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Marketo In The Press
As the leading provider of cloud-based marketing software, Marketo often finds itself in the business and technology media spotlight. Check out our recent coverage below.
Marketo CEO Phil Fernandez on customer expectations and competition
CMO.com, August 22, 2014Marketo's global leader shares how the data and technology skills gap impedes customer engagement, and why Marketo can win the race for marketing technology vendor supremacy.
Ad Tech and Marketing Automation Have Finally Collided
AdAge, August 14, 2014Acxiom and Turn, an automated ad-buying platform with data management capabilities. The integrations give Marketo users the ability to serve ads to people resembling the prospects in their marketing databases, helping them grow their reach.
The CMO's Guide to Marketing Automation
AdAge, August 13, 2014By bringing all that data together and mapping the various consumer paths, marketers can automatically personalize content to prospects and customers. That personalization of content at scale, and smart engagement with prospects based on the way they interact with content, sits at the core of marketing automation.
Marketo opens East Coast hub in Buckhead
Atlanta Business Chronicle, July 31, 2014Marketo announces its Atlanta expansion and creates up to 40 engineering and sales jobs. This is expected to grow to more than 200 over the next two years.
Digital marketing company opens up Atlanta office
WSB-TV, July 30, 2014Atlanta's WSB-TV talks to Marketo CEO Phil Fernandez about the opening of its new office in Atlanta.
Marketo Q2 Results Show Growth of Marketing Automation
CMSWire, July 25, 2014"Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as our Real Time Personalization product, which we released early in the quarter," said Marketo CEO Phil Fernandez.
Phil Fernandez of Marketo on the importance of communication
The New York Times, July 17, 2014Marketo CEO Phil Fernandez sits down with New York Times' Adam Bryant to discuss his leadership style.
Despite high tech, the future of marketing is exactly the same: focus on customers
Fortune, July 15, 2014Six marketing experts, including Marketo CEO Phil Fernandez, gathered at the Fortune Brainstorm Tech conference to discuss the future of marketing, one infused with technology.
Marketo partners with Macquarie Telecom
ARN, July 8, 2014Marketo will host its customer engagement platform and real time personalization solution at Macquarie Telecom's Tier 3 facility in Sydney. Marketo managing director Aden Forrest, told ARN that the decision to have local hosting was driven by new privacy regulations, but also in part by customer feedback.
3 Coolest Things You Need To Know From Marketing Nation Summit 2014
Forbes, April 11, 2014Christine Nurnberger, vice president of Marketing at SunGard Availability Services, discusses her time at Marketo's Marketing Nation Summit in San Francisco.
The Time for the Customer Is Now
DMNews, April 11, 2014Marketo's Jon Miller is excited about the future. The One-to-One Future, that is—as predicted by Don Peppers and Martha Rogers, Ph.D., in their seminal 1993 bestseller. Miller, Marketo's cofounder and VP of product marketing, says that the time for one-to-one marketing has come, and business success is riding alongside it.
Ad-Tech vs. Marketing Tech = Sean 'Puffy' Combs vs. Hillary Clinton
MediaPost, April 10, 2014
A look at the colliding worlds of ad and marketing tech.
Marketo Announces New Marketing Platform to Battle Oracle, Salesforce, Adobe
Forbes, April 9, 2014Jon Miller, VP of Product Marketing, sits down with Forbes to discuss the company's recent announcements around its customer engagement platform, real-time personalization, SEO and calendar solutions.
Marketo partners with Acxiom, launches customer engagement platform
ZDNet, April 8, 2014By teaming with Acxiom, Marketo plans to leverage its newly released customer engagement platform alongside the SaaS provider's data and analytics muscle to customize marketing content across touchpoints.
Hillary Clinton's High-Tech Marketing Message
The New York Times, April 8, 2014The former Secretary of State and first lady speaks at Marketo's Marketing Nation Summit in San Francisco. During her time onstage she touched on such hot technology topics as social media, cloud computing and big data, all of which she suggested could contribute to a renewal of the American economy.
Marketo Expands Cloud Software Into Japan With Dentsu Venture
Bloomberg, March 24, 2014Marketo expands into the Japanese market through a venture with Dentsu Inc., Asia's biggest advertising company, and SunBridge Corp.
Marketo Sets Its Sights On B2C
AdAge, March 4, 2014Marketo discusses its expansion into the b-to-c space and the opportunity to tap into consumer marketers' desire to stay engaged with customers.
What the Insightera Acquisition Brings to Marketo
CMSWire, December 17, 2013Jon Miller, vice president of marketing content and strategy and a Marketo co-founder, talked to CMSWire this week after the $19.5 million acquisition of the Israel-based real time personalization web and mobile platform.
Marketo: Raising its profile on Wall Street
CNBC, December 9, 2013Phil Fernandez, Marketo president & CEO, explains how his cloud-based software business became one of the market's top IPOs this year and is poised to become the next big software company.
Marketo Opens Up: 'Marketing Isn't A Second-Class Citizen To CRM'
AdExchanger, December 3, 2013Jon Miller, Marketo's cofounder and VP of marketing content and strategy, sat down with AdExchanger during Salesforce.com's Dreamforce to talk about Marketo's future moves.
How to grow 1500% in three years, and what you need to do first: Marketo's CEO reveals the secrets
SmartCompany, November 14, 2013CEO Phil Fernandez goes over the secrets to Marketo's success during a visit to the Australian office.
Building a Marketing First World
Diginomica, October 29, 2013CEO Phil Fernandez speaks to Stuart Lauchlan about the continuing mainstream acceptance of the marketing space as a core business as well as reinforcing the rise of the CMO within the corporate hierarchy.
Marketo Introduces the Dialog Edition, Its Newest Email Marketing Solution
DestinationCRM, October 17, 2013Marketo, provider of a cloud-based marketing platform, has introduced the Dialog Edition to help email marketers transition from traditional email marketing to automated email campaigns.
How imagination and marketing automation helped Navitas' digital marketing agenda
CMO.com, October 9, 2013Australian education services group talks about how its rollout of marketing automation has revolutionised the way it manages the buying lifecycle of international students looking to study abroad.
How Marketers Can Use Big Data To Their Advantage
Bloomberg TV, September 19, 2013Marketo CEO Phil Fernandez discusses the company's growth strategy and competition with Deirdre Bolton on Bloomberg Television's "Money Moves."
Troubles Ahead For Internet Advertising
The New York Times, September 16, 2013CEO Phil Fernandez discusses the role of marketing in the evolution of online advertising and its effects on the customer relationship.
Recent Spate Of Silicon Valley IPO Filings May Just Be The Beginning
San Jose Mercury News, September 16, 2013Peter Delevett reviews the up rise of Silicon Valley IPO's and shares CEO Phil Fernandez' insight into why.
Insight out: data marketing, investment and the CMO
Marketing Magazine, September 12, 2013Got data? Great, but now what? Catherine Vallence asks how marketers can extract insight out of information, how to decide on suppliers, and how, if done right, the CMO can be the company's greatest hero.
Marketo partners AdWords to link online clicks with offline purchases
Marketing Magazine, September 10, 2013Marketo announced its partnership with Google AdWords, a marketing automation industry first. The partnership will allow clients to view conversion data from Marketo within Google AdWords, providing insight into which clicks resulted in new customers.
Marketo CEO: In Early Innings of Business
CNBC Mad Money, August 5, 2013Never bet against the cloud, especially when it's integrated with social offerings. Case in point, Marketo. They help clients streamline marketing decisions and build long-term relationships with their customers, especially through social media.
Marketo Makes Finance And Marketing New BFF
Diginomica, July 8, 2013Dennis Howlett, a proclaimed ex-finance geek, reviews Marketo Financial Management. Read more to find out why he would happily choose the Marketo approach if he were back in corporate finance.
Marketo CEO Phil Fernandez Knows What's Important To CMOs
Forbes, June 20, 2013Phil Fernandez created innovative marketing automation software company Marketo to meet the needs of CMOs. How did he know their needs? He asked.
Marketo CEO: Social Media Does Work
CNBC Mad Money, June 13, 2013Take a look at Marketo. Cloud-based marketing software play that helps companies streamline marketing decisions while boosting revenue growth, building long-term relationships with their customers, and lead generation with new customers.
Marketo Vows Independence Amid Oracle Buying Spree
Bloomberg, June 12, 2013CEO Phil Fernandez is committed to staying independent while Oracle Corp and Salesforce.com (CRM) buy up his top marketing-software competitors.
Marketo: Salesforce-ExactTarget Combo Won't Win
InformationWeek, June 12, 2013CEO Phil Fernandez says Marketo is leading digital marketing while Salesforce.com is buying 'commodity' capabilities with its $2.5 billion ExactTarget deal.
Marketo Debuts Intelligent Targeting Tool in Wake of IPO
CMSWire, June 11, 2013Marketing automation vendor Marketo has debuted an intelligent targeting tool called the Customer Engagement engine in the wake of its US$ 80 million IPO.
Marketo's First Launch Since IPO Is A Machine Learning Engine For Social Campaigns
TechCrunch, June 11, 2013Marketo is coming out with its first launch since its successful IPO last month. It's a one-to-one marketing tool that applies machine learning for social campaigns that allows marketers to automatically adapt messaging based on the customer and the history of engagement.
NASDAQ Welcomes Marketo [MKTO] to The NASDAQ Stock Market
NASDAQ, May 17, 2013The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ) today announced that trading of Marketo, Inc. (Nasdaq:MKTO), the provider of a leading cloud-based marketing software platform, commenced on The NASDAQ Stock Market on Friday, May 17, 2013.
Don't Just Prove ROI, Strive to Consistently Improve It
Direct Marketing News, April 1, 2013Marketo's VP of Content Marketing and Strategy discusses how aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in the mind-set of today's marketer.
Marketing's Lucky Number is One
Marketing Magazine, March 28, 2013Aden Forrest, Australia/New Zealand managing director at Marketo, discusses the evolution of the marketer - the past was looking at agency creative and flicking through a media schedule. Today, it's all about understanding the process and ensuring everyone is treated as an individual.
Marketo Social Marketing Introduced to Unify Web, Email, Mobile Campaigns
CMS Wire, March 21, 2013Marketers often strive to build a simple message that appears consistent wherever potential customers may find it. This quest is likely what Marketo has in mind for its Social Marketing tool that's meant to integrate messaging across multiple channels.
Reaping The Benefits Of Marketing Automation
AdExchanger, March 20, 2013For Justin Keller, associate marketing director at Visage Mobile, one of the reasons he uses marketing automation is because it allows him to better target his customers... The San Francisco-based company was initially interested in Marketo mainly to capture leads "more intelligently," according to Keller.
Three Reasons Marketing Automation 'Is So Hot Right Now'
DemandGen Report, March 19, 2013In this DemandGen Report guest post, Jon Miller highlights three reasons why marketing automation is a hot topic.
Marketo Boosts Microsoft CRM Integration via Partnership
BtoB Magazine, March 14, 2013Marketing automation company Marketo Inc. has partnered with data integration company Scribe Software to deliver marketing campaign data to users of Microsoft Dynamics CRM.
The Wall Street Journal, March 13, 2013Jon Miller discusses the importance of engaging content in this Wall Street Journal guest blog post.
The Wall Street Journal, March 8, 2013Guest Mentor Jon Miller, vice president of marketing and co-founder of Marketo discusses the keys to maximizing the ROI of marketing events.
Achieve Revenue Nirvana With Better Marketing
Direct Marketing News, March 5, 2013Jon Miller, Marketo VP of Marketing Content and Strategy, discusses the three common misconceptions about marketing automation to avoid on your road to revenue nirvana.
Event Marketing: Virtual event campaign drives 10,155 registrations and 1,800 new database names
MarketingSherpa, February 27, 2013This case study covers why and how Marketo opted to host an online virtual event to announce its LaunchPoint partner ecosystem. Read on to discover how the marketing automation vendor segmented its own database, utilized social media -- including paid promotion on Facebook -- and leveraged its partners for promotion to wider audiences.
Marketers Feeling The Heat To Provide Detailed Revenue Performance Metrics
DemandGen Report, February 20, 2013Marketing has traditionally been viewed as a cost center – money goes in, but it has been hard to measure the actual return on the investment. Marketers have been accustomed to speaking the language of clicks, page views, email open rates and other metrics, yet experts say these metrics don't matter much to the CEO, CFO and others who are focused on the bottom line.
Marketo Definitive Guide Tells You the What, Who, How and Why of Marketing Automation
CMS Wire, February 13, 2013Marketing automation is a hot buzzphrase right now, but what exactly does it mean and why should marketing professionals care? Cloud-based marketing automation software provider Marketo attempts to provide answers to these and other questions in its latest guide.
The Ultimate Social Media Event Planning Checklist
Business Insider, February 11, 2013Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Here is a sample checklist to help you prepare for the cornucopia of opportunities that events present in terms of social media.
The 10 Must-Have Sales and Marketing Business Tools
The Huffington Post Blog, January 28, 2013Using Marketo we have also significantly grown our sales pipeline, further validating our strong return on investment based on our ability implement marketing automation and lead nurturing capabilities. As our CEO often says, "do more Marketo!"
Is Facebook's New Messaging Feature Good for B2B?
BtoB Magazine, January 23, 2013Last October, Facebook rolled out its "paid update" feature that allows users to "promote" a personal post, making it more likely to appear near the top of friends' timelines. Could this new paid messaging feature be useful to b2b marketers? Jason Miller, social media strategist with marketing automation company Marketo Inc., thinks the chances are slim.
How Companies Can Train Employees To Analyze Data Like Nate Silver
Business Insider, January 22, 2013In this contributed article, CMO Sanjay Dholakia shares four ways businesses can grow their own "Nate Silvers" of marketing to drive Big Things in 2013.
