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For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Google AdWords Exposed How To Make Your Fortune With Google AdWords Proudly Presented by 1 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this publication, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. Perceived slights of specific people or organizations are unintentional. You are encouraged to print this book. For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com 2 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Terry: Hi there. This is Terry Telford from TheBusinessProfessional.com, and today we are extremely fortunate to have Phil Chapman, who is a Google AdWords expert, on the line with us. Phil actually hails from the executive offline world, and he's experienced quite a remarkable success offline. He has basically taken his offline success and duplicated it online. One of the most successful products that Phil has is, How to Succeed with Google AdWords. It's an eBook that Phil has put together on his research and his practical experience. We're going to discuss the book a little bit, and pick Phil's brain about Google AdWords and find out exactly how you can use them to maximize the traffic you're going to be getting to your website. I'd like to first off say thank you very much for being here with us today, Phil. Phil: It's my pleasure. Thanks for inviting me, Terry. Terry: Thanks so much. Just to get a little bit more acquainted with you, Phil, maybe you can tell us a little bit about your background and how you ended up where you are now. Phil: Sure. My background is in management, both in marketing and in retail. I predominantly worked for two major companies in the U.K. One was a Home Base, which is DIY chain with about 230 stores nationwide, and one was a food retailer with about 440 supermarkets around the U.K., which retailed around 8 billion pounds, which is about 14 billion dollars. I was responsible for some fairly large projects in these companies. In the year 2000, we had a computer meltdown project. Most recently, one was whose target was to save 100 million pounds a year by simplifying operations in the supermarkets. Following some major board changes in the year 2000, the project I was working on was going to be changed so drastically I hardly recognized it myself. One of the options that I had was to take a pretty generous severance package, which I took and set up a business of my own. 3 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com 4 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Terry: Excellent. Phil: We currently have two websites and several more on the way and a marketing company, which is basically how I became involved with AdWords in a big way. Terry: Did you have any online experience before? When you were in the offline world, were you also dabbling in the online world? Phil: No, not at all until the year 2000 when we set up our first oil paintings websites. I'd only ever experienced the Internet as a casual surfer. I did use it for research in the projects I did with Home Base and the supermarket chain. I never did anything with Internet marketing, thought. Terry: You've had six years of experience online. Phil: Yea, it is about six years. Terry: When did you start using Google AdWords? Phil: I suppose it was a couple of years ago. One of the reasons that I thought of writing the book was my first explorations into Google AdWords were pretty fruitless if I'm going to be honest. I suppose I started off using the guidelines that Google provides on the side. As excellent as Google is in all sorts of ways, it's not in their best interest to help people. There's a lot more to it than getting a couple of keywords together and writing a couple of ads and putting everything in the Google AdWords pot. I started off reading; I've read, listened to, and studied all of the AdWords guys. Perry Marshall is a guy who is pretty widely recognized in Internet marketing as being an expert on AdWords. Another guy named Andrew Goodman is a leading authority. I bought one book, then I bought another book, then I bought Chris Carpenter's book, 5 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com then I listened to some audios and bought some more things. I just felt what was lacking something. These guys are extremely knowledgeable; there was no doubting that. In some cases their businesses are based on AdWord consulting for other companies. What I didn't feel was in their books was some sort of logical structure and methodology on putting the whole thing together for somebody who hadn't used it extensively before, and for somebody to refer to who has an existing campaign that they'd like to improve in one way or another. That's what formed the idea for writing the book, really. Terry: Excellent. Maybe, before we get right in, we can define what Google AdWords is incase someone isn't too familiar with it. Phil: Sure. I'm going to work on the basis that everyone has heard of Google search engine. That's a fairly safe given I suppose. You'll probably know that if you search for any phrase on Google that there's a column on the right site of the search results, which are where ads are displayed. There are sponsored listings on the top and the amount of AdWords they have depends on the amount of advertisers they have for various keywords that are being searched for. Terry: At the top, like you mentioned, there are sponsored ads. Are those AdWords as well? Phil: Are you talking about right at the top above the generic ones? Terry: Yea, right at the top where it says "sponsored links." Phil: Sometimes there are ads there, but no always. Generally, when they do have ads there, those are people who have formed a special relationship with Google either because of the length of time they've been using it or the amount of money they've given to Google. All of their ads are particularly successful in relation to how many people are clicking on them compared to how many times they're displayed. Terry: 6 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com So those aren't actually Google AdWords? Phil: Well, yea, the first one or two that have a different colored background. They are AdWords. They're just not on the top of each page; it depends on what search term you've used. But, when they do appear, they are, generally speaking, the best performed AdWords for that particular search phrase. There is always a maximum of two at the top, if there are even any on the top. Generally speaking, all of the AdWords are displayed on the column on the right of the page. Terry: Okay, that's cool. So, when we're speaking about AdWords, we're talking about the ones on the right side of the page. Phil: Yes. Terry: Okay. That's cool. Google, before the AdWords, was strictly a search engine. Then, they started getting into pay per click, which is AdWords. They're not original, though. The most recognized pay per click before Google AdWords was probably Overture. What's the big difference between using Google AdWords and using Overture or some other pay per click search engine? Phil: There's no doubt about it that Google AdWords and Overture are the two biggest pay per click search engines by miles. I think in recent months Google has overtaken Overture in its popularity as a pay per click search engine. The biggest advantage to Google AdWords over Overture is really the fact that you can set up an AdWords campaign and have your results shown on the search engine's pages in about 15 minutes. With Overture, it typically takes about three to five days as a human being reviews the ads before they let them into the search network. That's probably the most significant thing. The other most significant difference is that Google applies a combination of the price pay per click by the advertiser and the popularity of each ad to determine how high up the page the ad is displayed. In other words, Google actually rewards that the ad is relevant to the searcher. With Overture, you pay your money and you get assigned a position determined on how much money you're 7 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com prepared to pay. If you pay the most cents or dollars per click, you'll be at the top of the results on Overture, which isn't necessarily the case for Google because it works on the combination of popularity and price. Terry: Okay. So, where is it more successful to be? Should you be in both or just be in one? Phil: What I suggest is start with Google because it's so quick to get started. You can start a campaign and have your ad displayed in 15 to 30 minutes time where you just can't do that on Overture. Google is also the most popular search engine, so typically you'll generate the highest volume of traffic from Google. But, once you've established a successful campaign from Google, by all means, use Overture as your next one, and then even go to some of the minor pay per click search engines just to make sure you have as big of a pool of traffic as you can for your website. Terry: Okay. Do you end up spreading yourself too thin and spending a lot of money that you could use to focus on Google and getting more? Phil: One of the misapprehensions that a lot of businesses are under is that it's a cost rather than an investment. If you set up a process with Google that works and has a positive return on investment for the money you're putting in to advertising with AdWords, then there is no reason why that same sort of process won't work with anything else. So, yes you'll be paying out more for advertising, but only in direct relation to how much you'll be making from that expenditure. If you're just starting out with pay per click advertising, it makes sense just to stick with Google because you should generate the biggest amount of traffic from Google than you would with any other pay per clicks. Once you're set up with Google and familiar with it, then go to other pay per click search engines, starting with Overture to drive additional traffic. Terry: Okay, cool. Maybe we can take a look at the process we would go through to set up a Google AdWords campaign. In your eBook, you 8 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com mention that you take a computer business and go through the process. Can you basically give us the overview of the process we need to go though, assuming we have a website set up for our product already. Phil: Sure. The biggest mistake that the vast majority of people make is by starting it all at Google. The process of running a successful AdWords pay per click campaign is with research. I know this probably isn't very exciting to most businesses, but doing that first will give you an advantage over the vast majority of the competitors you may have. Most people would go to Google, go through the account set up guidelines that Google has on their AdWords site, add some keywords that they've decided in advance what the customers were looking for, and/or use the search tool for keywords that Google provides to expand their list of keywords. There is a massive disadvantage in doing it that way because virtually everybody does it that way. To differentiate yourself from the majority of your competition, do the research first. You'll obviously give yourself a far better opportunity to succeed with AdWords than other people in your business. Terry: What kind of research are we talking about? Phil: Well, fundamentally keyword research is the main thing. One thing that might be useful is to tell you the disadvantages of going to Google first. First, you'll find yourself bidding on the most popular keywords in your business. That also makes them the most expensive in terms of cost per click that you're going to pay for those keywords. Secondly, you get very loosely targeted visitors to your website. Using the computer business example that you mentioned before, that I cover in detail in the eBook, somebody who is searching for computers isn't likely to purchase the new external Sony DVD rewriter drive that you just bought 10,000 of. What you'll tend to find that somebody searching external drives is a better prospect for you and someone searching for external DVD rewriter drives. If there is someone searching for external Sony DVD rewriter drives, you've obviously hit the jackpot. 