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Make Back to School Shopping a Breeze – Even with 60,000 Products
This is first in a series of guest blogs where online retailers offer insight into their e-commerce success.
At Chalkfly, providing everything our customers need while making it easy for them to find those products is a fine line we walk. As an office and school supply e-commerce retailer, we sell nearly 60,000 products that range from kitchen goods to office chairs to scratch and sniff stickers (which are still as awesome as they were when you were in third grade).
Given our broad selection of products and the looming presence of some pretty hefty competitors, we knew that great site search would provide us with a critical edge. After implementing SLI Systems, conversion rates increased 30% and average order value increased by 33% for customers who searched our site.
For other retailers looking to simplify the search process for customers – during back to school season and beyond – I'd like to share a few things we've learned.
Shorten the Search
Since our robust site inventory is organized into dozens of categories, the parents, teachers and students shopping with us can end up in many corners of our site. To streamline our customer experience, we've used historical data and worked with local Parent Teacher Organizations to learn which supplies are most important for which grades. Using this information, we created curated categories and Back to School Kits, organized by grade, that provide refined options for shoppers. These curated kits not only make shopping easier, they also increase our average order value by marketing other, in-demand back to school products to users.
Sweeten the Results
We've paired many of our search results, especially within back to school categories, with custom search banners that drive customers to some of our best-selling products. These banners make shopping simpler for customers by placing some of our most popular products right at their fingertips. The SLI functionality that allows us to easily create these banners is a major plus for us because it simplifies search for customers and allows us to put selected products front and center.
When searching for "pencils" customers are presented with an attractive banner that brings them right to one of our best-selling products.
Search is a Gold Mine
At Chalkfly, we use SLI and Google Analytics to monitor the search terms our customers use. This data is chocked full of actionable insight for any e-commerce store. You should always test the top search terms on your site and ask: "Are these the best, most relevant results?" If not, tune those results to increase conversion rates. We analyze the top 50 terms on a weekly basis, and SLI's reports help us answer several questions:
- What are the popular seasonal products? (e.g. an uptick in searches for "supplies kit" means its time to feature our back to school kits throughout the site)
- What are our highest converting search terms?
- Are customers searching for information that can be answered through our blog? (e.g. queries that start with, "how to…")
As your customers buy the supplies to start the new school year out right, optimize your search and curated products to ensure they continue shopping in their pj's instead of "searching" through the aisles at a store.
Lissa Cupp is the CMO of Chalkfly, a Detroit-based e-commerce company that sells offices and school supplies and gives 5% of every purchase to a teacher of your choice. Read today's press release about Chalkfly here.
From Blog to Buy: Content That Converts
It's no secret here at SLI that we are arming online retailers with the e-commerce tools they need in the battle against Amazon – and creative content is proving to be a valuable weapon of choice. Many savvy e-commerce retailers use content (videos, blogs, social posts, etc.) to draw shoppers and turn browsers into buyers.
Target is a great example. Target's e-commerce site now allows shoppers to buy items directly from its blog, A Bullseye View. All a shopper has to do is click a red box ("shop this look") that hovers over the image of the desired product. Instantly, a box pops up with the item ready to be added to the consumer's shopping cart.
Target's new catchphrase? "Buy the products you want from the content you love."
Creative content is driving sales in a way that it never has before. Converting shoppers into buyers directly on a compelling blog post is what all retailers strive for with their content. While a blog is a pretty traditional form of content, here are two great examples of SLI customers using non-traditional forms of content to ease the shoppers' path-to-purchase:
1. King Arthur Flour Shares Recipes
Retailer of specialty flours and baking tools King Arthur Flour combines aspects of its community and knowledge base into its site, providing a wealth of searchable recipes, videos and blogs from expert bakers. Visitors can find enticing recipes with high ratings, see that they have been Pinned to Pinterest 1,000+ times, or read reviews from other users who have made those dishes themselves. Since customers can click a link in the recipe to buy ingredients they need from King Arthur Flour, it's a seamless path-to-purchase for those eager to try the recipe.
Since working with SLI Systems to integrate this recipe content into its e-commerce search (versus its previous use of Endeca), King Arthur Flour has seen its conversion rate jump from 3.7% to nearly 6%.
If you're an online retailer that sells any kind of food or kitchen product, you'll want to offer recipes to showcase your expertise and the value of your products. When you create links from your recipes to the products or ingredients needed to complete the recipes, you'll see the increase in sales.
Online flower delivery retailer FTD uses infographics to drive visitors to its site and help generate sales. When the brand created an infographic using interesting stats about Mother's Day, it was a nice visual article showing that 76% of moms polled would choose flowers as their gift. It was a popular infographic to share on Facebook, Twitter and Pinterest as millions of sons and daughters considered what to give their moms for Mother's Day. The infographic not only provided the insight and incentive for buying flowers for mom, but it also linked straight to the FTD site, offering easy access to purchase that Mother's Day bouquet.
Infographics combine visual appeal with condensed information, making them perfect for grabbing people's attention and giving them content quickly. They are also nice for the skimmers out there – those of us who are short on time or attention span. Finally, infographics are easy to share. Whether on social media or blogs, infographics are just the kind of content thought leaders love to re-post.
To learn more about how e-commerce sites can increase conversions by creating remarkable content, watch a recorded webinar on this subject or download our free e-book, Use Creative Content to Turn Online Shoppers into Buyers.
At eTail East, Plan for a Profitable Holiday and Beyond
As eTail East begins today in Philadelphia, we want to point out some of the highlights we're looking forward to at this year's show.
Monday Roundtable:
Use Creative and Social Content to Convince Shoppers to Buy
Moderator: Jason Miller, Product Evangelist, SLI Systems
Grand Ballroom C, D – Table 6
August 11, 10:05-11:05 AND 3:10-4:10
At this eTail East Roundtable, SLI Product Evangelist Jason Miller will share examples of leading retailers that increase site conversions by using rich content like videos, blogs, social posts and how-to articles – all integrated into their site search and navigation. He'll discuss why compelling content helps entice and convince shoppers to convert. Learn and discuss best practices that leading retailers use to create a site experience that turns shoppers into buyers. If you can't make this session, listen to our on-demand webinar, "Use Creative Content to Turn Shoppers into Buyers."
Monday Dinner with SLI Systems:
Del Frisco's Steakhouse, private Vault Room
August 11, 2014, 7:30 p.m.
For retailers only, by invitation
RVSPs accepted until 2 p.m. EST today
To kick off the first night of eTail East in style, SLI Systems is hosting an unforgettable dining experience at Del Frisco's Steakhouse. We'll have the privilege of dining in the private Vault Room of Del Frisco's, located inside what once was the First Philadelphia Bank. If you are a retailer and have not yet reserved a place at the table, you may RSVP here until 2 p.m. today.
Wednesday Main Session:
Easy Upgrades to Optimize Holiday Profits
Presenters: Victor Castro, Director of E-commerce, Zachys Wine & Liquor and Tim Callan, CMO, SLI Systems
Grand Ballroom E, F
August 13, 12:50 p.m.
With no time to spare before the 2013 holiday shopping rush, Zachys Wine & Liquor's Director of E-commerce Victor Castro implemented e-commerce acceleration solutions to the Zachys site and saw an incredible 130% increase in site revenue by the end of the season. In this main-stage presentation, hear from Victor about the solutions he used and how you can optimize your own e-commerce site before Holiday 2014.
Enjoy eTail East!
Appliances Online and SurfStitch Win Online Retail Industry Awards
Aussie retailers Appliances Online and SurfStitch have been picked as equal winners for 'Best Pureplay Online Retailer' at the Online Retail Industry Awards (ORIA).
The annual awards, which recognize the pinnacle of excellence in digital retailing, handed out the top accolade to the joint winners. Both online retailers use SLI Systems' Learning Search solution that 'learns' from past site search activity. It does this by tracking visitors' search behavior, and then uses that data to deliver the most relevant results. The technology also brings clients' non-product information (such as user ratings, reviews, social content, blogs and videos) into search to deliver an impressive user experience that compels shoppers to buy.
"It's a great achievement to win the top award at the ORIAs," said CEO John Winning for Appliances Online. Since implementing SLI Learning Search, Appliances Online noticed that people who use site search spend twice as much time on site as visitors who don't use site search. The appliances retailer also witnessed a 20% increase in site revenue.
As well as using SLI Learning Search, SurfStitch also uses SLI Site Champion, which builds upon SLI Learning Search technology to deliver high-quality organic search traffic to sites. It learns from site visitors and dynamically creates SEO-optimized landing pages that are indexed by Google and other Internet search engines, extending the site's SEO footprint and making more content findable.
Since inception in 2008, SurfStitch has recognized that investing in its e-commerce platform, customer service and engagement is key to offering customers an optimal online shopping experience. Learning Search and Site Champion have eliminated dead-ends for SurfStitch's customers, as site visitors no longer find themselves lost or stuck looking at products they don't want. In addition to experiencing a 90% reduction on 'no results' pages, average sales are up 15% for SurfStitch and site visitors spend 25% more time browsing. Appliance Online has seen a 20% increase in revenue.
