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Drew Westen is a professor of psychology and psychiatry at Emory University in Atlanta, Georgia. His research focuses on personality and personality-related disorders, which special focus on the cognitive and emotional processes that are essential to interpersonal relationships. Together with his collaborator Jonathan Shedler, Westen has developed the Shedler-Westen Assessment Procedure to help fellow practitioners diagnose and analyze personality types and disorders. In conducting an experiment on people's mental processes when discussing their political beliefs, Westen discovered that it was, in fact, the 'emotional' portions of the brain were activated, instead of the "reasoning" portion. His upcoming book, The Political Brain: The Role of Emotion in Deciding the Fate of a Nation, discusses those findings. Michael Tomasky recently discussed this new book in his article for the New York Review of Books entitled "How Democrats Should Talk" excerpted below.
* * *
What [Frank] Luntz [ed. Republican 'spin doctor'] does understand that many Democratic consultants do not is that language used by a politician sets off a network of associations in voters' minds. These associations, even for people who follow current events closely, are more likely to be emotional than rational, and voters "reason" their way toward emotionally biased conclusions. This is "the political brain" of Drew Westen's new book, The Political Brain: The Role of Emotion in Deciding the Fate of a Nation, and Westen, a professor of psychology and psychiatry at Emory University, has set out to show Democrats how to connect to it.
Westen's central insight is both obvious and simple: Democrats, he writes, have generally assumed that voters make their choices based on reason, and this leads to failure because "the political brain is an emotional brain." The Democrats' belief in "the dispassionate vision of the mind" has an honorable lineage going back to the Age of Reason and is useful for other purposes in life. But Westen suggests that electorally, it's a total loser:
Republicans understand what the philosopher David Hume recognized three centuries ago: that reason is a slave to emotion, not the other way around. With the exception of the Clinton era, Democratic strategists for the last three decades have instead clung tenaciously to the dispassionate view of the mind and to the campaign strategy that logically follows from it, namely one that focuses on facts, figures, policy statements, costs, and benefits, and appeals to intellect and expertise.
In his early chapters Westen discusses the physiology of the brain and the different ways in which we respond to rational and emotional stimuli. Whatever the views of other experts on these neurological matters may be, I can say that, for electoral politics, Westen's analyses almost always seem to me correct and something that Democrats need desperately to hear.
Their devotion to the rational mind has prevented Democrats from doing two main things: presenting their own affirmative case in the most convincing way and responding to conservative attacks. On the first matter, Westen (a liberal himself) cites numerous examples of the disastrous ways Al Gore and John Kerry each relied excessively, indeed pedantically, on pending legislation, empirical data, and the like instead of simple and forceful language in making their case. To a question in a 2000 debate about gay and lesbian rights, Gore began his answer by citing "a law pending called the Employment Non-Discrimination Act." In another debate, Gore muffed a question about "character" after Bush cited the attack on Gore during the Clinton presidency for allegedly fishy campaign-finance practices, including the famous fund-raising event at a Buddhist temple in Los Angeles. In response, Gore did no more than pledge his support for the McCain-Feingold campaign-finance bill. Gore also explicitly refused to respond directly to Bush's other attacks. It's the Democrats' fear of a fight, and their constant appeals to "get back to discussing the issues" and such talk, that really get under Westen's skin.
In a perceptive section on terrorism and the Bush administration's manipulation of fear after September 11, Westen draws on research showing that intimations of mortality shift most people's reactions to the right politically, and he demonstrates how Demo-crats, in trying to sound as "tough" as Bush, were unwittingly reinforcing Bush's worldview. His discussion of the Kerry camp's response to the Swift-Boaters is especially sharp. He describes a weak, and entirely rational, letter—sent three weeks after the attacks—by Kerry's campaign manager Mary Beth Cahill to Ken Mehlman, her Bush-campaign counterpart, urging Mehlman to persuade Bush to denounce the attacks and return to the issues. Westen writes:
If the letter hadn't been signed by Cahill, I would have wondered if it had been written by Rove himself. It sent virtually every message you wouldn't want to send under these circumstances. First, from a symbolic standpoint, you don't send your mother out to fight for you when another boy bullies you in the schoolyard. Kerry's response should have been man to man, and it should have been live, on the air, not in print. Second, the form and goal of the letter had a groveling, beseeching quality, which gave Bush the power to do with it what he wanted…. Third, instead of making the entire incident a condemnation of the president's character, it gave Bush the opportunity to look magnanimous….
* * *
What should Democrats do differently? This is where the fun starts. Usually, books like these end with one somewhat perfunctory prescriptive chapter. But The Political Brain has many examples, filling chapter after chapter after chapter, describing how Democrats could have made in the past, and could make in the future, strong emotional appeals that are rooted in truth. Westen's recommended language—on issues ranging from abortion to gay rights to terrorism to taxes to race to the nature of modern conservatism—is at least an improvement over what the Democrats say currently and at best exhilarating to imagine. For example, he thinks that the Democrats could have reframed the debate over the Iraq war resolution in 2002 by gathering en masse on the steps of the Capitol and issuing a statement along the following lines:
The Republicans are demanding that we vote for this resolution without discussion, without knowing whether a deployment of troops to Iraq would prevent us from finishing the job in Afghan-istan where Osama bin Laden is still at large, and without knowing whether fighting a war on two fronts will require reinstatement of the draft.
The resolution we are being asked to vote for demands that we abridge the Constitution that our founding fathers so artfully crafted, which gave Congress the sacred duty to provide oversight over the executive branch, not only in times of peace but also in times of war, when American lives are most at stake. And the reason we are being asked to sign this resolution now—the reason it cannot wait until the facts are more clear —is not national security. This resolution is designed for no other purpose than the partisan interests of the Republican Party….
I recall no more than a small handful of Democrats who said anything remotely like this. It would have altered the tenor of the debate considerably if more had done so. Nor have either Harry Reid or Nancy Pelosi since adopted similar language.
In recent years, a small number of experts on language and rhetoric have been touted as the Democrats' savior. None of these panned out. The cognitive linguist George Lakoff was supposed to lead the Democrats in from the wilderness, and Lakoff produced good insights into the contrasting approaches to moral questions of liberals and conservatives; but when he engaged in actual political work, as he did with House Democrats in 2004, the result couldn't have been more banal because his descriptions of conservatives' and liberals' moral systems did not lead to clear strategic conclusions.
Many people are therefore skittish about anyone being heralded as the next source of advice. But Westen's analyses and suggestions speak precisely to Democrats' greatest tactical failures of the last quarter-century, and they do so without descending to the level of "Mission Accomplished" banners and the "death tax." It will be fascinating to see how The Political Brain is received among the Democratic political professionals, who are for the most part insular and arrogant and have an explanation for everything. But Westen's explanations sound better than the ones that have long been circulating in Washington.
