text:
Wholesale VoIP Feature Article
VoIP Bargains: Free Porting, DIDs as Low as 25 Cents
For any company that still needs to be convinced that VoIP is the way to go for telecom systems at work, VoIP wholesale leader VoIP Innovations (News - Alert) has just sweetened the pot.
In a new blog post, the Pittsburgh-based company announced it has expanded its program of offering free porting and DIDs (Direct Inward Dialing) as low as 25 cents with three new Tiers: 700, 725 and 750.
"For customers who are interested in receiving free porting, all you have to do is fill out the Letter of Authorization (LOA) that is found in the BackOffice and select the Network that indicates free porting," wrote Natalie DeCario, marketing communications manager at VoIP Innovations. "This will be reflected as Tier 700 and is available to customers in most major markets."
For those wishing to take advantage, turnaround is exceptionally quick.
"On average, we can port numbers onto our network in 11-days from the time of submission," said Barry Yancosek, VoIP Innovations' provisioning manager. "Adding the wrinkle of free porting makes moving a number to VoIP Innovations an easy decision for our resellers."
Along with free porting, the company is now also offering the ability to choose your DID cost. When customers order new DIDs, they will notice there are two new Tiers: 725 and 750. Tier 725 has DIDs available for 25 cents, and Tier 750 has DIDs available for 50 cents.
"Customers will also notice that we have added new information to our DID ordering process," DeCario added. "The DID Monthly Recurring Charges (MRC) will now appear, allowing resellers to not only choose their carrier and DID features, but the price as well. Having the ability to choose DID pricing adds even more flexibility to an already flexible service."
Said Jason Tapolci, company president, "This is only the next step in our plans to give our customers complete control over their account management." He added, "It is important to provide a service that removes and automates as much of the daily carrot-feeding any reseller deals with on a daily basis. This allows them to focus on what's most important in their business."
Edited by Blaise McNamee
How to Sell Wholesale VoIP Services, Part 1: Choosing your Target Market
Working for North America's largest Wholesale VoIP Provider, I often get the chance to engage with customers who are excited about launching their new VoIP business.
How to Sell VoIP, Part 2: Choosing what VoIP Services to Sell
Last week, we discussed choosing your target market for VoIP services. This week, we will review the different VoIP businesses available in the market today.
Selecting a Wholesale DID Origination Provider Part 1: Footprint and Features
With today's technological craze, the VoIP industry is booming. The increase in VoIP technology has created an abundance of service providers and wholesale DID origination providers.
Selecting a Wholesale DID Origination Provider Part 2: Monthly Recurring Cost and Non-Recurring Costs
As mentioned in Part 1 of this 3-part series, today's VoIP market is booming. With this increased interest in VoIP comes a wave of service providers and wholesale VoIP carriers.
Selecting a DID Origination Provider Part 3: Support, Number Porting, and Billing
As discussed in Part 1 and 2 of this white paper, choosing a DID origination provider can be an overwhelming task in today�s thriving VoIP market.
Wholesale Telecom Prices as Volatile as Gas - VoIP Innovations President Podcast
- Wholesale VoIP Origniation
- Wholesale VoIP Termination
- Wholesale VoIP Tool-Free
- Enhanced 911
- DID Warehouse
- Automation
- Enhanced 911


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The Hard Word (2003)
Average Rating: 5.6/10
Reviews Counted: 82
Fresh: 33 | Rotten: 49
This caper flick lacks the originality necessary to elevate it above other films of its genre.
Average Rating: 5.4/10
Critic Reviews: 28
Fresh: 10 | Rotten: 18
This caper flick lacks the originality necessary to elevate it above other films of its genre.
liked it
Average Rating: 3/5
User Ratings: 2,056
Movie Info
Three brothers who would argue that crime does pay have a hard time getting their fair share of the proceeds in this witty action thriller from Australia. Dale Twentyman (Guy Pearce) and his brothers, Mal (Damien Richardson) and Shane (Joel Edgerton), are serving time together in prison for robbery. Dale is the brains and the cool head of the group, Mal is the eager-to-please nice guy, and Shane is something of a loose cannon. Dale and his siblings are eager to get out of jail, and their lawyer,
Drama, Action & Adventure, Art House & International, Mystery & Suspense, Comedy
Scott Roberts , Scott Roberts (II)
Jun 13, 2003 Wide
Oct 7, 2003
Lions Gate Distribution - Official Site
Watch It Now
Guy Pearce
Dale Twentyman
Rachel Griffiths
Carol Twentyman
Robert Taylor
Frank Malone
Joel Edgerton
Shane Twentyman
Damien Richardson
Mal Twentyman
Rhondda Findleton
Jane Moore
Kate Atkinson
Vince Colosimo
Det. Mick Kelly
Paul Sonkkila
Det. Jack O'Riordan
Kim Gyngell
Dorian Nkono
Friend Ratings
No Friends? Inconceivable! Log in to see what your friends have to say.
All Critics (90) | Top Critics (31) | Fresh (33) | Rotten (49) | DVD (11)
It is at most a middling effort.
The movie-jaded will dismiss The Hard Word as just another slick heist flick with a band of burglar buddies. Too bad for their cynical souls. They'll be missing a grand (theft) time.
Roberts stuffs the film with clever twists that keep us one step behind the plot, which is where you want to be in a heist picture.
Just when you think you've got it all figured out, there's another disorienting jolt.
'Amiable' is an odd way to describe a crime drama that contains wall-spattering amounts of bloodshed, but it fits The Hard Word.
A Tarantino-esque mishmash of tough crime cliches spit out in Aussie accents.
A nearly unrecognizable Guy Pearce gives a solid performance in an otherwise forgettable film
You always get the feeling here that Roberts never actually knows where he's going with it.