"SLI is committed to offering the world's leading e-commerce acceleration solutions such as Learning Search and Site Champion. I congratulate our customers Appliances Online and SurfStitch on their achievement in winning this award," said Shaun Ryan, CEO, SLI Systems. "We are excited to see these two important customers increase customer conversions through the use of our solutions, and to have them recognized for their successes."
E-Commerce Sites Fend Off FireFly with Social, Search & Video
Think again, Amazon. The Fire Phone's new FireFly feature – an alleged "showrooming on steroids" – may be one more way you drive more shoppers to your site, but it can't beat the hundreds of thousands of e-commerce sites in the U.S. that are driving visitors to their own websites with incredibly creative content. In fact, more than 40% of marketers report that inbound marketing, such as blogs and social media, demonstrates a positive return on investment for their company.
Using compelling content, smart online retailers like Kidrobot, ReNew Life and Artbeads give customers unique and memorable shopping experiences that create powerful brand loyalty and convince customers to buy. Here's a peek into how they do it:
1. Kidrobot Goes Social
Designer art toy retailer Kidrobot regularly sees its Instagram posts receive 1,000+ Likes, and many of its YouTube videos have received 10,000+ views. So Kidrobot brought its videos, Instagram photos, Twitter feeds and Facebook content into easy view on the search results pages of its site. Now when shoppers search Kidrobot for a product, they'll also see Tweets, Instagram posts and other social content related to the product searched.
Social content can certainly motivate shoppers to buy. When Kidrobot integrated its social media content into its search result pages, online orders increased 13%.
When going social, the most important consideration is to leverage it in a way that aligns with the way your customers use it. If you have more fans on Pinterest than Twitter, cater to those users with high-quality photos perfect for pinning.
2. ReNew Life Uses Standout Site Search
One of the latest best practices for site search is an advanced autocomplete function that can suggest search terms, categories and specific products – as soon as shoppers type in the first couple letters of their searches. This type of autocomplete is especially powerful for retailers with products that don't lend themselves to very specific searches, such as health and wellness retailers that often have users searching for conditions rather than specific products. ReNew Life is a great example. A search for "cleanse" offers up product suggestions for a variety of types of cleanses, along with other popular search terms.
Optimized site search has allowed ReNew Life to grow sales in a big way. The conversion rate for ReNew Life customers who use site search is nearly 10%, more than 4x higher than non-search users.
Implementing content-rich site search is a great way to improve conversions on your e-commerce site. A standout site search can go above and beyond customers' expectations, building loyalty and driving sales.
3. Artbeads Offers How-To Articles and Videos
Retailer StacksandStacks.com found that a customer who viewed a product video was up to 144% more likely to buy the product. Online shop for beads and jewelry supplies Artbeads.com truly exemplifies the power of how-to videos by showing shoppers exactly how to create stylish jewelry looks with their products. In addition to more than 125 videos on its YouTube channel, Artbeads also incorporates these how-to's into its e-commerce site, displaying links to the exact products viewers need to purchase to make the pieces shown in the videos.
With rich content integrated into its site search, Artbeads' conversions from search increased 30% (over a 4-week promo period), while overall site conversions rose 8.6%.
Offering how-to articles, particularly in the form of nicely edited videos, displays your brand's expert knowledge to users. When shoppers see that your company is an authority in the field, they will return to your site as a reliable resource again and again.
To learn more about how e-commerce sites can increase conversions by creating remarkable content, watch a recorded webinar on this subject or download our free e-book, Use Creative Content to Turn Online Shoppers into Buyers.
Why You Don't Need to Brush Your Hair When You Buy Cosmetics
Are you addicted to cosmetics? Hoarding makeup is not uncommon. If you own multiples of eye shadows, lipsticks, blushes and brushes (as I do…), then you're not alone. Indeed, it's globally pandemic: according to research by Feel Unique, there are millions of women on the planet who hoard cosmetics. The same research also found women spend more than US$170,000 on makeup in their lifetime — and would rather ditch their man than go without cosmetics. Really! (Can't say I share that sentiment!)
Pore-refining, firming, lifting, tightening, toning, brightening, whitening, collagen, retinol, vitamin A, vitamin C, aloe vera, lactic acid, glycolic acid, grapefruit seed extract… sound familiar? Of course, all of these processes and ingredients promise women the one thing we're so desperate to hold on to … eternal youth.
Traditionally, women have bought beauty products offline, visiting their aesthetician at a department store cosmetics counter, pharmacy or specialised cosmetics boutique. Some still do, to get the informed opinion of someone they possibly know and certainly trust.
But that's changed. Nowadays, consumers can access this information from the comfort of their own home (where, they're probably wearing a snail slime mask — yes it really exists, I've tried it). They can even browse for cosmetics on the go via their tablet or mobile device.
With online beauty e-tailers such as Sephora, e.l.f. Cosmetics, Adore Beauty and Strawberrynet, women can feed their insatiable beauty-beast desire in a matter of minutes. Online beauty retailers are not only price competitive and stock the latest and most coveted beauty products — they also provide a wealth of information in the form of blogs and forums. So instead of talking to one person, who no doubt has some degree of vested interest in the sale (which may, or may not change their view of a product's suitability), women can get the honest feedback from as many people as reviews they want to read. And often it's those comments that shape purchasing decisions.
Buying online is also fast.
Beauty e-tailer e.l.f. Cosmetics (which stands for "eyes lips face"), has an intuitive search solution that instantly connects users with the products they're looking for; in fact, the search "learns" from past site search behaviour by tracking visitors' aggregate search queries and clickthroughs. What does this mean? That digital shoppers are being presented with the most popular and relevant search results. (So no plugging in "eye shadow" to annoyingly receive results for "mascara".)
Don't know exactly what you're looking for? No need for a breakout. In addition to the user product reviews and popular and relevant searches, online beauty retailers make the shopping process even more stress-free by offering best-sellers, how-to's, celebrity-inspired looks and video makeup tutorials… as well as a list of all the products required to achieve those looks. Did a new blush colour catch your eye in a magazine, but you can't recall the product's name? Not a problem. Sticking with our savvy beauty e-tailer e.l.f. Cosmetics (and yes, I do own quite a few of their products!) allows you to search for the product type, e.g. "blush," to reveal "as seen in," which displays cosmetics and skincare that has received press mentions.
I also like e.l.f. Cosmetics' intuitive product-recommendations engine; this optimises suggested products based on recommendation logic and data learned from past customer behaviour. For example, when a visitor lands on a product details page for a lipstick, they'll be presented with other products typically bought with that lipstick, such as a lip exfoliator.
Australian-based cosmetics e-tailer Adore Beauty allows visitors to navigate its site by skin type, catering for dry, oily, problem or blemish-prone skin. Shoppers can also search for products by ratings and reviews; this will be important if they only want to consider top-rated products to buy.
Onsite videos demonstrating how to use products also help to humanise the whole digital experience. While it's not the same as asking the assistant at the counter for tricks in using shaded tones to make your eyes appear larger, you can sit, to your heart's content, and learn how to apply products you may never have seen before, or products you felt too silly to ask about. You get the benefit of experts, and no one will know — until, of course, they see how well you can shade your eyelids!
So to fellow beauty addicts who haven't yet tried the online shopping experience, give it a go: chances are, you'll find exactly what you're looking for!
Technology Makes Back-to-School Shopping Elementary
Though many of us are barely settling into summer, retailers are already touting back-to-school clothes and supplies. This year, the role of e-commerce in back-to-school shopping is bigger than ever. According to a June report by eMarketer, online back-to-school purchases in 2014 will increase 16% over 2013 – a growth rate that's nearly triple the 5.85% growth rate in overall retail sales.
Smart retailers are optimizing their mobile sites and using more advanced search and navigation technology to capture the growing audience of online back-to-school shoppers.
Mobile-Optimized Sites
In mobile shopping experiences of years past, many site visitors would give up out of frustration with the cumbersome navigation. Today, retailers with good mobile-specific sites make it exceptionally easy for customers to shop using smartphones or tablets. These retailers will gain loyalty and carry an advantage into back-to-school shopping and beyond.
Tea Collection is a great example of a mobile site done right. My eight-year-old's one desire for new clothing is a maxi dress (the kind that "are swirly and go to the floor," in case you didn't know). On Tea Collection's mobile site, I search "Girls 8 maxi dress" and three great options come up – all in the right size. Easy peasy, as a third grader might say.
Advanced Site Search & Navigation
Just as with mobile search, online retailers will win shopper loyalty when they make it easy for visitors to find and buy what they're looking for. Just as great search is critical to help shoppers find exactly what they want, great navigation is essential to help them browse or narrow down items in a broad category.
I went to Lakeshore Learning's site knowing that I wanted some type of learning game. I typed "learning game" in the search box, then with 529 search results I was able to narrow down to a few great options by clicking the refinements "mathematics," "puzzles & games," "3rd grade" and "top rated." Yes, The Allowance Game looks like a great way to ease my third grader back into math practice.
Next, visiting Gymboree, I searched for some clothing basics for my 12-year-old, entering "girls uniform navy." Up popped navy blue cardigans, skirts, pants and hair accessories – I picked what I needed and was on my way through checkout. Done.