9 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Terry: Right. Phil: Thirdly, it's far easier to manage an AdWords campaign that's designed to succeed from the start in the sense that it's structured logically rather than trying to make sense of something that grows organically as more keywords are added to it in the future. It's very easy to plan this with a little bit of thought and it doesn't take long at all. It can save you time and money as your Google AdWords campaign matures. Perhaps, using our computer example again, it just means that you need to think about how the range of products that you sell can be grouped logically. For example, desktop computers might be a group, laptop computers might be in another group, and printers and scanners could be in another group. They could all be logical groups of products among the range of products in your business. Terry: Okay. Why do we do that? What are we doing with these groups? Phil: What you're aiming to do is have a group of words in an ad group that you can write one or two ads for. Obviously, the more closely related each of the words is in the ad group, the more relevant one ad is going to be to represent those keywords. Terry: Okay. I just want to make sure I have this straight here. I have a computer business where I sell desktop computers, laptops, and external hard drives. I want to put a group of keywords together that only represents my desktop computers, I want to have another group of keywords that only represents my laptop computers, and another group that only represents my external hard drives? Phil: That's right. Somebody with a computer business will know what products to group together. The key thing to remember is that you're going to have an ad that represents those groups of products so that you target those people looking for those products to purchase. Terry: 10 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Okay. So, what I'm going to do with my ad is make it very specific. I'm not going to have an ad that's generic and says, "Here's Terry's computer business." I'm going to write an ad that says, "HP Pavilion desktop computer," or that kind of thing. Phil: Absolutely. Generally speaking, there's always a tradeoff between putting three words in one ad group, which obviously takes a lot more work, rather than putting in 500 words in one ad group. Three makes the process too arduous and you can't hope to have one ad that targets 500 different search terms. It's difficult to be precise. There's not a right number of keywords in an ad group. The right number is determined by to what extent one ad can represent those keywords. Terry: Okay. So, I could have an ad that has ten keywords and another that has 50. Phil: Absolutely. Even more than that if they're very closely related search terms. Terry: Okay, so as long as they're closely related… if I have a desktop computer, which is one group of keywords I want to have, and I have ten different desktop computers, should I list each individual name of the computers? How do I come up with the list of keywords? Phil: There is a technique called dynamic keyword insertion, which you won't find anywhere on the Google website. It basically enables you to put a default keyword as the headline of an ad. But, depending on the search term, whatever somebody actually searches for will appear instead of the default. Let's take an example that would make it clearer. In the headline of an ad, you could put desktop computers. If your keywords actually included five different specific types of desktop computers, you could use this dynamic keyword insertion facility to replace your default ad of desktop computers with the actual word that someone has searched for. This is very powerful. We can take an extreme case of an example I used in the book to 11 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com clarify this concept. We used the example of widgets; I think we used the example of scratchets because so many people use widgets. We just made up 18 different kinds of stratchets depending on color and size etc…. The beauty of dynamic keyword insertion is that Google will enable you to have your default headline replaced with each of those individual keywords to represent each different kind of stractchet. It depends purely on what the searcher used in their keyword to search for. In other words, the keyword that was searched for will always appear at the top of the ad, which is very powerful. Terry: So if somebody searches for, "HP Pavilion desktop computer," that's what should be in the headline of my Google AdWord. Phil: Yes, absolutely. That's far more likely to get the click than a generic headline of "desktop computers." Terry: Right. So, where do I go about getting these keywords? I have a computer company, I'm sure I can think of a bunch of things off the top of my head, but not keywords that people are searching on. Where do I go to find out what people are actually looking for? Phil: That's a great question, Terry. The most important point that I touched on earlier is to not just go by gut feeling using the tool at Google. They are improving that tool all the time, though. But, I have a great example from our first website why not to do your keyword research that way. When we started out on the Intern et, we started with a site that sold and still sells high quality oil painting. Now, I wouldn't have set up an oil painting website if I knew then what I know now. We got everyone together, including friends and family, and brainstormed the phrases that we thought people would be typing into their favorite search engine if they wanted to buy a painting, which is what we were selling. The two phrases that were most popular in our discussion were, "oil paintings from photographs," and, "old master reproductions." They sounded fair enough. Within that business field they were the field that people used to describe those products. 12 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com We spent hundreds of hours and hundreds of dollars on software to learn search engine optimization for ourselves to enable us to create web pages that should rank high in the search engines for those phrases. This isn't talking about pay per click; this is talking about generic search listings, which is the database of listings that cause pages to appear at the top of the ranking when people search for a particular term. That was the free search engine listings, if you'd like to differentiate it from pay per click. We couldn't figure out why we weren't getting much traffic. It wasn't until much later as I gained experience that I figured out why. That was for the simple fact that no one was searching for those phrases. We spent all that time, effort, and money actually learning search engine optimization from scratch rather than paying somebody else to do it at the time. We ended up being ranked highly for those pages, but it didn't result in getting traffic because no one was actually searching for them. Terry: Oh no. That same kind of thing can happen for keywords for AdWords too? Phil: Absolutely. The best advice I can give to people is don't guess. You can go to a site called GoodKeywords.com and download their free software, which enables you to compile a keyword list for your own business of words that people are actually typing into search engines to find exactly what you're selling. That beats guessing every time. Terry: You get a piece of software that people are looking at? Phil: Yea, and it actually gives you the facility to use different country's databases. So, you can still use this if you're not based in the U.S. Most of Internet marketing products are written with the U.S. in mind because it's the biggest market in terms of Internet marketing and searches at the moment. If you're not in the U.S., and you don't have an international or worldwide business… if you have a local business in the U.K. for example, you can pick U.K. Overture search engine, and it will show you the searches just for the U.K., which is very useful. 13 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Terry: Wow. That's fantastic. Phil: It certainly beats guessing. It will save you time and/or money in optimizing pages or, in the pay per click case, bidding for keywords that nobody is searching for anyway. That's not really too clever. The next thing is, we always start off with keywords, then we use an online service called Word Tracker to build an even larger list of keywords. I think the key is not to be content with 10, 20, or 30 keywords. Using the keywords tools, you can compile a couple of hundred keywords very quickly and easily. If you add Word Tracker into the mix, it can easily become 1,000 keywords. AdWords also enables you to compile different matching options for keywords to determine when your ads get displayed. You can easily double that list by using two out of the three available matching options. You can even add in some plurals of those keywords to the list you started with. So, you can quickly and easily start off with a list from Good Keywords of 100 or 200 and get up to 2,000 or 3,000. Terry: Is that realistic though? How would you write an ad that would cover 3,000 words? Phil: In two ways. Obviously, you need to make sure that similar keywords, which are keywords that relate to similar products, are grouped together. That's mainly why I said earlier on that there is no limit on how many keywords you have in one ad group. The only limit is that they are so closely related that one ad can present them. What you tend to find is, the more keywords you get, the very slight variations that you might have in a list of keywords, which typically get higher volume searches. Back to our computer example, computers will probably get hundreds of thousands of searches a month. Desktop computers might get thousands of searches a month. Laptop computers will get thousands a month as well. It goes on as you go further down the order in terms of how often that search term is actually used. There's a very close similarity between the words that people are typing to search for. Terry: 14 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Okay. Say you start off with good keywords and you end up with 100 keywords, which are things like computer, desktop computer, and laptop computer, then you would add computers, desktop computers, and laptop computers, all plural. You could pretty much take every single search word and multiply them by two or three for their slight variations of the same keyword. 15 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Phil: Absolutely. Terry: Okay… I got you. Phil: That's what a lot of advertisers don't do. That actually takes a bit of time. While we've been having this conversation, I just brought computer up in Good Keywords, and last month, this is just on the U.S. Overture search engine, it had 2,411,789 searches. The next one down is computer notebook, which is a variant of laptop. That had 1,175,000 searches. If you go down the list to number 100, which is the last one on the Overture search engine, the last one is April computer day, which gives you 10,009 searches. There are a vast range there of different searches for different configurations and combinations of words that people have used as their search term. As people's familiarity with search engines and the Internet increases with time, we find that it's far more common these days to search for three words instead of one, like they would have two years ago. Terry: Exactly. Phil: So people don't often put something like "computers" into the search engine now because they've realized over time and experience using search engines that that's just going to return squillions of web pages that won't be targeted for what they're looking for. If they're looking for a Dell laptop computer, they type "Dell laptop computer" into the search engine and they obviously get far more relevant results. Terry: Right, okay. So, we have the keywords covered. Now, we have a list of keywords. Take me through the process of writing an effective ad. This is very difficult; we have very little space to actually write the ad. Phil: That's very true. Just for a reference, Google will allow 25 characters including spaces in the headline of the ad, and 35 in each of lines two and three. The fourth line is reserved for the URL of the page that the 16 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com ad goes to when someone clicks on it. So, you're right; there isn't a lot of space there. The really important point to include here is another one that advertisers on AdWords rarely do well. Within an AdWords campaign, there could be numerous ad groups, which would be separated out by the product group that we talked about. A good way to check whether you have the right keywords grouped together is to think to yourself, "Can I write one ad that will reflect all those keywords?" That's often a good check that we use ourselves just to satisfy ourselves that the grouping of our keywords within the different ad groups is a sensible one in terms of searches. For example, if you write an ad about the external drives I mentioned above, you don't want that ad to be displayed when someone is searching for computer printers. People searching for printers won't want to buy your drive. Terry: Right, exactly. Phil: An important part that many advertisers overlook is that a click on the ad for each ad group should lead straight to the product in the ad, not the homepage of the site. So, if your ad is about external drives, people clicking on the ad should land on a page that features external drives and nothing else. So many advertisers get that wrong. They make their ads to go to their homepage and expect the visitor to find the product they were looking for. Obviously that just introduced another step in the process that doesn't need to be there. Terry: Okay. So I don't want to send somebody to my homepage that has external drives listed somewhere on that homepage. I want to send them strictly to my external drive page. Phil: That's exactly it. That's it in a nutshell. Terry: Okay, cool. Phil: Now about what's included in the ad, there are two important points and some supplementary points that usually achieve better results. 