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Project AMC--AMC Gremlin
Project AMC--The Introduction
Project AMC--AMC Gremlin
Project AMC--AMC Hornet and AMC Eagle
Project AMC--AMC Pacer
1976 AMC Gremlin--1997 Acura Integra GS-R
1976 AMC Gremlin X--1997 Acura Integra Type R
The following is an excerpt from a diary kept by Motoring Magazine Road Test Editor Tom Kelly, dated Jan. 5, 1976--the date on which the revitalized American Motors Corporation released its second-generation Gremlin to the press for evaluation:
5 a.m.
I flew in to Los Angeles last night to cover the press launch of the new AMC Gremlin, and of course my body clock woke me up way too early as it always does when I fly to the West Coast. I don't need to be at the Hilton until 9 a.m., so I may as well pass the time writing.
I have to admit I'm not particularly excited about today's launch. I'm tired of complaining about how smog equipment and baroque decoration are choking the spirit out of new cars, and these press launches are getting more and more painful. I guess the launch of the new Dodge Aspen/Plymouth Volare a few months ago was encouraging in a way--it's nice to see Detroit finally paying some attention to downsizing--but I had to work so hard to force a smile that my face was sore for weeks. It's tough to whip up too much excitement for yet another smog-crippled, workhorse sedan. I'm sure it'll be a fine car, and it might even revitalize Chrysler--but after the fun we had in the 1960s and with the interesting cars being released in Europe, I'll be damned if I can work up any excitement for another dull sedan with a low-compression V-8.
Normally, the only thing duller than the Aspen/Volare would be the release of a new economy car from staid old, withering-on-the-vine American Motors. My only glimmer of hope is that I may be able to learn something about the mystery surrounding AMC over the last few months. When I first heard the news that AMC had been sold, several plants had been shuttered, and the company was canceling production of its current lineup, we all figured the leaning tower was beginning its final collapse a good decade before anybody expected.
Dealerships have been screaming bloody murder for being left without inventory for so long, but at least factory workers are happy--they're being paid full wages to stay home. Nobody has been able to figure out why they haven't just been laid off, or who will be actually be building the new AMCs. I'll have to make a note to ask AMC's PR staff about that when I see them today. At the very least I might get a new evasive answer out of them.
The initial specification sheet that AMC PR mailed over looks mildly interesting but curiously short on detail. The new Gremlin will be available as either a two-door with a hatchback or as a four-door sedan, which is a minor surprise as the old Gremlin was available with two doors only.
Apparently the new Gremlin won't feature the old straight six or V-8 as the old one did; it will feature what is apparently a new 1.8-liter inline four. The pre-release sheet didn't specify power output or any additional detail, so I'd assume it's a conventional low-output pushrod affair in the AMC tradition, fed by either a one- or two-barrel carburetor. It's hard to generate enthusiasm about yet another car shedding horsepower, but at least AMC's small car will finally be the least bit fuel-efficient.
There is a big surprise, though, and that is that the new Gremlin will apparently feature a Issigonis-style transverse engine and front-wheel drive just like the revolutionary new Volkswagen Rabbit. This is clearly the direction in which economy cars are going in the future, but I wouldn't have expected AMC to beat all of the Big Three to the punch on this. We'll see how well it's done--I can't imagine AMC could put together something even remotely as slick as the Rabbit with their shoestring budget.
But as I said, I'd expect the new Gremlin to finally be a bit more efficient than the old one. Gas prices haven't really dropped that much in the 18 months since OPEC dropped their embargo.It's a shame, though--the old Gremlin was fun despite its many flaws. How long will the new Gremlin take to get from 0-60? 15 seconds? 20? It's all part of our brave new future, I guess.
Well, I've successfully burned an hour and may as well find a diner for some breakfast. I'll pick this back up later.
10 a.m.
It has been an hour since we met at the Hilton and I still don't know anything about the new Gremlin. It was the weirdest thing. We met new AMC PR chief David Colborne at the Hilton, but rather than usher us into a meeting room as I'd expected, he directed the press to a lineup of competitive subcompact cars and told us to drive them over to Riverside Raceway. I had already driven the Chevy Vega, Ford Pinto, and Toyota Corolla. I was hoping for another chance to drive the Volkswagen, but since it was taken I settled for a Datsun B210.
Colborne explained that this represented a chance to re-familiarize ourselves with the new Gremlin's competition, which would make sense if these cars weren't so likely to completely overshadow it. What I found even stranger was that Colborne rode to the track with new AMC CFO Anthony Cagle in a Ford Mustang II.
The Datsun B210 was just as I remember it from the last time I drove it--satisfactory but dull and wildly overstyled. The Japanese have no doubt made strides engineering their small cars, but for their own sake I hope they learn to start toning their designs down a bit.
Anyway, we just arrived at Riverside--but who in their right mind demonstrates an econo-miser at a race track?
10:30 a.m.
Well, we just caught our first glimpse of the new Gremlin X sitting out on the race track, and ... well, I'm not sure what to say. It looks nothing like any AMC or economy car I've ever seen. In fact, it looks more like something out of 2001: A Space Odyssey than a car.
In size it's slightly larger than a Pinto or Vega--in fact it looks almost exactly the same size as a Mustang II or a Chevy Monza. But the shape--the new Gremlin is radically smooth and aerodynamic like a jet fighter, an impression reinforced by a rear wing that reminds me of Niki Lauda's Formula 1 Ferrari. The door handles sit flush inside the doors, there's no grille, and I didn't see any rain gutters. In fact, there's no chrome or ornamentation of any kind aside from the round AMC badges on the nose and tail and the usual bright green Gremlin paint with a white character stripe.
The wheels are pushed all the way out to the corners and it makes the old Gremlin look as if it were teetering on stilts. It's also missing any semblance of big chrome bumpers--I'm assuming the new Gremlin has to meet government standards, so its bumpers must feature some version of the Enudra plastic that Pontiac used on its 1968 GTO and on its 1973 Grand Am.
Once you get past the oddity of the design, it's pretty exciting. Its lack of ornamentation, wide tires, quad headlights, and low, feral stance make it look like a bit like a Renault Gordini, a BMW 3.0CS, or a Ferrari Daytona. If I didn't know better, I'd swear it was a foreign car.
As I say, after the momentary shock I'm coming around to the looks, but many of my fellow journos are chuckling and joking that any new owner will have to wash rotten tomatoes off after every drive. I do have to wonder exactly how America will welcome a car without a chrome grille.
Colborne just announced that our first demonstration will be a race between the new Gremlin X and its "full range of competition" on the Riverside road course. Great--a race between four-cylinder small cars, it should be riveting.
It's only a little over one hour later, but I can safely say that in that time almost all of what I have written here turned out to be wrong. It would be a huge understatement to say that the race went nothing like I expected, beginning with the cars the Gremlin X raced against. As it turns out, the new Gremlin X raced not just against the Rabbit, the B210, the Vega, the Corolla, and the Pinto, but also--shockingly--against a Corvette, a 455-cubic-inch Trans Am, a 350 Camaro, a Ferrari 308, and even a Euro-spec Lamborghini Countach. We all hushed, wondering what exactly AMC had in store for us.
It was a two-lap race around Riverside, beginning with a drag race down the main straight. To our shock, the Gremlin X and the Countach accelerated down the straightaway almost in lock step, with the 308, Trans Am, Camaro and Corvette slightly behind and the economy cars slowly oozing off the line. The Gremlin X took a clear lead under braking into the first corner and just pulled away from there.
Ultimately the race just wasn't that close--the Lamborghini may have had a bit of top-end speed on the Gremlin, but the Gremlin carried its speed further into the corners, didn't lock its brakes, and came out of the corners more quickly. After two laps, the Lamborghini trailed the Gremlin X by about four seconds, the rest of the sports cars trailed a little behind, and the economy cars droned past the finish line nearly a minute later, completely forgotten.
We were all completely speechless. I don't envy the man who tells Enzo Ferrari that one of his cars was beaten around a road course by an AMC Gremlin.
Shortly afterwards, Colborne's staff began handing out the full specification sheet, and it was only a little less dramatic than the race. The Gremlin's little four-cylinder wasn't a pushrod affair like I had guessed--it was an all-aluminum, DOHC, 16-valve affair like the Cosworth Vega's, but with electronic fuel injection and half again as much horsepower. The Gremlin X put out 195 horsepower out of its 1.8-liter four (forget one horsepower per cubic inch, that's more than one horsepower per cc), and even the regular Gremlin made 170--exactly twice what was in the B210, 60 more horespower than the Cosworth Vega, and about what the V-8s in the American cars made.
As astonished as I was by the idea of a Gremlin with Formula 1 engine technology, I was even more astonished by the measured specifications. The normal Gremlin turned 0-60 in 7 seconds flat ... while returning nearly 30 MPG in real-world driving. That's a 0-60 time more than a second faster than the Ferrari's, with mileage just as good as the B210's. The Gremlin X did 0-60 in 6.2 seconds, just as quick as the Euro Countach.
The new Gremlin might have proportions somewhat like the Mustang II and the Monza, but it demolishes both cars in every conceivable way. In our last test, the Mustang II V-8 did 0-60 in just over 10 seconds and returned 12 MPG. The Monza was much slower and only marginally more efficient. The Gremlin, on the other hand, performs like a Countach but is as efficient as a B210. And according to AMC, the new Gremlin pollutes dramatically less than any other car.
The spec sheet held some other big surprises--apparently the Gremlin's braking system has computer circuitry that allows the brakes to brake as hard as possible, right on the verge of locking up. It also has airbags, which purportedly blow an explosive cushion in front of your face in a crash to cushion the impact. I'm not so sure I like the sound of that.
What I do like is that we'll be given a chance to drive the new Gremlins after lunch.
5 p.m.
It's not that I expected the new Gremlin to drive anything like the old one, but it's even more different than I had expected. The seats are firm, yet somehow more comfortable than the pillowy cushions in the Lincoln Mk. IV I tested last year.
Despite the space-age technology, the instrumentation is refreshingly conventional, with a big tachometer and a big speedometer. The dashboard is odd but pleasing, with a big sweep of soft plastic that feels like rubber. The most remarkable thing about the interior is the visibility--the driver is surrounded by glass and has a fantastic view of the road.
The engine feels fairly strong off the line, but it almost explodes with sound and fury once it crosses 3,000 RPM and screams like a banshee all the way up to its amazing 8000-RPM redline. I feel guilty revving it that high, but unlike most engines it sounds eager, not labored at that speed. Unlike most high-strung engines, the Gremlin's is tractable, quiet and relaxed around town.
That melodious engine is connected to the sweetest, shortest-shifting gearbox and clutch combination I have ever experienced, and the handling is incredibly direct. It sounds strange, but it feels like I'm on top of other cars whereas I'm in this car. All of its responses--brakes, gearshift, handling--are almost telepathic. More than anything, it feels completely unlike an economy car.
I'm looking forward to spending more time with the Gremlin, but it's hard to keep from thinking about the bigger picture. Why would anybody want to buy a Vega or a Corvette when you can have a car that combines the strong points of both? How in the world did poor little AMC, perennially a poor fourth in a three-horse race, put together so quickly such a harmonious car with so much advanced technology? And what does this mean for the rest of AMC's upcoming lineup?
Setting aside those questions, it's also nice to have some hope that we won't all be driving soulless pod cars a decade from now. If AMC can produce a car that pollutes less and consumes less fuel while providing more excitement than we had during the muscle car era, perhaps our automotive future doesn't look so bleak after all.
Okay, I've dropped the fake journalist bit. I know that with this very first choice I've already violated a few of my own rules--most notably, the rule that the replacement car has to be in the same class as the original AMC. Even the base Integra wasn't truly a subcompact economy car, and here I am passing off VTEC Integras as Gremlins.
The Integra gets grandfathered in, though, because it was the car that kicked off this whole weird, time-traveling fantasy. Back when I was driving a '94 Integra GS-R sedan, I found myself reading an old Car and Driver comparison test comparing the Mustang II and the Monza and marveling at how lifeless they were in comparison with modern cars. That in turn led to me inventing this whole ridiculous scenario and comprehensively overthinking it. My other choices will be much more contemporary and in line with the original car classes, but I couldn't turn my back on the Integra-as-Gremlin idea.
--Chris H.


