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Opinion | Features
Content marketing moves to centre stageLast night ANZ launched one of Australia's biggest branded content plays to date. Mumbrella's Tim Burrowes was at the launch. It took a few minutes too long last night for it to dawn on me why there was a jazz band in the corner of the room at ANZ's Melbourne conference suite. Blue Notes - gerrit? And what last night's event did make clear is that the opportunities of that developing subset of branded content, brand journalism, are beginning to dawn on local brands.
Answers for Adam: Is reality TV the way to tackle climate change?Recently there was another report from the scientists of the IPCC (Intergovernmental Panel on Climate Change) telling us that climate change (what used to be called global warming) is upon us and there are real changes happening now (I bet I've lost several readers already!) The scientists are urging us to heed their warning and change our behaviours, yet we ignoring them in droves. Even though information they are giving us is dire.
The Tele's textbook example of how to run a winning newspaper campaignThe Daily Telegraph has delivered a great piece of old fashioned campaigning journalism, argues Mumbrella's Tim Burrowes Back when I worked in newspapers, I was taught that if a newspaper is going to embark on a campaign, it has to pass three tests.
Piracy: At least the Lannisters pay their debtsFollowing a series of special reports on piracy on Mumbrella this week Foxtel's Bruce Meagher explains why the company is airing Game of Thrones as it is. Much has been made in the past few days of the fact that fans of Game of Thrones are unable to acquire the series through services other than Foxtel until after the final episode airs. Unfortunately, there has also been much misinformation about how Foxtel is making Game of Thrones available to the public.
Why hard-to-win awards are good awardsThis year's Mumbrella Awards are going to be tougher to enter than ever before. Which makes winning one worth even more. As the call for entries goes live, Tim Burrowes explains the changes for this year. Please don't hate me. I hear a common complaint about some industry awards, and I'm afraid it's mostly my fault.
Encore Score: The newsreadersWith the battle for early evening eyeballs increasingly important for commercial TV networks Amanda Meade looks at the numbers to see if the most popular newsreaders are the most watched. Despite dramatic changes to the media landscape in the past ten years, the traditional 6pm commercial news bulletin on free-to-air television remains a key building block in a network's schedule - get it right and you can carry big audiences over to your primetime shows. Some bulletins have even expanded from 30 minutes to an hour in the main markets of Sydney and Melbourne.
Answers for Adam: Should PR agencies and creative agencies be combined?This week Adam Ferrier asks whether PR is starting to mean everything and nothing, and whether it is any different from traditional advertising. I've been thinking about the PR industry lately and where PR fits in the broader communications landscape. I've thought about it a lot, and worked with most models from integration under one roof to partner agencies, and a few things in-between.
Australia's class system of brandsAfter a rare business class flight, Mumbrella's Tim Burrowes argues that brands may miss opportunities when staff treat customers according to their perceived value. So over the weekend, I finally got to make the metaphorical left turn getting onto a Qantas flight. And it was everything I could have wanted.
Answering Adam: Agencies need ideas as their engineThis week in his Answers for Adam column Adam Ferrier asked whether agencies should imitate startups. Here Nic Hodges argues agencies need to focus on their ideas, but modernise processes. In his column this week Adam Ferrier asks "would your agency be doing better work if it put data, behavioural sciences, and technology up on pedestal along with creativity? Or is a single-minded focus on creativity still the answer?". Here's a secret - nobody at a startup is sitting around caring about acting more like an advertising agency.
PR agencies will not exist in a decadeAfter Graham White's response to Joe Hildebrand's CommsCon speech generated some heated debate on the state of the PR industry, Rob Lowe argues 'PR agencies' are already dying out. PR agencies will cease to exist in the next ten years. Is that shocking enough for you? Well it's true. Too many PR agencies are outdated, the traditional media landscape is shrinking, and with increasing numbers of advertising, social media and even SEO agencies getting in on the action, we need to smarten up.
Why you should pull an all-nighter to get to CannesWith Cannes Young Lions entries closing on Friday former winner Iggy Rodriguez has the reasons why you should pull an all nighter to finish your entry. Okay, sure it's the last minute, but plenty of famous campaigns have been written right before a big meeting or on the night before a pitch. You've got a few days, so you're laughing.
Answers for Adam: Is creativity still the answer for ad agencies?This week Adam Ferrier asks whether ad agencies should be embracing startup culture more, or continuing to focus single-mindedly on creativity. "The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists". Banksy (apparently?!) The above quote is around ten years old and I wonder if it's still relevant. I'm getting the sense that the new breed of creative folk who want to make a buck are not entering advertising – but rather being seduced by the technology fuelled 'start-up' culture. For example is it cooler to attend the Cannes Lions or tweet about the latest gadget unveiled at SXSW?
Making the Mumbrella Awards matter - what you can tell usIt's nearly time for the call for entries for the 2014 Mumbrella Awards. But before we publish this year's categories and criteria, Mumbrella's content director Tim Burrowes invites you to have a say... I can still remember in excruciating detail the night we lost.
Is total re-branding the only means left to end Network Ten's torment?While the Ten Network's ratings woes well documented Luke Devenish asks if their best way to turn it around is a brand overhaul. We all find it difficult to get out of bed of a morning, but spare a thought for the powers-that-be at Network Ten, who must surely be belting the snooze button on a daily basis. Their annus horribilis is now nudging half a decade thanks to a waking nightmare that is two pronged in its torment.
PR isn't about polishing turdsShit! You Work in PR? Not that old chestnut again. Isn't it time to move on and say something different? Last Thursday in Sydney at the CommsCon Awards, the night to celebrate the best of the PR industry's efforts over the previous 12 months, we were yet again subjected to the narrow view of the discipline. This time through the moderator on the night, journalist Joe Hildebrand.
