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SBN Staff
Semanoff Ormsby Greenberg & Torchia: How to negotiate with your bank when they don't want you anymore
It's something every business owner fears — the phone rings or you get a letter or email from your bank. They don't want you as a customer/borrower anymore. What do you do from that point?
The most important thing is not to panic, says Charles W. Ormsby, Jr., managing member at Semanoff Ormsby Greenberg & Torchia, LLC. The situation is often not as bad or bleak as the bank originally presents it.
"They make it seem awful, but it can actually turn out pretty well when it's all done," Ormsby says.
Smart Business spoke with Ormsby about how to handle this type of problem with your lender.
When might a business owner hear from the bank about a problem?
In many cases, the business owner has defaulted on his or her loan. Perhaps they haven't made a payment or are in violation of financial covenants. But it could also be due to the internal machinations of the bank. Maybe they want to get out of lending to your particular industry. Let's say a bank is skittish about chemical manufacturing. It might call you up and say, 'Look, we have the right to discontinue this relationship and that's what we're doing.'
Other times, a bank may want to clean up its balance sheet. If the bank is trying to sell or merge, it could need to get certain loans off its books. In addition, a loan can be classified as troubled without a business owner's knowledge. If you're getting more attention than normal — more communication and requests for information — that's a red flag they are concerned about something.
What is the first step after that initial phone call, email or letter?
Take a deep breath, and then immediately contact your attorney and your accountant, who are hopefully experienced in this area. Having advisers who are experienced in dealing with, and standing up to, banks will end up paying big dividends — but only if you follow their advice.
Where do business owners make mistakes when negotiating with the bank about a troubled loan?
Never sign or promise anything without your attorney and accountant being involved. The bank is going to demand things, and in the absence of somebody who is experienced at advising a borrower, the borrower or business owner may feel compelled to comply. They might try to get you to waive rights, contribute cash, provide additional collateral or give personal guarantees.
You need to evaluate where the bank stands, in terms of the collateral they already have, including personal guarantees. Don't just accept what the bank is dictating to you. You may have considerably more leverage than you originally thought. As the saying goes, 'Whoever has the money has the power,' and you, as the borrower, have the money. Keep in mind banks ultimately don't want your business, they want their money.
For example, I recently had a client whose bank called his loan and told him he had to put $1 million cash into his business. However, by the end of the negotiations the bank ended up loaning a multiple of that million dollars to my client. One of the things people find remarkable in these situations is how often banks will advance more money to keep you afloat.
One of the great fears for the bank is that you're going to sit at the negotiating table — and I've done this on occasion — and slide the keys across the table and say, 'Why don't you run the business now.' That's the last thing they want. More often than not, their best chance of recovering as much money as possible is for the business owner, who has the relationship with his or her customers, employees and vendors, to stay involved.
Banks very rarely will precipitously shut you down. They will shut you down, however, if they start to feel you're being deceitful. Its not a great strategy to play hide the ball with your bank. You want to be very clear and upfront with them. Banks don't like surprises. If you are forthright with them, and get strong, you'll get a better result. ●
Charles W. Ormsby, Jr. is a managing member at Semanoff Ormsby Greenberg & Torchia, LLC. Reach him at (215) 887-0200 or email@example.com.
Insights Legal Affairs is brought to you by Semanoff Ormsby Greenberg & Torchia, LLC
UPMC Health Plan: How electronic health records are being utilized in health care today
The advantages of an electronic health record (EHR) for individuals are readily apparent to many physicians. According to the most recent survey by the Centers for Disease Control, 75 percent of physicians who have adopted EHR say the technology has led to better care.
But, for any number of reasons, that message has not quite gotten through to the general population. Privacy and security concerns are the major reasons cited by the public for its unease, and the main factors keeping many people from embracing the concept, even as the nation becomes more "digitized" in other areas.
"The general public doesn't know much about electronic health records, and so there is some unease about the concept," says Dr. Stephen Perkins, vice president of Medical Affairs for UPMC Health Plan. "It will take an educational effort to get more people to see what the positive impact of EHRs can be."
Smart Business spoke with Perkins about the advantages of EHRs and the impact it can have on health care.
What are electronic health records?
EHRs are an electronic record of information that reflects all of the health care that was delivered to a specific patient in various locales over the years. The information can include patient demographics, progress notes, medications, vital signs, medical history, immunizations, laboratory data and radiology reports. Ideally, an EHR gives a physician a streamlined look at a patient's complete health record and should make the delivery of health care more efficient and effective.
Why is there resistance to EHRs?
In a Harris Interactive survey taken in 2012, only about one quarter of the respondents said they wanted their records to be transferred from paper to an electronic version, and 85 percent of respondents expressed some kind of concern about EHRs. The survey also revealed that only 40 percent of people think that EHRs would help doctors deliver better, more efficient care, which is actually a slight decrease from previous years.
The reasons for the resistance include a fear of records being stolen by computer hackers, the potential for misuse of the personal information stored, and even the fact that physicians might not be able to access a patient's record during a power or computer outage.
Even some physicians see a downside to EHRs. In a recent study by the American Medical Association, some physicians complained that EHRs increase their data entry responsibilities and requires them to perform added, time-consuming tasks.
What are the advantages of EHRs?
With EHRs, the chance of medical errors should be reduced because the accuracy and clarity of medical records is improved. When a vast amount of patient information is available in one place, it also should reduce test duplication, in turn reducing treatment delays and helping patients be better informed to make better decisions.
Other advantages of EHRs range from conservation of storage space to the fact that EHRs make patient information accessible from remote sites to many people at the same time. EHRs can make communication between health care providers easier and better, and the information is less likely to be lost or destroyed.
Are there any disadvantages to EHRs?
Disadvantages would include the initial expense, the unwillingness of employees to adapt to the new technology and the need for additional maintenance. The cost of starting an EHR system can be excessive, especially during a time when health care organizations are extremely concerned about higher prices. But it also can be argued that EHRs will ultimately reduce costs and improve quality by helping providers and patients be better informed, by eliminating costly and unnecessary duplicate tests and by helping to better coordinate care.
How can resistance be overcome?
Basically, patients need to be educated to the fact that EHRs will not replace their personal physician. EHRs just help their physician do a better job. Nothing can replace the critical thinking ability of a physician. What a well-designed EHR system can do is collect and disseminate information and assist in decision-making. ●
Dr. Stephen Perkins is a vice president of Medical Affairs at UPMC Health Plan. Reach him at (412) 454-7682 or email@example.com.
Insights Health Care is brought to you by UPMC Health Plan
SMC Consulting: How a move consultant can reduce the burden of your office relocation
Relocation can be a challenge, but careful planning can be the difference between a move that's difficult and one that's smooth.
"When managing an office move, a move consultant's objective is to minimize disruption in the workplace and quickly return the office to a normal workflow," says Patricia Meyers, marketing manager at SMC Consulting, LLC.
"No two moves are exactly the same. However, there are basic activities that need to take place to ensure an effortless transition," she says.
Smart Business spoke with Meyers about how to effectively manage a move from one office to another.
What does a move management consultant do?
Whether you are moving an entire office, co-locating a cross-functional group or just reorganizing an office, a move management consultant can provide the appropriate plan and execution. An effective move management consultant will streamline the move process to ensure a successful relocation with minimal organizational disruptions, relieving the burden of coordination and implementation of the move while saving the customer time and money.
Move consultants simply enjoy the challenge of putting puzzles together. A move, like a puzzle, requires a process in order to execute the plan. You look at the whole picture — or in the case of a move, the old and new floor plans — then look at each small piece to find out where and how each needs placed to complete the picture.
What unique services can a move management consultant provide?
Experienced move consultants prioritize and manage a move by creating detailed plans and timelines for each of its phases, then communicate that plan to the customer and all associated vendors. Coordination, communication and scheduling all pre- and post-move activities will ensure a successful move.
Move management consultants might also be known as change managers. Change is not always viewed in a positive manner. Making the transition from an old, secure office space to a new, unfamiliar one is sometimes difficult and stressful for employees. The move management consultants will communicate on a regular basis to keep everyone informed as to progress and expectations. Employees who feel they are informed tend to embrace change, making the move less agonizing.