17 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com One of the most important ones is that the search term is included in the ad in bold letters. We just mentioned the dynamic keyword insertion facility earlier. You can imagine that having letters appear in bold will far more likely get people's attention, than if they're all in the normal font face. Terry: Right. Phil: That invariably increases the amount of clicks that you get. What most marketers call the click through rate will go up considerably if you have the keywords in bold lettering in the ad. You should always have the keyword in the headline if it's possible. The second thing is to try to include a strong benefit of your product in your ad. Don't make the common mistake of confusing benefits with features. Features are the technical specifications of the product. What you want to communicate is the benefit that your customers will experience with your product, rather than some technical details about it. Terry: Okay. Can you give me an example? We can use a hard drive for example. What would be a feature as opposed to a benefit on that hard drive? Phil: The feature might be that it can write at 16 times or 32 times. I'm not a technical person, but from what I understand, it refers to the amount of times that the product can write or read the disc quicker than just playing an audio disc. If you mentioned 16 times, that is a feature of the product. If you say wide compatibility, that is a benefit of the product. In the person's eyes who is reading the ad, they see that as a benefit because it will work with anything they have. Knowing it writes at 16 times doesn't mean anything to you unless you know the ins and outs of computers. On a small business website, the feature are about the products and the benefits are about the customer. You just have to make sure that what you're telling people is about them and not about your product. Of course, that's going to be different things for different products. If I had more time to think about it, I probably could have come up with 18 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com a better example. 19 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Terry: That's okay. So, basically you have a drive that's 16 times. That's the feature. Basically the benefit to that feature is that this drive is faster than anything I've seen before. So, the benefit that I'm going to put into my Google AdWords is, "My external hard drive saves you time," or, "It's extremely fast," because those are things the customer cares about. Phil: Yes. That's a better example than mine. Terry: That's just working with what you said; it's going to save me time because it's fast. Okay, cool. Phil: Those are two major points. Another is trying to start every word with a capital letter. That invariably improves the click through. We found that it could improve them up to 100% with various ads we've tried. We're always split testing ads so you can very easily and quickly determine which ads perform better just by changing a small detail in the ad. Secondly, a supplementary point if you will, is to capitalize words in the domain name if they're relevant to the product. If you have a domain name that reflects the name of your business, then there's no benefit to capitalize that. But, if you have a name that is HardDrivesOnTheNet.com, or something like that, that's relevant to what's in the ad. We found that the simple change of capitalizing every letter in the domain name could increase the click through rate by 50%, which is staggering, really. Very small changes could make very big differences with AdWords because you're working with such small amount of characters in the first place. Third, don't try to sell in the ads because there's not enough space and that's the job of the webpage. Your only aim is to get targeted visitors to click on the ad to go to the webpage, which should be the thing doing the selling of your product or service. Terry: Okay, so all I'm looking at doing is listing my benefits and my website. 20 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Phil: Yea. Try to get the actual search term that someone would use in there as well. Terry: Okay. You mentioned that you're tracking and testing. Are you using more than one ad for each campaign or each group? Phil: Google has an excellent facility that you can have any number of ads written for each ad group. They alternate between the ads so they all get the same amount of displays. Never just write one ad; this facility exists to give you the results of two ads. So, if you had two ads, one of them won't perform as well as the other one, and you can just throw away the one that doesn't work as well. Then, you can write another one to replace that one and compare that to the ad that did better than the first one. A lot of people might already realize that in advertising and marketing terms, this is called beat the control. You start off with two ads, see which one performs better, keep that one, throw the other one away, write a new ad that will try to work best in the first place, and continue doing that process until you're satisfied and convinced that you have the best ad you can for each ad group. Terry: Then do you run the one ad or leave it at two? Phil: I'd run the one, and then make a very small change for the second. Capitalize something. Change the domain to having a slash at the end with the product name after it with a capital in the beginning and then small letters or something like that. It's amazing the difference that these small changes can make in using AdWords. Terry: What do you use as a basis? Do you get very specific? For example, I took your book and put it to use on a site that I'm working on right now. Following your principles and the procedures that you have, I have two ads running. One of them is sitting at 174 clicks and the other is at 163. So, they're extremely close; they seem to be working at about the same. At what point do you scrap one and do a new one? For me right now, I feel they're both doing pretty much equal. 21 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Phil: The interesting thing is… I'm assuming that, if you followed the book, that you made sure that Google is displaying both ads equally. Terry: Yea. One is getting 50% and one is getting 48.9%. Phil: Brilliant. What are the click through rates on the two ads? Did you start them both at exactly the same time so the click through rate is as close together as the amount of clicks? Terry: Yea. I'm not online right now, but I think they is something like a .5% difference between the two. I've only been doing it for about 24 hours, and there is only a very slight difference. Should I run it for the next three or four days and see if I get some changes? Phil: I was hoping to get an opportunity to put this fact in because it's such a useful fact and it took ages to find this detail and test it. As a rule of thumb, you don't need to get anymore than 30 clicks before you can comfortably predict the long-term performance of two ads. Providing you have 30 clicks on each, if one is performing better than the other one, there is a 90% chance that that's how it will continue over time. Terry: No kidding? Phil: Yea, so you don't need to wait for hundreds of clicks. Having said that, if the two ads that you're running are that close together… are they different ads or just slight changes with the same ad? Terry: They're actually quite different. Phil: That is staggering; that's very unusual. Terry: Yea, I put two totally separate ads together. It's for a palm reading 22 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com product. One of them focuses on, "Learn what's in your future. Future, wealth, and love," or something like that. The other one is, "Stop getting palm readings. Do it yourself." Those are basically the two focuses. They go from totally different angles and have about the same number of click throughs. Phil: Without giving me exactly, what kind of click through percentage is that getting? Terry: They're sitting at 3.1% today, I think. Phil: That's pretty good. What I suggest is that if you had two ads that are that different, but are performing very similarly, then I'd just change to another ad. You could do two things: you could change to another ad, or, the one which is slightly better of the two, reverse lines two and three if it still makes sense. You'll find that such small things make big differences. Even very experienced and very expensive to hire copywriters can't tell you which ad will perform best. The only way of knowing is to make a slight change and run with it. But, don't go past the 30 clicks. You don't need to spend much to test how a new ad is performing compared to the two you already have which seem to be performing pretty well so far. Terry: Right. That's about two dollars worth of testing and about three hours worth of time. Phil: Yea. It's so quick to test different ads with AdWords. Most people who can't spend that much time working with AdWords probably look at it every couple of weeks. The clicks build up. Most people put one ad in. If that ad isn't working, they might put in another ad. Most people don't actually run two ads side by side, so you don't have the measure of it. Google provides such a great facility for you to use that it's almost sinful not to use it. Terry: That's cool. You've been doing AdWords for the last couple of years. 23 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Do you have a real huge success story? Or a really successful campaign that sticks out in your mind that you can share what you did and why that one worked so well? Phil: Sure, just one example that worked really well was this company that we used AdWords for the first time by following all the steps in the draft of my eBook to make sure that the whole thing panned out as I thought it would. They were using Overture for about 18 months. To be honest, I didn't have much faith that they were going to check out AdWords because they were quite satisfied in Overture. It was definitely the better known of the two pay per click search engines at the time. They just stuck with Overture. They did some work and felt that they were maximizing the benefits that they were getting from it. So, they were reluctant to try AdWords, but they did try it and they were so surprised at how successful it was. They generated more traffic to their site using AdWords in three days than they were getting in a whole month using Overture. Terry: No kidding. Phil: In fact, after one week they had to pull their campaign because they couldn't handle anymore work. That's a nice problem to have for most businesses. A lot of people are probably familiar with Alexa.com, which is a tool you can use. It's not 100% accurate, but statistically it has enough users worldwide to be a measure of popularity in terms of the traffic it gets compared to another. When they started, their position was about a million, with one being the site that gets the most traffic on the Internet and five or six million being the lowest. Then, within 24 hours, they went from over a million to 219,000. Just by the use of AdWords in their campaign. I thought that was pretty impressive. Terry: What was this for? What kind of company is this? Phil: It's actually a company called Gem Merchandizing, which specializes in merchandizing within multiple chains in the U.K.; it's a purely U.K. 24 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com based company. They do work for some big DIY companies in the U.K. It started off pretty small, but it's growing into a sizable company. They have to pull the campaign because they couldn't handle all the work. Terry: How did your AdWords campaign get put together? What did you use for the headline and two lines of body copy and what not? Phil: What they used was based on what they've used over time with Overture. As I said, they were working for overture for about 18 months before they tried AdWords. They honed their ads over time. They gradually improved their click through rate using Overture. They were in a position where they were able to do condensed versions of those ads to use in Google. They virtually worked well from day one. They had a number of different ads running on Overture, so they had a number of different versions for when they converted those ads and reduced them for the amount of space you can use in AdWords. They had probably ten ads they were using. Out of the ten, two or three were working remarkably better than the others. So, they used the format of those to put in the other ad groups. It's basically that they started off with two ads in each ad group. They had experience with those doing great with Overture, so their starting point was almost sure to give them good click through rates. They just tweaked them. They went into their AdWord campaign a couple times a day and just looked at them. You can tell they got an increase in traffic situation very quickly. Terry: That's a good problem to have. What about the other side of the coin? What about a campaign that bombed on you? Phil: In terms of campaigns that didn't work, in my experience, that's rarely due to AdWords itself. Fundamentally, if an AdWords campaign is set up correctly, it has the ability to drive traffic to your site quicker than virtually any other method. The whole traffic generation thing is a little bit chicken and egg thing because if your website doesn't convert any visitors to buy, it doesn't matter how much traffic you get. And, if you don't get much traffic, you can't perfect the selling process of your website. 