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Chocolate Chip Cookies
Top Rated Biscuit Recipes
Submitted by: Dave
Serves: 27
Preparation time: 15 minutes or less
- Serves: 27
- Preparation time: 15 minutes or less
- A nice easy recipe for chocolate chip cookies.
125 g butter
½ cup sugar
1½ cups self-raising flour
1 egg
Chocolate chips
- Melt butter and add to sugar and sifted flour.
- Beat egg and add to mixture.
- Add chocolate chips (as many as required).
- Form mixture into small balls, roll in coconut and press with a fork onto a greased tray.
- Bake at 180°C until golden brown, approximately 15 minutes.
Absolutely delicious and crunchy
Reviewed by: Kinka814, May 2 2014 1:57PM (more reviews by Kinka814)
Reviewed by: onebrokegirl, Aug 23 2013 4:22AM (more reviews by onebrokegirl)
Crunchy and fragrant!
Reviewed by: wuminshi, Jul 25 2013 11:04PM (more reviews by wuminshi)
Easy and yum
Reviewed by: margth, Jul 14 2013 1:37PM (more reviews by margth)
Easy to follow
Reviewed by: bicki, May 11 2013 6:11PM (more reviews by bicki)

subset: commoncrawl


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Victims' pleas save abuser from prison (From Herald Series)
When It Happens Panel Get involved: send your photos, videos, news & views by texting 'OXFORD NEWS' to 80360 or email
Victims' pleas save abuser from prison
6:30am Friday 24th January 2014 in News
A MAN who admitted sexually abusing four children during the 1970s has been spared jail, after his victims asked a judge to show mercy.
Paul Laxton, formerly from Benson but now living in Reddington Road, Plymouth, was charged with six counts of indecent assault carried out over several years.
The 79-year-old repeatedly abused two of his victims while they were in their early teens and carried out one indecent assault on two other teenagers. Robert Lindford, defending, said before Laxton retired, he was a hard working civil servant who had served in both the Royal Navy and Royal Air Force.
He said: "He has pleaded guilty to what he did to those children. There has now been a realisation by this man of the damage that he did."
Mr Lindford added that he hoped the judge could take the wishes of Laxton's victims into account and suspend any prison sentence. Judge Ian Pringle told the defendant he would take the unusual step of following his barrister's request after receiving letters from the complainants in the case.
He said: "Sentences cannot be dictated by the victims of crime, because if we just followed their wishes we would not be doing justice.
"But after reading the heartfelt pleas I have decided not to send you to prison."
Laxton was given a two-year prison sentence, suspended for two years, with a requirement for him to be on the sex offenders register for 10 years.
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Vermont police chiefs say they support a statewide Taser policy, but not pulling stun guns from officers.
The House Committee on Government Operations is taking testimony on a bill creating a statewide policy on use and training for electronic control devices. It follows the death of a Thetford man last year. The medical examiner says he died from a trooper's Taser shot to the chest.
Brandon Police Chief Chris Brickell, who is president of the state police chief's association, says Taser requirements should not be equivalent to those for deadly force.
"To take away a tool that could actually reduce what kind of force we actually use against somebody would just be, I think, a horrible situation for us to face," Brickell said.
Burlington Police Chief Mike Schirling and Winooski Chief Steve McQueen also testified Wednesday. They did have a few issues with small portions of the bill, but added that a statewide policy would help standardize responses.
PO Box 4508
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News: Kid Cudi & Wale Clash, "N*ggas Letting That Liquid Cocaine Get To Them, Let's Go Then"
Friday, Sep 17, 2010 1:38PM
Rappers Kid Cudi and Wale have publicly spoken out against one another and are showing signs of their estranged relationship.
Speaking in an interview and referring to a Wale freestyle which referenced his infamous accidental punching of a fan, Cudi expressed his current feelings toward the emcee.
"It wasn't a shot, it's just a simple-a** rhyme by a simple-a** rapper. You can't let that sh*t faze you. That's one of those raps that just shows the world that you wack. Why would you even use that as a metaphor? Everybody think they Hov. N*ggas ain't got the magic like they think they do; there's only a couple of wizards in this game. I'm a wizard and I know it," Cudi said. "The last album, I let people dis me, throw out those jabs in their verses and have their little slick remarks. This time around, I'm not f*cking around. I have no time to think about other n*ggas. These other motherf*ckers like feeding off another n*gga's energy, so they mention their name. You hear me talk about n*ggas? ... N*ggas are just so thirsty it's ridiculous. I've been eating humble pie forever, and people still call me an a**hole. These people don't know my f*cking life--now I'm going to give them something to talk about." (Complex)
Following the published interview, Wale tweeted his reaction and referenced Cudi's recent arrest on liquid cocaine possession.
"n*ggas lettin that liquid cocaine get to them.....lets go then," he tweeted Friday (September 17).
"#shoutout to everybody tryn they hardest to go in on me, u can't say nuffn bout me #NT aint already said. I'm wack? Who tol u radio? Oh, ok" (Wale's Twitter)
On his new More About Noting mixtape, Wale subliminally mentions his fallen relationship with Cudi.
"Maybe it's on me or brother it's on you/ Or maybe it's they fault that we ain't holla since June/F*ck it we on the move/None of us tryna lose/I am outta this world and you are a 'Man on The Moon'." (Hip Hop Wired)
Last November, Wale talked about his past connections with Cudi and Drake.
"Why can't you make a song without a hook on it? Why can't you shout somebody out because you like them and not have it called d*ck riding?," Wale asked in an interview. 'Why can't people go out and buy more than one album and support one artist? Why does it have to be 'F*ck Cudi because I like Drake'? Or 'F*ck all the freshman. I know n*ggas that's better.' If you keep assassinating the artists, you're going to kill the motherf*cking game...The separation is natural. Now if we're talking about two dudes who are my personal friends like Drake and Kid Cudi, we talk on the phone and all that, we're talking about a guy who's emphasis is melody and music for a specific type of person. Me and Cudi probably wouldn't have hung out in high school. I watchsports all day and I like sports and he likes what he likes. Drake, same thing. I think the music shows that. Even fashion. Come on. Let's really pay attention to the fashion differences. But they'll always put us in the same category and it's not fair to either one of us." (Hip Hop Game)
Listen to Wale's "Number Won" below:


