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Each month, we'll be interviewing one of our fab employees here at Whereoware. For April, we get to know Jacob, our Front-End Developer, a little better.
We got big news from Atlanta yesterday. As you may have heard, our partner Silverpop announced their acquisition by technology giant IBM. What does this mean for you?
You have probably heard about the Heartbleed bug, an Internet security breach that's made some passwords, credit card information, and other sensitive online information vulnerable to certain hackers online. The name alone evokes terror. We wanted to reassure you that not all websites, and specifically NO Whereoware websites, are affected by the Heartbleed bug.
Interlude Home outfitted its sales reps with Whereoware's Spotlight iPad sales application. With Spotlight, Interlude monitors sales activity in real-time (including customers visited and products shown on calls). With real-time insight, leadership personalizes sales rep training and increases sales.
Want to learn how one Interlude sales rep increased sales 16% with Spotlight? Download our free 6-page case study for a more in-depth look at Spotlight's features!
Your website's navigation can hugely impact whether your visitors have a positive or negative experience on your site and with your brand. Today, we outline the Three C's of successful website navigation.
Google's recent Gmail updates makes unsubscribing easier than ever! Don't be alarmed - we'll walk you through how this additional unsubscribe feature will affect your email list.
The Whereoware development team has been hard at work! Introducing, Spotlight for Designers, Retailers, + Consumers - an intuitive iPad app to showcase your complete product collection from anywhere, no WiFi required.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For March, we get to know Liz Zelman, our Online Marketing Manager, a little better.
Most businesses achieve continuous sales growth year after year by nurturing existing relationships with customers and acquiring new customers through engagement and outreach. A robust, accurate email list is the foundation of nurture/acquisition efforts in the digital space. Today's blog post features an email acquisition strategy that you've likely experienced as a consumer: the popover.
Admit it – technology is awesome. Technical advances automating our daily lives save us time, hassle, and money, but some argue that our innovations cost us valuable personal interactions. But it doesn't have to be that way! At Whereoware, we combine the efficiency of automation with a one-to-one approach to digital marketing – personalizing interactions with our customers on an individual basis, instead of treating all customers like one generic group. Learn why personalization is so effective.
Google Analytics' day of the week custom report lets you compare data specific to the days of the week. Unlike more complicated analytics reports, the day of the week custom report is extremely simple to set up and easy to understand, and the quick-look insights will entice you to make immediate adjustments to your marketing strategy.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For February, we get to know Pallavi, our Project + Account Manager, a little better.
Design best practices will be debated indefinitely, but at the end of the day, the best designed website is one that site visitors can easily navigate to reach their objective, whether they are buying a product or looking for information. Today, we take a look at single page web design, because sometimes, one page is all you need. Decide for yourself whether this design trend is a yay! Or a nay.
At Whereoware, our goal is always to deliver a better customer experience than we did the day before. With our email marketing campaigns, we measure open rates, click through rates, unsubscribes, and additional metrics to objectively track whether our emails are engaging customers or falling short. Customers change their minds for a variety of reasons and with a click of the unsubscribe button, we lose our opportunity to improve that customer's experience forever. Don't despair! Our proven tips can help you minimize unsubscribes and ego bruising.
Google Analytics lets you slice and segment data into reports that make sense for your business, but Google cannot anticipate and offer an out-of-the-box report for every nuance of every business. Google Analytics Custom Variables report picks up where our analytics reports leave off, letting us capture, segment, and measure aspects of our customers' behavior that matter to our business, but are not readily available in pre-built reports.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For January, we get to know Michelle Graves, our Key Account Manager, a little better.
We hope you enjoy looking back at our most read and shared blog posts of 2013. (Our #1 post of the year is more than a bit ironic and illustrates just how quickly digital concepts change!) As always, we are grateful to our readers and excited to inform and entertain you throughout the New Year!
Although spring cleaning may be many chilly months away, we think the new year is the perfect opportunity to take an objective look at your customer engagement efforts and pinpoint areas for improvement. Like a New Year's diet, it is less daunting to make small, incremental changes, than to overhaul your whole marketing strategy in one giant swoop. What better place to start than with your website, the virtual face of your company? Although the recommendations in today's blog post are not ground breaking or revolutionary, they are proven, time-tested tweaks to improve your site's performance.
'Tis the season for family holiday photos! For every happy family smiling under the tree, there's an equal number of awkward poses that should have never left the computer. We've collected some blackmail-worthy holiday photos from the Whereoware family, grouped together for your enjoyment.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For December, we get to know Sarah Brown, our Digital Sales Associate, a little better.
Need to sell more online? Get your FREE copy of the Online Optimization Checklist today!
According to Experian Marketing Services, "the volume of marketing emails in our inboxes was 5% higher for the 2012 holiday season, compared to 2011," and here at Whereoware, we expect the 2013 holiday season to blow up that statistic like a frozen turkey in a deep fryer.
The flat web design trend applauds simplicity; utilizing the sharp lines, bright colors, and bold typography popularized by minimalistic design, and shying away from fancy flourishes, gradients, drop shadows, or other artistic effects. High color contrasts, white space, and large buttons common in flat web design create a friendly user interface. Less is more!
Google Analytics can be instrumental for measuring all aspects of your online business. There are times when you may want to export Google Analytics reports, email analytics reports, and/or schedule recurring report emails for team members, key stakeholders, or clients. We'll show you how!
Each month, we'll be interviewing one of our fab employees here at Whereoware. For October, we get to know Brian Ko, our Online marketing manager and PPC/SEO specialist, a little better.
In late September 2013, Google announced that ALL searches would be secured. Anyone using Google to search for information is now automatically redirected to a secure search query https://google.com. Marketers and website managers can no longer track organic search traffic in Google at the keyword level. Is the SEO era over?
In December 2012, Pete Cashmore, founder of online news site Mashable, declared 2013 the Year of Responsive Design. What did he mean? In short, mobile was taking over. The question is, how can you deliver a seamless user experience from any device?
Each month, we'll be interviewing one of our fab employees here at Whereoware. For October, we get to know Joe Harris, our Vice President and Partner, a little better.
Your current and potential customers are checking their mobile devices multiple times a day, scanning e-mails, and clicking links to purchase products. Instead, of asking yourself whether to meet potential customers where they already are, the question to consider is, how can you best design emails to make reading and action easiest for your mobile customers? Scalable or responsive?
The Google wizards have done it again! Google Analytics user permissions were updated with important changes, providing greater control over what users can access and manipulate within your account.
Do you struggle to improve website lead volume and quality? Today's blog post outlines five strategies to increase quality lead capture on your website. Remember, small tweaks equal huge gains!
Hear more about our award winning email program with Creative Co-op in Whereoware President Eric Dean's words.
Curious how your online business measures up to your peers? Get your FREE copy of the online benchmark today!
Each month, we'll be interviewing one of our fab employees here at Whereoware. For September we get to know Peter Bergen, our Senior Project Manager, a little better.
As a Google Analytics user you know your way around reports and the many ways they make your life easier (see Google analytics tip: getting started with custom reports). We know you're busy so we're going to help save you time with Google Analytics dashboards.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For August we get to know Jay Beutler, our Director of business development, a little better.
Do you divide your online presence into two distinct categories, treating your website as your online store while using your social networking sites (Facebook, Twitter, Pinterest, etc) for engagement and relationship building?
We have a new way for you to look at them. Instead of treating them separately, use each platform to boost and support each other, increasing both sales and customer engagement.
Gmail's changes to its inbox configuration will affect your email marketing campaigns. Instead of all email going into one inbox stream, incoming email will automaticaly get filtered into new Primary, Social and Promotion tabs. We fill you in on the details and give you tips to help with the changes.
Turn your Google Analytics data into actionable information with secondary dimensions. Using a simple scenario we show you where to find secondary dimensions and how to apply them to your report data.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For July we get to know Syed Ali Shah, one of our Software architects, a little better.
Are visitors to your website spending a lot time on product pages but not purchasing? Or perhaps your abandoned cart rate is higher than you'd like. Customers with unanswered questions could be a reason. Implementing live chat can increase customer satisfaction and decrease the cost of providing customer service without sacrificing quality.
This week, we welcome a guest post from one of our Online Marketing Associates, Marlee Newman. Marlee is well-versed on our"email effectiveness" checklist. Here she uses that checklist to analyze three emails.
Creating a custom report in Google Analytics allows you to see the most important information to you in one place without clicking through multiple reports. It also helps you save time and cut down on mistakes. To familiarize you with custom reports we walk you through a simple scenario.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For June, we're pleased to introduce Monique Aguero, one of our Online marketing managers!
Video has always been a powerful form of communication. In recent years online videos have seen massive growth. In fact, justtoday 89 million people in the United States are going to watch 1.2 billion online videos (Com Score).
So right about now you are probably thinking 'great video is popular, but how does it apply to my business?' Studies have shown that video not only helps you convert more customers to purchase, but it also makes it easier for people to find you online. Video provides visitors with an extra way of assessing the product. It allows them to see how it moves, sounds, or works and gives them the extra information they crave when purchasing online.
