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FortySeven Media Blog Blog:Peek inside the minds of FortySeven Media with posts about design, business and even tutorials. 2016-07-19T22:01:55Z Copyright (c) 2016, Jonathan Longnecker ExpressionEngine tag:fortysevenmedia.com,2016:07:19 ExpressionEngine Channel Loops, Conditional Statements, Grids and Whitespace tag:fortysevenmedia.com,2016:blog/5.597 2016-07-19T21:33:54Z 2016-07-19T22:01:55Z Jonathan Longnecker

 I ran into a really weird issue using ExpressionEngine on a project recently and thought I'd let you know what I figured out.

 I had decided to try a new responsive grid based on using text-align: justify;. Barrel has a good overview of how it works. Everything was fine and hunky dorey until I started putting things into EE 2.10.1. For example, here was what a couple of columns looked lik in my HTML:

 However, whenever I put the columns in a channel loop and use some sort of conditional statement, EE would strip the whitespace and the end of each column so that they all ended up on the same line. This totally jacked up the spacing/floating that the justified grid used. Why? I have no idea. I guess it's just a limitiation of this particular responsive column framework. Either way, ExpressionEngine shouldn't be messing withe my code, yo!

 This:

 {exp:channel:entries channel="channel"} {if any_conditional}{/if}

 {/exp:channel:entries}

 Gave me this:

 I tried adding an   after the last div inside the channel loop, and that helped - but it added extra space and made the grid get off enough that I was manually adjusting all sorts of stupid things.

 Turns out there's a better way. Go grab yourself a copy of Low Replace and use it to add a new line to the end of your loop. Just make sure there's a space at the end of your div. Way better than enabling PHP on every template and using a blank ECHO.

 Here's the final code:

 {exp:channel:entries channel="channel"} {if any_conditional}{/if}

 {exp:low_replace find="SPACE" replace="NEWLINE"} {/exp:low_replace} {/exp:channel:entries}

 I can't tell you if this if fixed in ExpressionEngine 3, but if you're using a justified responsive grid and EE2 hopefully this will help.

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 http://fortysevenmedia.com/blog/archives/expressionengine_channel_loops_conditional_statements_grids_and_whitespace False Coincidences tag:fortysevenmedia.com,2015:blog/5.583 2015-11-20T12:08:19Z 2016-07-16T20:25:20Z Jonathan Longnecker

 The last week we've been staying at this great little campground called Lake Harmony RV Resort. Somehow we managed to get the absolute best spot in the whole place - right down on the water. We've really enjoyed our time here.

 Last night after a full day of rain, the clouds parted and the sun poked out right as it was going down. I was working and happened to turn around to see our entire RV filled with a golden glow. We ran outside and just gaped at the beauty of it. It was spectacular.

 While we were out, the owners of the campground saw us and called over, "We knew you were leaving this weekend so Lake Harmony decided to show off for you."

 I laughed because that's ridiculous, right? But the more I thought about it I realized it was no coincidence.

 They found this property, saw it's beauty and built a wonderful little campground here. They knew we'd most likely see a sunset like this as long as it didn't rain 24/7. And then, when that magic happened they'd be there to make a funny joke to help us remember it.

 Was our specific interaction there planned? Of course not. But the owners had spent years doing the right things so that it could.

 What are you doing now that will lay the groundwork for magic down the road?

 http://fortysevenmedia.com/blog/archives/false_coincidences A Tale of Two Restaurants tag:fortysevenmedia.com,2015:blog/5.578 2015-11-17T13:02:18Z 2016-07-16T20:29:19Z Jonathan Longnecker

 Did I mention my family and I are traveling full time now? In case you missed it, check out our blog here. Let's just say that in the past 6 months I've run across a ton of brands in bunch of different places. This is one story of a lesson I learned when dining in the Adirondacks.

 Back in the Summer, our travel adventures took us into Upstate New York near Whiteface Mountain. There, in the tiny town of Wilmington we hiked, climbed, canoed and explored to our heart's content. It's by far been one of our favorite places we've been.

 We also ate out a few times, and had vastly different experiences. This - is a Tale of Two Restaurants! *Cue soap opera music.

 Wilderness Disappointment

 The first place we went was called "The Wilderness Inn II Restaurant." Was it the sequel to an original, better restaurant? Why was the word "restaurant" in the title? We'll never know.

 Kids, just an FYI - TripAdvisor and Yelp are total crap shoots in small towns. Especially touristy ones. Sometimes they're right on the money, and other times you're left wondering if everyone eats tasteless blobs of food and enjoys it.

 Anyway. This place had good reviews, but our experience was pretty terrible. Outside of the questionable decor and smell (hello grandma's attic!), we were weirded out by the large group of waitresses 15 feet from our table who just seemed to be watching us the whole time.

 Worst of all, the food was insanely expensive and not good at all. You could tell everything was frozen or from a bag. And when you're charging that much money for crappy food, I get frustrated. The final nail in the coffin for us, though was when we got the bill. Apparently they charged us every time we (or the kids) got a refill in our 6 ounce cups crammed with ice. It was like $17 worth of soda! And I doubt we even had a two liter between the 6 of us.

 I talked to the manager, and while she did take some of it off, she was visibly upset and said something like, "We've always charged for every refill." In a small tourist town, it doesn't matter what you've always done - I'm a new customer and no one told us we were going to be charged every time they offered to fill up our minuscule cups.

 Oh, and finally, because we were a "party of 6," (including our 4 kids) a mandatory 20%+ tip was added by default. * Eyeroll *.

 Now, maybe it's not always like that. Like I said, there were plenty of people who gave this place great reviews. But our experience was bad enough that we won't be back.

 Italian Delight

 The second place we visited was "Rosalia's Italian Kitchen." It was right across the street from this great little ice cream place we went to faaaar too many times, and it just looked so warm, cozy and inviting. It also had great reviews on the internets so we headed over.

 Right off the bat, this place subverted our expectations. There was one server, he was 12 years old - and I'm pretty sure he was Rosalia's grandson. He grabbed us some waters and delicious fresh made garlic bread while Rosalia herself came out to chat.

 Turns out there's no menus or prices at this Italian kitchen. Nope! We'd never been anywhere like this before. She said she had chicken, beef and veal this evening and said she could make whatever we wanted. I think she saw the look of confusion in our eyes and quickly recommend some chicken parmesan with a bunch of pasta and sauce for the kids. Basically it would all just come out as one dish. That sounded perfect to us. She even brought us a huge salad made from vegetables from her garden out back.

 Guess what? It was amazing. The pasta was perfect, the chicken was delicious and all the kids were scrambling to grab whatever they could before it was gone. And at the end of the menu? She only charged us $25. Compared to our nearly $100 bill at the last place, we were floored. Needless to say she got a big tip (more than 20%) and the whole thing left us with a huge smile on our faces and a great story to tell.

