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Marvel needs to cast Funke Akindele in next 'Avengers' movie- Saraki
Sqenate President Bukola Saraki has asked Marvel Studios to consider including Nigerian actress, Funke Akindele, in the upcoming series of its Avengers franchise.
Earlier, the Jenifa's Diary star's name appeared on the IMDB page of 'Avengers: Infinity War,' driving social media into a frenzy in Nigeria.
According to the cast list on IMDb, the online database of information related to entertainment productions, Akindele was to play 'Dora Milaje', a member of the Black Panther's guards.
But to the dismay of many Nigerians, less than a week later, her name was removed and replaced.
Speaking at Georgetown University in the US over the weekend, Saraki made a case for the multi-award-winning actress and producer, urging Marvel to cast her in the movie to increase its African audience.
He said, "Nollywood, which is the second largest movie industry in the world; and is another bold example of people creating a value chain as though from nothing.
"When the first video feature in what would become known as Nollywood, a film called 'Living in Bondage' was released in the mid-90s, few could have imagined the huge industry it would spawn, but here we are today.
"Nollywood stars are known the world over, and the industry employs thousands of Nigerians. So influential are these stars that, when news spread recently a major Nollywood star had been cast in a small role in a Hollywood film, Marvel's 'Avengers: Infinity War', Nigerians went wild.
"It turned out to be fake news, but maybe we are on to something. Marvel Studios, if you are listening, if you want an audience of millions in Africa for your upcoming film, then there is a casting decision you need to make."
Saraki also spoke about the Nigerian music scene and the rapid change recorded in a few decades.
"Another sector that provides value addition and comparative advantage is the Entertainment industry, which has grown tremendously over the last 20 years – especially in Nigeria, Kenya and South Africa – as our artists have risen from local champions to global recognition," he said.
"Nigerian musician Wizkid recently sold out London's prestigious Royal Albert Hall, and is much sought after for collaborations with major American Music artists. Whilst interacting with Wizkid recently, he told me he 'filled a stadium of 40,000' in Gabon a French-speaking country where they didn't understand a word of his lyrics; and he himself was astonished.
"The Shoki dance movement went from the back streets of Lagos to galactic heights in the music video of U.S. Hip-Hop artist, Missy Elliot. I remember in my younger days, if you went to a disco party in Nigeria, the deejay would play 100 percent American RnB like Shalamar, The Whispers and Earth Wind and Fire.
"Now, no such thing. Nigerian musicians like Davido and Phyno are all the rage. My own kids listen to Nigerian musicians at their parties. I would never have thought in my lifetime that I would see this happen.
"We have come full circle. Our contemporary music industry, by the sheer dint of youthful creativity and innovation, has indigenized. This is now creating new opportunities, new artists are springing up, new studios are coming onstream, records are being made, talents developed. As far as South Africa and beyond, Nigerian music is being played."
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Blog Archives
Pearls from artists* # 521
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
But on the whole, I'm taking into consideration, at the point of the cut, where the audience's eye is and what direction it's moving, and with what speed. The editor has to imagine the audience's point of attention when the film is projected, and has to be able to predict where ninety-nine percent of the audience is looking at any moment… I have to be able to say with some certainty that at such-and-such a moment ninety-nine percent of the audience will be looking at this point on the screen, and in the next second they will be looking here. That means that their eye is travelling, say, left to right, to the upper corner of the frame, at a certain speed. If I choose to cut at this point – at frame 17 – I know that at that moment their eye is right here, in the Cartesian grid of the screen.
That's a very valuable piece of information. When I select the next shot, I choose a frame that has an interesting visual at exactly that point, where the audience's eye is at the moment of the cut, to catch and redirect their attention somewhere else. Every shot has its own dynamic. One of the editor's obligations is to carry, like a sacred vessel, the focus of attention of the audience and move it in interesting ways around the surface of the screen.
This is exactly what I do as I work to compose my pastel paintings! – BR
In The Conversations: Walter Murch and the Art of Editing Film by Michael Ondaatje
Comments are welcome!
Q: Contemporary art has become very diverse and multidisciplinary in the last few decades. Do you welcome this trend? Is this trend part of your art practice? (Question from artamour)
A: By definition trends in art come and go and I don't see how any self-respecting artist can or should pay much attention to them. I continue to do my own thing, refining my soft pastel techniques, following wherever my interests, inspiration, and subject matter lead, all the while striving to become a better artist.
Comments are welcome!
Pearls from artists* # 484
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
[Walter] Murch: We hope we become better editors with experience! Yet you have to have an intuition about the craft to begin with: for me, it begins with, Where is the audience looking? What are they thinking? As much as possible, you try to be the audience. At the point of transition from one shot to another, you have to be pretty sure where the audience's eye is looking, where the focus of attention is. That will either make the cut work or not.
[Michael] Ondaatje: So before you make the cut, if you feel the audience is looking towards point X, then you cut to another angle where the focus of attention is somewhere around that point X.
The Conversation: Walter Murch and the Art of Editing Film by Michael Ondaatje
This passage in Ondaatje's book resonates because I work similarly to refine and construct each pastel painting. My goal is to move the viewer's eye around in an engaging and interesting way. This part of my process is subtle so I suspect that most of my audience neither appreciates nor even suspects that I have done it.
Comments are welcome!
Pearls from artists* # 436
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Cassirer's partial definition of art as symbolic language has dominated art studios in our [20th] century. A new history of culture anchored upon the work of art as a symbolic expression thus came into being. By these means art has been made to connect with the rest of history.
But the price has been high, for while studies of meaning received all our attention, another definition of art, as a system of formal relationships, thereby suffered neglect. This other definition matters more than meaning. In the same sense speech matters more than writing, because speech preceded writing, and because writing is but a special case of speech.
The other definition of art as form remains unfashionable, although every thinking person will accept it as a truism that no meaning can be conveyed without form. Every meaning requires a support, or a vehicle, or a holder. These are the bearers of meaning, and without them no meaning would cross from me to you, or from you to me, or indeed from any part of nature to any other part.
… The structural forms can be sensed independent of meaning. We know from linguistics in particular that the structural elements undergo more or less regular evolutions in time without relation to meaning, as when certain phonetic shifts in the history of cognate languages can be explained only by a hypothesis of regular change. Thus phoneme a occurring in an early stage of language, becomes phoneme b at a later stage, independently of meaning, and only under the rules governing the phonetic structure of the language. The regularity of these changes is such that the phonetic changes can be used to measure durations between recorded but undated examples of speech.
Similar regularities probably govern the formal infrastructure of every art. Whenever symbolic clusters appear, however, we see interferences that may disrupt the regular evolution of the formal system. An interference from visual images is present in almost all art. Even architecture, which is commonly thought to lack figural intention, is guided from one utterance to the next by the images of the admired buildings of the past, both far and near in time.
George Kubler in The Shape of Time: Remarks on the History of Things
Comments are welcome!
Pearls from artists* # 364
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
If we are left unmoved by a painting of the Virgin, it is likely because the artist was unmoved in the painting of her. The subject matter is mostly irrelevant; it is important only as a vehicle for the artist's attention. Authenticity comes from how deeply the artist felt. And this is the key to how much silence, how much consciousness or attention, the art contains.
… subject matter, if the artist is even using it, is just an armature for the artist to engage his intensity of feeling. It is the quality of your attention that influences how you see and how deeply you feel. Different artists have affinities for different subject matter as a way into expressing themselves deeply. And that depth is the quality, we, the viewers, respond to. It is what we continue to respond to over the centuries in great works of art. The fact that things last, that we continue to admire them, is in the end a good indicator of their quality, of their silence. Art museums therefore, have little nodes of silence nestling in their galleries. They are filled with, to use André Malraux's expression, "the voices of silence."
Ian Roberts in Creative Authenticity: 16 Principles to Clarify and Deepen Your Artistic Vision
Comments are welcome!