25 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Statistically, the vast majority of commercial websites don't sell anything. That's not going to change just by throwing traffic at them, obviously. It must be true that the more traffic you get the more chance you have at making any sales at all. So, another excellent use of AdWords that we send to people is to use the campaign to get a steady stream of traffic and use that traffic to improve the conversion rate of the website (the percentage of the visitors who buy your products or provide leads for your business). As often as they're over looked, the starting point for a website should be AdWords because very quickly, very cheaply, and very cost effectively, it enables you to check the whole sales process of the website. Terry: Right. So you can actually put up a website, start throwing some traffic at it, and see if it works. If it doesn't, you can stop your ad campaign, rework the website, start up some traffic, and see if the new copy works. Phil: Yea, absolutely. There are some fundamental design elements of webpages that you know about to give you the best possible chance of selling a product or a service. That's more in the copywriting field than the AdWords field, obviously. The majority of websites that businesses have created tend to be created by web designers rather than people who design websites who sell anything. There's a big difference between the two. A website that has a nice flash animation when you go to their webpage might look great, but it does a lousy job of selling, typically. Just basic things that people should do, like putting a headline on the page, makes a huge difference in the amount of people who read further down the page. We probably don't have time to go into copywriting and conversion rates of websites; that's another discussion. But, AdWords does give you the capability to check whether your website's sales process is working or not very easily and cheaply. Terry: Yea. Eventually, it will be a fantastic stream of traffic flowing to your website, but in the beginning, you can use it to test the copy on your 26 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com website and see if your copy is working okay. Phil: Exactly. That's right. I don't think there is any better way of checking it. Terry: No, that's perfect because you have targeted visitors and they're coming in very quickly. Like you said, if you only have to test 30 and see which ad is working. Then if 30 people come into the website and you don't make any sales, is that also a good way to measure? Or do you need more than 30 to test it? Phil: Well, I don't think 30 is anywhere near enough. When we talked about 30 clicks before, it was to be able to determine which ad is performing better out of the two ads. In terms of how many visitors you need to a website to quantify how the website is converting visitors to customers, you need a lot more than 30. The vast majority of commercial websites don't sell anything. A very good conversion rate on a website might be one percent. So, if everything worked out evenly, you'd need 100 people to visit a website before you could expect a sale. Terry: Okay. Phil: And that obviously wouldn't be enough to measure. What we normally recommend to people is that you need 500 visitors to get a feel for the website conversion to sales or leads, depending on what your business is, and to establish if it's working or not. If you look at that and compare the cost of 500 clicks virtually to any other means of getting traffic to a website, it's still quite a low business expense for most businesses. Terry: Exactly. For sure. Talking about businesses, is it possible to use AdWords for any type of business? Phil: It certainly is. Clearly, some businesses are going to get more benefit from AdWords than others. There are certain sites that AdWords won't 27 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com let you use their service for, however, including things like gambling. If you have a popular kind of product that a lot of people are searching for, then clearly you would generate more traffic using the right keywords for that website than you would with a very small niche area which might not have many people searching for it. Of course, whichever way you look at that, Google is the most popular search engine on the planet, so you have a better chance getting traffic from Google than anywhere else. Everything is relative. If you struggle to get people to your website because you're in a very small niche, or your product isn't one that generates a lot of sales anyway, then Google must do better at getting traffic than any other method you could use. Terry: Great. Exactly. How much time would you spend doing something like that? You set up an ad, you test and rewrite your ads, monitor your keywords, and those kinds of things. How much time does it take before we can get a feel if the ad is working and sending people to the website? Phil: That's another good question. I think it's a little bit like asking how long a piece of string is. AdWords campaigns can have a very simple structure if you only sell one product or service, but a sophisticated structure if you have something like the computer business we spoke about earlier with 100 different products in distinctly different groups. What I always suggest is that people login to their account a couple times a day when they first get set up. It takes time to get used to the layout, interface, and how AdWord works. You need to start out with two ads per group, as we already discussed, because Google gives you that functionality and facility. I think the other thing is that you can spend too long on it and not really get any benefits. So, if you login a couple of times a day to get familiar with it, that's fine. Wait for the 30 clicks on ads before you make a change. Once a campaign is mature, set-up, and has been running for some time, you probably only have to go into it about once a week and just satisfying yourself that everything is doing what it should be. So, it's not a big time investment in the long-term. Comparing it to the benefits it can have for a business, like the business we were talking about earlier, the benefits for the investment in time and effort for 28 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com setting up the campaign are enormous. Terry: So, for the first couple of weeks you should keep a fairly close eye on it. Then, once you have it working on autopilot, just let it run. 29 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Phil: Yea. I would still advocate that people have look at it once or twice a week. Obviously things can change. A classic case that we already talked about is those oil paintings from photographs weren't getting any searches at all five or six years ago when we first started that oil painter's website. Now, those terms are getting used as search terms. I think that reflects the fact that people are changing their habits in terms of how they use search engines and people are tending to put more terms in. Five or six years ago, people would have just put in, "paintings," now, they're thinking specifically for what they're looking for. You can't really ever just forget all about it, and I don't advocate that people should do that. I just want to make the point that it's not a big time investment compared to the benefits you get and the return on investments that you can get from AdWords compared to virtually any other means of promoting a website. Terry: Yea, absolutely. Do you have any resources that you use on a regular basis? You mentioned Good Keywords for pulling out the keywords to use on the campaigns. Do you have any other resources, software, hardware, or anything else that you use whenever you're creating your AdWords and the whole campaign? Phil: Yes. I think it's quite difficult to give a list of domain names during a conversation, but I set up a page on a website which gives people some tools and resources that we use ourselves and find very useful. People can have a look at those if they want to. The page is on www.Small-Business-On-The-Net.com/TerryTelford. Terry: Okay. That's one big URL. That sounds good. You've given us a huge amount of information, Phil. People can take the information that you've shared and improve any campaign that they're working on. Do you have any last comments or words of wisdom that you'd like to add before we wrap everything up? Phil: There is one major thing that we haven't talked about yet, which is instrumental for the benefits that you can get from AdWords. That is tracking. You can't measure what you don't track, unless a business 30 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com has some means of tracking the results of particular ads from the moment their clicked on to the end of the process where they either make a sale or generate a lead for their business. You can't hope to determine it to be as successful as it can be or not. There are various means of tracking; Google actually provides its own tracking tool. There are all sorts of tracking tools on the market; I'll make sure there is one on the page I mentioned just to give people a feel for the thing I'm talking about. If you already have a web statistics service that you use to give you indications of how many visitors have gone to the pages on your website during certain periods of time, you'll often find that you can pay a little more so the facility will track right through to the sale. Obviously every ad that you write, if you make sure that has a tracking link, then you can define exactly the outcome of that click on your ad, as to whether it results in a sale or a lead for your business. The whole thing with AdWords is that you make sure you set it up so the return on investment is measurable. One of the tremendous benefits of a web business compared to the offline world is that virtually everything is measurable. Not just for AdWords, but as far as website promotion by any means web business choose for their websites. You need a way of tracking it. AdWords isn't unique in that sense. Tracking things from start to finish is just another thing that will benefit your web business. Terry: Okay, that's perfect. Another thing that we neglected to mention Phil is where people can go to pick up a copy of, How to Succeed with Google AdWords. Phil: I'll make sure there is reference to that on the webpage as well so I don't have to give out another URL that people are going to struggle to write down. Terry: Is it a big one? Phil: Yea, it's big. 31 For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com Terry: Okay. I'll leave it in your capable hands. We'll let people go to the reference page. Phil: Fantastic. Terry: Alright. You've been listening to Phil Chapman from, How to Succeed with Google AdWords, and Terry Telford from TheBusinessProfessional.com. Thanks very much for your time. Phil: Thank you. For more detailed reports visit our website – www.businessglobal.com or www.expoglobalonline.com 32
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text:
HED PE at Main Stage
2015-03-27 14:03:09
The quest to uncover the truth has given California-based hardcore pioneers (Hed)p.e. new life.