 Why are you talking about restaurants?

 So what does this have to do with you? Well, I think there's a simple branding lesson here.

 The Wilderness Restaurant felt like it had gotten lazy. They were serving prepackaged, frozen food, nickel and diming drinks and adding huge tips - relying on their Adirondack theming and the fact that there were only 5-7 restaurants in the area to make a profit. They got bitten by the mediocre bug. I bet in years gone by this place was humming with great food and atmosphere - but that's not what we saw this summer.

 Rosalia 's on the other hand, subverted our expectations at every turn, and more importantly delivered way above our expectations. They delighted us and then followed it up with amazing food at a great price. Talk about a one-two punch.

 Has your brand gotten lazy, or are you taking chances and standing out? As I think back to our time in the Adirondacks I'm encouraged to make sure FortySeven Media is the kind of company that delights and over-delivers.

 How about you?

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 http://fortysevenmedia.com/blog/archives/a_tale_of_two_restaurants Big Changes at FortySeven Media tag:fortysevenmedia.com,2015:blog/5.576 2015-10-13T02:43:03Z 2015-10-13T03:52:04Z Jonathan Longnecker

 Friends, I have a lot to tell you. So sit down, pull up a chair, grab some milk and cookies and get ready. It's story time!

 The Discontent

 It all started several years ago - a slow, subtle gnawing in the pit of my stomach. Our business was great, my kids were healthy and happy, and my relationship with my wife was better than ever. But I couldn't shake this feeling that most of our day-to-day lives seemed - empty.

 I was asked to give a talk at a gathering of guys who were trying to be better husbands and fathers - and before I knew it I had an entire presentation of why I was discontented. I dug into books like "Linchpin," researched all kinds of statistics about home ownership and global income, and realized that I was having trouble reconciling all the time and money our big beautiful house was costing us.

 In fact, I was having trouble reconciling what the American Dream was necessitating on multiple fronts - from debt to consumerism to education and beyond. The things everyone else seemed to care about and spend so much time and money on were slowly losing their meaning for me.

 My wife felt this, too and had talked many times of traveling more. Exposing ourselves to people and situations outside our comfort zone. Maybe even of traveling full-time, ditching the house and mortgage and exploring the US on our own terms. We knew a few people who had done it. Could we do it, too? With 4 kids?

 I'll be honest - I was the hold out here. Ashley would have sold everything and hit the road 3 years ago if I was ready. It just took me a little longer to realize what an amazing opportunity it would be. So August of 2014 we made the decision. We were going to drastically simplify our life and take our kids on an amazing adventure. We so crazy!

 Business Changes

 This was admittedly a huge decision not only for our family, but for my partnership with Nate as well. Could I really ask him to let me galavant across the country on my own schedule and trust that I'd still be as plugged in as I used to be?

 The truthful answer is that Nate wouldn't hesitate to back me and my crazy dream. He'd already done a version of the same thing himself a few months earlier. But the more I thought about this "detangling" from our comfy suburban life, the more I realized I was craving the same thing in my business life. We had an amazing 10 year run, but it was time to seek out our own paths, if you will. We were both heading in new directions, and didn't want those directions to take away from committment we made to each other all those years ago.

 So in January of 2015, we pow-wowed and came up with a plan. I was doing most of the day-to-day stuff with FortySeven Media already so I bought his share of the company so he would have the time and cash to start a new venture. The goal was to announce it in July after a 6 month transition, but something crazy happened right after we made the decision. He met a girl, fell in love and got married! So he was a little preoccupied this summer and our timeline got pushed back.

 All that to say, the stars have aligned, the clients notified, the transition completed, and we can finally announce to the world that FortySeven Media lives on under Jonathan's care and Nate's new venture, PlotWhole is open for business.

 More importantly, Nate and I are still the best of friends and are genuinely excited for each other during this next phase of our lives.

 What's Next

 Well, lots of adventures first of all! We've actually been on the road since May of 2015 and my wife and I have chronicled all of it over at our blog at BareNeckers. Go check it out if you have a few minutes.

 As for FortySeven Media? It's something I've been pondering quite a bit. Nate has always been my right hand man - I can't remember a time when I did any project without him by my side. I'm realizing that I'll have to dig deep and find my own voice - something that isn't as easy as it sounds.

 In the coming months I hope to unravel that mystery. It will certainly be a different kind of adventure!

 As usual, you guys rock. Nate and I would like to thank you for following our craziness the past 10 years. We also hope you'll continue to keep up with us even though we may live at seperate URL's.

 And with that my friends, the story is over. Or is it just beginning?

 http://fortysevenmedia.com/blog/archives/big_changes_at_fortyseven_media A Surefire Way to Build a Business That Lasts a Decade tag:fortysevenmedia.com,2015:blog/5.574 2015-09-09T03:26:52Z 2015-09-09T03:59:53Z Jonathan Longnecker

 Guys, did you know that 2015 marks 10 years of 47m? I'm having trouble computing that statement. Hold on. Cleansing breath. Ace Ventura face. Forehead wipe. Ok - better.

 It also happens that 2015 is bringing about some ginormous changes, and I've been thinking back to how we got here. Needless to say there were lots of things that were thought, and the thinking gave me a few nuggets that I'd like to start sharing with you.

 First up? Perspective.

 When we start out we do it for the love of the craft. Mine was art and design - and soon became clean, standards based front-end markup that evolved into a full stack process from branding all the way to a finished content-managed site.

 My drive was to do an excellent job artistically and technically, making a truly awesome brand and website for my clients.

 While this obviously still exists, I've come to realize it's not the most important thing. (You may be having trouble computing this statement. Bear with me, keep reading. I'll get there.)

 Something happens as you grow up a bit, learn the ins and outs of running a profitable company and see your clients fighting the same fight you are. Turns out we're all on the same team!

 I realize that this flies in the face of conventional wisdom. Heck, there's even a whole site dedicated to client's stupidity. If you followed that link, you probably lost an hour at least. I'm sorry. But I think it really serves the feeling we "creatives" (Argh, buzzword!) have - that we know best. The client's an idiot, it's us against them.

 But - yeah - it's not true. We're not some special unicorn breed of human beings or businesses. At the end of the day we all have to sell a product or service for more than it costs us to make, but less than what it's worth to the person buying it. Read that again, it's good stuff (thanks Seth Godin).

 This is called a "Return on Investment." And by using quotes I'm saying it in my jerk face voice.

 Of course you know what an ROI is. I'm not looking to start a Mac vs. PC debate, but my MacBook Pro - expensive as it may seem to some - is a no brainer of an investment. I make a great living using it and it's rock solid hardware and software every day. The difference in cost is negligible based on the return I get running my business with it.