* * *
The Political Brain will be released on June 25th in hardcover to all major booksellers. Words That Work, Dr. Frank Luntz's seminal work on linguistics in politics, is available at all major booksellers. To read the entire article, click here. For related posts on the brain and emotions, see "Irrelevant Third Options in Presidential Campaigns," "The Situation in New Orleans," and "The Big Game: What Corporations are Learning about the Human Brain."


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Red Velvet Cheesecake
August 11, 2011 at 6:07 pm 130 comments
Red Velvet cake, a layer of cheesecake, and cream cheese frosting.
August makes me think of peach skin against my lips, of yellowing grass, and inevitably of the coming school year.
I remember exactly where I was last August – the kitchen. There were only a few weeks before I moved to Boston for college, and I went into a baking frenzy. In the mornings, I preheated the oven before I brushed my teeth, and I photographed enough desserts to keep the blog alive across the country.
This summer, though, I haven't spent much time baking. I don't leaf through cookbooks when I'm bored or brainstorm flavor combinations in the car. I've lost something I can't place. Whenever I think about it, unease seeps through me like melting ice. I don't know why I've fallen into a baking rut or how to fix it.
A year ago, I remember standing with my dad in the kitchen. I'd spent the week baking, and I handed him fork after fork of desserts to sample. He'd just tried the Oat, Pear, and Raspberry Loaf when he said, "You're really going to do this. Keep the blog going."
I wasn't sure what he meant. I hadn't even considered ending the blog, giving up on the baking, moving on with life as I moved into college. "Yeah."
He shrugged a little and said, "You never know. After a while, you might not want to be 17 and Baking anymore. You might lose interest."
"Never going to happen." I wrapped up the loaf, started on the dishes, and the conversation faded from memory.
Now I can't get it out of my mind.
I didn't spend as much time with my parents this summer as I expected, or as I would have liked. I think the ritual of family dinners would have helped me rediscover that "feeling." I think tossing ideas back and forth with my dad would have inspired me. Now, it's too late. Here I am a year later, nine days from my flight, with almost nothing saved up.
This semester I'm going to Europe, where baking opportunities will be even scarcer than they were in Boston. I'm so afraid. I didn't realize it until I typed the words a moment ago, and now it's more real than ever. I'm afraid of wasting the opportunities I've been given. I'm scared of failing. I'm scared that I have burnt out, and that I can't recover.
But I am more than my insecurities. I know that when I put my mind to something, I can make it happen. I have the strength to pull through baking ruts, to breathe life into my writing, and to conquer fear. I'm afraid, but I'm also more passionate and determined than ever.
D- is a new friend, but already a good one, and his first visit to Seattle is wrapping up in a few days. I wanted to make something really special to celebrate his 19th birthday and last night in the Emerald City.
This week I rediscovered the process of finding The One. You know, The Recipe that is everything Your Friend would want, their sweet tooth soulmate. I remembered that his favorite cake is red velvet, but his favorite dessert is cheesecake. I immediately wanted to combine them. I'd seen red velvets split by cheesecake on several other sites, but that didn't make it less special.
The excitement mounted as I bought ingredients at the store, while I creamed butter, when I scattered sprinkles across the frosting. But everything became clear when I eased the first slice onto a plate and passed it to D-, drank in his expression of surprise and joy.
The thrill! It lit me up like a sparkler – burning slowly, but unbelievably brightly. I almost forgot that feeling, but now, all I want to do is relive it. I'm an addict.
The cream cheese frosting is thick, tangy, and sweet, just like I like it. The cheesecake is dense and creamy. But the star is the red velvet. Heartbreakingly red, soft as satin, fine-crumbed and fluffy… As I watched him scrape the fork across the plate, I couldn't wait to come home and share the recipe with you.
I never lost the passion. I just had to stop taking it for granted.
I'll probably be on the east coast when the next post is up – thanks for staying with me. See you on the other side.
[Too hot to bake? Check out my Chocolate Raspberry Icebox Cake in the Boston Globe! It's a heat free, ridiculously easy recipe that comes together in half an hour.]
While this cake looks like a lot of work, it's really not. The steps are spread across two days – make the cheesecake first, bake the cake/whip up the frosting/assemble the second. None of the components are very difficult separately, and it's pretty simple to put it together. And the results are definitely impressive.
I've made red velvet cakes in the past, but never posted them on the site. They're somehow always disappointing – dry, flavorless, artificial looking. I used red food coloring gel, which gave it an incredibly rich color without adding weird flavor. This red velvet is unlike any I've ever tasted. I don't know whether it's because I used a really good Dutch process cocoa powder with a reddish tinge and a depth of flavor. Maybe it's from the buttermilk or the healthy pinch of salt. I don't care. It's magic.
The cheesecake is also surprisingly simple. My secrets to a great cheesecake? Make sure the ingredients are all at room temperature (this could take hours for the cream cheese.) Cream the cream cheese and sugar with the mixer until blended, then stir everything else with a wooden spoon to avoid overmixing. Grease the sides of the pan so the cheesecake won't crack, and bake it in a waterbath.
The cheesecake is sturdy enough that overnight refrigeration was all I needed, though I've seen other bloggers freeze their cheesecake layer for easy transportation onto the cake.
And the frosting… Well, I could eat it with a spoon. The almond extract adds something special without tasting like almonds. I like a high ratio of cream cheese to sugar, and a stiff texture that won't melt or droop. I think we've got a winner.
Red Velvet Cheesecake
Inspired by a variety of sources
Cake adapted from Saveur, Cheesecake adapted from Martha Stewart,
Frosting a 17 and Baking original
Makes a rich 9″ cake
20 oz full fat cream cheese, at room temperature
2/3 cup white sugar
Zest of half a lemon
1 1/2 tsp fresh lemon juice
1/4 tsp salt
2 large eggs, at room temperature
1/2 cup sour cream, at room temperature
1 tablespoon all purpose flour
I started the cheesecake the day before. Preheat the oven to 325 degrees F and set a kettle of water to boil.
Grease a 9″ springform pan, and line the bottom with a round of parchment paper. Wrap the outside of the pan with heavy duty aluminum foil, and set the pan into a larger pan (for the waterbath.)
In the bowl of a mixer, beat the cream cheese on medium until fluffy. Add the sugar and beat until smooth. Switch to a wooden spoon and beat in the lemon zest, lemon juice, and salt. Add eggs one at a time, making sure they are combined but not overmixing. Add the sour cream. Stir in flour and gently mix just until combined.
Pour the batter into the greased pan. Pour boiling water into the larger pan halfway up the cheesecake. The aluminum foil should protect the cheesecake from seeping water. Bake until the cheesecake is just set in the middle, about 40 minutes. Run a knife around the sides and let the cheesecake cool completely. Press plastic wrap onto the surface of the cheesecake and refrigerate overnight.