This week we welcome a guest post from one of our Senior Online Marketing Managers, Faith Albers. Faith is Silverpop Certified and played an integral role in setting up the PaperStyle.com campaign that won Silverpop's Crawl, Walk Run Programs competition. Here, she shows you the easiest way to set up a birthday campaign – even if you're not collecting birth dates!
One of the most effective targeted campaigns a company can run is Abandoned Cart. Abandoned Cart emails target shoppers who added items to their cart, but did not complete a purchase during that visit. Customers who receive personalized, targeted emails like this are more likely to return to the website and complete their orders than customers sent generic blast emails.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For May, we're pleased to introduce Shaun Pezeshki, a front-end developer!
Capture, convince, and close. Those three words define the goal of every email: capture your audience, convince them of your message, and close the sale. But it's difficult to do this if your email is sub-par. Here at Whereoware, we use a checklist to review every email we create, in order to assess its overall effectiveness. In doing so, we consider things like:
Sound like something you could use? We've created a handy .PDF copy of our checklist complete with explanations and definitions. Feel free to check it out for yourself; it's never too late to start optimizing your emails!
If you've looked at your Google Analytics keyword list in the last year or so, you may have run across two unusual keywords: (not set) and (not provided). For many of you, these may even be your most popular keywords – by far.
If that seems odd to you, don't worry. Despite what you may be thinking, your customers aren't going to search engines and typing in the exact words "(not set)" or "(not provided)," parentheses and all! But what are they doing? How are these specific keywords sending visitors to your site when you've done nothing to attract them? Let's take a closer look.
This week, we welcome a guest post from one of our Senior Web Marketing Managers, Michelle Graves. Michelle is Silverpop Certified and works with some of our most high-profile clients. Here, she walks us through using website behavior to create relevant personalized emails.
Inspired by the success of the 2012 Gift and Home show survey, Whereoware once again conducted a survey of retailers and vendors at this year's shows, looking for information on their social, technological, and selling habits. Once collected, this information was combined with data from our own clients, and some key patterns arose...
When we do our company reporting each month, we exclude branded keywords, in order to better understand how the people who don't already know about us are finding our company. Rather than putting more effort into attracting those who are already interested, we need to make sure we capture the traffic that "doesn't realize they need us."
To do so, we have to clear out all of that branded noise in order to see what these people are actually searching. We wrote about how to do this a few years back (see Google analytics tip: how are prospects finding your site? filtering out branded keywords.), but the method we mentioned then involves typing in keywords one by one to create an advanced filter. Excluding branded keywords one at a time can be a long, arduous process. However, there is a much more efficient method, one that relies on Regular Expressions rather than a simple search.
Here at Whereoware, we've been signing clients, releasing websites, and churning out new campaigns like it's our job (which, technically, it is!). In fact, it's seems like it's been a non-stop ride since Q1 started, and here we are, already a third of the way through Q2. Before we put up any further blog posts, however, we'd like to pause to take stock of where this year has brought us so far.
This week, we welcome a guest post from our Director of online marketing opperations, Dan Caro. Dan is Silverpop Certified and is in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he discusses the ins and outs of the Silverpop preferences center feature, why you should set one up for yourself, and how to go about doing just that! Let's take a closer look.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For April, we're pleased to introduce Deysi Lopez, our rockstar finance + office manager!
Colonial Candle needed a more user-friendly website to increase conversions and revenue. Whereoware was tasked with creating a site that would improve search, navigation, and purchasing, while still retaining the trademark Colonial Candle look and feel.
Want to learn more about the behind-the-scenes modifications Whereoware put into place for Colonial Candle? Download our free 5-page case study for a more in-depth look at these features and a peek at some of the amazing results!
We've explained before how coupling Google Analytics' Advanced Segments with other criteria can help you to create time-saving shortcuts, but what exactly ARE Advanced Segments? To understand, let's look at them in light of New Visitors (site traffic).
Evergreen Enterprises, Inc. found itself dealing with increasingly complex demands from retailers and sales reps as business grew. Whereoware was tasked with design + development of a cutting-edge website that would be attractive while still being able to handle the many complicated functions inherent in their B2B business.
Want to learn more about the innovations Whereoware employed to keep Evergreen's e-commerce business moving forward? Download our free 5-page case study for a more in-depth look at these features, and a peek at some of the amazing results!
This week, we welcome a guest post from one of our Online Marketing Managers, Caitlin Kelly. Caitlin played an integral role in setting up the Popware and A Mere Truffle websites, demo environments that show in real-time how Silverpop can be used to integrate behavioral marketing directly into your website. Here, she gives you a behind the scenes look at Popware. Let's take a closer look…
Over the last few years, Largo Furniture has seen rapid growth in their product offerings and customer base. They soon found that they had outgrown their website, and reached out to Whereoware for a website makeover. The new site,www.largofurniture.com, focuses on user experience to make products easier to locate, research, and purchase.
Did our recent post on reasons to integrate Salesforce + marketing automation get you jazzed up and ready to implement this for your own company? Great! We're going to walk you through the steps you need to take to make this a reality.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For March, we're pleased to introduce Caitlin Kelly, one of our online marketing managers!
This week, we welcome a guest post from one of our Web Marketing Managers, Peter Bergen. Peter is a Certified Salesforce Administrator and is also Silverpop Certified. Here, he walks us through Silverpop's Contact Insight feature, sharing what it does, why it works, and what a difference it can make for your marketing.
A while ago, we wrote about the very important task of using internal search results to improve your website. In the previous post, we focused mainly on the importance of looking at which search terms are being used in your site's internal search. In this post, however, we'd like to take it one step further and break down Google Analytics' entire Site Search reports section, since there's a lot of valuable information hidden in there.
If you're looking to optimize your lead generation and follow-up processes, combining Salesforce.com (SFDC) and a marketing automation platform will yield big dividends.
SFDC allows your sales reps to keep track of prospects easily, organizing leads and following along as they move from prospects to purchasers. Marketing automation tools provide you with a place to input leads, and then help you use that information to nurture via behavior-triggered mailings.
By integrating the two, however, your company can leverage a far more powerful tool than if you worked with just one or the other separately.
This week, we welcome a guest post from one of our Web Marketing Managers, Jared Ruppert. Jared is Silverpop Certified and in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he explains the benefits of Silverpop's A/B testing and Send Time Optimization (STO) features…and shares a nifty little trick for making the two work together!
First impressions are everything, and this holds true for your website as well. It's absolutely crucial that you not only establish a solid home page design right out of the gate, but also ensure that it is functional and follows best practices. Your home page sets the tone for your entire website – make sure it's a good one!
There's a difference between your website being attractive and effective. Highlighting a search bar or making contact information readily available might seem to detract from the beauty of the site, but these features are crucial if you want your website to 'work' for your visitors.
Don't worry - this doesn't mean your site needs to be ugly! Far from it, in fact; some of the most functional and popular sites are also beautiful to look at. However, each of these sites balances form with function. Let's take a look at MECLABS' rules for landing page design.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For February, we're pleased to introduce Brian Robertson, a project manager + account executive!
It's been demonstrated again and again that automated emails are much more effective than normal emails. You've heard the statistics, with some companies seeing open rate improvements as high as 49%!
Armed with this knowledge, you're eager to move past blast mailings, but you're not quite sure where to begin. With our many years of experience helping both clients and ourselves to optimize + deploy automated, behavior-triggered emails, we're happy to help.
Download our free How-To guide, "5 simple steps to improve your marketing automation skills," and you'll be ready to automate your own B2B or B2C emails in no time.
This week, we have a guest post from Whereoware's Creative Lead + Front End Developer, Rochelle Pennington. Rochelle has been a web designer and front end developer for 5+ years, and has helped the Whereoware team design and develop more than 50 websites for our clients. Over the years, she's picked up a few tricks of the trade, and she knows how to spot a good design when she sees it. Here, Rochelle provides a round-up of some of her favorite e-commerce websites...
Each month, we'll be interviewing one of our fab employees here at Whereoware. For January, we're pleased to introduce Eric Dean, our company President!
If you've ever worked in Google Analytics, there's no doubt that you've seen the Bounce Rate stat or heard others refer to it. But what exactly is a Bounce Rate?
A Bounce Rate is a way of measuring users who visited a page on your site, but left before exploring the site any further.
However, an Exit Rate measures something similar – users who came across a page while browsing on the website and opted to leave the site rather than continue further. Users who bounced and users who exited were both on the website and then left. So what's the difference?
Whereoware recently won Silverpop's Agency award in the first Crawl, Walk, Run Engage Programs competition, working on behalf of PaperStyle.com. The winning program was an innovative wedding campaign comprised of a series of emails that followed a bride and/or her friends through wedding events, offering Paper Style products to match their needs along the way.
Read on to find out more about this award-winning campaign.