 And this is what slowly dawned on me the last couple of years. It's not quite so much about the logo I design or the website I build. It's whether what I give them makes them more than I charged them. It's whether I'm a good return on their investment.

 I would say it's that simple, but it goes deeper. Take away the money aspect and what do you get? A genuine relationship that is built on me serving my client in a way that only benefits them.

 That means I'm always striving to be kind and generous in our interactions. Did someone ask a stupid question? I take the time to patiently explain what they're confused about. No judgment or snarky tones. Just helpfulness. I don't complain abou them on the Twitters. We're on the same team, remember?

 That means I'm mindful of their money and time. Do they want to re-design their whole site again when it probably just needs better copy and explanations? I tell them that. Do they want to update and modernize, but have great search engine rankings? Then we don't need to rebuild the whole dang thing. Let's do a front-end redesign and add responsive aspects because last year your mobile traffic jumped up to nearly half.

 That means I even turn away work from someone just getting started who doesn't need to drop a bunch of money on an unproven business model. Instead I spend 45 minutes on the phone giving them ideas on how to validate it and even get started for free. And they may have even been from Candada and I didn't realize it so I had to pay long distance fees. But it's all good. I'm just trying to help.

 Once you start whittling this down to it's most basic form you get, "Put others before yourself. Even when no one is watching."

 Most companies today have no concept of this. They only care about costs going down and profits going up. Many have become so big or so ingrained in our lives that they start to use that power to put themselves first when no one is watching. Or just right out in broad daylight because they can.

 Will they stick around? Probably. They'll weasel and lobby and backdoor deal their way to staying afloat. But is that the kind of legacy we want to leave? Is that a cause (or business) worth putting a huge chunk of your life on earth into?

 For me, the answer is no.

 "Put others before yourself. Even when no one is watching."

 That, my friends, is a surefire way to build a business that'll last 10 years. Or maybe even longer.

 http://fortysevenmedia.com/blog/archives/a_surefire_way_to_build_a_business_that_lasts_a_decade Pre-Filtering Clients tag:fortysevenmedia.com,2015:blog/5.569 2015-03-17T04:03:26Z 2015-03-17T04:36:27Z Jonathan Longnecker

 When you're starting out, any job is a good job, right? Without that steady stream of income, you move into fight or flight mode and take whatever comes your way. And that's ok in the beginning.

 But pretty soon you'll start to notice patterns. Some projects go really well and others don't. Some clients are great to work with and others make you want to break stuff.

 Now there's probably an entire book that needs to be written about "why" certain clients and projects don't mesh with you. Maybe I'll get to that soon. For now, though - I'm going to assume you're smart enough to know the kind of people you want to work with (hint: they have the same beliefs, goals and integrity system that you do).

 All that to say - there will quickly come a point where you'll need to start pre-filtering your clients. How do we do this? Here's a few ways:

 Your Phone

 Let's go ahead and get the worst one out of the way first. Phone calls are awesome for closing clients, but terrible for pre-filtering them. You're not a huge company with 20 sales people on staff. You can't spend your whole day being "high activity sales person." You have stuff to design and code, right!?

 So the key is to put some barriers in place to make sure you don't end up spending an hour on the phone with someone who is a bad fit or doesn't have any money.

 You can't always prevent this. Sometimes people call me up out of the blue and I'm just too nice to cut them off quickly. But if you take the time to pre-filter in other ways you'll waste a lot less time.

 Your Site

 If you're like us, your website is one of the most important tools for getting new business. While you're at it, make it a tool for pre-filtering, too.

 Our site drops hints all over the place. We have goofy pictures on the homepage. We say things like "Don't Hire Us." The copy throughout the whole site is fun and irreverent. We use the word "Kick-Awesome" like we mean it. All these little things attract or repel potential clients.

 We often try to cover up the real us with our company or website. We suck all the uniqueness and personality out of the brand - maybe it's because we're afraid that no one will hire us if they know who we really are?

 All I can tell you is that in the early years of 47m, we were bland, boring and "business-y." This in turn led to clients of the same ilk. When we decided to be ourselves, the clients changed, too. Go figure!

 Your Side Projects

 We're big proponents of passion projects outside of consulting work. They provide a creative outlet and have a long term effect of growing your brand and your business.

 Don't be shy about sharing these projects with clients, either. These can also act as a pre-filter. We did a silly web tv show a couple of years ago called "The Kick Awesome Show," and quickly found that it was helping us close jobs.

 If you've watched the show you know that it's a client repelling tour de force. I mean, I can't believe anyone would want to work with us after watching it! But they do - and for the right people it makes them want to work with us even more.

 Crazy, right?

 Your Pricing

 Saving the most important for last here. Because even if you've done all the work of being yourself, attracting like-minded clients, and finding people who want to work with you because you're you - it doesn't matter if they only have $500.

 This is hard - I've been on the phone with some super cool people only to find out that their budget was non-existent. You eventually learn how to handle those awkward let down conversations, but it's still lame.

 One way to combat this is to be up front with your pricing. We have a budget dropdown on our contact form that starts at a fairly high amount. This helps weed out the cheapskates.

 Some people are smart, though. They email us directly or choose the lowest option that says, "$X,XXX and under" so we don't really know what their budget is. In this case, you need to do a little email sleuthing before jumping on the phone with them.

 We usually combine the "how much cash you got?" question with a few others, but that's really the most important one. Many are reluctant to share this, but be persistent and at least get a range before giving them a call.

 Wrapping it up

 Pre-filtering clients is not just about potentially wasting your time with an unqualified lead. It's about saving them time as well. Don't be afraid to be clear and direct about how much you cost. If they're not in a place where they can afford you don't take it personally. They're just not the right fit.

 You want to be an amazing return on your client's investment. Our return on investment makes sense for a certain size company, and we're ok saying no to those that we feel aren't ready for us yet.

 It takes courage to push away the wrong clients and only take the right ones. But over time you'll end up more profitable, way less stressed and working with people you genuinely like.

 http://fortysevenmedia.com/blog/archives/pre_filtering_clients Make Your Web Shop Freakishly Profitable! tag:fortysevenmedia.com,2015:blog/5.562 2015-02-23T16:52:02Z 2015-02-23T17:22:03Z Nate Croft

 Alright, it's almost March. So that means you've got those feeble New Years Resolutions wrapped up and you've got your googly-eyed Valentine's Day mushy stuff taken care of for the year. What does that mean? It means it's business time!

 That's why we (FortySeven Media and Bright Newt) are all kinds of excited to tell you that our newest business course is available! This is a streamlined, focused look at making the most money your business can make. What's it called? Freakishly Profitable.

 This is the result of everything we've learned from Kicktastic and years of running the web's kick awesomest web shops. It's a condensed look at everything you need to know about running a profitable web business.