33 Postcards wins CRC Award at Sydney Film Festival and New Talent Award at Shanghai
Australian Chinese co-production 33 Postcards, starring Guy Pearce and Zhu Lin, last night won the CRC (Community Relations Commission) Award at the Sydney Film Festival.
The $5000 prize, established in 1992 is awarded to films whose content best reflects the multicultural experience in Australia.
NSW MP for Citizenship and Communities, Victor Dominello commended director Pauline Chan. "33 Postcards, inspired by real life stories, explores how two individuals come together despite two different cultures, ages and unexpected circumstances. This evocative film portrays sensitively how people of vastly different cultural backgrounds can interact effectively in our society."
In a statement, producers Lesley Stevens and Penny Carl Nelson said that they were "extremely honoured that the film has been recognised by the 2011 Sydney Film Festival with the CRC Award. The film has struck a chord with Australian and Chinese audiences alike."
At the Shanghai International Film Festival, lead actress Zhu Lin won Asian New Talent Award, cementing her as a talent to watch in the future. 33 Postcards was her debut performance. Guy Pearce, and fellow star Claudia Karvan as well as Stevens, Carl Nelson and Chan was in attendence.
The film was produced by Portal Pictures and Zhejiang Hengdian Film Productions in association with IFS Capital Limited and Screen NSW.
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The Neopost IJ40 is a fast mailing system for the home office, branch office, or small business. This machine can print onto 65 envelopes per minute helping you save time onto postage. This unique machine allows you to print perfect laser text quality postage on every envelope before you send it out. It can also print your logo, 10 standard advertisement slogans, or 5 custom messages next to your postage. Being a specialized mailing system, the IJ 40 has an Electronic interfaced scale which weighs letters, parcels, and flats up to 5 lbs., then automatically sets the exact postage required. Neopost uses fluorescent ink cartridges which are fairly resistant smudging once dried.
The Neopost ij40 ink cartridges are very easy to set up and to replace. Each cartridge will yield approximately 17,000 imprints. This footprint mailing system has Smart Card technology for effortless postal changes and custom envelope ad uploads. Neopost's Credifon® system refills your machine with postage with the simplicity of just a few key strokes, getting you back to business in seconds. It will also process envelopes with up to 3/8 inch thickness. The Neopost will also allow users to control and allocate postal costs for up to 35 different accounts.
To help lower operating costs, cheap Neopost ink is available in a Remanufactured cartridge. For individual purchase you can get the Remanufactured Neopost 4105243U, IJINK3456H Red Fluorescent ink cartridge. The remanufactured cartridge will yield up to 17,000 imprints. Also available is a box of 300 single strip self adhesive Postage Meter Tapes to avoid the costly price of stamps.


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- Police see more 'suicide by cop' cases 1:05pm
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- New London church open in time for Easter 1:02pm
- Group gets 40K books for Fox Cities students 1:01pm
- Benefit for injured trooper Saturday, in Kaukauna 1:00pm
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Tree Top Love Save the Date Magnets I thought these save the dates went well with my love bird theme. They are a perfect size and just simple.


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Jacksonville Apartments Add Up to $4.7M Sale (Real Deals)
by George Waldon on Monday, Dec. 17, 2012 12:00 am
Royal Chalet Apartments, Jacksonville. (Photo by Jason Burt)
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WeatherBug Widget for Nokia
Amozoc De Mota, Mexico
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BC spoils arrived from the Greek city of Tarentum, in south-east Italy..
Made in Rome about AD 150-70. In 209 BC spoils arrived from the Greek city of Tarentum, in south-east Italy. Quintus Fabius Maximus, who punished the Tarentines for going over to Hannibal during the Second Punic War, found the colossal bronze Zeus, the work of the famous sculptor Lysippus, too difficult to transport to Rome. But another work by Lysippus, showing the hero Hercules purging the Augean Stables, was exhibited in Rome next to a statue of the triumphant Fabius Maximus on horseback. In the fourth century AD the statue of Hercules was removed to the new capital of the eastern Roman Empire, Constantinople, which became a museum of ancient art (the snake column from Delphi may still be seen in the Hippodrome). Evidently the need to furnish an emerging capital with prestigious works of art remained important throughout antiquity and indeed in more recent times: Rome lost much, though
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Conservatively Speaking
State Senator Mary Lazich (R-New Berlin) represents parts of four counties: Milwaukee, Waukesha, Racine, and Walworth. Her Senate District 28 includes New Berlin, Franklin, Greendale, Hales Corners, Muskego, Waterford, Big Bend, the town of Vernon and parts of Greenfield, East Troy, and Mukwonago. Senator Lazich has been in the Legislature for more than a decade. She considers herself a tireless crusader for lower taxes, reduced spending and smaller government.
New studies pan ethanolA bill mandating the use of ethanol in gasoline is still pending before the state Senate. I have stated the jury is still out on the benefits of ethanol. There are too many unknowns. We are unsure ethanol will cost less, we are unsure ethanol will be more fuel-efficient, and we are unsure ethanol will be good for the environment.
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The IRS has put an alert on their website.


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Stylish by itself, this sterling silver chain bracelet makes an elegant statement. Each link is embellished with a traditional southwestern twist rope design that symbolizes strength and friendship. Carolyn Pollack enhancer charms can be slipped over the links of this sterling beauty for a unique look. Measures 8" long and features a lobster claw clasp and Carolyn's hallmark CP tag. Contains 9.4 grams of sterling silver. Made in America.
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A double-light torchiere sconce, precisely crafted from solid brass, with fine beading and rope-twist details.
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When we went to the supermarket in our last trip to London, we've noticed that, "Our packaging project could go to next level". This second edition has one more variation and now, we are showing all brand names with simple text & same font, without logo or corporate sign on it. The font is Helvetica Neu Bold. Our question is similar with the question in our first post!
What is your choice in these 4 different variations?
