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Chapter 5: Taking It to the Streets The Million Tree Story
Taking It to the Streets The Million Tree Story
Hire a contractor, and you have a measurable goal. But how do you measure the success of a campaign that inspires ordinary individuals to pick up a shovel? And, moreover, how do you make such a campaign succeed? In Los Angeles, TreePeople has always tried to be the bridge that keeps communication open between the professionals and the public. In the three years leading to the 1984 Olympics, using resources that are not hidden but are often overlooked, TreePeople successfully motivated the public to report the planting of over one million trees. In the media capital of the world, when the greenhouse effect still referred to an early crop of tomatoes, TreePeople made tree planting trendy.
This chapter describes lessons learned during the Million Tree Campaign. Our challenge was to inform, enroll, guide, and inspire the public on an ongoing basis—without a public-relations or advertising budget. The less money you have, the more creatively you'll be able to seek out and use free or low-cost resources and techniques. Take these thoughts, adapt them, and apply them in your own community to win the attention of the media, the imagination of your politicians, the dollars of your sponsors, and the hearts of your community.
With the growing awareness that trees are part of the solution to the greenhouse effect, most people will continue to envision acres on acres of forest trees as the sole answer, rather than considering the more specific and effective plantings that can occur in cities. Without a visible, educated constituency in support of urban trees, tree-maintenance budgets, as opposed to quick-fix planting dollars, will take a back seat to what are believed to be more vital issues.
Even though many politicians seem to have been sold on the value of a healthy urban forest, it's probably a much more expensive ticket item than they can anticipate. Hence the reason for marketing urban forestry: to build active support to put public trees on the public agenda.
The steps outlined are written from a private, nonprofit perspective. Most tactics would also be relevant for government agencies, so if you have a good relationship with your city government, you may suggest some of this in your role of advocate for the department in charge of urban trees. A committee of such advocates can provide flexibility to operate outside government constraints when needed and can serve as a place for business and community leaders to contribute their skills and resources. Although the tactics outlined made up a three-year intensive effort, many of them are appropriate for independent use in smaller campaigns.
Public-education campaigns are similar to planting campaigns. Before you can be organized, you must do your homework. If well planned and guided, such a campaign can provide as much exposure as a multimillion-dollar advertising campaign and can result in far greater public involvement.
First identify the major issues you need to highlight: tackling the greenhouse effect through energy conservation; protecting the environment from the hazards of the depleted ozone layer through shade production; increasing property value; helping the city celebrate its bicentennial; enhancing air quality; feeding the hungry; or galvanizing youth, mitigating the trash crisis, and so on. Make this specific for your city rather than simply copying what worked somewhere else. TreePeople used the approaching Olympics as the reason to galvanize the public, then focused on a number of problems we thought urban forestry could help solve. Others may choose a certain percentage of tree cover, or a certain number of people involved, as a goal.
Know what you want the community to do. Do you just want to engender political support and awareness, or do you want people out planting and caring for trees?
Identify and enroll community leaders who can help you, including those from neighborhood organizations, the business community, churches, and unions, and invite celebrities and the news media to publicize your effort. Consider organizing an informal group of people who want to help accomplish your goal.
Be courageous. People may think you're foolish, but they'll admire and may even support your courage with time, money, talent, resources, or pure sweat. |
Seek out campaign resources. Look for people and companies who can donate all or most of the materials and services you'll need. However, be careful not to take on any volunteers without first checking the quality of their work! Seek out advertising agencies, public-relations firms, printers, artists, designers or art directors, writers, photographers, a local newspaper, a radio or television station, or concerned newswriters or reporters. TreePeople targeted an international advertising agency, Doyle Dane Bernbach, and persuaded the president to donate some agency time and talent to help produce the Million Tree Campaign.
Also identify possible corporate sponsors. Use your creativity to bring together people with common interests, such as a company that uses a tree as its logo or suppliers known for their philanthropy.
Set the campaign time period. Keep the community posted on your progress, and build in a completion and wrap-up phase. Create several stages so that you can celebrate accomplishments along the way. Each completion gives you the opportunity for a media event.
On July 1, 1981, TreePeople launched a campaign to inspire the planting of one million trees in Southern California before the 1984 Summer Olympics. The campaign was a response to a request from the mayor. The Los Angeles City Planning Department had just released a report that had studied the effect on air pollution of massive tree planting in other cities. It claimed that one million trees, when mature in twenty years, would be capable of filtering up to 200 tons of particulate smog from the air every day. The report concluded that it would take twenty years and 200 million taxpayer dollars to plant the trees on streets and another 200 million dollars to maintain them. The city turned to TreePeople, the organization it had seen mobilize thousands of individuals to provide volunteer disaster relief during recent floods. The pollution problem was a disaster of sorts too. Its organizational ego inflated from its recent success, TreePeople took on the task.
The figure one million had a good solid ring to it—one that we felt could inspire great volunteer efforts within the community. So, with no prior money allocated, TreePeople's purportedly impossible three-year goal fired the public's imagination.
With an overall game plan but no set rules, TreePeople used the following methods to keep the goal (and the dream) alive in a city of 10 million people and 100 million causes. Note the failures. We learned as much from them as we did from the successes, and thus we'll highlight them as pitfalls that should be approached with caution.
A Pro Bono Advertising Campaign
Doyle Dane Bernbach (DDB) assigned a team to the TreePeople account. We used them while they were fresh and inspired. The creative team needed to be briefed on the goals, values, and principles of the urban forest and our campaign, which was obviously vastly different from its usual accounts.
For instance, as the material illustrates, TreePeople was not to be seen as the hero of this campaign. We knew we couldn't do it alone and, in fact, if we had to, we would have failed in our mission to inspire public participation. The advertising agency had a hard time accepting that a client would not want name recognition. We understood the concern, but we were conscious of the natural tendency of people to relegate the handling of problems to others. In this case, TreePeople would handle the trees. Did our strategy work? We don't know. Would more people have participated if our name were up front? As it is, many people who don't know TreePeople's name still remember the campaign to plant a million trees in Los Angeles. "Oh! That was you guys?" they say. In a way, by our own standard, that means we were successful.
DDB devised a fully integrated advertising strategy, along with the theme materials and artwork. The tag line was "Turn Over a New Leaf, L.A.—Help Plant the Urban Forest," with one poster line the team couldn't resist—Urban Releaf! (They could not have known the impact the pun would have on the nation's community forestry movement six years later!)
The agency wrote a television script and gave us the job of enrolling the talent. Persistence paid off. After dozens of attempts to enroll celebrities with persuasive letters and repeated phoning, Gregory Peck returned our call and became our spokesperson.
General Telephone (GTE) was asked to provide a video production crew, and a daylong shoot was produced for the cost of sixteen hamburgers. The thirty-second spot got its fair share of air play, because it was a high-quality piece featuring a high-quality household name who was actually committed to the cause; Peck joined our board of directors.
Public-service time on radio is the easiest form of free advertising and the easiest to produce. Most radio stations will accept either a written script or a thirty- or sixty-second tape. They usually require two weeks to get them on the air and will play them for at least a month. Unless you can continue to furnish the radio stations with new taped scripts, which is a very expensive option, you'll get only about a month's mileage out of each. Far more effective is to mail sets of "live" ten-, thirty-, and sixty-second scripts every month, enclosing a grateful cover letter. These are read by announcers and, when written well and typed clearly, are preferred by the stations to prerecorded tapes. Try to have a professional advertising writer work on these. Newspapers and magazines will, on rare occasions, run a public-service advertisement. It's much more difficult for them and is very expensive. But with persistence and footwork, one usually can persuade an advertising editor to insert an ad at some time. It's extremely difficult, however, to control when, where, and how big the ad will run. Another option is to enroll a department store that can donate space for your message in its own ads, run a promotion with you that it can advertise, or even pay the costs for running your ad in exchange for an acknowledgment. |
DDB wrote and produced a great radio commercial using Lohmann and Barkley, a local radio comedy team often used for paid commercials. Tapes were delivered to over seventy-five radio stations. Unfortunately, many of the stations refused to run the spots, because they regarded Lohmann and Barkley as competition for their own comic acts.
TreePeople mailed live announcer scripts. The message was the same each month, but clever copywriting made it fresh and different every time.
DDB also created artwork for a print ad, but we were unsuccessful in getting space donated. This is much easier if you're in a small town. The Los Angeles Times has too many paying customers and so doesn't have much surplus space available. Nevertheless, print ads were run by companies who sponsored other parts of our campaign mentioned below: General Telephone, May Company, Louisiana-Pacific, and Nurseryland. These ads promoted the campaign but also highlighted company efforts.
Most billboard companies provide small spaces to community causes as a public service, but they usually charge to post each board. Some companies even charge monthly. |
At great expense near the beginning of the campaign, we produced and printed 5,000 copies of a fantastic book—a forerunner to this one—called A Planters' Guide to the Urban Forest. A member of the book's advisory team who was also the horticulture editor of the Los Angeles Times got inspired and sold the Times on the project. They dedicated an entire issue of their Sunday Home Magazine to the thirty-nine best trees for Los Angeles and delivered it to one and a half million homes without costing us a cent! We enhanced its impact with a telephone referral service that directed callers to nurseries specializing in their favorite trees.
Some billboard companies have a great distaste for trees, because they block their boards. Without realizing this, we stumbled into a hornet's nest when we began asking for support. We discovered later that one company had just been prosecuted for a midnight massacre of a dozen trees. Even though our campaign focused on people planting in their own yards, most firms remained cold. Despite the negativity, we found a company that loved the idea and posted 800 boards at no charge. We did have to pay twenty-five dollars for each of the 400 bus signs posted.
DDB produced artwork for the billboards and bus signs, but we were unsuccessful in getting the printing donated. However, we found a printer who let us pay him when we could. Ironically, the final installment was mailed two years later—the month the campaign ended.
You'll always need materials to present the overview of your program to the general public, and it makes sense to have it coordinated with the rest of your campaign. |
Support material
DDB designed a brochure that was written by TreePeople and printed by Southern California Edison. "Help Plant an Idea" explained the campaign and how people could participate. We stapled packets of seeds to the front of each brochure, which was labor intensive but eye-catching.
DDB also designed a bumper sticker—"I brake for trees"—that was light-hearted and took advantage of "I brake for animals," one of the bumper stickers popular at the time. Although we paid for the printing of the stickers, we also sold a lot, which underwrote their cost and raised a bit of extra small change.
Don't assume anything! Entities that look like natural partners to you often have other forces pulling on them, or just a completely different perspective on your campaign. Do as much footwork as you can before you spend too much money or time trying to involve a reluctant sponsor. There's more than one way to skin a cat. |
Point of purchase material (POP)
The sign printing and the nursery kits mentioned below were the only print items paid for during the campaign, and they were not necessarily more vital than the free materials to the campaign's success. Our lesson to keep the campaign economical came back to us in spades as we struggled to pay the bill! One tactic— necessary but very time-consuming and often disheartening—was to involve the nursery trade. At a cost of forty dollars apiece, we produced with DDB a packet of materials to be given to 1,000 nurseries in Southern California. The nursery kit contained tree tags, banners that read "Urban Forest Headquarters" and matched the billboards, confirmation forms, and a display mailbox to be periodically emptied by either the nursery personnel or TreePeople volunteers.
Our hope was that each nursery, seeing the value of our campaign for its business, would make a tax-deductible donation to cover the cost. For the most part, we were mistaken.
We were puzzled by the general lack of interest on the part of the nursery industry. Only one major chain, Nurseryland, ran ads announcing their involvement. Because the state association would not endorse a campaign that didn't involve the entire state, we made separate presentations to each regional association in Southern California. One unresponsive group left us feeling particularly disillusioned. Cleaning up after our talk, we found dozens of our brochures left on the seats—but with the little seed packets removed.
Don't go to the trouble of running a campaign unless you make sureeveryone hears about it! Volunteers serviced the nursery mailboxes and hung tree tags. |
When we finally realized we were going to be stuck with almost 1,000 kits that would simply get dusty in our storeroom and not do their job, we came down off our nonprofit pedestal and decided to cut our losses and give the kits away. The sales force of Kellogg Supply, a fertilizer company, volunteered to help distribute kits and collect confirmation cards as they made their biweekly visits to customers. Many nurseries displayed the material and thousands of confirmation forms were mailed to us from eager customers who didn't want to use, or couldn't find, the nursery mailbox.
Another major wholesale grower was unsuccessful in mobilizing enough nurseries to participate in a cooperative ad campaign. Despite their lack of interest, several nurseries acknowledged that they benefited financially from our campaign.
News Events
The day after TreePeople committed itself to the Million Tree Campaign, a nursery that was going out of business called, wanting to donate 100,000 seedlings. We called the National Guard and they agreed to deliver the trees in eight forty-foot trucks that stretched a mile along the freeway. What a visual: the army and the environmentalists! We had the mayor unload the first seedling to a kid. A human conveyor belt delivered the trees from the trucks to our own nursery. We got plenty of coverage.