 Get straight to the Freaky Goodness: Freakishly Profitable (Use coupon code: "getfreaky" for 15% off!)

 http://fortysevenmedia.com/blog/archives/make_your_web_shop_freakishly_profitable Don't Give Up tag:fortysevenmedia.com,2015:blog/5.561 2015-02-19T21:02:46Z 2015-02-19T21:23:47Z Jonathan Longnecker

 Overnight successes rarely happen overnight. It's easy to look at those around us that have "made it" or "arrived." It's easy to imagine them with their perfect lives, enjoying every aspect of their success, rolling in piles of money while genuinely enjoying every single thing they do all day.

 The truth is rarely that simple, though. Hard work is hard. It's not always fun. And you'll probably have to do a lot of it before you finally see your passion project catch and take flight.

 And yet…

 There's something to be said for staying the distance and not giving up. Most of those overnight success stories were years in the making. They didn't give up even when they looked around and everything seemed hopeless. They stopped worrying about the future and focused on the good they could do right now.

 So today, I just wanted to remind myself and everyone else out there - Don't give up. Show up every day, do some good and make some art.

 Your future self will thank you.

 http://fortysevenmedia.com/blog/archives/dont_give_up Let's Talk About Accepting Digital Payments tag:fortysevenmedia.com,2014:blog/5.472 2014-11-13T21:14:01Z 2014-11-13T21:36:02Z Jonathan Longnecker

 For many years, the only way FortySeven Media took money was by paper check. That check then had to be taken to the bank and deposited before the money would be in our account. This worked ok when we were sending invoices spaced out between project phases, but we recently moved to tracking our time and invoicing every two weeks. Obviously more checks were going to be going out, and the time tracking software we were using (Harvest) had built in support for accepting credit cards.

 It was time to start taking digital payments.

 Harvest (or just about any invoicing software) supports a lot of different gateways and merchant accounts so we did some research before settling on one. I'll just be covering the "big three," as these should be available for most apps, but let me know in the comments if we should be talking about some other ones.

 Finally, we're based in the US so some of these may not be available if you're out of the country. Let's get started!

 Paypal

 Fees: 2.9% + .30 per transaction

 The Good: Paypal has been around forever and is super easy to setup. Most of the time you literally just put in the email address you have on file with them and the invoicing software will make the magic happen. There are no monthly fees, and everyone knows who they are.

 The Bad: Paypal is notorious for holding on to your money. They can just lock it up whenever they see a transaction that they feel is a red flag. Then you spend hours and hours proving to them why they should let you have your money. Also, moving money from your Paypal account to your bank account is a 4-5 businessday manual process.

 Stripe

 Fees: 2.9% + .30 per transaction

 The Good: Stripe is the new kid on the block and very developer friendly. They don't freak out and hold onto your money - they act like a real merchant account without all the hassle of signing up for one. No monthly fees and the control panel is really nice and easy to use. Also, money is transferred automatically instead of manually, but…

 The Bad: …It takes 7 2 days before they transfer it to your account. At this point I feel like I'd be better off accepting paper checks. I personally love Stripe and we use it for Kicktastic, but if I'm accepting large payments that need to cover paychecks and expenses that money needs to clear quickly. Wasn't that the whole point of accepting payments digitally?  When we originally wrote this Stripe took 7 days to transfer. Now it's down to 2. So there's really not much bad about Stripe except for the way they deduct fees (see below)

 Authorize.net (or whoever your bank uses)

 Fees: $15-$20 per month, variable rate + .15 per transaction

 The Good: This runs through your bank so it has direct access to your accounts. As a result, it gets deposited the next day. Now that's what we're talking about! Your percentage rate can be quite a few points lower, too because of the added security measures in place. It is variable, though - I can't even begin to list out all the reasons a transaction could have a higher or lower percentage rate. It's kind of like voodoo. Short story, though - it will most likely be less that Stripe or Paypal. The control panel also gives you a level of granular control for accepting payments that neither Stripe or Paypal offer.

 The Bad: It's a huge pain to get setup. Think lots of documents and legal stuff. It's expensive (I think we had to pay a $100 one time fee plus that monthly fee). And most of these merchant accounts are huge corporations with crazy rules/regulations and general corporate stupidity.

 What did we do?

 We ended up going with Authorize.net for our payments because even though there was more setup time and cost on the front end, money got deposited much faster and automatically. Paper checks were a bottleneck to our business and the less time we spend screwing with it the more money we can make.

 Another thing to think about. Stripe and Paypal only deposit the amount you actually get. So if you had a $1000 payment come in they deposit $970.70. This means when you go into your accounting software to reconcile the deposit it won't match. You'll have to do the math and add a line item to the invoice subtracting the fee. This could be good for tracking very specifically where these fees go, but we found it to be a massive pain when marking invoices as paid.

 Authorize.net reports the full amount has been paid and then does a monthly batch withdrawal for your fees. For us this is much easier and saves us time when doing accounting.

 Update 11/13/14 - Just wanted to mention that our bank called the other day to check in our account and I had the crazy thought to ask for a lower percentage rate on our authorize.net account. Since we had it for a few years they wasted no time in dropping us several points. So yeah - don't forget to ask for that kind of stuff. It pays off in the long run.

 As you can see there are a lot of variables involved with this stuff. I'm sure I've only scratched the surface here, so let us know what other good and bad aspects you've run across accepting digital payments.

 http://fortysevenmedia.com/blog/archives/lets_talk_about_accepting_digital_payments Do You Have a Plan for New Business? tag:fortysevenmedia.com,2014:blog/5.555 2014-10-14T21:30:34Z 2014-10-16T15:17:35Z Jonathan Longnecker

 We get asked all the time how we get leads for new jobs. For those of you just starting out, it's really daunting. Overwhelming, really. Hopefully we can give you a few tips and places to start. But whatever you do - have a plan! Be proactive and work hard for it. Sitting around and waiting won't get you anywhere.

 Do great work

 First of all, let me get this out of the way: If you're doing bad or even mediocre work you have to get better. Nothing else I say will help if your product sucks. We get so many emails from people asking us, "How do I get better stuff in my portfolio if I don't have the work to add to it?" It's like the chicken/egg problem, right?

 It sounds hopeless, but there are lots of ways to do this. Try working on passion projects – or find a cause or community you believe in and hone your skills there. We're not advocating for you to do all your work for free, but you have to take action if you want to get better. Don't sit around and wait on clients to magically appear out of thin air. They won't. Don't sit around waiting on awesome portfolio project to show up, either. Make your own. Also, see Branding down below ↓.

 Share that work

 Once you have work finished that you're proud of and you know is awesome it's time to share it. Tell people about it. Put it in your portfolio on your site. Back in the day, we would post screenshots of new web designs to Flickr and CSS galleries. Now we use Twitter, Facebook and Dribbble. That stuff will always change. Stay on top of it and make time to keep your site current. If potential clients come by and your last project was 2 years ago they're going to think you're not even in business anymore.