Roan - Second Stage
2015-03-27 13:09:59
In 2006 Roan was unexpectedly invited to perform in China. They gave concerts for students, mainly in university halls.
GrubSon will play at Second Stage
2015-03-27 13:06:17
GrubSon, i.e. Tomasz Iwanca, started his creative activity in 1997/1998 in the Po 3na różnica and Wolność słowa bands.
Domowe Melodie - Second Stage
2015-03-27 12:38:52
Three music enthusiasts who have taken the Polish audience by storm and are now gradually winning the hearts of music lovers abroad.
O.Torvald from Ukraine at Second Stage
2015-03-27 12:33:46
As a band with a strong position on the music scene in their native Ukraine, O.Torvald has headlined the country's most important festivals
Furyon are confirmed at Main Stage
2015-03-27 12:04:05
Raised on a diet of heavy metal, prog, and classic rock, FURYON mix all these components for a truly unique and contemporary sound.
Eminence from Brazil
2015-03-27 10:44:54
This time something for heavy music lovers: a metal band from Brazil!
HEP DE at Woodstock Festival Poland
2015-02-26 09:32:02
The quest to uncover the truth has given California-based hardcore pioneers (Hed)p.e. new life.
Would you like to become a part of Woodstock Festival Poland
2015-02-11 13:02:31
Send your demo or album to Woodstock Festival Poland 2015. If you're lucky, your band may receive an invitation to play on the festival's Main Stage or Second Stage.
Canailles and Scarecrow at Woodstock Festival Poland 2015
2014-12-17 12:34:48
Canailles and Scarecrow at Woodstock Festival Poland 2015
Congo Natty at Woodstock Festival Poland 2015
2014-12-16 11:36:06
Congo Natty is one man, a family, a movement. Mikail Tafari aka Rebel MC stands at the core, but as "Jungle Revolution" shows, he's the lense that brings the whole into focus.
Eluveitie at Woodstock Festival Poland 2015
2014-12-10 16:48:25
Eluveitie: another international band you will be able to see at Woodstock Festival Poland 2015!
Within Temptation
2014-12-09 15:52:58
Another band to play Woodstock Festival Poland is… WITHIN TEMPTATION!
The 7th edition of Woodstock Preliminaries have started!
2014-12-09 11:14:40
Finally! A piece of news many of you have been waiting for: The 7th edition of Woodstock Preliminaries have started!
Train accident rescue simulation
2014-10-23 09:41:50
This large-scale rescue simulation is meant to improve the work of all rescue services subordinate to the local emergency management center.
Black Label Society at Woodstock Festival Poland
2014-10-22 18:14:08
We are happy to announce that the Black Label Society has joined the line up of the upcoming 21th edition of Woodstock Festival Poland.
Woodstock Festival nominated as Best Major European Festival!
2014-10-06 14:23:40
The vote for the Best Major European Festival is now open and Woodstock Festival Poland has been nominated!
Time to go home
2014-08-03 11:37:09
The 20th Woodstock Festival Poland finished just a couple of hours ago. The slowly emptying festival fields look extraordinarily... sad.
20th Woodstock Festival Poland has arrived to the last station
2014-08-03 11:00:57
Three days of amazing emotions, meetings, exchange of experiences, culture and great music. Three days that both for you and for us were the energy dosage we need to function on full power till next year.
A pinch of Australia in Kostrzyn
2014-08-03 03:19:23
They have no homes – they usually sleep on backstage. Why not sleep on the backstage of the Most Beautiful Festival In the World?
Totally massacred music
2014-08-03 02:41:57
Master virtuosity - that's how you can describe what happened on the Main Stage of the 20th Woodstock Festival.
Small Stage conquered by MetKa
2014-08-03 00:34:58
Positive freaks from MetKa performed for Woodstock audience again!
A dose of insomnia
2014-08-03 00:34:01
What a concert! Piotr Rogucki has warned us from the start that he will give us a tremendous dose of energy so that we won't be able to fall asleep tonight!
Yet another record
2014-08-03 00:03:49
According to the initial estimates of the organiser of the 20thWoodstock Festival Poland over 750 thousand people are safely enjoying the festival.
They will go back by a scooter
2014-08-02 22:01:17
At the start of the 20th Woodstock Festival we have informed you about the competition in which you can win a colourful scooter, painted with a design created by Jurek Owsiak.
Always on the Internet
2014-08-02 21:11:17
Today the last but not least day of the workshops on the AFA hill took place. One of the places which offered classes, workshops and lectures was the KRĘCIOŁA.TV tent and THE GOOD SIDE OF THE INTERNET...
Motorcycling through Woodstock
2014-08-02 19:13:25
Two wheels, for their owners an indisputable symbol of freedom. Motorcycles, because that's what we are talking about, cruised through the Woodstock field today.
SAFETY Festival
2014-08-02 18:50:29
Our festival, just like any other mass event, has to provide medical coverage. For our Foundation this is of the highest importance and we aim to meet the requirements by 110%.
Rock and roll is in your blood
2014-08-02 18:04:09
It's the ninth time when you could donate your blood at the Woodstock Festival.
Nobel Peace laureate at the Academy of the Finest Arts
2014-08-02 16:31:50
Nobel Prize laureate gave a lecture about micro credits at the Academy of the Finest Arts.

subset: commoncrawl


text:
Boys in the Trees
|Boys in the Trees
|Studio album by Carly Simon
|April 1978
|Arif Mardin
|Carly Simon chronology
|Professional ratings
|Review scores
Boys in the Trees is the seventh studio album (eighth overall) by American singer-songwriter Carly Simon, released in 1978.
The album included "You Belong to Me", which reached No. 6 on the Pop Singles chart and became Simon's fifth Top 10 pop hit. Another track, a remake of The Everly Brothers' 1958 hit "Devoted to You", sung as a duet with then-husband James Taylor, also made the Top 40 at No. 36.[1] The singles also hit the Top 10 on the Adult Contemporary chart, peaking at No. 4 and No. 2, respectively.
The photo featured on the front cover of the album was expertly airbrushed to paint a Danskin top on what was a topless photo of Carly. The album won a Grammy for Best Album Package, the Grammy went to Johnny Lee and Tony Lane.[2]
Janet Maslin, writing in Rolling Stone, stated "Boys in the Trees is Carly Simon's most serene accomplishment to date, but its moods vary dramatically enough to indicate that peace of mind comes at a high price." When praising the single "You Belong to Me", Maslin went on to write, "It's a number that could easily have been belted out or growled à la "You're So Vain", but this time Simon prefers to sound more like a cat who's been dining on canary. Somehow, she's a lot more compelling using a gently chiding tone than she is striking a come-hither-or-else pose."[3]
Allmusic's William Ruhlmann rated the album a three out of five, writing "...what really made the album a winner was that Simon had had a couple of years to write some strong songs in her unflinching, reflective style, and she continued to explore the loves and mores of her age and class movingly." Boys in the Trees has been certified Platinum by the RIAA, for sales of over 1,000,000 copies in the United States alone.[4]
- 1979 Grammy Awards - Best Pop Female Vocalist: You Belong To Me (Nominated)
- 1979 Grammy Awards - Best Album Package: Johnny Lee and Tony Lane (Won)
Cover versions[edit]
- "You Belong to Me" was covered by Anita Baker for the 1990 compilation album Rubáiyát: Elektra's 40th Anniversary (later included on Baker's Rhythm of Love album). Jennifer Lopez covered the song on her 2002 album This Is Me... Then. More recently, Chaka Khan remade the song as a duet with its co-writer Michael McDonald on her Grammy Award-winning 2007 album Funk This from which it was also released as a radio single.
- "Boys in the Trees" is often played live by Tori Amos.
Track listing[edit]
All songs composed by Carly Simon except where indicated.