What do companies need to plan for when relocating?
There are many components to consider when relocating. Expect to have a solid and well thought-out plan of attack, and a move consultant who can execute that plan. Coordination and planning of movers, furniture, computers, phones, employee communication, office supplies and even the vending is critical to success.
As companies decide how they'll execute a move, they should also consider:
- Consultant's time vs. employees' time — Put the move in the consultant's hands leaving time for your employees to handle the day-to-day business.
- Experience — Productive processes and no loss of time.
- Programming — Collaborating with all involved to assemble the puzzle.
- Strategic planning — Making sure all parts fit together and knowing how to execute.
- Execution — Implementing the strategic plan and managing every detail to ensure a successful move.
- Attention to detail — Taking inventory of existing equipment, disposing of old and unused equipment, satisfying lease close out requirements.
A move consultant will help your company achieve cost savings by providing you with one point of contact who can reduce risk, time, cost and employee downtime. Ultimately, you want your employees to leave their old office on Friday and enter their new office on Monday ready to begin work with minimal disruption. ●
Patricia Meyers is a marketing manager at SMC Consulting, LLC. Reach her at (724) 728-8625 or email@example.com.
Insights Facilities is brought to you by SMC Consulting, LLC
ChamberChoice: How to understand the employee benefit marketplace in the PPACA era
The Patient Protection and Affordable Care Act (PPACA) made sweeping changes to the insurance industry landscape.
"Business owners and HR professionals will need to be in compliance with the rules and regulations set forth by PPACA. And, individuals will have increased questions about the health insurance marketplaces, individual mandate and underwriting," says Michael Galardini, sales executive at JRG Advisors, the management arm of ChamberChoice. "As a result, employee benefits professionals will be asked to help guide both businesses and individuals through the changing marketplace."
Smart Business spoke with Galardini about employee benefits trends small and large employers can expect to see in 2014.
What changes will small employers face?
Small employers, categorized as any employer with fewer than 50 full-time employees, will see a drastic change in 2014 in the way health insurance rates are developed for each group. Before PPACA, insurance companies could develop rates based on gender, industry, group size, health status and medical history. Post PPACA, small group rates are no longer rated, and small group insurers will only be able to vary premiums by family size, geography, tobacco use and age.
With the changes in underwriting, there also will be changes to the plan designs being offered to small employers. The establishment of Health Insurance Marketplaces and their product offerings has created a change in product design. The plan designs being offered are 90 percent, 80 percent, 70 percent and 60 percent coinsurance plans, which share the financial responsibility with the employees. These plans create larger out-of-pocket costs that most individuals are not accustomed to paying. Particularly in Western Pennsylvania, the population as a whole is most familiar with rich plan designs with no coinsurance, low deductibles and copays.
Explaining these product differences with a one-on-one approach is important to help each individual understand how his or her plan works. The business owner and/or HR professional as well as an outside advisor need to engage each employee to ensure everyone properly understands the available solutions.
What can large employers expect to see?
Large employers or those with 50 or more full-time employees also will notice significant changes in the future.
Beginning in 2015, large employers will be required to offer coverage to employees working 30 hours or more a week. There also are requirements to the type of plan that must be offered to these individuals as well as a contribution limit. The plan design must be at least a 60 percent coinsurance plan, and the employee's contribution cannot be more than 9.5 percent of his or her household income. There are two fines an employer could receive:
- Penalty A: Employers that do not offer coverage to full-time employees (working 30 hours or more a week) will be subject to a penalty equal to $2,000 per full-time employee minus the first 30.
- Penalty B: Employers that offer coverage that is not of minimum value or not affordable (or both) will be subject to a penalty equal to $3,000 for every employee who receives subsidized coverage through the marketplace.
Large employers should be talking to their advisor in 2014 to determine if they will meet these guidelines.
Are there any other upcoming changes?
Lastly, and probably most significantly, is the individual mandate. Individuals are required by March 31, 2014, to have a qualified health insurance plan or pay a fine. The fine for 2014 is the greater of $95 or 1 percent of income. Individuals can purchase insurance through the marketplace or directly from an insurance company. The marketplace could offer a subsidy based on an individual's income to help pay for premiums.
A qualified advisor will be well versed on the products available to individuals and business owners. The changes due to PPACA provide more options to purchase health insurance products, but the marketplace for health insurance is ever changing. Business owners and HR professionals need to be aware of when these changes occur and how they can impact their business. ●
Michael Galardini is a sales executive at JRG Advisors, the management arm of ChamberChoice. Reach him at (412) 456-7235 or firstname.lastname@example.com.
Insights Employee Benefits is brought to you by ChamberChoice
Comcast Business: 5 things to ask when choosing an outside IT provider
Most business owners rely on their computer systems and technology to keep their companies humming. When technology stops working, the business stops working. Even a relatively "simple" problem or question could involve hours of troubleshooting, resulting in unplanned downtime and expenses.
Proper management of technology can not only minimize pesky tech issues that drag down productivity and drive up costs, it can maximize productivity and help a business grow. But the time and financial resources necessary to manage IT in-house are making outsourcing increasingly attractive and beneficial.
"Also known as a Managed Services Provider (MSP), an outside IT provider can take over the day-to-day management of your IT needs," says Kevin Conmy, regional vice president of Business Services at Comcast Business. "A good provider can offer set-up, maintenance and proactive IT management, as well as troubleshooting for questions or problems whenever they arise."
Smart Business spoke with Conmy about key questions to ask when choosing a MSP.
Do they understand your business and technology?
You want a provider who already works with businesses like yours — who knows the technology, software and hardware. Be specific about your set-up, and ask directly: Does the provider understand networked printing? Are they familiar with the programs you work with? Can they work with PCs, with Macs, with servers? What about mobile devices or combinations of printers, scanners and routers?
Can they support you remotely?
It may seem comforting to have a technician come to your office, but the convenience and speed of remote service and support is invaluable as it's often faster and more efficient. For example, if you're experiencing a problem and your provider can talk an employee through diagnostics, resets or other procedures on the spot, it often resolves issues without an in-person visit.
In other cases, a provider can use the Internet to access your systems and networks remotely, with permission, to reset routers, change network settings, scan systems for viruses and malware, or reinstall software and handle many other problems in far less time.
That said, there will be times when you need on-site support, such as when you're setting up new equipment, resolving physical issues with networks or moving equipment. You need a provider who can deploy on-site technicians promptly, to any of your locations.
Do they work nights and weekends?
When do you most need service and help? If you are in retail, hospitality, transportation or any other industry where 9-to-5 doesn't apply, you need a provider who is 24/7. Or, maybe the only time you can stop for service is outside of your working hours. A provider who is daylight-only may increase prices for after-hours and holiday support. They may provide limited services or slower response after regular business hours. That can hamper — and cost — you.
Do they offer preventive, proactive help?
It's best to have a prior relationship with an IT provider. When your network crashes or computers go dark, that's not the time to start hunting for help. You want a resource you know, and who knows you.
Second, ask what preventive services an IT provider has to help spot potential problems before something breaks. This can involve scanning your computers for rogue code, and troubleshooting and testing your network for performance issues.
How do they charge?
It may seem prudent to arrange for support on an a la carte basis, but when something breaks that practice can be unpredictable and costly. And it's especially irritating when the problem could have been prevented.
A better option is an all-inclusive monthly subscription fee — either per user or for the entire business. This fee can include the immediate services that may be required, along with some combination of proactive and preventive services, data back up, hosting, etc. The costs are more predictable no matter what occurs, and it's easier to predict the costs of adding more users, and computers. As your business grows, you need a solution that can scale with you. ●
Kevin Conmy is a regional vice president of Business Services at Comcast Business. Reach him at (215) 642-6457 or firstname.lastname@example.com.
Insights Telecommunications is brought to you by Comcast Business
ECBM: How cyber liability is the new general liability in business today
E-risk. Data and network security. Cyber liability. There are as many names for insurance that covers privacy and Internet liability as there are insurance companies.
In general, "cyber" is a catchall phase referring to use of computers, the Internet, networks and electronic data, says Jan O'Rourke, CPCU, RPLU, ARM, assistant vice president and director of client services – specialty division at ECBM.