TreePeople has built a reputation for being media aware. This description is sometimes leveled as a criticism; however, we take it as a compliment. We've never had a public-relations budget nor a staff person devoted to that function. In every case, and sometimes in spite of our efforts, the national media attention we've received has been unsolicited—out of the blue. Our best coverage has always been the result of a story we didn't initiate.
Make sure your events are interesting! Take the time to design an event with good visual interest. The only way to compete with TV violence is to give the media something more colorful or interesting. Charts, graphs, and celebrities planting trees are all better than a person in a suit behind a lectern. Use institutions that already exist, such as Arbor Day, Earth Day, or a local equivalent, around which to build an event. Editors are always looking for stories relevant to time, season, or occasion. They also like stories related to other major headlines. For instance, if there's a major global warming conference scheduled in your town, you might create an event that highlights how your program is helping to cut energy costs locally, thereby reducing carbon dioxide output. Since trees can be part of the solution to many urban problems, many opportunities are available. Another example would be to utilize gang members in a constructive project. That kind of story will always get coverage. Keep it fresh! Find a new twist every time you stage an event, or the media will become very tired very fast. Serve the media. Coffee and (donated) muffins are good for a start! Then add press releases and a couple of high-contrast black-and-white photos, in case the newspaper reporters don't bring along a photographer. Be thoughtful when setting times for your events. The best time is weekdays at 10 a.m. This will usually give you a fresh crew with time to shoot and edit your story before their schedule gets too hectic. |
Why is this? We believe it has something to do with the points above, plus our genuine respect for most of the media folk we've worked with. They deserve it: they're a priceless resource. Don't overuse them or try to trick them.
TreePeople actually turned down an offered donation of two pickup trucks because after months of negotiation and no commitment, the offer finally came through the evening before one of our big scheduled press conferences. Naturally, the corporation wanted to be there to announce the sponsorship. Our press releases had gone out three days prior with not a peep about this. We valued our reputation for being straight shooters with the media and weren't prepared to annoy them with a surprise change of script on the day of the press conferences.
Tree People enrolled a local TV station, KABC, and a newsman, to produce a five-night miniseries on various aspects of the campaign. KABC took up the cause. They provided regular updates and a treemometer to measure progress. In fact, it was their innocent request for our phone number to flash on the screen that finally sent our tree count through the roof. Believe it or not, in the land of the telephone, we'd been asking for planting confirmations in writing—on a postcard or even a scrap of paper. The immediacy and obviousness of a tree hotline and answering machines to take the calls twenty-four hours a day had passed us by.
TreePeople presented KABC with a special award at the end of the campaign and made sure the viewers were acknowledged for the major role they played. Everybody deserves to feel worthy, appreciated, and part of the key to success.
TV news editors are always looking for stories that they can use on holiday weekends, but avoid weekend media events. Most stations have few or no camera crews on weekends, and crimes and disasters are their priority. Never think of your public-education work as PR. The media don't like giving free advertising, and you're not advertising: you're inspiring and educating the public about something of vital importance to the environment everyone lives in. That's not a commercial item. Make yourself fully available. It may not look like progress at the time, but when you plant hundreds of seeds, some are sure to grow. Brief yourself on the group you're addressing. Find out what they've done in the past and what they're capable of doing for your campaign. Don't ram information down their throats at the beginning of your presentation, but be sure to give plenty of options at the end; and if you get a check as well, so much the better. (See page 39.) |
Campaigns like this are enough to give you early ulcers. Your tree count will drive you crazy. When your real job is to encourage high-quality planting and tree care, why do you spend most of the time drumming up enthusiasm and bean counting? The age of the sound bite will turn your highest intentions for communicating care and thoroughness into a one-liner, and that one-liner will be your number goal. Think very carefully before you give yourself this rod for your back.
TreePeople is still apprehensive about a repeat of a campaign for Los Angeles that hangs success on a number. One essential problem with such a campaign is that you will be hailed if you hit the jackpot, and you'll receive sympathy cards if you don't. So you'll go crazy getting to that number. You'll want to cheat. You'll beg people to let you count their trees. They'll ask you if you want to count their rose bushes and vines too. You'll want to fudge your timeline. You'll have long philosophical discussions with your colleagues about whether trees that would have been planted anyway should count and what the geographic boundaries should be. And what you're doing it all for anyway. Everyone will get sick or depressed or leave straight after the campaign—win or lose. You probably think we're kidding.
The Interview and Speaking Circuit
TreePeople recruited and trained staff and volunteers for a speakers bureau. We appeared on TV and radio interview programs at a moment's notice—at 6 a.m. or 12 midnight. Every opportunity to talk was taken. Every rotary club, garden club, or gathering of two or more got a speaker and a slide show.
The Religious Community
TreePeople involved churches and synagogues in some aspects of the campaign. A presentation to the Inter-Religious Council of Southern California inspired leaders of many religions to get involved at some level. A few congregations organized seedling distributions based around an urban-forest sermon, but this didn't result in widespread participation.
Trees are a positive issue and are an important symbol in the ideology of many of the world's religions. Don't expect interest to spread from the top down. Time and again, we were shown that the most powerful direction is from the bottom up! A committed member of a congregation is definitely your best shot. Many large corporations have in-house printing and video and audio facilities. Having them contribute those resources is usually easier than getting direct funding and is often much more valuable. The important thing is to allow a lot of time. Your project must fit into the corporation's profit-making schedule, which sometimes can take months. |
The Corporate Community
Companies can be very helpful. Their executives can provide leadership to both your organization and the community, and their involvement can lend credibility to your cause. Companies can contribute resources, finances, and volunteers. And reaching people where they work is often an overlooked route.
The TV spot we shot with GTE's crew would have cost at least $25,000 (in 1983 dollars) if we'd had to pay for professional services; instead it cost us nothing. Southern California Edison contributed thousands of dollars in printing services over the years. Also, having a volunteer art director employed at a design firm meant help from suppliers, who usually are happy to oblige their client.
Large corporations are also a resource for volunteers. Corporate community responsibility is a big issue these days, and concern for the environment makes it a double whammy in your favor. Big concerns often have volunteer coordinators on staff whose job it is to recruit both executives and rank-and-file workers for service projects. The most forward-thinking companies are even providing paid release time from daily duties for some volunteers. Also, some companies will contribute funds to organizations where their employees volunteer.
Early in the campaign, General Telephone's vice-president for public affairs joined our board of directors. We began working on a plan that developed into a major two-year commitment from GTE. They invited their people to become Urban Forest Rangers, who would visit local elementary schools with environmental information, stories, seeds, soil mini-greenhouse kits, and follow-up curriculum packets for the teachers. Almost 700 people volunteered, and GTE underwrote the entire $40,000 cost of the program. The staff and resource time contributed was valued at another $100,000!
Use fun runs for publicity rather than to raise money. You'll avoid disappointment!
Think of easy (for you) and cheap (for them) ways to involve corporations, like our tree-dedication program. For ten dollars each, they can have trees planted in the mountains in honor of customers or employees or just to boost their public image. They're not all going to be $10,000 sponsors, but you can still do great business together. But be careful. We've been caught many times putting days and months into ideas that never happened. Time is often a necessary investment to realize your dreams. The time wasted can be minimized if you inform a company at the outset that your resources are limited and that, without anything solid, your time is limited too. If they're not happy with that, it's better to end the association right then, as they'll never be able to understand the difference between nonprofit and profit-making concerns, and more heartbreak will follow with both partners feeling cheated. Be careful not to let their involvement divert you from your mission. Simply try to make your agenda their agenda and then let their involvement work for you. Stay open and make the negotiation fun. |
GTE's involvement paid off in riches beyond their dreams. Almost 70,000 kids participated, and all their parents found out about it. The positive publicity generated was greater than anything they could have bought, and their vice-president was featured in an article in Fortune magazine. Of course, GTE's participation was also a great boost for TreePeople.
Although it didn't come to fruition until after the campaign, TreePeople's friendly, cooperative approach to corporate involvement paid off again when the Southern California Honda Dealers Association committed major dollars and full-page advertisements to a campaign to "Help Make Your Drive More Beautiful" by sponsoring the planting of 1,000 trees a month for three months.
Another example is the Urban Forest Run. Four years in a row, TreePeople closed down a freeway and staged a ten-kilometer run sponsored by May Co., Louisiana-Pacific, The Gap, and Warner Bros., respectively. We had to work hard to get these corporate sponsors but once on board they paid for the T-shirts and other promotional materials distributed. The idea was to demonstrate that freeways could be made human-scale, even if only for half a day. Even with this project, TreePeople managed to make its statement about the power of the individual. The organization had a fairly low profile at the time and, though the run didn't make money, a front-page photo in the Los Angeles Times showing thousands of running bodies did wonders for our name recognition.
TreePeople's latest and greatest corporate sponsor is GEO. With the GEO Metro rated the most fuel-efficient car on the road today, we were happy to open discussions that led to our biggest-ever corporate contribution—and to receiving six vehicles to replace old jalopies. The GEO executives and their PR firm were long-sighted, allowing us to use their contribution to hire more staff at a time when it was really needed in exchange for a long-term contract and the promise of 35,000 trees in the ground. As we've come to know and trust each other, TreePeople has been able to express its vision to a receptive and educated ear. Our GEO partners can now take our agenda and match it to their goals, rather than vice versa, which is the most common frustration in these circumstances. Both parties can feel good about the relationship when the dog is wagging the tail. In our case, that means solid, well-executed programs coming before funding, rather than funding dictating how we spend our time.
Be guided by your intuition. A partnership isn't necessarily right just because it sounds logical. With luck, this time around, the environmental movement is here to stay for a bit. Your work, your integrity, and your image are more important than any corporate partnership, no matter how attractive it can be made to look. Believe it or not, the money from a corporation isn't always worth the cost to your organization. You can fall from grace very quickly and you or your organization can be smeared for life. Beware the corporation that appears to want to give you a blank check. What do they really want from you?
Take some photos of the site before preparation. This step will make a good set of before-and-after pictures to document your work and show it off!
How many subgroups are in your community? Use their internal structure to get your message across. Catch people where they work, where they shop, where they play, and where they live. |
Schools, Scouts, and Walking the Streets
TreePeople used its established school program to spread the word. Many schools took on plantings, and a three-year total of 45,000 children planted a tree at home. TreePeople currently reaches over 100,000 kids a year in the classrooms and assembly halls of Los Angeles' schools and on the nature trails of our park headquarters. On safe plantings—those not involving freeways or large street trees—we used scouts and other youth groups who like to get involved in fresh, new group activities.
Free trees often are thrown away, because they have no intrinsic value to the recipient. TreePeople distributed seedlings for one dollar each at fairs and shopping malls and even went door to door offering to plant seedlings in homeowner's gardens—just to spread the word. This action was a wonderful but desperate measure and was very labor intensive. It was dropped after a couple of months.
We encourage you to set up your program in such a way that you have room to experiment and take risks. It's the creativity that catches attention and inspires others. Don't be discouraged by failure. Look at what worked and also at what didn't. Learn your lessons and move on, trying other variations until you succeed. |
Even in the 1990s, there's no certain method for achieving your public-awareness goal. We're all still pioneers in this field. Aside from being creative, one must be persistent. Finding a new way involves the risk of failure as well as the chance of success.
During the Million Tree Campaign, we often felt like rats in a maze, following every possible path. Some succeeded; others were bitter failures. Nevertheless, we'd set our deadline and had no time or money for lengthy and costly research, even though it may have been valuable and economic in the long run. If an idea didn't work within a few months, we'd drop it and move on, with no regrets, fresh for the next idea. We kept thinking one thing was going to do it. That wasn't true. It was an accumulation of many things—most strongly, dogged persistence.
We're still learning from our oversights back then. For instance, how many of the million trees are alive today? We don't know because we didn't build in an assessment factor. Because we emphasized trees planted on private property, we assume a high survival rate. On reflection, we might have done even more to educate people about the need not only to plant but also to commit to long-term care. As this book demonstrates, we're obsessed with stressing maintenance these days.
This lesson is just the beginning. Use it to inspire ever greater and more successful public-education efforts. This chapter was originally a paper delivered at the Third National Urban Forestry Conference in Orlando, Florida, in 1986. It was reproduced and has been sent to community groups around the world. Many have reported the fantastic, original ideas they've been able to put into action from our experience. A lot have reported that the willingness to fail has served them unbelievably well.
By the way, the campaign was a success. It certainly didn't turn out according to plan, but we accomplished the stated goal. The people of Southern California—individuals, families, churches, service organizations, cities, the U.S. Forest Service, County Foresters, scouts, and corporations—reached the goal, and those working closely with us celebrated that accomplishment. After three years, four days before the lighting of the Olympic flame, we received word that an apricot tree had been planted in Canoga Park. It was the confirmation of the planting of the millionth tree.
Copyright 1990 by TreePeople with Andy and Katie Lipkis
All rights reserved. No part of this work may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted by the 1976 Copyright Act or in writing by the publisher.


