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Successful artists want to change the world. They are Outside Zebras that avoid the Herd, they live on the edge, they make purple cows that become Blue Monsters via smart conversations with their clan. This post is going to be a bit of a ramble about marketing art...just a a way to get some ideas out of my head and into the "sphere." Lately, I've been reading a lot of stuff written by marketing guys like Seth Godin and Hugh MacLeod .....digesting their ideas, mentally combining their ideas with my own thoughts.....and thinking a lot about how it all applies to art. Sometimes it seems like we're all copying and regurgitating each others ideas, but I think that's only natural since 1) ideas that work, well, work. 2) We all tend to naturally gravitate toward those who think like us. Example: I coined my "collector clan" idea before I even read "Tribes" by Seth Godin. Sometimes we're all just coming to similar conclusions. Years ago I wrote a post titled "Be the Outside Zebra." In that post I wrote, "Write your dreams and goals down. Now look at those dreams. Achieving those dreams will require going OUTSIDE of your comfort zone." The term "outside zebra" refers to the zebras who hang out on the edge of the herd. They stay at the edges so that they have access to better, more plentiful food, but in doing so, they open themselves up to more risk of attack from predators. My point was that achieving your dreams requires that you take risks and move the "edge" of the herd....outside your comfort zone. Cartoon by Hugh MacLeod - gapingvoid.com I also wrote in that post, "Collectors buy artists they consider to be excellent." However, I'm beginning to question the word "excellent", I might replace it with the word "Remarkable." Enter Seth Godin's concept of the "Purple Cow." A Purple Cow is what Seth calls a product that is remarkable: a product so remarkable that it stands out from its competition in the same way that a purple cow would stand out in a herd of ordinary cattle. Your artworks need to be purple cows. If they're not purple cows - go back to the proverbial drawing board and work until they are. I always understood the "be remarkable" part of art. But, in the back of my mind, something kept nagging me. I couldn't articulate exactly what was bugging me, but I knew somehow this: being remarkable is not usually enough. You can have a studio full of purple cows (of course bringing up the philosophical question - if you have a herd of purple cows, then the purple cow doesn't stand out anymore right? :-), but if nobody sees or talks about your remarkable artworks, then who cares? You might fulfill yourself by creating them, but art is about sharing. And if you have the ability to breed purple cows, then you have the responsibility to share them with the rest of us! It all clicked when I read the following statement by Hugh MacLeod, "What an utterly lovely grain of sand you are. . . . too bad you're lying on a beach." So how do you share your Purple Cows and get attention on your artwork? Let me introduce you to the Blue Monster, an idea coined by Hugh MacLeod. The blue monster has become Hugh's icon to represent a "social object" that gets like-minded people excited and talking to each other. For example, let's say we're at an art gallery and someone asks me who I collect and I say, "Richard Schmid" and you hear me say that and say, "Really?, I LOVE Richard Schmid's work - in fact I have one!" Bam! Richard Schmid's artwork (and to a certain degree Richard Schmid the person) have become the "blue monster" through which we have just connected. You and your artwork need to become blue monsters. But, unfortunately for you there is no more advertising space in "Make my artwork a Blue Monster" magazine, so you'll have to do it the hard way. First you make a purple cow. If your artwork is not a purple cow, it probably can't become a blue monster.....at least now without a boatload of marketing dollars (I'm looking at you Thomas Kinkade). Now that you've made your purple cows, you need to show them to the world. This is where a website and a blog come in really handy. If you want to do it the old-school way, look into art galleries too. But simply having a website will not turn your artwork into blue monsters....it's just a home base so people can see your artwork. For your artwork to become a blue monster, it has to be *worth* talking about. And for artwork to be worth talking about, it needs to amplify ideas, preferably important or interesting ideas. To paraphrase Hugh: An artist's primary role is to function as an "idea amplifier". In my own words: "A painter shows me what he painted, but an artist shows me why he painted." After you've created remarkable idea-amplifying artwork, you have to have conversations. Marketing is conversations. Ignore your friendly magazine salesperson and/or uniformed "guru" who tells you it's all about "branding:" "branding" is for sissies - MARKETING. IS. CONVERSATIONS. (If you're having conversations, you'll "automatically" develop a "brand"). You have to have smart conversations that are interesting to other people and not all about you and your artwork. You have to have conversations that are so interesting that the people you're conversing with want to bring their other friends into the conversation. And you have to be the leader. But you can't be the leader by declaring yourself the leader, you just have to be the most passionate, authoritative and interesting voice in the conversation - then you'll automatically become the leader. Have conversations that are indirectly related to your artwork. If your blogging, post images of your artwork that are related to the current conversation, that serve to augment and amplify the current conversation, but don't just pimp your work shamelessly. Engage people. After a while, you'll find that you have a group of people who are interested in talking with you and who seem to like your artwork, maybe some of those people have even bought some. And at that point, you've built yourself a Collector Clan....or a "Tribe" if you want to go with Master Seth's terminology (Me, being simply a young padawan opted for the word "clan"). Oh yeah, another thing: building the clan takes time, lots of time in most cases. Hugh MacLeod's blog, gapingvoid has taken years to get to "Blue Monster"/"Tribal" stage. You're probably looking at at least few years of regular, consistent, engaging, intelligent conversations. So, you've got to be driven. And you've got to be consistent. And you really have to want to change the world, otherwise you're going to run out of steam. Marketing art is hard. So if you want me to boil all these latest art marketing thoughts into a nutshell, I think I've distilled it down to the following: Successful artists want to change the world. They are Outside Zebras that avoid the Herd, they live on the edge, they make purple cows that become Blue Monsters via smart conversations with their clan. Simple? Yes. Easy. No. Sincerely, Clint Watson Software Craftsman and Art Fanatic PS - If you can accomplish the what I've outlined in this post, then we want to work with you. If you're not there yet, then we still want to work with you and help you get there. At FineArtStudioOnline we want to help artists that want to change the world. I'm not sure why I said that except 1-We're probably changing our name to "ArtistEdge" to better capture the idea of changing the world and being on the "edge". And 2-wanted you to know that we may use that as a tagline, so don't steal it :-) ArtistEdge (tm) We want to Help Artists that Want to Change the World (tm) Hmmmmm......has a nice ring to it.
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A letter to Dick Mendenhall: I read your commentary dated April 21 where you state that the ''populace'' of Mississippi voted overwhelming to keep their state flag with its Confederate emblem.
I think you should be bright enough to know that this means that in Mississippi they realize that we have a democratic form of government in this country and since the populace are the ones who pay the taxes that build the buildings where they will fly these flags and they also elect and pay the salaries of the people who occupy them, they certainly should have the right to vote whether or not to change their flag. I'll bet our governor thought we couldn't find our shoes or were too busy cooking grits to go to the polls, so he just made our choice for us. Now, who did you call backward?
After you had insulted everyone in two states, you issued an invitation to all of us who didn't like the ''governor's'' new flag to take a trip to Mississippi on our mules to stop in the mire. Well, I would go, but I can't find my mule. Perhaps you could help, Mr. Mendenhall. If anyone could find a mule it would be a jackass.
Marion PorterfieldWatkinsville
This article published in the Athens Daily News on Friday, April 27, 2001.
© 2017. All Rights Reserved. | Contact Us