Every heist movie trope is trotted out and given an Australian accent.
The film seems unsure what it wants to be about, only that it wants to be edgy while it's doing it.
This Aussie thriller is all about characters -- interesting characters, and several of them could hold a movie on their own.
Not everything works... but Roberts' knack for realistic action, hard-bitten dialogue and finding humor in unexpected places keeps your attention to the finish.
The three Twentyman brothers are so good at stealing stuff you wonder why they couldn't have swiped a better heist movie.
When it's finally time to lay down the cards, we discover Roberts was simply trying to get by on his wit and charm, and he didn't have enough of either.
A wily, performance-driven heist-gone-wrong picture with shrewd underworld savvy reminiscent of Snatch without the smug self-awareness.
Audience Reviews for The Hard Word
Super Reviewer
Discussion Forum
Discuss The Hard Word on our Movie forum!
What's Hot On RT
November Man is Slick, Convoluted
Pierce Brosnan's 10 Best Movies
Get caught up on the comedy
See pictures from this week's premieres
Featured on RT
- Weekly Ketchup: Martin Scorsese Plans a Ramones Biopic
- John Hawkes' Five Favorite FIlms
- RT Podcast: Ep. 047 - Richard Lewis
- Parental Guidance: Ghostbusters, Plus Blended and Legends of Oz: Dorothy's Return on DVD
- Critics Consensus: The November Man is Slick But Convoluted
- RT Podcast: Ep. 046 - New movies, Pierce Brosnan, & Joe Manganiello
- Red Carpet Roundup: The November Man Edition

subset: commoncrawl


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Fitness and Wellness
Follow @UNCoCampusRec
The UNC Fitness and Wellness program provides integrated programs, resources and services, in order to promote healthy lifestyles, create opportunities for positive behavior modification, and enhance student academic success. For any questions please contact the coordinator of fitness and wellness firstname.lastname@example.com
Our very own Dr. Katie Kage has a new blog!
American College of Sports Medicine
Exercise Guidelines
- Moderate intensity cardiovascular exercise 30 minutes per day, five days per week, or
- Vigorous intensity cardiovascular exercise 20 minutes per day, three days per week , and
- Eight to ten strength-training exercises, with 8-12 repetitions of each exercise, two times per week
American College of Sports Medicine (ACSM)


text:
Mourinho surprised by Ozil sale
Jose Mourinho has said he is surprised that Real Madrid sold Mesut Ozil to Arsenal, but feels Tottenham Hotspur were "kings of the transfer window".
- Lythell: Chelsea new boys
The Chelsea boss worked with Ozil for three years at the Bernabeu and believes it is healthy for the Premier League that a player of such quality comes to the England."I am surprised [Real sold Ozil]. That's football, that's the market," he said. "Real Madrid have a lot of great players. Selling them doesn't mean they have become a weaker team. Mesut left a big, big club but comes to the biggest league in the world and a club with big ambitions. If Mesut did it, he was happy to do it. Real Madrid sold, it was good for them.
"I don't want to speak about Mesut. Good memories, three years, fantastic relationship and very good player. I wish him well, but not so well as he's now a direct opponent, but happy that players like him come to the Premier League. We have to keep the good ones and bring in good ones. Good for our league."
Mourinho, however, felt that no-one performed as well as Spurs in the window. Andre Villas-Boas sold Gareth Bale for €100 million but brought in seven players.
"Tottenham are the champions [of the market] by a distance. By a distance," he insisted. "They bought six, seven, eight players, international players for their countries, big countries, almost all of them. Tottenham were the kings of the transfer window. They have a fantastic squad."
Whatever the changing conditions of the league, Mourinho joked about the changing conditions of the planet when asked his opinion on a winter World Cup in 2022: "With climate changes, probably at that time summer becomes winter and winter becomes summer, so maybe it's not a problem!"
Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.


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Austrian politician and diplomat who served as foreign minister in the years immediately following World War II (b. May 3, 1909--d. Feb. 1, 1995).
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Choose your preferred language. We speak English and 41 other languages.
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Barberino di Val d'Elsa, Italy
Via Di Novoli 32, 50021 Barberino di Val d'Elsa – Show map
Excellent location – rated 9.1/10! (score from 14 reviews)
Rated by guests after their stay at Il Torraiolo Resort.
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38 properties in Barberino di Val d'Elsa
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14 verified reviews
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We speak your language
Il Torraiolo Resort's staff speak: Italian, English, German
When you book with us your details are protected by a secure connection.
BBQ Facilities, Outdoor Pool (seasonal), Grounds, Terrace
Free! Wired internet is available in the business center and is free of charge.
Free! Free private parking is available on site (reservation is not needed).
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Cancellation and prepayment policies vary according to room type. Please enter the dates of your stay and check what conditions apply to your preferred room.
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All children are welcome.
Free! One child under 3 years stays free of charge when using existing beds.
One child under 4 years is charged EUR 5 per person per night in a crib.
One older child or adult is charged EUR 5 per person per night in an extra bed.
The maximum number of extra beds in a room is 1.
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Any type of extra bed or crib is upon request and needs to be confirmed by management.
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Hotel La Loggia is 10 km from Siena, with views over the Tuscan hills. Free Wi-Fi is available in public areas, and parking is offered on site.
Score from 405 reviews Excellent
Offering indoor and outdoor swimming pools, Castello Di Tavolese dates back to the early 1200s. It is set in the Tuscan countryside, 8 km outside Certaldo, and produces and sells its own wines.
Score from 26 reviews Very good
Park Hotel Chianti is situated in the heart of the Chianti area, 9 miles from Florence and 25 miles from Siena. Enjoy the comfort of a family-managed, friendly establishment.