"I don't know of any responsible business that would operate without standard insurance coverage — general liability, auto, workers' compensation and property — to protect the business against financial loss, and possibly ruin," O'Rourke says.
"With the evolution of computer usage, cyber exposures are growing rapidly. For many businesses, their chance of a loss occurring due to a 'cyber' type claim is greater than a loss covered by standard coverage," she says. "Yet many executives don't seem concerned about the risk, and still don't think they need cyber coverage."
Smart Business spoke with O'Rourke about cyber risks and how insurance has become necessary to cover this exposure.
Do general liability policies provide any kind of cyber coverage?
Years ago, some cyber coverage could be found under the general liability and property policies. Those days are gone. Most insurance companies have added specific exclusions to eliminate any chance of coverage for cyber claims. The exclusions wipe away any doubt about coverage.
Who and what is at risk?
Any business that uses computers, stores personally identifiable data (even if only for employees), communicates electronically and maintains a website or social sites, among other functions, has a risk exposure.
Risks include third-party liability arising from failing to safeguard confidential private information of others, damage to another party's computer network, infringement or personal-injury-type offenses communicated electronically, regulatory fines and penalties — such as payment card industry compliance, HIPPA and other federal and state regulations — and the cost to defend any of these allegations.
Also, a company that has a cyber attack faces first-party losses, such as the costs to notify persons affected by a privacy breach, including notification, credit monitoring and other services; crisis management event expenses; the cost to restore the computer system and network; and the loss of money, securities or other property from the computer fraud or fraudulent funds transfers. Additional expenses could come from e-commerce extortion, the loss of income due to computer systems not operating, and the costs for experts, forensic, legal or others needed after a breach or other incident occurs.
A 2012 cost study of 137 cyber breaches by NetDiligence found that an average breach cost $3.7 million, ranging from $2,000 to $76 million. The average cost per record was $3.94, with an average of 1.4 million records exposed in a breach.
How can companies benefit from cyber coverage?
One of the most important benefits is not payment of the loss; it is access to the insurance company's expertise, including assistance after a loss occurs. The carrier knows the laws in each state regarding how notification must be handled, such as whom to notify and in what time frame. It has access to cost-effective legal, forensic and other specialists.
The insurance company also offers access to specialized websites that provide tools, tips and resources to prevent a cyber loss in the first place. Just reading the questions while filling out the application for this insurance provides food for thought.
It's important to note that the only standard thing about the insurance market for cyber coverage is the fact that every insurer offers a completely different product. Cyber insurance premiums vary more than any other insurance line — as low as a few hundred dollars for the most basic extension to a policy, up to more than several hundred thousand dollars for the largest companies in high-hazard industries, such as health care, education and financial institutions.
You'll need to utilize the expertise of your risk manager and/or insurance broker to analyze your specific business exposures and recommend the appropriate, broadest coverage for you. ●
Jan O'Rourke, CPCU, RPLU, ARM, is an assistant vice president and director of client services – specialty division, at ECBM. Reach her at (610) 664-8299, ext. 1210, or firstname.lastname@example.com.
Insights Risk Management is brought to you by ECBM
Kreischer Miller: How to increase profits by developing more efficient processes
By definition, the term "waste" is an act or instance of performing or spending carelessly, extravagantly or to no purpose. Despite the negative connotations surrounding waste, many businesses are seeing waste as an opportunity.
Successful businesses are actively engaged in the identification and reduction of waste in processes, says Robert S. Olszewski, a director at Kreischer Miller.
"Processes either add value or create waste to the production of a product or service," says Olszewski. "Waste can account for up to 30 percent of the operating costs of an organization. Unfortunately, waste has become accepted by many as what normally happens. Most businesses put significant energy into increasing sales. However, pushing more business through an inefficient system makes no sense."
Smart Business spoke with Olszewski about the process and enhancing the probability of reducing waste.
Are there common areas of waste in a business?
Waste reduction is one of the most effective ways to increase profitability in businesses. Prior to jumping into the issue identification process, it is important to comprehend what waste is and where it can be found. Toyota, after years of work to remove waste, identified the most prominent ones. The seven most common wastes identified by Toyota include overproduction, waiting, transporting, inappropriate processing, unnecessary inventory, motion and defects.
As we facilitate activities surrounding the waste reduction process, we often find that the key areas of waste are clear to all levels within the organizational structure. The elephant in the room needs to be addressed.
Is there a process businesses can use to reduce waste?
Conducting a waste assessment is the starting point, which generates a wide range of issues. With so many issues requiring attention, the project can be overwhelming. Therefore, ranking priorities enables the most important issues to be dealt with first; focus on the issues that have the greatest combination of economic benefit and ease of correction.
Start with the end in mind by establishing mutually agreed upon key performance indicators to monitor the effectiveness of the change being implemented or the impact of issues being addressed.
Who should be involved in waste reduction?
Waste reduction is not a task for a single individual; formation of teams is essential. Teams are not spontaneously generated, they require lots of hard work. It is unrealistic to believe your team will network and instantly reach peak performance.
Teams go through four distinct stages: honeymoon period, power struggle, working through frustrations and settling into a high performance mode. Don't worry when the team enters into a power struggle, as conflict is normal; don't take it personally. Change should be welcomed and the probability of success may be enhanced with an independent third party facilitator.
What are the most common issues you have observed in the process?
First is overcomplicating the process. We recommend isolating the significant few from the trivial many. You must be laser-focused on the issue and define where you are now, where you want to be, and form strategies on how you are going to get there. Do not get overly excited about where you are now and begin attempting to correct it. Be certain to define where you want to be in order to define and enjoy the success.
Second is accountability for results. Construct a one-page plan that highlights key action items, responsible parties and timelines. In addition, we recommend performing routine assessments for accomplishing mutually agreed upon goals and expectations. ●
Robert S. Olszewski is a director at Kreischer Miller. Reach him at (215) 441-4600, ext. 275, or email@example.com.
Insights Accounting & Consulting is brought to you by Kreischer Miller
2013 SoMe Impact Awards - Large Category
SBN Interactive proudly presents the Midwest Social Media Summit inaugural class of SoMe Impact Award winners! These awards recognize marketing executives who took a leap of faith into the groundbreaking world of social media and in doing so, drove substantial value for their companies.
Nominations were received from the Cleveland, Akron, Columbus and Pittsburgh regions across three categories — emerging, midsized and large industries. Throughout the nomination period, the breadth and number of entrants that were submitted blew us away. The strategies and innovations represented by these companies are world class, and we want to thank everyone who took the time to fill out surveys or contact us directly with nominations. Sorting through the fierce competition was not easy, but the 2013 SoMe Impact Award honorees are all deserving of the recognition.
While social media was once seen as a passing fad, it is clear that it is no longer enough to have Facebook or Twitter accounts — companies must actively engage their customers. The inaugural group of winners represented marketing executives who effectively used social media to make a meaningful difference at his or her organization. Ranging from companies who promote the social media initiatives of national organizations to those who have had successful special promotions that have garnered thousands of followers and millions of hits on YouTube, the first class of honorees demonstrate the milestones they have achieved in what is becoming the future of marketing. We are excited to announce the winners of the 2013 SoMe Impact Awards! ●
Here are the winners in the large category:
Tom Salpietra
president and COO
EYE Lighting International
EYE Lighting International spent two decades pioneering lamp and luminaire technology and introducing innovative HID and LED lighting products to a variety of customers in both the business world and the home.
In early 2011, it was clear that a new dynamic was in play that EYE Lighting needed to address. Social media was growing every day and the company needed a strategy to allow it to reach beyond existing distribution channels and industry communications media.
Under the leadership of Tom Salpietra, the company's president and COO, EYE Lighting set out to establish a comprehensive social media policy. It lays out clear expectations for how administrators and employees interact with the company's social media platforms.
The company's Facebook page grew slowly at first, but quickly gained steam when EYE Lighting launched a targeted ad campaign and the page now has more than 10,000 likes. Work was also done in the way of Google AdWords and Analytics and new channels were created to make product announcements and generate interest in well-established products that still offer value to customers.
