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The Core is delighted to point out that one of our very own Writing Tutors is also a talented musician! Here is a video showing her singing solo: … and another showing her in performance with her band, NoMad Dreams: Vlada and NoMad Dreams will be performing this Sunday, February 24th, at noon in the [...]
The Core Blog is a hub for information and media related to the CAS Core Curriculum at Boston University. It will be updated regularly, with photo galleries, interviews, links to related reading online, news of events or activities, and other kinds of content that help connect our Core people—prospective, current, and former students—with each other. You can stop by here once a week to scroll through the posts, or make this your homepage in order to keep your finger on the pulse of the Core. Either way, we hope you find this to be a pleasant way to strengthen your connection with the great people, the great books, and the great questions we encounter in the Core.Archive
Academics Activities alumni Analects Announcements Art Community Core Authors Core in the City Core Journal Core Lecturers Culinary Arts Curriculum e-bulletin EnCore EnCore Authors Events Faculty Publications Friday Fun Future of the Book General Announcements Great Ideas Great Personalities Great Photograph Great Questions Interviews In the News Marginalia Other Publications Postcards Quotes Tuesday Humor Uncategorized video


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Former Carolina Panthers linebacker Kevin Greene is a semifinalist for the Pro Football Hall of Fames Class of 2013.
The announcement came Friday, and Greene is among 17 former players and coaches who hope to be enshrined in the hall in Canton, Ohio.
Greene played 15 seasons in the NFL, including three with the Panthers in 1996 and 1998-99. This is the furthest hes gone in the voting process since becoming eligible following his retirement in 1999.
Between four and seven winners will be announced on Feb. 2. Should Greene get the Hall of Fame nod, hed join Reggie White as the only other player in the Hall of Fame who has played for the Carolina Panthers.
There are four first-year eligible players among the 15 modern-day players. Michael Strahan, who had 22 1/2 sacks in 2001 and 141 1/2 during his 15-year career with the New York Giants, is joined by offensive tackle Jonathan Ogden of the Ravens, guard-tackle Larry Allen of the Cowboys and 49ers, and defensive tackle Warren Sapp of the Buccaneers and Raiders. Strahan, Ogden and Sapp all won Super Bowls.
The hall announced Friday that the other finalists are running back Jerome Bettis; receivers Cris Carter, Tim Brown and Andre Reed; LB-DE Charles Haley; guard Will Shields; defensive back Aeneas Williams; coach Bill Parcells; and former owners Edward DeBartolo Jr. of the 49ers and the late Art Modell of the Browns, who moved to Baltimore in 1996 to become the Ravens.
The two senior nominees are defensive tackle Curley Culp who played for the Chiefs, Oilers and Lions and linebacker Dave Robinson of the Packers and Redskins. The Associated Press contributed
Around the league
Chicago: Longtime NFL assistant and current CFL coach Marc Trestman is denying a rumor that the Bears are set to hire him as head coach. In an email to the Montreal Gazette, Trestman said he had not heard from the Bears, who fired coach Lovie Smith. Trestman, who coaches the CFLs Montreal Alouettes, interviewed with the Bears this week.
Kansas City: New Chiefs coach Andy Reid began filling out his staff, hiring former Eagles quarterbacks coach Doug Pederson to be his offensive coordinator and longtime Jets assistant Bob Sutton as the defensive coordinator.
Dallas: The Cowboys hired former Tampa Bay defensive coordinator Monte Kiffin, 72, as the replacement for Rob Ryan. The hiring of Kiffin means Dallas will switch back to the 4-3 defense after going to the 3-4 in 2005.
N.Y. Jets: Mike Westhoff, the Jets recently retired special teams coordinator, told a Florida radio station that the way the team handled Tim Tebow was an absolute mess. Westhoff told WQAM in south Florida that he was very, very disappointed in the Jets lack of use of Tebow.
Philadelphia: The Eagles will interview Bengals offensive coordinator Jay Gruden on Monday. Gruden, the younger brother of Jon Gruden, just finished his second season in Cincinnati.
Seattle: Seahawks running back Marshawn Lynch has a sprained foot but is probable and expected to play Sunday against Atlanta. Lynch rushed for 132 yards and a touchdown in last weeks wild-card round win against Washington. He did not practice Wednesday and Thursday.
Washington: The NFL players union does not plan a formal investigation into how the Redskins medical staff handled Robert Griffin IIIs knee injury. The NFL Players Association said Friday that it was satisfied with a report received from the Redskins.
Observer News Services

subset: commoncrawl


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10/13/2012 WWU score four first-half goals in 4-0 win over U-MaryLast home game for four Viking seniors 10/03/2012 WWU entertains No.7 Simon Fraser on SaturdayVikings 4-1-1 at home this season, lone loss to No.3 Seattle Pacific 08/23/2012 WWU hopes hard-working attitude will breed success in 2012Senior defender Justin Moore feels hard work is key for Viking men's soccer team 08/14/2012 2012 GNAC Men's Soccer PreviewWWU picked to place fourth, Simon Fraser seeking third straight league title 08/12/2012 2012 WWU Men's Soccer PreviewYoung Vikings look to bounce back COLLEGE: Competed in all 18 games, making 13 starts, as sophomore in 2012 ... Scored goal in 4-3 overtime won vs. Northwest Nazarene on 10/20/12 and had assist in 1-0 victory vs. Dixie State on 9/9/12 ... Played in 14 games, making nine starts, as freshman in 2011 ... Two letters. HIGH SCHOOL: First-team all-Northwest Conference pick as senior at Sehome High School ... Played on 14-3-4 team that won NWC regular-season title and got to Class 2A state tournament ... Second-team all-league as junior ... Had 10 goals and 12 assists, helping Mariners win district title and reach semifinals of Class 2A state tournament, where they lost to eventual champion Bellingham ... Scored three goals in first-round 7-0 win over R.A. Long at state ... As sophomore, had 10 goals and 10 assists on squad that took district championship and reach state quarterfinals where they lost to eventual champion Squalicum in game decided on penalty kicks ... As freshman, played on state title winning team ... Four-year letter winner ... Also lettered one year in football. PERSONAL: Major is engineering. |
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More Info --> http://www.play-asia.com/SOap-23-83-...j-70-1q04.html
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About Us
Blythswood Square TripAdvisor
Blythswood Square, Glasgow's newest luxury 5* hotel, is the best hotel in the city, according to TripAdvisor®, the world's largest and most popular travel community.
The hotel scored highly by guests who have visited and left comments on the site covering areas from value and rooms to location, moving ahead of longer established properties such as Hotel du Vin at Devonshire Gardens.
Comments included:
• Nice rooms, good staff and easy to get the city centre
• Absolute luxury!
• Fantastic!
• A first class welcome, good food and excellent service
Hans Rissmann, General Manager at Blythswood Square, said: 'To achieve the No1 position so quickly after opening is fantastic and testament to the team here. Everyone is committed to ensuring that our guests have the best experience from the moment they enter the front door and we are extremely proud of the feedback on such a widely viewed and highly regarded site.'
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For the last decade or so, Michael Salfino and Scott Pianowski have been putting together an email exchange centered around (but not limited to) the NFL. You might enjoy listening to them haggle. You might prefer a swift kick into the stomach. The Table isn't for everyone; we hope some of you enjoy it. From: Michael Salfino Date: Tue, Jan 15, 2013 at 12:22 AM Subject: Breakfast of Champions To: scott pianowski That was one helluva interesting weekend of football. And now we get to do it all over again on Sunday, but just twice. Before getting to the championship games and predictions, we should close the book on Week 19. Who is the biggest goat in Denver: John Fox, Peyton Manning or the Broncos' secondary? Who would you rather have future shares on right now, Colin Kaepernick or Russell Wilson? Is Kaepernick going to burn out like Randall Cunningham did and even Kordell Stewart to a lesser extent, or is he going to endure? Here's a shocker — the Falcons were outplayed won anyway. Why do I hate them for spitting in the face of football sabermetrics? And is there something about them that the numbers miss? Should Pete Carroll be given grief for not passing more early given how banged up Marshawn Lynch looked? And there is the Patriots, who played like champions on Sunday. But do we just give Bill Belichick a pass on losing Rob Gronkowski? Does Gronk's loss even matter given that no one has a clue how to stop the Patriots from doing the same stuff they've been doing, seemingly, forever? And why does the indoor game happen early and the outdoor game get played late? Plus they're making the west coast team defy circadian rhythms again a week after you could almost set your clock to the minute the Seahawks would wake up and play. Rating, I know, but they're both going to be so high anyway. I guess more people will want to see the Ravens come into Foxboro as a confident convinced they can win given they beat New England earlier this year and should have beaten them last year in the same AFC Championship spot. But I am looking forward to both games and am chastened, appropriately, after last week's predictions gone awry. Screw the bookies and pass those martinis. Breakfast of Champions is served.
Go here to see the original:
Breakfast Table: Breakfast of Champions (Roto Arcade)