Side one
- "You Belong to Me" (Simon, Michael McDonald) – 3:52
- "Boys in the Trees" – 3:13
- "Back Down to Earth" – 3:08
- "Devoted to You" (Boudleaux Bryant) – 2:29
- "De Bat (Fly in Me Face)" – 2:28
- "Haunting" – 2:28
Side two
- "Tranquillo (Melt My Heart)" (Simon, James Taylor, Arif Mardin) – 4:02
- "You're the One" – 3:38
- "In a Small Moment" – 3:08
- "One Man Woman" (James Taylor) – 3:39
- "For Old Times Sake" (Simon, Jacob Brackman) – 3:41
- Carly Simon - guitar, piano, vocals
- James Taylor - guitar, background vocals
- Luther Vandross - background vocals
- Eddie Bert - tombone
- Phil Bodner - oboe
- Michael Brecker - tenor saxophone
- Ronnie Cuber - baritone saxophone
- Don Grolnick - keyboards
- David Sanborn - alto saxophone
- George Young - alto saxophone
- John Hall - guitar, background vocals
- Gloria Agostini - harp
- Rubens Bassini - percussion
- Errol "Crusher" Bennett - percussion
- Ken Bichel - keyboards
- Randy Brecker - trumpet
- James Buffington - French horn
- David Carey - marimba
- Cissy Houston - background vocals
- Cornell Dupree - guitar
- Gordon Edwards - bass
- Harvey Estrin - recorder
- Joe Farrell - flute
- Steve Gadd - drums
- Eric Gale - guitar
- Jaroslav Jakubovic - baritone saxophone
- Will Lee - bass
- Tony Levin - bass
- Alex Ligertwood - background vocals
- George Marge - recorder
- Hugh McCracken - guitar
- Onnie McIntyre - guitar
- Jeff Mironov - guitar
- Barry Rogers - trombone
- Margaret Ross - harp
- Stuart Scharf - guitar
- Lucy Simon - background vocals
- Hamish Stuart - guitar, background vocals
- Richard Tee - keyboards
- Brooks Tillotson - French horn
- Steven Dickson, Marc Embree, Ruderick George, Alyia Orme, Joanna Simon, Ken Williams - background vocals
Album - Billboard (North America)
|Pop Albums
Album - International
Singles - Billboard (North America)
|"Devoted to You"
|Adult Contemporary
|"Devoted to You"
|Country Singles
|"Devoted to You"
|Pop Singles
|"You Belong to Me"
|Adult Contemporary
|"You Belong to Me"
|Pop Singles
- ^ AllMusic. "Carly Simon Awards". Retrieved 6 September 2014.
- ^ "Carly Simon Official Website - Awards". Web.archive.org. Retrieved 2014-05-02.
- ^ Maslin, Janet (June 15, 1978). "Album review". Rolling Stone. Retrieved May 2, 2014.
- ^ "Carly Simon certifications". RIAA.com. Retrieved 2014-05-02.
- ^ David Kent (1993). Australian Charts Book 1970—1992. Australian Chart Book Pty Ltd, Turramurra, N.S.W. ISBN 0-646-11917-6.
- ^ "CAN Charts > Carly Simon". RPM. Retrieved 2015-01-04.


text:
Spending and Saving
Sheldon Jacobs, who started The No-Load Fund Investor, said that the most important thing in investing is to be on pace to meet your goals. 11:36 a.m. Today11:36 a.m. March 30, 2015
Comedian Trevor Noah will succeed Jon Stewart as host of Viacom-owned Comedy Central's "The Daily Show." 11:21 a.m. Today11:21 a.m. March 30, 2015
There's a private jet service that will take you on college tours. Or how about an SAT prep class that costs more than $10,000? 10:45 a.m. Today10:45 a.m. March 30, 2015
Spending and Saving Headlines
The number of deaths linked to the General Motors faulty ignition switch rises to 77 people, and the number of confirmed injury claims increases to 141 people.10:32 a.m. Today10:32 a.m. March 30, 2015
StubHub has filed a lawsuit against Ticketmaster and the front office of the National Basketball Association's Golden State Warriors, alleging that the two collaborated to cancel fans' tickets when they used StubHub to resell them.10:08 a.m. Today10:08 a.m. March 30, 2015
Location trumps condition in the red-hot Bay Area real-estate market.8:50 a.m. Today8:50 a.m. March 30, 2015
When is a deal not really a deal?6:05 a.m. Today6:05 a.m. March 30, 2015
Index funds don't just outperform most actively managed mutual funds. They also make more money for investors, writes Jonathan Clements.6:02 a.m. Today6:02 a.m. March 30, 2015
Based on charging stations and the number of registered electric vehicles, here are the 10 U.S. cities where its easiest to own an electric car.6:00 a.m. Today6:00 a.m. March 30, 2015
People! Why won't they behave the way financial advisers and economists tell them to when it comes to their retirement and their money?6:00 a.m. Today6:00 a.m. March 30, 2015
Coca-Cola is changing dramatically, something investors haven't noticed, writes Michael Brush.6:00 a.m. Today6:00 a.m. March 30, 2015
Moneyologist: A Discount on a Friend's Gift Card?
e12bd55f-788a-4811-8e79-7427731f8169 Moneyologist: A Discount on a Friend's Gift Card? 3:084c71f2f5-b417-4bbf-b843-b0a90eeedcdf Moneyologist: How to Deflect Questions About Money 3:24a6fe674b-ad47-4581-9e4f-e78a70247f22 A 900 Calorie Cocktail? What's in Your Drink? 2:52b408f9af-b51e-411d-9a26-3720e16231d9 How People Cope With Fear of Flying 3:56
f0918b58-d04a-4828-90fc-ea1fce80d69f The Perfect Amount of Time for Power Naps 3:1726acee59-fdb7-4aed-8fe7-3abb46e21d84 Time For a Road Trip 1:32d06fd45e-6a5f-499e-8b77-08c694eef807 Will Japanese Whisky Become the New Scotch? 3:57820cf9a3-741e-4e71-8b08-3968e56914a4 Boomers vs. Millennials: Who Still Uses Voicemail? 2:09
ead5e8c5-accc-42c1-b6bf-c4bfe0b7f164 10 Countries with the Worst Retirement Security 1:41defd87bb-1736-44ff-af5b-163e6e5da30c Moneyologist: Is It Wrong to Talk Money Socially? 2:24


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Photo SpecialMy Wedding, My Way
From Jackson Rathbone to Avril Lavigne, these stars tied the knot in unique nuptials like no other
Credit: X17online
Updated: Wednesday Oct 09, 2013 | 04:35 PM EDT By: Michael Y. Park and Alison Schwartz
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UPDATED: Football: Class, section changes in 2012 will impact area teams
The MSHSL Board of Directors approved a collection of football sections and classes -- including a new class for the state's 32 largest schools -- for 2012 at its meeting Monday.
As part of the shake-up, Red Wing will no longer play in the same section as Northfield, New Prague, Austin or Winona.
Each of those schools will be moved up to Class AAAAA while the Wingers remain in Class AAAA.


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When it comes to how much Orangeville councillors make for their municipal...
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It is the type of incident people shudder to think about, let alone have to go through.
Sometime between 10 p.m. and 1 a.m. on Friday night (Nov. 16), a Shelburne woman, who was stranded because her car had broken down and overheated on 30th Sideroad, just east of Victoria Street in Amaranth, was reportedly abducted and assaulted by an older man who she thought was willing to help her out.
"It is definitely not the usual crime we have in Dufferin County. It is certainly something we'd expect further south in the city," said Dufferin OPP Const. Paul Nancekivell. "Times are changing."
The incident began when the suspect in what has been described as a light blue older model pickup truck stopped to offer the stranded woman assistance. The victim asked if the suspect could give her a ride to her house about a kilometre away, but when she entered the truck, he wouldn't take her home.
Eventually, the woman was able to escape from her captor and hide in a nearby bush. But not before she was assaulted and forced to remain inside the suspect's car while he drove around the back roads of Amaranth for about two hours.
"She showed great bravery in getting away from this guy. It probably saved her life," Nancekivell said, noting police don't know whether the man had any intention of letting her go. "We have no idea really what was going on in his head."
After waiting it out in the woods for about half an hour, the victim managed to find her way back to her vehicle. She then drove to Shelburne and immediately reported the incident to police.
With the victim's abductor still on the loose, police are working "quite diligently" on this case, Nancekivell said. Officers in the OPP's crime unit are comparing the incident with cases that have occurred in other areas of Dufferin, as well as Caledon and Alliston, to find any similarities.
"In this type of case, we'd review all similar cases," Nancekivell said. "We're still going through potential suspects. It is very much an ongoing investigation."
At this point, police aren't releasing what type of injuries the woman may have sustained, or if any DNA has been collected to help in their search for the suspect.
"We're withholding that right now, to not compromise the investigation, in case we get a suspect," Nancekivell said. "It is just really concerning that somebody would drive somebody around for two hours."
The suspect is described as an about 70-year-old man with white gray unkempt hair, about 6' tall, with a gray moustache, and visible hair on his neck, hands and ears.
