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Northern Trust's Private Equity Group is focused on providing comprehensive private equity solutions to its investors. Since 2001, the group has managed a series of fund-of-funds and separate accounts for wealthy families and institutions. Leveraging the Northern Trust platform, we strive to deliver outstanding risk-adjusted returns.
Private Equity Investing
Northern Trust manages private equity fund-of-funds and separate accounts. Our strategy never wavers: we search for top-tier, over-subscribed managers whose style and strategies fit with a broader portfolio allocation, while providing diversification by vintage year, geography and sector, to generate superior risk-adjusted returns. We leverage our extensive relationships in the general and limited partnership communities, as well as Northern Trust's brand and platform to access invitation-only funds. We are focused on three broad sub-sectors of the private equity market: leveraged buyout, venture capital and secondaries.
Private Equity Sectors
The private equity asset class encompasses several different sectors that have different risk/return characteristics.
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Leveraged Buyout: We target funds in both the U.S. and Europe that are under $1 billion in assets and focused on the lower-middle market. These funds tend to have lower dependence on financial leverage and more focus on operational improvements. We believe smaller funds managed by proven investors can provide the best opportunity for outperformance.
We also opportunistically invest with distressed debt managers looking to ultimately take control of their businesses and create significant operational improvements.
Venture Capital: We look to invest in funds focused on information technology, life sciences and to a limited extent clean technology. Investments are predominately in the U.S., with a small portion in emerging countries such as China and India.
Secondaries: The Private Equity Group selectively buys existing limited partner interests in private equity funds. Secondary investments may mitigate the J-curve and provide quicker return of capital. Secondary transactions are executed in both leveraged buyout and venture capital funds.
Private Equity Fund-of-Funds Structure
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About Our Private Equity Group
The Private Equity Group was founded in 2001, but its origins stretch back to the early 1990's when co-founders Bob Morgan and Brad Dorchinecz first worked together. Since the founding, the group has grown to manage $1.5 billion in private equity assets, and invested in over 145 funds with more than 90 general partners. The group is headquartered in Chicago, and has a satellite office in London, England. Today, we are a part of Northern Trust Alternatives Group, which oversees more than $3.6 billion across multiple alternative asset classes.
Bradley M. Dorchinecz |
Bradley M. Dorchinecz is a Senior Vice President and the Director of the Private Equity Group at Northern Trust. He co-founded the Private Equity Group with Bob Morgan in 2001. He oversees all aspects of the investment process for both primary and secondary investments. This includes sourcing and analyzing venture capital and buyout partnership investment opportunities in the United States, Europe and Asia. He previously was an investment professional at Mercantile Capital Partners, a venture capital and growth equity fund located in Northbrook, Illinois. Prior to Mercantile, Bradley spent five years at Heller Financial (now a part of GE Capital), providing senior debt to middle market buyout funds.
Bradley is on the advisory boards for Trinity Ventures, Aleph Ventures, Cowboy Ventures and Sterling Partners. He speaks frequently at industry conferences, including Super Return, Venture Capital Journal's Venture Alpha, Buyouts Midwest, the Association for Corporate Growth Conference, and the European Venture Capital Association Middle Market Buyout Forum. Bradley graduated with High Honors from the University of Illinois in Urbana-Champaign with a degree in finance and received his MBA with Honors from the University of Chicago Booth School of Business.
Investment advisory services are offered by Northern Trust Investments, Inc., an investment advisor registered with the U.S. Securities and Exchange Commission and subsidiary of Northern Trust Corporation.
An investment advisor typically is deemed a fiduciary under the Employee Retirement Income Securities Act of 1974 and must act with strict honesty and candor solely in the interest of the participants of the plan.
Securities products and services including brokerage activities are offered and sold by Northern Trust Securities, Inc. (member FINRA (FINRA)/SIPC), a subsidiary of Northern Trust Corporation.


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quote:Oprah isn't very good at asking follow up questions though
quote:Actually he did give specifics on when he started taking as when he stopped. I guess you weren't paying very good attention.
quote:Before or after he got cancer
quote:Wouldn't give specifics on when he actually started. Pretty much bullshite
quote:There's no way I believe he wasn't doped in 2009
quote:If we recognize Bonds, Mcgwire, Sosa, etc as the best of a generation of cheaters and accept that they may have changed the sport for the better
quote:quote: There's no way I believe he wasn't doped in 2009 It seems odd that he admit to doping in the years he won but deny doping in 2009 and 2010, years that he lost.
quote:He cannnot admit doping in those years because Statute not up & could lead to more legal issues.
quote:quote: -------------------------------------------------------------------------------- He cannnot admit doping in those years because Statute not up & could lead to more legal issues. -------------------------------------------------------------------------------- Statute has nothing to do with 2009 and 2010 since he never testified about doping in those years. The last time he was under oath was back in 2005. If he was lying about 2009 and 2010, his teammates who've already testified against him would know about it. One explanantion is that perhaps the peleton was relatively clean in 2009 and 2010. :
quote:Read on cycling site, if he doesn't admit to 09/10 & gets lifetime ban lowered to 8 years. The 8 year could be backdated to 2005 & be able to do his Triathlon-ing.
quote:yet still hasn't answered WHY he fought the truth for 15 years
quote:This is correct. The entire point of the admission is to get back on the Ironman circuit
quote:. I presume that his teammates only accused him of doping prior to his comeback, otherwise they would blow his 2009 and 2010 denials out of the water.
quote:His denials are blown out of the water by his biological passport during that period.

subset: commoncrawl


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Well folks, its definitely that time of year again, and as our favorite Buddy the Elf would say, "The best way to spread Christmas cheer is singing loud for all to hear." What better way to spread holiday cheer but by sending out bright festive cards that aren't your average seasons greetings, lets take a look at 12 great Modern takes on Holiday Cards via DesignMilk….
by Wit & Whistle via DesignMilk
by The Indigo Bunting via DesignMilk
by egg press via DesignMilk
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by Modern Printed Matter via DesignMilk
by Ruby Press via DesignMilk
by Sapling Press via DesignMilk
by Karte Design Fabrik via DesignMilk
by Blue Barnhouse via DesignMilk
by Silly Reggie via DesignMilk
by Sad Shop via DesignMilk
Last Minute Holiday DIY Card
In need of a Last-Minute Holiday DIY idea? Check out this quick & easy tutorial to create a unique handmade holiday card wreath. Hosting a Holiday Party? These would make perfect favors! So Cute!
Get the instructions and the full scoop here from FrolicBlog!
Hope everyone has a safe & happy holiday!! Happy Holiday Wednesday!


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If and only if this info is true, it really shows you how immature Gordon is. He could have a little class and play ball until trading him is a possibility. After the debacle in the summer, you'd think he grew up a little.
Maybe he left his tear ducts in Phoenix along with his heart?
"Hornets means nothing." - Tom Benson
In my personal opinion it would absolutely insane to have Gordon sit on the bench for tonights game. His presence would create a huge distraction for the team and it would be in both his and the Organizations best interest to keep him out of the arena tonight for safety reasons. I think the Organization is doing a smart thing but getting him out of Dodge today.
Who is going to trade for a guy who hasn't played this season and has a max contract? Is this dude brain dead? Wouldn't it be best to go and ball out if you want a trade so other teams will actually be interested in your sorry ***. Obviously after his "summer tour" the only team that was interested was Phoenix.
I know what I'd do.
My Anthony Davis website: http://thebrow.uphero.com/
Well, it's sort of a good thing from the Hornets perspective. A legitimately injured Gordon is worth less (trade value wise) than Gordon with a 'fake' injury. Moreover, you tank more games for a higher pick!
I don't see how there isn't a clause where if a player CAN play and WON'T you cant renege/recoup the deal. I mean isn't it essentially the same thing as an EMPLOYEE refusing to work? (this is IF what snowlaw is speculating about trade is true)
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Results 1 to 15 of 81
Thread: John Carter (of Mars)
July 15th, 2011, 12:53 PM #1
John Carter (of Mars)
Does this look as bad as I'm dreading?
Because if this is supposed to be Tars Tarkas...
Jar-Jar-Shrek by the_junk_monkey, on FlickrLast edited by JunkMonkey; July 15th, 2011 at 05:01 PM.
July 17th, 2011, 04:44 AM #2
The trailer seemed slow to me. I did appreciate that it didn't try to overwhelm me with loud noises and frantic action, as most trailers do (sometimes they move so fast that I can't focus my eyes and it all passes in a blur -- maybe that's just old age), but, on the other hand, it did make me wonder if that was because they didn't have enough exciting material in the whole movie to make a decent trailer.
Or maybe they don't yet? How close is this movie to being completed?
September 11th, 2011, 07:38 PM #3
I am informed that this is Sola. Not Tars Tarkas.
November 12th, 2011, 07:49 PM #4
A Disney film.
About John Carter: Warlord of Mars.
Oh boy
November 25th, 2011, 11:56 AM #5
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Evidently this is a White Ape (and John Carter):
Does that make anyone feel any better?
November 26th, 2011, 05:19 PM #6
So that's where my mum's been! I didn't know she was a film star.
November 27th, 2011, 05:57 AM #7
A bit big, but least it has the right number of arms.