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The IIBA® Greater Madison Chapter hosts bi-monthly meetings and professional development events that provide opportunities for networking and educational development. Our mission is to promote the IIBA® mission, business analysis standards, professionalism, and knowledge by providing educational, business, and networking opportunities to our members, sponsors, and the business community in the Greater Madison Area.
May Chapter MeetingThursday, May 9, 2013Register by May 6th! Location: Covance5:30pm - 8:00pm 3301 Kinsman Boulevard Madison, WI 53704 Cafe Conference Rooms 1&2Speaker: Panel of SpeakersTopic: Who Needs Requirements?As a business analyst, ever wonder who uses your documented requirements. Attend this panel discussion to find out how requirements are used by architects, developers, testers, and end users. Audience participation is encouraged so bring your questions for this panel of local "experts."
Panelists Biographies
Technical Architect – Justin Barnes, Portfolio Architect, Dean Health Plan
Justin has over 12 years of technical experience with companies in the insurance, manufacturing, and retail industries. During his career he has played the role of developer, analyst, architect, and manager on both large and small projects. He believes the most successful projects have well defined requirements developed using a focused iterative approach.
Developer – Jeremy Menke-Fields, SBS Application Developer, Capitol Insurance Companies
Jeremy has over 7 years of development experience with companies ranging from Banking Interest Rates to Property and Casualty Insurance to Surety/Fidelity Bonds. His primary responsibilities include day to day support and new feature development on Surety Bond System. This includes using requirements for new feature development and enhancements.
Tester – Benjamin Yaroch, Software Test Manager, WTS Paradigm
Ben has been a software tester for more than six years. Previously Benjamin was a Lead Tester for a medical device company testing both software and hardware products. He is active in the software testing community through writing and speaking. He also serves as the President for the Association for Software Testing. Benjamin views software testing as a skilled craft and his chosen career and enjoys sharing his passion for testing with others.
End User – Sarah Pozdell, Marketing Director, Artful Home
Sarah has 15 years of marketing experience with companies ranging from local start up to global enterprise. She has had the responsibility of being business lead on marketing initiatives vital to her organizations' success - including website redesigns, consumer database, marketing solution selection & implementation, and taxonomy overhauls. She has seen firsthand the success of projects with good, up-front business analysis and the frustration and failure of projects lacking a strong business analysis influence.Register by May 6th!
By IIBA Greater Madison Chapter on January 14th
Chapter Membership is valid from January 1 to Dec 31 of any calendar year. Renew your 2013 Membership online now!
By Bryan Manning on May 22nd, 2012
Join the discussion over on LinkedIN and network with other professionals that are passionate about Business Analysis. Visit us and Join Now
International Institute of Business Analysis Madison Chapter 6666 Odana Rd, #114 Madison, WI 53719-101 USA


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Ask Stang: How Do I Deal With Two Faced Relatives During The Holidays?
Hey Miss Stang Thang,
Shoot me some advice for holiday family issues. For instance, what to do about the "one" relative in the family that no one likes but is forced to tolerate? I have one that "acts" like everything is just fine, then when I'm out of the picture, it's back to normal, of complaining about everything under the sun that I did to piss them off.
Actually, I have 2 relatives like this. All nice to your face, then the minute they're on their own turf and your not around, suddenly they had a problem with you? And it's not limited to only holidays or special occasions, it's all the time. To me they just seem like they have no courage and aren't solid in their own "reasoning"?
Hey Tess,
I was wondering if I was going to get a question like this to kick off the holiday season. First, this is the dynamic in so many homes during the holidays. Why? It's simple, we all have people in our family that ACT that way, so in a sense, we deal with that phuckery all year long.
My mother used to tell me that "any dog that brings a bone will carry one", so the way I have come to view people who behave that way as being "just the way they are". If you have pissed them off in the past, you will do so again the future. No two people think alike and that's how it goes, you just focus on being you, consider yourself lucky, I think that when one takes the time to gossip about me, they are using up their time and energy on me instead of addressing issues in their own life.
I have also come to believe that people who act this way have things going on in their life that they choose not to deal with and by talking about others, it keeps their mind occupied and manages to also keep them the center of attention, even if it's for only a few minutes.
Long story short, you already know they are not going to act right but it's important to your family to spend the time together and to enjoy each other for a few hours, and that's all it is, a few hours. Unless they are being disruptive, I'd really not pay them any mind and would interact more with people who are there for the purpose of hanging out with family and not trying to get ish started. If you choose to come out of your face because someone is doing something that they do on a regular basis, you can bet your last dollar that the family will remember this Thanksgiving as the holiday that YOU showed your ass regardless of the reason, consequently, giving that difficult relative something to run their mouth about during future family get togethers.
Tess, life is too short to invest positive energy into negative people, share that love, warmth and positivity with those who appreciate it. Have a happy holiday and let me know how it went.
If you have a question for me, you can e-mail it to email@example.com


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By: Masskillah
This goalie let in a goal that might be 1 of the supidest goals in the history of hockey.. take a look..
Views: 1,173 | Posted: 05/25/2011
By: vontheawesome
Rooster Teeth: Not starring John Travolta or Nicolas Cage
Views: 599 | Posted: 05/25/2011
By: edwinlo123
new and sweet nhl 07 controls for xbox 360
Views: 1,685 | Posted: 05/25/2011
By: Braedon G
wanna see all my games and consols. well probably not but have a look at a fellow games shiznit. and ud be suprised at what my form actually is.
Views: 662 | Posted: 10/11/2007
By: Rtx admin
This game is going to be awesome!
Views: 1,289 | Posted: 07/08/2007
By: Rtx admin
The all new trailer of NHL 08. The game seem awesome.
Views: 1,402 | Posted: 07/07/2007
Week of
May. 19
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Release Date: 05/21/2013
Call of Juarez returns to the Old West in this downloadable game coming to PlayStation Network, Xbox Live Arcade and PC.
3DS, PS3, Wii U, Xbox 360
Release Date: 05/21/2013
Wii U, PS3, Xbox 360, PC
Release Date: 05/21/2013
Resident Evil: Revelations goes back to the exploration based, puzzle-solving nature of previous installments in the...
PS3, Xbox 360
Release Date: 05/21/2013
Worms Collection is the definitive gathering of everyone's favourite garden-dwelling grenadiers. Consisting of Worms,...
Xbox 360, PC
Release Date: 05/22/2013
Call of Juarez returns to the Old West in this downloadable game coming to PlayStation Network, Xbox Live Arcade and PC.
Wii U
Release Date: 05/22/2013
In the ruins of 1945 Berlin, every shot counts!
PS3, Xbox 360, PC
Release Date: 05/27/2013
Prove your skill behind the wheel in the second installment of the Grid racing franchise.
PS3, Xbox 360
Release Date: 05/28/2013
A new shooter from Insomniac Games formerly known as OverStrike.
Wii U
Release Date: 05/28/2013
The dynamic duo teams up with your favorite DC super heroes to stop the villainous Lex Luther.
Release Date: 05/29/2013
You're a student in an academy for adventurers, and each subject mastered and quest solved is a step towards your...
Release Date: 06/04/2013
Become your favorite super hero, choose your powers, and find thousands items.
Xbox 360, PC, PS3
Release Date: 06/04/2013
A cyber-punk adventure which puts memory and cyberspace into a new reality.
PC, PS3, Xbox 360
Release Date: 06/04/2013
Release Date: 06/11/2013
SimCity is an online city building simulation game from Maxis Studios. It is the quintessential city builder...
Release Date: 06/14/2013
Naughty Dog brings us a brand new World wrought with devastation in this PS3 Exclusive title.
Hybrid PC/Mac
Release Date: 06/18/2013
Wii U
Release Date: 06/20/2013
Arriving as both DLC and in a standalone package, Super Luigi U brings all new levels and even a new playable character.
Wii U
Release Date: 06/23/2013
Warioware's successor comes to the Wii U as Game & Wario, featuring a new collection of minigames designed...


