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- Aug 18, 2002 | 12:47 AM EDT
- Weekly Users' Choice August 20, 2002
- Daily Feature August 18, 2002
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Author Comments
At long last....
For all those of you who are stuck, we've posted the walkthrough on the BBS at www.section8studios.com. Thanks for playing!
To address a few issues:
It appears people are having trouble at the beginning of the second adventure segment... don't forget that the direction arrows in the upper right may show exits that are not always obvious ;)
The Dragon's Lair style segment is ONLY THE FIRST LEVEL. If it is too hard, you can skip it and move on to the adventure and shooter parts.
For those out there who want some hints for Level 4, a few people have posted walkthroughs in the reviews. But we don't want to spoil it for you! ;)
Thanks for everyone who helped beta test!
I made some changes that will hopefully eradicate the freezes endemic to the game on slower computers. - Todd
Two million views! Thanks a lot guys, We're glad to see our work paid off! We're working on a new puzzle game right now. Let us know what kinda stuff you want to play and we'll make it for you. Also, we've been actively dicussing plans for a sequel.
- Ben & Todd
Section 8 Studios is Ben Spurgin, Damian Martins, and Todd Madere.
Rated 5 / 5 stars March 22, 2013
Classic fave right here, it's a damn shame one of the creators is gone.... so much for Pimp's Quest 2, R.I.P. Ben Spurgin.
Rated 4.5 / 5 stars January 4, 2013
Wow, I was impressed by how good the animation was. It's easy to see how this has become so popular after all these years. I personally know you more for your Stick Slayer flashes. Wait, I shouldn't really say "your" as the creator is dead. I was impressed at how fast paced it was. I was in no way expecting it to change genres.
I guess I'm glad it wasn't an interactive movie the whole way through. The colors are really well done here too. I guess with the whole urban setting, it would make sense a pimp would appear. I just didn't know the main character would turn into one. The voices are nice too.
Rated 5 / 5 stars October 8, 2012
Woah Woah... This is the first ever game I played on newgrounds. CLASSIC CLASSIC shit...


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Published April 03, 2013, 11:36 PM
The Great Indoors with Tracy Briggs: Satisfy sweet tooth in healthy way
My name is Tracy and I have a sweet tooth. Always have; probably always will. There's nothing inherently wrong with those of us who need a little something sweet every day. (In fact, I like to think it makes us extra-sweet people.)

subset: commoncrawl


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A Makeover with White
White is timeless, but add punches of blue and sunny spots of yellow, and you create something entirely different and happy!
By Lisa Cregan
Living Room
Designer Tom Stringer calls the rehab of this northern Michigan lake cottage Renovation-Lite, because he consciously avoided overhauling its charming eccentricities. A coffee table designed by Stringer holds stacks of old National Geographics. "They added the perfect yellow punch. They're so classic just like blue and white. But we also knew they'd be great rainy-day reading," he says. Throughout the house, walls, trim, and ceiling are Benjamin Moore's White Dove.
Living Room
Close by the living room fireplace, wicker chairs from Mainly Baskets and a Baker round table, lacquered glossy white, provide a cozy spot for gin rummy. Original cabinets on either side of the hearth were refitted to hold a TV and audio/video equipment. Paisley cushion fabric is Ralph Lauren. Wool rug is Pottery Barn.
Original dining room china cabinets hold a casual mishmash of dishes and vases. "None of it's precious," says Stringer.
The breakfast area in the kitchen was given a face-lift with lacquered fabric roller shades in a Jane Churchill stripe and a bunch of throw pillows in Brunschwig & Fils' Montbard Linen in Lemon and Osborne & Little's Peaweed. Stringer preserved the kitchen's vintage blue laminate counters but replaced 1950s hardware with painted wood knobs.
Master Bedroom
The master bedroom's chandelier, hanging for decades in this same spot, was freshened with paint. The four-poster bed's headboard is in Ralph Lauren's Coastal Stripe in Yellow & White. The homeowner's stools were painted bright white, then reupholstered in Raoul Textiles' Chunari in Blue Willow.
Twin beds in this third-floor bedroom were painted navy blue, then topped with duvet covers from Anthropologie.
Stringer mixed an Osborne & Little red fabric headboard with green bedside tables from Pottery Barn.
White Bedroom
An antique circular mirror over a vintage-style Williams-Sonoma bed makes this guest room feel like it's filled with a cozy jumble of inherited pieces.
A second-floor sunporch.
Antique French steel beds are warmed by gold and white dotted quilts from Horchow and duvets in Clarence House Beauvoir. Roman shade fabric is Barbara Barry's Bee Line for Kravet. Wall-to-wall carpet from Godfrey Hirst runs through all upstairs rooms.
Sitting Area
In a quiet corner of a guest bedroom, a telescope is set up to watch the stars. The chair and ottoman are covered in Decorators Walk's Epingle Stripe and the round side table came from Pottery Barn.


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Camel Toe To End All Camel Toe If there were a contest, she'd probably win. 11/26/2012 12:00:00 AM 51,384
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text: The Geektastic Films from Sundance 2012 You Need to See From high-tech interactive documentaries to sci-fi-laden romances, the 2012 Sundance Film Festival had plenty to offer the geek set. Popular Mechanics talks science, visual effects, and creative DIY solutions with the people behind these innovative films. By Erin McCarthy Email Comments 0 Share Back 3 of 12 Next View Thumbnails Return to Gallery View Thumbnails Return to Gallery View Thumbnails Robot and Frank Sometime in the near future, Frank (Frank Langella) lives in upstate New York by himself. His daughter, Madison (Liv Tyler), and son, Hunter (James Marsden), rarely visit. And Frank, an elderly jewelry thief who has spent time in prison for his crimes, is in the early stages of Alzheimer's. So Hunter gets his dad a companion: a VGC-80L humanoid caretaker robot (voiced by Peter Sarsgaard). At first, Frank hates the idea of a robot that monitors his every move. But when he realizes he can convince the robot to help him stealunder the guise of projects to keep his memory sharpthe machine becomes more than just a hassle. It becomes a literal partner in crime, and a friend. Screenriter Christopher D. Ford was inspired not only by how the Japanese are building robots to take care of their elderly populationa story he heard on NPRbut also what he saw his parents going through. "My grandparents are getting older, and they need to be taken care of," he says. "And I love robots, too. I wanted to make a robot movie where the robot doesn't come to life in the endit doesn't magically get a heart or turn evil. This movie is not The Terminator. It's not Heartbeeps." To create the perfect robot for the film, Ford and director Jake Schreier looked into humanoid robots that exist now. "It was interesting to see the different segments of robot marketplace," Schreier says. "You've got the humanoid ones that look like little white spacemen, and then there are all those robots that are almost photoreal and they look like pretty women, but they're creepy, because they haven't figured out the 'uncanny valley' thing yet." They opted to go with an Asimov-like bot that would look the most visually striking against the rural, decidedly low-tech home in which Frank lives. "That contrast visually is very appealing, so we never wanted to take it away from that, or get too cutesy with it," Schreier says. The most cost-effective way for the production to bring the robot to life was to put a performer in a suit. Ford and Schreier chose Alterian Inc.which has built Daft Punk's stage costumes and the fat suits for numerous Farrelly Brothers moviesto construct the suit. A key component of Robot and Frank is the relationship Frank develops with his caretaker. Over time, the robot becomes a friend, and Frank has a hard time accepting it's just a machine. (The complicated emotional relationships humans will eventually have with their automated caretakers was once the subject of a Popular Mechanics cover story). "People will anthropomorphize almost anything," Schreier says. "You're so happy to project on something, no matter what it's doing." Says Ford: "There's a whole area of AI research that's just about relatability and emotional cues. It's going to be weird." Return to Gallery View Thumbnails Return to Gallery View Thumbnails Return to Gallery View Thumbnails Return to Gallery Return to Gallery View Thumbnails Return to Gallery View Thumbnails Return to Gallery View Thumbnails Return to Gallery Return to Gallery Return to Gallery Back 3 of 12 Next Return to Gallery Back Next Return to Slideshow Related Links


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HTC Desire wallpapers
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HTC Desire an Android 2.1 phone with a 1 GHz Snapdragon CPU, 512MB or ROM and 576 MB of RAM memory, a 5 megapixel camera (with flash and autofocus), GPS, and the usual connectivity options: Wi-Fi, Bluetooth, 3G. It also has a beautiful AMOLED 3.7 inch screen (multi-touch is supported) with 480x800 pixel resolution.
Top, New and Popular Wallpapers for HTC Desire. The collection of Free Wallpapers for HTC Desire right here to be download. We update the collection of Wallpapers daily.
