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About Aleyda Solis
Aleyda is an International SEO Consultant with Orainti, a boutique SEO consultancy, a blogger (Search Engine Land, State of Digital and Moz), an experienced speaker and entrepreneur. Aleyda has worked with European, American and Latin-American companies, helping them to grow their organic search visibility, relevant search traffic and conversions in complex environments and industries.
In her Learn Inbound talk, Aleyda will talk about what's going to change with a mobile-first index. In particular, how you can make the most out of AMP, what's PWA, and how you can easily implement it for your already existing site. Learn about the major updates, functionalities and opportunities in a mobile-first search reality.
Key Takeaways
How to refocus your SEO actions for a mobile-first index
- Understand AMP Do's and Don'ts
Make PWA work for your website
Video Transcription
I just came today to tell you a story this afternoon, a very geeky, sad, but geeky type of story. Like since a few years ago in a galaxy not so far away, smartphones have become our primary digital device. The reality is that we might be a little bit addicted, you know, I just was handling my smartphone like two seconds ago, it is over there. I know where it is. I don't want to lose control of it. Yeah, well, at least some of us, like there are a few exceptions I have to say. I don't know if you have seen Mark's phone. Maybe we can do a little bit like let's take a little bit of a few Euros to buy him a new iPhone X, like, sorry, Mark.
The reality is that mobile phones are a primal need now. It's like, "Yeah." Like this and in some countries like thankfully, this is not in Ireland, not in Europe, but in some countries, it seems that data says that some people will rather give sex for a year than their smartphones. It's like very scary, like yeah, and the typical, like justification of other people looking at this data is like, "No, they are not getting none." It's like, "Yeah, probably." Well, the reality is that for good or for bad, like smartphones have really shaped and changed our behavior, right? Not only in search but in general like in a very scary ways sometimes. And since 2014, it has driven the growth of digital time spent, 20% of e-commerce transactions are performed from mobile devices nowadays. And now search is mostly mobile-driven.
And some of you, my thing is like, wait, wait, wait for it, like Aleida [SP], it's like I have checked my Google Analytics and it doesn't says this, right? Like some of you probably work in B2B. So of course, if you're a B2B type of company, like last year I did an audit for a website. It was the competitor of Tetra Pak, so they sell like huge machinery, right? Like so, no, like the transactions they don't happen online, and it's not e-commerce, even not B2C. So the search of mobile traffic's not as high as a B2C, as an online delivery company, or a platform providing services, or gene [SP] type of located-based services, right?
So it can change from industry to industry. That's completely correct and it's normal. The reality, though, is that many companies, they don't see such a high mobile traffic share because they are not yet that optimized. And that's sad because there's a huge opportunity of more traffic without not even necessarily expanding much more, or doing something that much of a different but really paying more attention and bringing their efforts to optimize all this additional presence that they already have.
And as a consequence, of course, if a lot of people, more people and the majority of people now are searching for mobile devices, Google has said, "Okay, so now we are going to take the ranking factors from your mobile presence." Because until now even if they had a mobile crawler to recognize and identify our mobile presence, they didn't take that information into consideration yet to rank our site, to rank or presence. They only took into consideration the information that they did found in our desktop presence, in our desktop versions, right?
And that is about to change. They have said that at the beginning they are going to switch to a mobile-first, and later on, they are going to completely switch to a mobile-only index. So this is the time, this should probably be the time when we all need to wake up a little bit, it is already being tested and they have said that probably potentially next year is going to be release, right? And again, at some point a mobile-only index and still right now we are going to see that there are a few sites, like this ones that are not necessary that well-optimized, and I took my time when I was going through the slides to see a little bit of how...what was the saddest as I researched, right?
And I went and saw that Aer Lingus shockingly liked the airline that I flew at yesterday here, like what a lovely interstitial there, right? They want to push me to download their app. It seems that their mobile site is not worthy enough to enter, to be accessible from mobile devices and then property.ie, not mobile-friendly yet, huh. This sites we are going to see a little bit of data. They have already issues on mobile and if ranking factors are going to come, seems likely next year from their mobile presence they are going to have huge issues.
But still right now, right? Like, let's think beyond SEO. The reality is that this type of situation is already hurting these sites, why? Because people leave. I mean, if you push me with an interstitial, if you want to push me to download your app, if you like show me tons of ads and don't allow me to actually see the much more important information, if it takes so much to load, I will go away, and many analysis, many studies and surveys have also shown this, and this is a reality, right?
Remember how I said before that most of the traffic, organic search traffic is coming now from mobile devices. Well, there is a huge negative gap happening with conversion on mobile. It's sad. Most of the traffic come from mobile now and we don't convert it. We convert it much more poorly than the desktop one, so the gap is like this, right? It's not trivial, it's sad, it's a sad situation. It hurts our business, it hurts our potential and it's already there and it's just going to be even more important with a mobile-first index coming up.
So I am here to share a few SEO Jedi skills, and you will see I am going to go through a lot of resources, a lot of data, a lot of tools, too. So it's not necessary that you start taking photos or write it down. I just tweeted the slides that I have uploaded in SlideShare, so you can follow me @aleyda. You can see here my handle, @aleyda. This is not a trick for you to follow me on Twitter, although if you want you can also follow me on Twitter, but that's just if you want. But yes, you can see all the slides there with all of the URLs and resources that I am going to share.
And as it was mentioned before, I'm an international SEO consultant, I do this on a day-to-day basis, and I'm going to show you how I help usually my clients to connect with them. When my grandma asks me like, "What do you do, Aleyda?" It's like I connect companies to them, because mostly this is what search is going on right now. And a few of these clients are brands that you likely know. So hopefully maybe I'm not the best, as Barry said, but I don't suck at it. So I'll help you today, too. What is the first thing to do? What do you think? A correctly configured and accessible mobile website you must have, and this is not me. I'm trying to, you know, the Star Wars type of team and stuff. This supposed to be Yoda here, but never mind.
Anyway, so to make our website like to have the base there, to be accessible and compliant so Google can identify that it's mobile-optimized. The third thing that we did need to do is, of course, enable a mobile version. And the reality is that a lot of people think a bit of having a responsive web design. A lot of people think if they have a responsive web design, it's like, "I don't need to do anything else," and that's not correct. First, responsive, it's not the only way to go. It's one of the three main, there are many more alternatives that can be combined, of course, but the three... One of the three main web configurations.
Responsive web design is like the one that Genus [SP] has, for example, so it uses the same HTML that it is only reformat using CSS media queries, but it's the same content, the same HTML. Then we have dynamic serving like the one of the journal has, right? The content is shown through the same URL as you can see here, but the HTML is different because they dynamically serve based on the user agent. If they identify that is a mobile user agent, they will serve one HTML that is well-designed format for that device. If it is desktop, they will do the same based on that device.
And then we have independent mobile websites and they are very easy to identify, because there are privileged in their own parallel web structure, under an M subdomain [inaudible 00;09:29] independent does here in [inaudible 00:09:33]. So each one of them have pros and cons, as you can imagine responsive web design because they load the same information, the same HTML in every case, like it's the same. So at the end of the day when we are accessing on mobile, we might not necessarily want to see the exact same stuff done on desktop, right? Maybe we have identified that the behavior of our users, it's a little bit different. We want to push certain things. We want to certainly reformat the images or certain elements and resources that take a lot to load, and since it is HTML, what we are going to do is just to hide them in certain ways, but the content will still be there, the information will still be there, and it's going to take a little bit of time.
Usually, it hurts more from a performance perspective. Then with dynamic serving, the problem is that we need to really correctly identify the user agent, and sometimes this doesn't... Well, it's a little bit tricky. This doesn't happen as we wish and sometimes we end up... We might end up serving the desktop content to the mobile users or vice versa. So we really need to do it well on one hand, and then add the [inaudible 00:10:38] user agent in the HTTP header, like this specific annotation there so Google can understand that we're using this type of configuration.
And then with all the independent mobile websites. Again, the problem is that we need to redirect when the best of user comes to our site to the right URLs if they haven't found the right URL in the first place, and this can hurt a little bit. However, this option is better as well as the one of the dynamic serving, in order to really personalize the content, the HTML, the experience that we provide to our mobile users. And as you can see here you have the reference. Google has published long time ago best practices of the configurations for all of them, right?