Red Velvet
2 1/2 cups cake flour
1 1/2 cups white sugar
1 tsp baking soda
1 tbsp cocoa powder
1 tsp salt
2 eggs, room temperature
1 1/2 cups vegetable oil
1 cup buttermilk, room temperature
1 tsp vanilla extract
1 tsp white distilled vinegar
Red food coloring, as desired
I made the cake the day after I made the cheesecake, so it had rested overnight in the fridge and was sturdy enough to flip.
For the red velvet, preheat the oven to 350 degrees F. Grease and flour two 9″ pans.
Sift the flour, sugar, baking soda, cocoa powder, and salt together in a medium bowl. In the bowl of a mixer, beat the eggs, oil, buttermilk, vanilla extract, and vinegar until well combined. Add the dry ingredients and as much food coloring as you like. Beat until well combined, about two minutes.
Divide the batter between the two pans. Bake 25-30 minutes, rotating the pans halfway, or until a toothpick comes out clean. Cool the cakes in the pans for five minutes, then run a knife around the edges. Invert them onto cooling racks and cool completely. (I like to make the frosting at this point, while the cakes cool down.)
Cream Cheese Frosting
12 oz cream cheese, at room temperature
6 tbsp butter, at room temperature
1 tsp vanilla extract
1/4 tsp almond extract
3 cups sifted powdered sugar (sift, and then measure)
Beat the cream cheese and butter in an electric mixer until very smooth and lump-free. Beat in the vanilla and almond extracts. Then stir in the powdered sugar a cup at a time until very smooth.
Assembling the cake.
Use a cake leveler or serrated knife to level the tops of the red velvet cakes. Put one of the layers, cut-side up and parchment paper removed, on a serving plate. Spread with a very small amount of frosting, just enough to cover the cake in a thin layer.
Take the cheesecake out of the fridge. Open up the springform pan and peel off the plastic wrap. The cake should be pretty sturdy. My cheesecake was still attached to the bottom of the springform pan. I simply used one hand to hold it, and gently flipped it over onto the red velvet. I lifted off the bottom of the springform pan and peeled off the parchment paper. Piece of cake.
My cheesecake was wider than the red velvet. I just gently sawed a knife around the edges and trimmed the excess.
Spread another very thin layer of frosting on the top of the cheesecake. Flip the remaining layer of red velvet, cut side down, on top. Peel off the parchment paper.
Use about a third of the cream cheese frosting to cover the whole cake with a crumb coat. Basically, you want to frost the cake with as little frosting as possible, picking up all the red crumbs and sealing the cake. Refrigerate the cake for half an hour, or until the crumb coat is hardened.
Then frost the cake with the rest of the cream cheese frosting. I decorated mine with sprinkles.
Keep the cake in the fridge. It can stand at room temperature about half an hour before serving, if necessary.
Printer-Friendly Version – Red Velvet Cheesecake
Entry filed under: Cake/Cupcakes. Tags: cake, cheesecake, cream cheese, creamy, holiday, layer cake, red velvet.
130 Comments Add your own
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This looks gorgeous! I hope you continue to blog, even if it's just now and then. I think all of us bloggers go through phases where we lose our mojo or life interferes…Baked this and it's delicious!! Except that I didn't put in enough red color so mine isn't as red as it should be, haha!
I baked this cake last year for my best friend's birthday and she absolutely loved it and I received many compliments. Excellent recipe.
Making this for Thanksgiving this year, can't wait to try this recipe!
@104 Just wanted to say, that I did exactly as you planned. I only have one springform pan, so I first made the cheesecake and flipped in on a different plate to cool it down. The next day, I used the pan to make one red-velvet cake which I sliced horizontally into two pieces. All went well…until I reached the preparation for the cream cheese frosting.
I live in Germany, so maybe our cream cheese is different – but it turned out very runny and it doesn't look as sturdy and white as in your lovely pictures above. I used it to put the cakehalves together and crumbcoated the whole construction with it. However, decorationwise, I will probably just make a fondant cover now to hide the gooey frosting. (As I need the cake tomorrow and don't have enough cream cheese/sugar left to give it another try)
Any ideas what went wrong with my frosting?
I had the same trouble with my frosting – I ended up using almost a whole 2 pound bag of powdered sugar instead of the 3 cups called for to reach the stiffness needed for decorating. The icing still tasted great, it was just extremely sweet (which I love anyways)!
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Republicans' efforts to amputate Obamacare, and the resulting shutdown of the federal government, brought the party to all-time lows in the polls. So House Republican leaders surrendered, went home, took a few days to think it over, and returned to Washington saying … the same things that got them into trouble in the first place.
Speaker John Boehner met with his House GOP caucus Wednesday morning for the first time since last week's collapse, then walked into Republican National Committee headquarters to announce his plans to the assembled press corps. From the time he uttered a cheery "Good morning, everyone," it took him only 18 seconds before he announced: "We've got the whole threat of Obamacare continuing to hang over our economy like a wet blanket."
Majority Leader Eric Cantor went straight from "good morning" to "The rollout of Obamacare is nothing short of a debacle."
Majority Whip Kevin McCarthy didn't even say good morning, launching right into "it's another day and a new glitch for the Obamacare rollout."
The House Republican conference chairwoman, Cathy McMorris Rodgers, informed reporters that Republicans had gone to the trouble of creating a new website where people can describe their troubles with the new law. Her deputy, Lynn Jenkins, tried to retell a Conan O'Brien joke about Obamacare; nobody laughed. And Rep. Tim Murphy (Penn.) announced yet another committee investigation into – you guessed it – Obamacare.
Okay, okay, we get it: Republicans (still) don't like Obamacare. But can't they talk about anything else? "We know what happened with the effort to defund Obamacare," Jennifer Steinhauer of the New York Times pointed out. "Do you think you have a better environment to do something? And what is the specific legislative strategy at this point?"
The "biggest part," Boehner replied, will be oversight. "When it comes to Obamacare, clearly there's an awful lot that needs to be held accountable."
Great. Fresh from a shutdown and almost a default over Obamacare, House Republicans' new legislative strategy is to investigate Obamacare. Is it any wonder this Congress, and congressional Republicans in particular, is held in such low public esteem?
CNN's Deirdre Walsh, making reference to the party's "beating after the shutdown in the polls," asked Boehner how concerned he was about losing his House majority.
Boehner was not at all concerned. "I think as long as we stay focused on the priorities of the American people, I think we're going to be fine," he replied.
That could be true – except he's not staying focused on those priorities.
A Gallup poll this month found that Americans think the top problem facing the nation is its dysfunctional government (and nothing the GOP leaders said Wednesday will lessen that concern). After the 33 percent who cited the government as the top problem, 31 percent cited the economy and jobs. Health care was well behind, at 12 percent – and those respondents cited a range of complaints about bad health care and high costs.
Certainly, the flubbed rollout of Obamacare and healthcare.gov gives Republicans an opening to turn more Americans against the new law, but most of the country doesn't share Republicans' singular obsession with Obamacare. The new Washington Post/ABC News poll found only 33 percent favor the law's repeal.