It's Not Always So Easy
Unfortunately, not all e-commerce sites make it so simple for visitors. It's hard to know the immense value of good search technology until you encounter a site that does it poorly. I thought I might stock up on notebooks, folders and other basic staples at DollarTree.com. But when I searched "notebooks," the results just showed me filler paper, legal pads and journals. I had to scroll beyond the first 12 results before I saw composition notebooks and spiral bound notebooks. Annoyed with the less streamlined experience, I left the site and decided to pick up these items another time.
Make Sure Shoppers Don't Lose Patience
As more stores learn how to do search and navigation right, consumers lose patience with retailers who make it more work than fun to do their shopping. Retailers who want to compete effectively need to keep up, and that means looking for the best technology possible for site features like search, navigation, product recommendations and merchandising. Retailers who go with a cheap, basic search function just to check that item off their list are missing the opportunity to delight and retain the customers who are used to better relevancy and a better, faster, more fun shopping experience.
Do Americans Like Soccer? World Cup E-Commerce Data Is Revealing
Americans have a love-hate relationship with soccer. Just look at the headlines this week:
- "The Debate is Over, Americans Love Soccer" (article3),
- "America's Favorite National Pastime: Hating Soccer" (Ann Coulter),
- "World Cup Gives Soccer Momentum" (SFGate),
- "Future of Soccer: Bright for Our Team, Not the Sport" (CBS),
Because SLI works with 800+ e-commerce vendors globally and can study consumer search behavior online, we are in the unique position to put this debate to rest and learn how the World Cup really affected interest in soccer. Forget opinions and gut feeling, the data don't lie.
So what did we find? Well, the 2014 World Cup kicked up more than just a sea of Tim Howard fans in the U.S. Increasingly more consumers appear to be interested in soccer and soccer gear. SLI studied consumer search behavior between March 2 and July 9, 2014 and found that for the month of June, soccer-related searches increased by 280% compared to May.
The study was conducted across eight leading international sporting goods and apparel retailers with combined monthly revenue of approximately $500M and analyzed more than 341 million consumer searches to track interest in soccer-related products. The interests of U.S.-based consumers were clear: there were more than 2.2 million soccer related product searches from just these eight e-commerce sites alone.
And that's not all. Soccer is played year-round in the U.S., but recreational soccer gear tends to be purchased before the fall and spring seasons. We found a boost in online shopping behavior during June for products ranging from soccer cleats, balls, shin guards, gloves and other equipment, demonstrating the country's increased interest in actually playing the sport.
Additional findings from the study include:
- June 16th was the peak day for soccer-related shopping in the U.S., the day the U.S. played Ghana.
- In the U.S., the international teams with most consumer interest are Brazil, followed by Germany, Argentina, and the Netherlands.
- The most popular search terms, in order, for the U.S. were:
- Soccer
- USA Soccer
- Nike Soccer
- The most popular search terms, in order, for the U.S. were:
It's clear that The World Cup U.S. fanfare will continue long after Sunday's final game. Writer Alan Black of SFGate put it best, "File soccer under American."
Going Global: It's About More than Translation
Taking your online business into new international markets presents a huge opportunity. Global e-commerce sales have already passed the trillion dollar mark and growth in overseas markets like Asia-Pacific and South America have already surpassed growth in North America.
But expanding your online borders comes with a fair number of challenges. Translating your site into the local language is no easy feat – and it's just one part of the puzzle. There are many other factors you need to consider to develop an international e-commerce site that appropriately serves the local market.
Offer Products in the Correct Language and Currency
When expanding into new global areas, retailers mostly focus on their e-commerce platform and its ability to accommodate visitors from those regions – whether information is offered in the right language and prices reflect the local currency, for example.Ensure Superior Search Ability in Every Language
But it's important that retailers don't ignore site search, which is another critical element for success in a new region. The best search helps visitors find what they want in their language, plus accounts for cultural differences that impact the way shoppers in different countries navigate a site. Shoppers looking for household items on retail sites in Japan and Brazil will likely have different preferences than someone searching for the same items on retail sites in the U.S.Account for Regional Preferences
That variation in consumer preferences vary by region is also an important aspect to address with search and navigation. Your international visitors will likely jump to another site if they don't see what they're most interested in on yours.
Some of SLI's international clients like Boden (in the UK) and Surfstitch (out of Australia) look to us to help them not only provide adequate language translation support, but also to deliver the items that are relevant to their visitors in different countries.Next Steps?
We recently announced complete support for seven additional languages, which brings SLI's language support to cover 14 languages – Arabic, Danish, Dutch, English, French, Indonesian, Italian, German, Japanese, Polish, Portuguese, Russian, Spanish and Swedish English. With this extensive language support, plus SLI's flagship Learning Search technology, it's fairly simple for retailers to get the site search component of their international site working successfully.
Having SLI Systems part of an e-commerce internationalization project can take a huge burden off of a company's marketing and IT teams. SLI takes care of making sure the relevancy of search results always reflects the most popular items in different regions of the world, which helps with inventory and fulfillment strategies as well.
If you're thinking about going global and want to meet local language and cultural requirements, be sure you don't overlook your search and navigation to ensure you maximize your ROI and establish local brand loyalty.
Learn to Entice Shoppers with Great Content
Want to drive e-commerce sales, plus bring customers to your site instead of going to competitors' sites or Amazon? Think content. The creative use of content can give your customers a unique and memorable shopping experience – one that creates powerful brand loyalty and moves customers along the path to purchase.
In our new e-book, "Use Creative Content to Convince Online Shoppers to Buy," you'll learn how e-commerce sites can increase conversions by creating remarkable content – social media posts, videos, blogs, infographics and more – and then bringing that content into their search results.
As I explain in today's post on Ecommerce Outtakes, some online shopping decisions are easy, like finding a new water filter using the replacement number. But many online purchasing decisions – buying clothes, shoes, electronics, toys, etc. – are made through closer scrutiny of product details and non-product content, like Instagram photos of real product users or a how-to video showing what can be done with the product.
Such content can really help convince a browser to click the "Add to Cart" button. Consider this sampling of advice from the e-book:
- Always add photos to your blog or social media post to catch readers' attention through visuals as well as content.
- If you're an online retailer that sells any kind of food or kitchen product, it is a no-brainer to add a recipe section to your e-commerce site.
- A standout site search is especially critical for retailers with products that don't lend themselves to very specific searches.
The new e-book features many more tips, along with success stories of companies who have used content to increase conversions, including e.l.f. Cosmetics, FTD, King Arthur Flour, Kidrobot and others. Click here for a free download.
How to Drive Sales from Popular Search Engines
Jason Miller will provide additional insight on this topic at IRCE 2014 at the E-commerce Accelerator Theater, Booth #601. Catch his presentation at 2 p.m. Wednesday, June 11, or at 11 a.m. Thursday, June 12. View other Theater information here.
I recently did a webinar about how online retailers can increase conversions – and lower bounce rates – through dynamic landing page banners. I find this topic very interesting since, in my previous position with Motorcycle Superstore, I had a lot of success using SLI Systems Dynamic Product Banners. What makes this concept highly effective is the use of a learning engine, like SLI Learning Search, to determine what products and content to show in the landing page banners, based on the behavior of previous shoppers.
It's no surprise that people shop for different items in different ways. It is extremely valuable to have a learning engine that, in real-time, can analyze and aggregate data on how visitors shop your site for various types of products. Rather than making assumptions about how to best present relative products to your customers, you can use all the rich data and user behavior on your site.
For example, through a learning engine you can see which facets people typically select for certain types of searches, as well as what colors are most popular and what items convert at the highest rate. The learning allows the search itself to present results that best match people's interests and deliver a better more relevant experience. This learning can be applied to on-site merchandising, autocomplete and product recommendations, to name a few.
When it comes to SEO, SEM and landing page optimization, some key performance indicators are conversion rate and bounce rate. The industry average bounce rate for e-commerce sites is generally agreed to be around 34%, though some large e-commerce sites claim bounce rates of less than 10%, according to the Q2 2013 Web-Analytics Benchmark study by ClickTale. (Note: If you happen to have an exceptionally low bounce rate, I suggest you check your analytics tagging, because you may have duplicate site tagging.) Among its many other negative impacts, a high bounce rate will obviously hurt conversion and make your SEM campaigns less cost effective.
Some common reasons why users bounce:
- Page content doesn't match users expectations (this often happens with poorly managed SEM campaigns that aren't targeted enough)
- Poorly designed UI, including sites that don't properly handle tablets and mobile devices
- Site performance (milliseconds matter – users are not willing to wait)
- Out of stock or unavailable products
A few ways to reduce bounce rate:
- Closely monitor your SEM campaigns for relevant landing pages
- Use responsive design and a qualified UI team, which can help you optimize user experience on the widest range of devices
- Use a high-performance content delivery network such as Akamai to decrease page load times
- Take advantage of SLI Dynamic Product Banners, which use advanced learning algorithms to show relevant products on your product pages – even when the current product is unavailable or out of stock
As an e-commerce retailer, you may have very little control over what page Google ranks your site for a specific search term. However, you can still drive sales through popular search engines using Dynamic Product Banners to populate landing pages for natural and paid search. This approach has proven very effective for many SLI clients. If you'd like to view my recent webinar to see how e-commerce sites like Wine Enthusiast and others use Dynamic Product Banners, you can get it here.
