text:
by Meadows Team
in Connection, FAQ, Media Center
| 14 comments
You may have noticed that the temperature and windspeed values on our conditions page are reported in near real time this season. This was made possible by the installation this fall of new "data loggers" at the Northwest Weather and Avalanche Center (NWAC) telemetry stations located at the top and bottom of our Mt. Hood Express lifts. These data loggers provide continuous readings, which we update on our web site every five minutes. This entirely automated process provides the most accurate and immediate weather readings to our conditions page and those who view it.
We still provide the link to the NWAC 24 hour telemetry, which records hourly readings. However, there is a delay of up to 30 minutes before the hourly data is presented. This can create discrepencies between the "real time" readings reported on our site, and the hourly reading reported on the NWAC site, but we feel it is better to provide the most current data possible.
We also use the real time data for our snow phone reports, our Fuel TV monitors in the lodge and the emailed snow report which goes out to subsribers at 5:40 AM each morning. Because some of our guests have noticed discrepencies in the NWAC hourly temperature reports and our "real time" reports, we did a comparison of the two over an 11 day period. Keep in mind, the readings are coming from the same data loggers units, this is just a difference in time of when they are recorded.
Here's a comparison of the 5:40 AM temps reported in our email compared to the 5 AM temps reported on NWAC. The first temperature is the 5:40 AM value which was sent out in our snow report email each morning. The second temperature is the NWAC 5 AM reading. We "bolded" any discrepencies between the two.
Date: Bottom .. Top01/02: 27 / 28 .. 22 / 2301/01: 35 / 36 .. 30 / 3112/31: 24 / 25 .. 21 / 2212/30: 25 / 25 .. 20 / 2212/29: 21 / 21 .. 19 / 2012/28: 27 / 27 .. 24 / 2312/27: 17 / 17 .. 18 / 1812/26: 29 / 30 .. 25 / 2512/25: 34 / 33 .. 40 / 4012/24: 28 / 28 .. 32 / 3212/23: 22 / 22 .. 24 / 28 (The 6 AM NWAC was 24 so the temp was dropping between 5 AM and 6 AM)
So out of the 11 days reported, the 5:40 AM "real time" reading appearing in our snow report emails:
Bottom Telemetry: 4 Days 1 Degree less than 5 AM6 Days Exact Match of 5 AM1 Day 1 degree more than 5 AM
Top Telemetry:1 Day 4 Degrees less than 5 AM1 Day 2 Degrees less than 5 AM4 Days 1 Degree less than 5 AM4 Days Exact Match of 5 AM1 Day 1 Degree more than 5 AM
Bottom line:7 out of 11 days the 5:40 AM matched or was warmer than the 5 AM at the Bottom of Express.5 out of 11 days the 5:40 AM matched or was warmer than the 5 AM at the Top of Express.
We present this information so you can better understand where these temperature readings come from and how we report them. Again, this all comes directly from the telemetry automatically - it is not altered or filtered in any way by Mt. Hood Meadows. We believe this is the best way to present the most accurate and immediate weather data for our guests.
-- Meadows Team
I would like to commend you on advances in reporting conditions over the past year. The lift conditions and live temp updates are very useful.However, the snowphone message has become unwieldy. Please indicate temperature, snowfall, lift closures (if most lifts are open it saves much time to only list closures) and windspeed on the phone message FIRST, before listing information that changes less frequently or is less "important." Phone reception is sometimes spotty on the way to the mountain, so calls can drop out before the end of a long message. Thanks.
Delay or no delay, I'll trust a 3rd party's data over Meadows. They have NO investment in putting heads on the hill.Meadows: FYI: Meadows was the first resort to provide a publish a link to the telemetry collected by NWAC. It's been displayed on our web site and we have used their conditions readings (not ours) for over a decade. Our cameras also tell a convincing story of conditions on the hill. Our focus is accuracy and immediacey - conveying to our guests these conditions as quickly as possible.
Hi Tom, I'm Temira and I update the snowphone and website at Meadows, along with Nick and David. I am on the hill on Saturday and Sunday during the day, updating the phone and website with honest and accurate information. We also have snow reporters on the slopes, updating our information in real-time, at any time we are open. I promise you, with my reputation at stake, that the information we provide is as accurate and timely as humanly possible. As a skier myself, I understand the importance of honesty in condition reporting. I don't want to be lied to, and neither I, nor any of the other reporters, will lie to you. Hope this helps clarify things. Have a great day!
I've skied at just about every area in the western U.S. and Canada, and over the last couple years your conditions reports have been more detailed and accurate than just about anybody's. I appreciate it. In fact, I think the Meadows has made a terrific turnaround in service and attitude recently. Cheers.
Is there daily snowfall history we can get to, any more? You used to have daily precipitation listed for the whole season (and a couple previous seasons, too).Meadows: We'll see if we can revive that - we're pulling our conditions off of the telemetry differently from in the past.
I, too, appreciate the accurate conditions reporting. I remember not too many years ago when the only conditions reported were "powder" and "packed powder." Packed powder meant you would be sliding down the mountain uncontrolled on a sheet of ice. You might lose a few sales by being honest, but you'll make it up in the trust you'll gain.
Having been to various Colorado, California, Utah and Nevada resorts, I have to agree that Meadows is one the most accurate in reporting conditions. There's a least one Central Oregon resort that considers 50 mph winds to be "moderate" :-)I especially appreciate the "truth cams", but rely on a combination of available data to determine what to wear, when to arrive, or if I should just roll over and try again tomorrow.
I agree the weather details and forecast for Mt. Hood are the best I have ever seen. That being said lets be honest, the other resorts don't have rain 4 to 5 times a week on the entire or lower half of their mountains, plus everyone doesn't have to drive a hundred plus miles round trip to ski for a day. There is usually tons of lodging near the ski resorts. The weather reporting for Mt. Hood is a must; it's the only way to make the lemonade. I do appreciate the recent more honest snow report conditions now that the holidays are behind us.Everyone pray for colder weather and real power ---- not the heavy wet snow Hood is known for.
When will the winter season start this year?Meadows: At her own prerogative =0} The past two seasons we've enjoyed early openings - November 20 and November 11 respectively. It's common to be open, at least on a limited basis, by Thanksgiving, hopefully, sooner!
What does the base need to be to open??Meadows: Oh, about 33". We'll be opening Thanksgiving day!
HOW LONG DOES THE SEASON USUALLY LAST....Meadows: Lifts are scheduled to operate daily through Sunday, April 28. So we have well over two months remaining. March and April can present some of the best skiing of the season - so we'll see you on the mountain!