EYE Lighting also took a look at its website and hired a Northeast Ohio web development company to create a better master product database. The company also wanted a site that was mobile friendly for both smartphones and tablets and studied its inbound marketing techniques to adopt a higher level of calls-to-action by visitors to the site.
As new ideas continue to sprout, EYE Lighting will continue to find new and better ways to take advantage of all the opportunity social media provides to interact with customers. ●
Twitter: @EYELightingINTL
Fabebook: facebook.com/eyelightinginternational
LinkedIn: linkd.in/1fiHaxy
Susan Elder
director of marketing
Jenne Inc.
Social media is the hot topic these days and everybody is looking for a piece of the action. As the platforms change and evolve, the rules are constantly changing and companies are tasked with developing strategies to get the most out of each tool.
One thing that won't change no matter the forum or venue is the importance of honesty and integrity. These two traits dominate the 10 points of the Social Media Policy Guidelines at Jenne Inc.
The guidelines are a key element to the social media strategy developed by Susan Elder, Jenne's director of marketing who came to the company in January 2012. Elder brought 25 years of experience in marketing and corporate communications to the table, having most recently served as chief marketing officer with the American Red Cross of Greater Cleveland.
When Elder came to Jenne, she discovered the company did not have a social media program in place. It was an opportunity to build a program from the ground up.
She began on LinkedIn, developing a group that has grown to include more than 1,000 Jenne customers who are resellers of technology products, as well as vendors who are the manufacturers of these products.
The group also includes content about webinars, training classes and new products and programs that Jenne markets and sells on behalf of the 170 manufacturers the company distributes.
Facebook and Twitter have also been worked into the mix, and Elder has enlisted a core group of subject matter experts in the company to regularly post and contribute to the forums. ●
Twitter: @JenneInc
Facebook: on.fb.me/I5942l
LinkedIn: linkd.in/1dZqqYv
Jason Parks
emerging media and video specialist
Charlie Kordes
vice president of customer demand and experience
SafeAuto Insurance Co.
Ayanna Lewis is a perfect example of the power of social media. The wife and mother of two from Hamilton, Ohio, entered SafeAuto Insurance Co.'s 2013 "Do The Jingle Contest" and won with her minute-long music video. The contest generated over 3.3 million votes, with more than 392,000 of those votes going to Lewis.
While it provides an opportunity for anyone interested to get creative and develop a clever new ad campaign for SafeAuto, the contest itself generates a lot of interest and awareness in the company as people visit YouTube to see what past winners have done or just re-watch their favorite commercials.
The audience that has been developed through the auto insurer's social media campaign is substantial. SafeAuto has more than 50,000 Facebook and Twitter followers combined and more than 1.2 million views on its YouTube channel.
The results reinforce the power of social media for people in the company as well as customers. It allows associates to see the messaging and brand consistency on social channels and stay up to date and informed on the initiatives taking place at SafeAuto.
Under the leadership of Jason Parks, the company's emerging media/video specialist and Charlie Kordes, vice president of customer demand and experience, the plan going forward is to continue to invest in social media.
The company will continue searching for more ways to both provide entertaining content and inform customers and followers about all of the things that are happening at SafeAuto. ●
Twitter: @SafeAuto
Facebook: facebook.com/SafeAutoInsuranceCompany
LinkedIn: linkedin.com/company/safeauto-insurance-company
Sara McKinniss
marketing communications strategist
ODW Logistics
Sara McKinniss found evidence that ODW Logistics wanted to build a presence in the social media realm. When she arrived at the company, however, nothing had come to fruition. It was her job to change that.
She was the first in-house marketing hire in the company's history and she was given an opportunity to strategically plan and build out a social media program. McKinniss had grown quite fond of the power of social media in recent years and relished the chance to develop an effective platform at ODW.
One of the principles that McKinniss wanted to keep in mind was the idea that strategy typically doesn't change once it's conceptualized. It's the tools that are used that create the biggest headaches for users. When Twitter, Facebook and LinkedIn make tweaks to how things are done, it forces users to adapt to ensure they continue to get the greatest value from the tool.
McKinniss helped ODW launch an integrated approach that consists of a presence on Twitter, YouTube, Wordpress and LinkedIn. The goal is to not only inform people, but engage them and share the same content across multiple channels to ensure the best reach.
The result is an increased presence on the Web and in the social media world, allowing the ability to interact with the communities in which the company lives and does business. It has helped drive traffic to the company's website, helped bolster SEO and PPC initiatives, and assisted in securing sales leads. ●
Twitter: @ODWLogistics
LinkedIn: linkd.in/IgAsto
Tony Zayas
interactive media manager, marketing
Tony Zayas has a passion for social media, but he understands that it's still an unknown for a lot of people. Sure, most people know how to maintain a Facebook page or Twitter account for their personal lives. But what goes into having an active and successful social media presence in the business world?
Zayas is the interactive media manager for Proforma, working with more than 750 franchise locations to help franchise owners boost their social media presence. Zayas understands that these leaders need to be out prospecting and selling to be successful. His goal is to design steps that integrate the process of growing the business with growing Twitter, Facebook, LinkedIn and other popular networking sites.
He established the Intelligent Marketing Mastermind Group that each month offers a webinar for owners to join and learn about how they can utilize social media and other online marketing tools to their advantage. He also maintains an online community for owners to ask questions and provide feedback and success stories. In addition, Zayas offers news and tutorials to help owners improve their own social media efforts.
The strong commitment demonstrated by Zayas has paid off in the form of larger followings on Facebook, Twitter and LinkedIn, as well as an increasing number of success stories that have ties to social media. Zayas has a passion for his own success, but he gets even more excited at seeing the people he works with achieve victories and grow their business. ●
Twitter: @proforma
Facebook: facebook.com/ProformaSupportCenter
LinkedIn: linkd.in/1dhXAWQ
2013 SoMe Impact Awards - Middle Category
SBN Interactive proudly presents the Midwest Social Media Summit inaugural class of SoMe Impact Award winners! These awards recognize marketing executives who took a leap of faith into the groundbreaking world of social media and in doing so, drove substantial value for their companies.
Nominations were received from the Cleveland, Akron, Columbus and Pittsburgh regions across three categories — emerging, midsized and large industries. Throughout the nomination period, the breadth and number of entrants that were submitted blew us away. The strategies and innovations represented by these companies are world class, and we want to thank everyone who took the time to fill out surveys or contact us directly with nominations. Sorting through the fierce competition was not easy, but the 2013 SoMe Impact Award honorees are all deserving of the recognition.
While social media was once seen as a passing fad, it is clear that it is no longer enough to have Facebook or Twitter accounts — companies must actively engage their customers. The inaugural group of winners represented marketing executives who effectively used social media to make a meaningful difference at his or her organization. Ranging from companies who promote the social media initiatives of national organizations to those who have had successful special promotions that have garnered thousands of followers and millions of hits on YouTube, the first class of honorees demonstrate the milestones they have achieved in what is becoming the future of marketing. We are excited to announce the winners of the 2013 SoMe Impact Awards! ●
Here are the winners in the middle category:
Kristie VanAuken
senior vice president and chief marketing and communications officer
Akron-Canton Airport
Before social media, there were few ways for an airport to interact with its customers, and building relationships was next to impossible. The growth of social media, however, has allowed businesses like the Akron-Canton Airport (CAK) to directly interact with its customers on an ongoing basis.
When CAK began using social media, its intended audience was tech-savvy travelers. Today, that audience has grown to include any traveler on a social media platform. In creating CAK's social media program, the goal for Kristie VanAuken, senior vice president and chief marketing and communications officer, was to not only gain followers, but to engage and build a genuine relationship with them.
CAK was the first U.S. airport to have a Facebook group in 2007 and now has nearly 60,000 total likes, making it the third largest airport on Facebook. In 2008, it was also one of the first airports to start a Twitter account and now has more than 8,000 followers. CAK thanks customers and shows them the appreciation they deserve every day. It's a simple strategy that has helped CAK set annual passenger records from 2010 to 2012, and more than double the number of travelers in the past 10 years.