10 Years of IRCE, and This One Could Be the Best
As IRCE prepares for its 10th annual e-commerce conference and exhibition next week (June 10-12), I look forward to my 10th year of attending on behalf of SLI Systems. SLI will have a strong presence at IRCE – we plan to give the thousands of retailers gathering in Chicago the message that the quality of their site search makes an enormous difference in whether shoppers decide to buy or bounce from their site.
To showcase the difference that better search delivers for our clients, we've created the E-commerce Accelerator Theater at IRCE. Throughout the show, visitors to the theater (booth #601) will hear representatives from successful e-commerce businesses share how they have increased conversion rates and per-visit value by optimizing their site search. Visit our IRCE 2014 page for a complete schedule of speakers from businesses including Harry & David, Internet Retailer, Silver Star Brands (formerly Miles Kimball), Carolina Rustica, ReNew Life, Steiner Tractor, Zachys Wine & Liquor, JAM Paper and eImprovement.com.
Chicago is a great backdrop for the quality content and excellent networking opportunities that the Internet Retailer and IRCE teams put together each year for the industry's biggest conference and exhibition. We're taking advantage of some of Chicago's best attractions for our retailer-only show events. On Tuesday night, we'll take retailers out for a fabulous dinner and drinks at Lawry's Prime Rib Restaurant — space is limited, so RSVP now. On Wednesday night, we'll serve cocktails and offer an unforgettable experience at Tilt!, for those daring enough to peer out over Chicago at a 30 degree angle, from the 94th floor of the John Hancock Building. Please note that this is not the Chicago observation platform that cracked last week – thankfully. We'll continue taking RSVPs for these events until space fills up, or until noon on each event day.
One of my favorite parts of IRCE is meeting retailers and sharing how SLI can make a significant impact on the user experience and revenue. If you'd like to schedule a one-on-one meeting with me at IRCE, submit the mini-form on our IRCE page and I'll make it happen. If you're missing the show, you don't have to miss out on the expert advice our sales directors can provide – just sign up for a demo or free site search critique at your convenience.
Overcome the Limitations of Solr Search
If you're like the vast majority of online retailers, you will face the need to re-platform at some point. Maybe you're in the middle of one of these initiatives now, or are about to get started. Or perhaps you recently completed a re-platform. Whatever the case, you may be less than satisfied with the merchandising, indexing and customization capabilities of the default Solr search that comes with your platform.
Thankfully, it's a cinch to implement an advanced site search that addresses the shortcomings of Solr and integrates quickly and easily with your platform – new or old. Upgrading your search offers your customers a much better experience on your site, which leads to stronger brand loyalty and more sales. Here are a few examples:
e.l.f. Cosmetics, a well-known U.S. consumer brand, experienced disappointing results from the search that came as a default feature of its e-commerce platform. The company knew it had a problem because customers often abandoned the site after conducting a search and the customer service team was tapped out by calls from visitors who couldn't find what they wanted. Additionally, e.l.f. had a difficult time getting visibility for non-product content like videos and blog posts.
Once e.l.f implemented SLI Learning Search, it was able to take advantage of features like Rich Auto Complete and Learning Recommendations to get more products in front of visitors. The e.l.f. team was also able to offer detailed refinement capabilities to help customers narrow down the field of search results. Plus the new search indexed the educational content the company wanted to showcase.
As a result, e.l.f. saw a 21% increase in per-visit value on its e-commerce site. With SLI powering its mobile commerce site, e.l.f. also saw a 4x higher conversion rate on mobile for site search users.
Thompson & Morgan is one of the UK's largest seed and plant retailers. This longstanding consumer brand recently re-platformed and decided to try the default Solr search. Unfortunately, the company soon realized that the Solr search was creating a poor user experience, as demonstrated by the negative customer feedback it received. A previous user of SLI Learning Search, the company's e-commerce team decided a switch back to SLI was necessary to keep customers happy.
According to Clare Dixey, e-commerce manager of Thompson & Morgan, SLI's implementation with its new platform was swift – the new search was live within six weeks. And the results are significant: the 21% of site visitors using site search now account for 47% of total site revenue, and the conversion rate for site search users is 74% higher than the site average. Plus, the negative customer feedback about the site's search function has turned to praise.
Dixey attributes the impact on Thompson & Morgan's business to SLI's ability to continually improve relevancy through its learning-based approach, as well as the SLI Auto Complete feature, which helps customers with particularly difficult-to-spell product names. Additionally, rich merchandising capabilities allow Dixey's team to create custom landing pages for specific terms.
Zachys Wine & Liquor is a specialty retailer of high-end wine and spirits. The company recently began a re-platforming initiative and found that its reliance on SLI to power its search has smoothed the transition. The company also uses SLI Rich Auto Complete and refinements to improve the search experience, and gets a traffic boost from the SEO-optimized landing pages created by SLI Site Champion.
These are just a few examples of retailers that were able to use advanced search features to create a more engaging online experience and, in some cases, ease the move to a new platform. Other retailers have even delayed the need to move to a new platform because of the site improvements they were able to achieve with advanced site search. You can read more about the possibility of extending the life of your current platform in the white paper "Site Search vs. Re-platforming."
If your platform's default search is causing you unneeded aggravation and lackluster results, perhaps you need an upgrade. With the ROI benefits you can expect, not only will your customers thank you, but your bottom line will, too.


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Vote of the week: Holiday destination?
Written by Robert Niles
Tell us about your holiday plans, in the comments.
Readers' Opinions
From Robert OGrosky on December 14, 2007 at 10:41 PM
No theme parks for me over the holidays, but with how busy they are from reports you read, its almost makes me glad I wont be there(again almost).
But I cant wait for my next visit to FLA next Dec(well before the x-mas rush). Nothing gets one in the holdiay mood more than spending quality time at WDW/USF!!!!!(also BGT).
From Mark Walker on December 15, 2007 at 3:18 AM
Nowhere. All the theme parks in England are shut..
From Matthew Baker on December 15, 2007 at 6:27 AM
Option F: unknown at present. A lack of local relatives does this to you unfortunately, plus I haven't heard a thing from anyone this season so far. If any semi-local get-togethers are planned, I'll be there. If not, then I'll most likely go with my backup plan, code-named DLR. :)
From Larry Zimmerman on December 15, 2007 at 7:20 AM
I can understand being excited about spending the holidays at WDW (Walt Disney World) but this is the first time I've seen someone excited about holidays at USF (University of South Florida)...granted, the football team gave us a few thrills this season, and we're looking forward to the Sun Bowl, but still... ;-)
By the way, we now call it BGA (Busch Gardens Africa) vice BGT (Busch Gardens Tampa). Very close to USF, by the way, so you can kill two birds (preferably not partridges in pear trees) with one visit.
Merry Christmas, to all!
From Mark Hollamon on December 15, 2007 at 7:28 AM
Disney is incredible at Christmas!
From Mary Shulby on December 15, 2007 at 2:33 PM
There is no way I'd go to Disney at Christmas. It is wonderful to be there the first couple of weeks in Dec. This time we are going mid-January. I'm hopinh for few people, extra short lines and/or no waiting. Is this possible at Disney in mid-January?
From Anthony Murphy on December 15, 2007 at 9:17 PM
I really wanted to see my illini play in fl but by some fluke they made it to the rose bowl. I am now going to epcot during the bowl game
From Jaivion Williams on December 16, 2007 at 9:39 PM
I'm Gonna spending christmas this year in Walt Disney World and i'm leavin for it this saturday, but still worried about the crowds...
From Valmy Serrano on December 17, 2007 at 8:35 AM
Thats a good question Mary, I too with my family are planning to go to WDW in january. Has anyone been there in jan. and how is the weather there during this time. Any feedback would be greatly appreciated.
From Karin S on December 17, 2007 at 12:18 PM
I wouldn't go near WDW Christmas week - been there; done that and it was awful!!! Going a few weeks before is much better - you can see the decorations, take part in any holiday activities and you miss the massive crowds. Disney isn't that bad mid-January, but check to see when their marathon weekend is - it can get pretty crowded at that time. Bring sweaters and jackets since it can be chilly - especially at night.
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Senior Public Relations Manager Job Listing at SugarCRM in Cupertino, CA (Job ID oeaQYfwW)
Software Development, Technology
About SugarCRM, Inc.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the 'i' in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.
We are looking for a Senior Public Relations Manager to oversee media relations, partner and product PR. Working with the company's PR agency and Vice President of Corporate Marketing, the Senior PR Manager is responsible for cultivating and maintaining a strong corporate reputation and positive media coverage for our company. The ideal candidate will have at least 8 years of overall PR experience, with a combination of agency and in-house background in the software or technology industry.
We are seeking an energetic PR Manager with strong communications and writing skills, who is appropriately analytical and has a thorough understanding of the technical and business press. The candidate must have a true communications skillset to develop product and corporate messaging and understand the complete communications process from strategy to results. As a corporate spokesperson, this position will report to the VP of Corporate Marketing and serve as a key contributor for thought leadership across target industries.
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Location: Cupertino, CA.
