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Last night we all snuggled up in front of the fireplace and the big screen tv and watch 'The Polar Express". This is an annual Christmas tradition for us as well as watching other Christmas movies. I store all of our Christmas movies and books away with all the other Christmas decorations so that we can only have them out at Christmas. I think that makes them more special when they are only out for 6 weeks at a time. Some of our favorite Christmas movies to watch are "Elf", The Wiggles "Yule Be Wiggling" and "Santa's Rockin", "Sponge Bob's Christmas", "How the Grinch Stole Christmas", and of course, "The Polar Express. Our daughter will be 4 in 3 weeks and last night, it was like she was watching "The Polar Express" for the first time. She became very emotional during the scenes where the boy is in danger, she was in awe of the North Pole and Santa, and ran over to her bell on the tree when the movie was over to make sure she could hear it ring! It was a joy to watch her experience it and know that she and her brothers feel that magic of Christmas.
This year we also added a new Christmas movie to our list, The Little House and the Prairie Christmas. This is one of my favorites. In the Christmas at Plum Creek, the children are all young and the family has very little to spend for Christmas. Everyone in the family is sacrificing in order to purchase a gift for someone else in the family. But, Laura makes the biggest sacrifice. It was a very good lesson for our kids and even my hubby got a little misty!


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Season of the Wolf
By Jeffrey J. Mariotte
Dark Fuse
February, 2013; Paperback $15.99, eBook $4.99
Reviewed by Kat Yares
What do you get when you combine a flawed, guilt ridden protagonist, global warming and wolves? Don't know? Okay, let's throw in a small, isolated town, a strong woman and a wannabe serial killer. I see, now you've got it. You've got horror, mind blowing horror that will keep you reading from page one to the very last word.
Now, I will admit that I really was expecting a werewolf story of some kind. And, I'll admit also that I was pleasantly surprised to find out that it wasn't. Instead, Mr. Mariotte weaves a tale so full of possibilities that the horror creeps up on you and just stays there in your mind, making you cringe on every page.
First off, we meet Alex Converse, heir to a coal mining fortune, who because of past guilt now wants to use his money for good. We meet him, along with two companions, high in the Colorado Mountains on a trip to make a documentary about the effects of Global Warming. Settling in a small community called Silver Gap, the crew attempts to make friends with the locals, without much success at first. Much of this is due to his cinematographer's devil-may-care hot temper. Because of that, we meet many of the locals – some good, some not so good.
We are then introduced to Robbie Driscoll, a young woman who has been recommended to be his guide into the mountains. Alex is immediately attracted to her, but she isn't so sure of the rich man who has invaded her town. Yet, she agrees to be his guide in Alex's efforts to prove that the dying of the pine trees is the effect of Global Warming.
From this point forward, the story is heart-pounding. Wolves are coming into town, women are missing and Alex, Robbie and his documentary team are right in the middle of it all. From here on out it is page turning action. Each scenario presented is explained and is absolutely believable. As the attacks continue and the number of missing women escalates, no one, especially Alex and Robbie, know what to do. The wannabe serial killer is enjoying the diversion of the wolves, but not for long.
The wolves are the real stars of this story, although they are savage and lust for the meat of mankind. Each attack is brutal and Mr. Mariotte doesn't mince words on the descriptions. You will feel every sting each time flesh is ripped or bones are cracked.
The ending of this book is satisfying, even if slightly predictable. Then again, it could end no other way. Alex, having overcome his own demons somewhat, and Robbie do what they must to survive and to begin life anew – with the full knowledge that Global Warming is real and brings catastrophe with it .
It's a journey the reader will enjoy, from the socio-political standpoints and also the horror story it is wrapped in.
In Season of the Wolf, Jeffrey J. Mariotte creates a world so real that when you hear a wolf howl a shiver will go up your spine. Highly recommended read.

subset: commoncrawl


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Sunday - Saturday: 6:30am - 9:00pm
Club 19 — Fun Food Drink is a casual pub-style restaurant and bar open daily for breakfast, lunch, dinner, and nightlife! Overlooking the Dundarave and Brudenell River Golf Courses, the atmosphere is fun and casual and so is the menu.
KIDS EAT FREE | In our family-friendly company from May 1 to October 15, kids eat free while staying at the resort! (For full conditions, please click here.)
Breakfast is served from 6:30am - 11:00am
Two eggs, choice of bacon, sausage or country ham with home fries, toast and coffee or tea
A fried egg on toasted English muffin with cheddar cheese and your choice of bacon, country ham or sausage
Three fluffy blueberry pancakes served with butter and syrup
French toast made using our own house made cinnamon bun grilled to perfection
Two poached eggs and your choice of bacon, country ham, or smoked salmon on a toasted English muffin with Hollandaise sauce and home fries
Two eggs with bacon and sausage, house made fish cakes and our own baked beans. Served with home fries and toast
Three egg omelette with cheddar cheese and choice of two toppings. Served with home fries and toast. Topping choices: mushroom, onion, bell peppers, tomato, arugula, smoked salmon, ham, sausage or bacon
Layered with creamy Greek style yogurt, house made granola and fresh berries
Creamy oatmeal topped with fresh seasonal berries. Served with maple syrup and brown sugar
Fresh fruit and berries served with cottage cheese
Local seafood in a rich and creamy PEI potato broth served with a freshly baked biscuit
Mixed greens, topped with an assortment of fresh seasonal ingredients created daily served with your choice of dressing
Fresh romaine tossed with roast garlic dressing, crisp bacon, Parmesan cheese, lemon and croutons
Steamed with white wine, garlic and fresh herbs or try our zesty Caesar cocktail mussels. Served with grilled bread
Served on the half shell with an assortment of garnishes
Your choice of crisp tortilla chips or sliced PEI potatoes topped with tomatoes, bell pepper, green onions, bacon, banana peppers and cheddar cheese, served with sour cream and salsa
Dipping Sauce – Moonshine BBQ, Maritime Madness mild, Maritime Madness hot
PEI fries topped with gravy, squeaky cheese curds and buttermilk fried chicken
Local PEI lobster lightly dressed with fresh herb aioli on a brioche bun with your choice of side
Two eggs any style, choice of bacon, ham or sausage, home fries and toast
Marinated tofu, fresh vegetables, edamame, quinoa and fresh greens
Our version of the classic Club Sandwich: Sliced all white chicken, crisp bacon, lettuce, tomato served on toasted white or whole wheat bread
Grilled PEI beef patty topped with local cheese, our own moonshine BBQ sauce, lettuce, tomato, fried onion, crispy pancetta on a ciabatta bun
Buttermilk soaked chicken thighs dredged in our own seasonings and fried golden brown, with roasted corn salsa and southwest mayo
Slow roasted maple pork belly with caramelized onion, roasted garlic, arugula, diced tomato. Topped with our house cheese blend and finished with maple dill aioli
Your choice of seasoned haddock or crispy buttermilk chicken. Topped with lettuce, tomato, onion, roasted corn salsa, cilantro lime yogurt, wrapped in small flour tortillas
Haddock fillets lightly fried in our own crispy beer infused batter, and served with our house made tartar, house slaw and lemon
AAA Island striploin glazed with our own moonshine BBQ. Topped with garlic mushrooms
Tender Atlantic pan seared scallops with peppers, roasted garlic and sundried tomatoes, served with garlic bread
Upgrade your side
Sweet Potato Fries $3.00 | Onion Rings $3.00 | Poutine $4.25
Seafood Chowder $2.50 | Caesar Salad $3.00 | Gluten Free Bun $2.00
Gravy $2.00 | Quinoa $2.00 | Bread Basket $4.00
A traditional east coast dessert, loads of wild blueberries. Served warm with vanilla ice cream and caramel
Cool, creamy crème brulee gets a boozy kick from Irish whiskey, and rich flavor from coffee
Creamy cheesecake topped with brownie cubes, pecans and chocolate chunks
5oz | 8oz | Btl
Crisp with notes of refreshing lemon, lime and tangerine
Hints of pear and pineapple with a bold woody accent
Green apple and tropical fruit flavours and aromas
Citrus and tropical fruit backed by characteristic herbaceous notes
Crisp with aromas of tropical fruit, citrus and peach
5oz | 8oz | Btl
Hints of black cherry and raspberry with a smooth plush finish
Full bodied wine revealing aromas of ripe fruit & caramelized prunes
Rich varietal flavours of cassis, blood plum, a hint of leafiness and sweet spicy oak
Rich with red berry flavours providing a fruity sweetness
An off-dry with notes of sweet black cherry, strawberry and candied fruit


