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This is book 4 of the Mercy Thompson series. Although it is a complete story, some of the dramatic impact comes from knowing who these people are and how they got here, so read the series in order starting with Moon Called.
I took a long time with this book, even though it's just as fast paced and about the same length as the earlier Mercy books, because I was distracted by other stuff and not reading much, and my reading experience suffered, but just going over the book in my mind for this review has made me realize that it's a better book than I'd realized at first. It is a standard trope of the genre that vampires are inscrutable and engage in mind-bogglingly complicated plots, but in this book, Briggs doesn't just tell us this, she shows us, remarkably convincingly. There is interesting werewolf stuff too, and some pretty insightful just plain people stuff.
9 out of 10.
Mercy is working through her rape trauma, having a panic attack when she tries to sleep with Adam, when Stefan drops into her living room, horribly tortured and almost dead. He feeds from her, coming close to killing her, and then from Adam and Paul who come to rescue her. Then her shop gets trashed, including an occult symbol of two crossed bones on her door. It's vampire magic, naming her a traitor. Just then, a college friend shows up out of nowhere and asks for Mercy's help with a ghost. Mercy is convinced that the vampires are going to kill her. Maybe she can run away, but she doesn't have the money, and she's too bound to Adam anyway. She goes to Spokane and discovers that her friend's husband's best client is James Blackwell, the vampire who owns Spokane and doesn't tolerate any other supernatural creatures on his turf. Even Stefan thinks this guy is really scary. Mercy looks at the clues and comes to the conclusion that Blackwell is trying to expand into the Tri-Cities, and passes along a warning to Marisilia, which apparently makes her happy, because she becomes willing to negotiate with the wolves. She arranges a vampire trial, where Stefan, who has renounced the seethe, witnesses against Estelle and Bernard, who have been plotting to overthrow Marisilia. Stefan as a now independent witness means that vampire rules allow her to kill Estelle and return Bernard to the European vampire who made him. Mercy discovers that her panic attacks are from Stefan, who was tortured terribly as Marisilia killed his sheep while he was helpless. To rescue her, Adam binds her to the Pack, without bothering to ask the rest of the Pack; some of the Pack are quite displeased about a coyote being made part of the pack. Mercy manages to accept the Pack, animosities and all, and to sleep with Adam. Then Corban, Mercy's friend's husband, shows up with a taser, just at the moment that Mercy is conveniently psychically burned out from opening herself too fully to the Pack bond. He says that Blackwell has Chad, his deaf son, and then he ties her up and stuffs her in his trunk. Mercy shapeshifts, freeing herself from her bonds, but she believes that if she pops the trunk and runs, she'll be killing Chad, so she goes along. She soon discovers that Amber, her friend, is a zombie under Blackwell's control. Blackwell intends to hold her prisoner and take her blood, because Blackwell's vampire gimmick is that he can use the magic powers of the people he drains, and Mercy has the power to control ghosts. Blackwell can walk in the day because he's drinking the blood of an oak man, a fae who is part tree. The walking stick shows up and the oak man uses it to stake Blackwell when Mercy throws herself at him to save Corban. Dying, Blackwell gives his blood to the vampire ghost; with blood freely given, she has the power to command Mercy to die, but Mercy manages to hold her off. The oak man blows a hole in the prison, allowing sunlight to come in and finish off Blackwell and apparently the vampire ghost.
Then, having defeated the Monster, we learn the full depths of Marisilia's plot. She didn't really kill Stefan's sheep; she faked it to make him believe he was cast out, so that she could get rid of Estelle and Bernard. But she didn't really kill them, and she wants Stefan back. And Stefan, though he is upset about his sheep, could forgive her this, but he's really pissed off at her because she tried to have him kill Mercy. Marisilia claims to still wish Mercy dead, but she says she can't kill her. It's not quite clear if she's bound by the treaty she made with the wolves, or by her love for Stefan, or because under all of the layers of vampire inscrutability she likes Mercy after all.


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NEW YORK — Former police commissioner and one-time Cabinet nominee Bernard Kerik said Wednesday he will leave Giuliani Partners, former Mayor Rudolph Giuliani's consulting firm.
Other political news of note
Animated Boehner: 'There's nothing complex about the Keystone Pipeline!'
House Speaker John Boehner became animated Tuesday over the proposed Keystone Pipeline, castigating the Obama administration for not having approved the project yet.
- Budget deficits shrinking but set to grow after 2015
- Senate readies another volley on unemployment aid
- Obama faces Syria standstill
- Fluke files to run in California
- Animated Boehner: 'There's nothing complex about the Keystone Pipeline!'
At a news conference in Manhattan, Kerik said he had apologized to Giuliani for being a distraction because of his messy withdrawal as a candidate to head the Department of Homeland Security.
Kerik had been CEO of Giuliani-Kerik LLC, an affiliate of Giuliani Partners LLC. In a statement Wednesday, Giuliani said Giuliani-Kerik would be renamed Giuliani Security & Safety.
Kerik said he told Giuliani his resignation would be effective immediately. He said he would seek other unspecified business opportunities and did not take questions from reporters.
President Bush tapped Kerik, 49, earlier this month as his nominee for homeland security secretary, but Kerik abruptly withdrew his name Dec. 10 after revealing that he had not paid all required taxes for a family nanny-housekeeper and that the woman may have been in the country illegally.
Tide of allegations
He has been hit with other allegations as well, including that he had connections with people suspected of doing business with the mob and that he had simultaneous extramarital affairs with two women.
Kerik's nomination became a political embarrassment for Giuliani, a rising star in the GOP who had recommended his friend and business partner to Bush.
After leaving the police department in 2002, Kerik joined Giuliani Partners, becoming a security consultant and then signing on to help launch the Iraqi police force.
Giuliani Partners has advised business and government agencies on security, leadership and other issues. The consulting firm advised Trinidad in its battle against a rise in kidnappings and murders and was paid $4.3 million by Mexico City officials for advice on reducing crime there.
© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

subset: commoncrawl


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Veduta, 2018, mixed media on canvas, 155x200cm. Courtesy of Partners & Mucciaccia © Pizzi Cannella Archive
"Painting takes the whole body. Like a boxer in a tournament, the strength of the hand is related to everything else."
In a vitrine in the far corner of the gallery, a black and white photograph presents a man apparently deep in thought. Pierro Pizzi Cannella sits hunched over in an office chair, just a hint of white beard poking out from the shadow of his black hoodie like some reaper wracked with concern for the dead, his shadow cast against two canvases, on the wall of his studio in Rome.
The same two paintings can be found here on the walls of Partners & Mucciaccia in Mayfair. In each one, an antique metal garden chair, one blackened, as if rotting, the other fading, almost crumbling into dust. Each chair is placed beside a table in matching style. They have the appearance, somehow, of a memory or a dream, caught slowly evanescing into the dense swathes of paint that fill the backdrop of the painting.
They seem to crackle like old film, almost sepia-toned. There is a lost world conjured here, something like the one evoked by Di Sica's film, The Garden of the Fitzi-Continis. Their title, both of them the same: Interno. Interior. Inside. But inside what? Or whom? Where are you taking us?
"I started painting as a child, long before the Academy and University. My father was my first master, but fundamentally it started 'suddenly', as one is struck by an illness, a virus."
The paintings' titles lead us to that of the exhibition as a while, Storyboards: Interni & Vedute ('Interiors and Landscapes'). Shall we presume that here, upon these walls, through these nine new works, these eleven large canvases, all dated 2018, is sketched out the shots of a movie? Like cinema, Pizzi Cannella's paintings, here, collapse time and space.
In one – Luna o luna nuova – we see the thirteen phases of that eponymous moon, laid out in sequence over the skyline of an unchanging city, paint dripping from its landscape of cupolas and residential blocks. The world goes round, the city remains. In another, we see seven rough-hewn cathedrals superimposed upon a hazy map of the world. A network of belief. Lines of faith crossing the globe like radio waves.
Sette mappe per andare via, 2018, mixed media on canvas, cm 155x200. Courtesy of Partners & Mucciaccia © Pizzi Cannella Archive
"When I was 17 I took a train from Rome to London to see The Baptism of the Christ by Piero Della Francesca. I remember asking myself, captivated, why the body of the Christ is the same colour as the tree. I am still asking the same question."
There is another time, also, traced out upon these canvases: their process, the marks of their production, scarring the surface in smears and scrapes and drips, what could be a thumbprint, ghosts of the body that painted these lines in florid gestures and heavy daubs. Each painting displays itself as the frozen repository of its gestation.
In the vitrine which holds Pizzi Cannella's hunched, hoodied portrait, we see a collection of other photographs taken by the artist himself. They reveal his works midway through their painting. Directly onto the glossy surface of these prints he has sketched out additional ideas: a few scribbled words, the skeletal frame of a lizard crawling across the frame, other scratchy lines and outlines, later to be appended – as we can see, from the finished works on the walls around us – to the canvas itself.
The over-painted photos offer a fascinating insight into the painter's process, into the time of the paintings themselves: assembled in layers, like interlocking strata, separated by pauses and elisions, like an archeology in reverse.
"I consider the canvas to be 'the whole possible world'. That's why I don't plan ahead for a painting. I let it change and transform. This way, by accumulation and deletion, I come to the point where nothing can be added, nor taken out."
But what impresses most about these works is their texture: dense and cloudy, cloacas of pale peach and washed-out teal, dirty greys and muddy browns, in oil and acrylic, layer upon layer upon layer. It's like looking at marble, like being in the presence of the ruins of some once-mighty civilization (Europe?).
Imagine Anselm Kiefer, haunted not by the holocaust and decimated cities of post-war Germany, but by the suffocating weight of Italian culture and history. The Renaissance, the spires of Venice, ancient Rome, all bearing down on shoulders already brutalised by melancholy and regret.
These paintings are crying out to be touched, for their skins to be peeled back.
Interno, 2018, mixed media on canvas, cm 155x200.Courtesy of Partners & Mucciaccia © Pizzi Cannella Archive
"In the 80's, painting 'grabbed my hand'. I found other artists that shared the same state of mind [Ceccobelli, Dessi, Gallo, Nunzio and Tirelli, the Nuova Scuola Romana, or School of San Lorenzo]. Over the years we loved and hated each other, just as it happens to lovers…"
11 August 2004, 6pm.
A video screen on the wall announces the date and time. A telephone is ringing.
"Yes. Who am I speaking with?"
"No, it is not too early. Maybe it is too late."
As he talks on the phone to some unseen, unheard interlocutor, Pizzi Cannella doodles on paper with a thick, blunt pencil. He is dressed in the same black hoodie as the photo, albeit with hood drawn down now. The scrap of paper in his hand develops a dense thicket of graphite marks, angrily cross-hatched.
"More than thirty years I have been thinking with my hands," he says into the telephone.
"Everything I do is urgent…" he is still talking into the phone, outside now, sat in a wide open field, "I believe painting starts with this … I paint by heart, as it used to be in the past … It is a collective memory … the imitation of a memory … I love the white of the ice in the poles … I would love to go and see them … I will rebuild them in my studio."
Invito al viaggio, 2018, mixed media on canvas, 35,5x50cm, Courtesy of Partners & Mucciaccia © Pizzi Cannella Archive
27 February 2018. 1pm.
I email my questions to Pizzi Cannella in Rome. It is two weeks until his show opens in London.
He writes back:
"I believe that painting is the high road. I absolutely trust in the artwork born from paint. However, I love to lose myself in rural paths, whose mystery is necessary. I love music, almost all of it, poetry and those who chase beauty, God, dreams and projects. "
Piero Pizzi Cannella, Storyboards: Interni & Vedute, is at Partners & Mucciaccia, London, until 12 May 2018