Score from 190 reviews Excellent
La Collinella is set in rustic buildings in the Tuscan countryside, 3 km from the town of Montaione. It features a large garden with pool and views of the surroundings. Bike rental is free.
Score from 27 reviews Excellent
The location was superb and as pointed out by other reviewers ideally located for visiting the main sights.We had an apartment on the top floor and what a delight it was to wake up every morning with the Tuscan countryside in full view.We booked the two bedroom apartment as we were travelling with my 11 year old step room.The apartment was large,spacious and very comfortable.Don't forget to back insect repellent!
The layout of the kitchen.You have to bend quite low to reach any equipment.Our fridge wasn't functioning properly. If you intend to cook and dine outdoors the I would advise you to book an apartment on the ground floor.
Excellent location to discover several interresting villages in Tuscany.
Some noise due to building works in the neighborghood. Alos close to road with traffic in the morning.
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with 986 notes
#nO THIS IS TOO CUTE #dw #doctor who #spoilers maybe #dw set pics
It all just disappears doesn't it, everything you are, gone in a moment like breath on a mirror, any moment now he's a coming… Times change and so must I… We all change when you think about it. We're all different people all through our lives. And that's okay, that's good, you've got to keep moving, so long as you remember all the people that you used to be. I will not forget one line of this, not one day I swear. I will always remember when The Doctor was me.
Partially inspired by x
Tell me again that dreams don't come true…
NEW POLICY. I will no longer object when people say Dr instead of Doctor. Because Capaldi did it when he was six. Nope, not crying at all.
jfc the Doctor Who Fandom is the most successful fandom on this planet
who needs a Doctor Who fan club if you can be the Doctor himself
The first and last time we saw the eleventh doctor.
Regeneration starts with the hands.
code by urie


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Less than 150 games needed to reach our MobyGoal of 1,500 documented arcade titles!
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Tulagi defense
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Battle of Tenaru - surprise attack
Battle of Tenaru wave 15 of 15 bombing tanks and under air raid attack
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Infantry is taken down by machine guns fast.
Armoured cars...good that big guns are available.
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The units with the red outline are enemy defenders. They will attack your turrets if they are in range.
The unlockable perks.
Flame throwers will slow down the enemy.
Air raid!!!
The fights were brutal.
The next missions have ground and air units.
It's a whale of a game database. Information, credits, reviews, screenshots and more covering 145 video game platforms from 1971 to date!
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Hoover Dam Bypass TourWhen: 12:30-5:30 p.m.Where: Meet at Door 9 of the Las Vegas Convention Center for bus ride to Hoover Dam.
Seminars BeginWhen: 8 a.m. - 4:30 p.m., through the end of the showWhere: Check seminar schedule
World of Concrete Bookstores OpenWhen: Normal exhibit hours, through FridayWhere: Great Concourse between North and Central Halls; Upper Level, South Hall
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Concrete Industry ManagementSilent AuctionWhen: 9:30 a.m., through Thursday 10:00 a.m.Where: North Hall lobby
THE CONCRETE PRODUCER's Economic SummitWhen: noon - 2 p.m.Where: Room S219
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Pleasanton asks judge to dismiss federal lawsuit
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Understanding Early Decision in College Admissions
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Reviews for Kariba GuesthouseAddress: 10 Granville Terrace, Edinburgh, Scotland
Rooms from: US$ 252.55
Ratings Explained
(Hostelworld.com and Affiliate sites)
The following reviews were submitted by customers who booked through our sister site, Hostelworld.com, in the last 12 months.
The ratings in the rating box are based on all-time feedback for the property and are the opinions of the customers who submitted them; they do not express the opinions of Hostelworld.com or our affiliate sites.
Overall Rating (1 Rating)
Customer Reviews for Kariba Guesthouse
eleanorkbushnell9012, from England ~ 30th Jul 2014
jahcoca112, from Mexico ~ 21st Nov 2013
ellington93148, from Sweden ~ 15th Nov 2013
ashleighmoreton5565, from Australia ~ 8th Nov 2013
rulemaker85460, from Portugal ~ 6th Oct 2013
kellyvanos6853, from Australia ~ 22nd Sep 2013
Joshua, from Australia ~ 19th Sep 2013
Alejandro, from Argentina ~ 17th Sep 2013
kaltsas912179, from Greece ~ 5th Sep 2013
miachengborborc2528, from China ~ 13th Sep 2013


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From the Epcot Center at Disney World in Orlando, Florida. This is a good salad.
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Dedicated Sales and Training Representative - Part-time
Premium Retail Services is looking for a Part Time Assisted Sales & Training Representative to promote a popular brand of information technology that pays $16 an hour! The Assisted Sales & Training Representative will drive sales, increase brand awareness, and influence ...
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MARTA'S is currently looking for an enthusiastic store manager that loves fashion and can motivate their team to achieve sales goals!
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Vanity Assistant Store Sales Manager V232
Vanity is a specialty retailer offering affordable, trend-savvy style and great quality merchandise to fashion conscious females. We are seeking strong, passionate sales leaders with dedication, a desire to succeed and a goal-oriented attitude to manage our stores.
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Shane Co. - Sales Associate
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Shane Co., a leader in the retail jewelry industry, is looking for the "Top of the Class", Sales and Customer Service professionals. Candidates must be confident and possess outstanding interpersonal and communication skills. We ...
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A well-established flooring company is seeking a motivated individual to be a part of their sales team. If you are hard working and being busy is one of your core values, look here. If multi-tasking is a strength and way of life, look here. Our choice must be strong in ...
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Retail Sales Optician/Optical Sytlists
SEE Eyewear is addicted to uncovering hidden gems-and not just within our product assortment. We believe recruiting top talent and cultivating a unique, sophisticated and diverse group of experts from our associates and opticians to our Field Leaders. SEE has quickly become ...