His teeth are rotten, with some missing on the right side of his mouth. He was wearing dirty jeans, a plaid shirt, and a nylon navy vest with a diamond shaped pattern.
The suspect's vehicle is described as a light blue older model pickup truck, with a light gray truck cap. The truck had an odour of a dog that could have possibly been in the vehicle.
Meanwhile, police warn the general public to be careful, and not accept rides from strangers. Travelling with a cellphone can provide an "extra layer of security," Nancekivell added.
Police also advise motorists to inform friends or family members of any travelling plans. If your car does happen to break down, call a trusted roadside assistance company, or even police, Nancekivell added.
"Worst come to worst, phone us and tell us you've broke down," he said. "We have tow trucks on standby and ready to go."
Anyone with information in relation to this incident is asked to contact the OPP Provincial Communications Centre at 1-888-310-1122 or Dufferin OPP at 519-925-3838. Anonymous tips can be left at Crime Stoppers by calling 1-800-222-8477 or online at www.crimestoppersdm.com.
With the constant irregular weather patterns sweeping across the province this past year, storm...
Dyman Management offers comprehensive business solutions for all companies at all levels. With...
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Your property is your most valuable asset and maintaining it can take a lot of work and dedication....


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"This was recommended by the staff at our hotel, and we were not disappointed. Very good food and service."
"Friendly staff, fun for everyone, and very good drinks, protine drinks as meal replacement if you don't have time for a healthy meal, ice rages, coffee, lot's of ..."
"We've eaten here many, many times over the last 15 years we've lived in Prineville. While their food is always good, their prices have begun bordering on crazy. ..."
"This was a wonderful gift idea for a friend of mine. They went on a Sunday afternoon, the weather was great and it was a ton of fun. ..."
"The food here can be counted on to be great whenever you arrive..day, evening whatever. Thisis my husbands favorite. the waitresses are great . We like to have ..."
"This is another old time place. Its been here a long long time. The food is only fair. I thought it would be better just because it was ..."
"Well..its fast food...so its pretty established what you will get. the place is clean and they have a kids playground inside. The service is adaquet. I have enjoyed ..."
"One of my old favorites and there are not many left. I come through Prinville and have to stop here. Great hamburgers and frys. The fry sauce is ..."
"Unfortunately, I never got to experience their food - I only experienced a 45 minute wait with a glass of iced tea. After the 45 minute wait for ..."
"The food here is adaquate to fairly tasty. The prices are fair also. Nothing special and you feel like you need to hurry up and eat. I had ..."


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Today's Top 50 Trending Stocks: Let our SmartScan and Trade Triangle technology, brought to you courtesy of our premium service MarketClub, instantly rank today's top 50 stocks for you. This complimentary list will update throughout the day to highlight the most timely trading opportunities.
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The Secrets Of A Dead Mathematician
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Did You Know the Dow Jones Has Crushed the S&P 500 Over The Past 30 Years
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Today's Financial News
As bird flu hits more farms in top US turkey state, producers tighten security
3 hours ago
MINNEAPOLIS (AP) — Poultry producers in the nation's top turkey state are taking extra steps to protect their flocks after a devastating strain of bird flu was confirmed at another Minnesota farm. Steve Olson of the Minnesota Turkey Growers Association says poultry farmers are on "pins and needles."
Norcraft, Auspex, Intrexon, Dynegy and Horizon Pharma are big market movers
3 hours ago
NEW YORK (AP) — Stocks that moved substantially or traded heavily Monday on the New York Stock Exchange and the Nasdaq Stock Market: NYSE Norcraft Companies Inc. (NCFT), up $2.77 to $25.67 Fortune Brands Home & Security Inc. is buying the kitchen and bathroom cabinet maker for about $600 million in an all-cash deal.
Argos Therapeutics posts 4th-quarter loss of $16.2 million
3 hours ago
DURHAM, N.C. (AP) _ Argos Therapeutics Inc. (ARGS) on Monday reported a loss of $16.2 million in its fourth quarter. On a per-share basis, the Durham, North Carolina-based company said it had a loss of 83 cents. The biotechnology company posted revenue of $303,000 in the period. For the year, the company reported profit of $53.3 million, or $3.12 per share. Revenue was reported as $2 million.
B. Riley Financial posts 4th-quarter loss of $2.8 million
3 hours ago
WOODLAND HILLS, Calif. (AP) _ B. Riley Financial Inc. (RILY) on Monday reported a fourth-quarter loss of $2.8 million, after reporting a profit in the same period a year earlier. The Woodland Hills, California-based company said it had a loss of 18 cents per share. The financial services firm posted revenue of $19.8 million in the period.


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27 year old man | Carrollton, TX, USA | Seeking women 21-25 within 10 miles
real eyes reallize real lies
i am a 25 year old single father of an amazing almost 3 year son. I tend to focus alot of my time on him. I resently have desided to finally hop back in the dating game but am so busy juggling him and my job this is what it has come to. i love doing and trying pretty much anything and can get along with almost anyone. i do not wanna give away the whole story but if you would like to get in touch just email me
Camping , Movies/Videos , Music and concerts , Nightclubs/Dancing , Playing cards , Video games , Watching sports
Baseball, Basketball, Bowling, Football, Walking / Hiking
I exercise 1-2 times per week.
I have Dogs
really there are not many. i just like to go and play basketball everyonce and awhile. But i find myself to busy with life to get out alot. Oh i love to go bowling thought thats the best good friends and company having a good time.
I am a nerd when it comes to my movies. Music wise i love the oldies to death and can listen to mostly anything it just depends on the song. Tv shows are the same as my movie choices. and what type of person just doesn't like food lol(sushi)
i just read that Terrell Owen yes TO is now trying to become a professional bowler. sounds write he was just as good droppingb balls as he was at catching em. gotta do what you gotta do i guess.
Z{{Cta}} {{#if HasMoreInfo}} ?{{CtaSecondary}} {{/if}}
|What he is looking for
|6'3" (190cms)
|5'6" (167cms) to 5'11" (180cms)
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Dan Sullivan: Nurturing in nature, body, mind and spirit
March 16, 2015 SARANAC LAKE — "Creating world peace one body at a time," is Dan Sullivan's favorite saying. more »»
Butch Hassler, raconteur of Childwold
March 7, 2015 CHILDWOLD — Roger "Butch" Hassler wasn't born in the Adirondacks, but he moved to Childwold with his family when he was 2. "I was born at an early age, so that was quite a while ago," he quip. more »»
AMC's February birth announcements
March 25, 2015 PLANCK: A son, Jordan Andrews, born Feb. 19, 2015 at 8:03 a.m. weighing 6 pounds 3 ounces to Meghan and Jeffrey Planck of Saranac Lake. --- PULSIFER: A daughter, Maddison Ann, born Fe. more »»
Sharon Y. Bagwell and John T. Tuthill
March 27, 2015 Mr. And Mrs. more »»
Stephanie VanEss and Leif Sorgule
December 17, 2014 Stephanie (VanEss) Sorgule and Leif Sorgule were married August 31, 2014 at the Horse Show Grounds in Lake Placid. more »»
Dana and Jane Peck
June 18, 2014 Wilmington residents Dana and Jane Peck recently celebrated their 70th wedding anniversary. They were married in Jane's parent's home in Wilmington on June 3, 1944, three days before D-Da. more »»
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Discover the perfect inn for your Kingston upon Hull holiday at Booking.com. The best cosy rooms and lodges are available throughout Kingston upon Hull. Find your country inn and start exploring Hull Arena, Hull Train Station and The Deep. With great rates and good availability, Booking.com makes it easy to find the inns for your Kingston upon Hull holiday.
|Kingstown Hotel by Good Night Inns Hull Road, Hedon, Kingston upon Hull
Score from 225 reviews: Very goodThe Kingstown Hotel by Good Night Inns is situated on the outskirts of historical Hedon, just 10 minutes east of Hull. There is free parking, a traditional restaurant and a children's soft play area. More…
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|The Gardeners Country Inn Hull Road, Coniston, Kingston upon Hull
Score from 61 reviews: GoodThis charming country Inn provides lodges and rooms with free Wi-Fi amidst beautiful, peaceful farmland. Only 15 minutes' drive from Hull's city centre, it also has a traditional pub. More…
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Capital Region News
3:35 pm
Wed May 15, 2013
Common Council's Barbara Smith Surprised By Jennings' Retirement
Albany Mayor Jerry Jennings' announcement last night that he will not seek a sixth term in November came at a time when the city's Democratic machine is already in motion as it gears up for a primary between announced candidates Kathy Sheehan, the city treasurer, and 2009 mayoral candidate Corey Ellis. Barbara Smith of the Albany Common Council spoke with WAMC's Alan Chartock as the city prepares for its first new administration in 20 years.