And all of them has like very fundamental requirements, like, for example, in the case of responsive web design, it is fundamental like really critical that you don't block the CSS, the JS, and the images because this is the way that Google has to really identify that you have a responsive configuration in the first place, the same with dynamic serving, the same with independent mobile sites. They all have specific best practices and configurations that we need to implement, so Google can really understand that we have implemented one or the other type of configuration.
And the one thing is, like, typical question, when Google announced a few months ago that they were going to move to a mobile-first index, like are this configuration is going to change in any case? Because, for example, as you can see here, the configuration of independent mobile sites, it requires that we tag the desktop URLs and the mobile URLs, and we refer them to each other. So the mobile URLs until now, they needed to add a rel alternate...a rel canonical tag. Sorry. A rel canonical tag point into the desktop ones. Why rel canonical? Because remember, until now the mobile URLs were not really taken into consideration for indexing purpose and accessing purpose, ranking purpose until now.
So they were canonicalized into the ones that were original, the desktop ones. But some people say like, "Well, this needs to change with mobile first, right?" Because now these mobile pages will be the ones that will be indexed on rank. So the tags will need to be switched, right? Before, it was a canonical from mobile to desktop and then a rel alternate from desktop to mobile. Now it needs to be the other way around, but then someone has been... A lot of questions has been arise like this on Google Q&As; and then like Gary from Google very eloquently said like, "No, there's no need to change the configuration."
So Google has said in many times that they will make the most to avoid that we need to change all the configuration and best practices that we have had until now because they know that it's tricky. It has taken so much for us to get this thing going, right? And the one thing, though, is that they recommend that if you at some point are considering to move from an independent mobile configuration to a responsive web design, you do it right now before the mobile-first index happens. Why? Because once that they start taking into consideration the mobile pages to rank you, well, that will be a real migration happening when you do the migration to a responsive web configuration. But if you do it right now it doesn't matter because those mobile URLs are not really going to influence negatively in case something is amiss, right?
So you better do it right now, if you have thought on doing it at some point. But what else, what we can do to really make completely sure that any of these configurations are correctly set, are correctly executed on our sites?
The first thing, very fundamental, very basic. To go to the Google validator and see if our much more important pages pass the validation. And take a look at this. It really shocked me to see that thejournal.ie didn't pass the validation and I said, "Like why is like..." The reality is that they have a mobile version but they are blocking the mobile Googlebot. So as you can see, it's not having just a mobile website, it's allowing Google to properly recognize the content on one hand, and then, well, configure correctly that content so it's accessible and can be understood and accessed by Google.
And then other websites like ran.ie [SP], it seems that they don't want us to rent from mobile devices somehow, and they are not mobile-optimized now. So use Google Analytics to identify which are the devices that are used by your users, the mobile devices that are much more popular in every case, and then you can go to Google Chrome and use Chrome DevTools to simulate those devices. It's very easy, really like you have a powerful SEO tool for free in Chrome, right?
You right-click plus Inspect here and then you click on this icon, and then you will be able to choose from whatever device up there to navigate, to browse through your site, if you were in that device. Select one of the top devices that the users actually use, of course, and take a look how these pages actually look. See in the Google search console if your biggest trigger, mobile usability errors, because like right by default you might likely find some issues there, like if the viewport tag is not found in some of your pages, these pages. It doesn't matter whatever type of configuration and design that you have there. Google won't allow them to pass the validation, because the viewport tag is not there, so that is fundamental.
You can use also SEO crawlers, like for example Side Boat [SP] to verify all of this assessment, validations, attributes that Google usually take into consideration from mobile usability perspective. You can see there that here that these are the same. That Google validates and then you can also use other crawlers, bigger crawlers, more enterprise-oriented crawlers, like DeepCrawl. They really have this very in-depth and powerful mobile report, where they identify what type of configuration each one of your pages have and if they are correctly configured or not. What is the configuration, you can see here if it is a separate desktop, if they have AMP, if the buyer [SP] user agent is included or not, if the viewport is correctly set or not, page by page like this.
So you can easily go through each one of your site pages and fix them accordingly. And then once that you make sure that your pages are accessible, they have a mobile version, they can be found by Google. Your content also needs to be there for Google. And this is very common, right? And again, another Irish site, daft.ie. I go to the last version I see all these options they provide already like direct accesses, and previews on their home pages like this, right? However, if I go to the same page on mobile, we can see that it's not the same, right? You can see this is an independent mobile sites under a touch subdomain here specifically, and yeah, much more simpler option.
So that this are the type of sites that right now you may sound like, "They have a mobile version. It's correct, it's okay." Nope. One of the main things that Google have said is that we really need to take all this content that we were optimizing for, and that we wanted them to take into consideration to assess and rank our sites, also to our mobile pages now, because right now a lot of designers and developers, they have taken like the simplistic approach to optimize for mobiles, like, "Oh, it doesn't load fast. Okay, let's eliminate all the structured data from the mobile version." Gone, gone, gone, delete, delete, delete, "Oh, all this content. How does it look? How do we make to make it look well on mobile?"
There is so much more restrictive elements here, like this little space. How do we do, like all these paragraph gones, deletes? Like we cannot do that anymore. We need to take all the structured data, all the content that we were really optimizing to... And that we really wanted Google to know us from and take into consideration to rank us with to our mobile pages. So now we really need to...a mobile-first approach. Now we really need to take a serious process to optimize well, not only from an SEO but also usability perspective. Because it is understood that there are much more restrictions of spaces, and that is why Google has said, "You know what?" Until now if we didn't show a content by default on a desktop pages, Google didn't took that content into consideration in the same way that they did with visible content. For example, if we hide a content with CSS visibility, zero our visibility hidden, or whatever technique we use, even with CSS.
Not necessarily with even with scripts. They won't take that content into consideration, right? And however they say, "Look, you know what? We know that on mobile it's much more difficult. With mobile it's difficult, we are going to take into consideration the content that you include on your page, even if it is hidden." Like by default like this, right? So it's okay to use this type of design practices to include much more content on your mobile pages. And then again, it is important that the content is accessible, easily accessible. And that is why Google at the beginning of this year, they launched this update that paralyzed the usage of interstitials and pop-ups.
A lot of people they had, of course, they had all this type of theories, "Oh, Google is doing this just to, you know, to compete with websites like Yelp," because they didn't like that Yelp optimized, like really optimized for localized queries, and then when the user got there they just like show up huge interstitial saying like, "Download our app." So they didn't even continue to do browser content on the web, right? Like there were a lot of conspiracy type of theories like this. But the reality is that this was an update that I was...from my user perspective I was very happy with because I don't like this.
Foursquare, they continue to do this somehow. Maybe that is why they haven't necessarily like regained all the users that they used to have at some point in the past. But yeah, I highly dislike this. This is the screen that I get when I go under to the homepage from my mobile phone by default, right? Guess what happened on last January to Foursquare? Here they lost tons of visibility from mobile results because of this, right? So let's avoid this. There are many more alternatives to implementing this. One of this alternative is to use the mobile app banners, right? Like they are supported by default natively by iOS and also Android. We just need to include certain tags on our mobile pages like this, and they will be shown...they will be included at the top.
There are other workarounds, for example, I was at a conversion conference like a few months ago, and like they say like, "Look, don't worry. Just don't show the pop-up or the interstitial right away when the user lands. But, you know, add a timer or required an action from the user, an event that is triggered, things like that. Wait for the user to load the page or show the banner to cover half of the screen instead of the whole screen." Of course, there are always grayish areas that you can play with, but the reality is that we need to think that Google at the end of the day what they want us to replicate the type of experience that our users have, and if the mobile user experience that we provide, "Oh, it's intrusive and not necessarily that accessible." Well, they will try to replicate and not take that content into consideration.
So what we can do to really make sure that we comply well? We need to emulate the Googlebot for smartphones. So for example, any crawler nowadays they allow us to select any type of user agent, and this case the Googlebot for a smartphone, and we also need to select... We should select the rendering option in this case with Screaming Frog. So we can actually see what Google sees, what the bot sees. So we will find things like this, right? When we start crawling in the case of Argos in Ireland. Again, they have their mobile subdomain blocked somehow. Yeah.
Or things like that, it's like, "Why are these resources returning errors? Or how is the mobile content renderer here?" Is it correct? Is it how it should be shown? It doesn't load. Are the images really there? This is how we want the user to be seen by the user [inaudible 00:23:46] the crawler? From technical configuration to titles, descriptions, everything. The redirects. If we need to have redirects, if you have an independent mobile site, everything should be compliant and needs to really reflect the type of configuration and behavior that we want to give the Googlebot on our site, right?