If there was something new in the House Republicans' message, it was their professed concern that people are having so much difficulty signing up for the program Republicans are intent on abolishing. "More than half a billion dollars was spent on a website that just doesn't work," said Murphy, announcing his commerce subcommittee's "thoughtful and deliberate" probe of the Obamacare rollout.
"Employers are scared to death" of the law, the speaker said.
"There're so many unanswered questions that that is adding to the fear," the majority leader echoed, adding further references to "the confusion and the fear" and "Americans who are growing in their fear."
The lawmakers did not address the possibility that they are the ones causing the fear and confusion.
Their remarks, alternately demanding a delay of Obamacare and more probes, were lacking in constructive proposals. When NBC's Luke Russert asked about one possible constructive development – word that Rep. Paul Ryan (Wis.) would introduce a Republican proposal for health-care reform – Boehner replied, "I'll let you talk to Paul about that."
Politico's Jake Sherman asked Boehner whether he agreed with Senate Republican Leader Mitch McConnell that the attempt to defund Obamacare was ill-conceived.
"We fought the fight. We didn't win," Boehner answered. "We lived to fight another day."
Another day – but the same old fight.
Follow Dana Milbank on Twitter, @Milbank.


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It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.
Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send. Her content marketing efforts helping us sell out our event three years in a row! I am expecting the same for October 2014.
Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.
When I work with Rachel, I have total peace of mind. I know that she is on target, on time, reliable and delivers over and above the results I expect.
I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.
Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….
We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.
Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren't always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.
We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.
Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.
I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won't regret it!
Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.
Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn't have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let's just say I'm glad I hired Rachel because I couldn't have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, "I see you everywhere". Thank you Rachel for helping me not only get seen by my ideal clients but get paid!
My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.
The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.
Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best "vendor" relationships I've ever had.
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A handshake symbol on a tombstone usually signifies a welcome into the heavenly world. Sometimes you may see this as a symbol of matrimony on the grave marker of a married couple. If it's a marriage symbol you may notice that one cuff will look masculine and the other, feminine.
Photograph: from the tombstone of Hugh L. Mitchell, died Dec. 14, 1882, age 34/4/17, Ute Cemetery, Aspen, Colorado.


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Sports update: Hear that sound? NCAA bubbles are bursting
The Associated Press
GREENSBORO, N.C — Talib Zanna had 19 points and a career-high 21 rebounds to help Pittsburgh beat No. 15 North Carolina 80-75 in the Atlantic Coast Conference tournament quarterfinals Friday.
James Robinson also scored a career-best 19 points for the fifth-seeded Panthers (25-8), who used a dominating start to build a huge lead before having to hold off a late rally by the fourth-seeded Tar Heels (23-9).
UNC got it to 78-75 on Nate Britt's jumper with 11.4 seconds left but couldn't complete the comeback. James Robinson knocked down two free throws to make it a two-possession game again right after Britt's score, then Lamar Patterson rebounded a hurried 3-pointer by James Michael McAdoo with 4.3 seconds left to essentially seal it.
NO. 1 FLORIDA 72, MISSOURI 49: Scottie Wilbekin scored 15 points and No. 1 Florida remained unbeaten in the Southeastern Conference, using one of its customary spurts to rout Missouri in the quarterfinals of the league tournament.
The game was tied 29-29 at halftime, and the Tigers were still in the game with about 10 minutes to go. That's when Wilbekin and the Gators (30-2) suddenly took control.
After Will Yeguete laid one in off a nifty pass from Kasey Hill, Florida pressed the inbounds pass, Wilbekin came up with a steal, then got free in the corner for a 3-pointer. Missouri missed at the other end, Patric Young connected on a short hook and just like that, the Gators had stretched a two-point lead to 45-36.
They blew it open from there, sinking one 3-pointer after another to win in a breeze.
NO. 6 VIRGINIA 64, FLORIDA STATE 51: Joe Harris matched a season high with 20 points, and No. 6 Virginia pulled away in an Atlantic Coast Conference tournament quarterfinal.
Anthony Gill added 16 points for the top-seeded Cavaliers (26-6).
They shot 48 percent, forced 15 turnovers and earned their third double-digit victory over the Seminoles this season while reaching the semifinals for the first time since 1995.
Okaro White scored 17 points and Aaron Thomas added 13 for the ninth-seeded Seminoles (19-13).
They shot 43 percent against one of the nation's best defenses but couldn't keep the Cavaliers off the boards when it counted most, and were denied their third victory over a top-seeded team since 2009.
NO. 8 MICHIGAN 64, ILLINOIS 63: Jordan Morgan scored on a layup with 7.9 seconds left to send No. 8 Michigan to the semifinals of the Big Ten tournament.
The Illini had a chance to win on Tracy Abrams' shot, but it bounced off the front of the rim as the final buzzer sounded.
Michigan (24-7), the regular season champion, advances to Saturday's semifinals with its seventh straight win. It will face either fourth-seeded Nebraska or fifth-seeded Ohio State — two teams it has not lost to this season. The Buckeyes and Cornhuskers play later Friday.
Conference player of the year Nik Stauskas scored 19 points to lead Michigan, which won despite scoring six points in the final 7½ minutes.
Illinois (19-14) was led by Abrams and Rayvonte Rice with 11 points each.
ST. BONAVENTURE 71, NO. 18 SAINT LOUIS 68: Jordan Gathers hit a 3-pointer at the buzzer, and St. Bonaventure stunned No. 18 Saint Louis in the quarterfinals of the Atlantic 10 tournament.
The ninth-seeded Bonnies (18-14) came into the tourney on a four-game losing streak before beating La Salle on Thursday. They trailed the top-seeded Billikens by 10 points at halftime but rallied behind a swarming defense and clutch 3-point shooting.
Saint Louis big man Dwayne Evans, who had hit three 3-pointers all season, made a 3 over 7-foot Youssou Ndoye with 20.9 seconds left to tie the game at 68-68.
Matthew Wright and Charlon Kloof led St. Bonaventure with 22 points. Gathers had just two points before making the winner.
Mike McCall scored 21 for Saint Louis (26-6), which lost its first game in its attempt to defend its A-10 tournament title. The Billikens have dropped four of five.
NO. 24 OHIO STATE 71, NEBRASKA 67: LaQuinton Ross had 26 points and 13 rebounds and No. 24 Ohio State rallied from an 18-point second-half deficit in the quarterfinals.
The victory sends No. 5 seed Ohio State (25-8) into a semifinal matchup with No. 1 seed Michigan on Saturday. The Wolverines defeated No. 9 seed Illinois 64-63 in another quarterfinal on Friday.
Amedeo Della Valle added 12 points for the Buckeyes, who led for all but the final minute of the first half, then had to rally past the Cornhuskers (19-12).