CAK didn't end its social media program with Facebook and Twitter. The airport has hundreds of YouTube videos, a blog on its website and continues to adapt to, and adopt, new social media such as Instagram and Pinterest.
Social media has become a cornerstone of the airport's identity and brand strategy to engage travelers and keep them flying with CAK. ●
Twitter: @cakairport
Facebook: facebook.com/akroncantonairport
Elizabeth Boehm
interactive marketing manager
Benesch, Friedlander, Coplan & Aronoff
Years ago, society stayed connected through the big three in media — newspaper, radio and television — it's a no-brainer that staying connected to each other through the Internet far surpasses what those big three offered. Today, friends and colleagues constantly bombarded each other with requests, status updates, photo tags, email forwards and links to videos.
Benesch, Friedlander, Coplan & Aronoff recognizes the importance of embracing these changes, and through the efforts of Elizabeth Boehm, interactive marketing manager, is working to have a strong grasp on the technologies driving these changes.
Social media tools the law firm utilizes include blogs, Facebook, LinkedIn, Twitter, YouTube and others. The firm's two Twitter feeds have seen a 50 percent increase in followers in 2013 alone, and the company's LinkedIn page has seen an increase in audience of 20 percent.
Benesch is dedicated to building a deep understanding of its clients, their businesses and their industries. Its adoption of these social media tools has helped the firm achieve these goals with much more ease and efficiency. The lines of communication between the firm and its clients and vice versa are now always open, and anyone can reach out for legal advice.
In addition, these social media tools such as LinkedIn connect visitors to millions of business professionals and potential clients. They serve as a modern day Rolodex. Benesch uses these tools to stay in touch with clients, recruit talent, follow-up on leads, get referrals and, above all, build credibility. ●
Twitter: @BeneschLaw
Twitter: @OhioShaleUpdate
Facebook: facebook.com/BeneschLaw
LinkedIn: bit.ly/Benesch_Law
Ron Poff
manager of global marketing and brands
Mar-Bal Inc.
Mar-Bal Inc., a B2B manufacturer of thermoset composites, launched its social media presence in late 2011 and early 2012. Mar-Bal has company pages on LinkedIn, Facebook, YouTube, Google+ and in mid-August launched a Twitter channel.
Even though most people relate social media with B2C companies, Mar-Bal and Ron Poff, its manager of global marketing and brands, saw an opportunity to increase brand awareness in the marketplace and increase content on the Web to drive search engine optimization and share credible and worthwhile news, links and other information to its audience.
Mar-Bal developed a social media strategy plan and implemented it in the summer of 2012. The company's engagement and topic strategy has centered on its strengths, heritage, people and products. It also shares customer partner's strengths and focuses on a "Made in the USA" and "USA manufacturing" drive.
Both competitors and industry association members have recognized Mar-Bal as an innovator and leader in social media. In fact, Poff was asked to speak at Composites 2013 about Mar-Bal's journey with social media. The company now has more than 500 likes on Facebook, more than 250 followers on LinkedIn, and continues to grow its presence and content on Twitter, Google+ and YouTube.
Mar-Bal and Poff realize there is still a long road ahead to grow the brand and impact with social media. Both feel, however, that the company has made a strong start in the right direction. ●
Twitter: @MarBalOneSource
Facebook: facebook.com/MarBalInc
LinkedIn: linkedin.com/company/mar-bal-inc
Jessica Morris
marketing coordinator
Staffing Solutions Enterprises and Integrity Staffing Services
As marketing coordinator, Jessica Morris has overseen all social media and marketing initiatives on behalf of Staffing Solutions Enterprises and Integrity Staffing Services. That includes laying the groundwork and steadily building social media followings and marketing initiatives as a one-person team for both companies.
Throughout her tenure, it has become her objective to not only gain likes and followers on social media, but provide outlets to create two-way conversations and relationships, while cultivating a sense of community with employees, clients, colleagues, prospects and friends, by showcasing the brand and employment opportunities.
This year, Morris developed a 40-week campaign to showcase Staffing Solutions' rich history of community engagement, personal success stories and business milestones over the past 40 years. Using her creative content marketing skills and expertise, she created a "social story" that was designed to promote user-engagement, accessibility and reveal the character, integrity and light-hearted personalities of staff. Within eight weeks of the campaign's launch, Facebook likes and engagement increased by nearly 40 percent.
Morris has also overseen the Integrity website redesign and launch. Integrity's Facebook page experienced a 60 percent growth from cross-traffic by communicating with assignment employees on a more personal and accessible level within a six-month time frame.
Furthermore, as the talent pool continues to shrink with a recovering economy, using new social media and recruitment tactics attracts high quality candidates and differentiates both Staffing Solutions and Integrity from other staffing firms. ●
Facebook: facebook.com/StaffingSolutionsEnterprises
Twitter: @IntegrityStaff1
Facebook: facebook.com/IntegrityStaff
Dana Foster
marketing manager
According to a 2011 study by the Harvard Business Review, manufacturers were among the bottom three of least active users of social media — and Thogus was no exception. There was no dedicated marketing personnel and only nascent use of social media without a clear strategy developed to harness it effectively. This changed when Dana Foster joined the company as marketing manager in 2011.
Thogus wanted to create a sales plan to "own our backyard," focused on developing Thogus in the Northeast Ohio area. Foster saw an opportunity too not only promote Thogus as a manufacturing leader in the local area, but nationally as well.
Foster's strategy utilized Twitter, LinkedIn and Facebook with clear focuses on each platform. Facebook helped display the Thogus culture as it relates to the company's brand. In the past two months alone, the number of likes to the Thogus page has grown 30 percent.
Thogus' Twitter account is used to help promote customers, as well as foster relationships with other people in the manufacturing sector. Since 2011, the number of Twitter followers has grown more than 1,200 percent to 640 followers.
LinkedIn has proven to be the driving force behind traffic to the Thogus website. Since implementing a new strategy at the start of 2013, visits to the Thogus LinkedIn page have quadrupled and unique visits have tripled.
In just two years, Foster has grown Thogus' social media presence and brand awareness, positioning the company as a marketing leader in the plastics processing industry. ●
Twitter: @Thogus
Facebook: facebook.com/Thogus
LinkedIn: linkd.in/1bDpGFk
2013 SoMe Impact Awards - Emerging Category
SBN Interactive proudly presents the Midwest Social Media Summit inaugural class of SoMe Impact Award winners! These awards recognize marketing executives who took a leap of faith into the groundbreaking world of social media and in doing so, drove substantial value for their companies.
Nominations were received from the Cleveland, Akron, Columbus and Pittsburgh regions across three categories — emerging, midsized and large industries. Throughout the nomination period, the breadth and number of entrants that were submitted blew us away. The strategies and innovations represented by these companies are world class, and we want to thank everyone who took the time to fill out surveys or contact us directly with nominations. Sorting through the fierce competition was not easy, but the 2013 SoMe Impact Award honorees are all deserving of the recognition.
While social media was once seen as a passing fad, it is clear that it is no longer enough to have Facebook or Twitter accounts — companies must actively engage their customers. The inaugural group of winners represented marketing executives who effectively used social media to make a meaningful difference at his or her organization. Ranging from companies who promote the social media initiatives of national organizations to those who have had successful special promotions that have garnered thousands of followers and millions of hits on YouTube, the first class of honorees demonstrate the milestones they have achieved in what is becoming the future of marketing. We are excited to announce the winners of the 2013 SoMe Impact Awards! ●
Here are the winners in the emerging category:
Sarah Forrer
Main Street Cupcakes
With more than 10,300 likes, Main Street Cupcakes' Facebook page is the best and quickest way for its owners to connect with customers.
"We share our daily menus, pictures of cupcakes, exciting new company initiatives and we even do a weekly trivia question that gets an upward of 500 guesses every time we post it," says Sarah Forrer, co-owner. "We encourage customers to request their favorite flavors, and it's the first place we share job openings."
The Facebook page began as an easy way to update customers with the daily menu, but has quickly evolved into so much more.
"We continue to post our daily menus for all three stores, Hudson, Rocky River and Medina, but the Main Street Cupcakes Facebook page is much more of a community now," Forrer says.