Pearls from artists* # 362
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
… if we look at the artifacts of all cultures, beauty always has attracted man's attention. We know when we are in its presence. We're held. Different pieces of art will arrest different people, and… some pieces will arrest larger numbers of people for longer periods of time. These are the works that are perhaps worthy of being called great art. We have to recognize that some people today, observing the greatest works of art, or the most awesome works of nature – the Grand Canyon, for instance – give it a minute and then are ready for something else. Insatiable for change, they are immune to deep resonance.
Art and beauty are about those resonances. It isn't the subject matter that holds us. Some inexplicable reaction stops us, and we find ourselves connected with something other than ourself. Perhaps our 'Self' might be a better term, to distinguish it from the self that is caught up in thoughts, worries, and distractions. I like Ken Weber's definition, that beauty "suspends the desire to be elsewhere." In the face of great art, we experience transcendence.
Ian Roberts in Creative Authenticity: 16 Principles to Clarify and Deepen Your Artistic Vision
Comments are welcome!

subset: commoncrawl


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Matthew 1:18
The Birth of Jesus Christ18Now the birth of aJesus Christ ▼
▼Some manuscripts of the Christtook place in this way. cWhen his mother Mary had been betrothed ▼
▼That is, legally pledged to be marriedto Joseph, before they came together she was found to be with child efrom the Holy Spirit.
Copyright information for ESV


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Pickleball has been becoming a popular sport in recent years. Whether you are a professional or just taking it as a hobby, there is a lot you need to know about the gears, and a well-informed choice for the best pickleball paddle is important to make your game more fun.
We have stockpiled everything for your convenience with the best pickleball paddles for men, women, or beginners. Moreover, a bird's eye view of the table is enough to give you the whole gist.
So, without further ado, let us get into it.
Best Pickleball Paddle:
The sport you chose – Pickleball is becoming increasingly popular, and the number of pickleball participants has increased by 650% over the past six years. Pickleball combines many elements of Ping-Pong, Tennis, and Badminton. It has been extremely popular with those racquet sports enthusiasts as many of the skills are transferable.
It's easy to learn if you have played other racket sports and to be a master in this game, you need to get a perfect pickleball paddle to gain the maxim accuracy level. So, here we have stated the top picks for you with a buying guide, in case you don't have to go anywhere. Please stick with us till the end to grab the maximum of it.
Comparison Table:
Name of the Product
Price of the Product
- Selkirk Amped Pickleball Paddle
- 149.99
- 4.7
- PCL Premium Pickleball Paddle Racket
- 64.99
- 4.9
- Steele Pickleball Paddles
- 69.9
- 4.8
- Vinegar pickleball paddles
- 62.99
- 4.7
- SINGHAM Graphite Pickleball Paddles Set
- 74.99 $
- 4.8
- niupipo Pickleball Paddle
- 69.99 $
- 4.7
1- Selkirk Amped Pickleball Paddle:
Selkirk has become the world's largest pickleball production brand, getting 138.3 (million) sales every year. The premium paddles are only fruitful in winning a match if you choose the best one.
Selkirk's composition is cushioning and long-lasting with ultimate comfort. Selkirk Amped is your best choice if you are looking for the best lightweight pickleball paddle.
- Selkirk Amped Pickleball Paddle has a broad surface area.
- Best pickleball paddle for a spin.
- It has a low profile.
- It is popular due to its lightweight.
- Selkirk Amped Paddle is durable and uses EdgeSentry technology for well-balanced gameplay.
- The paddle is solid and rigid.
- Fiberglass causes the ball to spin more while maintaining control.
- The AMPED Polypropylene with ultimate X5 Core reduces vibration resulting in smooth gameplay.
- It comes in various colors (blue, green, red), and weights (low or medium) would also be available.
- Selkirk uses EdgeSentry technology.
- It provides a great variety for beginner to experienced players.
- Strong grip for a smooth game.
- Selkirk gives a great variety of weights and grips.
- No carbon fiber
- Graphite paddles are more brittle at the edges when smashed with a stiff surface.
The Selkirk Amped Pickleball Paddle, with premium material, is an unbeatable pick as it will provide you the best value for your expectations and money. Moreover, Selkirk got approved by the USA with (USAPA), So it's trustable.
2- PCKL Premium Pickleball Paddle Racket
PCK manufactures the best quality Pickleball paddle Rocket with attractive designs. Whether you are looking for the best pickleball paddles for intermediate or advanced players, you can count on PKCL rackets.
It provides all facilities which a player needs. An errorless product that uses advanced materials for your game comfort. Moreover, a standard product that the USA approves makes it an authentic choice.
- Used Sweat-resistant material
- The paddle face material is available in fiberglass and Graphite.
- Eye catchy designs color in Neon green, neon yellow, ice blue, neon orange, due tone, and navy green.
- It has an edgeless design, ROUGH-GRIT GRAPHITE CARBON FACE.
- It gives powerful groundstrokes.
- Polypropylene is a construction material for the Core for a smooth feel and Graphite, enhancing spin and optimum power.
- CORDED GRIP reduce slip and improve in-game comfort
- Available in 16 inches.
- Made for competitive-casual players, avid players, and experienced players.
- The Pedal core is Polypropylene Honeycomb.
- It is used indoors and outdoors.
- It's a good product with high-quality features and comfort. It focuses on all aspects of the player's needs.
- Best pickleball paddle for beginners
- In this product, limited colors, and sizes.
- It's available in 16 inches.
So, in a nutshell, PCKL is a best-selling and trustworthy company. We recommend using this product due to the high-quality features and comfort as the advanced material is used to maintain and enhance the quality.
3- Uteeqe Pickleball Paddles:
Steele Pickleball Paddle has been becoming one of the most popular items for sports enthusiasts. The sport's popularity has made it difficult to pick the ideal product. It isn't easy to choose the best of all. Steele Pickleball paddle has made it easy by portraying all the features of the best pickleball paddles.
The product has the best features keeping in mind the technology and materials. Steele A high-quality pickleball paddle has a very reasonable range that includes two pickleball paddles, four balls, and a nice carrying case. USA Pickleball Approved Uteeqe U1 USAPA is qualified for sanctioned tournaments. A firm and reassuring grip further elaborates its unique feature.
- Surfaces: Textured Graphite Surfaces
- Core: Polymer Honeycomb core
- Width: 7.8 inches
- Total Length: 15.8 inches
- Handle Length: 5 inches
- Grip Circumference: 4.25 inches
- Weight: 7.8oz
- Lightweight, easy to play for all age groups.
- Solid paddles and high quality with reasonable prices as compared to others.
- Excellent customer service for taking their products.
- Nice cases to carry to court and outside.
- The paddle handle is a little short for larger hands.
- The surface is slightly smooth rather rough.
With all these qualities, Steele pickleball paddles are a popular choice to gift on occasions like birthdays, graduations, or Christmas. We are sure that once you use this, you will never use any other paddle again.
4- Vinsguir pickleball paddles
Vinsguir's high-quality and lightweight (7.8 oz) pickleball paddle offers a great blend of strength and control, especially with greater mobility and rapid response capabilities, which are very suitable for players of all ages and skill levels.
Moreover, the paddle core is a Polypropylene honeycomb, whereas polymer is a plastic-like blend known to be the softest and quietest material.
That polymer is also considered a core material for pickleball paddles because of its excellent balance between control and power.
- It comes up as a complete pickleball set which would include two paddles, three pickleball, and much more.
- Made with Graphite.
- It would consist of polymer honeycomb cores that are enough to absorb the noise and vibrations.
- You can get more precise and accurate shots with the supper spin ball.
- The Vinsguir pickleball set is perforated, sweat-absorbent, and non-slip
- Comes up with a convenient grip length of 4.35."
- USAPA approved.
- The materials used in these pickleball paddles are spectacular.
- They are considered to be the #1 best seller on Amazon.
- Vinegar pickleball paddles are easily inexpensive.
- This product has a one-year warranty.
- Not suitable for advanced players.