Each month, we interview one of our fab employees here at Whereoware. For December, we were thrilled to introduce Brandon Flanigin, one of our web marketing managers!
This week, we have a guest post from Whereoware's Director of Marketing, Teya Flick. In addition to managing marketing for Whereoware itself, Teya has a wide breadth of experience in strategy, email marketing, SEO, PPC, + other activities dependent on Google Analytics reporting. Here, she shares some of the key Google Analytics features you should be paying attention to in 2013.
Whereoware recently developed an innovative Closeout campaign for Gift & Home company Creative Co-Op, which found great success with its highly personalized nature. Retailers were shown particular items of interest to them, at a time when they most likely needed to restock. The Creative Co-Op closeout campaign has resulted in revenue increases across the board.
As 2012 draws to a close, we've enjoyed taking a look back at some of our most read + circulated blog posts from the past year. Some are no-brainers: with more marketers setting up automated campaigns, more consumers searching sites on mobile devices, and more companies rising to meet those demands, it's inevitable that these types of information would be widely disseminated.
However, some posts came as a surprise – one of our most read blogs was even a light-hearted interview with one of our Marketing Managers (we're trying not to let it go to her head)!
Whatever the reason for the traffic, we're grateful to each + every one of our readers for keeping us excited about these topics, and for inspiring us to continue writing into the New Year and beyond. Here's a round-up of our top 5 blog posts from 2012 - hopefully you'll enjoy the re-read as much as we did!
Quality control is a tricky business, no matter what industry you're in. Here at Whereoware, we've developed a thorough email checking process, centered around a unique checklist that is consulted twice before every single email is sent.
Curious to find out what else is included in the Whereoware checklist? Grab our one-page .pdf and see for yourself!
Mistakes happen. We've all made them. Some, like spelling errors in internal memos, are more private and less critical. Other mistakes, however, might be made in very public forums. These include email campaigns sent to thousands of customers with broken images or links, sale dates that have passed, or misinformation about products or services. "To err is human" – you understand that, and we understand that. But how do you recover when you've made a mistake? Let's take a look at some examples from real companies...
Each month, we'll be interviewing one of our fab employees here at Whereoware. For November, we're pleased to introduce Karen Patino, one of our talented Graphic Designers!
A few weeks ago, we optimized page headlines using insights gleaned from MarketingSherpa's B2B Summit 2012 (for a refresher, see Web tip: easy changes to optimize your landing pages – part I). Now, it's time to take it one step further. Let's jump straight into the next bits of content: the top few inches of your page.
Just like the preview frame of an email, the uppermost part of a page is the first thing your visitors will see, and often the only thing that will convince them to stay. Optimizing this part properly could mean the difference between a conversion and a bounce.
You may have heard it said that there are "no shortcuts to the top," but Google is making a good effort to prove that adage incorrect. Their aptly named "Shortcuts" feature was designed with one goal in mind: to help you see your data the way you want in record time.
Shortcuts allow you to easily jump to information you want to see (with any filters, segments, and other customizations already in place) without having to tweak settings to get it right. You get peace of mind, knowing you're comparing apples to apples, without worrying that you've missed a step when reapplying your filters. After all, if you've done it right once, why repeat the process?
Each month, we'll be interviewing one of our fab employees here at Whereoware. For October, we're pleased to introduce Scott Brinser, our Chief Financial Officer!
Whereoware conducted a survey of retailers and vendors at the 2012 summer gift and home shows, with questions ranging from how they use email to where they see the biggest growth in the next 12 months. When we combined that information with data from our own clients and outside sources, we saw 5 key trends emerging again and again.
By now you've set goals in Google Analytics, and learned how to track your sales funnel, for maximum impact. These are very important steps, but the process is not complete; without a way to interpret these goals and funnels, you're not actually learning anything from what you've done. This is where goal reports come in.
Here at Whereoware, we deal with all sides of B2B business - sales, marketing, development, and more – and a big portion of that business deals with lead generation. Since this area is such a hot topic for most B2B companies, we all know how important demand generation programs can be.
Have you ever wondered which demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? These aren't questions that have easy answers, but our friends over at the research firm Software Advice have recently launched a survey to tackle this very important area of marketing. If you are a B2B marketer, you're invited to participate. We geeks love data, so of course, we're chomping at the bit for this one!
Every few months, we like to take a look back at recent posts to see what worked and what didn't. This quarter, marketing automation was the clear-cut winner – three out of our five top-performing blog posts explored how to make your email programs a succcess.
We also learned that giving Whereoware employees room to share their talents was a great idea; our two most popular blog posts came from WOW employees Faith & Peter. In addition, our readers seemed to like companies with a sense of humor just as much as we do: check out Web tip: 3 ways to turn a website error page into an asset for a fun collection of 404 pages from other websites. You won't regret it!
Back in August, Responsys Inc published their 2012 Look Book, highlighting their favorite email creative from the past year. The choices were excellent, including thought-provoking fundraising emails (Royal National Institute of Blind People), entertainment emails populated with dynamic content (Sky), personalized + event-triggered e-commerce emails (Pizza Express), and many more.
We found ourselves particularly drawn to one of the emails, which had actually made the rounds here at Whereoware back when it was originally sent to subscribers in April 2012. The email came from Brooks Brothers and was part of an effort to promote a new line of polo shirts. While the topic in and of itself might have been take-or-leave-it, Brooks Brothers went above and beyond with a creative concept which teased readers with the idea of a $2000 polo shirt that in fact turned out to be a little something more.
In this blog post, we're breaking down the Brooks Brothers email, figuring out what works, what could be improved, and why it merited inclusion in the Responsys 2012 Look Book.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For September, we're pleased to introduce Rachel Shirey, a graphic designer + online marketing manager!
Some of us here at Whereoware recently had the good fortune to attend MarketingSherpa's B2B Summit 2012. At this conference, MarketingSherpa put out a great checklist meant to help marketers optimize their landing pages. Over the course of a few blog posts, we'll be enacting some of these recommendations on our own site, revamping the Whereoware "Contact Us" landing page – and we'll walk you through it every step of the way. In the end, we'll share the results of what we've learned; feel free to do the same!
Last week, we reviewed how to set goals in Google Analytics, allowing you to track whether or not your visitors have completed certain tasks.
When tracking any goal, it is important to track the path users take to reach the goal. As Google puts it, this helps you analyze how well your site directs people towards your target. This is where the sales funnel comes into play.
At their most basic level, funnels use URL Destination Goals to track where visitors enter and exit your predicted path on the way to these goals. Sound complicated? It's really not. The path in question is a series of pages that you expect your visitors to see on their way to your Destination Goal. Whether or not they actually do come across them is telling.
For example, if you see a large exit rate on the shopping cart page, and this page requires them to create an account or log in, it may be that customers simply don't want to deal with the hassle, or have privacy concerns. Consider allowing for anonymous checkout, and you may see positive results (for more information on the benefits of anonymous checkout, see "Web tip: anonymous checkout").
Before you can make these judgment calls, however, you'll have to get a look at the sales funnel, so let's dive in.
How to set up the funnel (warning: you must be an admin to set up a funnel)
By this point, you should have done the hard work of setting up goals and funnels. That's half the battle! But once the data rolls in, what can you learn from it? To find out, stay tuned for part III of this blog series on Google Analytics Goals + Sales Funnels, where we'll cover how to view and interpret your Goals Report…
Like what you see? Check us out on Facebook, twitter, or Pinterest!
A few weeks ago, the world was entranced by the competitions and results of the 2012 Olympics. While most of us will never run a 4-minute mile or do a backflip off of a diving board, there is something we can learn from these athletes. Whether it was beating a world record, making it to the medal stand, or even just getting to the Olympics in the first place, all of these athletes began with goals.
Unlike the Olympics, the competitive 'sport' of business allows you to be measured against yourself, not others. Rather than aiming for an objective medal, YOU can decide what defines success and what defines failure. The first way to do that is to figure out what's important to you.
Consumers get excited as movies cycle in and out of theaters, new items are added to restaurant menus, and the latest generations of gadgets premiere. All of these things spur excitement by providing something new for consumer consumption.
This 'excitement' can be translated right to your website. In fact, SEOmoz shares that some SEO practices recommend adding between 20-30% new pages to your site each year, in an effort to maintain 'freshness'. Need more of an excuse? These three factors should encourage you to switch up your web pages...
Were you a pro at 'Go Fish' as a child? The game is a great model for sales: after all, when a tradeshow is over, you want to be the one left holding the most business cards. But if you don't have time to turn all those cards into prospects, racking up contacts won't put you any closer to securing sales.
Marketing automation provides a solution. It streamlines sales activity, allowing reps to focus their time on only the most promising leads. But how effective is marketing automation at converting these leads into customers?
This week, we have a guest post from Whereoware Web Marketing Manager, Peter Bergen. Recently, Peter's A/B test for Paragon won Honorable Mention in the B2B Email Blast Templates category during Which Test Won's 2012 Email Test Awards. This test was also added to the 2012 Email Tests Hall of Fame. Here, he breaks down his experiment, and shares secrets to making A/B tests work for you.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For August, we're pleased to introduce Jonathan Malloy, an account manager and Active Merchandiser support team member!