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1 September 2011
London 2012 Paralympics to be a truly digital Games
The International Paralympic Committee (IPC) has unveiled its social media guidelines, which it hopes will see the London 2012 Paralympic's as a "truly digital Games."
One part of its social media guidelines encourages the athletes taking part in the games to actively get involved on social networks and share their experiences of the game with Olympic fans online. Craig Spence, from media and communications at the IPC said, "We want to use the power of social media to spread the Paralympic vision and share the Paralympic experience so that anyone anywhere in the world can be part of these Games."
The Games, which run from 29 August to 09 September 2012 in London will see more than 4,200 athletes from 150 countries compete in over 20 different sports. The Opening and Closing Ceremonies will be available on the Paralympic website, which athletes will be encouraged to share.
Although actively encouraged to use social media throughout the Games, they are asked to abide by the guidelines set out in the document.
These guidelines include:
- All posts to be made in first person, and only posts about their own personal experience at the Games
- Broadcasting contracts prohibits sound or video being shared from inside the venues, but pictures are encouraged
- Must not include references to commercial connections and sponsors (unless an official IPC Partner, Games Sponsor or NPC partner) must not be visible on the same screen where the content is shared / viewed to prevent any impressions of association
- They must not include the words Paralympic/s in anything other than editorial content, including User names
Spence continues, "Many of our athletes are already on social networking sites such as Facebook and Twitter. What these Guidelines aim to do, as well as encouraging them to embrace social media, is also protect the integrity of the Paralympic Games and anyone associated with them."
As well as getting actively involved with the public from their own social media profiles, the IPC is encouraging athletes to engage with followers of its own official sites including Paralympic.org, London2012.com and it's Facebook page and YouTube channel (which doubles as Paralympicsport.tv).
Image credit: International Paralympic Committee
Categories: Social media, News, Events
Tags: olympics, london 2012, paralympics, IPC, social media guidelines, sports, olympic games
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Hiryu wrote:I just witnessed a LoL match where a full ability power Nunu was dealing no damage with the ultimate. Which was supposed to deal 2k damage.
I was that Nunu...
Millo wrote:Small world lol
Hiryu wrote:Do not tell me you were playing an ARAM on EUW.
Hiryu wrote:WERE YOU THE FUCKING ALISTAIR?!
Whatis6times9 wrote:Tootoo fought Boll to a respectable draw, didn't see that coming.
Columbus is using a neutral zone scheme I have never seen before, it's like a 1-1-2-1.
What are you, a fucking horse?Whatis6times9 wrote:They did? I haven't paid attention to anything, hockey's back.
Hiryu wrote:Adult Swim to air tomorrow the "Rude Removal" episode of Dexter's Lab, the one with cursing.
First time on tv.
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5 Excellent readMAMMAJOJO | 02/01/2010 | See all MAMMAJOJO's reviews (1)I really enjoyed this book. Having read everything Martina Cole had to offer and becoming really frustrated with her most recent repetitive books this is a breath of fresh air! Chambers gets to the point without overly describing everything. Gritty, dramatic and a bit violent definitley one for old Martina Cole fans!
5 Fantastic!rampnob | 27/01/2010 | See all rampnob's reviews (5)This book reminded me of the earlier Martina Cole books which when picked up, you couldn't put down! Although you could predict what would happen, you just couldn't believe that someone could be so evil and a mother so nieve! I've just brought Billie Jo and can't wait to get stuck into that one!
4 Very GoodHighclere | 01/05/2010 | See all Highclere's reviews (8)This is the second book I have read by KC. The first one being Billy Jo. This was more intense and a better story than Billy Jo in my opinion, and although the end was sort of predictable, was so well written was worth the read. Am definitely going to read the other two she has written.
5 Another awesome read!!gemmanash | 01/08/2010 | See all gemmanash's reviews (1)This book is fab! Any Martina Cole fan should read Kimberley Chambers books and they'll never look back! This is the second book I have read by her and I loved it. I read it in less than a week! Just about to start reading The Betrayer and am hoping it will be just as good, if not better!!!!