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Customer Reviews
- 4 Customers Reviews
- 5 out of 5 stars
- Quality :
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- Share your thoughts with other customers to win a $500 gift card! Details
These sheets are very comfortable. Best I have ever slept on! They also wash up nicely. I want to get more of these. Well worth the money!
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Consumer Ethics: The Role of Self-Regulatory Focus
AbstractThe present study investigates the influence of self-regulatory focus on consumer ethical beliefs (i.e., consumers' judgment of various unethical consumer practices). The self-regulatory focus framework is highly influential and applies to an impressively wide spectrum of topics across a diverse array of domains. However, previous research has not yet examined the link between this personality construct and the consumer ethics field. Findings indicate that promotion affects one's attitude toward questionable consumer practices with those having a stronger (versus weaker) promotion focus being more likely to believe these consumer misbehaviors to be acceptable. Further, this study shows that prevention influences one's perception of morally dubious consumer practices with those having a stronger (versus weaker) prevention focus being more inclined to believe these questionable consumer activities to be unacceptable.
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Bibliographic InfoPaper provided by Ghent University, Faculty of Economics and Business Administration in its series Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium with number 10/670.
Length: 29 pages
Date of creation: Sep 2010
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Handle: RePEc:rug:rugwps:10/670
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Related researchKeywords: demography consumer ethical beliefs; consumer ethics; consumer ethics scale; personal characteristics; self-regulatory focus;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-10-23 (All new papers)
- NEP-CBE-2010-10-23 (Cognitive & Behavioural Economics)
- NEP-MKT-2010-10-23 (Marketing)
- NEP-NEU-2010-10-23 (Neuroeconomics)
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Cited by:
- Seung Lee, 2013. "Ethics and Expertise: A Social Networks Perspective," Journal of Business Ethics, Springer, vol. 118(3), pages 607-621, December.
- Abhijit Patwardhan & Megan Keith & Scott Vitell, 2012. "Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States," Journal of Business Ethics, Springer, vol. 110(1), pages 61-70, September.
- Mara Olekalns & Christopher Horan & Philip Smith, 2014. "Maybe It's Right, Maybe It's Wrong: Structural and Social Determinants of Deception in Negotiation," Journal of Business Ethics, Springer, vol. 122(1), pages 89-102, June.
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Borders Festival of the Horse
The 11th Borders Festival of the Horse starts today. 30 events will run over 10 days, from jousting to jumping, incorporating working horses, equitation science and horse whispering, and introducing clever donkeys and equestrian art. The festival began in 2001 following the foot and mouth epidemic to emphasise the horse as a driving force in Borders economy. Last year around 10,000 people attended the Festival.**
– Ann Fraser, Organiser
The 11th festival is designed to be more compact than previous years, but just as exciting and varied. If you love horses there is no better place to be than the Scottish Borders in May.
For more information on timings and events please visit www.bordersfestivalhorse.org


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At this time, borderline personality disorder is the most researched Axis II disorder and is beginning to rival the functional psychoses for space devoted to the topic in prominent journals.
This book differs from other books on borderline personality disorder in its commitment to empirical data as the basis for progress and understanding when treating the borderline patient. Written by experts in this ever-changing field, it includes the most in-depth and up-to-date research and clinical findings on the etiology and treatment of borderline personality disorder.
American Psychiatric Publishing
Covers etiology and trmt of BPD, identifies subgroups and the effects of comorbidity on the disorder.
Etiology. Introduction to Section I. Constitutional factors in borderline personality disorder: genetics, brain dysfunction, and biological markers. Exploring the borderline personality disorder--major affective disorder interface. Borderline personality disorder as an impulse spectrum disorder. Etiology of borderline personality disorder: psychobiological factors contributing to an underlying irritability. A behavioral theory of borderline personality disorder. Trauma and defense in the etiology of borderline personality disorder. Parental bonding in borderline personality disorder. Developmental factors in borderline personality disorder and borderline personality organization. An ego psychological view of the borderline patient. The borderline personality: a psychosocial epidemic. Etiologic theories of borderline personality disorder: a commentary. Treatment. Introduction to Section II. Implications of outcome research for the treatment of borderline personality disorder. The psychotherapeutic treatment of borderline patients. Dialectical behavioral therapy for borderline personality disorder: treatment goals, strategies, and empirical support. Pharmacological therapies in borderline personality disorder. Inpatient treatment of borderline personality disorder. Management of acute and chronic suicidality in patients with borderline personality disorder. Treatment of borderline personality disorder: a critical review.
American Psychiatric Publishing


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1-20 of 709 items from 2011 « Prev | Next »
24 December 2011 | Horror Asylum | See recent Horror Asylum news »
Mark Neveldine and Brian Taylor's 'Ghost Rider: Spirit of Vengeance' sequel brings us more Johnny Blaze action and this fact has never been so more apparent with the reveal of these 3 new stills from the movie. Sony Pictures have given us a trio of fiery stills to warm our cockles this Wintery week and we can see Nicolas Cage in action as the skeletal-faced one. Whitworth ('Limitless'), Ciaran Hinds ('The Woman in Black'), Idris Elba ('Prometheus', 'Thor', 'Pacific Rim') and Violante Placido all co-star. Peep at the new stills below. »
16 December 2011 5:00 AM, PST | Slash Film | See recent Slash Film news »
[1] Thanks to the dual successes of last year's Easy A and this year's Friends with Benefits, director Will Gluck is on a hot streak right now. He's been attached to helm [2] the reality-based moon rock heist movie (really) Sex on the Moon since the spring, has plans to produce a remake [3] of Ed Zwick's About Last Night..., and could be reuniting with Easy A star Emma Stone for another Screen Gems pic. And that's just on the silver screen -- he's also executive producing the upcoming TV series Mrs. Miller, with Ugly Betty developer Silvio Horta. Now Gluck's newest gig is Secretaries Day, which thankfully is not a sequel to Valentine's Day and New Year's Eve, but an action comedy from Iron Man 3 writer Drew Pearce. More details after the jump. Sony Pictures recently acquired the spec script for Gluck to direct, as well as produce through his Olive Bridge Entertainment shingle. »
- Angie Han
16 December 2011 | Horror Asylum | See recent Horror Asylum news »
A new trailer for Mark Neveldine and Brian Taylor's 'Ghost Rider: Spirit of Vengeance' has hit the web courtesy of Yahoo! Movies and gives us more opportunity to check out Nicolas Cage in all his over-acting glory as Johnny Blaze. Cage is featured along with all his fellow co-stars Johnny Whitworth ('Limitless'), Ciaran Hinds ('The Woman in Black'), Idris Elba ('Prometheus', 'Thor', 'Pacific Rim') and the sexy Violante Placido (below). Check out the new action-packed trailer below. »
15 December 2011 3:00 PM, PST | Movies.com | See recent Movies.com news »
Easy A director Will Gluck — who also showed us how Friends With Benefits works earlier this year — is a welcome new voice in the comedy world. According to Deadline, he'll soon be tackling a movie with a different kind of action (action-comedy, to be exact) with the upcoming Secretaries Day. We don't know much about the project yet, but it looks like Iron Man 3 and Sherlock Holmes 3 screenwriter Drew Pearce will be taking on script duties. Pearce is also working on the Marvel comics adaptation, Runaways, and helping out busy genre director Guillermo del Toro on Pacific Rim. Clearly he's got the action chops required, so it will be interesting to see what he does with the funny stuff. Gluck was reportedly attached to an adaptation of...
Read More
- Alison Nastasi
15 December 2011 7:30 AM, PST | GeekTyrant | See recent GeekTyrant news »
Sony Pictures has purchased the spec script from Drew Pearce titled Secretaries Day. Variety reports that Will Gluck is attached to direct and produce the action-comedy through his studio-based Olive Bridge Entertainment.
Secretaries Day marks the first original feature idea for Pearce, which he will also serve as exec producer. He has been working with Shane Black on Marvel's Iron Man 3 and recently signed on to write Sherlock Holmes 3 for Warner Bros. He worked with Guillermo del Toro on the sci-fi film Pacific Rim and is currently writing the script for a Runaways project based on the comic Lost for Marvel. Pearce gained attention with his UK TV series No Heroics, about "a bar hangout for superheroes."