text: No more Smiles. Hines has been a thorn in the Ravens' sides for years now. Now Pitt has younger, better players at the position, which will lead to his demise one way or another. Looks like Ward will be confined to the annals of history after this season, and I'm sure all of us (especially Ed Reed and Terrell Suggs) will be ecstatic to hear the news!


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New director of HELIX VINN Excellence Centre
HELIX gets a new director as of March 2012. The new Director is named Mattias Elg and is Professor of Quality Engineering at the Department of Science and Technology. The change of director has long been planned and Per-Erik Ellström, former director, will continue as director of research at the Center. Mattias Elg has been deputy director since 2010 and participated in HELIX since its start in 2006.
Mattias has a long history at Linköping University and received his Master of Science degree in Industrial Economics at Linköping University in 1997. He became a lecturer in Quality Technology 2001 after writing his thesis on Quality Engineering in connection with CMTO - Centre for Studies of Humans, Technology and Organisation - with a thesis on leadership, and metrics. Mattias is currently running several research projects on assumptions and models to successfully drive quality and business development in both private and public organisations. Three themes that are central to Mattias research right now is service-based models and methods for involving customers in the development, organisation of strategic business development and metrics-based management and quality improvement. He also supervises graduate students, including Jostein Langstrand with dissertation March 16, 2012 with the thesis "Exploring organizational translation - A case study of changes toward lean production". Mattias publishes widely in international journals and is also involved in the education of engineers at Linköping University.
As a new director Mattias looks forward to an exciting and interesting task, especially HELIX Academy, which can be a very interesting development and education in HELIX. We hope to develop HELIX Academy to become a venue for networking, seminars, training, active varieties, experience and depth dialogue between the parties to the HELIX. The most important task for the manager is to create opportunities for HELIX to develop socially relevant research of high scientific quality, says Mattias. In order to be able to have impact, research must be of high quality and we must constantly strive to find new interesting questions, models and theoretical approaches to practically relevant problems.
If you have questions or ideas for the further development of the center, please get in touch with the new director Mattias Elg, phone +46 (0)13-281154, firstname.lastname@example.com
contact us at HELIX
013-28 44 01, firstname.lastname@example.com
Per-Erik Ellström, Co-Director
013-28 21 22, 0705-20 00 66, email@example.com
Malin Tillmar, Co-Director
013-28 15 88, email@example.com
Henrik Kock, Director of Graduate Studies
013-28 44 39, email@example.com
Madeleine Peukert, Administrator
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Linköpings universitet, HELIX, Hus Terra, 581 83 Linköping
Visiting address:
Campus Valla, Hus Terra, Olaus Magnus Väg 37. Map
HELIX doctoral student published.
Cathrine Reineholm, doctoral student at HELIX has together with colleagues published an article. The title is The importance of work conditions and health for voluntary job mobility: a two-year follow-up. Read the article in full by following this link: Articel in PDF.
Visiting researchers from Taiwan
During this summer two guest researchers from Taiwan is visiting HELIX. They are Professor Yau-De Wang from National Chiao Tung University, and ass. professor Han-Jen Niu from Tamkang University.
New Article by Henrik Kock and Per-Erik Ellström
Henrik Kock and Per-Erik Ellström have published a new article in English, titled "Formal and integrated strategies for competence development in SMEs". The article is published in the Journal of European Industrial Training, and is distributed in PDF with their permission.
New book - The SAGE Handbook of Workplace Learning
Per-Erik Ellström from HELIX, contributes with a chapter in the new book "The SAGE Handbook of Workplace Learning".
For more information click here.
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Last updated: 2012-09-10


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Police in Mount Pleasant responded to a call of a dog mauling on Labor Day.
The call went out Sept. 2 around 3 p.m. and involved an infant. Authorities said the child did sustain injuries, but is still hospitalized and in stable condition.
Investigators said the dog belonged to the family of the victim and has been secured and is under quarantine.
Police said they will continue to investigate the case and will release any pertinent information to the public as it becomes available.
Police did not state how old the child is or the breed of dog involved.
[Text "TV5" to 38102 to get breaking news alerts on your mobile phone]
Copyright 2013 WNEM (Meredith Corporation). All rights reserved.
Taco Bell is offering an unusual contest prize: a "lifetime" of free food at its restaurants.


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If I had a quarter for every time somebody in a Game Day Thread said Jerryd Bayless can't be an NBA point guard, or that we should trade him for an $8 Rose Garden Hefeweizen, I'd have like $30. Somehow it's become common knowledge that the last two months or so of sub-par play has punched Mssr. Bayless's ticket out of town. While Upper Left Corner did a great job canvassing his statistical strengths last month, this post is an attempt to argue from a slightly more qualitative perspective why we shouldn't be pinning the struggles of our substitutes solely on Bayless. Bayless has been put in a position to fail because he and the reserve wings are a poor match, and the units he plays with have a very small amount of perimeter shot creation. Because these factors won't exist if Bayless every becomes a starter (indeed, they shouldn't persist into next year on the bench unit), the case is still very much open as to whether he can "make it" as an NBA point guard.
I) Bayless's strengths and weaknesses are a poor match for our other bench wings
Bayless has a game which is predicated primarily on taking the ball out of the basket, dribbling down the court, putting his head down and getting to the basket. As ULC pointed out, he is great at getting to the foul line and he scores relatively efficiently as a result. On occasion, he will make a really decent drive and kick pass for an assist, or perfectly orchestrate the fast-break. However, his decision-making, court vision and command of the game are obviously not his greatest strengths. This observation garners support from the fact that his best performances (vs. Phoenix, at San Antonio) have come while playing alongside Miller or Blake. The detractors will say this "proves" he will never be a point guard. I disagree. He has gone from a situation that plays to all his strengths (playing as a primary creator with a pass first point guard) to a situation that plays to all his weaknesses.
The reason I write that he is in a situation that plays to all his weaknesses is that the current situation is more difficult than just "playing point guard." Bayless is playing point guard with wings who need an instinctive, pass-first point guard to help them get on track. Neither Webster nor Fernandez can create their own shot, and their offense is primarily predicated on someone else finding them for either open perimeter shots or cuts to the basket. To make matters worse, they are below average ballhandlers for their respective positions, so Bayless finds no help from either in running the point or making decisions. Although Fernandez occasionally makes spectacular alley-oop passes, and Martell can look like a world beater driving to the hoop, both struggle mightily with their handle when faced with any sort of pressure. This puts all the ballhandling duties on Bayless's shoulders, something he is not prepared for. The situation also harms Fernandez' and Webster's performances, as they don't have a consistent supply of good passes to get their offense going.
II) Our reserve lineups have very little perimeter shot creation
To make matters worse, Bayless is not only saddled with handling all the duties associated with handling the ball and initiating the offense, he is also the only perimeter bench player who can get his own shot. His baskets are assisted 38% of the time, while Rudy is at 75% and Martell 82% (Hoopdata). Basically, Bayless has to dribble the ball up the court, initiate the offensive progressions, and if everything breaks down, he's responsible for creating something at the shot clock buzzer.
The counterargument may be that any bench unit is going to have less shot creation than the starters because they just aren't as good. To check on this, I compared Bayless's floor time to that of two reserve rookies who have arguably had more success for contending teams: George Hill and Ty Lawson. Out of the Spurs top 20 units, when Hill is the point guard, either Ginobili or Jefferson is always in the game. Hill gets to play the vast majority of his time with Ginobili, one of the top 5 shooting guards in the league, and someone who is a perfect bailout option for a young point. In a similar vein, Lawson gets to play the vast majority of his point guard minutes alongside J.R. Smith, Carmelo Anthony or both. Anthony, like Ginobili, is a devastating scoring option who you can simply pass the ball to on the wing. Although Smith isn't as effective, he never shies from creating his own shot, which deflects some of Lawson's obligations.
III) Conclusion: conditions for Bayless can not (or should not) stay the same
Because Jerryd Bayless has been put in such a difficult situation, it is impossible to conclusively evaluate his potential as an NBA point guard. If Rudy Fernandez were the shooting guard of the future, we would know full well that Bayless can't be the point guard. However, an attempt to extrapolate from Bayless's performance as a backup point guard has to take into account the extremely poor fit between Webster, Fernandez and Bayless and the lack of offensive firepower from the wing in our reserve unit.
On a note unrelated to Bayless's ability to play point guard, the lack of perimeter shot creation on this team is a red flag going into next year, and an area I would like to see addressed. This is one reason I don't see how we can ship Bayless. Even if he is not the answer at point guard, he has shown an ability to to create his own shot off the bench that we are totally missing otherwise. This team needs more players who can attack the rim off the bench, not less. I would be comfortable with two possible solutions behind Andre next year: bringing in a "steady hand" Blake-style point guard to allow Bayless to play off the ball, or bringing in a bench scorer who can take turns attacking with Bayless. The second is probably favorable, because more weapons is typically better than less. However, it is likely to be more expensive, and possibly not feasible.