As social media becomes a more widely used marketing tactic, it becomes more and more important to be able to measure its effectiveness. Thankfully, Google Analytics offers 'Social Reporting" to help you measure the more intangible figures associated with social media marketing and, hopefully, to put you that much closer to being able to justify your social efforts.
Site visitors come across dead pages all of the time, either by following a broken link or typing in the wrong address. The situation, while not ideal, is common enough. What really matters is what you do with it once it occurs. Should you leave your visitors hanging with a one-size-fits-all error message? Absolutely not! How you choose to handle lost customers maybe the perfect time for you to shine.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For July, we're pleased to introduce Arash Ebrahimi, one of our iOS developers!
This week, we have a guest post from Whereoware Online Marketing Manager, Faith Albers. As point person for several client accounts, she has sent plenty of emails in her day. Here, she shares some tips on how to send emails like a professional...
People navigate the web in different ways. Some may be accustomed to typing out the full URL of a desired site, while others may navigate entirely via Google at this point. Similarly, on websites, some people may be more comfortable using drop-down menus; others may scan sidebars for clues as to where their desired products are located. Still others are drawn automatically to the search bar, no matter where it's located.
Customers are going to come to your website in many different mindsets, from many different angles, and it's important that you're ready to direct them regardless. One way to do this is to ensure you have multiple access points to important areas of your website.
Direct and assisted conversions are two ways of looking at how a company made revenue. What's the difference? Let's use a typical e-commerce website as an example.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For June, we're pleased to introduce Jenna Dutcher, one of our Online Marketing Managers!
There are a variety of email domains out there - which do you use? You may have stuck with your original, housed at aol.com or Hotmail.com. Or maybe you are more of a Gmail.com person, known as the domain of 'techies' and academia. Stereotypes abound for a whole range of other email providers. If you're reading this in the office, there's a good bet that you're using an Outlook account…or perhaps you're solely Apple-focused, and cherish your mac.com or me.com address.
Whatever the platform, marketing automation experts are taking its features into account and actively marketing towards you. Tailoring campaigns to reflect particular email platforms can make a world of difference.
When Whereoware founder Eric Dean was asked to write an editorial for Gifts and Dec magazine, he jumped at the chance. In the resulting article, Lessons from Industry Leaders, he shares his thoughts on the current state of technology in the gift and home industry, the need to make customer communications more relevant and compelling, and some fascinating insights from Whereoware clients.
We recently took stock of a number of our Gift and Home B2B clients. Along the lines of the Dow Jones Index, the E-com Brief provides a benchmark for overall online activity in the Gift and Home industry. Take a look and see what we found!
Each month, we'll be interviewing one of our fab employees here at Whereoware. For May, we're pleased to introduce Micha Rhodes, a Whereoware Web Developer and Account Analyst!
With the large numbers of companies employing email marketing campaigns nowadays, it's become more and more difficult to make your message stand out to customers. Having them visually jump out is a good start. We've talked about innovative designs such as side-scrolling emails, but that kind of ingenuity is only effective once customers open your email. What if you could catch their attention beforehand?
At its core, e-commerce is about maximizing profit. Knowing which products are most profitable and/or most popular can help you to make more informed decisions about both your website and product lines. The new version of Google Analytics makes it simple to find the information you need.
So you want to start tracking your marketing efforts. Setting up tools like Google Analytics is a great way to stay on top of your data and ultimately on top of your marketing efforts. Unique visits, conversions, and bounce rates are great places to start…but what if you don't know what those things mean? Never fear, Whereoware is here to help!
What is a side-scrolling email? As the name might imply, this format is a horizontally designed email that requires the user to scroll sideways to view more content as opposed to scrolling down. Why we like them: Want to jazz your email up a bit? A side-scrolling email is the perfect way to do that. Many people have never seen it before, compelling them to look because of the novelty factor (at least the first time you try the design). This means that your email will stand out in the inbox...
Each month, we'll be interviewing one of our fab employees here at Whereoware. For April, we're pleased to introduce Rochelle Pennington, our Creative Lead + Web Developer!
While they may differ in sales process and website format, the dirty little secret of e-commerce companies is that those on the B2B and B2C sides are becoming more and more alike every year. And why shouldn't they? After all, the people behind purchasing decisions are all human, and are equally susceptible the same marketing strategies, so it's a smart move to take advantage of sales practices from the 'other' side. Why invent the wheel if it's already been invented? There are great tips and tricks from B2B that you can employ in B2C, and vice versa.
However, if you're still treating every company and individual the same, you're missing out on some prime sales opportunities…and likely a large amount of revenue. That's why it's important to take your cues from the other side of the aisle, but ensure that the end result is personalized to your user above all else.
Consumers love tablets – that fact is well understood. The release of the new iPad a few weeks back broke sales records and launched waiting lists right from the get-go. We know consumers are both using and converting on tablets.
But what about users on the B2B side of things? As many predicted, there has been rapid adoption of tablets in the workplace itself. A 2012 AT&T survey found that two-thirds (67%) of small businesses surveyed use tablet computers, up from 57% in 2011. B2B tablet use isn't just confined to in-office activities, however. These companies are also bringing tablets into their sales process.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For March, we're pleased to introduce Mike Hoffman, our Sales & Business Development Manager!
Have you ever seen an animated GIF used in an email campaign? It's quite possible that you haven't; most companies use them sparingly, and with good reason. While animation can help your email pop – movement both attracts the eye and allows you to showcase more in one space (and above the fold!) – animated GIFs can raise some problems when incorporated into email campaigns.
So, how can you ensure that your animated GIFs are up to snuff?
A few weeks ago, we wrote about hidden gems in the new version of Google Analytics. One of the most valuable of these is the new "Real Time Reporting" option, which is still in beta, but is so feature-rich that it deserves its own separate blog post. So, without further ado, let's explore.
When 'mobile' first appeared on the scene, the concept was limited mainly to phones, so many still think of mobile sites in terms of smartphone browsers. However, with the debut of the iPad and other tablets, 'mobile' quickly began to encompass tablet browsers as well.
To be fair, both tablets and smartphones are mobile – they unhook the tethers and let you take 'computing' away from computers. But there are some key differences that designers need to keep in mind.
A "pre"header element comes before anything else in the email, immediately before the nav bar (for information on nav bars, see previous post Marketing automation tip: do email navigation bars help or hurt?). Its key purpose is to summarize the main point of the email, so that if the images are not displayed, customers know what your email is trying to say.
The new interface of Google Analytics has been live for a few months now and we have discovered some great features that weren't heavily promoted in the initial excitement.
These "hidden gems" have been right under your nose, providing brand new information on your data or perhaps just a new way of looking at the same old numbers. Here are some of our favorite innovations.
Each month, we'll be interviewing one of our fab employees here at Whereoware. For February, we're happy to introduce Dan Caro, a web marketing manager!
By now, it should be a well-established practice to design for mobile. We've said before that mobile web traffic is growing at an alarming rate – almost 160% in 2010! But is all mobile the same? Or do you need to pay a bit more attention to tablet shoppers?
Each month, we'll be interviewing one of our fab employees here at Whereoware. First up is Faith Albers, one of our hard-working marketing managers. Enjoy!
"What is the best time to send emails?"
"How do you know?"
The internet is peppered with blog posts all attempting to answer these same questions. One company may think the prime time for email sends is 8 am, while another may say it's 11 pm.
So which is it?
The problem is that all of these companies have different types of audiences, so it is difficult to nail down the optimal time based upon another company's successes.
By now, you know that Google Analytics can be used for many types of analyses, from pinpointing referral sources to uncovering which keywords your customers are looking for. But if you're an ecommerce site, you may be missing out on one of the most important features – Google Analytics' ability to take stock of revenue stats using ecommerce tracking.
Sounds great, but how?
Even with highly organized categories and an easy-to-understand nav bar, customers may still have trouble finding products on your site. Help shoppers find what they want with internal site search…
In 2010, 90% of companies said that search was the number one means of navigation on their site and that 82% of visitors use site search to find the information they need (Google Enterprise, 2010). Perhaps the most telling testament to the importance of search, however, is the fact that 80% of visitors will abandon a site if search functionality is poor. Transform your site abandonment rates by creating an intuitive site search.
With the new year approaching, now is a great time to brush up your email creative. Try out our top five creative tweaks to get your email ready for 2012.
We've talked about the benefits of working social media into both your website and email campaigns. With any luck, the two efforts will play off of each other, encouraging site visitors to sign up for emails and driving email recipients to your site. But how do you know if your social media efforts are having any effect?
Some important social metrics can't be measured by Google Analytics, such as the number of comments on your blog posts, number of followers who are sharing your content or the number of followers who like your content. The Google Analytics platform, however, is a great place to look for information on the effects of social on your website.