 One important point here - while it's good to have your projects in lots of places don't neglect your own portfolio in your own site. It's ground zero, homebase and should always get priority. Potential clients almost always end up here anyway - and as the whims of social media sites change over the years you'll have a place where things stay consistent and searchable. Long term is good.

 Networking

 You don't have to go all power tie and beef up your firm handshake to get new business. Try attending some web conferences and making friends there. If you can't travel, find an online community you can invest into. A blog or forum where you can help others and start to become an authority in your field.

 The next step after that, of course is a blog. Keeping up with a blog is hard work, and won't pay off for a couple of years - but man - when it does you'll be glad you put the time in. The majority of our traffic still comes in through blog entries to this day because we planted those seeds years ago.

 Finally, if you do great work then your clients will start referring you to their friends. Sometimes you might have to ask, but if you're doing it right it's much more organic and natural. Again, this may take 3+ years to really kick into gear, but once your referrals start flowing you may not even have to get "cold" new business again.

 Branding

 A friend of mine asked on Twitter the other day, "What's the difference between a freelancer and an agency if they're only 1-2 people?" My answer? "Branding." A strong, recognizable brand that people follow and care about shows a huge difference in business approaches. One focuses on right now and one focuses on the long term.

 I believe that investing in the branding of your company creates a healthier business with more opportunities, less stress and more fun. How do you do that? We've initiated quite a few of our own projects over the years like DesignHope, the Kick Awesome Show, Kicktastic and Last Night Ago. Each one of them have brought in business we would have never gotten, and have allowed us to stay in people's minds even though we've been around for a long time.

 Case in point? After 2 years of making the nutty Kick Awesome Show, we got a call from the director of jQuery. He had run across Nate's photography, found the show and watched all the episodes in one sitting. We ended up flying to D.C. and working with them on quite a few projects - and we would have never done that if we hadn't decided to act crazy in a field for fun and share it with others.

 Again - this is all long tail stuff, but it pays off. And it feeds your need as a creative to work on things you're really passionate about. Sometimes our client work does the job, but sometimes you just need to make something for yourself, you know? It's good for your soul.

 Have a Sales Funnel

 Eeeek! I hear you say. Sales funnels are super lame and not fun and I would rather hit myself in the head repeatedly with a watermelon! Fair enough. We've been fortunate enough to have a client that specializes in all kinds of sales, recruiting and coaching training so we've learned a lot from them. Full time sales people make it pretty complicated, but we've learned over the years that a small web shop just needs some simple tracking.

 The basic idea? Make a list of every potential contact you talk to. If they call you on the phone, fill out your contact form or email you - add them to the list. Then look at said list every couple of weeks and send a followup email. It's that simple. You'd be amazed how many jobs we've closed just by not forgetting about potential work!

 From a process standpoint we use a Trello board with 5 sections: Initial Contact, Need a Quote, Quote, Follow Up and Signed. Then we just move that contact through our "funnel" till they end up signed. If you have several employees you're probably going to need something more robust, though. Check out Pulse or Harpoon for full on forecasting and detailed reporting.

 Stay Focused, Look to the Future

 For creatives liks us this is one of the hardest things to do. We love to be in the moment, completely involved in the projects we're working on - but you have to make time to take a step back and evaluate. For example - when we're busy with lots of work we forget about our Trello board. Then we finish all that work we're doing and have nothing to work on! I wish I could say we know better after all these years, but it still happens.

 Just remember - if you're getting close to wrapping up more than one project start paying attention that sales funnel again.

 Have a Freaking Plan

 Let me just say it one more time. Have a plan! Be intentional. Try different things - but don't get discouraged if some of the long tail stuff doesn't work immediately. It's called long tail for a reason. Remember these important points:

 Do Great Work

 Share that Work

 Network

 Build a Strong Brand

 Have a Sales Funnel

 Stay Focused and Look to the Future

 Now go forth, make the business and the dollars!

 http://fortysevenmedia.com/blog/archives/do_you_have_a_plan_for_new_business Kick Awesome Video, Photography, and Media! - New Services tag:fortysevenmedia.com,2014:blog/5.554 2014-10-14T13:23:12Z 2014-10-14T14:35:13Z Nate Croft

 Hello Everyone!

 Today is an exciting day for us. Why? Because it's today that we realize a goal we've had for FortySeven Media right from the start.

 Since the early days, we've been building some of the best looking and hardest working websites around. But once you have one, it is in constant need of fresh content to really draw and keep people's attention. Which, let's be honest, can really be a pain. Who has the extra time and brain power to write and shoot a product overview video, or capture the right images to portray what it's like to stay in that exotic resort you run?

 We do.

 Today, you no longer have to worry about who is going to fill that gorgeous site of yours with beautiful and engaging content. Like Nate (who's heading up the media side of things) said in the video, FortySeven Media is offically adding video, photography, creation suite design and setup services. That means you get to get back to what you do best, running your business!

 Let us show you what great media can do for your business.

 From an introduction video about your company, awesome Kickstarter videos, to lifestyle photos of your product in use, to setting up an in-house media suite for audio and/or video production and podcasting, we are ready to make the right media content to help grow your brand.

 We know what a difference great media content can make - let us show you what it can do for your business.

 Get in touch to get awesome media content for your brand.

 http://fortysevenmedia.com/blog/archives/new_services_putting_the_media_in_fortyseven_media Running a Profitable Web Design Company tag:fortysevenmedia.com,2014:blog/5.552 2014-10-09T14:31:14Z 2014-10-10T11:43:15Z Jonathan Longnecker

 Here's the problem. Many of us who run small businesses aren't great at being profitable. We want to do a great job for our clients, charge a fair price, and focus as much as we can on our craft. Those are all great things, but barely making it brings a whole host of problems. Stress? Check. Not having enough money to pay your bills? Check. Being totally screwed when tax time comes around? Double check. At that point I guarantee you you're not doing a great job for your clients or focusing on your craft because you're too worried about how to pay your light bill.

 What if instead of rushing to the bank every time a check came in you could wait 2-3 weeks before depositing it? What if you had several months' cushion in your savings account? What if the actual money part of the business was the last thing on your mind because you had taken the steps to setup a web shop that was profitable enough to actually keep you in business?

 We've been on all sides of this, and after 8 years of doing this web design thing we wanted to share a few tips we've learned.

 Expenses Per Job

 For every website you build, there are going to be expenses. Some of these are unique to the project - like the cost of your CMS licenses, plugins and add-ons. Or maybe stock photography or typefaces you need to buy. There could be contractor expenses if you are hiring out parts of the job that you can't do. We used to just kind of guess what this would end up costing us, especially when we did fixed bid pricing. Guess how often we ended up eating into our profit on the job? All the time.