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Russian remake of Luther will be "the next Sherlock" says producer
The BBC1 detective drama starring Idris Elba is to be remade as Klim - and Russian broadcasters are hoping it can match the success of Benedict Cumberbatch's Sherlock
Luther is heading east for a new series…
The BBC1 detective drama starring Idris Elba is to be remade with a new star for a Russian audience. Entitled Klim, the show will see the iconoclastic cop transplanted from London to Saint Petersburg for an eight-part offering to be shown in 2015.
Following in the footsteps of Life on Mars, the series will be made by production company Sreda for broadcast on Russia's Channel One, and is already being heralded as "the next Sherlock" by Sreda co-owner Alexander Tsekalo.
"Luther is such a complex, smart character who always wins out with his intuition, provocative questioning and scientific methods," said Tsekalo. "Russian audiences will love it – everyone's looking for the next Sherlock, and we think Klim, our version of Luther, will be it!"
The original version of Sherlock starring Benedict Cumberbatch was dubbed into Russian and proved a huge ratings hit there, so much so that broadcasters changed its transmission time to just 15 minutes after that of the UK – late-night in Russia – in order to avoid piracy.
Other recent BBC drama successes on Russian TV have included Doctor Who, Ripper Street, The Paradise, Father Brown, The Inspector Lynley Mysteries and perennial favourite Pride and Prejudice, all licensed from the Corporation's commercial arm BBC Worldwide.