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You may have been confused by the absence of news for the past 2 nights. Usually, this kind of drop down of commitment would mean I got lazy. Not now however (although I could just be using this as an excuse). Since not much happens on the back end of the week when it comes to major announcements and reveals it is best to collect the most of that for one big post on the end of Sunday. When everyone is tired. And doesn't want to do anything but surf the net. And so, I bring you the weekend news round up and the new release list for the forthcoming week. Enjoy.
Apr 292012


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Huntington disease is a disorder in which nerve cells in certain parts of the brain waste away, or degenerate. The disease is passed down through families.
Huntington chorea
Huntington disease is caused by a genetic defect on chromosome 4. The defect causes a part of DNA, called a CAG repeat, to occur many more times than it is supposed to. Normally, this section of DNA is repeated 10 to 28 times. But in persons with Huntington disease, it is repeated 36 to 120 times.
As the gene is passed down through families, the number of repeats tend to get larger. The larger the number of repeats, the higher your chance of developing symptoms at an earlier age. Therefore, as the disease is passed along in families, symptoms develop at younger and younger ages.
There are two forms of Huntington disease.
If one of your parents has Huntington disease, you have a 50% chance of getting the gene. If you get the gene from your parents, you can also pass it on to your children, who will also have a 50% change of getting the gene. If you do not get the gene from your parents, you cannot pass the gene on to your children.
Behavior changes may occur before movement problems, and can include:
Abnormal and unusual movements include:
Dementia that slowly gets worse, including:
Additional symptoms that may be associated with this disease:
Symptoms in children:
The doctor will perform a physical exam and may ask about the patient's family history and symptoms. An exam of the nervous system will also be done. The doctor may see signs of:
Other tests that may show signs of Huntington disease include:
Genetic testing is available to determine whether a person carries the gene for Huntington disease.
There is no cure for Huntington disease. There is no known way to stop the disease from getting worse. The goal of treatment is to slow the symptoms and help the person function for as long as possible.
Medicines can be prescribed, depending on the symptoms.
Depression and suicide are common among persons with Huntington disease. It is important for caregivers to monitor for symptoms and seek medical help for the person right away.
As the disease progresses, the person will need assistance and supervision, and may eventually need 24-hour care.
Huntington Disease Society of America - www.hdsa.org
Huntington disease causes disability that gets worse over time. Persons with this disease usually die within 15 to 20 years. The cause of death is often infection. Suicide is also common.
It is important to realize that the disease affects everyone differently. The number of CAG repeats may determine the severity of symptoms. Persons with few repeats may have mild abnormal movements later in life and slow disease progression. Those with a large number of repeats may be severely affected at a young age.
Call your health care provider if you or a family member develops symptoms of this disorder.
Genetic counseling is advised if there is a family history of Huntington disease. Experts also recommend genetic counseling for couples with a family history of this disease who are considering having children.
Jankovic J. Movement disorders. In: Daroff RB, Fenichel GM, Jankovic J, Mazziotta JC, eds. Bradley's Neurology in Clinical Practice. 6th ed. Philadelphia, PA: Elsevier Saunders; 2012:chap 71.
Lang A. Other movement disorders. In: Goldman L, Schafer AI, eds. Goldman's Cecil Medicine. 24th ed. Philadelphia, PA: Elsevier Saunders; 2011:chap 417.
Luc Jasmin, MD, PhD, FRCS (C), FACS, Department of Neurosurgery at Cedars-Sinai Medical Center, Los Angeles CA; Department of Surgery at Los Robles Hospital, Thousand Oaks CA; Department of Surgery at Ashland Community Hospital, Ashland OR; Department of Surgery at Cheyenne Regional Medical Center, Cheyenne WY; Department of Anatomy at UCSF, San Francisco CA. Review provided by VeriMed Healthcare Network. Also reviewed by David Zieve, MD, MHA, Bethanne Black, and the A.D.A.M. Editorial team.
For help in finding a doctor or health service that suits your needs, call the UPMC Referral Service at 412-647-UPMC (8762) or 1-800-533-UPMC (8762). Select option 1.
UPMC is an equal opportunity employer. UPMC policy prohibits discrimination or harassment on the basis of race, color, religion, ancestry, national origin, age, sex, genetics, sexual orientation, gender identity, marital status, familial status, disability, veteran status, or any other legally protected group status. Further, UPMC will continue to support and promote equal employment opportunity, human dignity, and racial, ethnic, and cultural diversity. This policy applies to admissions, employment, and access to and treatment in UPMC programs and activities. This commitment is made by UPMC in accordance with federal, state, and/or local laws and regulations.
Medical information made available on UPMC.com is not intended to be used as a substitute for professional medical advice, diagnosis, or treatment. You should not rely entirely on this information for your health care needs. Ask your own doctor or health care provider any specific medical questions that you have. Further, UPMC.com is not a tool to be used in the case of an emergency. If an emergency arises, you should seek appropriate emergency medical services.
For UPMC Mercy Patients: As a Catholic hospital, UPMC Mercy abides by the Ethical and Religious Directives for Catholic Health Care Services, as determined by the United States Conference of Catholic Bishops. As such, UPMC Mercy neither endorses nor provides medical practices and/or procedures that contradict the moral teachings of the Roman Catholic Church.
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As the only senior on the Aggies' active roster, Sean Harris will naturally be in the spotlight. But don't expect the event to be renamed "Sean Harris Night." And that's just fine with the 6-foot-7, 230-pound forward from Rocklin, Califo
Defense allows Aggies to win rubber match with Rebels
Sean Walker |
posted Feb 25th - 9:17am
It wasn't Chris Smith scoring 14 of his game-high 20 points that helped Utah State beat UNLV, nor was it David Collette connecting on all seven of his attempts from the field for 17 points; it was the Aggies' second-half defense.
Smith has 20 to lead Utah State past UNLV 83-65
The Associated Press |
posted Feb 24th - 10:02pm
Chris Smith scored 20 points, 14 coming in the second half, to lead to Utah State past UNLV 83-65 Tuesday night.
Pearre, Perkins grow up a bit more in Utah State's win over Fresno State
Sean Walker |
posted Feb 22nd - 7:34am
If Pearre graduated, Saturday night was his commencement exercise with 19 points to help the Aggies to a home victory over Fresno State, 85-79, at the Spectrum that gave the program its 400th win under head coach Stew Morrill.
Pearre with 19, leads Utah State past Fresno State 85-79
The Associated Press |
posted Feb 21st - 9:50pm
Julion Pearre scored a career-high 19 points and led four players in double figures as Utah State beat Fresno State 85-79 on Saturday night.
BYU, Utah State announce two-game extension to running series
Ben Dowsett |
posted Feb 19th - 1:13pm
The Cougars and Aggies have extended their running in-state rivalry through 2020 with today's announcement. The schools will continue their home-and-home rotation with a pair of Friday night October games in 2019 and 2020.
Utah State routs San Jose State, 76-54
The Associated Press |
posted Feb 18th - 10:20pm
Jalen Moore scored 20 points and grabbed six rebounds as Utah State routed San Jose State 76-54 on Wednesday night.
Moore nearly perfect as Utah State sweeps season series with Nevada
Sean Walker |
posted Feb 11th - 8:54am
Jalen Moore scored the Aggies' first seven points — and his night only got better from there — en route to 17 points, two assists and two blocks while leading Utah State to a 75-62 win over the Wolf Pack.
Utah State downs Nevada 75-62
The Associated Press |
posted Feb 10th - 9:21pm
Chris Smith scored 18 points on 6-of-10 shooting to lead four Aggies in double figures as Utah State ran past Nevada 75-62 Tuesday night.
Former teammate remembers Aggie great Wayne Estes 50 years after death
Sean Walker |
posted Feb 8th - 11:23pm
KSL caught up with one of Wayne Estes' former teammates, roommate Del Lyons — a man who was with the Aggie All-American on the night of his death.
Utah State outlasts New Mexico 63-60
Glen Rosales, Associated Press |
posted Feb 7th - 6:40pm
Jalen Moore had 19 points and Darius Perkins hit a key 3-pointer Saturday in Utah State's 63-60 win over New Mexico.
Utah State QB Keeton granted 5th year of eligibility
Sean Walker |
posted Feb 6th - 10:17pm
Aggie quarterback Chuckie Keeton, who entered his senior season last year as the team's starter and a dark-horse Heisman Trophy candidate, was granted a medical redshirt by the Mountain West Conference and the NCAA on Friday.
Local colleges turn to social media in recruiting process
Sean Walker |
posted Feb 5th - 10:13am
A day after National Signing Day swept across Utah and left a bountiful crop of new recruits at the state's universities, the coaches of the three FBS institutions in the Beehive State couldn't help but notice the impact social media had.
Aggies focus on line, athleticism with Wells' third signing class
Sean Walker |
posted Feb 4th - 8:31pm
Utah State signed 17 new players Wednesday, a list that includes 11 high school signees, five junior college enrollees and two four-year transfer players.
Aggies 'out-toughed' in first-ever home loss to Broncos
Sean Walker |
posted Feb 4th - 10:16am
Derrick Marks scored 23 points in only 26 minutes of play as the Broncos avenged an earlier home loss to the Aggies with a 68-63 win at the Spectrum to even Utah State's conference record at 5-5.
Recruit Central: Signing Day 2015
posted Feb 4th - 5:48am
Today is Signing Day for high school athletes from across the country to officially sign letters of intent with the school they wish to attend.
Colorado St. at Utah St.
Dee Glen Smith Spectrum, Logan | 3/7 7:00 pm |
College Football
What We Learned About Nebraska Under Riley
Thu, 05 Mar 2015 22:32:35 -0500
Burning Questions for OSU's Spring Practice
Thu, 05 Mar 2015 22:19:40 -0500
Tennessee QB on Challenge Ahead: I Love Competition'
Thu, 05 Mar 2015 22:04:59 -0500
Week 2 Spring Practice Stock Report
Thu, 05 Mar 2015 22:04:05 -0500
Biggest Early Needs for UCLA's Class of 2016
Thu, 05 Mar 2015 19:41:23 -0500
Trio of 4-Stars Ready to Show out on Saturdays
Thu, 05 Mar 2015 18:29:51 -0500
Breaking Camp Performance Helping Jones Jr. Reach His Dreams
Thu, 05 Mar 2015 18:15:59 -0500
Former 4-Star Daub to Transfer to JUCO
Thu, 05 Mar 2015 17:25:11 -0500
Strong: I Didn't Kick Players off the Team
Thu, 05 Mar 2015 17:10:26 -0500
Baylor Trying 410-Pounder at TE
Thu, 05 Mar 2015 16:49:13 -0500
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The station representative who can assist a person with disabilities with issues related to the content of the public files is Mike Dowdle, available during regular office hours at firstname.lastname@example.com and (801) 575-5555.
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Events & Programs
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Richton Park Public Library Tech Blog
GCF Learn Free - Learn how to use computer software, social media, and much more.
GCF Learn Free Continuing Education Units Classes - Take the classes and earn a certificate of completion.
Technology Programs:
Adult Craft Night
Monday Evenings
Let your crafty side out to play. We will have art supplies available for use. Come in and create
something amazing. Contact the library for more information. Sign up today! Limit 10 per class
January 13th
February 10th
March 10th
April 21st
May 19th
Night Knitting
2nd & 4th Wednesdays
Come join other knitters, crocheters, and fiber art enthusiasts to learn more about your
favorite hobby or help others learn new skills!
January 18th
January 22nd
February 12th
February 26th
March 12th
March 26th
April 9th
April 23rd
May 14th
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Crafting 101 Classes
Thursday Evenings
LIMIT 10 per class. Contact library for more information.
Sign up today!
January 9th: Crochet Please bring hook and yarn
February 13th: Scrapbooking Please bring pictures
March 13th: Basic Sewing Fabric to make a pillow
April 10th: Beading All materials supplied
Sewing Club
Saturday Mornings
Come to the library and work on those sewing projects you've been putting off. We will have out
machines out to use and table space to spread out on. Limit 10 per class. Sign up today!
January 25th
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Avian Influenza (Bird Flu)
What is bird flu?
Bird flu is an infection caused by a certain kind of avian influenza virus. Although there are many kinds of bird flu, the kind that now concerns health workers is the H5N1 bird flu virus. This virus is found in wild birds. Most of the time, wild birds don't get sick from the virus. But wild birds can easily pass the virus to birds that are being raised for food, such as chickens, ducks, and turkeys. The virus can cause them to get very sick.
Usually bird flu virus is not passed from birds to people. But since 1997, some people have become sick with this serious, deadly kind of bird flu. Most of these infections have been in Asian countries among people who have had close contact with birds raised on farms. But experts believe that the virus may eventually spread to all parts of the world. So far, no cases of H5N1 bird flu in humans have been found in Canada or the United States.
What causes bird flu?
Bird flu is caused by a virus. After a wild bird infects a farm-raised bird, the virus can easily and quickly spread among hundreds or thousands of birds. Sick birds must then be killed to stop the virus from spreading.
People who come into contact with sick chickens, ducks, or turkeys are more likely to get the virus. Bird flu virus can be passed through bird droppings and saliva. It can also live on surfaces such as cages, tractors, and other farm equipment.
Most people don't need to worry about getting sick with bird flu virus. You cannot get bird flu from eating fully cooked chicken, turkey, or duck, because heat kills the virus.
Why are people so worried about bird flu?
In a few cases, experts think that bird flu was passed from one person to another person, not from a bird to a person. Because viruses can change quickly (mutate), experts worry that bird flu will one day be passed easily from person to person. This is a scary possibility, because the H5N1 bird flu virus can make people sicker than other kinds of flu viruses. Even though only a few hundred people are known to have been sick with bird flu, more than half of them have died.
Experts also worry because the H5N1 bird flu virus is so different from other flu viruses that our bodies do not have any immunity. Not having immunity means that our bodies have a hard time fighting the virus. It also means that anyone, including those who are otherwise very healthy, can get seriously ill if he or she gets this kind of bird flu.
What are the symptoms?
At first, the symptoms of bird flu can be the same as common flu symptoms, such as:
- A fever.
- A cough.
- A sore throat.
- Muscle aches.
Bird flu may also cause an eye infection (conjunctivitis).
But bird flu can quickly progress to pneumonia and acute respiratory distress syndrome, a serious lung problem that can be deadly. For the people who die from bird flu, the average length of time from the start of symptoms until death is 9 to 10 days.1
Call your doctor right away if you have traveled somewhere or live in an area where there is bird flu and you have a fever and a hard time breathing.
How is bird flu diagnosed and treated?
If your doctor thinks that you may have bird flu, he or she will do a physical exam and ask you questions about your symptoms and past health. Your doctor will also ask where you live, where you have traveled recently, and if you have been near any birds. Then your doctor may order blood tests, nasal swabs, or other tests, such as X-rays, to help find out what is making you sick.
Some questions your doctor might ask are:
- Have you been within 3 ft (1 m) of live, sick, or dead poultry, or with wild birds?
- Have you eaten raw or poorly cooked poultry or eggs?
- Have you had close contact (touching or speaking distance) with someone from an area affected with H5N1 bird flu virus who has a severe respiratory illness or who later died from an unknown cause?
- Are you a lab or poultry worker who might have been exposed to H5N1 bird flu virus?
How bird flu is treated depends on what the virus is doing to your body. In some cases, antiviral medicines may help you feel better. But experts are concerned that certain antiviral medicines may not work against bird flu. Viruses become resistant when they change over time, and then the medicines that worked in the past no longer work well.
If you have bird flu, you will stay in a private hospital room (isolation room) to reduce the chances of spreading the virus to others. When your doctors and nurses are caring for you, they will wear gloves and gowns. Some people who have bird flu may need a machine called a ventilator to help them breathe better. Other people may need a machine to help the kidneys work better (dialysis). More than half of the time, bird flu leads to death.
How can bird flu be prevented?
The World Health Organization and the U.S. Centers for Disease Control and Prevention are preparing for the possibility that bird flu could spread to people all over the world in what is called a pandemic. In 2007, the U.S. Food and Drug Administration (FDA) approved the first vaccine for humans against bird flu. Immunization is not currently recommended for the public. The vaccine will be kept in the U.S. government stockpile.2 Officials are also storing up large supplies of antiviral medicines. The U.S. government has also developed a flu plan. This is a plan to prepare for a pandemic and to make sure that as few people as possible get the virus.
International health organizations now require that all infected birds be killed. Some countries have programs to clean up poultry farms and to check that all birds are healthy before they are sold. In 2004, the United States stopped buying poultry from most Asian countries.
Even though there is a lot of talk about bird flu, most people in the United States don't have to worry about getting it. As of February 2007, no cases of bird flu in humans had been found in the U.S. But you can take steps to lower your chances of getting infected.
- If you live in an area with bird flu, or if you are traveling to
a country where there is bird flu:
- Avoid poultry farms, poultry-processing factories or plants, and close contact with chickens, turkeys, or ducks.
- Stay away from open-air markets where live birds are sold.
- If you are traveling to a country where there is bird flu, you
can also do the following:
- Ask your doctor about getting a regular flu shot. It is best to do this at least 2 weeks before you leave. This will not prevent bird flu, but it may help you avoid getting the regular flu.
- Keep your hands clean by washing them often with soap and warm water or using a hand gel that kills germs. If you use a hand gel, be sure to buy only gels made with alcohol. They do the best job of cleaning your hands.
- Do not eat raw or poorly cooked eggs or poultry. But you can safely eat fully cooked eggs and fully cooked chicken, duck, and turkey, because heat kills the virus.
Latest Information About Avian Influenza
These organizations are studying and keeping track of bird flu, including what is being done to prevent its spread. Their Web sites have the most up-to-date information about bird flu:
- U.S. Government. You can find information at www.pandemicflu.gov.
- U.S. Centers for Disease Control and Prevention (CDC). You can find information at www.cdc.gov/flu/avian.
- World Health Organization (WHO). You can find information at www.who.int/csr/disease/avian_influenza/en.
Frequently Asked Questions
Ongoing concerns: |
Related Information
- Writing Committee of the Second World Health Organization Consultation on Clinical Aspects of Human Infection with Avian Influenza A (H5N1) Virus (2008). Update on avian influenza A (H5N1) virus infection in humans. New England Journal of Medicine, 358(3): 261–273.
- U.S. Food and Drug Administration (2007). FDA approves first U.S. vaccine for humans against the avian influenza virus H5N1. FDA News. Available online: http://www.fda.gov/bbs/topics/NEWS/2007/NEW01611.html.
Other Works Consulted
- Writing Committee of the World Health Organization (WHO) Consultation on Human Influenza (2005). Avian influenza A (H5N1) infection in humans. New England Journal of Medicine, 353(13): 1374–1385.
- Centers for Disease Control and Prevention (2006). Key Facts About Avian Influenza (Bird Flu) and Avian Influenza A (H5N1) Virus. Available online: http://www.cdc.gov/flu/avian/gen-info/facts.htm.
- Centers for Disease Control and Prevention (2007). Avian Influenza A Virus Infections of Humans. Available online: http://www.cdc.gov/flu/avian/gen-info/avian-flu-humans.htm.
- Public Health Agency of Canada (2006). Avian influenza. Available online: http://www.phac-aspc.gc.ca/influenza/avian_e.html.
- Schünemann HJ, et al. (2007). WHO rapid advice guidelines for pharmacological management of sporadic human infection with avian influenza A (H5N1) virus. Lancet Infectious Disease, 7(1): 21–31.
- U.K. Department of Health (2008). Bird flu and pandemic influenza: What are the risks? Available online: http://www.dh.gov.uk/AboutUs/MinistersAndDepartmentLeaders/ChiefMedicalOfficer/Features/FeaturesArticle/fs/en?CONTENT_ID=4102997&chk=OcYuEL.
- Ungchusak K, et al. (2005). Probable person-to-person transmission of avian influenza A (H5N1). New England Journal of Medicine, 352(4): 333–340.
- World Health Organization (2006). Fact Sheet: Avian Influenza ("Bird Flu"). Available online: http://www.who.int/mediacentre/factsheets/avian_influenza/en/index.html.
Author | Maria G. Essig, MS, ELS |
Editor | Susan Van Houten, RN, BSN, MBA |
Associate Editor | Pat Truman, MATC |
Primary Medical Reviewer | E. Gregory Thompson, MD - Internal Medicine |
Specialist Medical Reviewer | Christine Hahn, MD - Epidemiology |
Last Updated | July 31, 2008 |
- Top of Page
Next Section:
Latest Information About Avian Influenza
Previous Section:
Overview - Top of Page
Next Section:
Related Information
Previous Section:
Latest Information About Avian Influenza - Top of Page
Next Section:
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References - Top of Page
Last Updated: July 31, 2008
Author: Maria G. Essig, MS, ELS
Medical Review: E. Gregory Thompson, MD - Internal Medicine & Christine Hahn, MD - Epidemiology