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Here's a list of mobile learning blogs created by the Mobile Learning Blog itself (http://themobilenative.blogspot.com/). It's a great list!
Source: http://themobilenative.blogspot.com/2012/01/mobile-learning-blogroll.html
Liz is an associate researcher and lecturer at The University of Michigan in Ann Arbor, MI. She authored Toys to Tools: Connecting Student Cell Phones to Education (published by ISTE in 2008). A second publication titled Cell Phones in the Classroom: A Practical Guide for the K-12 Educator (published by ISTE in 2011). Liz has published numerous articles on new technologies and education in prominent publications such as Education Leadership, Scholastic.com, and Learning and Leading with Technology. Liz has done consulting work and has been a featured and keynote speaker at conferences all over the United States and Canada. She is passionate about engaging students in education and educational opportunity through their own technologies. Liz is a former social studies and computer technology teacher. In addition she spent 4 years as a technology coordinator and integration specialist in Ohio. Liz's
Name: Rob De Lorenzo, B.A., M.Ed.
Academic Position: Vice-Principal with the Toronto Catholic District School Board
This blog is the result of several desires: (1) To investigate the effectiveness of mobile devices on student learning; (2) To discuss issues of importance with regards to the use of mobile technologies in classrooms; (3) To engage in conversation about how to reach students on their level.
TeachPaperless began in February 2009 as a blog detailing the experiences of one teacher in a paperless classroom. It has grown to be something much more than that. In January 2011, TeachPaperless became a collaboratively written blog dedicated to conversation and commentary about the intertwined worlds of digital technology, new media, and education.
Mobile Learning is authored by Leonard Low, an E-Learning Designer at the University of Canberra's Teaching and Learning Centre.
Previous Work
In his previous role as Educational Technology Strategist at the Canberra Institute of Technology (CIT) Centre for Educational Excellence, Leonard was
A.C.T. Representative on the E-Standards Experts Group (EEG).
Lead Researcher for the EEG's Standards for M-Learning project.
Involved with a number of Australian Flexible Learning Framework (AFLF) projects including Flexways, Toolbox Champions, and as a consultant for the New Practices and Innovations national projects.
Community Representative on the Board of Directors for the Hindmarsh Education Centre (the education branch of the A.C.T.'s juvenile detention facility)
A regular contributor to AFLF's National Networks Community, both as a Forum member and a Presenter, has written for The Knowledge Tree, and regularly conducts presentations and workshops on a variety of topics in flexible learning around Australia.
Judy Brown is a Mobile Technology Analyst who has been involved in technology for learning for over 25 years and with mobile learning since 1996. She coordinates the mlearnopedia.com site. Currently Judy is the mobile learning lead for ADL (Advanced Distributed Learning).
Learning in Hand is an educator's resources for mobile learning. It was started in 2002 as part of Tony Vincent's classroom website. At first focusing on Palm handhelds, Learning in Hand now covers podcasting, iPods, iPod touch, iPhone, iPad, and netbooks.
Welcome to m-Learning is Good! This site covers mobile learning (m-Learning), e-Learning, mobile devices. Hope you enjoy your visit.
My goals with this blog is to share how mobile technology is impacting the world of education and our personal lives. If you read my first post you will see why I named the blog "Living in the 4th Screen."
Johnny is Google Apps for Education Individually Qualified, an Apple Distinguished Educator, and a Microsoft Partner in Learning.


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TagG Informatique reconfirms confidence in Xeikon
The Xeikon 9800 is the indispensable digital press to create the highest value of print in the industry.
Some people call us 100% crazy about digital production. Could be. What we do know, is that we invented the digital LED-based technology and production process, and that our sole focus is to develop it in such a way that we can help your business become futureproof.
You'll find more about our products and services on our website. But in "Catch Up" we're sharing our insights, experience, data and forecasts. Just another way in which we want to help you deal with your challenges in labels, commercial and folding carton printing.
Is there an issue you'd like us to address here? Do let us know on
The Xeikon 9800 is the indispensable digital press to create the highest value of print in the industry.
Technavio is stating that the global digitally printed wallpaper market is expected to post a compound annual growth rate of over 20 percent during the period from 2019 to 2023.
Meanwhile @Xeikon
The Xeikon #SX30000 is a new, groundbreaking press, built on Xeikon's revolutionary #SIRIUS technology. It's design… https://t.co/fA9QQC0Ea7
Cost-efficient digital wallpaper printing with dry toner
Technology did not stand still. Recent developments in digital printing have opened up a whole new world of possibilities to bring empty walls to life with breath-taking designs. Even if you're one of those people who have a love-hate relationship with wall coverings, there is no denying the many benefits of digital wallpaper.
In the world of toner, everyone knows that the dry toner technique beats liquid toner every single time.
How to optimize jobs for UV inkjet production? Hint – workflow is your friend
You started on a smaller scale, got hooked on the industry and now customers want more of what you have to offer.
This year's Labelexpo theme is 'Move your business forward'. Question is – how? How about harvesting the low-hanging fruit regardless of your business size? Read on for some useful tips.
Leading manufacturer of photomurals chooses Xeikon's wallpaper system for even more flexible and customisable wall designs.
Der führende Hersteller für Fototapeten setzt auf die Xeikon Tapetenlinie, um seine Wanddesigns noch flexibler und kundenspezifischer zu produzieren
Nonwoven wallcovering media perfectly fits Xeikon digital presses.
Personalized wallpaper is on a roll (no pun intended) and so are web-to-print and print-on-demand strategies in general. It's no wonder, then, that more and more wallpaper businesses are turning to digital solutions.
On a roll! Digital wallpaper printing is gaining market share