November 27th, 2011, 06:26 AM #8
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Must admit, I quite the look of this one...
but it's what they do with them that counts...
December 4th, 2011, 03:12 AM #9
I just finished the first 2 books in the Barsoom series, and then found out that there is a movie comming out next year. I can't wait to see it. But i'v avoided watching the trailer, cus i'm scared it'll suck. I hope it's good, and they make more. (11 books in the series) I'll give it a go...maybe i'm nieve...but i'm hopefull.
January 29th, 2012, 10:53 AM #10
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If you have read the first two you might as well go and read number three because it is a continuous of book two.
As for the pics of Green Martians it seems that their tusks have been removed and I don't think much of the design of the airships, more WW2 bomber than naval ship in the sky, which is how I see them. Still, neither point is going to stop me seeing it.
January 29th, 2012, 12:58 PM #11
One of the few things I thought that the Asylum version, A Princess of Mars, a couple of years ago DID get right was the airships. Bloody awful in every other respect the airships looked like I had imagined them from the descriptions in the books. Many people said the design was too close to Jabba's Sail Barge from Return of the Jedi but who do you think the designers of that film were homaging? (A circle completed by Traci Lords (as Dejah Thoris) wearing a Princess Leia slave costume for the whole show.)
Last edited by JunkMonkey; January 29th, 2012 at 03:38 PM.
January 30th, 2012, 01:49 PM #12
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Whilst I would not wish to comment on the artwork of the Asylum version, the plot turned me right off it.
For any one on the real Barsoom even a Princess Leia outfit is being overdressed. And that applies for the girls as well.
I have looked at the John Carter website and have decided that my best approach to the film is the same one that I applied to The Voyage of the Dawn Treader, ignore the fact that I have read the book(s) and see the film for what it is. Hopefully, John Carter will work equally as well.
January 30th, 2012, 02:48 PM #13
February 2nd, 2012, 06:45 PM #14
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Good: The Kerry Conran (he of SkyCaptain fame)/Universal version, in a pitch trailer: http://www.forcesofgeek.com/2012/01/...=Google+Reader
How I wish this one were made!
*Hope (see earlier posts) comes crashing down*
February 2nd, 2012, 08:29 PM #15
I'm a little puzzled as to why Mars appears to be one of the moons of Saturn in the first one but it looks like it could have been a lot better than what we're getting.
I've just lowered my expectation levels a couple of dozen notches.
I'm now also betting there's a song in it. I mean Dejah Thoris 'Princess of Mars' is now officially... wait for it... a Disney Princess after all. Something with her leaning out of a tall ruined tower, singing of her love for this rough stranger while two moons are reflected in a limpid pool. Enter a frolicking Woola (voiced by Eddie Murphy) splashing through the water...
I feel sick...


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Tiumberland Split Rock Men's Casual Shoe
This boot has the old school look with new school technology. Featuring an anti-fatigue technology that will keep your feet comfortable all day long. These Timberland Split Rocks will be your best friend during these colder seasons and help finish off that winter look.


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In last December I learned that my brother and sisters would have a trip to India and Dubai between Feb. 2 to Feb 15, 2012. Since my relatives used to be arranged for a trip when the Feds has a new plan, that means there will be a new framed case in February and it always comes with big events as distraction- false flag terror attack, war, natural disaster or all of them.
A news proved my allegation. It will be Iran war this time.
Russian military experts say the U.S. is likely to war against Iran in early February
Why does the Feds choose February as operation time? Because there was a president election in Taiwan on Jan 14. National Party competed with Democratic Progressive Party for that seat. National Party is pro-China while D.P.P. pushes for independence of Taiwan. Of course, Beijing wants to see the National Party to win the presidency of Taiwan.
On the other hand, China is a key component in war on Iran. China is a big customer of Iran. It shares 20% of exported oil of Iran. China opposed war on Iran for its own interest. So if US wants the Iran war, it must buy the agreement of China. The D.P.P. of Taiwan became the chip of the deal and was sacrificed in 1/14/2012 presidential election.
On 1/10, Treasury Secretary Geithner visited China to confirm the secret deal.
1/14, Payment confirmed
Taiwan's China-friendly president wins re-election
January 14, 2012 A.P.
http://www.foxnews.com/world/2012/01/14 ... e-election
1/15, Chinese Premier Wen Jiabao started his trip to Saudi Arabia, Qatar, United A.E. (all are US allies) to pick up other payments from the secret deal.
China, Saudi Arabia and the New Oil Alliance - 16 January 2012
1/19, China confirms the deal to turn against Iran.
China Begins to Turn Against Iran
January 19, 2012 2:26 PM
During Premier Wen Jiabao's visit to the Persian Gulf, he struck deals with a number of countries, including Saudi Arabia, the United Arab Emirates and Qatar, many of whom are worried by Iran's nuclear ambitions. China, which has long been one of Iran's only allies and a major customer for its oil exports, now seems to be turning its back on Tehran. From the Telegraph:
"China adamantly opposes Iran developing and possessing nuclear weapons," [Wen] said.
China appears to have sent a message to Iran that it could not rely on Beijing's unstinting support by reducing its imports of oil at a time when the US and Europe are promoting an embargo on the country.
The Washington Post reported that China trimmed its oil imports from Iran in January from a daily average of around 550,000 barrels to 285,000 barrels a day.
Chinese foreign policy experts said the statement demonstrated that Beijing would not allow its international position to end up beholden to Iran.
http://chinadigitaltimes.net/2012/01/ch ... inst-iran/
704. Iran war (2) (1/28/2011)
Be noticed that on 1/10, Treasury Secretary Geithner visited China. I allege it was to confirm the secret deal. Next day, there was such a news:
Harper to visit China, seeking higher oil sales
By David Ljunggren | Reuters – Wed, Jan 11, 2012
OTTAWA (Reuters) - Prime Minister Stephen Harper plans to visit China next month as his government looks to open new markets for oil sands crude in the wake of Washington's decision to delay approval of a major pipeline from Alberta to Texas.
After winning power in 2006, Harper's Conservatives initially took a cool line with China and cited what they described as Beijing's poor human rights record.
http://news.yahoo.com/harper-visit-chin ... 31193.html
For the war on Iran, puppet Canada government ignores Beijing's poor human rights, now has a warm line to satisfy China's great appetite on oil.
On Jan. 18, news reported that "Obama rejects oil pipeline from Canada, triggering loud controversy". Of course, it is not for the consideration of environment as he said. It is part of the secret deal for Iran war.
All these events: Geithner's China visit, Harper's plan to visit China for oil export to China, Obama's reject of the oil pipeline from Canada, Chinese Premier Wen's visit to Gulf and new deals with these oil countries, were done within ten days - from Jan.10 to Jan. 18. The technical details must have been prepared in advance. That plan should have started from last November.
My last clear warning for Iran war date was October. see "691. October 21 plot (11/1/2011)". It signals with Harold Camping's World End Day prediction and FBI's case of "Iran plans to assassinate Saudi ambassador in US soil".
Since November, they were preparing this big one - bribe China. Part of this plot is NDAA. It was proposed in late November. When Obama signed it into law on 12/31, I wrote on 1/2, "700. National Defense Authorization Act (1/2/2012)". On point 5, I said,
"5. War on Iran is their major goal. With great possibility, there will be false flag nuclear attacks on US cities to justify the Iran war. Most people realize the truth of the 911 attack. This law is created to deal with the people who won't believe this government anymore when such "terror attack" happens again. "
I would say my observation was very accurate. One week later, we saw all these events relate to Iran war.


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PS. Thanks so much for the chair makeover love. I'm thinking you are all right - I'm going to leave as is. It's easier that way too. :)
Monday, September 26, 2011
Hexagon pillow
PS. Thanks so much for the chair makeover love. I'm thinking you are all right - I'm going to leave as is. It's easier that way too. :)
29 comments:
- Des said...
Just when I think I'll never do another hexagon item.....this cute little pillows pops up! I love it. Super fresh!
And I love a good cause!! Fabric guilt is definitely a plague at my house. - September 26, 2011 at 2:31 PM
- Katy Cameron said...
Love this cushion! I'm thinking I may have to take some hexie making things to the Isle of Skye on my photography week holiday in a couple of weeks. I have visions of sitting in the cottage after a long day out taking photos of the Cuilins, curled up in front of the fire with some hexies to sew while having a good laugh with my friends. Which probably means not a single one will get sewn lol
- September 26, 2011 at 2:38 PM
- Amy said...
it's so cute Amy!
I think I need to try making osme hexies so that I can make one, maybe that will be my project to bring with for the sewing summit. - September 26, 2011 at 2:52 PM
- Catskill Quilter said...
Your pillow is adorable! Now I finally know what I will do with my hexagon flowers, which I keep making and making -- great activity while watching tv.
- September 26, 2011 at 4:01 PM
- Jules said...
i love your hexie pillow. I wish i was going to the sewing summit, but maybe next year. i am currently working on your "easy brick quilt" and really enjoying it.do you have a flickr page to post to when i'm done?.
- September 26, 2011 at 4:26 PM
- paulette said...
I love your pillow...looks perfect on your 'new' chair!! SEW clever!
P - September 26, 2011 at 4:56 PM
- Aimee said...
Love the pillow! The quilting around the outside border is the perfect touch!