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Apophysis & Photoshop ..
slow, rhythm, flow, reduction, minimalistic, grungy, simplistic, red, fractal, digiart, decor, decorative, abstract, abstraction, nothingness, whiteness
Wow…this is incredible…love it
thank you so very much, redviolin!!!! :o)) ♥
– Benedikt Amrhein
Love the line work
thank you very much, kay! :o) ♥
– Benedikt Amrhein
Brilliant work!!!
thanks a bunch, carol!!! :o) ♥
– Benedikt Amrhein


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by Perkmeup, Stock Photo 1895154
beautiful, black, book, cap, childhood, children, completion, cute, daughter, educate, education, elementary, expression, female, feminine, future, girl, goals, graduate, graduation, hair, innocents, knowledge, learn, learning, long, notebook, pencil, preschool, pretty, reading, school, stack, student, teach, writing, young, youth
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First crack in private label's gains?
Package design has played a major role in these gains, as private label teams showed they could innovate faster than CPGs, with designs rivaling the big boys.
Now, for the first time, sales figures show consumers may be returning to national brands like H. J. Heinz and Del Monte.
"Store brands rose 3.2% at retailers for the four-week period ended Feb. 20, according to a Thursday report released by Credit Suisse analyst Robert Moskow," says the WSJ report.
"But the increase is down from a 4% gain in January and an about 6% gain, excluding dairy, last July. At the same time, branded-food unit sales rose 2.4% for the February period compared to a 0.2% decline for the four weeks ended Jan. 23."
The Journal article, penned
CPGs are achieving these results with more promotion and coupons, rather than price cuts. Interestingly enough, Martin says the market share lost by retailers to higher priced national brands may not be a bad thing. Private label had to lower prices to widen the "value gap" between branded products. Now retailers will be able to slow their aggressive price-cutting.
The big question is, will the trend continue? The rise in branded sales this time might be due to consumers along the Eastern seaboard stocking up pantries due to major snow storms.
To get your daily dose of global packaging news, follow me on Twitter.


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Singapore Airlines
Founded | 1 May 1947Malayan Airways) | (as|||
Commenced operations | 1 October 1972 | |||
Hubs | ||||
Frequent-flyer program |
Airport lounge | SilverKris Lounge The Private Room KrisFlyer Gold Lounge First Class Reception Lounge |
Alliance | Star Alliance (2000) | |||
Subsidiaries | Scoot SilkAir Singapore Airlines Cargo |
Fleet size | 104 | |||
Destinations | 62 | |||
Company slogan | 'A Great Way to Fly' (English) 'Cara Besar untuk Terbang' (Malay) 'பறக்க ஒரு சிறந்த வழி' (Tamil) | |||
Parent company | Temasek Holdings (54.50%) | |||
Headquarters | Airline House 25 Airline Road Singapore 819829 Singapore |
Key people | Goh Choon Phong (CEO) | |||
Revenue | S$14.857 billion (FY 2012/13) | |||
Operating income | S$229.2 million (FY 2012/13) | |||
Net income | S$378.9 million (FY 2012/13) | |||
Employees | 14,156 (FY 2012/13) | |||
Website | www.singaporeair.com |
Singapore Airlines Limited (SIA) (SGX: C6L) is the flag carrier of Singapore and a 5-star airline.[1] Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets.
Singapore Airlines was the launch customer of Airbus A380, currently the world's largest passenger aircraft. SIA has diversified airline-related businesses, such as aircraft handling and engineering. Its wholly owned subsidiary, SilkAir, manages regional flights to secondary cities with smaller capacity requirements. Subsidiary Singapore Airlines Cargo operates SIA's dedicated freighter fleet, and manages the cargo-hold capacity in SIA's passenger aircraft. SIA once had a 49% shareholding in Virgin Atlantic before selling it to Delta Airlines for a mere €277 million in December 2012.[2] It also engages the low-cost carrier sector through its stake in Tiger Airways and wholly owned subsidiary, Scoot. It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometres,[3] and 10th in the world for international passengers carried.[4] On 15 December 2010, Singapore Airlines was announced by the International Air Transport Association as the second largest airline in the world by market capitalisation with a worth of 14 billion US dollars.[5] Singapore Airlines is currently an official sponsor of Singapore national football team. The airline has been marketing Singapore Girl as central image to the airline's brand. In 2013, Singapore airlines announced a formation of a joint venture TATA SIA airlines along with Tata Sons.
This section needs additional citations for verification. (August 2012) |
This section requires expansion. (September 2011) |
Singapore Airlines began with the incorporation of Malayan Airways Limited (MAL) on 1 May 1947, by the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways. The airline's first flight was a chartered flight from the British Straits Settlement of Singapore to Kuala Lumpur on 2 April 1947 using an Airspeed Consul twin-engined aircraft.[6] Regular weekly scheduled flights quickly followed from Singapore to Kuala Lumpur, Ipoh and Penang from 1 May 1947 with the same aircraft type.[7] The airline continued to expand during the rest of the 1940s and 1950s, as other British Commonwealth airlines (such as BOAC and Qantas Empire Airways) provided technical assistance, as well as assistance in joining IATA.[citation needed] By 1955, Malayan Airways' fleet had grown to include a large number of Douglas DC-3s, and went public in 1957. Other aircraft operated in the first two decades included the Douglas DC-4 Skymaster, the Vickers Viscount, the Lockheed 1049 Super Constellation, the Bristol Britannia, the de Havilland Comet 4 and the Fokker F27.
When Malaya, Singapore, Sabah and Sarawak formed the Federation of Malaysia in 1963, the airline's name was changed, from "Malayan Airways" to "Malaysian Airways". MAL also took over Borneo Airways. In 1966, following Singapore's separation from the federation, the airline's name was changed again, to Malaysia-Singapore Airlines (MSA). The next year saw a rapid expansion in the airline's fleet and route, including the purchase of MSA's first Boeing aircraft, the Boeing 707s, as well the completion of a new high-rise headquarters in Singapore. Boeing 737s were added to the fleet soon after.
Incorporation and growth[edit]
This section requires expansion. (September 2011) |
MSA ceased operations in 1972, when Singapore wanted to develop its international routes but Malaysia wanted to develop its domestic routes before moving on to international routes, resulting in the formation of Singapore Airlines and Malaysian Airlines System.[8][9][10] Hence, Singapore Airlines kept all of MSA's Boeing 707s and 737s, retained the international routes out of Singapore as well as the existing corporate headquarters in the city, with J.Y. Pillay, former joint chief of MSA as its first chairperson. Female flight attendants continued to wear the sarong kebaya uniform, which had been first introduced in 1968. A local start-up advertising company, Batey Ads was given the right to market the airline, eventually selecting the sarong and kebaya-clad air stewardesses as an icon for the airline and calling them Singapore Girls.
SIA expanded almost overnight after the split from MSA in 1972, adding cities in the Indian subcontinent and Asia, and adding Boeing 727s, Boeing 747s and Douglas DC-10s to its fleet. The 1st two 747s arrived in the summer of 1973 and were deployed on the lucrative Singapore-Hong Kong-Taipei-Tokyo (Haneda Airport) run. As additional 747-200s arrived they were placed on routes to London, Paris and Rome, Australia and the long cherished USA with service to Los Angeles, California. The DC-10s lasted only a couple of years in the SIA fleet. In 1977, Singapore Airlines took delivery of its first Boeing 727-200 Advanced, flying it on its inaugural service from Singapore to Manila. The B727 was Singapore Airlines' successor to the B737-100s that it had inherited from MSA.
In 1977 British Airways and Singapore Airlines shared a Concorde for flights between London and Singapore International Airport at Paya Lebar via Bahrain. The aircraft, BA's Concorde G-BOAD, was painted in Singapore Airlines livery on the port side and British Airways livery on the starboard side.[11][12] The service was discontinued after three return flights because of noise complaints from the Malaysian government;[13] it could only be reinstated on a new route bypassing Malaysian airspace in 1979. A dispute with India prevented Concorde from reaching supersonic speeds in Indian airspace so the route was discontinued in 1980.[14]
Year | Traffic |
1972 | 1413 RPMs |
1973 | 2944 RPKs |
1975 | 5104 RPKs |
1979 | 12041 RPKs |
1985 | 21676 RPKs |
1990 | 31270 RPKs |
1995 | 48400 RPKs |
2000 | 70795 RPKs |
The 1980s saw expanded services to United States, Canada, and additional European cities with Madrid becoming the first Hispanic city to be served by SIA. Boeing 747-300s were leased and introduced into the SIA fleet in the early 1980s and named 'Big Tops'. The 747-300s replaced the 747-200s on all trans-pacific routes as well as the prime European destinations. Again a short term affair was begun with a few Boeing 757s later followed by the addition of Airbus A310s and Airbus A300s The A310s became the Asian regional workhorse of the fleet, with the small A310-200 fleet serving until the late 1990s, and the much larger A310-300 fleet serving into the 2000s. In 1989, the first of 50 B747-400s was added to the fleet. The Airbus A340-300s augmented the 747-400s on long-range routes to Spain, Zurich, Copenhagen, San Francisco and cities not suitable for 747 service. Services extended to southern Africa in the 1990s when the airline began flights to Johannesburg in South Africa; Cape Town and Durban were later added. The 1990s also saw the opening of Terminal 2 in Changi Airport in 1991; all flight operations later moved to the new terminal.