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Salon Punk Shop
Salon Extreme 21
For All Salon Owners: Our Best Selling SX-21 Manual Packed With Salon Promotions, Salon Advertising, Salon Ideas and Dozens of Ways To Do Hair Stylist Marketing. SX-21 Can Change Everything With Your Salon Marketing - Tested - proven - Super-Effective!
Everything In our ULTIMATE Salon Business Building Manual Is Proven To Work, Tested In Real Salons and Has; TRANSFORMED Salons Just Like Yours
SX-21 Should Be On The Desk of Every Salon Everywhere.
Over 600 pages are packed-to-the-hilt with tips on getting busy fast, managing staff, running a salon, easy marketing and examples for you to copy and so much more. Once you have SX-21 in your hands you no longer have an excuse for being slow. SX-21 will deliver time and time again. One salon owner claimed it changed her business life forever! Once you have your copy you will see why it can change yours too!
It Covers
- Salon Effective, Fast and Extreme Marketing
- Social Media Tips and Tricks
- Marketing On Steroids That Works
- Secrets of Direct Mail
- Powerful Email Tips and Tricks
- The secrets of Hiring The Right Staff
- And pages and pages of more.
You will love it I guarantee. It will change the way you build your salon business I guarantee it.
HIGH-VALUE BONUSES: Plus for a limited period, we are throwing in OVER £400 worth of PROVEN salon building bonuses!
- Staff sitting doing nothing - Here's how to get them packed every day!
- Weak interviews that give you the wrong staff - The secret to getting the perfect stylists!
- Reception problems - How to turn the reception into a cash machine
- Lack of clients - How to get too many clients that they have to go on a waiting list
- Bad advertising - how to create amazing salon ads that work
- Bad marketing - the only way to do proven marketing for your salon
- Bad social media - How to use social media that actually works
- Bad website - How to make your website sell
- Poor retail sales - How to increase salon retail sales
- Weak struggling salon business - How to increase your salon business by 30% in a week
- Poor salon promotions - How to create amazing salon promotions that get your phone ringing
- Low colour sales - how to have more than 50% of your clients having colour
- Lack of clients - How to create floods of clients
- Clients disappearing - here's how to bring them back fast!
NO MORE of that is easier than you could ever believe. A total blueprint for your salon's success.
One salon owner-reported..."Just one tactic from SX-21 increased my turnover by over £1,400 in under 7-days!
As a salon owner, I was always told that the more stock, the more retail, the better shelving and lightening and salon computer I had well I was told that would make a great salon. THEY WERE WRONG, DEAD WRONG!
Because I quickly realised my salons relied heavily on staff. With staff, I had to keep them busy. They need to be paid and I need to pay all of my bills. That meant I had to work out how to control things. Things like reception, advertising, marketing and so much more stuff that makes a salon tick day in, day out.
Honestly, it was chaos until I realised that everything that makes success in a salon is a simple system.
Not only did I end up taking my small 250 sq. ft. struggling salon with 1.5 staff to a huge 2000 sq. ft. salon with 16 staff I went from an unknown start-up salon to the No.1 salon in a town of 35 salons.
"I bought the xtreme 21 and OMG"
Ughor, Ireland
The Salon Extreme-21 BUSINESS Builder Manual (SX 21) Is Probably The Best Salon Building business Manual On Planet Earth Today
Packed with tested salon promotions, salon advertising tips and salon marketing at it's very best!
A Proven Salon Promotion Strategies To Get Your Staff Out of The Back, Get
Their Columns Packed With Clients, Be The No.1 Salon And Be The Highest-Demand Salon In Your Town!
It's easier Than You think. Clients, money and more ... You really can have everything you want from your salon advertising, salon promotions and more.
- Learn How Easy It Is To Salon Promotions In Hours Using A Mobile Phone
- Discover Systems Designed Your Salon Advertising and Keep Your Salon At No.1
- Avoid Cash Sucking Hope and Pray Hairdressing Promotions and Marketing That The Industry Wants You To Use (There's a reason why)
- Put our Time-Tested Strategies To Work For You In Your Salon and Then Watch The Results Pour In
- Step-By-Step Salon Marketing Ideas Anyone Can Do
- Very Easy To Follow Hair Stylist Marketing Systems Anyone Can Do
- Copy & Paste Tons of Hair Salon Social Media Ideas
- Everything You Read Is Salon Tested
- Proven To Deliver up to 400 New Salon Clients* From a Single Strategy
- Includes Cutting-Edge Online Marketing
- Skype, Periscope, Selfies, Tagging, Social Media, Facebook, YouTube and more
- Probably The Greatest Salon Marketing 'HOW TO' guide Ever Created!
- Up to 400 Pages of 'How To' Build Your Salon Empire
- 100% Zero-Risk Guarantee
- *Results may vary!
Ignore this letter at your own risk.
First, are you qualified to read this letter about tested and proven breakthrough salon promotions and do you actually need to read it?
If you answer YES to the following you should read every word.
- YES/NO: When you arrive at your salon is your appointment book filled with gaps?
- YES/NO: Is it a rare event when a new client comes into your salon?
- YES/NO: Are you doing most of the work in your salon whilst staff scrolls through their iPhones liking and sharing nothing in particular?
- YES/NO: Are you finding that at certain times of the day like the first appointment and the last appointment are always no-shows?
- YES/NO: Do you fail on interviewing new stylist because you are desperate so you let them start and hope they will be good enough?
- YES/NO: Are you stylists doing what feels like just half of what they could do each day while your slaving away?
- YES/NO: Do you keep ordering more salon stock despite the fact that it's almost impossible to sell?
- YES/NO: You want a new stylist but you don't think you can afford to pay one?
- YES/NO: Would you love the ability to generate as many as 400 new clients in a single week
- YES/NO: Do you like the idea of your salon marketing costing you nothing?
If you replied YES to most of the above you are definitely qualified to read about something that is tested and proven in hundreds of salons worldwide and has been created by a salon owner of 20 years and salon expert of 31-years!
Do not miss a single word. This could be the day your salon advertising and promotions changes forever.
Dear Salon Owner/manager.
Alan Forrest Smith here.
Since 1999 I have been writing to salon owners like yourself about over-whelming yet easy-to-fix salon issues and yet I am still seeing the same mistakes that are costing salon owners a fortune time and time again.
Your salon probably looks amazing, incredible and better than ever. Salon stock and equipment have never been so brilliantly good. Computing systems are state-of-the-art and yes expert training has never been so openly available and easy-to-use.
Yet over the years, I have warned salon owners like you time and time again this.
- If you don't have new clients coming into your salon day after day, week after week and month after month your salon at some point will die.
- If you fail to create a simple and easy to use salon marketing system that can be done from your iPad or iPhone your business will die.
- If you fail to really understand the simple tracks and techniques that are proven to get your salon packed – at some point your salon could die.
- If you don't have salon promotions and different ways to create hair stylist marketing you'll be in trouble
It's as simple as this.
You have to have more money coming in than is going out and if that's not happening right now you are going to be in trouble.
Googling Help For Your Salon Is No longer Good Enough – Here's Why!
The Internet has created misinformation overload and confusion for salon owners and how-to marketing. New this, new that, new social media it was all the rage, now apps and just about any other 'new' thing that arrives simply create even more confusion (and lost clients).
Then there are all the NEW experts out there. At one time an expert was a respected time-tested expert that had strong proof and acclaim behind him or her. These days most experts are simply out for your cash, would hate you to make it successful too fast because if they do you won't be paying them their monthly fee. And even worse – they have very limited experience of what you actually need as a salon owner.
And of course, the salon industry gives advice on business that is usually designed to increase sales of their product first and foremost. In real business on the floor where all the hard knocks take place - just don't work because they just haven't been where we have been in the thick of real salon life.
Salon Life DOES CHANGE for those that have felt the power of the SX-21 in your business
And I'll tell you why.
Here is the true story of SX-21 and my salon business and life.
I actually accidentally fell into my hairdressing life the day I cut my pals hair like Jonny Rotten from the Sex Pistols. It was 1978. He wanted a haircut I grabbed some old scissor and did what needed to be done. His mother freaked out and I had to jump from the bedroom window as she was hitting me across the back of my head.
I progressed from there with no formal training to cutting my mothers and all of her pal's hair at the hospital where she worked. There were a few disasters I can tell you that.
When I left school I didn't do hairdressing I started my work life as a landscape gardener but continued my hairdressing adventures on anyone willing to be a victim at the time.
Then at the age of 19/20 years, my mother insisted I train as a hairdresser after I was fired from my job. I didn't want to do it, study isn't my thing.
After just 12-months I had almost completed two years of work at college in Manchester. After 18-months in college I left and got a stylists job in a salon. It's incredible that people actually liked my work because looking back it really wasn't that great at the time. Especially the first perm I did in a salon where one side failed to neutralize. That left one side dead straight and one side dead curly. Her husband almost murdered me.
Five salons and jobs later I had been fired from all of them for being – over creative – clearly the wrong places for me. Clearly, I had to get my own salon. I really wanted to be like Anthony Mascalo who was producing the best step-by-step books with detailed photos I had ever seen. He was just a teenager then but breaking new ground. That's what I wanted to do also.
In 1989 the inevitable happened. I got offered a small unit for a salon of just 250 sq. ft. So I sold my car to pay for the fitting and in May 1989 I was finally a salon owner.
I Quickly Discovered Good Hairdressing Isn't Enough To Pack Out a Salon - Brilliant Salon Promotions and Marketing Is!
I thought because I was a great hairdresser that would be enough to create a busy salon. It wasn't and that created huge problems for me. By the end of 1989, we were struggling big time until someone suggested I have a flyer made. So I did. I had a flyer made and then spent a week posting them through every home in the village of 3,500 people where the salon was.
Not only did it work it was the start of an obsession with marketing and writing that eventually would become my career.
By 1991 my small 250 sq. salon had become so busy I had to move into a new place. This new salon was 2000 sq. ft. It was massive in comparison to my previous 2 stylist salon. Now I had 12 staff that had to be kept busy. Apart from the staff I now had huge loans to pay back so the salon was starting in the red!
After around 6-months the small-time salon promotions and marketing with flyers weren't really working in a town with over 35 salons - some of these salons had been there for over 30-years and were really well established - so I had to ramp up somehow my salon management and salon marketing.
By 1992 I did something most hadn't done in hairdressing and that was to buy a computer. I could see the power of them but honestly, I didn't have a clue how to use it so I put it away after one attempt into the bottom of my cupboard at home and that computer never saw the light of day again until 5-years later when I found it by chance.
Anyway, I decided to copy big businesses and just do what they were doing. There was no web at the time so it was all offline. We used phone, reception, flyers (1000 every day), piggy-back marketing, alliance marketing, venture marketing, radio marketing, panel marketing on public transport, huge billboards and more.
Within another 18-months not only were we the busiest salon for miles we were the best – no question!
Here's just a few results from what I did for over 20-years!
- FULLY BOOKED: All my stylists were fully booked with paying clients
- WAITING LIST: My salon always had a waiting list for clients
- HIGH PRICING: My salon pricing that was 3 times higher than any other salon for 100 miles (including city center)
- INSANE CHRISTMAS: Had our Christmas periods booked up 12-months in advance
- MISSING CLIENTS BACK: Had a system for recovering any lost clients
- NEW STAFF BOOKED: New stylists all fully booked 6-weeks before they started at my salons
- TOP STYLIST WAITING LIST: Huge list of top stylists wanting to work for me
- NEW CLIENTS: New client rate as high as 55% if I wanted
- SALON SYSTEMS: Created a system so if stylist left the effect on my salon was as good as zero!
- LIFE: I worked out how to get off the shop floor
- NEW CAR: BMW and Mercedes
- And so much more.
It was amazing. I have to say I loved it.
Eventually, my back got so bad I sold my salons to focus on marketing, consulting and building salons business just like yours from my other website at www.OrangeBeetle.com and this one www.SalonPunk.com.
When I sold my salons looking back on those years I would have given anything for what I had learnt by the end of my salon ownership. Yet it still gave me a huge self-built home, new BMWs,3-4 holidays every year and the freedom to get off the shop floor and collect my young kids from school. I eventually came off the shop floor and managed my salons.
Both of my websites today have taken me all over the world speaking and presenting as an expert at filling salons and businesses with paying customers. Russia, Latvia, Australia, Singapore, USA, Hong Kong, Asia and many many more places over the years.
I've even spent days consulting with some of the biggest TV hairdressers in the world, some of the UK's biggest salons and I was behind the recent success of Scotland's No.1 voted salon.
The incredible EFFECT of my SX-21 systems has literally changed almost everything about my life and business and the lives and businesses and salons of people just like yourself!
The SX-21 MANUAL Can Change Your Salon Forever and IS Proven To change Salon Business Time and Time Again
- The ability to increase your salon takings, clients and very fast (a month's clients in a day – PROVEN!)
- The freedom to live a life free from the restrictions of working endless hours on the salon floor
- The ability to take control of your own life whilst managing your salon effectively
And YES I know and understand life isn't just about cash – you know that - yet without clients and cash coming through your salon - it's almost impossible to enjoy life to the full.
The SX-21 gives you the ability to enjoy life and create cash and clients in your salon to allow you to enjoy being a salon owner to the full!
I get it, I understand the struggle salon owners like yourself are going through. I have been there and done it. The only difference is I had to spend a fortune solving, repairing and fixing my hairdressing salon problems whereas you now can learn from someone that has done it all and made the mistake and solved them before you. Don't worry you really are not alone.
Would you like to make transformational salon business changes? I know you will have said yes after all who doesn't in the world of hairdressing!
So would you like to create your own personal SX-21 EFFECT in the next couple of months or even weeks (or even faster – it's up to you)?
FIRST: Avoid The 10 Traps That Will Cost Salon Owners Like You Dearly If You Don't Act This Year
- SAME OLD SAME OLD: Doing the same old thing like you have done year after year after year!
- IGNORE IGNORE: Burying your head in the sand and just hoping your salon will be ok – it won't be
- PANIC PANIC: Panicking into trying and hoping in more schemes from pseudo-experts or reps
- IT'S FINE IT'S FINE: Believing that everything will work out fine because – it always does (it usually doesn't as you know)!
- HOPE HOPE: Having hope but hope really doesn't pay your salon bills or stop bankers stealing savings!
- TRUST TRUST: Trusting that someone else will put everything right for you when you know it's you that has to take some action
- I'VE WON I'VE WON: Playing the lottery because you have a good chance – you don't and the real chance is you won't win the lottery every but – you can still try – this won't save your salon!
- SAFE SAFE: You're hoping the banking system will be overhauled with better overdraft facility and you'll be safe – that's highly unlikely but if it does happen it'll be a long way off and maybe too late for your salon!
- IT'S FIXED IT'S FIXED: The government will fix everything that's why you voted for them. Do you really think the government will give your salon business a moment thought?
- PRAY PRAY AND PRAY SOME MORE: Praying to God or asking the Universe for help – really do you think that will protect you – Let's stay realistic here – this is the salon business – it needs a salon head to solve real salon problems!
How The SX-21 Could Save Your Salon From The Next Salon Disaster – Easy Marketing – Easy Systems – Just Copy & Paste For SX-21 Manual
If you want and need salon changes, if you feel the overwhelming need for a new direction if you are wanting to take your life, your time and your salon efforts a more prosperous way… the SX-21 EFFECT promises to …
- You have full control of your salon, clients, turnover, retails sales and more (would you like that?)
- You work as often or as little as you like in your salon (how does cutting your hours by HALF to start with sound?)
- You earn as much as you can earn (THE SX-21EFFECT gives you the power to create real salon wealth yourself rather than waiting for something to happen)
- Your life and your salon becomes exciting, new and fresh with more clients that you could ever believe
- You live and enjoy your life NOW you no longer have to wait until you retire for a holiday or to do something incredible – that can happen right now with the SX-21 EFFECT!
- You are no longer a slave to what stylists will or won't do (you control everything)
- You are no longer part of what everyone and everything is doing in the hair salon business (and you no longer get the results they get)
A True Story – Caroline, Her Salon and The Mind-Blowing Results From SX-21
One day in 2009 I got a call from a salon owner in Scotland named Caroline Sanderson and her salon EGO. Her salon after 8 years was on the brink of total collapse. It had collapsed and no wonder she wanted out and needed advice to get out and make money on the way out.
Eventually, I agreed to fly up to Inverness in Scotland to go over everything she was up to. The reality was it was a real salon disaster. She had lost all hope, all of her staff had again walked out. She had no top people, no salon stars, zero marketing and was taking no money at that point. The taxman wanted her closed due to unpaid debt.
Thankfully after reviewing everything over a week I put into place exactly what she had to do. Caroline applied everything I told her to do and did it really well.
The list of what I did for her salon was endless but here is a rough idea.
- Showed her how to get top-flight stylists
- Showed her how to price her service properly
- How to control her staff and be fair with them
- How to fill every column from morning until night
- How to make sure any new staff would be fully booked before they arrive in her salon
- How to make sure no salon time would be lost by staff booking in fake appointment
- How to get cheap advertising
- How to use the web to get clients
- How to create effective salon marketing campaigns
- How t use things like Facebook and other media for maximum effect
- How to track and measure everything for the best salon results
- How to build a strong business that would become her towns No.1 salon so she could sell eventually
- How to sell more services, colour, retail and more
- And so much more.
She wrote this thank you email to me.
"Alan has genius ideas that were so inspiring I didn't take much time to get excited and start putting them into action"
"I can hardly believe the change in not only my business but in ME. Alan's strategies and advice with guidance and fun along the way took my business to a 116% rise in one year. It would have been more but I had to make HUGE decisions along the way to create the salon of my dreams which meant having the confidence to make changes and get the people out who I knew deep down were not right for me and my business in the long term. I don't know how long it would have taken me to make these changes without Alan's support.
With Alan's support I made the changes and overall growth of 116% in my salon.
I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near full capacity but he have given me a better understanding of business and I am just about to launch 2-big projects out with the salon. I now have the confidence and knowledge to push my career forward and create the work life I wanted.
He has genius ideas that were so inspiring I didn't take much time to get excited and start putting them into action. Anyone thinking of working with Alan I would say go for it. There's absolutely no question It will change your life like it did mine.
Since working with Alan my life and salon have been transformed!
Her results speak for themselves …
- I have 12 weeks Holiday Each Year
- I work ONE Day a Week On The Salon Floor
- Bought a new New Car
- New Client Rate Up To 32%
- Has: Rebooking from 15% to 180%
- New Staff Applications Through The Roof
- From Salon Zero To Number One in my City
- Marketing Budget Reduced To Almost Zero
- Ability To Fill Her Salon in Less Than An Hour
- Number one Facebook Salon in her city
- Mastered Facebook for Client Management
- New Website On Page One of Google • Existing Stylists All Packed Out Everyday
- Salon Services UP 105%
- Salon Retail Sales UP 72%
- Salon Expansion Despite High-Street Closures – Despite Client Rates Falling
Thank you Alan
Caroline Sanderson, Ego Hair Inverness
Since then she has won several salon awards but the reality is if she hadn't come to me and I hadn't applied my SX-21 systems into her business – her salon would have closed a long time ago.
Caroline was so impressed by what I taught her she even went on to teach salons what I did and how I did it. Well done to Caroline yet it shows and reveals the powerful effect of SX-21 salon marketing.
YOUR Salon, Your Life & YOUR FUTURE Can It Become More Secure