So I love this post that was done by Everett [SP] on the Moss Blog [SP]. Like going step by step on how you can do this type of validation, but with a parity comparison in mind. Because remember, we want to make sure that we take the content that we had on desktop to a mobile site. So instead of doing a typical audit, in thi case a mobile audit, making sure that our mobile pages are correctly configured, the [inaudible 00:24:37]. If the actual content that is there on configuration replicates the one, reflects the one that we have been having until now with the desktop one. So we can make sure that when the mobile-first index come, we are going to be at least okayish.
We will start in the same place that we are right now. And then last but not least, your mobile website should be really fast. Like forget about SEOs because of conversions is because of the experience that we give to users. I don't know how...like this for me was shocking but you know what? We don't want to stress user out but the reality is that it seems that experience in mobile delays is like even harsher than watching a horror movie. I don't know if this has taken strangers things into consideration, but the reality that people have some minimum expectations, right? And the expectation here is of two seconds. And some studies have shown that the average speed that the website have is like far higher than that as you can see here, yeah.
And this means money. Money that is lost because of painful mobile delays and now this is going to be just more and more important because in the mobile-first index, Google is going to take mobile speed as a ranking factor into consideration, right? So just like quick tests, like how much do you think that the independent homepage takes to load? Less than five second? Do you think so? Yeah. Less than five seconds on mobile? Yeah. No, no, seven seconds. I love this tool by the way from Google, not because necessarily the accuracy but because they show up in just a comparison and the estimated loss of traffic that it gives. Of course, it can be a little bit more, a little bit less. You can use many tools like web-based tests, there are so many, The Lighthouse extension from Google, so many resources nowadays.
However, I really like that they show the context, right? The impact that this type of delays may have. The Argos Ireland homepage. How much do you think that it takes? Less than eight seconds do you think? Yeah. Ten seconds. Now, lottery.ie, you know, they should be fast, you know, it's about giving away money. Test your luck here, like how much? Less than 15 seconds? Fifteen seconds less? Yes? Money is hard. You don't want it to give away. So what about your own site?
The easy way to identify this is to use Google Analytics. You have this speed suggestion report, so it's really easy to go there to the pages that have a higher page view, and that will give you of course like an average payload time. It can be a little bit not necessarily that accurate but you can take these pages as the top ones, a much more critical ones that you can assess yourself, and get the mobile speed assess many other ways to compare data, right?
So you can use, again, the crawlers. Nowadays they give a very in-depth... Sitebulb in this case page Pete [SP] report, so you can complement with that data. I love this one because of Sitebulb, because they don't only identify the issues like...but also provide recommendations, like very actionable recommendations, like Minify CSS, Minify GS, avoid doing redirects, avoid too many web fonts, and they specifically include and show us which are the pages suffering decisions, which are the resources causing these troubles, right?
And you can, again, verify and validate this data with other resources. This is the Chrome Lighthouse integration that I love it, again, and you can see it directly on your browser. And it will show you not only how much time does it take to paint the content of your mobile content on the browser, but actually like which are the critical issues. In this case, they will map with Google best practices, PageSpeed best practices like this, and at the end of the day, as you can see, it's about following WPO's best practices. The solution is to implement this development perspectives that have been there all the time, but the reality is that we work with clients that are whether big, there are huge, so had they have a lot of restrictions in their legacy system, or we work with smaller clients that don't have necessarily that many resources to really implement all this stuff. That's the reality, being practical, right?
So Google launched a couple of years ago AMP to help us with this, right? What it does is to simplify the already existing HTML and JS and CSS, and they provide us with a simplified version of it. So at the end what we have is our original mobile page and we will have this extension, this parallel presence that we will build with this already optimized by default resources. And as you can see there are websites that they doing a pretty good job. As you can see RTE here. They provide mostly the same type of experience, it's very well-replicated and they also include the correct tags here to refer, and it is very important to refer the ANP URL to the original one on mobile, because it's just, again, it's not really your original mobile page. It's just an extension that Google will use to provide a much faster experience. This fast.
It's crazy but it's like this, it's much more faster. Even if you already have a relatively fast site, it's going to have...going to go half of your speed, right? The thing is, AMP is not a ranking factor, at least yet, right? And also, Google won't index AMP in a mobile-first index, because, again, it's an extension, a parallel presence that you built. It's not your own site, right? However, it has been made a requirement to be included in the news carousel. Google has said, "You know, I just want to really show fast pages on the carousel to give the user the best possible experience."
"So I am going to make AMP a requirement," so like this. So this is a type of presence that you will get with AMP, right? You will be included in the carousel with AMP. You can see here the logo and then also the organic results. All of this has done that. AMP pages, AMP URLs really skyrocket in visibility. I have clients with this data. Take a look, it's crazy. They are getting from mobile, they are getting more page views, more clicks, more visits on AMP URLs than the actual mobile presence that they have built, and they are not alone, right? This is data [inaudible 00:31:36] published like a couple of months ago regarding the type of visibility that top media sites in the UK have gotten. But we need to be realistic, this is a resource. AMP is not a replacement for your site, it shouldn't be. In a Google Q&A that we did a couple of months ago in Spanish by the way, you have the link there if you speak Spanish. They even said, like one of the representative that it would have been reasonable for them to expect that this group of limited functionalities with AMP will replace the one of the full mobile web, right?
So AMP is a fast add-on to your existing but slow mobile web. Don't use it as a silver bullet solution but as a resource that is there, so you can avoid this type of experience. There are many successful and not successful type of experiences that have been published about AMP, and this is one of the nonsuccessful one. And this website says, "Okay, yeah, we tested AMP. It wasn't good, we ended up eliminating it and wanna..." And they say, "Our site was already pretty fast and we don't publish new." So why did you use AMP in the first place? It's like, what the heck. Of course, it was not going to really move your traffic needle in this case. So for those of you who cannot improve your own mobile page speed, or who need to be included in the news carousel, AMP can be a solution, AMP is a resource and here are a few tips to implement AMP.
The first thing that you need to do is to check if you can really implement your current mobile user interface and functionality with AMP components, they call these components. They give this a reality, yeah. Google just really trying to push AMP, so they have built all of this AMP by example for example group of resources. You can even test your coder, it's crazy. So you can see if your current user experience and functionality on mobile can be replicated with AMP, and this is the type of goals that you want, right? Like the Mirror, they're doing it very well in Ireland as you can see, like one of the original mobile page is AMP URL version. You cannot really that much tell the difference between them.
However, these what you need to avoid. These are independent. This is the original mobile page, they have a menu there. However, if I switch to the AMP URL version, there's no menu. I have had a few clients telling to me when I start this out, it's like, "We implement the AMP and our bounce rate skyrocket." "Yeah, right, because your super-good-looking hamburger menu is not on AMP." No wonder, your users they don't have anywhere to go to. Yeah, anyway, so you have also free WordPress plugins that can facilitate the implementation.
The reality, though, even if they are paid or not because there are premium options, I've tested a few of them. They provide these additional like functionalities to personalize the user experience and the design of your AMP pages, you know, it's disappointing, you know, I tried to follow this route. I redesign it, took a lot to redesign my own site, and this original mobile page. I really like it, I spent a lot of time and this is the AMP URL version, one of these plugins that supposed to give me like really highly personalized options, like no. You really need to put your resources there to personalize AMP URLs and to replicate your user experience, right? So it's important that you verify this.
Also, there's an ecosystem about user experience when accessing to AMP pages from SERPs, when we click on AMP we get this URL. This is the AMP URL viewer URL from Google that falls and it's rendered under the google.com domain or whatever country domain they are being shown, these URLs are being shown. And this is because they use themselves as a CDN, right? And this end up generating that a lot of users, and probably you have seen these URLs like in social networks, whatever they are being shared like this. It was painful to see that some of my posts were showed like this, and I was like, "Oh, this could be a link to my site and now it's just a link to a URL like under the Google domain."
So we can start avoiding this type of not sending out the popularity, the right popularity to our own original canonical mobile web experience, by optimizing our own internal menus. So we use AMP to get the traffic, yes, that's cool but if we want to refer users, let's refer the user to our own original mobile pages like this, like the Irish Exo [SP] miner do, like on their AMP design they don't link to other AMP pages, they're linked to their actual mobile pages because they probably have a good mobile work experience, a good mobile version. They just wanted to use AMP to be included in the news carousels.