In 2003 SIA obtained 5 long range Airbus A340-500 aircraft and started the two longest nonstop flights in aviation history, Singapore – Newark and Singapore – Los Angeles. In winter 2007 SIA saw its first double decker Airbus A380-800 join the fleet. Today Singapore Airlines is the world's 2nd largest operator of the type after Emirates of the UAE. SIA employs the A380 on routes to London, Zurich, Frankfurt, Paris, Sydney, Melbourne, Los Angeles and New York. SIA is also currently a far reaching global carrier and is a cornerstone member of Star Alliance.
Modern history[edit]
In 2004, SIA began non-stop trans-Pacific flights from Singapore to Los Angeles and Newark, utilising the Airbus A340-500. These flights marked the first non-stop air services between Singapore and the USA. The Singapore to Newark flight held the record for the longest scheduled commercial flight, with a flying time of about 18 hours each way. Singapore Airlines has converted its five Airbus A340-500 aircraft from a 64 Business Class/117 Premium Economy Class configuration to a 100-seat all- Business Class configuration for its routes to Newark and Los Angeles.
At a Cabinet meeting on 22 February 2006, the Government of Australia decided not to grant fifth freedom rights to Singapore Airlines on flights from Australia to the United States.[15] Singapore Airlines had argued that transpacific flights from Australia suffered from under-capacity, leading to limited competition and relatively high air fares.[15] The move was seen as a measure taken to protect Qantas from increased competition.[15] SIA had encountered such protectionist measures in the past when SIA was shut out from the Toronto market after complaints from Air Canada, and was forced to stop flying Boeing 747-400s into Jakarta in the wake of protests from Garuda Indonesia when it could not use similar equipment to compete.[16]
Singapore Airlines, along with Star Alliance partner South African Airways, was fined 25 million South African Rand (S$4.1 million) as an administrative penalty to partially settle a price-fixing investigation against the airline by the South African Competition Commission from 2008 to 2012.[17]
On 6 April 2012, Singapore Airlines phased out the last 747 in its fleet after 40 years of service. A final round-trip commemorative flight was operated from Singapore to Hong Kong with flight numbers SQ747 and SQ748 respectively. As well as an extended flying time, special meals, performances and inflight celebrations, passengers were given well stocked 747 goody bags.
The airline announced that it will end the world's longest nonstop flights from Singapore to both Newark and Los Angeles from 23 November 2013 and 20 October 2013, respectively. However, Los Angeles will continue to be served from Singapore via Tokyo-Narita.[18]
Airbus A380[edit]
On 29 September 2000, SIA announced an order for up to 25 Airbus A3XX (as the A380 was known at the time). The US$8.6 billion order comprised a firm order of 10 aircraft, with options on another 15 airframes.[19] The order was confirmed by Singapore Airlines on 12 July 2001. In January 2005, the airline unveiled the slogan "First to Fly the A380 – Experience the Difference in 2006", to promote itself as the first airline to take delivery of the A380-800, which was expected to take place in the second quarter of 2006.[20] In June 2005, Airbus confirmed that due to unforeseen technical problems, initial deliveries of the Airbus A380 would be delayed by up to six months,[21] with the first delivery now slated for November 2006. The announcement was met with fury by SIA's Chief Executive Officer, Chew Choon Seng, who threatened to sue Airbus, saying: "Airbus took some time to acknowledge the delay in the timetable for the A380's entry into service...I would have expected more sincerity."[22]
He further stated that SIA will be turning its attention to Boeing instead, since it would be receiving the Boeing 777-300ER before the A380. Nevertheless, SIA has indicated that this would not affect its promotional campaign. In February 2006, the first A380 in full Singapore Airlines livery was flown to Singapore, where it was displayed at Asian Aerospace 2006. On 14 June 2006, Singapore Airlines placed an initial order for the Boeing 787 Dreamliner as part of its future aircraft expansion. The order consisted of 20 787-9s and rights for 20 more. This order came one day after Airbus announced that the A380 Superjumbo would be delayed by another 6 months. A third delay was announced on 3 October 2006, pushing the initial delivery of the first A380 to October 2007.[23]
On 25 October 2007, the first commercial A380 service, SQ 380,[24] carried 455 passengers from Singapore to Sydney, touching down in Sydney Airport at 3:24 pm local time, where it received significant attention from the media.[25] The airline donated all revenue generated from the flight to three charities in a ceremony the next day in Sydney. SIA began regular services with the A380 on 28 October 2007.
Fleet reductions[edit]
On 16 February 2009 the airline announced that it would remove 17 aircraft from its operating fleet between April 2009 and March 2010, as part of a cost-saving initiative to help counter falling passenger and cargo demand, having originally planned to phase out only four aircraft. The airline stated that it could not rule out delaying deliveries on aircraft already ordered.[26][27]
In May 2011, Singapore Airlines revealed plans to launch a low-fare airline subsidiary within a year. The wholly owned subsidiary, New Aviation, was incorporated on 17 June 2011 with an issued and paid up capital of S$1.[28]
On 1 November 2011, it was announced that the low-cost airline would be named Scoot and would begin flights from mid-2012 with a fleet of four Boeing 777-200 wide-body aircraft.[29][30] focused on medium- and long-haul routes. The airline will be wholly owned but operated independently and managed separately from Singapore Airlines.[31]\
TATA SIA airlines[edit]
In 2013, Singapore airlines announced a formation of a joint venture TATA SIA airlines along with Tata Sons. The airline will be based out of New Delhi, India and will start operations in the second half of 2014. The airline has ordered up to 20 Airbus A320s and compete with full service carriers Air India and Jet Airways.[32]
Corporate management[edit]
The airline is majority-owned by Singapore government investment and holding company Temasek Holdings[33] which holds 54.5% of voting stock.[34] The Singapore government, which holds a golden share via the Ministry of Finance, has regularly stressed its non-involvement in the management of the company, a point emphasised by Minister Mentor Lee Kuan Yew when he declared that the aviation hub status of Singapore Changi Airport will be defended, even at the cost of SIA.[35] However, he was personally involved in defusing tensions between the company and its pilots,[36] warned the airline to cut costs,[37] and made public his advice to the airline to divest from its subsidiary companies.[38] Still, independent research typically rates the airline as practising sound corporate governance policies in accordance with national regulations.[39] In the lead up to the conclusion of the Open Skies Agreement with the United Kingdom on 2 October 2007, the Singapore aviation authorities referred to the airline's audited annual reports to dispel the notion that SIA receives state funding, subsidies or preferential treatment from the government, despite being a Government-linked company.[40] Singapore Airlines is headquartered at Airline House, by Changi Airport in the Changi area of Singapore.[41] Marie Bordet of Le Point said that the head office was "un tantinet décrépit" ("a little decrepit").[42]
Parts of this article (those related to Total number of Singapore Airlines Group subsidiaries, associates, and joint venture companies) are outdated. (August 2012) |
Singapore Airlines has diversified into related industries and sectors, including ground handling, aircraft leasing, aviation engineering, air catering, and tour operations. It has also restructured itself by hiving off operational units as fully owned subsidiaries to maintain its core business as a passenger airline. The Singapore Airlines Group comprised 25 subsidiaries, 32 associates, and two joint venture companies in the financial year ending 31 March 2007. SIA sold all its equity share of 35.5% in a joint venture, Singapore Aircraft Leasing Enterprise, to the Bank of China for US$980 million on 15 December 2006.[43]
There were suggestions to divest SIA Engineering Company and Singapore Airport Terminal Services, two of SIA's largest subsidiaries. Former Minister Mentor Lee Kuan Yew, for one, voiced his opinion in December 2005 that Singapore Airlines should divest these two companies to focus on its core business of air transportation.[44] Singapore Airlines has evaluated the divestment opportunity and Singapore Airport Terminal Services (which was renamed as SATS Group) was diversified from the group on 1 September 2009.[45][46]
Major companies in Singapore Airlines Group include:
Company | Type | Principal activities | Incorporated in | Group's Equity Shareholding (31 March 2010) |
International Engine Component Overhaul Private Limited | Joint venture | Aircraft overhaul | Singapore | 41% |
SIA Engineering Company Limited | Subsidiary | Engineering | Singapore | 81.9% |
SilkAir (Singapore) Private Limited | Subsidiary | Airline | Singapore | 100% |
Scoot[28] | Subsidiary | Airline | Singapore | 100% |
Singapore Aero Engine Services Private Limited | Joint venture | Engine overhaul | Singapore | 41% |
Singapore Airlines Cargo Private Limited | Subsidiary | Cargo airline | Singapore | 100% |
Singapore Flying College Private Limited | Subsidiary | Flight school | Singapore | 100% |
Operational investments[edit]
The airline has invested in other airlines in a bid to expand beyond its Singapore base, although the results are often financially negative. In 1989, it went into a tripartite alliance with Delta Air Lines and Swissair,[47] but terminated their partnership in 1999 after divesting their 5% equity stake in each other's company. The airline purchased 25% of Air New Zealand in 2000. However following the near collapse of Air New Zealand the New Zealand government bought into the airline to rescue it from bankruptcy, reducing Singapore Airlines' stake to 4.5%. This was subsequently sold in October 2004 at a substantial loss.