I love the creative reporting every day. I'm always learning new words like Sastrugi, Off-Piste, Telemetry etc.. You always tell it like it is, but always put some sort of positive spin on it (hey, we can't blame anyone for that)!I also appreciate the use of 3rd party weather stations and up to the minute reporting on wind and temperature.I'd love to know how you report / calculate the fresh snow 12 & 24 totals? Do you use telemetry for that as well? Sometimes the feed goes bonkers. For instance on 1/9/2014, it went from 5 at 20:00 to 25 at 21:00 to 5 again at 22:00...Or do you just look at a yardstick outside?Meadows: Great questions! We use the NWAC telemetry located near the bottom of Mt. Hood Express for our official reporting. Each morning our snow safety team records the new snow reading, and then tips the collection pan (which is why you see the reading 00 out at 5 AM each morning). The 24 hour is easy to calculate since the telemetry lists the activity over the previous 24 hours. To calculate the 12 hour total we simply count backwords the previous 12 hours and subtract that total snow report reading from the current reading. So if at Noon we have 12" of new snow in the past 24 hours, with a snow depth of 44", we take a look at the reading at midnight (let's say it was 38") and report 6 new in the previous 12 hours. We have also added a midway stake at the 6250 foot level near Roach Bowl to get a mid mountain reading. By the way - over time you will see the total accumulation settle as the weight of the snow, wind pressure, precipitation, etc, presses it down. We could lose up to 50% of the snowpack over a week, just from this compression (without it melting). Snow science is fun!
Why does the base and mid snow depth keep going down and up over the past couple of days if there has been more snow coming?Meadows: The NWAC telemetry has had some issues - but we are confirming visually. As we receive snow we expect the base numbers to grow, but then it will settle under it's own weight. Keep in mind that snow is largely air, so as the snow sits and heavies up (from wind pressure, moisture or warming temps) it settles, literally squeezing the air out. It isn't surprising to see a loss of 30 - 40% of snow depth following a storm over time. Hopefully it will just keep snowing and the base will keep growing!
When does the season end?Meadows: We're open every day through April 27, and then at least the first two weekends of May. There's still a lot left for this season!
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Images: Ratzinger becomes Pope Benedict XVI
Published On: Feb 10 2013 11:00:00 PM CST
Choosing the name Benedict XVI, Cardinal Joseph Ratzinger is elected pope on April 19, 2005.
The views expressed are not those of this company or its affiliated companies. Please note by clicking on "Post" you acknowledge that you have read the Terms Of Service and the comment you are posting is in compliance with such terms. Due to a technical change, all comments posted before February 26, 2014 no longer appear on News8000.com. Comments posted after February 26 are not impacted.

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Ship Entering Port with White Cliffs of Dover in the Background
Dover Castle
Defending the nearest English port to France, Dover Castle has played an important part in the history of England since the Roman era. A large part of the castle dates from the mid 12th century, when Henry II ordered the building of an enormous keep surrounded by thick walls and fortified towers. Tunnelled into the chalk ground below the castle are the atmospheric Secret Wartime Tunnels originally built in Napoleonic times. The tunnels were utilized in World War II as an operation center and a hospital.
White Cliffs of Dover
The White Cliffs of Dover are southern England's most famous landmark, and from their tops, on a day of good visibility, you can make out the cliffs at Cap Griz Nez in France. One idea is to take the bus to St Margaret's Bay, then hike the 4 miles back to Dover following the well-marked path along the cliff tops.
Roman Painted House
Originally excavated in 1970, Dover's Roman Painted House is now preserved from the elements by a specially built modern building. The house's standout attraction is the spectacular wall art, the best preserved in situ Roman plaster decoration north of the Alps. During summer the house is open daily except Mondays.
Bronze Age Boat
The centerpiece at Dover Museum is a Bronze Age Boat, which is around 3500 years old. The boat was found during the construction of foundations for a new road in the town center. A section of the boat was left underground, being wedged under buildings. The museum boasts a number of other collections, which details the history of this important and wealthy area from the Iron age to modern times.
London is the UK's capital city, and has a rich history stretching back to Roman times. The following is just a small sample of the whole host of attractions to see. Marvel at the State Rooms at Buckingham Palace, open during summer. Hear about the bloody reputation of the Tower of London, on a tour with a Beefeater guard. Climb the Dome at St Paul's to the Whispering Gallery and test for yourself the claim a whisper can be hear 100 feet away. Shop until you drop at one of the best department stores in the world, the amazing Harrods. London is a popular shore excursion from Dover, reached by a two hour coach journey.


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Nuclear Cowboyz light up the Palace Feb. 9Join the Soldiers of Havoc, Metal Mulisha, Nuclear Cowgirlz, and the Cyborg Army in a synchronized heavy metal, rock alternative and electronic dubstep musical performance at the Palace of Auburn Hills on Saturday, Feb. 9.The Nuclear Cowboyz will perform their action-packed, gravity-defying stunt show at 7:30 p.m. The show includes a narrative legend of two powerful freestyle motocross tribes whose survival in their futuristic world is told through an amassed compilation of fearless, freestyle aerial feats. Electryfing pyrotechnic and laser displays synchronized to an energizing soundtrack are also included in this adrenaline-packed performance. The stunts are jaw-dropping, heart pounding, and unimaginable. VIP Fall Out Zone ticketsA very limited number of VIP tickets are available for Nuclear Cowboyz fans. The special tickets include premium seating, admission to a private meet & greet with the stars of Nuclear Cowboyz, commemorative VIP Fall Out Zone credential, and a tour poster. Only VIP Fall Out Zone ticket holders will have access to the meet & greet.Saturday Feb. 9 7:30 p.m.The Palace of Auburn Hills 6 Championship Dr. Auburn HillsTickets are $35 for adults and $17.50 for kids prior to show day. All ticket prices increase $2 on the day of the show.Tickets are available at The Palace Box Office, all Ticketmaster outlets, by phone at (800) 745-3000 or online at www.ticketmaster.com/Freestyle-Motocross-Nuclear-Cowboyz-tickets/artist/1387441.For more information, visit www.nuclearcowboyz.com, www.facebook.com/nuclearcowboyz, or www.twitter.com/nuclearcowboyz.
FOX 13 / WTVT-TV3213 West Kennedy Blvd.Tampa, Florida 33609Main: (813) 876-1313Newsroom: (813) 870-9630Fax: (813) 871-3135


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It enables Allies and Partner nations to assist each other in preparing for and dealing with the consequences of crisis, disaster or conflict.
In a rapidly changing world, populations in NATO and Partner countries are threatened by many risks including the possible use of chemical, biological, radiological weapons by terrorists. However, terrorism is not the only challenge. Natural disasters, such as earthquakes or floods and man-made disasters continue to pose a serious threat to civilian populations.