1. Original variation
2. Simple variation
3. More simple variation
4. No logo variation
External Source:
Why Simple Is Good: Jonathan Ive
P.S. This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second, third or fourth variations are not new packaging proposals!
High Resolution Images
"More minimalist effect" in the maximalist market!
When we went to the supermarket in our last trip to London, we've noticed that, "Our packaging project could go to next level". This second edition has one more variation and now, we are showing all brand names with simple text & same font, without logo or corporate sign on it. The font is Helvetica Neu Bold. Our question is similar with the question in our first post!
53 comments:
- ShaelKoNef said...
greetings from peru
- 27 March 2011 14:58
- Zacharie LeBar said...
It feels to me, at least the majority of the time, that the 3rd option is the best. It portrays just enough of the brands character to be pleasing, but not too much excess visual information that its overwhelming.
The exception this though would be the Guiness and the Polo. Both of those look better at their 2nd iteration. There's just too much missing for me once you hit the 3rd versions.
I guess I'm going by the philiosophy, keep taking stuff away until it hurts. :)
- 27 March 2011 16:07
- napcae said...
i like everything!
often the "more simple variation" suits best, because it would be to generi without a logo. but in some cases, for example guinness, evian or duracell the no logo variation fits better.
- 27 March 2011 16:44
- Lord Pancreas said...
My preferences are different for each brand.
Tobasco: #2. For whatever reason, I just enjoy (or perhaps expect) front-facing decals on condiment bottles. However, I think the ones on the neck are overkill and cheapen it.
Polo: Design-wise, I like #2, but #1 makes it more apparent what type of candy it is, so I feel it's the more effective choice.
Guinness: Again, I prefer #2 because it's simple but still elegant. Guinness has too much of a history to reduce its image to a line of text—the white space actually cheapens in this instance. Although, the red text on #1 probably helps to draw attention to it in a liquor store setting.
Evian: #3. Water sells itself. It doesn't need dressing up. I don't purchase bottled water, but if I did I wouldn't buy one in a bottle with warm colors on it. The Helvetica is too simple though; makes it look like a knock-off.
M&M's: This is the most interesting one to me. I'd say the package depends on the context in which it's being sold. If they're being sold next to kids' products, I'd go with #1, because not only are there identifiable characters on it, but it also shows them exactly the kind of M&M's they are, as opposed to relying on just text which could easily be overlooked. For adults, I'd pick #3, because it lacks cartoons but still has the same familiar branding, which manages to appeal to both sophistication and fun. #4 I would only like on a healthier, alternative snack food, because it not only has that same sophistication, but contrasts strongly with typical candy packaging.
Jelly Belly: #2 has just the right level of excitement. #1 is way too busy, but #3 & 4 look almost clinical.
Duracell: This is a tough one. I like the background image of #1, but the foreground has too many distractions. At the same time, #2 doesn't say "energy" to me as much without the electric imagery, which also makes the blue loos some of its meaning. In #3, the font seems too heavy for the rest of the package. #4 is therefore visually appealing, but it's no longer apparent that these are different from standard batteries; "Ultra Power" could easily be interpreted as a tagline. If they cost more, it could be a smart, if deceptive, move to increase sales, although that's assuming consumers are more likely to go for regular batteries than supercharged ones, which may not be the case.
Smint: #2 isn't bad, but the breeze in #1 complements the iceberg nicely, driving home the "chilling" aspect of it, which I'm guessing is a selling point of the product.
Vanish: I can't stand the combination of colors in #1, but the suds make it more apparent that it's a stain remover. I'd assume this would be sold alongside other stain removers though, so if you can rely on context, I like #3 the best.
Lemsip: Again, I don't like the color comibnations. That said, #3 is the most visually attractive; it's very straightforward and I feel that if you're sick, you shouldn't have to scan the entire box for information. At the same time, not everyone knows what they have and may just be looking for a cure to a particular symptom than the entire ailment, so I think #2 is the best compromise.
- 27 March 2011 16:46
- Alexandre said...
Well Done!!! I prefer the minimalist version for most of them especially for Evian. I guess that the minimalist can be efficiant only for people who already know or use the brand.
- 27 March 2011 19:05
- Steve Dekorte said...
Preferred the most minimalist in most and the 2nd to most minimalist for guiness, m&m, and Jelly Belly.
- 27 March 2011 21:16
- Anonymous said...
i really enjoy this series. i think generally the #3 is my sweet spot. enough embellishment to set apart and have character but not too much noise distorting the signal.
- 27 March 2011 21:21
- Anonymous said...
Tabasco: 1
Polo: 3
Guinness: 3
Evian: 4
M&Ms: 1
Jelly Belly: 1
Duracell: 2
Smint: 4
Vanish: 2
Lemsip: 2
- 28 March 2011 03:46
- Starkid said...
Hello there !
You've come up with such a nice minimalist concept. The Tabasco bottle and its label have a timeless design. Your minimalist take is great.
My answer is 4 in all the cases.
- 28 March 2011 05:16
- Stevee_dee said...
Agree with Zacharie LeBar.
All number 4s loose to much of the brand character.
Nice work.
- 28 March 2011 14:30
- Anonymous said...
While I agree that many times "less is better" the no-logo options are flat out retarded. I'm surprised people on here actually prefer them.
- 28 March 2011 14:40
- Anonymous said...
3 is the way to go.
Although Polo and Lemsip are probably nicer on the second iteration.
- 28 March 2011 14:57
- Anonymous said...
works especially well for the evian bottle.
- 29 March 2011 01:20
- AllroundRow said...
Nice Work, this designs are better than the originals!
- 1 April 2011 12:28
- Marcel said...
Super Sache auf das absolute minimum reduziert! Cool
- 7 April 2011 00:17
- Anonymous said...
the fourth looks so much more clean and classic in nearly all of them, imagine if you went to the store and bought a bag of M&Ms that looked like that, life would be so much simpler and we wouldn't have such an issue with childhood obesity either.