As a community, the Facebook page is a place where the company gets to know who its customers are — learning about their families, upcoming occasions, favorite flavors and who they are buying cupcakes for.
The staff members at Main Street Cupcakes post their own content and introduce themselves to followers with a personal tone — and customers are doing the same.
"I've said it many times, but our Main Street Cupcakes Facebook community has made it seem like we are doing business with friends instead of strangers," Forrer says. "I personally recognize people from their profile pictures. This gives us an extra advantage with our customers." ●
Twitter: @mscCupcakes
Facebook: facebook.com/Mainstreetcupcakes
Nick Borelli
marketing and communications director
Rock The House
When Nick Borelli and his team at Rock The House Entertainment launched the Rock Your Prom promotion through social media, the results brought about a surge in Facebook likes and Twitter followers. In partnership with a local radio station, Rock The House allowed students to vote to win their school a $5,000 mega prom entertainment package. Visitors to the company's Facebook page could see which high school was in the lead during the voting process.
Pulse Events, which used social media exclusively, was another successful Rock The House event. Weekly high school parties, which took place every Wednesday night during the summer at Roseland Lanes, Pulse Events generated thousands of area followers and more than 15,000 Facebook event invites each week.
Borelli, marketing and communications director, has also received recognition for his social media involvement. He received the 2013 CBC Magazine Connector's Choice Award for Networking Star and the 2013 ISES Ohio WOW Award for Best Marketing Collateral Over $250,000. He's been interviewed on WOIO-TV on the rise of Pinterest, was the first of seven official brand ambassadors for the International Special Events Society representing the Midwest and was chosen as the public relations chair for The SEARCH Foundation, a national nonprofit.
In addition, he has been chosen to speak at The Special Event in Nashville in January on multiple social media marketing topics. ●
Twitter: @igotrocked
Facebook: facebook.com/igotrocked
LinkedIn: linkedin.com/company/rock-the-house-entertainment-group
Heather Taylor
Small Business Membership Coordinator
Greater Akron Chamber
Members of the Greater Akron Chamber as well as members of the local business community have an ally when it comes to getting "up to speed" on social media platforms — Heather Taylor.
Taylor, small business membership coordinator, works with many area entrepreneurs and business professionals to offer assistance with Facebook, LinkedIn, Twitter, Google+ and Pinterest. Her efforts include providing free or low-cost workshops with a focus on how to use LinkedIn to add to personal branding and how to grow business through the use of social media.
With their skills in social media, Greater Akron Chamber members have the chance to connect with one another and follow each other's updates in real time. The chamber has utilized social media platforms to showcase its members, whether through marketing events or by promoting an opportunity to support a local nonprofit organization.
In addition, Taylor donates her time as the social media administrator for Women In Touch with Akron's Needs, a Summit County nonprofit organization founded in 1943. Taylor has also volunteered her time and social media knowledge to other causes such as Project Ed Bear, The Bloom Society, the Knowledgeable Network of Women and the Women's Network of Northeast Ohio.
Taylor has developed the Greater Akron Chamber's Facebook page, a resource for its followers and their networks to obtain information on local business partners as well as a place to learn more about networking events and professional development workshops throughout the area. ●
Twitter: @grtakronchamber
Facebook: facebook.com/GreaterAkronChamber
LinkedIn: linkedin.com/company/greater-akron-chamber
Ellen Kurr
Director of Brand Experience
AtNetPlus Inc.
While the term social media, with all its jargon and protocols, may stir up questions in the minds of some, Ellen Kurr makes it her job to translate it all so the everyday computer user can understand and comprehend it.
When Kurr, director of brand experience, started with AtNetPlus in January 2008, social media was in its infancy and few people were harnessing its potential. Not afraid to be an early adopter of Twitter, Facebook and LinkedIn, she has made AtNetPlus an industry leader in social media branding and marketing for Northeast Ohio organizations of similar size. Social media plays an integral role in continuing to build AtNetPlus' brand, reputation and business.
Not to overlook the power of video, Kurr also has developed several videos for AtNetPlus that show "what we do" and "who we are" as an organization. AtNetPlus currently posts all videos to both Vimeo and YouTube.
Today, four years after it was started in 2009, the weekly AtNetPlus blog has played a significant part in maintaining high search engine rankings for industry keywords. Kurr approves all blog topics and content, and edits the individual blogs before they are posted. Her guidance gives the blog a consistent voice and style that matches the AtNetPlus brand.
Some of the measurements of success at AtNetPlus in the last 18 months include a 32 percent increase in the number of Twitter followers, a 36 percent increase in the number of Facebook likes and a substantial 292 percent increase in the number of followers on AtNetPlus' LinkedIn page. ●
Twitter: @atnetplus
Facebook: facebook.com/atnetplus
LinkedIn: linkedin.com/company/atnetplus
Rodger Roeser
The Eisen Agency
Not only does Rodger Roeser manage and direct the social media initiative for his company, The Eisen Agency, but he and his team direct the social media initiatives of dozens of local and national businesses.
These businesses include many of the largest and most recognized brands, as well as those that have a small budget but big dreams.
"Our creativity and ability to be pragmatic about how social media actually works has resulted in not just posts, but actually the development of engaging content that has helped to build and shape Cincinnati businesses and organizations," says Roeser, CEO.
The Eisen Agency was on the forefront when blogging and blogging techniques for business were developed, launched an online podcast series, That Marketing Show, and a VLog series that showcased best practices in marketing, public relations and social media.
The agency's blog, Cult of the Blue Tongue, is among the most widely read blogs in the public relations and marketing industry, while its LinkedIn, Twitter, Facebook, Google+, YouTube, Pinterest and Flickr pages are visited frequently by industry and business leaders for information and news content.
Clients have experienced increased direct sales and new business development as well as thousands of new contacts and engagements. These engagements have created opportunities for content sharing, couponing, memberships, education, business relationships and other opportunities that have helped grow clients' businesses. ●
Twitter: @EisenHotNews
Facebook: facebook.com/pages/The-Eisen-Agency/320853637960965
LinkedIn: linkedin.com/company/the-eisen-agency


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Tough enough for a boy's life, warm enough for long snow days: The Boy's Guides Down Hoody is modeled after our popular adult version and, while it may be smaller, it doesn't skimp on features or functionality. Cozy 650-fill down and durably water-resistant ripstop fabric make for an unbeatable combination, and the range-of-motion afforded by our Angel-Wing Movement™ guarantees the perfect snow angel, every time.
Look for this item to be back and available in the Fall.
Marmot Down Defender is an insurance policy for your down garments. This specially treated highly water-resistant down offers an extra level of moisture protection for down garments exposed to wet environments. Down Defender helps prevent down from clumping and losing its loft when exposed to water, thereby greatly increasing its ability to keep you warm and comfortable.
We've currently used Down Defender in our Snowsports, Urban Exploration and Kids collections.
The treatment coats the individual plumes of the down cluster with a DWR (durable water repellent) at the molecular level. It puts a hydrophobic layer on each individual plume of the cluster. This treatment is done during the down cleaning process. The finish is extremely durable allowing the down to maintain its water repellency over 20 washes. The treatment also enhances the down's integrity and the durability of the cluster helping to increase its longevity.
Down Defender garments stay drier longer, maintain their loft better and dry faster than conventional untreated down jackets.
Why do we encourage proper care of our clothing and gear?
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Clothing Care


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People with an adrenal gland tumor may experience the following symptoms or signs. Sometimes, people with an adrenal gland tumor do not show any of these symptoms. Or, these symptoms may be caused by a medical condition that is not a tumor. If you are concerned about a symptom or sign on this list, please talk with your doctor.
- High blood pressure
- Low potassium level
- Heart palpitations
- Nervousness
- Anxiety (panic attacks)
- Headache
- Excessive perspiration
- Diabetes
- Abdominal pain
- Unexplained weight gain or weight loss
- Weakness
- Abdominal stretch marks
- Excessive hair growth
- Unusual acne
- Change in libido (sex drive)
In addition, pheochromocytoma may cause dangerous surges of the adrenal gland hormones that regulate blood pressure and response to stress. A hormonal surge can cause blood pressure to increase very quickly, increasing the risk of heart attack, stroke, hemorrhage, or sudden death.