SIA bought a 49% stake in Virgin Atlantic Airways on 30 March 2000 worth 600 million pounds in cash[48] in the hope of leveraging on it on the lucrative transatlantic market, but by 2007, there has been reports of underperformance and the possibility of divesting its stake.[49] On 14 May 2008, the company formally announced an invitation for offers for its Virgin Atlantic stake, and publicly acknowledged that its stake in the airline has "underperformed".[50] In September 2004, the airline entered the low-cost carrier market by establishing Tiger Airways with a 49% stake, in partnership with Indigo Partners LLC, the investment firm founded by Bill Franke, (24%); Irelandia Investments Limited, the private investment arm of Tony Ryan and his family, (16%); and Temasek Holdings Pte Ltd (11%). Tiger Airways was eventually listed on Singapore Exchange in Feb 2010, reducing SIA shares to 34.4%.
SIA also purchased a 10% stake in Virgin Australia on 30 October 2012 worth A$105 million.
On 12 December 2012, Singapore Airlines sold its 49% stake in Virgin Atlantic for US$360 million.
The Singapore Airlines Group employed a total of 21,534 staff members at the end of the fiscal year on 31 March 2011.[51] The parent airline itself employed 13,942 (47.3%), of which there are 2,174 pilots and 6,914 cabin crew. The group's employees are represented by five labour unions, namely the Singapore Airlines Staff Union (SIASU), the SIA Engineering Company Engineers and Executives Union (SEEU), the Singapore Airport Terminal Services Workers' Union (SATSWU), the Air Transport Executives Staff Union (AESU) and the Air Line Pilots' Association Singapore (ALPA-S).
Relations between the labour unions and the group management has been testy at times, particularly after a series of wage cuts, retrenchments, and early retirement affected staff morale during and after difficult economic conditions such as the SARS outbreak in 2003.[52] The ALPA-S alone has been involved in no less than 24 disputes with group management since its registration in May 1981 (itself formed after its predecessor, the Singapore Airlines Pilots Association had 15 EXCO members charged and convicted for initiating illegal industrial action in 1980 in the wake of disputes with management and the SIAPA was deregistered on 26 February 1981) up to 30 November 2003, when the Ministry of Manpower (Singapore) amended the Trade Unions Act to overrule an item in ALPA-S's constitution requiring formal ratification from the general membership for negotiation agreements involving the executive committee.[53] In 2007, the airline was in the spotlight again when ALPA-S disagreed with the management's proposed salary rate for pilots flying the Airbus A380,[54] and the case had to be settled by the Industrial Arbitration Court.[55] The salary ranges of SIA's pilots were made public during the first day of the hearings, and the press noted that the airline's 935 captains who fly the Boeing 777 received higher salaries (over S$270,000) at the midpoint of their salary brackets compared to the company's 36 vice-presidents (S$233,270).[56]
Disputes have also affected the unions, some so severe that they have attracted the intervention of the government. The internal feuding in ALPA-S which led to the ousting of the entire 22-member executive committee on 17 November 2003 was attributed to "internal politics" and theories that it may involve former pilots, including those involved in the deregistration of SIAPA.[57] In January 2008, NTUC secretary-general Lim Swee Say spoke up against legal action by parties involved in an internal dispute in SIASU.[58]
On 2 April 2007 the airline group and its unions jointly launched the "Singapore Airlines Group Union-Management Partnership" and the Labour Movement 2011 (LM2011) in a bid to improve their relations, each pledging to be "pro-worker" and "pro-business" respectively.[59] In April 2008, the airline's chairman Stephen Lee described the relations between management and the unions as "stable and cordial" in the last two years, with better communication between them. He alluded that several government figures, including Minister Mentor Lee Kuan Yew, has intervened to help alleviate differences, and that there has been more regular meetings and exchanges between the two sides.[60]
Financial performance[edit]
Year ended | Revenue (S$m) |
Expenditure (S$m) |
Operating profit (S$m) |
Profit before taxation (S$m) |
Profit attributable to equity holders (S$m) |
EPS after tax – diluted (cents) |
31 March 1999 | 7,795.9 | 6,941.5 | 854.4 | 1,116.8 | 1,033.2 | 80.6 |
31 March 2000 | 9,018.8 | 7,850.0 | 1,168.8 | 1,463.9 | 1,163.8 | 91.4 |
31 March 2001 | 9,951.3 | 8,604.6 | 1,346.7 | 1,904.7 | 1,549.3 | 126.5 |
31 March 2002 | 9,382.8 | 8,458.2 | 924.6 | 925.6 | 631.7 | 51.9 |
31 March 2003 | 10,515.0 | 9,797.9 | 717.1 | 976.8 | 1,064.8 | 87.4 |
31 March 2004 | 9,761.9 | 9,081.5 | 680.4 | 820.9 | 849.3 | 69.7 |
31 March 2005 | 12,012.9 | 10,657.4 | 1,355.5 | 1,829.4 | 1,389.3 | 113.9 |
31 March 2006 | 13,341.1 | 12,127.8 | 1,213.3 | 1,662.1 | 1,240.7 | 101.3 |
31 March 2007 | 14,494.4 | 13,180.0 | 1,314.4 | 2,284.6 | 2,128.8 | 170.8 |
31 March 2008 | 15,972.5 | 13,848.0 | 2,124.5 | 2,547.2 | 2,049.4 | 166.1 |
31 March 2009 | 15,996.3 | 15,092.7 | 903.6 | 1,198.6 | 1,061.5 | 89.1 |
31 March 2010[63] | 12,707.3 | 12,644.1 | 63.2 | 285.5 | 215.8 | 18.0 |
31 March 2011[64] | 14,524.8 | 13,253.5 | 1,271.3 | 1,419.0 | 1,092.0 | 90.2 |
31 March 2012[65] | 14,857.8 | 14,571.9 | 285.9 | 448.2 | 335.9 | 27.9 |
Operating performance[edit]
Year ended | Passengers (thousand) |
RPK (million) |
ASK (million) |
Load factor (%) |
Yield (S¢/km) |
Unit cost (cents/ASK) |
Breakeven load factor (%) |
31 March 1993 | 8,640 | 37,860.6 | 53,100.4 | 71.3 | 10.5 | - | - |
31 March 1994 | 9,468 | 42,328.3 | 59,283.3 | 71.4 | 10.1 | - | - |
31 March 1995 | 10,082 | 45,412.2 | 64,053.9 | 70.9 | 9.9 | - | - |
31 March 1996 | 11,057 | 50,045.4 | 68,555.3 | 73.0 | 9.4 | - | - |
31 March 1997 | 12,022 | 54,692.5 | 73,511.4 | 74.4 | 9.0 | - | - |
31 March 1998 | 11,957 | 54,441.2 | 77,221.6 | 70.5 | 9.5 | - | - |
31 March 1999 | 12,777 | 60,299.9 | 83,191.7 | 72.5 | 8.6 | - | - |
31 March 2000 | 13,782 | 65,718.4 | 87,728.3 | 74.9 | 9.1 | - | - |
31 March 2001 | 15,002 | 71,118.4 | 92,648.0 | 76.8 | 9.4 | 7.5 | 70.2 |
31 March 2002 | 14,765 | 69,994.5 | 94,558.5 | 74.0 | 9.0 | 6.4 | 71.1 |
31 March 2003 | 15,326 | 74,183.2 | 99,565.9 | 74.5 | 9.1 | 6.7 | 73.6 |
31 March 2004 | 13,278 | 64,685.2 | 88,252.7 | 73.3 | 9.2 | 6.7 | 72.8 |
31 March 2005 | 15,944 | 77,593.7 | 104,662.3 | 74.1 | 10.1 | 7.0 | 69.3 |
31 March 2006 | 16,995 | 82,741.7 | 109,483.7 | 75.6 | 10.6 | 7.5 | 70.8 |
31 March 2007 | 18,346 | 89,148.8 | 112,543.8 | 79.2 | 10.9 | 7.9 | 72.5 |
31 March 2008 | 19,120 | 91,485.2 | 113,919.1 | 80.3 | 12.1 | 8.4 | 69.4 |
31 March 2009 | 18,293 | 90,128.1 | 117,788.7 | 76.5 | 12.5 | 9.2 | 73.6 |
31 March 2010[63] | 16,480 | 82,882.5 | 105,673.7 | 78.4 | 10.4 | 8.6 | 82.7 |
31 March 2011[64] | 16,647 | 84,801.3 | 108,060.2 | 78.5 | 11.9 | 8.9 | 74.8 |
31 March 2012[65] | 17,155 | 87,824.0 | 113,409.7 | 77.4 | 11.8 | 9.2 | 78.0 |
Branding and publicity efforts have revolved primarily around flight crew,[66][67] in contrast to most other airlines, who tend to emphasise aircraft and services in general. In particular, the promotion of its female flight attendants known as Singapore Girls has been widely successful and is a common feature in most of the airline's advertisements and publications. This branding strategy aims to build a mythical aura around the Singapore Girl, and portray her as representative of Asian hospitality and grace and the airline's training program for both cabin and technical flight crew complement this objective. This is similar to the tactics that Pan Am used as they also tried to promote their stewardesses as a big attraction to flying on the airline.