Also, don't allow users that are browsing from desktop devices to your AMP pages because otherwise, they will get stuck like this, daily verge [SP] like this. This doesn't look good. Why you don't redirect me to the right desktop version, right? Do it like this. Redirect to the right version that is properly configured to the right device. Also, AMP implementations, this is crazy, have tons of errors, more than 70% of the publishers using AMP have errors. So SEMrush did this great study, and most common mistakes are coming, of course, by elements that are compliant with HTML but they are not supported by AMP, right? And again, with crawlers like Sitebulb in this case or also DeepCrawl, we can go through the pages and they have already this very straightforward report showing the errors, showing the mistakes, the configurations problems that we will find in every page like this.
So it's very straightforward to find them like this, and the relationship between the AMP pages and our original mobile pages like this, too. So it's very straightforward to go through them and download this type of sheet and say, "Look, these are my original mobile URLs. These are the AMP URLs, and these are the type of issues. These are the issues happening in each one of them." And fix them because sadly, and this is a real screenshot of a client, it can be painful to implement. It's like every time there was a release, something more happened. This has been fixed last week and then something more happen, yes, thank you very much. It didn't validated that this new type of content really went through the AMP validation first, and was AMP-compliant.
So what we can do, though, to avoid this is to really prioritize to fix the critical issues, to avoid most of them. And that the critical ones are the ones that will really avoid your pages to be shown in mobile SERPs with AMP, so fix them first. You can use also The AMP Validator by Google, but take a look really which are the specific issues happening much more commonly, and then avoid a pattern. Like identify the pattern, avoid it in most of the pages that are shown with them. Also, you can use the Google search console to follow up with them, that is good. However, there are other tools that provide even more data. For example, I love SEOMonitor data because they not only show that the pages...the AMP results where I am included with my own AMP pages, but any of them.
The ones that are shown in my SERP, so I can really identify opportunities there. The same with SEMrush. They show the AMP information not only for my site but the one of my competition. So I can see for which pages my competitors are ranking with AMP pages and I am not. The same with Citrix, and I love all this data because it provides like when you are doing a research for any type of query and any type of competitor domain here, they will show not only where they are included with AMP results, but also any type of snippet. So for example, if you want to included in a zero results type of observed feature, right? Or if you want to be included with the news carousel, if you want to be included with, I don't know, mini site links. It will show them right there.
So the reality is that these are only the highlights. I did a full AMP presentation last week, SMX East in New York. So there is tons much more about AMP that you can take a look at there. And sadly and I am even beyond time. Oh my God. Time is sadly almost up. You have here like step by step type of [inaudible 00:39:56] that you can take to validate that your website really complies with the mobile-first criteria, to make sure that all of your SEO process is taken to a mobile-first type of mindset, and you make sure that you can make things happen with these tools. I did this type of stack, right? Including all of the tools that supported mobile features, and you can take a look at them at the Moss Blog here, so it's much more easily for...much more easy for you to reply all of this questions that I have included there.
The reality, though, is that you don't need to wait for mobile-first. These are the type of results. These are the type of increase that I expect you to have, that I already have and I expect you to have from mobile rankings, from mobile source conversions, a real like a scalable growth trend over time, right? So now is your time. Thank you very much.


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Death Bubba, bred by Vancouver BC's Sea to Sky, is a beautiful, purple-hued strain with trichromes and terpenes abound. Created by crossing Death Star and Bubba Kush, this pungent pairing reeks of grass and skunk while the smoke is sweet, earthy, and clean on the palate. Its semi-sedative effects lock the consumer to the couch, unknotting tension and soothing minor physical discomfort with ease. This stinky BC native has been serving cannabis enthusiasts since 2012 and was most recently smelled off Fraser St. the Vancouver metro area.
Effects: Relaxed, sleepy, happy, euphoric, uplifted.
Medical Uses: Insomnia, pain, stress, depression, lack of appetite.
Flavours: Earthy, sweet, pungent.
Strain information obtained from www.leafly.com

subset: commoncrawl


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Dimensional Analysis in real world and Type Systems
I'm not sure I know what I'm talking about...
Isn't dimensional analysis used in natural science a kind of type checking? If so, doesn't it mean Curry–Howard isomorphism is applicable and, therefore, dimensional analysis is simply theorem proofing?
By sciomako at 2013-05-19 22:59 | LtU Forum | previous forum topic | next forum topic | other blogs | 3812 reads
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Question says it all.
I think it's because you fight him before the Kanto gym leaders so they made the game more of a challenge to the end. It wouldn't really make sense if the Kanto gyms were really easy to beat because it's not really a part of the Postgame, It's still kind of the main storyline.
I also came up with a different explanation, Maybe he was just training a different team as you fought him for the title of the Johto League Champion? It would make sense for him to train new Dragon types since he is a Dragon trainer; And what kind of Dragon trainer wouldn't switch their team up once in a while? And also in Fire Red / Leaf Green, On the Fame Checker's information of him, It says; "I'm considering going back to my hometown. I want to retrain my Dragon-type Pokémon and strengthen them.I'd like to invite you to my hometown someday." So he does want to Re-Train his Dragon types, Maybe he got new ones along the way when he became the Johto Champion?
I hope this explained it in some way!
You fight him before the Kanto gym leaders and it's a video game so that's how it works.
I'm pretty sure it's just because they are encountered further into the game than he is.
Think of leveling up in RPGs as an artificial method of granting the player some form of progress and setting them goals. realistically you don't level up in real life but games would be boring if you had all your abilities right from the beginning and nothing to work towards so they put in the leveling up mechanic to make it so the game's difficulty can scale while everything in the world you encounter would actually be the same "level" just different skill levels.


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If you own a business or construction company that requires heavy lifting on a continual basis, then chances are you need an industrial crane to do it. These crabs are designed to handle hauling and lifting jobs that are just too much for the average human to handle. Also, there are cranes that can be used as bridges when you are very high in the air on a construction site working on a building that does not have solid floors yet. All of these cranes have various uses and functions. The trick is getting the ones that will best suit the needs of your work environment to keep it productive.
Why Are They So Useful
Cranes are useful for a variety of reasons. First, if you have a huge demand to get a product put out, they can carry bits pieces of that product to the aide the assembly line in putting it together. This is work you do not have to wear your body out to do. Also, since most of it is virtually impossible for the human body to carry out, these cranes are a life saver on so many levels. Image trying to put together a name brand car yourself with no assembly line or no trying to put on a motor or transmission without a way to hoist up the vehicle. That is work you can accomplish without a crane. You can easily buy industrial crane Idaho for manufacturing purposes or an overhead crane to get on top of a building your construction site is trying to finish. There is a crane for every business that has need of one. It keeps the productivity flowing as it should. Where you be without the use of these manmade devices? Without them, there would be no way to deal with the heaviest raw materials.
Finding A Crane That Works For You
Your business depends on and requires a lot of heavy lifting. If you need s crane to handle these tough jobs, the best place to find one is at a construction yard that sales all types of industrial equipment. You can look around and find the crane that will fit what you need. Suppose the money just isn't there to buy one outright? Well, you can always rent one. This would be for construction workers who have a temporary assignment on one building. Just because you need a crane for one project does not mean you will need it for another. In this case, it is best to look at things long term before buying one to own. Cranes are very expensive given the types of jobs that they do. So make sure you get the one you actually need.
Buying a crane can be very essential to your business. Keep in mind that you need to make sure it will be the right one for what you need. There are so many to choose from. You can have your productivity at work increased with one.


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Intro Spyfu Adwords Advisor
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their very own search tool. Spyfu Adwords Advisor
Click here to subscribe to Spyfu!
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After searching"digital advertising," for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That's only for a single key word question, revealing SpyFu does the most granular deep-dive research into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got the exact same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu targets cost, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Adwords Advisor
SpyFu Kombat
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For the PPC version you may also see a graph which goes over a period of a few years demonstrating the overall number of keywords being bid on by all three websites. You can also rollover the graph to find key words specific to only 2 of those websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I'm on the ads tab but the choices are similar once you click the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic
SpyFu Classic is the"flagship" section so to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
– Category
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Adwords Advisor
Click here to subscribe to Spyfu now!