- September 26, 2011 at 5:08 PM
- Jeanna said...
Wow, that is so adorable! I love it! I'm working on a diamond shaped one kind of like that, and it feels like I may never finish, maybe I should make a pillow! Thanks for the great ideas!
- September 26, 2011 at 5:12 PM
- Sharon said...
Such an adorable pillow!
- September 26, 2011 at 5:26 PM
- The Cottage Mama said...
Love it! I would love to do more hand sewing. Beautiful!
- September 26, 2011 at 5:29 PM
- Anita said...
Love the hexies...I really want to try that one of these days!
And thank you for the plug about Malawi! I do want to clarify, that this fabric will go for Christmas gifts...they give an article of clothing to each child at Christmas. They do, indeed, pay to have uniforms made for children to attend school...however, that fabric is a specific color for each school, so they have to get the fabric for the uniforms in Malawi. The fabric that is donated, will end up in Malawi, Africa and will be made into t-shirt dresses by my MIL or if it's larger than a 1 yd. piece, she will pay the tailor to make dresses.
Thank you all so much! God bless! - September 26, 2011 at 5:33 PM
- Ginette said...
I love that pillow!! I just love making hexies too... am currently working on making a tablerunner with some hexies. A pillow is definitely going to be my next hexie project! And what a great way to practice my hand quilting too! Thanks for the inspiration!
- September 26, 2011 at 6:08 PM
- Thimbleanna said...
Super cute pillow Amy. Definitely an off-limits pillow!
- September 26, 2011 at 6:13 PM
- Dawn said...
So cute!! I love the little mushrooms! I need to get over my fear of hexagons, because I really, really need a cute little pillow like this. :)
- September 26, 2011 at 6:53 PM
- miamihoney said...
That pillow is fantastic!
- September 26, 2011 at 6:59 PM
- Susan said...
The colors are so great! Im sure this pillow will brighten up any room!
- September 26, 2011 at 7:29 PM
- DeeRoo said...
Oh...and leaving the chair as is will let it naturally get it's wear and tear marks!;)
BTW...did you see I asked you a question on my last blogpost?:) - September 26, 2011 at 7:42 PM
- Pam said...
Such a pretty pillow!!! I love the colours. Definitely one to keep away from the kids!!!
- September 26, 2011 at 8:34 PM
- Cille said...
Big yeah for carry-with-you projects :) Love the brightness of the pillow - wonderful colors
- September 27, 2011 at 12:40 AM
- madebymum said...
gorgeous cushion.
- September 27, 2011 at 1:04 AM
- Darlene's Quilts and Stuff said...
The pillow looks just wonderful. I love those fabrics.
- September 27, 2011 at 5:08 AM
- Miss Holly said...
I just adore this pillow!! the size of the hexagons and the colors choices are just perfection!! I am going to start one today thanks to you!!!!
- September 27, 2011 at 5:39 AM
- Michele said...
That pillow is amazing. Great job.
- September 27, 2011 at 5:46 AM
- Lucy said...
Lovely cushion and I agree that fabric is adorable!
- September 27, 2011 at 5:50 AM
- NLQ Photo said...
We love hexagons in Norway too!! Nice pillow! I have linked to your blog and used a photo in our blog NLQ Photo in Norway. Hope it`s ok??
Mariann - September 27, 2011 at 7:19 AM
What a gorgeous pillow. I wish I had the patience for hand sewing...maybe some day!
And thank you for the information on the yardage donations for Africa. I will be sending out a package soon.
-Diana - September 27, 2011 at 11:25 AM
- Nanette Merrill said...
The hexies are so cute. The fabric is beautiful together.
- September 27, 2011 at 4:38 PM
- notes of sincerity said...
I *love* your pillow! :o) Especially the hand stitching. So charming. :o)
I am having a little give a way.
Would you like to drop by? :o)
hugs. Trish - September 28, 2011 at 10:20 AM
- amy said...
LOVE the pillow. You could wrap it in plastic wrap to preserve it... hee hee. I made one and it's in Livi's bed and I live in fear that a marker or pen will ever find its way to its surface. Maybe one of Hermione's "protective" spells would help ;) xo amy
- October 8, 2011 at 9:48 AM


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Brothers: A Tale of Two Sons Summary
Latest news
Brothers: A Tale of Two Sons creator Josef Fares stops work on his next movie to focus on games
Josef Fares, filmmaker and creator of indie hit Brothers: A Tale of Two Sons, has revealed that he has cancelled his next feature film in order to concentrate on creating a new game.
Speaking to Venturebeat, Fares said; "I'm doing short animated movies. But the feature film I can't do because that takes a long time. I want to look at this (his next game) and focus on that."
Payday 2 and Brothers reap profits for Starbreeze, "what they call a turnaround"
Swedish developer Starbreeze had accumulatively lost around £8.66m from 1998 to June 2013, but within just two quarters their generated profit before tax reached £9.59m. Starbreeze is back in the black.
What's to thank for this? Starbreeze boss Bo Andersson points to "new business model, reorganisation" and establishing their own IPs: Payday and Brothers: A Tale of Two Sons.
Brothers: A Tale of Two Sons now available on XBLA, dated for PC, PSN
The first game in Xbox Live Arcade's Summer of Arcade, the highly anticipated Brothers: A Tale of Two Sons in now available for Xbox 360 users. It runs 1200 Microsoft Points ($14.99). The game is being developed by Swedish film director Josef Fares in collaboration with Starbreeze.
Major Nelson announces Summer of Arcade 2013 schedule
Major Nelson has revealed the schedule for the annual Summer of Arcade for 2013, which will be starting on the 7th August. The four games that will be highlighted includes James Silva's long-awaited Charlie Murder.
Starbreeze reveals mysterious "P13" project: Brothers: A Tale of Two Sons
Back in July, Starbreeze promised that their new IP, codenamed "P13", would "deliver something unique and new to the table." The developer has finally revealed the game, Brothers: A Tale of Two Sons.


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"But why is this art?" This is a question that performance artist Marina Abramovic has been hearing over and over for the past 40 years as she uses her body to push boundaries and open minds.
Director Matthew Akers (LOCKDOWN, USA) profiles Abramovic as she prepares for her show The Artist is Present. She discusses her project and what it means to be shown at the Museum of Modern Art, New York, and expands on her body of work and the way that audiences have received it.
As The Artist is Present opens, and celebrities, artists and the public flock, we are invited to think about art in a grander sense.


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Spinal cord trauma is damage to the spinal cord. It may result from direct injury to the cord itself or indirectly from disease of the surrounding bones, tissues, or blood vessels.
Spinal cord injury; Compression of spinal cord; SCI; Cord compression
The spinal cord contains the nerves that carry messages between your brain and body. The cord passes through your neck and back.
Spinal cord trauma can be caused by injuries to the spine, such as:
A minor injury can damage the spinal cord if the spine is weakened, such as from rheumatoid arthritis or osteoporosis . Injury can also occur if the spinal canal protecting the spinal cord has become too narrow (spinal stenosis ) due to the normal aging process.
Direct injury, such as bruises, can occur to the spinal cord if the bones or disks have been weakened. Fragments of bone (such as from broken vertebrae, which are the spine bones) or fragments of metal (such as from a traffic accident or gunshot) can damage the spinal cord.
Direct damage can occur if the spinal cord is pulled, pressed sideways, or compressed. This may occur if the head, neck, or back is twisted abnormally during an accident or intense chiropractic manipulation.
Bleeding, fluid buildup, and swelling can occur inside or outside the spinal cord (but within the spinal canal). The buildup of blood or fluid can press on the spinal cord and damage it.
Most spinal cord trauma happens to young, healthy individuals. Men ages 15 to 35 are most often affected. The death rate tends to be higher in young children with spinal injuries.
Risk factors include:
Older people with weakened bones (from osteoporosis) or persons with other medical problems (such as stroke) that make them more likely to fall may also have spinal cord injury.
Symptoms vary depending on the location of the injury. Spinal cord injury causes weakness and loss of feeling at, and below the injury. How severe symptoms are depends on whether the entire cord is severely injured (complete) or only partially injured (incomplete).
An injury at and below the first lumbar vertebra does not cause spinal cord injury. But it may cause cauda equina syndrome. This is an injury to the nerve roots in this area. This type of spinal cord injury is a medical emergency and needs surgery right away.
Injuries of the spinal cord at any level can cause:
When spinal cord injuries are in the neck area, symptoms can affect the arms, legs, and middle of the body. The symptoms may occur on one or both sides of the body. Symptoms can also include breathing difficulties from paralysis of the breathing muscles, if the injury is high up in the neck.
When spinal injuries are at chest level, symptoms can affect the legs. Injuries to the cervical or high thoracic spinal cord may also result in blood pressure problems, abnormal sweating, and trouble maintaining normal body temperature.
When spinal injuries are at the lower back level, symptoms can affect one or both legs. Muscles that control the bowels and bladder can also be affected.
Spinal cord injury is a medical emergency that needs immediate medical attention.
The health care provider will perform a physical exam, including a brain and nervous system (neurological) exam. This will help identify the exact location of the injury, if it is not already known.
Some of the reflexes may be abnormal or missing. Once swelling goes down, some reflexes may slowly recover.
