text:
Strawberry Marshmallows
These strawberry marshmallows are perfect for a pink-themed party for the birthday girl.
- Yield: Makes about 50
Source: Martha Stewart Kids, Spring 2005
- Vegetable oil or cooking spray, for pan
- 4 envelopes unflavored gelatin
- 2 1/2 cups granulated sugar
- 2/3 cup seedless strawberry jam or jelly
- 2/3 cup light corn syrup
- Dash of salt
- Red food coloring
- Confectioners' sugar, for dusting
Brush a 9-by-13-inch baking dish with vegetable oil. Line dish with parchment paper, leaving a 2-inch overhang on 2 sides; oil parchment. Set dish aside.
Pour 2/3 cup cold water into the bowl of a stand mixer fitted with the whisk attachment. Sprinkle with gelatin; let stand until softened, 5 minutes.
Stir together granulated sugar, jam, corn syrup, salt, and 1/2 cup water in a medium saucepan. Bring to a boil, stirring often. Continue to boil until syrup registers 238 degrees on a candy thermometer (soft-ball stage).
Add syrup to gelatin. Beat on low speed until slightly cooled. Gradually raise speed to high, beating until mixture is cool and peaks form, 30 to 40 minutes. Mix in red food coloring, one drop at a time, to achieve desired shade of pink.
Pour mixture into prepared pan; smooth surface. Let stand, uncovered, until firm, about 3 hours or overnight.
Dust a cutting board with confectioners' sugar. Run a knife around edges of marshmallow to loosen; unmold onto cutting board. Peel off parchment. Lightly coat a large sharp knife with oil; cut marshmallow into 1 1/2- to 2-inch pieces, coating knife with more oil as necessary. Dust with confectioners' sugar; toss to coat completely.
Cook's Note
Reviews (5)
switch11board 15 Feb, 2009
Loved this recipe. My husband and I made these for our sons Valentine's Day Party at school. They were a hit! We didn't use the food colouring, but they turned out to be a pretty pale shade of pink. We accidently used Strawberry Jam with seeds but in the end I don't even think anyone noticed. My only suggestion is to be patient and have a partner to help out if you don't have a stand mixer. My dream is to someday own a stand mixer, until then my husband is the stand mixer.Reply
grannypeggy9 1 Nov, 2008
my ideas on the marshmallows cut out as small egg- dip in melted chocolate ( my favorite Easter candy) also roll in tinted sugar like the peeps, only eggs, then opens up all other hollidays-st pattys, valentines, Christmas just cut different shapesReply
bkm421 28 Jul, 2008
You could probably use agar-agar which is available at Japanese grocery stores. I am not sure of the quantities, but when dissolved it solidifies other liquids the way gelatin does. Hope this helps!Reply
ewaali 20 Jul, 2008
any ideas for replacing gelatin with something more vegetarian? i'd be grateful. thanksReply
mmsrjs 19 Jan, 2008
SINCE RON AND I HAD FUN MAKING AND EATING THE CHOCOLATE MARSHMALLOWS, COME FEBR AND I'M SURE WE WILL BE AGAIN IN THE KITCHEN TRYING OUT THESE STRAWBERRY MARSHMALLOWS. THANKS FOR THE RECIPEReply


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"Whenever I ran into a problem or had an issue, I just contacted my CDO counselor, and he was always there."
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From Mixers to Consulting Projects Abroad
The roughly 60 MIT Sloan clubs are an accurate metaphor for the MIT culture, distinguished by an absence of borders, and offering a host of experiential learning opportunities to create, organize, implement, and execute — everything from mixers to consulting projects to trips abroad. Many clubs, including the largest — TechLink with 1,200 members — are campus-wide
A Pivotal Role In the MIT Sloan Experience
Student-run clubs play a pivotal role in the specialized MIT Sloan experience. Club members organize conferences, such as the Venture Capital Private Equity (VCPE) Conference and the Sports Analytics Conference, two of the largest conferences in the United States managed by students.
Competitions, Speakers, Skill-building
Clubs run competitions, such as the MIT $100K Entrepreneurship Competition. Clubs also bring in seasoned executives to conduct skills sessions and resume reviews, as well as informal lunch talks and broad networking sessions. In addition to professional clubs, there are groups for culture, sports, and other interests. There is even a club for spouses, partners, and significant others at MIT Sloan. New clubs spring up all the time, and you can even start your own.
Student Senate
A powerful force for positive change and community building, the Student Senate is MIT Sloan's official student government — and a critical link between the student body and the School's program management. Every MIT Sloan student is a potential Senator, and we encourage you to participate even if you're not interested in the responsibility of directly holding office.
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MIT clubs often cater to interest groups around particular areas of technology, such as the Astropreneurs Club, BioPharma Business Club, Energy Club, Mobile Media Club, NeuroTech Club, and the NanoTech and TinyTech Clubs. All these clubs offer speaker programs with venture capitalists, MIT faculty, and entrepreneurs, helping to educate and connect club members to early-stage firms and to new ideas in their fields. These technology clubs also frequently organize major meetings and colloquia.
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Through MIT's state-of-the-art Zesiger Sports and Fitness Center (the Z-Center), MIT Sloan students have easy access to an outstanding array of athletic facilities, including cardio machines, free weights, squash courts, floor hockey, basketball, aerobics, volleyball, and an Olympic-size pool.
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subset: commoncrawl


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Tech Helproom
It's free to register, to post a question or to start / join a discussion
Easy to use photo programme
Likes # 0
Posted June 6, 2012 at 10:20PM
I need an easy to use photo programme and would like advice please. Is there one which allows one to find a photo or photo file by using a keyword? Would be great help with thousands of photos! Thank you GrannyA
Likes # 0
Posted June 7, 2012 at 12:01AM
I suggest Picasa
Picasa a Free Program from Google will organise and do what you want (and more) Learn about it Here (you do not have to use the Web Albums feature if you don't want to, you can use it just on your pc)
Also read, how to Search Picasa (Click on 'Search Box' link on that page)
There are also useful guides on YouTube if you do a search for them
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Posted June 7, 2012 at 8:24AM
Thank you Lotvic. I will have another go at Picasa - I did try it but it seemed to constantly make decisions for me in ways I didn't want. But I didn't know that there was anywhere I could get help with learning how to use it. Thanks GrannyA
Likes # 0
Posted June 7, 2012 at 9:12AM
Adobe Photoshop is possibly the best. It's very easy to use, for the basics, and has useful things like facial recognition. It will also do a lot of "clever" editing stuff, if you want. The latest version is 10, but Photoshop Elements 8 is very good, and can be picked up, quite cheap, now, on ebay or Amazon.
Likes # 0
Posted June 7, 2012 at 10:56AM
If you are looking for free software then Serif PhotPlus Starter can be obtained from here
Likes # 0
Posted June 7, 2012 at 11:18AM
GrannyA, If you decide to go for Adobe Photoshop Elements, this seems a good deal.
Adobe Photoshop Elements 10 & Premiere Elements 10
Likes # 0
Posted June 7, 2012 at 11:53AM
Paint.net is another well specified free photo program.
Download it here
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Know-How Exchange
Topic: Branding
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Is Brand Repositioning And Re-branding?
Hi All,
I'd like to know what is the differnece between brand repositioning and rebranding? Are they the same thing?
Additionally based on the informaiton given below i would like to know if 'Engro' can be regarded as a repositioned brand.
"Engro - is a pakistan based company whose core business is manufacturing and marketing of chemical fertilizers. In 2005 as a part of diversification process they launched Engro Foods Limited (EFL). Engro Foods has entered the Food business through milk processing and sale with the companys vision to pursue growth opportunities based on country fundamentals and own strength. It launched its packaged UHT milk, Olpers on 20 Mar, 2006. "
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YCEI Speaker Series
Each academic year, the Yale Climate and Energy Institute organizes a series of lectures by visiting experts on a broad range of topics in climate and energy. Presentations for the coming year include:
12/01/2014 - 2:00pm | Jon Egill Kristjansson, University of Oslo
As global anthropogenic emissions of greenhouse gases continue to rise, there is an increasing risk of serious disruptions in ecosystems due to global warming. As a consequence, research on climate engineering (CE) is receiving growing attention, also among climate scientists. But, even basic CE research using Earth System Models (ESMs) raises a series of ethical questions that need to be considered. Also, CE carries a risk of serious side effects, e.g., concerning the hydrological cycle.
Kline Geology Laboratory Auditorium, Rm 102
210 WhitneyNew Haven, CT 06520


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Single & ready to mingle: Danielle Lloyd rocks bikini bod after Jamie O'Hara split
Celebs /
IF Danielle Lloyd's grin is anything to go by, she appears to have washed that man right outta her hair.