- 17 April 2011 02:18
- Anonymous said...
for me no.3 is the way to go! no.4 is too flat. there's no character
- 17 April 2011 21:55
- Anonymous said...
nº 3.
great dsigns
- 23 April 2011 17:18
- Casual Character said...
I like the first or the second one on most of them. The 4th options are usually void of any character and look like government issue or Dharma Initiative type stuff.
- 6 May 2011 14:11
- rachel said...
Id pretty much every time go with the 3rd option. They have just the right level of uncluttered appearance, but still with that little something that the brand marks bring to the product. In the case of evian, the 'simplified' 4 actually looks more complicated than the no.3, just because there is very little difference in way of font type used.
The only one I prefer no.4 on is the vanish tub. The exceedingly bright pink of the packaging makes the utilitarian nature of the type work well, and really, the vanish brand is basically all around that pink.
- 14 June 2011 05:06
- G said...
n. 4!!!!!!!!!!!!!
- 29 June 2011 01:33
- Anonymous said...
i love these re branding concepts. the minimalist outlook of 4 i do find constantly appealing however it wouldn't be attractive to many businesses because the simplicity is at the expense of brand identity. if you where to find a way of incorporating the simplicity of #4 with the iconic brand identity's of #2 it would be more appealing. i think this is particularly applicable to Evian Guinness and smint. but leave polos the way they are i LOVE polos #4 that being said every single Tabasco option is exceptionally well designed. good work!
Hugh Wright
- 15 July 2011 10:05
- Harris Tsiliakoudis said...
Really good concept!
Work featured on http://www.foodiction.gr/?p=546
- 4 August 2011 07:57
- Amelie said...
The 3rd always is my favorite !
- 9 August 2011 08:50
- Martina Knezevic said...
I love minimalism, but I'm not sure for the public opinion. It'll be interesting to show this project to common people and here what they think and like the most.
- 2 September 2011 04:24
- Big Daddy said...
I like the 3rd version on all of these samples. The 4th is to generic with no brand identity. I think consumers would bypass a generic option. Brand identity is lost without a variation of the companies logo.
- 12 September 2011 11:19
- -Pitch- said...
Always third way :P
- 2 October 2011 15:27
- Verónica said...
too much of helvetica
- 7 November 2011 22:22
- Anonymous said...
Very interesting results ;-)
- 8 November 2011 16:51
- Kilroy said...
You reduced everything to Helvetica. WHY?
That should be a type crime equally frowned upon as using Comic Sans. I can't believe it but I'm actually offended.
- 8 November 2011 18:59
- Jon Plsek said...
A great design experiment! It helps remind me that the same treatment can't be applied to every product/market. Sometimes you have to consider more than what you know is good design--you have to consider the audience. Fantastic.
- 9 November 2011 08:36
- Shane said...
I have to say I prefer the 4th iteration in just about all of them. In keeping with the minimalist vibe. Nuff said.
- 10 November 2011 23:21
- Pete Griffiths said...
It's great to see that even with the products logo replaced with a simple typeface the 'brand' still remains through visual identity and colour..some better than others but great idea guys, awesome work!
- 11 November 2011 09:01
- mgroves said...
What if these weren't brands that everyone in the world knows? Would a simplistic package still be effective? Everyone knows what "m&m's" are, but I probably more than bare-minimal styling on, say, my own MonthlySauce.com startup (since no one's heard of it).
- 11 November 2011 13:31
- Anonymous said...
I agree about 3 being best in most cases. I think 4 would work for Guinness if it was written at the top of the can in a slightly bolder font - it would actually look like a pint of Guinness without even having to try.
- 12 November 2011 00:28
- Sunny Miu said...
Can you answer yourself why choosing Helvetica for everything?
Please stop assuming Helvetica is the best of designing, it is just a fail-safe typeface. Just like leaving the house unpainted and think that it was so beautiful. Be creative.
- 12 November 2011 07:16
- Adam Young said...
While it differs for a couple,
the extreme minimal is very compelling for many. Too many people are afraid to exercise restraint and end up complicating their brand. Other brands do well to take it a step further and embellish their logo a bit more.
Many brands look infinitely more sophisticated with the 4th option, others look more old fashioned or retro (the Jelly Belly one is a fantastic example of the retro).
I am not a fan of the M&M logo, it's familiar.. but the second I saw the 4th option, it made me think more about eating chocolate than mascots and noisy commercials.
- 14 November 2011 22:46
- yonderkat said...
Interesting. In most cases I tend to prefer variation 2 or 3. Simplified, but not completely generic.
- 15 November 2011 13:40
- deer prudence said...
Amazing how far you can go towards minimalism and still have the brand recognizable. I agree that most work best in step3, while some (duracell, smint, evian) I'd like in the logoless state. Great how you captured colours and proportions to keep some of the brand feel..
- 15 November 2011 23:41
- Say Caglar said...
brilliant idea! I follow Nr.3
Why? clear and still saving identity.
- 17 November 2011 05:26
- Anonymous said...
I would go for number 3 and 4 in most cases. I really like the minimalist design you have created for these products, but as you state this is a design product and not a new package proposal.
although the minimalistic design appeal more to me in design, the number 1 and 2 is better for branding and commercials simply because they are eye catcher.
you just gave me an enormous amount of inspiration for my future home :)
- 17 November 2011 16:33
- Fabio said...
- 20 November 2011 06:38
- Estelle Shepherd said...
I wish my whole life was filled with No4...less is more.
- 22 November 2011 03:34
- Dale said...
I really like the third version of all of them best except the m&m's the last version just looks right
- 27 November 2011 09:07
- Anonymous said...
I think 4th version of Duracell and Jelly beans could be even more simple.
But anyways, awesome work! Really shows how overwhelming are commercials these days and that simplicity is just so relieving. Thanks for your work!
- 28 November 2011 12:18
- Anonymous said...