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu's four main metrics where keyword research is worried. On the left of the desk are the keyword you've researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the table you can then add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu's keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there's a Top Lists section with concentrated lists of domain names and keywords like"Assets Which Pay the Most On AdWords," keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there's a dedicated Company Leads tab. This acts exactly the same manner You enter a location, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this website's monthly advertising budget and contact information that may subsequently be exported to your CRM or lead management system. I'd like to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless industries. Users can download the templates from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords you've identified and begin ongoing monitoring that reports back together with domain positions and keyword ranking changes. Utilizing the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to run a report on SpyFu's suggested custom key words or domain keywords. I entered my five habit key words picked up to five opponents' URLs, and then was given the option to run a report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands outside, since it also has a tool called"Kombat" that's available from the SEO and PPC Research tabs. In PCMag's domain, I typed in Kombat and the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There's also what SpyFu calls a"keyword world," listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways for you to acquire an SEO advantage on your competitors. Spyfu Adwords Advisor
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites' web analytics. Through this platform, you can see time-of-day visitors, segments, and behavior.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It shows a year's worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on"in-house metrics" it's only"here is the advertisement history of the key word", plain and simple. Normally, if you find a key word being advertised on by a fantastic PPC advertiser persistent then you can look to employ that ad copy technique to some market of the keyword that is larger. If I had been advertisements for"hotels in Oklahoma" I would listen to that which ad copy was successful, over time, for that main/core key word"resorts".
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Key word history of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones they attempted and left (which could be ones for you to prevent from the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume, as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a search tool. Spyfu Adwords Advisor
Pricing and Plans
Since I just mentioned, SpyFu's Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn't price by search success. All plans have an infinite number of domain name, keyword, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you get with SpyFu for the cost is an important factor in the reason we gave it an Editors' Choice, along with the search volumes make the instrument much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu's AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu's application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed its pricing because our review, which makes it attractive to SMBs.
I find that their tools pretty helpful for research. I don't use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Adwords Advisor
Click here today to sign up to Spyfu!


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Home tools Buyer's Guides from tech enthusiast who loves technology and clever solutions for better living.
Best go kart 2018 – [Buyer's Guide]Last Updated September 1, 2020
Hi there, I'm Charlie Oliver. After 32 hours of research including speaking with consultants and experts, and plenty of parents and 11 hours spent testing 10 go kart, I believe that I found the best go kart of 2018.
I will go through the main features and what you should consider when deciding which one to pick over the other. What I would like you to remember as you browse my website is that I don't work in the industry so the reviews I have are based on good old fashioned honesty.
Best go kart of 2018
After carefully examining the reviews and ratings of the people who have used them earlier this listicle has been made. Following is the list of top three go kart of 2018.
There are dozens of choices for an go kart these days. These are composed of modern styling with modern technology to match it. Here are some good examples. Customers need to be careful on how they spend their money on these products.
Test Results and Ratings
5 points
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How to save up to 86%? Here is little trick.
You must visit the page of sales. Here is the link. If you don't care about which brand is better, then you can choose the go kart by the price and buy from the one who will offer the greatest discount.
№1 – Coleman Powersports 196cc/6.5HP KT196 Gas Powered Off-Road Go Kart
Why did this go kart win the first place?
The product is very strong. Its material is stable and doesn't crack. I don't know anything about other models from this brand, but I am fully satisfied with this product. I really enjoy the design. It is compact, comfortable and reliable. And it looks amazing! I was completely satisfied with the price. Its counterparts in this price range are way worse.
№2 – Costzon Go Kart
Why did this go kart come in second place?
The material is pretty strong and easy to wash if needed. The design quality is top notch and the color is nice. I recommend you to consider buying this model, it definitely worth its money. I really liked it. It is amazing in every aspect. It did even exceed my expectations for a bit, considering the affordable price.
№3 – Razor Force Drifter Kart
Why did this go kart take third place?
A very convenient model. It is affordable and made of high-quality materials. It is inconvenient to use due to the size. I am going to get something different next time. It doesn't squeaks nor bents. Looks great in my apartment. I liked the design. We've been using it for 2 months and it still looks like brand new.
go kart Buyer's Guide
Razor Dune Buggy
TrailMaster Mini Go Karts
Of all the off-road Go-Karts that we have featured, the 700cc Coleman Powersports is our best. We love its powerful gasoline engine that delivers good power and torque. The air-cooled unit, although powerful, is very silent.
It also occupies the first position on this top best off-road Go-karats review in 201because of its amazing speed, solid construction, good balance, nice suspension, easy maintenance, and durability. Therefore, if you want the ultimate experience, you should give the 700cc Coleman Powersports Go-Kart a thought.
Assembly required
As with any sport, karting has a wide variety of choices. New vs. pre-owned, oval vs. sprint vs. enduro, cycle vs. cycle. Sometimes the choices can be overwhelming to new karters. We will try to list some options here for you so you can make a better informed decision.
New vs. pre-owned
This is the hardest of the choices to make. The saying "You get what you pay for" does apply in this instance.
If a new karter believes they are going to commit a year to their racing career and wants to work hard enough to win, we suggest NEW Equipment. The reason for this is that buying a used kart may seem affordable at first, but fixing up an used kart can get very expensive. Most used karts have not kept up with the latest advances in technology.
We try not to make this a "Sales Pitch". But we have seen so many times beginning karters get frustrated trying to make used equipment perform up to their expectations. The result is they spent more money on their equipment or eventually buy a new karting set-up anyway. The exception is a used kart at a good price for a first kart. This can be done by looking at your local track and asking several karters about a particular used kart that is being displayed. We suggest when looking at a used kart, look at it as if no engine is on it. We say this because, generally it will need rebuilding or the entire kart and engine may need some work on it. Also most all local tracks have engine rules and you need to know what you are buying is legal for the class or classes you choose to race in.
These karts come with a 50cc engine.
Kids karts run on Sprint or Speedway tracks and allow the young karter to develop their skills in a safe and controlled environment. The design of this kart allows for maximum fun time with a minimum of maintenance. This mechanical brakes, side pods, tires, chain, sprocket and fairing panel.
Oval Kart
Oval racing is family based, close competition available in all parts of the country. Racers can choose between dirt and pavement racing at a facility close to home which reduces travel time and expense. Most oval karts use cycle engines that maximize track time and reduce work.
Razor Ground Force Drifter Kart
The slick back tires on this go kart allow the driver to gain speed and then drift around corners with accuracy. The race turned chassis, chain driven motor, and powerful twelve volt batteries provide your child with the power they desire to go as fast as twelve miles per hour.
Razor Ground Force Electric Go Kart
This go kart will provide your child with many hours of riding pleasure. It can support a weight of one hundred and forty pounds so it is not a riding toy designed just for kids. The solid rubber tires insure a smooth ride while the shoulder harness insures that the rider stays safely in the bucket seat while the vehicle is in motion.
Things I Liked
There are several things I liked about this go kart. It is a double seater which is great for when I want to ride with another person or want someone to ride along with me. The load weight is at a great limit and will accommodate almost any pair of people riding together. The 300CC's are plenty enough to not feel like dragging when carrying the extra weight of a second person.
Things I Don't Like
The only thing I don't like about this go kart is the weight. It is pretty heavy which contributes it to being well built and durable. However, in the chance it may need to be maneuvered manually, it will take a few people or more.
You might have thought that in this day of electronics pedal powered toys were a thing of the past. You would have been wrong because this pedal go kart is readily available and will give your child some of the same riding experiences that you had when you were small.
The swing axle on this go kart for kids insures that your child can easily maneuver the device across any terrain that they want to drive on. The adjustable seat tells you that as your child grows you will be able to change the riding toy so they can continue to enjoy it.
Hauck Teenage Mutant Ninja Turtles Go Kart
The adjustable bucket seat on this go kart will allow your child to ride the toy longer because as your child grows the seating on the go karts can be changed so taller children still ride in comfort.
The riding toy has rubber wheels and three point steering to enable the rider to have complete control over where the machine goes. The Teenage Mutant Ninja Turtle decals will impress all of the "Turtle" fans, and make them want to ride even more.
This is a safe riding toy that provides a source of fun exercise for your child, and helps them to develop coordination skills, and balance skills.
YBIKE Explorer Go-Kart
This is an excellent go kart for kids. It has the unique side handle steering that gives children the optimum amount of control over their riding apparatus. This go kart is excellent for all children, but it can be exceptional for children who have special needs because the steering handles are positioned on either side of the riding toy.
The child is positioned in a sitting position and they do not have to lean forward to reach the controls. They have excellent leg and back support while they are riding. You will find that the rubber tires add to the stability of the device, and the flags help to make the go kart visible to higher profile vehicles like cars and trucks.