Tests that may be ordered include:
A spinal cord injury needs to be treated right away. The time between the injury and treatment can affect the outcome.
Medicines called corticosteroids are sometimes used to reduce swelling that may damage the spinal cord.
If spinal cord pressure is caused by a growth that can be removed or reduced before the spinal nerves are completely destroyed, paralysis may improve.
Surgery may be needed to:
Bedrest may be needed to allow the bones of the spine to heal.
Spinal traction may be recommended. This can help keep the spine from moving. The skull may be held in place with tongs. These are metal braces placed in the skull and attached to weights or to a harness on the body (halo vest). You may need to wear the spine braces for many months.
The health care team will also tell you what to do for muscle spasms and bowel and bladder dysfunction. They will also teach you how to care for your skin and protect it from pressure sores .
You will probably need physical therapy, occupational therapy, and other rehabilitation after the injury has healed. Rehabilitation will help you cope with the disability from your spinal cord injury.
Seek out organizations for additional information on spinal cord injuries. They can provide support as you recover.
How well a person does depends on the level of injury. Injuries near the top of the spine lead to more disability than injuries low in the spine.
Paralysis and loss of sensation of part of the body are common. This includes total paralysis or numbness, and loss of movement and feeling. Death is possible, especially if there is paralysis of the breathing muscles.
A person who recovers some movement or feeling within 1 week usually has a good chance of recovering more function, although this may take 6 months or more. Losses that remain after 6 months are more likely to be permanent.
Routine bowel care often takes one hour or more each day. Most people with spinal cord injury must perform bladder catheterization regularly.
The home will usually need to be modified.
Most people with a spinal cord injury are in a wheelchair, or need assistive devices to get around.
The following are possible complications of a spinal cord injury:
People living at home with spinal cord injury should do the following to prevent complications:
Call your health care provider if you have a back or neck injury. Call 911 if you lose movement or feeling. This is a medical emergency!
Managing a spinal cord injury begins at the site of an accident. Trained paramedics immobilize the injured spine to prevent further nervous system damage.
Someone who may have a spinal cord injury should not be moved unless he or she is in immediate danger.
Proper safety practices during work and play can prevent many spinal cord injuries. Use proper protective equipment for any activity in which an injury is possible.
Ling GSF. Traumatic brain injury and spinal cord injury. In: Goldman L, Schafer AI, eds. Goldman's Cecil Medicine. 24th ed. Philadelphia, PA: Elsevier Saunders; 2011:chap 406.
Shih P, Fessler RG. Trauma of the nervous system: spinal cord trauma. In: Daroff RB, Fenichel GM, Jankovic I, Mazziotta JC, eds. Bradley's Neurology in Clinical Practice. 6th ed. Philadelphia, PA: Elsevier Saunders; 2012:chap 50C.
Edgerton VR, Roy RR. A new age for rehabilitation. Eur J Phys Rehabil Med. 2012;48:99-109.
Luc Jasmin, MD, PhD, FRCS (C), FACS, Department of Neurosurgery at Cedars-Sinai Medical Center, Los Angeles, CA; Department of Surgery at Ashland Community Hospital, Ashland, OR; Department of Surgery at Cheyenne Regional Medical Center, Cheyenne, WY; Department of Anatomy at UCSF, San Francisco, CA. Review provided by VeriMed Healthcare Network. Also reviewed by David Zieve, MD, MHA, Isla Ogilvie, PhD, and the A.D.A.M. Editorial team.
For help in finding a doctor or health service that suits your needs, call the UPMC Referral Service at 412-647-UPMC (8762) or 1-800-533-UPMC (8762). Select option 1.
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Medical information made available on UPMC.com is not intended to be used as a substitute for professional medical advice, diagnosis, or treatment. You should not rely entirely on this information for your health care needs. Ask your own doctor or health care provider any specific medical questions that you have. Further, UPMC.com is not a tool to be used in the case of an emergency. If an emergency arises, you should seek appropriate emergency medical services.
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In the spirit of Valentine's Day, Le Terme di Kyoto, on the top floor of the four-star Enterprise Hotel, will offer romantic treats for guests. On Thursday, the spa will add "The Sensual Breakfast" and "The Sensual Lunch" packages for couples. Anyone who can't make it for Valentine's Day needn't worry, though — the two items will remain available after Feb. 14, completing the offer of the Japanese-style spa.
The breakfast package provides a wide selection of sweet and salty delicacies accompanied by hot or cold drinks that can be savored while relaxing in the Jacuzzi, with a panoramic view of Milan.
RELATED CONTENT: Milan Preview: Ones to Watch >>
The lunch package allows couples the exclusive use of the entire spa for three hours, and a selection of finger foods and Japanese cuisine.
This luxury spa's architectural concept and view, with its ethnic-chic style, is a clear homage to the Land of the Rising Sun, with a red, black and green decor combined with mosaics.
Le Terme di Kyoto
Enterprise Hotel
91 Corso Sempione
Hours: Monday to Friday, 8:30 a.m. to 4:30 p.m., after 9 p.m. by reservation only. Saturday and Sunday, after 9 p.m. by reservation only.
Phone: +39- 02-318-181
Web: enterprisehotel.com
E-mail: firstname.lastname@example.com


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Check Out What's Inside Emma Watson's Mulberry Bag
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One of the most dynamic — and, yes, polarizing — figures in fashion media has died. John Fairchild, the former editor and publisher of Women's Wear Daily and founder of W, died Friday at the age of 87, The New York Times reports. As the grandchild of Fairchild Publications founder Edmund Fairchild, the late media read
If the Academy Awards mark the end of the 2015 awards show season, then last night's BRIT Awards served as an encore of sorts. The annual London event honors the biggest achievements in both music and fashion, a crossover factor that makes the outfit choices much more interesting than your average red carpet read


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Making Good: Community Story Quilts
Children made individual symbols to represent their favorite excursions, and since there were several symbols for some of the excursions, I gathered the symbols, cut them out, and assembled them with pieces I made and in larger ensembles to complete the stories for each place. The ensembles were then appliqued to a base design of the state of Alabama with a background of blue and tan rays. (photos by Bob Farley)
A community story quilt is a perfect project for any group, young and old alike. The idea can easily be adapted for family, school, summer camp, library reading programs, vacation bible school, or just for a group of friends, or a business group too. I've seen wedding quilts, friendship quilts, and nature quilts made by groups with a wide spectrum of skill levels. Community quilts are made using the same set of steps all over the world. Individuals make their own pieces, and then the parts are gathered, joined together, and made into one project by the group, and they are always made with love and care.
Several years since the conception of an idea, I finally found a school to work with in the creation of a community story quilt. I was delighted to find Red Mountain Community School, here in Birmingham, Alabama, eager and willing to take a leap of faith and commit time and effort towards the quilt even without knowing exactly what the end results would be. I stitched my thoughts and goals together as I developed the plan, hoping it would be an educational experience as well as an artistic expression. My hope was, through this kind of experience, and through a shared connection, the quilt would help participants gain a sense of pride and inspire a feeling of empowerment.
One kid made the treehouse symbol for Red Mountain Park, and another made the Vulcan statue. Both places are on Red Mountain, and they are all iconic features in Birmingham, so I cut out a mountain, applied the treehouse, a trail, and put Vulcan on his pedestal on the other ridge of the mountain. I stitched Red Mountain onto the panel to tie everything together.
It would be as much of an experiment for me as it would be for them. I had no idea if it would work out as I saw in my mind's eye. I knew collaboration with groups can sometimes be tricky, and that there is always a risk for mismatched perceptions and expectations, but I also knew if I kept an open mind and an easy-going attitude, it just might work out. The beauty of collaboration is that if you allow the project to take its own course, let it happen organically, and trust people will work hard towards a common goal, it will be successful. You cannot and should not try to control the outcome. It is what it is, and whatever it becomes is beautiful.
One of the boys wanted to make a rock and tree that he saw at DeSoto State Park, in the north of the state. He didn't think he could sew, but he did a beautiful job. A girl, and daughter of my artist friend who introduced me to the school, made the bicycle and helmet. She remembers repelling on the rocks and riding her bike in the park. I heard wonderful stories during the project.
The entrance to Cathedral Caverns was made by one child, and the hanging bat and stalactite and rock (tan suede) was made by another. The rock has a secret message tucked away and sewn inside. I completed the ensemble by building the cave like a map, separating the rooms by stalactite/stalagmite columns.
This story quilt was also a way to recycle some of the hoards of fabric in my sewing shack. I know that not everybody has the abundance of fabric as I do, but it is not hard to beg people to donate fabric for the cause. If you can't find fabric, and if there are no sewers in the group? No problem, the story panels can be made of paper collage and then assembled on larger panels. It does not matter how the quilt is assembled, if in the traditional manner or a freestyle way, if everyone has fun and learns something along the way, it is a beautiful experience just the same.
I was so happy to see the kids pointing to the symbols they made. The boy (pictured) begged me to finish his symbol for him, and I wouldn't. I was so proud of what he thought of and completed. I think he was proud of himself as well.
I loved watching the kids as they made their symbols and as they saw the finished piece for the first time. The older kids helped the younger kids, and everybody had fun making the quilt.