subset: commoncrawl


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BROTHER and sister Bryce and Simone Chamberlain paid a special Valentine's Day tribute yesterday to their mother who died of cancer in October.
The teenagers organised a Valentine's Ball which was held last night at Isambard Community School in Redhouse, where they are both students.
All proceeds from the event, which was a huge success with tickets sold out weeks in advance, will be donated to Prospect Hospice.
Bryce, 13, and Simone, 14, decided to organise the ball after their mum Shelley lost her battle with cancer at the age of just 41.
She had been cared for at the hospice in the weeks before her death.
Aspiring singer Simone opened the show with an impressive rendition of Skyfall, performed alongside music teacher Nathan Jones and His All Stars Jazz Band.
There was also a two-course dinner and an auction. Prizes include an expedition to Snowdonia for five people, paintballing vouchers, a Chelsea football shirt signed by the first team and a week's accommodation for six in Playa de Bellreguard on the Costa al Azhar.
Academic mentor Helen Boddy praised Simone and Bryce for the work they put in to organising the event alongside their school work.
She said: "The last year of Shelley's life was very difficult. She spent so much time having treatment and it was a very difficult time for the whole family.
"They wanted to do something right from the beginning so they came to us, and we decided to do a Valentine's Ball. They were a bit nervous at first but they have worked so hard on it."
Prospect Hospice community fundraiser Amy Francombe said: "I first met with Helen, Simone and Bryce in November last year to discuss how we could support them with the event, but between them they had pretty much sorted everything.
"They did a fantastic job of securing a venue and catering for free and designing some brilliant posters and tickets.
"With all this and free entertainment from The Nathan Jones All Star Jazz Band,offered by music teacher Nathan, I could tell the event would be a success.
"It was lovely to see these two help to make something so special happen, and all in tribute to their mother – it truly is inspirational.
"Shelley's husband Lee also played a great part toward the success of the event by selling tickets and sourcing some great auction prizes."