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Posted October 2012
The National Institutes of Health (NIH) has announced that 110 chimpanzees housed at the controversial New Iberia Research Center in Louisiana have been declared "permanently ineligible" for biomedical research. While this is wonderful news, AAVS and other animal advocates are concerned that only 10 of these chimpanzees are slated to be retired to Chimp Haven, a sanctuary that receives funding from the government and others such as AAVS. Initial reports said that the other 100 animals would be transferred to the Texas Biomedical Research Institute.
However, NIH has indicated that it may be reconsidering its decision, referring to practical barriers such as space limitations that prevent immediate full retirement at sanctuaries.
With the risk of changing leadership and budget priorities at NIH, the only guarantee for chimps is to pass the Great Ape Protection and Cost Savings Act (GAPCSA) that would retire ALL federally-owned chimps to sanctuary—not only these 110 animals but hundreds of others as well—and it would prohibit invasive experiments on ALL great apes (defined as chimpanzees, bonobos, gorillas, orangutans, and gibbons).
With your support and that of other concerned advocates, progress is being made and GAPCSA is moving forward! In July, the U.S. Senate Committee on Environment and Public Works overwhelmingly supported the bill, allowing it to be voted on by the full Senate. Additionally, Senator Susan Collins (R-ME), a co-sponsor of the bill, recently expressed hope that the Senate will pass GAPCSA during a 'lame-duck' session after the election.
The U.S. is the only country to still use chimpanzees in invasive research. However, many in the science community have challenged that practice. In December 2011, NIH announced that it was adopting new strict criteria, drastically limiting the use of chimpanzees in research. The decision came following the release of an Institute of Medicine (IOM) report entitled "Chimpanzees in Biomedical and Behavioral Research: Assessing the Necessity," which recommended the criteria for NIH. A working group has been appointed to assess all of the federally funded research projects using chimps, half of which will likely not meet the criteria and will need to be phased out. Meanwhile, no new research projects using chimpanzees are being considered until further notice.
Passing GAPCSA would actually save taxpayers money since, as the bill states, "maintaining great apes in laboratories costs the Federal Government more than caring for great apes in suitable sanctuaries that are specifically designed to provide adequate lifetime care for great apes." With the passage of this bill, it's been estimated that taxpayers could save $300 million over 10 years.
After much time and energy, positive momentum is gaining, and there is real hope for a good outcome. Now, more than ever, it is important that we keep up the pressure!
What You Can Do!
Please use the form below to contact your Senators and Representative and ask them to work for passage of the Great Ape Protection and Cost Savings Act. Once you enter your address, your letter will be directed to the correct elected officials.
If you want to look up your Senators or Representative, check here.
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By Andrea McCann
Washington Times-Herald
"I've got the music in me," as the song goes. Always have. It's a rare — and scary — occasion when I don't have a song running through my head.
I remember an episode of "Ally McBeal" in which it came up that Ally heard songs in her head and someone questioned it. Her surprised response was "Doesn't everybody?" Much as I hate to identify with the neurotic and anorexic Ally, it had never occurred to me, either, that some people might not have cerebral radio.
Every year I try to see someone in concert. Recently I saw Train, an Indiana State Fair concert held in Bankers Life Fieldhouse. I had great seats five rows up, a stone's throw (even for me!) from the stage. I like Train, but don't consider myself a "fan," so bear that in mind when I say it was one of the best shows I've seen in a while.
The band members were enthusiastic, seemed to enjoy themselves and interacted with the audience, which I found entertaining. Introduced with a loud, dramatic locomotive sound, the band started on time with the upbeat "50 Ways to Say Goodbye," about a guy who's dumped by his girlfriend and makes up outlandish excuses, such as being eaten by a lion and attacked by a shark, to explain why she's no longer around.
Frontman Patrick Monahan told the crowd, "It feels like home here in Indianapolis" prior to launching into "This'll Be My Year." He also dedicated a mashup, beginning with "They Call Me Free," to all the fans who stuck with Train through the years as they earned their props, bringing them from The Patio, a small venue in Broad Ripple, to Bankers Life Fieldhouse downtown.
During "If It's Love," Monahan grabbed phone cameras and took pictures of the crowd as he sang, "I'm not in it to win it, I'm in it for you. If it's love and we're two birds of a feather, then the rest is just whatever."
It was a video camera he commandeered during "Save Me San Francisco." Singing "I've been high, I've been low, I've been yes, I've been no — h@#& no — I've been rock and I've been disco. Won't you save me San Francisco?" the crowd chimed in to help out with "no — h@#& no" as Monahan panned the video camera. The wiry frontman, wearing skinny jeans and a "Rock Out With Your Cupcake Guy" T-shirt, encouraged audience participation in several songs.
He periodically autographed a T-shirt and threw it into the crowd. Five little girls from the crowd received T-shirts when they were brought onstage to perform the "oooooh" during "Mermaid" and do a mermaid dance
Three young ladies won the opportunity on Twitter to sing onstage with Monahan. "Margaret" was the only one who knew the words to "Bruises," Monahan's favorite song off the new "California 37" album. She had a heck of a voice, eliciting compliments from Monahan as they sang "Everybody loses, we all got bruises. These bruises make for better conversation."
The band played some of their chart toppers, such as "Meet Virginia," "Drops of Jupiter" and "Calling All Angels," as well as some of their newer hits like "Marry Me" and "Soul Sister." Screams from the crowd during "Marry Me" stopped Monahan, who asked if someone just got engaged; someone had.
As the concert drew to a close, Monahan presented a signed guitar to two young boys in Colts jerseys whom he pulled from the audience, telling them they're the future of Indy.
"I always leave Indy feeling like this is where the heart of the country is," Monahan said.
"Thank you for a good time. Thank you for always being true to who you are. Thank you for always making Indianapolis feel like home every time."
When I talked to some concert-goers, all said they were happy the show was in the air-conditioned fieldhouse instead of at the state fair grandstand this year.
Everyone got fair admission tickets with their concert tickets, and they were pleased they could use them any day of the fair instead of just the day of the concert.
There's still time to catch some good shows this summer. Check out Klipsch Music Center in Noblesville; The Lawn at White River State Park and The Murat Theatre, both in Indianapolis; and The Ford Center in Evansville online for concert and ticket information.
With the economic situation what it is these days, a concert is a great way to escape for a short time and "get the beat" without breaking the bank too badly.
Andrea plans to catch KISS and Motley Crüe today and possibly Seether in October. She can be reached at email@example.com.