1 – Gather materials and tools. You'll need canvas or muslin squares for each participant, various fabrics for symbols, multiple colors of thread, needles, pins, scissors, and one or more sewing machines.
2 – Brainstorm for a theme. Allow a theme to develop naturally. Find out what the group has in common by asking a series of questions. Follow each answer with more questions. I promise a theme will develop.
3 – Make a list of subjects. When the theme has been developed, make a list of all of components the group can think of. The list will be longer than what you will need for a quilt, but as the process continues, you'll be able to pick and choose the best from the list and drop the rest.
4 – Figure out the symbols. Go through the subject list and have everyone participate in listing symbols to depict each subject. The imagery might be clearer for the group if the list is drawn instead of written. Have each person pick their symbol from the list.
5 – Distribute materials. Everyone will need a canvas or muslin square to sew their symbols on. Colorize fabrics and stack them for participants to sort through and choose pieces for their designs.
6 – Make the symbols on squares. Start stitching either by hand or by machine. Allow enough time for all participants to complete their symbols without pressure or frustration.
7 – Gather and assemble to finish the quilt. Assemble the quilt by any method the group or a lead maker feels is within their skill level. A freestyle method on top of a base design is fun, as the design can add another dimension to the story quilt. Sewing the panels in a more traditional way by assembling in a grid is just as lovely. It is easy to find inspiration by searching images on the web. One of my favorite inspirations is They Draw & Travel.
In working with a school, align the project with the school's curriculum by addressing geography, history, and the environment through arts-integrated social studies with a goal of engaging visual literacy and critical thinking. Have the students to identify and define their own community and collaborate in the creation of a story quilt to symbolize their collective definition of community.
- What is community?
- Is community a place?
- Is community about the people in a place?
- Is community an emotional connection?
- Is community tied to past, present or future?
- How does your sense of community compare with others?
- Tell a story about your community using some or all of the answers to the above questions.
- Create a symbol to resemble that sense of community.
Topics of Discussion:
History, experiences and perspectives of others in the community, economics, civic responsibility, land use, land stewardship, environmental issues, community appearance, community perception (external and internal), likes and dislikes, shared connections, views of the past and hopes for the future
Have you every made a community quilt or other community art project? Why not start now?!
And below, see my own sewing shack, where I brainstorm story quilts, community projects and much more, in the photo gallery below.
This post is part of our new Making Good series about makers who use their DIY skills to better their communities. Check back for more Making Good posts, including ideas you can bring to your own community.
The content for this post was sourced from www.DIYnetwork.com
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A NEW GENERATION B2B AGENCY Our customers are often world-leading in their field. They are innovators and pioneers. They invest heavily in research and development. And they expect new products and services to be effectively introduced to the market.
We are a fast-moving, new generation b2b agency. We work hard to understand our clients' business and turn this understanding into good ideas and good business.
We work in all channels, all the way from strategy to activation. This gives us the vision to develop big-picture strategies and communication concepts that pay off. Concepts that make things happen on a global scale.
We are a fast-paced, new generation b2b agency but our wisdom stretches far back:
Milestones 1995 Hilanders start in Helsingborg 2002 Hilanders start in Stockholm 2006 Hilanders start in Malmö 2008 The publicly listed communications group Intellecta buy Hilanders 2009 Hilanders creates Öresund region's largest advertising agency by moving operations in Helsingborg to Malmö 2011 Hilanders Stockholm moves in with Intellecta Group, which strengthens its strategy, digital communications, media and events. 2012 Hilanders is growing in Stockholm and moves it's headquarters to the capital city.
Hilanders is recruiting PROBLEM SOLVER WANTED The market is changing rapidly. We are currently building the next generation b2b agency and therefore looking for someone who wants to challenge your – every day life.
Our customers are world leaders in their field, have complex business and work in globally distributed organizations. This places high demands on our business understanding and ability to develop strong strategies and communication concept that pays. That moves forward.
We are moving quickly now. Do not stand still. We are breaking new ground every day.
Therefore we are looking for you with a breadth of former experiences and a digital DNA: Account Director Account Manager Art Director PR-advisor, Marketing
Are you interested? Please contact Christina Karlsson Kazeem, Mobile: +46733113052 or christina.kazeem @ hilanders.se
Hilanders Stockholm Birger Jarlsgatan 57B Box 19063 104 32 Stockholm
Hilanders Shanghai 378 WuKang Road, Office 303 Shanghai 200031 People's Republic of China
Find us >
CEO: Christina Karlsson Kazeem, T:+46 10 21 22 370 or firstname.lastname@example.com
We are always looking to learn and improve. We evolve with every person we meet. In our case, it is the great customers, colleagues and partners we learn from every day.
But we are also lucky to have had the opportunity to follow our dreams. So it feels natural to share this opportunity. To give this year's Christmas gift to Gundua Secondary School.
Amina Mogetij is one of the pupils of the school. In the spring she begins her final semester and she does it with good grades and the opportunity to study further. She dreams of becoming a lawyer – and we want to keep her, and her schoolmates', dreams alive.
The school in Ex-Lewa, central Kenya is for Amina and other girls and boys who dream big – despite their everyday struggles. Thanks to donations and volunteer work, the Gundua Foundation has built the school from scratch. Today, nine years after the groundbreaking ceremony, 320 students attend.
We will be taking time off between December 23 and January 6. Even now, we can see that 2015 is going to be an intense and exciting year. We welcome the challenge. But first, it's time to recharge your batteries and enjoy some much-needed rest.
Merry Christmas and Happy New Year!
Hilanders, the Intellecta Group's specialist B2B agency, has now opened an office in Shanghai, China.
_ "A handful of the world's major cities will have on major influence on the future of global business," says Hilanders CEO Christina Kazeem. "Hilanders aims to have a presence in these key locations."_
The move is a natural step for a internationally focused agency. A number of Hilanders' clients are present in China, creating demand. Hilanders also has a head start due to the presence of its sister agency Rewir in Shanghai, which has built up local experience and a good network.
"B2B companies tend to be global, with long business cycles and a complex network of touch points," Kazeem says. "This expansion will enable us to broaden our offering and work more locally for our clients, gaining a unique understanding of their markets. Shanghai is just the beginning."
To learn more, please contact: Christina Kazeem, CEO Hilanders. Tel: 0733 113 052. Email: firstname.lastname@example.com
In a multi-billion dollar industry full of start ups, it's hard to identify the next-big-thing. That's the challenge that TeliaSonera International Carrier faced. They wanted to raise awareness with the small number of gaming companies that actually get big enough to need backbone connectivity. The problem is, nobody knows who they're going to be. Our solution was to let them identify themselves.
We developed a series of cosplay images that placed gaming characters into everyday situations. These were accompanied by the text, "First signs of your game going massive? Get on our backbone". It aimed to let gaming companies, at the point where their fame is spreading from the game to the real world, identify themselves and the fact that they may soon require a backbone.
Accompanying this, we developed a slideshare presentation and online article that aimed to engage the segment by looking into the future of gaming.
Many companies use film in their B2B communications, with mixed success. While dreaming of going viral, how do you actually make sure you get return on your investment?
When it's done right, film can drive engagement, leads and sales. We'll tell you how. Together with our friends from Unreel and Be On, we will show how to create and spread film that will connect with your audience.
We take you through the whole process – from strategy and concept to production and distribution – all over a good breakfast!
Read more about the seminar and register here!
When, where, how? Sept. 26, 08:00 to 09:00am Breakfast served from 07:30am Summit Hitech, Level 2 Sveavägen 9-11, Stockholm
We look forward to seeing you there.
Last spring, Sandvik Construction ran an agency pitch to find a new strategic partner for its global communications, with a focus on aftermarket. Hilanders came out top.
"We needed a partner with strategic understanding, who would be able to help us work proactively with business-to-business communication. We found that partner in Hilanders," says Johan Dotzauer, Marketing Manager, Tools Consumables & Services at Sandvik Construction.
"This is an account we have long dreamed of, and have worked hard to win. We have a strong track record when it comes to building strategic communications for Swedish companies in a tough export market," says Christina Kazeem, CEO of Hilanders.
For more information please contact: Johan Dotzauer, tel: +46 702 461 600 Christina Kazeem, tel: +46 733 113 052
The market is changing quickly. We are building the next generation b2b agency and looking for people who want to challenge themselves – every day. Our customers are world leaders in their field, have complex businesses and work in globally distributed organizations. This places high demands on our business understanding and ability to develop strong strategies and communication concepts that pay. That have an effect. We are moving quickly. Don't wait. We are breaking new ground every day.
Now we need another talented strategic account director. You enjoy working with major accounts, thrive in an international environment, and are used to doing business at C-suite level. You are also skilled at building relationships and solving problems.
Required skills and experience: • Extensive account management experience gained at a communication agency. Experience as a communications manager or similar at a larger company is also desirable. • Insight and strategy work, with the ability to move business understanding into communication. • Networking, pitching and calling up prospects. • Excellent communication skills in both Swedish and English. • Digital DNA and experience of digital PR. • Comfortable with a range of activities to promote Hilanders – from sitting on awards juries to giving talks and presentations. • Educated to degree level.
The TeliaSonera group has B2C brands in 17 countries. So for a B2B brand to win the Grand Prize at their brand awards, they must be doing something right.