Your doctor will ask you questions about the symptoms you are experiencing to help find out the cause of the problem, called a diagnosis. This may include how long you've been experiencing the symptom(s) and how often.
If a tumor is diagnosed, relieving symptoms and side effects remains an important part of medical care and treatment. This may also be called symptom management, palliative care, or supportive care. Be sure to talk with your health care team about symptoms you experience, including any new symptoms or a change in symptoms.


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CHARLES CRAFT-Classic Reserve Gold Cross Stitch Fabric: Lt. Blue. This heavy weight Aida fabric was made from 100% cotton yard produce specifically for Aida cloth and is 33% heavier than most: making it stiff enough to work without the use of a hoop under most circumstances! This 14 count Aida comes in a variety of colors; measures 12x18in (30.5x45.7cm). Care: after stitching hand wash in lukewarm water with a mild liquid soap; rinse in cold water and dry flat. Made in USA.


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Trumbull News Detail
Education Super StartPosted Feb. 6, 2014
Date: Oct. 25, 2014 & Jan. 31, 2015 (Saturdays)
Time: 9:30 a.m. - Noon
Location: Schwartz Center Auditorium, Room 177
If classes are cancelled due to weather, this event will also be cancelled.
This is a "don't miss" presentation for Education majors (students/alumni) to learn more about the educator job search process, Teacher Interview Day, and Career Services Center resources. Registration is NOT required.
For interview practice, visit our online, easy to use, Interview Stream, or contact Career Services to schedule a mock-interview.
Presentation Topics
- Resume writing for educators
- Using the Experience Job & Internship Board to participate in Teacher Interview Day
- How the reality of "teacher supply and demand" statistics impact an educator's job search strategies
- Prepare to attend and get the most out of Teacher Interview Day


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How to Get Into Law School
Susan Estrich - Author
- eBook - ePub eBook: $12.99
Whether one is a college junior facing the LSATs, a senior sitting with disappointing test scores, or someone who has always dreamed of a career in the law, there is too much at stake not to ask the hard questions about what lies ahead.
How to choose the right school
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How to succeed as a student
How to find career fulfillment
In How to Get Into Law School, Susan Estrich lends her unique point of view and far-ranging experience-as ace law student, tenured professor, renowned legal scholar and analyst-to the life and career questions applicants will face, and answers them in the frank, no-nonsense manner that is her trademark. Featuring anecdotes from admissions directors, professors, veteran attorneys, and adventurous students alike, How to Get Into Law School lays out the facts on:
Getting Scholarships
Community service
The Rigors of Studying
Surviving Interviews
Finding Employment
Professor of Law and Stanley Morrison Professor of Law, Stanford Law School
Book One: Getting In
Book Two: What You Need to Learn
"The smartest book about getting in and going to law school." –Laurence H. Tribe, Harvard Law School
"Brilliant." –Christopher F. Edley, Dean, Boalt Hall Law School
"If anyone can remind you why you once loved the law, and still might, Susan Estrich will." –Kathleen M. Sullivan, Dean and Professor of Law, Stanford Law School
To keep up-to-date, input your email address, and we will contact you on publication
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Better than to lose them after you leave the house!Originally Posted by JLP 6
|Current Champs
|The Cyber Boxing Zone Message Board
Better than to lose them after you leave the house!Originally Posted by JLP 6
Further discussion of this topic continues here.
Barack Obama just used one of my pet peeves in a speech -- he spoke of the "enormity" of the challenge to fix the economic system!
He meant large -- probably "enormousness."
I saw a description on the guide of my Dish Network system of a man "loosing" his nerve just before committing himself to a long-term relationship.
Maybe the writer meant that the guy was unleashing an inner demon or something. PeteLeo.
In Sarah Palin's denial of the errors she was accused by McCain handlers of making in her debate prep, such as Africa being a country instead of a continent, not knowing the countries in North America, etc., she indicated that she has the highest "regards" for McCain.
The word is "regard."
First rule when denying you're dumb: don't show more dumbness in the denial.
People who take rumors (not verified) passed off as news, as gospel. Especially when those newsy items are later shown to false and hoaxes.
If I heard Chris Matthews describe the election of Barack Obama as "wondrous" one more time, I was going to trash the tube.
Last Monday on one of my favorite teevee comedies, "The Big Bang Theory," the Superbrain Sheldon, who knows everything about everything, was allowed to utter the line, "That's very unique," without being corrected by any of the other High-Q characters who inhabit the little series.
My delight in having at least one mass media example celebrating intelligence over grunting animal instinct dropped a degree or two at that slip. PeteLeo.
I caught that too. He also said "green behind the ears" and sort of misused the word "enriched," when he meant "got rich."Originally Posted by Mike DeLisa
I can't stand when I hear people say "I fought the good-old-boy network" when they mean "old-boy network," unless they're clearly talking about the DUKES OF HAZZARD.
Todd--Originally Posted by Todd
All excellent calls!
Not a peeve but it does relate to an honest but amusing misuse of words that brings a smile to my face.
A nice lady who works in my office operates a document scanning machine.
Sometimes the machine does not operate as it should and she often diffuses her woes by stating that the machine is just being "Sentimental" and probably needs "Collaborating".
Has this been mentioned?
People who cash-in scratch-offs at the gas station...use the winnings to buy 25 more scratch-offs... remain fixed at the cash-out, scratch those scratch-offs; all the while the cashier allows this to occurr until a log-jam of irate soon-to-be cigarette purchasers forms behind me (with a pack of gum and a hope for a tin of chew)
The accompanying sighing and throat clearing symphony which can be heard from miles away is enough to make me want to strangle someone, it's like camp-cough during the Civil War. The guy wearing 5 layers of shirts weilding a nickel and boring a friction path into the counter hears nothing.
Inevitably the other gas station store person who's job function is at best, a mystery, reveals themselves to open the other counter. But it is too late.. the lady (always a female) behind me has already been muttering out loud for 3 minutes.
More usage: people who write "lead" to mean the past tense of "to lead." As in, "She lead me by the hand toward the door." The proper spelling is "led."
Why is this one so tough, I wonder?
I have seen this error in print as well.
And the most misused expression I've ever seen, everywhere. Even in the print media: the phrase, "Begging the question."
As I found presented correctly online:
"Begging the question" does not mean "raising the question." It means to present as true a premise that requires proof--i.e., taking a conclusion for granted before it is proved or assuming in the premises of your argument what is supposed to be proved in the conclusion. (This fallacy is related to the circular argument.)
For example, when National Security Adviser Condoleeza Rice asserted that we had to invade Iraq, because we didn't want the smoking-gun proof of their weapons of mass destruction to be a mushroom cloud over one of our cities, she was claiming as the premise of her argument the idea that the Iraqis had or were on the verge of having nuclear weapons. But whether or not they had such weapons was precisely what needed to be proved in order to justify the invasion, so it could not be itself used as proof of the need to invade to preempt their use of such weapons.
When President Bush repeatedly suggested during the run-up to the invasion that Saddam Hussein, because of his hatred of the U.S., would be likely to give weapons of mass destruction (WMDs) to al-Quaida, he was assuming a cooperative relationship between Hussein and al-Quaida, as well as assuming that Hussein actually did have WMDs. But what he needed to prove in order to justify the invasion was that Hussein had WMDs and/or that Hussein had a cooperative relationship with al-Quaida. Those were precisely the issues under contention, but his arguments for invasion always treated them as the premises, as if they were already proven.
This isn't a political post at all, just about the expression, "Begging the question."
My pet peeve is the term "An historic day" or "An historic event" etc etc.
Writers and people seem to think it's "An" instead od "A" OR "a"
The word "An" only precedes a word that begins with a vowel.
They use the "An" because it sounds better when saying "An historic," as opposed to "A historic"
Several Years ago on the ESPN show Scholastic Sports America, they did a profile on a High School Basketball player who lived in Las Vegas Nevada.
The Kid's Name was H Waldmen. THat's right, his first name was H. He later went on to have an unspectacular career at UNLV.