Terran Petteway led Nebraska with 20 points, but fouled out while defending Ross late in the game.
Other sports headlines
New York Knicks to introduce Phil Jackson as president on Tuesday


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mystery socksThursday, October 30, 2008
Libby's turn to stand on the table.
And Libby's turn to receive a new pair of socks.
I loved working on these socks. And knowing so many others were making them at the same time seemed to add to the fun.
To reinforce the heel, hold a piece of thread together with your yarn, as you knit. (Okay, okay, probably ranks right up there with the freezer paper story. I just didn't know this either!)
66 comments
What a good tip with the thread!ReplyDelete
Great socks! Thanks for the tip...hadn't heard it yet :).ReplyDelete
They're awesome. I'm sure she's thrilled.ReplyDelete
Do you keep the thread in the freezer? ;)
Those are beautiful! I love the color.ReplyDelete
Hey, I didn't know that about the thread in the heel either!ReplyDelete
The socks are beautiful!
They are truly beautiful! I'm sure Libby will look like a princess in her fancy socks.ReplyDelete
Oh, you're funny. Skipping! Anyway. The socks came out GREAT. Very cute!ReplyDelete
Loving those socks. Making me wonder why I didn't get in on this mystery!ReplyDelete
Thanks for sharing the pic of your finished socks. They turned out beautifully -- I don't blame your daughter for wearing them to school, I would have done the same thing. Through your blog, I was following the Through the Loops mystery --- it was fun to spectate as well.ReplyDelete
love them! you have been busy!ReplyDelete
So pretty! I wish I had finished mine (I'm still on clue #2!).ReplyDelete
Thanks for sharing that tip, I would have never thought of it.
Love the socks! Especially the colour. You've been really busy. I'd skip for socks like that... lolReplyDelete
My son and I skipped together the other day. It really was fun, and it was so cute to watch him try to keep the rhythm. Skipping is hard!ReplyDelete
Love the socks! Does it have to be nylon thread that you reinforce with? Or will any thread do.....
I would be skipping in these lovely socks :)ReplyDelete
these are so sweet! the solid pastel color really shows off the cables perfectly. my belly doesn't allow much skipping these days (expecting a baby any minute now), but the only thing I remember being even more satisfying than skipping is galloping -- have you tried that one?ReplyDelete
They look great! And I didn't know the thread tip. Thanks for sharing!ReplyDelete
I didn't know the thread tip...the socks are great! I'm stilling knitting away on mine! Congrats on finishing them!ReplyDelete
ohmygosh. They are SO cute. Seriously. I love the rib on top. And the pattern in the rest of the sock. geez.ReplyDelete
very very pretty. i think i'll have to try making these ... loved your boys socks as well.ReplyDelete
I LOVE THESE SOCKS!!!ReplyDelete
Those look great. I've heard the tip before, but have always been too lazy to incorporate it (or considered it too fiddly). I should try it the next time I make socks for my hubby, so the heels will last longer than a couple short months!ReplyDelete
As one of 3 sisters I can tell "girl" feet. The arch was a dead give away. Love these socks. And hope Libby knew a good day! :) AnaReplyDelete
i might need these for myself. they are beautiful!ReplyDelete
and yes, i skip often. seriously. everyday that we walk to school we skip at least one block. it's good for the soul!
These are gorgeous! Thank you for passing along the thread tip - so easy I would have never thought of it:)ReplyDelete
I love skipping!!ReplyDelete
They look great in the Cashmerino. I'll be they feel wonderful too!!
truly,you cannot go wrong with the DB baby cashmerino for socks...so soft and comfy,you'd never want to take them off.ReplyDelete
Great socks and tip!ReplyDelete
They are lovely socks maybe they can be the second pair that I ever knit!!ReplyDelete
They came out great, and I love the color. Everyone is happy!ReplyDelete
Nice tip, I'll certainly remember that. Congrats for finishing all the socks on time!ReplyDelete
I love them. I really do. that color is perfect.ReplyDelete
Oh those are beautiful and I can only imagine how soft they feel on her feet... Yum.ReplyDelete
Sooo cute! Your kids are so lucky having you for a Mom. Love the color of Libby's socks....ReplyDelete
Great minds think alike, I'm also giving these to my daughter!ReplyDelete
Beautiful socks!ReplyDelete
Have a great weekend!
Oooh gorgeous colour, gorgeous pattern and gorgeous feet!ReplyDelete
Came out beautiful.. I love the color...ReplyDelete
I'm new to knitting so I didn't know, thanks for the tip! Hoping to start on my first socks soon, after I finish up some Christmas scarves.ReplyDelete
I've heard that sewing thread is not good to use as it cuts through the wool. Please let us know how the heels on these hold up so we know which method works best.ReplyDelete
Those are the cutest socks! This pattern just might get me to knit a pair. Adorable.ReplyDelete
I had no idea you could reinforce the heal by holding a piece of thread with the yarn - but I am glad that I know now because I think this socks are going into my que.
Beautiful socks, right down to the eye of partridge(?) heel. Most fortunate daughter!ReplyDelete
Mine are almost finished!! EEEE!!!ReplyDelete
- Anonymous10/31/2008
They look absolutely gorgeous. And DB Cashmerino! Yummy for the feet!ReplyDelete
Could you adopt me into your family? I love all the knitted love you've been providing your family with lately. Yeah, I know I'm too old to adopt and besides, I would come with baggage (but you never know, those bags may be filled with yarn....hehe :).ReplyDelete
Sweet socks! Sweet color!ReplyDelete
Gorgeous socks - you have the luckiest kids!! (I didn't know about the thread in the heel, either... thanks for letting the secret out!)ReplyDelete
Great socks !!! I had no idea about the thread and I've heard a lot working in the lys.ReplyDelete
Just a brief FYI on reinforcing the heel or toe....you must use the same fiber content (and ideally the same weight). This is because the stronger of the two strands will wear and cut the weaker. For example, you would never use polyester thread with cotton yarn.ReplyDelete
I skipped just the other day, and I'm still taking Aleeve. I had to pass this on...my Finnish friend's parents and grandparents use dental floss instead of string on the heels. Genius (depending on the color of yarn, anyway)! Ever try to break a length of floss by pulling? No way!!ReplyDelete
- Anonymous11/01/2008
Hello Leslie, Thank you for your tips If you want to see the result, I've posted the pictures. I'll finish the rabbit tomorrow. Great socks! I wish I knew how to knit on 4 needles. Does anybody know a tutorial about this?ReplyDelete
I love the socks...just found you through a friend, and I think I'm hooked.ReplyDelete
Skipping...what fond memories! I bet Libby is a happy one, the socks are Awesome!ReplyDelete
Great socks. I didn't know about the thread- so thanks for the tip!ReplyDelete
- Anonymous11/02/2008
Libby must have very cosy snug feet now! These are very beautiful decadent socks I think!ReplyDelete
gorgeous socks and thanks for the tip!!ReplyDelete
You are prolific!ReplyDelete
These are so pretty! I would wear them right away too:)ReplyDelete
- Anonymous11/03/2008
These are beautiful! Love love love the color! I also love that you changed the cables a bit too!ReplyDelete
At your suggestion, I did...and I giggled the entire time! ;)ReplyDelete
Beautiful :)ReplyDelete
Those are beautiful socks! I can understand why she would skip! :) I agree, isn't it fun to do!ReplyDelete
Cute socks. Glad to see a family member likes them. I would love to knit socks for my family but they wont wear them!ReplyDelete
I didn't know about the thread idea either but the heel is not where I have the problem, it is the part of the foot under the heel. I always seem to wear a hole there. Any ideas on how to fix that? I still wear the socks as I don't seem to notice the hole on hand knitted socks & they still feel good!