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The Official Website of the Massachusetts Department of Fish and Game
Mike Pol, Mark Szymanski, Dave Chosid
The Conservation Engineering Program develops and tests modifications to commercial fishing gear and innovative designs that minimize impacts on non-target species and habitat. Reducing the take of non-target species, or unwanted catches, in fishing gear helps to keep fish stocks healthy, improves efficiency and profitability, and promotes responsible fishing.
Most of our research, whether with lobster pots, fish pots, longline hooks, trawl nets, gillnets, scallop dredges, or other gear, is cooperative. We rely on commercial fishermen to identify areas of concern, to help design modifications, to test gear on the water, and to encourage wider use of effective modifications.
-- top ^
We use several cutting-edge techniques to study and develop fishing gears, such as a variety of underwater cameras, camera housings, and net sensors. Cameras are used to observe the behavior of fish when encountering fishing gear - differences in reactions by different species can be used to refine nets to encourage escapement. Our most sophisticated system allows us to mount two cameras on a trawl net simultaneously, which send live images back to a vessel's wheelhouse allowing captain, crew, and scientists to see what's happening underwater while a net is being fished. One camera can even be rotated to follow individual fish, or to look at different parts of the net.
Another gear development technique is the use of live fish held in raceways. Using underwater cameras, we recorded the behavior of cod and yellowtail flounder that were offered artificial baits. The results from this effort will be used to develop a selective bait for longliners. A third technique for designing fishing gear is the use of models in tanks. Flume tanks allow scientists and fishermen to manipulate scale models to refine a gear design that can then be tested at sea. Perhaps the most sophisticated facility is operated by the Fisheries and Memorial Institute in St. Johns, Newfoundland.
We conduct research mostly in Massachusetts, but our work takes us to many places outside the Bay State.
Much of our equipment was obtained from outside funding programs.
One of our proudest accomplishments was the establishment of an Exempted Whiting Fishery off Provincetown, Massachusetts. This fishery was made possible through the development of a net (the raised footrope trawl) that catches whiting but does not catch lobsters or flatfish. For this work, and for other achievements, the Conservation Engineering Program's leader, Arne Carr was named a NOAA Environmental Hero for 2000.
Conservation Engineering has produced six edited videos describing gear modification projects and other fisheries subjects. Abstracts describing each individual video and brief clips of each video can be downloaded below. Full copies of these video on a variety of formats (DVD, VHS, etc) can be requested from conservation engineering staff. The video files may take several minutes to download due to their size.
Video Abstract
"By-catch Reduction in the Small-mesh Squid Fishery" (4,060 Kb)
"Use of a Smoke Machine to Locate Pollution Sources" (3,448 Kb)
"Achieving Lower Cod Discards in the Northeast Multispecies Cod Fishery" (5,186 Kb)
"Lobster Trawl Groundline Study: Observations and Measurements of the Profiles of Various Configurations of Lobster Trawl Groundlines" (5,454 Kb)
Final Reports
HadFleet2: Continued Testing of the Five-Point Trawl Net Final Report David Chosid, Michael Pol, and Mark Szymanski
Further Testing of Cod-Avoiding Trawl Net Designs David Chosid, Michael Pol, Mark Szymanski, Louis Ribas, and Thomas Moth-Poulsen
Groundfish trawl nets designed to reduce the catch of Atlantic cod Gadus morhua Michael Pol, H. Arnold Carr and Luis R. Ribas
Developing a Low Impact Sea Scallop Dredge Michael Pol and H. Arnold Carr
Scup Bycatch Reduction in Loligo Squid Fishery Michael Pol and H. Arnold Carr
A Study of the Underwater Profiles of Lobster Trawl Ground Lines Daniel McKiernan, Michael Pol and Vincent Malkoski
Overview of Gear Developments and Trends in the New England Commercial Fishing Industry Michael Pol and H. Arnold Carr
Expanding the Use of the Sweepless Raised Footrope Trawl in Small-Mesh Whiting Fisheries John Sheppard, Michael Pol and Daniel McKiernan
Selectivity and Survival of Atlantic Cod (Gadus morhua) [and Haddock (Melangrammus aeglefinus in the Northwest Atlantic Longline Fishery Marianne Farrington, Arne Carr, Michael Pol, and Mark Szymanski


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Okay why do they call him Macca?
http://www.thesun.co.uk/article/0,,2-2006220570,00.htmlSIR Paul McCartney has demanded a trial separation from his wife Heather.
The couple have been apart for three weeks after a series of rows and the former Beatle now wants a break.
Last night her spokesman refused to deny they were splitting and Maccas agent would not comment. It is believed that McCartney, 63, is preparing to break the news of the temporary split to family and friends in the next few days.
A pal of the pop legend said last night: Paul hasnt taken this decision without a lot of thought. He believes its the best thing at the moment. He hasnt given up on his marriage its just that they need some space.
Ex-model Heather, 38, admitted last week that the pair had suffered ups and downs but insisted their marriage was not over.
She told friends they had argued but that was normal for all couples.
Multi-millionaire Sir Paul last week cut a lonely figure as he travelled near Monaco.
He was pictured drinking alone in a bar and walking around gloomily talking into his mobile phone.
Maccas friend said: Things between Heather and Paul arent necessarily over for good. They still care a lot for each other but have some serious thinking to do about their future.
Meanwhile, Heather stayed with their daughter Beatrice, two, at their mansion in Hove, East Sussex.
If they do split up permanently Heather would stand to pick up around £200million of Sir Pauls £800million fortune as the couple have no prenuptial agreement.
The four-year marriage has been stormy. Many of the ex-Beatles pals secretly suspected it would never last.
Macca has often been on the receiving end of his wifes fiery temper.
Friends of the pair have said that Heather struggles to cope with her husbands worldwide fame.
Sir Pauls lengthy separation from Heather is in stark contrast to his former marriage to Linda, who died in 1998.
The couple barely spent a night apart in 30 years.
Okay why do they call him Macca?
A shortening of his last name.Originally Posted by spinmonkey
Sad old man with orange dyed hair. It was clear from the beginning that she was/is a money and attention hungry b****!
Warren Beatty: actor, director, writer, producer.
***** celeb
You can't demand a trial seperation, if you want out you get out. He doesn't need her permission.SIR Paul McCartney has demanded a trial separation from his wife Heather
Usually when you can't even stand to be in each other's company for 5 minutes or so a trial separation isn't looming on the horizon;divorce is. That makes me angry to read that poor Paul has been on the "receiving end of his wife's fiery temper". I mean, I'm not saying the guy is a saint, but because of his musical accomplishments he does deserve some respect. Paul would be better off without this nasty little harridan.
Trial separation = Permanent separation + divorce. Wait for the "pathetic, abandoned, disabled wife" act from Lady McCartney (God she's going to be furious at losing the title)
Why do people say "Grow some balls"? Balls are weak and sensitive! If you really wanna get tough, grow a vagina! Those things take a pounding! -Betty White
Oh, poor dear. I really like him. You could tell how heartbroken he was when Linda died. I hope he finds some happiness.
"Everyone is tired of seeing the Kardashians taking things: Miami, New York, divorce papers, mens dignity, big black penises. Just stop." -Stefanie Williams
Unless she's lined up a new husband, uh victim.
I wanted to slap her (I was going to say beat her over the head with her fake leg but decided it was insensitive) when she said if she was out for the money she could find richer men than Paul! AS IF!!! I am reduced to that expression because we could fill pages with phrases to come after those two words...I appreciate a woman with high self-esteem but come on!!!!Originally Posted by HWBL
Talented creative man. With a gold digging peg legged mad woman. Poor silly fool. The only thing she will still be feeding him at 64 is a divorce paper and needing him to give her all his money. (Cant remember that song too well)
You lost me at hello.
McCartney's wealth was estimated at $1.5 billion by the Sunday Times in their annual list of Britain's richest people. The couple are believed not to have a prenuptial agreement.
Warren Beatty: actor, director, writer, producer.
***** celeb
I'm right here Paul....come and get me!
I heard this morning that they have a press conference set up today.
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Chun nyun hack (Beyond the Years) (2007)
58% of users liked it
(213 ratings)
A drama centered on brother-and-sister musicians trained to perform the epic Korean poems known as pansori.
- Directed By
- Kwon-taek Im
- Written By
- Kwon-taek Im
- Genres
- Art House & International, Drama
- In Theaters
- Apr 12, 2007 Wide
Critic Reviews
Andrea Gronvall, Chicago Reader
This is a pallid retread.
Jeremy Heilman, MovieMartyr.com
Beyond the Years suggests, rather simplemindedly, that purity of heart and endless practice are the keys to a great performance.
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In the mid- to late-1980s, Kevin Kelly was editor of Whole Earth Review, which was my favorite magazine (it's no longer around, but it's still my favorite). It's where I learned about zines, Factsheet Five, fractals, desktop publishing, the Well, artificial life, lucid dreaming, memetics, virtual reality, smart drugs, the Church of the SubGenius, creative computing, and many other things that intrigued me and pointed to a different way of living and thinking.
The Whole Earth Review inspired my wife Carla and I to start our own zine, bOING bOING. I sent a copy of our first issue to Kevin and he suggested we trade subscriptions. What a thrill! I was living in Boulder, Colorado at the time, working as an engineer, and longed to move back to California to be at the center of the personal computer/Silicon Valley/Mondo 2000/cyberpunk/Whole Earth nexus.
In 1992 Kevin called to tell me about a magazine he was co-founding called Wired. It sounded similar to an 1987 issue of Whole Earth Review he'd edited called Signal, which blew my mind when I read it (I re-read Kevin's introduction to the Signal issue and was surprised to see how much of it remains relevant 26 years later). On the call, Kevin asked me to write a piece for the first issue of Wired. I did, and by the time the third issue came out, I was working there as associate editor. Some of my best memories of those years were talking with Kevin about stories and projects and having conversations with him about everything from beekeeping to Survival Research Labs.
I left Wired in 1998 (I think Kevin left around the same time), and we remained friends, seeing each other when we had the chance. I've always wanted to work with Kevin again, and as a fan of a tool review site Kevin started 10 years ago called Cool Tools, I saw an opportunity to do that. We talked and agreed it would be great fun to collaborate. So we formed a partnership, called Cool Tools Lab. I'm editor-in-chief.
We've already come up with a lot of ideas for Cool Tools projects, and some are very ambitious. As Kevin said, "Let's turn Cool Tools into a butterfly, not just a better caterpillar." That's a terrific goal to have, and it's one that can be achieved while staying true to Cool Tools' original statement of purpose:
Cool tools really work. A cool tool can be any book, gadget, software, video, map, hardware, material, or website that is tried and true. All reviews
on this site are written by readers who have actually used the tool and others like it. Items can be either old or new as long as they are wonderful.
We only post things we like and ignore the rest.
I love learning about what people make and do, and the tools they use. Do you have a tool you love? Tell us about it at Cool Tools.
Read Kevin's announcement on Cool Tools. Follow Cool Tools on Twitter.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.
More at Boing Boing
Will the real cool tools please stand? There's http://www.cooltools.us/ and there's the link kk.org/cooltools in the story. Which is the real cool tools?
http://www.patobrienphoto.com/ Pat O'Brien
Also cool-tools.org
http://www.flickr.com/photos/stefan_e_jones/ Stefan Jones
Coinkydinky . . .
I'm arranging and purging after a move. I just re-shelved the book version of SIGNAL. An utterly mind-blowing book when it came out . . . and a stunningly dated thing now. I'm keeping it out of historical interest. Really, the web has changed everything.
And I'm trying to find a home for my collection of the first five years of WIRED. (I have three or four extra copies of Issue #1, which I'm keeping.) (Seriously, if you live in the Portland area and want a collection of WIRED, get in touch. They occupy a long, heavy copy paper box.)
And I'm trying to find a place to put my 1971 The Last Whole Earth Catalog. It is an awkwardly huge thing.
I've been using this thing called eBay for a couple of months. It's a company on the Internet (though I'm not sure what the Internet is…) – eBay is a company that allows people to sell things. I think they allow people to sell magazines, but you might want to check first. I assume eBay will work in Portland, but again you should check first
http://www.flickr.com/photos/stefan_e_jones/ Stefan Jones
Hey, congratulations! Give yourself a pedantic twit point!
I don't want to sell the magazines. I'm just looking for a good home, and not have to go through the hassle of an auction or of shipping them.
The one person who was interested in them via the local Freecycle list never showed up to pick them up.
There might not be much demand for old WIRED magazines – it's that way with magazines like MAD and PLAYBOY – there were so many printed at the time, that the "rarity WOW factor" doesn't really ever kick in. Unless you have signed issues or mis-prints or editions that were yanked off the market for some reason. One of the main problems with the desirability of old tech magazines is that the tech is out of date, articles that may have been cutting edge in 1997 might only have fleeting historical interest – I've learned that sometimes things just have to go into the recycling bin. Even libraries won't takes things today that they used to take
http://www.flickr.com/photos/stefan_e_jones/ Stefan Jones
Sadly true. I am not beyond tossing those WIRED in the bin, but I don't mind keeping them around for the week or two it takes to check Freecycle or mention them here.
WIRED Issue #1 is actually worth something, and I'm keeping a few issues of that. And a couple of them are signed by the publisher, and maybe Bruce Sterling (whose mug is on the cover).
http://www.xradiograph.com/ OtherMichael
>And I'm trying to find a place to put my 1971 The Last Whole Earth Catalog. It is an awkwardly huge thing.
I have mine next to the Designer's Republic issue of Emigre, and the new collected editions of Popeye.
Oversized wonders, each and every wone.
Hooray, excellent news. I think some day The Whole Earth Catalog will be seen as the first web and the social group that produced it as the spiritual core of the internet ethos. I am very happy to learn that my current favorite catalog of great stuff, boingboing, has its roots in that earlier example and look forward to the developments to come at Cool Tools, a site that has been in my bookmarks for a long time.
http://orbitnet.com JIMWICh
Congrats, Mark! I love Cool Tools and everything Kevin has a hand in!
Thanks, Jim!
This has been a paid promotional by Cool Tools™, Inc.
It's Cool Tools Lab, LLC, not Cool Tools, Inc.
Interesting what happened to kevin kelly in israel