'Worse than prostituting myself' Helen Wood on cheaters (and celebs who take them back)
Celebs /
HAPPY Monday, kids. Like every week, I aim to cause a wee bit of a stir, as well as hopefully have the majority singing from my Helen's always-in-the-right hymn sheet.
Showing Jamie what he's missing? Danielle Lloyd posts jaw-dropping bikini shot
Celebs /
IF Danielle Lloyd is still labouring over love lost then you'd never be able to tell.
'Don't lose a diamond while chasing glitter': Danielle Lloyd's dig at cheating ex-hubby
Celebs /
JAMIE O'HARA made his bed and now he's going to have to lie in it, if the Danielle Lloyd's recent posts are anything to go by.
New hair, new man? Danielle models new locks as secret romance heats up
Celebs /
NEWLY single Danielle Lloyd is having something of a life makeover.
She's got specs appeal! Danielle Lloyd parties in minuscule leather outfit
Celebs /
PARTYGOERS short of sight may have needed to grab their glasses to actually see Danielle Lloyd's minuscule skirt.
'My house is like a florist!' Is Danielle Lloyd being wooed by hunky millionaire?
Celebs /
HER messy split has been splashed all over the headlines, but it looks as though Danielle Lloyd is getting a bit of help moving on from her cheating hubby.
Crete Britain! The nation sizzles as temperatures hit 24C
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BRITONS can pack away their winter drawers and bask in temperatures hotter than Greece until Christmas.
Lock up your fellas! Toned & tanned Danielle O'Hara looks red hot in skimpy bikini
Celebs /
IF Danielle Lloyd is trying to show her cheating husband what he's missing, she's doing a BRILLIANT job.
Final straw? Danielle O'Hara files for divorce after Jamie parties with Maria Fowler
Celebs /
DANIELLE O'HARA has slapped her cheating footballer hubby Jamie with divorce papers – as pictures of him partying with Maria Fowler emerged.


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Amp up your fall wardrobe with sleek Adrienne Vittadini booties. Features a fold-over detail at the ankle for a touch of sophisticated style. Imported Upper: leather (black); suede (brown) Pointed-toe dress booties with back zipper closure 3" heel, 1/4" platform Man-made sole
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American Civil War Teacher Resources
Find American Civil War educational ideas and activities
Showing 1 - 20 of 4,145 resources
Glory: Motion Picture Study Guide
This is an excellent resource for teachers to use for incorporating the motion picture Glory into the classroom! Breaking down the film into particular noteworthy and telling scenes, the guide offers important considerations for each scene and the chance to facilitate discussion in your class with thought-provoking questions.
7 mins 8th - 12th Social Studies & History CCSS: Adaptable
A Soldier's View of the American Civil War
Study and research the American Civil War in this explanatory writing instructional activity. Middle schoolers complete six activities to learn about the American Civil War and soldiers' views of the war. The instructional activity includes several options to complete the activities, such as PowerPoint, Venn diagram, and several biographical stories.
5th - 10th English Language Arts
If you are previewing the film Glory for your young historians, this packet may help you spark ideas for discussion and offer some interesting facts and quotations that may add to your presentation of this Civil War narrative. It includes a few worksheets that learners can use to track character development and major themes, as well as a fact sheet regarding black soldiers in the war and the 54th regiment.
7 mins 8th - 12th Social Studies & History CCSS: Adaptable
Creating a Civil War Board Game
Here is a great opportunity for your class members to demonstrate creativity and utilize their critical thinking skills while learning about the Civil War. Working in partners or groups, learners design a board game that reviews information from the war, including causes of the war and sectional differences, key battles, resources, and prominent historical figures.
5th - 8th Social Studies & History CCSS: Adaptable
The Civil War
Now here is a very good presentation on the American Civil War, that you shouldn't pass up. Rich in text and images, the presentation covers all the bases. All of the major battles, key people, policies, and even a section describing the role women and African-Americans played during the war are discussed.
7th - 8th Social Studies & History
The Red Badge of Courage: A New Kind of Realism
Is it possible to tell a true war story? Tim O'Brien says that fiction is for "getting at the truth when the truth isn't sufficient for the truth." To get at the truth about war, class members examine primary source materials from the Civil War and compare them to scenes from The Red Badge of Courage.
9th - 12th English Language Arts CCSS: Adaptable
Civil War - Create A Living Timeline
Take your traditional timeline project on the Civil War to the next level! From the attack on Fort Sumter in 1861 to the assassination of President Lincoln in 1865, your class members will research a particular event and then teach their classmates about the significance of their event.
8th - 11th Social Studies & History CCSS: Adaptable
Baltimore – Caught in the Middle
Choosing sides is no easy matter, and this was certainly true for the citizens of Baltimore in the beginning stages of the Civil War. Using video, group analysis of several primary sources, and discussion, this detailed and thorough lesson plan will really get your class thinking about the divided loyalties that existed during the war, as well as some of the difficult choices that Abraham Lincoln was forced to make.
8th Social Studies & History CCSS: Designed
The American Civil War (1861 -1864)
Peek back in time and learn about the North and South of the American Civil War. Discussed in full are the causes, effects, major battles, and agreements that made Civil War history. Period technology, social changes, and the ultimate defeat of the South are described with both text and a variety of images.
9th - 12th Social Studies & History
Hard Crackers Come Again No More: Army Life in the Civil War
Fifth graders write a simple two-paragraph friendly letter back home. Soldiers typically described conditions around camp, mentioned the health of any fellow soldiers known to the folks back home, and asked for more mail.
5th Social Studies & History
The Civil War: A Nation Divided
Discuss the differences between the North and the South and how those differences led to the Civil War. Middle schoolers examine and analyze a famous speech or writing by President Lincoln in order to better understand the speaker's argument and discuss the conflicting opinions of the President during the war.
6th - 8th Social Studies & History
Decision Making: Who Was Right?
Help your class explore the question "Is it ever right to disobey a law?" With a strong base of knowledge about the Civil War, anti-slavery movement, and Underground Railroad, your class explores civil disobedience in Marshall, Michigan in response to the Fugitive Slave Law.
3rd - 4th English Language Arts CCSS: Designed
The Called Themselves the K.K.K.; The Birth of an American Terrorist Group
How did Ku Klux Klan develop and flourish in the US? How did the government respond to acts of terrorism conducted by the KKK following the Civil War? How does the government respond to acts of terrorism today? This resource launches a study of terrorism and government response.
11th - 12th Social Studies & History CCSS: Adaptable
Learning Guide for: Glory
Invite your class to learn about the first regular US army unit composed of black soldiers during the Civil War with the film Glory. This website reviews the historical accuracy of the movie, offers pre- and post-viewing handouts, and includes discussion questions that can be utilized throughout the course of the film.
7 mins 9th - 12th Social Studies & History CCSS: Adaptable
The Ballad of Abraham Lincoln
Pay tribute to the sixteenth president of the United States with this fun song and activity. From his birth in a Kentucky log cabin and childhood in Indiana, to the signing of the Emancipation Proclamation and his eventual assassination, this ballad provides a brief but thorough biography of Abraham Lincoln.
1st - 5th Social Studies & History CCSS: Adaptable
Causes of the American Civil War
What caused the American Civil War? Who were the major figures during this time? Focusing specifically on slavery and the attack on Fort Sumter, this resource provides a quick overview of some of the conflicts faced at this time.
4 mins 9th - 12th Social Studies & History
American Civil War History - Part 2/3
A quiet, serene town in Pennsylvania became the setting for an integral battle in the Civil War. The Battle of Gettysburg, Lee's second invasion of the North, failed to secure ground for the Confederacy. This video, part two in a series, details the battles between the North and the South.
7 mins 9th - 12th Social Studies & History
Kentucky in the Civil War
Seventh graders consider how Kentucky was involved in the Civil War. In this American Civil War lesson, 7th graders view PowerPoint presentations on the topic and then discuss the state's neutrality policy and eventual secession. Students create scrapbooks based on the lesson.
7th Social Studies & History


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It's time for our quarterly round-up of raunchy pop diva pics! And, as usual, the leading ladies of music did not disappoint. In further proof that 2014 is the year of the nude, it was almost an embarrassment of the riches with everyone from 19-year-old newcomer Niykee Heaton to 56-year-old pop legend Madonna losing their clothes in the name of self expression/free publicity.
The usual candidates are all represented. Outtakes from Rihanna's iconic Lui magazine shoot surfaced online and got everyone clicking, while Miley Cyrus' Instagram account remains a valid alternative to PornHub. Honorable mentions go to Nicki Minaj and Iggy Azalea for proving that rap divas do it better. Peruse the (semi-NSFW) gallery up top. More »


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Introducing Weather Live. The most beautiful weather app. Ever.