CRM Watchlist 2013: The Finalists
ZDNet, January 7, 2013After a year of monitoring and five weeks of reviewing questionnaires, I'm ready to name the finalists for CRM Watchlist 2013. Remember, these aren't the winners. Each winner will get a review. This is just a list. There is SO much more analysis coming it will make your head spin.
Industry Leaders Offer Predictions for 2013
Adotas, January 2, 2013Per Phil Fernandez, Cofounder and CEO, Marketo, "in 2013, we'll see an increasing maturity in the use of marketing technologies, driven by a greater availability of services and best practices (such as Marketo's own Marketing Nation)."
Looking for the 'Next Big Thing'? Ranking the Top 50 Start-Ups
The Wall Street Journal, September 27, 2012Several other companies on the list offer products or services designed to help businesses run more efficiently, such as data-storage company Nimble Storage Inc. (No. 26) and business-analytics software provider Marketo Inc. (No. 20), cloud-computing services provider Appirio Inc. (No. 29) and wireless networking company Aerohive Networks Inc. (No. 37).
The Morning Download: CIOs Strive for 'Continuous Improvement'
CIO Journal, September 25, 2012The CEOs behind stodgy business technology start-ups have suddenly become Silicon Valley royalty... The attention comes as a realm of technology once branded "unsexy" is finding success on Wall Street, largely thanks to the solid growth shown by the likes of Splunk and ServiceNow.
Why Business Tech Is Sexy Again (Video)
The Wall Street Journal Live, September 24, 2012Now that several newly public Internet companies' stocks have cratered, attention has shifted to business technology. Marketo's Phil Fernandez joins digits to discuss why his firm is getting investor buzz.
Marc Benioff's Hidden Jewel: Salesforce.com and Data
Forbes, September 6, 2012If the growth of SaaS player Marketo or Eloqua's recent IPO are any indication, companies are in deep need for better revenue generation reporting and analysis.
The Hot New CxO: Chief Marketing Technology Officer?
VentureBeat, August 23, 2012Maybe software is eating the world. Or at least the world of marketing, where marketing automation tools such as Hubspot and Marketo are being added to traditional database marketing, customer relationship management systems, and emerging social media marketing tools.
Revenue Strategies For a Facebook World (Video)
TheStreet, August 3, 2012Phil Fernandez, author of Revenue Disruption, says marketers need to adapt to the fact that Facebook and Google have shifted the power from sellers to buyers in this video interview with Gregg Greenberg from TheStreet.
Unite Sales And Marketing! (With A Chief Revenue Officer)
Fast Company, July 6, 2012In the following except from Revenue Disruption, Fernandez discusses how, if structured properly and outfitted with the right talent and objectives, a CRO can play a pivotal role in driving a company's revenue growth.
Marketo Aims to Lead the Marketing Automation Space
Business Software, June 7, 2012Marketo has been making a name for itself in marketing automation thanks to offering a simple to use yet powerful solution that aims to help companies accelerate revenue growth.
Marketo Summit Session: Engaging with Cross Channel Marketing
Top Rank Online Marketing Blog, May 24, 2012Cross channel marketing is effective because each of these platforms can have an impact, when integrated into a holistic campaign. It's with this in mind that Maria Pergolino, led the Marketo Summit panel discussion 'Engaging with Cross Channel Marketing'.
Marketo Adds Social to Automated Marketing Solution
MyCustomer.com, May 24, 2012Integrated with the company's existing marketing automation platform, the suite's first offerings – Marketo Social Boost and Marketo Social Promotions – intend to make every marketing campaign inherently social.
Marketo Launches Social Marketing Automation Solution
DemandGen Repoprt, May 24, 2012Marketo this week launched Marketo Social Marketing, a suite of social marketing automation products aimed at helping marketers to identify key influencers using social media services.
Marketo Introduces Integrated Solution for Social Marketing Automation
Destination CRM, May 24, 2012Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.
Marketo User Summit 2012 – The State of Revenue Marketing Transformation
The Revenue Marketer Blog, May 23, 2012Today during Debbie Qaqish's presentation with Alex Pelletier of Acquisio, she asked the audience to conduct their own revenue marketing transformation self-assessment and asked Alex to share his journey of transformation with the crowd.
Marketo Takes Marketing Automation To Social Media
Adotas, May 23, 2012Senior editor Brian LaRue sits down with SVP of Products, Sanjay Dholakia, to discuss the new Marketo Social Marketing Suite and the importance of demonstrating value with social marketing.
Marketo Wants To Add A Social Boost To Every Marketing Campaign
TechCrunch, May 23, 2012Last month, Marketo announced that it was acquiring social marketing startup Crowd Factory to add a social component to its marketing automation tools. Today the company is releasing its first products to come out of the deal: Marketo Social Boost and Marketo Social Promotions.
How Cloud Computing Saved My Business
Entrepreneur.com, May 16, 2012Entrepreneur features customer Post.Bid.Ship., and demonstrates how Marketo and salesforce.com help to solve its problem of "tracking marketing efforts or providing sales insights."
Driving Sales Requires An Integrated Approach
Investor's Business Daily, May 15, 2012Maximizing a sales team's potential is dependent on lots of things. Tips from experts on improving the overall revenue equation.
Q&A: Phil Fernandez, CEO, Marketo
Direct Marketing News, May 9, 2012Phil Fernandez, CEO of Marketo recently published a book titled Revenue Disruption: Game-Changing Sales and Marketing to Accelerate Growth. Fernandez took time to answer our questions about the book and the future of marketing.
Thought Leader Phil Fernandez In His Own Words – on Revenue Disruption (Podcast)
CRMsearch, May 8, 2012Phil Fernandez, squarely explains how a historical failure in sales and marketing alignment along with a disruptive change in the way buyers buy creates a revenue dysfunction that stifles revenue growth. In his new book, Revenue Disruption, he also shows how to cure this ill using new thinking and Revenue Performance Management.
Marketo Expands Executive Team
Destination CRM, May 7, 2012Marketo today announced the expansion of its leadership team after the acquisition of social campaign management platform provider Crowd Factory.
Facebook Set To Go on an IPO Roadshow
NPR KQED, 91.5 FM, May 2, 2012Listen to CEO Phil Fernandez chat with NPR's Kai Ryssdal about Facebook's upcoming IPO and the roadshows that will lead to it.
Beagle Research Group, April 27, 2012The combination of Marketo and CrowdFactory gives the combined company greater ability to play in the strategic as opposed to tactical realm. I can see Marketo as more of a B2B play and CrowdFactory as more of a B2C offering.
Why Working with Marketo Works for Us: Technology that Delivers Results
eSpatial Blog, April 26, 2012We were delighted to be asked to speak at Marketo's Revenue Rockstar Unplugged Tour when it rolled up to Dublin earlier this week!
Got IPO Fever? Why It's Not an Exit Strategy & How You Should Prepare for It
OpenView Labs, April 24, 2012Phil Fernandez guest posts, "When I hear entrepreneurs suggest that their companies' exit strategy is an IPO, I can't help but cringe. Why? Because an IPO is not an exit. It's a funding event."
The Crowd in The Cloud: Marketo, Crowd Factory, and The Value of Social Integration The Crowd in The Cloud: Marketo, Crowd Factory, and The Value of Social Integration
Power Reviews, April 24, 2012It was great to see our friends at Crowd Factory make the choice to join the excellent team at Marketo. Marketo continues its history of innovation in marketing automation by adding social marketing campaign capabilities; and Crowd Factory gets instant access to Marketo's customer base to further bolster their growth.
Marketo Acquires Crowd Factory for Marketing Automation
TMC.net, April 23, 2012Though this acquisition, both the companies believe that marketers can now have a breakthrough solution that unifies Marketo's broad platform for marketing automation, sales effectiveness, and analytical reporting with Crowd Factory's platform for rapidly creating and deploying social campaigns like customer referrals or sweepstakes.
The Sea Change Called Social Media and Its Impact on Revenue Creation
1to1 Media, April 20, 2012In this 1to1 Media guest post, Marketo CEO and author of the forthcoming book Revenue Disruption, Phil Fernandez states, business is all about transparency, authenticity, and agility— and explains why.
Marketing Automation Firm Marketo Gets Social with Crowd Factory Acquisition
VentureBeat, April 18, 2012"With Marketo and Crowd Factory on a single platform, marketers will be able to build and manage social campaigns alongside more traditional B-to-B marketing," Marketo Chief Revenue Officer Paul Albright told VentureBeat.
BtoB Magazine, April 18, 2012Marketing automation company Marketo Inc. has acquired San Francisco-based Crowd Factory, a social campaign management business.
Marketo Acquires Crowd Factory
ClickZ, April 18, 2012Marketo, the developer of a marketing automation software platform, has acquired Crowd Factory. Customers of Crowd Factory, which is based in San Francisco, include Molson Coors, Sony Music, Jive Software, Quickoffice, and British Telecom.
Marketo Adds Social Platform with Crowd Factory Acquisition
Direct Marketing News, April 18, 2012"A typical company will have a marketing database," VP of Marketing Jon Miller said. "But if you think about [the people] everybody in our database knows, then ours is just the tip of the iceberg. Crowd Factory is about helping the people you know spread the word for you."
Marketo Acquires Crowd Factory
Destination CRM, April 18, 2012The acquisition of CrowdFactory, Marketo's first, will yield a combined solution thast will enable marketers to amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive edge.
Marketo's Crowd Factory Deal Underscores Rise Of Social Marketing
Information Week, April 18, 2012By helping companies reach customers through Facebook and Twitter as well as e-mail, banners, and keywords, Marketo plans to socialize marketing automation.
Marketo Ignites Social Marketing Automation with Crowd Factory Swoop
MyCustomer.com, April 18, 2012"Social marketing campaigns and marketing automation have been like the proverbial two ships passing in the night, with most social marketing tools sitting in silos disconnected from mainstream marketing processes. Today we have changed that game."
Marketo Expands Marketing Cloud Footprint with Crowd Factory Acquisition
Business Cloud 9, April 18, 2012Marketing Cloud specialist Marketo is seeking to "redefine" marketing automation with the announcement of its first acquisition, Crowd Factory, a social campaign management platform that was one of the four finallists in last year's CRM Idol competition.
Driving Sales and Marketing Alignment
SiriusDecisions Blog, April 18, 2012With the ever-increasing amount of social activity happening at the top of the demand creation watefall, expanded functionality to attract and identify individuals through social sites such as Facebook, Twitter and LinkedIn is a prime requirement for organizations.
Marketo Buys Crowd Factory? You Read it Here First …
ZDnet, April 18, 2012Phil Wainewright of ZDnet writes, "as predicted here last November, Marketo today announced it has acquired social campaign management platform Crowd Factory. After interviewing Marketo CEO Phil Fernandez about the company's funding round last year, I headlined my post Marketo looks to buy into social."
Marketo Makes First Acquisition with Crowd Factory
Silicon Republic, April 18, 2012"By combining Crowd Factory with Marketo, marketing professionals can finally use integrated social campaigns to boost the reach and impact of every marketing initiative they undertake – at every step in the customer lifecycle."
Marketo Acquires Social Campaign Management Platform Crowd Factory
DemandGen Report, April 18, 2012DemandGen Report reports on Marketo's acquisition of Crowd Factory, Inc., a social campaign management platform.
ROI NEWS: Don't over-share with C-suite, says Marketo
B2B Marketing, April 13, 2012B2B marketers should only share revenue-based metrics with CEOs and CFOs, according to new advice issued by RPM company Marketo. Discussing revenue metrics and marketing programme performance metrics allows marketers to gain the respect of the board more than non-financial measurements.
The Market Curve: The Life Cycle Of New Technology Markets
Tech Crunch, April 6, 2012This guest post is written by Doug Pepper, who is a General Partner at InterWest Partners where he invests in SaaS, mobile, consumer Internet and digital media companies.
Five Tips for Better Lead Management and Nurturing
MyCustomer.com, April 5, 2012It's never been more important to nurture the leads you generate, that means getting the right tools in place to manage your leads all the way through the funnel – however long that process takes. Read on to find 5 suggestions for better managing and nurturing your leads.
Big Data Torpedoes Sales Forecasts, Can Cloud Tools Fix the Problem?
CIO.com, April 4, 2012CIO.com touches on the longstanding inability for sales and marketing to utilize big data and how they're now looking to the cloud and Marketo for answers to bring more visibility to the revenue cycle.
Data Technology Crucial to Digital Marketing
Direct Marketing News, April 1, 2012Direct Marketing News convened a select group of senior marketing leaders in a closed-door roundtable discussion, sponsored by Marketo, in February, to get at the heart of some of the best strategies and programs to drive marketing success and to identify the role of media channels in order to do so.
Where Does Social Media Marketing Fit In Your 2012 Budget?
Fourth Source, March 28, 2012Fergus Gloster, Managing Director EMEA, sheds light on 3 reasons many B2B marketers overlook the importance of social media in their 2012 budgets.
Marketo Releases RPM for Microsoft Dynamics CRM (video)
Software Advice, March 26, 2012Software Advice interviews Jon Miller from the Microsoft Convergence showroom floor, to discuss the announcement of Marketo's new support for Microsoft Dynamics CRM.
For These 6 Companies, Innovation Is in Their DNA
Redwood City Patch, March 26, 2012The San Mateo County Economic Development Association (SAMCEDA) honored six companies for their vision and impact on their respective industries, from green technology to social gaming. Attendees at the annual 2012 Awards of Excellence ranged from elected officials to key players from the private sector.
Fergus Gloster, Marketo: "If software firms made planes they'd fall out of the sky!"
My Customer.com, March 26, 2012Fergus Gloster, EMEA head of Marketo, tells Stuart Lauchlan about trust, transparency and marketing.
Social Media in Demand Generation
The B2B Guide to Social Media, March 22, 2012Fergus Gloster, Managing Director EMEA asks 5 questions to determine whether you're covering all your social media bases and explains how to uncover the "social media-demand generation" mystery.