 Make sure you either spend a good bit of time writing out every single possible expense, adding it up and adding it to the cost of the job or do what we do and set up a specfic budget with your clients for expenses. We don't marke them up, but just pass on the cost line item by line item so they know exactly what they're paying for.

 Company Expenses

 There are other costs to running your business. Maybe you have an office you rent. You're probably using some kind of project management software like Basecamp. Then there's accounting or time tracking/invoicing software. We have a Typekit account so we can provide our clients with awesome custom typography. Have employees? This gets a whole lot more complicated. The list can go on and on. Do you know how much all that stuff adds up to?

 These expenses need to be brought in to the cost of your jobs as well. Because if there's not enough profit in your projects to cover these monthly expenses you're going to keep coming up short.

 Taxes

 This is the one that always gets you if you're not paying close attention. Let's say you have a $5,000 project you're working on. Between a CMS license, a couple of commercial jQuery plugins and a custom font your expenses for this particular job are about $1,000. Now let's throw in about $500 to cover your company expenses, too. So you've just made $3,500 right?

 Wrong.

 Self-employment tax is going to run you anywhere from 15-30%. Let's go with 25% for this example. So that's another $875 gone from your profit.

 That leaves you with only $2,625 in profit. Or basically half the job. Now imagine that you quoted that job as $5,000 of your time and didn't account for the CMS, plugins, company exenses or taxes. You just got screwed.

 How do we fix it?

 I know you've heard the whole "raise your rates" thing before. Sometimes that comes from a very entitled place and we're not about feeling like we "deserve" to make wads of cash. But we do want to be intentional about running a healthy business that's not in danger of folding every time work slows down. This is not only good for you financially and emotionally – it's good for your clients, too. You're going to be able to do better work for them if you're not stressed about money.

 Over the next few weeks we'll be digging into lots of specific ways to setup systems and processes to stay profitable, but in the meantime start with knowing your expenses. If we go back to the $5,000 job you've probably already figured out that it was terribly priced. $5,000 of your time + $1,000 in expenses + $500 in company expenses + 25% taxes puts it closer to $7,500 or $8,000. Hey look, you're not in the hole anymore!

 Actual Profit

 But wait, there's more! Even charging $8,000 it's possible you didn't make any profit. You paid yourself, your expenses and your taxes, but put nothing in the bank. That's called breaking even, not profiting.

 How much profit should you be making? That's a great question. Again, we're not looking to gouge our clients, but we need to make sure we have enough money to make payments, invest in new business opportunities and grow our company. Based on some quick Google searches and talking to a couple of other web shops I think you should shoot for about 20%. You can always go higher if you want - but 20% is a great place to start.

 So how about our fictional project? You should have charged over $10,000 for that sucker. That's nearly double the original quote. Insane, right?

 I know this is pretty straightforward stuff, but I'm amazed at how often I have to remind myself to follow through on the math. It doesn't come naturally, that's for sure. Just remember - when pricing a job don't forget to take into account your project expenses, company expenses, taxes and that crazy thing called profit. It's the first step in running a web shop that isn't a slave to money.

 In the next couple of weeks we'll look at more specific ways to get profitable. This is just the beginning. Stay tuned!

 http://fortysevenmedia.com/blog/archives/running_a_profitable_web_design_company Vanilla To The Grave tag:fortysevenmedia.com,2014:blog/5.531 2014-05-14T04:19:46Z 2015-08-26T12:47:47Z Nate Croft

 If you could design your perfect life, what would it look like? That's not a rhetorical question. Take a moment and let it sink in. What would you do everyday? What would your scedule be like? Where would you live?

 People at conferences and seminars, authors, and "lifestyle business bloggers" often talk about this kind of thing to get you motivated about your dreams. And while sometimes a little cheesy, I think they are on to something in that "you can't hit a goal you don't have" kind of way.

 The thing they don't mention is the hard and awkward work that lays before to take action on those dreams. Why? Because you have to change. You can say you like change all you want, but what you really mean is you like change you have control over.

 I'm currently working towards this and I'll be transparent here as I relate my adventures in dream chasing and change. Ready? Here goes.

 Life Explodes

 I've just signed divorce papers ending a 5 year marriage. It breaks my heart. Please don't ever do this. I'll keep the details under wraps because some of you have known us and I want to be respectful and kind.

 As this process began last year, I was in pieces, shut down and checked out. I didn't care about anything. While FortySeven Media was doing great, I wasn't. But that was about to change.

 Last October on the way back from a conference in Portland, I read that a friend of mine that I haven't seen in ten years was going to be in Nashville for a day or two. So right after a six hour flight I got off the plane and drove 3 hours to Nashville.

 I no longer lived in a box…

 Then next morning we met at a coffee shop and did our best to do 10 years worth of catching up. And over the course of the conversation, I found out that she was there to see some other friends who were driving across the country making a documentary. "I would love to do something like that!" I said. Her reply? "What's stopping you?"

 Normally, this is where I would cough up some lame excuses and change the topic. But today, I had no excuses. None. I just sat there for a few moments before I actually managed to say "Nothing."

 All the garbage that I'd normally offer up was gone. It was gone because I wasn't as afraid of change anymore. The thing I'd feared most had happened, and you know what? It didn't kill me.

 Wonderful Messy Advenutres

  Over the course of the next few months, I packed up, sold off, gave away, and otherwise rid myself of the stuff I didn't want or need. Some friends needed a place to stay and I had a house I wasn't going to be living in, so that worked out perfectly thank The Lord. Everything I need to live and work from the road was crammed into my 4 Runner like a game of 3D Tetris and I no longer lived in a box.

 Vanilla To The Grave

 So guess what I did? I made a website. Surprise, surprise, huh? I'm documenting my adventures at http://vanillatothegrave.com I'd love to have you along not just to share in the fun, but hopefully to set a fire that makes you want to live a life that's full of stories that YOU lived. Give Downton Abbey and Dr. Who some time off, You have some adventures already, ok?

 See you on the road.

 -Nate

 Oh, and about that name..

 Fear will let you rock Vanilla to the grave.;
 - Jon Acuff

 http://fortysevenmedia.com/blog/archives/vanilla_to_the_grave Teenage Mutant Ninja Turtles Movie Sneak Peak - And our Culture of Complaining tag:fortysevenmedia.com,2014:blog/5.528 2014-03-27T18:24:29Z 2014-03-27T19:17:30Z Jonathan Longnecker

 There's something you may not know about me. I'm a huge Teenage Mutant Ninja Turtles fan. I loved it when I was a kid, and have rediscovered how much I love them as an adult as my kids have become fans over the past couple of years.