Can you imagine your salon being very different to how it is right now? I can't hear your reply but I can imagine your response. YES, YES, YES!
What do you do each day right now in your salon to market your business? Maybe nothing for the reason you are just not sure what to do? Maybe you have already tried a lot of things from salon reps and others with no results?
Do you wake up, get ready for the salon, leave your house early, drive through endless traffic or sit on a tube amongst hundreds of other people on their way to a job they hate going to? Then you do a full day that feels like it never ends because you are the only one in the salon doing anything while you pay your staff to drink coffee while they Facebook or snapchat all day long.
At the end of your salon day you head for home, tired and worn out. The only thing you really want to do is get in, get showered, eat and sit on the sofa in front of your TV until you are almost so tired you can hardly move from your sofa to your bed.
Then of course … the next day is a slightly different variation of the day before (maybe a different sandwich at lunchtime). It's an endless repeat of the same old stuff, day in, day out, month in, month out until it all comes to an end. I know that's not what you want; it's not what anyone really wants when they are a salon owner.
And of course the bigger problem is – you really don't have control of what is coming next and that's the scary part. Losing your salon, losing staff or no clients at all or even losing your life-savings – could happen and has happened, as you know.
Yet here is what interesting … salon owners touched by the SX-21 EFFECT have experienced gigantic changes in their salons – their position – their finances – their lifestyles … THAT'S A FACT!
SX-21 Does Change Salon Life – It Can Transform Your Salon
Can you see yourself living a different life, having all the holidays, the toys, the cars and everything else need to create a life that you'll be excited to wake up for? My salon did that for me – yours can do that for you.
- Imagine NO salon debt… Debt wiped out in days not years!
- Image NO empty salon bank account... No more palpitations at the cash machine.
- Imagine owning the car of your dreams (or boat or motorbike)
- Imagine NO longer being a slave to your staff's demands and whims and under the rules and regulations of another person that hates their job so they make you hate your job each day!
There's no question – you CAN have almost anything you want from your salon but the reality is it takes a new way of doing things?
Are you looking for changes and willing to do something slightly different to what you usually do or are you simply going to allow your life to be part of the story that the masses of hairdressing salon owners out there are just sitting back and accepting?
That's your choice of course but looking at the way this world is now – they don't care for you – so it feels it's up to yourself to make changes and take control.
What You Need To Do Right Now For Your Salon To Change!
- First, you need a new source of reliable, tested and easy-to-follow information that is proven to build your salon business – proven over years and tested in the industry!
- Second, you need to think about what you have discovered in that information that you can apply and make work right away
- Third, you simply have to take some action on what you have learnt (and if you don't want to take action or make changes this isn't for you – good luck with what is coming)
To really make lasting changes in your salon, make more money at the counter, and create a better salon business overall and future you need to create a couple of new habits.
That's easier than you might be thinking – Here's how you reclaim stolen time to build your salon.
TV BRAINS ARE DEAD BRAINS: Did you know the average person watches around 33 hours of TV each WEEK! Yes, I said WEEKLY. That means most people divide their lives into three parts.
- Part one is a job and work time (the place and time most people hate to spend)
- Part two is TV (the place and time no owe can even remember what they watched)
- Part three is sleeping (the place where no one even remembers their dreams)
If you are not sure how you divide your time sit down and write it down – what you discover how your life is lived out might just shock you.
And what's left for YOU? Not a lot is left just enough time to fit in small bits in between and most of those bits are doing chores around the house or running the kids around right?
The good news is it really doesn't have to be like that – it's a simple choice.
- DO THIS: You either do what you're told to do and carry on with no hope of change.
- DO THAT: You can take the initiative and make changes for yourself through new habits. THAT IS what will build a powerful and strong salon business for you!
Please don't say you don't have time to make things happen in your salon. Time is the same for everyone. No one gets more and no one gets less. You'll live the average life or longer if lucky so its how you fill the bit between birth and death that makes the difference.
- Life can change
- Your salon can completely change
- Those salons touched by the SX-21 EFFECT have all experienced hard-to-believe changes in their hair salon business and their lives – you can too!
Let me remind you about the person behind the SX-21(SALON EXTREME 21)
- I was a hairdresser and salon owner for 20-years plus!
- I struggled like crazy with my salons until I discovered and created my SX-21 system
- At more than one stage I almost lost everything in my salons through debt and a lack of clients
- My staff was better paid and working less hours than I was until SX-21
I eventually ended up with three salons. All were No.1 position in the town. All charge 3-times more than any salon. All had long waiting lists. All were packed from morning until night.
And I managed to create a life that most of us would die for.
How About I Do This For You Today (and you do it for you also)
I am willing to send to you everything I know, everything I did, everything I have used in other salons including Caroline's salon above in a single package now named SX-21. (You will quickly see what I am talking about or simply ask for your money-back)
In this huge desktop manual you can see for yourself the huge results and ripples created by the SX-21 EFFECT.
If you need more clients and want them fast, if you need your phone to get blown off the hook and want that now, if you need your stylists to have more clients so you can do less, if you need color sales up, more time for yourself and a salon that hits the No.1 slot in your town AND you want to do this and more in the fastest, quickest, shortest possible time - SALON EXTREME 21 is perfect for you!
The detail in SALON EXTREME 21 PROVES this is this greatest 'how to" salon marketing manual created– It's proven, its salon tested it really does work!
When I decided to create SALON EXTREME 21 fast-track marketing I knew it would produce extreme results in any salon– fast – in 21-days fast because I have been doing just that for just over 30-yrs now for my clients all over the world for decades now.
Salon Extreme 21 can take a dead as a dormouse salon and fill it to bursting in less than half a day! I should know I've done it and seen it time and time again!
SALON EXTREME 21 will feel and can be tough but the rewards for you as a salon owner are just huge. More clients, more money and more time for you.
It's extreme but worth it. And believe me this is the most EXTREME SALON training manual ever put together.
What do salon extreme 21 results look like?
- A quiet day filled within 60 minutes
- A new stylist packed 4 weeks before they even start
- Over 300 new clients per stylist in just 21-days
- Phone endlessly ringing
- Marketing systems in place
- Salon income up
- New clients up
- Everything up up up
FORGET EVERYTHING you know about salon marketing or have been told or have read about salon marketing. This isn't about a bore-me-to-death Facebook program or Google ads or SEO that makes not a scrap of difference to your salon. This is EXTREME – SALON EXTREME 21. A program designed and tested to pack your salon faster than fast!
There are only two ways to build or increase your salon business.
SALON BUSINESS 1: Try it yourself and learn the really hard way. Can cost a fortune doing this. Can cause great hardship and pain. Can cost you years in time. Causes most salon to fail within the first two years or less after opening.
SALON BUSINESS 2: Copy someone that has already been there before you, made all of the common mistakes before you and had all of the disasters before you. YOU simply copy what has worked for them... DEAD SIMPLE!
So I've taken over 30-Years of everything I have learnt about the salon business on the front-lines, the shop-floor and working with salon owners just like you.
This isn't about new marketing and the latest fad and this isn't about old marketing that is slow. SALON EXTREME 21 is about what will work for you right now, today and works extremely fast.
So what I have done is create something EXTREME because to get an EXTREME results takes over-the-top and extreme actions. And guess what… surely doing something like this for just 21-days only isn't going to kill you. That still leaves you with 344 days in the rest of the year where you can benefit from the amazing results of SALON EXTREME 21 faster than fast-track marketing system!
If it wasn't EXTREME you wouldn't be able to get such intense and high-powered results in your salon! Do something different – go SALON EXTREME 21!
One test with SALON EXTREME 21 brought in one salon owner over 404 new clients from a single promotion! The results you will see really will speak for themselves.
It's Easy - It's Simple - It's Like Copy & Paste - It's Salon Tested!
The details of what you will get delivered to your salon after order are all below.
Just so you know
This IS NOT DIGITAL and here is why.
I found after doing this for decades the problem with digital is that unless you have your computer in front of you or your iPad - the manual just doesn't get read. Salon Extreme 21 is all about results. If you don't read, copy and apply there will be no results.
SX-21 Is A Large Desktop Manual That Works With You, Is Easy-To-Follow and Can Be Read and Applied in Small Chunks
600 Plus Page Hard Manual That Sits On Your Desk In Your Salon.
- A4 in size
- 21st Century thinking and strategies
- Up-To-The-Minute web marketing
- Nothing is untested
- Delivered first class in a box to your salon
Here's some of what you get in salon extreme 21
Everything you need to pack out your salon the SALON EXTREME 21 way is in the desktop manual.
- Dozens of easy-to-copy examples
- Worksheets
- FREE manual Updates (online)
- Page 22. Understanding real salon marketing
- Page 31. Getting your stylist busy with simple planning
- Page 37. How to know what a client is really worth
- Page 48. How to create the perfect salon team
- Page 52. How to know what you want to create for your life from your salon
- Page 55. How to interview a new team
- Page 59. How to educate your new staff quickly
- Page 67. How to be sure your stylists understand the SALON EXTREME 21 program
- Page 72. How to do a SALON EXTREME 21 consultation
- Page 82. How to make sure your stylist starts prepared and informed on day one!
- Page 90. How to create SALON EXTREME 21 RESULTS GOALS
- Page 97. What kind of salon marketing works best?
- Page 98. how to get dirt cheap advertising rates!
- Page 100. Should you use Facebook for marketing?
- Page 106. How to increase your salon takings four-fold
- Page 116. Classifieds adverts how to grab clients from them
- Page 136. How to create a flood of clients in minutes!
- Page 144. How to ramp up sales using a business card
- Page 154. The secret of getting referrals
- Page 159. How to fill your salon using SMS/text
- Page 166. How to really use social media for SALON EXTREME 21 results
- Page 170. How to get any new stylist started the SALON EXTREME 21 way
- Page 183. 3-Magic words your stylist must use every day
- Page 190. How to pack out any new column 4-weeks before a new stylist starts!
- Page 203 How to use TAGME EX21 for mass of clients
I have NO-PLANS to go digital with this manual because tests show me it simply would be a waste of your money in digital.
And of course you are covered by our 30-day money-back guarantee. All we ask is if you make sure you try everything in the manual.
Don't forget everything in the manual is tried and tested in many salons over many years. It isn't just offline print but online everything that is covered. I doubt you'll find anything at this level within the salon industry so give it a try and see what happens.
You'll Find NOTHING Remotely Like What's IN SALON EXTREME 21 ... Guaranteed!
SX-21 Will Solve Your salon Problems: Remember this has been put together by a salon expert for salon owners. I understand what you are going through right now!
- One salon owner reported a return of 93% of missing clients using SALON EXTREME 21
- Another salon owner managed to get off the salon floor for ever using what he read
- Another salon owner is now opening her 3rd salon after mastering what is inside SALON EXTREME 21
- One salon owners campaign brought him in just under $7,000 from one test campaign. His manual only cost him £195 ($297 in dollars). Do you think it was worth his investment?
SALON EXTREME 21 is about you, your salon and your numbers. Created by an expert that has been there already and solved almost any marketing problem you might have. But this time SALON EXTREME 21 is designed to get you a years worth of clients in just 21-days!
FREE BONUSES INCLUDED WORTH OVER £400.00! Strictly limited time only
FREE BONUS ONE: Salon Reception Profits - Regular Price £47 you pay £0.00
(Also in print)
FREE BONUS TWO: Salon Marketing School - Regular Price £195 you pay £0.00
FREE BONUS THREE: Salon Column Builder Classic Edition - Regular Price £97 you pay £0.00
FREE BONUS FOUR: Missing Salon Client Kit - Regular Price £97 you pay £0.00
FREE BONUS FIVE: Super Stylist - Regular Price £9.95 you pay £0.00
FREE BONUS SIX: Facebook Advertising Guide for Salon Businesses - Regular Price £47.00 you pay £0.00
I Want You To Know
YOU AS A SALON OWNER: Can easily get off the shop floor, relax and watch your appointment book burst with new business (getting off the salon floor might feel impossible, right. Not now I promise with SALON EXTREME 21)
YOU AS A SALON OWNER: Can watch and support your stylists and team take all the cash for YOUR salon and your wages, their wages and new profits for some more of life luxuries for yourself like new cars, holiday and time with your family
YOU AS A SALON OWNER: Can be amazed as you watch your new client database literally erupt like a tub of bleach left overnight (one salon owner went from 400 new using SALON EXTREME 21!)
YOU AS A SALON OWNER: Can be taken by the hand and be blown-over as you see your hair salon business hit new levels and break old targets week, after week, after week (one salon owner has reported to me during numerous supporting phone calls that she had to buy the shop next door to accommodate new business. Her salon income tripled over a 3-4 month period!).
YOU AS A SALON OWNER: Can kick-start the cheapest yet highest returning salon marketing program you'll ever see in your life. SALON EXTREME 21 WILL give you the most powerful ways to build your salon in just 21 days!
There is NOTHING like SALON EXTREME 21 out there for you right now! Grab your copy before the salon down the road grabs theirs. This manual will have you towering over any other salon competition.
- NO experience is needed to copy this manual
- NO experience is required to take your salon to a higher level
- NO experience in marketing is needed to make what you read in our manual work for you.
It's so easy even your child could probably do it for you.
Finally, I understand.
There were so many times I wanted to clear out my salons and just walk away. I had all the trials and tribulations you might be going through right now. Once I discovered what to do to pack out my salons everything changed and changed fast!
My salons gave me everything I needed at the time. Houses, cars, holidays and peace of mind. It worked and it worked on a huge scale for me.
What I have created for you does work, has been salon tested time and time again and is proven to fix salons like yours fast.
If you'd like to experience the SX-21 EFFECT for yourself I will box up the manual for you right now.
Once you get SX-21 in your hands make some time by promising yourself you'll read it in part or full right away, maybe one small chapter per evening. Take notes and try some of the things you discover because the reality of today shows...
- The world is changing and in fact – has changed – Your salon has to change with it
- The way salons work has changed beyond recognition – now is your time to change and grow through the changes
- The way we do business in salons has also changed
- As you know nothing is set-in-stone like it used to be
Hundreds have already been motivated into change and are now creating new lives.
- How about YOU?
- How about YOUR SALON?
- How about the way you think and act on a daily basis?
Can You Afford To Miss Out On A Salon-Changing Opportunity Like This?
Rock-Solid Money Back Guarantee - If you feel this breakthrough manual doesn't pay for itself ask for a full cash back refund!
Plus for a limited period, we are throwing in OVER £400 worth of PROVEN salon building bonuses!
And if for ANY REASON after you have read and tried SX-21 anything you discover and feel they weren't value for money – simply send it back and ask for a refund. It won't be a problem, there'll be no questions, just send and I will refund you 100%.
This is …
- NOT about really complicated marketing like most salons attempt
- NOT about setting up new marketing that takes weeks and months to expertly set up
- NOT about huge investments or huge spends – a one-off payment
- NOT about-complicated learning or studying – read and apply new strategies from SX-21 at your leisure
This is the SX-21 and as you are about to discover it's probably nothing like you've seen or heard about before.
You Must Order Today To Benefit From The Time Limited FREE Gift
Here are a few frequently asked questions.
What Is This?
It's over 600-page marketing blueprint for salons that has been tested endlessly in real salons just like yours.
Is There Any Risk?
NO how can there be? If you order the manual and read it and disagree with what I have said in this letter simply send them back in a re-sellable condition and I will refund you without question. The information you see does change lives there is no question and honestly, I doubt if you'll even think about a refund but it's there if you need it so the risk is NONE!
Do I need To have Done Marketing Before?
No. SX-21 is written in an easy-to-read and understand way that makes salon building easier than ever!
Expensive For a book?
Grace pulled in 404 new clients from a single campaign. Her average bill was over £100. Do the math and ask again is it worth your investment?
How Long Is Delivery?
As soon as your order comes through our duplication guys pack and mail the order. 7 business days is standard delivery time.
If I Want To Send Them Back what do I Do?
Just send them back to the mailing address in perfect condition and as soon as they arrive your refund will be done right away.
What Is The Authors Background?
Twenty years a salon owner. A hairdresser since 1982. A marketing consultant to experts since 2003. A published and recognized author.
Is This a System?
Yes and no. It is many systems supported by easy to follow guidelines. Each system is designed to increase salons sales and clients.
Can I get a Digital Version?
No, this is designed to be a desktop workbook.
The Moment – The SX-21– And YOU
Every now and then a moment arrives or comes along that changes everything. You saw that with Mark. You saw that with those that also had their moment and change. The SX-21 EFFECT can change everything for YOU if that's what you want or need in your life right now.
- The SX-21 has created huge incomes
- The SX-21 has created new lives
- The SX-21 has eradicated personal debts
- The SX-21 has paid for luxury holidays
- The SX-21 has created huge savings
- The SX-21 has given independence
They are simple facts not exaggerations!
CEO From SO MAGAZINE Has To Say About SALON EXTREME 21
Hi Alan
The way I see it as we begin our journey through 2016 is it's going to be an even tougher challenge being a salon owner, manager, beauty therapist or stylist and its definitely going to be even more of a challenge as we approach 2017.
The fact is our clients are bombarded with so much confusing information and marketing which quite often makes us feel misled or treats us like we are total idiots!
So its no surprise that we are becoming meticulous where we spend our hard earned cash… It's one of the reasons that reviews have become so popular because people are becoming more and more careful when they choose anything from a hairdressing salon to where they should buy their food!
I see so much junk and rehashed and untested garbage that salon owners have been told to use in the salons that simply makes me feel despair because I know is just not going to work.
So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business - even when you have SO much other stuff to do! and is up-to-date and READY for 2016/2017 and beyond!!
I love the fact that it's something I can hold and make notes in, work with and have explanations that really makes you think and understand why and where the concept has come from for each part of the manual. It's the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail, in salon promotions, how to use your website and the internet to templates for posters and flyers and everything you could imagine you will need to market your salon. It even shows you how to test and measure everything you put in place to help you build your salon business.
Just as a personal note from me "Alan,I know you have put your heart and soul into this manual and that it comes from someone who understands what its like to have your home on the line and the bank manager breathing down your neck and what its like to have failure and success and what that feels like - and we both know that it simply works… So I would like to personally thank you from our industry for creating a tool that if used correctly will help build any salon business, reduce a little bit of stress and make our industry great! <3"
Best Regards
SteveWynder.com - Hair & Beauty Salon
SO Magazine
P.S. 6 Amazing BONUSES INCLUDED with this purchase FREE worth over £400!
FREE BONUS ONE: Salon Reception Profits - Regular Price £47 you pay £0.00
(Also in print)
FREE BONUS TWO: Salon Marketing School - Regular Price £195 you pay £0.00
FREE BONUS THREE: Salon Column Builder Classic Edition - Regular Price £97 you pay £0.00
FREE BONUS FOUR: Missing Salon Client Kit - Regular Price £97 you pay £0.00
FREE BONUS FIVE: Super Stylist - Regular Price £9.95 you pay £0.00
FREE BONUS SIX: Facebook Advertising Guide for Salon Businesses - Regular Price £47.00 you pay £0.00