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Elizabeth Arden is seeking a cosmetic sales person at Dillard's in St Louis, MO. The ideal candidate will have sales experience and a passion for makeup and skincare. This individual will enjoy a sales atmosphere, applying makeup to clients, have excellent communication and ...
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Saint Louis
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Porter Paints is currently looking for a Part Time Store Sales Associate to join our sales team. We produce paints, stains, and specialty coatings, in over 400+ retail stores in North America.
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Webster Groves
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|Avg. Dinner Entrée
|Greater than $25
|$18.01 - $25
|$12.01 - $18
|$7.01 - $12
|Less than $7
Posted by Regular customer on 03/05/2010
Food is great and cheap.. they have a lot of special and i recommend to anyone who loves japanese food.
Posted by Anonymous on 01/19/2010
Our waitress was okay, but she disappeared during most of our stay. So the service was only so so. It wasn't even that busy, so I can't imagine what the service would be like on a crowded day. The food is very average, nothing special, not great tasting, but not bad tasting either. If you want great sushi this is NOT the place. Price is just like the food - not cheap, but not expensive either. Very average.
Posted by anonymous on 01/08/2010
Went to dinner with my girlfriends at May's because of the affordable prices. However, the waiter forgot my order, and when he finally realized it took 20 minutes for them to make a 6 piece spicy tuna roll. By the time my order arrived my friends were done with their food. One of the worst experiences I've had with service at a restaurant. Food is very average.
Posted by anonymous on 10/03/2009
The rolls were bland and tasteless, the fish was NOT FRESH, and one of our rolls (a "Philadelphia roll") looked like the sushi chef's 4 year old son attempted to make it. There was so much rice around it, SALMON (this should have been tuna), and cream cheese that had yellowed and crusted. A good chef would NEVER plate this type of food. If you want decently fresh, cheap sushi, go to Zen or Ave A Sushi!
Posted by Anonymous on 09/20/2009
Cheap sushi! It's 50% off sushi over $15. My review varies each visit. On busier days, the sushi would taste more fresh. On slow days, I've gotten cold sushi that taste like it's been sitting there for awhile. Your best bet is to go on the weekends!
Posted by Anonymous on 08/25/2009
The 50% off rolls and $1 sushi is a good deal but the sushi is rice heavy and the fish is fresh but of average quality. Menu has a lot of variety.
Posted by Davis on 06/22/2009
This place is fantastic. They have a "dollar menu" Sat-Fri. The sushi is very fresh. The servers were very warm, and made excellent reccomendations. It's half-off already discount prices when you buy 15$ of sushi.


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Marketing Maestros
What? … errr … Excuse me?
By Bill Duggan, Group EVP, ANA
Posted: Jun 6, 2012 12:00am ET
My teenage daughters still need constant reminders that the reply, "What?" to a question or comment that they need repeated or didn't fully hear/understand is rude and unacceptable.
"Excuse me?" is better. "Excuse me, Mrs. Jones?" is best.
While we continue to fight this battle at home, I am increasingly aware of similar behavior in the business world. In the last week alone (a) a job candidate responded, "What?" to a colleague not once, but twice in an interview; (b) a new staffer on my team did the same to me in a member meeting; and (c) a retail clerk answered, "What?" to an initial question I posed.
With employees becoming an increasingly important touch point between marketers and the customer, the marketing community needs to remind employees of this proper, incredibly basic protocol. A Ritz Carlton employee would never reply, "What?" to a customer question. But this happens every day at other businesses, particularly with in-person interaction. For some reason, we have better manners on the phone! It happens with the retail sales associate, waiter/waitress, fast food cashier, etc., etc. You can accuse me of being a bit old fashion, but "What?" is a bit rude and disrespectful.
Customers often form opinions and make judgments about companies based on interactions with a single employee. I had a very positive experience last week with USAA when making a change to my auto insurance policy. The associate on the phone was courteous, respectful, and helpful. I already had a very positive opinion about the company before the call and it was enhanced by my experience with the associate during the call. Like Ritz Carlton, USAA has an emphasis on customer service.
So spread the word to your employees and teenagers – it's always "Excuse me?" and never "What??"
Industry Interest in Brand-Specific Commercial Ratings
By Bill Duggan, Group EVP, ANA
Posted: Jun 1, 2012 12:00am ET
It's now June (can you believe it!) and I'm proud that I've kept up with one of my primary New Year's resolutions – to blog once a week. That's over 20 blogs in 2012 at this point, all on the Marketing Maestros series of blogs.
Of those 20+ blogs, none received more attention and industry reaction than my May 18 post titled, "C7? How about Brand-Specific Commercial Ratings?" That blog provided a reminder of advertiser interest in more granular commercial ratings—brand-specific commercial ratings that would help answer the question, "How many people actually had the opportunity to see my spot?" I was delighted with the personal emails and conversations in response to that blog.
Bruce Goerlich is chief research officer at Rentrak. His industry credentials are impressive and include being the former chairman of the board of ARF. Bruce told me, "At Rentrak we believe in accountability. We have over 8 million homes, and 20 million TVs providing us with second by second TV ratings. This large footprint allows us to provide our clients with Exact Commercial Ratings today, ratings that only count viewership in the seconds in which the commercial aired. Our clients can see how their schedules, campaigns, and individual pieces of copy perform, as well as how their competitors did."
The legendary Jon Mandel is now CEO of Precision Demand, and formerly was at Nielsen and before that ran Grey's Mediacom. Jon says, "What is interesting about this, is we already do that and more. We can do it on a predictive basis. Our solution is also a lot simpler than the way people are going out trying to deliver it sometime in the future. And we are delivering it successfully to clients currently, not in some pipedream."