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Wise-cracking Black Country bus driver proves that charity is no joke
A wise-cracking Black Country bus driver is free to crack gags again after steering clear of one-liners for charity.Read More
Found 316 matching results - showing page 17 of 32
A wise-cracking Black Country bus driver is free to crack gags again after steering clear of one-liners for charity.Read More
A Midland Metro tram is in Spain to be fitted with hi-tech batteries allowing it to run without the need for overhead power cables.Read More
National Express West Midlands has installed 4G Vemotion CCTV units to some of its vehicles, helping Safer Travel police officers to target anti-social behaviour on the bus network in real-time.Read More
National Express West Midlands is giving its bus routes the X factor. The operator has changed the numbers of several services to begin with the letter "X". It's also bringing the elegant grey state-of-the-art Platinum buses onto more routes.Read More
National Express West Midlands is helping to trial an exciting new integrated transport system where people can combine all their travel needs via a smartphone.Read More
Birmingham's famous number 11 bus has inspired a song (by The Woodbines in 1999), a dance (Kenneth Reid from the Birmingham Scottish country dance group created a dance based on the Outer Circle) and at least one novel (it features in West Midlands author Jonathan Coe's recent satirical bestseller "Number 11").Read More
Improving local bus services would boost employment and improve income in the West Midlands, reducing social deprivation, according to a report by the sustainable transport group Greener Journeys.Read More
A leading Black Country charity has got its Christmas celebrations into top gear – after being selected by members of the local community to win a festive windfall from one of the biggest names in UK transport.Read More
Bus services in the West Midlands have brought home two golds and a silver from the UK Bus Awards.Read More
A passenger report of anti-social behaviour on an Erdington bus has got a prolific offender sent back to prison.Read More
Found 316 matching results - showing page 17 of 32


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Our first presentation will be a film by the extraordinary photographer and mushroom expert, Taylor Lockwood. Our feature presentation will be " The Good, The Bad, and The Deadly. This is an excellent film for both beginners and the experienced to learn about safe and unsafe edibles; addressing myths about knowing when a mushroom is safe to ingest.
Club officers will provide material about visible parts of the mushroom- which will help in identifying specimens.
Time permitting, we may also watch Taylor's film "Mushrooms of America".
If you would like, bring a snack to share.