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ATI 2x54W T5 High-Output Ballast. Programmed rapid start electronic ballast engineered specifically for use with two 54 watt T5 HO fluorescent bulbs. Designed to run bulbs at there recommend wattage. Will not overdrive the bulbs. Bare ballast only; no wiring or power-cord included. Compatible with ATI Powermodule and ATI SunPower.
Short Description2x54W T5 High-Output Ballast
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by Brett Larner
The 63rd running of the Kagawa Marugame International Half Marathon takes place this Sunday, Feb. 1. This year's race is its first in a new international format, with a small group of four invited overseas men and three women added to the usual strong domestic and Japan-residing African field.
The man to beat is course record holder Mekubo Mogusu (Yamanashi Gakuin Univ.), who broke the hour mark for the first time in winning the 2007 Marugame. Mogusu comes to the race this year fresh from breaking his own stage record on the Hakone Ekiden's 2nd stage and will be all but impossible to beat. Only three men in the field have a conceivable chance. One is Mogusu's university rival Daniel Gitau (Nihon Univ.), who has approached Mogusu's level on the track and will be looking for his first legitimate world-class half marathon time. Another is Asian Record holder Atsushi Sato (Team Chugoku Denryoku), whose best time of 1:00:25 is only 37 seconds behind Mogusu's. Sato suffered a complete meltdown at the Beijing Olympics marathon, where he finished last, and was unremarkable in this month's New Year Ekiden, so despite his potential he may not be in condition to challenge Mogusu. More likely to be a threat is wildcard Yuki Iwai (Team Asahi Kasei). Iwai only holds a half-marathon PB of 1:02:59 from his student days, but three weeks ago at the Asahi Ekiden he ran the 16.7 km 7th stage in 45:35, his average pace of just under 2:44/km faster than that of the 15 km world record. Japanese runners rarely translate strong ekiden performances into equivalent half or full marathons, but Iwai looks to have a realistic chance of challenging the national record and the hour mark.
The invited foreign field includes marathoners Young-Joon Ji (South Korea), Jon Brown (Canada/U.K.), Francis Kirwa (Finland/Kenya) and Andrew Letherby (Australia). Other notables in the domestic field include Tsuyoshi Ogata (Team Chugoku Denryoku), Arata Fujiwara (Team JR Higashi Nihon), Kenji Noguchi (Team Shikoku Denryoku), Yusuke Takabayashi (Komazawa Univ.), Yuki Yagi (Waseda Univ.), Ryuta Komano (Team JR Higashi Nihon), Martin Mukule (Team Toyota) and two-time Marugame winner Laban Kagika (Team JFE Steel).
The women's field does not possess the overall depth of the men's field, but nevertheless looks set for a strong duel. At the top of the list is Beijing Olympics marathon 5th place finisher Mara Yamauchi (U.K.), who was 2nd at the 2007 Sapporo International Half Marathon in a PB of 1:08:45, the fastest in the field. Yamauchi's strongest challenger will be 2008 Sapporo winner Yuri Kano, who set her PB of 1:08:57 while winning in Sapporo. Kano was extremely strong last year but has reportedly been suffering from Achilles problems which may hamper her challenge. Romanian Luminita Talpos will also be a strong contender, having finished 9th in last fall's World Half Marathon Championships in 1:09:01. Only three other women in the field have broken 70 minutes. Of these, Reiko Tosa and Yoshiko Fujinaga set their best marks nearly ten years ago and are unlikely to be factors in the front pack, while Naoko Takahashi retired last year and is running in the general division.
Along with Yamauchi and Talpos, 2005 Universiade half marathon champion Eun-Jung Lee rounds out the list of invited foreign elites. Noteworthy domestic runners include Miho Notagashira (Team Wacoal), Yukari Sahaku (Team Aruze), Mika Hikichi (Team Tenmaya) and half marathon debutantes Yuka Kakimi (Team Daiichi Seimei) and Evelyn Wamboi (Team Yutaka Giken).
A complete listing of the Marugame elite field is available here. An earlier article on Marugame can also be found here. The Kagawa Marugame International Half Marathon will be broadcast in a 55-minute edited highlights format on Fuji TV at 2:10 a.m. on Monday, Feb. 2. International viewers should be able to watch online for free through one of the sites listed here.
(c) 2009 Brett Larner
all rights reserved
Thursday, January 29, 2009
Kagawa Marugame International Half Marathon - Preview
Posted by Brett Larner at 1:11 PM
Labels: Arata Fujiwara, Atsushi Sato, Daniel Gitau, Evelyn Wamboi, Luminita Talpos, Mara Yamauchi, Marugame Half Marathon, Mekubo Mogusu, Miho Notagashira, Tsuyoshi Ogata, Yuki Iwai, Yuki Yagi, Yuri Kano
4 comments:
I thought Reiko Tosa retire. Is she trying to make the world championship? Is she trying to Win or will she not take the result seriously?
- January 31, 2009 at 6:24 AM
Reiko Tosa hadn't run a half marathon in years. Why would she run a half marathon all of a sudden?
- January 31, 2009 at 4:15 PM
- dennis said...
Yuri Kano uses lots of half marathon races to build up for marathons unlike Tosa. Kano ran 1:08:57. Kano has so much potential. She's much better than Tosa. She'll probably win this race.
- January 31, 2009 at 4:21 PM
- dennis said...
Kano is the next Mizuki Noguchi. She's brave and she's always run agressively. Noguchi is really annoying. She always out of action. Kano runs lots of races unlike noguchi.
- January 31, 2009 at 4:26 PM
Subscribe to: Post Comments (Atom)


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Sixty-two percent of all personal bankruptcies are "caused by medical problems."
On whether he wrote a provision that allowed AIG to dole out bonuses.
"Senator Chris Dodd, chairman of the Senate Banking Committee, placed an amendment in the 'stimulus' bill that allowed for banks bailed out with taxpayer money — including AIG — to hand out huge bonuses."
"The fact of the matter is that my colleague from New York, Senator Clinton, there are 50 percent of the American public that say they're not going to vote for her."
"We've got some 37-million of our fellow citizens who are living in poverty; about 12-million or 13-million are children."
"Dodd brought both parties together to pass the Family and Medical Leave Act."
"With the resources it takes to execute just over three months of the Iraq war, we could fully fund the expansion of health care for needy children that Bush vetoed."
"We're spending $1.6 billion for all of Latin America in terms of aid and assistance, a fraction of what we're spending in Iraq, the $500 billion we've spent there"
"John Kerry was at 4 percent in the polls in December of 2003...and he ended up becoming the nominee of the party."
"Barack Obama and Hillary Clinton have changed their positions (on the Iraq war withdrawal) to follow Chris Dodd."
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Welcome to one of the finest hotels in the north of England.
The BEST WESTERN PREMIER Queen Hotel Chester is situated in central Chester, close to Chester Railway Station and minutes walk from the Roman walls, Roman sites and museums and the wonderful shopping experience of this great historic city.
This Chester hotel has been transformed in recent years by the Feathers Group combing the wonderful architecture and tradition of this grand marque hotel with highly creative and contemporary design, guaranteeing all our clients a quite unique experience.
The hotel has enjoyed many celebrities and dignitaries through its doors over the years including Charles Dickens, Lilly Langtry and Cecil Rhodes. In the summer of 2008 the Best Western Premier Queen Hotel became the largest hotel in Chester with 218 bedrooms through the creation of the "Kings at the Queen", a superb conversion of an adjacent building into a further 87 super deluxe suites and an executive lounge, bar and restaurant which added to the already existing award winning top quality bedrooms, restaurant, bar, lounge conference and banqueting facilities within this central Chester hotel.
This really is a quite unique hotel location whether you are visiting Chester for business or pleasure. With quirky design, brand new state of the art facilities, the very best of four star service befitting of the Feathers Group flagship hotel. We welcome weddings, conferences, events and meetings.


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1. Start by standing with good posture. Your feet should be hip to shoulder width apart, and your arms should be at your sides.
2. Take a big step forward, keeping upper body as straight as possible (see photo).
3. Lunge until your front thigh is parallel to the ground and your back knee is close to the floor.
4. Both knees should be bent at approximately 90 degrees. Make sure your front knee doesn't go past your toes.
5. Keep your eyes looking straight ahead, and don't look down.
6. Return back to the standing position, alternate legs and repeat. Do 3 sets of 10-12 reps on each side.
7. As the exercise becomes easier, feel free to make it more challenging by adding light dumbbells.
Also see: Strengthening Workouts for Runners


text: In this article, Ken Rosenthal says that the Rockies are contemplating becoming sellers. He also mentions that even if they do not, they could move Hawpe, Spilborghs, and Mora. I was just putting this forward because I wanted to know you guys' opinions regarding possibly going after Spilborghs. He has experience in CF. Obviously it depends on the price, but do you think this makes any more sense than some of the other candidates?