- Anonymous11/06/2008
Great tip! Thanks for sharing that.ReplyDelete
- Anonymous11/07/2008
Awwww, thos are AMAZING!ReplyDelete
Those socks are beautiful! I love the color. And no, I hadn't heard that tip about the thread before. I had heard about weaving a nylon thread through the heel before, but that just seems like a big pain in the butt. =)ReplyDelete


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Greg Zyla: More Nash Kelvinator memories
Q: Did a Nash ever pace the Indy 500? I say yes, my retired friends here at the nursing home say no. We are all car crazy and racing fans. Can you tell us more about Nash and that era of the automobile? Elwood K., Worchester, Mass.
A: Elwood, you win! Nash was the official pace car of the Indy 500 in 1947 and was driven by George W. Mason, president of Nash-Kelvinator. Mason was a marketing genius who utilized Nash automobiles in the "Superman" TV series, too.
As I've touched on in the past, Kelvinator and Nash formed a corporate merger in 1937 when Charles Nash, then CEO and president of Nash Motors, merged his company with George W. Mason's Kelvinator Corporation, known for refrigeration. Mason thus began a major marketing campaign that to this day is respected as both novel and very effective.
Concerning the Indy 500, it is "understood" that Tony Hulman, then president of the Indianapolis Motor Speedway, "invited" Mason to have his Nash as the official pace car in 1947. In reality, and knowing of Mason's marketing whiz, I wouldn't be surprised if Mason arranged the deal with the Hulman family, as he knew of the marketing benefits pacing the Indy 500 would do for his Nash automobile. Incidentally, when Mason paced the field in 1947, it marked the first time an Indy 500 pace car was not a convertible, again giving credence to a possible Hulman-Mason "agreement" for the betterment of both companies.
On race day, Mason drove the car while his riding partner was Indy 500 winner Wilbur Shaw. He also had actor and race fan Clarke Gable pose for some publicity photos. Gable was very interested in auto racing, and his movie with Barbara Stanwyck called "To Please A Lady" centered on Indy racing and was released in 1950.
But the Indy 500 was much more than just a pace car experience for Mason. He provided 18 Nash vehicles for all the Indy officials and also a fleet of new Nash cars displayed in a large tent for fan and corporate entertainment. Mason was way ahead of the curve when it came to corporate entertainment, all while providing information on his Nash automobiles.
Additionally, Mason utilized "Superman," as Clark Kent (aka Superman) drove Nash cars in the shows, including a Nash-Healy two-seater. The earlier episode Nash cars were utilized by Inspector Henderson of the Metropolis Police Department who always arrived in a Nash. Co-star Lois Lane drove a Nash Rambler convertible, while photographer Jimmy Olsen roamed in a Nash Metropolitan.
Mason died on Oct. 8, 1954, after his successful negotiation of the merger of Nash and Hudson, which would be called American Motors. Thus, Mason is the godfather of American Motors, too.
Greg Zyla writes weekly for GateHouse Media and answers reader questions on collector cars, nostalgia motorsports or anything else automotive by writing him at 303 Roosevelt St., Sayre, PA 18840 or at firstname.lastname@example.com.


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The latest in a series of posts on authors who praise each other's work
Jami Attenberg on Julie Orringer's The Invisible Bridge, which she listed as one of the "5 Best Things" she had "read recently" in Impose magazine:
"I just cracked open Julie Orringer's latest book this morning; a very wise and literary friend gave me a galley of it and promised I would love it. It's gorgeous so far, master-craftsman-next-level kind of writing."
Julie Orringer on Jami Attenberg's The Middlesteins in the New York Times Book Review:
"There's a touching paradox in the first chapter of Jami Attenberg's caustic, entertaining and bighearted new novel, The Middlesteins….The burning question, which Attenberg explores with patience and sensitivity, is why Edie has embarked on her self-destructive path. The answers themselves aren't surprising: Edie married too early, felt ambivalent about parenthood, became disillusioned with her career. What's remarkable is the unfailing emotional accuracy and specificity with which Attenberg renders Edie's despair….largely brilliant."
Read about other logrolling authors in the "Backscratching in Our Time" series.
You can follow Jan on Twitter by clicking on the "Follow" button on this page.
© 2012 Janice Harayda. All rights reserved.


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Risk to all ages: 100 kids die of flu each year
NEW YORK - How bad is this flu season, exactly? Look to the children.
Twenty flu-related deaths have been reported in kids so far this winter, one of the worst tolls this early in the year since the government started keeping track in 2004.
But while such a tally is tragic, that does not mean this year will turn out to be unusually bad. Roughly 100 children die in an average flu season, and it's not yet clear the nation will reach that total.
The deaths this year have included a 6-year-old girl in Maine, a 15-year Michigan student who loved robotics, and 6-foot-4 Texas high school senior Max Schwolert, who grew sick in Wisconsin while visiting his grandparents for the holidays.
"He was kind of a gentle giant" whose death has had a huge impact on his hometown of Flower Mound, said Phil Schwolert, the Texas boy's uncle.
Health officials only started tracking pediatric flu deaths nine years ago, after media reports called attention to children's deaths. That was in 2003-04 when the primary flu germ was the same dangerous flu bug as the one dominating this year. It also was an earlier than normal flu season.
The government ultimately received reports of 153 flu-related deaths in children, from 40 states, and most of them had occurred by the beginning of January. But the reporting was scattershot. So in October 2004, the government started requiring all states to report flu-related deaths in kids.
Other things changed, most notably a broad expansion of who should get flu shots. During the terrible 2003-04 season, flu shots were only advised for children ages 6 months to 2 years.
That didn't help 4-year-old Amanda Kanowitz, who one day in late February 2004 came home from preschool with a cough and died less than three days later. Amanda was found dead in her bed that terrible Monday morning, by her mother.
"The worst day of our lives," said her father, Richard Kanowitz, a Manhattan attorney who went on to found a vaccine-promoting group called Families Fighting Flu.
