon, Delicious and several other popuar sites. MeaSurINg SucceSS vIa google aNalYtIcS "If you cannot measure success, you cannot improve it" —Lord Kelvin Rightly Statistics play a vital role in the formulation and improvement of any online marketing strategy. Google Analytics is one indispensable free tool which can help you to track and measure the success of all your internet marketing strategies and campaigns. It provides sites` and blogs` owners with an astounding opportunity to get an insight into their customer's behavior and surfing charactersitics through its detailed reports. Let us discuss how Google analytics can help you gain insight over different market activities: evaluate your performance – It provides you with information such as: The geographical origin of your visitors; which pages they viewed and for how long; conversion rates; which sites your visitors viewed other than yours; and much more! compare yourself with the averages - With Google analytics, you can compare your site data with industry averages. gauge trends and patterns - It helps you gauge trends and patterns through easily understandable motion charts, funnel visualization and the effective use of maps and graphs. report-creation – You can create many useful reports that will help you better understand how to improve your website's attractivness and conversion rates. let us discuss the basics of this tracking program: The first screen that you come across after signing up at Google analytics is the 'dashboard'. This is the screen that shows you a statistical overview of your account. The visuals on this screen help you observe trends and get a fair idea of the increase or decrease in the traffic at your website. You can normally see the following options on the dashboard: Intelligence Visitors Traffic Sources Content Goals You can scroll within the graph on the overview page to determine the exact number of visitors on a particular day. This page also provides you with metrics such as visitors overview, site usage, map overlay, traffic sources overview and content overview. Intelligence Section Intelligence report presents the users with a list of custom and automatic alerts for daily metrics for the specific selected date range. visitor Section The visitor section provides you with a thorough insight into the type of traffic your site attracts. For example, you can determine how many of your visitors are new versus returning visitors. In addition, this page helps you with details such as the number of pageviews, average pageviews, time on site and bounce rate. Bounce rate is defined as the percentage of single-page visits to one's website or blog, i.e., it measures the number of visitors who do not move beyond the landing page of your site. Google Analytics also helps one know the browser details (whether the vistor uses internet explorer, firefox or any other internet browser), and connection speed of your visitors. Map overlay. One can use the map overlay feature to have knowledge of the geographical regions which generate the most traffic for your blog or website. You simply click on the country to get a visual representation of the traffic attracted from each city. You can use this to focus on marketing to the types of visitors that are most attracted to your website/blog: geo-targeting and/or language-targeting. traffic Sources This report will help you to identify which sources generate maximum traffic for your site/blog. If you want to know if your visitor was directed to your page through search engine, referring sites or if it was direct traffic, then you should check this page. While the map overlay feature in the visitors' section, gives one an idea about the region from which the traffic comes, this traffic source page helps one to understand the source of her/his site's traffic. content Section The report on this page provides the user with an overview of pageview volume and lists the web pages which were able to drive maximum page views, i.e., it identifies the pages that attracted maximum traffic to your site. This page helps you monitor the bounce rate of your landing pages, which inadvertently helps you identify landing pages with higher bounce rates so that you can consider redesigning your page and content for better results. goals Section If you want to know the extent to which your site fulfills your business objectives, then this is the page you should check. In this context, a goal is defined as a website page which a visitor reaches after purchasing or completing another desired action (such as registration or download) on your website. Some of the common examples of goals are: "Thank you for signing up" pages "Thank you for downloading" pages "Thank you for purchasing" pages Receipts Flight itinerary confirmations Setting up goals will help you understand your conversion rates and the monetary value of the traffic you receive. This section also allows you to set up a "funnel path" for each goal. A funnel path is the desired path you want your site visitors to follow to reach your goal. Recognizing this funnel path can help you to monitor how frequently your potential clients, who begin a conversion process, actually go a head and complete it. customization Features The customization feature on Google analytics help you create a custom report which concentrates on the dimensions and metrics specified by you. For example - You can design your custom report which concentrates on metrics such as the performance of keywords in different countries. It can also provide information about whether your site would be more effective at generating clients if you target users from a particular region or country. In conclusion This overview of Google Analytics is simply a preliminary description of this amazing traffic tracking tool. With this material, you will be able to begin using it. You will be able to obtain insights into your site's strengths and weaknesses, and methods for improving traffic and customer experience. coNcluSIoNS In this eBook, we have given you some perspective on how to increase the visibility and profitability of your services and products. At eMarketSchool, our priority is to provide our clients with an extensive knowldege of all the essential internet marketing tools and the latest developments in the field of internet marketing. We offer comprehensive step by step courses that will help you to mazimize your online freelancing profits. If you are serious about learning how to harness the power of the internet to achieving your goals, then we welcome you to our in-depth, step by step learning courses. Our courses contain all of the expert information, knowledge, and advice on internet marketing strategies. In addition, we offer a 10 Weeks Action Plan for those with limited time. In these 10 weeks we take you literally by the hand and explore each marketing method in great details. We sincerely hope you have gained a great preliminary knowledge of internet marketing for affiliates from this eBook! Please visit us again at www.emarketschool.com!