- The racket pattern is somewhat childish.
So, even if you have zero experience, vinegar is for you because, with the help of wide body design and sweet spot, you would also get the most accurate aim, even without any experience. So, we recommend this product as the versatile paddle would also work best for beginners and experts.
5- SINSHAM Graphite Pickleball Paddles Set
SINGHAM pickleball paddles are honeycomb structured with premium Graphite face, which has amazing strength and stiffness. Moreover, The portable carry bag holds all the paddles and balls, making it easy to keep with you. So you can enjoy the game anytime and anywhere.
So, undoubtedly this fun paddle set is the best choice for sports clubs, communities, gyms, beaches, and school-going students.
- This set consists of 4 premium Graphite pickleball paddles, two outdoor pickleball balls(40 holes), two indoor pickleball balls (26 holes) & 1 portable Drawstring pickleball bag.
- Singham set is lightweight yet sturdy.
- The set comes with a backpack, which is very handy.
- Sweat absorbent grip maximizes the balance.
- Premium Lightweight Construction
- Graphite provides a firm and long-lasting paddle surface.
- Comes up with attractive and nice color choices.
- Each pickleball paddle weighs 7.94oz.
- The frame material is Graphite.
- Lightweight and well balanced
- Suitable for beginners to professionals
- Best for both indoor and outdoor play
- High-quality material
- Easy to hold and carry
- Best for all ages and both men and women
- Best for both men and women
- The Sinsham set is amazing, but the bag comes with paddles. Sometimes the bag zipper breaks. So we can say the zipper is not good quality.
So, Sinsham paddles will do a great job, and you will enjoy pickleball using this set. With their exceptional quality, sinsham will never disappoint you in play or during practice. We recommend this product as the paddles are superb, and the other included accessories are well-made and much-needed.
6- Niupipo Pickleball Paddle
Niupipo paddles are growing and supporting the sport of pickleball with top products as they have been producing one of the most popular paddles in the markets over the two decades.
USAPA has approved them for sanctioned tournament play. So, the Niupipo pickleball paddle has all the capabilities to resist any challenges on the court.
Moreover, with the desired stiffness and lightweight, you can experience a perfect balance of control and power. Your shots will be more accurate, and you have much more control over how much force you put into the pickleball.
- Premium Lightweight Construction
- The set would consist of two paddles, one bag, and four pickleball.
- Made with high-quality Graphite, which can take your game to the next level.
- It is constructed with a polymer honeycomb, giving it great energy to spin the ball.
- The lightweight design reduces stress and protects your shoulders and elbows from hurt.
- With sweat absorbent cushioned grip, the comfort of the handle of the pickleball racquet is improved.
- Usually comes up with a grip length of 4.8 inches.
- Anyone with a skill level of beginner to intermediate can use it freely.
- Perfect set for beginners to intermediate players
- It offers great energy to spin the balls
- Lightweight with desired strength and stiffness
- A great combination of control and power hitting
- Not suitable for Professionals
- Not for constant spinners
So, it's highly recommended if you are a beginner as it comes with a graphite paddle and lightweight material, giving the beginner a nice and well-balanced grip. You will be happy and satisfied with this purchase as it has all the features to meet the needs of a beginner player.
Choosing the Best Pickleball Paddles ( The Ultimate Guide)
Are you going to choose your first pickleball paddle? Well, plenty of choices are available in the market, and you can't get the best among them if you don't know which points you should consider while purchasing.
Do you?
Of course, here we have stated the must-haves of pickleball paddles that you should consider before getting your next one.
So, let's get a straight dive into it.
1. Weight
2. Handle Length
3. Grip Size
4. Material
- Weight of Paddles
The weight of your pickleball paddle influences your power and control in-game on a massive level. That's why considering the weight of paddles means a lot before making a purchase.
So, there are three types of pickleball paddles by weight; light, medium, and heavy.
- Lightweight paddles are best for beginners because, due to their lightweight, they require less arm strength, and this makes them easy to swing, which will result in achieving the ultimate accuracy level. Moreover, it provides more control, which comes at the expense of some power and pop. The more head speed for hard hitters makes it a preferable choice.
- Mid-weight paddles are perfect for you if you want to play with power and finesse. Moreover, medium-weight pickleball paddles are best for those beginners who have not yet figured out their preferences and play style. And if your shoulder, elbow, or hand is injured, you can't get a better choice than this.
- On the other hand, heavy-weight paddles provide more power and pops that require more arm strength. So, it would be the best choice if you only want more power over control. Moreover, as it generates less head speed, they are good for light hitters.
So, seek your need and purpose and find the best-weighted pickleball paddle to gain more accuracy and expertise in this game.
- Handle Length
The second most important factor you should consider is the length of the paddle handle.
So, the length of the handle can vary between 4.5 to 6 inches. Some players like to have two hands on the paddle at all times, while others only use one hand.
- If you use two hands all the time, you will need at least 5…25 inches of handle length, but you may prefer more.
- If you do not ever use two hands, then a standard 5-inch handle length should be good.
Remember, the total length and width of the paddle shouldn't exceed 24 inches. Because every inch you add to the handle length removes some surface area of the paddle face.
- Grip Size:
Since we are talking about the factors to make a well-informed buying decision for a pickleball paddle, how can we forget the grip sizes? They are available in sizes ranging from 4 to 4.5 inches, whereas a wrong size selection could also lead to various injuries or pains.
So, a question will come to your mind: What is your ideal grip size? Well, don't worry, the answer is really simple.
Measure the length of your ring finger from the top to the bottom of your lateral palm crease, and you will get a number. Simple! It would be your ideal length for a grip size, whereas the length should be approximately 4 inches.
Good to know: still, if you are in doubt and unsure which one to choose, we recommend going for a small size as you can get more wrist control over the paddle, resulting in a better shot.
- Material
Which material is a product made of? This question is the most concerning when purchasing anything because with the quality, and you will also want durability and ease of use.
So, pickleball paddles are usually made with wood, Graphite, and composite materials.
- If you want to get the most budgeted pickleball paddle, your choice must be made with wood because, at a low price, they are also durable. Moreover, the first and original pickleball paddles were also made of wood, so they were usable. With that, if you want to get many paddles (for schools, community centers, etc.), wood paddles can be a good choice because they are more durable and low-cost.
- The composite paddles are gaining popularity because they are easy to handle as they are made with fiberglass or carbon. In contrast, the cores may be made with aluminum or polymer too. So, the combo of these two would make it lighter in weight compared to the wooden one.
- On the other hand, graphite paddles are the best lightweight but expensive pickleball paddles on the market, with an approximate weight of 6 to 9 ounces only. So, it would be the best choice for anyone who wants to get more accurate shots.
So, depending on your need, you can decide whether your paddle should be wood, Graphite, or composite. The choice is completely yours!
Frequently Asked Questions:
Are thicker pickleball paddles better?
Pickleball paddle widths are usually between 11mm to 16mm. The thicker a paddle is, the more it will absorb the ball's energy and give the player better control. On the contrary, if the paddle is thinner, the player will get more power through the shot.
What are pickleball paddles made of?
Initially, Pickleball paddles were only made out of wood. However, nowadays, paddles are made of composites. These materials are aluminum, Nomex, and polymer.
How can I pick the best pickleball paddle as a beginner?
Buying a paddle for the first time can be a difficult task. If you are starting in pickleball, you need a paddle that gives you better control. Look for a paddle that has a thicker core and is easier to manage. Paddles with wider shapes are also very helpful for new players.
Wooden Pickleball paddles could be the best choice for new players. If you are starting, wooden paddles are your cheapest option available. However, remember that wooden paddles are a little heavier to manage.
How heavy should my pickleball paddle be?
Choosing the optimal weight for a paddle depends on the choice of the player. However, if you value control over reaction, you should go for a lighter paddle, but if you want to get a powerful hit, you should go with a heavier one.
But, on average, players would like a paddle of around 7 to 8 ounces.
Will my pickleball paddle last forever?