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Mobile County and the Eastern Shore are seeing more legitimate home sales, meaning fewer short sales and foreclosures. But as far as a predicted second housing bubble, Mobile may be a little late to the party.
"Mobile was a little slower in coming into the times that were not as good, so we're going to be a little slower coming out of them," says Butch Blum, president elect of the Mobile Association of Realtors.
Home prices have been rising nationally for over a year now and with interest rates right above 4%, buyers are jumping off the fence to own their property. In Mobile, there are 2900 homes on the market and they'll stay on the market about six months-down approximately seven months a year ago. The same can be said for the Eastern Shore, where they have 800 properties on the market. But buyers are more educated nowadays and realtors on both sides of the bay say if your home is priced right, chances are it will sell faster and either at or even above asking price.
"I have one deal that we're working where we actually went close to $10,000 over the asking price. Under a $200,000 home," says Bo Nichols with Nichols Prudential.
Large cities across the nation have seen prices rise at least 12% which is causing many to say the area is transitioning from a buyer's market to a seller's market.
"And though numbers may differ on either side of the bay, one thing remains. They're both expecting a big boost once Airbus comes to town."
"Probably by the first quarter, second quarter of 2014, we're really going to see some improvements," says Blum.
Though the market is heating up, experts say we're still a long way from seeing this bubble burst.
Three-year joint drug investigation in Baldwin County ends with 24 people arrested and sentenced to federal prison
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Silent Film Festival's Trailers – The World First Instagram Film ExperiencePosted: April 11, 2013 Filed under: Canada, Digital, Promotion | Tags: Digital, Instagram, Promotion, scroll, Silent Movie, Toronto Silent Film Festival, trailer Leave a comment
The Toronto Silent Film Festival has taken to another new-media platform to promote its upcoming event. The festival has set up three Instagram accounts, which each contain "trailers" for silent movies. There's tsff_1, which showcases Murnau's classic Sunrise: A Song of Two Humans; tsff_2, featuring an excerpt from the 1925 feature Tumbleweeds; and tsff_3, taken from the Del Lord short Super-Hooper-Dyne Lizzies. To view each trailer, head to the relevant Instagram account on your smartphone and scroll rapidly though the images to create a flip book-like effect.
The idea for the novel advertising method came from Canadian advertising agency Cossette, which explained its thinking behind the campaign to Creative Review: "It feels appropriate to be using a technology like Instagram to promote the silent film technique," says co-chief creative officer Matt Litzinger, explaining that silent film was "in its day.. every bit as ground-breaking and innovative as digital platforms are today."
Agency: Cossette
Co-CCOs, Creative Directors: Matthew Litzinger, David Daga
Copywriter: Sebastian Lyman
Art Director: Pepe Bratanov
Year: 2013
Droga Give Me 5 (from Underground Creative School, Buenos Aires)Posted: February 26, 2013 Filed under: Argentina, Case History, Digital, Direct, Event | Tags: Argentina, David Droga, Diego Rubio, Digital, Droga Give Me 5, Droga5, Promotion, Underground Creative School Leave a comment
They are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario we needed to find somehow, a way to stand out. That´s how they came out with an idea: they had to work for the best creative in the world. If they could get his attention we would be able to get anyone's.
Advertising School: Underground Creative School, Buenos Aires, Argentina
Creative Director: Diego Rubio
Creatives: María Paula Castaño Cadena, Lucas Kraglievich, Sandra Lopez, Josefina Salgado, Laura Perez Millan, Camilo Rodríguez, Fede Green, Jorge Anastasiu, Sebastian Merino Luque, Jaime Vanegas Restrepo, Mario Anchorena Aitken, Jorge Garcia, Oscar Andrés Rincón, Maye Duarte, Nau Pintos, Manuel Torres Gere, Felipe Arenas, Angela Binimelis, Aye Piru, Andrea Saturno, Bruno Waldbaum, Nat Os, Leandro Baca, César Bené Guerrero
Photographer: Martín Levi
Air France/Music in the Sky – The Sky Has Something to SayPosted: November 21, 2012 Filed under: Case History, Digital, France, Promotion | Tags: Air rance, Alexandre Saad, application, BETC, Digital, douard olhagaray, Esteban Lebour, Eugene McGuinness, Florence Bellisson, France, Guillaume Rebbot, iphone, Melody's Echo Chamber, music in the sky, Promotion, rançois & the Atlas Mountains, Sebastien Partika, Villagers 1 Comment
Air France Music is known and renowned for its exclusive musical selections. As suitable for an airline company, they are now inviting music lovers to turn their heads towards the sky with the new iPhone application "Music in the Sky", designed by its agency BETC.
The principle is both poetic and fun: exclusive tunes are hidden in the clouds and all you have to do is catch them by lifting your iPhone, which automatically adds them to your playlist. Anyone with an iPhone can use the app, but travelling passengers will also have the privilege of discovering new tracks depending on where they are in the world: from Paris to Tokyo to Buenos Aires, the sky will hide its own music.
For the first time, thanks to the application, Air France Music fans will be able to listen to the "on air" selections played on board the planes also on terra firma. To celebrate the launch, unreleased tracks from François & the Atlas Mountains, Eugene McGuinness, Villagers, Melody's Echo Chamber and Tomorrow's World will be revealed. Finally, throughout the year, Air France Music will organise competitions in the app with the chance to win unreleased tracks, concert tickets or even plane tickets. The Air France Music application can be downloaded free in the Apple Store.
Advertising Agency: BETC
Creative Director: Florence Bellisson
Art Director: Sebastien Partika, Esteban Lebour, Alexandre Saad
Copywriter: Edouard olhagaray, Guillaume Rebbot
Web Designer: Bernard Quarante
Year: 2012
BETC Euro RSCG for Sci Fi Channel – Adopt Sci Fi (Integrated Campaign)Posted: October 26, 2012 Filed under: Agency, Ambient, Awards, Case History, Digital, Direct, France, Guerilla, Press/Outdoor, TV/Film | Tags: adopt sci fi, advertising, alien, Ambient, BETC Euro RSCG, Case History, Digital, France, orphanage, perdu, Promotion, Sci Fi Channel, toys, treasure hunt, TV/Film 1 Comment
In 2008 BETC Euro RSCG created this integrated campaign, which incorporated ambient, radio, press, film and on-line elements, to raise awareness of the Sci Fi Channel in France. The campaign was based around ten alien "children" toys that were placed in different locations acros eight French cities. Fans were then encouraged to search for them by following clues found on a website and in radio ads. Posters were also displayed around towns to advertise the website. The intention was to create an emotional link between the Brand and people who were not already fans of science fiction. Each alien found earned its rescuer a reward of 500 euros. When nine of the figures had been located it was revealed that the tenth had been placed in an orphanage, where it could be interacted with via a website and a page on Facebook.
The treasure hunt apect of the campaign appealed to fans of the Sci Fi Channel, while also attracting new viewers to the brand.
Advertising Agency: BETC Euro RSCG, Paris
Year: 2008
McDonald's Canada – Our Food. Your Questions.Posted: October 25, 2012 Filed under: Canada, Case History, Digital, Direct, Testimonial, TV/Film | Tags: Behind the scenes at a McDonald's photo shoot, Big Mac, Canada, Case History, conversation, Digital, Direct, fries, hamburger, Joel Yashinsky, John Betts, McDonald's, mcnugget, Our Food Your Questions, pure beef, trasparent, Tribal DDB 1 Comment
After fielding roughly 6,000 questions online about its food, McDonald's Canada is taking the conversation "offline" with a new advertising campaign.
In June, McDonald's Canada launched an interactive digital platform, "Our Food. Your Questions." in an effort to be more transparent with consumers about where its food comes from and how it's made. Consumers asked everything from calorie counts of certain menu items to why McDonald's burgers and fries don't rot when left out for a long period of time.
McDonald's has now launched an integrated advertising campaign to reach even more Canadians and invite them to join the conversation online.
"The initial success of the program is a real testament to the power of creating meaningful and open dialogue with customers," said Joel Yashinsky, chief marketing officer at McDonald's Canada. "This level of transparency has resonated with our guests and has created the type of conversation we want to have with them about our food. We're excited to see how far it can go."
The campaign from Tribal DDB Toronto includes television, digital and various outdoor media. Since its inception the company's response team has covered almost 6,000 questions at the site. Answers have been posted using text, photos and video.
"The program exceeded all our expectations and we learned from customer feedback that this is an important opportunity for us to continue and evolve the dialogue with our customers," said Joel Yashinsky, chief marketing officer at Toronto-based McDonald's Canada. "We wanted to broaden it so that the reach allowed all customers in Canada to be aware of the program and ask any questions they had about our food."
The TV spot shows questions from the website with behind-the-scenes shots from McDonald's operations, for example a burger getting prepped for a photo shoot after the question, "Why does your food look different in the advertising than what's in store?" Meanwhile, video projections on buildings in urban centres will feature select questions and answers–some still and some full-motion with answers that were done on video. "It will [give] a surprise to people in those areas to see the projection of these questions that are very provocative and raise the awareness of the program," said Yashinsky. Yashinsky said the platform "is going to run forever… We think this is a great two-way conversation for us to have with our customers that we don't want to end."
How McDonald's Canada Makes their World Famous Fries
Did you know that McDonald's World Famous Fries are made from whole potatoes harvested mainly from farms in New Brunswick, Alberta, and Manitoba? Watch and see exactly how our fries get made, from the farm to the fryer.
"What is in the sauce that is in the Big Mac?"
Christine H. from Oshawa asked, "What is in the sauce that is in the Big Mac?"
Where McDonald's Canada Gets Our Hamburger Patties From
You've probably heard that every McDonald's Canada hamburger patty is made with 100% pure Canadian beef. But what does that really mean? To find out, we visited Cargill's processing plant in northern Alberta to give you an all-access look at exactly what our hamburger patties are made from and how they get made.
"Why don't you guys grill the patties? Better than microwaves!"
"Why don't you guys grill the patties? Better than microwaves!" Jeffry B. from Oshawa asked. McDonald's Canada Manager of National Operations Drew Sadler answered.
Is 100% pure beef the name of a company?
"Is your beef actually 100% pure beef or is that just the name of the company?" That's what John R., from Toronto asked. Our answer: a corporate title search to see if the company actually exists.
Behind the scenes at a McDonald's photo shoot
Isabel M from Toronto asked "Why does your food look different in the advertising than what is in the store?"
The McNugget under the microscope
Sheri N. from Saskatoon asked, "Is the thing about the Chicken McNuggets true? They are made from a processed pink sludge of meat and bones ground up with chemicals?"
Real Egg Crackdown
"Does your Egg McMuffin use real eggs? They look to perfect" To answer this question our Crew Members were brought in to prove that McDonald's® Canada uses real freshly cracked Canada Grade A eggs so often, they've got skills.
"Why is the food at McDonald's so cheap?"
"Why is the food at mcdonalds so cheap?" Joanne S., from Toronto asked. McDonald's Canada President and CEO John Betts answered.
Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Louis-Philippe Tremblay
Copywriter:Ryan Lawrence
Art Director:Benson Ngo
Agency Producer: Melanie Lambertsen
Account Director: Miles Savage
Production Company: Family Style
Directors: John Weyman, Torey Kohara
Line Producer: Liz Dussault
Post-Production Company: School – Various
Editor: School – Various
Audio House: RNW
Talent: Real People (McDonald's Employees, suppliers)