Im awfully curious as to what these would look like without text or product names but just logos.
- 4 December 2011 11:50
- writing jobs said...
As for me simple variation is better in all cases!
P.S. But for M&M's original package have some advantages
- 8 December 2011 01:00
- Antra said...
It's a wonderful idea, to minimize the graphics and present products in its very basic nature.
Thought I do personally find the 3rd choice more appealing than the 4th, (on a general basis) as in the 4th case, using a common font and style for all products has brought out a rather unimpressive look on the whole. People are likely to bored of it after some time.
Another contradiction here is the fact that businesses all over spend a huge amount of funds, for the very purpose of achieving a look, that only attracts the consumer, but also induces them to buy the product. If they follow the 4th option as brought out here, the very essence of it all is likely to get lost along the way.
- 7 July 2012 05:13
- Maria Alejandra Cardoza Luna said...
i love what you have done with the logo each time - when i think of the ecological effects of producing plainer glass containers, i feel like all brands should adopt the minimalist approach - once all brands were as simple as these, though, none of them would stand out... :S
really liked it anyways :D
- 23 August 2012 04:49
- Maria Alejandra Cardoza Luna said...
I really liked what you did here - in practice, it'd be great if we started to buy goods we need because we do, not because they attract our attention
the 4th option for each brand might look plain, but it would stand out on shelves - as long as other brands stay the way they are...
- 23 August 2012 04:52
- Dansel said...
its all about helvetica
- 11 October 2012 02:47
- Anonymous said...
I'm against the fourth option since it changes the original font suppressing the feeling evoqued by it (which also help us to know what is the product about). it looks like a pirated version or like a generic statal service. may as well write "state water" or "state beer" (in fact, it would be way better... maybe with the brand's name below it).
the third options are my favorites, but in some cases it doesn't give enough clues about what the product is (like the m&m's or smint). in those cases, it should be like the second model.
- 26 December 2012 06:08
- Anonymous said...
Number 3. As many here have said, it retains enough brand character but adds much needed refreshment. My only exceptions would be Duracell, as I think the blue is not obtuse but quite integral to the product's appearance, and the signature on Guinness adds heritage.
- 28 January 2013 10:09


text:
Jey Uso
Real Name
Joshua Fatu
Date of Birth
August 22, 1985
Place of Birth
Just like they have been doing for the last couple of years, a WWE 2K14 challenge was held during Wrestlemania 30 week, where various wrestlers participate in a tournament to see who is the best at the video game. This year, Xavier Woods, an avid video game player, won the entire thing. His prize was a championship belt and a Playstation 4.
April 11, 2014
A video created by a WWE fan that showcases the Wrestlemania winning streak of the Undertaker as seen through WWE 2K14.
April 6, 2014
A video of a simulated match on the WWE 2K14 video game featuring Randy Orton, Daniel Bryan and Batista fighting for the heavyweight championship at Wrestlemania 30.
April 5, 2014
A simulated match on the WWE 2K14 video game between Triple H and Daniel Bryan at Wrestlemania 30.
April 5, 2014
A video of a simulated match on the WWE 2K14 video game between John Cena and Bray Wyatt at Wrestlemania 30.
April 5, 2014
A video of a simulated match on WWE 2K14 featuring Undertaker and Brock Lesnar, with Paul Heyman roaming the ringside area in hopes that his client is able to put the winning streak to rest.
April 5, 2014
A video of the greatest moments in Wrestlemania history as portrayed in the WWE 2K14 video game. One of the featured spots, as expected, is when Hulk Hogan body slams Andre the Giant at Wrestlemania 3.
April 3, 2014
A fan created this video of a WWE 2K14 simulated match between Manik and Tigre Uno, based on their performance at TNA Lockdown 2014.
March 23, 2014
A video of the Undertaker beating Brock Lesnar in WWE 2K14, which was produced by the company to promote their big match at Wrestlemania 30.
March 20, 2014
Since the game has been out for quite some time now, retailers are reducing the cost of WWE 2K14 down to $39.99. Sales should be assisted greatly by the added interest that Wrestlemania 30 is bringing. Vince McMahon is very adamant about this aspect of the business, as he feels that it draws in the younger viewers that he targets.
March 18, 2014
Alberto Del Rio does the Kofi Kingston entrance in WWE 2K14.
November 16, 2013
Chris Jericho does the Bret Hart entrance in WWE 2K14.
November 16, 2013
Damien Sandow does the comic Santino Marella entrance in WWE 2K14.
November 16, 2013
Daniel Bryan does the Randy Orton entrance in WWE 2K14.
November 16, 2013
JBL does the legendary Steve Austin entrance in the new WWE 2K14 video game.
November 16, 2013
Randy Savage does the CM Punk entrance in WWE 2K14 video game.
November 16, 2013
Wade Barrett does the Miz entrance on WWE 2K14.
November 16, 2013
WWE put together an entertaining video of the Shield doing the 3MB entrance on their new video game.
November 16, 2013
Damien Sandow will not be working live events for WWE this week because the company is sending him to France to promote the new video game.
October 29, 2013
"Obvious that Jimmy Uso and Jey Uso have committed to getting main event phsyical conditioning. I wish them well. They had in ring skills when they were eight years old. That's a fact." - Jim Ross praising the Usos
April 17, 2014
In an action filled Wrestlemania 30 kickoff match, Jimmy Uso and Jey Uso retained the WWE tag team championship by defeating Diego, Fernando, Curtis Axel, Ryback, Jack Swagger and Antonio Cesaro in a fatal four way elimination tag team bout. Afterwards, Cesaro did a face turn after Swagger attempted to attack him for being pinned.
April 6, 2014
Rumor has it that there are several people backstage in WWE that are disappointed with how Antonio Cesaro is being utilized at Wrestlemania 30. Instead of being given a big singles match on the pay per view, he is working a kickoff match with Jack Swagger. It also features Jimmy Usu, Jey Uso, Fernando, Diego, Ryback and Curtis Axel.
