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critical fusion frequency (CFF), or the flicker fusion threshold, is defined as the critical frequency above which a flickering light source appears steady to the observer (see Fig. 1). It is known to depend on a number of parameters, namely, intensity of the light source (5, 15), wavelength (color) of the light, retinal locus (11), binocular or monocular vision (9, 14), light-dark ratio of the stimulus (12), stimulus area (18), the level of central fatigue of the subject being tested (4), and age (24).
CFF has been suggested as a diagnostic tool in certain nervous system disorders like Alzheimer's disease (1, 2), multiple sclerosis (13, 19, 22), and schizophrenia (20). It has been used to assess the postoperative visual outcome of cataract surgeries (16) and to detect early visual field loss in patients with primary open-angle glaucoma (17). CFF has been used to quantify and diagnose minimal hepatic encephalopathy (10, 21). It is also used to quantify the cognitive side-effects in psychopharmacological studies (7, 23) and workplace fatigue (8). Thus a detailed knowledge of CFF will help the students interpret CFF laboratory test values that they will encounter later in their career as a physician or a medical researcher.
Pedagogical methods like a didactic lecture, a classroom or a small group demonstration, students' presentations, reading assignments in textbooks and journals, and classroom discussion can be used to teach the concept of CFF and its multifactorial dependence. We thought the students would have a better understanding, if it were taught using a lecture supplemented by a demonstration. The equipment used to estimate CFF in the past had rotating disks, arc lamps, and optics (6), and the cost of commercial equipment ranged from $200 to $2,000. Hence, a simple, low-cost, easily available electronic development board-based (Arduino Uno) (3) device was constructed for student demonstration purposes. This device was used to demonstrate 1) CFF; 2) effect of light intensity on CFF; 3) how CFF differs between monocular and binocular vision; and 4) CFF difference between the fovea and peripheral retina. The students were taught these concepts either by a combination of the didactic lecture and a demonstration (group A students) or by a didactic lecture (group B students) alone. Students' understanding of the concepts was assessed by pre- and posttests. The scores in the tests were used to compare these two modes of teaching.
Materials Required
The following materials are required: Arduino Uno development board, two potentiometers (1 kΩ and 10 kΩ), a light emitting diode (LED),and a computer system installed with Arduino integrated development environment (Arduino IDE).
Construction of the Model
A simple electronic circuit was constructed, as shown in Fig. 2. The LED was connected to pin 12 of the Arduino board. The microcontroller was programmed to output a square wave of 20% duty cycle in pin 12 (see Supplemental Material for the program source code; Supplemental Material for this article is available online at the Journal website). Potentiometers were used to control the LED's flickering frequency (10 kΩ) and its intensity (1 kΩ). The values of the frequency and the intensity were displayed by the computer system ("Serial Monitor" in the Arduino IDE). The setup used is shown in Fig. 3.
This project was approved by the Institutional Review Board before the onset of the study. The first-year medical graduates were involved in this study. Students were randomly allotted into two groups, namely group A and group B, which consisted of 77 and 76 students, respectively. Group A students were taught using a lecture and were also shown the demonstration. Group B students were taught using a lecture alone.
All students were briefed about the study and then given the pretest in a lecture hall. The pretest questionnaire consisted of five multiple choice questions, of which four were designed to test a student's knowledge of CFF and its dependence on light intensity, retinal locus, and monocular/binocular vision (see Table 1). Students then attended a lecture that covered the above concepts. Group A students were shown the demonstration, and group B students attended the lecture alone.
The demonstration was conducted in a dark room with small groups of 10 students each. A student from each group was chosen as the subject for the demonstration. The LED was placed 1 m away from the subject, and its height was adjusted such that it was at the same level of that of the subject's eye. The subject was then dark adapted for 15 min. Other students were briefed about the demonstration setup by a faculty during this time.
Demonstration of concept of CFF.
The potentiometer knobs were adjusted to bring the flickering frequency and the intensity to the minimum-most level. The subject was instructed to close the right eye with the palm and look at the LED with the left eye. The frequency was increased, and an alarm bell was rung by the subject when the light source appeared steady. The frequency displayed by the computer was shown to the other students.
Demonstration of differences in CFF for binocular and monocular vision.
The subject was now asked to open the right eye and look at the LED with both eyes. The subject was now questioned as to whether the light appeared steady or not.
Expected outcome: Binocular CFF is greater than monocular CFF.
Demonstration of how intensity of light source influences CFF.
The subject was instructed to close the right eye again. The flickering frequency was again determined, as described above, with the minimum-most intensity value. The intensity of the light source was increased, and an alarm bell was rung by the subject when the flickering of light reappeared.
Expected outcome: CFF increases with an increase in intensity of illumination of the light source.
Demonstration of how CFF differs between fovea and peripheral retina.
The intensity and the flickering frequency were set to the lower-most values. The subject turned his/her head to the right with the right eye closed and focused on a vertical reflective tape stuck on the adjacent wall. It was ensured that the subject was able to view the light through "the corner of the eye." The frequency of the flicker was slowly increased, and the subject rang the alarm bell when the light appeared steady. The students were asked to comment on the CFF values of the fovea and the peripheral retina.
Expected outcome: CFF in the peripheral retina is less than that of the CFF of the fovea.
Discussions were carried out concurrently with the demonstrations to aid the students in their understanding of the concepts. At the end of each demonstration session, an anonymous written feedback (see Table 2) was obtained from the students.
A posttest was conducted after 2 days of completion of the demonstration. The posttest questionnaire was the same as that of the pretest questionnaire (see Table 1). The scores obtained in the pretest and the posttest were used for analysis. Maximum number of marks in both tests were 4, and the first question in both of the questionnaires was left out of scoring, as, it was not designed to test a student's understanding of the concepts. Scores of 39 students in group A and 40 students in group B were used for analysis. The marks of the students who were not present during either the pretest or posttest or during the demonstration were not included in the analysis.
One hundred and ten students attended the pretest and the lecture. Thirty-nine students from group A attended the pretest, lecture, demonstration, and the posttest; the remaining 38 students were not present for either the pretest, the lecture, the demonstration, or the posttest. Forty students from group B attended the pretest, lecture, and the posttest; 36 students of this group were not present for either the pretest, the lecture, or for the posttest.
The scores obtained by the students were expressed as means ± SD. There were 39 students in group A and 40 students in group B. Pretest scores of group A and group B students were 1.8 ± 1.17 and 1.63 ± 1.19, respectively. Posttest scores of group A and group B students were 3.28 ± 0.89 and 2.9 ± 0.96, respectively. The pretest scores of group A were compared against group B using an unpaired t-test and were not found to be statistically significantly different (P = 0.17). Posttest scores of each group were compared with their respective pretest scores using a paired t-test and were found to be statistically significantly different in both groups (P < 0.001). Comparison of the posttest scores of group A against those of group B using an unpaired t-test showed that they were significantly different (P = 0.03).
The results of the written feedback are summarized in Table 2. "Exciting," "useful," and "interesting" were some words used by the students to describe the demonstration. None of the comments was negative.
The device used here is very simple to construct and can be used for demonstration purposes. Commercial instruments are available to estimate CFF. They feature manual and automatic control of stimulus frequency, selection of a sweep rate for an automatic control of stimulus frequency, manual control of stimulus luminance, and data logging capabilities. Our equipment was designed to have only manual control of the stimulus frequency and the stimulus intensity. Suitable alteration of the microcontroller program and addition of a switch to the circuit will enhance our equipment's capability to autocontrol the stimulus frequency and to log the required data onto a computer system. However, this was not attempted. Although commercial instruments have many features out of the box, buying them for demonstration purposes may be a costly affair. On the other hand, instruments of the past could be reconstructed, but construction and testing require a considerable amount of time. Transporting them may not be easy. The device we constructed was cheaper than commercial instruments and could be constructed faster than the instruments of the past. Hence, our device is suited for student demonstration purposes.
The results showed that both groups performed similarly in the pretest and that group A students performed better than group B students in the posttest. Students in group A had the opportunity to observe the concepts in real time that were taught during the lecture. Group B students attended the lecture alone. Students in both groups would have had mental visualizations of the concepts at the end of the lecture. Students in group A alone had the opportunity to compare and contrast their visualizations with the actual reality. We believe that both groups performed differently in the posttest because of their difference in opportunities. Feedback from group A students showed that they felt their understanding was better after the demonstration than after the lecture. They opined that the demonstration was more interesting and exciting than the lecture. Other pedagogical methods, like classroom discussion among students, reading assignments in journals or textbooks, and student presentations, are good alternatives. However, all of the mentioned methods fail to show things in action. Hence, a supplemental demonstration may be considered along with such pedagogical strategies for teaching CFF.
Mental visualizations are part of the learning process. A demonstration allows students to compare and contrast their ideas with reality. This allows for better comprehension of concepts. A mismatch between a student's idea and reality would enhance analytic skills. Demonstrations not only add excitement to learning, they also aid in better comprehension and stimulate higher order thinking.
Only three factors that influence CFF were demonstrated. The influence of other factors on CFF may be demonstrated in the future to the students. Not all students had a first-hand experience of CFF estimation. This could be done later. The intensity values that were displayed were arbitrary numbers rather than actual values: a higher number indicated a higher intensity, and a lower number indicated a lower intensity.
Our equipment described here offers advantages over the equipment that was used in the past and present-day commercial ones. First, the device could be assembled with easily available electronic components in a short time. With Arduino being an open-source hardware, the entire setup could be constructed from scratch by anyone with competent electronic knowledge. Second, our entire equipment cost less than $10, while the commercial instruments are priced $200 and above.
This demonstration is suitable for teaching within small groups. Students found this demonstration to be interesting and exciting. It has enhanced the students understanding of the concept of CFF and its dependence on light intensity, location on the retina, and monocular/binocular vision more than the didactic lecture alone.
Hence, we conclude that our demonstration is cheaper than buying commercial equipment and easier than building instruments that were used in the past to enhance the students understanding of the concept of CFF and its multifactorial dependence.
No conflicts of interest, financial or otherwise, are declared by the author(s).
G.G., S.M., G.A., and U.D. conceived and designed research; G.G., S.M., G.A., and U.D. performed experiments; G.G., S.M., G.A., and U.D. analyzed data; G.G., S.M., G.A., and U.D. interpreted results of experiments; G.G., S.M., G.A., and U.D. prepared figures; G.G., S.M., G.A., and U.D. drafted manuscript; G.G., S.M., G.A., and U.D. edited and revised manuscript; G.G., S.M., G.A., and U.D. approved final version of manuscript.
The authors thank the 2015 class of first-year medical graduates for participating in this study.
- Copyright © 2017 the American Physiological Society