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Proactive SEO Reputation Management in 6 Easy Steps
A negative mention by a noisy, unsatisfied customer or ex-employee bent on
vengeance, or a negative review in Yelp, Citysearch, Google Reviews, or any
other online review forum (or even message board) can destroy new business and
hurt existing business. A negative item appearing in Google, Yahoo or Bing under
a keyword commonly searched for by your potential customers might not just hurt
your business – it can put you out of business.
One of the hardest things to sell to any company is proactive SEO reputation
management. Talk to the bean counter, and they shoot it down because the
potential return on investment is not calculable. You'll never know what your
return is on a proactive reputation management program. ROI calculations would
require two identical crises, one with your proactive reputation management
program in place and one without. Then you could see the differences – maybe.
Talk to the marketing department and there are always more fun and sexy ways to
spend budgets rather than protecting your reputation. Risk managers? They are
probably the most likely group to endorse a proactive reputation plan, but most
underestimate the true risks. They would be much more apt to put thousands of
dollars into an insurance program that will never be used rather than spend
money fortifying the online reputation of the company.
So, most online reputation management work is done with several people's
proverbial hair on fire. After the crisis hits.
It's like the company, after receiving word that they are having a heart attack,
decides to order a salad instead of the double cheeseburger. That salad won't
fix your problem. Eating healthy may have solved your problem years ago, but now
it's just a salad. You need a bypass. Proactive reputation management is like
eating healthy. It may not prevent you from having a heart attack, but it is
going to make your chances for survival much greater. And like eating healthy, a
proactive reputation management program is a lot easier than it sounds.
I've broken proactive SEO reputation management down to six steps. Of course,
there is a lot more that can be done in a comprehensive program – but like
eating healthy, we all have to start somewhere. By following these six steps,
you can start working toward protecting your online reputation. And hopefully,
when you come to me during a crisis, we won't be pulling out defibrillator to
perform resuscitation.
The best part is, every one of these steps can be done for free. That's right –
free, gratis, no cost. The only thing you have to invest is your time.
- Set up monitoring: There is no excuse for failing to monitor your
brand, whether it is your company name, your executive's names, your own
name, all of the above – you get the picture. You need to know what people
are saying about your brand. You need to be following mentions of your key
people. If you don't know what's going on, you enter into any crisis wearing
a blindfold. Monitoring helps you identify potential influencers, find false
rumors and show potential viral hotspots.
There are literally hundreds of tools out there for monitoring – many with
features you simply don't need. To get started, set up a free
Google Alert. If that's not
enough, check out fellow PubCon speaker Andy Beal's
Trackur. There's a free version. If you
want to get really sophisticated, check out
this post from PubCon speaker Marty Weintraub about setting up a
reputation management dashboard for free.
- Audit your SERPs: The search engine results page (SERP), which is
simply the page that appears with results after a query has been entered
into a search engine, can provide you with the data you need to know before
a crisis hits. Just do a simple search on Google for your company name. Look
at what's out there – take notes. Find any potential damning material and
watch it closely … but what you really want to find is positive or neutral
content that might be lurking around page 3-4.
This content is golden, because we know that Google finds it at least
somewhat relevant for the keyword you target. In our audits, we try to find
a minimum of 20-30 pieces of Web real estate per keyword. This content
could, with the help of a few links, be pushed to the front page – perhaps
replacing negative content that appears after a crisis.
- Interface with Influencers: Once you have your monitoring in
place, you should start to see who is talking about your brand, your
industry, etc. If these people are Twitter users, you can use the free tools
at Klout to determine their overall
influence. If they aren't heavy Twitter users, look them up. See how others
are interacting with them. In fact, do this even if you can use Klout.
Then you need to become friends with them. Becoming friends with someone
doesn't mean spamming them, or superficially adding them to some automated
list. I'm talking true interactions. In my years of crisis communication,
probably the most important lesson I've learned is that it's hard for people
to be critical of you and your company if they consider you a friend. And
when a crisis happens, you need friends in order to help defend your
Third party verification of what you say has considerably more influence and
believability than anything you say about yourself. This is a founding
principal of public relations. Plus, from the SEO side, friends can give you
links. And we all like links, especially during a crisis. Ask your friends
to post links to the properties you've identified in step 2. You might be
surprised how little it takes to vault that Web real estate to the first
- Create Great Content – Over the years, how many times has the
overused phrase "content is king" been uttered by speakers in the hallowed
halls of PubCon? Based upon the Panda update, perhaps not enough. One of the
most under-rated proactive reputation management techniques is bolstering
your own online presence. This isn't done through fancy automated
syndication techniques or black-hat linking techniques. It's done by
creating useful content that gets naturally syndicated simply because it's
good content.
I don't care what kind of business you have, you can create compelling
content that appeals to your niche. Don't know what to write about? Go back
to Step 1. What are people talking about? One tool we use almost every day
is the Google Wonder Wheel. Find it by doing a search in Google and looking
to the left. Look for the bolded words "All Results," the second link below
that says "More search tools." Click that link. You should see a listing
called "Wonder wheel." The Wonder Wheel, by definition, is a visual
hub-and-spoke display of relevant search terms. Type in one of your main
terms and see what related searches there have been around it. Look for
questions your potential customers are asking, and then create answers to
those questions. Not only will this get you links to improve your SEO, but
it can also bolster your reputation as a thought leader and a source of
- Run a Fire Drill: I have a son in kindergarten. He has sensitive
ears. Therefore, he hates alarms. Therefore, he hates fire drills. Many of
us, in our businesses, also have sensitive ears. We don't want to look at
our own weaknesses, much less prepare for what might happen if those
weaknesses are exposed.
If everyone knows what to do when a crisis happens, you can avoid a lot of
confusion and wasted time. And, hopefully, get everyone out alive. Create a
simple crisis communication plan. If something negative appears in the
SERPs, what are you going to do? Will you reach out to your existing
customers in case they see the item in the search engine? Who will respond
to any media or blogger inquiries, if they come in? What are you going to
tell new business prospects?
I have always advocated getting all of your potentially affected
shareholders in the same room, at least once per year, to brainstorm worst
case scenarios. Once you've outlined the worst case scenario, assign
everyone a role in dealing with the crisis. That way, when the crisis comes
(even if it isn't exactly like the worst case scenario), everyone knows what
to do. I could write an entire column on how to set up your crisis
communication plan – but you don't need years of experience to set up a
simple, tactical crisis plan. A little bit of communication upfront can save
a lot of panic later.
- Be a part of the Conversation: If you aren't participating in the
dialogue that is shaping your industry, you probably aren't considered a
thought leader. Some have asked me, "What does being a thought leader have
to do with SEO?" It's all about the links. Perceived thought leaders get
links. Good. Links. People listen to what they have to say and link to what
they have to say.
Go back to step 2. If you've identified positive content, as a thought
leader, you can point others to that positive content. They link to it. It
starts to move up and rank for the keywords with which you are concerned.
Then you push out a negative result
In a future column I might talk about Google Suggest and how that is
affecting businesses and individuals exponentially – but for now, let's just
take in the fact that Google Suggest is based upon search volume. If you are
a thought leader, you can drive search volume and links. You become a
thought leader by participating and contributing to online conversations in
your area of expertise. If you are a thought leader, you have a lot less
ground to cover if a crisis hits.
So there you have it. Follow these six steps and you'll be ahead of 90% of
the companies out there. Preparation is the key. When a crisis hits a blank
slate, the crisis always wins. These steps let you at least put something on
your slate. Of course, if you want to really bolster your online reputation,
contact an experienced reputation management consultant. We've got several of
those here at WrightIMC.
With more than fifteen years of hands-on and strategic experience in
interactive marketing and a background in traditional and interactive public
relations and journalism, Tony Wright, CEO and Founder of WrightIMC (www.wrightimc.com)
has spent his career helping businesses of all sizes be profitable on the Web.
Wright is a search marketing expert and also has extensive experience in online
crisis communication and brand reputation strategy, including corporate blogging
and corporate monitoring, most notably directing the online corporate reputation
management strategy for American Airlines immediately following the events of
September 11, 2001. Wright served as president of the Dallas/Ft. Worth Search
Marketing Association and is a sought after speaker at industry events. His blog
is www.shavingoccam.com. Read Tony Wright's PubCon biography.