This go kart is designed for riders who weigh less than sixty five pounds. It is a first time go kart for kids that will allow them to experience the thrill and freedom of riding without putting them in any danger of reaching speeds that could allow them to be injured severely in the event of an accident.
These go karts teach younger children how to maneuver on a go kart before mom and dad buy them a battery powered machine or a gasoline powered machine. The pneumatic tires provide a smooth ride on all surfaces and the child learns to steer properly and maintain balance while riding.
This battery powered go kart can reach speeds as great as twelve miles per hour. The manufacturer has constructed the apparatus out of steel so the frame is strong and can withstand all of the play that your child puts it through.
You will like that the batteries charge quickly so your child will get more fun and play from their toy. The go kart also comes with a seat belt for safety and a chain driven motor that will take very little maintenance.
Your child will get a lot of pleasure filled hours of riding from this go kart. They will also gain valuable driving experience before they graduate up to the powerful gasoline fueled go karts for sale.
Buzzy Pedal Go Kart
Give a child a toy that encourages them to get outside and do physical activity and you give them a toy that will improve their physical and mental health. The Buzzy pedal go kart provides a child with valuable exercise, and experience in learning to maneuver their territory on a riding machine.
The swing axle insures that your child will have the most control possible while they ride. The adjustable handle bars will assure that as your child grows their favorite go kart can be adapted to allow them to ride comfortably.
You can even store the go kart vertically in the garage when it is not in use.
Razor Ground Force Go Kart
This go kart for kids is fast, durable, fun to ride, and filled with safety features that allow you to not worry when your child is playing with their riding machine.
The cheapest go karts are not always the best go karts to buy, but Razor has designed a battery operated machine that is priced affordably and built to last.
The go kart is powered by two twelve volt batteries and the charger is included with the purchase. The steel frame gives you a sturdy go kart that is durable, and the cast aluminum wheels provide you with wheels that do not rust or corrode.
BERG Toys 06.26.52.00 Ferrari FXX Racer Pedal Go Kart
The pneumatic tires, steel frame construction, and quality craftsmanship that goes into this pedal go kart provides you with a riding toy that can support a weight limit of around two hundred pounds. That means that this go kart for kids is designed to allow all kids an opportunity to ride and play.
BERG Toys Buddy Orange Pedal Go Kart
This pedal powered go kart is a prime example of a beginning go kart for kids. It is made from durable materials and designed so that a child can easily reach the handle bars and all of the pedals on it.
This go kart includes all of the basic features a child needs to learn to be familiar with. Braking and steering are two of the main concerns when a child begins to ride.
You want them to be able to steer properly before you put them in an electric go kart for kids that is going to go faster. You also want them to be familiar with stopping the vehicle they are riding.
This off road go kart for kids will help them to learn to balance their weight and maneuver their go kart over all types of terrain.
Razor Dune Buggy For Kids
Kids prefer to ride their go carts for kids with other children. Playing is more fun when you can play with someone else so this Razor dune buggy is a great choice as best go karts for kids.
It has two seats so your child and their best friend can ride into the adventures that the world of kids go karting has in store for them.
This dune buggy has safety restraints to help protect the riders and it has a roll bar to make it look more realistic and to add extra protection in case there ever is an accident.
This machine will reach speeds as great as twelve miles per hour, but will go slower when it has two passengers in it.
How to Make a Go Kart
There are plenty of different go karts to choose from. If you specify by fuels than you will get these three types. There are thousands of people who would prefer to build their own go kart rather than buy a pre-made version.By building your own riding machine you get to have the vehicle that suits your needs best. If you are going to be racing the item you can include the proper clutches, tires, and carburetors, to allow you to build a sleek machine that can speed down the road.
In order to build your own device you must either draw up a set of blue prints detailing everything about the machine, or you must purchase a set of blue prints that details everything about the device. A well thought out plan will save you time and money in the long run. While you are planning you can choose what materials you want the machine built from, what type of engine you will want to use, and other key factors about your project.
To build your own vehicle you should create a plan, then assemble the components completely before you begin to work.
Go Kart Clutches
The clutch on a go cart attaches to the shaft of the engine and it keeps the engine from stalling when it is put under a heavy load, or when it is idling. The clutch can increase the stamina, power, and speed of a riding machine. There are several different types of clutch assemblies used on go karts.
Centrifugal clutch assemblies are the ones used the most often on go karts. This is because these clutches have a relatively simple design. They are generally easy to install. They are long lasting, and they are cost effective.Variable transmission clutches enable your go kart to be operated at lower speeds, but allows the machine to reach higher speeds. These are great clutches on go karts that will be used in racing.
Belt clutches are considered to be the cheapest clutches to use on these riding toys, but the configurations for the belts, and the proper placement of the pulleys can get quite complicated.
Electric clutches are more expensive to buy, and they require the machine to be operated at speeds no less than three miles per hour so they are not good on a vehicle that will be idling from time to time.
There are also liquid clutches and hydraulic clutches, but each of those types of clutch assemblies are expensive, and not really designed for the simplicity of a go kart.
When you see kids go karts for sale you might start to consider whether one of these items would be a good investment for your family. There are a few things to consider before you choose a kids go kart.
Razor Crazy Cart
If you are looking for a multi purpose go kart for your child, look no further than the Razor Crazy Cart. You can drive it like a go kart and with a quick lift of the Drift Bar you can drive and drift forwards, backwards and even sideways! The Razor Crazy Cart has a maximum rider weight of 140 lbs and is recommended for ages and older. The Razor Crazy Cart weighs approximately 55 lbs. The Razor Crazy Cart top speed is 1mph with up to 40 minutes of continuous use with a full charge. Check out our other article for a more in depth review of the Razor Crazy Cart.
Razor GFD Fury
The role of suspension in your vehicle is to make the ride less bumpy during long travels. Some go-karts have shocks installed. But since you're not driving your vehicle over long distances, you might want to skip the installation of any suspension.
Eliminating suspension will also save you much money. If you really want a softer ride, you have the option to put in big tires instead.
Tires and Wheels
Most vehicles use large tires at the rear. You can find different sizes of wheels that fit the 4.x 3.50 from major auto parts suppliers.
Standard sizes for bearings are 5/8″ and ¾". Take note that the size 5/8″ has axle bolts that fit perfectly on 1-inch tubing.
Large sprockets (or drive sprockets) have better low-end power, while small sprockets (or engine sprockets) give higher top-end speed.
Small sprockets tend to weaken the low-end torque of a vehicle. To help improve its poor performance, you might want to add torque converters.
Torque Converter
Torque converters get more power from the engine to be used while running the go-kart. At low speed, the torque converter automatically shifts to low gear, creating more torque and power. A lower gear ratio means your vehicle can run faster and can climb higher.
You might want to consider using a low-cost torque converter to help boost up a low-horsepower engine, rather than buying a much costlier HP engine.
Single-Wheel Drive
Go-karts with the single-wheel drive are common choices for the do-it-yourself enthusiasts. It is easier to put in because one-wheel drive assemblies are sold in many car parts stores. The rear wheel, sprocket, and brake are put together as one part. It costs less and saves time.
Two Ways to Upgrade to Two-Wheel Drive
Live axle—the two wheels are fixed straight to the axle, so the axle spins. Since both wheels have the same power at the same time, driving on sand and loose dirt is easy. However, this makes on-road driving and turning are more difficult because both rear wheels are running at the same speed.
Differential—this can be added to solve the live axles shortcomings. Setting up a differential will power both wheels to allow taking corners without slipping or skidding even when driving on-road. These differential systems can be bought from parts stores.
This new differential design used less screws and should hold together much better. Photo from Flickr.
Kart racing is now often considered as a learning arena for young racers. Karting provides first-hand education of motor racing to these new drivers. They also provide practice and experience for racing enthusiasts who aspire to become professional racers someday. Many Formula One racers and NASCAR drivers started their motor racing careers in kart racing.
Every kart in the class (no more than 1students per day) is prepared to be as identical as possible. For the Day class, karts are Sprinters (no shifting required), equipped with 100cc, 17-horsepower Yamaha two-cycle engines that rev to 14,000 rpm. They have direct-link steering, two inboard rear disc brakes, run to 60 mph in well under seven seconds, and have been clocked at over 80 mph. With quick steering, sticky tires, and no suspension travel, the name of the game is momentum conservation and driver smoothness. Over every bend on the 11-corner track, these karts are capable of generating more than 1.0 g in lateral acceleration, with a peak around 2.0 g.