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About The School
Our mission is to perform leading-edge research in the discipline of Microbiology and to train graduates for productive and rewarding scientific careers.
The School of Microbiology in UCC can trace its history to the 1924 appointment of Michael Grimes as the first Agricultural Bacteriologist in UCC who subsequently became the first holder of Chair/Professorship of Dairy Bacteriology, a position that was created in 1940. The Department of Dairy Bacteriology became an independent operational unit at that time, and has evolved into the present day School of Microbiology via a change of title from Department of Dairy and Food Microbiology (between 1960-1995), to Department of Microbiology in 1995, and, finally, to School of Microbiology in 2013. Until the end of the 1960s, the school provided microbiology courses for the Dairy Science programme in the Faculty of Dairy Science. In 1968, the school began to also provide courses in Microbiology to Science students including the BSc (General) Microbiology. In 1970-71, it developed its own Honours programme in Microbiology. This strategic development was to prove an essential element in the evolution of the school into a dynamic, research-orientated entity.
The School of Microbiology UCC now contributes to internationally recognised teaching and research programmes at both undergraduate and postgraduate levels across two of the four Colleges in UCC namely the College of Science, Engineering and Food Science (SEFS) and the College of Medicine and Health. Key sub disciplines, such as medical microbiology, food microbiology, environmental and industrial microbiology are reflected in the programmes. In addition, the rapidly evolving fields of Immunology, Molecular Cell Biology, Environmental Microbial Biotechnology, Molecular Microbial Ecology, Genetic Engineering, Microbe Host Interactions, Cell Signaling, Systems Microbiology, Bioinformatics, Genomics, Pathogenicity, Probiotics and Food & Health are integral to the teaching and research activities of the school.
The research of the school is very prominent at major research conferences, in the form of oral and poster communications, and staff members are consistently invited to give the plenary lectures at these conferences. Up to 100 research publications in international peer reviewed journals are produced each year by staff in the school. This healthy state of research in the school is also indicated by the research income of about €8 million per annum.
Genomics is now centre-stage in Biological Science. The complete sequencing of the human genome and the genomes of several microorganisms and the development of gene array technology, together with developments in protein engineering and methodology to measure cellular reactions in situ, has made the complete understanding of the molecular functioning of cells within the grasp of research scientists in Biology in general, and Microbiologists in particular. The School of Microbiology at UCC plans to strengthen its participation in these exciting developments. The impact of technologies such as gene array technology is not confined to a fundamental understanding of cellular molecular biology, but also strongly impacts on several other areas of fundamental interest to the school such as: responses to environmental ecological signals, gene expression in pathogenesis, virus-host interactions and immunological interactions.
Molecular Biology techniques are making a significant impact in the area of environmental/ecological microbiology. The technology is routinely used to identify the microorganisms in the environment and to examine the physiological basis of the relationships shared by microorganisms and between microorganisms and other inhabitants of many natural environments. Exciting details on signalling between organisms are being uncovered. The School of Microbiology UCC is making a significant contribution to research in this area. There are very practical impacts of work in this area, such as the construction of biological control agents and microbial agents, which will function in waste management, bioremediation and as probiotics.
Microbiology Brochure
Microbiology Brochure - information on staff, courses, graduates, employers, facilities, research and industry.