The topic of his unique name obviously came up and he ended this profile by saying: "Some kids are a Bill or a Joe or a Tom, I'm a H."
Now he spoke that sentence absolutely correct as the word An only is to precede a Vowel or a Silent H as in "honorable".
But the statement "I'm a H." or "It's a H" is absolutely so awkward sounding that while gramatical rules state you need to phrase it: "I'm a H" or "It's a H", it sounds 1000 times more fluid with the word An.
Of course, since the Letter H is pronounced as though it HAS a silent H (H sounds like "Aech". Remember, "when two vowels go walking, the first one does the talking". Sorry. 1st grade lessons coming back to haunt me.), I'm wondering if it actually should be spoken "I'm An H" or "It's An H."
THings that have tormented my nights for years now.
So true, it is all about the sounding of it. It sounds a whole lot better with the "An"Originally Posted by hawk5ins
Hey, that bit about "An" being allowed to precede a word with a silent 'H.'
I never knew that. I guess I've learnt something new; or should that be learned?
Last edited by walshb; 11-28-2008 at 11:10 AM.
Maybe this is strictly an Irish thing; but the pronunciation of the word 'Tremendous,' is, as it is spelt, 'tree men dus.'
Here in Ireland, I would say the majority of people pronounce the word
'tree men jus.' I cannot understand it; as it is NOT a difficult
word to pronounce.
Do any Americans or English folks here this in their part of the world?
Or Aussies or Canadians, the general English speaking countries?
Last edited by walshb; 11-28-2008 at 11:36 AM.
Man, it took a me a hour just to read those last several postings . . . though it was a tremandulous amount of fun. PeteLeo.
"I'm a H." was a top 5 highlight.
Hawk - If I read you correctly, I take it that this guy "H" Waldmen pronounced his first name as "Aitch" not "Haitch".
For my brain to deal with the spelling/grammatical conundrum, I would say that the kid either mispronounces his name relative to the actual spelling or spells his name incorrectly relative to the actual pronunciation. "H" on it's own does not sound out as "Aitch". "Aitch" simply compromises the sequence of letters that spell the letter "H".
If the kid stated "I'm a Aitch", imo he is grammatically incorrect - the name should've been preceded by "An". If he stands by using the letter "H" to represent the pronunciation "Aitch", I would say the function of the "H" in his name is as a symbol of a word rather than a word itself.
If he stands by the single letter spelling of "H" for his first name but chose to drop the phonetic "H" in the pronunciation of his name, he would actually be dealing with a silent name altogether.
My head hurts.
As does mine.
Only I have a Head start on you as I saw the profile on this kid (Aitch. I like that. Apparently His parents didn't like him though.) 18 or 19 years ago when it first aired on ESPN.
I just could never get that line out of my head: "I'm a H. I'm a H. I'm a H."
Every time I would even THINK of that short sentence, I felt as though I tripped over something.
When did throw-away phrases become mandatory as replacement to periods on the end of sentences?
I endured an entire Thanksgiving with relatives of my wife..the fact she doesn't even care for them and we never see them otherwise was one thing. To be driven batty by these 'sentence cappers' was another:
"This coat matches these socks Isn't that funny?"
No. It isn't even odd.
"Hey.. SoCo, Seagrams who cares You know?"
Know what? No one cares? You don't care? An opinion that could have died right off your lips must breath life anew?
"Well, once we put the planks down it was easy to do the rest yeah so..so yeah.."
Yeah. So, you don't want to cede the floor and you wish to think of continuing to talk while you make noise to prevent me from saying anything.. I get it.
These are 3 persons tactics to prevent the listener from talking about anything they might want to discuss. They use them in a manner like if you hummed when you finished every sentence so that the listener couldn't speak.
"Hih"?Originally Posted by hawk5ins
Grammar rules call for "an" when it precedes a vowel *sound* -- e.g., "I sent you an R.S.V.P." and "He's a European."Originally Posted by hawk5ins
EDIT: Sorry, I just realized you guys already covered this.
World famous cry baby, John McEnroe, making a fortune in commercials by exploiting his past bad behavior. There oughta be a law.
Drivers -- sorry to be sexist, but they seem to be 90% women -- who stop in single-lane parking lots, waiting for someone to back out so they can snatch the newly-liberated parking space even if the people in the other car haven't finsihed loading their loot, yet. I swung by Wal-Mart earlier this week (I know, I know, a bad move to begin with), and some little dingbat in a minivan had decided to set up camp just as she turned into lane, thus leaving her vehicle ass in the throughway and blocking half a dozen unwary cars behind her when the people she was waiting for hadn't even unlocked their own rattletrap! Jeezus-meezus. I squeezed past her somehow (not in the truck, of course) to park half a mile down range, and when I walked into the store, this self-entitled moron was just slipping into her precious parking slot. There were no handicapped plates on the mv, either.
Damn, it wasn't raining or particularly cold, but by god, that was her space and she was going to get it even if she had to make the rest of the world screech to a halt behind her.
What happened to common courtesy? PeteLeo.
There has been a rash of observances by this guy of people one car ahead of me who refuse to get closer than 50 feet of the car in front of them at a stop light. Like they have a vat of car-sensing plastic explosive festooned to their front bumper.
The reason this sucks so bad is that there has been a coincidental explosion of traffic lights I am stopped at that stay green for no longer than 4 seconds.
Why does nobody else but me know that there are/where the little seperators for items on the check out belt at the grocery store are?
Unless you are a war-criminal, or blind, wearing sunglasses indoors makes you an ass.
Man this happens all the time, and let me choose 'beer'. It could easily be almost anything else...If you don't drink beer, or drink beer based upon what you may believe is that brand's cache', do not tell me the beer I drink stinks. In fact if you do drink beer, do not tell me the beer I drink stinks. I can, I suppose however, get all childish and in-kind, you know... tell you your beer of choice sucks. But I want to burn through as little oxygen as is necessary so I have more to add on to the end of my life.
If I disagree with you, and that makes you upset, and you happen to have what may be the preferred view of the topic-of-the-month it does not make me mean or a hater (whatever that might be) it means I disagree with you, and that you are in fact, a baby.
Last edited by Sharkey; 06-30-2009 at 12:06 PM.
My 7 year old is nuts. I love him to death.
Me: "What you just did makes no sense. Why did you do that? And don't tell me you don't know why"
Him: ".............."
Me: Why did you DO that!
Him: "I don't know"
went to look at new cars yesterday. At the very end, our salesman had to run to get his manager, who tried the old "these deals might not be here next month so buy today" routine.
i agree with the sunglasses. Worse yet are pinheads who wear them during interviews. I wish someone would just once say, take off those sunglasses or the interview is done.
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DJG wrote:mal wrote:DJG wrote:gh wrote:"all lanes are equal" may be a great motivational speech to give to your athletes, but unfortunately it defies the laws of physics.
If you've ever sat in on the technical meeting at a pro-level invitational and seen the heated pissing matches that go on over regards lane assignments, you'll know that the big-name athletes very much believe the draw makes a difference.
Fortunately, the laws of physics apply to all lanes and the tracks these big-name athletes are running on are the best-designed and best-engineered tracks that money can buy. So I am glad I have never witnessed the scene you describe. I might say "teach your athlete how to run the curve better!"
All lanes are equal still works for me. Even lane 1 in which hardly any sprinter has to run.
Q.) Are these Olympic and WC tracks banked ever so slightly?
GH is absolutely correct.
And a mistake you make is saying these tracks are the best engineered and best designed. That's not always so.
And finally (for me) the lanes are only equal if you are slow. The faster you run, the less fun it is on an inside turn. I'd guess that anything over 21.5 is almost like a straight to a top guy. When you are sub 21 it starts to play with you.
mal, if OG and WC tracks are not the best, then why aren't they the BSET?
Hello, it has nothing to do with being the best or better, There is no way to change the fact that the inside lane is at a severe disadvantage. I would even suggest that the adverse effect is measurable at times above 21.5. As reported above, just do the math.
Possible solutions 1) move to a 200m straight ...2) let the performance in the semi fully determine the lanes. No draws can be used. Athletes get to decide based on their performance during the semi.


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