Having more than the average amount of driving experience didn't mean I went much faster than those who had less. My instincts were perhaps a little better, but there came a point in the day when the other guys were making greater lap-time improvements than I was. The closer I came to the instructor's lap time, the harder it was to whittle away at the clock. Those last few tenths are much harder to find on a 0.3-mile track than the full second I lopped off between the first and second sessions.
But that's when the addiction hits. With the onboard timers, a student can immediately read his best lap of the session, compare it with the previous, and go out to try to beat it. This process could go on for days, and Jim Hall would be happy to accommodate your wish with follow-up classes in shifter karts. It's hard to imagine making 13-1shifts per lap when an entire lap takes less than 30 seconds, but that's the challenge. Racing karts may be the smallest racing machines on four wheels, but they're the biggest on fun.
The biggest Kart series in the Philippines under the umbrella of the Automotive Association of the Philip, the CIK (International Karting Commission), and the FIA. PIKA is composed of over 100 active members and officiates the current National Karting Series.
F3: Ticktum takes dramatic win in 201Macau Grand Prix
The fumes and the roar of what sounds like lawnmower motors on steroids are part of the nostalgia of go-karting. But from where I stand the air is fresh and the noise is much more futuristic; like the sound of Batman's trick motorcycle in The Dark Knight.
Speeders, opened a month ago in a restored former Richmond warehouse, brings us to the future with electric-powered go-karts that are every bit as fun and challenging as its gas-powered brethren.
Fortunately there are people who can fix most of the common problems. One of these, Technics Service in Weymouth charges £11to service and calibrate an SL-1200 or SL-1210, which includes replacing many parts such as the pitch control contacts.
Prices for used Technics vary quite a lot depending on condition. The most expensive are usually those that are closest to 'as new' condition.
Modifications tend to undermine value unless they were done by Technics themselves. A popular mod with DJs is internal earthing; this eliminates the need to connect an earth lead to the mixer, but removing it means that static builds up in the deck and can result in loud bangs through the system. Aftermarket resprays and mods are not good for value but may not affect performance adversely.
How to save up to 86%? Here is little trick.
You must visit the page of sales. Here is the link. If you don't care about which brand is better, then you can choose the go kart by the price and buy from the one who will offer the greatest discount.
Final Word
First of all thanks for reading my article to the end! I hope you find my reviews listed here useful and that it allows you to make a proper comparison of what is best to fit your needs and budget. Don't be afraid to try more than one product if your first pick doesn't do the trick.
Most important, have fun and choose your go kart wisely! Good luck!
So, TOP3 of go kart
- №1 — Coleman Powersports 196cc/6.5HP KT196 Gas Powered Off-Road Go Kart
- №2 — Costzon Go Kart
- №3 — Razor Force Drifter Kart
Questions? Leave a comment below!
Chatting about go kart is my passion! Leave me a question in the comments, I answer each and every one and would love to get to know you better!


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Tuesday, June 28, 2005
The park bench...
As I walked back from dropping the girls off at school there was Maureen sat on the bench. I wandered over and sat with her. This was time I was not going to rush, this time it was not going to be superficial. This time I was determined to sit and listen for as long as it took.
Things are better for Maureen now. Sid her husband with schizophrenia has settled well into his new surroundings and the pressure that saw Maureen lashing out at us and the church has lessened. Maureen is happy again. We sat on the bench listened to each other, talked to each other, laughed with each other. We sat on the bench shared something together and watched the world go by together. We sat on the bench and had time for each other. I was benefitting from this. It was doing me good.
Maureen stood up to leave.
"Listen Gordon I need to get my shopping..."
I smiled as I walked back to get on with my day. I thought of the gift of time. Sometimes it is far to easy to treat people as pastoral commodities to be sqeezed into our 'oh so important' schedules. Sometimes it is far too easy to patronise through our allocation of time, far to easy to allot time as a favour.
My time with Maureen - sat on a park bench - reminded me that sometimes it is far too easy to forget that time works both ways.
Saturday, June 25, 2005
Today in the market...
I was quite good ...only two arguements .
To one old lady who said that her church had been sending stuff to Africa since she was a child and it hasn't made a jot of difference in 50 years I said "perhaps we should just give up and let them die a bit quicker, then it wouldn't be a problem any more...!"
To another who said he wasn't interested as it wasn't his thing I said "well that would be easy for you as you have a full stomach...!"
Even though I said it with a smile on my face and a cheeky glint in my eye - I know it was not big nor clever and certainly not becoming of the kingdom!
If anyone is in Edinburgh for the G8 next week - look out for me and a few guys from our youth club - should be easy to spot I'll be wearing white!
Pictured (thanks to the nice new feature on blogger allowing you to upload pictures simply):-
Kate adding a woman's touch to the Make Poverty History stall! Patrick adding... well ...a Patrick touch to the stall - (thinking we could sell two panda pops he'd found).
Friday, June 24, 2005
Making "somebody" out of the "nobodies"
It resonated with some thoughts in Court, S and Campbell, W. (2004) Be a Hero: The Battle for Mercy and Social Justice. Destiny
"If [mission] starts on the periphery of society [i.e. among the marginalized, the forgotten, the trampled under foot, and the excluded], if it works from the bottom up, the good news of God's kingdom visibly demonstrated and credibly announced as a message of liberating love, justice, and… [Shalom].
When the gospel makes "somebody" out of the "nobodies" of society, when it restores the self-worth of the marginalized, when it enables the oppressed to have reason for hope, when it empowers the poor to struggle and suffer for justice and peace, then it is truly good news of a new order of life – the saving power of God (Rom. 1:16)."
Orlando Costas (quote by Mark Gornik in his book, To Live in Peace, p.63-64)
Thursday, June 23, 2005
Defined by mission or reduce the gospel...
I had those words streaming through my mind as I watched our latest youth club in action - now into its second week. I had those words streaming through my mind as twelve or so new young people came up into our youth club. Twelve young people with various degrees of special needs and learning difficulties. I had those words streaming through my mind as I watched Jane with Cerebral Palsy; Tom and Richie with Downs syndrome and others with obvious difficulties. I had those words streaming through my mind as I watched the whole group engaging with all our facilities, playing PS2, Game - cube, pool, table-tennis - so happy to be there.
I looked into the eyes of Jane playing PS2 eye-toy's wishy washy as I dodged the flaying, thrashing arms and I saw joy and happiness etched into her face and I thought how could someone get the gospel so wrong!!? Or perhaps its me, somehow led off the straight and narrow, somehow lost focus, perhaps it me that has got it so wrong, perhaps it is me wasting time, perhaps it is me that missed something in the gospel?
"Either we are defined by mission, or we reduce the scope of the gospel and the mandate of the church."
Guder, D.L (ed) (1998) Missional Church: A Vision for the Sending of the Church in North America
as our understanding of salvation..."
Tuesday, June 21, 2005
Victor's Court Case...
--- Bram - part of our officer team at Poplar - went with Victor to his court hearing for the GBH charge.
Looks like Victor will lose his flat - but will be re-housed in our area so we'll still see him. Apparently he is a victim of an unbelieveable conspirarcy between internationally renowned flutist James Galway and HRH Prince Philip - who'd believe it?. He has always had an obvious love/hate thing going on with James Galway - read it here but the Prince Philip is new!
Anyway Victor is out on bail pending his court case.
I'm glad Bram was there. Today Victor told me he was glad Bram - or rather Brum - was there too.
Sunday, June 19, 2005
Nothing in particular...
# of books I own:
We limit ourselves to three book-shelves, if I buy a new one one has to go - only if there is space on the book-shelf can I get a new one :o( - However I have an 'off-shore account' book case which is in our office at college. Kate hasn't sussed that one out yet so a simple book transfer makes the necessary space. Long answer to probably too many!!
Last book I bought:
Jamieson, A.(2002) A Churchless Faith
Last book I read:
Carson, C. (ed) (1999) Autobiography of Martin Luther King, Jr
Books that mean a lot to me:
Oscar Romero - The Violence of Love
Kenneth Leech - Through our Long Exile
Nick Butterworth - Percy the Park Keeper "The Badger's Bath" (honest)
- and many others....
Tag 5 more:
Nick "I've got a blog but no-one knows where it is" Hanover
Andrew Clark :o)
Kathryn at Good in Parts
chris hinton
martin thompson
Friday, June 17, 2005
Motorcycle Diaries...