subset: commoncrawl


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The Kansas City Star - On Monday, workers for Mark One Electric installed the first two of Kansas City's new Smart City kiosks along Grand Boulevard, one near the College Basketball Experience and one near the Power & Light District. The new kiosks will be interactive digital machines that let people find out about downtown activities and services and report problems. In all, 25 kiosks will be installed in the ...
Local News Provided in part by:
48 BarriersCrowd Control Barriers
Read the full article link below the following comments:


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Rob Thomas isn't so much a friend of Mix 104.1 as he his family. When we asked him to headline MixFest 2015, he agreed almost on the spot.
He sat down with Gregg Daniels, Fast Freddy, and Amanda Giles before taking the stage on Saturday night at the DCR Hatch Memorial Shell.
"You guys have been so good to me for so long I can't tell you how much I appreciate it," Thomas said.
Rob is no stranger to MixFest, having done it a number of years ago with Matchbox Twenty, and it doesn't feel much different.
"You know, it doesn't change. It's funny, the writing the performing, the only thing that's different is you're doing it with a different group of people and you're doing it with different songs. But the job is kind of the same, you want to write a good song, you want to go out and do the best show you can."
You can watch Gregg, Freddy, and Amanda's full interview with Rob Thomas including what's next for the Matchbox Twenty frontman, and how his son enjoyed coming out to MixFest this year. Watch it in the video player above.


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The Behringer Xenyx CONTROL1USB Studio Control and Communication Center gives you ultimate control! The CONTROL1USB puts Master Volume, Talkback, Source selection and Monitor control right at your fingertips. Choose from up to three sets of active studio monitors and four different stereo input sources to create powerful, custom monitor mixes. Plus, the CONTROL1USB's built-in Talkback mic lets you communicate directly with the talent.
Behringer Xenyx CONTROL1USB Studio Control and Communication Center Features
What started as a simple string and pedal sales catalog has grown exponentially over the past thirty years. The early days were a time where catalogs didn't have much of a presence in the industry, but what began as a college dorm room operation grew rapidly. In 1986 we moved to a full product offering and 64-page catalog, which over the years has grown to 162 pages. Join the AMS family and get your free catalog now!
Copyright © 1996-2017 American Musical Supply, Inc. All rights reserved. American Musical Supply reserves the right to correct pricing and/or product specifications in the event of typographical errors found in our print catalog or on our website. If a product is listed at an incorrect price due to such errors or because of inaccurate information received from a supplier, American Musical Supply shall have the right to refuse or cancel any orders placed, whether or not the order has been confirmed and your credit card charged. If your credit card has already been charged for the purchase and your order is canceled, American Musical Supply will issue a credit to your credit card account in the amount of the charge.


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Weekly Announcements 10/31/2016-11/04/2016
Christians in Action meets every Tuesday in Room 125. Science Magnet students meet at 7:30. All others meet at 8:15. Everyone is welcome!
This week our core value is Citizenship. We all have an obligation as citizens of this earth to leave the world a healthier, cleaner, and better place for our children and future generations.
Any 7th or 8th grade Boy interested in running Cross Country sign up with Coach McRorey in Room 143. You will need a physical.
Student Council meets on Monday, 10/31 in Room 418 from 4-5pm. There will be our installation of officers and food drive discussion and poster making.
Bring in canned and boxed food items for the Student Council's Annual Food Drive to your advisory class! Most generous advisories will earn a sweet treat! Collections now through November 18. Show your cans at the library and each can will clear 25 cents worth of library fines!
Knit and Nibble meets during lunch in the library on Nov 3
Cyber Club meets in the library after school on Nov 3
7th Grade A Football team will play at SIS on Tuesday, 11/1 at 4:30. 7th Grade B will play at SCIS at 4:30.
8th Grade A Football team will play at SIS on Wednesday 11/2 at 4:30. 8th Grade B will play at SIS at 4:30.
The coaches will be collecting football pads and helmets immediately following the games.
Come to support your Seabrook Spartans Football Teams! We want the stands packed on Tuesday and Wednesday to cheer on our teams. We are doing a Maroon Out. If student's come to the game wearing maroon, you'll get in free. There will also be a special student section marked off just for you and we will be selling pom poms for $1. We'll see you there!
Friends of Rachel Meeting on Wednesday, Nov 2 after school.
Basketball Tryouts will be Thursday, November 3. Girls will begin at 7am and Boys will begin right after school. Please be on time and make sure you have a physical.
NJHS Induction Ceremony has been postponed. Our next regular meeting is Monday, Nov 7 after school and we will discuss the reschedule at that time.
NJHS Park Clean Up has been postponed to Monday, Nov 7.
This week during lunch you can cast your vote for your candidate in our Mock Presidential Election. Place your spare change in the bucket of your favorite candidate. The candidate with the most change at the end of the week wins. Vote as often as you like. All money raised will be donated to a local charity.
The Seabrook Theater Arts Revelers (STARS) would like to thank all who came to the show over the weekend. We would also like to thank all of the faculty and staff who supported us to make our production a great success.
School Wide Talent Show Auditions will be held the second week of December. If you sing, dance, play an instrument can perform a skit, gymnastics routine or any talent please get it prepared! We will make more announcements on how to sign up as we get closer to Thanksgiving.
Bring Limo Permission Slips to the Office after Announcements.
Spirit Wear is available for sale in the library during lunch or on Friday in the Cafeteria. Tshirts are $15 and Sweatshirts are $20.
If you received an envelope from Mrs. Rodriguez, please sign and return immediately.