No, Pickleball paddles do not last forever. Generally, a good-quality paddle will have a lifespan of around 2 to 3 years. Intermediate players tend to change their paddles once every year.
How can I clean my Pickleball paddle?
The best cleaning method is wiping your grip with a towel or clean cloth. Long hours of continuous play can make the handles sweaty. So Make sure to clean your paddles after every use.
Does the length of the handle matter?
The handle length of a paddle plays a big role in the performance. Players can produce more power and spin by playing with the longer handle paddle. The results are the same for both beginners and intermediate players.
Is there any difference between fiberglass and graphite paddles?
The difference between fiberglass and graphite paddles is negligible. Fiberglass paddles are often a little heavier than Graphite. Fiberglass paddles have a more powerful hit. At the same time, graphite paddles have more control or spin over the shot.
Wrapping It All Up
Sports freaks look for the best and the most appropriate gear. From pondering over pickleball strategy to purchasing an ideal item, the players need guidance at every inch. We are always keen to help our pickleball paddle beginners and professionals with everything.
We hope our article was beneficial for you to gain a clear insight into pickleball paddles, as this supreme guide has all you need to know to pick the best pickleball paddle. You can easily compare all of them as the comparison table is there to help you keep the reasonability and ratings of all.


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Sunday May 14th
Spent a wonderful Mother's Day with the family. Mom complained about her case load at the law firm and Dad wanted to show off the latest violin he was crafting. Claims he will be better known than Stradavarius some day but only after he is dead of course. Both asked me the same question they have been asking for the last ten years. "When are you going to find a young man and settle down?" Gave them the same answer. "When I find the right one." Didn't tell them but I think that Ross is finally noticing me. Didn't want to get hopes up. Mine or theirs.
Monday May 15th
Doctor Belasario made it official today. I am going on the dig at Singh Chun. What makes it even more marvelous is that Ross is going too.
Thursday June 29th
We've been in base camp nearly a month now. Work has been slow and boring. Nothing important is happening. Sarah says not to worry. That the little bits of data that we are finding will eventually help us to understand the complete picture. I hope she is right. Nothing is happening either with Ross. It looks like a long summer.
Monday July 3rd
I can't believe it. Ross asked me to celebrate the 4th with him.
Tuesday July 4th
Had a wonderful 4th. Ross and I took a jeep out into the desert. He said he had a surprise which turned out to be a gunny sack filled with fireworks. I asked him if he'd ever done this before. He got that little-boy afronted look on his face and said of course he had.
Neither of us realized how much more powerful Chinese fireworks were than their tamer American counterparts or how fast their fuses could burn. The first rocket nearly singed the hair off his eye brows and he had no better luck with a "Vulcanoe". It fell on its side, its sparks touching off the whole sack. We huddled together there on the hill while rockets and pin wheels flew around us. Neither of us was hurt but Ross was so upset that I had to suppress my giggles.
Later back at camp, he produced some old sparklers, saying these were really all he'd ever used as a kid. I told him they'd be wonderful and they were.
Saturday July 15th
We had our second date. The jeep had broken down again and we couldn't go to Pol Lai for dinner like we'd planned. Instead we ended up walking in the hills above camp and talking for hours about our families and our friends.
Ross loves his friends so much, I can't wait to meet them. Chandler and Joey sound so funny. Phoebe, Ross says, marches to a different drummer, but after he described her, I feel she is more intelligent than he realises. Rachel has had a lot of bad breaks but always seems to keep her chin up. They all sound so wonderful.
I am sure he will love my friends: Alexi with his Russian bluster, Taneka and her love of all things African, Judy and her mania for anything from the peace generation (she and Phoebe must get together sometime), and Walter who can program in seventeen languages but not remember where he left his car.
Saturday August 5th
We finally made it to Pol Lai. Ross asked me if I would show him how to use chop sticks. I told him I'd been hoping he could show me. That night we shared our first kiss. I have never had feelings as intense as this before.
Thursday August 17th
By mutual agreement we avoided the after-dig bull session tonight. We spent the first hour kissing and caressing each other. Ross had me so aroused that I was ready to take him but he drew back. He was reluctant to tell me what was wrong but I wouldn't let him walk away. Finally, he broke down and told me about the end of his marriage and the doubts it left inside him about who he was and what he could do as a man. I held him and told him it was all right and that I didn't need a stud, I needed him as he was. He broke down crying and told me he needed me too. I haven't told him yet, but I love him.
Sunday August 20th
Today was a work day like any other. We are preparing to close the eastern wing of the dig for the season so no one had any time off. Sarah and I were filling out our final reports on the number 7 siftings from level 12 when Ross burst in the door. He seemed put off by Sarah's presence and at 55 she can be very formidable. Finally she looked at him. "Young man, we are very busy here. Please come to the point." Just then I dropped my pencil and reached for it, so I was below the table when he blurted out. "I love you." Sarah smiled. "Thank you, young man, you just made my day." I looked up in time to see the horrified look on Ross' face just before he fled.
I needed no urging from Sarah to catch up with him. This is the happiest day of my life.
Saturday September 16th
The dig is finally closed. Sarah gave me permission to leave early so I can be with Ross. She seems to have taken as much delight in our romance as we have. We still have not done it, but I can wait. I want it to be truely special when it does happen and I want Ross to be happy for his happiness is my happiness. I know I sound like a sap, but it's true.
Saturday September 30th
We returned to the states. It was so good to be home again. I met one of Ross's friends, Rachel, at the airport. She was much prettier than I thought she'd be. She also seemed upset about something. She tried to talk to me in pidgin english like I was some foreigner. I am not sure I like her, but she is one of Ross' dearest friends and so I will make an effort.
Saturday October 7th
Have met all of Ross' friends and they are just as he described them except for Rachel. The looks I see her giving me make me uncomfortable. I don't think she likes me.
Wednesday October 11th
I got to meet Ross's son as well as he ex-wife and her lover. I was prepared to hate them but found them both charming and warm people. Ross' son is a delight, but could anything created by Ross out of love be less than that.
Thursday October 12th
Rachel and I finally had a talk and she explained why she was having difficulty dealing with me. It sounded so logical, yet somehow I don't believe it. I can always tell when someone is bullshiting me and tonight I feel I was fed a car load of it. For Ross' sake I will accept what she says but I'm not going to turn my back on her.
Saturday October 14th
I took Ross to meet my friends. He and Walter hit it off right away as I knew they would. Alexi was a little cold at first but Ross surprised him by quoting some passage from "War and Peace" in Russian. Now he and Alexi have a date to go drinking some night at one of the russian bars. I hope Ross likes vodka. Judy and Taneka told me to not let this one go. I don't plan to.
Ross still has his problem but I keep loving him and gently helping him. He is softening and I am sure it will happen soon.
Thursday October 19th
I never knew it could be so wonderful.
The evening started out really strange though. Ross' weird-friend Rachel kept his friends hanging around our place until all hours of the night. All I wanted was for them to leave for I could sense Ross had finally worked his courage up. I even gave her a broad hint when she tried to get me to talk about myself by telling her in excrutiating detail about my early childhood - as if I could remember all that from thirty years ago. It was like she didn't want us to be alone. I was really beginning to ha te her, but after what happened later, I'm so happy that I can't hate anyone.
Afterwards we held one another close and pledged to love each other forever. I told Ross that someday I wanted to have his children. He was deeply moved and that was when we did it the second time. That time we didn't use the condom but since we both have been AIDS checked and were mutually agreed on creating a child, it didn't seem to matter.
Saturday October 28th
A whole week without Ross. How could I stand it? It was more than made up for when I got back from the trip the museum sent me on. Ross definitely doesn't have a problem anymore. We are talking about getting our own place. Ross suggested we find a cat. A cat will be wonderful but a child will be even more so.
Tuesday October 31st
Ross had a wierd experience that he had to tell me about. He met a young man through a mutual friend of theirs and there seemed to be some confusion about whether they were both gay or not. Turned out the young fellow wasn't. Ross was upset that somebody thought he was gay just because of his looks or mannerisms. He felt it was just as stupid as racial prejudice.