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Cat Carriers and CagesCat carriers are mostly commonly used for transporting your pet safely to the veterinarian or groomer. Using a cat carrier is more essential for longer trips, like moving into a new home across town, traveling to another state or flying across the country. Fortunately, cheap cat carriers are not difficult to come by. We carry a variety of hard and soft cat carriers, each meticulously designed and tested to ensure the safety, comfort and security of your cat. Soft-sided cat carriers are cozy, well-ventilated and can usually be rolled up when not in use. If you are going on a lengthy journey, large cat carriers can accommodate food and water dishes plus a small litter box.
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A woman who placed the bodies of 67 individually wrapped cats in her freezer will face animal cruelty charges in town court next month, Schoharie County Sheriff Tony Desmond said.
In addition, a check of Irene Van Dyke's home in January found another 99 sickly and malnourished cats inside.
Authorities said the 50-year-old woman began boarding unwanted pets only to see her affection for them spiral out of control.
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"The lady will be going to court, and I hope the outcome is such that she will get the help she needs," Desmond said.
Details for this story were provided by The Daily Star in Oneonta, N.Y.


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En la radio
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Newcastle Brown Ale - The Caledonian Brewery Company Limited
Displayed for educational use only; do not reuse.
Ratings: 4,102 | Reviews: 1,475 | Display Reviews Only:
Reviews by ScottWestmaas:
Alberta (Canada)
3.25/5 rDev -2.1%
04-18-2012 02:45:18 | More by ScottWestmaas
More User Reviews:
3.13/5 rDev -5.7%
Poured with a light brown head that didn't seem to stick around very long. Sweet and rich malty flavor with just a touch of hops. At crappy bars, it's always a great relief to see this on tap. When I go out to buy fridge beer, though, I never go specifically in search of Newcastle. It's just an average beer, and there are many better browns out there.
04-05-2003 08:31:15 | More by Marty
4/5 rDev +20.5%
03-10-2014 20:44:38 | More by davemarc87
3.28/5 rDev -1.2%
Appearance Brown (of course) and clear with a decent tan head.
Smell This is toasty grain thats a little on the nasty side and a close call with skunk.
Taste The flavor isnt as bad as the smell. The toasted malts are well done, although Im not picking up a lot of sugars here. Theres really no finish to speak of, just the fading taste of toasted malty grain.
Mouthfeel Kind of creamy and pleasant in the mouth, but a little too thin IMO.
Drinkability Nothing fancy, but definitely one that I wouldnt turn down.
01-30-2004 02:39:39 | More by RoyalT
Newfoundland (Canada)
3.25/5 rDev -2.1%
09-26-2013 01:27:53 | More by cam477
2.75/5 rDev -17.2%
07-06-2012 21:37:36 | More by tectactoe
3/5 rDev -9.6%
It's a decent generic type of beer, it's the beer that got me into trying different beers other than the giant beer companies. So in that sense it holds a special place. It does not have as much flavor as other brown ales, but it is slightly sweet and simple. A good starter beer for a beginning beer drinker. I like how the label looks, and it makes me want white castle burgers. (Which by the well it does go well with)
06-01-2011 04:24:34 | More by liveandletdie
Ontario (Canada)
3.28/5 rDev -1.2%
Served in nonic
LOOK (3/5) Pours a medium brown to light mahogany, about 26-27*SRM. Clarity is very good. The head is a bit disappointing, only rising to about a half finger (off-white and rocky) - this falls with almost no lacing. A bit of carbonation on the inside of the glass.
SMELL (3/5) Not a whole lot going on in the nose. The malt character is pretty light - but I catch some hints of caramel, nuts, and a bit of lighter fruits. This was all, however, very faint. I catch a bit of hopping, but it was pretty minimal (earthy with some resin). A bit of buttery aroma in there as well.
TASTE (3.5/5) The hops and the malts were well balanced, but very gentle. Malt flavor is pretty minimal, as with the small - but I get caramel, nuts, and some biscuit in there too. There is a touch of apricot in the finish. The hop flavor is pretty minimal, but I get a bit of grapefruit that wasn't in the smell. Finish is dry.
FEEL (3.5/5) Medium-light body and carbonation. As with the aroma and flavor, there isn't a lot going on there.
DRINK (3/5) Drinkability was good, it was one of those more watery ones. It was pretty underwhelming, but very refreshing.
07-17-2011 15:01:02 | More by Rijtjeshuis
3.45/5 rDev +3.9%
This a dark tea colored beer with a quickly disappearing head. The nose is very faint floral hop and light brown sugar. Taste is very simple light caramel malt, nut, and herbal hop taste that is barely there. Finish is a little bready. Mouthfeel is watery, slick and has stingy carbonation. This is a very smooth, subtle beer, that is worth picking up if you come upon a deal, otherwise, we can do much better.
05-01-2006 04:24:45 | More by JudgeRoughneck
4/5 rDev +20.5%
09-12-2012 01:20:19 | More by tohe9384
New York
1/5 rDev -69.9%
08-21-2014 14:15:56 | More by SkiBum22
3.5/5 rDev +5.4%
10-10-2012 23:47:19 | More by JacobMutberg
2.9/5 rDev -12.7%
Ordered at a restaurant and poured into a fluted pilsner glass. Very dark brown body with a reddish rue and a tan head that didn't last very long. Aroma of clean malt and a slight skunked smell. Mouthfeel was rather thin with a low amount of sweetness and clean finish. This beer is easily quaffable, but lacks in the flavor department.
10-16-2009 17:35:23 | More by blackearth
4/5 rDev +20.5%
03-31-2012 00:12:32 | More by markallmon
3.85/5 rDev +16%
When first trying beer, Newcastle was my "Great-Awakening". It is still a personal favorite and will always have a place in my heart. I personally love the smell and the mouthfeel. It's not a great food pairing beer, in my opinion, but it makes a great beer to relax with in front of the television.
07-20-2010 03:23:09 | More by newcastleme
3.5/5 rDev +5.4%
08-19-2013 21:49:57 | More by RoninBirdman
2.83/5 rDev -14.8%
12 onz can with no freshness date.
Light brown or honey color with a creamy head .
The smell is a bit of malt with some kind if sweetness.
In the the taste maltiness,little bit of hops and some kind of carbonation,not bad better that others english brown ale i have taste.Feels very good on the mouth,leaves some sweetness on the back of your mouth.
Im still looking for a english brown ale that i can really have more often(this is not the one). Not a bad beer very good to try.