Hilanders' work with the Spoiled Generation campaign has helped TeliaSonera International Carrier (TSIC) to win the Best Brand Building award as well as the Grand Prize at the TeliaSonera Group Brand Awards 2014.
The Spoiled Generation campaign is built around the short film "A message from your future end users". By standing out from other wholesale carriers, the activity also stood out as a great example of inside-out branding, by having employees engage with the activity, which ultimately resulted in amazing achievements for the brand: TSIC moved from number 7 to number 1 in South America and is to become number 3 in North America. They have added 27 new US logos to the customer base and has since had consistent positive sentiment in social media.
It has also earned the TSIC team tickets to the Cannes Lions – their prize for winning. Hilanders congratulates TSIC and thanks them for having the courage to say "yes".
Svenskt Vatten (Swedish Water) is an organisation that represents the water providers of Sweden. They have started the Mitt Vatten (My Water) initiative in order to work for sustainable water solutions, access to fresh water as well as keeping lakes, rivers and seas clean. They also strive to inform Swedes of all ages about how important their water actually is – today and in the future
We designed a new website for Mitt Vatten and flooded it with lots of useful content for kids and grown-ups as well as educational resources for school teachers
To keep the website alive and dynamic, we update its content regularly, and we make sure to tap (no pun intended) into water-related news – such as the UN initiated World Water Day.
Another example is the Swedish Car Wash Day, where Mitt Vatten provided advice about how to make car washing a clean experience not only for cars but for the environment as well. The campaign made it onto the news on Swedish television and representatives from Mitt Vatten were interviewed on the subject.
Please check out the site below – and stay tuned since we keep packing it with new useful and watery stuff.
TeliaSonera International Carrier keeps popping up everywhere. Their three new PoPs in the Middle East are another step in bringing people together via connectivity. This campaign is based on the simple idea that the network removes the distance between people. And it sure does. This means a lot faster and better connectivity. So users in Dubai and other countries in the Middle East can enjoy the same quality when, for example, streaming films or playing online games.
We check our e-mail 50 times a day on average. And every time we are interrupted, it takes about 15 minutes to regain full focus, says Alexander Rozental, consultant at Psykologifabriken and author of Dansa på deadline , a new book about the psychology of procrastination. No wonder it feels like we don't get anything done some days! It's a problem that Canon's advisors often encounter. To tackle the issue, Hilanders has enlisted the help of Psykologifabriken in developing a new content marketing campaign for Canon Business Center.
Hilanders is looking for a strategic and creative PR consultant. Like us, you get fired up by B2B, complex communication assignments, and helping clients to make an impact in international markets. You also have excellent communication skills in both Swedish and English, and an extensive network of national and international contacts.
As well as being independent and structured, you have a long-term focus and contribute actively from early idea generation through to delivery. You're equally at home creating or executing strategy, and pride yourself on quality in every detail.
You are easy to work with and enjoy a working culture characterized by creativity, openness and the will to win.
Sound interesting? Please contact our CEO, Kazeem Christina. T: 0733 113 052, or email your CV and a short covering letter to: christina.kazeem@ hilanders.se.
We look forward to meeting you!
To meet the ever-increasing demand for international content, Hilanders has recruited another native English copywriter. Originally from New Zealand, Greg Woods has worked on both sides of the fence: as a marketing manager and a freelance copywriter.
"As a B2B copywriter, writing is the second most important thing I do. Understanding comes first. Not just the client and their offering, but also the customer and what makes them tick. It takes a lot of research, but that's my favourite part of the job – it means I'm always learning something new."
Hilanders is looking for a graphic designer with flair and a sure instinct.
You are creative, forward thinking, self motivated, and thrive on responsibility. You're also structured and efficient, and can turn design ideas and concepts into powerful communication in print and digital media.
You have several years' experience and proven abilities in the following:
• Actively working with ideas and concepts • Working with an AD to develop graphic solutions from briefs/sketches • Digital and print media production, including cooperation with digital producers • Adobe Creative Suite, retouching and web • Understanding brand platforms, profiles and graphic identities • Working from a wide range of input materials, from concept sketches to heavier text documents, in both Swedish and English
It's a great bonus if you have experience with moving image, e.g. film and animation.
The post is permanent, following a six-month probationary period.
Sound interesting? Please send a cover letter, resumé and work samples to our CEO, Christina Kazeem: email@example.com
We look forward to hearing from you!
When you really need people to do a good job; you don't just tell them what to do, you tell them why they are doing it.
This is the idea behind Envirotainer's new company presentation. Safe pharmaceutical transportation takes more than technology, it takes the engagement of everybody in the cold chain. It takes active thinking.
That's why we introduced Dora – an 8-year-old girl with diabetes. We put her photo on a temperature-controlled container with a message about how important its contents are to her. The aim is to help people connect what they do with how it can help others.
Hilanders developed this concept and worked with Envirotainer to turn it into reality. The journey of the container from Amsterdam to Singapore has been used as the basis for a short film to show what Envirotainer stands for.
Read more at envirotainer.com
Who are the spoiled generation? And what created them? This is the theme of TeliaSonera International Carrier's awareness campaign for its US network expansion. It takes a different approach to communicating with the telecommunications industry; an end-user perspective from the very near future. Demand has gone exponential and meeting today's demands is no longer enough.
The approach has its base in the insight that people won't go back once they experience a new technology or a faster connection.
Shot over two days in Los Angeles, this short film offers a glimpse of the future. We are proud to say it's got over 50k views on YouTube (and counting) and a little mention in TheGuardian!
Have a look:
Hilanders' latest recruitment strengthens its offering within content marketing – an important focus area for the agency. ** Louise Borglund brings 15 years of strategic marketing and sales experience to the mix, and particular expertise in getting the right content into the right channels.
"We need to rethink todays b2b Communication," Louise says. "Through relevant communication, smart placement and a good platform to support sales, we can make brands much stronger."
Hilanders CEO Christina Kazeem says: "There are many touch points for communication during a sales cycle, and the evolution of digital b2b is creating dynamic new ways for brands to reach their customers."
The agency has also recruited graphic designer Fredrika Stern, who most recently worked for the human rights organization Witness in New York. Fredrika was awarded a Gold Pencil in the student category for New York's MillionTrees NYC environmental campaign.
Contact: Christina Kazeem, mobile: 0733 113 052
In B2B marketing, sometimes the truth can get lost in the noise. So what happens when your competitive advantage gets lost with it?
This was the case with TeliaSonera International Carrier (TSIC). As the owner of a global fiber backbone, they offer one of the world's largest IPX networks. IPX – also known as the private Internet – delivers higher quality connection than the public Internet can. The problem was that competitors had gone to market early with products that weren't real IPX. In the confusion this was causing, TSIC was struggling to communicate its global advantage.
Communication strategy The communication strategy developed by Hilanders was pure and simple: to tell the truth. Hilanders worked with TSIC to develop a content marketing campaign to communicate clearly and objectively what IPX is, and in doing so, to highlight the benefits of TSIC's network.
Content appropriate to different levels of technical understanding was developed:
• A plain English What is IPX? Slide share presentation
• A Smoke& & Mirrors guide to what isn't IPX
• A white paper When LTE goes global that provides a mobile network operator perspective on what IPX will mean for the industry
The campaign site developed to carry this content was built around the IPX Blog. This gives TSIC a strong voice in the discussion and a channel to provide relevant up-to-date content. It also contains the Ask an IPXpert forum that lets TSIC engage on a technical level with those who speak only in acronyms.
Visit Whatisipx.com
To learn more about the campaign contact
Johan Maack +46 709 12 82 29 email@example.com
inkClub has chosen Hilanders as its new agency partner. The assignment is to create communication based on inkClub's new brand strategy, which repackages aspects of the company's offer and targets new audiences.*
Sofie Struwe, Marketing Director at inkClub, says: "We've been impressed by the team's business understanding and well-founded reasoning. In the past we've done a lot internally, but now we feel it's crucial to have the right support on our brand journey. Especially as we're addressing both consumers and businesses in 14 markets."
Christina Kazeem, CEO at Hilanders, says: "We've had inspiring discussions about inkClub's business all the way to the finish line. Now the whole agency is celebrating!"
inkClub is a pure play e-retailer that has long been a strong brand in ink cartridges and toner for printers. Today the company offers a broad range of consumables for home and office.
"Major branding assignments are always exciting. But inkClub is a particularly important addition to our client list, as theirs is a purely online business. Further confirmation of Hilanders' strong strategic offering in digital communications and PR," says Christina Kazeem.
The collaboration began directly in October.
Contact: Christina Kazeem. Tel: 0733 113 052
Team: Christina Kazeem, project manager Sasan Faghihi, art director Paul Redstone, copywriter Niklas Gustafsson, copywriter Ethel Ghirmai, digital strategy & PR Sandra Kollberg, production manager
Hilanders is a B2B agency with a focus on strategic communication. We work with clients in complex markets, delivering communication that drives business. __
Hilanders is nominated for Telia International Carrier in the category Editorial Print – Staff magazine
The swedish Design prize is open for voting so enter the website and contribute! http://www.designpriset.se/
HILANDERS RECRUITS TO STRENGTHEN ITS DIGITAL OFFERING Autumn looks bright for Hilanders, and recruitment continues. Karl-Johan Ekbom joins as Art Director to strengthen the B2B agency's creative and strategic offering.