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text: Great location to just park your car on arrival, then spend your time walking, shopping, and eating. Lovely historic building with comfy modern updates. Friendly staff. We stayed during a mild fall weekend; no air conditioning, but we were comfortable with the ceiling fan going and the window cracked open. They used to have a great little restaurant for breakfast,... More


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Avenue Q: Irreverent Adult Puppet Musical
* Additional fees apply.
The last date listed for Avenue Q was Friday November 15, 2013 / 8:00pm.
Most Popular Under $10 Event Nearby
Charles Way's Re-imagined Beauty and the Beast Charms Young and Old
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Sisters Belle and Cassandra are the daughters of George Godwin, a British merchant. The sisters a...Learn More
Venue Details
The weather was cold. I wore nice pants and a nice shirt. Definitely business casual kind of place..Avenue Q dress • Nov 18 2013 star this tip starred
It's great to be able to support the arts.Big: The Musical info • Dec 17 2012 star this tip starred
Reviews & Ratings
Featured review from Holly Kay WeberRed Velvet
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This was our first visit to the Haddonfield Plays and Players and we truly enjoyed it!! We are from S. Delaware County, PA and this was surprisingly close. The show was hilarious and the actors were awesome! We had a really great time and will definitely be back to see more!
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this was the second production I had gone to at Haddonfield Plays and Players. It was wonderful...I am thinking of subscribing to this company because their plays have been tops!
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WOW.....this is a wonderful show and a fabulous production! I was so glad I saw it! The cast is glorious and the puppets and set are just wonderful. You will enjoy it!
This show contains strong adult language, mature themes and full puppet nudity, and is recommended for adults and older teens.
About the Ticket Supplier: Haddonfield Plays and Players
HP&P offers a variety of productions from comedies to mysteries to musicals. Besides our normal season productions we also do shows aimed specifically at children and families, as well as special productions for school groups, like our enormously successful Number the Stars.
It is the mission of Haddonfield Plays and Players to provide quality theater at an affordable price to a wide range of Delaware Valley audiences, as well as to provide a creative outlet for non-professionals, in an atmosphere of personal and social enrichment that is open to all persons with a commitment to non-profit theater.


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- Northern Illinois to get $8.3 million for state construction projects
- Tree-lighting festival kicks off holiday season in Machesney Park
- Roscoe Boy Scout Troop's tree stand at new location
- Tips for selecting safe toys for kids this holiday season
- Prayer service for World AIDS Day Nov. 30
- Food Bank joins national #GivingTuesday movement
- Lee Hamilton: What lies ahead for Congress
- Rockford Public Schools faces $8.8 deficit, board OKs flat tax, HR chief
- Literary Hook: A holiday tradition: 'This Thanksgiving, Remember'
- Cold snap does not negate global warming
Amid summer heat, time to think about skiing
By Doug Halberstadt
Sports Columnist
In what has been one of the hottest and, thanks to the high humidity levels, one of the most uncomfortable summers in recent memory, I received an e-mail this week that reminded me that in about four to five months we'll be 80 degrees or so colder and longing for these dog days of summer.
The Rock Valley Ski Association (RVSA) announced the plans for their ski trips for the upcoming 2011 season. They will open things up with a three-day trip to Big Powderhorn Mountain in Michigan's Upper Peninsula. The cost for the Jan. 7-9 trip is $360 per person. The trip includes lift tickets, lodging, transportation and meals including dinner in the Caribou Lodge.
Later that month (Jan. 21-29), the group will team up with the Chicago Metropolitan Ski Club for a trip to Bad Gastein, Austria, one of Austria's largest ski areas. Accommodations will be at the Hotel Weismayr that features a ski bus stop at the door. Optional day trips will be available. The trip cost is $1,695, which includes airfare and accommodations. A three-day extension, Jan. 29-Feb. 1, to Munich, Germany, is available for an extra $300.
If you and your significant other are looking for a unique way to celebrate next Valentine's Day, the RVSA has just the answer. They are planning a romantic ski vacation to Jackson Hole, Wyo., Feb. 11-15. This intensive ski experience combines diverse terrain and Western ambience. A new aerial tram is available for trips to the top of the mountain. Lodging will be at the Parkway Inn. Cost, which includes accommodations, lift tickets and a direct flight to Jackson Hole Airport, is $875.
The final planned trip for the 2011 season is to Big Sky, Mont. The March 5-12 trip includes optional access to Moonlight Basin ski area. The cost is $1,485. Accommodations for this trip will be at local condominiums. The fee also includes airfare and lift tickets.
Trip information and reservations are available from Jack Wonderlick at (815) 601-3157 or online at firstname.lastname@example.com. A deposit is needed, and payments can be scheduled over several months.
RVSA is an adult club for those interested in skiing, snowboarding and travel. In addition to winter activities, the club also offers various cycling, hiking and social events throughout the year. Meetings are held on the second and fourth Tuesdays of the month at Thunder Bay Grille. Go to skirockford.org for more information.
If you do join the RVSA on one or more of their trips this year, the good news is you won't have to deal with all of this heat and humidity when you're finally swooshing down those cool, snow-covered mountains. Sounds inviting, doesn't it?
Doug Halberstadt can be reached via e-mail at firstname.lastname@example.com.
From the Aug. 25-31, 2010 issue


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Dominical Cottage Rental Photos and Description
Cottage, Studio + Other (See Description), 1 Bath, (Sleeps 2)
The dream of finding that private spot, nestled in the jungle among nature and wildlife, is fulfilled by a stay in Casa Selva. Sit on the porch overlooking the Pacific shoreline, whitewater playing on the rocks below. Watch the toucans and a myriad of bird life pass right by. White face and Howler monkey's, sloths and pizotes are frequently seen passing through the canopy overhead.
The villa is removed from the hustle and bustle, not only of 'back home', but the feeling of being removed from the world is palpable. Numerous guests have commented on the 'therapeutic affect' of Casa Selva. You truly unwind here. You can enjoy solitude on your balcony or visit our porch/pool area to exchange adventure stories. Because there is only one other rental casa on our property it is always an intimate gathering! When we are not available, and the guests ask for a referral to something similar, we are hard-pressed to come up with the answer. There simply isn't one.
From Casa Selva you can drive 15 minutes to either the world famous surf town of Dominical, or the thriving community of Uvita, complete with grocery stores, banks, ATMs, pharmacies, etc. Numerous sites and activities are all around: horseback waterfall tours, whale and dolphin tours, sport fishing, turtle vigilance, diving, surfing, ATV tours, the list goes on. Or, how about some quiet time in a hammock with a good book? A stay at Casa Selva includes access to the pool, which overlooks the entire southern coastline.
Keywords: honeymoon, romantic getaway, jungle hideaway, additional jungle villas available if needed. Secluded in nature for privacy, but close enough to beaches, surfing, waterfalls, horseback riding, zip-lining, nature reserves, fabulous restaurants and spas, snorkeling and scuba, etc...
- Suitability:
- non smoking only
- not suitable for children
- pets not allowed
- wheelchair inaccessible
Why Diane Connors chose Dominical
We really love and enjoy, the hospitality biz so now we live and work at what we love to do. Peter spends hours in the gardens, he loves to putz. We're here to help with what ever the guests may need.
What makes this cottage unique
This is a place to let your hair down, relax and enjoy nature. Because we are so close to the jungle (indeed we have a large amount on our property), you will see more wildlife here than in other rentals. Both howler & white faced monkeys frequently use our trees as a path from one valley to another.
You can conveniently do as much or as little as you like while you're here. It's a very central location for the area.


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/ NEW ARTICLE: COMPETITION: Win a 2 x Totem Cams
This topic has been archived, and won't accept reply postings.
UKC Articles - on 18 Aug 2014
The Totem Cam's patented Direct Loading Camming Device system applies a perfectly equalized load directly onto each lobe, eliminating the risk of inactive lobes and therefore any outbalanced forces that might compromise cam placement stability. Where rock contact with four cam lobes is not possible, Totem Cam still offers the option to load just two lobes.
Read more at http://www.ukclimbing.com/articles/page.php?id=6581
Read more at http://www.ukclimbing.com/articles/page.php?id=6581
Durbs on 20 Aug 2014
In reply to UKC Articles:
Excellent grammar in the title of this ;)
Excellent grammar in the title of this ;)
BarrySW19 on 20 Aug 2014
In reply to Durbs:
All your cams are belong to us!
All your cams are belong to us!
This topic has been archived, and won't accept reply postings.
Elsewhere on the site
20 Nov 2014
2014 has been a bumper year for climbing publications. Here's a few of the ones that we have either read, or ones that we... Read more
4 Nov 2014
If asked to name a British female climber who stood out at a time when British women's climbing wasn't... Read more


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Every now and then a blog post I do gets people talking. ThatŌĆÖs always fun, and the ideas that bubble up are often fresh and useful.