08-13-2007 06:59:14 | More by BeerDreadz
3/5 rDev -9.6%
02-15-2014 18:46:51 | More by freshflesh
South Dakota
3/5 rDev -9.6%
03-08-2014 22:40:16 | More by SD-Alefan
3.25/5 rDev -2.1%
05-15-2014 03:16:30 | More by DaftPatrick
New York
2.5/5 rDev -24.7%
02-27-2013 03:32:27 | More by csmartin6
3/5 rDev -9.6%
02-02-2012 00:20:56 | More by DWolf
2.15/5 rDev -35.2%
Presentation: 12 FL OZ custom clear bottle.
Appearance: Tawny/leathery brown. Nice and rich in colour with a bit of a creamy, bubbly lace of a head. Semi-sticky and seems to retain well.
Smell: Medicinal, astringent aromas. Smells crisp and clean. Most of the smells come from the funky ass Ringwood yeast.
Taste: Sweet (but not very malty) and light bodied in the begining. Toasted notes. A crispness creeps up pretty quickly followed by corn sweetness and a definite alcohol taste distinctly from the added maize grits. DMS (cooked vegetables) is also on the palate. Hop notes are leafy, a bit oily. They meld with the prominent yeast profile, that seems to dominate, to create a dryness. Brew gets a bit tea-like, then the tongue then gets coated with a light hop oil/astringent dose of residual flavours from the yeast. Finishes odd.
Notes: This brew uses corn grits, added liquid sugar and is pasteurised. Hardly a "real ale" from England. It's very much a commercial beer these days, and long gone is the age old "goodness." It's now another brew victim to global fame and demand. Despite this, it's drinkable. Not the best brew, or Brown Ale even. In fact, some might find its claimed "special flavour" hard to swallow. Newky Brown uses the tag line "The One and Only" ... let's hope so.
10-29-2000 00:00:01 | More by Todd
2.25/5 rDev -32.2%
served on tap in a pint glass.
A: a nice dark brown color with low head retention.
S: mild aroma with a bit of malt.
T: a slight bitterness, but very smooth. a bit too weak for me.
M: light with low carbonation.
D: this used to be a go-to beer of mine at certain establishments, but it's fallen out of favor over the years. perhaps something has changed. I keep expecting more than I get and perhaps it's time to stop ordering it.
03-13-2008 01:14:08 | More by dill
4.2/5 rDev +26.5%
had this on tap for my 21st birthday, i was impressed. sweet taste and smell, quite drinkable, smooth and flavorfull.good beer if you want to try something new. proublably too sweet for the taste of some, sweetness with flavor is all right by me, sweetness with no purpose can be a let down at times, but this is not the case.
07-25-2004 09:13:11 | More by twi1609372
Newcastle Brown Ale from The Caledonian Brewery Company Limited
76 out of 100 based on 4,102 ratings.


text: How likely are you to live to 2023? A simple checklist could help you find out.Researchers at the University of California came up with the list to help older patients and their doctors improve care. It's based on data from a study of 20,000 US adults over the age of 50.The checklist includes 12 factors, including age, sex, weight, level of physical ability and awards points. The higher the score, the higher the likelihood of dying in the next 10 years.Researchers say the findings can help doctors determine what kind of screenings and treatments for diseases will be most effective for patients based on their estimated longevity.The study is published in the Journal of the American Medical Association.


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By Michelle Fay Cortez and Stephanie Armour
Bloomberg News
WASHINGTON — Junk food and sugary drinks will be pulled from schools next year as part of a nutritional overhaul aimed at improving child health and tackling obesity.
The "Smart Snacks in School" standards released Thursday by the U.S. Department of Agriculture takes such options as full-fat chocolate cookies, fruit snacks and candy bars offered at lunch and in vending machines, replacing them with healthier foods such as peanuts, light popcorn and fruit cups. Elementary and middle school children can drink water, milk and juice, while high school students also will be offered beverages with 60 calories or fewer in a 12-ounce serving.
The snack rules, which had been proposed in February, take effect in July 2014, giving schools and suppliers time to adjust to requirements that promote foods high in whole grains, dairy, fruits and vegetables, the USDA said. The guidelines don't apply to foods sold after school or brought from home. Bake sales, fundraisers and sweet treats at parties are still allowed.
"It's important to teach children healthy eating habits that will affect their health throughout their lives," said Margo Wootan, the nutrition policy director at the Center for Science in the Public Interest, a Washington-based consumer advocacy group, who has worked on the issue for more than 15 years. "It doesn't make sense for schools to teach nutrition in the classroom, then counter it by selling sugary drinks and candy bars in vending machines in the hallway."
The snack rules build on the revamped nutritional standards for school lunches and breakfasts enacted about a year ago. The agency reviewed almost 250,000 comments from teachers, students, and health and industry officials stemming from the proposal.
"Parents and schools work hard to give our youngsters the opportunity to grow up healthy and strong, and providing healthy options throughout school cafeterias, vending machines, and snack bars will support their great efforts," Agriculture Secretary Tom Vilsack said in a statement.
The requirements are part of the Healthy, Hunger-Free Kids Act of 2010, which seeks to curb child obesity by changing food in schools and promoting healthy eating. The law required the Agriculture Department to set nutrition standards for items sold during the school day, known as "competitive foods."
The agency has jurisdiction since it oversees the federal school-lunch program, which provides low-cost and free lunches in 100,000 public and non-profit private schools. Thirty-nine states already have standards in place governing the foods offered at school, aimed at bolstering nutrition.
"Altogether, the policy and the set of standards that USDA announced is stronger than what exists in any states and most school districts I can think of," Wootan said by telephone.
Children consume as many as half their daily calories in school, where they spend more time than any location except their homes, according to the Pew Charitable Trusts, which underwrites food safety programs. Studies show snacks add 112 calories to the average elementary-school student's daily diet, and those who live in states with strong snack policies gain less weight over three years than those without regulations.
The USDA rules limit salt, sugar and fats, with exemptions for natural products including nuts and seeds, dried fruits and fat-rich seafood. Each item must contain less than 200 calories, including accompaniments, and no trans fats.
There are specific requirements for what is allowed in each item. The first ingredient must be whole grain, vegetable, fruit, dairy or type of protein. Combination foods must have at least one-quarter cup of a fruit or vegetable. If water is first on the label, then one of those ingredients must be second.
There is an exception to the stringent requirements. Foods that provide at least 10 percent of the recommended daily value of calcium, potassium, vitamin D and dietary fiber are also allowed, at least temporarily. Starting in 2016, those nutrients must come naturally, rather than from fortification.
"After a phase-in period, companies won't be able to just fortify foods with cheap nutrients and call them healthy," Wootan said. "It's the difference between fortified junk food and real food."