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NUE Dividend Yield Pushes Past 3%
Looking at the universe of stocks we cover at
Dividend Channel, in trading on Friday, shares of Nucor Corp.
(NUE) were yielding above the 3% mark based on its quarterly dividend (annualized to $1.48), with the stock changing hands as low as $48.62 on the day. Dividends are particularly important for investors to consider, because historically speaking dividends have provided a considerable share of the stock market's total return. To illustrate, suppose for example you purchased shares of the S&P 500 ETF (SPY) back on 12/31/1999 — you would have paid $146.88 per share. Fast forward to 12/31/2012 and each share was worth $142.41 on that date, a decrease of $4.67/share over all those years. But now consider that you collected a whopping $25.98 per share in dividends over the same period, for a positive total return of 23.36%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.6%; so by comparison collecting a yield above 3% would appear considerably attractive if that yield is sustainable. Nucor Corp.
(NUE) is an S&P 500 company, giving it special status as one of the large-cap companies making up the S&P 500 Index.
In general, dividend amounts are not always predictable and tend to follow the ups and downs of profitability at each company. In the case of Nucor Corp., looking at the history chart for NUE below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 3% annual yield.
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Culture Connect Featured Event
Mini golfers of all ages and abilities are invited to participate in this family-friendly event to benefit the American Eagle Federal Credit Union Fund.
This event will take place on Saturday, August 3, 2013 from 9:00 AM- 4:00 PM at the Putter's Paradise/Berlin Batting Cages at 1801 Berlin Turnpike, Berlin, CT.
FREE mini-golf admission with online registration! Register online by Thursday, August 1, 2013, at americaneagle.org/minigolf. The cost of your mini-golf will be underwritten by American Eagle FCU. Event day walk up registration is $5 per person (age 4 and younger are free).
Event Day Activities Include:
-Golf and door prizes
-Meet Earnest the Eagle
-Face Painting, Music, and More
Monies from the fund will be used to provide charitable grants to nonprofit organizations in the communities we serve. The American Eagle Federal Credit Union Fund is held and administered by the Hartford Foundation of Public Giving, the community foundation for the 29-town Greater Hartford region, committed to improving the quality of life for residents throughout the region since 1925.