Finally, George Ivie is executive director of the well-respected Media Rating Council. George says, "Nielsen's meters are being consistently improved and they are getting closer to being fit for this purpose. They need to make some fixes; the most important fix is a new Watermarks system (primarily to combat compression issues). These fixes need to be implemented and validated by MRC."
Those comments from Bruce, Jon, and George are very encouraging and ANA looks forward to the industry dialogue on brand-specific commercial ratings continuing and real progress made.
P.S. – ANA supports audited measurement and encourages all companies that provide television ratings and brand-specific commercial ratings to be audited by the MRC.
Marketing to Asian Americans and Insights from the 3AF Conference
By Bill Duggan, Group EVP, ANA
Posted: May 21, 2012 12:00am ET
I just attended the 3AF (Asian American Advertising Federation) Asian Marketing Summit in Las Vegas and came away with some terrific insights.
Dramatic Growth
The Asian American population is approximately 17 million and in the past ten years grew by double-digits in forty-nine of fifty states. The Asian population was 5.6% of the total U.S. population in 2010 and is expected to reach 9% in 2050. Asian population growth is fueled by immigration, resulting in millions of new Americans that have not yet been marketed to here.
California currently has the highest Asian population at 5.5 million followed by New York at 1.5 million. Other top states are Texas and New Jersey.
Asians are Extremely Active Online
This theme came up continually throughout the conference—Asian Americans are more active than any other group online. Interestingly, because Asian Americans feel under-represented in mainstream media, they are going online for relevant content.
Importance of "Heavy Voices"
In the opening keynote of the conference, Rishad Tobaccowala declared that "we are at the crossroads of the future" as the future is going Asian, digital, and different than what it was before. According to Rishad, most companies focus disproportionately on their heavy users – often 20% of users and 80% of volume. When a customer is happy, he smiles. When a customer is angry, he yells. So it's also very important that a company focus on distractors too. It's not just heavy users, it's heavy users and heavy voices.
Shopping Preferences for Asian Americans
Nielsen discussed the shopping preferences of Asian Americans and offered these insights.
- Asian Americans spend less per trip but shop more often, with total spending above average.
- They are more likely to buy on deal or with coupons.
- They are more likely to compare prices and shop online.
- They shop less in supercenters, dollar stores or convenience stores; they like Costco.
- Asian Americans spend more on fruits, juices, baby items, and personal care.
Ad Drivers
Interesting insights on the ad drivers for multicultural segments, again from Nielsen.
- Hispanics react positively to family references.
- African Americans enjoy humor in advertising.
- Asians like product features.
Yahoo also offered good perspective for marketing to Asian Americans.
- Marketers need to be authentic.
- Pay attention to nuances and details.
- Be positive as opposed to using humor.
Twenty-seven percent of Asian Americans feel that many ads targeted to them are offensive. Marketers need to avoid the stereotypes of the nerdy Asian guy who's unattractive to women and the butt of the joke as well as someone "fresh off the boat."
Toyota Case Study
A highlight of the conference was a presentation from Toyota, who at the 2011 3AF conference was named "3AF Marketer of the Year." Toyota actively targets Hispanics (started that in the 1980s), African Americans, and Asian Americans. Toyota's Asian American program began in 2003, behind the Sienna mini-van. Sienna is now the number one mini-van among Asian Americans and Toyota now markets the Camry (since 2005), Corolla (since 2006) and also the Highlander, Prius, and Rav4 to Asians. Toyota actively involves multicultural insights upfront in the process for product research and general market messaging.
The Rise of Mommy Bloggers
The conference offered a panel of "mommy bloggers" who started their blogs because they felt their experiences were not being heard in more mainstream media (a point offered by others at the conference as well). The bloggers offered these insights on how companies and agencies can work with mommy bloggers:
- Don't be afraid of the mommy bloggers; they are your customers too.
- Long-term relationships work best as blogs are not built overnight.
- The mommy bloggers have editorial calendars so provide adequate lead time when working with them.
- You need a budget when you reach out to bloggers as it's a business relationship and not just a PR relationship.
There were about 150 attendees at the conference – a mix of media companies, agencies, and clients. Client side marketers included Brown-Forman, Coca-Cola, Kellogg, McDonald's, State Farm, Toyota, Verizon Wireless, and Western Union.
Verizon Wireless was named 3AF's 2012 Marketer of the Year. Congrats!
On the second day of the conference, USA Today's primary front page headline was, "Minorities are now a majority of births." How perfect! And I will quote, "More than half of all babies born last year were members of minority groups, the first time in U.S. history. It's a sign of how swiftly the USA is becoming a nation of younger minorities and older whites. Hispanics, blacks, Asians and other minorities in 2011 accounted for 50.4% of all births."
C7? How about Brand-Specific Commercial Ratings?
By Bill Duggan, Group EVP, ANA
Posted: May 18, 2012 12:00am ET
The network upfronts were this past week. Leadership of at least two major networks used that opportunity to advocate for a shift of currency from C3 to C7 ratings – meaning ratings based on the average commercial minutes in a program with three (or seven) days of commercial viewing in DVR playback. As the trade association representing client-side marketers, I want to remind the network executives of advertiser interest in more granular commercial ratings.
With C3, commercial viewing was finally recognized in discussions between buyers and sellers. But C3 is based on average commercials, not specific commercials. For more than five years ANA has been advocating for brand-specific commercial ratings as that would help answer the question, "How many people actually had the opportunity to see my spot?"
We've surveyed our members many times over the years on this issue, last doing so in 2011 when 82% of marketers expressed interest in having ratings available for individual commercials. That's a landslide!
There is the need for greater accountability in television advertising, where more than $70 billion is spent annually on commercial time. Marketers require a deeper understanding of program and commercial viewership as well as the behaviors that result from consumers' television viewing experiences. Brand-specific commercial ratings would go a long way in better evaluating television's contribution to the marketing mix as well as in assessing the overall ROI of television advertising expenditures. Brand-specific commercial ratings would support the needs of marketers by:
- Most fundamentally, providing better estimates than C3 for viewership of specific commercials.