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- Please select a date to see the proper prices!
Description of the accommodation:
Rooms, services BW INNSUITES PHOENIX HOTEL AND SUITES Phoenix would be glad to host you for a memorable journey in Phoenix. The hotel is offering 111 comfortable rooms to guests looking for accommodation in Phoenix. You may also enjoy relaxing wellness services on the spot. If you wish to learn more about the exact scope of services provided by BW INNSUITES PHOENIX HOTEL AND SUITES Phoenix (including those available for an extra fee) or about the equipment of the rooms, you can find the complete list on the information sheet below.
Payment Depeding on the selected room, date and price, you may be asked to provide credit card guarantee or to pay by credit card in advance.
Arrival, opening hours The earliest arrival time is 16:00, the latest time to leave the rooms is 12:00. The personnel can communicate with you in English.
BW INNSUITES PHOENIX HOTEL AND SUITES Phoenix rooms Rooms
- Please select a date to see the proper prices!
Accommodation services
- Wellness section, relaxation
- Jacuzzi
- Pool (Outdoor - seasonally open)


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There have been many times during my years of chronic pain where I wondered, 'Why didn't I know that?'. Usually, the information is quite basic and I feel as though I've been deprived by never knowing something so crucial and important about my own body.
I was asked to view and give feedback before this thorough resource was released, and a few times, throughout the 284 minutes of run time, I asked myself, 'Why didn't I know that?'.
This DVD isn't just about managing pain, but rather a clear and concise resource for females… It should be put on some International educational agenda. Continue Reading


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PSP Go Sale
- Amazon have a Cyber Monday deal for a PSP Go with 3 games for only $150, (that is $50 or 25% off):
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Welcome to PSP-Files.com. Here you can download the latest games for your Sony PlayStation Portable, Sony Xperia Play mobile phone and the Sony Next Generation Portable, the most powerful handheld games console in the world.
You can also find other files such as game saves, music and movies all formatted to work on your PSP, SXP and NGP. Click around to get your files now!
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Celtics suspend Pruitt for 2 games
The Celtics announced today that they have suspended guard Gabe Pruitt for two games for conduct detrimental to the team. Pruitt was arrested early Thursday morning in the Los Angeles area on suspicion of driving under the influence of alcohol.
"I recognize that my behavior was inappropriate and accept the consequences of my action as determined by the Celtics," said Pruitt.
The 22-year-old Pruitt, a 6-foot-4 guard, is in his second year with the Celtics and is averaging 2.3 points in 8.8 minutes per game this season. The former USC Trojan has appeared in 36 games for the Celtics this season.


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Stock Graphic >> Icon - Circle tree icons 297798 by miumiu @ CreativeMarket
File Size: 1.49 MB; Requirements: Adobe CS1+; Layered: Yes; DPI: 72 DPI; Vector: Yes.
Collection of circle tree icons
Vector files included. So, you can scale icons without loosing quality, change colors, mix them together. Perfect for your blog, website, flyers or labels
- 1 EPS8 file with all icons
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You can find more sets of icons in my collections: "Hand drawn icons", "Flat icons", "Outlined icons", "Round icons" and "Circle icons"
- https://creativemarket.com/miumiu/collections/44739/Hand-drawn-icons
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|Considine, J D
|Feb 4, 1994
|Start Page:
Take Flop, for example. If you didn't know better, you might think this Seattle quartet chose its moniker as an ironic comment on failure, like the way Led Zeppelin's name derived from Keith Moon's jest that the band would go over like a lead balloon.
Not that the name has held the band back. Although Flop's sound is too idiosyncratic to be lumped in with what most people think of as "the Seattle sound," its sure-footed melodic sense and crunchy, clangorous guitar work give the band's current album, "Whenever You're Ready," the kind of edgy, hook-a-minute charm commonly associated with the Buzzcocks.
Is Flop a hit? Listen to excerrpts from "whenever You're Ready and decidefor yourself by calling Sundial. The Sun's telephone information service.


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Furgerson's Garage
ReScore Reviews™ (3)
99% Would Recommend
Latest Review 5 days ago
Review for Furgerson's Garage
Darryl H. on 12/06/2014
Darryl said the service was done on time and the price was reasonable. The staff is friendly and he was very happy.
Vehicle: Jeep Wrangler
Category: Service
Service Date: 11/10/2014
Review Created: 12/06/2014
This review was collected via phone interview by Customer Research Inc.


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Handmade Rustic Leather Camera Bag Messenger Bag with Removable Camera Inserts JW826
$125.00 On Sale
Please make sure to leave me your contact phone number when you place the order!
All hand stiched in our studio from the beginning to the end!
It can hold one camera body with attached lens and two extra lens. Also, it can be carried as a everyday bag, which you can remove the inside camera insert bag, and hold an Ipad, A4 files, magazines, and other accessories.
• Long Leather Adjustable Shoulder Strap
• Soft Padded Camer Insert Bag Inside
• Solid Brass Hardware
• Fabric Lining
• Pockets inside, including cell pocket, purse pocket, inside zipper pocket.
• It can fit one camera body with attached lens, and two extra lens
Great Design&Excellent Handcraft
Length: 34cm; Height: 26cm; Width: 16cm;
Shoulder Strap(Adjustable): 140cm
Orders will be processed and shipped within five (5) business days of the order date, excluding weekends and holidays. If we anticipate any potential delays in processing, we will notify you within 48 hours of your order. And it will take about 7 days to be delivered to worldwide countries, maybe some more days for some remote places.