text:
The knife attack outside Wanquan Elementary School in the village of Chengping, Henan Province, China occurred on December 14, 2012 – the same day as the shooting at the Sandy Hook Elementary School in Newtown, Connecticut. The attack left 22 children and one adult wounded. Luckily, China is not a snackbarist nation otherwise instead of 23 wounded people, there would be 23 dead. Just don't expect gun snackbarists to make any sense of this.
The knife wielding attacker – 36 year old Min Yingjun was arrested and rumor is, he could face the death sentence for the attack. His motive for the stabbings is unclear but an unnamed government official said Min Yingjun was suffering from a mental illness. But later, upon release of the video, the state-run Xinhua news agency reported that the attacker acted on doomsday rumors.
The extent of injuries inflicted has not been made clear, but reportedly it involved cut off fingers and ears. Chinese authorities said that before attacking school children, Mr. Min Yingjun slashed an elderly woman.
CCTV video of the attack is below:


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Front Row Center - April 2011
Front Row Center By Michael Warren The Pajama Game By Richard Adler and Jerry Ross Directed by Peggy Lord Chilton Music directed
Victoria Schmidt
VICTORIA SCHMIDT Column: Editor's Page Website: Victoria Schmidt came to Mexico with her husband, in 2007.
Every Word Important
Every Word Important By Herbert W. Piekow Every word a writer writes has meaning yes, sometimes they never get published or the book