3 Implications of Facebook's IPO For B2B Demand Generation
DemandGen Report, March 20, 2012In this DemandGen Report guest post, Jason Miller, Program Manager for Social Media and Content at Marketo comments on how things will things change for B2B demand generation in the Facebook IPO Era.
Marketo to Release RPM Solution for Microsoft Dynamics CRM Users
Destination CRM, March 19, 2012Marketo announces its integration with Microsoft Dynamics CRM at the Microsoft Convergence conference in Houston. The solution, which will be available this summer, will help executives "increase customer pipelines" and produce maximum sales and marketing productivity.
Marketo Launches Integration With Microsoft Dynamics CRM
DemandGen Report, March 19, 2012DemandGen Report reports on Marketo's announcement for Microsoft Dynamics CRM 2011 focused on increasing pipeline performance, improving sales effectiveness and optimizing sales and marketing investments.
Business Cloud 9, March 15, 2012BusinessCloud9 sits down with Fergus Gloster, EMEA head for Marketo to catch up news since raising their new round of funding. As ever, the conversation also roamed over a broad set of topics as befits a veteran of the Cloud game.
Grow Your Revenue Faster: How to Efficiently Engage More Buyers
ClickZ, March 14, 2012In this guest post Marketo CRO, Paul Albright sheds light on the five steps companies should take to maximize revenue growth today.
The CEO's New Secret Weapon: The Chief Revenue Officer
Forbes, March 13, 2012In his most recent Forbes guest post, Paul Albright discusses the emergence of the new Chief Revenue Officer role – the CEO's new weapon for growth and success – and how it can lead the charge on a new kind of analysis and execution crucial to today's business landscape.
Three Golden Rules for Lead Generation
The Marketer, March 12, 2012With technology and tactics changing rapidly, it's worth reminding ourselves of some golden guidelines for successful lead management.
Top 10 Companies To See at Cloudforce San Francisco 2012
DreamSimplicity, March 12, 2012DreamSimplicity names Marketo a top 10 frontrunner out of the 40+ participants exhibiting at this year's Cloudforce SF.
Social Media Marketing Awards – Marketo Closed Community: Winner
BtoB Magazine, March 12, 2012BtoB Magazine comments on Marketo's recent Community award win: "Why we liked it: The success of this community as defined by the numbers is impressive... That's doing community right."
Spark by Marketo Reports Rapid Growth In SMB Market
DemandGen Report, March 8, 2012Marketo today reported that its marketing automation solution for small businesses, Spark by Marketo, had average sales growth of more than 110% each month since its introduction last September.
Marketo Announces Impressive Spark Uptake
B2B Marketing, March 8, 2012Marketo has revealed its Spark product has earned an impressive adoption rate among small businesses.
Beyond Lead Nurturing/Scoring: Five Lead Management Best Practices
MyCustomer.com, February 24, 2012With B2B sales cycles changing, Fergus Gloster of Marketo, shares five lead management best practices to drive revenue growth.
In Defense Of The Not-So-Lean Startup
FastCompany, February 20, 2012In his most recent FastCompany guest blog post, Marketo CEO Phil Fernandez provides a few proven ways to launch a big, not lean start-up.
What the Facebook IPO Means for B2B Marketers: Vendors Share "Wishlist" Items To Optimize Engagement
DemandGen Report, February 14, 2012Facebook's IPO filing, announced last week, will raise at least $5 billion and could value the company at more than $75 billion. It's an astonishing amount of money, reflecting Facebook's rapid growth and immense user base – as well as the site's growing clout as an advertising and marketing platform.
Marketo Moves to New 7,000 sq-foot European HQ in Dublin
Silicon Republic, February 10, 2012One of Silicon Valley's fastest-growing privately held companies, Marketo, has moved to Cairn House, South County Business Park in Leopardstown which will house its European HQ in Dublin.
Marketo Opens European HQ in Dublin
Business and Leadership, February 10, 2012The company, which reported 130pc revenue growth last year, had been operating its European headquarters and support centre from temporary premises nearby in Sandyford while it finalised its new offices.
Cloud Firm Marketo Moves into New Dublin Office
The Sunday Business Post, February 10, 2012Marketo, a specialist in an area of cloud computing called Revenue Performance Management, has moved into new European headquarters in Leopardstown, Co Dublin and is recruiting staff.
Report: Marketo leads in number of customers
BtoB Magazine, February 9, 2012According to Raab's "2012 B2B Marketing Automation Vendor Selection Tool," a customer buying guide profiling 21 products, Marketo's customer base grew 83%, to 1,575 clients, as of January, ahead of last year's market leader Eloqua.
When Inbound Marketing Goes Wrong
The Effective Marketer, February 9, 2012A great review of Marketo's not-so-typical whitepaper: "Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program."
Where Does Social Media Fit in Your 2012 Budget?
The B2B Guide to Social Media, February 6, 2012Fergus Gloster, Managing Director EMEA shares 3 reasons why many B2B marketers overlook the importance of social media in their 2012 budgets and 5 suggestions to get you started with social, leveraging existing marketing strategies.
Marketing Automation: Is the CRO the link between marketing and sales?
B2B Marketing, February 1, 2012According to Paul Albright, CRO at marketing automation provider Marketo, one in 10 B2B companies already has a CRO, and there is a compelling reason for the other nine to follow suit.
Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth
DemandGen Report, January 26, 2012DemandGen Report recaps Marketo's incredible 2011 including, nearly doubling its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, Marketo said it grew its revenue more than 130% year-over-year and nearly doubled its employee count.
4 Ways Marketers Can Drive Revenue–And Prove It
Fast Company, January 10, 2012Guest post by CEO Phil Fernandez: "Knowing which campaigns are performing, which are not, and being able to base future marketing investments on this information. For any company that wants to grow fast, being able to do so is imperative. And it's not impossible..."
Are Physical Sales Seminars Still Relevant?
Rolling Thunder, January 3, 2012We are shamelessly proud to have been the first investors in Marketo when Phil and his team had nothing more than a vision and a powerpoint presentation. Today, with more than 1500 customers in the US and Europe, Marketo has done a great job helping companies to transform the role of marketing.
A Marketing Tool That Identifies Your Best Prospects
The New York Times, December 19, 2011In September, Micky Thompson, who started a shipping-related business last year, headed out from his headquarters in Tucson, Ariz., to make a pickup in San Francisco. It wasn't a shipment he was handling, though. Rather, he was traveling to a software conference to track down a product that might improve his marketing... He connected with a company called Marketo that offers a Web-based sales-and-marketing service.
The Revenue Marketer Blog, December 19, 2011For someone who's been around Marketo for over 3 years, it was exciting to see just how much the customer base has grown. Here are a few highlights from the last Marketo Rock Star Roadshow for the year in Redwood City, CA.
Marketing Automation Best Practices
Lead Lizard, December 16, 2011Marketo just wrapped up its Rockstar Fall 2011 event, a marketing automation best practices tour. The event highlighted best practices and marketing automation strategies that have made Marketo a success. This post covers some of the expert advice that came out of the Rockstar tour.
Tips to Make Your Mark in Sales, From Sales Awards Winner Bill Binch
The Stevie Awards Blog, December 15, 2011Bill Binch, the upcoming Stevie Awards Chair of the Sales & Customer Service Awards Sales Individuals judging committee, discusses his top tips on how to make your mark in Sales in the most recent issue of the Stevie Awards blog.
SAP+SuccessFactors: A Good Day for the Cloud
Forbes, December 5, 2011Phil Fernandez, CEO of Marketo: "SAP's acquisition signals the start of a new chapter for the SaaS industry..."
Metrics Must Show Impact of Marketing on Revenue
Direct Marketing News, December 1, 2011In this piece written by Marketo CRO Paul Albright, about the need for marketers to increasingly prove (and improve) program ROI, Paul shares his secrets for success in making marketing a revenue-driving department of any company.
America's Most Promising Companies
Forbes, November 30, 2011Marketo selected as #28 on Forbes Magazine's "America's Most Promising Companies" list. The List features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.
Marketo Beefs up for Funding Expansion
Business Cloud 9, November 30, 2011CEO Phil Fernandez sees the latest round of funding as a ringing endorsement of revenue performance management (RPM), a market category that Marketo is trying to establish almost single-handedly.
10 Disruptive Cloud Companies We're Excited About
VentureBeat, November 28, 2011There is so much happening right now in emerging cloud computing — the entire economy is being disrupted by the trend. We've assembled a list of ten private cloud companies that we think are particularly intriguing — focused on massive opportunities and leading the disruption in the sector they're targeting.
Raising Capital In A Choppy Market: Cash Remains King
Forbes, November 23, 2011Forbes guest post written by CRO Paul Albright: "This is a new era of capital strategy. If private investors are beating down your door today, let them in if the terms are right."
Marketo Looks to Buy into Social
ZDNet, November 23, 2011Marketing automation should move beyond the prospect funnel and help manage engagement throughout the customer lifecycle, says Marketo's CEO.
The Multi-Million Dollar Endorsement of Revenue Performance Management?
MyCustomer.com, November 23, 2011"We decided to open the door to listen to a bunch of people that had been asking to give us more money and we decided to take some additional funding to try and translate that into even faster growth," says Marketo CEO Phil Fernandez.
Marketing Automation Vendors Chime In On Implications of Marketo's New Funding
DemandGen Report, November 23, 2011The recent news of Marketo's $50million round of new venture financing has been applauded by competitors, in supporting the growth of the category, it has also sparked speculation on what impact Marketo's funding and potential funding will have in the future.
The Wall Street Journal, November 22, 2011After taking a back seat in recent years to consumer Internet companies like social websites and mobile-apps makers, technology start-ups that sell to businesses are hot again with Silicon Valley investors, helped by the growing popularity of online software.
Enterprise Software Pivots to New Stacks
Enterprise Irregulars, November 21, 2011Big bets have been made on Zuora and Marketo each establishing leadership positions in serving markets that barely existed a decade ago. If you're looking for tomorrow's leaders, that's exactly where you should be looking...
Phil Fernandez of Marketo: Conducting The Orchestra
Small Business Trends, November 18, 2011In this interview, Phil Fernandez spoke with Brent Leary about how the sweet music of marketing automation can simplify the process for even the smallest businesses.
The London – Marketo Revenue Rockstar Tour Review
Velocity Partners, November 17, 2011I just got back to the desk the day after Marketo's Revenue Rockstar event in London so I thought I'd file a quick report on it. The event was fantastic. A buzzing, interesting, challenging day full of best-practice insight on demand generation and marketing automation.
Marketing-Automation Company Marketo Secures $50 Million
CNET, November 16, 2011Marketo plans to use the new cash in several ways, including to deliver new products and to "look beyond our four walls to complement our own innovation engine."
Marketo Scores $50M in New Venture Cash
San Francisco Business TImes, November 16, 2011Marketo maker of sales process automation software, has secured $50 million in new venture financing led by Battery Ventures. Phil Fernandez co-founder and CEO of Marketo, said his company now has a "war chest in excess of $70 million."
Marketo Lands $50M from Battery, IVP, InterWest to Continue its Marketing Automation Domination
VentureBeat, November 16, 2011"We have a phenomenal growth opportunity now," Marketo CEO Phil Fernandez told VentureBeat. "Our core business is very scalable and we're seeing continued growth in areas like search and social media."
The Daily Start-Up: Battery Ventures Stays Patient, Gets Marketo
Wall Street Journal's Venture Capital Dispatch Blog, November 16, 2011Battery Ventures has been angling for an investment in marketing technology company Marketo for years... "Marketo is a company we've been tracking and proactively calling for years," Agrawal said. "When the opportunity presented itself, we moved incredibly fast."
Marketo Raises $50M for Revenue Management in the Cloud
GigaOm, November 16, 2011Although it's not a household name, Marketo has been on a roll, totaling $107 million in VC investment since it launched in 2006, and now earning upward of $40 million a year in revenue.
Marketo Gleans US$50M in Venture Financing
Silicon Republic, November 16, 2011Marketo said today it would use the new capital injection to further accelerate its "aggressive" growth strategy. "We plan to use these funds aggressively to expand our award-winning product suite, further extend our global reach and look beyond our four walls to complement our own innovation engine," said CEO Phil Fernandez.
Marketo Secures US$50M in Venture Capital
Business & Leadership, November 16, 2011"Because of our industry-leading growth in revenues and market share, Marketo had many options for capital," said Phil Fernandez, co-founder and CEO of Marketo. "To stay focused on growth, our best choice was to secure private equity from a top-shelf firm, and I am very pleased to welcome Battery Ventures as an investor."
Marketo Announces GoToWebinar Integration
TechCentral.ie, November 11, 2011Business-to-business sales and marketing solutions specialist Marketo has announced the integration of Citrix's GoToWebinar event management software as part of its customer offering.
Marketo Adds 150+ Customers in Q3; Grows 122% Year-Over-Year in 2011
DemandGen Report, November 9, 2011DemandGen Report recaps Marketo's phenomenal Q3 results including: customer acquisition, revenue growth, award wins and the company's most recent thought leadership initiatives.
Death of the Salesman? Marketo Is Automating Sales Relationships—And Growing Like Crazy
Xconomy, November 8, 2011From Phil Fernandez's point of view, there's a precise moment in the sales process when a potential buyer is ready to be contacted by a seller. Reach out too soon, and they'll be annoyed or spooked. Contact them too late, and they may have moved on to another vendor.
Marketing Automation Requires Buy-in to a Different Way of Thinking
BtoB Magazine, November 7, 2011Marketers that invest in marketing automation should expect their roles to change, leaving behind the "art" that has been their stock in trade for one that is intensely scientific and analytical. Investing in marketing automation technology and its measurement capabilities has essentially changed marketing from a right-brain to a left-brain profession.