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10 Key Takeaways from the Internet Retailing Expo 2015 (Part 2 of 2)
On Wednesday 25th March, and Thursday 26th March 2015, The NEC, in Birmingham, United Kingdom, played host to the Internet Retailing Expo 2015 - a E-Commerce and Multichannel-focused expo, attracting retailers, industry experts and visitors, from far and wide. The show attracted more than 5,000 visitors - a 20% increase YoY.
This is the second of a two-part blog post, covering 10 key takeaways from the "Mobile in Multichannel" talks I attended, at the Internet Retailing Expo 2015. Remind yourself of what was covered in "Part 1".
6. Invest your your time, money and effort, into in-store tech, wisely
Clarks, Schuh, River Island and Made.com all shared examples of how they have each invested previously in-store technology, but all four organisations have seen varied levels of success from their efforts.
Chuck talked about how Clarks installed in-store Wi-Fi throughout their stores, which made a lot of business sense, but in turn, didn't quite work out so well in a physical shoe store. Without really eluding to why this wasn't as successful as anticipated, "Showrooming" (using in-store WiFi, to compare prices, with other retailers) may to some extent have contributed towards this - particularly, if Clarks find it difficult to compete on pricing with their competitors. I must stress, that this is purely speculation; however, as someone who often (rather naughtily) abuses Boots' in-store Wi-Fi for this exact purpose, it's quite possibly, the case.
He did however suggest that a future involving digital signage, iBeacons and in-store Wi-Fi, could change the way we shop in-store. The combination of this technology would open up all sorts of personalised advertising opportunities.
Stuart also made a great point, on the back of his experience in trialling in-store technology, with Schuh:
That said, they have seen success from mobile point of sale, whereby in-store colleagues each have access to an iPod Touch, with a built-in card reader that allow staff to transact anywhere in-store. He pointed out, how it's shaved a whopping, 100 seconds off the time it takes to complete a transaction in-store - a real queue buster in that sense!
Likewise, River Island's, Helen Colclough, shared with us how all in-store colleagues at her organisation, have Android devices to help with assisted selling. Their initiative, to offer the Instagram app pre-installed on each of these devices, helps store staff to better understand what the Business are looking to push most, in an effort to help sell those garments, in-store.
Made.com, predominantly being a pure-play retailer, have a much smaller physical presence in comparison. That said, Annabel Kilner, talked us through some of the cutting-edge in-store technology, her company have trialled, in their three showrooms. Being a furniture retailer, space can be an issue. As such, Made.com have introduced 3D projections of some of their bespoke items in-store. Mac stations are also available in their showrooms for customers to browse the full Made.com range online. In-store colleagues, are similarly kitted out with iPads. Annabel said that NFC technology has seen real success in-store. They work with a company called, "CloudTags", who specialise in the use of smart tags, sensors and tablet devices, to find out more information about the products on show in-store. In essence, when a customer arrives to a Made.com showroom, they will be able to pick up a tablet and scan any product in-store. The customer will then be presented with more detailed product information, along with an array of social sharing options. They essentially take home a wishlist.
56% of customers use these devices in Made.com shorwooms. 21% then go on to e-mail themselves their wishlist. Annabel said that these customers are likely to go on to convert well - there's no need to send them follow-up e-mails in that sense, especially given that we're all already bombarded with e-mails in our everyday lives.
Made.com are looking to further invest in in-store technology over the coming months, where they see key opportunities and areas for growth, in personalisation (through iBeacons), social showrooming ("Made Unboxed"), augmented reality (first trialled in Notting Hill Gate showroom, but still early days for consumers), image recognition and 3D modelling tools for room planning.
7. Break down, internal, competitive barriers
Schuh's, Stuart McMillan, made a great point about the importance of working together towards the same objectives and sharing data internally. The example he gave, was around the point of in-store colleagues seeing Schuh's digital presence, as competition to their in-store sales effort. He said that the brick and mortar stores are very much numbers and KPI's-driven, so training is required to share knowledge with the in-store staff regarding why they should be talking to customers about the benefits of things like, offering electronic receipts from a physical tillpoint, for example.
During my time with Boots, all Head Office employees were asked to spend a minimum of a week each year (usually in the build up to Christmas, or immediately after), working in-store, getting to know our in-store colleagues and the work that they do. This way to help better understand how what we do at Head Office affects those working in-store, and vice versa. Prior to doing so, I was somewhat sceptical about what I was going to gain by way of knowledge from the experience, but it turned out that I actually learnt a lot. Having spoken with a number of in-store colleagues, it was immediately apparent that there was friction between the in-store staff and Head Office, so it was good to be able to rectify some of those misconceptions. This two-way learning process actually helped to reassure the in-store staff that we are doing everything we can at Head Office to listen to their individual needs (as well as the customers'). The customer feedback shared by those working in-store also greatly helped me, as somebody working in the Customer Experience (CX) Team, to better appreciate the areas we needed to focus and improve upon, within our team.
Looking back, this was a great initiative on Boots' part, and one that I would strongly advise other retailers to consider. The more we, as retailers, look to focus on our omnichannel efforts, the stronger the relationship we need to build between our Head Office and in-store staff. It's imperative for both parties to work well together to ensure a "great" customer experience.
8. Adopt and integrate new payment options
Nearly all of those presenting, highlighted the importance of adopting and integrating new payment options, as being key to retailers' future success across mobile.
According to Clarks', Chuck Cantrell:
River Island's, Helen Colclough, was of a similar opinion:
Helen also pointed out the current difficulty and frustration customers face, in attempting to use 3D Secure on mobile.
Both Apple Pay and Amazon Payments were referenced as two examples of payment methods that retailers may look to introduce to their checkout processes, in the near future.
SecretSales.com CEO, Nish Kukadia, said that Apple were looking to play the "long game" with Apple Pay, suggesting that it's not here for the short-term, with reference to the NFC technology we have access to today; however, there is lots of fascinating research, about where this is emerging. Chuck also eluded to the fact that with Apple Pay entering the industry, it will really change the way both retailers and customers alike, view payments. He went on to say, that consumers become more and more comfortable with security, when vendors like Apple and Amazon are involved.
Swedish-based, Klarna, were also given the thumbs up by the presenters, thanks to their "Buy Now, Pay Later" approach to payment, which gives the customer up to 14 days, to pay for their order. Further still, Klarna assume all the customer risk, meaning that the retailer gets paid, even if the customer fails to pay Klarna. It's worthwhile noting that the customer also has the opportunity to pay for their goods, immediately, if they wish to do so. This particular payment method, was highlighted as being "interesting" for European-based retailers, where Klarna payment is deemed to be the norm, particularly in Germany.
Nish expects the introduction of Klarna as a payment method to SecretSales.com, will increase conversion by 4% across mobile.
That said, Chuck said that it would still prove difficult for Klarna to compete with the likes of Apple and Amazon.
Interestingly, there was no mention of PayPal as being a payment method worth retailers considering as an addition to their existing payment options. PayPal offer a fantastic mobile solution, yet still, so few mainstream retailers have chosen to introduce it to their mobile checkouts, even though it's been around since 2006!
9. Consider the benefits of ALL emerging devices, not just smart watches
Following the growth in usage of media streaming devices (e.g. Apple TV, Chromecast, Roku and Amazon Fire TV), smart TVs, smart watches, smart wristbands (e.g. Fitbit and Jawbone) and wearable technology in general, should retailers now be thinking about focusing their efforts on designing and developing apps for use with these devices?
Nish certainly seems to think so.
As far as smart TV apps are concerned, I'd have to disagree. My experience with using apps native to both the Apple TV and Roku, is far from brilliant. All of your interaction is reliant on the use of a remote control, which is very restrictive. In light of the the fact you can mirror your smartphone / tablet apps straight to your TV (using most media streaming devices), I honestly can't see the benefit in designing a native, Apple TV app, for example. I think time, money and resource could be better invested elsewhere.
To some extent, I'm of a similar viewpoint, as far as smart watches are concerned. Personally, I'd suggest waiting to see if they actually take off, before rushing to design an app for the sake of doing so, as they may prove to be a short-lived fad, (like Tamagotchis were in the '90s)! Yes, to date, most of what Apple touches, has turned to gold, but this may be one of the few exceptions.
Nevertheless, make sure you're aware of emerging technologies, and the benefits they may offer. Research is crucial.
10. Personalise the experience
Although, only briefly touched upon, both Lysa and Annabel, talked about opportunities surrounding iBeacon technology, and their uses for location-based marketing.
A quick Google search serves up some great case studies of retailers who have, or are, experimenting with this technology (Macy's, American Eagle Outfitters, Tesco and Waitrose, to name a few), many of whom have seen success from combining it with digital signage in their shop windows. In turn, this has allowed them to serve personalised offers (through the digital signage) to individuals in the vicinity, who have the retailer's app installed on their smartphone.
The beauty of this approach is that personalised offers can be served 24/7 - even when the brick and mortar store is shut.
And that's about it! All in all, the talks were fascinating and offered valuable insight into other retailers' experiences with mobile. I'd certainly consider going again next year.
On a slightly unrelated note, I thoroughly recommend checking out retail-innovation.com, which showcases some great examples of digital innovation in retail!
Joe Pendlebury AKA "The UX Chap"