The Centers for Disease Control and Prevention gradually expanded its flu shot guidance, and by 2008 all kids 6 months and older were urged to get the vaccine. As a result, the vaccination rate for kids grew from under 10 percent back then to around 40 percent today.
Flu vaccine is also much more plentiful. Roughly 130 million doses have been distributed this season, compared to 83 million back then. Public education seems to be better, too, Kanowitz observed.
The last unusually bad flu season for children, was 2009-10 - the year of the new swine flu, which hit young people especially hard. As of early January 2010, 236 flu-related deaths of kids had been reported since the previous August.
It's been difficult to compare the current flu season to those of other winters because this one started about a month earlier than usual.
Look at it this way: The nation is currently about five weeks into flu season, as measured by the first time flu case reports cross above a certain threshold. Two years ago, the nation wasn't five weeks into its flu season until early February, and at that point there were 30 pediatric flu deaths - or 10 more than have been reported at about the same point this year. That suggests that when the dust settles, this season may not be as bad as the one only two years ago.
But for some families, it will be remembered as the worst ever.
In Maine, 6-year-old Avery Lane - a first-grader in Benton who had recently received student-of-the-week honors - died in December following a case of the flu, according to press reports. She was Maine's first pediatric flu death in about two years, a Maine health official said.
In Michigan, 15-year-old Joshua Polehna died two weeks ago after suffering flu-like symptoms. The Lake Fenton High School student was the state's fourth pediatric flu death this year, according to published reports.
And in Texas, the town of Flower Mound mourned Schwolert, a healthy, lanky 17-year-old who loved to golf and taught Sunday school at the church where his father was a youth pastor.
Late last month, he and his family drove 16 hours to spend the holidays with his grandparents in Amery, Wis., a small town near the Minnesota state line. Max felt fluish on Christmas Eve, seemed better the next morning but grew worse that night. The family decided to postpone the drive home and took him to a local hospital. He was transferred to a medical center in St. Paul, Minn., where he died on Dec. 29.
He'd been accepted to Oklahoma State University before the Christmas trip. And an acceptance letter from the University of Minnesota arrived in Texas while Max was sick in Minnesota, his uncle said.
Nearly 1,400 people attended a memorial service for Max two weeks ago in Texas.
"He exuded care and love for other people," Phil Schwolert said.
"The bottom line is take care of your kids, be close to your kids," he said.
On average, an estimated 24,000 Americans die each flu season, according to the Centers for Disease Control and Prevention. People who are elderly and with certain chronic health conditions are generally at greatest risk from flu and its complications.
The current vaccine is about 60 percent effective, and is considered the best protection available. Max Schwolert had not been vaccinated, nor had the majority of the other pediatric deaths.
Even if kids are vaccinated, parents should be watchful for unusually severe symptoms, said Lyn Finelli of the CDC.
"If they have influenza-like illness and are lethargic, or not eating, or look punky - or if a parent's intuition is the kid doesn't look right and they're alarmed - they need to call the doctor and take them to the doctor," she advised.


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You may have been searching high and low for one of the two newest next-generation video-game consoles, the Xbox One or the PlayStation 4, and learned the true meaning of disappointment.
They've been the two hottest gifts for this holiday season and have been consistently sold out since they launched last month.
But the best video games to come out this year that would make perfect presents are not for those new systems. Instead, they're for the existing consoles like the PlayStation 3, Xbox 360 and Nintendo Wii U (which has been out for a year).
If you're looking for the best in interactive entertainment for that gamer in your family, consider these exhilarating titles.
Tomb Raider (PC, PlayStation, 3, Xbox 360)" In Hollywood, reboots and remakes are never as good as the original. But this reconstruction of the classic third-person shooter starring the bold and beautiful Lara Croft is a refreshing take on the famous gravedigger.
This time around, the game's makers have created a much more rounded (and fortunately less rounded in other areas) character who is emotionally more vulnerable. Coupled with this newfound flawed heroine are much more exciting and innovative game play mechanics and storyline.
Luigi's Mansion: Dark Moon (Nintendo 3DS)" One of the best-looking and most fun 3DS games this year is this whimsical and charming platformer starring Mario's brother, Luigi. As in its GameCube predecessor, Luigi is a ghostbuster who sucks up spirits in a rickety mansion. The visuals are eye-popping on the 3DS, and the puzzles and game play are top-notch.
Super Mario 3D World (Nintendo Wii U) " There's always been one truth about Nintendo: The very best games made for any of its systems have been from Nintendo itself. The Japanese gaming giant's ability to make the most fun first-party titles continues with this inventive and colorful platformer that's like a continuation of 'Super Mario 3D Land' for the 3DS.
You can play one of a number of well-known Nintendo characters as you traverse across a series of levels in an isometric view. While that may sound as if it could get monotonous, it's far from it. Levels change up the game play, and there's always a new innovative ideal around the corner.
Plants vs. Zombies 2: It's About Time (iOS, Android)
It's the same formula of using different weaponized plants to battle off a marching army of zombies. But in the sequel, you go backward in time to different eras with unique level designs and traps.
The Last of Us (PlayStation 3) " If you look hard and wide enough, you can find video games that tell stories as engrossing and involving as any film. 'The Last of Us' involves a man and young girl as they embark on a journey of survival amid an apocalyptic world of zombies and menacing humans. But unlike lesser films like 'World War Z' or 'Resident Evil,' this dark tale really focuses on the characters and how they react to the crumbling world around them.
Bioshock: Infinite (PC, PlayStation 3, Xbox 360) " Here is another game that is a big success thanks to the richness of its story and characters. It's a follow-up to the successful first-person-shooter franchise that takes place in a steampunk-stylized world. While the first games' setting was an underworld metropolis, the newest sequel is high above the clouds in a floating city in the sky.
Players rarely get emotionally invested in the people in a video game, but the characters in 'Bioshock: Infinite' are fully dimensional and well-written.
Tearaway (PlayStation Vita) " Sometimes the most intriguing and original games are the ones that take a simple platforming formula and infuse it with a big dose of wonderment and charm. The world of 'Tearaway' is completely made of papercraft with the landscape made of folds of colored paper. Then there is a vast number of interactive features where the player uses the PlayStation Vita's rear-touch panel, front touchscreen, accelerometer and front-facing camera to make this unique universe come alive.


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To buy property in the area Varshavskoe shosse
For apartment in the area Varshavskoe shosse prepaid
Buy 2br the apartment in the area Varshavskoe shosse, Leninskiy prospekt d.39
For sale 2-room the apartment repair in the area Varshavskoe shosse. Leninskiy prospekt d.39
Квартира после качественного ремонта, функциональная планировка: кухня - гостиная, изолированн...
Nearest metro:
The nearest highway: prospekt Vernadskogo1,8 km
total area – 46
residential – 29,4
Buy 2br the apartment in the area Varshavskoe shosse, ul.Donskaya d.6 korp.2
For sale 2-room the apartment repair in the area Varshavskoe shosse. ul.Donskaya d.6 korp.2
Apartment the process of repair design. Convenient infrastructure of the area....