Irwin Krimke, whose work with Backwoodsman magazine has been very successful, contacted me to say that I neglected, in my reporting of a recent conversation with him, to give appropriate credit to the wholesalers with whom heŌĆÖs been partnering, and especially to Kable News Company, which has worked to grow his client publication over 600 percent since they took it over. Hats off to everyone involved in this great success story!
See Also: The Newsstand Is Not All "Doom and Gloom"
From a reader responding to the notion that the conversation has become too negative: Does anyone seriously believe that retailers do not notice how their sales are down? Please. What would be really strange is if we as an industry didnŌĆÖt address these issues.
Ideas and suggestions have also been pouring in about Plan B. Many have to do with eliminating one layer from the distribution processŌĆöeither the national distributor or the national wholesaler network. Suggestions center around setting up direct-style distribution, drop-shipping from distribution hubs, and eliminating merchandising or doing it on a fee-for-service basis. Here is a sampling:
ŌĆó From a former direct distributor: "Based on the free market system, if this system collapses another will arise to take its place. Currently I am working with India-based businesses on outsourcing solutions for data analysis that might prove useful to publishers and distributors."
ŌĆó From a newsstand consultant: "Wholesalers are clear they cannot stay in business without more money; publishers are clear they cannot provide more money. If we donŌĆÖt listen we are perpetuating a vicious cycle. What if the printers were to develop tie lines for the pick and pack and drop ship direct to retailers? Wholesalers could reduce their business to merchandising on a fee-for-service basis; national distributors can bill and collect the retailers on behalf of the publishers. It takes a step and several costs out of the process."
ŌĆó From a group publisher: "Set up the tie lines/distribution hubs at the Clark (or other trucker) warehouses and ship direct from there. Retailers take back merchandising responsibility."
ŌĆó From an independent publisher: "Work with the major retailers to truck to their distribution centers and ship from there."
ŌĆó From a national distributor executive: "Use a system already in place to swing to direct distribution."┬Ā
Are any of these plans strong candidates for Plan B? What do you think?
Recently, an article on medialifemagazine.com noted that "the Interactive Advertising Bureau found that more than a third of web traffic is fraudulent," suggesting the fix is in as results are being inflated by "viruses and bots designed to artificially inflate traffic numbers." This all sounds underhanded, but is it really a problem?
BPA in a recent study learned "that only 40 percent of the ads measured were actually viewable," which means that 60 percent are not, but again is this actually a problem?
We used to ascertain whether a marketing or advertising campaign was successful by the amount of money, or orders, the campaign gained. For some, the important factor was money in the bank, for others it was orders. Nobody ever judged the success, or otherwise, by how many people actually saw the promotion. I donŌĆÖt think anybody presumed that everyone receiving the promotion would actually look at it, so why are we making this an issue now?
Regardless of whether you are trying to achieve more traffic to a website, or are sending out an email campaign, it does not make sense to determine whether a campaign has been successful or not by the number of ŌĆ£clicksŌĆØ or ŌĆ£viewsŌĆØ that are achieved. Direct mail campaigns can, and have been measured accurately for years based on total orders as a percentage of total quantity mailed. No one ever suggested that the 97 percent who DIDNŌĆÖT respond doomed every direct mail campaign to failure.
In these days of instant results we lose track of the fact that different email programs do different things. For example, of the email I received this morning 87 percent of it was spam, but because of the type of email program I have, all of my email will have been considered opened and read, even though all I did was click on the email and delete it. I know, because I asked a company fully proficient in deploying and analyzing email promotions. In other words, I look like a good prospect, but IŌĆÖm not.
Until recently it was the total dollars or orders that counted, not the number of people that opened the direct mail package or read the advertisements. ShouldnŌĆÖt that still be the standard?
No advertiser ever assumed that every reader of a magazine looked at his or her advertisement; the measure of success was cost verses income. I donŌĆÖt think they would even expect 40 percent of the readers to view the adŌĆöjust as long as the expenditure/income ratio was acceptable.
Advertisers and advertising sales personnel can determine their market; many of them have been doing it with great success for years. They know that a 100 percent paid publication in their market is probably a good bet to get orders. For controlled publications advertisers were able to look at one-year direct request subscriptions, in conjunction with adds and kills to get a picture as to a magazineŌĆÖs circulation health. By comparing a recent statement with an older statement it was easy to determine a controlled publicationŌĆÖs value to its readers and make a decision based on that data. Since BPA made some reporting optional, making a fair and accurate comparison is no longer possible.
The world has changed, many people run promotions to get people to look at websites, and the website owner sells advertising based on the number of people looking. The fact there are ŌĆ£botsŌĆØ and ŌĆ£virusesŌĆØ inflating figures is disturbing, not to mention dishonest, and one could argue illegal. It should be stopped, but if advertisers returned to judging a promotionŌĆÖs effectiveness by the orders or money gained, surely they would be better off. Viruses and bots can inflate click-throughs, page views and a whole host of other nasty things, but as far as I am aware, viruses and bots have not actually placed any orders.
It is natural to desire the most effective response to a campaign, regardless of what it is for. Direct marketers have been doing it for years, and yes we all want to promote the most positive figures we canŌĆöbut those figures actually have to mean something, and in many cases, they donŌĆÖt
Some have argued that as a result of the Interactive Advertising Bureau findings, rates for advertising should be reduced. The argument being if you are not reaching a certain percentage of the file, your rates are inflated, but this really is not the case. Nobody ever claims to reach a certain percentage of the file, because if they did, they would have to prove itŌĆöand that is a claim that is unsupportable.
You can have 20 million page views a day, and blast out millions of emails with links galore, but unless someone places an order, the bubble you operate in will burst.
We should get rid of the bots and viruses if for no other reason than as an industry we need to correctly analyze data many of us have spent quite a bit of money investing in, as with most viruses we need to develop a vaccine so our industry remains healthy.
However, if you get rid of all the harassments people can devise to inflate figures, and we manage to achieve a world where page views and such are 100 percent correct and accurateŌĆöunless you actually gets orders etc.ŌĆöwe will be no further forward than we are now.
When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list.
This list is a PR person's dream. It's eclectic and interesting, and it covers a wide variety of human endeavor. It's global in scope. Unlike many magazine lists, the Time 100 is worth coverage and every person on the list is deserving of recognition in some form or another.
Are they the "Most Influential People in the World?" Some might be, but many are not. Why, for example, are Kirsten Gillibrand and Rand Paul on the list, but not Ted Cruz and Elizabeth Warren? It's all kind of random. The common denominator is that all the selections seem to be whom the coastal elites and people in the power centers of Washington, D.C., New York, Los Angeles and San Francisco are talking about. Or think they should be.
The cover of this year's edition was Beyonc├®, featured in a revealing costume and an open-mouthed expression. To me, the image didn't convey the gravity that the list aspires to. Would other designees be posed that way? But Beyonc├® has the gravitas. She was also on the list last year, after her performance at the Super Bowl. Sheryl Sandberg did this year's writeup.
(This is a cool feature of the listŌĆöcelebrities do write-ups of other celebrities. It solidifies the likelihood that the list will be the preferred dinner party conversation at not just 100, but 200 parties. Of course, it leaves the door open for questions. Did Japanese Prime Minister Shinzo Abe make the list because he is a "bold reformer," or because his profilerŌĆöU.S. Treasury Secretary Jack LewŌĆöthought that touting Abe's economic policies might be useful?)
But back to Beyonc├®. Sandberg noted that she "doesn't just sit at the table. She builds a better one." (This is a variation on a line from the old movie about Sting, where, when his hired musicians complain about what Sting is paying them, the response from one of Sting's handlers is, "You might have a seat at the table, but Sting owns the table.")
But Sandberg likes Beyonc├®'s message of empowerment for young girls. "I'm not bossy, I'm the boss," Sandberg quotes Beyonc├® as saying. What I like about Beyonc├® is her authenticityŌĆöthere is a sense that what you see is what you get. She's not a phony. I also like her staying power. She's been a star since the late 1990s. That seems like forever ago. My kids loved her in the old Austin Powers movie when they were little, and they still love her for her music and style now. That is remarkable. And then there's her sense of innovation. I've followed music my whole life, and I can't remember when anything as unique and unexpected as the release of a new albumŌĆöa concept album complete with videosŌĆöwithout anyone having the slightest idea it was coming.
So if you're the communications person for any of the Time 200 (the Time 100 plus the celebrity essayists), there are three things you can take from the example of Beyonc├®: Authenticity and talent beget longevity, and both beget the ability to innovate.┬Ā
You wouldn't expect something as simple as the April 26, 2014 cover of Billboard to be groundbreaking and envelope pushing, but that's exactly what it is. The cover features a cool photograph of singer Enrique Iglesias, sleek, minimal cover typography and a bold, poster-like logo; it's highly original, extremely artful and a crowd-pleaser all at the same time (I know because I checked with my 13-year-old daughter who is a big Enrique fan).