He also said that one of the woman he met was a dead ringer for his ex-wife's lover and that it had been all he could do all night to not comment on it. I told him if he read that in a book or saw it on TV he wouldn't have believed it, but that in real life coincidences happen. He seemed greatly relieved and we made love until the first light of day.
Thursday November 2nd
I called my mother and dad and told them about Ross. They want to meet him as soon as possible. I think I will try and talk Ross into going for Thanksgiving.
Thursday November 9th
Today was very strange and I have this feeling that something is wrong but I can't put my finger on what it is. Ross was all enthused about going to get the cat and then we were going to look at apartments. However between the time I went to get the car and he came down, he changed; he acted like someone had slugged him in the head with a sandbag.
All the way to the shelter he never said more than one word and that is unlike the bubbly Ross that I have come to love. At the shelter he couldn't decide on any of the animals even though I was extremely taken by a little tortoise shell with long hair. We finally left without getting the cat which mewed piteously. Again he said no more than one or two words and wouldn't meet my eyes.
Saturday November 11th
No it's not just a feeling. Something is horribly wrong. It's like a wall has fallen between us.
Ross has not returned my calls. It is like I don't exist for him. I tried to see him but he wasn't in. His friend Chandler said he didn't know where he'd gone. Monica was no help either. I did see Rachel as she went down the elevator and she gave me a grin that left me feeling cold. What has happened to Ross?
Wednesday November 15th
I finally decided to take things into my own hands. I went to the little cafe where Ross and his friends go. Ross acted shocked and his friends tried to act as if nothing were wrong, but I knew better even though I kept that stupid grin on my face. The way Rachel sat close to us it was if she were moving towards Ross like a knife. I could hardly concentrate on the song that Phoebe sang for us. It sounded like she tried to put my name in it. It just reinforced my feelings of forboding. I told Ross we had to talk. He promised we would and soon.
Saturday November 18th
I have made no entry for three days. It is only now that I feel I can gain cartharsis by writing. I am alone and my heart is dead. Ross left me for that little bitch Rachel. I can finally say it. He left me. He left me after pledging undying love. Now everything makes a horrible kind of sense - Rachel's actions towards me and the coolness of his friends whom I had been told were so wonderful.
I regret none of things I said to Ross or the crockery I threw at him. The bastard deserved it all. He used me and I told him he had. You don't pledge your love to someone and then when someone else becomes available dump them like the remains of a cold meal. I still feel used and soiled.
He told me that in time I would get over the pain and that he was sorry but he couldn't help how he felt. My reply hurt him when I coldly asked him how he'd felt the night his wife told him she was leaving him for another woman? When he didn't reply I told him "congratulations, you bastard, you have now hurt someone else as much as you were hurt." That was when I turned my back and wouldn't listen to his explanations anymore.
Tuesday November 21st
I finally told my friends what had happened. Judy and Taneka held me while I cried. Walter was enraged and wanted to punch Ross in the nose. Surprisingly it was Alexi who calmed him. I would've thought it would've been the other way around.
Walter left mumbling something about taking Ross' internet address and doing horrible things to it with email. I didn't ask what and I don't care.
Later Alexi and Judy came to my cold, empty apartment with a couple of bottles of vodka and we stayed up all night drinking. Surprisingly it was something that Alexi said that gave me the means to place my life in order. He told me his favorite American novel was "Gone With the Wind" since it was the most Russian-like novel he knew of. He told me to remember what Scarlet said at the end of the book and I would know what to do. He was right.
Tommorow I will go back to the shelter and I will save a little tortoise shell cat. Tommorow I will go to a doctor and confirm what the drugstore pregnancy test is telling me. If it is what I think it is, I will worry about it tommorow.
Thank God for friends like Alexi, Judy, Taneka and Walter. They give us the strength to face all our tommorows. Thank God for friends.


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TORONTO (December 5, 2022) – Pfaff Motorsports announced today its driver lineup for the 2023 IMSA WeatherTech SportsCar Championship season on the heels of winning back-to-back titles in the se...Read More
Alton, VA. (August 29, 2022) – A decisive fifth victory in the 2022 IMSA WeatherTech SportsCar Championship this past weekend at VIRginia International Raceway has all but clinched back-to-back ...Read More
Lakeville, CT. (July 17, 2022) – Pfaff Motorsports' momentum in the IMSA WeatherTech SportsCar Championship continues to grow after scoring another victory at Lime Rock Park on Saturday. In qu...Read More
Bowmanville, Ontario, Canada. (July 4, 2022) – The victory was worth the wait on Sunday at Canadian Tire Motorsport Park, with hometown team Pfaff Motorsports taking the checkered flag in the si...Read More
Watkins Glen, NY. (June 27, 2022) – A late-afternoon storm that rolled across Watkins Glen International affected Sunday's Sahlen's Six Hours of The Glen, but Pfaff Motorsports captured a po...Read More
Salinas, CA. (May 3, 2022) – After qualifying the No. 9 Pfaff Motorsports Porsche 911 GT3 R on pole the day prior, drivers Mathieu Jaminet and Matt Campbell controlled Sunday's IMSA WeatherTec...Read More
Long Beach, CA. (April 11, 2022) – After showing promise for a podium finish at the Grand Prix of Long Beach, Pfaff Motorsports fell victim to an unusual pit lane incident that ended the team'...Read More
After an impressive win at the 24 Hours of Daytona, Pfaff Motorsports came away with a fifth-place finish at the 12 Hours of Sebring that maximized the potential of the No. 9 Driveway Porsche 911 ...Read More
Pfaff Motorsports and Lithia & Driveway (NYSE: LAD), a leading North American automotive retailer, today announced a partnership built around the team's 2022 campaign in the IMSA WeatherTech...Read More
Fresh off IMSA GTD team and drivers' championship celebrations last month, Pfaff Motorsports announced today their commitment to the full 2022 IMSA season, stepping up to the series' top GTD P...Read More


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In 1917, Einstein formulated the theory of stimulated emission and laid the groundwork for the laser. In addition, laser cladding started for industrial applications during the early 80's. A laser in welding is used for both joining, hard facing and buildup. Joining is carried out with both filler and non-filler and is used for various critical and non-critical applications. Due to its very low heat input to the substrate materials, it has the versatility to be used for very difficult to weld materials too. Laser cladding has been known for about 50 years, and in recent times, it has reached a more general industrial acceptance. At present, laser equipment requires higher investment costs compared to other coating processes like PTA, thermal spray, GMAW, etc. The benefits of laser cladding show lower heat input, lower dilution, less material consumption, and overall better. With the last decade's development of high-power laser sources from 10 μm wavelength CO2 lasers to high-power solid-state lasers with wavelengths of around 1 μm, improved process efficiency, lower costs, and smaller footprints have been achieved. As a result, laser cladding has rapidly become more interesting for a wide variety of applications. Laser cladding is a more efficient process for sustainability, environmental effects, and consumable availability.
Laser cladding
Laser cladding uses higher laser power in general, greater than 1 kilowatt of power as a heat source to form a cladding layer on the processing substrate. Laser cladding processes involve melting and feeding a metal stream into a melting pool generated by a laser beam while scanning through the target surface and depositing the layer of the material selected and partial melting of the substrate surface wherein the cladding is involved. Laser cladding is carried out either with a wire or powder feedstock, including hot or cold wire. Laser cladding can be achieved by appropriate selection and control of processing parameters such as laser beam, power density, laser beam travel speed, and laser beam diameter at the workpiece surface.