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Retro Coffee Mugs: An intriguing range of stylish, retro coffee mugs are available in the online store. Stocks are limited, so don't delay, check them out now!
Welcome to our online ecommerce demo shop. This design would be suitable for a local, independent coffee shop. One serving the function of community building, focusing not only on the product, but on the place itself. It's not just about coffee, it's about the people.
As Motley says "wake up and smell the coffee!"
Coffee Shop Ecommerce Arabica Beans coffee Mugs Coffee Cups Community Local Shopping


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Perfect picks for your preschooler
Dora's Big Birthday AdventureHelp Dora and Boots get back to the Rain Forest for Dora's birthday party! |
Swiper's Big AdventureHelp Swiper use his swiping skills to do a good deed! |
Dora's Lost and FoundDora and her friends need your help to find the items Swiper took! |
Dora Saves the Crystal KingdomHelp Dora on her quest to find the magic crystals and save the Crystal Kingdom! |


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How it's all changing
The rules of marketing have changed forever.
A rapidly increasing number of channels, combined with dramatic changes in the way people interact with them, has revolutionised the way brands engage with their customers.
This has created a wealth of new opportunities that allow brands to interact with audiences in powerful new ways. And while brands must look forward to these new opportunities to remain relevant, it is equally important not to forsake the traditional, proven principles of marketing – both online and offline.
Brand Advocate was founded to help brands leverage these opportunities and to find the balance between old and new and art and science.
Our Offering
We produce insight-led, creatively driven work that builds customer value and helps move our clients' business forward.
Planning model
The simple truth is that marketing and advertising exist to drive business success. To create effective marketing communications, we need to understand what this success really means for our clients. This forms the basis of our insight-lead, results-based approach.
Creative philosophy
Creative makes the world go round.
That's why we have a burning passion for producing outstanding creative work.
To keep the fire alight, we live by a few rules:
An integrated team
Above all, we consider integration as an approach, not a deliverable.
We believe that integration is as much about the channels you decide not to use, as the ones you do. For Brand Advocate, integration means:


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London, August 18 (ANI): A new research by scientists has claimed that dark energy – the mysterious substance thought to make up three-quarters of the universe – may not actually exist.
The concept of dark energy was created by cosmologists to fit Albert Einstein's General Theory of Relativity into reality after modern space telescopes discovered that the Universe was not behaving as it should.
According to Einstein's work, the speed at which the Universe is expanding following the Big Bang should be slower than it actually is and this unexplained anomaly threatened to turn the whole theory upside down.
In order to reconcile this problem, the concept of dark energy was invented.
But now, according to a report in the Telegraph, Blake Temple and Joel Smoller, mathematicians at the University of California and the University of Michigan, believe they have come up with a whole new set of calculations that allow for all the sums to add up without the need for this controversial substance.
The research could change the way astronomers view the composition of our Universe, as it may prove that dark energy doesn't exist at all.
The Standard Model of Cosmology, which describes the evolution of the Universe, begins with the Big Bang.
Astronomers have recently observed that the galaxies are accelerating as they move away from each other, and cosmologists have sought to explain this unexpected acceleration by introducing the concept of dark energy, which permeates space, propels matter, and accounts for nearly 75 percent of the mass-energy in our Universe.
The new research is likely to be equally controversial as the work it purports to challenge especially as it relies on our galaxy being at the centre of the Universe – a concept that has been generally disregarded in modern science.
According to Dr Malcom Fairbairn, particle cosmologist at King's College London, "Ever since the concept of dark energy was first mentioned, people have been trying to explain it or explain it away. It is a mystery and an inconvenience."
"This is one attempt at it. Whether it is right only time will tell," he said. (ANI)