Performance-based Management Firm, Marketo Instills Revenue Accountability
PR Log, November 3, 2011Marketo has been demonstrating its revenue performance management (RPM) solution since September 20, 2011 with the outset of its fall tour, dubbed "Revenue Rockstar Road show" in Seattle. This week, the thought leader left its impact in Chicago, where more than 100 attendants gleaned the process of aligning the marketing strategy with sales results.
Revenue Performance Management: Demand Generation, Unleashed
DemandGen Report, November 1, 2011Marketing execs: Do you know how much revenue your demand generation team is bringing in? If you can't answer this, you've got a real problem. The good news is it's not a tough fix — especially using new technology.
5 Best Practices for Marketo NEXT
Revenue Marketer Blog, November 1, 2011With the launch of the last two Marketo releases and the introduction of programs, more and more Marketo customers are asking us, "How do I make the move from my old folders to the new programs, and why should I?" Here are some best practices you can use today, so that you make use of the new cloning, local assets, token and reporting features of programs.
How The World Has Changed – Great Slide by Marketo
Fearless Competitor, October 25, 2011Jon Miller Founder and VP of Marketing at Marketo presented this slide. It really sums up how the world has changed in B2B Marketing. I loved its simplicity and clarity.
Marketo Announces Record Performance in Q3 2011
TMCnet, October 24, 2011Marketo has announced record results in the third quarter of 2011. The organization saw a 122 percent year-over-year increase in its revenue. More than 150 customers were also added by Marketo during Q3.
Marketo's Spark Ignites Small-Biz Marketing Efforts
TechNewsWorld, October 21, 2011Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, Phil Fernandez, CEO and president, told CRM Buyer.
Hoffman's Hot Seat: The Road to Revenue Performance Management Success (Video)
1to1Media, October 18, 20111to1 Media's Tom Hoffman speaks with Marketo Founder and CEO Phil Fernandez about steps that companies can take to use technology to drive revenue performance management (Video)
The Marketing Sector Needs to Look to the Future
THE POST.IE, October 18, 2011Typically, executives outside the marketing department perceive that marketing exists solely to support sales, or that it is an arts and crafts function that throws parties and churns out color brochures. Either way, marketing often does not command the respect it deserves.
Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3
DemandGen Report, October 18, 2011Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven largely by the increased adoption among SMB organizations, the category continues to grow and industry analysts point to more telling developments in the space.
Fastest-Growing Silicon Valley Private Companies Named
Silicon Valley Business Journal, October 14, 2011Two companies that grew by more than 1,000 percent in the last three fiscal years took top honors in the Silicon Valley/San Jose Business Journal's 2011 Fast Private awards Thursday night. San Mateo-based marketing software company Marketo posted 1,486 percent growth in revenue to $14.3 million in 2010 to take the No. 1 spot.
Marketo Became Fastest-Growing by Using Its Own Products
Silicon Valley Business Journal, October 14, 2011The founders of Marketo Inc. believe traditional marketing strategies are too often inefficient and ineffective. They say they have software to solve those problems, and where better to prove that than on themselves. "We're growing because we use our own products," said Chief Revenue Officer Paul Albright.
Marketo Adds to Its Revenue Performance Management Suite
DestinationCRM, October 14, 2011Marketo today announced the latest enhancements to its Revenue Cycle Analytics (RCA) and Marketo Lead Management(MLM) products, adding insights into marketing program effectiveness, as well as advanced social media and integration capabilities.
Leveraging Your Salesforce.com Investment
B2B Fusion Group, October 13, 2011After listening to Marketo's newest offer and watching a detailed demo, and contrasting it to the capabilities that some of my clients have, I am really impressed with Marketo's offer. I think this move for them is the right move and wish them luck tackling this new market.
Review: Atlanta "Revenue Rockstar" Event
Marketing Technology, October 13, 2011I usually find the networking opportunity at these conferences to be more useful then the agenda, but not the case here. Both the session and the networking opportunities were on equal footing and well worth my afternoon. I definitely got what I came for.
Marketing Automation News: Marketo Looks to Spark SME Marketing
B2B Marketing, October 13, 2011Small businesses are able to take advantage of the benefits of marketing automation, thanks to the launch of Marketo's new Spark product. With functionality and price points designed specifically for SMEs, Spark aims to help small businesses take a more holistic view of their marketing activities.
Business Cloud 9, October 13, 2011Latter day arrivals include marketing Cloud specialist Marketo – one of Silicon Valley's hottest firms - which has set up a 125-person operation in Dublin. The European operation is headed up by Irishman Fergus Gloster, but his nationality isn't the reason for the chosen location.
Why Your Marketing Could Be Outgrowing Email Marketing?
SmallBizTechnology, October 12, 2011Last week I spoke with executives from marketing automation and lead nurturing company Marketo who said that while email marketing is great, a combination of online marketing and customer touch points to the right customer at the right time is what many growing businesses really need.
Marketo Launches New Marketing Software for Small Businesses
Destination CRM, October 12, 2011Marketo yesterday unveiled new marketing automation software called Spark by Marketo designed to meet the needs of small businesses. Paul Greenberg, managing principal of The 56 Group and author of CRM at the Speed of Light, is already a fan. "The reason that I like Spark—at least [after] my initial look at it—is that it actually is a highly focused solution in a number of ways," he says.
Marketo Launches Marketing Automation Tool for Small Businesses
Direct Marketing News, October 12, 2011Spark by Marketo was developed to enable small businesses to create marketing campaigns using inbound marketing, search, email, events and social media. "The earlier generation of direct marketing was data-centric, Phil Fernandez, president and CEO of Marketo, told Direct Marketing News. "All buying is the same, and every environment needs to learn to master the Web, social media marketing and direct mail."
Marketo's Launch Of Separate Spark Brand Heats Up Competition For SMB Market Share
DemandGen Report, October 11, 2011Marketo today introduced Spark by Marketo, a new brand tailored for the rapidly growing small business segment. Built on the same technology foundation as Marketo's core solution, Spark is designed as a "purpose-built" marketing automation solution with core functionality, priced for small businesses focused on accelerating immediate growth.
Marketo Brings Marketing Automation to Small Biz With Spark Solutions
The New York Times, October 11, 2011Spark shares the same technology behind Marketo but gives small businesses more pricing options and services with rapid and sustainable customer growth in mind. Marketo said the biggest tools it will bring to small business owners will include e-mail marketing, inbound marketing, lead nurturing, lead scoring and insights, social media and event marketing.
Marketo Launches Lead-Generation Engine for Small Businesses
VentureBeat, October 11, 2011Marketo has had its eye mostly on enterprise-level customers since its launch in 2006. But with Spark, the company can better reach out to small and mid-size companies by delivering specific tools relevant to that audience.
Marketo Debuts Marketing Software For Small Businesses Spark
TechCrunch, October 11, 2011Marketo a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, is launching a new product today tailored to small businesses. Similar to Marketo's SaaS for the enterprise, Spark aims to help businesses create revenue via channels like e-mail, lead generation, and optimization of site visits.
IDC Technology Marketing Blog, October 11, 2011Marketo announced a new sub-brand called Spark targeted at the SMB market. It's a testament to how successfully Marketo has transitioned from SMB to the enterprise space that it has to go back and offer a new brand for what used to be its primary market.
Marketo Launches Automation Tool for Small Businesses
BtoB Online, October 11, 2011Marketing automation company Marketo Inc. has introduced a new marketing product aimed at small businesses. Dubbed Spark, the tool is priced lower than Marketo's enterprise-level products, at $750 a month with no contract, and comes with training, support and mentoring services, according to the company.
How We Quadrupled Revenue by Uniting Sales and Marketing
Venture Beat, October 5, 2011It's time to scrap the dysfunctional, binary approach of "sales and marketing," and look for a new system that harnesses the strengths of both groups to drive a company's revenue.
Marketo Gets Creative with B2B Content Marketing
eMarketer, September 30, 2011Maria Pergolino, senior director of marketing for Marketo, shares how B2B marketers can appeal to cautious decision-makers, allaying their fears and winning their wallets through content marketing.
Fergus Gloster, Marketo: Why Marketing Automation Will Work the Second Time Around
MyCustomer.com, September 30, 2011Stuart Lauchlan interviews Marketo's Managing Director of Europe to find out why marketing automation will work this time around when it has failed before.
Forget About Hot Leads- It's Cold Leads that Make the Difference
The Point: Spear Marketing Blog, September 29, 2011The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright, the company's Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company's rapid success.
Marketing Automation Meets Cross-Channel Campaign Management
ExactTarget Blog, September 28, 2011ExactTarget have announced a strategic partnership where ExactTarget will resell Marketo's Revenue Performance Management solution globally. Through this integrated solution, marketers can improve sales-marketing efficiency and deliver highly scalable cross-channel campaigns across email, mobile, web sites, twitter and Facebook.
Make Your Marketing Work – In The Cloud
Business Cloud 9, September 28, 2011As a veteran of CRM firm Salesforce.com, Fergus Gloster expected to have a quieter time when he quit the firm, but instead he's heading up the European push for Cloud marketing firm Marketo.
Paul Albright, Marketo: How are Social Strategies Shaping Revenue Performance Management?
Mycustomer.com, September 28, 2011At the BPT Partners' recent Social CRM Strategies for Business Seminar in Palo Alto, hosted by SAP, Bruce Culbert caught up with Paul Albright, chief revenue officer at Marketo, to discuss how social media and social strategies are influencing the field of revenue performance management.
Prospecting Post-Mortem: 23 Sales Processes Reviewed
Inside Sales Experts Blog, September 27, 2011By my math, less than 9% of Reps are doing something more than drive-by prospecting. This left me wondering, what is it that drives 1 Rep to commit to a process – where 9 others fall short? So I decided to ask one of the Reps that executed a great process. I reached out to Pat Malley - a Sales Development Rep at Marketo who had been prospecting me.
Marketo Rockstar Tour – Seattle Stop
Zephyr47, September 22, 2011Driving the Business. Revenue Marketing. Decision Making Information. These are the major takeaway messages for me... Regardless of where loyalties lie with marketing automation platforms or vendors, I highly recommend attending the Marketo Rockstar events.
Growth of Mobility Showing Need for Mobile Content Access
Brafton News, September 20, 2011Businesses launching diverse marketing campaigns must consider mobile customers' behavior when developing their content marketing initiatives, a release from Marketo suggests.
Marketo Enters into the UK Market at Salesforce.com's Cloudforce London 2011 Event
infoTech, September 19, 2011Marketo officially entered into the UK market at salesforce.com's Cloudforce London 2011, the UK's largest cloud computing event. The company specializes in a hot new area of cloud computing known as Revenue Performance Management (RPM).
Cloud Marketing – Ireland to Springboard Marketo's Europe Launch
Silicon Republic, September 15, 2011Cloud software player Marketo – which aims to finally help marketers demonstrate their contribution to the business revenue cycle – is spearheading its attack on the European market from a new 125-job operation in Dublin.
Turmoil Breeds Opportunity: Growing In A Weak Economy
Forbes, September 12, 2011Regardless of where you stand in the tech-bubble-speculation debate, the current stock market roller coaster is a visceral reminder of our uncertain times economically and the fragility of all markets right now. But turmoil breeds opportunity...
My 3 Favorite Dreamforce 2011 Sessions
The Customer Collective, September 2, 2011[My 3rd favorite session]: 10 Strategies for Content Marketing, had a perfect partnership: Jon Miller, the VP of Marketo, kicked this off by explaining how salespeople can no longer try to talk with people who don't want to talk with them.
In SaaS, You Can't Assimilate, So Integrate
GigaOM, September 1, 2011Phil Fernandez, president and CEO of revenue performance management startup Marketo, can attest to the synergies between Salesforce.com and other SaaS applications.
Get the Most from Dreamforce for Your Sales Force
Perspectives by Mark Smith (Ventana Research), August 29, 2011At the Titanium level, if you are looking to arm your inside sales and accounts teams with maturing leads that might be ripe enough to sell to, you will find Marketo has expanded its footprint to provide a sales application called Marketo Sales Insight that is worth checking out.
Marketing No Longer Gets a Pass – Inspiration from Marketo CEO Phil Fernandez
Customer Think, August 26, 2011Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I'm always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show.
Hashtag Abuse: Stuffing, Surfing and Other 'Malatweetisms'
B2B Magazine, August 25, 2011The practice of hashtag stuffing or surfing can even hurt your company, said Maria Pergolino, senior director-marketing at marketing automation company Marketo Inc. Such practices include sending tweets that are mostly hashtags or piggy-backing on unrelated streams.
BigMachines Honored as Finalist of Marketo's of 2011 Revenue Performance Excellence Awards
BigMachines Blog, August 23, 2011BigMachines has been selected as a finalist for Marketo's first annual Revenue Performance Excellence Awards. The "Revvies" recognize customers for their outstanding achievements and leadership in RPM and their innovative use of Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions.
Marketo: More Than Just a Marketing Cloud
Business Cloud 9, August 23, 2011Too easily branded 'the Cloud marketing automation' vendor, Marketo's CEO Phil Fernandez in fact has a grander ambition: he wants to create a market sector as well - Revenue Performance Management.
How to Choose the Right Marketing Automation Tools
Venture Beat, August 22, 2011Marketo puts an emphasis on education, and its technology offers robust functionality, but is not so complex that you need a team of experts to run the platform. Marketo also has a strong user community, which customers can use for best practices and help.
CRN.com, August 19, 2011With new innovations like cloud computing and virtualization speeding up the pace of innovation and technology mainstays like storage and networking branching off into new directions, this list encapsulates a tectonic technology shift where the recently founded are starting to rule the roost and become household names much more quickly than in the past.