Most magazine covers, and especially trade publications, tend towards a standard formula with lots of typographic and graphic devices to grab the readers' attention, and crisp, sharp photographs with riveting eye contact. This cover has none of that; it even flaunts a big green logo in stark contradiction to the magazine urban legend that "green is death on the newsstand."
Since their cover redesign earlier this year, led by creative director Shanti Marlar, Billboard has been aggressively pursuing more creative photography, with very sensual color tones and poster-like framings. This is their eighth cover since the format change, the second under new design director Rob Hewitt and, to my eye, it's the strongest to date.
The photograph of Iglesisas by David Needleman is dark and moody, with his face in shadow and his eyes looking down away from the reader. It's a powerful portrait, intimate and sexy. And the cover typography is very sparse and understated, letting the strength of the overall design rest on the photograph and the graphic logo.
Just 10 years ago, Billboard still lived up to its trade magazine reputation on the cover, with a newspaper-like design that was occassionally broken up with special large photo designs. For much of the time since then, the covers have featured creative, aggressive, rock ŌĆśn' roll design, with a heavy nod to the look of magazines like Rolling Stone and Entertainment Weekly. The design exploded off the pages, bursting with distorted typography and huge amounts of cover lines. They were pop, and they popped! A cover redesign in early 2013 led by then-art director Andrew Horton eliminated the classic, multi-colored logo for a new, smaller treatment, combined with more subdued cover typography and sophisticated photography.
See examples of those covers here.
When the vertical Billboard logo was introduced earlier this year I was dubious about its long-term status. My first reaction was that it was a nice gimmick that wouldn't last. Plenty of magazines have added nontraditional tilts and positionings to their logos, and about 99.99 percent of them revert back to "normal" in short order after readers, marketers and subscription mavens amply complain. But now, I love it. The logo frames the cover like a poster; it's an acknowledgement that for a magazine like Billboard, the image on the cover is most importantŌĆōespecially as it travels across multiple platforms. The concept of newsstand sales as the driver for the cover design is no longer valid; the most effective covers work as images on Twitter, iPads, Facebook, etc. And the new Billboard logo, its very modern and distinctive design along with its photography are perfectly suited for this new cover paradigm.
I watched this cover get pushed on Twitter over the past weekend and noone cared that the logo was sideways or that there weren't a lot of cover lines. It was a memorable cover of Enrique Iglesias, fans loved it, and that's what sent it flying around the internet. It's great publicity and drives interest and traffic to the brand, as opposed to selling a couple extra copies on a newsstand.
What this cover and the overall Billboard design strategy says is that the old school approach to cover making, where tiny bits of magazine material are shoehorned into every corner of the cover, stuffing it to overflowing with photos and teasers, is no longer applicable. This is a cover design that recognizes the multiplatform, viral, instantaneous nature of the times, and that's what makes it so successful and so exciting. Other magazines should take note: an original, distinctive, contemporary cover design is the best way to visually revitalize your brand. There was a time back in the 1950s, when trade magazines were art directed by some of the most talented folks in the business (Walter Allner and Bradbury Thompson are just two), who approached the publication covers as part of the overall corporate packaging branding and design. This new set of Billboard covers is firmly in that tradition.
My enthusiasm for the big-picture aspects of the Billboard design should not obscure the good work that went into this particular cover, both in terms of the crafting and creation of the photograph and the detailing of the typography. It's a refreshing and energizing graphic step forward, and as my daughter Lillian says, "it looks so cool!"
UPDATE: Thanks to art director/illustrator Andrew Skwish for pointing out the similarities in overall tone between the current Billboard cover and covers of The Face in the 1980s, when it was designed by Neville Brody. The Face even had a short-lived experiment with a vertical logo! This era of The Face (the cover pictured is from 1985) was one of my favorites, and a huge influence on me and many other art directors. This makes me like the new Billboard design even more.┬Ā
ItŌĆÖs been a fun week talking to some old friends in the industry. They all called to say hey, why was I depressing the heck out of them with all this talk of Plan B? And they offered me their thoughts.
Irwin Krimke, a magazine industry veteran, was on the phone with me recently with a penetrating question, namely: Why would I want to quote John Harrington and Baird Davis? ŌĆ£Linda, I have no clue why you would do that,ŌĆØ he said. ŌĆ£No clue whatsoever. I call them Dr. Doom and Dr. Gloom. TheyŌĆÖre killing us. Retailers read this stuff and take away our space. Now do we need that?ŌĆØ
No, I conceded, we did want to keep our space at retail. ŌĆ£Bad enough,ŌĆØ Irwin continued, ŌĆ£that TNG has a virtual monopoly now. But listen, things are not so bad as that. IŌĆÖve got a magazine, Backwoodsman. I took them to Kable News Company, they were putting out 38,000 copies; now theyŌĆÖre sending 209,000 copies and selling at close to 50 percent. If I could take away the prematures I could sell in the 60s.ŌĆØ
But while the numbers are impressive, I admitted, wasnŌĆÖt that part of the problem? The lack of follow up at retail. The loss of display. The prematures.
ŌĆ£Linda, listen, sure itŌĆÖs part of the problem,ŌĆØ he said. ŌĆ£Before this consolidation the wholesaler route men took care of the display. But look, the wholesalers canŌĆÖt afford that anymore. All they can afford are part time people with no benefits. These people are supposed to work 19 hours. They get three or four stores. The turnover is 100 percent a year. ItŌĆÖs been a mess for a long time. ItŌĆÖs always been a mess, so itŌĆÖs the same thing today, only more so.ŌĆØ
What does he do, I ask, to grow his title? ŌĆ£It takes luck, is what it takes. Luck and a whole lot of hard work. Same as always. And hitting people on the headŌĆöover and over. I say to them, can you keep this title on sale instead of dumping it in the returns to pay your bills? A couple of these chain buyers have been very difficult. They love getting their money upfront, but the checkout is pass├®.ŌĆØ
And digital, I prompt him. Digital is a factor, isnŌĆÖt it? ŌĆ£I donŌĆÖt think digital has hurt magazines that much,ŌĆØ Irwin said. ŌĆ£ItŌĆÖs hurt the books. ItŌĆÖs hurt paperback and hardcover books tremendously. My wife switched us over. Before that we were buying our books at Sams. But you know what? I read faster on tablet than with the book. A third faster, because you donŌĆÖt have to turn the page. But magazines, no. You still want them in print.ŌĆØ
Can I quote you? I ask. Lots of people call with their thoughts, but no one wants to be quoted. ŌĆ£Linda, IŌĆÖm 85 years old. Of course you can quote me. What difference does it make?ŌĆØ
Then what, I asked, is your advice for the rest of us? ŌĆ£I have always had three little words for this industry: simple, practical and complicated. And everyoneŌĆÖs forgotten the first two.ŌĆØ Irwin said. ŌĆ£But let me tell you this, with all this talk about our industry dying. If this title, this client of mine, is able to grow 600 percent, donŌĆÖt tell me there arenŌĆÖt other titles out there that can do it. You find those titles and you work the heck out of them.ŌĆØ
Lately all you read about is how itŌĆÖs necessary to have an understanding of how your marketing affects your data and vice versa. I for one feel we have been doing this for a very long time in the Audience Development (Circulation) field. Everything we do is focused on analysis done of previous marketing so, in essence, we are data-driven professionals. ThatŌĆÖs how we operateŌĆöshow us the data.┬Ā
And we have lots of data to analyze and digest: from circulation reports, to BPA or AAM statements, email marketing promotions, online marketing, digital edition deployments and engagement reports, Google Analytics, renewal analysis and new business acquisitions, to revenue and expense tracking reports. All of these reports together give us a strong picture of what is working and why and whether or not our goals make sense. What they donŌĆÖt give us is feedback directly from our readers.
That brings me to the topic of this blogŌĆösurveys. Why they are important, how frequently we should do them, and what we need to get out of them.
1. Why Are Surveys Important?
They are important because theyŌĆÖre the most reliable method to get real feedback from our subscribersŌĆöno matter what platform they use to engage with our brands (print, digital, apps, newsletter, and website).
2. How Often Should We Do Surveys?
It depends on the type of survey. If someone expired with the March issue and you have a last effort renewal going out in April, you should wait 4-6 weeks to get responses and then send the survey (around last week of May) to those that didnŌĆÖt renew. By doing this you are adding an extra effort into your renewal (or requal schedule) but itŌĆÖs also the best time to get input.
3. What Should We Look For?
ItŌĆÖs important to establish this when you are creating the survey questions. What do you want to know? For example, are you interested to know if your subscribers want an app version of the brand? (If so, donŌĆÖt forget to ask for their email address so you can alert them when the app is available). Or do you want to know whether thereŌĆÖs price sensitivity? There are many things you can learn by establishing these survey efforts with the right timing.