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quote: i was trolling
quote:so if i attack and dont deploy some troops can i carry them over?
quote:Right now (level 40) I like to make 120-150 level 4 archers with a few giants, goblins, and wall breakers, and target people with overfilled mines and elixer pumps, rather than wiping out whole bases.
quote:Da frick is this bullshite?
quote:I noticed around 1250 ther's a LOT of level 70+ lurkers that appear to feast on the guys getting to that level of trophies for the gem bonus. Much safer around 1k trophies.
quote:i tried to tell you about this game like a month ago. you'd like it. think Smurf Village, but you're able to attack other peoples villages.
quote:We've got quite a few from TD playing. Download it and Join the TigerDroppings Clan.


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The holidays are all about spreading cheer, enjoying special moments, and indulging in the season's most delicious food and drinks. This collection of festive cocktails has options that are lower in calories or that contain ingredients packed with good things like vitamins and antioxidants. So go ahead, savor a celebratory drink or two, without the guilt.
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quote:Les the Animal Steele
quote:Excellent work by everyone!!!
quote:TIGERDROPPINGS IS THE MOST AMAZING MESSAGE BOARD ON THE PLANET. Their thread on Les Miles as professional wrestlers is astonishing, especially the Koko B. Ware 'shop.
quote:If you click on my link to ESBS and then click on their link to this "Les Miles head on wrestler's body" thread, you'll cause a tear in time through which you can enter and post on the TD.com page in Bizarro World.


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Trampolines & Inflatables
+Earn Points
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Trampolines keep the whole family healthy and active
Kids and adults alike love the weightless feeling of bouncing high in the air as if they were flying. Enhance your family's outdoor fun this season by buying a trampoline. Investing in a trampoline is a great opportunity for your family to exercise and get fresh air. They're also a hit at social gatherings, parties and picnics. Kids will spend hours jumping, bouncing and doing athletic tricks on a trampoline. At Kmart, we have tons of different sizes and styles for any size of yard and any budget. So if you're looking for an activity that is sure to keep your whole family busy, look no further than our great line of trampolines.
If you have a small space for a trampoline, or if you're looking for one that will optimize your fitness opportunities, choose from our selection of mini trampolines. They come in sizes that are generally 36 inches wide or larger. Smaller trampolines force you to work a little harder to get the bounce going because they're not as wide and they're low to the ground. Smaller trampolines are great for low-impact aerobics because they don't put a lot of the pressure on your joints that running or walking would. The Stamino In-Tone Plus is perfect for working out, especially because it comes with resistance tubes that will intensify your workout. It also comes with an electronic fitness monitor that will allow you to track your workout and calories you've burned. Bazoongi is a brand that makes smaller trampolines in fun colors and patterns. We also have simple, plain small trampolines, as well as some that are designed for younger kids, such as the Pure Fun First Jumper Kids Trampoline.
At Kmart, we also have tons of larger trampolines that are bouncier and can accommodate more than one person at a time. Our 12-foot, 14-foot and 15-foot trampolines are great when you have several people who want to jump at one time, especially at parties and social gatherings. Because larger trampolines generally have more bounce, Kmart has tons of toy safety gear that will ensure you and your family are safe while jumping. When you're having fun, especially with multiple people on one trampoline, it's easy to hurt yourself or get bounced off. With our selection of safety nets, you won't have to worry about anyone falling at getting hurt. We also have a selection of handrails for both small and large trampolines. Handrails designed for trampolines help you keep your balance, whether you're jumping for fun or for exercise. Also be sure to keep your trampoline away from anything with sharp corners. Placing it too near your gutters or swing set could end in scrapes and bruises if someone should have a misplaced jump.
At Kmart, we have other fun outdoor yard activities that will keep your whole family entertained. If you're looking for a little ride, but not something as thrilling as a trampoline, check out our collection of patio swings. So whether you're looking for a big, fun trampoline your kids will love, or a small swing set for your little one, Kmart has everything you need to keep your family entertained outdoors all year long.