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Call: 1-855-446-0103 1-855-446-0103
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Valley Motors2490 N Main St, Logan,
CARFAX Dealer Since 2003
Call: 1-855-446-0103
Valley Motors2490 N Main St, Logan,
CARFAX Dealer Since 2003
Clean Carfax NO ACCIDENTS 2008 Toyota Matrix XR. This Matrix is in excellent condition and runs and drives great. It is equipped with a power sunroof, alloy wheels, cruise, tilt, A/C, 5 passenger seating, and a hatchback for easy access and lot's of storage. Get all of this for a great price and save money on gas! - This 2008 Toyota Matrix 4dr XR Hatchback features a 1.8L L4 FI DOHC 16V 4cyl Gasoline engine. It is equipped with a Automatic transmission. The vehicle is Silver Streak Mica with a Dark Charcoal Cloth interior. It is offered As-Is, extended warranty is available. - Air Conditioning, Climate Control, Cruise Control, Power Steering, Power Windows, Power Door Locks, Power Mirrors, Leather Steering Wheel, Leather Shifter, Clock, Tachometer, Digital Info Center, Tilt Steering Wheel, Sunroof, Driver Airbag, Passenger Airbag, Side Airbags, Keyless Entry, Security System, ABS Brakes, Rear Defogger, Fog Lights, Intermittent Wipers, AM/FM, CD Player, 16 inch Alloy Wheels, Cloth Interior Surface - EMAIL or call to schedule a test drive, or to SEE EVEN MORE PHOTOS AND GET DETAILED INFORMATION ON THIS VEHICLE AND MANY OTHERS, visit our website ! -
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This submitted computer rendering depicts what project developers say a now-blocked Sunbeam Lane waste transfer station would resemble when construction is complete.
Wednesday, November 9, 2011
As the likelihood of a costly lawsuit against LCG over a now-blocked waste transfer facility ramps up, the story of how the deal was cut gets weirder. By Heather Miller
Sunbeam Lane residents have waged a legitimate and so-far successful battle over the construction of a trash facility in their north Lafayette neighborhood, but weeks after the City-Parish Council took action on the project and thanks in part to the pre-election day timing of the controversy — the stink over Sunbeam Lane still permeates.
With few zoning regulations in Lafayette Parish, it seemed in late September and early October that nothing could be done to block the transformation of Sunbeam Lane into a daily stopping point for truckloads of garbage being hauled from surrounding areas. Waste Facilities of Lafayette LLC followed all applicable guidelines when applying for a local permit to build a 16-acre waste transfer facility on a small island of unincorporated land surrounded by city plats.
Just as the company received its final approval from Lafayette Consolidated Government's Planning, Zoning and Codes Department, someone on Sunbeam Lane caught wind of the plans.
Once faced with opposition, Waste Facilities of Lafayette developers said trash wouldn't escape, the facility would be clean and deodorizers would ameliorate any odor problems the business may cause.
Those assurances, however, meant little to Sunbeam Lane residents who were never notified by the project's developers or anyone else with a hand in the project — including LCG's permitting office — that a facility of this type was moving in. Regulations governing unincorporated Lafayette Parish do not require public hearings or notifications for projects of this type, though even LCG Chief Administrative Officer Dee Stanley 'fessed to The Daily Advertiser that informing residents of the imminent construction would have been the corporate neighborly thing to do."