In my experience people like to provide feedback (good and bad). If you ask the right questions you will get answers that will give you yet another piece to add to the puzzle and understand your audience better. ItŌĆÖs important that the surveys are timely (donŌĆÖt contact an expired reader about why they didnŌĆÖt renew two years later); also keep it to a maximum of 5 questions and make sure that at least one of them are open -ended so they can provide you with their own explanations of whatŌĆÖs good or bad with the brand.
And always provide them with your best offer to come back as a subscriber. For trade publications, itŌĆÖs best to list all the important articles and features they are missing by not renewing. And for paid publications, your best discounted offer should be there for them to take advantage of; just in case they change their mind after (or before) filling out the survey. At New Bay Media, we are constantly sending out surveys and monitoring the responses to ensure we arenŌĆÖt missing any important data from our best resourcesŌĆöour readers!
Telemarketing seems to be getting more and more difficult.
It was not too many years ago when people had one, or possibly two telephonesŌĆöone at home, and one at work. Then in 1983, Martin Cooper invented the cellular phone and started a movement that has led to many people having no phone at home whatsoever. And those that still have phones in the office often divert them to their mobile phone so you never really know where you are calling (I called a friend the other day to wish him a happy birthday, and he informed me he was in Turkey, of all places).
Caller ID is all well and good, but it may be killing the response. If I get a call that does not have caller identification, I ignore it. If I get a call that does have caller identification, and I don't know who it is, I ignore it.
Telemarketers are doomed if they do, and doomed if they don't.
The problem is further compounded by the fact that so many rented lists seem to have really bad names and numbers.
I do not want to tar everyone with the same brush, but compiled lists seem to be susceptible. Recently, we rented a list where over half the numbers did not even exist, and of the 50 percent remaining, most of the people attached to those numbers had moved on.┬ĀWe rented another list as a result, supposedly of people who had placed an order within the last 90 days, but here again, many numbers were no longer valid.
Time was when someone left a job, their replacement took over their office, desk and telephone extension, so at least you stood a reasonable chance of getting someone that might be interestedŌĆönow, you don't know where you are going, or who you are getting.
Telemarketers probably love me because I have three phones: one in the office, one at home and one Martin Cooper helped invent. But, the only reason I have three is that I cannot figure out how to divert the work and home phones to my cell.
If lists cannot produce results, then no matter how low the telemarketing company's cost per order may be, people will look elsewhere because the cost of list rentals will become uncontrollable. I am not sure how to solve this problem, but it may not be too long before publishers have to increase their budgets to maintain circulation and or sales.More...
I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, ŌĆ£Never pick a fight with people who buy ink by the barrel.ŌĆØ
Some of you might know that one. Many of you may not have heard it. But that phrase and many others like it are so clearly out of date that itŌĆÖs interestingŌĆöeven comicalŌĆöhow theyŌĆÖve hung around long after their original meaning has faded into history.
And it got me thinking about those phrases and why theyŌĆÖre still with us. HereŌĆÖs a partial list (that is, all I can think of.)
ŌĆó Stop the presses. Okay, this one is used more for dramatic effect than its actual literal meaning these days, but it is still around.
ŌĆó The Press. This reference to the journalism industry is still common (think ŌĆ£Meet the Press,ŌĆØ the TV show. But it has a diminishing relationship to media today. You could just as easily call the show ŌĆ£Meet the CMS,ŌĆØ and youŌĆÖd be just as accurate.
ŌĆó Hot off the presses. Another term thatŌĆÖs more theatrical than literal these days, but still around.
ŌĆó Above the fold. Why do we use this term in 2014? It refers to the front side of a broadsheet-style newspaper, like the Wall Street Journal or the New York Times. It is not really an effective metaphor for how Web pages scroll.
ŌĆó Ink-stained wretches. What journalists were calledŌĆöusually by themselvesŌĆöuntil 15 or 20 years ago.
ŌĆó Cutlines. This actually refers to a caption that was pasted onto a makeup board below a photo, which was then turned into film, which was then printed.
ŌĆó And speaking of ŌĆ£pasted,ŌĆØ why do we still use ŌĆ£cut-and-paste?ŌĆØ
ŌĆó Op-ed. This used to mean the position opposite the editorial page in a newspaper. Now it just means an opinion piece.
ŌĆó Press release. Seriously, why are they still called this?
ŌĆó Clips. PR folks love this one. They love to collect clips. Except that no one ŌĆ£clipsŌĆØ stories anymore.
Then there are a few phrases and words that have not really survived.
ŌĆó Morgue. This was also known as the library, where story clippings were cataloged and stored for future reference. Think of the morgue as a much less functional Google of the 20th century.
ŌĆó Yellow Journalism. This was used to mean unfair reporting, but it came from a type of ink used in a cartoon in the New York World.
And then, finally, there are the terms from the old days of journalism that are still true to their original meanings today.
ŌĆó Byline
ŌĆó Beat
ŌĆó Breaking news
ŌĆó Exclusive
ŌĆó Gotcha journalism
ŌĆó Puff piece
Which terms and phrases have I missed? What can you come up with? IŌĆÖd love to hear from you!
ŌĆöTony Silber
When John Harrington says the sky is falling, itŌĆÖs time to look up. So, publishers, itŌĆÖs offical: We need a plan B.
Bo Sacks recently shared a dialog between Harrington and Baird Davis on the state of the newsstand that was chilling. These two industry veterans agreed that publishers have ŌĆ£seriously underestimatedŌĆØ the possibility of collapse of the newsstand channel; that such a collapse could take place within a year to 18 months; and that unless publishers begin to work togetherŌĆönot in a happy-happy ŌĆ£letŌĆÖs all get togetherŌĆØ kind of way but in a serious ŌĆ£we need to re-create an entire channel of distributionŌĆØ kind of wayŌĆöthere isnŌĆÖt much hope of survival.
One thing that was extremely sobering was that I couldnŌĆÖt really find a way of arguing with their conclusions. What will it take to collapse this industry? At this point, not much. The loss of a single wholesalerŌĆöTNGŌĆöwould do it; and TNG has already told us they have an unsustainable business model. Consider this:
ŌĆó A large national distributor recently sent its publishers a list of all the wholesalers that they intend to cut off if certain financial terms arenŌĆÖt met. The list includedŌĆ"pretty much everyone.
ŌĆó A second national distributor has indicated to one of the major wholesale groups that their latest financial proposal, if implemented, will result in the termination of their business relationship.
ŌĆó Two of the four major national distributors have begun to refuse to cover bad debt liability for their publishers.
None of which is a testimony to a deep and abiding faith in this businessŌĆÖs sustainability.
Without going into a litany of all the ills, dangers, sorrows and shortcomings of our industryŌĆöweŌĆÖve all heard lots about themŌĆöthe need for deep and fundamental change is the point to key off of here. Baird and John did mention a few ways in which publishers could work togetherŌĆöco-marketing, embrace SBT, address the mistrust that exist among channel partnersŌĆöall of which are good ideas, even important ones. But they are small fish to throw into this sea of troubles.
Baird calls the publishers out on their passivity in the face of this impending collapse. The answer, he suggests, is to look to the seven top newsstand publishers to take a leadership position in representing consumer publishersŌĆÖ newsstand interests.
Will rest-of-the-line publishers do so? And, when a perception exists that the top publishers have used some of their leverage to maintain short discounts at the expense of specialty publishers; when many publishers are convinced that the top publishers would like nothing more than to see the specialty publishers clear off the racks, leaving them open for the big guys; in such an environment can that mutual trust be established?
If the scenario is to play out, it may have to.
An industry veteran shared with me the following scenario: In the event of channel collapse, the top publishers will go direct to the top five retailers in the country. They are setting up the relationships and the distribution channels now. Every other publisher will have to scramble to follow. But these top publishers arenŌĆÖt throwing a ring out of the lifeboat just yet.
But we do need to look to setting up new ways of reaching these retailers. Our current channel partners are telling us explicitly, in every way they know how, that they might not be here tomorrow.
Can we live without newsstand? Of course we could survive. But newsstand remains an important, if not indispensable, part of the distribution of consumer publishers large and small. There is no question that a channel collapse would take many publishers down with it.
For most publishers, working independently at this scale, away from the umbrella of their national distributors, is not a possibility. They rely on those national distributors to find the solutions and provide leadership. But many of these publishers have ideas to contribute. For example, one industry watcher suggested, what about a partnership with one of the largest distributors of print product in the country?