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Buying a computer can be a daunting process. There is so many questions to be answered. Windows or Macintosh? Should I get AMD or Intel? Should I get the 2GB or 4GB model. Should I get the one with the flashy case or the one that's plainer? So many questions which the sales people are quick to exploit and without ever answering many of the important ones. For many people they have already answered the first question do I get a Window's PC or a Macintosh PC. This question is usually answered by preference, the software you want to run or your budget.
Macintosh PC's and laptops generally cost more for pretty much the same hardware. But regardless of whether you choose to go with Windows or Macintosh there are still a number of questions that need to be addressed. This guide will deal with as many as possible and if there are any questions regarding anything I have missed I will update this guide to reflect those questions.


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Blues forward T.J. Oshie had an emergency apendectomy this morning and will be out of the lineup indefinitely, a source has told the Post-Dispatch.
Oshie went to the hospital Friday night, following the Blues' 3-1 victory over Minnesota at Scottrade Center. He played 17 minutes, 33 seconds in the game.
The recovery time for the surgery varies from person to person. Blues goaltender Chris Mason had a similar surgery last season and missed approximately two weeks.
More on this story later.


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JPIC South Africa Newsletter
The JPIC Newsletter from South Africa 2015 Jan newsletter page …Read More »It's your World
The latest update from IBVM at the United Nations …Read More »
Members and co-workers are responding to today's needs in diverse ministries: education, pastoral & spiritual programmes.
Read More ...
Education is a critical need in our world today and continues to be a major focus of IBVM ministries in schools, colleges, universities and informal settings
Read More ...
Justice, Peace
Integrity of Creation
Justice, human rights and social needs must be at the heart of all ministries and so justice, peace and integrity of creation must be nurtured as part of the IBVM identity, being, formation and living.
Read More ...
Mary Ward International
Mary Ward International (MWI) works in every province and region to support the life and mission of the Institute throughout the world
Read More ...


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Special Packages
Hanoi Elegance Ruby SPECIAL PACKAGES & EARLY BIRD OFFERS!
EARLY BIRD LOWEST RATES OF THE YEAR 2014 (Stay in May & June 2014) HE4-T4: Honeymoon trip (2 nights in Hanoi - 1 night on Halong Bay) @ USD472+ per person (Saving 15% from the public rate)
Best deal of the month!
Hanoi Elegance Emerald hotel @18A Lo Su Street, - Best deal of the month Enjoy special Summer hot rates OF THE YEAR 2014 (Stay in May and June 2014) Stay 4 nights pay for 3 nights ONLY Stay 3 nights pay for 2.5 nights ONLY Stay 2 nights and get 20% discount
HE5-Premium Package: Stay 2 nighst in the charming Deluxe Double @Hanoi Elegance Diamond hotel AND 1 night on board the top-notch Paradise cruise Halong Bay) @USD329 + 10% tax per person (double occupancies)
Hanoi Elegance Emerald Special Packages & Offers
01 DELUXE ROOM with special privileges at Hanoi Elegance Emerald hotel as below HE3-T2: Hanoi – Halong Bay – Airport (Hanoi At A Glance) [3 days/2 nights - couple retreat package @ USD185+ per person] (Saving 35% from the public rate)
SUPER SAVE Promotion valid till 31st Dec 2015! Enjoy the special discount up to 35%
Take a friend to sensational Vietnam! Glorious 3 nights/4 days for USD490 + 10% tax for two! You score 02 heaving Hanoi nights PLUS a night aboard the five-star 'Paradise Luxury Cruises' cruising Halong Bay! Yes, the Vietnam trip of a lifetime for you and a lucky friend! You're saving 35% off the typical price and it includes all accommodation, transfers most meals, tours and guides!
HERITAGE LINE : Hanoi – Halong Bay – Hue - Hoian (10 Days/9 nights)
Day 1: Arrival - Hanoi Meet on arrival at Noi Bai Airport, transfer to hotel for check in. Overnight at one of our hotels in Hanoi. Day 2: Full Day Hanoi City Tour (B / L) Morning : A half day city tour includes Ho Chi Minh Mausoleum with its house on stilts and One pillar pagoda. An orientation drive via colonial quarter to the West lake before taking a visit to Temple of Literature well known as Vietnam's first university & come by Hoa Lo prison, where Viet Cong did detain hundreds of Ameri
Street Food Tour (Recommended)
Vietnamese Street Food Tour Vietnamese Street Food is one of dishes you have to eat when you go to Vietnam. A trip to this country is not complete without tasting the street food. With hundreds of food stalls around the streets, you have the chance to taste from a local delicious Pho to egg coffee, from Bun Cha to dim sum … Our professional local guide will help you to experience this great tour.


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Newburyport Bank opens Portsmouth branch
Wednesday, December 19, 2012
PORTSMOUTH – Newburyport Five Cents Savings Bank announced will be opening its first location in New Hampshire.
Newburyport Five Cents Savings Bank is a growing community bank with $634M in assets, six locations (coming soon is 254 State Street, Portsmouth) and over 100 dedicated employees. To learn more please visit www.newburyportbank.com


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Introducing Lisa from Blue Island who completes a wicked smoke week. Almost thought that picture of Lisa on the beach was going to set my computer on fire. Woah.
Know a girl that should be a smokeshow? We're re-loading for next week so shoot us a line at firstname.lastname@example.com and include a Facebook page. Just want to stress again that this is anonymous since we're still getting questions about that. Just send us the link and we'll take it from there.


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Team Dawson comes to Cooperstown
By Craig Muder
Vanessa Dawson watched carefully Tuesday as her husband toured the Baseball Hall of Fame, preparing herself for a hectic Induction Weekend less than three months away.
But during a film retrospective of her husband's career, the enormity of it all set in.
The stoic and regal Andre Dawson, one of the game's leading citizens for more than three decades, took his Orientation Tour on Tuesday in preparation for his July 25 induction. Dawson, who spent 21 big league seasons with the Expos, Cubs, Red Sox and Marlins, was making his fourth-ever visit to the Hall of Fame – but this time he arrived as an electee. Hall of Fame officials spent the morning preparing Andre and Vanessa for what is to come in July, then showed the Dawsons the Museum in the afternoon.
At the end of the tour, Andre and Vanessa were treated to a video summary of his career, complete with commentary from other Hall of Famers. When the lights went up, Vanessa was moved to tears – overwhelmed by the tribute to her Hall of Fame husband.
"I was driven by discipline that was instilled in me through women who were my mentors – being my mother (Mattie Brown), my grandmother (Eunice Taylor) and then my wife," Andre Dawson said.
That discipline brought Andre Dawson the 1977 National League Rookie of the Year Award, the 1987 NL MVP Award, eight Gold Gloves for his play in the outfield and eight All-Star Game selections. And now, it has brought him to Cooperstown.
Craig Muder is director of communications for the National Baseball Hall of Fame and Museum.


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To update Municipality contact information, please use the feedback form.
For more information, check the Municipality Millage rate or the School District Millage rate.
The millage values are updated as soon as they are set by the Municipalities and School Districts.School Millages are on a fiscal year and are set at the end of June.