- Serving as a copy testing tool to identify the stronger and weaker executions within a commercial pool, enabling advertisers to pull (or fix) weaker spots and heavy up on stronger ones.
- Functioning as an indicator of commercial wear out.
- Providing a better understanding of impact differences related to such factors as pod position, length of creative, and national versus local placement.
- Better establishing the value of in-program and in-game features and sponsorship.
- Helping provide a barometer of the "stickiness" of specific networks for their commercials.
Brand-specific commercial ratings would be an invaluable tool for campaign management, and ultimately, they would truly help marketers make better decisions.
Should they be currency? That's up to individual buyers and sellers. But they should be available.
And remember, ratings are about the "opportunity" to see. They don't take into account people leaving the room without logging out of their people meter or those multitasking and possibly distracted via a computer, tablet, or smart phone. Maybe we should begin exploring technological solutions that equip "eyes" on a television or measurement device before we have serious conversations on C7!
Insights and Highlights from the ANA Advertising Financial Management Conference
By Bill Duggan, Group EVP, ANA
Posted: May 10, 2012 12:00am ET
I have just returned from the ANA Advertising Financial Management Conference, which drew a record 550 attendees. The following are ten key insights and highlights that I took away.
- Resiliency: In the opening economic keynote, PwC advised advertisers to "over weigh resiliency and under weigh growth." Japan was noted as a key example of that – despite sluggish growth over the past two decades, the Japanese were very resilient following the earthquake/tsunami and the country is rebuilding as a result.
- People: Hans Melotte, CPO of J&J, stressed the importance of people. "Everything begins and ends with having the right people. Superior people result in superior outcomes while mediocre people result in mediocre outcomes." Procurement at J&J is a key player that enables growth while cost savings are of secondary emphasis.
- Website Video: Paul Matsen, CMO of The Cleveland Clinic is an advocate of website video, a great example of owned media. The Cleveland Clinic has some 1500 videos on their website, which have certainly contributed to making that the #1 most visited hospital website in the U.S. Paul said that the "… use of video can transform marketing."
- Agencies as Junior Partners: The great Martin Sorrell spoke of agencies being "junior partners" to their clients—not full partners and certainly not domestic servants, saying, "Don't treat us as a commodity; it's depressing and confrontational."
- Patent Trolls: Beware of patent trolls, says Doug Wood of Reed Smith and ANA's outside legal counsel. Patent trolls acquire patents that have not been utilized and are essentially worthless, target one or more industries with cease and desist letters, and then target a few companies to sue to apply pressure on the rest to settle for less than litigation costs.
- Accountable Compensation: Dustin Cohn, Jockey CMO and Rich Feitler, TPN president discussed their compensation arrangement built on the principles of partnership, accountability, fair and shared metrics, payment on output and not hours, and earning the entire agency profit margin based on meeting company goals. There's so much chatter at ANA meetings about compensation and it's great to see a client and agency doing something very different.
- Innovation: Kelly Mooney, CEO of Resource Interactive, emphasized the importance of a commitment to innovation. Marketers and their agencies need ongoing monitoring of emerging trends followed by rapid application of testing ideas based on those trends. A nominal budget should be allocated for such innovation to provide a constant stream of learning.
- Media Audits: The primary objective of a media audit is to improve the effectiveness of the media investment. For many marketers, media is the largest part of their marketing spend. Media audits also shine a light on client behavior that could drive up costs.
- CMO Insights: IBM shared results of C-suite global studies with CMOs and CFOs. I loved this simple insight on technology – CMOs have to use tools and technologies that their children understand better than they do. So those CMOs better get up to speed!
- Corporate Trade: Corporate trade (also referred to as barter) is a financial tool that provides the opportunity to realize better returns on excess inventory or other assets than traditional liquidators can offer and "trade" those assets for media or other goods. Active International, a leader in corporate trade, shared their perspective.
Industry Debate on State Commercial Production Incentives
By Bill Duggan, Group EVP, ANA
Posted: May 3, 2012 12:00am ET
The ANA last week issued the white paper "The Found Money of State Commercial Production Incentives." Many states now offer production incentives for advertisers willing to shoot their commercials in their state.
These incentives are offered by the states to create jobs and attract investment. Savings, which can range from 15 percent to 30 percent of the production costs, can be achieved without sacrificing quality. The ANA's position is that the state production incentives belong exclusively to the advertiser, not the production company or the agency.
The Association of Independent Commercial Producers, the trade association representing the production community, raised this issue with its members back in November. Last week, the AICP responded with a critique of the ANA's position. In turn, the ANA issued a response to that critique.
It is important for ANA members to be aware ofthe benefits of state commercial production incentives, as well as our position that production incentive rebates belong exclusively to the advertiser.
The Found Money of State Commercial Production Incentives
By Bill Duggan, Group EVP, ANA
Posted: Apr 23, 2012 12:00am ET
Many states now offer financial incentives to advertisers to shoot commercials in their states. Although such incentives originated about ten years ago, more recently they have expanded to additional states and have become increasingly attractive to advertisers. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state.
The film and television industries have historically benefited greatly from these state production incentives. The incentives are clearly geared to reward companies for making the decision to produce in a particular state. Incentive programs target the companies that fund productions and give final approval on the shoot location. In the feature film arena, the largest recipients of these incentives are the major motion picture studios. More recently, advertisers have been participating. Savings can be achieved without sacrificing quality, as many states have been very successful in building production crew bases and equipment suppliers required by the industry.