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President Barack Obama has canceled several fundraising events for his 2012 reelection campaign to deal with the US government debt crisis stalemate, officials said Monday. Obama, who raised some $86 million in the second quarter for his reelection effort, has scrapped events in California and in Seattle, Washington, according to…
Read More
MIAMI (AFP) – President Barack Obama heads to Puerto Rico on Tuesday, with votes on his mind, despite the fact that the Caribbean island's 3.8 million US citizens cannot cast ballots in general elections. Obama's trip, the first official visit by a sitting US president since John F. Kennedy's fondly…
By Katie Halper
By TBogg
By Amanda Marcotte
Raw Story is a progressive news site that focuses on stories often ignored in the mainstream media. While giving coverage to the big stories of the day, we also bring our readers' attention to policy, politics, legal and human rights stories that get ignored in an infotainment culture driven solely by pageviews.
Founded in 2004, Raw Story reaches 9 million unique readers per month and serves more than 30 million pageviews.
Copyright © 2004-2013 Raw Story Media, Inc. All rights reserved.


text:
8 New Uses for a Tennis Ball
Clever ways to repurpose an everyday item.
John Lawton
1. Bulb RemoverUse half of a ball (see instructions on how to cut it at bottom) to remove a warm lightbulb from its socket.
2. Comforter FlufferSpeed up the drying time of bulky bedding by tossing a couple of tennis balls in the load.
3. Arm WeightsCut small slits into two balls. Fill with pennies or sand, then seal with tape or superglue. Take the weights on your next power walk.
4. Spa ToolRoll sore feet over tennis balls for a soothing massage.
5. Jar OpenerConquer lids by using the rubber lining of a cut ball to aid your grip.
6. Makeshift SafeCut a slit in a tennis ball, then place valuables (jewelry, cash, etc.) inside. Just keep it far away from Fido.
7. Reader Tip: Floor GuardsCut an X into four balls and slip the feet of an ironing board inside.
Ruth Amundson, Westby, Wisconsin
8. Reader Tip: PainkillerLie down. Place a tied sock containing two balls under the spot where your head and neck meet. Tuck your chin and gently nod your head up and down.
Meg Junker, Dayton, Ohio
How to Safely Cut a Tennis Ball
- Draw a line around the diameter or the place you want to cut.
- For extra stability, secure the tennis ball in a clamp.
- Wearing sturdy work gloves, pierce the ball with an X-Acto knife or a box cutter, then slide with steady pressure. (Dead balls give a bit more and are easier to cut.)
Read More About:New Uses For Old Things


text:
In 2007, Apple rocked the tech world with the announcement of the iPhone, featuring a single button on a 3.5-in. glass screen and an interface designed to be manipulated with fingers using touches and gestures. The iPhone, like the iPod before it, had access to all of the content in the iTunes/App Store as well as many specialized accessories. In 2010, Apple followed with the iPad, which has become a conduit for users who want to access a wide and still-developing media universe.
Google started in 1996 as a collaboration between two Stanford computer science grad students: Larry Page and Sergey Brin. The service was known as BackRub during its infancy; in 1997, the duo officially adopted the Google moniker.
During its first decade, Google made massive headway in the field of Internet search, an area that had remained relatively stagnant until its arrival. It wasn't until 10 years into its existence that the company really seemed ready to break out of the box.
Google's first steps into the media world happened in the fall of 2006, when Google announced it was acquiring a consumer video startup called YouTube. Then-CEO Eric Schmidt described the merger as a way for Google to provide "a compelling media entertainment service" for users, publishers and advertisers alike.
YouTube paved the way for a rapid expansion of Google's entertainment empire. The company announced its plans for the Android mobile operating system in 2007, with the first consumer handset -- the T-Mobile G1 -- launching a year later alongside the first incarnation of the Android Market.
And things didn't stop there: Google unveiled a Web-centric operating system called Chrome OS in 2009, a television platform called Google TV in 2010 and services for online movie and music streaming in 2011. With each move, the simple search box moved further into the background of Google's persona, although search itself remained at the core of the company's business.
"The search business isn't just about search -- it's about attention," says James McQuivey, a principal analyst with Forrester Research. "Google's newer ventures represent an expansion of the ways the company can get that."
In tech years, Microsoft is an ancient company, founded in 1975 -- nearly 40 years ago -- by Bill Gates and Paul Allen. Back then, the furthest thing on the founders' minds was anything related to entertainment -- they were focused on products such as a BASIC interpreter, and then (with a contract in late 1980 with IBM) on operating systems like PC-DOS. The earliest PCs that ran DOS were far from gaming machines; many games required that users install add-on boards such as those made by a company called Hercules.


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Clarence Andrews
Worker caught collecting unemployment must repay nearly $38K
CROWN POINT | A Gary man must repay $38,000 in the region's latest case of unemployment benefits theft.
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JACKSON, MS (WLBT) - Eyewitnesses say the officer, who was driving a white Firebird, was trying to stop a man in a vehicle stolen from Ameritax.
As the officer was crossed the bridge, he lost control of his car and slammed into a concrete bridge support. JPD says the unidentified officer was partially thrown from the vehicle. He was hospitalized with unknown injuries.
Another vehicle swerved to avoid the wreck and ended up in a nearby creek. Officers are still searching for the stolen vehicle.
©2011 WLBT. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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Home > Post > Post 3 > Post 3 News Release > 2013 News Releases > News Release
Two Killed in a Collision on KY 100 in Allen County
Date of News Release: 09/11/2013
(Bowling Green, KY) -- On Wednesday, September 11, 2013 at 7:00 A.M., Kentucky State Police Trooper First Class Tomie Walters responded to a two vehicle head on collision around the 3000 block of KY 100 in Allen County.
According to Trooper Walters, Sara E. Fitzpatrick (17) of Scottsville was traveling west on KY 100 operating her 2010 Ford Escape when she crossed the centerline into the path of James G. Williams (74) of Scottsville KY whom was operating a 1997 Ford F-150 striking the vehicle head on.
James Willams was pronounced dead on the scene by the Allen County Coroner's Office. Sara Fitzpatrick was transported to the Medical Center in Scottsville and later transported to the Medical Center in Bowling Green where she succumbed to her injuries. Mr Willams and Miss Fitzpatrick were both wearing their seatbelt at the time of the collision.
The investigation is still ongoing and is being led by Trooper First Class Tomie Walters. He was assisted on scene by the Allen County Sheriff's Office, Allen County EMS, Scottsville Fire Department and the Allen County Coroner's Office.
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SPOKANE, Wash. - A pursuit through downtown Spokane Saturday night ended in a crash after the fleeing suspect ran through a red light at 2nd and Jefferson.
Police say they were pursuing 29-year-old Noah Grant for a felony DOC warrant when he ran a red light at Jefferson and hit another vehicle. Grant fled from the scene but was quickly caught in a nearby alley. He was arrested and is in the Spokane County Jail for his warrants.
The other driver in the collision suffered minor injuries.


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Recipe of the Day
Rebecca's Rockin' Vodka Lemonade
Enjoy your summer with a raspberry lemonade-vodka refresher in pink.
Rebecca and Dana
Similar Recipes | More Daily Recipes
Beat back the heat with ice-cold homemade strawberry sodas and lemonade!
Memorial Day Drink Collections4
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Refreshing Cucumber Lemonade
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Margaritas to Die For
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