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Difference between revisions of "Community Leadership Summit X"
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− | == #clsXlca == | + | == [https://twitter.com/hashtag/clsXlca #clsXlca] == |
Revision as of 23:29, 24 December 2014
< Main Page < Programme < Miniconfs
When? Tuesday 13th January 2015
Where? The University of Auckland, New Zealand.
We talk a lot about "community" in the open source world. But what does that mean? How do we keep our communities healthy? As other communities have started to learn from the way open source communities work, what can we in turn be learning from them?
Inspired by the Community Leadership Summit run each year before OSCON, Donna Benjamin will convene CLSx at LCA to bring together community leaders, organisers and managers and the projects and organisations that are interested in growing and empowering a strong community. We invite the leading minds in community management, relations and online collaboration to discuss, debate and continue to refine the art of building an effective and capable community.
As an open unconference-style event, everyone who attends is welcome to lead and contribute sessions on any relevant topic.
The Community Leadership Summit began in 2009 in Portland, Oregon, USA, and has grown to be a key fixture on the open source event calendar. CLS was conceived and is organised each year by Jono Bacon. He is now Senior Director of Community at XPRIZE, and formerly community manager for the global Ubuntu community and author of The Art of Community by O'Reilly.
Jono started the summit as a first step in helping community managers and leaders to define and refine their work, share knowledge and make connections in a vendor neutral way. And now, CLS is going global. CLSx events are local CLS style events that happen in locations around the world.
Find out more about CLS: http://www.communityleadershipsummit.com/about/
Topics for Discussion
Here are a few topics discussed at previous CLS events
- Burnout
- Conflict resolution
- Career opportunities
- Diversity
- Documentation
- Event management
- Governance
- Metrics
- Social media
( For more info check out the CL forum - http://www.communityleadershipforum.com/categories )


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As the saying goes, religion and politics are unfit for polite company. But, controversy is always a welcome topic in theater for Sarasota residents, arts supporters and producers Bob and Beverly Bartner.
That makes it fitting that their next production is "The Book of Mormon." It took writers Trey Parker and Matt Stone seven years to develop the musical satire about the religion. It opened on Broadway in March 2011.
In 2010, Bob and Beverly Bartner went to the reading at Lincoln Center in New York, which featured almost the same cast that opened in the Broadway production.
"We fell in love with the piece. We thought it was the funniest thing we had ever seen," says Bob Bartner.
The rest of the Broadway world agreed, and Parker and Stone raked in nine Tonys at the 2011 Tony Awards, including one for Best Musical. Now, it's set to open in March, in London, under the Bartners' production.
The "Book of Mormon" is not the first controversial show the Bartners have backed financially. Typically, they prefer plays to musicals, but they couldn't resist what they call a "genius" project.
"Obviously, I think you get more of a thrill and more enjoyment out of doing a little cutting edge, a little controversial, a little different than things that are safe," says Bob Bartner.
They've won Tonys for "La Cage Aux Follies" about two queens; for Scarlett Johansson's role in "A View from the Bridge" about illegal immigrants; and people were camping overnight to get tickets to their production of "Jerusalem" that presents its lead character as an endearing drug-addict hero.
Bob Bartner didn't grow up imersed in the world of theater, as his life is now. He saw his first production in college when he took a date to see famous opera singer Ezio Pinza and Broadway star Mary Martin in "South Pacific" to impress her.
Unlike her husband, retired antique-furniture dealer Beverly Bartner became enamored with theater at a young age. When she was 8 years old, her father took her to see famed stage actors Tyrone Power and Anne Baxter, in "John Brown's Body." She was so close to the stage she felt like she could reach out and touch the actors, and it inspired a lifelong love.
Bob Bartner met Beverly Bartner in 1962, through his brother's fiancé. They started seeing plays and musicals together. At the time, he worked at CBS and she would take the train in from her home in New Rochelle, N.Y., to meet him in Manhattan for evening shows.
Bob Bartner says his passion for theater really began in 1995, in Guilford, Conn., where the couple was living at the time. He met the artistic director of the Long Wharf Theater, Doug Hughes, who recruited him to the board at the theater. Then, in 1997, a play named "Wit," about an English professor's final hours with ovarian cancer, came to the theater. Bob Bartner loved it.
After its Connecticut run, an interested commercial producer and theater owner in New York was ready to take a chance on "Wit," if someone would enhance it with $25,000. Without question, Bob Bartner signed the check. First-time scriptwriter and kindergarten teacher Margaret Edson won a Pultizer Prize for "Wit" in 1999.
Bob Bartner's career successes are well spent supporting the arts. He had a broad career in direct marketing and magazine publishing. And he says his most successful days were creating Maxim magazine, and The Week, a news magazine in the U.K. The Bartners are supportive patrons to Asolo Rep, for which he serves as the president of the board.
Beverly Bartner is also an Asolo Rep board member. Additionally, she serves on the board at The Metropolitan Opera and flies regularly to New York City, where the Bartners have an apartment, to see opera productions. She's also produced a few shows under her own name.
The Bartners produce one to 12 Broadway and Off-Broadway productions a year, in New York and in London. They just opened "Cat on a Hot Tin Roof" on Broadway, which features Scarlett Johansson. And soon after they will open "Old Times" with Kristin Scott Thomas, in London.
"Two years ago, we were producing so many plays we didn't know where we were," Beverly Bartner says.
The Bartners travel often. One day last weekend, they had a morning reading in New York City, another the same day in San Diego — plus they had to get back to Sarasota for the opening night of "Heidi Chronicles" at Asolo Rep. They attend every opening night at Asolo Rep.
The couple moved to Sarasota in 2010, because they'd heard the arts thrive here. Beverly Bartner jokes that they got involved at Asolo Rep right away, because someone Googled them when they moved here, but Bob Bartner says they were recruited at a dinner party. Either way, the strong presence of arts in the community solidifies their love of Sarasota. They belong here, in what they refer to as "the Garden of Eden."
They give a small-world example of why they think Sarasota is unique: Fellow Tony Award-winner and director Frank Galati, who just directed "1776" at Asolo Rep, lives a few floors below them in the same Boulevard of the Arts condominium.
"We love Sarasota — that's our final word," Bob Bartner says.
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- Feb
28 Receiving: LBKCA Community Juried Show
10:00 am - Feb
28 GIACOMO GATES, Jazz Singer
8:00 pm - 10:00 pm - Mar
2 25th Anniversary Celebration & Art Exhibit at Island Gallery West
10:00 am - 5:00 pm - Mar
2 SILL Music Monday
10:30 am - 12:00 pm
Good pick for Pick
St. Mary, Star of the Sea, Catholic Church Reverend Emeritus Edward Pick was born in 1935 and ordained to the priesthood in 1960. -
Lovebirds: 75 years fly
Charles "Buzz" and Jane Walker celebrated their 75th wedding anniversary on Valentine's Day with 40 family members and friends at Moore's Stonecrab Restaurant. -
Back in the running
We were skeptical last April when former Longboat Key resident John Wallace told us he had reached the finish line of his marathon career.


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ELKHART, Indiana - August 2002 -- Crown International has appointed Brian Divine to the position of marketing communications manager. The announcement comes from Mark Graham, Crown International vice president of engineering and marketing. Reporting to Bob Lichty, Crown International marketing director for MI/recording, Divine is now responsible for overseeing the manufacturer's marketing budget, media placements, advertising and public relations agencies, trade show coordination, literature production and other related tasks. He is also being called upon to provide statistical forecasting for product sales as it pertains to the allocation of marketing funds. From May of 1999 through May of 2000, Divine was employed as part of Crown's internal sales and support team. Leaving to finish up his Economics degree at Indiana University, South Bend (IUSB), he spent the spring of 2001 conducting a semester-long internship and research project deriving a sales forecasting model for the company - a model that he now utilizes in his new role at Crown. "Brian brings a strong statistical and analytical approach to our marcom position, which provides the perfect balance to the somewhat more emotional methodology of our marketing directors," says Graham. "And having previously worked with Crown, he's been able to hit the ground running, which is great. We're truly energized to have Brian on board." Crown International, a Harman International company, manufactures amplifiers, microphones and systems control products for professional audio markets worldwide, with corporate headquarters located in Elkhart, Indiana. # # # |
Brian Divine Named Marcom Manager for Crown
Friday, August 2, 2002 12:00:00 AM America/New_York
Posted in Press Release Archive - 2002


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NYUHome Login
Students | Faculty | Alumni | Employees | Community
University Life / Student Life / Student Community Standards
Such behavior is prohibited by law and undermines the character and purpose of the University. General information on how to file a complaint about any form of bias, discrimination or harassment can be found in the Notice to Incoming Students.
Students who believe they have been subjected to bias, harassment, discrimination or who have been treated unfairly on the basis of a protected status but are unsure of where to file a complaint should contact the Office of Equal Opportunity
Additional information about sexual assault can be obtained from the New York City Alliance Against Sexual Assault at: http://www.svfreenyc.org/
Information about Title IX, the federal law governing sexual discrimination and harassment in education can be found at: http://titleix.info/
Bias-related conduct is prohibited not only by University policies but also by laws that include, but are not limited to, Title VI of the Civil Rights Act of 1964; Title IX of the Educational Amendments of 1972; Title VII; the Americans with Disabilities Act of 1990; Section 504 of the Rehabilitation Act of 1973; the Civil Rights Restoration Act of 1988; and the New York State and New York City Human Rights Laws.
The information presented on this page is intended to provide readers with a summary of the related University policies and procedures and should not be construed to serve as a substitute for the actual regulations. Readers are advised to consult the University Policies page to read the official NYU policies regarding the judicial process.
If you are seeking personal support in relation to an incident, you may consult any of the following offices:


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Villa Theater Lab: Troubadour Theater Company presents ABBAMEMNON
Date: Saturday April 19, 2014, at 3 pm
Location: Auditorium, Getty Villa
Admission: Tickets required.
Featuring the music of the seminal Swedish band ABBA, this 90-minute romp by the Troubies brings the noise, the funk, and the dysfunctional-family vibe to life in this masterwork of the Greek canon. Appropriate for ages 13 and up due to adult content. Tickets $7.


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Nov, 2011
The good news: The aerospace market is alive, active, and growing in number and strength. The bad news: The mil/aero market seeks new, cutting-edge solutions (from individual components to comprehensive systems) that are not only well designed, but thoroughly tested and verified. (And if this geek had his say, they would be designed, tested, and verified using trusted, high-end, industry-proven software
… Read MoreMentor, new, Aerospace, Electronic, Mentor.com, Mentor Graphics, bleeding edge, space, Hardware, Electric, Mil-Aero, electrical, cutting edge, Geek, Engineer, Milaero, Military