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Join us for an afternoon of films from some of the Twin Cities newest up-and-coming filmmakers under age 18. This program is presented by the Twin Cities Youth Media Network (TCYMN), a collective of organizations that promote and support youth filmmaking. For more information, call 612.375.7683 or e-mail firstname.lastname@example.com. Films are appropriate for high school students.
TCYMN member organizations include the Center for International Education, In Progress, Independent Feature Project Minnesota, Intermedia Arts, Minnesota Telecommunications Network, Perpich Center for Arts Education, Phillips Community Television, Saint Paul Neighborhood Network, Science Museum of Minnesota, TV by Girls, and University of Minnesota Humphrey Forum.


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Listing ID: 00019032007
This architecturally designed two-level house at Hope City floor area is 3,276 square feet built in 2006 and sits on 18,334 square feet of lot. The property gives onto a backyard to the east, the Caribbean breezes flow through being bordered by the ocean with amazing views of Bay and the Atlantic Ocean. The building on its upper level is approximately 2,500 sq ft comprises 3 bedrooms, 2.5 bathrooms which includes a fully ensuited masters bedroom complete with Jacuzzi positioned to look out onto the ocean and large walk in closet. The living areas is perfect for entertaining it's open concept living, dining, kitchen, larger patio/verandah, utility room and garage. The lower level is a two bedroom self-contained apartment approximately 800 sq ft. Hope City is located on the East coast tucked away from the hustle and bustle of the southern part of the island, offering unrivalled peace and tranquility and surrounded by stunning scenery. It is within close proximity to the rainforest with its cascading waterfalls. Hope City is forty minutes from Maurice Bishop International Airport, the capital St. George's and ten minutes from Grenville, the second largest town on the island.


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Traditional Cowboy Arts Association Fellowship
The TCAA Fellowship will be awarded annually to a craftspersons who has demonstrated commitment and passion in the pursuit of excellence in one of the four disciplines represented by the TCAA. The award carries a value of up to $12,000, covering travel and tuition for individual mentoring over the course of a year.
Applications Due by March, 2020
Send to:
Cary Schwartz
PO Box 2002
Salmon, Id USA 83467
All Applications must be received in hard copy.
Your applications must consist of:
- Bio essay outlining career path and goals.
- Photo portfolio showing progress of work to date.
- If your application is unsuccessful we encourage you to apply again.
- You can apply as many times as you wish.
Please visit the Traditional Cowboy Arts Association's Scholarship page for more information.


text: In Victorian England, a woman's desire to marry for love was discouraged and shunned as a part of the society's standards and expectations for women. It was more important for a woman to properly present herself in the marriage "market" than to choose her husband by means of love or passion. In Christina Rossetti's "A Pause of Thought," the speaker of the poem yearns for "which is not, nor can be" in a society that restricts women to the role of being a suitable wife (Rossetti 32). She longs for the person she loves, but she feels hopeless the longer she waits for her love to be returned. In the last verse, the speaker claims that she is "foolish" for her feelings of longing, as she is "unfit / for healthy joy and salutary pain" simply due to the fact that she is a woman (Rossetti 33). She claims that the "chase (is) useless," suggesting that a woman's pursuit after love is hopeless and cannot be fulfilled within the Victorian Society's restrictions on women. Rossetti's "A Triad" has a similar message, as it describes three women who are fooled or disappointed after falling in love or feeling no love at all: "One shamed herself in love; one temperately / Grew gross in soulless love, a sluggish wife; / One famished died for loved" (Rossetti 18). Rossetti suggests that, for a Victorian woman, love only leads to disappointment. Furthermore, this implies that it is hopeless, and even foolish, for a woman to fall in love in Victorian society, as her longings and desires are constrained, and only men are granted to choose someone to marry and love.