Your inbox is likely awash with holiday emails, but as 2012 approaches, marketers are already gearing up for their next targeted campaigns. Don't fall behind the pack - here are some trends to watch that'll keep you in the game.
Right now, you're reading a company blog. It may even be the thing that brought you to this site. If that's the case, our blog has done its job. Is your blog doing its job?
If you don't currently have a blog, you're not alone. Only 22% of Fortune 500 companies have a public-facing blog. However, 86% of Inc. 500 companies now say they consider blogging to be a successful social media marketing tactic.
If you've gone to an ecommerce website in the last decade, there's a good chance you've used a site's internal search. Web designers have gotten wise to the fact that many customers know exactly that they're searching for and don't want to browse through products to find it. That's why most sites, nowadays, have an internal search bar.
Your customers are using internal search. Why aren't you?
Social media marketing is on fire right now. It seems like every advertisement, commercial, or email refers the customer to a Facebook or twitter page with a promise of special offers or other enticements. Why is this? Perhaps it's because the speed of social media enables users to take advantage of viral marketing. Perhaps marketers appreciate the immediacy of the medium, which allows brands to be at the top of customers' minds for an extended period of time. Or could it be that people like to communicate on a more personal level rather than receiving just a list of sales and dates?
Alt-tags can be a huge boost to SEO, but before you decide whether or not to put them on your site, you first must understand what they are and why they're beneficial.
What are they?
An alt-tag (or "alt text") is exactly what it sounds like – a tag entered into HTML that denotes the "alternative" text that should appear if the element in question doesn't render properly. These elements include both images and videos. While not as visually pleasing as an actual image, alt-tags ensure that the meaning behind your picture isn't completely lost.
You may have noticed that Google has rolled out changes across many of their platforms recently. One area that this affects is Google Analytics. While it's very different from the old version, these changes are largely for the better.
To access the new interface, log in to your account and click "New Version" at the top right of your screen next to your email address.
Before we can talk about pros and cons of using navigation bars in marketing automation, we must first clarify what they are. The nav bar is the area immediately after the preheader in an email. It usually contains multiple links to different areas of your site for navigational purposes, hence the name.
There are some obvious advantages to having these categories front and center in an email. Any time marketers can direct potential purchasers to their specific goals – to "kitchen goods," for example, rather than the homepage in general – they put them that much closer to making a purchase, and lower bounce rates. Nav bars also mean that even specific emails which hold no appeal to a particular customer still have a chance of gaining click-throughs or even conversions, since they are reminded of other things offered by the same brand...
Digital marketing has long been cursed with attributing conversion to the last action a user took. For example, if a customer arrives at your site via organic search and then makes a purchase, most platforms (including Google Analytics) attributed this credit solely to SEO success. While this does tell you that the person ended up converting because of your SEO strategy, it doesn't show you the complete picture.
Were you one of the many children who saved cereal box tops, hoping to mail them in for a "free" prize? Those free prizes never came free, though; you (or your parents) had to spend money on the cereal in the first place, then include $X shipping/handling…eventually, the costs added up to the point where you were essentially paying the original cost or possibly more than the value of the prize itself. But that's not what you – or today's modern consumer – saw. What grabbed your attention then, as now, was the concept of "free".
"Hello Account #XYZ, thank you for clicking/calling/writing..."
Form emails and letters are a personal pet peeve for many people. The format is rote and clearly interchangeable among recipients. Even referencing a specific topic of interest would go a long way towards winning them over. But in the modern world how can a company possibly do this with so many clients and so little time? As paradoxical as it may seem, using automation to personalize services actually does make logical sense.
"Can you hear me now?"
It's a joke that's funny in mobile phone ads, because with phones, there's an easy answer: either you hear someone, or you don't. With email, the line can be less distinct. Colors and a great layout may spur click-throughs (they "hear" you), while lines and lines of incomprehensible prose may halt any chance at revenue, but if you don't have a call-to-action, it's difficult for customers to know what to do next.
So you've gotten visitors to your site, through email marketing or SEO! Great job. But getting them there is only half of the battle- this is an ecommerce site, so the next step is to entice your customers to purchase.
A common complaint from customers of brick-and-mortar stores is that the cash registers are "too hard to find". In those stores, however, there are at least salespeople to ask for directions or assistance! On the internet, customers are pretty much on their own, so it's important to make the 'cash registers' (Shopping Cart/Checkout) as accessible as possible.
Often times, it's difficult to get a sense of a site's performance when you're flipping back and forth between stats on said performance and an image of the layout itself. Google Analytics' "In-Page Analytics" feature, a floating overlay that shows layers helpful statistics on top of a real-time image of a page, is a handy way to view both at once.
More and more we are seeing social media and email marketing converge. It makes sense. Both channels can work together to extend your reach, create meaningful conversation with customers and increase conversions.
The three ways
If you are like most companies, most of your organic search comes from branded terms, aka people who have already heard of your company. You can get a lot more insight if you filter out the branded terms and see how true prospects are finding you.
The how to:
In the last post we talked about the benefits of adding customer reviews to your website, or opening the floor to customers on your various social media platforms. Open discussion can be a great thing; however, allowing for open commentary means just that – you're allowing customers to speak openly, regardless of whether or not you like their opinion. You can hope for the best ("[X] product never leaves my side!" "I can't live without my [X]!"), but as the adage goes, you must always be prepared for the worst.
Take a moment to think about why customers come to your ecommerce site. Not HOW they get there (search engine, email, direct traffic…), but what their purpose is in doing so. Are they looking to buy something? Do they want further information on a product before they purchase? Often, it's a combination of these two goals. And you should be able to meet them both - you (naturally) have the product for sale and copy describing the item. But for many people, that information may not be enough.
Not every person has a good memory. Sometimes it's hard to remember names or faces, or even where you put your keys in the morning. So it's no surprise that while juggling the many pieces that go into making a successful ecommerce business, people often tend to forget what their previous moves were.
Google Analytics provides the perfect examples of this, both of the problem and a resolution. We all like seeing positive changes in our data, whether it's an increase in visits, conversions, time on site, etc. But unless you can figure what happened at that moment in time that may have caused the change, you'll never be able to replicate it to achieve the same results.
What you will learn:
Discover the powerful stats for abandoned cart emails that prove they work. Learn how to put the campaigns together including: timing, messaging and frequency. Plus, see some real life examples.
Cart abandonment defined:
Cart abandonment occurs when a shopper adds an item to their cart, but does not complete the purchase. According to industry experts, cart abandonment rates range anywhere from 60-70%, which coincides with data we have collected from our own clients which show an average of 69% abandonment.
Let the data speak for itself! Download the entire guide here: Abandoned Cart Emails: the facts, the data and the how to. (.pdf, 2.87 MB).
Your customers are not a nameless, faceless mass, and it's important to treat them as individuals. Online marketing presents a unique advantage to webmasters: based on the specific ad that directed them to your website, you have an idea of what they're looking for even before they arrive. But to take advantage of this, you need to make sure you're showing these customers the information they want without making them jump through hoops. This is where landing pages come in.
Many sites direct every customer to the same page, often times the home page. But this doesn't make sense! If the customer has discovered your site in the first place by searching for "boys' clothes," there is little advantage in making them wade through shoes, ties, and princess dresses before they get to the item they want. It's sad but true: the longer you make them search, the greater the chance that you'll lose that sale.
Google Analytics allows you to track where your customers are coming from. In your account, click on the 'Traffic Sources' bar on the left hand side (1.), and it will show you an 'Overview' of traffic coming to your site. Information on the different sources is displayed prominently on the screen (2.).
Google shows that there are three different ways customers ended up on your site, but what exactly do these mean? We'll use a coffee shop example to explain.
Back in late May, members of the Whereoware marketing team got the chance to go to the 2011 Silverpop Client Summit. We're big fans of Silverpop; their programs are easy to use and enable us to do what we do best, helping clients through marketing automation, lead generation and sales support, and even offering strategic consulting to guide them through large amounts of data.
We were already Silverpop's largest B2B Agency Partner, and now we're extremely pleased to announce that we've also been named Silverpop Agency Partner of the Year for our collaboration with Silverpop. We are extremely flattered and honored to win this award.
Simply defined, automated targeted campaigns are emails that are directed to a specific group of people and are triggered based on a set of rules or criteria. The most classic example of this is the 'Welcome' campaign. It is sent to those who have just registered to receive your emails and is triggered off of that registration date.
We love automated targeted campaigns because we know they work! We have completed hundreds of these campaigns for clients over the years and have found huge increases in effectiveness when compared to normal blast mailings. For instance, we've observed the following differences when comparing automated mailings against normal mailings...
Images are flashy and certainly attractive. It's rare to find a website nowadays that doesn't use them to showcase merchandise. However, there is a very real risk that comes with relying too heavily on images when designing your website – in terms of search engine optimization, you're essentially shooting yourself in the foot. After all, search engine spiders index based on text alone, and as someone once said, "spiders still can't appreciate art." As attractive as your carefully designed images may be, any text you've placed "on" them will be unreadable to spiders.