Mediative CASE STUDY – MARKETO 300% Growth in Qualified Opportunities
Mediative.com, August 19, 2011In this customer case study, Marketo's VP of Marketing, Jon Miller explains through its partnership with Enquiro/Mediative, the paid search channel has become one of the company's best demand generation activities.
Aprix Solutions Blog, August 18, 2011In his blog, Daniel Kuperman asks the question, "What profits would the increase in your budget generate?" He explains most marketers don't know and shares that Marketo's free eBook "The Definitive Guide to Marketing Metrics and Analytics" is a welcome guide!
DCS Killer Content of the Week: Marketo's "Creating Content that Sells"
Demand Creation Specialists Blog, August 15, 2011In this exclusive Q&A with Demand Creation Specialists, Maria Pergolino, Senior Director of Marketing at Marketo, shares additional insights into content development and innovative, budget-friendly approaches.
Lead Generation 'Slipping' In Favor of Social Media, LMO Study Finds
TMCnet.com, August 3, 2011Done in partnership with Sales and Marketing Executives International (SMEI) and Marketo, the study is intended, as Fox says, to "help shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results."
Brainshark Teams Up With Marketo
Destination CRM, August 2, 2011Brainshark yesterday announced a new partnership with Marketo to provide customers the ability to leverage solutions from both companies to improve communications at all stages of the customer lifecycle.
Silicon Republic, July 28, 2011In recent years, the result of the IDA's work has been major investments from some of the most exciting companies in the world, including Facebook, EA Games, LinkedIn, Gilt Groupe, Big Fish Games, Quest Software, Amgen, Accenture, Marketo and ZeniMax.
Championing Marketing to the C-Suite
Francis Morgan & Associates, July 27, 2011Marketo provided some tips earlier this year on selling digital marketing to the C-suite which can be applied to the marketing function as a whole.
Marketo Reports Rapid Growth in Second Quarter
Silicon Republic, July 27, 2011Marketo, an emerging, high-growth cloud company which is based in Silicon Valley, has added more than 170 customers in the second quarter and grew revenue 140pc year-over-year.
Marketing Vision While Selling Product: The 3+1 Repositioning
Kellblog, July 15, 2011This post was inspired by a recent beer with long-term colleague, friend, and fellow volleyball dad, Paul Albright, now chief revenue officer at Marketo. The question we discussed was how can a company sell current product capabilities but also market vision at the same?
Lead Generation: A Closer Look at a B2B Company's Cost-per-lead and Prospect Generation
Marketing Sherpa Blog, July 14, 2011Several weeks ago I had the chance to speak with Jon Miller, Marketo's VP of Marketing, and co-founder of the company. One result of the extra material I have on hand was a popular MarketingExperiments blog post on testing form field length, and a second result is today's SherpaBlog post going into more detail about Marketo's cost-per-lead across its prospect generation efforts.
Marketo Expands Headquarters in Dublin
Tech Central.ie, July 11, 2011Silicon Giant Marketo has recently announced an expansion of its newly established European headquarters in Dublin. The revenue solutions provider is augmenting its workforce by adding additional support engineers and infrastructure to its headquarters.
Fergus Gloster Discusses Marketo's Plans for European Expansion and Key Market Trends (Podcast)
DemandGen Report, July 6, 2011Recently appointed managing director of Marketo EMEA, Fergus Gloster shares with DemandGen Report the company's plans for building out the European hub, the recent changes in the buying cycle and his thoughts on Marketo's position in the automation space.
Lead Generation: Testing Form Field Length Reduces Cost-Per-Lead by $10.66
MarketingExperiments Blog, June 27, 2011Because Marketo requires what it considers high-quality website visitors to register so it can track their behavior and contact those visitors, it conducted A/B testing on its forms to find the best-performing version.
Conversation With Marketo's Marketing VP Jon Miller During Revenue Rockstar Tour
DemandGen Report, June 21, 2011In this video, Andrew Gaffney of DemandGen Report and Marketo's Jon Miller, discuss the success of Marketo's "Rock Your Revenue Tour."
Marketo & ExactTarget Announce Strategic Partnership to Integrate Marketing Technologies
DemandGen Report, June 13, 2011In an interesting pairing of interactive marketing brands, ExactTarget and Marketo today announced a strategic partnership to integrate Marketo's Revenue Performance Management solution with ExactTarget's Interactive Marketing Hub.
Marketo's Latest Release Jiggles the Needle
CRM Buyer, June 10, 2011Marketo has given its RPM application a major overhaul rather than a tuneup. Among other improvements, it has some new dashboards that let users see at a glance which programs are most cost-effective and which campaigns can be credited with sales.
Enterprise Irregulars, June 8, 2011A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management (RPM) could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way.
DEMAND GENERATION: The Changing Role of the B2B Marketer
B2B Marketing, June 8, 2011Fergus Gloster, MD EMEA Marketo,explains, the B2B marketer has to be both a 'quant' and a 'creative,' they have to understand their return on marketing investment and be able to drive unique and engaging content.
Marketing Strategy: Revenue-Oriented Approach Leads to 700% Two-Year Growth
Marketing Sherpa, June 1, 2011Marketo is best known as a "Software-as-a-Service" (often called SaaS) marketing automation company, and it defines its area of business as revenue performance management. However you want to describe the company, there's no debate that over the last two years its revenue has grown dramatically -- more than 700 percent.
The Relationship Between Customers and Vendors has Changed
DreamSimplicity, June 1, 2011Phil Fernandez is interviewed at The DreamSimplicity video booth at All About the Cloud 2011 in San Francisco.
Tech Firm Set to Create 125 Jobs
Irish Examiner.com, May 31, 2011A Silicon Valley firm is creating 125 jobs in Dublin over the next three years in what has been described as a "great win" for Ireland.
Marketo's EMEA Managing Director Fergus Gloster Chats with Morning Ireland
Morning Ireland, May 30, 2011Tune in to this podcast of Morning Ireland, Ireland's number one morning news and current affairs radio program, in which Marketo's EMEA Managing Director Fergus Gloster is interviewed.
IT Firm to Create 125 Jobs in Dublin
Irish Times, May 30, 2011More than 100 jobs will be created in Dublin over the next three years by Marketo, a revenue and market prediction software company based in Silicon Valley.
5 Questions with B2B Marketing Expert Andrew Spoeth
The Marketing Pill, May 26, 2011Today on the 5 Questions Interview Series we have Andrew Spoeth. Andrew is part of the powerhouse marketing team at Marketo a provider of industry leading B2B marketing automation software.
The Annuitas Group Interview's Jon Miller, Co-Founder of Marketo
Lead Management Outlet Blog, May 25, 2011The Annuitas Group interviews our very own Jon Miller about Marketo's tremendous growth, B2B Marketing, Marketing Automation, RPM, and where he sees the industry in the next five years.
Marketo Streams Release Of Marketo Next; Unveils Research Quantifying Impact of RPM
DemandGen Report, May 25, 2011Tapping into the latest streaming technologies, Marketo took to the web yesterday for the unveiling of what CEO Phil Fernandez described as the company's "largest release to date," dubbed Marketo Next.
Marketo Launches Automation Products
Direct Marketing News, May 25, 2011Along with unveiling the revamped products, the San Mateo, Calif.-based company laid out its four-year mission, in which it predicted it will have "a $2.5 trillion impact across its global customer base by 2015."
B2B Magazine, May 23, 2011Maria Pergolino, Director Marketing at Marketo, discusses how the imperative for marketing and sales to work closely together has never been more pressing.
Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez
Sramana Mitra, May 20, 2011Want to know more about Marketo's CEO Phil Fernandez and how he began his Entrepreneur Journey? Sramana Mitra interviews him in this 5 Part Entrepreneur Journey Series.
Key Elements that Drive B2B Success
Selling Power, May 13, 2011Selling Power's Gerhard Gschwandtner asks Marketo's SVP of Sales Bill Binch, in this video interview: "What drives success in a B2B Organization?"
Sales Lead Insight Interviews Jon Miller, Top Practitioner of B2B Lead Generation and Marketing
Sales Lead Insights, May 12, 2011Sales Lead Insight blogger, Mac McIntosh interviews our very own Jon Miller about Revenue Performance Management, the current state of Sales and Marketing and applying the Six Sigma process to the Revenue Cycle.
Drink Your Own Champagne And 8 Other Delicious Ways To Drive Revenue
Fast Company, May 9, 2011Most service providers like to say they "eat their own dog food." Not Jon Miller, co-founder and VP Marketing of Marketo. Miller prefers "drink your own champagne," and not just because it sounds classier.
How Real-Time Marketing Technology Can Transform Your Business
Forbes, May 6, 2011Products like Eloqua and Marketo help companies move beyond optimizing a web site to optimizing a multi-channel marketing effort. These products are usually categorized under the name marketing automation, but marketing battlefield management would be a better name.
Marketo Sales Insight Update Now Available
Destination CRM, April 26, 2011Marketo yesterday unveiled its new spring 2011 version of Marketo Sales Insight (MSI). Built natively on Salesforce.com's Force.com platform, MSI provides sales professionals Facebook-style status updates, indicating buying interest based on recent Web activity, correspondence, or participation at an event.
Now's the Time – to Expand Market Share
American Express Inside Edge, April 26, 2011Strategy No. 3: Use IT to Identify the Most Promising Leads Marketo, a San Francisco-based maker of software for sales organizations with more than 900 customers and annual revenue in the tens of millions.
The Growing Importance of the Chief Revenue Officer
1 to 1 Media, April 22, 2011Today the customer has the power. It used to be face-to-face meetings with salespeople that informed buying decisions; for example, going into an automotive dealership and learning about a car before making a purchase.
Marketo Reaches 1,000 Customers; Sets Sights On EMEA With Hire Of Former Salesforce Exec
Demand Gen Report, April 20, 2011Marketo recently announced that the company has surpassed the 1,000 customer mark, after adding 146 customers in the first quarter of 2011. After reaching that milestone in less than three years and serving customers across 24 countries worldwide, Marketo has now set its further international expansion.
5 Steps For Building Company Value
Fast Company, April 20, 2011Phil Fernandez is an entrepreneur who has already taken two companies public. Now he is applying his process again, as the CEO of Marketo a Revenue Performance Management company, which over just a few years grew to 1,000 customers in 30 countries with a 315% year-over-year revenue growth rate.
Marketo Names Fergus Gloster Managing Director of Europe Middle East Africa
Destination CRM, April 19, 2011Marketo yesterday announced the appointment of Fergus Gloster as its managing director of Europe Middle East Africa (EMEA). Gloster will be in charge of revenue generation for the cloud computing company's European operation, which includes sales, marketing, customer success, and renewals.
Apex Fund Services creates 50 posts at new Dublin office and Marketo Establishes new Dublin Headquarters
Irish Times, April 18, 2011Fergus Gloster has been recruited as managing director for Europe and has already begun the process of staffing the office, but the company was unable to specify the number of jobs that would be created. Mr Fernandez said the Dublin office would receive "significant investment".
Ireland the European HQ for Silicon Valley company
Silicon Republic, April 18, 2011A fast growing cloud-computing company in Silicon Valley, Marketo, has decided to establish its European headquarters in Dublin. The company has hired Limerick man Fergus Gloster as managing director, Europe.
SF Business Times, April 1, 2011
Marketo Inc. sells software over the web that claims to show companies not only which marketing efforts are working, but also which leads are most promising and worthy of immediate attention from sales people.
Marketo Revenue Rockstar Recap Part 1
Chasing Marketing, March 25, 2011I was in Chicago yesterday for the @Marketo #rocktherev Revenue Rockstar tour with TPG's own Lady Qaqish, @revenuemarketer Debbie Qaqish, and Marketo's Jon Miller (@jonmiller2). I have to say it was a fantastic event!
Marketo Announces a Collection of API's and Connectors
TMCnet, March 24, 2011Looking to enable companies to integrate Marketo with multiple third-party applications and enterprise data repositories, Marketo has announced a collection of API's and connectors.
Gartner MarketScope Assigns 'Positive' Rating to Marketo
TMCnet, March 22, 2011The Gartner MarketScope for CRM Lead Management has assigned a 'positive' rating to Marketo, a premier provider of Revenue Performance Management solutions that accelerates customers' marketing and sales success.
Thought Leader Interview with Phil Fernandez, President and CEO, Marketo
Beagle Research Group, March 14, 2011Denis Pombriant of Beagle Research Blog interviews Phil Fernandez, President and CEO of Marketo about the role of marketing automation in today's marketplace, the need for marketing and sales alignment, driving revenue performance improvement and much more.
Perspectives on Marketo's Product Release – Event Management and Webinar Integration
Avitage Blog, March 11, 2011I attended the Marketo product release webinar introducing Marketo's new event management functionality as part of Marketo's new pioneer program, for early adopters of the latest Marketo functionality.
What is Revenue Performance Management? – A Whiteboard Discussion
Marketing Automation Software Guide, March 10, 2011Recently, the team at Marketo stopped by the state capitol as part of their North American Revenue Rockstar Tour. While here, Jon Miller, VP Marketing and co-founder of Marketo, stepped into our office to do a whiteboard session. (video)
Three Ways to Transform Your Leads Into Sales
MarketingProfs, March 10, 2011Does your business spend time and money generating leads that languish neglected in a pipeline? To achieve maximum ROI on your lead-generation programs, Maria Pergolino offers this three-point strategy:
Vertical Deep Dive: Demand Generation Strategies For Financial Services Marketers
DemandGen Report, February 23, 2011In an era of "conversational marketing," many marketers are challenged to demonstrate value by understanding a prospect's needs, objectives and business goals. The financial services sector, however, demands that marketers are more focused on the product rather than tailoring messaging to individual needs.
The Sweet Spot: Get rid of the 'old, misaligned' sales and marketing model
Follow The Lead, February 21, 2011Paul Albright, who was previously General Manager and CMO of SuccessFactors, is responsible for driving Marketo's overall revenue strategy, as well as all facets of the company's sales and marketing teams accelerate revenue and profitability.