Karl-Johan has gained extensive digital media experience during his successful career in B2B and B2C communication. He has worked with a range of major international brands, including Assa Abloy, Nasdaq, SCA and Ikea.
"Hilanders has an impressive client list. My recruitment helps us form an additional creative team, which is exciting because I get to be involved from the start," says Karl-Johan.
Karl-Johan's was previously Creative Director at Creuna. He has also worked at TBWA, Hall & Cederqvist and Framfab, picking up awards at Guldägget, Epica and Cresta along the way.
"Interest in B2B communications is growing strongly, and we will need to recruit more people in the autumn," says Christina Kazeem, CEO Hilanders.
For more information, please contact Christina Kazeem, CEO Hilanders. Tel: +46733113052
We all know that trends change fast in today's society. One aspect of this is that new brands appear and others disappear at a high speed. Brands that once were obvious to us are today gone from the market and will probably not stay in our minds for long after their existence. There are of course several reasons why brands come and go. Some of them fail because of bad leadership others changes in the market, but most importantly the technical evolution.
Today's society challenges brands to think fastforward and keep up with changing market and trends. In the western society we recognise emerging market brands with a global thinking. These brands are advancing through different paths to brand success. Schumpeter argues in an article in the Economist (Jun 22nd 2013) that one coming path for a global brand success is to focus on business customers first and then woo private consumers. One example is Huawei, a giant maker of telecoms equipment, now a rising producer of mobile phones. Huawei started as a B2B focused company and after establishing a successful business changed its focus to consumer products. Another Chinese firm, Galanz, began as a contract manufacturer for Western firms but now sells microwave ovens under its own name.
The past 20 years have seen a massive redistribution of economic power to the emerging world. But so far there has been no comparable redistribution of brand power. But the new breed of emerging market firms is now packed with highly educated people who are determined to conquer the globe. This by embracing the digital behaviour and doing b2b first.
Did you know that 70 percent of employees feel they would be more productive in a quieter work environment? To remedy the problem, ROCKWOOL has launched an iPad app that helps salespeople solve their customers' problems. First, the app has been developed as a new type of sales tool that makes it possible not only to learn about acoustics, but also measure the noise levels, and experience the sound of good and bad acoustics. Everything needed for ROCKWOOL to demonstrate to customers how they can improve their work environment.
The iPad app was launched initially in the UK, France, Italy and Poland. With the launch, Hilanders also produced a handbook of tips on how to solve the problem of poor acoustics, so that sellers will have even more tools to talk about with customers.
Rockwool from Hilanders on Vimeo.
Hilanders BUILDING A NEXT–GENERATION B2B AGENCY AND EXPANDING IN STOCKHOLM
Hilanders is recruiting. We are looking for: art directors, copywriters and project managers. "Our latest addition is Sandra Kollberg who started as a production manager and has quickly become the new spider in the web. – Sandra is the perfect combination of creativity and hard hands. Her projects are always organized and on time. I am so pleased that she chose to come to Hilanders" says Christina Kazeem, MD.
We are launching an entirely new philosophy for Canon Business Center. Documentism consists of seven principles. It draws on insights about how people act and how they can work to become more efficient. Canon Business Centers are located across Sweden and are one of the leading providers of printers. But Canon Business Center offers much more than just products – they have a lot of software and smart systems to help you work better with documents and information.
"The beauty of Hilanders' work is not just that we got a new campaign, which one would expect of an advertising agency," said Anders Hannola, Marketing Director at Canon Sweden. "They took it one step further and developed a whole philosophy about how we work and the added value that our sales organization creates."
A pillar of documentism is "Stop searching and start finding" and it is also the focus of the first campaign. The campaign rolled out during the winter and spring of 2013.
In Good Hands – concept and communication. For many years, Alfa Laval's marketing to the food and pharmaceutical industries had a different concept for almost every campaign. "With Hilanders strategy and a comprehensive communication concept, we now have our communication together, which is good for the brand." says Xenia Nolev Central communication manager at Alfa Laval. In Good Hands concept and promotions below were produced 2010-2013.
The project also identified four trends (industry drivers) that Alfa Laval uses in product development, as these are top of the industry's agenda for change. Alfa Laval and Hilanders have worked together since 2003.
With a limited marketing budget – and an ever-growing number of channels to choose from – it is important that you allocate your resources optimally. Many companies are stuck in outdated data analysis methods that analyze different channels' and campaigns' effectiveness in isolation. But a potential customer's buying decisions are rarely based on a single factor, but rather the broader picture created by the brand. In order to understand customer buying behavior, companies should take advantage of the vast amount of data available, to create a complete picture of their marketing's effectiveness. Understanding how different channel interaction affects branding and sales is necessary to determine how resources are allocated.
In a study from the March issue of the Harvard Business Review Wes Nichols (Marketshare) presents Analytics 2.0: the three basic steps to get more out of your marketing budget. This method, which takes a holistic approach to statistics, has been shown to result in 10 – 30% better results – without adding a cent to the marketing budget:
1. Attribution (data collection) To get a good foundation in the analysis, it is important to collect as much data as possible. In addition to pure marketing data collected from sales, finance, customer service, distribution, etc. External factors such as competitor activity and weather conditions are also taken into account.
2nd Optimization (analysis) By working with a wider range of data, one can see the covariance of different marketing channels, in different places and for different products. Against this background, companies can test different scenarios to a totally new degree. What results do we get if we add a larger proportion of the budget to online videos? What is the effect on our sales if a competitor launches a new product? With knowledge of the interaction between different channels, you can now find the optimal marketing mix for any given situation.
3rd Allocation (allocation) The traditional marketing approach required promotions and campaign decisions to be based on retrospective analysis of channel relevance and impact. This broader statistical analysis produces continuous information flow about the effects of the current activity. It creates opportunities to continuously correct and reallocate resources to achieve maximum impact.
B2B marketing is increasingly a matter of having access to information. In order not to fall behind in development, it is therefore important for any business to take advantage of all the information they have access to. We are seeing a shift of focus from a backward-looking assessment process to a proactive, flexible, and statistically valid marketing mix.
Read more: http://hbr.org/2013/03/advertising-analytics-20/ar/1
Film – The Art of Security
AD – The Art of Security Online Game – The Art of Security
Sandvik need to recruit vigorously to meet the demands of the Group's world-leading products. Therefore, they have broken almost three years of silence. The campaign is a further development of the advertising concept "We are where you least expect it."
The Sandvik brand itself is well known. However, there are few potential employees who know exactly what the group does and that it is a world leader in many areas. "We work with advanced technologies. Furthermore, we are bigger than many people think. Sandvik has 47,000 employees in over 130 countries, so there are great development opportunities. The goal is to become one of the top three most popular employers in the engineering industry." says Anders Wallin, Vice President at Sandvik. "Sandvik's expertise affects people's lives more than they realize. The campaign concept is to highlight the unexpected places where Sandvik is. The list includes the warship Vasa, the Alps, the Australian Desert, ears, soda cans and wind turbines.
"We had begun to change the image of Sandvik when the recession hit in 2008. The new campaign is not only a continuation but also a communicative development given how habits have changed just over the last few years. It offers an "aha" moment in several ways, "said Wallin. The Group's focus on technology – not least – the key target group of young engineers is reflected in the selected channels and communication technologies. QR Codes and Mobile are central and let the audience literally look into the Sandvik world. The app includes a game where the prize is a trip where you least expect. "We have selected some of the most interesting places in which we operate. But it is the winner who chooses. They can then go to Gimo or they can go to Sydney," says Wallin. The campaign employs selected media, outdoor, business press, web and social media. "We start at home, in Sweden, but the idea is to roll out the campaign in other countries," says Wallin.
Behind the campaign are Hilanders, Scream, Suddenly, and Monte Rosa.
Sasan Faghihi, an art director with extensive experience in B2B communications, has joined Hilanders in Stockholm to strengthen their creative and strategic offering. Sasan has a successful career in B2B working with Gyro Stockholm (with clients such as Google, Panasonic and Adobe), Gyro New York (with clients such as ITT, GE Healthcare and Océ) and TheFishCanSing in London (with clients such as Nike, Motorola, Absolut and Yahoo).
After returning to Sweden, he made a brief appearance on Ehrenstråhle before he started The Study along with Vicky Stiller and Mark Robinson. There he was, among other things driving the evolution of HiQ's brand with the award-winning "Unthink" concept. Sasan Faghihi has been awarded the SAAB Art Award, won the Art Directors Club award (along with the Office Fibre), awarded a 50 Watt, and won the Animation Industry Award for HiQ films. It is also rumored that he has never lost an agency pitch (knock on wood). At Hilanders, Sasan works with a range of clients including being Art Director for Canon Sweden and TeliaSonera International Carrier.
Contact: Sasan Faghihi, Tel: 0735-11 09 26 or Christina Kazeem, MD Hilanders Stockholm, Tel: 0733 113 052
My Big Day is a foundation that realizes seriously ill children's dreams. When it was time to make an annual report, we wanted to do it in a way that was consistent with the Foundation's brand.