Four attributes which make the laser an efficient method:
Low beam divergence – resulting in very high focus. This makes the process very precise and energy-efficient
High power and high intensity – Power density at focal spot = 106 – 1017 W/cm2. At such high intensities, any material can be melted and evaporated, even formed plasma with a focused laser beam
Lasers of varied wavelengths can be formed from different laser-generating sources. The absorption and focus beam depend on the wavelength (λ) of the laser beam
Wide range of laser pulse duration
– Continuous wave (CW)
– Pulsed lasers
Millisecond pulses (10-3 s), microsecond, (10-6 s) nanosecond (10-9 s), picosecond (10-12 s) down to a few femtosecond (10-15 s).
The process
In the process of LC, the dilution, aspect ratio, microstructure, and mechanical properties of the cladding layer are closely related to the laser power, scanning rate, powder-feeding rate, scanning method, defocus amount, and other process parameters. To obtain a cladding layer with a fine microstructure, uniform composition, and good mechanical properties, appropriate laser cladding parameters need to be derived. Mostly, it is driven by four important settings: laser power, laser scanning rate, powder feeding rate, and type of torch used.
Laser cladding brings in the versatility of using different alloys to match various application requirements; various coating thickness requirements; can be used for various types of substrates; can achieve various coating properties using different power levels, and can coat both vertically and horizontally. Most importantly, laser coating is an environment-friendly process compared to other coating processes, and powder utilisation is the highest among the commercially used processes, making it a sustainable process.
The advantages of powders
Laser cladding uses both wires and powders as consumables, but it has been observed that powder brings the best advantages.
Powder consumables are available in a far larger number of alloys than wire. Large pool of chemistry to suit your specific requirements.
The dilution or HAZ zone is considerably less and thus the requirements for coating are met with a thinner deposition layer. As finer diameter wires are very difficult to manufacture.
It is difficult to weld materials. For wire cladding, more heat input is required for melting the wire.
Lower welding consumable requirement
Accurate coating thickness. With finer powder size, coating thickness can be precisely controlled.
Minimum follow-up work or machining is required
Compared to the other coating/hard facing/surface engineering techniques, the following advantages are derived by the industry:
Lower coating thickness with the same performance. This brings a reduction in the dead weight. More power for useful work or a reduction in energy consumption.
Due to lower heat input, repair of critical or nonweldable components becomes possible
Choice of material as per your specific requirements because of the possibility of powder mixing and the huge pool of powder chemistry available commercially
Life enhancement of critical components with the use of surface engineered claddings
Consistent property
Conversion of high-alloy cast components to less costly surface-engineered components
More environmental-friendly and energy-efficient processes
Today, the usage of lasers has seen incredible growth and is still growing at large.
Disclaimer: The opinions expressed in this article are those of the author. They do not purport to reflect the opinions or views of Hoganas India.


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Building Information Modeling (BIM) allows you to create a virtual building. This helps service providers, and their clients more clearly understand a proposed design. It is a near-perfect communication tool when it comes to construction visualizations.
The potential to transform pre-construction work
BIM has the potential to transform the way building projects are communicated. Apart from regular modeling, BIM allows all participants to visualize and participate in solutions.
As a result, there is a smaller chance of miscommunication and misdirection. With almost everyone associated with the building project synchronized in their understanding, costly errors and mistakes, which may require reworking the project, are minimized.
Provide value addition to your projects
BIM services empower solution providers to work on several dimensions without restrictions. This means your CAD solutions and tools can go beyond your usual scope of work, to deliver a more holistic design.
A well-equipped outsourcing partner can provide measurable value-add to your BIM services in multiple ways: professional 2D views including plans and display elevations, walkthrough of BIM models depicting the AV system, and photo-realistic rendered views that contribute to better communication at the pre-construction stage.
Apart from better design communication, BIM services can help engineers and designers to more efficiently calculate time and expenses involved in the project. More accurate calculations for volume of building material can also be determined, which in turn creates cost savings.
Enhanced planning; better risk mitigation
The enhanced communication and clarity, resulting from professional assistance, contributes to better project planning and coordination. With project resources streamlined and working more efficiently, productivity also increases. Risk mitigation is better understood as well, thus contributing to the overall success of the project.
Because professional BIM services assistance involves better information sharing and access, this also enables better security because access to critical information can be authorized and unauthorized can be blocked.
Choosing reliable outsourcing assistance
As an ambitious fast-growing AV business, your resources need capable partners, such as AV engineering support, to ensure they can successfully execute BIM solutions. Here are some ways in which outsourcing can help:
- Provide proven, professional BIM assistance, including creating parametric and non-parametric Revit family for AV equipment.
- Set up AV equipment within architectural models to optimize your AV engineering efforts.
- Ensure better synchronization between multiple operations within the team, handling the AV BIM project as well as clients and other stakeholders associated with it.
- Provide assistance to empower existing resources to hit the ground running, when it comes to actual design execution.
Apart from pure AV technical assistance, a proven outsourcing partner brings several benefits:
- Ensuring attention given to low-margin tasks is optimal and relevant to high-quality requirements.
- Providing industry-based insights and guidance, including best practices, to ensure results are high-quality and high-caliber.
- Helping your business deliver high-quality work, consistently.
Next steps
- Learn more about Analytix Audio Visual solutions that streamline your operations and boost profitability.
- Email us at email@example.com or call us on 781.503.9002 today.
- Follow our blog for industry trends and the latest updates.
- Engage with us on LinkedIn and Twitter.


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The disbalance between women and men holding top positions in the news industry continues and has even gotten a bit worse. Only 21% of 179 top editors across 240 news brands in a Read More
Tags :International Women's Day
Countries with the best maternity leave in Europe: which are the policies and which European countries are the best for raising a child, offering most support and benefits? Mother– and Read More
"Bread and Peace" was demanded when March 8 in 1917 was formalized as the date to celebrate the International Women's Day. This demand is no less urgent in 2022 when Russia has Read More
Why is it harder for women in top positions? Because 72% of men do not want them there!
According to a 2021 study by ResumeLab, based on a sample of 801 executives in the US, the acceptance level of women as leaders by men, who are the majority in the Read More
Unpaid care is a universal issue: it affects women across the globe, regardless of their levels of education and income or the level of development of their countries. While some Read More
Today Dimitra Letsa and Moonshot News have the pleasure of hosting an in depth interesting discussion with Myladie Stoumbou, Regional Director for Microsoft, managing 24 markets based out of Athens, Greece. Read More
"Sticks and stones may break my bones but words will never harm me" was never meant to dismiss the power of words. The focus of the proverb is not the Read More
Norway, France and the UK, followed closely by Finland and Sweden, are the countries with the closest to diversity in corporate governance, according to an annual survey produced by Kantar Read More
In relation to the International Women's Day, the content recommendation platform Taboola announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide $500,000 of Read More
Google.org – the charitable arm of Alphabet´s Google – announced a women´s project financed by a donation of USD 25 million to celebrate International Women´s Day. The project is Read More


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Finally getting some traction on the goal of getting healthy. The last few weeks has seen appointments to the doctor and dentist to get the overall state of the union. And plans to strengthen my foundation are in order. And a tall order it is. The good news is that nothing's so far gone that some lifestyle changes and work won't rectify the situations. How did I become 40+ years old, feeling like I'm in the 50s?!? Life happened.
My first order of business is to reverse the last handful of years and their visible effects. Grief, care-taking and stress have added close to 30 lbs to my frame. There are so many choices I've made in a grief-stricken haze to provide comfort. To apply a bandage to stop my soul from hemorrhaging my life away. And all those actions helped me get through to where I am today - in one piece and hopeful about the next chapters of my life.
It's time to hush it inner critic, let guilt and shame go. There is no room for beating myself up and taking positive action in the same space. They'd just cancel each other out and leave exhaustion the wake. To those 30 lbs I "affectionately" have dubbed the cancer weight, thank you for providing the comfort and protection from the world at large while I loved, fought and mourned. You've helped insulate me from situations that I was not yet equipped to handle and gifted me with the time to work my emotions through to a livable balance. Your serves are no longer necessary. I'm setting you free.
And thus my first milestone is set. The aim is to be back to my wedding weight by my next anniversary - 6 months from now. Stay tuned.