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Tech Startups
Original post by Gary-Adam Shannon via Search Engine Watch
Monitoring your brand online is getting simpler and simpler by the day. It's becoming clear that hiring a reputation management firm not only is a wasted expense but something your in-house marketing team can do itself if trained in the right tools and methodologies.
After all, why spend money on defending a brand when you can spend money promoting a brand? Unfortunately for the unsuspecting client, there are some reputation management companies that are nothing more than snake oil salesmen who over promise and under deliver and in return drain your business of critical capital.
Let me introduce you to some of my favorite new online reputation management killer apps that are of an immeasurable value.
The first tool that is a pretty new application or startup is ifttt – if this then that. Simply, ifttt is a robust and powerful social media scripting suite.
When a user joins the site they can select from pre-made recipes or create their own tasks to monitor their brand online.
If you're just starting to monitor your brand online, the following simple tasks will help you monitor your name and also allow you to broadcast updates to multiple social media platforms, keeping everything up to date and in sync.
London Silicon Roundabout Weekly Roundup 08-July
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Today in Tech: Startup perks!
Original post by JP Mangalindan via CNN Money
* During Facebook's big product launch event yesterday at its Palo Alto headquarters, Mark Zuckerberg announced some interesting new stats: users are sharing twice as much content now as they did the same time last year, with its 750 million users — yes, 750 million — sharing 4 billion items a day. Zuck and crew also unveiled three products: group messaging, a new full-sized buddy list design and Skype-powered video chat. While all are welcome additions, it was the last feature which made the biggest splash. So far, it's almost everything it ought to be: easy-to-download and easy-to-use, with some pretty stellar video quality. No group video chat a la Google + "Hangout," though. (Fortune)
* It's just over a week old, but according to Search Engine Land, Google + appears to be off to a good start, at least if anecdotal evidence is anything to go by. The Web site already has 1,000 followers. (In comparison, it took the site 17 months to achieve that via Google Buzz.) Meanwhile, tech blog Mashable has 9,000 followers to its name. (Search Engine Land)
* According to The Wall Street Journal, Apple ordered components for a new iPhone it's planning to launch by the end of September. If sources are to be believed, the newest model will closely resemble the iPhone 4, but offer a thinner and lighter design along with an 8-megapixel camera. (Wall Street Journal)
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LSR member SocialGo to be introduced by the Duke & Duchess of Cambridge at the VC & New Media Summit in San Francisco
Showcase panel to feature Founder-President Dominic Wheatley, of "Tech City," London-based company SocialGO, the first "Social Website" maker.
LOS ANGELES, July 7, 2011 /PRNewswire/ – Variety's Venture Capital & New Media Summit, taking place at the Beverly Hills Hilton on Friday, July 8th, will explore how UK innovation is now on course to rival that of Silicon Valley and how the British investment community is driving technology innovation – so critical for the growth of the evolving technology and entertainment industries in the UK.
The summit will showcase London's "Tech City" initiative, which was launched by the U.K. government to build on the existing cluster of technology companies in Shoreditch, East London. Dominic Wheatley, Founder and President of SocialGO, which creates next generation "socially-enabled" websites, has been invited to participate in a panel discussion beginning at 4:00pm. Along with Variety, the media summit is being presented in conjunction with the UK Trade & Investment Group, who are pulling out all the stops for this panel in particular; it will feature HRH Prince William and his wife Catherine, the Duke and Duchess ofCambridge, in the very first appearance of their California visit.
SocialGO, a leader in private, or "niche" social networks, is launching the first website creation platform made for the social web. The company is one of many based in "Tech City", an area that is home to one of the largest concentrations of small, fast-growing digital technology companies in Europe and intends to give California's Silicon Valley a run for its money as a global hub of technology. Variety's Venture Capital and New Media Summit will showcase some of its emerging technology stars, including SocialGO.
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7 Winning Examples of Game Mechanics in Action
Original post by Gabe Zichermann via Mashable
Gabe Zichermann is the author of Gamification by Designand chair of the upcoming Gamification Summit NYC, where top leaders in the field – such as those profiled here – get together to share insight, key metrics and best practices. Mashable readers are invited to register with special savings at GSummit.com using code MASH10.
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. In other words, it means taking the best lessons from games like FarmVille, World of Warcraft and Angry Birds, and using them in business. Whether targeted at customers or employees, across industries as diverse as technology, health care, education, consumer products, entertainment and travel, gamification's impact can already be felt.
While some have criticized the concept of gamification as shallow or demeaning, the initial findings from gamification specialists are nothing short of astonishing. Regardless of your business model, the following seven gamified innovations should inspire you to strategize via game analysis.
1. Make a Market: Foursquare
The first incarnation of the location-based networking field was littered with carnage, leading many to write off the entire concept. But Foursquare's founders, veterans of the now defunct Dodgeball, succeeded with an ace in the hole: game mechanics. Exposed to the concept while working at Area/Code (Zynga's recently acquired New York City-based game design shop), Dennis and Naveen concluded that mobile social networking would work if you were to change the dynamic from multiplayer to single player.
Instead of depending on the action of the crowd to provide intrinsic reinforcement (e.g. "Hey, you're around the corner. Let's grab a beer!"), Foursquare overcame the empty bar problem by becoming a single-player game. The user competes for badges and mayorships whether or not anyone is there to meet him. In the process, Foursquare proved that location-based networking wasn't doomed to fail, that simple game mechanics can affect behavior, and that you can engage 10 million customers — all while raising $50 million.
2. Get Fit: NextJump
When you listen to NextJump CEO Charlie Kim describe his zeal for physical fitness, you immediately understand the energy that has propelled this interactive marketing platform into one of the nation's fastest growing businesses. But keeping fit isn't just Kim's personal goal — he told me it's also a practice he believes his employees should value as a tool for improving their lives, reducing company insurance costs and preventing employee absenteeism. To achieve those goals, NextJump installed gyms in its offices, and built a custom application that enabled employees to check in to each workout. Ultimately, they rewarded the top performers with a cash prize. After implementation, around 12% of the company's staff began a regular workout regimen.
But Kim wasn't satisfied. By leveraging the power of gamification, he retooled the fitness "game" to become a team sport. Now NextJump employees could form regionally based teams, check in to workouts and see their team performance on a leaderboard. Leveraging the game themes of tribalism and competition had an astonishing effect on behavior. Today, 70% of NextJump employees exercise regularly — enough to save the company millions in work attendance and insurance costs over the medium term — all the while making the workplace healthier and happier.
3. Slow Down and Smell the Money: Kevin Richardson
In many countries, speed cameras snare thousands of drivers each year — a quick shutter flash earns a miserable ticket in the mailbox. In some countries, particularly in Scandinavia, ticket amounts correspond with the driver's salary, rather than his speed. But Kevin Richardson, game designer at MTV's San Francisco office, re-imagined the experience using game thinking.
His innovative Speed Camera Lottery idea rewards those drivers who obey the posted limit by entering them into a lottery. The compliant drivers then split the proceeds generated from speeders. Richardson used gamification concepts to turn an negative reinforcement system into a positive, incremental experience.
When tested at a checkpoint in Stockholm, average driver speed was reduced by 20%. If the plan were scaled across the U.S., the results could mean thousands fewer injuries, millions of dollars worth of reduced costs and substantial environmental benefits.
4. Generate Ad Revenues: Psych & NBC/Universal.
Psych is a popular program on the USA Network, but these days, creating value for TV advertisers means connecting to the web and social media in creative ways. Enter Club Psych, the online brand platform for the show, and among the first major media platforms to get gamified.
The brainchild of NBC/Universal executive Jesse Redniss, Club Psych implemented gamified incentives to raise page views by over 130% and return visits by 40%. The resulting rise in engagement has generated substantial revenue for the company, bringing registered user counts from 400,000 to nearly 3 million since the launch of the gamified version. The media conglomerate has since embraced the strategy across properties, bringing gamification to ratings leaders like Top Chef and the The Real Housewives.
Other content publishers, like Playboy, have seen similar results. Their Miss Social Facebook app has achieved an 85% re-engagement rate and 60% monthly revenue growth with gamification.
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How Cisco plans to spend $500m in East London
Original post by Pete Swabey via Information Age
The network equipment vendor hopes to fund entrepreneurs whose ideas can make the captial smarter and more connected. But on what condition?
In January 2011, networking equipment maker Cisco announced a goal to invest a staggering $500 million in East London's technology sector over the next five years.
The investment project, dubbed the British Innovation Gateway (BIG), was welcomed by prime minister David Cameron. Cisco's investment will "help create many new jobs and opportunities, and support our drive to diversify our economy and generate sustainable economic growth", he said at the time.
So what is Cisco going to spend the money on?
Broadly speaking, its intention is to invest in and support London-based start-ups, especially those that are focused on "smart and connected communities", Cisco's jargon for technologies that integrate business, government and civil networks.
For Cisco, the "enlightened self-interest" comes from the fact that if successful, these technologies will drive demand for network equipment and services.
The BIG programme is designed to do this in a number of ways. The most conspicuous components of the programme will be two 'innovation centres' – one located in Shoreditch, the other somewhere in the vicinity of the Olympic park.
What exactly is an innovation centre? "That's a very good question, actually," says Russell Craig, public sector manager for Cisco's Internet business solutions group. "It's a very broad concept, and we've deliberately refrained from being too precise about what it is."
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Simon Bennett is a Social Entrepreneur based in London, England. Over the past 10 years, he has started and grown three businesses within the youth, education and multimedia spaces. His current focus is on roll7, a Serious Games Developer and Digital Agency based in London and Coventry.
This September, roll7 (in partnership with Neurocog) will launch 'Focus Pocus' a groundbreaking serious game for children with ADHD – the world's first research based application using Neurosky, a consumer BCI device developed in the US. The game uses gamification in ways never seen before in mental health applications.
Simon is passionate about games and their ability to engage young people, roll7 are currently working on a number of exciting digital projects from an HQ in New Cross, as well as a forthcoming R&D centre in Singapore in partnership with the SGI (Serious Games Institute).
Simon will be presenting roll7 and their innovative application at the London Silicon Roundabout July Meetup (Gaming to Gamification) on Thursday, July 7 at the Innovation Warehouse.
Focus Pocus Screenshots
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Ed Vaizey (Intellect Conference, London) – July 5, 2011
Thank you to Intellect for inviting me back to speak.
I came to this conference last year, as a fresh faced Minister with an ambition for digital radio. That ambition remains, but today I want to share with you the Government's ambition across the wider digital space as well.
The UK has one of the most dynamic and successful media and communications sectors in the world. According to a report from the Boston Consulting Group, the UK is now the world leader in e-commerce, with an internet economy worth £100 billion a year. The availability of enhanced 3G for mobile data transfer is at almost 90 per cent of the total population. Our content sectors continue to thrive with international sales of TV content exports growing to over £1.3billion in 2009. Indeed the broadcast content sector invested around £250m on UK commissions in 2009.
We have built on this success with initiatives such as East London Tech City that is helping to support the creation of a world leading technology centre in East London. Hailed as the "Digital Capital of Europe" Tech City has become a tremendous attraction to ambitious young technology entrepreneurs making it increasingly the place to be for the world's next generation of digital entrepreneurs. The success here has attracted other like-minded high-tech entrepreneurs and the area is booming.
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Calling all tech start-ups!
PepsiCo is calling for digital entrepreneurs across Europe to apply to take part in 'PepsiCo10′, a new programme that will discover and support new and exciting technology innovations.
Launched successfully in the United States last June, PepsiCo has expanded PepsiCo10 to Europe. The goal of the PepsiCo10 Europe programme is to identify up to 10 of the most promising companies and give them the opportunity to work with PepsiCo in the U.K. to deliver pilots of their technologies, whilst receiving the support and guidance from industry-leading mentors. Prospective applicants can find out more about the programme and apply online until July 15, 2011 at www.pepsico10.com.
PepsiCo is partnering on the program with global venture capital firm Highland Capital Partners and leading industry magazines Mashable and Wired. Highland Capital Partners, OMD and Weber Shandwick will continue to serve as advisors to PepsiCo throughout the programme.
To enter, emerging technology companies must have a 'ready-to-go' product that fits in one of the following five categories: social media; mobile marketing; place based technology; digital video; and gaming or learning platforms. Proposals will be evaluated on their ability to impact PepsiCo's brands and/or further PepsiCo's corporate Performance with Purpose priorities: health and wellness, environmental sustainability and talent development.
Near completion, PepsiCo10′s pilot programmes in the United States have resulted in the execution of successful digital marketing activations across U.S. brands. These winning technologies include: Tongal, a video sharing platform that is currently sourcing animation video for the Brisk Tea brand; BreakOut Band, a collaboration music platform that worked with Pepsi MAX to execute at the 2011 South by Southwest Interactive and Music conference; and Evil Genius Designs, a mobile gaming platform with which PepsiCo has worked to develop a virtual reality video game featuring products across the PepsiCo portfolio.
For more details visit http://www.pepsico10.com or contact Shawn at Techmeetups.com
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Mind Games: The Psychology of Gamification
Original post by Joey Strawn via Business 2 Community
I'm a satisfied customer of Netflix. I've been a Netflix customer for about four and a half years and because of that, they have gotten quite good at suggesting movies my wife and I might like. Yet, the last two movies that came in the mail for us sat on our DVD player unwatched for almost a month each. We chose the movies that are in our queue. We sat down and purposefully and willingly added movies we wanted to watch to that Internet list, but when Netflix mailed us the movies we requested, we didn't want to watch them. Why is that?
Basically what is happening to me (and many others) is that psychologically there is a gap between what I believe I want to do in the future and what I want to do right now. I build an aspirational list of movies that I truly believe I want to watch in the future, yet when those films arrive, I end up putting them on the shelf and watching more episodes of Phineas & Ferb or Nick Swardson's Pretend Time. We want to be kind of people that watch serious movies and chomp at the bit to dive into The Kids Are Alright, but normally, Jackass 3 ends up on the television.
Our minds are tricky things and can really play a lot of dirty tricks on us if we aren't careful, so how can gamification help us understand how our minds process information and how can it be used correctly to branch out from being "just another Internet fad"?
First Things First…
I'm a big proponent for the increased use of gamification. You may have noticed that I talk about it quite a bit around here and even use it to some degree on this blog (click on the red Rewards ribbon in the top corner if you don't believe me). Let's get one thing straight though right off, right now gamification is a fad. Sadly, it is overhyped and even more sadly it is misunderstood. Too often, gamification is equated as simple points and badges.
"You got to the morning status call on time. 10 Points. Work = gamified."
Not quite.
To break out of the funk of Internet overhypation (that's my word, but feel free to use it), gamification and game mechanics must be informed and studied aspects of a campaign or strategy, not just an 8-bit veneer. From here on out, when I talk about gamification, I'm talking about what should be one aspect of your plan, not a saving grace for your crappy service or product.
The Feedback Loop
This month's issue of Wired magazine had an amazing article on the functions and applications of The Feedback Loop to the human psyche. I'm going to touch on some of the things they talked about, but I highly suggest you pick it up and read it for yourself.
For those of you unfamiliar with The Feedback Loop, it works under the premise that by providing people with information about their actions in real time and giving them an opportunity and motivation to change those actions, you can often lead people to better behaviors. Feedback Loops have been used for years, even back to the 18th century, when regulators and governors were used on steam engines and then furthered for human psychological study in the 1940s within the field of cybernetics. The Feedback Loop is also a guiding principle in gamification, so it's not as much of a "fad" as people like to make it out to be. It's simply becoming easier to measure and use in everyday life.
A Feedback Loop consists of four basic stages: Evidence Stage (data), Relevance Stage (data processing), Consequence Stage (data defining), and Action Stage (data usage). It looks kind of like this:
[Image via globalwhelming.com]
Let's take a look at the four stages of the Feedback Loop and see how they can be applied to gamification.
1. Evidence
The first stage of any Feedback Loop has to do with data collection. I'll use the idea of behaviors as data for our examples of gamification Feedback Loops. So, behaviors must be measured, stored, and evaluated to hold any significant relevance to further steps. Behaviors must be quantified and then presented to the individuals taking part in the game. Information being sent back to individuals in real time is even more helpful because it gives an immediate view of how things stand for any player at any time.
One thing that's making the craze of gamification spread so rapidly is the dropping price of and advancement in sensors. We can sense and quantify everything from energy usage, car fuel, brushing your teeth, walking and anything else you can slap a sensor on. In his talk Visions of the Gamepocalypse, Jesse Schelle talks about new senors, saying "This is how games are going to get everywhere." From the Wii Fit, to the PS3 Move, to the Xbox Kinect all on video game consoles, we are collecting data and then showing it to the participating individuals in real time.
As you see your Wii Mii mimicking your every move as you run around a fake beach, that's the evidence stage of the Feedback Loop. Have you found a way to get information to your customers in real time quantifying actions you want them to improve? Mint.com has. So have Zynga, Playfish, Empire Avenue and many, many others.
2. Relevance
As I used to say to my Statistics teacher in college after she spent hours showing us how to correlate numbers in Excel, "So what?"
Data means nothing if there's no frame of reference. Let me repeat that for you:
Data means jack crap if there's no point of reference as to why it's important.
A speedometer showing your speed as you drive by has no meaning to you unless you know the actual speed limit for that area. Someone sensing and showing you your BMI means nothing if you don't know what a healthy BMI level is (or even what BMI stands for). A credit score of 750 isn't good if you believe it's out of 45,000 instead of 800. You get the idea.
Your job, as users of gamification, isn't to figure out a way to measure things you want your customers to do, your task is to figure out a way to relay that information back to them in a context that makes it emotionally resonant.
3. Consequence
Most of the time, consequence is a negative term. It means reaping the negative outcomes from something you've done. This isn't the case here. I'm using consequence in it's trust definition of simply the effect or result of a previous action.
So, you've gathered your data and shown it to your players, it's been formatted in a way that gives them some reference for action, now you have to make sure your Feedback Loop actually shows them the actions they can take. Even relevant data is useless unless it connects with people and ties into a larger purpose or goal. Feedback Loops aren't meant to control the people you're communicating with, but rather give them back control by illuminating the paths made available with the new information. To quote the Wired article, "The ideal Feedback Loop gives us an emotional connection to a rational goal."
In most games, the consequences are obvious. If you don't jump at this point, your character dies; if you don't help your friend water their crops, you lose your right to reciprocity; if you don't kill Mugsy Two-Toes, Big Boss Green won't share his drug money with you; and so on. In your gamification, understand your strategy enough to be able to direct players to a desired end using the data they are willingly giving you.
4. Action
If no action is ever taken, your Feedback Loop has failed and your data becomes simply data. We all want to get at the ROI of social media and action makes up the "R". Without action, all you have is information and in games, information is never enough.
Your players must decide to engage with all the above information, thus giving you more behaviors to sense and relay and starting the Feedback Loop all over again. Are you including calls to action after your customers engage and learn from you? Do they have the ability to act immediately or do you draw out the process through many steps?
Every action taken begins a new loop that inches us closer to our strategic goals if you've built your Feedback Loop correctly.
Spin Me Right Round
Every company's Feedback Loop will be difference in practice, but the elements will always be the same. You must measure behaviors and relay data in relevant context to your customers so they can understand the consequences of their moves and engage in a desired action to lend more behaviors to be measured. It sounds confusing, but lets take one example and walk through it from beginning to end.
In some new Hybrid cars there is a display on the dash that shows a plant. The car's computer takes the emission and gas data from the driver's actions (Evidence) and converts that data into the image of the plant (Relevance). If you drive more economically, the plant flourishes, but if you drive wastefully or reckless, the plant withers (Consequence). At this point the driver can either continue driving the way they had and watch the plant flourish or wither or change their driving to affect the image of the plant (Action).
This post may be long, but your Feedback Loop doesn't have to, it just has to hit on all the necessary elements.
Our minds play lots of dirty tricks, but if you're applying data back to your customers' minds in the right way you can help everyone understand paths of action and create an emotional and psychological connection between your brand/game/company/etc and your customers that can loop back around on itself to create lifelong fans that are being just as fullfilled by the relationship as you are. And isn't that what you really want?
If you enjoyed this post and your friends won't hate you for sharing a long-winded post about psychology, please feel free to use the share buttons located all over this page. Also, if you feel so inclined, please leave a comment and let me know what you think of the psychology implications to gamification and how they might affect how businesses use it in the coming years. You can also subscribe to my blog if you want, the posts are all this long, I promise. : )
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Tag Archives: Now Israel may say
Sunday 18th September 2011
The 14th after Pentecost & Battle of Britain Sunday Please stand (if you are able) as the bible is brought into the Church DRAFT ORDER FOR WORSHIP CALL TO WORSHIP HYMN 84 Now Israel may say, and that truly Prayer … Continue reading
Posted in Order of Service
Tagged 14th After Pentecost, 2011, Anthem, Battle of Britain Sunday, be bold be strong, Dambusters March, For me to live is Christ, From Heaven you came, gather us in, heart of worship, john goss, My voice shalt thou hear in the morning o lord, Now Israel may say, redman, Sunday 18th September
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CLT #21: Ay! You!
Posted by : azmanam | On : 31-01-2012 | Comments (0)
Welcome back to CLT!
I found this cartoon doodled on the back of a quiz I gave last week in my organic chemistry class. The artist gave me permission to scan his contribution and post it here on the blog for everyone to enjoy. Made me chuckle.
Click the image for larger.
See other CLT humor
via one of my students!