DreamSimplicity Stops By Marketo To Learn Why They Are The Fastest Growing SaaS Company
DreamSimplicity, February 18, 2011In 2011 DreamSimplicity is visiting SaaS and Cloud App companies in a new video series that will explore the people and culture behind the brands that are powering the Cloud! Let's kick our new series off with the fastest growing SaaS Company, Marketo. (video)
Jujitsu Marketing: How B2B marketers leveraged Super Bowl buzz (minus the media buy)
MarketingSherpa Blog, February 10, 2011Aside from having big numbers and black-eyed peas on your side, can your B2B marketing efforts benefit from a major consumer event like the Super Bowl? What I saw as bizarre, the always clever marketers at Marketo saw as a marketing opportunity to ask their email list if this was, in fact, bizarre.
Four Tips for Crafting B2B Emails That Get Results
MarketingProfs, February 9, 2011Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and repeat buyers, carefully crafted email campaigns and messages can still achieve optimal results, she notes.
Marketing Automation Analytics: Where We Are and the Road Ahead
DemandGen Report, February 8, 2011Marketing departments today are under pressure to justify the effectiveness of their spending and demonstrate that their programs contribute to revenue growth. Estimates of campaign results and the relation of marketing-generated leads to actual sales won't satisfy executives who want proof of returns on their large investments in marketing.
9 Reasons Why Marketo's 3rd Quarter Super Bowl Email Worked
Blue Sky Factory, February 8, 2011Raise your hand if you were one of Sunday's record-setting 111 million viewers of Super Bowl XLV. Seriously. Raise your hand. Now, keep that hand raised if you watched some or all of the game with your mobile device, laptop, and/or iPad (tablet) nearby.
Best of the Best: Support is Marketing to your Customers
Mean Marketing, February 7, 2011I'm a big fan of the Marketo support team and its director, Miles Goldstein. Over the last several years, they've been extremely helpful, patient and good-natured about my questions and support issues.
CRM Buyer, February 2, 2011Just as managing the customer base is fundamental during a recession, accelerating revenue is fundamental during recovery. Revenue performance management that focuses on end-to-end business processes fits the current need. Its orientation is growth, not simply maintaining a hunkered-down pose waiting for things to get better.
Marketo's Growth Continues On Hockey Stick Curve With Customer Count Passing 850, First $1M Deal
DemandGen Report, February 1, 2011In skyrocketing to more than 700 companies in its first two years in business, Marketo's customer base has been made up primarily of small to mid-sized organizations. Based on the results of the recently wrapped quarter, Marketo is now making inroads with enterprise customers as well.
The Single Most Important Focus For Today's CMO Is…
B2Bbloggers, January 31, 2011Today, we're launching a new monthly B2B expert roundtable series titled: B2B Marketing – In 140 Words Or Less. The intent is to start conversations on the toughest topics facing today's B2B marketing community. Our goal – shape it's future.
How Sales Has Changed in the Information Age
OPEN Forum, January 28, 2011Marketing expert Jon Miller agrees that the availability of online content has altered the B2B buying landscape. The growth of social media and the belt tightening of the recession have accelerated those changes.
Better Lead Scoring Improves Conversions at E-mail Services Vendor
Direct Marketing News, January 26, 2011As director of demand generation at Durham, NC-based Bronto, it's Sally Lowery's job to show her bosses a tangible return on ad spend at the end of every quarter. Bronto turned to Marketo's lead management solution and the company hasn't looked back.
The Data Vs Creativity Debate: Is successful marketing driven by analytics or art?
MarketingSherpa Blog, January 20, 2011I recently had the chance to speak with Phil Fernandez, President and CEO Marketo, and a 26-year Silicon Valley vet with a present and past riddled with marketing software companies. I guessed this "80/20 rule" was a topic right up his alley.
Getting Sales and Marketing into the Same Room: Marketing automation implementation spurs successful integration process
MarketingSherpa, January 12, 2011We've often discussed the importance of Sales-Marketing alignment, but rarely have we received a perspective from both sides of the fence. So, when we had the chance to speak with one company's Sales and Marketing teams together, we jumped at the opportunity.
Steeper Growth Curve For Automation Predicted For 2011 As Companies Look For Revenue Spark
DemandGen Report, January 4, 2011With the Federal Reserve recently downgrading their economic growth projection for 2011 to 3% from 3.6%, many industries and companies will once again be challenged to return their revenue to an upward angle.
The CRM Watchlist 2011 Part III: Representing the Pillars
ZDNet, January 4, 2011A year ago, Marketo didn't make the watchlist, though they did make the 3 month follow-up. Know why? A year ago they existed and even were doing pretty well, but they didn't fully have their act together.
Destination CRM, January 3, 2011Phil Fernandez, CEO of Marketo, spoke of this acquisition on the Marketo blog as an indicator of change in the marketing automation market.
Marketing for 2011: Five Critical Considerations for Success
Customer Think, December 29, 2010As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. What should we pay attention to in 2011? And what should give us pause? Here's my top five list.
The Smart Marketer's Guide to Buying Marketing Automation Software
Forecasting Clouds, December 15, 2010The role of marketing has always involved reaching potential customers and giving the right information about them to sales. How that was done in the past was much more art than science; marketers worked much more by feel than by facts.
Marketing Automation, Data Management Tools Play Starring Role At Dreamforce
DemandGen Report, December 14, 2010Salesforce.com's annual Dreamforce conference is emerging as one of those juggernaut events, where year after year the crowds just keep getting bigger. The numbers by themselves are impressive, with 30,000 people converging in San Francisco's Moscone Center, but the energy and activity of those registrants is different than other events.
B2B Marketing Explosion: Tips, Tricks and Tools to Help Identify Leads
CMS Wire, December 8, 2010This week, a few companies that provide technologies aimed at driving marketing performance for B2B have unveiled some useful tools that live up to the forecasted trends.
Five Critical Business Growth Imperatives for the New Year
Business Review USA, December 7, 2010Phil Fernandez, President and CEO of Marketo shares what he thinks will be the key to growth and success in 2011
Five Tools For Sales Success: A Chat with Scott Edmonds of Marketo
DocuSign.com, December 6, 2010Scott Edmonds of Marketo sat down and talked with us about the top technology tools he uses.
Deals & More: ClickFox gets $18M to manage customer service, Marketo brings in $25M for lead management software
VentureBeat, November 30, 2010Twitter and Zynga backer Institutional Venture Partners led the round for the developer of lead management software with more than 750 customers, including AdMob, Drop.io and EMI Music Publishing.
Marketo's New $25 Million Funding Round Likely To Have Ripple Effect On MA Category
DemandGen Report, November 23, 2010Last week's announcement that Marketo had secured an additional $25 million in funding had the blogosphere buzzing as analysts and competitors alike chimed in with their take on the latest financial infusion into the marketing automation category.
Marketing automation: Making direct marketing smarter
BtoB Online, November 22, 2010How do you gauge the evolving impact of marketing automation on direct marketing efforts? By all accounts, the field is maturing, not unlike where customer relationship management was for sales a decade ago.
Marketo gets $25M in new funding
Silicon Valley/San Jose Business Journal, November 18, 2010Revenue performance management company Marketo said Wednesday it raised $25 million in new funding, bring the total raised to $57 million.
Marketo Scores $25M Series E Just Months After D Round
Venture Wire, November 17, 2010Confident that it has discovered a repeatable sales model, Marketo Inc. has secured $25 million in Series E funding just months after a $10 million round.
Softletter Releases the Lead Generation, Management and Conversion to Sales Report for the Software Industry
Forbes.com, November 4, 2010Softletter, announced today the release of its groundbreaking report: The Lead Generation, Management and Conversion to Sales Report for the software industry. The report polled over 100 senior software industry executives in companies with products on Software-as-a-Service, on premise/client server, desktop/retail, OEM, and mobile application platforms.
Direct Marketing News, November 3, 2010It's no secret that CEOs and boards don't care about the open rate on your last e-mail campaign or how many views your last press release had. CEOs and boards care about revenue − how much revenue was made last quarter, how much this quarter, and how much next quarter.
What the heck's a "Lead" anyway?
Customer Think, November 1, 2010With MarketingSherpa finding 8 out of 10 companies say the lack of quality sales leads is their #1 problem, companies are looking for leads. But one of the problems we find is that the definition of "Lead" is all over the map. So let's explore the complex world of leads.
Marketo Revenue Cycle Analytics Power Strategy
Marketing Interactions, October 29, 2010Yesterday afternoon I caught up with Jon Miller and Maria Pergolino to get an inside view of their new Revenue Cycle Analytics (RCA) as well as what's coming up.
If You Want Better Leads, Set Your Content Free
Customer Think, October 19, 2010Setting your marketing content free may sound like a radical idea for those who continue to believe in the old mantra "hand over your contact information if you want my white paper (or other content)." There are some high-profile B2B marketers who are openly challenging the old ways of generating leads.
Can Marketo Give Marketers Some Cred?
Enterprise Irregulars, October 18, 2010Jon briefed us on their new product – Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI – your Return on Marketing Investment.
Marketo Maps Predictive Path For Marketers With Revenue Cycle Explorer
DemandGen Report, October 14, 2010Marketo recently announced the general availability of its Revenue Cycle Explorer, the latest addition to Marketo's Revenue Cycle Analytics, designed to provide a unique methodology to make it easy to measure, understand, optimize and predict the revenue cycle.
3 Social Media Measurement Tips
MarketingProfs, September 29, 2010Many marketers aren't measuring social media. However, even though social media measurement is relatively new territory, this TechChat with MarketingProfs brought three golden nuggets of social media measurement wisdom.
Jon Miller from Marketo on Marketing Automation Podcast
Marketing Automation Times, September 13, 2010
Marketing Automation Podcast with Jon Miller from Marketo (Click to play or right click and "Save As" to download).
If You Create Good Content They Will Find And Market You
awarenessnetworks.com, September 1, 2010
A lot of people pay lip service to content marketing these days, but if you want to see a company that is doing it right, check out the resource section on the Marketo website.
Analyze This: Outcome Metrics vs. KPIs
MarketingProfs, August 13, 2010
Why are Web metrics important?
For B2B marketing professionals, understanding what's going on with your Web properties is as important as building your content, engaging in lead nurturing, and social media participation. If you don't know what content resonates with your prospects, how are you going improve as you iterate?
Marketing Technologies Bypass IT
Forbes.com, August 10, 2010
Why IT departments play almost no role in supporting marketing automation technologies.
Don't Make These Four Mistakes With Your Leads
MarketingProfs.com, July 13, 2010
In a helpful post at Marketo, Maria Pergolino identifies 10 faux pas to avoid. Here are a few: Bombarding leads with repeated telephone calls.
Marketo Tries to Make CMOs Merry
Destination CRM, June 17, 2010
With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.
Budget Cut Prompts Marketing Performance Review: 7 Tactics to Reduce CPL and Boost Leads 12%
MarketingSherpa, June 10, 2010
AppExchange App of the Week: Marketo Revenue Cycle Analytics
Salesforce Blog, June 7, 2010
MediaPost Blogs, June 1, 2010
Marketo Launches Tool Set to Measure Predictable Revenue
BtoB Online, May 28, 2010
Social Media Tips for Demand Generation
BtoB Online, May 27, 2010
Marketo Rolls Out New Analytics App Aimed At Helping Marketers Forecast Pipeline Impact
DemandGen Report, May 25, 2010
MarketingProfs, May 6, 2010
By following guidelines from bloggers who get it right, B2B marketers can offer posts that get the company name out there and offer truly valuable information.
SaaS Business Profile: Marketo
Smart SaaS, April 29, 2010
Our collective vision for marketing automation was to remove as many barriers to product adoption as possible.
Marketo Reaches 500 Customer Milestone; Closes $10 Million In Series D Funding
DemandGen Report, April 27, 2010
Phil Fernandez, president and CEO of Marketo, said the company added 119 new customers in the first quarter of 2010.
Marketo brings in another $10M for marketing automation
VentureBeat, April 27, 2010
The company has been bringing in funding at a steady rate — it raised $8 million in August 2008, followed by another round in September 2009. Its funding now totals....
Survey Finds Marketing Contributing to Bottom Line
BtoB Online, April 17, 2010
Marketo Aims for the Enterprise
Website Magazine, March 29, 2010
"The new service also provides customers with "one-click" access to create a fully replicated, highly scalable on-demand replica of..."
Live Post: Sales 2.0 Conference (Day 2)
BNET, March 9, 2010
"As for sales productivity, the challenge is either to increase revenues, increase heads or increase quotas, all of which..."
Sales 2.0 Event Spotlights Need For New Metrics, Collaboration Tools As Edge For Agile Companies
DemandGen, March 9, 2010
"In another session on sales & marketing alignment, Kirk Crenshaw, Director of Marketing at Appiro, shared that the company's lead volume has grown by 195% in the past year since the company deployed the Marketo..."
Live Post: Sales 2.0 Conference (Day 1)
BNET, March 8, 2010
A main attribute of "Sales 2.0" is that it makes marketing measurable and accountable. It turns "strategic marketing" into a conceptual backwater because it replaces…
Three Developing B2B Marketing Trends (To Avoid)
B2B Bloggers, February 22, 2010
While this approach may work on a small scale for a limited time, to realize the full benefits the social web has to offer your B2B marketing…
Free Trial Offers Demonstrating A Growing Influence On Demand
DemandGen Report, February 13, 2010
Another software company that has had significant success with free trial offers is Marketo. The marketing automation provider is now offering free trials of its lead management solution to qualified prospects.