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Add Mexican-inspired spice to this traditional family favorite. Serve with your favorite coleslaw for an easy side.
How to Make It
Heat a small nonstick skillet over medium-high heat. Coat pan with cooking spray. Add onion to pan; cover and cook 8 minutes or until golden brown, stirring frequently. Remove from heat; set aside.
Remove 1 teaspoon adobo sauce from can; set aside. Remove 1 chipotle chile from can; chop and set aside. Reserve remaining chiles and adobo sauce for another use.
Heat a large nonstick skillet over medium-high heat. Coat pan with cooking spray. Add beef to pan; cook 4 minutes or until browned, stirring to crumble. Add bell pepper to pan; sauté 2 minutes. Stir in chopped chipotle chile, adobo sauce, tomato paste, and next 3 ingredients (through tomato sauce); cook 3 minutes, stirring occasionally. Spoon 1/2 cup beef mixture over bottom half of each bun, and top evenly with onions and top half of bun.
Plate with pickle chips and a simple slaw. Combine 1/3 cup canola-based mayonnaise, 1 1/2 teaspoons sugar, 1/2 teaspoon freshly ground black pepper, 1/4 teaspoon salt, and 1/4 teaspoon dry mustard in a large bowl; stir with a whisk. Add 3 cups packaged cabbage-and-carrot coleslaw, tossing well to combine.


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The V&A Waterfront and OPEN have announced a partnership that will see an innovation and co-working hub opening at the V&A Waterfront.
Workshop17 is a space dedicated to enabling and showcasing solutions for Africa – both big and small. It is a co-working hub for people to work, meet and accelerate ideas for positive social and economic impact.
The space is in its final phase of fit out and is now calling for entrepreneurs and small to medium businesses to apply for membership.
With possibly the fastest Internet available to end users in South Africa, Workshop17 provides a host of easily discoverable technologies designed to enhance productivity. With 1Gbps of unshaped Internet capacity, Workshop17 provides a technologically rich environment for innovators, entrepreneurs, professionals, academics and policy makers, to work, meet, showcase and host events.
Explaining the vision behind Workshop17, CEO of the V&A Waterfront, David Green said, "Our plan was to create a space in which start-ups and experienced companies, profit and non-profit, big and small, could come together to collaborate and innovate. The space will facilitate a community of passionate, innovative and interesting people, learning and working together to create new solutions."
Green goes on to explain the reason why the business is investing in such a project, and not seeking full commercial return, "Economic growth and job creation in South Africa will largely be driven by entrepreneurship and innovation, and as such, the fostering of small businesses and entrepreneurs is a key focus within our business. The focus for this project is impact investing."
Elaborating on the ethos behind Workshop17, Paul Keursten from OPEN said, "Workshop17 will go beyond a traditional co-working space. We are creating a multifunctional platform on which people and organisations can work, share, innovate and showcase. On this platform everyone is treated equally: it is a level playing field where personal passion, ideas and contributions matter and status and hierarchy are left at the door."
"We build on the idea that new solutions come about when people from various backgrounds come together and exchange ideas. At OPEN, we often witness how unexpected meetings and exchanges bring inspiration and new opportunities. Workshop17 will provide a space where these positive accidents can happen frequently."
There is a reasonable and flexible pricing structure making membership accessible to all.
Drop in and hourly rates are available, while hot-desking rates start from R1 500 per person, per month including super-fast internet. Meeting rooms and event space are also available for hire at competitive prices. This is backed up by world-class facilities and services.
Applications will be reviewed based upon their ability to both benefit from and contribute in a complementary manner to the Workshop17 community.
Workshop17 is housed in the Watershed building, above the highly successful craft and design market, and has stunning views overlooking a working dry dock and Table Mountain.
Those interested in taking space in Workshop17 can apply by logging onto www.workshop17.co.za or contacting email@example.com


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Achilles International Pikes Peak Chapter
Achilles Pikes Peak meets on Mondays at 5:30 pm. Workouts are weekly and year-round at Colorado Running Company University Village Center (5262 N. Nevada Ave, next to Trader Joes)
If you haven't already done it, fill out the Volunteer or Athlete form.
Dress for the weather! We are out rain, snow, or shine! In case of severe emergency, we will announce a cancellation on our facebook page and via an email by 3pm that day.


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Spark your Success and Boost your Energy this Winter with these Helpful Strategies!
- Carve out face time with your friends – A study from Oregon Health & Science University in Portland found that face-to-face meetings with close friends reduce the risk of depression.
- Take a social media break – According to recent research, people who unplugged from Facebook for one week felt more satisfied with their lives than those who didn't. When you're not focused on the lives of others, you don't feel pressured to match their accomplishments – and you can appreciate your own.
- Practice gratitude – Writing letters to thank precious people in your life is an instant pick-me-up.
- Pay it forward – New research from Yale School of Medicine, shows even small acts of kindness – such as opening a door for a stranger – may shield you from stress. Treating someone to a cup of coffee is a nice gesture but we don't even have to spend money to get the benefits of giving. Even a smile to a stranger works!
- Mindful walking – A recent study determined how walking in an upbeat manner – by moving your arms, deep breathing, and rolling your shoulders back as you stroll – can make you feel more positive.
Do you have a strategy that works best for you? If you find one of these spark your success strategies is effective for boosting your energy, please share it with us. And don't forget – spring is right around the corner!
Be Sociable & Share!


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The Selection by Kiera Cass
Thirty-five young women are Selected, one from each region of the country, to compete to win the hand of Prince Maxon. When America Singer is Selected she is anything but happy even for the opportunity to bring her family out of poverty, as her heart belongs to someone back home. But as she gets to know Prince Maxon, she forms a quick friendship with him. And that friendship slowly begins to develop into something more. Choosing between a forbidden love back home and a future she would have never dreamt of with a man who has grown to capture her heart may be an unbearable choice for America.
America is a strong, independent young woman with a good heart and a giving nature. America has loved Aspen for two years, so she feels torn when winning the Selection. Unfortunately, we don't learn much about Aspen, and readers will quickly dislike Aspen and find it hard to sympathize with America's feelings for him. Aspen sacrifices a lot for the sake of his family, but seems chauvinistic and too emotionally closed off for someone like America. When she meets Prince Maxon though, sparks fly. The chemistry between the two is fantastic. And the best part of their relationship is that it grows slowly and is much more realistic than other YA romances.
Cass has created a successful futuristic world where what is left of America is now a fairly new country relying on unsteady alliances and a unique caste system. Plagued by mysterious enemies from the north and south, with obviously different agendas, I'm curious to see the direction this takes in future installments. The Selection is the first in a new trilogy and is impossible to down. Blending futuristic dystopia, suspense, and romance, this surprising debut is irresistible. I think this should be the benchmark for a new subgenre – dystopian fairy tale. Both beautiful and heart-breaking, this well-paced story became a fast favorite. I highly recommend this to all who love YA dystopia and romance.
As of April 13, 2012, The Selection has been picked up by The CW for a TV pilot. Check out http://www.imdb.com/title/tt2265607/ for casting updates.