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Thursday, August 18, 2011
We strengthen our positioning and sharpen our brand profile
An interview with Holger Hätty, Chief Commercial Officer of Swiss International Air Lines (scroll down for a brief résumé)
Past successes count for very little in today's competitive environment, and we can't afford to get complacent. We need to lay the foundations today for the successes of tomorrow. And it was with this aim in mind that our Board of Directors and our Management Board took a long and careful look at our present business strategy to determine if it was still optimally suited to our aspiration of being and remaining Europe's leading airline. We came to the conclusion that the course we are currently pursuing is indeed the right one. So in this sense, we are not repositioning SWISS; but we have decided to pursue our present path with an even clearer focus and even greater resolve.
What about the new logo: what does it represent?
While many of us have developed a strong affection for the present "cube" design, our new logo, which shows a SWISS tailfin with its Swiss-cross emblem, is much more clearly aligned to our positioning as the airline of Switzerland. And, together with a new advertising look, the new logo will enable us to be far more consistent and effective in communicating our "Airline of Switzerland" credentials. With the choice of the Swiss-cross tailfin, the new logo makes our Swiss roots and character abundantly clear – at first glance, even from afar and with no need to add our SWISS name. And that, we feel, is a major step forward.
What does this "step forward" mean for SWISS?
There are no two ways about it: our results are becoming increasingly influenced by external developments and events. Added to this, we have seen a steady increase in the competition we face over the past few years, and this will only intensify further in the years ahead.
We have every intention of keeping to the SWISS vision of being Europe's leading airline in product and service quality and in profitability terms. But if we are to do so in the face of today's ever-increasing mass of air travel service products, we must maintain a clearly-distinguished positioning in the market arena and the competitive environment, along with a stronger profile.
The key elements in SWISS's profile and positioning are our credentials as the airline of Switzerland and our traditional Swiss values. These are what we strive to embody and convey in everything we do. We are genuine; we are close to our customers; and we are totally devoted to delivering optimum product and service quality.
Our personnel have already assimilated these values. What we now need to do is communicate them even more to our customers, so that we are seen and felt – for all the personal touches and character that we each bring to our work – as a single team with a shared and common purpose.
By doing so, getting even closer to our customers and offering them an even better-quality service, we can address a market segment that still offers sizeable potential; and we can appeal to a genuine present-day need in a world that is becoming increasingly impersonal, anonymous and hard to comprehend.
The Swiss cross, which our brand will now be incorporating even more, stands for our commitment to delivering consistently high quality – Swiss quality, in other words. If our standards ever fall below this, we won't just be missing a major market opportunity; we won't remain successful in the longer run. In short, then, we want to make SWISS even "Swisser".
And what will this involve?
Our new brand concept extends to a bold and distinctive new advertising look that will be focused on our aircraft, and on their Swiss-cross tailfins in particular. Our aim here is to create a truly individual profile that will enable our advertising – and thus our company and its products – to stand out in the market and the competitive environment.
The new logo, which will be better aligned to our strengthened market positioning and our sharpened brand profile, will be gradually adopted from October onwards. In design terms, the new look will mean hardly any changes to our aircraft's current livery, since the new logo has been derived directly from our existing tail design. All that will be needed for our aircraft fleet is a slight modification to the overall colour scheme.
The new concept will be rounded off by a new claim, too, in which we have distilled our quality aspirations and our commitment to our customers into a few simple words: "Our sign is a promise". We'll be using this claim in our advertising, in combination with the new logo.
And how will all this be put into practice in concrete terms?
We'll be adopting a three-step approach. The first is preparing our new internal and external look, which will be rolled out from October onwards. This will include a new advertising campaign and a new look for our various communications channels, such as the SWISS website. In Phase Two, from December onwards, we'll extend the new look to our airports in Switzerland.
In Phase Three, in the New Year, we'll be gradually spreading the new look and logo to our other airports and locations worldwide. This will, incidentally, also include those parts of our company that don't deal directly with our passengers, such as Swiss WorldCargo. The whole process is likely to take several months. And 2012 will also see the new look and layout extended to other media and communications tools.
Dr. Holger Hätty: a brief résumé
Holger Hätty, who is 53 years old, has been Chief Commercial Officer and a member of the Management Board of Swiss International Air Lines Ltd. since 1 July 2009. In this capacity he is in charge of all SWISS's marketing, product and sales affairs.
Holger Hätty began his professional career as a project manager at Roland Berger & Partner, Munich, before moving to Sixt AG, Munich to become Head of Marketing in 1992. Three years later he joined Lufthansa German Airlines in Frankfurt as Head of Product Management. In 1999 he became Head of Group Strategy; and four year later he was appointed to the Executive Board of Lufthansa Passenger Airlines, before joining SWISS in 2009.
Holger Hätty is a member of the Board of Directors of bmi British Midland plc and a member of the Executive Board of Germany's Committee on Eastern European Economic Relations. He holds a diploma in commerce and a doctorate from the University of Erlangen-Nuremberg (Germany), and has completed a senior management programme at the Harvard Business School, Boston (USA).
He is married and has four children.