For My Big Day, transparency on how money is used is incredibly important. It is also important to take every opportunity to build brand and awareness. The result was to do a combination of the traditional annual report and a puzzlebook; find five errors in the income statement, counting stars, fill in lines to see wishful dreams etc – but also of course all the important figures to be included in an annual report.
The annual report is used in several ways. One is to tell major donors about what the Foundation has accomplished in the past year. For these companies the insight in the activities are important to their own CSR. Another way is that the annual report is used to attract new donors among companies as well as gaining media coverage / public awareness.
The Annual Report was distributed with a package crayons to make it easy to get started!
The project tool Project Place is investing in raising its profile and clarifying its promise to customers. The aim is to distinguish Project Place from all other collaboration tools available on the net, which traditionally have a very technical look. They now have a brand-new communication concept, "Get more you out of you", that puts people and cooperation in focus. The concept flirts with the idea that sometimes you feel like you need to clone yourself to get everything done. The concept is a great strategic business initiative and was launched in seven European markets in ads, mobile channels, web, direct communication etc. Project Place has also taken the opportunity to freshen up both the logo and visual identity with brand agency Rewir. Project Place is a European leader in project collaboration on the Web with 670,000 users and customers in over 150 countries.
Hilanders has made a comprehensive employer branding campaign for KPMG and the KPMG Case Competition – the world's largest competition for business students. Economics students from 40 countries compete at a national level and then meet in the final in Hong Kong early next year. This is KPMG's key initiative to market themselves to potential employees.
We took the strategic decision to start with Facebook as the hub of communication. From there, we communicate actively what happens in the semi finals, finals, etc. We have recorded movies with former contestants and judges in Sweden and the United States and published these on the Facebook page. We put a lot of energy into creating a vibrant presence on Facebook for the many students who are active in the forum. On the theme of "Start in your classroom, finishing in Hong Kong", we make communications through other channels, including newspaper advertising and banners on relevant sites. Not least, we collaborate with eight selected universities around Sweden.
The world is changing and the challenges are becoming greater for those who are in leadership positions at your company. Most agree that communication is a critical success factor and a strategic issue for business leaders – but how do you translate words into deeds? Along with the Business Week and Resumé Hilanders – Sweden's leading B2B agency – we took an initiative to hold a discussion about this under the name B2B Conversations. Read previous discussions here.
Kungsleden is facilitating opportunities. But how can we raise awareness of the company? We developed the concept of "Raiders of O". In Swedish, the prefix '"o" means "un" or "not". We show that Kungsleden removes the letter O from different words. Impossible becomes possible. Inflexible becomes flexible. Impersonal is Personal etc.
The concept works just as well inside the organization as it does externally in communication. The employees themselves have collected over 300 O-words which form the basis of the words we use in the campaign. Raiders of O started at Lucia with spreads in Dagens Industri and O saffron buns for the staff tenants at Kungsleden.
The campaign continues with more advertisements in newspapers and magazines, commercial and digital communications.
During November and December, Securitas Direct went out with a special offer for existing customers. For a very reasonable price, customers could complement their existing home alarm with Verisure's unique fire detection. We developed a campaign that ran during the most common fire period in Scandinavian countries, Holland and Belgium. The initiative was based on postal mail-outs, email and web in several steps. During November the campaign was supplemented by TV commercials for the brand Verisure. In Sweden, it also included an appendix on fire safety in the newspaper Villaliv.
For many, reading and writing are major obstacles in life. When children with dyslexia are met with ignorance and lack of understanding, the consequences can be life-long. Negative self-image, self-confidence and self-esteem can have effects that young people never really recover from.
Disseminating knowledge about dyslexia is extremely important. We are therefore very pleased that the campaign for the Dyslexia Association was voted print ad of the month by the Resumé jury. However, we forgot to tell you about it when it happened. But better late than never, and the issue is just as relevant now. We hope that this campaign will help to raise awareness of the problem.
This was part of an extensive campaign that the union operates. Consisting in part of a series of ads in DN.
Vi i Sverige är världsmästare på att samla in ljuskällor och elavfall. Ändå hamnar uppskattningsvis 200 000 glödlampor i glasåtervinningen. Goda ambitioner grusar därmed återvinningen av lamporna men också av flaskorna och burkarna. För att komma till rätta med problemet startar El-Kretsen och Avfall Sverige en kampanj signerad Hilanders.
Idén bygger på att glödlampor, mobiltelefoner, locktänger med mera är en del av människors vardag. Och som följeslagare i livet vill man förstås säga tack och hej på ett schysst sätt när apparaterna väl går sönder. Syftet är att visa vägen till insamlingsplatser och vikten av återvinning utan pekpinnar.
Kampanjen startar i september och går i dagspress, utomhus och på webben. We in Sweden are world champions at collecting light bulbs and electronic waste. Yet 200 000 bulbs still wind up in glass recycling each year. This affects the recycling of bottles and cans. To overcome the problem, EL-Kretsen and Avfall Sverige signed up Hilanders. The idea is that light bulbs, cell phones, curling irons, etc. are a part of everyday life. And that companions in life would of course say goodbye in a fair way when the devices break. The purpose is to show the way to collection points and the importance of recycling without pointers.
The campaign starts in September and goes in the daily press, outdoor and online. Food retailers, with Coop at the forefront, complement efforts from small store activity. The campaign site tackochhej.se gives visitors quick and transparent information and directions to the right collection points. Among other things, visitors are tipped off about EL-Kretsen's recently updated app Recycle, which makes locations and maps available on the mobile. Hilanders has collaborated with industry association Avfall Sverige since 2007 and developed the four campaigns that can be used simultaneously, independently of each other. - We wanted to create instant recognition and avoid clashes with our other promotions. Therefore, the desire to co-campaign with EL-Kretsen harmonizes with our previous efforts. It has also enabled us to produce a cost-effective campaign, says Anna-Carin Gripwall, CIO at Avfall Sverige.
A store can increase sales by 5-10 percent just through improved acoustics. This is just one of many new insights gained through the new collaboration with Danish ROCKWOOL Group. New insights are of course one of the things that are so fun with new customers. And the fact that we attract companies from other countries is always something special. Just before Christmas, the Danish insulation giant ROCKWOOL International began cooperation with Hilanders. The cooperation concerns the campaign and sales tool at business level in order to support sales and strengthen the brand. Besides insulation Rockwool products are also noise-reducing and key in creating stress-free living and working environments, with good acoustics: – We are affected daily by traffic noise. Much more than we think, says Malene Bernfeld, Marketing Communication Manager at ROCKWOOL International. A shop can, as a rule of thumb, increase sales by 5-10 percent through improved acoustics and 70 percent of employees feel that they would be more productive in a quieter working environment. Malene came in contact with Hilanders for the first time about six years ago: - Hilanders, with its B2B focus, had an incredible ability to understand complex business reality, and then find the right balance between a relevant message and creative concepts, which are the foundation of effective communication, says Malene. - Our first challenge along with ROCKWOOL International is to develop tools that make it easy for the company's customers and sales channels to design and build stress-free environments, with good acoustics, says Johan Maack Project Manager at Hilanders. In addition to traditional marketing materials, we will also develop a ROCKWOOL app which can measure noise levels and propose solutions for different business types.
Malmö's new congressional, hotel and concert hall, to be built on Universitetsholmen, has a name – Malmö Live. In Malmö's new venue, people interested in music, Malmö residents and visitors can gather to enjoy the diverse and exciting range of events that will be available in Malmö Live. The first sod was turned in June this year and in three years, Malmö Live will open the gates. Concert and congress activities will form the core of the business, but the centre will also include a hotel with sky bar, cafes, restaurants, space for exhibitions and performances and much more. The new conference facility that is now emerging is an important business venture for the City of Malmö. Its situation in Malmö City is excellent, close to the airport and directly connected by bus and train. Malmo Live also has a major focus on the music and culture of the city. Malmö Symphony Orchestra will have access to world-class concert halls but the premises will also be a live stage for visiting artists and other cultural events in Malmö. Because the centre will have a range of different types of activities under one roof, it has been a challenge to name it. In a series of workshops, representatives from the City of Malmö, Malmö Symphony Orchestra and the Clarion Hotel produced a consensus on defining the required characteristics. - A name should be easy to remember, but we have also had many other variables in mind while working on the name issue. The name would lift Malmö, be internationally viable and reflect the character of the centre as well as the people of the city. Malmö Live has the properties, says Anders Mellberg, Communications Director of the city of Malmö. Hilanders was commissioned by the City of Malmö to be responsible for brand management and develop a name.
FACTS Malmö Live Skanska is an entrepreneur and developer for the convention and hotel components. Malmö is the developer of the concert portion. Behind the architecture are the Danish architects Schmidt Hammer Lassen. Both the hotel and congress activities will be managed by Clarion Hotels. Malmö Live will be completed by summer 2015.
Birger Jarlsgatan 57B Box 190 63 SE-104 32 Stockholm 010-212 23 00 Find us
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Hilanders is part of the Intellecta Group. Other companies within the Group are: Bysted A/S, Bysted AB, Intellecta Corporate AB, ProPeople Group ApS, Rewir AB and Wow by Rewir AB.
Intellecta AB (publ) is noted on NASDAQ OMX Stockholm and employs around 350 people in Sweden, Denmark, Austria, Bulgaria, Moldavia, Ukraine, the US and China.


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