If you've allowed your analytics to account for every single visit, your results are likely skewed. But why on earth would you want to exclude data from potential customers? Here's the thing: not every visit is from a customer, or even an 'interested' party! What about other employees of your company, and you yourself? If you're continually allowing Google Analytics to track the number of times your internal company computers have made visits to the sites, you're falsely skewing your results.
You're in luck, though – Google engineers have thought ahead and given you a way to prevent these sorts of miscalculations. While the default setting on Google Analytics is to count all incoming traffic regardless of source, you have the ability to set filters for your account.
In email marketing, as in telemarketing, there is a key difference between persistence and pestering. One can garner customers, whereas the other will get you on a Black List in a hot second. But how do you know where to draw the line?
Industry best practices recommend focusing each page on a single keyword, rather than trying to optimize for several at once. This helps with search engine optimization (SEO) and makes it easy for consumers to find targeted information.
"Brevity is the soul of wit," wrote Shakespeare, and this principle of communication has held true for centuries. In email marketing, too, brevity can pay off big time. A recent study found that marketing posts on Facebook that are less than 80 characters create 27% more engagement than their longer counterparts. In email subject lines, this concision is equally important if not more so, given that many email providers crop subject lines after a certain number of characters.
The character limits
Various studies have found that the major email providers tend to cluster between a 40 and 50 character limit for their subject lines:
Picture this: it's a Monday morning, and you're going about your usual business of monitoring activity on the company website. You comb through the information on Google Analytics. The landing and exit pages are trending in a predictable pattern, your AdWords campaigns are doing well, and most factors appear to be normal. However, the Google Analytics pageview graph shows an inexplicable bump in last week's data…an increase in homepage visits.
A co-worker suggests that this may be a fluke occurrence, with consumers making purchases in anticipation of the weekend's activities. However, neither of you can recall this type of increase in weeks past – was it there, but less pronounced? The only way to tell if this is anything out of the ordinary is to compare this week's numbers to those from previous weeks. Google Analytics has a handy built-in feature which will allow you to compare data between any time periods.
Comparing dates, step by step...
Imagine going to a grocery store and being forced to sign up for the chain's Super Saver Card before you purchase your items. Don't want to give your personal information? Too bad. You'll have to find another retailer.
This scenario seems laughable in a brick-and-mortar store; however, it happens on e-commerce websites every day. By requiring customers to register accounts and login each time they want to make a purchase, many websites ignore key human characteristics: impatience and cautiousness. One of the biggest issues with requiring a password for checkout is that it invites a moment of pause, bringing with it the inevitable questions:
It seems almost everyone has Facebook and Twitter links on their website these days, but how effective are they? If you only have a pretty little icon in the bottom corner of your website, you probably aren't directing as much traffic to your social network profile as you think you are.
Users are humans after all, so while they respond well to visual objects, they process language commands even better. Try wording your social links with actionable terms like this, "Follow ABC Inc. on Twitter." Get even more click-throughs with something like this, "You should follow ABC Inc. on Twitter now!" You'll be surprised to see how many more followers, or fans, you collect!
Image-only emails look beautiful. You have full control over your branding and messaging and frankly, they are easier to design. The drawbacks, however, are too serious to ignore:
Every time we turn around someone is asking us about mobile. It is obviously in the forefront of many people's mind and rightly so. Mobile traffic is growing at light speed. According to study by Cisco, it is estimated that global mobile web traffic grew 159% in 2010. That is 4.2 times faster than standard broadband traffic. The study predicts by 2015, smartphones and tablets will make up just over 30% of the mobile market.
So we know that optimizing your site for mobile is important, but how important is it to you right now? Google Analytics makes it super easy for you to find that out. You can see the number of people using mobile devices to access your website, where they are coming from and what they are doing on your site, allowing you to make decisions based on actual usage, instead of guessing.
We are going to be releasing all of our thoughts into the wild! Look out for great articles, tips and techie goodness soon!


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The owner of the last business burned before the raging Seaside boardwalk fire was stopped at Lincoln Avenue, spoke live with FOX 29's Steve Keeley on Friday morning.
SLIDESHOW: Seaside Boardwalk Fire
John Sundermann, who grew up in Philadelphia's West Oak Lane section, moved down the shore after he got out of college and opened "Big John's." The store sells all of those beach clothes, the hottest T-shirts of the summer and has arcade games.
His son, Jake, was in the business when the fire broke out and saw the smoke. He called his dad and, because of their prior experience in the storm, they started moving stuff out right away.
A computer and some jerseys were moved out of the store before they finally had to back up when the smoke got too bad.
Jake Sundermann said he even locked the doors as he was leaving, expecting that the fire wouldn't reach their shop.
John Sundermann says he got down to the scene in time to see the front third of his business was badly burned. He also saw firefighters pouring water in side doors, so he believes the contents will be a total loss.
Both father and son agreed, however, that the fire wasn't as bad as Superstorm Sandy, which left substantial water damage throughout the beach community and deposited sand in their store.
You can see the complete interviews with Jake and John Sundermann in the video clips above.
Flames are tearing through a South Jersey forest right now, and this wildfire is only expected to grow.

subset: commoncrawl


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One of my new favorite things lately is to take some of the old prefilled cartos (specifically the Wow Vanilla) which are just about all used up and then adding one of my favorite fluids (Wow Wowbacco) to it to bring it back to life, with the added benefit of pleasant vanilla overtones.
Well, tonight I pulled out an old Vanilla carto, filled it, and first puff...ICK! Burnt carto! I didn't want to waste all that precious fluid, so here's what I did:
Take 1 carto condom and carefully cut out the bottom. Now take the burnt carto and mark it with a sharpy (dot, X, etc) as to not get the two cartos confused. Place the cut out condom halfway on the bad carto which has the fluid you would like to transfer in it, and slide the other half of the cut out condom over the carto you want to transfer fluid to, drip tip end to drip tip end. Now install a plug into the bottom of the new carto and slide a condom over it. With the two cartos held together by the cut out condom, place them both in your favorite "Taryn Spin" device and spin. All fluid will be transferred from bad carto to good carto. No muss no fuss!
Happy Vaping Folks!


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They have many delights to sample including fragrant creamy Curries, aromatic Stir Fries & traditional clay oven baked Tandoori specialties accompanied by a wide selection of delectable Starter & Side dishes.
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Send us an email at firstname.lastname@example.com or phone us on (01) 296 6166
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EatCity.ie is an unique and safe way to order on line from your favourite restaurants and takeaways.
EatCity.ie online ordering is different from other online ordering websites because the online menu has come directly from the selected store...
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Tickets for Atlantic city done
Bought 3 Diamond passes for Atlantic city more them 1 month ago and have not received them yet anyone know where to send a email to see what is going on.
Replies to This Posting
RE: Tickets for Atlantic city done
I bought one for Nashville and saw on an email where you just have to show up at the venue at least 2 hours prior to the show and present your photo I.D. I don't think they are actually sending anything out. I would still call Ground CTRL customer service at (877) GND-CTRL and make sure. Please dont take my word for it. Just want you to get your right information. Post back a reply and let us know what you find out.
Re: Tickets for Atlantic city done
Was there an early bird code to use and what was it?


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The ABOUT tool and ABOUT files provide a simple way to document the provenance (origin and license) and other important or interesting information about third-party software components that you use in your project. The tool is a command line based utility. The ABOUT tool helps automate OSS compliance that is needed throughout the software lifecycle.
AgileSites is a framework for Oracle WebCenter Sites (formerly Fatwire) designed to be easy to use and productive. It allows agile development practices and makes development with distributed teams (offshore) possible, trackable, and healthy. It is compatible with standard coding practices so Java developers will feel at home. It uses only documented APIs to keep support and compatibility between Fatwire/Sites versions.
Agilo for Scrum is a tool that integrates many useful functionalities to support Scrum and more. It is meant for a product owners managing a product backlog and release plan, Scrum masters coaching and supporting a team, and developers tracking issues and sharing knowledge. Agilo is highly configurable to adapt to your specific workflow and provides streamlined and full support for your daily work. Agilo supports multi-project environments as well as small teams and helps them to manage Scrum and the development issues at the same time.
Agnos is a cross-language, cross-platform, lightweight RPC framework with support for passing objects by value or by reference. Agnos is meant to allow programs written in different languages to easily interoperate, by providing the needed bindings (glue-code) and hiding all the details from the programmer. The project essentially serves the same purpose as existing technologies like SOAP, WSDL, CORBA, and others, but takes a minimalistic approach to the issue at hand. Unlike the aforementioned technologies, which tend to require integration with Web servers, using verbose XML-based protocols on top of textual transports (HTTP), often also requiring complex topologies (such as name servers for registering objects, etc.). Agnos is designed to be simple, efficient, and straightforward, allowing for direct communication between two ends using a compact binary protocol.