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68 comments:
What an innovation! Its in a way a step back to the old Swissair logo, ...ReplyDelete
- Anonymous18 August, 2011 15:17
It doesn't look right for me, and I normaly love new things. I think the idee is not bad, but the Flag shoud be in center. Or the Flag on the right and the Slogan under the Logo. And maby it looks better if the lins of the Flag are parallel, like the old swissair Logo. I don't think I ever will love this Logo, pleas make some changes!ReplyDelete
- Adrian18 August, 2011 15:29
It loks like it was designed in Word, I alsow love the idee (With the Flag and the slogan is good too) but it just don't look right :( Untli now for me the Swiss logo was one of the best, because it was special, but this is one of the worst, sorry. Just good to know it won't be painted on the airplanes.Swiss (My favorit Airline) neads a good Loge.ReplyDelete
- Michael Moligano18 August, 2011 15:34
If thats the new sign, it's not a very good promise, just put in a Swiss Flag is not enogh.ReplyDelete
- Anonymous18 August, 2011 15:42
Don't really get how this is sharper than before. The existing logo is rather unique, the new one isn't anymore. Not really at least. But Mr. Hätty knows what he's doing. Quick, everyone sketch the "Sixt" logo on a napkin. You know, the one with the swoosh over the "i". Sharp!ReplyDelete
- Anonymous18 August, 2011 16:04
Bad move, the cube logo was very strong.ReplyDelete
- Benjamin Koch18 August, 2011 16:13
I read this text and asked myself where the new logo is, well it mabe looks nice on the chocolat paper. I new Logo cost a copany a lot, so there shoud be a good resen to do it. The Slogen is nice, but better buy more airplanes then paying Managers with such idees. The "old" Swiss logo was very special and if there shoud be a newone it shoud be better then the old. I don't think I ever get accustom to it.ReplyDelete
- Anonymous18 August, 2011 16:16
Why don't make it like withe the San Francisco airplane, let the peaple do the Logo and vote for their favorit. This is cheaper and i bet the resuld is better!ReplyDelete
- Anonymous18 August, 2011 16:35
OUR SIGN IS A PROMISE ... it would be great when your callagents on the frequenttraveler Hotline speak and understand swiss german.ReplyDelete
I like the new sign
- Anonymous18 August, 2011 16:46
As well from my side, bad move, the cube logo was definitely betterReplyDelete
- Anonymous18 August, 2011 17:04
I just hope the Pilot are sill as good as befor, the Designer and Manager defenitly aren't.ReplyDelete
- Anonymous18 August, 2011 17:06
They are a lot ways to make a better Logo then the cube, but this defenitly isen't.ReplyDelete
- Anonymous18 August, 2011 17:07
I don't hate this Logo, but why??? A new logo shud be a lot better then the old one.ReplyDelete
I don't understand why every Swiss brand that I see around the world (ie. cheese, chocolate, airlines) must incorporate their flag in their logo? Seems to betray a national insecurity - or maybe it's actually extreme nationalism? Also there is the obsession with Helvetica, admittedly a great font, but so predictable. Hm I seem to remember BA wasting hundreds of millions of pounds on a similar make-over a few years ago!ReplyDelete
- Anonymous18 August, 2011 17:18
OMG Claim is OK - But the Logo? Have you paid for that or was it created with powerpoint?ReplyDelete
- Anonymous18 August, 2011 17:41
Was ist wichtiger? Der Claim oder das Logo? Ansonsten - naja, das ist Geschmacksache. Aber irgendwie schaut das Logo alt aus...ReplyDelete
- Anonymous18 August, 2011 17:49
Dear Mr Hatty, a new look can of course be refreshing but I can tell you that this far from the top priority for a passenger. When I and about 99% of the other people I know fly, service is one of our top priorities and having experienced many flights on Swiss and other carriers, I can tell you that the service is horrendous most of the time. A lot of things which other airline crews offer to help with a smile, your crew delegates to passengers. They are also mostly rude and simply have no concept of service. I would suggest that you revamp the service training instead of a new logo.ReplyDelete
- Anonymous18 August, 2011 18:15
Well, no doubt the old logo was a little worn out and it is good you keep the flag in the logo, no matter what some may say - however, I am convinced, that you could do better!ReplyDelete
- Anonymous18 August, 2011 20:08
OMG...this design is just a fail! I can´t get how a professional airline like swiss could so such a crab!? It is really interesting how the fans on your Facebook-Fanpage are discussing about the "new" design and they don´t like it. And so far- you are not acting- that is weird and shows, that you totally do not get the current market-developments, to ask your audience and your fans and involve them...You could do it better Swiss. The time I always told my friends why I love Swiss, that they have the best airline-branding in the world, is over I guess...ReplyDelete
- Michael Küänzl18 August, 2011 21:01
Normaly I care about the broduct and not about the Logo. But this Logo is so bad, it makes the product bad too. This is a bad move, the Logo represent the company and this is a bad representation.ReplyDelete
- Anonymous18 August, 2011 21:03
I will stop flying swiss if this is the way you chose. Swiss will lose their good name.ReplyDelete
- Anonymous18 August, 2011 21:08
This is a jock, isen't it. You can't take a company sirius with this Logo. Just good the swiss made Slogan is gone, it would hurt the name Switzerland.ReplyDelete
- Anonymous18 August, 2011 21:15
Maby you will winn the worst company Logo award. I woud vote for you. Even Swiss is my favorit airline.ReplyDelete
- Anonymous18 August, 2011 21:24
How can some on like this Logo, good to know it won't be on the airplanes. But on the choncolats :( Swiss always stand for Qualiti. But not anymore wit such a Logo. Sorry you need to make a new one. If Swiss loses theire good name I will fly Lufthansa, it's nearly the same product.ReplyDelete
- Anonymous18 August, 2011 21:37
Our sign is a promise for Failure.....ReplyDelete
- Anonymous18 August, 2011 21:38
I many will stop Flying swiss too, but just because I know I pay a company changing theire logo, because of a stupid idee. It even cheaper to fly Lufthansa or austrian. Sorry, but I don't pay such much money for such a company.ReplyDelete
- Anonymous18 August, 2011 21:39
You have to make a new one, the hole world will laugh about this.ReplyDelete
- Anonymous18 August, 2011 21:45
LET THE SWISS EMPLOYEES CHOOSE THEIR NEW LOGO. MAKE IT INTO AN INTERNAL COMPANY "LOGO CONTEST", AND LET THE PILOTS, FLIGHT ATTENDANTS ETC...DRAW, VOTE & CHOOSE! THIS ONE LOOKS TOO MUCH LIKE FORMAR SWISSAIR, DEJA VU!! :o(ReplyDelete
- Anonymous18 August, 2011 21:54
''the new logo makes our Swiss roots and character abundantly clear – at first glance, even from afar and with no need to add our SWISS name''ReplyDelete
...like the current logo doesn't do so.....
How stupid is that?
Does it aim to appeal to lower I.Q. people?
It seems like a stupid managerial move, to prove that work is happening....
''The new air... Yes - I am better that the previous one...
I do 'new' things...''
(Do you remember the swissair branding?)
Board of Directors - an applaud for Mr. Hätty
Who - in case - will not recosinder the whole rebranding matter, he will destroy ''a strong card'' of Swiss... The impeccable design...
This is 'Swissnes' - The Perfection
Ouch, the negative feedback SWISS gets (comments in online newspapers, SWISS Facebook-page) is devastating. I hope SWISS takes its customers seriously and will have a second thought about it.ReplyDelete
From Swiss twitter pageReplyDelete
1. We are true to ourselves and do not pretend to be something we aren't.
Pretending to be Swissair maybe....?
2. We do things properly or we don't do them at all.
Better give up then with the new awful logo
3. It's the small things that bring us closer to our guests.
And Big things like this, that brings you appart................
- Anonymous18 August, 2011 22:21
In the marketing world, a product that bares the swiss flag is synonymous with quality.ReplyDelete
Swiss Intl' Airlines, already has this, plus the very 'swiss' name.
It seems totally unreasonable to make any changes.