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void *kmalloc(size_t size, unsigned int __nocast flags);
For normal compilation, this attribute expands to an empty string; it has no effect. When the sparse tool is being used, however, the __nocast attribute disables many of the implicit type conversions performed by the compiler. In the kmalloc() case, sparse will complain whenever a signed integer value is passed as the flags argument. Since the GFP flags passed to kmalloc() are explicitly defined as unsigned values, they will not cause a warning to be issued. Any normal integer variable or constant, however, will be flagged. Similarly, the use of an integer value where an enumerated type is expected will be caught. Thus, this little tweak should help with the automated detection of another class of errors that the compiler will not find.
The __nocast attribute
Posted Mar 31, 2005 4:44 UTC (Thu) by iabervon (subscriber, #722) [Link]
Posted Mar 31, 2005 16:27 UTC (Thu) by joern (subscriber, #22392) [Link]
Posted Mar 31, 2005 17:38 UTC (Thu) by iabervon (subscriber, #722) [Link]
Fixing a problem that shouldn't be
Posted Apr 8, 2005 4:35 UTC (Fri) by etrusco (guest, #4227) [Link]
(*) I agree I'm lacking a proper metaphor ;) But as you may have noticed English isn't my native language...
Posted Apr 9, 2005 11:15 UTC (Sat) by fergal (subscriber, #602) [Link]
Copyright © 2005, Eklektix, Inc. Comments and public postings are copyrighted by their creators. Linux is a registered trademark of Linus Torvalds