AjaxAC is a PHP framework which can be used to develop, create, and generate AJAX applications. The fundamental idea behind AJAX (Asynchronous JavaScript and XML) is to use the XMLHttpRequest object to change a Web page state using background HTTP sub-requests without reloading the entire page.
The AlchemyAPI Android SDK enables real-time semantic analysis of text, HTML, or Internet-hosted Web page content. The SDK provides mechanisms to extract Concepts, Named Entities, Keywords and Tags, Categories, and clean HTML into text, and even detects languages. It can analyze text in eight different languages: English, French, German, Italian, Portuguese, Russian, Spanish, and Swedish. Example code and a demo application are included to help get you started.


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Southern Shrimp Alliance
The Southern Shrimp Alliance (SSA) is a non-profit alliance of members of the shrimp industry in eight states committed to preventing the continued deterioration of America's domestic shrimp industry and to ensuring the industry's future viability. SSA serves as the national voice for the shrimp fishermen and processors in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas.
Web Address: http://www.shrimpalliance.com
Search our directory of Southern Shrimp Alliance members who have chosen to have their businesses showcased on Georgia Marketmaker:
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Anna Marie Seafood
Arnold's Seafood Sales
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Captain Ben's Shrimp
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Dolphin seaport inc
Florida MM Test Profile
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Latino Farmers Cooperative of Louisiana, Inc.
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Texas Shrimp Association
Texas Trading
Twin City Shrimp Co. Inc.
Wild Ocean Seafood Market


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Adult-World Connections: An Internship with Real Impact for Rescuers
A high school intern improves emergency-helicopter communications for San Diego's police and fire departments. More to this story.
Release Date: 12/3/08
More Info
View all our videos about High Tech High:
Transformed by Technology: High Tech High Overview
A network of K-12 public charter schools uses rigorous projects and portfolio assessments to revolutionize learning.
The DNA of Learning: Teens Tackle Animal Poaching Through Genetics
Eleventh-grade biotechnology students use DNA barcoding to help save endangered African wildlife.
Team Teaching: Two Teachers, Three Subjects, One Project
A pair of educators are sanguine about their art, biology, and multimedia program.
A high school intern improves emergency-helicopter communications for San Diego's police and fire departments.
High Tech, Higher Learning: A School Grows Its Own Teachers
This school has its own master's plan for developing the educators it needs.
Taking the Lead: An Interview with Larry Rosenstock
High Tech High's founding principal and CEO speaks about its innovative teaching and learning model.
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Adult-World Connections: An Internship with Real Impact for Rescuers (Transcript)
Katherine Anderson: How often do you use a device like this, as opposed to the mountain tops when there's an emergency situation?
Man 1: Emergencies that happen outside of our range of coverage right now, we--
Voice Over: Every Tuesday and Thursday afternoon, High Tech High junior Katie Anderson reports in at San Diego police headquarters for her internship.
Katherine Anderson: So would this work in a moving vehicle?
Man 1: Yes, it would, as long as you're within line of sight and the antennas are near a window.
Voice Over: Anderson is working with the public safety department to improve communications with helicopter pilots flying emergency missions, like tracking carjackers and fighting wildfires.
Katherine Anderson: So it's just two passes. It's this one, and then you do it again, but it's bumped twenty two point five degrees to--
Sara Diaz: Right. What I care about are these holes.
Man 2: Hi Katie, I've got something for you.
Voice Over: Working with adults in real world settings is a core design principle of High Tech High.
Stacey Praizner: The academic internship program is a program that each and every one of our students has the opportunity to participate in. In fact, it's a graduation requirement. We send about a hundred and fifty students per semester out into a real wide variety of internship sites, and in a wide variety of industries.
Sara Diaz: The golden rule is this bridge.
Stacey Praizner: It provides them the opportunity to develop and foster relationships with adults that typically eleventh graders don't have the opportunity to do.
Man 2: And so there are some challenges out there.
Katherine Anderson: Okay.
Man 2: So we look at your plan and come up with a different solution.
Katherine Anderson: Okay.
Stacey Praizner: Because High Tech High is a project based school, we really take our internships to the next level. We train our mentors and we push them to really empower our eleventh grade students to work on meaningful projects for their organization.
Katherine Anderson: I mean, how often does it bounce off the geography in the right way? Because most of the time, our helicopters are below the receivers.
Sara Diaz: Well, we--
Voice Over: The internships include a two week immersion period in the middle of the semester.
Katherine Anderson: This is the first year that they're having immersion, so I'm here nine to four for two weeks and I think that it's really great as well. It gives me a chance to get a lot done.
Voice Over: For the rest of the semester, Katie spends two afternoons a week on site.
Sara Diaz: Now what do you think about his concept of flying two heights?
Katherine Anderson: I don't like it because they'll just be hovering between a thousand feet and a little above five hundred feet, right?
Sara Diaz: Okay.
From the very first day we started taking her to meetings, she's asked great questions. She understands the engineering and the science behind what we're trying to do.
Katherine Anderson: So if you're mountain top is here, then this would be-- this is an aerial view, but this would be your normal bubble of coverage. And I'm trying to figure out where bubbles are, where there wouldn't be coverage--
Sara Diaz: It's not like we're having to explain physics to her. She already knows a lot of that, and what she doesn't know, she goes on the internet and researches.
Katherine Anderson: But then Hugh is also putting in what's called a quad receiver, which can be angled, so you get something like this. So he wants to know the range of that as well.
Sara Diaz: We're getting a lot out of this, and her project is to build a map that will be used by every public safety agency in the county. In the end, when the big one breaks out, the next natural disaster or fire, we're going to go to the map Katie made. So it's gonna be a valuable project for years to come.
Video Credits
Produced and Directed by
- Ken Ellis
Written by
- Carl Bidleman
Coordinating Producer
- Amy Erin Borovoy
- Karen Sutherland
Production Assistants
- Doug Keely
- Neil Tan
Camera Crew
- Rob Weller
- Darren Kawasaki
- Michael Pritchard
- © 2008
- The George Lucas Educational Foundation
- All rights reserved.
© 2008 | The George Lucas Educational Foundation | All Rights Reserved
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We need more tools to explore with for our youth, There is so many great minds that can help wasted for lack of resources.


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The University of South Dakota maintains its financial information and procedures in compliance with all state, federal and financial reporting guidelines as well as providing timely and accurate processing through the Financial Information and State Accounting Systems.
Shelley Brunick, firstname.lastname@example.com Comptroller
Jerry Bartling, email@example.com Grants Accounting Director
Heidi Bennett, email@example.com Accountant: Fixed Assets
Kathy Carlson, firstname.lastname@example.com Senior Accountant: STN billings, state non-cash billings, state recodes, purchasing assessments, non-cash vouchers, budget transfers
Diane Penfield, firstname.lastname@example.com Accounting Assistant: Direct pay, travel vouchers and procurement card
Laura Bendesky, email@example.com Senior Secretary
Melissa Hartnett, firstname.lastname@example.com Assistant Comptroller
Linda Powell, firstname.lastname@example.com Senior Accountant: local recodes, purchasing assessments, cash transfers, budget transfers
Jessica Preister, email@example.com Director, Internal Audit
Ileen Weisser, email@example.com Accounting Assistant: post-award administration including effort certification reports and cost sharing
- FY04 USD Financial Management Report
- FY05 USD Financial Management Report
- FY06 USD Financial Management Report
- FY07 USD Financial Management Report
- FY08 USD Financial Management Report
- FY09 USD Financial Management Report
- FY10 USD Financial Management Report
- FY11 USD Financial Management Report
- FY12 USD Financial Management Report
|myU.>Faculty&Staff>Financial Resources & Administration Resources. Online resources and information for Faculty & Staff.
Accounting Department
Slagle Hall, Room 212
The University of South Dakota
414 E. Clark St.
Vermillion, SD 57069
Phone: 605-677-5255
Fax: 605-677-6936


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Quality Materials. Made from lightweight press board these Mustang sun visors are then covered in a durable Smoke Gray vinyl material for a beautiful restoration.
Application. Designed for the 1983 to 1993 Convertible Mustangs, these vinyl replacement sun visors install in place of the old stock ones. Just transfer over your existing hardware for a perfect restoration.
Mustang Fitment: 1987, 1988, 1989 Details >>


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The Wyndham Sedona Resort is the ideal pick for vacationers looking for comfort and a central location amongst some of the best attractions of Northwest Arizona. The resort is set against the backdrop of red rock country, offering rugged outdoor beauty only minutes from charming downtown Sedona. The Wyndham Sedona offers one and two-bedroom condominium-style suites complete with kitchens, relaxing whirlpool tubs, and private balconies to take in the mountain air. A range of amenities include an outdoor swimming pool, fitness center, bbq areas, and an activities department with the signature Wyndham Play Days program. Wireless internet access is available throughout the resort. A restaurant is not available on site; however the resort is an easy drive to area restaurants and cafes. Nature lovers will find such attractions as Slide Rock State Park and the awe inspiring sandstone formations of Cathedral Rock less than 10 miles from the resort. Vacationers on the way to the Grand Canyon will find the Wyndham Sedona a great resting spot; the resort is 116 miles from Grand Canyon National Park.