In neighboring Coteau in Iberia Parish, residents who live in the vicinity of a waste transfer station say there's no deodorizer strong enough to combat the smell of garbage when a southeasterly wind blows during humid summer months. Gordon Doerle, owner of the waste transfer station in Coteau, has erected tall netted fences along the back of his property to quiet the farmers who said trash from the transfer station was constantly landing in their fields.
The fences in Coteau haven't silenced other complaints about the high volume of raucous trucks racing to the station before sunrise every morning. And in north Lafayette, those same roaring trucks carrying loads of trash from other parishes would be steering in and out of the Sunbeam Lane neighborhood, across the street from homes in the incorporated city limits of Lafayette and down narrow, curvy roads already in need of attention.
Those concerns may have been all the City-Parish Council needed to hear when it unanimously backed an ordinance blocking the already approved facility from moving forward. It's not the first time in recent history that the CPC has bulldozed business plans that didn't jibe with what neighbors viewed as acceptable use of the land in question.
It was a critical vote for the council, as the measure that blocks Waste Facilities of Lafayette from building its facility has raised threats of lawsuits that could cost LCG — read taxpayers — millions.
"It's our job to follow the letter of the law, but it's also our job to govern in the best interest of the people," says District 7 Councilman Don Bertrand.
With Sunbeam Lane's garbage dilemma having arisen just a month before election day, the process of deciding its fate was buried with accusations of political jobbery and profiteering by politicos with much to gain from the project's demise.
At a press conference and via YouTube campaign videos, City-Parish President candidate Mike Stagg accused City-Parish President Joey Durel of having "one million reasons" for the waste station's permitting process to be a smooth and quiet one. River Ranch partner Rodney Savoy is a listed agent for Waste Facilities of Lafayette, and Durel in 2008 received $850,000 from River Ranch in exchange for two acres of property along the river and for providing Durel with direct roadway access from River Ranch to his Steiner Road home.
"The residents in the area around the Sunbeam Lane waste transfer site were treated differently because they were not Mr. Durel's friends," Stagg said on his campaign website.
Durel's administration has long maintained that it had no knowledge of the project before The Daily Advertiser contacted Durel's office. But Durel declined to comment to The Advocate or The Advertiser when asked about Stagg's allegations, also forgoing attendance during the portion of the heated City-Parish Council meeting that sent the waste station permits into the trash bin.
Durel now says his silence stems from the source of the attacks.
"I really haven't heard any accusations from anybody credible. It came from a political opponent," Durel says. "I wasn't going to dignify those accusations from someone who clearly made it up as he went."
Before any transaction between Durel and River Ranch ever took place, Durel received an opinion from the state Ethics Board that cleared him of any legal or ethical conflicts. Durel is owed no money by River Ranch owners, he notes.
Says real estate developer Monty Warren, who helped to broker the transfer station deal: "We never called Joey and said we need your help to get this thing built — because we didn't. We just followed the rules."
The Advertiser reports that the permit for Waste Facilities of Lafayette was signed by 15 different Planning, Zoning and Codes Department employees who had no legal grounds to deny the permit, nor did they have any obligation to notify Durel's office. But Durel's refusal to address the accusations pre-Election Day has only fueled a perception of impropriety that still infiltrates the blogosphere as media reports continue to surface.
"There's one of these facilities less than a mile away, and it was built a long time ago," Durel says. "I'd never even heard of that one until this came up. If someone was going to build a gas station down the street from your home, you'd probably never know because it's built where there are already gas stations around. There was nothing that triggered any kind of a red flag other than the emotion of having something like that near someone's home. It's in an industrial area. The shoe fit. [Planning and zoning officials] were playing by the rules imposed on them by past councils. We can't pick and choose which ordinances we follow."
Councilman Brandon Shelvin led a neighborhood protest against the facility on Oct. 14.
The other target of Stagg's conspiracy theory is Don Bacqué, the outspoken Lafayette Charter Commission member who lobbied against the deconsolidation vote that was shot down at the polls Oct. 22.
Don and his brothers inherited the property in question on Sunbeam Lane several years ago when their mother died, Don says, and shortly after listed the property for sale through his brother's real estate firm, Van Eaton & Romero. When developer Warren approached the Bacqués about purchasing the property, "we never even knew who the buyer of the property was until we went to closing because the buyer is an LLC," Don says.