Two key scenes remained with me - the injustice served up by the church in leper colony where he worked for a while. "Only if they have been to mass do they get a meal...!" said one grim looking nun to Guevara. Interesting and a very familiar but unfortunate take on mission. The second was the scene where Guevara swam a dangerous river to the leper colony from the staff quarters to be with the lepers on his birthday - a powerful picture of incarnation and love.
A good film - worth watching. However, it got me thinking of some words of Martin Luther King I read recently:
"The great tradegy is that Christianity failed to see that it had the revolutionary edge. You don't need to go to Karl Marx to learn how to be a revolutionary. I got it from a man called Jesus who said he was annoited to heal the broken hearted. He was annoited to deal with the poor - that is where we get our inspiration"
If justice and mercy is the new thing, the new trend, the new fad for the church - perhaps if we are to be truely revolutionary which need to check our inspiration. If we are to avoid justice and mercy becoming the next 'wwjd' or a nice little church project for the summer, we need to check where we get our inspiration. If justice and mercy was just a sideline to Jesus lets do it like that...! or if it was ever so much more than that for Jesus lets put justice and mercy in its rightful place - or not bother.
[thanks to a new life emerging for some challenging observations]
Wednesday, June 15, 2005
"Time" - the predator…
Nick who first came to us as someone in alcohol detox several years ago. Found faith and for a while journeyed with us as a church. Times changed and Nick slipped away. Telephone calls never returned, only 'twitching curtains' when I called around, cards and letters all unacknowledged. That was until a couple of weeks ago – contact was re-established and now I know why. I understand why he kept away.
Nick – a Falklands veteran – has some stories to tell. A hard ex-military man with pretty nasty 'kill or be killed' stories. I remember him telling me that there were things he'd seen that he couldn't bear to talk about – I kind of understood his alcoholism better. As I made my way to Mildmay hospital I knew he was facing a new predator, a new battle one that his body would eventually lose.
Wiping my glasses clear I saw Nick in the ward's conservatory before he saw me. Smoking, reading a paper – ITV's Trisha droning on in the background. I saw Nick and he looked better than I was imagining. We had tea together and sat – I heard his heart through his words. Nick still has stories to tell but now it is about pro-longing his life. Nick still has stories to tell but now it is about coming to terms with death. Nick still has stories to tell but now it is about his new battle.
We hugged and for a moment I felt the weight on his shoulders. I walked away back into the drizzle of East London with his words echoing through my mind - "Gordon…time is now my predator…"
HIV/AIDS is now Nick's battle.
Monday, June 13, 2005
This is our patch...
Usual predictable stuff - drugs, violence, deprivation and brokenness. Apart from making me feel that we only scratch the surface as a church - this picture of broken housing in the shadow of Canary Wharf's wealth caught my eye.
I didn't want to lose it as I see this run down housing every day. This is our patch - where we are called to be church.
What has shocked me is that when we first turned up in Poplar - 8 years ago - this kind of stuff shocked me, affected me - not now. Is it indifference? an immunity? my way of dealing with it? I think that it is alright as long as apathy doesn't set in.
There is no room for apathy in the inner city - or anywhere for that matter!
Friday, June 10, 2005
What does that say about me?
This is apparently my theological worldview!!
You scored as Emergent/Postmodern. You are Emergent/Postmodern in your theology. You feel alienated from older forms of church, you don't think they connect to modern culture very well. No one knows the whole truth about God, and we have much to learn from each other, and so learning takes place in dialogue. Evangelism should take place in relationships rather than through crusades and altar-calls. People are interested in spirituality and want to ask questions, so the church should help them to do this.
* this was a joke!!
Thursday, June 09, 2005
Evangelism Gone Entrepreneurial... a disappointing read!
"Rick Warren believes evangelism means devotion to both social issues and God..." yeah right!
I rail road through the interview. His outlined justice concerns - global poverty.... Illiteracy ...spiritual emptiness.... self-centered leadership - however draws a question that catches my eye...
Q: That's beginning to sound like the "social gospel" ...My cynicism de-railed I read on desperate to find a clue of using social involvement as a hidden agenda; desperate to find strings attached to grace; surely a sign of inauthenticism; cheap graceless evangelism; tainted motives...
A: Protestants have been split into two groups. The mainline churches have tended to take the more liberal social values and say that we're going to care about justice, equality, racial issues, and poverty. And the evangelicals focused on personal salvation, that you need Jesus as your Savior. So each took half the truth. I think we need both. So I believe the new Reformation in the 21st century is to talk about both those values.
Maybe I just need to feel encouraged... the 'new reformation', a closing of the false dichotomy of mission - I could go for that!
Tuesday, June 07, 2005
The Charity Shop and Joyce...
Joyce came in first and spent nothing but an hour going up and down the ladies rail happy to talk to me and to anyone who came in. We laughed together and shared together, her eyes welled up as she told me of her daughters cancer, her fear and anxiety. Customer after customer came and went - not Joyce she spent time in the shoes carefully considering every pair, then the curtains and the bedding, the books, bric-a-brac.
In the end I said - "Joyce do you want to sit down - I'll get a cup of tea?"
"ooh lovely...!"
Funny how a charity shop can be a 'mission interface' an area of proximity, an excuse to make people feel included, respected and whole.
I was glad I opened.
Saturday, June 04, 2005
A week of time...
Time to make up ludicrous stories about Trevor the Troll and Cut Throat Pete 'the ridiculous' Pirate.
Time to read Martin Luther King's Bio and ask "now I wonder if he was too much into social action? If only he was more balanced??" ;o).
Time to watch Man Dancin - what a clever film that is!!
Time to sit on a "Kiss Me Quick"* tacky resort beach and realise that, what makes a beach worth visiting isn't the peripheral entertainment - but the sand, sea and seeing your kids having fun. There is something endearing about these tired seaside towns which when they realise it will be their renaissance.... made me think about how in advertently we if we are not careful will create a "Kiss Me Quick" ecclesiology and lose essentially what makes church - church.
(*essentially an english tacky tired seaside resort idiom - click the picture you'll get the drift!!)
Time to read a newspaper - and to think what have we done, how have we made the bible so offensive and an object of suspicion? (read a similar account here?). Even time to try Soduku with Kate !!!
Time to Run - along the Castleman Trailway, rabbits under foot; squirrels overhead in the dappled green cathedral like canopy stretching across the one time railway. Stain glass windows formed by the rhododendron upon rhododendron. Time to move on from some disappointments and a bit of pain from the previous week.
Time to remember past encouragements. Running along the lazy looping River Stour with the occasional teasing glimpse of a Kingfisher reminded me of a poem that helped me - journalled away in a book now much neglected since the advent of blogging.
All you can do is be where his likely to appear,
and wait.
Often, nothing much happens.
There is space, silence and expectancy - no visible sign.
Only the knowledge that He's been there
And may come again.
Seeing or not seeing cease to matter - you have been prepared.
But sometimes
When you've almost stopped expecting it.
A flash of brightness gives you encouragement.
Time is good!


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|Find the best dive sites
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Title : Raja Ampat - Boo Windows - underwater australasia 2009
Description : Boo Windows is one of the better known dive sites in the Misool area of Raja Ampat. This is only a fraction of our encounters from the 2009 trip to this divers Mekka. This clip is part of a Raja Ampart article on underwater australasia - check it out on http://www.underwater.com.au
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Rating : 4.69
Duration : 00:02:06
Video submitted by Anonymous (04-12-2012)
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Snap is reportedly preparing to lay off around 100 developers and engineers over the next week.
The job cuts are mostly affecting 10% of the engineering department. However, it follows a round of cuts as recent as January at Snap when the company cut down its content division.
Back in September, Snap also laid off some employees within its hardware team. At the same time, Steve Horowitz was promoted to VP of Technology.
"It is never a good sign when a technology company lays off engineers thus the news that Snap is laying off 100 engineers, reportedly 10 per cent of its engineering workforce, does not bode well for the platform. Snap's future as a tool for marketers has long been in question and the platform has hit a series of hurdles as it tries to measure up to its biggest rival, Instagram," explained Yuval Ben-Itzhak, CEO at Socialbakers.
Ben-Itzhak adds that there has been quite some speculation on a possible acquisition by Apple.
"[It] doesn't sound so far-fetched since Tim Cook clearly stated that augmented reality is the way forward and Snap is leading the way in AR technology. But whether these reductions in headcount could have an impact on a possible acquisition of the platform remains to be seen," he added.