 We've watched the 1980's cartoons, plowed through the 2003 version on YouTube (it's really good, you should check it out!), watched Turtles Forever, the original live-action movies, the CGI one from 5 years ago and are currently breathlessly waiting for the next episode on the Nickelodeon animated series that started in 2012. Which might just be the best of the bunch so far. It's pretty rad.

 All four of my kids are crazy about the Turtles. It's all my 2 year old wants to watch. I have to keep up with toy fair announcements to let them know what figures are coming out next because we have them all. I considered posting a picture of the massive pile in our TMNT drawer upstairs, but it's a little embarrasing. I think we have a problem.

 And so that brings us to what came out today - a for real, official sneak peak at the upcoming live action/motion capture movie coming out in August of this year. I'll give you a minute to watch it. Try not to pee your pants. Just come back and finish the article.

 Still here? Good.

 Now this is the interesting thing. I've been following the development on this for a while and literally everything that gets leaked is met with complete and utter derision. Just go find a movie site where they've posted this trailer and read the comments.

 "They have lips, now I'm going to kill myself!"

 "April's dad helped create the turtles - blasphemy!"

 "Michael Bay is involved?!?! He's ruining my childhood just like Transformers. Arghghgh!!"

 It's crazy. I mean, it's obvious that someone has poured a lot of love, sweat, tears and money into this movie, even from the whole minute and a half we get to see. And seriously. That shot of Leonardo flipping off the building and landing in front of April? How can you not say that's freaking awesome? I love that he's got a little NYC button on his strap. And Mikey's little mask gag at the end is perfect!

 But what do we do? We complain. We whine and moan about how we would have done it better.

 Except we didn't do it better.

 Someone else had the balls to make a multi-million dollar, state-of-the-art film about teenagers who are also mutant turtles and ninjas. With a rat sensei named Splinter. I want to give all of those guys and girls a high three and a Cowabunga. They're literally making my 8 year old imagination come to life on the screen.

 Guys, we can choose to consume and complain or create and celebrate. Far too often we choose the former. Right now, I'm choosing the latter. I'm excited about this movie!

 I'm challenging you today - don't get caught up in negativity, anger and selfishness. Put that energy into making your own art instead of consuming everyone else's. And don't be afraid to celebrate what others do. We all need each other's backs. Be thankful, positive and selfless. Trust me, it's a much better way to live.

 http://fortysevenmedia.com/blog/archives/teenage_mutant_ninja_turtles_movie_sneak_peak_and_our_culture_of_complainin Starting Over is Hard tag:fortysevenmedia.com,2014:blog/5.525 2014-03-17T15:45:31Z 2014-03-17T15:59:32Z Jonathan Longnecker

 This past year my wife and I ventured into the apparel world with Last Night Ago, making awesome hand-designed shirts and jackets. It was shortly thereafter that I realized something very quickly: It had been a long time since I started over in business.

 You see, all I've ever known was FortySeven Media. The whole "work nights and weekends till you get enough clients to make the jump" sort of thing. Or, "there's virtually no startup cost or ongoing expenses" kind of thing.

 Guys, did you know there are completely different types of businesses? Because - well - there are. And Last Night Ago is absolutely nothing like FortySeven Media. Maybe I was naive, or maybe I was stupid. (Probably all of the above) But I jumped in trying to apply a services mentality to a retail reality. Physical product inventory is really difficult. It's expensive and nearly impossible to predict what people will actually buy.

 Not only that, but I forgot how hard it is to start over. New logo, website, brand, accounting, billing - really every single process is unfamiliar and different.

 Finally, I didn't anticipate starting over in terms building our audience. After eight years of getting to know you all with FortySeven Media I forgot how much work went into reaching out to you. Building an audience is a slow burn, and I was quickly reminded of this.

 Does that mean Ashley and I give up on Last Night Ago? Of course not! It just means we work nights and weekends and look for smarter ways to deal with inventory. And we remember that things take time to catch fire. Every overnight success you hear about is years in the making, and we're in this for the long haul.

   So why am I writing this today? Partially for me. Needed a little self-motivation. But also to remind you that starting a new project or business is hard. Don't assume it will be what you're familiar with unless it's the exact same thing. Be smart - do some research and get good input to make sure your idea is solid and profitable. Don't underestimate how much time you'll need to make this work (actually, you probably will).

 Don't give up. Be patient and try new things. It's easy to see all your successful friends and colleagues rocking their new project and making wads of cash and not see the hard work, sweat, and tears that went into making it a reality. I guarantee you they have had the exact same feelings of doubt, frustration and uncertainty while they toiled behind the scenes. The long tail is good, it just requires a little patience.

 Starting over is hard. But it's worth it.