States base incentives on hiring as many locals and purchasing/renting as much as possible from local vendors. Typically, all expenditures incurred in the state related to pre-production, production, and post-production qualify for state production incentives. The general rule of thumb is that the more the advertiser spends in the state, the greater the potential savings from the incentive.
The list of states that offer commercial production incentives and the specific details for each state, are continually evolving. Commercial production incentives are currently available from Alaska, Connecticut, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, New Mexico, North Carolina, Oklahoma, Pennsylvania, Puerto Rico, Texas, Washington, and West Virginia. California and New York—two long-time commercial production centers—have active state film offices but do not offer commercial production incentives that advertisers can utilize. One resource available to help stay up to date on the various state policies is The Official Guide to United States Production Incentives at http://www.easecommercial.com/.
Production incentive rebates belong exclusively to the advertiser, not the production company or the agency—it's the advertiser who funds the production and gives final approval on the shoot location. Importantly, contracts with agencies and production companies should be written to reflect the fact that any production incentive associated with the work covered by that contract is the sole property of the advertiser. This is a matter of protecting your corporate assets and receiving the financial benefits that accrue from your marketing expenditures.
State commercial production incentives represent a meaningful opportunity for advertisers and states. It's a win-win situation. States have invested time and capital in creating these incentives to woo advertisers to shoot commercials in their state to help build their economies. Advertisers can use these incentives to help significantly stretch marketing budgets.
Lessons from Agency Relations Day
By Bill Duggan, Group EVP, ANA
Posted: Apr 19, 2012 12:00am ET
Earlier this week, Walgreens hosted ANA Agency Relations Day, which provided "nuggets and nuggets" of learning on client/agency partnerships, summarized below.
Production Decoupling: In June 2011 Accenture appointed TBWA Worldwide as its global advertising agency of record and Tag Worldwide as its global production agency. Decoupling production from creative via Tag was done to improve efficiency, drive further cost savings and improve the quality of execution. Production decoupling (also known as centralizing or unbundling) is the separation of the business of production from creative development. There seemed to be a general lack of awareness among Agency Relations Day attendees on this issue. ANA has a terrific insight brief that can help -- http://www.ana.net/miccontent/show/id/ib-production-decoupling-updated.
Agency Relations in A VUCA World: VUCA stands for Volatile, Uncertain, Complex, and Ambiguous, according to Debra Giampoli of Kraft. The world as we know it is over - it's no longer predictable, we can't rely on what's worked in the past, the speed of change is accelerating, technology is exploding and consumers are embracing it more quickly than most marketers are. If we're going to thrive in the VUCA world we must not be afraid, take risks, be open minded, develop new skills, and always be evolving. Do it, try it, learn from it, and try something else. Immerse yourself in what's new. Uncertainty is the new normal. Kraft has become a better client in this new world by having clear, tight, and consistent strategies. They have assumed responsibility for those strategies and identified internal champions with great taste. Kraft has made it a priority to make great client-agency matches through great chemistry and to build and sustain those relationships.
Agency Evaluations: For Walgreens, agency evaluations help incentivize agency partners to share in company goals and business objectives. Agencies feel part of the team, with "skin in the game." Further, agency performance monitoring can greatly improve the effectiveness and efficiency of marketing. ANA's own research shows that the vast majority of marketers (82 percent) report that their companies regularly conduct formal agency performance evaluations. The top benefits derived from a formal agency evaluation process are identifying and improving under-performing agency relationships (92%) and identifying and recognizing high-performing agency relationships (85%). ANA's advice is to not only conduct regular agency evaluations but do so for all your agency partners (e.g., PR, multicultural, etc.).
Integration: For the United States Postal Service every communications element has a role and contributes to results. The USPS achieves integration via its strong belief in a core agency team at partner Campbell-Ewald comprising the right disciplines. There are not separate agencies and there is only one P&L. There is cohesion of ideas through one group of people working together, rather than departments overtly selling. Benefits include everything created together once, learning as a team, and cross pollination of skills.
Incentive Compensation: This is also called "pay for performance" or "performance incentives" and is a method where some, or all, of the agency's compensation is tied to the achievement of performance results mutually agreed by the client and the agency. When done well, performance incentives align agency and client on business/communications agendas and goals – the discussion shifts from just hours/FTE's/costs to meeting performance objectives. 46% of marketers use incentives with at least one of their agencies (per ANA survey results) with a skew towards the biggest spenders.
What Makes a Good Client: Great perspective provided by Rob Davis of Starcom who noted a client who ends every conversation with, "what can we do better?" According to Jack Rooney of Ogilvy, empathy and respect are key. Empathy for the fact that agencies are a unique breed that is genetically disposed to making clients happy. Respect for the agency's craft—you hired them because you want them to do something you can't do in your organization.
Global Marketing: Reaching Consumers at a Local Level
By Ken Beaulieu, senior director of marketing and communications, ANA
Posted: Apr 17, 2012 12:00am ET
This is part three of my recent interview with Chris Burggraeve, chief marketing officer at Anheuser-Busch InBev and president of the World Federation of Advertisers. In part one, Chris explained why it's critical to understand the strengths of your competitors in each market, and how AB In-Bev's "Way of Marketing" creates sustainable brand health. In part two, he discussed the importance of understanding a country's unique cultures. Here, he shares his thoughts on the inherent challenges of marketing at a local level.
Q: Is AB InBev making a big effort to reach consumers at a local level with customized messages, media, and even products? What are some of the challenges global marketers must consider?
Chris: People may perceive some of our brands globally, but they drink locally. To manage the inherent complexity of global brands like Budweiser and Stella Artois, we apply a "Freedom in a Framework" principle. The framework is very clearly prescribed globally. A global brand has one relevant positioning created based on testing in key countries, one global look and feel (from packaging to communication), one global campaign, and one centrally steered renovation and innovation pipeline. It is run by a clear global brand owner, who, of course, functionally leads a team represented by the key countries.