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Paul W. S. Anderson No Longer Interested in Spy Hunter?
by Kevin Powers
August 18, 2008
Source: Latino Review
Paul W.S. Anderson has his bloody car battle, Death Race, bowing this weekend, which I can't wait to check out. But what about the other car vehicle that Anderson has been tied to since May? If you recall, the Resident Evil director was signed to helm the long-in-negotiation adaptation of the very popular Midway game, Spy Hunter, which centers on a morphing supercar called the Interceptor. As it turns out, Death Race might have killed his drive to direct any other auto-centric film. As he told Latino Review, "I firmly believe [Death Race] is the best, most spectacular car action I've ever seen in a film… I don't know if I'll ever do another car movie after this." For a project that's been juggled since 2003, I think a Spy Hunter movie is not just unlikely with Anderson dropping out, but it seems wholly irrelevant today.
As Anderson indicates and as we may equally feel come Friday, a film about a supped up battle-mobile won't exactly strike a new chord. "I really feel like we pushed it to the max and the only other car movie I'll do is maybe a sequel to this, knock on wood, if this movie does well enough to deserve that, I really think we've kind of raised the bar when it comes to car action… we've done everything practical, we've done spectacular stunts, we've kept it R rated, really hard, we've had the actors do a lot of their own driving, so you know, I think we've really maxed our car movie, so I think we've laid down a challenge to any one else, I think we're now the movie to beat." And is Spy Hunter up for the challenge?
Hollywood is certainly no stranger to treading over well-worn territory, so perhaps Spy Hunter could be the film to one up Death Race. Presumably, Dwayne "The Rock" Johnson is still signed to play the lead and driver of the Interceptor. But post Death Race, would we really care about such a story? By the time a Spy Hunter film would hit, too, we'll also have seen the latest Bond film with a similarly slick spy, Daniel Craig, behind his very shiny Aston Martin. A Spy Hunter film would feel all too familiar if you ask me. So lacking original material, can Johnson's involvement pick up the slack? Not only that, can the project really sustain another stall now that Anderson has lost interest? Personally, I doubt it, but what do you think? Do you still want a Spy Hunter film, or has the concept totally been passed by?
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Demonstrators may be asked to leave St. Paul's in London
St. Paul's Cathedral raises doubts over protesters
Local churches in Joplin help to rebuild houses with "Extreme Makeover: Home Edition"
TV makeover show to build 7 homes in Joplin
Afghanistan lack in religious liberty
Watchdog group laments lack of religious liberty in Afghanistan
< Update On Early Presidential Election Voting
Oct 08, 2012 06:25
Category: General News
Category: General News
Romney/Obama Scuffle Over Foreign Policy
WASHINGTON (AP) — Republican presidential nominee Mitt Romney says the U.S. should take a more assertive role in Syria, put conditions on aid to Egypt and tighten sanctions on Iran. Romney plans to attack President Barack Obama's foreign policy when Romney addresses the Virginia Military Institute today. The Obama campaign says Romney has been "an unmitigated disaster on foreign policy every time he sticks his toe in the foreign policy waters."