The buyer turned out to be Rodney Savoy, the River Ranch partner who purchased property from Durel in 2008. Durel's ties to River Ranch and Don Bacqué may have never appeared as such a twisted triangle if it weren't for one more detail that even Don admits brings the story to a "weird" chapter.
Don and his wife purchased Savoy's River Ranch home in June, a month before he and his brothers unknowingly sold their property to Savoy's business, he says.
"We knew it was Rodney's house we were buying," Don says. "We didn't know it was Rodney's business we were selling to."
Don's financial links to the property prompted further accusations that his role on the charter commission somehow created the lax regulations that allowed the Sunbeam facility to breeze through permitting. Incensed by the unfounded statements, Don calls "bullshit."
"We didn't even know that it was an unincorporated island until Monty told us it was," Don says. "The commission never discussed this. Never with a capital N. Someone is alleging in the blog that Bacque did something when he was on the commission. Show us that proof. I want to see the minutes of that."
Durel, who remained mum on the council's decision to block the transfer station until the day before the ordinance became law, decided against a veto of the ordinance and instead let it head to the books without his signature.
"I worry about what message this council has sent to property owners and potential employers," Durel says in a memo to the council. "I worry about what precedent has been set and its impact on future development in the parish. But mostly, I worry about what this decision could cost the taxpayers. This issue, created in part by a lack of regulations, which could have been addressed by previous parish councils, has now become a matter placed into the lap of this government. It should also be pointed out that, because we are 'consolidated,' the people in the city will likely carry much, if not most of the burden of what would be only a 'parish' issue under a different form of government."
Durel says he can't say much more on the issue with the threat of pending litigation but adds that "these are parish rules we're playing by."
"We need to try and make sure that 100 percent of legal fees are coming from parish government," Durel says. "Even though a City-Parish Council voted on this issue, it has nothing to do with city rules. If this would have been in the city this would've never happened. Certainly hind sight is 20/20, and you can always say in the future if there's even a potential for something like this we'll be notified. But we don't get a call every time a house is being built."
Black Friday shopping begins; Pope visiting Turkey; oil prices decline and more national and international news for Friday, November 28, 2014.
The fight to clean up Lafayette Parish could get some added ammunition with two ordinances up for votes Tuesday by the City-Parish Council targeting litter-bugs.
By striking a deal to lessen the blow of health insurance changes on state workers, school employees and retirees, Gov. Bobby Jindal's administration lowered the volume of criticism but gave itself and local school boards a new budget headache.
With the airport tax coming up for a parishwide vote in about a week, the Broussard City Council and its mayor have come out in support of the proposal.
Protesters rallied peacefully in several Louisiana cities in the wake of the Missouri grand jury decision not to indict a police officer in the fatal shooting of Michal Brown.
The U.S. rep billed LSU for work allegedly performed on the same days Congress voted on major legislation and held important committee hearings on energy and the ACA.
Abysmally low participation by the public has prompted the council to scuttle the 2014 survey with plans to simplify it and try again next year.
The village now says the ordinance will likely be overturned and authorities will more vigorously enforce existing leash laws.
Bill Cassidy cast an early ballot Tuesday, seeking to draw renewed attention to a race that has fallen off newspaper front pages and away from people's minds as they plan holiday meals and shopping schedules.
Battered all night by Baltimore's relentless pass rush, Drew Brees could feel his protection collapsing and Terrell Suggs getting ahold of him as he urgently unloaded a pass to the right flat toward tight end Jimmy Graham.
After a convincing defeat at the polls on Nov. 4, Earl "Nickey" Picard has decided to let bygones be bygones with his former right-hand man Brian Pope, announcing his support for his former employee's runoff bid to become Lafayette's next city marshal.
Saturday the athletic department did everything possible to ensure the 2014 Ragin' Cajun seniors remembered fondly their last home game. Rain and lightning never arrived but turbulence did in the form of the Appalachian State Mountaineers.
Even stranger than the Republican Party's decision to hold a "unity rally" earlier this month for Congressman Bill Cassidy in a Baton Rouge bar, Huey's Bar, was the fact that the establishment was named after Louisiana's most famous Democrat.
Bar Code is not a gay bar.