Dressed in a version of the indonesian Sarong Kebaya designed by Pierre Balmain in 1968,[68] the uniform of the Singapore Girl has remained largely unchanged. Stewards previously wore light-blue business jackets and grey trousers. Since June 2008, this has been redesigned by Christophe Galibert, artistic Director of Balmain Uniformes. The new steward's uniform now features a single-breasted navy blue suit (jacket and trousers), a sky blue shirt and different coloured striped ties. The tie colours differentiates the four ranks of cabin crew: inflight supervisor, chief steward(ess), leading steward(ess), and steward(ess).
Although a successful marketing image for the airline, the "Singapore Girl" emphasis received criticisms for its portrayal of women as subservient to males. Feminist groups say that its cultural references are outdated and that most Singaporean women today are modern and independent.[69]
On 9 January 2007, the airline announced it would put to tender its existing advertising contract with Batey Ads, the Singaporean company headed by founder Ian Batey, who was responsible for building up the Singapore Girl brand name and its partner since 1972.[70] The image of the Singapore Girl would still remain, although SIA will now focus on advertising and promoting its modern fleet and technology instead. On 16 April 2007, the airline appointed New York-based advertising agent TBWA\ to handle its creative advertising for the airline. The contract is worth S$50 million per year over the following five years. Stephen Forshaw, SIA's Vice-President of Public Affairs, said they will start the new branding campaign "as early as there is a practicable opportunity". This change in advertising agency will not affect SIA's buying media agency, which is presently MEC.[71]
The livery of Singapore Airlines includes the "bird" (also known as the Silver Kris) logo on the tailfin, which has remained unchanged since Singapore Airlines' inception, but the logotype and stripes used since 1972 were changed in 1988 to the ones still in use today. The livery had a recent change, which saw the "Singapore Airlines" logotype enlarged and moved towards the front, and in addition the "bird" logo on the tailfin enlarged, in a similar fashion to the livery variant used on the Airbus A380, but the stripes and the "bird" remain the same.
Singapore Airlines flies to 62 destinations in 35 countries on six continents[72] from its primary hub in Singapore. It has a strong presence in the Southeast Asian region, which together with its subsidiary SilkAir, connects Singapore with more international destinations in the region than any other Southeast Asian airline.
The airline has a key role on the Kangaroo Route. It flew 11.0% of all international traffic into and out of Australia in the month ended March 2008.[73]
SIA has taken advantage of liberal bilateral aviation agreements between Singapore and Thailand, and with the United Arab Emirates, to offer more onward connections from Bangkok and Dubai respectively.
AirAsia, a low-cost airline based in Malaysia, accused Singapore Airlines of double standards, when it claimed that the Government of Singapore has attempted to keep it out of the Singapore market,[74] although there has been no official word that Singapore Airlines has objected to the entry of AirAsia. Singapore Airlines has, instead, welcomed[75][76] the liberation of the Singapore-Kuala Lumpur route which it dominated together with Malaysia Airlines[77] for over three decades,[78] accounting for about 85% of the over 200 flight frequencies then operated.[79] A highly lucrative route for LCCs due to its short distance and heavy traffic as the fourth-busiest in Asia,[80][81] bringing Singapore Airline's capacity share on the route down to about 46.7%, Malaysia Airlines' down to 25.3%, and increase to 17.3% to the three LCCs now permitted on the route, and the remainder shared by three other airlines as of 22 September 2008.[82] Singapore Airline's capacity share will drop further from 1 December 2008 when the route is opened up completely to liberalisation, when it announced plans to share its capacity with sister airline SilkAir.[83] Malaysia Airlines, the main opponent to liberalisation of the route[84] and deemed to be the party which stands to lose the most, will continue to codeshare with both Singapore Airlines and SilkAir on the route.[85]
Singapore Airlines codeshares with the following other airlines:[86]
Singapore Airlines operates an all wide-body aircraft fleet from four aircraft families: Airbus A330, Airbus A340, Airbus A380, and Boeing 777. In keeping with its policy of maintaining a young fleet, it renews its fleet frequently.[62]
The airline formerly named its fleet according to aircraft type. The Boeing 747-400s were called "Megatop", the Boeing 777s were called "Jubilee" and the Airbus A340-500s were named "Leadership". Names for airliners previously flown by the airline include: "Superbus" for the eight Airbus A300s, "3Ten" for the 23 Airbus A310s, "Celestar" for the 17 Airbus A340-300s, "Super B" for the 23 Boeing 747-200s, and "Big Top" for the 14 Boeing 747-300s.[89] Several of these names were pulled officially from the mid-2000s under then CEO Chew Choon Seng. No official name has since been accorded to the newer A380s which joined the fleet in 2007.
The last 747 was retired on 6 April 2012, with special return flights from Singapore to Hong Kong to commemorate the aircraft's retirement.[90]
On 30 May 2013 Singapore Airlines made a commitment to order 30 Boeing 787-10X to be delivered in 2018–2019 timeframe.[91]
The Singapore Airlines fleet consists of the following aircraft (as of 28 February 2014):[92]
Aircraft | In Service | Orders | Options | Passengers | Notes | ||||
R | F | C | Y | Total | |||||
Airbus A330-300 | 26 | 8 | — | — | — | 30 | 255 | 285 | |
Airbus A340-500 | 1 | — | — | — | — | 100 | — | 100 | Remains as backup aircraft (not in use) |
Airbus A350-900 | — | 70[93] | 20 |
EIS: 2014. Replacing Boeing 777-200ER
Options convertible to -1000 series |
Airbus A380-800 | 19 | 5 | — | 12 12 |
— — |
60 86 |
399 311 |
471 409 |
Boeing 777-200 | 15 | — | — | — | 12 — — |
42 30 38 |
234 293 228 |
288 323 266 |
Engines derated to non-ER standard |
Boeing 777-200ER | 15 | — | — | — | — | 30 26 |
255 245 |
285 271[94] |
Boeing 777-300 | 7 | — | — | — | 8 | 50 | 226 | 284 | |
Boeing 777-300ER | 21 | 6 | — | — | 8 | 42 | 228 | 278 | |
Boeing 787-10 | — | 30 | — |
EIS: 2018-2019 Launch Customer | ||||
Total | 104 | 119 | 20 |
In-flight services[edit]
Singapore Airlines offers four classes of service – suites, first class, business class and economy class. Major upgrades to its cabin and in-flight service were announced on 17 October 2006,[95] the first major overhaul in over eight years and costing the airline approximately S$570 million.[96] Initially planned for its Airbus A380-800's introduction into service in 2006, and subsequently on the Boeing 777-300ER, the postponement of the first A380-800 delivery meant it had to be introduced with the launch of the first Boeing 777-300ER with the airline on 5 December 2006 between Singapore and Paris.[97][98]
On July 9, 2013, Singapore Airlines, in collaboration with two design firms, James Park Associates and DesignworksUSA, unveiled the next generation of cabin products for First, Business, and Economy class, which will enter service onboard new Boeing 777-300ERs and Airbus A350s. London will be the first city served with the new product in September.[99]
Singapore Airlines Suites[edit]
Singapore Airlines Suites[100] is a class available only on the Airbus A380. The product was designed by French luxury yacht interior designer Jean-Jacques Coste and consists of separate compartments with walls and doors 1.5 m high. The leather seat, upholstered by Poltrona Frau of Italy, is 35 in (89 cm) wide (with armrests up and 23 in (58 cm) wide when armrests are down) and a 23 in (58 cm) LCD TV screen is mounted on the front wall. The 78 in (200 cm) bed is separate from the seat and folds out from the back wall, with several other components of the suite lowering to accommodate the mattress. Windows are built into the doors and blinds offer privacy. Suites located in the center can form a double bed after the privacy blinds between them are retracted into special compartments between the beds and in the frame of the partition.
First class[edit]
There are three variations of the first class cabin, although the Singapore Airlines Suites class is designated by Singapore Airlines as a "Class Beyond First"[100] and uses a different fare code (R) (see above).
Introduced on 17 October 2006, the "New" First Class is offered only on Boeing 777-300 and Boeing 777-300ER aircraft. Designed by James Park Associates, it features a 35 in (89 cm) wide seat upholstered with leather and mahogany and a 23 in (58 cm) LCD screen. The seats fold out into a flat bed and are arranged in a 1-2-1 configuration.