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When faced with the realities of today's economy, it helps to know that you have options to support paying for care. Silverado is here to help guide you to a financial solution. Some options you may consider are:
Long-Term Care Insurance
Many residents with Long-Term Care insurance are able to utilize their existing policy to cover a portion of, or the full extent, of their stay. Because of the varying terms of these individual policies, coverage may differ. But, our Directors of Resident and Family Services along with the Director of Health Services can help identify what is required for coverage under your existing plan. They can also help fill out any necessary forms and work directly with your insurance provider, if authorized by the resident or responsible party.
United States veterans and their surviving spouses may be eligible for a monthly federal benefit payment of up to $1731 per month to help pay for care, including assisted living and at-home care. Your Silverado Family Ambassador or Home Care Consultant can help you with the application process.
A secured line of credit is similar to a bank account; but instead of depositing money into the account, you borrow money against the account. A line of credit can be secured by CD's, equities (stocks), properties and cash that you may have. You can borrow from it over and over again without having to renegotiate terms. If you can't qualify for a secured line of credit, consider a reverse mortgage.
A reverse mortgage is a loan available to seniors age 62 and above. It's used to release the home equity in the property as one lump sum or in multiple payments. The homeowner's obligation to repay the loan is deferred until the owner passes away, the home is sold or the owner moves out. In the case of couples, as long as one person is still living in the home, the funds remain available.
Did you know you can liquidate a life insurance policy to create a bridge to fund the costs of assisted living and other services while you wait to sell your home in a difficult market or for your stock portfolio to regain its strength? There are many excellent resources for this kind of financing solution.
Family members can help with the costs of a loved one's memory-care by taking advantage of the IRS gift tax exemption. Individuals can provide gifts of up to $14,000 per person, per year without paying gift tax.
Before making any kind of financial decision, we advise that you contact your personal financial advisor or tax professional. Please contact a representative at the Silverado location nearest you for additional information and a list of local financial resources available.


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Events, features and things to do for families in New Hampshire
August 1, 2011 at 9:30am to August 5, 2011 at 12pm – Dance Expressions Unlimited The Creative Arts Program summer 2011 themes are: Space is the Place - July 11-15 (9:30am-noon) Zany Zoo - August 1-5 (9:30am-noon) Tuition is $175/session or save $50 when registering for both sessi… Organized by Audrey Dascomb | Type: summer, kids, program
August 3, 2011 to August 6, 2011 – Gunstock Mountain Resort Soulfest exists to celebrate and advance the love of God and love for neighbor through an annual festival of Music, Love and Action. It is our hope that all who attend are moved to answer God's call… Organized by Soulfest | Type: music, family, fun, soul
August 4, 2011 to August 7, 2011 – Branch Brook Campground Is there anything better than camping in the White Mountains or hiking in the White Mountains? Well, Pemi Valley Bluegrass Festival allows you to do those activities and you also get a chance to list… Organized by Pemi Valley | Type: music, family, fun, bluegrass
August 4, 2011 at 9am to August 7, 2011 at 6pm – Settlers' Green Outlet Village 4 days of tent hopping, back to school, summer clearance, fall fashions and bargains galore. Save even more at over 60 first-quality name brand outlets including Coach, J. Crew, Banana Republic, Unde… Organized by Megan Ramsay | Type: outlet, sale, tent
August 4, 2011 from 2pm to 3pm – UNH Manchester Totally Red! is a retelling of the popular fairytale Little Red Riding Hood. However, during the play the story is retold many times using different theatrical conventions from various theatre genres… Organized by | Type: free, performance, kids
August 4, 2011 from 2pm to 3pm – Smith Recital Hall at Plymouth State University Join us for a performance of Beauty and the Beast, the familiar fairytale which tells the story of Belle and the Beast. A merchant's daughter, Belle, is taken into the forest by a Beast to be a priso… Organized by Plymouth State University | Type: children's, theatre
August 4, 2011 from 2pm to 4pm – UNH Manchester Totally Red! is a retelling of the popular fairytale Little Red Riding Hood. However, during the play the story is retold many times using different theatrical conventions from various theatre genres… Organized by UNH Manchester | Type: children's, theatre
August 4, 2011 from 6:30pm to 8:30pm – ChildLight Yoga Are you expecting or have a young infant at home? Would you like to take a CPR or First Aid class, but aren't comfortable finding or leaving your infant with a sitter? CPR for New & Expecting… Organized by Gail Klanchesser | Type: cpr, class
© 2013 Created by Parenting NH Administrator.


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The Rt. Rev'd John Lipscomb, retired bishop of the Episcopal Diocese of the Southwest Florida, and his wife Marcie will be received into the Catholic Church some time before Christmas. This means that December will mark the reception of both Jeffrey Steenson (former Episcopal bishop of the Rio Grande) and now Lipscomb.
Bishop Lipscomb retired as bishop on September 15. He has publicly stated that he will not avail himself of the Pastoral Provision whereby married former Episcopal priests can receives Holy Orders in the Roman Rite.
Hat tip to Mark Adams.


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2. | Veazie | ||
Tiny ass town in maine.. Dont blink when your driving you'll miss veazie.
1. | Veazie | ||
Small town in maine where all the rich snobby kids or major dope smokers come from, yet it has no high school. All the girls are sluts, there for its known as "veazie sleazy where the girls come easy" "dud that girl is such a slut"
"yeah i know shes form Veazie" |


text: Reid Supply Company offers more than 30 different types of threaded spacers. These are used to create a gap between two objects that are not meant to touch each other. One end of a threaded spacer is 'male' which means that it screws into something else, and the other end is 'female' meaning that another piece will screw in to it.


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Newswire Stock Indexes Exrate Equities Analysis About AK&M Services Site Map Support
BaselCement approached Gazprom for the acquisition of a gas pipeline connecting the main gas system to the company's plant in Pikalevo. This deal would reduce BaselCement-Pikalevo's loss and add stability to the whole Pikalevo-based complex, BaselCement informed. From the Pikalevo gas distribution station, gas reaches the plant via a gas pipeline less than 1 km long owned by Lenoblgaz. Facing payments of almost RUB 200 million for the gas transmission services this year, BaselCement-Pikalevo is ready to buy out this gas pipeline from Lenoblgaz at a depreciated value ('book value') or to build a new line. This decision will help restore financial and economic stability of BaselCement-Pikalevo currently operating below the break-even point due to the lower government subsidies and its business partners' monopolistic pressure. "We estimate investments in a greenfield gas pipeline at less than RUB 30 million, with insignificant maintenance costs," Vyacheslav Shmatov, CEO of BaselCement LLC, points out. "BaselCement-Pikalevo owns an in-house gas distribution network more than 2 km long, including a maintenance team with decades of successful operational experience. Therefore, whether the project of increasing our gas supply efficiency and improving heat supply to Pikalyovo residents will be successfully implemented solely depends on Gazprom's consent." BaselCement-Pikalevo is the largest industrial gas consumer in Leningrad region, fuel expenses accounting for more than 40% of its budget: in 2012, fuel consumption reached 640 million cubic meters of gas for a total of RUB 2.3 billion. This year, fuel expenses are projected at RUB 2.6 billion (the annual price growth being about 15%). BaselCement-Pikalevo, part of the BaselCement holding since 2008, mainly produces alumina, alumina hydrate and limestone. Also, it supplies belite/nepheline slime and carbonate solution (alumina by-products) to two neighboring enterprises, CJSC Pikalevsky Cement (EUROCEMENT Group) and CJSC Pikalevskaya Soda (PhosAgro). BaselCement LLC (tax number: 7705744234) specializes in the production of cement, rubble, lime, bentonite gel powders. Its existing capacities are about 1.8 million tonnes of cement, 540 thousand tonnes of lime, 250 thousand tonnes of alumina, 60 thousand tonnes of bentonite gel powders per annum. AK&M "M&A Market"
Free trial for a week.