April 4, 2014
Initially, the belief was that the tag team championships were going to be given some spotlight by WWE at their biggest pay per view of the year, but it has now been announced that Ryback, Curtis Axel, Fernando, Diego, Antonio Cesaro, Jack Swagger, Jimmy Uso and Jey Uso are being moved to the Wrestlemania 30 kickoff match spot.
April 1, 2014
After changing their minds several times over the last couple of months, the decision has been made to put the WWE Tag Team Championship in a match at Wrestlemania 30 after all. Jimmy Uso and Jey Uso will be defending the belts against Jack Swagger, Antonio Cesaro, Curtis Axel and Ryback in a triple threat match.
March 25, 2014
Despite being given a pin fall victory over the WWE tag team champions, Jack Swagger and Antonio Cesaro were removed from the Hulu broadcast of Monday Night Raw this week. A match against Jimmy Uso and Jey Uso could still be added to the Wrestlemania 30 card, but management is not very high on either team at the moment.
March 18, 2014
Management is still trying to do decide what to do with Jimmy Uso and Jey Uso at Wrestlemania 30. While there were plans initially to have them involved in a big tag team match for the championship, those are in jeopardy of not coming to fruition because of the injuries to Road Dogg and Billy Gunn. They're still guaranteed a spot on the card, though.
March 16, 2014
There are those within WWE that want the tag team championship defended at Wrestlemania 30, and the favored match involves Jimmy Uso, Jey Uso, Road Dogg and Billy Gunn. However, the chances of that happening all fall upon Road Dogg, who is currently suffering from a back injury. The Usos could be thrown into the Andre the Giant memorial battle royal if Road Dogg cannot work the tag match.
March 13, 2014
While his job security has come in question over the last few weeks, it appears that the Great Khali is heading back to work. The former world heavyweight champion will be making a special appearance at the WWE NXT taping this week. No word yet on whether or not he will be wrestling. Jimmy Uso and Jey Uso have also been booked for the episode as well.
March 13, 2014
In a rather peculiar move, WWE removed the match featuring Roman Reigns, who is their rising star, Seth Rollins, Cody Rhodes and Goldust from the Hulu broadcast of Monday Night Raw this week. That comes as a surprise to many, as the Shield is viewed as one of the focal points on the show. It also surprised people that Jimmy Uso and Jey Uso were considered more of a priority this week.
March 11, 2014
Earlier, it was revealed that Road Dogg and Billy Gunn were both banged up, so WWE opted to put the tag team championship on Jimmy Uso and Jey Uso. Word is coming out now that Road Dogg has a bad back. He noted that was receiving treatment for the injury, and there is still a possibility that he ends up working the Wrestlemania 30 card.
March 8, 2014
When Jimmy Uso and Jey Uso captured the WWE tag team championship from Billy Gunn and road Dogg, they received a lot of congratulations messages from their peers, but the most meaningful one might have came from Booker T, their former trainer. He posted this message on Twitter to share how proud he is of his former students.
March 6, 2014
After winning the WWE tag team championship from Billy Gunn and Road Dogg, the Usos decided to pay tribute to their fallen uncle. Through Twitter, Jimmy Uso and Jey Uso posted this special message and picture about Umaga, who is the younger brother of their father Rikishi.
March 5, 2014
While it was heavily rumored to take place at Wrestlemania 30, WWE opted to go with the title change on Monday Night Raw instead, so Jimmy Uso and Jey Uso are your new tag team champions. They were able to defeat Billy Gunn and Road Dogg for the belts early on in the show. The belief is that it was done to help appease the Chicago crowd.
March 4, 2014
On Monday Night Raw, Jimmy Uso and Jey Uso were given a victory over Road Dogg and Billy Gunn, in order to get some heat back after losing at Elimination Chamber 2014. Apparently, WWE does not feel that it is important enough to include in the Hulu broadcast of the show this week. Despite that, the Usos are still expected to be on the Wrestlemania 30 main card.
February 25, 2014
This childhood picture of Jimmy Uso, Jey Uso and Roman Reigns as football players has surfaced on Twitter.
February 25, 2014
Even though they lost at Elimination Chamber 2014, there are talks that Jimmy Uso and Jey Uso could be given a rematch tonight on Monday Night Raw. Since WWE wants it to be a special episode, they're wanting at least one title change to take place. Road Dogg and Billy Gunn could be the casualties of the creative department tonight.
February 24, 2014
Experience defeated youth at Elimination Chamber 2014, as Billy Gunn and Road Dogg were successfully able to retain the WWE Tag Team Championship by defeating Jimmy Uso and Jey Uso.
February 23, 2014
Jimmy Uso and Jey Uso are about to live out a dream, as it has now been announced that the Usos will be challenging Road Dogg and Billy Gunn for the WWE tag team championship at Elimination Chamber 2014. It was initially believed that other teams were going to be thrown into the mix as well, but it will now be a straight up tag team match.
February 17, 2014
Since WWE wants a tag team championship match at Elimination Chamber 2014, Road Dogg and Billy Gunn are assured of a spot on the card. It looks like management is leaning towards a fatal four way match. The other contestants are most likely going to be Cody Rhodes, Goldust, Jack Swagger, Antonio Cesaro, Jimmy Uso and Jey Uso.
February 16, 2014


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Best/worst places to be a mom
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A big announcement from Michelle Knight.
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The salary for someone with the job title Hardware Engineer I in Westbrook, ME varies depending on a number of factors. Our team of Certified Compensation Professionals has analyzed survey data collected from thousands of HR departments at employers of all sizes and industries on Hardware Engineer I salaries to construct a range which describes the distribution of salaries for people with the job title Hardware Engineer I in Westbrook, ME.
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Source: HR Reported data as of April 2014
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This page displays only a select list of music events.