- Anonymous18 August, 2011 22:50
I've never seen so many negative comments (here, on Facebook, Flyertalk etc.) for a company's new brand. It seems Swiss got it really wrong this time. And this just when they say "We do things properly or we don't do them at all". Clearly they have totally lost touch with their customers. Will you soon publish another interview to hear how Mr. Hätty responds to this massive uproar?ReplyDelete
- Anonymous18 August, 2011 23:09
The origin double square logo is very original and still attractive. As proof of it just look around you how many times firms have used (or copy) similar logos. Is it really appropriate to change to a logo looking so old-fashioned?ReplyDelete
Changing a logo isn't free. In this time of crisis for many countries and people it's an insult to all the people who are bringing money to the airline for such a cheap looking result.
- Anonymous18 August, 2011 23:28
A company normally changes it's Brand imagine in two cases.ReplyDelete
1.If the company doesn't do well and is need or revitalization.
2.The logo seems dated according to the current graphic design trends.
What's the case with you Swiss?
The 2. surely it is not.
According to the press releases,
neither 1. is the case.
Or is it?
- Anonymous18 August, 2011 23:28
Wow, it's incredible to see the amount of negative comments about this new logo which is going on on the internet. How on earth have they done this? Couldn't they test the new design with their customers before launching it, or though the social media team? It's really true that especially in this time of crisis, Swiss is showing the worst behavior a company can have: disconnected with their clients and wasting lots of money on minor changes instead of addressing the real issues customers are asking for.ReplyDelete
- Anonymous18 August, 2011 23:56
They have ruined the iconic piece of graphic design from Tyler Brulee and his agency Winkreative. A bad move that has pushed Swiss back years in terms of progressive design.ReplyDelete
- Anonymous19 August, 2011 00:04
Is l'atelier starno comissioned for the new logo?ReplyDelete
Even if the creative director is ''a Swiss made, Swiss born, Swiss grown and Swiss educated'' as he boasts, it seems that he is more of an American now, than ''Swiss-American'' as he also boasts. It is so obvious on the work posted on starno's site. Purely american graphic design. So this is who will define Swiss - the airline of Switzerland - that wants to be obvious from miles far that it is Swiss?
- Anonymous19 August, 2011 01:31
looks like a bad powerpoint design-joke. the old design was just perfect! There is absolutely NO reason to change it!!ReplyDelete
- Anonymous19 August, 2011 02:18
what a silly idea to change the logo into something nothing !!!ReplyDelete
the cube logo was simply perfect made and spoke for themself - no need to change because the cube logo created a viusual brand feeling - the so called new one is disgusting and will stopp me from flying swiss
spent the budget instead for propper meals and crew training since my last flights in LX even in business class have been as bad in terms of overall performance as the new logo looks like
- Anonymous19 August, 2011 07:28
Wenn das neue Logo evtl. von der Agentur Nose oder von der Agentur Jung von Matt kommt, dann sollten diese Agenturen sich schämen so ein einfaltsloses Design zu liefern. Jeder Marketing Designer greift sich bei so was an Kopf. Augenkrebs schlechthin :-((( Ohne Stil, ohne Pep, kein Esprit, keine Aussagekraft. Schlichtweg billig. Da ist ja der Kranich von der Mutti mit noch mehr Aussagekraft behaftet bzw. hat Erkennenungswert. Wie kann man nur!ReplyDelete
- Anonymous19 August, 2011 08:05
There is already a Facebook group with 400 members against the new logo:ReplyDelete
- Anonymous19 August, 2011 08:16
Mr. Hätty says in this interview: "we are close to our customers". The incredible amount of negative reactions going on at this moment about the new logo clearly shows that they have immediately failed on this point. Show that you are really we are close to your customers, and open a discussion about the new brand, otherwise it will be remembered as one of the biggest failures in corporate branding! Please learn from Gap (http://newsfeed.time.com/2010/10/22/the-science-of-fail-why-the-new-gap-logo-made-our-brains-angry/)!!!ReplyDelete
- Anonymous19 August, 2011 08:34
Ich wundere mich nur, dass ein Mann mit der Ausbildung und dem Werdegang und dem eigentlich damit verbundenem Know How (ich gehe davon aus, er hat dies) sich guten Gewissens hinter so ein Bockmist stellen kann. Als Marketing Experte sollte er wissen, dass es nichts komplexeres gibt, als die CI eines Unternehmens zu ändern. Zum einen ist das mit unvostellbaren Kosten verbunden, ich kalkuiere das bei Swiss im unteren 2stelligen Millionenbereich und zum anderen, sollte es bei so einem Wechsel immer eine Verbesserung werden und nicht eine Verschlechterung.ReplyDelete
Aber der Humor der jetzigen Führungsrige von Swiss ist troken bis nicht vorhanden und das entspricht genau dem neuen Logo.
Ich habe Marketing studiert und bin für eine namenhafte US Agentur tätig und wenn meine Kunden so was vpn mit fordern würden und solche Wünsche hätte, dann würde ich alles dransetzen, dies zu verhindern :-( wenn man schon so viel Geld in die Hand nimmt, dann für etwas Qualitatives und nicht für Schund!
- Anonymous19 August, 2011 08:53
Ich sehe ein dass ein gewissen Invest betrieben werden muss, aber bitte nicht in so was.... Nachdem jetzt viel Geld in die Flotte investiert wurde, wäre es evtl. mal an der Zeit wieder ins Personal zu investieren! Das ist wie wenn eine Mutter sich mit unnötigen Dingen eindeckt und dabei vergisst für ihre Kinder zu schauen. Nein ich arbeite nicht für Swiss und bin froh darum!ReplyDelete
- Anonymous19 August, 2011 09:53
Das alte Logo, gehörte zu den stärksten Logos in der gesamten Wirtschaftswelt. Es war modern, kompromislos und symbolisierte eine klare Linie und einen klaren Qualitätsanspruch. Das neue Logo ist leider einfach nur belanglos.ReplyDelete
- Anonymous19 August, 2011 11:47
To this new logo I would addReplyDelete
H & M = horrible et moche
What a huge step back! The old logo was that clear and unique, everyone around the globe was used to that logo and could identify SWISS from big distances through the airport or wherever. The new one looks like it comes from a school / kid contest.ReplyDelete
SWISS don't do this mistake!
- Anonymous19 August, 2011 15:01
What were the people behind this move thinking? I as the rest think that this is a bad move. The cube was unique and already represented Swiss as a reliable and trustable airline. Why move to the "follow-all" logo? Bad move Swiss! Think twice before taking this backward step!ReplyDelete
- Anonymous19 August, 2011 17:37
Was für ein langweiliges neues Logo. Das alte mit dem Würfel ist in meinen Augen um ein vielfaches besser. Schade für die Swiss!ReplyDelete
Normally I love all SWISS do, but... this time, I don't see this logo better than the oldest one.ReplyDelete
Also the actual website is really cool...