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Tags: KosieT, at her desk, playing
I suppose if you hang out on the boarder 'cusp' of South Wales for too long, you ultimately get a date with a Valley Boy. Fate lending her pretty hand sometime last week, whist queuing at the Abergavenny Halifax cash-point, a conversation was struck…
Men; myself, now forty-five - I've done a few in my quest to find one I've wanted to hang about. Crass as it sounds, thirteen months of marriage sometime around the early nineteen nineties taught me a lot; certainly, it taught me 'no one man can teach you everything.' Anyway, whatever, so this quite sexy dark haired, blue eyed, fortyish 'well Welsh Lad from Tredegar' ordained I bring Fable, wear wellies, warm clothes and meet him outside the Hen & Chicks at 10.30 this morning.
So long story shortened; a misty, frosty bloody cold February day - was spent on the back of a quad crisscrossing through the quarries and hills of the Duke of Beaufort's land somewhere between Tredegar and Merthyr Tydfil. It was cold, exhilarating, we discussed drugs, alcohol, prison, coursing, lamping, dogs, bikes, horses, school and shop-lifting and all as I tucked my cold hands under his warm Welsh thighs; it was fun, he made me laugh.
Alas, it was only when we stopped in one of the quarries 'to hola loudly to the echo of our voices' that he pointed at the badge on the sleeveless puffa thing I've worn every day since November - and quoted 'Free Palestine-what's Palestine?'
I admit I looked at him twice, actually possibly three times just to quantify if he really meant what he'd just said. For me, it was a moment of unfathomable query; his was an honest question, he really had no bloody idea what Palestine is, let alone where it might be or what might be happening there? Certainly, in that moment that quarry seemed very very big.
It is as it is, he dropped me off about an hour ago; I told him, if he can answer twenty questions on Israel, Palestine and Hamas next time I see him, and take all the stuff in the garden that needs to go to the tip in the back of his truck; I might shag him.
Tags: Abergavenny, at her desk, KosieT, Wales, Free Palestine, The Arab Spring, Tradegar
While the story of my past is the one I'm going to save till last, for this first page and original post on what is this new blog, it seems only apt to set the scene that is 'at her desk' and my life right now. While I could tell you that there is something deeply effecting about living in what is the Valley of the Black Mountains... The real truth is that I'm skint and while I could probably just about afford a well-worn car, I can't afford the insurance or the promised prison sentence if I get caught driving without it for a fourth time. Thus for now - 'KosieT the country girl' is playing with the convenience of 'provincial urbanism' in the so deemed 'Gateway to Wales' that is Abergavenny. Its not like I'm a stranger to urban life, I've lived in London, Paris, New York, LA, and Madrid - yet still, Abergavenny's not quite the same...
It all began in a Sue Ryder shop, a conversation was struck with a buxom welsh lass concerning 'a suitable shade of green'. It is as it was, it was one of those kinda of fateful meetings that maybe we don't necessarily recognise at the time, but in retrospect can see how one chance encounter can change the course of personal history. Myself utterly unsettled at the time, living in a caravan while working my keep on a farm, I needed a swift change, but more than anything I needed a space I could work from. So it is, the father of that beautiful buxom lass I encountered in Abergavenny's Sue Ryder shop, owns a building in 'central Aber.'
Built on the site of a Roman Fort, sitting in the shadow of what they call the Holy Mountain, this little market town is steeped in history - as is this little studio where I now sit 'at her desk.' I may work here now, but in a building that was built sometime in the fifteen hundreds it can be presumed many have worked here before me. I adore this studio; its nothing, its just a room in some old building, in some old provincial welsh town, yet from the moment I walked into it I knew this sense of something bygone and rather Dickensian would be the perfect place to work. So, it is as it is, for the last six months for the grand sum of £110 per month, this little room has become the womb of my creativity; situated on one of the cobble streets right in the middle of town, during the day there is loads of hustle n'bustle about, especially on market day's when they come hoarding down from the valley's by their coach loads. Yet it is at night when I love this space the most, unlike any other city I've lived in, come 6.30pm the streets of Aber are completely empty, a ghost town, or 'transition town' with no one around...
Now late into the evening, the natural energies no longer dissipated by the crowd, myself probably the only person 'at her desk' for blocks around - and while I know I can only talk bricks and mortar as fact, however as a creative character, aware and acutely sensitive; I'd say there is something more in all of this, something rather magical, mystical and otherworldly that appears to only breath once the stillness dawns on this now dark quiet street.
Burn me at the stake; but as an artist, I understand that in those rare glimpses of creative genius that I've experienced, the sense has always been that in these moments the feeling is of something coming through me, not from me. It is only a sense, but then what are we if we are not our senses?
Anyway, for months I've been sitting here 'at her desk' pondering the consideration of all this essence of esoteric richness that appears to near tangibly fill this old place during the evening light... Really, it is extraordinary; hauntingly beautiful, if I allow my imagination its freedom - I can tell you, that as I sit here and write right now, I can see the veiled shadows and hear the muffled voices of some of the old character's from century's long before that once dwelled and worked - just like me, here in Nevill Street.
Thus, imagine my somewhat ironic delight when a couple of weeks ago my path crossed an errant local nobleman who informed me that Shakespeare himself spent a winter living in Nevill Street. Alas, I can't verify this, but now that more than a couple of people have said the same; I'd like to believe it. Certainly it can be said that Buckingham's son-in-law in Henry Vlll is named Lord Abergavenny? Who knows, who cares, but in my mind I can't help wondering if I'm sat here 'at her desk' in the veiled company of one of the true greats?
Whatever, even if there is no free will; and all is simply meant, as Shakespeare wrote 'Thou art all thy art...' I set myself a year, a year to tidy up, clean up, and initiate what is The Idee Fixe that sits on my desk; six months in, I fear I might need a little longer...
Tags: Wales, Abergavenny, Shakespeare, at her desk, KosieT


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Camouflage Trend: The Prada Bag Collection
I would have never imagined that one day high-end designers would be inspired to make their goods out of the globally recognizable prints of camouflage. Then it happened with the unexpected designs of the House of Vuitton with the collaboration of Takashi Murakami when they presented to the world the Monogramouflage line.
Whether you liked or hated it, it was an instant hit via the Internet and with the celebrities that proudly carried them. Now fast forward a couple of seasons and camouflage prints have not left the runway just yet. Just take a look at the Tessuto Camouflage Tote; the Italian version of an everyday bag meets military chic prints by the House of Prada.
I'm not picking favorites, but I like how the colors of this tote is supple, making it easier to mix-and-match with your everyday wardrobe. Cool studding details adds a military-chic feel to this tote, giving it a distinctive look so there's no confusion with your average camo bag. Yellow jacquard lining and the signature logo at the bottom corner reminds us that this trendy tote is in fact a Prada bag.
I can help but wonder if this version will become a big seller like Vuitton's version did. Regardless, if you missed your chance in obtaining a designer camouflage bag, don't miss out on Prada's interpretation via the shops at Saks Fifth Avenue
Shop Prada Handbag Boutique at Saks Fifth Avenue!
The Chat: camo!
This entry was posted on Saturday, July 3rd, 2010 at 4:07 pm and is filed under Bag Trend Alert, Debut New Handbags, Designer Totes, Handbags, Prada Handbags & Purses, Purse News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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BANTAM — Oakville resident William Beck, facing charges related to a string of vehicle break-ins, had his case transferred Thursday to Waterbury Superior Court.
Beck, 31, is a previously convicted felon who pleaded not guilty in Bantam Superior Court on charges of third-degree criminal mischief, fourth-degree larceny, third-degree burglary and credit card theft in one case, along with third-degree burglary, second-degree criminal mischief, fifth-degree larceny, stealing a firearm, illegal transfer of a revolver and criminal possession of a revolver in a second case. Beck is currently detained on a combined $30,000 cash bond.
Beck, along with 30-year-old Neil Lorusso, is facing allegations of breaking into two separate cars, just over a month apart. Beck was arrested by state police while breaking into a vehicle at the Woodbury Ski and Racket parking area, following a state police investigation into similar crimes in Cheshire, Litchfield, Newtown and Southbury.
Beck was previously sentenced in the Waterbury Judicial District to four years in jail beginning in 2005 on similar charges.
He will appear in Waterbury court on May 29, while Lorusso will appear in Bantam again on June 1.
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- Microsoft launches security bounty programs for Windows 8.1 and IE 11 Preview
- Apple end-to-end encryption far from bulletproof
- Java 7 Update 25 fixes 40 security issues, turns on certificate revocation checking
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a printed punctuation mark (‽), available only in some typefaces, designed to combine the question mark (?) and the exclamation point (!), indicating a mixture of query and interjection, as after a rhetorical question. |
the offspring of a zebra and a donkey. |
carry on | |
—vb (often foll by with) | |
1. | (intr) to continue or persevere: we must carry on in spite of our difficulties |
2. | (tr) to manage or conduct: to carry on a business |
3. | informal to have an affair |
4. | informal (intr) to cause a fuss or commotion |
—n | |
5. | informal chiefly (Brit) a fuss or commotion |
—adj | |
6. | (of luggage) to be taken inside an aircraft by hand personally by a passenger |
carry definition
carry on
Maintain, conduct, as in The villagers carried on a thriving trade, or They carried on a torrid love affair. [c. 1600]
Continue or progress, persevere, as in I'm sure you can carry on without me. [Mid-1600s]
Behave in an excited, improper, or silly manner, as in They laughed and sang and carried on rather noisily. [Early 1800s]
Flirt, engage in an illicit love affair, as in She accused her friend of carrying on with her husband. [Early 1900s]