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NBC in NYC
NBCUniversal is coming to Pace. If you're interested in learning about internships at their brands including NBC, E!, Esquire, USA, and more, or want to hear about their infamous Page Program, stop by the Student Union on March 3!
Can you imagine yourself interning or working at NBCUniversal? Many Pace students have, including Kristie Dash '14 who interned at Peacock Productions and E! News, and Alexandra White, who landed a marketing internship at MTV. You could be next.
Stop by the NBCUniversal Info Session on Monday, March 3, from 12:20 p.m. to 1:20 p.m. in the Student Union to learn all about internships and the Page Program. NBCUniversal's internship opportunities give students real world experience and exposure to one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment. Internships are the perfect way to gain experience while learning what a career at NBCUniversal might hold in store for you.
Did you know that approximately 75% of NBC Pages are directly placed into jobs within NBCUniversal? Learn all about working at NBCU in the Los Angeles or New York area. You will have the opportunity to hear from talented company employees, meet and interview with internship recruiters, and learn about the company's culture and campus program opportunities.
Internships at NBCUniversal may include (but are not limited to): Web Content | Acquisitions | Casting | Creative | Advertising | Technology Development | Human Resources | Journalism | Legal | Marketing Music | Partnerships & Licensing | Photography | Finance Production | Post Production | Publicity | Video Editing
Prizes, food, refreshments, and giveaways will be provided! Learn more on Facebook.
This event is sponsored by SGA, the junior class, and P.A.C.E. Board
Contributors: Career Services and The Arts and Entertainment Industry Network (AEM IN)
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On April 16, meet Pace double alumnus Barry Klarberg '81, '85 as he shares his expertise on managing athletes and entertainers as Lubin's Executive in Residence in PLV.
Adviser to the Stars (PLV)
Want to learn design thinking, build your resume, and gain humanitarian experience? Join a Pace team in designing a human trafficking crime map.
Mapping Human Trafficking
This is the story of six teams picked to live in their residence halls, go to school, and save energy. Find out what happens when they unplug their devices and start going green: Pace Unplugged PLV and BRC Residence Hall Energy Competition.
Pace Unplugged (PLV)


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Cream of Chicken Soup
One of winter's tastiest gifts is a bowl of warming cream of chicken soup. In mushroom, rice, and herbed varieties, these easy cream of chicken soup recipes incorporate the season's most celebrated flavors.See Popular Cream of Chicken Soup Recipes
Creamy Tuscan Bean and Chicken SoupCampbell's
Creamy Chicken Noodle Soup with Pesto DrizzleBetty Crocker
Creamy broccoli Tuna Helper® mix gets a 35-minute makeover into a creamy home-cooked chicken soup. Mmm.
Chicken Broccoli QuicheFamily Circle
These easy cheesy quiches take only minutes to mix up and pour into prepared pie shells.
Tuna with Cheese BiscuitsBetter Homes and Gardens
Tex-Mex Cream of Chicken SoupBetter Homes and Gardens
Ground red pepper and green chile peppers add spiciness to this easy cream soup.
Chicken Artichoke Brie SoupMidwest Living
Bits of spinach and artichoke color this creamy chicken soup. Serve it as an appetizer or alongside a sandwich for lunch.
Slow-Cooker Cheesy Chicken & PotatoesVELVEETA®
Jude's Chicken CasseroleVELVEETA®
A family favorite, passed down from generation to generation.
Chicken and Wild Rice CasseroleBetter Homes and Gardens
Chicken-Broccoli BakeMidwest Living
Chicken and Wild Rice SoupMidwest Living
Canned soup and broth cut the prep time in this main-dish chicken soup.
Cheesy Chicken SimmerVELVEETA®
Hash Brown CasseroleBetter Homes and Gardens
Add some ham to a classic cheesy potato dish and you have a family-friendly main dish that comes together in a flash.
Antlers Wild Rice SoupMidwest Living
Whipping cream adds rich flavor to the broth in this chicken, vegetable, and rice soup. Serve it for dinner on chilly nights.


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College Park, Md. – June 11, 2014 – MBA students from the United States, China and Israel pitched their ideas for businesses in China, vying for $2,750 in cash prizes from the University of Maryland's Robert H. Smith School of Business and Peking University in the 2014 China Business Model Competition.
Michael Fu, Ralph J. Tyser Professor of Management Science at the Robert H. Smith School of Business, with UMD colleague Steven Marcus, has received a $340K grant from the National Science Foundation to develop a new framework for incorporating risk into sequential decision-making under uncertainty.
The Smith School experienced a record-setting increase of 30 percent in applications to its full time MBA program during the 2013-2014 recruiting cycle.
Select University of Maryland staff in College Park now have the opportunity to take part in the UMD-Smith Leadership Academy, a cutting-edge leadership development program delivered by the Robert H. Smith School of Business, in partnership with University Human Resources. The deadline for applications for the fall cohort is June 30, 2014 (or sooner for some offices).
Christine Beckman, associate professor of management and organization, earned her PhD from Stanford University. She focuses her research on organizational learning and change, entrepreneurship and social entrepreneurship (for-profit and education), social and interorganizational networks, organizational growth and survival, and technology and communication.


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Middle School Thanksgiving Worksheets and Printables
Thanksgiving worksheets help your child learn about the origins of the holiday! Kids will be able to explore the history of Thanksgiving through coloring pages and reading exercises. There are also Thanksgiving worksheets that celebrate how the holiday is recognized in modern day—with food, football, and parades! There are some worksheets purely for fun, and many that help your child exercise more academic topics, such as math, reading, and history. Enjoy these tasty Thanksgiving worksheets as a pre- or post-dinner activity!
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Renting an Antiques Cabinet
I'm thinking of renting an antiques cabinet in my local antiques centre.
Can anyone give me any advice on this?
Many thanks.
I presume you are referring to what we call an anitque mall where you rent space or a cabinet and an employee of the mall takes care of selling your items for a cut of the sale. Have you checked on what is selling in other cabinets? Perhaps check another center. I live in the Dallas/Ft. Worth area and there are many antique malls.
My advice would be to make sure every item in your cabinet is well displayed and that the price tag is visible as well, and if necessary have a small card with additional info printed on it as well. I find it a major inconvenience to have to go get an employee to open the cabinet for something I am interested in only to find it had a chip in the back or is priced way too high.
I have seen some cabinets that have mirror on the lack wall....so the viewer can see the back of an item.
Good luck if you decide to do this.
Linda C
Make sure that your inventory suits the demographic. High quality merchandise doesn't sell at a price-buyer's mall, and price buyers are not educable. They want bang for the buck, so authenticity and quality mean little. You CAN display merchandise that's a cut above the rest of the mall, but putting the upper end stuff in doesn't work unless the entire mall is upper end (don't laugh, they do exist).
The more a display is changed, the more fresh and exciting it looks. Spend some time developing your display often. Remove stuff that's sat for several weeks. I took stuff out the moment I noticed fading on the price tags. That took about 5 weeks. I could have made fresh tags but didn't see the point in that. If you can spend at least a few hours weekly working your display you're way ahead of the pack. You're also there to answer questions when someone stops to have a look.
Like Linda stated-it doesn't hurt to have a mirror in back so people can look at the backside of items. Add it yourself if it's not already in the case. This may cut down on how often the cabinet is opened, thus reducing damages and theft.
Museum putty helps to keep objects from slipping on the glass shelves. Staff and lookers aren't necessarily going to take the best care of your inventory so help yourself as much as possible. A neatly arranged display makes it easier to see gaps where something once stood. I took pictures of my display every time I changed it. That made it easy to know what had been mis-placed.
I rented a case at a huge mall, that supposedly had the best security. Damages and theft were terrible. But sales were sometimes good. I ended up in the red because of the problems. Be aware that the contract might release the mall from any responsibility whatsoever. It's your responsibility to insure your inventory.
Now that all the negative stuff is out of the way, that mall will attract people looking for the rare gems in the lot. You'll get a lot of 'face time' and can count on some of that as being serious dealers and collectors who can distinguish the treasures from the average stuff. It's a fun way to market your stuff and I wish you good luck!


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Stevens to enter Phantoms Hall
Stevens, 40, was with the Phantoms as a defenseman or coach from their inception in 1996 to last June, when he was named a Flyers assistant coach. He was named the Flyers head coach in October.
Stevens was the captain when the Phantoms won the Calder Cup in 1998 and head coach when they won the Cup in 2005.
"To me that's a great honor bestowed upon me by a great organization," Stevens said. "I was certainly very happy to hear the news, and I'm really flattered. It's amazing that the Phantoms have established such a great tradition in such a short time. To look back and see what they've done and the rivalries they've created, I just feel very fortunate to be a part of the organization for 10 years."
"Looking back, I couldn't have asked for a better captain for a hockey team," Barber said. "He's a leader, and they're hard to find today. We were very fortunate to have John Stevens on board when we won the Calder Cup. He was one of the main reasons we did win . . . He's a quality man and a family man that I highly respect." *