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Dorian Vocal Festival Grand Concert (STREAM)
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This event will be streamed live and available as an archive concert through Luther College Connect.
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What's ROI?
Countless marketing departments have spent countless hours measuring the impact of the campaigns they launch. But as best-selling author, marketing consultant and AMA expert contributor Jeffrey Hayzlett explains, marketers may be spending too much time crunching numbers, and not enough time listening to the customer.
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In this episode, the AMA provides an insightful look at the latest marketing environment with the 2013 Fact Book, and Open Text shows you how to... [more]
In this episode, we feature Intel's Principal Engineer and Futurist Brian David Johnson and OpenText discusses customer experience innovation... [more]
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]
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We all know how rapidly the mobile market has grown. But as the number of mobile users continues to grow, the concerns users have about safeguarding ... [more]
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Sarah Shultz1, Andrew Niles1, Jason Greene2, Terry Riss1, Simon T. M. Allard1 and Paul Held21Promega Corporation, Madison, WI USA2BioTek Instruments, Inc., Highland Park, P.O. Box 998, Winooski, Vermont, USA
Cell-based assays are useful tools to investigate in vitro responses to a variety of target compounds and cell-signaling molecules. Multiparametric measures are often desirable, particularly in secondary screening, to generate more biologically relevant data. The evaluation of multiple parameters can become quite labor intensive and time consuming if conducted in parallel, so the use of simple multiplex assays executed with automation help to improve efficiency and reduce operator involvement.
Here, we introduce an automated triplex cell-based assay application for simultaneously measuring three parameters: cell viability, cytotoxicity and apoptosis. The method combines two fluorescent and luminescent assay chemistries offered by Promega (Caspase-Glo® 3/7 and MultiTox-Fluor™ Assays) in the same assay well to extract information about viability, cytoxicity and caspase activation events. These parameters are particularly useful to define mechanisms associated with a cytotoxic profile. All dispensing steps are automated adn performed using the BioTek Precision™ XS Automated Sample Processor.
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Legal Notices
The Farmington Business Council, a division of the Chamber of Commerce, is looking for supporters to help complete its "Gateway Project" that is under construction at the intersection of Routes 332 and 96. The goal is to create a more village-like feel for the community's main intersection with the addition of a clock, seating and landscaping. To learn more about the effort and how you can help, visit www.farmingtonbc.com.
The Farmington Town Board meets at the Town Hall, 1000 County Road 8 in Farmington. The next regular meeting is April 22, at 7pm. Draft agendas and resolutions are generally posted on this site the Friday before each Town Board meeting.
Planning Board and Zoning Board agendas are normally available one week prior to the meeting date. For information about an agenda item, contact the Supervisor Office at (315) 986-8193.
New Town Court Facility building now under construction.
Site work has begun on the new Town of Farmington Town Court facility, located at 1023 Hook Road, a part of the Town Campus site. Contractors started the week of October 21st with basement being dug, walls being erected and, steel & lumber delivered the week of December 2nd. The project is being worked on jointly with Town Highway Department crews installing the base for the new entrance road. The Court facility is expected to be complete and ready for public use in June, 2014.
Property tax information available online
Farmington Town Clerk Michelle Finley is pleased to announce new link to view and print current and past years' taxes online. Click on the Town Clerk tab, then Links & Forms, then Taxes.
View resolutions prior to vote
In compliance with a new New York State law, the Town of Farmington has started posting resolutions to be considered by various boards prior to meeting dates. Now citizens will have the opportunity to see what their local government is considering in advance of a vote. The resolutions, whenever possible, will be posted at least one business day prior to a meeting; they will be in draft form and are subject to change. To see the Town Board's resolutions, click "Meetings/Agendas/Minutes" to the left on this page.
Boom Town
The just-released Census numbers show Farmington is among the fastest growing communities in the region, with a population increase of over 1,200 in 10 years. Click on the above link to learn more.
Click on the above pictures that show Town employees receiving pump station training, the new sewage pump assembly being tested and the Gorman-Rupp hut that will cover the pumps, controls and emergency starting system. This new equipment was installed at the Hook Road location April 10 (last three pictures show delivery) and should be operating the week of 21 April 2014.
Welcome to our Web site!
This is the official Web site for the town of Farmington, New York, the gateway to the beautiful Finger Lakes Region. Located on the state Thruway, the town is home to roughly 11,000 residents and boasts miles of rolling hills and farmland as well as a growing commercial hub, mostly centered on the community's major highways, Routes 96 and 332. This site contains information about the town's many assets as well as information about local government contacts and happenings. Can't find needed information? Call the Town Hall at (315) 986-8182.
Click on the above link to view the flyer produced by the New York State Sheriff's Association. In an emergency time is of the essence review the information and take action if appropriate.
Town Clerk's Office open Wednesday evenings
Town Clerk Michelle Finley has expanded her office's business hours for the convenience of local residents.
The Town Clerk's Office is open from 8 to 4:30 p.m. Monday, Tuesday, Thursday and Friday and from 8 a.m. until 7 p.m. on Wednesdays. The extra hours on Wednesdays are especially geared for those who've found it tough to get to the Town Hall in the past, whether it's because of work or other daytime commitments.
And the expanded hours are not just for dog licenses: Finley and her Deputy Town Clerks, Sarah Mitchell and Jennifer Goodell, will also be on hand to assist with marriage licenses, handicapped parking permits, hunting licenses and all other matters they normally attend to.
Anyone with questions may contact Finley at (315) 986-8100.