The April/May 2014 cover of Petersen's Hunting magazine is a big departure for the popular outdoor publication. It features a striking photograph by Lee Thomas Kjos that is a sleek, graphic image of a raw slab of game meat stuck with a hunting knife, held by a manly, blood-covered hand. There's so much testosterone on this cover that I can feel the hair growing on my chest (and other places). I love it! For added graphic effect the meat is dripping blood, and the hand is covered with hair from the kill. I have to admit upfront that I don't eat meat, so the cover holds no emotional or tasty appeal for me. But it certainly is one of the more memorable, provocative and ground-breaking outdoor magazine covers in recent memory.
The cover headline is "Join the Meat Eater Revolution," with a smart and effective underline that highlights a very interesting story about how foodies, chefs and TV food shows are expanding hunting to a new, younger audience. Like the story inside, the cover seems designed to expand Hunting's reach to a new group of readers. Traditional Hunting covers fall into three categories: 1. a portrait of a high-tech hunting rifle; 2. a photo of a wild animal, generally a buck, bear or wolf; 3. a rugged dude with a gun and dead game. In fact, as I looked back at past issues, I couldn't find another cover of Hunting that didn't feature a gun or an animal.
The April/May cover created by art director Tim Neher is very modern and artful, the kind of design and image one would expect to see on one of the "intellectual foodie" magazines that are mentioned in the cover story, or even someplace like New York magazine. The white background, the shiny, high-detail photograph, and the sophisticated typography all combine for an arresting cover that jumps off every platform. I do question to what extent the bulk of Hunting's readers will appreciate this very contemporary design. My own experience with enthusiast magazines is that their readers tend towards very traditional approaches to content and imagery. I assume that the guns and game style of previous Hunting magazines is popular with their readers, and I'll be very curious to hear the response to this cover.
I have a couple criticisms of the cover typography. First and foremost, Hunting has an unorthodox habit of using the cover image to obscure a good chunk of their cover headlines. They do it here, and have done it previously on the March 2014 "Predator Rifle" and September 2013 "Big Game Forecast" issues. Now, I'm all for pushing the envelope on covers, but I tend to want to see the headlines full and complete for the most effective reading. I also have some beef with one of the secondary headlines, "Grilling Skills That Will Kill in Camp." Generally I think it's never a good idea to reference cooked meat and dying in the same thought, but a bigger problem is that the story is actually a gear guide, with the much funnier and better headline inside "Grills Gone Wild." There may be a grilling tip or two, but to be accurate, as the editors say in the story's subhead, they "field-tested the hottest grills on the market."
More importantly, I think that the typography and design on the cover, separate from the brilliant image, is a little too delicate and under-baked. The light, thin type seems at odds with the overall message of the magazine. I'd prefer to see some bolder, huskier, aggressive typography to match the cover photograph. For that matter, I really miss the old Hunting logo, which was replaced by the current one several years ago. It was very distinctive, had a lot of character and it bounded off the cover. The new logo looks out of place and to my eye would fit better on one of those "intellectual foodie" magazines.
Interestingly, recent covers from competitors also feature close-up still life photographs. The April 2014 Field & Stream shows a huge fish head ("Catch Giant Fish" is the cover headline), and the May 2014 Outdoor Life features a large ax, accompanied by a headline that reads "Great Blade Skills." Both covers have a nice mix of headline styles, color and supporting graphics that are much more energetic and engaging that those on the Hunting cover.
All that said, I really like this cover a lot, and congratulate the editors and visual team for creating such a smart, remarkable departure from their previous work. Regardless of any flaws, this cover is imaginative and graphic, and shows a passion both for rugged magazine-making and the content inside.
Regular readers of Face Up know that I'm obsessed by old school magazine design. Any discussion of outdoors and hunting magazines would not be complete without a mention of the covers of Outdoor Life, Sports Afield, Field & Stream and others from the early days of the 1900s up to about 1960. During that time the covers of those magazines usually featured beautiful, elegant illustrations, done in a suitable-for-framing style. And then there were the men's adventure magazines, which featured heart-stopping images of real men battling nature. There are numerous websites out there now that display these vintage covers, and offer reproductions for sale. Two that I spend way too much time visiting are Magazine Art and Classic Outdoor Magazines.More...
Testing is not just a good idea, it is paramount to everything you do. Regardless of whether you are trying to build an audience, build circulation, change direction or change focus you need to test to make sure you head in the right direction.
However, you need to make sure your test will give you meaningful results and there are some rules that should be followed.
1) When testing, only test one element at a time. As soon as you put in another variable, the results of the test will no longer be valid. You will be tempted to test more than one element at a time, but if you do, whatever the results of the test are, you will not know which element triggered the result, so you will have learned nothing.
2) To ensure the results are statistically valid, you need to test at least 5,000 names; anything less will not give you a response that you can accurately project. In this day and age of virtually instant response from email blasts there is a great temptation to test ŌĆ£a couple of hundred names to see what happens.ŌĆØ This is not going to work and any results you get, and follow, will lead you in a false direction.
3) If your test consists of 5,000 names, then a response in excess of 50 to 100 orders is what you really need to be able to draw conclusions from that test.
4) When you conduct a test, you cannot assume the results of that test can be extrapolated across other platforms. For example, if you get a 10 percent response using one channel, you cannot assume a 10 percent response on another channel to the same market segment. The only real assumption you can make is that your promotion is worthy of a test across that platform as results suggest a positive outcome.
We all like to think we know our customers, but in a world that is changing faster than ever before, the chances of messing up are greater than they have ever been. Far better to mess up and annoy 5,000 people on a test than send an offer to your whole file and have it blow up in your face.
Many of us have met the editor who cannot understand why we need to send more than one renewal reminder. More and more magazines are now owned by companies that are not print-centric and the editors have been joined by other people of influence who also believe one renewal is enough. Are they right? Most of us know the answer to that one, but that is why we testŌĆöto prove or disprove ideas, both good and bad.
March 31 is opening day for Major League Baseball, so I thought it would be appropriate to review the cover of a baseball magazine. And there isn't a better publication to look at than Who's Who in Baseball. It's a thick, 360-page digest-sized annual. It describes itself as "a handy reference guide to batting & pitching stats," and the inside is packed with obsessive line-by-line and team-by-team listings of over 775 major league players.
I may be stretching the definition of a magazine cover this time around, since Who's Who in Baseball is really more of a bookazine, given that it's an annual publication sold at newsstands and bookstores. Like a mini-phonebook, it's printed on cheap newsprint, but the cover paper stock is slick, glossy and heavy. First appearing in 1912, and every year since 1916, this year it will celebrate its 99th anniversary.
Many years ago I worked at Harris Publications, the magazine factory that publishes Who's Who in Baseball. I was given free access to help myself to back issues, and delighted my baseball friends by giving them a series of presents of those very-collectible vintage copies. Ever since, I've been aware of the strong affinity baseball fans have for this little publication, and how it evokes both a passionate love for the game and the heart-tugs of nostalgia.
And nostalgia is the most important component of the Who's Who in Baseball cover design. The basic format of red cover background and black type has been used since the 1940s and the current logo is an iteration of one developed in the early 50s. The present cover design has been static for at least 20 years, save for a little tightening of the logo. In fact, the only basic difference between this year's cover and the 2013 edition are the pictures of the players. The format is so recognizable to readers that the editors feel comfortable covering up most of the word BASEBALL in the logo.
That said, this cover design is clean and well balanced, with a highly efficient organization of material, instantly identifiable photos, and a pop-off-the-newsstand graphic sensibility. There are a lot of lessons here for small (and not-so-small) publications that are looking to develop a consistent graphic brand on a limited budget. One could describe this cover as retro, or a more critical analysis might call it old fashioned. Still, I think it's brilliant and I never get tired of looking at it (they got my $9.95, I might add!).
Nevertheless, as much as we love a good retro cover design, this is a publication begging for a visual branding update. Perhaps Who's Who in Baseball could draw some inspiration from their extensive archives, which are a treasure trove of baseball graphic delights. A little more playfulness, a diversity of graphic elements and a small nod to the 21st Century might not be a bad thing for this cover.
And speaking of nostalgia, Tom Hoffarth at the Farther off the Wall blog smartly pointed out that the current Who's Who in Baseball cover mirrors another cover the publication did 50 years ago, in 1964. The 2014 cover features Los Angeles Dodgers pitching ace and Cy Young Award winner Clayton Kershaw, while the 1964 cover highlighted Hall of Famer Sandy Koufax, another Dodgers pitching star and Cy Young winner. Of course as a New York Yankees fan, I would have rather seen Derek Jeter and Tony Kubek on those covers!
Fans of classic baseball visuals will also enjoy these vintage covers of Baseball Digest, another obsessive sports publication that has been in existence since the 1940s. Actually, there might also be some inspiration there for the editors of Who's Who in Baseball as they gear up to design the cover for the 100th anniversary issue.