 http://fortysevenmedia.com/blog/archives/starting_over_is_hard


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Yosef Amit
|Yosef Amit
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|Eliyahu and Tova Lizra
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Yosef Amit (Hebrew: born יוסף עמית 1945[1]) is a former Israeli military intelligence major who was convicted of espionage in 1987.[2][3] Amit is thought to have spied for the United States and a European NATO country, though this has never been confirmed by the Israeli government.[3]
Early life and career[edit]
Amit was born in Kiryat Bialik in 1945 to Eliyahu and Tova Lizra. He was conscripted into the Israel Defense Forces (IDF) in 1963, serving in the Paratroopers Brigade, later transferring to the Israeli Navy and graduating from the Naval Officers' School in Acre. In 1967 he left the IDF to work as a policeman, rejoining the army in 1970. Amit was wounded in a clash with Palestinian guerrillas on the Lebanese border in 1972. He worked as a military intelligence officer from the Yom Kippur War until 1979. Amit reached the rank of major, and was placed in command of a military intelligence base on the Lebanese border. He served in Unit 504 of military intelligence, whose function was to operate agents in Arab countries. During his tenure as a military intelligence officer, Amit tried to profit by selling drugs, and he was arrested for drug dealing in 1978. Prior to his court-martial, he was declared mentally unfit to stand trial. He was discharged from the IDF, and spent three years in a psychiatric hospital. Following his release, Amit studied at the University of Haifa from 1982 to 1984, when he dropped out to work as a private investigator.[1][4]
Amit's wife, Tzila, was a physical education teacher at the Yavnieli school in Haifa. They had two sons: Yuval and Oded.[1]
While working as a private investigator, Amit met an American naval officer whose ship had docked in Haifa at a bar in the city, and Amit told him about his experiences in Israeli intelligence. The officer informed his superiors, and a plan to recruit Amit as a spy was devised. The officer told Amit that he intended to retire from the US Navy, settle in West Germany and start a business. Amit responded that he had a wish to make good money, and suggested that they do business together, to which he agreed. Amit travelled to West Germany sometime later, where he met the officer, who introduced him to his "friends", who were in fact CIA officers from the U.S. Embassy in Bonn. They successfully recruited Amit as a spy. His handler was Tom Waltz, a Jewish CIA officer from the CIA station at the US embassy in Tel Aviv. Waltz instructed Amit on which kind of material was needed. Above all, the CIA was interested in Israeli troop movements and intentions in Lebanon and the Palestinian territories. Amit was also alleged to have passed classified information to an unidentified NATO country in Europe. Amit continued spying almost until his arrest.[4][5]
Arrest and conviction[edit]
Shin Bet and the Israel Police began to suspect Amit after one of his friends reported that he had spoken of links with US intelligence.[4]
Amit was arrested in the parking lot of his Haifa apartment building on 24 March 1986. During his interrogation, he made a full confession and provided the names of individuals he had met with, as well as meeting locations and dates, and the payment he had received. When his house was searched, classified military and Shin Bet documents were found. Under questioning, Amit admitted that he had obtained the documents from a childhood friend who worked in Shin Bet, and had persuaded him to give him the documents on grounds that it would assist him in some private investigations. Amit's friend was then arrested and admitted to having given Amit the documents, but expressed remorse and denied knowing that Amit was using them for other purposes. He was subsequently sentenced to a three-month prison term and a one-year suspended sentence, and was fired from Shin Bet.[4]
After a lengthy closed trial in the Haifa District Court, Amit was sentenced to 12 years in prison in April 1987 (at the time 15 years was the maximum sentence).[2] Israeli media was prohibited from mentioning the case by military censorship, while some inaccurate accounts appeared in the non-Israeli press.[4]
Prison term[edit]
Amit served his sentence in Ayalon Prison, a maximum-security prison in Ramla. According to a television report, he was held in the prison's psychiatric ward and was allowed visits, while other sources claimed that he was held in solitary confinement for many years.[3]
The Israeli Supreme Court rejected an appeal by him in 1989.[2] The case was kept secret on security grounds until June 1993, when the Israeli government allowed the publication of Amit's name, conviction, and sentence in response to a petition from the publishers of Haaretz.[3][6]
At one point, Israeli officials considered offering to exchange Amit for Jonathan Pollard, an US naval intelligence analyst who had spied for Israel and had been sentenced to life imprisonment in 1987. However, when Amit heard of this, he sent a letter to the State Attorney's Office, stating that he had no desire to be any part of such an exchange, and claimed that his confession had been extracted illegally.[4][5]
In 1990, while still in prison, Amit sued Yedioth Ahronoth and Maariv for libel over articles those papers had published in 1986 stating that an IDF intelligence major had been convicted of spying for Syria. Although the articles didn't mention Amit by name, Amit contended in his suit that prison guards and fellow inmates had formed the connection, and the false accusation that he had spied for Israel's worst enemy had severely hurt his reputation and led other prisoners to harass him. Like Amit's trial, this case was kept secret until June 1993. Amit dropped the suit in June 1993 after the papers agreed to publish corrections.[6][7]
During Amit's imprisonment, his father, who died a year before he was released, made repeated unsuccessful attempts to have more details on the case publicized.[1]
In October 1993, Amit was released from prison after serving two-thirds of his sentence. Some sources maintain that he was pardoned by President Ezer Weizman. He was paroled on grounds of good behavior, even though he had often violated prison regulations, and also due to psychological considerations.[4][8][9]
- ^ a b c d Kotzer, Yigal (3 June 1993). "The 'quiet' neighbor was a spy". Jerusalem Post.
- ^ a b c Gordon, Evelyn; Michael Rotem; Raine Marcus (3 June 1993). "Government reveals IDF officer was spy Details revealed after seven years; foreign papers say man worked for the Americans". Jerusalem Post.
- ^ a b c d Hoffman, Daniel (2 June 1993). "Israel Says Army Major Was a Spy; Imprisoned Officer Said to Help U.S.". Washington Post.
- ^ a b c d e f g Kahana, Ephraim: Historical dictionary of Israeli intelligence
- ^ a b Levey, Gregory (9 May 2007). "Spy Games". The New Republic.
- ^ a b "Convicted spy files libel suit against two papers". Jerusalem Post. 15 June 1993.
- ^ Rotem, Michael (18 June 1993). "Convicted spy drops suit against two papers". Jerusalem Post.
- ^ Marcus, Raine (13 October 1993). "Convicted spy Amit released from prison". Jerusalem Post.
- ^ Melman, Yossi (19 April 1994). "A Clash Of Cultures In The Spy Game". Chicago Tribune.


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Cervical Cancer Health Center
Cervical Cancer Treatment (PDQ®): Treatment - Patient Information [NCI] - Treatment Option Overview
- General Information About Cervical Cancer
- Stages of Cervical Cancer
- Recurrent Cervical Cancer
- Treatment Option Overview
- Treatment Options by Stage
- Treatment Options for Recurrent Cervical Cancer
- Cervical Cancer During Pregnancy
- To Learn More About Cervical Cancer
- Changes to This Summary (10 / 22 / 2014)
- About This PDQ Summary
- Get More Information From NCI
Radiation therapy is a cancer treatment that uses high-energy x-rays or other types of radiation to kill cancer cells or keep them from growing. There are two types of radiation therapy. External radiation therapy uses a machine outside the body to send radiation toward the cancer. Internal radiation therapy uses a radioactive substance sealed in needles, seeds, wires, or catheters that are placed directly into or near the cancer. The way the radiation therapy is given depends on the type and stage of the cancer being treated.
Intensity-modulated radiation therapy (IMRT) is a type of 3-dimensional (3-D) radiation therapy that uses a computer to make pictures of the size and shape of the tumor. Thin beams of radiation of different intensities (strengths) are aimed at the tumor from many angles. This type of radiation therapy causes less damage to healthy tissue near the tumor.
Chemotherapy is a cancer treatment that uses drugs to stop the growth of cancer cells, either by killing the cells or by stopping them from dividing. When chemotherapy is taken by mouth or injected into a vein or muscle, the drugs enter the bloodstream and can reach cancer cells throughout the body (systemic chemotherapy). When chemotherapy is placed directly into the cerebrospinal fluid, an organ, or a body cavity such as the abdomen, the drugs mainly affect cancer cells in those areas (regional chemotherapy). The way the chemotherapy is given depends on the type and stage of the cancer being treated.
See Drugs Approved to Treat Cervical Cancer for more information.
Targeted therapy
Targeted therapy is a type of treatment that uses drugs or other substances to identify and attack specific cancer cells without harming normal cells.
Monoclonal antibody therapy is a type of targeted therapy that uses antibodies made in the laboratory from a single type of immune system cell. These antibodies can identify substances on cancer cells or normal substances that may help cancer cells grow. The antibodies attach to the substances and kill the cancer cells, block their growth, or keep them from spreading. Monoclonal antibodies are given by infusion. They may be used alone or to carry drugs, toxins, or radioactive material directly to cancer cells.