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304/47 Hill Road Wentworth Point 2127 NSW
Light Filled Security Apartment Only Two Years Young
Located adjacent to the Wentworth Point Ferry Wharf at the northern end of the suburb, this most desirable location is rapidly being recognised as a pivotal point in Transport to Parramatta, the Central Business District and surrounding suburbs.
Numerous features include;
- The interior is most generous in size occupying some 155 SQM in total and is fully air-conditioned.
- The double bedrooms have full built-ins and the main has an en-suite.
- Gourmet gas kitchen with stone bench tops and quality appliances.
- A full length sunroom is most appealing and the separate study could well suffice as a third bedroom.
- Transport by Rail, Bus and Ferry presents a most appealing feature.
- There is a security car space together with an oversized storage area.
- A number of retail centres and local shops are all within close proximity
Access to various Public and Private Schools is readily available with multiple transport options on hand.
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Please post listings at www.fosters.com/calendar. Send longer articles and photos by email to email@example.com
WOLFEBORO -- Ladies of the Lakes Quilters' Guild Quilt Show, Friday, Aug. 2, from 10 a.m. to 5 p.m., Kingswood High School, 369 Main St., Wolfeboro; Over 100 quilts on display, many for sale. Vendors, raffles, Penny Sale, demonstrations, classes. $8/$5 Tickets at the door.Mary Waters, email@example.com, www.llqg.net.
HAMPTON -- Huge Yard Sale Benefit for James House Association, Saturday, Aug. 3, from 9 a.m. to 1 p.m., James House Association, 186 Towle Farm Rd., Hampton; Come buy or sell household products at our annual yard sale fund raiser. Free.Joe Hill, 603-969-2968, email@example.com.
MILTON -- Annual Benefit Yard Sale, Saturday, Aug. 3, from 9 a.m. to 2 p.m., Community Church of Milton, 7 Steeple St., Milton; All proceeds will benefit the Church. Rain or shine. Food concessions. Cheryl Giguere, 603-652-7914, firstname.lastname@example.com.
NEWMARKET -- Zion's Hill Open Air Market, Saturday, Aug. 3, from 10 a.m. to 2 p.m., Stone School Museum, 2 Granite St., Newmarket; Art, Crafts, Farmers, Antiques and Flea Marketers welcome. Food and music also. Prior registration required.Michael Provost, 603-781-7116, email@example.com, www.newmarketnhhistoricalsociety.org.
ROCHESTER — Blueberry Fest will be held on Saturday, Aug. 3 — 7:30 a.m. — 1 p.m. at the First Church Congregational, 63 So. Main St, Rochester (next to Public Library).
The breakfast will consist of: Blueberry or plain pancakes, scrambled eggs, ham, juice, coffee/tea/milk. Cost: $6.00/person; age 5 — 10, $3.00; under 5, FREE!
There will also be a Blueberry Food/Bake Sale, Mini-Farmers Market, Car Wash, Petting Zoo. A Raffle — 4 Red Sox Tickets on 9/18 vs Baltimore Orioles. Tickets are $5.00, 5/$20.00 — winning ticket to be drawn at 1 p.m. on the day of Fest., Need not be present to win. 332-1121; email@example.com
ROLLINSFORD -- Community yard sale, Saturday, Aug. 3, from 8 a.m. to 1 p.m., Rollinsford Fire Department, 17 Roberts Road, Rollinsford; The Rollinsford Fire Department Association is hosting a community yard sale. AJ St.Hilaire, 603-953-6345, firstname.lastname@example.com.
SOMERSWORTH — There will be a yard sale and bake sale to benefit Seeds of Faith on Saturday, Aug. 3, from 8 a.m.-3 p.m. at Holy Trinity Church, 404 High St., next to Walmart.
Browse through hundreds of wonderful items donated by the community, while enjoying a cold glass of lemonade and a delicious home-baked snack from their Bake Sale Tent. You won't want to miss this fun day. It's an excellent opportunity to help the less fortunate in your community.
If you would like to donate items to sell, to volunteer or for more information, call (603) 841-7041.
DOVER -- Dover Arts Market, Sunday, Aug. 4, from 9 a.m. to 3 p.m., Cocheco Falls Millworks Courtyard, 421 Central Ave., Dover; A weekly, outdoor, selective arts market, featuring artisan handcrafts and fine art. Free.Katy Solsky, 603-229-2157, firstname.lastname@example.com, doverartsmarket.com.
WOLFEBORO -- On The Green 2 Craft Show, Friday, Aug. 9, from 10 a.m. to 5 p.m., Brewster Academy, 80 Academy Dr., Route 28, Wolfeboro; Don't miss this fabulous craft festival with over 90 crafters & artists. Free.Joyce Endee, 603-528-4014, email@example.com, www.joycescraftshows.com.
WAKEFIELD — The Parish Helpers of the First Congregational Church of Wakefield, United Church of Christ is offering crafters the opportunity to rent a space at their annual Village Fair to be held on the church lawn at 2718 Wakefield Road on Saturday, August 10, from 9 a.m. to 2 p.m. Space is limited. Please call Carol at 603-522-8915 for more information.
On Saturday, August 10th, the Parish Helpers of the First Congregational Church of Wakefield, UCC will hold their annual Village Fair from 9 a.m. to 2 p.m. There you will find our famous Cookie Walk, Pie Sale, Crafts, Jewelry, White Elephant Sale, and much more! Early-bird coffee at 9 a.m. or come and sit a spell and have lunch with us.
KITTERY, Maine — Fair Tide, a nonprofit transitional housing program in Kittery will host the 4th Annual Back to School Supply Drive at its Thrift Store.
Requested items for the Supply Drive include gently used clothes and backpacks, books, and new school supplies, including paper, pencils, and binders. Donations may be brought to the Thrift Store, located at 15 State Road in Kittery, between 10 a.m. and 5 p.m., Monday through Saturday.
Scheduled to run through Thursday, August 15, Fair Tide's Supply Drive has become an important community resource for families and schools since its inception in 2010. In addition to providing school supplies for dozens of kids of all ages in the Eliot, York, Kittery, and Portsmouth school systems, Fair Tide's Barbara McGaughey said they began to take referrals from Foot Prints Food Pantry last year.
Proceeds from the Thrift Store directly support the Fair Tide program. For more information about Fair Tide, visit www.fairtide.org, or call (207) 439-6376.
FARMINGTON — The Knights of Columbus are holding their Annual Yard Sale on the 17 and 18 of August. We are in urgent need of donated items for this sale. If you have any goodies, squirreled away in your basement or attic, that need a good home, please call: Lou Vita 755-9700. For more information on where to drop off these treasures, or to arrange to have them picked up. We'll be able to use anything with the exception of electronics, computers, monitors, TV's, major appliances, bedding or clothing.
ROCHESTER — The Church of God of Rochester would like to invite artisans and crafters to participate in our craft fair being held on Saturday, October 19 from 9 a.m. — 3 p.m. The event will be held at the Grace Community Church located at 159 Rochester Hill Road in Rochester, NH, rain or shine. For details, please email firstname.lastname@example.com or contact Helene Traill at 664-2410.