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Why do people visit your site and leave without doing anything?
Is this a familiar experience? You have a great looking site, (which wasn't cheap), you're creating super-helpful content and offers, and yes, people click on them and look around for a few seconds but then most of them just leave.
It can be one of the most disappointing and frustrating experiences for any marketer – but don't despair – if this sounds like you, there are lots of things you can do to turn it around, all bundled up in the blanket term, Conversion Rate Optimisation.
What is Conversion Rate Optimisation?
The purpose of CRO is to improve the conversion rate of anyone engaging with your company – whether that is becoming a customer, a subscriber, a follower, or leaving details in a form for you to follow up.
Goals vs Events
The industry uses terms quite specifically and we will be following the industry norms so that if you read more widely around CRO you won't be lost in the jargon.
Your goal might be for 20% of visitors to a landing page to complete a form
The event describes a user's interactions e.g. completing the form
Once you start to dive into tools like Google Analytics, understanding this will be important
CRO is a process – or a series of processes which use data about the behaviour of your visitors, clients, readers and target markets to encourage more people to engage with your business.
In practice, this usually takes the form of creating an experiment, tracking the statistical variation and implementing findings. Practitioners will repeat this cycle again and again to gain incremental improvements to the rate of conversions.
CRO & Website Traffic
But what if you don't have much traffic?
There are different views on this, but fundamentally, CRO is a data-driven exercise which we do by looking at existing behaviour and experimenting to see how this behaviour changes. Once we've examined these results we can implement the results of experiments that we like and try again with the results that we don't like.
If you're only getting one sale per month from 25 visitors per month, you will have to wait a very long time before you can say that an experiment has increased your sales , or if an unrelated external factor has made a minor change to your sales because that will have a disproportionate impact on your conversion rate.
This will lead you to draw false conclusions from your testing.
The most important thing you can do is increase the data pool you're working from.
There're a couple of ways to do this, but first you need to know what is statistically relevant and what is not. The rule of thumb that I've used successfully is the "rule of 25 per day".
If there are fewer than 25 conversions occurring per day, you won't be able to make statistical claims about it. This means that if you're getting fewer than 25 sign-ups/day to your landing page, you won't be able know how changing the colour of the CTA button makes an impact on sign-ups. If you're getting fewer than 25 clicks per day on your ad, you won't know how changing the copy will affect click through rates.
This rule of thumb is extremely rough and the scientists amongst you will recognise that this doesn't come close to a true calculation of statistical significance (you can find how to do this here) but in the interest of speed and simplicity it gets you where you need to go.
So, if we know that you need a statistically significant amount of data before you can begin to implement a true CRO strategy and there are a couple of ways of achieving this. The first and most obvious is to simply increase the amount of traffic that you are working with. The more traffic you have, the more conversions will be taking place and the greater the accuracy of your experiments.
What you can do right now.
Whilst you build up traffic to your conversion funnel, you can start by optimising the events at the top of funnel where the greatest amount of conversions are already taking place.
For example, a company that is generating 10 sales from 100 leads from 500 sessions from 10,000 ad-impressions might have a table like this:
Ad-impressionsWebsite SessionsClick-through RateLeadsVisitor - Lead
Conversion Rate (CVR)SalesLead-Sales CVR10,0005005%10020%1010%
For this company it will be very difficult to optimise the lead-to-sale conversion rate because there simply isn't enough data to play with. However it will be very easy to evaluate experiments designed to improve the ad-impression-to-session conversion rate (a.k.a clickthrough rate or CTR.)
All things being equal, if your conversion rate doubles anywhere in the path and all the other conversion rates stay static, your revenue will double. So, if you don't have enough sales to optimise the conversion rate of a target event, focus higher up the funnel and you will still make an impact.
Website Traffic Generation Strategies
Whilst focusing on the top of the funnel is a good approach for companies who are not making enough sales to run CRO experiments at the bottom of the funnel, being able to focus on the bottom of the funnel will allow you much more flexibility in your experimentation and has a greater immediacy in impact on the bottom line, so it makes sense to focus on improving traffic generation above everything else at that point. You can do this in a number of ways such as:
We've covered many of these topics in our FinTech Lead Generation topic page
If you are in that start-up phase where nothing seems to be flowing or working like you were promised it would, and believe me, nearly everyone goes through that stage, there are a number of ways to approach the problem:
As well as generating traffic some of these are fundamental to optimising your site and your content for conversion, so you won't be losing out by focusing here first.
Do you really need CRO?
Go back to our definition for a moment:
The purpose of CRO is to improve the conversion rate of anyone engaging with your company – whether that is becoming a customer, a subscriber, a follower, or leaving details in a form for you to follow up.
CRO is a process – or a series of processes which use data about the behaviour of your visitors, clients, readers and target markets to make more people engage with your business.
In other words, CRO is doing something good with what you already have and this provides the benefit of improving revenue without needing investing in more expensive traffic generation strategies.
You've done all the groundwork, so it's like tending your allotment, growing the most delicious fruit and vegetables, creating a sumptuous feast and leaving it congealing in the kitchen! If you've spent the time and effort on getting users to your website, failing to optimise conversion rates is the same as leaving your feast for the dogs.
Calculating CRO Impact on Revenue
If you look at our business at Flagship Marketing, we provide a range of growth services to clients on a retainer basis.
Hypothetically, using some easy-to-parse numbers, let's say our current marketing spend generates 10 good leads a month from our website and from these leads we get one customer. We can calculate our conversion rate with the following formula:
1 new client per month / 10 leads per month = 0.1 (or 10%) Conversion Rate (CVR)
Let's also say that our clients stay with us on average 36 months and that an average retainer is £5,000 per month. My current revenue would be:
1 new client x £5,000 per month x 36 months = £180,000
Now, if I double my conversion rate to 20% and do nothing else to increase traffic to my site, I will still get 10 good leads a month to our site. But because the conversion rate has changed, it now looks like this:
10 leads per month x 20% conversion rate = 2 new clients every month
Using the same parameters of client retention average of 36 months and an average retainer of £5,000 per month my total revenue is now:
2 new clients x £5,000 per month x 36 months = £360,000
If you double your conversion rate, all other things being equal, you will double your revenue.
CRO, Profit and the Four Types of Costs
So now we've shown the impact of CRO on revenue, but we know that revenue is not profit and we need to consider costs as well, to come to a useful assessment of the importance of CRO. So let's look at that.
If you consider the types of costs Flagship Marketing has, there are 2 elements that we would consider:
It costs us more to service two clients a month than it does to service one client a month. However, there is nearly always excess capacity in any business to accommodate more demand without having to invest in additional resources, so the increase in variable costs is invariably less than the increase in new revenue.
So, for example, the demand for ad-spend, channel identification, content generation and outreach may increase in response to winning new business, but personnel costs, including client service costs, may not. And if you are a service or a software business, the rise in costs may be smaller still as you won't have to deal with manufacturing and transportation costs which tend to be much higher.
Marketing costs, (In Flagship's case, our own marketing costs are a part of variable costs, but they're worth separating from the customer service costs). Because we haven't tried to generate more traffic these don't change – we are just optimising what we already have.
CRO costs (again, part of activity-related costs but worth singling out here). Whether we carry out CRO activities in-house or outsource it, there will be a cost associated with CRO that we need to take into account.
Where does this leave us?
Fixed costs won't change variable costs will almost certainly not rise as much as revenue,
so profits will increase as we practice CRO.
And that is CRO in a nutshell. It's not about spending more to generate more leads; it's all about realising the potential that we have on our sites now.
If that excites you, we have some work to do!
CRO: Assembling the Pieces
There are a number of elements to put together before starting a CRO project and here we look briefly at some of the key ones.
People – your team
You are going to need people to do this – either in-house or externally and probably both. Use your best people – it's worth it.
It always starts with analytics; personas, channel identification, client journeys on your site and content, CTAs and offers. You need someone to make sure you understand the landscape and has a handle on how people are engaging with you at the moment – and of course why they sometimes don't.
You will need fantastic copywriters to create the content you will use to attract your prospects.
You will need someone to design your website and content so that it is as optimised as it can be, and maybe a web developer to implement changes at a functional level.
Tech – and analysis tools
You need to decide what tools you are going to use to help establish your current optimisation rates and show you where you can improve. If you're not already using a suite of analytical tools here is a shortlist of ones we like.
You may already be using others - it doesn't really matter as long as they work, and you are familiar with them and ready to use them to analyse your data in this CRO endeavour.
A Guide to A/B Testing
A/B testing is the most fundamental tool in conversion rate optimisation. Guesswork is the enemy, facts and data are our allies, and testing everything removes guesswork from the process.
So how does A/B testing work? For each type of asset that you might find in a conversion path, the methodology for A/B testing will differ slightly, but overall the principle is to show two randomly selected samples of users two different assets whilst measuring the behaviour of users interacting with them.
For example, on a landing page, you may wish to run an A/B test that evaluates impact that having a required form field for phone numbers. In order to do this you will drive a number of randomly selected users to a version of the page that has the required field and a number of different users to a version of the page that does not have that field. By measuring the difference in conversion rates from landing page visitor to form submits, you will see how many leads you win or lose from the required field. At the end of the test you will know the impact of having the required field and you can make a data-driven judgement as to whether you want to keep it or reject it.
It is worth pointing out that, just like CRO is not a magic bullet to increase conversion, A/B testing is not a magic bullet to increase engagement.
In their seminal book, Making Websites Win, authors K. Blanks and B. Jesson say A/B testing is like a stopwatch that measures an athlete's performance. That's a perfect simile.
If you take one of your adverts, copy it and change something in one of the copies, you can now measure the relative performances of the adverts. But that will not make your better performing advert a good advert. It could mean it's just a tiny bit better than a really bad advert! And when you started this process, A/B testing did not even tell you what you had to change in your second advert to make it better than the first – for that you would have needed other insights, or it may be you just guessed! Ouch!!
But, A/B testing will tell you what is working better than something else and that's a key signpost to incremental improvements. Done regularly, A/B testing will show you what to keep and what to discard or change, and that's powerful and valuable.
The Conversion Path
We've been talking about conversion rates, conversion rate optimisation, A/B testing and more for a while now, but there's one more fundamental piece we need to define in order to understand your user's buying process and that's the conversion path.
The conversion path is the route by which the user becomes a customer.
In other contexts this is sometimes referred to as the Buyer's Journey, but a conversion path refers to the behaviour of a user on online properties instead of the more abstract Buyer's Journey which can refer to a number of actions, mental stages and the psychological aspects of decision making
Thanks to tools like Google Analytics it is very easy for us to visualise the conversion path of a given website. Looking at the acquisition tabs will give you a good idea of where traffic is coming from and looking at the behaviour tabs will tell you what a user is doing on your site. If you've set up Event Tracking, you'll even be able to define certain actions that you want users to take and map them against the path they took to arrive there. The easiest way to visualise this is through the Behavior Flow report in Google Analytics.
As you can see from the screenshot above, it shows exactly how users who arrive on your page are using your content.
By observing this information carefully you can deduce what your customers are looking for and reduce the amount of work they need to get it. This smooths out the path that a user needs to take in order to become a customer.
By identifying pages within the conversion pathwhere a high percentage of users drop out, you will have a very good idea of how to adapt the website in order to improve your traffic-to-customer conversion rates.
Defining, creating and optimising your conversion paths is key to understanding where you are capable of influencing user behaviour, reducing friction and ultimately getting your user to the pages you need them to be on.
Everyone does more research than they used to, before making purchases so providing them with the information they need, when they need it, is the key to creating the best possible experience for them.
If you understand what information users need in what order, you can create a conversion path that helps them through the journey in the most efficient and pleasant way possible.
Define your strategic focus
Whilst a conversion path is the journey a person takes from becoming a complete stranger to becoming a customer. Many people have made the point that however you lay out the path you want your prospect to follow, it's likely they'll choose a different way!
But don't let that put you off. Your visitors may take detours and come to you in some different ways, but once they have become customers you can see how they behaved; what content was compelling, what CTA worked, what landing page finally captured them.
Try not to think of the conversion journey as a series of pages visited, but in terms of the responses and behaviours of your clients to the choices you presented to them; offers, CTAs, forms, landing pages, gated content, ungated content, long and short-form reads, videos, educational pieces…
What are the most successful things you presented that moved your prospects forward in their journeys? Perhaps you want to focus here: "How can you improve those elements?"
What were the least successful elements? You can throw them away and leave yourself with a very limited number of exceptionally high performing elements, or you can work on your weaknesses to create a bigger range of elements that perform pretty well.
One final thought on the non-linearity of a conversion path is that you should be aware of the tools that exist to bring users back into the path when they have abandoned the process.
All of these can help you get your user to your ideal end-point efficiently:
How long will it take?
Given that we know that CRO is a ongoing process and not a single event, we should expect improvements to happen incrementally, but regularly.
There are blogs that talk about huge uplifts in conversions, and we see they do happen, but not all the time. A more likely outcome is a series of small uplifts that happen within two or three months, followed by some breakthroughs that give bigger increases. Looking back over a year of continuous activity, you should see exactly this pattern.
What sort of results should I see?
I deliberately didn't ask "What results will I see?" That would be dependent on so many variables, including your own goals for CRO, that it would be impossible to answer.
What I can say is that as you become more efficient in acquiring customers, your cost of acquisition goes down. Or put another way, your revenue increases and your profits increase even more.
Applying the Principles
Calculating your conversion rate
You may have come across the terms macro and micro conversions (or sometimes just 'events'). Simply put, micro-conversions are commitments that are less than a sale.
Macro conversions are the conversion of a lead to a customer.
You can calculate your conversion rate on either of these things:
Total goals achieved (micro or macro) / total visitors x 100
e.g. 75 clients / 5,000 visitors x 100 = 1.5%
You will need to use this formula to measure a variety of conversion rates across the whole length of the conversion path.
Collecting data
The next step is to collect the data you will need. This is where those analytics tools come in, but first we need to know what data is relevant and then how to measure and understand it.
Defining your conversion rate between any two steps in your conversion path requires two data points. The number of users who saw the conversion offer and the number of users who converted with that offer.
In this context I'm using the concept of conversion offers to cover everything from clicks on ads to whitepaper downloads, sales and anything else you can think of to measure.
But these two numbers only give part of the story. If you're trying to attract people to your site with a blog and then trying to capture their lead information with a workbook behind a gated landing page, you will need to know:
If you know that lots of people are clicking the link to arrive at the blog post but no one is going to the landing page, you can see clearly that the bottleneck that needs to be addressed is within the blog page itself, but you can't necessarily see what the bottleneck is.
This is where having a few more data points is going to be helpful. You could always experiment blindly and look at the incremental increases in conversion rate that result, but a more strategic approach will pay dividends.
So in the case of our blog post -> landing page click through conversion goal, we can go to Google Analytics to see what's up.
Page views
Unique page views
Avg. Time on Page
% Bounce Rate
% Exit Rate
Imagine that we see the above stats when we look at our Google Analytics. Take a moment to try and decipher what they're telling you.
If you guessed that the quality of the content was low, you're absolutely right. We can see here that whilst we're getting a good amount of traffic to the blog post, no one is staying on the page for very long and the vast majority of them are leaving the page without clicking through to anything else (much less the landing page link that we want them to arrive on.) So what are the causes of this?
Obviously, the causes of a problem with any given piece of content are myriad and I'm sure that you can add your own thoughts onto these, but here's where I would start to diagnose your problem.
The content doesn't match the promise of the link that the user clicked to arrive on the page. Nothing annoys a user quite as much as arriving on a page that doesn't answer the question that they were posing. If you've written an ad that promises to teach them how to set up Google Analytics, you better make sure that your landing page delivers this content. If not, the user will close the page and move on to find something that will answer their questions.
The content on the page is difficult to consume. This is a problem you see all the time on news websites – particularly on the pages owned by the titans of old media who are used to generating a certain amount of ad-revenue from their expensive content. This happens when the content that you've promised a user is hidden or obstructed from view by other elements on the page. This can happen for any number of reasons but I'm sure you will have seen sites that are unusable because of intrusive newsletter sign-up pop-ups or a bad user-experience on mobile. Either way, if you make your content difficult to consume, the user isn't going to stick around to do your job for you.
The call-to-action from blog to landing page is misconfigured or placed poorly. There's lots of information on the web about the best way to position and write calls to action, but one thing everyone agrees on is that you need to make it obvious what you want the user to do when he arrives on your page. If you don't help your user to follow your conversion path, they won't do it.
There are hundreds of other data points that you can use to help guide your CRO optimisation and hundreds of gurus anxious to give you their advice on how to have an impact on your conversion rates, but really the only tip you need is to put yourself in the shoes of the user.
Look at the data, assess how they are behaving and follow the path to figure out what roadblocks you need to remove to turn your under-performing content into a customer generation machine.
CRO is a fundamental activity for all businesses, but one that is tricky to get right. We've written a pretty in-depth starter's guide here, but if you are looking to optimise your ad-spend, then reach out to us directly and we will see if we can help!
FLAGSHIP MARKETING Ltd
71-75 Shelton Street, London WC2H 9JQ, UK
Incorporated in England and Wales
Company number 10729856
Copyright © 2017 Flagship Marketing Ltd