The First Class in 3-class-configured Boeing 777-200 features sleeper seats that are 21 in (53 cm) wide in a 2-2-2 configuration. It has a 10.4 inch display screen for IFE with AVOD technology. The first class product will be retired shortly in the third quarter of 2013, along with the withdrawal of all 3-class B777-200, awaiting on the delivery of the 24th A330 to Singapore Airlines and subject to regulatory approval.
The latest first class seat was introduced on 9 July 2013. Features include a 24-inch in-flight entertainment screen with video-touch screen handsets, adjustable in-seat lighting, and passenger control unit, inside a fixed-shell cabin with an 35 in (89 cm) wide seat, foldable into an 80 in (203 cm) bed.[99]
Business class[edit]
Formerly known as Raffles Class until 2006, the Business Class on the Airbus A380, Airbus A340-500, Boeing 777-300ER, a fully flat bed is available in a 1-2-1 configuration featuring 30 in (76 cm) of seat width.[101] These seats are forward-facing, in contrast to the herring-bone configuration used by several other airlines offering flat beds in business class.[102] The leather seats feature a 15.4 in (39.1 cm) diagonal screen size personal television, in-seat power supply and 2 USB ports.[103] This seat is also being progressively introduced on Boeing 777-200ER aircraft.[104] The new Singapore Airlines business class (usually operating on the A380, A340 and 777-300ER aircraft) was voted the world's best business class by Skytrax in 2011.
On eight Airbus A380 aircraft, the first of which entered service in October 2011, Singapore Airlines extended the business class cabin to run the entire length of the upper deck, compared to the original configuration which shares the upper deck between 16 rows of business class and 11 rows of economy at the rear.[105]
New Regional Business Class is available on Airbus A330-300, Boeing 777-300 and select Boeing 777-200 aircraft, configured in 2-2-2 layout and with iPod connectivity. The Business Class seat is lie-flat at an 8-degree incline, featuring Krisworld on a 15.4 inch screen.[106]
SpaceBed seats are being progressively phased out and currently are available on three Boeing 777-200ER aircraft in a 2-2-2 configuration. The SpaceBed seats are 27 in (69 cm) wide and 72 in (183 cm) long and convert to an angled flat bed. They have a retractable 10.4 in (26.4 cm) personal television, and are being phased out in favor of New Business Class seats. Traditional Ultimo business class seats, which do not convert into beds, are offered on 7 Boeing 777-200 aircraft in a 2-3-2 configuration with an 8.4 inch screen.
A new design of Business Class seat was unveiled on July 9, 2013. Features include power socket and ports all in one panel, stowage beside the seat, two new seating positions and a 18-inch in-flight entertainment screen. The seat has a recline of 132 degrees and can be folded into an 78 in (198.1 cm) length bed.[99]
Economy class[edit]
The old economy class seats in all 7 unrefitted Boeing 777-200s and 3 unrefitted Boeing 777-200ERs have VGA 6.1 inch personal television screens, footrests, adjustable headrests with side-flap "ears" and adjustable seat reclines. Baby bassinets are available at some bulkheads.[107] These older Economy Class seats with the Wisemen 3000 AVOD system were introduced with the Boeing 777-200ER in 1997, for use alongside the existing Economy Class seats with the non-AVOD KrisWorld (at that time on board the airline's Boeing 747-400s and A340-300s, having been introduced in 1995) and the older-generation early 1990s seats without KrisWorld (at that time on board the airline's A310-200s and A310-300s). After the first Boeing 777-200ER had been delivered on 5 May 1997, the updated Economy Class seat was installed in all subsequent aircraft deliveries (including newer -SP* series Boeing 747-400s), as well as in refitted existing Boeing 747-400s in late 1997 and early 1998.
The new Economy class seats on the Boeing 777-300ER, Airbus A380-800, and Airbus A330-300 are 19.5 in (50 cm) wide, have in-seat power and have a 10.6 inch personal television screen which has a non-intrusive reading light under it, which can be used by folding the screen outwards.[108] These are configured 3-4-3 on the lower deck of the Airbus A380, 3-3-3 on the Boeing 777, and 2-4-2 on the Airbus A330, as well as the upper deck of the Airbus A380.[109] Other features include an independent cup holder (separate from the fold-out table), a USB port, and a power socket, as well as an iPod port exclusively on board the Airbus A330.
Singapore Airlines introduced a similar design on board the Boeing 777 aircraft through their ongoing cabin retrofit program. The Boeing 777-300 is the first model to undergo refit and has introduced the product on the Singapore–Sydney route on 22 July 2009.[110] Equipped with bigger 9-inch screens and AVOD in each seat. The seats are installed onboard 11 B777-200s, 7 B777-300s and 8 B777-200ERs.
A redesign of the Economy Class seat was unveiled on July 9, 2013. Features include increased legroom, an adjustable headrest, and an 11.1 inch-touch screen inflight entertainment system which is also controllable with a video touch-screen handset.[99]
Singapore Airlines offers a wide array of food options on each flight. Regional dishes are often served on their respective flights, such as the Kyo-Kaiseki, Shi Quan Shi Mei, and Shahi Thali meals available for first class passengers on flights to Japan, China and India, respectively.
SIA has also introduced a Popular Local Fare culinary programme offering local favourites to passengers in all classes flying from selected major destinations.
They published a cookbook in 2010 titled, Above & Beyond: A Collection of Recipes from the Singapore Airlines Culinary Panel.[111]
Business and first class passengers may also choose to use the "Book the Cook" service on some flights, where specific dishes may be selected in advance from a more extensive menu.[112]
KrisWorld is Singapore Airlines' in-flight entertainment system, introduced in 1997 on Boeing 747-400, Airbus A310-300, Airbus A340-300 and Boeing 777-200 aircraft.[113] KrisFlyer overhauled Singapore Airlines' in-flight experience with a new, cheap entertainment solution that would supersede the very primitive Thales entertainment system on offer at that time by Virgin Atlantic and Emirates.
The original KrisWorld introduced 14 movies, 36 television programmes and 5 cartoons, as well as many Super Nintendo games, KrisFone and fax, text news and flight path in all classes. The original KrisWorld was subsequently upgraded to feature Wisemen 3000, an audio and video on-demand version of the KrisWorld system featuring exclusively in First and Raffles Class cabins, then progressively being introduced into Economy Class in 747 cabins and selected 777 cabins.[114]
In 2002, Singapore Airlines introduced a re-branding of the KrisWorld system. Named Enhanced KrisWorld, it featured additional movies, television programming, music and games, and was installed on Boeing 747-400 and selected Boeing 777-200 aircraft. Connexion by Boeing, an in-flight Internet service, was introduced in 2005. Live television streaming was proposed on Connexion, but this service was discontinued in December 2006. From October 2005, Singapore Airlines began offering complimentary language lessons by Berlitz.[115] and, starting December 2005, live text news feeds.[116]
In 2007, a new KrisWorld based on Red Hat Enterprise Linux was introduced, featuring a new interface, additional programming and audio and video on demand as standard. Widescreen personal video systems were installed in all cabins, including 23-inch LCD monitors in First Class, 15-inch monitors in Business Class, and 10.6-inch monitors in Economy Class.[117][118] The new KrisWorld is available on Airbus A330, Airbus A340, Airbus A380 and Boeing 777-300ER. Features include:
- Widescreen LCD TV with 1280 x 768 resolution
- A range of movies, TV, music, games, and interactive programs
- Built-in office software, based on the StarOffice Productivity Suite for use with the USB port
- In-seat AC power port
A $400 million brand new KrisWorld entertainment system was unveiled in 2012. This comes from a major deal with Panasonic Avionics, who will provide the latest Panasonic eX3 systems (SIA currently uses the eX2 system on most new aircraft). The eX3 system features larger screen with much higher resolution, wide touch screen controllers, new software, and, above all, in-flight connectivity. Singapore Airlines launched their in-flight connectivity in August 2012. Passengers are now able to make phone calls, send text messages and access the internet for a fee. The new eX3 systems will not be fully available until mid to late 2013. The airline hopes to introduce the new KrisWorld with the unveiling of the new cabin.[citation needed]
Singapore Airlines is one of only few airlines which have personal TVs in every class on every aircraft, with their last aircraft with no personal TV in every seat, Airbus A310-200, withdrawn in 2002.[citation needed]
SilverKris Lounge[edit]
The Silver Kris Lounge is Singapore Airlines premium lounge, available to departing Singapore Airlines Suites, First Class and Business Class passengers in addition to Solitaire PPS Club, PPS Club and KrisFlyer Elite Gold members travelling on Singapore Airlines. These lounges are located in the following locations:[119]
The SilverKris Lounges at Changi Airport are also open 24 hours and are also accessible to departing first class and business class passengers travelling on Star Alliance flights. They feature Internet workstations, wireless internet access, conference rooms, bars, restrooms, showers as well as dining and lounge areas.[120]
The Private Room[edit]
The Private Room opened on 1 July 2008 and is located in the First Class section of the SilverKris Lounge in Terminal 3 at Changi Airport. Originally for the exclusive use of full-fare Singapore Airlines Suites and first class passengers, the entry requirements were relaxed in 2009 to include access for all Suites and First Class passengers. It features a restaurant as well as two private rooms, as well as lounge facilities, business centre, and a buffet and dining room.[121]
KrisFlyer Gold Lounge[edit]
The KrisFlyer Gold Lounges are located in Terminal 2 and Terminal 3 of Changi Airport adjacent to the Silver Kris Lounges and are accessible by departing KrisFlyer Gold members as well as Star Alliance Gold members travelling in economy class on Singapore Airlines or other Star Alliance flights.[122] The KrisFlyer Gold Lounge features buffet and dining areas, televisions, lounge areas, Internet workstations as well as complimentary wireless internet, but unlike the SilverKris Lounge, does not feature bathrooms or showers.[123]
Frequent flyer programme[edit]
Singapore Airlines' frequent flyer programme, has two[124][125] categories:
Miles are earned and redeemed on Singapore Airlines own services as well as with Krisflyer partners. Partners include all Star Alliance members, SilkAir, Virgin Atlantic Virgin Australia, Air India, and numerous hotel chains and car-hire companies.[126] KrisFlyer is divided into KrisFlyer, KrisFlyer Elite Silver and KrisFlyer Elite Gold, which correspond to Star Alliance Silver and Gold, respectively.