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Players will only be allowed one save file for Resident Evil: Mercenaries 3D on the 3DS once it releases.
One of the sites that initially ran this report, Tiny Cartridge, have framed the news as part of a scheme on behalf of Capcom to ruin the resale-ability of this upcoming 3DS Resident Evil. The bit in question: "There's speculation that Capcom deliberately made it impossible for users to delete their save data to discourage used game sales — since those who buy Mercenaries 3D used can't wipe the save and start over from the beginning…"
Whether this shrewd move was actually made to curb used game sales for the title will likely never be 100% confirmed or denied. If Capcom did actually do it to thwart trade-ins and resales, they've made a decision that will likely see a lot of frustration and anger.
What happens to the users that just want to restart their adventure from the beginning? Say you put your system down and forget about the title for a month. You come back to it and you want to reset the save file to replay the bits of the game you've completely forgotten about.
Too bad.
Eurogamer confirms the news by looking inside their review copy and finding the following: "The manual reads: 'saved data on this software cannot be reset.'"
[image above from Resident Evil 5]


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Discussion in 'Boating and Boat Rigging' started by mscliff, Jan 23, 2010.
Looking for a six pack school in SE Mich.
Thanks Mike.
Captain Don Sweet
Great Lakes Charter Training
Capt Mel Stackpoole
I got your email & talked to Mel about it.
If Mel didnt get a hold of you let me know & I will light a fire under him.
We are going to be running a Gibraltar class in March as well.
I know this license covers towing but just curious, does anyone know what a tow boat operators salary is here in MI?
Most pay a commission.
Feast or Famine.
If you are willing to work every weekend and holiday there is money to be made.
Most companies require a Master's License with Towing endorsement


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You just never know from where your next bit of inspiration will emerge… Recently I took some small – in progress – samples along to the photographic studios here to be 'documented'. (Just how pedestrian is that word.) Yet what emerged ‐ through a good photographer with good equipment was so much more. Digital images transferred to the super high-resolution screen, transformed simple 'recording' shots into exquisite and stunning close up details – tiny elements abstracted to small poster size. A hammered lead sample: Woven into the rhythmic beaten structure was a fine (but much harder) thread of pink wire ‐ a sort of sub text of weave within the weave. Completely unseen with the naked eye, I discovered grooves where the fine wire had embedded in the softer lead. This pin sharp magnification ‐ enabling you to climb right inside the weave structure and notice new qualities within its fabric. My mind is already flying…
Author: Sue Lawty
Sue Lawty was Textile Artist in Residence at the V&A in 2005.More posts by Sue Lawty
Artists in Residence at the V&A
With an exciting and ever-changing programme of artists and designers, there's never a dull moment in our residency studios. We will give you an exclusive look into what it's like to be in residence at the world's leading museum of art and design.
We have a thriving and exciting programme of artists in residence here at the Museum, with at least two practitioners inhabiting our studios at any given time.
Here we show the process of being an artist or designer in residence here at the V&A, with behind-the-scenes insights and stories from Residency Co-ordinator, Laura Carderera, and the artists themselves.


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Hi, planning a trip to the UK/Europe for 6months and wondering what people recommend to use as a good travel planner?
So far the tripline system looks good, and the travellerspoint one does too although it seems to crash quite a lot and doesn't have as many features.
Are there any others worth looking at?


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i want to flash a bootloader file for a mega2560. The .hex file only includes the bootloader code which is about 4kB, but avrdude starts programming from 0x0000 to the last address in the .hex file and not only from the bootloader start address (the part is correct programmed. Th edude seems to fill the empty code parts with 0xff). This generates very long programming times.
Does anybody know, how to solve this very long programming time problem ?