CRM Magazine, February 10, 2010
These solutions offer robust capabilities such as help in targeting the right prospects, effectively executing campaigns, evaluating interest and buying intent, getting hot leads into the hands of the right sales resources, incubating those leads that have…
Marketing Automation: Automatic for the People
B2B Marketing Magazine, January 29, 2010
On the point of the relationship between marketing automation and CRM, there has been much debate over how the two align. Clearly there is a relationship…
"Seed Nurturing" and The Future of Lead Nurturing
DemandGen Report, January 26, 2010
Today, BtoB buyers are using social media to educate themselves much earlier in the buying process, obtaining information in non-traditional, yet highly influential ways, and engaging with sales on their own terms and timelines. Considering the impact of social media, what is the future of lead nurturing?
Spikes In Sales, Pipeline Activity Point To 2010 Emerging As Breakout Year
DemandGen Report, January 19, 2010
BtoB Online, January 18, 2010
While most webinar platforms possess rudimentary reporting the leading platforms now can link to marketing automation solutions for deeper dives and lead qualifying.
Marketo Momentum Continues, Adding 110 New Customers In Fourth Quarter Alone
DemandGen Report, January 12, 2010
Marketo announces 110 customers in Q4 2009, capping a year of rapid expansion.
MarketingProfs, January 5, 2010
Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful.
The Faster, Better, Sleeker Holiday E-Cards in the Cloud
Selling Power, December 21, 2009
One of the most interesting e-cards came from Marketo, a leading Sales 2.0 company that offered useful content in a stylish and poetic marketing package designed to stand out: Two weeks before 2010
AWARD NEWS: Watton of Shipserv takes top B2B Marketer title
B2B Marketing Magazine, November 26, 2009
John Watton of Shipserv was crowned 'Marketer of the Year' at the B2B Marketing Awards…
Product Launch Campaigns Find Right Cadence To Boost Sales
DemandGen Report, November 3, 2009
With Marketo, Zuora can implement complex campaigns without draining the company's coffers or the marketing team's energy.
Searching for Work in an Emerging Field
Wall Street Journal, October 13, 2009
A Marketo customer shares his thoughts about implemented a marketing automation solution.
Marketing Automation: A Well-Oiled Machine That's Ready to Roll
CRM Buyer, October 5, 2009
B2B on-demand lead generation is also becoming an application in high demand, saidGartner's Sarner."This part of the industry has proven to be fundamentally recession-proof.In November, when everyone got very scared and the world stopped, Marketo was signing oncustomers left and right and saw a 30 percent growth rate compared to the overall marketingautomation market.
Marketo raises third round for marketing automation solutions
Deals and More, September 22, 2009
Marketo, the software-as-a-service company offering marketing automation solutions, has raised an undisclosed amount in a third round of venture funding. Based in San Mateo, Calif., the company is backed by Mayfield Fund, among others.
CRM Magazine, September 1, 2009
Despite the Economic Storm, A Maritime-Industry E-Marketplace Stays Afload with Marketo Lead Management.
Marketo's Lead Nurturing Guide
OpenWeb Developer's Journal, August 28, 2009
Definitive Guide on Nurturing Leads is Worth a Read.
Recession-Marketing Advice to B2B Companies
Open Forum, August 14, 2009
A downturn is no time to be faint of heart. Rather, experience shows that those B2B firms that fare the best in queasy times are those that take specific initiatives, according to 'The Definitive Guide to B2B Marketing in a Recession,' an article on MarketingProfs.
Marketo Releases eBook on Lead Nurturing
Destination CRM, August 10, 2009
The Definitive Guide to Lead Nurturing "is broken down into four parts: What is Lead Nurturing; Lead Nurturing Basics; Advanced Lead Nurturing; and Calculating the ROI of Lead Nurturing.
SaaS: The Next Generation of On-Demand Services
Internet News, July 30, 2009
Vendors are moving beyond just CRM and business apps to offer an unusual mix of on-demand services.
Revenue Without Borders: How to Fix the Sales and Marketing Cycle
CRM Buyer, July 30, 2009
The time has come for sales and marketing to start operating on the same planet.
Calculating The Real ROI From Lead Nurturing
DemandGen, July 30, 2009
DemandGen Report presents findings from a recent poll of B2B marketers .
In Search of the B2B Holy Grail
MarketingProfs, July 30, 2009
Surefire lead nurturing may well be the Holy Grail of B2B marketing.
Marketing News, July 30, 2009
Marketing and sales should be two halves of the same who. But in many organizations, alignment remains elusive.
BtoB Online, July 20, 2009
Among a group of ex-Epiphany marketing software executives, Fernandez (who was Epiphany's president-COO) launched Marketo in 2006, aiming his on-demand, SaaS solution at an underserved sector of the market: marketing and sales teams at midsize companies and enterprise divisions of larger organizations.
InterWest Partners: Investing in Enterprise SaaS
Read Write Enterprise, July 17, 2009
Clearly, one company in InterWest's portfolio that Bruce is very keen on is Marketo. InterWest funded it from the concept and seed stage, and Marketo's space (marketing automation) is clearly one that Bruce knows from his operational experience.
It's Not the Golf Course Anymore
MarketingProfs, July 17, 2009
Social selling is the use of Web 2.0 technologies merged with traditional sales strategies" to accomplish what a game of golf did in the past.
Marketo Brings Social Into Sales Insight
destination CRM, June 19, 2009
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Turning 'Interesting Moments' Into Sales: Q&A With Marketo CEO Phil Fernandez
CRM Buyer, June 15, 2009
Selling is essentially a social profession, says Marketo CEO Phil Fernandez. Tools that help monitor customer relationships by capturing "interesting moments" — behaviors that suggest a deepening engagement or a falloff of interest — can make the sales process more streamlined and effective.
The Sweet Sound of the B2B Tweet
MarketingProfs, June 11, 2009
Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to Maria Pergolino.
Gap-bridgers: Marketo delivers sales-ready marketing data
InsideCRM, June 10, 2009
We've spent a lot of time talking about the sales/marketing misalignment that exists at most companies, and we keep hearing from readers that this seemingly never-ending issue saps efficiency from their companies in ways that endanger the success of both sides of the equation.
Marketo releases 'social sales' extension
B2B Online, June 10, 2009
The application, which adds tabs to the Saleforce.com interface, also provides automated rankings, including "Best Bets" and "Watch" lists. Users can set up instant alerts to be notified of status changes via e-mail or text messages.
Marketo Sales Insight — A 6th-Sense Advantage for Sales Effectiveness
Marketing Interactions, June 9, 2009
Those of you who read my blog know that I'm passionate about marketing automation. Last week, I was privileged to see a preview of Marketo's 2nd product, Sales Insight, released today. I liked what I saw and think this extension to Marketo Lead Management software can help marketing and sales begin closing that alignment gap.
Marketo's CEO and building bridges between sales, marketing
San Jose Mercury News, May 31, 2009
Like bread and butter or Bonnie and Clyde, marketing and sales are supposed to work better together than apart. In a perfect business, the marketers promote the brand and generate leads, while the sales crew makes contacts and closes the deals. And everyone prospers.
A practical guide to the four types of lead nurturing
B2B Online, May 26, 2009
There are four basic types of lead nurturing campaigns; each type adheres to the basic philosophy that the best way to increase sales through lead nurturing is by continuously building trust and meeting the needs of your prospects through timely, relevant communications.
Lead Scoring: What's the Right Approach?
CRM Daily, May 11, 2009
Lead scoring, when done right, can bring new power to a sales organization and make its bond with marketing much tighter. Using the intelligence gleaned from lead scoring, you might even gain new insights about your company. It takes a fundamental change in how you run your business -- how you train and deploy salespeople.
What names should I use for the "From" line of my marketing e-mails?
BtoB Online, May 7, 2009
The first decision a prospect makes when looking at an e-mail is whether to delete it. This is where the "From" name comes in. If the e-mail comes from an unfamiliar source, the recipient is much more likely to delete it. Of course, you still need to optimize the subject line to make sure the e-mail gets opened, but it's the "From" that starts the process.
On-Demand Is In Demand within Gartner Magic Quadrant for Multichannel Campaign Management
Destination CRM, May 5, 2009
Magic Quadrant for Multichannel Campaign Management '09: A tough economy calls for tough, but cheaper, solutions.
Marketo: Make The Most of Sales Leads
ChannelWeb, May 1, 2009
Marketo's SaaS-based marketing automation applications help businesses improve their lead-generation efforts and get their sales and marketing organizations working on the same page.
B-to-B followers flock to Twitter
BtoB Online, April 6, 2009
B-to-b buyers are still people, and in the end, they buy from people and not companies," said Jon Miller (@jonmiller2), VP-marketing at b-to-b software vendor Marketo (@marketo), who uses Twitter personally and as part of his company's marketing strategy."If you can build a relationship with a prospective buyer using Twitter before they are actively looking, you built your brand more effectively than you could with much more expensive options. The trick is to know who to follow and who to focus on for that relationship-building.
Marshall Goldsmith: The Changing Role of the CMO
BusinessWeek, March 31, 2009
Susanne Lyons, former chief marketing officer of Visa and Charles Schwab, and an advisor to Marketo, talks about marketing and the recession.
Disaster recovery software vendor fixes its lead process with marketing automation
BtoB Online, March 31, 2009
Looking to get better traction in the market and improve its often dismal response rates, AppAssure in the third quarter of 2008 started working with Marketo, a marketing automation and lead management software provider based in San Mateo, Calif., to make some changes.
Don't Automate Your Way Out of a Good Customer Experience
1to1 Media, March 23, 2009
Working with Marketo, the Quaero marketing team collaborated with the sales team to define leads, create scoring models, and determine interaction strategies for different customer segments while reducing manual intervention. Boockoff-Bajdek says that now her team can respond to new leads within 48 hours with relevant content based on each lead's demographics and behavior.
Conquering Enterprise Productivity's Last Frontier
SandHill.com, March 16, 2009
In the ideal world, Marketing and Sales would work together in a collaborative relationship, with common objectives and a shared view of the progression from contact to lead to sale. They would look beyond silo-ed systems and visions of lead generation and sales pipelines…
Automation key to b-to-b marketing, sales success
BtoB Magazine, March 9, 2009
B-to-b search firm Enquiro uses Marketo to track leads in its business, using the typical incentives of white papers and webinars to attract registrations. It uses the Marketo tool to score the leads and help automate followups, said Enqurio Director of Marketing Andrew Spoeth.
What are some techniques marketers can use to make their e-mail marketing more conversational?
BtoB Magazine, March 5, 2009
As the buyer takes control of the purchase process, marketing's job becomes one of synchronizing its activities with the buyer's process to: (a) Stay top of mind; (b) build propensity for the brand; and (c) accelerate the buying cycle, if possible. Traditional "batch and blast" e-mail marketing strategies no longer cut it. Today, marketers need to think "outside the inbox" and have conversations with prospects—watching specific behaviors and reacting with the appropriate responses.
ebizQ, March 4, 2009
One of the most significant impacts such systems [as Marketo's] can make is in improving the timeliness of sales contact. Many B2B prospects first visit a website long before they're ready to purchase. A good marketing automation soluton will apply best practices to keep nurturing those leads until they've reached the point where they're ready to buy.
Marketo 3.0 Reinvents Marketing Automation (Again) in Support of Conversations
Marketing Interactions, March 3, 2009
Marketo software is designed by marketers, for marketers. I've had several lengthy conversations with Jon Miller, VP of Marketing, about how the company uses Marketo Lead Management to prove that marketing automation produces results by educating leads and building engaged relationships prior to sales activities.
Marketo Taking Wraps Off 3.0 Release
WebMarketCentral, March 3, 2009
Companies seeking to improve the efficiency of their lead generation and lead management processes should first identify the gaps in their existing processes and most pressing needs before beginning a vendor evaluation process. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0 is definitely worth a look for midsize and larger enterprises who have focused internal lead management resources.
Marketo upgrades, uses salesforce cloud to push smarter sales
ZDNet, March 3, 2009
What [Marketo's solution is] really doing is making sure that a company's sales team can identify Joe Customer, who's just starting to shop and clearly is still doing research, and approach him with more of a how-are-you, can-I-help-you-find-something type of contact from a sales rep. It also allows them to spot a Jane Customer, who went straight for specific products and price lists online, as a customer who needs a sales rep with a blank purchase order ready.
Marketo Strikes Up a Conversation
Destination CRM, March 3, 2009
Marketo Lead Management 3.0 includes more than 200 substantial new features, which Fernandez explains are largely based on customer feedback and insight garnered from its customer discussion boards. The overall guiding theme, however, tied the company back to its roots-helping marketers build 'conversations' with their customers.
Marketo Taking Wraps Off 3.0 Release
DemandGen Report, February 27, 2009
It wasn't an inaugural address, but Marketo and Fernandez certainly have some inspired positioning. How's 'The Last Frontier of Productivity' for ambition? Fernandez is serious about lead gen's promise in that context.
Lead Scoring: 6 Strategies to Partner with Sales to Rank, ID Prospects
MarketingSherpa, February 25, 2009
'Lead scoring should be an indicator of sales readiness – not of how much of a fan they are of [our company],' says Emily W. Salus, Senior Marketing Manager, CollabNet, which provides a project development collaboration platform for the software industry.
First Look at New Marketo Release
Customer Experience Matrix, February 24, 2009
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. The company also reworked the user interface--of more than 200 total changes in this upgrade, about 75 were tied to usability--although it still takes the same basic approach of building campaigns as lists of steps, rather than branching flow charts.
Next Generation Lead Nurturing
1to1 Magazine, February 23, 2009
As marketers, it's time to throw out the notion of simply throwing leads over the wall to sales. No one wins in that situation-marketing gets a bad reputation for generating poor leads, and sales has to devote too much time just discerning who a good person is to contact.
1to1 Magazine, February 23, 2009
Lead nurturing is a key element to successful lead generation strategies. But what makes a good lead nurturing program? Jon Miller, vice president of marketing at Marketo, highlights three points to consider when developing a lead nurturing plan.