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What Is Email Marketing Automation?
You may be wondering what exactly email marketing automation is. This article will provide an overview of the most common aspects of email marketing automation and explain the key components of an effective strategy. We'll look at Workflows, Triggers, Subscriber data, and conversion rates. We'll also examine the benefits of email marketing automation. Let's begin! How does email marketing automation benefit your business? Below we'll examine the various ways email marketing automation can help you grow your business.
Workflows in email marketing automation use rules to determine when to send an email. Triggers may come from an email list, e-commerce platform, or social media. Once you've defined your triggers, you can apply filters to your workflow. Rules can be used to send one-off emails to people who have expressed an interest in your business, as well as add specific people to a campaign. Workflows can also send abandoned cart emails or post-purchase emails to your customers.
For example, a welcome email can provide new users with account information, and a sincere note of thanks for their interest in your product. These emails should be an integral part of your onboarding process, so it's important to keep them in the loop. Welcome emails are opened 50% of the time and have a five-fold increase in clickthrough rate. Ensure your welcome email creates a good first impression.
Once your subscribers opt-in to your email list, they will automatically receive emails from your service provider. Workflows can have several triggers, but only send emails if the triggers are met. Remember that not all customers will respond to the same messages. You'll want to segment your list so you can send messages tailored to your customers' individual needs. And you can use automation to automate the process of sending welcome emails to customers, too!
Automating your email campaigns can be difficult, but it's possible to achieve great results with workflows. Email marketing automation is an essential part of your marketing strategy, and if done right, it can improve your conversion rate by more than 50 percent. To learn more about email marketing automation, check out our free eBook! You'll be glad you did! And don't forget to check out our free template library! You'll get started in no time.
You can use Gohighlevel software for best email marketing automation processes.
Triggers in email marketing automation are emails sent to subscribers when they abandon an order or purchase an item. This type of email is most successful for products with predictable usage cycles. It can also encourage repeat purchases from customers. For example, it might be sent to those who left their shopping carts empty, and the abandoned cart contains an offer for a discount or lead magnet. In addition, this type of email can be used to remind subscribers of the value of continuing to receive your content.
A triggered email can remind customers of a need and provide a compelling reason to convert. One such example is the time lapse triggered email. It reminds customers of a pending purchase and presents a compelling reason to act. To increase conversions, the company integrates a loyalty program with a time lapse trigger. The loyalty program, Kohl's Cash, serves as a proxy for repeat purchases, but by placing a time limit on redemption, the emails are more likely to be opened. In addition, it manufactures a sense of urgency to buy now.
While trigger emails can serve different purposes, they should always provide relevant content to customers. For instance, a welcome email should be sent to new subscribers, and a congratulatory email should highlight the benefits of a purchase. When creating trigger emails, remember to organize them according to pre-set triggers. A great trigger email campaign is based on a clear, informative subject line that focuses on the customer's next steps.
Triggers in email marketing automation can also be triggered based on milestones, such as website traffic or client acquisitions. Be careful, though. While setting up triggers, it's important to remember not to use too many, as you could end up with too many. For a more targeted approach, start with one or two triggers before expanding your automation. And don't forget, you can always change your strategy later. Ultimately, you can determine what your goal is for your business and decide which triggers to use.
Trigger emails provide inherent value to customers. They give customers peace of mind and reassure them that their brand is caring. They help make marketers better marketers by letting them adjust to their customers' needs. Customers lead active lives, and it can be difficult for them to remember about products and services. Trigger emails give you the chance to reach them at exactly the right moment. So, when your customers are in the mood for a purchase, a trigger email can help push them down the sales funnel.
Subscriber data
Email marketing automation is a way to automate your promotional campaigns by analyzing your subscriber data and determining the controls that will enhance your emails. With the help of automated email campaigns, you can schedule messages for specific times, such as when a visitor leaves a shopping cart or when a sale is launched. It can even send emails based on their purchase history, without you having to manually craft them.
Email marketing automation works by creating workflows, which outline the paths your emails will take. For example, if a subscriber clicks on one of your links, they may enter a workflow to nurture them. Triggers determine when the automated emails should be sent. And the subscriber data allows you to personalize your emails based on the information that you know about your subscribers. This data can include past purchases, which can be used to suggest similar products to your current customers.
Your subscriber data should be accurate. When creating your lists, make sure to update them regularly. This can help improve your deliverability and engagement rates. A good rule of thumb is to write down all the data points, put them aside for an hour, and cut them down to the most crucial ones. Your lists will look better when you have updated subscriber data. You'll be glad you did! This way, you'll be sure your emails will be received.
Importing transactional data is a great way to improve segmentation and personalization in your email campaigns. It also opens up a new world of automated emails. It lets you identify your most loyal customers and your most recently-purchased subscribers. You can also find out more about non-purchasers and lapsed customers. Recent behavior is the best indicator of a subscriber's interest in your product or service. This data can be collected through email or website behavior such as page views and items cartized.
Automated win-back emails are another great feature of email marketing automation. They are an excellent way to re-engage your subscribers. A juicy and inventive email with an incentive to purchase or contact you can also trigger a trigger email that reminds disengaged subscribers of a new offer. You can even use an opt-out box for your emails. Regardless of the type of emails, these automated email campaigns should be useful and informative to your subscribers.
Also you can read this article to learn how to start a email marketing business.
Conversion rate
One of the key macro-KPIs for email marketing automation is the conversion rate. Conversion rate is the percentage of subscribers who complete your desired action bank. This is a key metric to measure because it allows you to multiply revenue. In other words, the higher the conversion rate, the better. However, it is not very prescriptive. Below are some ways to improve your email conversion rate. Listed are some of the best ways to boost your conversion rate.
Automated emails drive 29% of email marketing revenue. They also require less than 2% of the time to send. As a result, you can maximize your revenue without increasing your workload. Automated emails typically drive the most revenue: welcome messages, cart abandonment messages, browse abandonment messages, and product abandonment emails. And they can convert up to 34% more than retargeting ads! These results are impressive.
While email deliverability varies, overall open rates have remained relatively stable. For example, more than one in five subscribers open a marketing email. This metric varies depending on the industry, but is generally higher than organic social reach. Email deliverability is crucial to maximizing email marketing ROI. Emails are read by 79% of consumers, and 77% of 18-24 year-olds use their mobile devices to check email.
Despite the fact that email marketing is a relatively low-cost marketing solution, it can yield substantial ROI. Studies have shown that a 10% increase in sales generated from email marketing can mean substantial revenues. Setting up marketing automation software and tracking your results can improve your conversion rate. This software will help you target the right customers, and send them the products they need. You can even segment the list by location. And once you have a customer, you're ready to increase your profits.
Lastly, the type of email you send influences the results of your campaign. Depending on your target audience, the conversion rate of your emails can vary widely. Emails that are sent to the entire list may have a higher conversion rate than those sent to segmented lists. And remember: any higher conversion rate you can get will increase your profits. And the best part? Email marketing doesn't require any payment for clicks!


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SAN FRANCISCO, CALIFORNIA (August, 21 2020) – A NorthMarq team led by managing director Dennis Williams and vice president Tom Wight has arranged $51.5 million in permanent debt to refinance Vanoni Ranch Apartments, a garden-style apartment and townhome community located in Ventura, California. Analysts Jackie Goldsmith and Soraya Rios assisted as key members of the transaction team.
NorthMarq arranged the non-recourse financing through a correspondent life insurance company on behalf of the Sponsor, JB Matteson, Inc. of San Mateo, California. The 10-year term is structured with interest-only debt service payments for the full term.
Of note is the timing of the transaction which occurred during the coronavirus pandemic. The loan was quoted prior to the shelter-in-place order and the borrower was able to secure a 2.75 percent fixed interest rate through a 5-month forward rate lock.
"Despite the unprecedented challenges that the pandemic has caused for everyone, we are pleased that the lender remained steadfast in its execution and closed the loan exactly as quoted for our client," said Wight.