This project reminds me of 9 to 5. Not many other details are known about the story at this time. I think Pearce is the perfect person to write comedy and action. What »
- Tiberius
14 December 2011 3:55 PM, PST | Collider.com | See recent Collider.com news »
Sony Pictures has acquired a spec script for an action-comedy called Secretaries Day, and Will Gluck is set to direct and produce. Deadline reports that Sony acquired the spec from Drew Pearce, a scribe who's becoming more prolific by the day. The writer has been busy working on Iron Man 3 for director Shane Black and was recently tapped to pen Sherlock Holmes 3—which is all but guaranteed to go into production if tracking for A Game of Shadows holds up. The report has no plot details regarding Secretaries Day other than to say it's an action-comedy, though I'm assuming it involves secretaries in some action-y way (fingers crosses for ninja secretaries). I was a huge fan of Gluck's past two movies (Friends with Benefits and Easy A) so I'm interested to see what he does with the action-comedy genre. Aside from Iron Man 3 »
- Adam Chitwood
14 December 2011 3:32 PM, PST | Deadline New York | See recent Deadline New York news »
Exclusive: Sony Pictures has bought a spec pitch from Drew Pearce titled Secretaries Day, attaching Will Gluck to direct and produce the action-comedy through his studio-based Olive Bridge Entertainment shingle. The project represents the first original feature idea for Pearce, who has been plenty busy writing Iron Man 3 for Marvel with director Shane Black, and he also recently came aboard to pen Sherlock Holmes 3 for Warner Bros. Pearce — who moved from London to Los Angeles this year after creating the irreverent UK TV series No Heroics, about a bar hangout for superheroes, as well as penning a Runaways script based on the Marvel comic — also did some writing on Guillermo del Toro's alien-invasion film Pacific Rim. He also will serve as executive producer on his Secretaries project. Pearce is repped by Wme and Warren Dern. Gluck is repped by UTA. »
7 December 2011 5:44 AM, PST | Flickeringmyth | See recent Flickeringmyth news »
Presenting our weekly round-up of all the biggest news stories from the world of movie superheroes…
We've known about it for what seems like an eternity now, but Warner Bros. have finally confirmed that the six-minute prologue from The Dark Knight Rises will be attached to certain IMAX screenings of the upcoming Tom Cruise action sequel, Mission: Impossible – Ghost Protocol, which hits North America on December 16th and arrives in the UK five days later. "Our experience on The Dark Knight shooting and projecting IMAX 15 perf 65mm/70mm film was inspiring. The immersive quality of the image goes beyond any other filmmaking tool available, and in revisiting Gotham, we were determined to shoot even more of the movie in this unique format," said director Christopher Nolan as part of the official announcement. "Giving the fans an early look at an IMAX sequence is a great way to draw attention »
- flickeringmyth
6 December 2011 7:05 AM, PST | The Film Stage | See recent The Film Stage news »
Stringer Bell is about to get legitimate. According to a report at Flickering Myth, The Wire star Idris Elba is lined up to portray South African president Nelson Mandela in an upcoming biopic. Details are scarce, only that it is an "official" biopic with production set to kick off next year.
Will Smith and Denzel Washington have both previously been attached to play the figure, but it is unknown who is behind the project. We've recently seen Mandela portrayed by Terrence Howard in Winnie, which premiered at Toronto International Film Festival and Morgan Freeman in Clint Eastwood's Invictus. Neither capture his entire life, so it will be interesting to see Elba take on this character.
Despite having fun in films like Takers, The Losers and last summer's Thor, Elba hasn't had a chance to have a meaty feature film role. We'll see him in huge »
- firstname.lastname@example.com (thefilmstage.com)
5 December 2011 11:47 PM, PST | Flickeringmyth | See recent Flickeringmyth news »
Idris "Stringer Bell" Elba, the star of HBO's The Wire and the BBC's Luther, is about to sign on to play the role of Nelson Mandela in an "official" biopic of the man, to start filming sometime next year.
You'd hope Elba doesn't receive the same criticism as when he played Heimdall, a Norse God character in Thor, for being black.
Following his breakthrough as drug kingpin Stringer Bell in The Wire, the British actor has enjoyed a growing reputation in Hollywood, with appearances in films such as 28 Weeks Later, American Gangster, RocknRolla, Prom Night, The Unborn, Obsessed, Takers and The Losers, along with his Golden Globe-nominated turn in the detective series Luther.
Idris Elba will next be seen in the superhero sequel Ghost Rider: Spirit of Vengeance, with his other upcoming releases including Ridley Scott's Alien prequel, Prometheus, and Guillermo del Toro's Pacific Rim. »
- flickeringmyth
5 December 2011 11:18 AM, PST | Dark Horizons | See recent Dark Horizons news »
Neil Cross, creator of the BBC's psychological crime drama "Luther", says that the character may be popping up on the big screen.
"There's a strong possibility there will be a 'Luther' movie in the near future" Cross tells Variety. Before that though will be a third series of the show which will also likely be the last as star Idris Elba "is a busy man".
Cross, who also worked on hit spy thriller series "Spooks", also confirmed he penned the current draft of del Toro's alien invasion film "Pacific Rim" for Warner Bros. Pictures. »
- Garth Franklin
2 December 2011 10:03 AM, PST | Filmofilia | See recent Filmofilia news »
So, remember a few days ago when we wrote about Steven Soderbegh and we said that The Bitter Pill will be his next project? Yeah, I remember that too and I'm so glad that we already have an update on the whole thing because – hey, it's Soderbegh's next, and some serious team is on [...]
Continue reading Steven Soderbegh's The Bitter Pill Plot Details on FilmoFilia.
Related posts:Steven Soderbergh's Next Is The Bitter Pill Thriller Guillermo del Toro's Pacific Rim Possible Plot Details Warner Bros. Acquires French Novels The Adventures of Oscar Pill
- Fiona
1 December 2011 3:13 PM, PST | newsinfilm.com | See recent newsinfilm news »
The Munsters are headed back to television.
After developing a reboot of the '60s sitcom last season with Guillermo del Toro (who has since moved on to full-time duties on Pacific Rim), "Pushing Daisies" creator Bryan Fuller's new millennium "Munsters" pitch was one of the few to survive the changing of the guard at NBC. As of November 4, Fuller delivered a reworked, "edgier" script for current NBC chairman Bob Greenblatt, who promptly ordered it to pilot.
According to Deadline, Bryan Singer (X-Men, Superman Returns) is finalizing a deal to direct that pilot episode and executive produce the potential series, said to be "a visually spectacular one-hour drama" intended for the summer or an event series. (No, not "The Event." NBC tried that already.) Singer also directed the pilot episode of Fox's "House," and serves as executive producer on the long-running medical drama.
Fuller's revival won't be »
- Jeff Leins
1 December 2011 6:32 AM, PST | FilmJunk | See recent FilmJunk news »
NBC has recently ordered a pilot for a reimagining of the '60s TV show The Munsters and now Bryan Singer, helmer of such films as X-Men and Superman Returns, is negotiating a deal to direct it as well as produce. Based on a script by Bryan Fuller (Pushing Daisies), the show is "described as an imaginative reinvention of The Munsters as a visually spectacular one-hour drama." Those familiar with the original show will know the word "drama" hardly categorizes the zany antics of its characters, so, based on that, expect vast changes. This won't be Singer's first experience with TV as he's previously directed the pilots for House and Football Wives. The show was in development for last season with Guillermo del Toro attached, but it eventually stalled out and del Toro moved on to Pacific Rim. While the reimagining could be drastically different from the original, it's worth »
- Aaron
30 November 2011 10:00 AM, PST | Slash Film | See recent Slash Film news »
In 2010 when talk first started to surface about a new version of The Munsters, it was to be a collaboration [1] between Guillermo del Toro and Bryan Fuller (Dead Like Me, Wonderfalls, Pushing Daisies). The show stalled out and when NBC eventually asked Fuller to rework the pilot script [2] into something edgier, Guillermo del Toro was already moving forward with Pacific Rim. A new name from the roster of geek-friendly film directors has joined the production, however. Bryan Singer will now act as executive producer of the new Munsters, and he'll direct the pilot, too. Deadline [3] says that Singer is in talks for the jobs right now, and reports that Fuller's new pilot script "calls for striking visuals mixed with all the classic Munsters archetypes." Singer has exec producer and pilot experience with House, and he directed ABC's Football Wives pilot, too. So this isn't his first brush with TV by any means. »
- Russ Fischer
30 November 2011 5:30 AM, PST | Trailers from Hell | See recent Trailers from Hell news »
Plus a killer endorsement…for us! Go us!
Allow me a second to gloat over all the people who — on the occasions I've pitched this little project as an important educational resource — scoffed. We've been endorsed by the American Library Association. That's just wonderful.
Meanwhile, two of our most gregarious gurus took to the streets earlier this month in righteous defense of genre. First, Guillermo del Toro was in Toronto way back at the beginning of the month.
Despite being a bigshot Hollywood director, del Toro remains a film geek, the kind of guy who can rap aboutRoad Warrior for hours. After showing a montage of some of his favourite movies (including Mad Max and Planet of the Apes) Del Toro started by explaining that he's in town to shoot the alien invasion blockbuster, Pacific Rim. "What I do every morning before I go to the »
- Danny
29 November 2011 2:32 PM, PST | ScreenRant.com | See recent Screen Rant news »
After Guillermo del Toro's dream project — At the Mountains of Madness — was cancelled unceremoniously, he has thrown himself into a number of new projects. Currently, he's directing Pacific Rim, starring Idris Elba and Charlie Day, and developing The Hulk TV show.
Today, an interview with del Toro hit the Internet where he discussed both Pacific Rim and The Hulk while promoting the comic book adaptation of his vampire book series, The Strain. Check it out below.
On how Pacific Rim is coming along, courtesy of io9, Guillermo del Toro said:
"Very good, we're at the end of our second week. We are shooting everything for the main complex in the movie, which is a huge complex in Hong Kong where the robots are ...
Click to continue reading Guillermo del Toro talks 'Pacific Rim' and 'Hulk' TV Show
- Ben Moore
29 November 2011 12:35 PM, PST | DreadCentral.com | See recent Dread Central news »
There are few movies we are looking forward to more than Guillermo del Toro's giant monsters vs. robots movie Pacific Rim! The possibilities for absolute rock 'em, shock 'em mayhem are just through the roof on this one. Today del Toro offered a quick update to hungry fans on the film's status.