How to reach us
The Town of Farmington has recently changed telephone and Internet service providers, taking advantage of fiberoptic technology. Because of the change some town departments now have new e-mail addresses. What follows are the main departmental addresses:
* Town Clerk - email@example.com
* Supervisor - firstname.lastname@example.com
* Assessor - email@example.com
* Court - (Judge Lew) email@example.com
* Court - (Judge Gligora) firstname.lastname@example.com
* Building Department - firstname.lastname@example.com
* Highway/Parks - firstname.lastname@example.com
* Water & Sewer - firstname.lastname@example.com
Town of Farmington
1000 County Road #8
Farmington, NY 14425
Highway & Parks Department
985 Hook Road
Farmington, NY 14425
Water & Sewer Department
1216 McMahon Road
Victor, NY 14564
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Say what? Things I haven't learned in library school
07/11/2011 § 27 Comments
I'm halfway through my MLIS program, yet there are still countless words and concepts that I'm not confident I actually understand. I feel like a fundamental vocabulary lesson is missing from most of my core intro classes — and I don't think it's all going be covered by the time I graduate. There are all these acronyms and buzzwords in libraryland, and while I might know what subject they're related to, I have no idea what exactly they mean. Is that acronym a standard, a guideline? What words are interchangeable, and what words aren't?
For example, none of my core classes actually explained the difference between a library and archive. Since I'm focusing on archives, I can tell you the difference — but how many non-archives students can?
So let's help each other out! What fundamental vocabulary words are missing from your classes? Ask in the comments, and hopefully someone else will answer. Do your part and answer someone else's question too.
I'll start — is there a difference between a persistent identifier and a digital object identifier? Digital curation and data curation?
§ 27 Responses to Say what? Things I haven't learned in library school
Okay, I'll bite: Is there a fundamental difference between periodicals and serials? I use both interchangeably, but I wonder whether they are indeed different.
Rose–thank you! You don't know how long I've sat quietly in classrooms assuming I'm the only one who doesn't know what the heck everyone is talking about.
Micah, Rose, I'm sorry: what exactly is digital humanities?
I just came across a cool presentation that I think does a good job summing up the many things digital humanities are: http://prezi.com/r7rmqbxifpq9/copy-of-introducing-digital-humanities/
Wonderful presentation, thanks for the link!
The Digital Humanities are indeed difficult to define. Here's my best way of defining it: linking you to the list of all the different definitions that other Digital Humanists have for it (I get the question all the time): http://tapor.ualberta.ca/taporwiki/index.php/How_do_you_define_Humanities_Computing_/_Digital_Humanities%3F
'Persistent Identifiers: Considering the Options', Ariadne Issue 56 http://bit.ly/rIIbwL
Current Standards for Persistent Identifiers
There are several standards currently at a mature stage of development:
the Uniform Resource Name (URN);
the persistent URL (PURL); the Handle system;
the digital object identifier (DOI);
National Bibliography Numbers (NBNs);
the Archival Resource Key (ARK);
the Open URL.
The difference between bibliographic instruction, library instruction, information literacy, and transliteracy. There are significant differences but I am curious whether they are covered in library school.
So far, not in my courses. Bibliographic instruction and library instruction are used interchangeably, and information literacy is talked about as the same thing. We haven't discussed transliteracy at all (at least in my courses… I haven't taken any of the public library/specific literacy classes).
To build off what Annie said, I agree that there are different approaches to instruction that often depend on the time you have, the level of student (or patron), and the information need. For my first-year students, I might focus on an introduction to the library and its resources and services. For higher level students, we would do a session that focuses more on refining research (and information literacy!) skills.That might speak to the difference between the terms, if there is one.
That said, I work in an Instructional Services dept. and the understanding I get from my colleagues about bibliographic v. library instruction is that they are essentially the same idea, but the latter term is the one more commonly used these days.
Information literacy is the fundamental skill set that library instruction promotes. We use the ACRL Information Literacy Competency standards as a starting point in our instructional design–it's basically a list of IL-related learning outcomes: http://www.ala.org/ala/mgrps/divs/acrl/standards/informationliteracycompetency.cfm
As far as I know…
-Digital curation = curating any digital materials. For example, new initiatives to make sure ebooks are preserved, or paying attention to the best formats for images/documents to be preserved online, or assigning persistent identifiers would be digital curation issues.
-Data curation = specifically curating data sets, as in all the millions of measurements a scientist makes when researching something. This is a big deal in the natural and health sciences, as a lot of the big funding sources are now making researchers promise that data (not just the publication, but the raw data) will be made publicly available.
Great post! This is something I think about often. I graduated with my MLS in 2009, but there are still lots of things I learn on the job every day.
I love this. Please please, everyone, take this topics/definitions, explore them, and write posts on them for us! This is what the blog is for! Clearing up these things for one another, if our education is not keeping up with them.
I'd love a book like 101 Things I Learned in Architecture School
It's key concepts in architecture, plus the reasons for certain teaching methods in the profession and in school. Very nice.
Is there something similar for librarianship.
I'd like to recommend the excellent Online Dictionary of LIS: http://www.lu.com/odlis
[...] Say what? Things I haven't learned in library school [...]


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Where are 'Beverly Hills, 90210' stars now?
POSTED: 07:57 AM PDT Jun 03, 2011 UPDATED: 11:00 PM PST Jan 01, 2013
With Gabrielle Carteris turning 52 on Jan. 2, what better time to stop in at the Peach Pit and see what the stars of "Beverly Hills, 90210" are up to these days?
The views expressed are not those of this company or its affiliated companies. Please note by clicking on "Post" you acknowledge that you have read the Terms Of Service and the comment you are posting is in compliance with such terms.blog comments powered by Disqus


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VIP packages are only available when you purchase through the Brighton Centre Box Office*, so call our VIP Packages Booking Line direct on 01273 292695 or come to the Box Office in person and make your next visit to The Brighton Centre special!
*Opening Hours ñ 10am-4pm, Mon-Sat. The Brighton Centre Box Office, Kings Road, Brighton, BN1 2GR
Below is a list of all events that currently have VIP packages available. Please be aware, places for the VIP package are limited, so may run out quickly. please ring the box office to check availability


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