Nearest metro:
The nearest highway: Sadovoe koltso0,8 km
total area – 64
residential – 34,8
Portfolio design repairs under the key in the area Varshavskoe shosse photo
2br the apartment, Stasova, 10, K. 3
total area – 47,1
residential – 18,0
3br the apartment, ulitsa Chertanovskaya, d. 39
total area – 60
residential – 43
2br the apartment, Shabolovka, d. 30/12
total area – 66,7
residential – 31,3
2br the apartment, Nagatinskaya nab., 18 to 1
total area – 71,6
residential – 31
2br the apartment, Leninsky Prospekt d. 11
total area – 64,5
residential – 27
3br the apartment, Leninsky Prospekt, d. 11 page 1
total area – 90
1br the apartment, Chertanovskaya str., 7 K1
total area – 39
residential – 20
3br the apartment, street Odessa, d. 22к2
total area – 56,8
residential – 38
3br the apartment, Donskaya street, D. 8
total area – 70,7
residential – 49,5
2br the apartment, Shabolovka d.22
total area – 46,0
residential – 27
Move-in ready flats, closest to Varshavskoe shossesee other apartment
Referals of "Avangard77"
many thanks to the management of the company "Avangard77" for coordinating a clear and most importantly honest work of employees of Your company, in particular Elena Konstantinovna and Elena Metodieva! Professional and personal qualities of Your employees has caused our family great respect! We saw the apartment on the website, 3 March arrived in Moscow, and on 5 March we already had the keys to the apartment. The apartment is in fact fully consistent with the photos on the website! Deal very quickly issued in full compliance with the law. Very admirable patient and warm attitude towards our young children (4y and 2.6) as the hurricane turned the whole office "Avangard77" My wife and I want to Express my gratitude for the attitude towards us when making the contract of sale of an apartment in Moscow, as well as to recommend JSC "Avangard77" to everyone who decided(CR) to purchase a property in Moscow. Stay with what You know and love!!! Yay! Yay! Hurrah!
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Marat and Elena
We, the realtor an "Rizolit" Yulaev Ekaterina and my clients Maria and Ludmila, the work of Your agent Petenko Helena was satisfied. The joint work went well, quickly and pleasantly. To work with the Company "Avangard77" was easy, all the documents received on time, all our requests about the apartment were quickly resolved.
Yulaev Ekaterina
We bought an apartment in JSC "Avangard77". Looked flat when she was without repair, in a terrible state. And we were pleasantly surprised that ZAO "Avangard77" in due time made an excellent repair in the apartment. Made the harmonization of redevelopment, considerably eased our situation. Very pleased with the work of employees.
With gratitude, the buyers of apartments at the address: Moscow, Presnensky Val, d. 4/29.
the apartment On Leninsky prospect, 72 I learned from the Internet. The website avangard77.ru (found through a search engine Yandex with the query – apartment). The apartment did not fail after a personal viewing. Really good and quality repairs. Good design solutions. So pleased with the friendliness and professionalism of the staff Rasskazova Helena and Alexander. I hope that the warranty of the Agency are fulfilled. Thank you for the pleasant cooperation!
Sincerely, the family Tarchenko
Always a pleasure to deal with professionals, such as employees of the company "Avangard77" Vladimir and Elena. Apartment first saw on the company's website. After watching, the next day made an advance payment, after 5 days already a contract. Very convenient, minimum time and maximum result. Employees worked well within agreed timescales, and most importantly honest. This is my first purchase of the apartment, so I was very excited. The apartment is really good location, well thought-out redevelopment, all very comfortable, air conditioning in bedroom, quality appliances. The contract drawn up on the declared value, replanning agreed. I recommend to buy the apartment from the company "Avangard77".
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Company benefits
The quality of the repair
the proposal Avangard77 is unique in today's real estate market, because we GUARANTEE the quality of our repairs for 1 year
Transactions for cash and cashless payments
Clearing relieves the customers from possible risks associated with the storage, conversion and transportation funds. This is especially useful for buyers from distant cities
Assistance in obtaining a mortgage
Customers Avangard77 have preferences in partner banks in the form of lower rates on loans, longer maturity and short time of loan application
Real estate investments
When buying an investment apartment, the main criterion is its liquidity. The apartment should be in an ideal location, in a brick or monolithic house with quality repair, then sell her guaranteed
Architectural design
Each repair is performed on a unique design project performed under the supervision of a professional designer with specialized education
Registration for 3 days
Such a short term of paperwork related to the fact that all the apartments belong to a legal entity. In these apartments no one lives, they are totally free
Company news
13.03.2023Внимание! На квартиру на улице Марии Ульяновой изменилась цена
23.02.2023Внимание! На квартиру на улице Марии Ульяновой изменилась цена see all news
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I've got a confession to make: I've got a bug up my ass about Chris Christie. He scares me in a way that no Republican does. It occurs to me that as Mitt Romney sinks into the quicksand of evasive, duplicitous bullshit of his own making, Chris Christie would be having a much better go of it this year against President Obama. Although I'm loathe to writing the following words, I must acknowledge that Ann Coulter, the High Priestess of Hate, was right when she said, "If you don't run Chris Christie, Romney will be the nominee and we'll lose." And lose they will this year. Hallelujah! Thank you, Jesus!
The governor of New Jersey isn't a wooden establishment patrician that lacks a common touch. He is a relatable everyman that has a broad appeal, which keeps me up at night. If he's smart, he'll use Ann Coulter as a battering ram and bridge to the fringe crazies she's made a fortune from as a best-selling author. Her support alone makes him viable and his recent cozying up to a racist assclown like Steve King indicates he's quite serious about exploring a run in 2016. I miss the good ole days when "imminent threats" were dealt with by preemptive war. Chris Christie is an imminent threat to Democratic designs on the White House in 2016 and we need to declare war on his ambitions. Now!
That's where Cory Booker comes in. The only way to head off Chris Christie in 2016 is to defeat him in 2013. I'm not one of those who believe Christie won't run for re-election. He loves the power too much and New Jersey has one of the most powerful governorships in the nation. There's no better way to position oneself on the right than to vanquish an ambitious Negro for power. If he's smart, Christie will assemble some of the best GOP talent in 2013 and their job will be to amass a huge war chest and a landslide victory in preparation for 2016. I remain unconvinced that Christie is beatable in 2013, but I know full well that Cory Booker is the only contender that could pull off that heavy lift.
Booker, if he's also smart, will assemble the best talent the Democratic Party has to offer and will turn 2013 into a marquee race and opening skirmish for 2016. All he has to do is sell his party on the necessity of defeating Christie and eliminating him as a future threat. He should be able to do that by sweet talking some heavyweight Obama bundlers into helping him out. Get your popcorn, people. This race is gonna be the fun one to watch.