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Are Yes-To Cruelty Free?
Here's what Yes-To say on their website in regards to their animal testing policy:
"Our products are tested on Yes To employees, friends and family, but never (ever) on animals. We are against animal testing and ensure our manufacturers adhere to this same principle. Yes To believes in safe and effective testing alternatives, while ensuring product and consumer safety. Reinforcing our commitment, we are Cruelty-Free and a certified member of the Leaping Bunny Program, the highest standard for companies committed to no animal testing."
Well, they're right about the Leaping Bunny Program! In my opinion, it's about the most sure you can be that a company is truly cruelty-free.
Read more about which cruelty free labels we can trust in the UK
Are Yes-To Products Vegan?
I emailed Yes To to ask them which of their products are suitable for vegans and vegetarians. I received a very lovely, quick response (which I always love) which told me that most of their products are suitable for vegans and veggies, with just a few exceptions.
The only product they sell which isn't suitable for vegetarians is the Yes To Primrose Lip Oil, which contains carmine from scale insect shells.
There are a few products that aren't suitable for vegans, and they very thoughtfully listed which ingredients make them unsuitable. I've decided to list the non-vegan products by ingredient, for milk allergy sufferers and honey-eating vegans!
Yes To Products Not Suitable For Vegetarians OR Vegans:
Yes To Primrose Lip Oil (carmine)
Non-Vegan Yes To Products That Contain Milk:
- All of the Greek Yoghurt & Probiotics Face Masks (ha)
- Yes to Superblueberries Smoothing Hair Clay Mask
- Yes to Superblueberries Smoothing Instant No-Rinse Shampoo Cap
Non-Vegan Yes To Products That Contain Beeswax or Honey:
- Yes To Blueberries Eye Firming Treatment
- Yes To Carrots Fragrance Free Intense Hydration Night Cream
- Yes To Coconut Oil Cleansing Balm
- Yes To Coconut Oil Stick
- Yes To Coconut Moisturising Mud Mask
- Yes To Coconut Ultra Hydrating Masks
- Yes To Coconut 2-Step Single Use Lip Kit
- Yes To Coconut Naturally Smooth Lip Balm
- Yes To Coconut Head-To-Toe Restoring Balm
- Yes To Cucumbers Exfoliating Cleansing Balm
- Yes To Cucumbers 2-Step Single Use Eye Kit
- Yes To Grapefruit Pore Perfection Brightening Eye Peel
- Yes To Grapefruit Dark Circle Correcting Eye Cream
Non-Vegan Yes To Products That Contain Silk Amino Acids:
- Yes To Tea Tree & Sage Oil Scalp Relief Shampoo
- Yes To Tea Tree & Sage Oil Scalp Relief Conditioner