The apartment community comprises 316 units with luxury features such as side-by-side washer/dryers, nine-foot ceilings, NEST thermostats, roman bathtubs, and spacious walk-in closets. The community amenities compete with the top of the market and offer residents 24-hour access to a fitness center, yoga room, barbeque and picnic area, pool and spa. business center, and lounge.


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When getting ready to buy a home, most would-be new homeowners focus on saving up a down payment. While that's important, coming up with enough cash for a down payment is only part of the picture. Until you also save enough to cover all your closing costs, you aren't financially prepared to purchase your home.
What are closing costs?
Closing costs are a summation of the additional fees you will pay when it comes time to close on your house. Your down payment is not included in closing costs, . For a rough estimate to use while budgeting, assume closing costs will be anywhere from 2% to 5% of the contracted home prices.
Your closing costs will be a combination of a number of different charges made by the title company, home appraiser, your lender and other third parties involved with the transaction. While these various fees accumulate during loan processing, they are tallied and paid all at once when you have your closing. The closing attorney will ensure that closing costs are paid to an independent escrow company, which then distributes the fees to the correct parties. It is meant to streamline a process that would otherwise have you paying each vendor individually.
What's included in closing costs?
Now that you know what isn't included in closing costs–namely, your down payment–let's look at what is included.
Closing costs include just about every other upfront fee accumulated during the process of purchasing a home. The list can be quite long, but you will see these fees included on your standard loan estimate shared by the lender.
Some of the most common fees associated with closing costs are:
Origination fee. Sometimes referred to as a broker fee, it typically runs about up to 1% of the loan amount. This is the fee the lender is charging for services. Because it's primarily overhead and profit, it can be negotiated and should be compared among lenders.
Mortgage or discount points. These also typically run up to about 1% of the loan amount, but they are optional. They are paid to lower your mortgage rate, with the lender restricted from using them for overhead or profit.
Underwriting fees. These fees helps to pay the lender's staff that are in charge of gathering necessary documentation, coordination with third parties and review the loan for final approval. These will vary, but expect them to run from about $300 to $1,000 and possibly more.
Title search/title insurance. These fees cover the process of checking historically records to be sure a clear title can be transferred legally to you. They can vary greatly, from a few hundred dollars way up to $2,500 and more.
Escrow fees. These can run anywhere from about $350 to over $1,000 and are paid to the company handling the escrow for your home purchase.
Appraisal. Unless you're a cash buyer, you will need to have a home appraisal done. You can anticipate an additional $500 to $1,000 or more will need to be added to your budget.
Prepaids. These refer to the prepayment of your property taxes and insurance, prorated based on the date you close. These can also vary widely, typically anywhere from about $1,000 on up to $4,500.
If you have a government-backed loan, you'll also pay some additional fees. These include an upfront mortgage insurance premium for USDA and FHA loans of 1% an 1.75% of the loan amount, respectively. These fees, however, can often be rolled into your mortgage. You should check with your lender regarding your options.
Here's the bottom line
Closing costs can have a tremendous impact on how much cash you will need to close the deal on a home purchase. If you are planning to save up about 3% to 5% for a down payment for a home purchase, for example, consider doubling your efforts. You will need about twice that amount to cover your down payment as well as your closing costs. Coming to that realization after you already went under contract on a home is not a pleasant surprise.
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Unless your target customers are genuine Luddites, deliberate technology avoiders, or outliers who docketed rural electrification act, e-mail marketing isn't a medium you can afford to ignore. But embracing doesn't mean plunging ahead blindly. Fortunately, there's no shortage of tools and resources to help you with your e-mail marketing efforts from the E-Mail Marketing ROI Calculator available on the bMighty tools page to Nilofer Merchant's insights on crafting offers your customers can't refuse to advertising expert Thomas Harpointer's tips.
Of course, bMighty hardly has an exclusive lock on tips and tools for better e-mail marketing. In fact, e-mail marketing solutions provider Campaigner just launched an ongoing series the will deliver more e-mail than one hundred e-mail marketing tips. In fact, the plan is to provide 101 tips, eventually. Each week the firm's Inside Campaigner blog will include 2-3 tips. When all 101 are rolled out, they'll be compiled in a book.
But you don't need to wait for that. Here's the first 5 tips that focus on creating a foundation for your businesses' e-mail marketing (check back with Campaigner for more tips each week):
- Put Yourself In Your Customer's Shoes -- Small business owners and entrepreneurs like to jump right in and get started, which is crucial to success, but it's also important to prepare and plan and set objectives, especially when it comes to e-mail marketing. When you're getting started with e-mail marketing make sure you step back and think through what you're trying to accomplish. The best way to do this is to try and see things through your customer's eyes.
- Make A 2009 E-mail Marketing Plan -- Once you've established your e-mail marketing objectives, you can build an e-mail marketing plan for the year. Look at the calendar, again from your customer's perspective.
- Start Building Your E-mail List -- Now that you've put yourself firmly in your customers' shoes, you're ready to start building your opt-in e-mail list. Opt-in means that your customers understand clearly that by signing up they are giving you permission to send them e-mail communications. Make sure this is clearly stated whether the sign up is on a web page or a paper form. In addition to name and e-mail address, think about other information that could help you target your e-mail campaigns.
- Create An E-mail Template That Reflects Your Brand Image -- E-mail marketing services provide templates that are great for getting started. Try and choose a look and feel that reflects your business and brand image.
- Begin The Conversation With Your Inaugural Campaign -- Now you're ready to launch your first e-mail campaign! Kick things off by introducing yourself and setting expectations. Let your audience know the type of information they'll be receiving and how frequently they can expect to hear from you.
More Sales & Marketing From bMighty:
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The Vanguard Award is administered by the New York State Nontraditional Employment & Training (NET) Program, Center for Women in Government & Civil Society, and is sponsored by the New York State Education Department through a Carl D. Perkins grant.
The award recognizes outstanding post-secondary level students who are enrolled in CTE programs that are nontraditional for their gender. Every year eight students are selected from institutions across the state. They are recognized in a public ceremony to bring visibility to their accomplishments. Vanguard Award winners are role models to other prospective students. Video taped interviews with each Vanguard Award winner are recorded and distributed to institutions to aid in recruitment and retention efforts.
Phase 1: Faculty/Staff Nomination of Students
Students must be nominated by faculty/staff of nontraditional CTE programs. In order to nominate a student, the student must be:
- Enrolled in a Career and Technical Education (CTE) program that is nontraditional for their gender in a New York State post-secondary institution
Nomination Form
Phase 2: Selection of Finalists
A Committee of the NET program staff and stakeholders will review all nominations. Nominees are rated and ranked. The top 16 nominees are selected. Finalists are announced through email. All nominators receive an email from the NET Program announcing the names of the Vanguard Award finalists, along with their institutions' names.
Phase 3: Submission of Essays by Nominees
All students selected as finalists will be contacted individually by email as will their nominators. Students are required to write an essay discussing their interest in nontraditional occupations and submit to the NET program. Guidelines of the essay will also be emailed to both the student and the nominator.
Phase 4: Selection and announcement of of Award Winners
The NET program Selection Committee reviews essays of the 16 finalists and select 8 award winners. Award winners and their nominees are notified and invited to the Vanguard celebration in May.
Phase 5: Vanguard Celebration
Award winners and their institutions are invited to the Vanguard Award celebration which is held in conjunction with the Annual NET Conference in May of each year. All award winners are interviewed. Videotaped interviews are placed on the NET website to inspire other prospective students to follow in their footsteps. The NET Project will issue a press release from UAlbany that reaches media outlets in the finalists and winners hometowns.
The Nontraditional Employment & Training Program
Center for Women in Government & Civil Society
University at Albany
State University of New York
Draper Hall 312
135 Western Avenue
Albany, NY 12222
Fax: 518.442.3877
For further information, please contact Dr. Dina Refki at 518.442.5127 and at email@example.com