"We're at the end of our second week," del Toro tells website io9. "We are shooting everything for the main complex in the movie, which is a huge complex in Hong Kong where the robots are maintained. We are doing that, while building downtown Hong Kong streets."
Please let those buildings eventually be trampled by guys in crazy rubber suits! Please!
Charlie Hunnam, Idris Elba, Charlie Day, Ron Perlman, Rinko Kikuchi, Max Martini, Rob Kazinsky, Clifton Collins Jr. and Diego Klattenhoff star.
Travis Beacham's script is set in 2025, the 12th year of a war against alien »
- Uncle Creepy
29 November 2011 12:09 PM, PST | bloody-disgusting.com | See recent Bloody-Disgusting.com news »
In an interview with io9, director Guillermo del Toro revealed a pretty sweet little tid-bit about his now filming Pacific Rim, which will pit giant robots against massive monsters. "We're at the end of our second week. We are shooting everything for the main complex in the movie, which is a huge complex in Hong Kong where the robots are maintained. We are doing that, while building downtown Hong Kong streets." Small news, but still pretty amazing considering that it sounds practical. Charlie Hunnam, Idris Elba, Charlie Day, Rinko Kikuchi, Max Martini, Rob Kazinsky, Clifton Collins Jr. and Diego Klattenhoff star in the film battling the summer boxoffice May 10, 2013. »
29 November 2011 10:52 AM, PST | GeekTyrant | See recent GeekTyrant news »
Guillermo del Toro is currently in the process of directing his next big epic feature film Pacific Rim, which deals with giant monsters battling giant robots. He is also developing the Marvel/ABC Hulk TV series, which a lot of fanboys and fangirls are getting excited about. In a recent interview with io9 the director gives an update on these two projects and where they currently stand...
On the progression of Pacific Fim:
...we're at the end of our second week. We are shooting everything for the main complex in the movie, which is a huge complex in Hong Kong where the robots are maintained. We are doing that, while building downtown Hong Kong streets.
On the Hulk Tv series:
We delivered the screenplay to the network. I have a very specific idea of how to do it, and we're waiting for the green light. We know all the iterations of the Hulk pretty good. »
- Venkman
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EDITORIAL: Noah Hein has a rare form of cancer called Acute Lymphoblastic Leukemia or A.L.L. This is Noah's second bout with the disease.
Noah is from Columbus and is currently in Atlanta receiving treatment, but he needs a bone marrow transplant. He was born in Vietnam and stands the best chance of finding a match with someone of Asian descent. That's one of the smallest populations on the bone marrow registry.
The family is hosting a marrow drive to find a match on Wednesday, June 6. All you have to do is fill out some paper work and have your cheek swabbed. That's it! The drive is being held at the Health & Human Services building.
If you can't make it to the event, you go to wtvm.com and click on the quick links tab to find the link to have a test kit sent to your home.
General Manager Lee Brantley brings two editorials a week to WTVM. If you would like to respond to an editorial, e-mail your response to WTVM Editorial Committee or write to:
WTVM Editorial Committee1909 Wynnton RoadColumbus, GA 31906 Copyright 2012 WTVM. All Rights Reserved.
An armored truck rolled over and spilled money in Rhode Island.
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I don't usually join internet forums, but I have a problem that I can't talk to anyone in my real life about. I could really use some help with this. Also sorry if this is in the wrong spot; I'm new.
Yesterday I used my daughter's laptop to get onto the internet, and she had this LGBT forum page opened up. So I found out my daughter is gay, which is not the problem. I want to be clear that I don't love her any less for this. What worries me is some of the things she wrote in her posts (I know I probably shouldn't have snooped, but I was shocked and concerned). She calls herself a "freak" and "disgusting" and says that she hates herself and never plans to come out. It broke my heart to read that. I'm worried about her. I need to help her see that it's okay, but I don't know how. I want to just hug her and tell her that I know and love her, but I'm not supposed to know. Would that push her further away? How do I approach this subject and help her accept herself? I'm terrified that I'm going to lose her. Please help.
She is 19. I don't know why I didn't think of this until now, but I can try contacting PFLAG to ask for advice.
I've just emailed my local PFLAG chapter asking for advice also.
Please, can anyone help? I need as much advice as I can get.
Well, I worked at PFLAG for a while so that would have been my first advice :)
My second advice would be to talk to your daughter. I am in NO way a psychologist or an expert so this is only my opinion, but it seem like she could use some loving support right now. Just tell her you stumbled on her forum post and that you want her to know you love her and that she is none of the things that she fears. Self harm is a real concern for GLBT teens and I wouldn't feel comfortable just maintaining my silence.
I was a queer teen.
I would fess up and tell her that you stumbled upon her forum and that you are 100% OK with her being a lesbian.
Tell her that she will find LOTS of friends and people who accept her.
Tell her that, even if it doesn't seem so, she will meet people and find love, etc.
Help her to connect to queer youth groups in your town or city.
Help her maintain privacy and secrecy for now if you do not live in a safe place for her to come out.
Link her to this website:
It is a website of video messages from adult gay, lesbian, trans etc people sending video messages to queer youth letting them know that it does get better. That the teen years can really suck. But being a gay/lesbian/trans adult can be really fantastic.
And then keep telling her that you love her. Dont say "no matter what". To a lot of people, that can sound like "I love you even though you are gay...which can mean I really wish you weren't. She already wishes she wasn't, so it doesn;t help to think that her mother wishes she wasn't.
Say "I love you. I love everything that you are. And I will love whoever you love". Tell her that you will always be there to support her through everything.
And then link yourself to PFLAG and go and continue to go. Eventually your kid will come around and know she has an ally.
Me 40 . Partner to mamacolleen 33 . DD born July 2009 . Twin boys born Nov 2012.
We are a family that loves
Thank you for the wonderful advice. I think I'll have a talk with her a little later on tonight, once her dad and brother leave for a party they are going to. That way we can have some privacy, and we won't be interrupted. I just hope she's willing to talk to me.
Last night was emotionally exhausting, for the both of us. I sat her down, told her about finding her forum post, and told her that I love her and that it is okay. She broke down (which made me break down) and I just held her as we both cried. She was so scared and upset that she started trembling when I told her that I knew. I just let her cry it out, then we had a talk about how she felt. At first she just listened as I tried to reassure her. I tried telling her that there is nothing wrong with being gay and that she is not "disgusting" or a "freak" for being this way. Then she told me that she can't help but feel ashamed and dirty every time she thinks of another girl in "that way." She thinks that she has no hope of finding love. I asked if she would to go to PFLAG and she said she wasn't ready for that, so I didn't push it. I understand that she wasn't ready for any of this. Although, I think she was at least a little relieved to finally be able to let some of her fears out.
I hated seeing all the pain she had been hiding, for who knows how long, but at least things are out in the open and I can help her find acceptance. I just wish she believed that she is not sick for liking girls. She is such a wonderful girl; I can't believe that she would hate herself so much because of this one small aspect of her identity. This will be tough and might take sometime, but I will make sure I'm there for her every step of the way. Thank you all for the advice and encouragement. I think I'll try to go to PFLAG meetings, even if she isn't up to it yet, so that I can learn about how I can support her better and so I can get a little support as well.
Thank you, thank you so much for helping me. I was panicking about what to do, and my mind kept going to the worst case scenario--"What if she tries to self harm or kill herself?"
I also emailed her a link to the "it get's better" website that colsxjack suggested. Hopefully it helps.
Where is your daughter getting these notions that being gay is dirty and wrong? You seem very accepting of homosexuality, so surely she has grown up in a house where being gay was ok. So where is she getting this? Did she attend a religious school? Are other family members less supportive? Do you live in an unsupportive part of the world?
Part of getting her to accept herself may have to include cutting unsupportive people or environments out of her life. You may be able to help with this.
All the best.
Where is your daughter getting these notions that being gay is dirty and wrong? You seem very accepting of homosexuality, so surely she has grown up in a house where being gay was ok. So where is she getting this? Did she attend a religious school? Are other family members less supportive? Do you live in an unsupportive part of the world?
Part of getting her to accept herself may have to include cutting unsupportive people or environments out of her life. You may be able to help with this.
All the best.
We are a Catholic family living in the South, so we are surrounded by intolerance. We sent her to a Catholic school. My husband and I are accepting, but his family say very homophobic things whenever we visit.
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The Deuce Lounge offers a chic, smooth ambiance that captures guest's attention and invites them to relax and enjoy custom cocktails matched with an unparalleled level of service. In the evening the room transitions to offer an intimate atmosphere where clientele can mingle while sipping exquisite libations.
The Deuce Lounge offers a creative menu, sampling appetizers of contemporary American fare. During the day guests can enjoy the big game on elevated plasmas or just peer out and people watch over the bustling casino floor. Located in the center of Aria, The Deuce Lounge offers the convenience of gaming to further enhance the experience.
Hours of operation:
Daily, 5:00 P.M. – 4:00 A.M.
The weekend of Sept 6th and 7th Gold will open at 9am and 10am respectively to host college and pro football viewings due to the poker tournament being held at Deuce.