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Our Food Cart Locations are currently shuttered but we are doing deliveries and pick up orders via DoorDash, Grubhub and our online ordering button below "book now" . We are requesting all non catering orders be placed through one of those apps.
Thank you,
Team Local Grind
Catering Menu Options
Grilled Chicken
BBQ Teriyaki
Garlic Honey*
Spicy Korean
Spicy Teriyaki
Shredded/Braised Chicken
Garlic Ginger*
Traditional Kalua*
BBQ Kalua
Garlic Ginger
Grilled Lemon Ginger Teriyaki
Shredded BBQ
Grilled Beef
Teriyaki Rib Eye Steak
BBQ Rib Eye Steak
Teriyaki Short Ribs
Korean Style Short Ribs
Salt and Pepper Ribs
Spicy Sambal Ribs
Grilled Teriyaki Tofu
BBQ Teriyaki
Garlic Honey*
Spicy Korean
Spicy Teriyaki
Garlic Ginger*
Add a side
Sautéed Veggies in TLG House Sauces*
TLG Signature Macaroni Salad aka "crackaroni"
Grilled Teriyaki Pineapple
Mixed Greens w/ Cabbage, Carrots & Sesame Ginger Dressing
Yakisoba Noodles w/ Veggies ADD: Tofu and/or Shrimp
TLG Kimchi
*Indicates a TLG Classic
All TLG can be prepared Gluten Free
We prepare Vegan items on special request
Buffet Service includes Disposable Plates, napkins, forks, chopsticks and all serving utensils.
|Shredded Garlic Ginger Chicken Bowl


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Inova's comprehensive epilepsy center at Inova Fairfax Medical Campus employs unique specialists, leading technology and a multidisciplinary team to provide the highest level service and patient care. The National Association of Epilepsy Centers has accredited our epilepsy program as a Level 4 program (indicating the highest level of epilepsy care) since 2014.
In addition to standard services, we provide complex neurodiagnostic monitoring, as well as neuropsychological and psychosocial evaluation and treatment. Our Level 4 designation also means we can offer advanced epilepsy surgery services, including evaluation with intracranial electrodes.
Should You Be Seen by a Specialist?
Delayed or denied referral may be detrimental to the patient's health, safety and quality of life.
Take this survey to find out if you should be seen at the Inova Epilepsy Center
- If your seizures have not been brought under control after three months of care by a primary care provider (family physician, pediatrician), further neurologic intervention by a neurologist, or an epilepsy center if locally available, is appropriate
- If you are seeing a general neurologist, and your seizures have not been brought under control after 12 months, you should insist upon a referral to a specialized epilepsy center with an epileptologist
- If the diagnosis of epilepsy is in question or if psychogenic nonepileptic events are suspected, a referral to an epilepsy center is appropriate early in the evaluation process for diagnostic purposes
Epilepsy Patient Navigator
Becky Schrews
Patient Navigator
Inova Epilepsy Center
To learn about your options or to schedule an EMU admission, please contact Becky at 571-472-4144 or email email@example.com.
Becky is available primarily for (but not limited to):
- Coordinating admissions for patients requiring advanced NAEC Level 4 epilepsy care such as continuous video EEG monitoring and pre-surgical evaluations.
- Working with patients who have medically intractable epilepsy who may benefit from a diagnostic or therapeutic surgical procedure (VNS, RNS, resection). Those patients can contact Becky arrange a time to meet with a member of our team of neurologists and neurosurgeon in one of our outpatient clinics.
- Arranging appointments for patients with new onset seizures and refractory (difficult to treat) epilepsy. Most new patient appointments are scheduled within 1-2 weeks of initial contact.


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Hiring an experienced, professional builder is one of the most important decisions you'll make in the entire log home process. Our Log Home Journeyman shares his thoughts (and experience) on the matter.
The most crucial decision you will make is your log home builder. I've been in the construction business a long time, so I've seen and heard just about everything. When selecting a builder (or even after you've hired one) for your log home, here are three key red-flag phrases to watch for that may cause you to question the builder's credibility and integrity:


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Michelle Obama Hilariously Breaks Down Why Melania Trump's Inauguration Gift Exchange Appeared So Awkward
The former FLOTUS also explained to Ellen Degeneres how Barack stepped in and saved the day.
The daughter of rocker Lenny Kravitz and actress Lisa Bonet posed for Wonderland magazine's April/May 2011 issue. In the sleek, black and white shoot, the fab 22-year-old smokes a cigarette, shows off her abs and looks effortlessly cool in designs by Alexander Wang, Emilio Pucci, Versace and Chloe.
This summer the actress will make her superhero debut as the winged mutant Angel Salvadore in the upcoming X-Men: First Class film. "I didn't think I had a shot. I didn't even take it seriously," Zoe told MTV about her reluctance to audition for a role in the movie. "I've never been into comic books. This is really near and dear to a lot of people, so I hope we don't disappoint them!"
X-Men: First Class hits theaters June 3.
(Photos: Wonderland, April/May 2011)
The former FLOTUS also explained to Ellen Degeneres how Barack stepped in and saved the day.
"When my teacher asks me a question thinking I'm not paying attention, but I get it right."


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Get Ready for Heating Season
Heating Contractor Harvey Ramer analyzes the latest technologies in hydronic heating, radiant heating, and smart home connectivity.
Sign Up for News Updates
Colder days are right around the corner, so building pros and heating contractors are making sure they're up to date with the latest heating technology. In PHCPPros, contractor Harvey Ramer, owner of Ramer Mechanical LLC and a specialist in radiant heating and hydronic heating systems, highlights this season's heating trends, including an uptick in consumer interest in gas combi boilers. "Many American manufacturers, such as Lochinvar, also seem to be responding with price point combi boilers to compete against some of the offshore brands," he writes. "Combi boilers have provided a more budget-friendly solution for many homeowners and minimized the space required for central heating and hot water production." Heating and HVAC contractors will also be increasingly involved in setting up home comfort systems that can be controlled remotely, through the cloud, he predicts.