After failing to pass a medical marijuana bill last year, state Sen. Fred Mills, R-Parks, is telling supporters he will return in 2015 with legislation that focuses on different applications like oils and pills.
Voters, obviously, are not yet tuned into the 2015 ballot, despite the intriguing races it will host.
By now, the story of how longtime LSU coach Dale Brown discovered Shaquille O'Neal has been told many times: Brown happened upon a massive 13-year-old at an army base in Germany, stayed in touch with him and eventually became like a second father.
Fate simply wasn't ready to give the New Orleans Saints a break from longtime nemesis Steve Smith.
Lafayette Police have had a busy day.
Gov. Bobby Jindal's administration will use $130 million in patchwork financing from a tax amnesty program, insurance settlement, uninsured motorist penalties and other excess funds to close most of the state's midyear budget deficit.
Democratic U.S. Sen. Mary Landrieu said she disagrees with President Barack Obama's actions on immigration, hoping the latest controversy doesn't worsen her campaign difficulties.
Gay-rights advocates challenging Louisiana's same-sex marriage ban announced Thursday that they have asked the U.S. Supreme Court to review their case before it is heard by a federal appeals court.
Thinking himself the "son of God," the man charged with the 2013 killing of an officer of the Chitimacha Tribal Police will not stand trial following a ruling Thursday on his mental competency.
Either Saints coach Sean Payton doesn't want to tip Baltimore off as to who'll start in New Orleans' secondary on Monday night, or he really doesn't know yet.
The Ethics Board gives the lame duck Youngsville mayor permission to offer a sweet parting gift to the community he's presided over for three terms.
NOV 26 Jim Brown, like many of us Louisiana voters, seems fed up with out of town know-it-alls trying to tell us what to do. Bill Cassidy can't make it through the day without flying someone in to "tell us political retards" how to vote, he says.
NOV 26 Blogger Tom Aswell is writing about the behavior of the two finalists in the 6th Congressional District race: Edwin Edwards and Garret Graves. Edwards has come out swinging, but Graves' campaign seems bent on snatching defeat from the jaws of victory, Tom says.
NOV 29 Yet again, we're hearing about budget cuts that are necessary because of a big budget hole, this editorial in the American Press says. This raises some questions, the paper says, such as: Why does this keep happening? And how can this be so when we're being told our economy is doing great?
NOV 29 Blogger Tom Aswell writes about the next step for the 6th Congressional race. Former Gov. and ex-con Edwin Edwards plans to take some shots at opponent Garret Graves by pointing out that Graves is buddies with Bobby Jindal.
NOV 29 Blogger Jason Brad Berry, arguably the only guy in Louisiana who is truly paying attention to the BP claims process, has a little something to say about a Picayune story on the audit reports. He wants to know if the reporter has ESP, or just wrote her story based on a press release. He also has links to the documents she wrote about - so you can judge for yourself.
NOV 29 Blogger Ian McGibboney responds to a troll-like poster who had a problem with his most recent post about the Saints. Since people are rioting in Ferguson, Ian shouldn't talk about football, this individual opined. It's possible to care about more than one thing, Ian counters.
NOV 29 Bill Cassidy says the story about his possible double-dipping from taxpayers is a "non-issue," the ABC News politics blog reports here. The story, broken by bloggers Lamar White Jr. and Jason Brad Berry earlier this week, is probably an issue for some taxpayers.
NOV 29 Columnist James Gill writes about an irritant for AG Buddy Caldwell in this post. Caldwell's upset about a "technicality" that turns out to be the US Constitution, Gill says.
NOV 29 Gov. Bobby Jindal has much to be thankful for this week, the Picayune reports here. Specifically, he moved up in the latest GOP presidential poll - to 2 percent. Whoopie!
NOV 29 The publishers of the Forward Now blog post this disclaimer about their social media accounts. They don't monitor who "likes" their articles, the publishers say, and they aren't trying to manipulate Facebook likes. Say what?
NOV 26 Zach Kopplin, who we came to know and love when he was a Louisiana high school student lobbying for the continued inclusion of science stuff in science class, pens this post in The Atlantic about a "textbook" available for social studies instruction in Texas that discusses how Moses contributed to the Constitution. (Oy! Texas rednecks love Jews. Who knew?)


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