Elite Silver[127] and Elite Gold[128] status is given to passengers who have accrued 25,000 and 50,000 miles (80,000 km), respectively, within a 12-month period. The 12-month period is predefined according to when a passenger initially applied for KrisFlyer membership, so travelling 25,000 miles (40,000 km) over a 12-month period may not qualify for Silver status unless it corresponds with the 12-month period assigned to them by Singapore Airlines.
Singapore Airlines flights in booking class G (group and promotional fares) and SilkAir flights in booking classes W and L earn no miles, while Singapore Airlines flights in booking classes V, Q, N and T (promotional fares) will receive between 10% to 50% of mileage[129][130]
The PPS Club[edit]
Priority Passenger Service (PPS)[131] is for passengers who have accumulated S$25,000 worth of PPS Value within a year.[132] PPS Value is accrued while flying Singapore Airlines Suites, First Class or Business Class on Singapore Airlines, or Business Class on SilkAir. The PPS is divided into the PPS Club, Solitaire PPS Club and the Solitaire PPS Club Life.[133]
A member with PPS Club status will qualify for Solitaire PPS Club by accumulating PPS Value of S$250,000 within five years.[133] The Solitaire Life PPS Club status was formerly given to members who accrued a total of 1,875,000 miles (3,018,000 km) or 1,000 PPS sectors. Benefits are equal to Solitaire PPS Club members but did not have a re-qualification criteria.[133] Singapore Airlines has since ceased accepting new Solitaire Life PPS Club members.[134]
All PPS members have priority check-in, baggage handling, guaranteed Economy Class seats when wait-listed on Business and First Class and have access to the business-class section of the Silver Kris Lounge. Solitaire PPS members and their spouses also access First Class check-in and the First Class sections of Silver Kris Lounge.[citation needed]
Incidents and accidents[edit]
This covers Singapore Airlines flights; for incidents relating to SilkAir see that article.
- 26 March 1991 – Singapore Airlines Flight 117, an Airbus A310-300 was hijacked by Pakistani militants en route from Kuala Lumpur to Singapore, where it was stormed by the Singapore Special Operations Force. All of the hijackers were killed in the operation, with no fatalities amongst the passengers and crew.
- 31 October 2000 – Singapore Airlines Flight 006, a Boeing 747-400, crashed at Chiang Kai-shek International Airport (now Taiwan Taoyuan International Airport) in Taiwan killing 87 people aboard and injuring 82 people after the aircraft took off on a closed runway that had no warning indications and hit construction equipment. This occurred during the heavy rain caused by Typhoon Xangsane. SQ006 was the first fatal crash of a Singapore Airlines aircraft and the first fatal crash of a Boeing 747-400. The accident aircraft 9V-SPK was painted in a "Tropical" promotional livery at the time of the accident.[135] After the accident, 9V-SPK's sister aircraft, 9V-SPL, the only other aircraft painted with the promotional livery, was immediately removed from service and repainted with standard Singapore Airlines livery.
- 12 March 2003 – Singapore Airlines Flight 286, a Boeing 747-400 departing Auckland, New Zealand for Singapore suffered a serious tailstrike on take-off causing major damage to the tail section of the aircraft. The aircraft returned safely to Auckland.[136] The tail strike occurred because the rotation speed had been mistakenly calculated for an aircraft weighing 100 tonnes less than the actual weight of the aircraft.[137]
See also[edit]
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- ^ Heracleous, Loizos (2009). Flying High in a Competitive Industry – Secrets of the World's Leading Airline. Singapore: McGraw-Hill. p. 256. ISBN 978-0-07-128196-6.
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- ^ Jan Dahinten (19 January 2007). "Singapore Girl faces makeover as airline looks to update image". The Scotsman (UK).
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- ^ Singapore Airlines
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- ^ [1][dead link]"Air shuttle service agreement between MAS, SIA out of Competition Act". Straits Times. Singapore. Retrieved 25 February 2011.
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- ^ "The PPS Club". Retrieved 20 July 2011.
- ^ "Earn KrisFlyer miles". Retrieved 20 July 2011.
- ^ "KrisFlyer Elite Silver". Retrieved 20 July 2011.
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External links[edit]
Library resources about Singapore Airlines |
Find more about Singapore Airlines at Wikipedia's sister projects | |
Media from Commons |
- Use Singapore English from January 2014
- Singapore Airlines
- Airlines of Singapore
- IATA members
- Airlines established in 1947
- Temasek Holdings
- Government-owned airlines
- Government-owned companies of Singapore
- Association of Asia Pacific Airlines
- Star Alliance
- Companies listed on the Singapore Exchange
- 1947 establishments in Singapore


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Tag Archives: Spotlights
Countdown to the RWA Conference – Part II – How to Schedule and What to Bring
This is part two in the Countdown to Conference blog series. In the last blog we talked about what to wear to the conference. This entry is about how to schedule your time and what else you should bring, besides … Continue reading
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Classic Tracks: Phil Collins' "In the Air Tonight"
May 1, 2005 12:00 PM, By Robyn Flans
Most Popular
Mix Regional
The Mix Regional section for Mix's February 2014 issue surveys the San Francisco Bay Area. Send us your studio news: updates, sessions, new rooms, club performances and installations. Let the Mix audience know what is going on! Send photos and descriptions to firstname.lastname@example.com.
If you see someone playing air drums in the car stopped beside you at the red light, there's a decent chance they're playing Phil Collins' "In the Air Tonight." The song is the quintessential air drum number. In fact, during his live concerts, Collins plays the song on piano and leaves the drum fills for the audience to play — in the air. Like most great lyrics, "In the Air Tonight" — and much of his smash hit 1981 solo debut album, Face Value — was born from Collins' personal pain: When he returned home from a tour with Genesis, with whom he had played drums for a decade, he found his marriage broken and his family gone.
"Around the time of that tour, all the band bought home studios, although they were very primitive in those days," Collins recalls. "But they bought a desk — an 8-track 1-inch machine — and I remember in Japan, they gave us the early Roland drum machines, but I said I didn't want one. But when I got back to find that I had a lot of time on my hands because the family wasn't there, I rang up and said, 'Can I have my drum machine?' because I had to start writing some of this music that was inside me. Face Value was all written over a period of a year-and-a-half, and some songs were written overnight. 'In the Air Tonight' was just a drum machine pattern that I took off that CR78 drum machine. You could eliminate certain sounds and program bass drums and snare drums, so I programmed a bass drum part into it, but basically the rest of it was already on there.
"I had a Prophet 5 and an acoustic grand piano and a Fender Rhodes and that was really it," he continues. "If I got it on tape, I was pretty lucky. I didn't like manuals, I didn't really know anything about electronic recording, so if I saw the meter moving, I was happy. I got the drum machine working, I got a nice sound on the Prophet 5, which was the sound of 'In the Air,' and I found some chords I liked and recorded them.
"I probably added an acoustic Fender piano pretty early. I was coming from Genesis recording and rehearsing history where sometimes we didn't know what the vocal was going to be doing when we recorded the track because lyrics were sometimes written after the track was recorded. I remember the first principle I had for making my record was that I would get a voice down very quickly so everything else would fit to the voice. The lyrics you hear for 'In the Air Tonight,' I just sang. I opened my mouth and they came out. I never wrote anything down and then afterward, I listened to it and wrote them down. I still have got the bit of paper it was written on, a piece of business paper from the decorator. I'm never going to let go of that. [Laughs]
"I did have a drum kit in my studio at the time," Collins continues, "but recording drums was always difficult because I'd hit the drum and then rush to the fader and then hit the drum and rush to the fader, so I did record some drums on it, but originally, there was no drum fill. It came in where the drums would have come in after the drum fill; very straight-ahead. It wasn't angry, there were no sound effects, just very cool drumming as a guide. I put a vocoder on my voice and all that was demo'd."