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Established in February 2011 by senior developers from Bizarre Creations, Lucid has set itself out to be a small team with big ideas and the skills to deliver them.
Our performance over the past few years has proved we are just that. We've successfully won contracts to build dynamic new IP, settled ourselves into a shiny new office in the heart of Liverpool's creative quarter and completed a number of technically challenging work-for-hire contracts.
Company category
- Developer, Publisher
« Back to Members


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For anyone affected by cervical, endometrial, ovarian and vulval cancer. Carers also welcome. Monthly evening meeting held on the last Tuesday of every month 6.30pm 8.30pm at Maggies Centre Nottingham City Hospital. Free parking available on request.
Cancer type(s):
Services provided include: befriending,telephone support,speakers,a chance to meet up and chat to other patients.
Catchment area:
Open to anyone affected by a Gynae cancer
Opening times:
Not Applicable
Interested in joining us?
Just come along to our next meeting, or get in touch with us on the details below.
Find out more:
- Sue Mills or Julie Cope on 0115 9691169 ext 56162 (Mon-fri 8-4pm answerphone)
- email@example.com
- Not Applicable


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NPA mess: Urjit Patel slams RBI, government over pre-2014 role
Former Reserve Bank of India (RBI) governor Urjit Patel, who remained tight-lipped during his tenure, has come down heavily on the government and regulators. In a recent presentation at a conference in Stanford University, he said the government, RBI and banks failed to play their role adequately prior to 2014 in the regulation and administration of public-sector banks (PSBs).
This is the first time Patel has spoken publicly about the state of India's banking industry since he resigned from RBI on December 10, 2018, amid differences with the government on a string of issues.
In a keynote presentation at the 19th Annual Conference on Indian Economic Policy at Stanford University, Patel said the regulator failed to acknowledge and rectify PSBs' inability to identify poor performing assets and also to restructure and react quickly to improve recovery or cut losses in bank exposures to sectors such as iron and steel, aviation, power generation and real estate.
The former governor said RBI failed in gauging when extant assumptions were getting stretched and needed revision. It did not challenge assumptions through more rigorous stress-test scenarios at the bank level as well as sensitivity analysis on demand assumptions and policy risks. They also did not object to the scale of bank exposures, ask for slower expansion or tighten lending norms. The regulator failed to "take away the punch bowl from the credit-binge party. Instead, [it] allowed greater flexibility (eg company/group/NBFC exposure norms as % of banks' net owned funds were adjusted upwards)," Patel said in his presentation.
As for the government, he said it did not fully play its role as the principal shareholder in PSBs and manager of the economy's health. "Principal (dominant) owner didn't question risk controls in GBs (government banks) even as it was receiving significant dividends," the presentation said, adding that the government encouraged PSBs to help pump prime the economy for higher growth 'under the guise of "capital deepening", "sensitive sectors" etc! A number of PSBs did not have senior management in place, as a result of which governance suffered.
Banks applied very little risk analysis and management in sifting good assets from bad, were liberal with concentration ratios and ignored leverage at borrowing firms. "On average, board-level firewalls did not fulfil remit adequately," Patel said.
He added that banks failed to maintain balanced credit growth, given that non-food credit growth over FY07-12 was around 20%, against a mere 7% growth in real gross domestic product (GDP).
India's flagship bankruptcy legislation also came in for criticism from Patel. He noted that the Insolvency and Bankruptcy Code (IBC) has fallen prey to "easy gaming by defaulters". In his conclusion to the presentation, Patel said, "Process for executing the IBC has thrown up a worrying number of exceptions." He also defended the prompt corrective action (PCA) framework for its role in aiding convalescence of weak PSBs and admitted that commitment to it was "cut short". Patel was critical of the court judgment of April 2, 2019, which struck down RBI's February 12, 2018, circular as ultra vires and said it could result in slower resolution of stress.
Source : Financial Express


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When you sign up using email address, the password can be a pin or Touch ID.
When registration is successful, a message will pop up. You can add a name, assign a photo or omni logo to the device, item or pet (less 20 characters).
All devices, items or pets registered in the app will be displayed with their current location. Omni device is attached to each item.
Tapping a device/item name allows users to locate the device or item and play the ringtone of each device.
The real-time location of the item from the user's map will be displayed on the map.
The app will display broken green circle around the device picture and a "nearing" text indicating to the user that they are close to their "Omni" device.
Allows users to set up their phone to their apple watch allowing them to receive a notification if they are more than 30 to 50 feet away from their phone, or connected headphones.
The app also prevents the phone to be turned off without the user is in range or if a fingerprint is used.
Omni will cut off the option to turn off the connected phone if the user is 10 ~ 40 ft away from it.
The Omni device will have a 1 ~ 2 year life and will have removable back to be able to replace the battery.
Change ringtones for the device, and allow personal ringtones for phone alert. The ringing on the phone alert will be turned off once the volume button is pushed.
To make the device blend and be more pleasing to the user's personality and taste.
Track the last known and current location of items.
Compatible with Samsung phones and watches.
Through app on apple watch.
to find items with or for you through their app to find the lost items.
Any Problems?
Your Name (required)
Your Email (required)
Your Message
What are you waiting for?


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Ranch Kitchen
Collection by Teresa Teague
Vintage French Bread Boards and How to Decorate with Them
We love the trend of vintage French bread boards used in decorating. Come see how you can add that French farmhouse style to your interiors, too!
White laundry room with gray hexagon tile floor.
25 Warm White and Wooden Kitchen Designs | Home Design Lover
Like other parts of the house, the kitchen should also be decorated and designed to make it look beautiful, organized and functional. And when we talk
Favorite IKEA Spring Farmhouse Decor - Ella Claire
I am so excited to be sharing some of my latest IKEA loves and thrilled to be collaborating on this post as one of their ambassadors. A couple weeks ago I was able to go down to Utah to visit my sisters and one of the things at the top of our to-do list was to go...Read More
This item is unavailable | Etsy
Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
Doors for Ikea Cabinets | Kitchen, Bathroom, Closet, Media
Semihandmade makes custom doors for Ikea kitchen cabinets, bathroom, media and storage systems. Get the boxes and hardware from them and the custom cabinet doors from us.
Creative Resumes Professional Printable Editable Template | Etsy
5 IN 1 RESUME/CV TEMPLATE FOR MICROSOFT WORD ----------------------------------------------------------------------------------------- Apply to your dream job in style with this minimal and clean resume suite,
#tuesdaytrending: strong elements that will define kitchens in 2018
If you're planning on updating the hub of your home in 2018--your kitchen--there are several strong elements you may want to include in your design for a fresh, creative, functional space.
Small Dream Kitchens
Kitchens of every size should be outfitted with both style and function. See how these wow-worthy kitchens live large with smart layouts, luxe materials, and professional-grade appliances.
Farmhouse Home Decor Ideas
I love Farmhouse Decor! These DIY Home Decor Ideas are perfect if you are looking for gorgeous ways to decorate your house with a touch of farmhouse style! I love all of these spaces and projects, I can't wait for you to see them all! DIY Sign Tutorial at This Tlewood Farms I …