The Deuce Lounge
3730 S. Las Vegas, Blvd
Las Vegas, NV, 89109
+1 (702) 693-8300
Table Reservation
Please complete the following and VIP Services will be in touch to complete your reservation. For same day reservations please call 702-693-8300 to expedite your request. All fields are required.


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The Louisville Area Fiber and Textile Artists (LAFTA) in collaboration with the Arts Association of Oldham County (AAOC) present "LAFTA in LACE," August 19 through September 13, at Gallery 104, La Grange. An open artist reception is Saturday Aug. 23, from 2 to 4 p.m.
LAFTA in LACE is a non-juried exhibition of original fiber or textile works created by LAFTA members.
Bourbon tasting
The South Oldham Rotary Club presents the third annual Bourbon and Wine Tasting, Friday, Aug. 22, from 6 to 9 p.m. at Yew Dell Botanical Gardens. Distillers and winery owners will provide more than 25 stations of various samples.
Proceeds benefits Apple Patch, Yew Dell and other projects. Tickets are $60 per person available at southoldhamrotary.org.
Amateur dance
Amateur Ballroom Dance Inc is a non-profit 501c3 organization that holds fundraisers to provide grants for children who qualify.
It's that time of year – back to school – and one of the challenges of family life during the busy school year is keeping you and your family on a healthy diet. Meals are rushed, lunches can be picked over and snacks are mostly grab-and-go. Here's a few tips to keep kids eating healthy foods all school year round.
I snapped a picture of the black, wrought iron gate and sent it to my family along with the text, "Exploring this old cemetery."
My aunt responded, "Why?"
My question is, why would anyone not want to explore an old cemetery?
I first spied it while riding my bike through the countryside with hubby. Back during our dating years, he readily explored cemeteries with me. Together, we would point out unusual tombstones, read inscriptions and make observations.
Over the last two weeks I have looked at why there is evil in God's world that is created good. This week I ask the question, "How long does God have to work out justice?" Rabbi Shraga Simmons says, "The question of 'why do bad things happen to good people' has a lot to do with how we look at existence. The way we usually perceive things is like this: A 'good life' means that I make a comfortable living, I enjoy good health and then I die peacefully at age 80. That's a good life. Anything else is 'bad.' "
La Grange Police Department is joining other local and state agencies in launching a "Drive Sober or Get Pulled Over" crackdown to stop impaired drivers and to save lives on our roadways.
La Grange Police officers will be aggressively looking for impaired drivers and will arrest anyone caught driving under the influence. Enforcement efforts will include sobriety checkpoints, saturation patrols, etc. The special enforcement crackdown will run through Sept. 1.
Karen Platt, center, was awarded the Toughest Cookie Award by the Girl Scouts of Kentuckiana during a luncheon at the John W. Black Center last Thursday. Pictured with Platt is her daughter, Brittany, left, and Girl Scouts of Kentuckiana CEO Lora Tucker.
As a student, I typically despised collaborative projects. Obsessed with getting good grades, I would inevitably end up doing most of the work myself because no one else in the group approached it with the same level of intensity that I did.
I began each collaboration with high hopes, helping to divy up all the workload to group members and establishing deadlines for sections of the project. Invariably, deadlines weren't met, work was shoddy and my streak of straight A's was in jeopardy.
CRESTWOOD – South Oldham was impressive across the field in its scrimmage against Shelby County Friday night at Dragon Stadium.
Senior quarterback Michael McGee completed underneath throws, intermediate passes and deep balls in leading the Dragons on four touchdown drives.
The Dragon defensive line dominated the Rockets' front, sacking Shelby quarterback Britton Woolwine four times.
And on the rare occasions Rocket ball carriers broke through the South line, linebackers Nick Bass and Connor John were there to make tackles.
GOSHEN – North Oldham players and coaches are keeping no secrets about their goals for this season.
The Mustangs think they have a team that can overcome defending state champion Collins in their district and then make a deep playoff run.
"We're always shooting for that state championship and I feel like this year we know this is our last year to do it, so everyone's stepping up their game a lot more," senior wide receiver Matt Clark said. "There's a lot more competing for spots in practice.
Copyright © 2014
The Oldham Era is your source for local news, sports, events, and information in Oldham County and LaGrange, Kentucky, and the surrounding area.


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Changing your life plan, the one that you've been content to settle with, the one that you've been consciously steering yourself towards for years…well, changing that is scary. And stressful.
I just wanted to let you all know that I've officially begun the application process to an interior design school in Toronto, and am meeting with the director of admissions on Thursday to discuss which of the routes that the school offers would be the best for me.
In one years time, once I graduate with my Honours English degree from UoG, I could be attending the school of my dreams, going after the career of my dreams.
Scary? yes.
Stressful? Of course.
Worth it? Absolutely.
It's never too late to examine your life, find what will make you truly happy and go after it.
Love always,
Tiffany Leigh.
Thank you so much for your encouraging words! :) I hope you're right. xoxo
fear0faname submitted:
i'm so happy i found your blog through the "sex and the city" track! you are just wonderful :-) plus your bathroom is the exact same layout as mine, and you just inspired me tons. looking forward to reading more of your stuff.
-Soo happy you found me too :). Send some pics if you get your bathroom done! I'm excited to see! xox
Tiffany Leigh
One of my favourite blogs to go to for inspiration is luxuryd3sign. If you love interior design, you'll love this. So many beautiful rooms, I want to reblog them all! Check it out for yourselves :).
I'm quite sure that many of you will agree with me when I state that Carrie Bradshaw has become a major fashion icon of this generation. As a fictional character on the hit show Sex and the City, Carrie epitomizes the type of woman many of us strive to be:
Sexy, Confident, Successful, Honest, a True Friend, and of course Stylish.
While her infamous closet is stuffed full of wearable treasures (from pricey designer labels to vintage second-hand finds), her interior spaces have also become iconic and drool worthy and mustn't go unnoticed.
Here is a look at some of my favourite of Carrie Bradshaw's interior stylings…sets that provided the perfect atmosphere for the trendy, downtown New York dreamer as we as an audience experienced her life.
^ Carrie's closet in her original apartment.
Why not have a little fun in the walk-in closet? Carrie experiments with colour, rug choice, and funky lighting. Her colourful clothes compliment the space perfectly…or is it the other way around?
^ Carrie and Big's closet.
A much more grown up, organized closet than when Carrie lived as a bachelorette. I think the difference in cabinetry marking a masculine and feminine side is absolutely brilliant.
^ Carrie's original bedroom.
Such an eclectic, lived-in look. A personal favourite.
^ Carrie's apartment after the make-over.
I don't personally love the neatness of this space, it just doesn't seem to fit in with Carrie's lifestyle. I guess it makes sense though given that she has moved in with Big and just uses her old apartment as an escape. Nonetheless, I can't get enough of the focal point of this room: the headboard gallery wall. Eye catching!
^ Carrie and Big's living room.
A little masculinity for him in the sofa, a little femininity for her in the blossom rug. A perfect blend for the newly married couple. The artwork above the couch is stunning, simple, and adds the perfect pop of colour.
Although Carrie is definitely known more for her fashion than her apartment, I just can't ignore design this good.
(I do not own the rights to any of these photos, click pics for source).
Love always,
Tiffany Leigh


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Album Rating: 2.5neck
Album Rating: 4.0 | Sound Off"this record slays hard"
Yeah, album's great.Digging: Savage Grace - Master Of Disguise
Digging: Savage Grace - Master Of Disguise
i guess its cool to dislike good thrash now
Album Rating: 2.5hahaha
Album Rating: 4.0 | Sound Offneck 2.5
Album Rating: 2.5plim/5
false thrash/5
Album Rating: 4.0 | Sound OffAs good or tad worse than "Enemy of God"Digging: Wovenwar - Wovenwar
Digging: Wovenwar - Wovenwar
Album Rating: 4.5 | Sound OffPhantom Antichrist - nice title but don't fits to music on this album...with title like that i expected something more aggressive and heavier but maybe i have to listen to this album more
I was almost going to say something similar in my review. The lyrical themes really don't match the album title. Digging: Cinderella - Heartbreak Station
Digging: Cinderella - Heartbreak Station
At first listen, I gave this a 3...after a few more listens, it just got better and better. Production on this so goddam good. The best description of this album I can think of is Kreator took one part Amon Amarth melodies, one part Extreme Agressions riffs, and a pinch of pushing themselves creatively, and shook well (not stirred), and Phantom Antichrist was the result. Melodic with meaty hooks. This is/was a fun listen. 4.5. Buy it.
Album Rating: 3.0lolDigging: David Axelrod - Song of Innocence
Digging: David Axelrod - Song of Innocence
Album Rating: 3.5Digging Kreator quite a lot lately, dunno why I haven't checked this outDigging: Noah Gundersen - Ledges
Digging: Noah Gundersen - Ledges
Album Rating: 4.0The Riffing on death to the world does sound like metalcore
Album Rating: 3.0i thought that kreator was thrash
i guess i was wrong
back in Most Popular....where it should be
e string violence the way its supposed to be
Album Rating: 4.5The intro(Mars Mantra) to this is simply beautiful
Album Rating: 3.0m/
Bands: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z