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EarthQuaker Devices Hoof Reaper Octave Fuzz
EarthQuaker Devices Hoof Reaper Octave FuzzDetails
Product Ref: 72691View Full Description
Buy on finance from £8.71 per month Finance from £8.71 per month
Please note: This is only available where all items in the order are dispatched in a single delivery.
To make it as easy as possible for you to get the gear you want, we offer a range of instant finance options. If you spend £250 or more online, you can choose to pay over 48, 36 or 24 months. The majority of decisions are given instantly, so you could get your new gear sooner than you thought!
Representative Example
To help you understand how our finance options work, the examples below are based on a total order value of £250:
|Deposit to Pay
|Total Payable
|Classic Credit 48 Months 14.9%
|No Deposit
|48 months: £6.83
Final payment: £6.83
No settlement fee
|Classic Credit 36 Months 15.9%
|No Deposit
|36 months: £8.65
Final payment: £8.65
No settlement fee
|Classic Credit 24 Months 18.9%
|No Deposit
|24 months: £12.41
Final payment: £12.41
No settlement fee
How to Apply
Applying for finance couldn't be easier - if your order totals £250 or more, simply proceed through the checkout as normal, then select Pay by Finance on the payment page, then click the orange APPLY FOR INSTANT FINANCE button. This will start your application with V12 Retail Finance, our finance partner, and completing this form should take approximately 10 minutes.
You should get an instant answer on whether your application has been successful, though in some rare cases V12 may need to look at the application in more detail.
Please note: This is only available on orders placed via the website consisting of a single delivery, and is not available in store or via phone currently.
Full DescriptionView Full Description
Available Switching Combinations
- Hoof Alone
- Reaper Alone
- Octave Alone
- Reaper + Octave
- Hoof + Octave
- Hoof + Reaper
- Hoof + Reaper + Octave
Use the individual switches to create any level of mayhem you wish to unleash.
Hoof Description:
EarthQuaker Device's Flagship Pedal. It offers a distinct fuzz tone capable of cutting through any mix. Based on the classic Green Russian Muff Pedal, the Hoof delivers a huge range of tones stretching from a dirty, organic overdrive to a crazy, fuzzy wall of noise! The pedal's stand out feature is the Shift control which changes the frequency response of the Tone control, allowing for almost limitless sculpting of tone to suit you. With a harmonically rich sustain and real clarity and cutting tone, it's no wonder that the EarthQuaker Hoof Fuzz features as a key pedal on the boards of top guitarists worldwide, there isn't much better than this when it comes to raw fuzz.
Tone Reaper Description:
The Tone Reaper is a vintage style fuzz unit based on the classic '3 knob' bender. It's a silicon/germanium hybrid device capable of producing a multitude of raw tones from every bender generation with careful tweaking of the intuitive tone and fuzz controls. From thin and gritty to thick roaring sustain, it's all available at your feet with the Tone Reaper.
Hoof Controls
- Fuzz: Clockwise for heavy, anti-clockwise for light
- Tone: Bass to the left, Treble to the right
- Level: Controls the output level - volume
- Shift: Adjust the mid content. Clockwise for classic scooped mids, counterclockwise for the more modern cutting mids that are all the rage.
Tone Reaper Controls
- Fuzz: Controls sustain and nature of fuzz
- Tone: Treble to the left, Bass to the right
- Level: Controls the output level - volume
The Octave footswitch activates the octave up effect for both channels.
- Size: 5.5" x 4.5" x 2.5" with knobs
- Connections: ¼" input and output
- Power: Requires 9V DC power supply
- Current Draw: 6 mA
- Construction: Built by hand in Ohio, USA
The product price includes 4 years' warranty and 60 day money back guarantee.
However, the Gear4music extended warranty scheme provides an enhanced service, and is designed to offer a higher level of protection than many 'free' warranties offered by some retailers and manufacturers.
The highlights of this enhanced warranty service are:
- Warranty is extended to 4 years from the date of delivery.
- Our Money Back guarantee is extended from 30 days to 60 days (terms apply after 30 days)
- Collection and delivery costs are included for the first 2 years
- Claim 50% cash back on the cost of the policy after 4 years if it has not been used!
- Warranty is transferable if the item is re-sold
- Loan or replacement equipment will be provided if the product isn't repaired within 30 days
- If an item can not be repaired, a similar alternative product or cash discount (as defined in this policy) will be offered
- The policy can be cancelled within 30 days, and at any time after that for a pro-rata discount
Please note that this extended warranty is currently only available on products sold within the EU or EEA, and is subject to the terms and conditions as detailed on the extended warranty certificate provided.
For customers in outlying areas of the country, the price of the Extended Warranty may be marginally higher, due to the potential for higher collection and redelivery transport costs.
This enhanced warranty is in addition to the standard Gear4music and manufacturer warranty policies, and the Gear4music terms and conditions of trade. No statement or condition of sale contained within these terms affects or restricts your statutory rights as defined under the Consumer Contracts Regulation 2014.
Once the product is delivered, you have 60 days to decide that you definitely want to keep it. If you decide it is not suitable for any reason, you can return it back to us for replacement or full refund, including standard delivery charges.
All Products are new unless stated, and include a minimum of 2 years warranty.
Some items are only eligible for money back guarantee if they are returned to us unused and sealed in the original packaging, and in the case of software, unregistered. These items include:
- Software
- CDs & DVDs
- In-ear Monitors
- Earplugs and Ear Protection
- Mouthpieces, Reeds etc… for Woodwind and Brass instruments
- Mouth / Lip Care Products
We are unable to accept returns of any custom made items designed to work together as a unique package, such as computer system built to a customer's personal specifications. Exceptions may only be possible with prior agreement of the vendor, and may be subject to a cancellation fee.
If you also purchase items that do not qualify for free delivery, some delivery charges may be applied to your order which will be shown in your shopping basket.


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|19 Nov 2009
cannot access dvd drive
i recently installed windos 7 but now i have found that i cannot access my dvd drive...
tell me a confirm solution to this problem pls.. to do anything with dvd i a have to go to window xp and access dvd's.. wat do i do do to access dvd drive in windows 7?
|My System Specs
|19 Nov 2009
Is your DVD drive on a SATA interface, and are the ACHI/SATA drivers installed? It'd be the first thing I think you ought to perhaps look at...
|My System Specs
|19 Nov 2009
my dvd is on a PATA interface.i had my xp installed earlier..drivers were installed then nad it is still working fine in xp...but after i installed windows 7 i cannot access dvd drive.tell me a solution to this.
|My System Specs
|19 Nov 2009
If it's physically cabled to the motherboard correctly, nothing is loose, the ribbon isn't damaged, it's jumpered correctly, and is detected in the BIOS, then there's only really one further possible issue; which is to update the drives firmware to the latest version.
Presumably this cannot be the drive you used to install W7 from?
Have you swapped it out to another computer to ensure it hasn't actually died?
|My System Specs
|19 Nov 2009
the dvd drive still works on xp which is also installed on the same pc.i googled my problem and i got this result.can u comment on this?
So you just installed Windows 7 on your home [COLOR=orange ! important][COLOR=orange ! important]computer[/COLOR][/COLOR] and are happily going about enjoying the new operating system until you suddenly find out you are no longer able to access the DVD drive!
Unfortunately, there are certain DVD drives that have issues with Windows 7. The DVD drives will stop functioning altogether. Luckily, there are a few ways to fix the problem so that you can continue using the same DVD drive with Windows 7.
A couple of the models that are known to be effected include:
Method 1 Update the firmware
The easiest fix for this problem is to try and upgrade the firmware for the DVD drive. Get the model # for the drive and then go to the manufacturers website and download the latest firmware.
Method 2 Disable Adaptive Link Power Management
Windows 7 has this new features called ALPM (Adaptive Link Power [COLOR=orange ! important][COLOR=orange ! important]Management[/COLOR][/COLOR]) that basically puts hardware to sleep after 100 ms of idle time so that less power is used.
Its a really great power-savings feature, however, it does not work well with some devices, including DVD and CD drives.
In order to get the drive to work, you have to disable ALPM. You can do this by opening a command prompt (Start, Run, CMD) and typing in the following commands:
|My System Specs
|19 Nov 2009
Like I said, a firmware flash update is mentioned in your material above...
There are a few other threads on similar topics too...
CD/DVD Driver missing on install
|My System Specs
|19 Nov 2009
where do i find the firmware update for sony dvd-rw?pls find me the link. i would be thankful.
|My System Specs
|19 Nov 2009
|My System Specs
|19 Nov 2009
i cannot find any category for dvd-rw it isnt there on sony website. can u pls find it for me...pls...
|My System Specs
|19 Nov 2009
Search using your drives model number and build; that information will usually be found either in Device Manager or failing all else on a label physically stuck onto the unit - it's not possible to find any details for you without the model number, and because you can easily find the information for yourself of course
Don't be surprised if your drive doesn't have any firmware updates available, if it's an older unit then Sony won't feel obliged to write new firmware for it just because W7's come along.
DVD/RW's are very cheap these days, so if you can't get it working it's hardly going to represent a major financial headache.
|My System Specs
|Thread Tools
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In the limited research I have done with the problem posed in post #56, I believe the reason the user is unable to use the drive is it is GPT and is protected. Is there a way to reclaim the drive and data in Windows 7? I am unfamiliar with GPT and do not know how to get Windows 7 to give access...
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i cant access my c drive i have tried changing the admin privileges but that's blocked some one please help:(
3 TB drive -- W7 32 bit can only access 2.1 TB
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