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Switronix, a developer of battery and charging solutions for the digital cinema and professional video industry, has begun shipping its new Hypercore SLIM Lithium Ion battery packs. A member of the Hypercore series of packs, this low-profile battery line can handle high draw loads, and is designed for powering UAV cameras, handheld gimbal cameras and other cameras put in situations that require a low-profile, lightweight battery pack.
Battery cells are encased in an over-molded, rubberized housing providing
added protection against accidental impacts. With an eye on the drone market, the 14.8V slim battery is capable of handling draws of up to 148W hours without deterioration in service life or operability, the company said.
The Hypercore SLIM is available in three models: the HC-7S V-mount battery, HC-7R V-mount (which can communicate with certain cameras to tally the percentage of remaining capacity to the camera), and the HC-7AG three-stud mount. All models charge on Switronix chargers, however the 7S and 7R will also charge on IDX, Sony and RED chargers, while the 7AG will charge on Anton/Bauer chargers.
The Hypercore SLIM is also outfitted with an accelerometer to detect motion, which limits self-discharge when the battery is not in use. The Hypercore SLIM avoids this issue using a clocking algorithm, which is tied to the accelerometer to gauge how long the battery is not in use. The battery pack will hibernate when there is no battery usage or movement for 48 hours. Once the camera is put to use again, the battery will detect the movement and return to maximum capacity and power.
The Hypercore family also offers an integrated P-tap connection on the side of the battery , allowing users to power any 12V DC device.
"As the industry continues to push the envelope with unique shots, employing drones and gimbals, they now require power solutions that provide the same draw handling capabilities, all within a low profile," said Jose Flores, sales manager for Switronix.
For more information visit www.switronix.com.


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Your search for 'dc_creator:( "Alexy, Robert" ) OR dc_contributor:( "Alexy, Robert" )' returned 1 result. Modify search
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(2,005 words)
[German Version] I. Religious Studies Social norms are the interiorized but controlled rules of conduct of a social group. They include rules and standards for decency and mores, that is, for religious, moral, and right behavior. Unlike ideals or values, norms are mostly specific and concrete. There are various theories of the meaning of norms; most widely accepted is the thesis that norms serve the development of social controls and group solidarity or cultural identity. Validity is generally claimed for religious and moral norms by appeal to a religious authority (go…
Source: Religion Past and Present


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this and that
The Meaning of "Microwave Safe" Plastic
November 14, 2017
When it comes to microwavable dinnerware, most people immediately reach for dishes made of glass or ceramic. Plastic, on the other hand, is treated with caution. But despite the associated myths and misgivings, plastic can be just as safe as ceramic and glass, and is considerably more convenient.


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Remington Outdoor Company Surrendered to Creditors
Remington is (was perhaps) one of the most revered firearms manufacturers in the America. Known as "Big Green," Remington has sadly become Big Red, sinking into massive debt. Although it was widely reported that Remington was having significant financial difficulties, it is still sad news to read that Remington has filed for bankruptcy.


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New Mum? Don't Forget to Have Fun & Carve Out Time For Yourself
New Mum? Don't Forget to Have Fun & Carve Out Time For Yourself
There's a lot going on when you become a new mum, especially if it's your first child. The weight of everything you need to take care of can be overwhelming! Though you might manage to take care of everything, there will be one thing that is overlooked during the course of the first few years as a mum. Your fun! However, being a parent and having fun don't have to be mutually exclusive. Balanced right, you can have both at the same time. Here's how.
- Going with the Flow
Do you remember the things you used to do for fun before you became a parent? Yeah, they were good times, but they're over now. If you look back and think 'that was the fun part of my life, but now I'm a mum' then you're onto a losing battle. You might not always be having the same kinds of fun as before, but you can still have fun! Just go with the flow and see the fun side of the many tasks you need to do as a parent.
- Being Selfish
There's a misconception about motherhood, one that says you have to dedicate your entire being to your child's well-being. You don't. You have to make sure they have everything they need – food, affection, and so on, but you don't exist solely for their benefit. It's completely OK to be selfish every once in awhile and do something that you find enjoyable. As long as it's not reckless or unbecoming of a parent, there's no problem!
- Other Parents
Your social life will change once you have a child. It will be less about Friday nights in the pub and more about morning coffees with other parents. While this might not sound as rock'n'roll as you'd like, they'll still be really enjoyable and fun for you. Plus, it'll give you an opportunity to talk about all the baby issues that your child-less friends and family members can only possibly have a polite interest in.
- Reconnecting with your Partner
You're not alone in this journey. There's another being out there, right by your side, who also wants to have some fun: your partner! If you've been on parent duties, then you might not have seen much of one another recently, so take the time to carve out a date night for just the two of you. Look at how to find a babysitter through Sitters.co.uk, book a table at your favourite restaurant, and spend the evening chatting and having fun over a bottle of wine. These few hours of alone time will do wonders for the romance in your relationship, too.
When It Gets Too Much
Ultimately, whether you like it or not, you're in deep with your child! You have to be on mummy duties for the foreseeable future, and from time to time it might get too much for you to handle. When this happens, make sure you're taking steps to take the pressure off and have some fun. You'll burn out otherwise!
Guest Article.


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Fracking linked to tainted water
A DRAFT report by the American Environmental Protection Agency (EPA) which linked coal seam gas operations to groundwater contamination is proof the industry presents a real risk to groundwater systems, according to Kyogle Group Against Gas spokeswoman Boudicca Cerese.
The draft document reports the EPA's findings following an investigation of groundwater quality at Pavillion in the US state of Wyoming where Canadian-based gas company Encana operates.
The report is the first reputable scientific study to link hydraulic fracturing (known as fracking) to groundwater contamination.
"The draft report indicates that groundwater in the aquifer contains compounds likely associated with gas production practices, including hydraulic fracturing," the EPA said in a statement on December 8.
"Chemicals detected in the most recent samples are consistent with those identified in earlier EPA samples and include methane, other petroleum hydrocarbons and other chemical compounds.
"The presence of these compounds is consistent with migration from areas of gas production," the EPA said.
Encana has challenged the EPA findings, but according to Ms Cerese they "highlight the need for extreme caution to be taken" in the expansion of the coal seam gas industry in the region.
"This is exactly why we are calling for a halt to the industry to allow time for proper hydro-geological studies to be undertaken so we have a better understanding of things like connectivity of aquifers," Ms Cerese said.
"Despite industry assurances, it is now clear that there is a real risk to groundwater systems from the fracking process."
Metgasco spokesman Richard Shields echoed the comments of Encana in relation to the EPA finding, and pointed to a lack of any scientific work in Australia linking CSG operations to groundwater contamination.
"According to (Encana): 'The EPA's draft report and current view is based on a possibility, not a conclusion built upon peer-reviewed science. The cause of the compounds in the water remains inconclusive'," Mr Shields said.
"Rather than discussion about a draft report from the United States, which has not been reviewed by independent scientists - let's talk facts," he said.
"On December 5, 2011, the executive director of (the NSW Department of Trade and Investment), Brad Mullard, said that he was not aware of any Australian examples of aquifer contamination due to CSG activities.
"On September 15, 2011, the Queensland Minister for the Environment, said: 'Of nearly 200 groundwater bores close to coal seam gas operations within the Surat and Bowen Basins so far this year had revealed no evidence of water impacts from coal seam gas activities on surrounding aquifers'," he said.
The US EPA has begun a nationwide study on the potential impacts of fracking on drinking water resources there.
Its draft paper on groundwater contamination at Pavillion will be subject to a peer-review process which will be led by a panel of independent scientists.
Ms Cerese called on Metgasco to come clean with what the full extent of their plans are for the Northern Rivers.