The degrees of freedom by local marketers to manage the global brand are limited — by choice. But they do have some flexibility to adjust to local taste and custom. Take sports, for example, and its link to Budweiser. The global number one sport passion is soccer/football. But for Canadians, it's ice hockey, and in the U.S., baseball is the "great American pastime" that fits the Budweiser brand positioning best. Any execution within our current "Anticipation" campaign and "Grab some Buds" creative executions will take these sensitivities into account to drive relevance. All great global brands learn over time to balance global consistency with local relevance. That is a core capability to being successful in this global brand-building game.
Conversely, we are portfolio marketers. We have plenty of big local brands in each local portfolio, such as Bud Light in the U.S., Brahma and Skol in Brazil, Jupiler in Belgium, or Harbin in China. We call them our "local jewels." The local VP of marketing is the high-level brand steward of a local jewel. He or she completely determines everything local, within the methodology of the AB InBev Way of Marketing. They have a local degree of freedom, and a completely locally designed framework. For example, Paul Chibe, VP of marketing in the U.S., stewards huge local brands like Bud Light and Michelob Ultra, and a very wide range of U.S.-centric brands. Paul, who is based in St. Louis, and his team manage the full portfolio in the U.S., including the global brands Budweiser, Stella Artois, and Becks. On the latter, though, he works closely with the team of Frank Abenante, global VP of brands and insights, who is based in New York. Frank and his team interact with all VPs of marketing around the world on these three global brands.
As a marketer, it's great to be able to acquire different skills over time within the same company — running a local brand, running a portfolio of local and global brands in a country, running a global brand from the center, and, ultimately, running a portfolio of global and local brands from the center. All require different skills, but I would advise any marketer to start on a local brand in a country first.
52% of Marketers Will Ask Agencies to Lower Internal Costs
By Bill Duggan, Group EVP, ANA
Posted: Apr 12, 2012 12:00am ET
My two most recent blogs have reported on findings from the latest edition of ANA's "Recession Survey."
- "New ANA Recession Survey Results" on March 28.
- "Clients Asking Agencies to be Cost Efficient" on April 3.
These survey results have gotten quite a bit of attention. CMO.com, in fact, gave the recession survey the honor of "This Week's Top Story." CMO.com said:
Agency-related articles proved popular among CMO.com readers for this first week of April. Starting with our lead article, more than half of the respondents to a recent Association of National Advertisers survey said they intend to ask their agencies to find ways to cut their costs--which isn't to say marketers plan to cut agency compensation. It also doesn't mean they'll be outsourcing any less … What all of this does mean, however, is a redefined relationship between CMOs and their agencies.
CMO.com featured a terrific blog from Annop Sahgal of Adobe Systems, titled, "CMOs, Agencies Take Relationship To The Next Level" and highlights follow:
The digital age is driving marketing accountability to new heights. Marketers are more reliant on their agencies and other outsourced partners to help them succeed in a business landscape that has become far more complicated, as well as highly technology- and data-driven. All of that is forcing a new way to think about creative that goes beyond traditional norms.
Adding to the challenge are fundamental shifts in what is viewed as both creative and effective in engaging savvy consumers. CMOs and agencies alike have to rethink traditional ideas about a creative campaign and begin approaching and evaluating their initiatives as opportunities to create ongoing dialogues—sharing of stories—between a brand and its customers.
Modern-day marketers require many new skill sets and new types of talents from their partners. CMOs and agencies can benefit from taking six factors into consideration when working toward building the right teams and expertise, as well as embarking on new digital marketing initiatives.
- Learn how to manage and work with an extended network of talented specialists.
- Demonstrate the value of every marketing initiative.
- Become a great storyteller, not just a traditional marketer.
- Think utility versus glitz.
- Acknowledge that technology now drives marketing.
- Keep in mind that digital marketing is more than just a new advertising channel.
Read the full blog here. Thanks for that perspective, CMO.com and Annop!


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The Kentucky 4-H State Horse Events were held in Lexington on June 9 and 10. Each year, hundreds of 4-H horse project members from across the state compete in the two-day event.
Three Washington Co. 4-H Young Riders members, Brittany Wells, Brandon Wells and Tyler Adams, participated in this year's event.
Winning state champion in the Sr. Team Demonstration category were Brittany Wells and Tyler Adams. Brittany went on to win third in Sr. Public Speaking and fourth in the Sr. Individual Demonstration categories. In Sr. Horse Photography, Brandon Wells won state champion in the Sr. Digital Collage and Brittany Wells placed third. In Sr. Photo Collection, Brittany won state champion. In the Sr. Photography Showing Movement, Brittany won sixth place. In the Sr. Craft division, Art Pattern/Blueprint, Brandon Wells received second place and Brittany Wells fourth place. In Sewing, Brittany received second place and in Art Kit, Brittany won tenthplace. Congratulations to these three for representing Washington County.
Last week, four 4-H Hooves and Horns members travelled to MuhlenburgCounty for the State 4-H Livestock Judging Contest. This popular contest drew several hundred youth from across Kentucky to the western part of the state.
Participating were Emilee Graves, Taylor Blandford, Justin Campbell and Jacob Graves. Participants, depending on their age group,judged between 8 and 11 classes of beef cattle, hogs, sheep and goats. They also had to give between one and four sets of reasons on class placements and the 9-11-year olds had four non-traditional classes where they identified breeds of livestock, parts of livestock and cuts of meat.
As you can see, the event helps youth learn about all species of livestock, helps them with their decision making skills and to be better public speakers. Another highlight is to see old and new friends from across the state. Congratulations to the four members representing Washington County.
In the future watch for details on upcoming 4-H Day Camp opportunities at the Washington County Extension Office and results from other district and state competitions.
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