Later, while delivering Genesis' Duke album to Ahmet Ertegun in London, Collins shared some of his solo demos with the Atlantic Records guru. "He said, 'You've got to do this and I'll help you any way I can. You've got to record them,'" Collins recalls. "I said, 'I can't record them again. I've sort of sweated blood getting this far.' So he said, 'You tell me how I can help.'" Ertegun agreed that somehow Collins could work with the demos as masters and when Collins called engineer/producer Hugh Padgham into the project, he also agreed.
Padgham had met Collins while engineering Peter Gabriel [3], which Steve Lillywhite produced. And it was working in Townhouse Studios' Studio 2, recording Gabriel's "Intruder," that Padgham first stumbled on a new drum sound that was based around the capabilities of the studio's brand-new SSL console — one of the first made — which had compressors and noise gates on every channel. "Up until then, that had not been seen before and was deemed to be either unnecessary or an extravagance," Padgham recalls. "But this was the first console where you didn't have to say to the assistant, 'Can you plug in a compressor please or a noise gate?' You pressed a button and there it was. It allowed us to be more immediate.
"It was also one of the first consoles to have reverse talkback," Padgham continues. "On a normal console, you have a button to press to talk to the musicians in the headphones, but you did not have a button to press for us to listen to the musicians. To do that, you'd plug a microphone into a spare channel on the desk and listen to your musicians through that. But the SSL had a reverse talkback button and there was a microphone hanging up in the studio already, a dedicated input into the reverse mic input on the console. And on this microphone, they had the most unbelievably heavy compressor, so you could hear somebody who was over in the corner.
"One day, Phil was playing the drums and I had the reverse talkback on because he was speaking, and then he started playing the drums. The most unbelievable sound came out because of the heavy compressor. I said, 'My God, this is the most amazing sound! Steve, listen to this.' But the way the reverse talkback was setup, you couldn't record it. So I had the desk modified that night. I got one of the maintenance guys to take the desk apart and get a split output of this compressor and feed it into a patch point on the jack field so I could then patch it into a channel on the board. From there, we were able to route that to the tape recorder."
Six months later, Padgham found himself working with Collins as co-producer on Face Value and "In the Air Tonight," with its Roland drum machine foundation, recorded on a 1-inch 8-track analog recorder made by a company called Brennell. "We transferred my 8-track demos to 16-track," Collins says, "which is all we had at the time. My eight tracks comprised stereo Prophet, stereo Rhodes, my voice, vocoder and a drum machine. I sang it again because the quality of what I had recorded really wasn't as good as we needed, but on all of the tracks, I kept all the instruments, and that's been my method of recording ever since. I always use my demos as the masters: Whatever I do at home ends up being the blueprint for the song."
"We then recorded the drums, which we decided would have a great big crashing drum sound at the end, the idea being that the song would be moody and quiet and the last thing you would expect would be the big drum thing," adds Padgham. "When I was mixing the record, it was difficult to find the right dynamic. When the front of the song was quiet enough so the end was loud, the front was generally not loud enough. Plus, we were mixing onto analog tape and we didn't want too much tape hiss. Also, there were no CDs then and it had to go onto vinyl, so there were all these restrictions that you don't have nowadays. So it was very difficult to get the dynamic right."
The famous drum fill, Collins contends, could have been anything. What is on the record is what came out at the moment. "When people talk about the 'Phil Collins drum sound,' that is actually a huge variety of drum sounds," Collins says. "We never left the setup; we always broke it down and started again so we could end up somewhere different. The Townhouse Studio actually wasn't that live. It was quite tall, but not really a big room — probably smaller than most people's bedroom. The Genesis studio we designed had a much livelier, bigger room, glass and reflective surface. So when you listen to "In the Air Tonight," it is not really that live, it's big. The snare drum and tom toms kind of bark, but it is made from a lot of compression with ambient mics as far away from the drums as possible, and those are noise-gated."
The drums were recorded with two Neumann U87s compressed with UREI 1176s, 12 or 15 feet from the drums, the reverse talkback room mic [called a Ball and Biscuit, made by a company called STC] with the heavy-duty compressor and a U47 close on the bass drum and a Shure SM57 close on the snare drum. "But 90 percent of the sound was the live room mics and then I'd add a touch of close bass drum and close snare drum to give it a little more snap," Padgham says.
The vocals were recorded with a Beyerdynamic M88 and an Allen & Heath limiter, which gave him his signature guttural sound. "This limiter probably cost 100 quid or something, and it had one slide kind of knob that let you get either more compression or less compression, and it gave very basic forms of fast attack, slow attack, fast release, slow release," Padgham says. "Doing the demos at home, Phil realized that if he had the limiter on a very slow attack but fast release, and if he sang a word that began with a sharp consonant like a 'k' or 't,' the initial front of the 'k' would get through the limiter before it started limiting, so we'd have this very pronounced front to a word that had that kind of consonant. He would sing into this limiter, using it almost as an instrument. Also, there's a vocoder on the words 'I remember' in the second verse."
The guitars and bass were recorded fairly conventionally, Padgham asserts. John Giblin played bass and Darryl Steurmer contributed guitar "with lots of echo and sound effects. He was probably using digital delay, which was in its early stages then," says Padgham. "We were made fun of later on because of some of the delays; like on the 'I remember,' the delay is a little too fast for the track and it sounds like it speeds up a bit."
The album was recorded on an Ampex MM1200 24-track analog tape machine, mixed to ¼-inch 2-track Ampex ATR-100. During the mastering of "In the Air Tonight" at Sterling Sound in New York, a visit from Ertegun altered the "In the Air Tonight" single. "He said to us, 'If "In the Air" is going to be a single, you should have a backbeat on it before the drums come because nobody knows where the front of the bar is,'" Collins says. "And we went, 'Oh shit, if Ahmet Ertegun says you should put a backbeat on it, we'd better put a backbeat on it.' So we went back to England and there was no way we were going to get the track out and re-record the backbeat, so we went to 10CCs' studio in the town of Dorking in the south of England, and we took the ¼-inch master and put it into the console. We plugged a snare drum into the console and we overdubbed the backbeat onto the master. We re-recorded it and edited it back into the main one when the big drums came in."
The single hit the Top 20, the album the Top 10 and established Collins as a viable solo artist. Today, he has slowed down the touring, but he remains active on many fronts: His new live DVD, Finally…The First Farewell Tour contains all of his best work and 224 minutes of extras. He is also working on a Broadway stage production of Tarzan, based on the Disney animated movie, which contains a number of his songs.
Collins says that when he hears "In the Air Tonight" these days, "I don't think it dates at all. I used to be very insecure about my vocal performances, so I used to cover it up with all sorts of effects," admits Collins, "but everything is in its right place to me. Not every song on that record would I feel that way about, but certainly 'In the Air.' It had very little on it, but it sounded huge and everybody who came into the studio to hear it was blown away by it. I didn't quite get it because I had lived with the song for so long, but when I hear it today, I do."
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Vaginal Birth After Cesarean Delivery (cont.) Medical Author:
Harish M Sehdev, MD
Medical Editor:
Bryan D Cowan, MD
Medical Editor:
Mary L Windle, PharmD
Medical Editor:
Lee P Shulman, MD
Medical Editor:
Melissa Conrad Stöppler, MD, Chief Medical Editor
Melissa Conrad Stöppler, MD, Chief Medical EditorMelissa Conrad Stöppler, MD, is a U.S. board-certified Anatomic Pathologist with subspecialty training in the fields of Experimental and Molecular Pathology. Dr. Stöppler's educational background includes a BA with Highest Distinction from the University of Virginia and an MD from the University of North Carolina. She completed residency training in Anatomic Pathology at Georgetown University followed by subspecialty fellowship training in molecular diagnostics and experimental pathology. IN THIS ARTICLE
Types of Uterine IncisionsFor women who have had cesarean deliveries, a vaginal delivery in later pregnancies is often possible, depending on the type of incision that was made and the reason for the cesarean delivery. That is why it is so important for the doctor to have the medical records relating to the previous cesarean delivery. Hysterotomy is the medical term for incision of the uterus. There are three types of uterine incisions.
The direction of the first incision on the skin (up and down or side to side) does not necessarily match the direction of the next incision made in the uterus. A vertical incision on the uterus may be used for delivering preterm babies, babies with abnormally positioned placentas, pregnancies with more than one fetus, and in extreme emergencies. These incisions are considered an outright indication for a repeat cesarean delivery. Next Page: |
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