I love also the actual livery.
"We need to lay the foundations today for the successes of tomorrow. "
This is true, but, the change must be in better way, I don't see this logo better than the one before.
The old logo, say that it is an airline becouse on the left cube, there is writed: Swiss International Air Lines.
It also contai a Swiss flag in the right-bottom-right part....
- Anonymous19 August, 2011 20:35
It's interesting to see that despite the claim in this interview that "Our personnel have already assimilated these values. What we now need to do is communicate them even more to our customers, so that we are seen and felt" on Facebook there are quite a few Swiss flying attendants and thousands of customers who find this move utterly bad. So I guess it's a sign this brand sharpening is a failure just one day after its launch.ReplyDelete
- Anonymous19 August, 2011 22:09
Sadly, I will miss the Swiss cube, because this was a strong message for me. As employee I will be still proud of our airline regardless of the new logo and this logo will not change the way I work for this great company. I remember 10 years ago, the Swiss brand was introduced with this cube, and the comments of professionals in marketing where bad as well. So give the new logo a chance, maybe in 10 years again, a new logo will be introduced, and then we will see the success of it ;-)..ReplyDelete
- Anonymous20 August, 2011 08:11
You can't be serious with this LOGO!! How can somebody come up with such a design?? Add "air" and we are back to Swissair! Is that the intention? The Swiss cube is such a strong, unique and simply ingenious symbol! Why change a perfect logo that says more than words? The new logo is simply a joke!ReplyDelete
- Anonymous20 August, 2011 08:44
"Our sign is a promise" - Unglaublich aber wahr - wir versprechen an jedem Flugzeug ein Leitwerk...ReplyDelete
- Anonymous20 August, 2011 10:57
- Anonymous20 August, 2011 12:24
How can it be that hardly anyone has noted "Schweiz, Suisse, Svizzera, Svizra" should disappear as well? This is culturalism formed in one entity. Stop the fuss and let the current logo live.ReplyDelete
- Anonymous20 August, 2011 13:38
why are you changing the logo??ReplyDelete
the cube is great and unique, the new one... unprofessionel.... could have been drafted by trainee.... sorry
- Anonymous20 August, 2011 18:14
Actually I thougt, the only good thing about the grounding of Swissair was it's new design...ReplyDelete
Now SWiSS makes one step backwards.
- Anonymous21 August, 2011 09:10
If one of your values is "We do things properly or we don't do them at all", why is that in the presentation of the new brand the "claim" is "A sign of difference" (on p. 3, in the example of the advertisement on the bottom of the page), but it's changed to "Our sign is a promise" in the rest of the text? It seems like: 1) not such a proper work - inconsistent presentation; 2) you changed that claim in the very last hour/day when the presentation was already prepared. I wonder thus how much thinking went into that, and if it's a properly done work...ReplyDelete
Hm, I seem to be the only one to actually think that the the new visual identity is a big step forward. Yes, I LIKE it.ReplyDelete
The new logo is clear and clean (that is what Swiss design is about, right?). The airplanes will look fantastic, especially when next to the one's of virtually all of the other airlines. And more importantly it tells me in an instant that this company is an airline. The current logo always painfully reminded me of the identity of some trendy design office, or maybe a furniture company. While I love Tyler Brulé's publications, I think that he just pulled the wool over everybody's eyes with this logo/identity. Where's the self-confidence in that design? The same experts that hated the Winkreative design ten years ago, defend it now. Hm, somebody is not happy that they did not get the job?
If this is really a step back towards Swissair, what's wrong with that? The Swissair product and identity were outstanding. So were brand recognition and image. The company went out of business because of lunatic management not because the product was flawed. I am a regular passenger on many airlines and still today Swiss offers one of the best services around. Anyone who has ever tried a BA sandwich will understand. Or seen the awful red uniforms of Austrian Airlines' flight attendants (what sadist designs those???).
Well, I look forward to boarding the newly decorated planes and seeing the big Swiss cross on international airports. It will remind me of the many things that this country does really, really well.
- Anonymous21 August, 2011 15:13
I totally agree with what JB stated above. I LIKE IT as well!ReplyDelete
Nothing wrong with the current logo, but I would bet if one would show this logo to someone outside Switzerland and without being able to read the small letters in the right cube, nearly everyone will think it´s the logo of a Swiss bank or insurance or something. With the new logo Swiss will position itself closer to an airline. Besides, from reading the press-kit available online, it obviously more to it than just the logo!
To all those out there that dislike the new claim? What´s the current one? I don´t know, so that can´t be a good one, I guess...
And on top of all, to those stating that they will stop flying with Swiss because of the new logo: This is just the most stupid thing I have heard, sorry to say so. Taste is always matter of opinion of course, but not doing business with a company anymore because of their new logo?!? How professional is that?!
- Anonymous22 August, 2011 08:08
OK, OK, OK. So far I have read at least 99% of NEGATIVE feedbacks on this new LOGO!!!ReplyDelete
Will SWISS take these feedbacks into consideration??? YES? NO?
SWISS is indeed waisting lots of monney on minor & unnecessary changes with this LOGO. Why change it? WHY?
How about placing all of this monney SWISS is spending for this un nescessary new logo, by offering, once and for all, on a 13th monthly salary to SWISS Employees instead????!!! After all of their hard work, as well the pilots as flight attendants, they really deserve it, don't you think?
I love that rebranding as well ! A real step foward. Now Swiss will have a real "airlines" logo. I've always hated the cube. Nothing to do with aviation. And as a Swissair lover, I can only appreciate such a design... Well done ! Keep going on !ReplyDelete
Words are cheap, when you hide behind the montreal convention!ReplyDelete
- Anonymous11 June, 2012 02:35
dums stuug...this logo was already designed years ago for Swissair...check http://www.sr692.com/design/logos/index.html.....ReplyDelete
These are not Swiss rebranding our national airline!!! Call the airline Swissair once again - buy the damn trademark back and let us get back to our tradition and roots...or since Lufthansa has control, we are nothing but a facade...what a terrible shame
- Anonymous11 June, 2012 02:37
BRING THE ICARO BACK!!!!!ReplyDelete
- Anonymous11 June, 2012 02:48
Bring back the SWAN!...What a beautiful and distinguished 747 plane! the Empress of Switzerland!!!.....AND now the geniuses at Swiss use nothing more than an adjective to describe our flag carrier - unsers Schwiitzer cruez!!!!ReplyDelete