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-Take Interstate 10 West to Interstate 17 North (Black Canyon Freeway).
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-Turn left onto Hwy 89A and follow for 2.1 miles to Shelby Drive.
-Make a left onto Shelby and continue for 0.2 mile and turn right onto Whippet Way (Wyndham entrance).
-Take the second right onto Kestrel Circle to the Activity Center, which is on the right side of the street at the end of Kestrel Circle.
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Click on the images for indepth video regional forecasts from Your Weather Authority.
Parlty Cloudy Day...Stormy Night
Joe "the weather" Bird is the newest member of the Weather Authority team. He joined Eyewitness News in November 2013 when making the journey up to the Tri-State from Shelbyville, Tennessee.
Ron Rhodes is an Owensboro, Kentucky native, so he knows just how challenging predicting Tri-State weather can be...
Wayne has been the Chief Meteorologist for Eyewitness News since 1993 and is now in his 29th year as a television meteorologist.


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Boston Warehouse Ocean Waters Prep Bowl SetItem#: HN-BWT202
- Set of 3 earthenware bowls
- Stackable sizes for easy storage
- Charming hand-painted colors and fish patterns
- 10-, 18-, and 28-ounce sizes
- Dishwasher-safe, do not microwave
What's Included
Set of 3 bowls
About Boston Warehouse
Pursuing his dream of starting his own business, Peter Jenkins founded Boston Warehouse in 1974. Initially the company distributed distinctive European imports to retailers in the U.S. Peter, who was originally from Manchester, England, selected Boston for his warehouse because of its accessibility to shipments from Europe. Upon deciding to product an in-house product, Boston Warehouse's first original was a stoneware garlic cellar in 1980. It was a huge best-seller and was quickly followed by a line of innovative Mexican and Chinese cooking collections that put Boston Warehouse on the map. Boston Warehouse has continued to grow by inventing new categories, by expanding into new retail markets and by acquisitions.
Dimensions & Specifications
Boston Warehouse
Care Instructions
Dishwasher Safe
5.5L x 5.5W x 4H in.
3 lbs.


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Friday, April 25, 2014
The Associated Press
NEWTOWN, Conn. — Newtown returned its students to their classrooms Tuesday for the first time since last week's massacre and faced the agonizing task of laying others to rest, as this grieving town wrestled with the same issues gripping the country: violence, gun control and finding a way forward.
Family and friends react after attending the wake of school shooting victim Victoria Soto, a teacher at Sandy Hook Elementary School, in Stratford, Conn., Tuesday, Dec. 18, 2012. Soto, 27, was killed when Adam Lanza walked into Sandy Hook Elementary School in Newtown, Conn., Dec. 14, and opened fire, killing 26 people, including 20 children, before killing himself. (AP Photo/Charles Krupa)
Classes resumed Tuesday for Newtown schools except those at Sandy Hook. Buses ferrying students to schools were festooned with large green and white ribbons on the front grills, the colors of Sandy Hook. At Newtown High School, students in sweatshirts and jackets, many wearing headphones, betrayed mixed emotions.
Unspecified threat forces Newtown school lockdown
A school principal at a Newtown, Conn., elementary school says it has been locked down due to unspecified threats.
Most schools in Newtown opened on Tuesday, four days after a gunman fatally shot 20 children and six adults at Sandy Hook Elementary School.
But in a letter to parents published by WFSB-TV, the principal says students at Head O'Meadow Elementary School should stay home because police were prepared to have the school in lockdown. School officials said the lockdown was normal procedure because some threats were predicted by police.
All other schools in town, except Sandy Hook, opened on Tuesday.
A police dispatcher would not confirm the lockdown.
– The Associated Press
Funerals were held for two more of the tiny fallen, a 6-year-old boy and a 6-year-old girl. A total of 26 people were gunned down at Sandy Hook Elementary School in one of the worst mass shootings in U.S history. The gunman also killed his mother in her home before committing suicide.
The resumption of classes at all Newtown's schools except Sandy Hook brought a return of familiar routines, something students seemed to welcome as they arrived aboard buses festooned with large green-and-white ribbons — the colors of the stricken elementary school.
"We're going to be able to comfort each other and try and help each other get through this, because that's the only way we're going to do it," said 17-year-old P.J. Hickey, a senior at Newtown High School. "Nobody can do this alone."
Still, he noted: "There's going to be no joy in school. It really doesn't feel like Christmas anymore."
The students who survived the Sandy Hook shooting will return to class after the winter break in neighboring Monroe at a school that was closed last year. Volunteers and town officials have been making the Chalk Hill School safe and suitable for them, the Connecticut Post reported.
At St. Rose of Lima Catholic Church in Newtown, back-to-back funerals were held for first-graders James Mattioli and Jessica Rekos, the third and fourth so far and the first of eight to be held in the coming days at the church. Memorial services and wakes were also held for some of the adult victims.
As mourners gathered outside, a motorcade led by police motorcycles arrived for the funeral of little James, who especially loved recess and math and who was described by his family as a "numbers guy" who couldn't wait until he was old enough to order a foot-long Subway sandwich.
Traffic in front of the church slowed to a crawl as police directed vehicles into the parking lot. A school bus carrying elementary students got stuck in traffic, and the children, pressing their faces into the windows, sadly watched as the mourners assembled.
Inside the church, James' mother stood and remembered him.
"It was very somber, it was very sad, it was very moving," said Clare Savarese, who taught the boy in preschool and recalled him as "a lovely little boy, a sweet little angel."
The service had not concluded when mourners began arriving for the funeral of Jessica, who loved horses and was counting the years until she turned 10, when her family had promised her a horse of her own. For Christmas, she had asked Santa for new cowgirl boots and hat.
"We are devastated, and our hearts are with the other families who are grieving as we are," her parents, Rich and Krista Rekos, said in a statement.
At a wake for 27-year-old first-grade teacher Victoria Soto, hundreds of mourners, many wearing green-and-white ribbons, stood in a line that wrapped around a funeral home in nearby Stratford.
"Big smile, great eyes, just a wonderful person," Lauren Ostrofsky said of Soto, who was killed as she tried to shield her students from the gunman. "If anyone could be an example of what a person should be today, it's her."
(Continued on page 2)
click image to enlarge
Barbara Wells of Shelton, Conn., holds her daughter Olivia, 3, as she pays her respects Monday, Dec. 17, 2012 at one of the makeshift memorials for the victims of the Sandy Hook Elementary School shooting in Newtown, Conn. (AP Photo/Mary Altaffer)
click image to enlarge
A makeshift memorial of 27 small and one large American flag stands by the side of Highway 84 near the Newtown, Conn., town line on Monday.
click image to enlarge
An ornament for Noah Pozner hangs on a tree at one of the makeshift memorials for the Sandy Hook Elementary School shooting, Monday, Dec. 17, 2012 in Newtown, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Mary Altaffer)
click image to enlarge
A mourner arrives at the funeral service for 6-year-old Noah Pozner in Fairfield, Conn., on Monday. Pozner was one of 26 people killed in Friday's mass shooting.
click image to enlarge
Mourners arrive at the funeral service for 6-year-old Jack Pinto on Monday, in Newtown, Conn. Pinto was one of the 26 people killed when Adam Lanza walked into Sandy Hook Elementary School and opened fire on Friday.
click image to enlarge
Newtown Police Officer Maryhelen McCarthy places flowers at a makeshift memorial outside St. Rose of Lima Roman Catholic Church on Sunday in Newtown, Conn.
click image to enlarge
A mourner leaves the funeral service of Sandy Hook Elementary School shooting victim, Jack Pinto, 6, Monday, Dec. 17, 2012, in Newtown, Conn. Pinto was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)


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CHAMPION Men's Prime Full-Zip Jacket
|Eligible Free Shipping on Shoes, Clothes & Fan Gear! (see promotion details)
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Product Details
Stay active even when the forecast calls for cool weather by slipping on this CHAMPION® men's Prime full-zip jacket before you head outdoors. Made with moisture-wicking polyester, it has a brushed fleece lining that even extends up into the mock-neck collar for extra warmth where you need it. Its half-moon facing adds extra durability, and the zippered hand pockets offer a secure space for your smaller essentials.
Key Specs:
- Fabric Content: 100% polyester
Additional Info
Product Recommendations
Product Reviews
Reviewed by 1 customer
- Comfortable
- Lightweight
- Warm
Best Uses
- Inside Liner Excercise
Comments about CHAMPION Men's Prime Full-Zip Jacket:
Good comfortable jacket. Not rugged.
- Sizing:
- Feels true to size
- Sleeve Length:
- Feels true to length
- Was this a gift?:
- No