Marketo Taking The Lead On Marketing 2.0
TechCrunch, February 20, 2009
The software allows web-based marketing and sales teams collaborate on a single revenue cycle, turning web visitors and sales leads into customers using tools like email marketing, lead nurturing, lead scoring, sales lead insight. The software is up and running for the client within an hour, saving clients time and money.
B2B Marketing 2.0: How to Engage Social Buyers and Break Marketing/Sales Gridlock
CustomerThink, February 20, 2009
CSO Insights' 2008 Lead Life Cycle Optimization study found that technology is playing a larger role: 51 percent of marketing organizations are using lead management systems and 60 percent are using some form of lead scoring before passing leads to sales.
Marketo Wins Stevie Award for Demand Generation
LeadSloth, February 17, 2009
Last week it was announced that Marketo won the Stevie Award for 'Demand Generation Program of the Year'. They submitted a case study about ShipServ, a global e-marketplace for the shipping industry (details below). Thanks to Marketo's Lead Management software, ShipServ was able to send more email campaigns in less time. As a result of that, the number of opportunities per 100 contact requests increased from 3 to 11, almost a fourfold increase.
Don't Let Your Leads Slip Through the Cracks — A Marketo Case Study
Manage Smarter, February 10, 2009
We've already revived a number of leads that would have simply fallen through the cracks without Marketo," says David Politis, executive vice president and general manager at Vocalocity, "and that's led to about a significant increase in sales. This not only reflects a better number for our opportunities-to-close rate, but also means that we're converting a lot more leads into opportunities to begin with. Marketo has already paid for itself and we're expecting the numbers to keep going up.
SaaS is Surging in the Downturn
ZDNet, January 30, 2009
From my own conversations with privately held SaaS players, I can certainly confirm that business seems to be expanding with continued momentum. Yesterday I was on a call with Phil Fernandez, CEO of marketing automation vendor Marketo, when I heard a bell ring and some cheering in the background."We ring that bell whenever someone closes a deal in the sales team," he explained."Someone's had a good start to their day," I commented, noting it was 10am in his timezone."That's the third time so far this morning," he replied.
At the Whiteboard: Nurturing Sales Leads
ZDNet, December 15, 2008
Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize the marketing department to monitor and motivate leads and encourage them into the sales cycle.
How do I prevent my e-mails from being labeled as spam?
BtoB Online, October 16, 2008
B-to-b marketers struggling for growth in today's economy know they need to get maximum results for their e-mail marketing efforts, but too many do not understand the critical role deliverability plays in the process of turning prospects into revenue-driving customers.
An Executive Downshifts From Marketing Fast Lane
Wall Street Journal, October 7, 2008
Susanne Lyons, former CMO at VISA and member of Marketo's Board of Advisors, is profiled in the Wall Street Journal's Second Acts series.
DemandGen Honors Top 10 Firms Using Automation Tools To Fuel Business Growth
DemandGen Report, October 3, 2008
Acteva, a Marketo customer, is honored for their success in using marketing automation. 'Due to the landing pages and lead nurturing campaigns that Acteva creates through Marketo, Acteva expects to see a 100% improvement in landing page conversion rates for the year.'
Marketo rolls out enhancement to e-mail deliverability solutions
BtoB Online, October 1, 2008
Enhancements include an authentication and branding package, e-mail proofing, a delivery monitor, a premium certified IP address and proactive reputation management.
Managing Customers Before They Become Customers
1to1 Media, September 15, 2008
Antarctica Digital uses Marketo's Lead Activity Tracking solution to track customers' behaviors online to determine their interests and tailor the sales reps' conversations with them."Because of people's behavior online, we give them the right message at the right time," says Patrick Stratton, vice president of business development for Antarctica Digital.
Advice for Marketing Executives During Tough Times
Harvard Business Review, September 1, 2008
Susanne Lyons, former CMO at VISA and member of Marketo's Board of Advisors gives a few suggestions that may help CMOs gain credibility and make a positive difference for their firms.
When the Going Gets Tough, the Tough Step Up Their Selling Strategies
Marketing Matters / American Marketing Association MarketingPower, August 26, 2008
The current economy may be sluggish, but a recession is no time for B2B companies to engage in a marketing strategy slowdown. At the recent SMX (Search Marketing Expo) Advanced Conference in Seattle, Jon Miller, Co-founder and Vice President of Marketing for Marketo, provided seven strategies for B2B marketing during a downturn.
Marketo provides online software for marketing, sales
Silicon Valley / San Jose Business Journal, August 15, 2008
It's always important for companies to get the most of their marketing dollars, but even more so during economic downturns. San Mateo-based Marketo Inc. has jumped into that space with a software-as-a-service play that helps marketing and sales departments automate the process of turning Web visitors and leads into customers
Lead generation company Marketo raises $8M
VentureBeat, August 12, 2008
[Marketo] provides a sequence of services intended to take online traffic from a product site, an ad or other methods where user interest can be collected, and turn it into sales. Features include the ability to create landing pages, where a user can provide information to the company about the product they're interested in.
Welcome to the Revenue Revolution!
Marketing Interactions, July 31, 2008
What I like about Lead Insight for Sales is that it's designed to work with salespeople, not make them adopt something else. We all know how tough that is. The beta version has an integration with both salesforce.com and Microsoft Outlook. But the Marketo system becomes the system of record for the lifetime of the lead.
What's the best way to nurture leads through an email marketing campaign?
BtoB Magazine, July 24, 2008
Today, the marketer's job is to synchronize marketing activities to the buyer's process. This means moving from a 'demand generation' mindset to one of 'demand management' or 'demand facilitation.'
10 Questions for Marketo's Phil Fernandez
InsideCRM, July 22, 2008
We serve the marketing department. Broadly defined, we're in the marketing-automation space. So we help marketers fundamentally become part of a company's revenue-generating pipeline. Traditionally, the revenue pipeline starts in the sales department; that's where CRM systems got their start. We really think revenue starts in the marketing department, and our systems help marketers deliver more ready-to-buy sales leads to their sales channel and [also]... have the analytics to really prove it - to take credit, to show how marketing is impacting the top line of the company.
Sales and Marketing May Work Together, After All
Manage Smarter, July 21, 2008
Sales and marketing teams often seem like contentious relatives, fighting bitterly and avoiding contact. Beyond causing animosity, their refusals to cooperate damage business, costing companies an estimated $1 trillion in lost revenue every year. Intent on helping companies reverse missed opportunities, Marketo, a California-based management firm, offers a new on-demand product called "Lead Insight for Sales," which provides these respective groups a system for achieving cooperation.
New Technology Unites Sales and Marketing
SellingPower, July 16, 2008
The problem, of course, is that sales-marketing alignment is easier said than done. And even when it's done, companies often go about it all wrong, focusing on what Miller calls "point initiatives" such as common lead definitions and better communication. Certainly, these areas are important but they don't get to the heart of the issue, says Miller."Sales and marketing need to throw out old notions of marketing leads and sales cycles and departmental boundaries," he argues, "and focus instead on integrating marketing and sales as dual drivers of revenue.
destinationCRM, July 15, 2008
While technology is definitely an enabler, marketing automation software Marketo is focusing on promoting a "Revenue Revolution," in addition to its new Lead Insight for Sales release today. The lack of coordination and communication between marketing and sales has been entrenched in the cultures of many companies, resulting in nearly $1 trillion in wasted opportunities, according to Phil Fernandez, Marketo's chief executive officer. In light of that, it's going to take a revolution in thought, particularly among senior executives, before technology can ever successfully solve the problem.
Revolutionary concept: sales and marketing working together
InsideCRM Blog, July 14, 2008
This conflict [between sales and marketing, Marketo president and CEO Phil] Fernandez said results in 70 percent of leads generated by marketing being wasted - and sales duplicating marketing's efforts by hunting for leads on its own. 'If the 20 to 40 percent of the time sales people do cold prospecting because they don't trust marketing's leads could be devoted to actually selling, we think it could release $1 trillion in revenue,' Fernandez asserted. Talk about your peace dividend.
Marketo rolls out lead-gen product
BtoB Magazine, July 14, 2008
Lead Insight for Sales integrates with Microsoft Outlook and Salesforce.com and allows sales reps to send e-mail campaigns, track how prospects respond to marketing and sales communications, and get instant alerts when recipients open e-mails, visit a Web site or take other actions.
Marketo releases lead generation SaaS
DMNews, July 14, 2008
The SaaS allows marketing and sales departments to use Microsoft Outlook or Salesforce.com to send e-mail blasts to prospective leads and then track e-mail open rates, Web site hits and key buying signs instantly.
Aligning Sales and Marketing to Drive Revenue
Sales and Marketing Management, June 30, 2008
Sales is seen as a revenue driver because sales operates in terms of positive numbers. Yet in order for marketing to align with sales and impact business as a revenue driver in its own right, marketing also needs to measure itself based on positive numbers and revenue in the door.
CompassLearning's Eleanor Bowman on Automating Lead Management
Target Marketing, June 18, 2008
We have improved a number of leads. It is the first time I am able to deliver the vice president of marketing a lead report saying, 'We generated this number of leads, this many were passed on to sales and we are seeing these types of trends.' This allows us to predict campaigns.
Marketo Aims to Simplify Demand Generation
Customer Experience Matrix, June 10, 2008
That's not to say Marketo is a simple product. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don't see everywhere. The depth in each area is perfectly respectable as well.
Marketing's numbered days. But in a good way!
InsideCRM, June 5, 2008
…encourage marketing to really get on the same page as sales and to make sure it's doing its best to pass quality leads. Now that there's a number that can be identified, there's skin in the game for marketing to get that number to go up.
Vendor variables: Questions are key to buying a lead management solution
B-to-B Magazine, May 27, 2008
Best-in-class marketers are working hard on shoring up the foundation of their lead-management processes," said IDC Research analyst Michael Gerard."Above all, they're taking a more process-oriented approach rather than saying, "Let's get more leads and throw them over to sales.
Behavior key when scoring online leads
B-to-B Magazine, May 27, 2008
Even BANT criteria (budget, authority, need and timing) have limited usefulness since buyers' answers to those questions are notoriously inaccurate (only 29% of respondents always fill that information out accurately, according to MarketingSherpa). In contrast, as we all know, people's actions speak louder than their words. This means you should also track and score a lead's behavior so you can measure their interest and engagement in your solution.
Where There's a WizKid, There's a Way
destinationCRM, March 26, 2008
The WizKids of 2008 all take CRM solutions to the next level of ease-of-use and productivity."Beyond the leverage of the on-demand model," Pombriant writes, "is their orientation to helping companies to present their customers a face that is easier to do business with.
CRM Buyer, March 26, 2008
Another sign of the times is the emphasis more and more companies have on delivering solutions that make their clients easier to do business with. I have been investigating this phenomenon for a while and believe it is very understandable.
Take 5: Q&A with Phil Fernandez, CEO of Marketo
Demand Gen Report, March 25, 2008
We are the first complete software in this space that lets marketers act responsively — to build and deploy campaigns in minutes, not days or weeks.
Sales is from Mars and Marketing is from Venus: A CEO's Perspective
MarketingProfs, March 3, 2008
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?
Free Trial Offers Demonstrating A Growing Influence On Demand
DemandGen Report, February 3, 2008
Another software company that has had significant success with free trial offers is Marketo. The marketing automation provider is now offering free trials of its lead management solution to qualified prospects.
Practical Tips To Lift Your Conversion Rate
BruceClay.com, December 12, 2007
Test your landing pages, but don't over test. Having too many test versions means it will take a long time to get anything even remotely looking like accurate results.. Don't pass a lead to sales before it's ready.
Think Beyond The Click: How To Build Landing Pages That Convert
SearchEngineLand, December 7, 2007
What if you don't have an in-house web designer or the resources to hire someone to design a landing page for every online marketing campaign? Luckily, there are online sites that help you create your own landing pages relatively easily and inexpensively. These sites don't require that you know HTML, and designing a landing page can be as easy as creating a PowerPoint slide. For example, Marketo.com offers landing page creation tools and hosting.
How Marketing Can Earn a Seat at the Revenue Table
MarketingProfs, November 27, 2007
Marketing is suffering from a crisis of credibility. So what can marketers do to be seen as part of a machine that drives revenue and profits, not just the people who throw parties and buy swag?
Online Marketing Tools Come of Age
BtoB Magazine, September 10, 2007
Did you hear the one about the VP of marketing who demanded budget and IT support for a $10 million enterprise application that he promised would revolutionize how his company did its marketing? Neither did we... Despite the fact that many marketers have as much bottom- and top-line responsibility as their counterparts in sales, finance and manufacturing, they need to be much more creative about getting the software tools they need. Enter the software-as-a-service, or SaaS, provider.
Overcoming Office Politics – 7 Strategies to Generate & Close More Leads
MarketingSherpa, July 31, 2007
Do your marketing and sales teams work together or against one another? In many cases, office politics may be choking your results - and your career. 80% of B-to-B marketers surveyed by MarketingSherpa last year don't receive any feedback once a lead has been passed along. Want to reverse the lead generation black hole? Here are seven strategies to get both sides talking, including how to: model the sales/marketing funnel, develop a common vocabulary, and create a closed-loop reporting process.
Screen Testing: Testing Can Drive Better Marketing Results, But Which Test Is Best?
Destination CRM, July 1, 2007
For Marketo's clients, which are strictly B2B, multivariate testing is not as effective, because of sites' lower conversion rates. Unlike retail companies that sell a lot of products with lower price points, B2Bs generally make many fewer sales, but their price tags are much higher. Therefore, if a company's goal is to convert more consumers into buyers and the firm is trying to figure out which version of its Web page best makes that happen, the company will have many fewer positive data points.