Tuesday, December 09, 2014 -- Join this upcoming Folio: Webinar to discuss the survey findings, and to learn how one publisher, Advanstar, streamlined their process to intensify the focus on audience engagement strategies.Pre-Register Now


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The coming debt battle
Citing a phony "crisis," the GOP wants to gut Medicare, Medicaid and Social Security. Democrats can't let themThursday, Nov 8, 2012 10:20 PM UTC 0
News national debt, Medicare
Citing a phony "crisis," the GOP wants to gut Medicare, Medicaid and Social Security. Democrats can't let themThursday, Nov 8, 2012 10:20 PM UTC 0
Technology and education, says Timothy Noah. But unemployment and the rules governing wages may matter more.Monday, Apr 23, 2012 9:58 AM UTC 0
The continent is destroying the weak to protect the strong. But will that be enough?Thursday, Nov 10, 2011 12:59 PM UTC 0
It's a disaster: Time to call in the ConstitutionTuesday, Aug 2, 2011 3:03 PM UTC 0
An archaic, bad-faith law is being pressed to its absurd extreme -- and we're all going to pay the priceMonday, Jul 11, 2011 7:40 PM UTC 0
The Peter G. Peterson Foundation's "Fiscal Solutions Tour" came to my town, so I stopped byFriday, Feb 11, 2011 11:39 PM UTC 0
The president should know that, as Lincoln told Congress in 1862, he "cannot escape history"Wednesday, Dec 8, 2010 7:31 PM UTC 0
Instead of accepting Greenspan's false argument that deficits will undermine Social Security, Democrats should actually call for more federal borrowing -- and spend the money on rebuilding America.Monday, Mar 21, 2005 8:00 PM UTC 0
If U.S. officials who are complaining about election fraud in Ukraine applied the same standards in Ohio, then our own presidential election certainly was stolen.Tuesday, Nov 30, 2004 10:21 PM UTC 0
The long lines at polling stations in Ohio and elsewhere were outrageous -- it was a miracle voters didn't give up.Wednesday, Nov 3, 2004 2:30 PM UTC 0
Will voters come to their senses about Bush? If his job-approval ratings and the weak economy are any guide, that's likely.Tuesday, Oct 26, 2004 10:39 PM UTC 0
Some Reagan conservatives decry Bush's "Messianic" approach and preference for dogma over evidence.Monday, Oct 18, 2004 3:19 PM UTC 0
Contrary to the moderator's suggestion in the third debate, Social Security is not running out of money. And the Democratic candidate wasn't pandering when he said privatizing it would be disastrous.Thursday, Oct 14, 2004 3:30 PM UTC 0
The latest job figures show that Bush has bungled the economy as badly as he has Iraq.Friday, Oct 8, 2004 6:06 PM UTC 0
The vice president's fantasy of world domination via control of oil stems from his formative years in the shadow Cold War.Tuesday, Oct 5, 2004 3:02 PM UTC 0
The only sector of the economy that sees a rosy future is the bullets-and-body-bags industry.Thursday, Sep 30, 2004 6:24 PM UTC 0
The president can no longer blame Osama bin Laden for economic stagnation and job loss -- his war in Iraq has been abysmal for business.Tuesday, Sep 21, 2004 10:05 PM UTC 0
Although briefly buoyed by the convention, the president's job-approval ratings are likely to continue their steady decline, giving Kerry reason for hope. But he should brace himself for an October surprise.Tuesday, Sep 14, 2004 9:15 PM UTC 0
Republicans don't live in John Edwards' "two Americas" -- they live in a third America, less polarized, where outside information doesn't get through. Democrats need to speak to the America they can reach about the issues it cares about: Jobs, Iraq and healthcare.Monday, Sep 13, 2004 8:58 PM UTC 0
It's the future. Democrats need to focus their campaign on which party is best able to fix the mess in Iraq and create jobs at home.Wednesday, Sep 8, 2004 7:13 PM UTC 0
Page 1 of 2 in James K. Galbraith


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Home » News » Public Safety
Manchester teen, Derry accident victim, mourned
Derry teenager Shayna Nichols ran into her friend, Sophia Christen, at the local carnival Friday night and shared her $5 cotton candy with Christen and another girl.
Shayna said she stayed at the carnival while the other two went with a third girl to cross Route 28 to wash their hands at a nearby Burger King. Two vehicles struck Christen, 15, and one of the other girls crossing the road about five minutes after leaving Nichols, resulting in fatal injuries to Christen, according to police.
"I thought that it was my fault because it was my food that they were eating, but I realized that it's really nobody's fault," said Nichols, who attended Smyth Road School in Manchester with Christen.
"I thought, about like what if I didn't see her, this wouldn't have happened," Nichols said at a makeshift memorial in front of the Burger King. "But I guess it just happened for a reason."
Derry police said Sunday that no decision had been made on whether to charge the two drivers involved in the accident. The other girl struck, Lauren Gendreau, 13, of Derry, was released from the hospital Saturday.
Sgt. Shawn O'Donaghue said Sunday the girls were coming from the carnival and crossing the street to go to a bathroom, but he didn't have any further details on the investigation.
At the makeshift memorial, friends and strangers left flowers and stuffed animals, sometimes including handwritten messages.
Nichols and her mother, Amber, brought a red flower windmill and several small balloons, one with the message, "I miss you babe" with a heart drawn and signed "Shayna."
Mrs. Nichols said she was surprised she didn't see any police details helping people cross the road when she dropped off her daughter about an hour before the accident.
"I was watching a group of kids cross the street and I was, 'Oh my gosh. This is a really busy street and especially in an event like this that's on the weekend it's going to bring out a lot of people,'" she said.
"That was my first thought and afterwards, I was like 'Oh my God, that could have been my kid,' because she had the opportunity to go with her to wash her hands, so it really touched home for me and then my second thought is why wasn't there a police detail?"
Derry police Sgt. Kevin Jackson said Sunday there were two police officers on a detail at the carnival Friday night.
Mrs. Nichols said she was trying to draw something more pleasant out of a tragic evening.
"She (Christen) had some real good last moments," she said. "I mean she was having a blast is what it sounded like: riding the rides, hanging out with all her friends and eating cotton candy."
Nichols added, "I'm trying to think positively of it. It's a tragic situation, but if I was going to go out, I would have wanted to go out having a blast right beforehand and that's what she was doing and that's how I want to remember it and I'm sure that's how Shayna wants to remember it."
Rebecca Wencek took a break from working at the carnival Sunday to leave a pink and yellow skunk to honor Christen, her fellow Central High schoolmate.
"She always made us laugh," the sophomore said.
Wencek, who is four months pregnant, plans to name her baby Sophia after her friend.
Others who didn't know Christen came as well. That included Celinet Morton of East Derry.
"We're just here to pay our respects. Poor baby," she said. "I'm sure she was a beautiful girl just starting to live her life."
- Trio escapes Claremont fire after smoke wakes resident - 0
- Man suffers life-threatening injuries in Little Cohas Brook crash - 0
- Tractor-trailer pulls down poles, wires, closing part of Route 28 in Epsom - 0
- Commission honors seven for contributions to state firefighter training - 0
- Lost hikers found safe in Gilsum - 1
- Woman thrown from horse, injured - 0
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- Derry Battalion Chief calls firefighter son a 'hero' for rescuing two boys from Hood Pond - 1
- Epsom trucker, 65, killed in I-93 crash in Salem - 0
Teen driver dies after being pulled from icy waters in LondonderryREADER COMMENTS: 6
- Police say hit-and-run driver was observed tossing beer cans from car - 0
- City championship on the line Thanksgiving Day - 0
- Your Turn, NH -- Mike Moffett: Republicans can win in 2016 with Kasich at the top of the ticket - 0
- On being American: A point for reflection - 0
- Charles Arlinghaus: 'Tis the season for budget games and gimmicks - 0
- Police say woman stole pocketbook at Hudson Market Basket - 0
- Police say former manager of Hudson McDonald's stole $10k from restaurant - 0
- Manchester school exec contract squeaks by - 0
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Police say Franklin man and woman facing charge of attempted prostitution of a minorREADER COMMENTS: 0
Pipes and plans: A chance to show up Mass.
Manchester school exec contract squeaks by
Your Turn, NH -- Mike Moffett: Republicans can win in 2016 with Kasich at the top of the ticket
On being American: A point for reflection


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November 20, 2014
A former Miss West Virginia traded in her evening gown and and tiara for a orange jumpsuit.
Vickie Myers was arrested this week for refusing to take a random breath test. She's a teacher at Parkersburg High School and has been arrested for drunk driving three times in the past year and a half.
Myers says she was taking cold medicine and was worried that it might mess up the test. Authorities, however, said the medicine would not skew the test results.
Wood County school superintendent Bill Niday says her employment status with the school system is being reviewed. Myers was released back into home confinement, pending a hearing set for next week.
She won Miss West Virginia pageant back in 1992.
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