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LORAIN — The hottest team in Division I baseball might just be from Avon Lake.
After Brett Kiser's complete-game shutout beat Amherst on Friday, Matt Morissette repeated the feat Saturday, scattering six hits in a 6-0 district final win over Midview at The Pipe Yard.
The district title is Avon Lake's first since 2005 and just its second in the last 17 years. The Shoremen (17-10) will face St. Ignatius at Case Western Reserve University on Thursday at 5 p.m. in a regional semifinal. The Wildcats beat Avon Lake 9-1 earlier this season at Progressive Field.
Midview bowed out of the postseason with a 21-7 record.
"I've never thrown seven innings before, so I would have to say this was pretty close to my best game," Morissette said.
"Our outfield was outstanding today. They caught everything out there. I felt confident every time (Midview) hit it. Pitching with the lead just makes everything easier and it makes you calm. I can play around with pitches and not force anything with the defense we have behind me."
Just as in Friday's game, Avon Lake wasted no time getting on the board. The Shoremen scored three times in the first inning off Midview starter Derrick Stephenson.
Jeremiah Campo reached on a one-out walk, Brad Hamilton singled and Kyle Kuhar singled to load the bases.
Morissette (4-1) then helped his own cause, driving in a pair with a rocket back through the middle. Matt Russell drove home the third run with a single to left-center. The inning ended when Tommy Reighard hit a hard ball that was turned into a double play.
"That first inning we were banging the ball all over the place and we were able to be aggressive and push three across," Shoremen coach Kevin Marlow said. "A couple weeks ago we revisited what we needed to do at the plate and the kids have continued to put some good at-bats together."
Avon Lake maintained offensive pressure in the second inning when Matt Gottshall started a one-out rally with a sharp single to left and center fielder David Winkel followed with a single over third base and Campo was hit by a pitch to load the bases.
Hamilton broke his bat on a sacrifice fly to center that scored Gottshall for a 4-0 lead and Winkel scored on the back end of a double steal with Campo to make the score 5-0.
Kuhar drove home the final run with a single to left to drive Stephenson from the game. Ben Milam came in to get the last out of the inning and then stuck around to throw four more scoreless innings to keep the Middies within striking distance.
"They got a couple guys on and a couple balls found the hole, we just tried to stop the bleeding," Middies coach Scott Jalowiec said. "I thought we had a shot after getting the double play, but they came back out and doubled it up at 6-0."
On three occasions, Midview was able to put a pair of runners on base. Morissette stayed in control, however, getting the Middies to make 10 fly-ball outs, including six to center where Winkel made several running catches.
In the fourth inning, Morissette escaped when Eric Lauer was thrown out at third on a grounder to Gottshall. With two on in the fifth, Morissette got back-to-back fly balls to center.
In the final inning, Morissette gave up a two-out single to reliever Patrick Higley and a walk to Austin Steindl to give the Middies a glimmer of hope.
Marlow made a quick trip to the mound but sent the infielders away when they converged, deciding to talk to Morissette all alone. Morissette responded by striking out Ryan Smith on three pitches to clinch the win.
"Brett (Kiser) was fabulous yesterday and Matt came back and was just as fabulous today," Marlow said. "What can you say? They're throwing strikes, their off-speed stuff is dropping for strikes, and they're just hot right now."
Following the award presentation, Jalowiec praised the effort of his team, as well as the entire Midview community.
"We had a levy in February and we haven't had a levy pass in 19 years," he said. "Realistically, we shouldn't even have been here. They were going to say no spring sports and we thank you for allowing us to accomplish our goals of winning the West Shore Conference, winning a school-record 21 games and a chance to go as far as only three other teams in school history. Without the voters, we would not be here today."
Contact James Brady at 329-7135 or firstname.lastname@example.com.


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NetWellness is a global, community service providing quality, unbiased health information from our partner university faculty. NetWellness is commercial-free and does not accept advertising.
Monday, September 25, 2017
Pulmonary Fibrosis
I just found out i have pulmonary fibrosis my lungs are already small my heart is enlarged i have a very hard time breathing walking 3 house length what do you think my prognosis is.Thank you Ihave to know its driving me crazy inside.please
The first step is to find out what kind of pulmonary fibrosis you have. There are many types of lung disease that are lumped together into "pulmonary fibrosis".One of the more common types is "idiopathic pulmonary fibrosis" (IPF) which refers to pulmonary fibrosis without any other identifiable cause. Many times, a confident diagnosis can be made based on the history, physical examination, and high resolution chest CT scan, but sometimes a lung biopsy is required in order to determine if a patient has IPF or some other type of pulmonary fibrosis. IPF is a serious disease that usually gets steadily worse over 3-5 years; other types of pulmonary fibrosis are less serious and can have a better prognosis.Regardless of the type of pulmonary fibrosis that you have, there are things that can help including supplemental oxygen, a handicap placard for your car, and pulmonary rehabilitation.
James N Allen, Jr, MD
Clinical Professor of Pulmonary, Allergy, Critical Care & Sleep Medicine
College of Medicine
The Ohio State University