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It was only later that afternoon that it struck me what a terrible missed opportunity I had just witnessed.
Tasmania this week is hosting three international forestry experts whose expertise and knowledge is vital to the transition of the local forest industry out of native forests and into plantations. But their visit had nothing to do with the current negotiations; and their knowledge and expertise will unfortunately not be used to inspire and motivate anyone interested in that possibility.
Juan Carlos Pinilla and Juan Carlos Valencia are from the government forest research institute (INFOR) in Chile. Pinilla is Chiles Acacia and blackwood expert, while Valencia is a specialist in Eucalyptus globulus and E. nitens. Valencia completed his Master degree here at the ForestryCRC three years ago. It was they who initiated the visit to Tasmania as a fact finding tour. They first spent a week touring New Zealand learning how the New Zealand farmers are successfully growing eucalypts and blackwood in plantations. While in New Zealand they were joined by Ian Nicholas, who is that country's expert on blackwood and other minor species.
They arrived in Tasmania last Sunday. Ian Nicholas phoned me on Monday wanting to catch up. This was when I first became aware that they were here. On Tuesday I had the pleasure of sharing breakfast with them. At lunch time I and a small group of industry people were entertained to over an hour of presentations by them at the ForestryCRC in Hobart. Unfortunately the presentation was organised at short notice, and clearly not widely advertised.
In both Chile and New Zealand the emphasis is on getting private growers both large and small to grow these species, to help develop and sustain commercially viable, profitable forest industries and to supply export markets. In both countries they are experiencing both technical and commercial challenges in growing and processing E. globulus and E. nitens. Will the market pay a high enough price for products from these species to allow them to be grown profitably; and can they overcome the sawing and drying problems in these species in order to produce valuable products? A classic Catch 22 situation.
But they clearly have a "can do" approach that is inspiring. Industry, Government and growers are all helping to resolve these challenges with ongoing research (eg. http://pitnitens.cl/english/inicio.html ).
But as a blackwood expert it was the presentations on blackwood that inspired me. Clearly both countries are years ahead of Tasmania in the cultivation and processing of plantation grown blackwood. What the Chileans were hoping to learn about blackwood in Tasmania I don't know; the information stream should have been flowing the opposite way. As in New Zealand, the Chileans see blackwood as an ideal species for small to medium size farmers to grow. And grow they are. Large sawlogs grown in 20 years on good sites! Having progressed with the cultivation aspects they are now focusing on a blackwood breeding program to improve growth and wood properties.
Unlike Chile, New Zealand has little Government support for blackwood research. But the New Zealand farmers are very dedicated and enthusiastic. The pictures Ian Nicholas showed of well managed blackwood plantations at commercial maturity were nothing but awesome. In a few years time Australia will be importing plantation-grown blackwood timber from both Chile and New Zealand, while our local blackwood industry continues to wither.
"Why can't we do that here?" was the obvious question someone asked at the end of the NZ blackwood presentation. Ian Nicholas's answer (and which I totally agree) was unequivocal: "You can! It's easy!" Yes you need to select your sites with care and understanding AND commit to the ongoing management, just as the farmers in Chile and NZ are doing. And unlike E. globulus and nitens, plantation-grown blackwood timber is already of high value and there are no technical difficulties to overcome in processing and drying.
And so it was while coming home later that afternoon following the presentations that it dawned on me what a terrible missed opportunity I had just witnessed. These three experts could have made a significant contribution to the Tasmanian Forestry Peace negotiations. Instead only a small group of industry people will be exposed to their knowledge and skill, and little if anything will come of it. The petrified forest industry that inhabits Tasmania is unable to respond.
So the "low hanging fruit" of high-quality, high-value plantation grown blackwood on private property, remains well outside the mental sphere of the Tasmanian community. I have a dream (aka MLK) that one day we will have a Tasmanian Blackwood Growers Cooperative. But how we get there and how long it will take are currently beyond my understanding. It makes growing plantation blackwood seem very easy indeed!
*Picture of well managed blackwood plantation in New Zealand (Ian Nicholas). Can you imagine this in Tasmania? I can!


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Nonni's on Today Show and World's Greatest
SHAPE magazine featured THINaddictives in their 11th annual Snack Awards segment on the Today Show.
Nonni's Biscotti was featured on an episode of The World's Greatest! Get a peak behind the scenes at Nonni's to see how we make your … Read the rest


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Christmas got a lot of voices ringing. Fa la la la la, la la la la. We got your angel voice, we got the shepherds, we got Mary herself, we got the wise men, and we got Herod and the bad guys too. We got a gross amount of sayings, and these give us a strange wonderful feeling each year. Most of the utterances we gloss over till they come up in a Carol or two. Here we find the third named angel with Michael and Gabriel. His name is Herald, and we discover him in the hymn," Hark the Herald angel sing." Ho ho ho! Frankly, all this fun stuff rings our bell, and permits itself, as long as we don't get carried away.
These days, Christmas remains the same joyous time with one big exception; the depth of the story took a home in my soul one year and now Christmas forevered itself. It jumped off the page of history into its eternal edifice, drew me inside and closed the door. Now I live at the manger, I go on the flight of refuge, I hide with the child, I watch as they unite at the angel's voice of direction. I sense the providence of the Father.
I grow with the Christ child; I listen at the temple at 12, and carpenter tools sing to me till 30. I'm there in the hot desert, and hunger, a stranger quizzes. The Father's voice rings, "this is my beloved Son, in whom I am well pleased." I carry a bottomless basket and feed part of 5000, and 4000. I watch and smell a Lazarus rising, I see tears turn to laughter; I jump up and down with a son reinvigorated, and a daughter, and 10 lepers, a lame man, a blind and a deaf. I raise my hands, I run and turn around, and smile and laugh and scream, Halleluiah." The voice says "O ye of little faith, why did you doubt?"
See the robed Pharisees, they speak with forked tongue, and the common people who clamor in confusing tones, they don't know what they want. Some dreamy eyed folks think they see a Messiah; they want one. They are right. Then a mob falls backwards at His presence with banging mail coats, a bloody ear comes off but re-gathers itself on a soldiers head as men shriek and swords re-sheath. Darkness, thick, invades every earth corner, a chill enters the spine, a crimson man hangs and dies. We flee, frantic; we deny and feel shame. We want to make it right, we can't, and it's too late.
We look but He has been stolen, we sense outrage and dread. He warns, "Do not touch me; I have not yet gone to the Father." We chat while burning on Emmaus, He walks through a wall, and we touch His sides and hands. He calls out, "Peter do you love me?" "feed my sheep" We see his eyes. We watch Him rise. Fire falls and sits on our heads, we preach in other men's languages. The subject? Christ and Him crucified. It's Jesus, sweet Savior of the world.
Merry Christmas, at all levels we wish, but don't limit Him. "As a man thinketh in his heart so is he." Forget about sugar plums and dances of fairies. Get off the polar express and meager toy quest. Jump out of the fantasy and sentimental "I'll be home for Christmas" stuff. Perry Como you're ok, but gimme something real.
At Christmas people cry, they look back, they miss, they pine, and they hope to go where they can't. Depression, have your day, want to die, feel despair. Sing "Jingle bells" and really try hard or blow it off and get high or drunk. Anything but this: Jesus, come into my heart and take me away with you to heaven, to your joy and peace, your love eternal, acceptance and friendship.
Let Him take you into "Glory land," to Beulah land, to the land beyond the sky, and to your eternal home, but today. Find reality in a true dream, lift your weary head my child and fly away with Him. Thrill in the bliss of salvation, enter with both feet into the "Old old story" and never go back. Get the true reason for the season, and leave the cute quotes in the wind. We have our Savior, we have our Savior!!! Merry Christmas and love ya!!!


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|the Peacemaker
Test finished!
|you chose BX - your Enneagram type is NINE.
"I am at peace"
Peacemakers are receptive, good-natured, and supportive. They seek union with others and the world around them.
How to Get Along with Me
What I Like About Being a Nine
What's Hard About Being a Nine
Nines as Children Often
Nines as Parents
Renee Baron & Elizabeth Wagele
The Enneagram Made Easy
Would you rather have chosen:
|My test tracked 2 variables How you compared to other people your age and gender:
|Link: The Quick and Painless ENNEAGRAM Test written by felk on OkCupid Free Online Dating, home of the 32-Type Dating Test


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India Hikes (IH) hires mountain trek leaders. Interestingly, the job advertisement clearly says that the leadership can be learned. This is good and encouraging.
So, are you ready or ready to learn the adventure travel leadership?
You should have the following 9 profession-specific qualifications:
- At least 2 years' experience of high altitude trekking i.e. trekking beyond 14,000 feet. Or, Basic Mountaineering Course certificate from a well-established institute
- Fluency in English and Hindi
- Graduation
- Work experience in any other industry is also preferred.
- At least 25 years old
- The applicants shall be actively looking after and improving their fitness level. Body Mass Index (BMI) must range from 18.5 to 24.9.
- Willingness to complete Basic Life Support (BLS) certification from a reputed hospital.
- Willingness to undergo a month long Assistant Trek Leader Training (ATLT) organized by the company
- Willingness to serve as Provisional Trek Leader for 4-6 months.
The paid ATLT focuses on the following:
- Leadership skills
- Safety techniques
- Climbing technology
- Operational skills
The applicants receive a weekly stipend during the training and a monthly stipend while serving as provisional trek leaders. If the applicants learn and perform well during these seven months, they may be considered for the position of trek leader.
- Trek leaders stay away from home and friends for long.
- Neither drinking nor smoking is allowed.
Last date to apply: Not mentioned in the advertisement
What Does the Job Advertisement Reveal? 6 Insights into Adventure Tourism Career:
This elaborate advertisement reveals many aspects of the demanding job and the employer's understanding of the profession. The adventure travel tourism employer is not secretive about salary. The employer is ready to train the right people and pay them handsomely during the training. IH wants profession-specific field experience and technical education certificates but not the profession-specific academic qualifications, like adventure tourism certificate or degree.
1. Type of Job
- Administrative
- Managerial
2. Number of Vacancies
Not mentioned in the advertisement
However, the job advertisement title implies more than one vacancy.
3. Nature of Vacancies
Full Time
4. Payment / Salary Situation
- Weekly Stipend during ATLT: INR 2,500 (10,000 per month)
- Monthly Stipend for Provisional Trek Leaders: INR 25,000
- Annual Salary of Trek Leaders: INR 360,000 to 580,000 (30,000 to 48,333 per month)
5. Application Deadline and Process
Not mentioned in the advertisement
Selection process is described clearly in the advertisement.
6. Job Publications
The advertisement appeared on the
- IH's Website: IndiaHikes.com
- IH's Social Media Page: Linkedin
- Private Online Job Board: TimesJob


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A collaboration with Thailand's undisputed brightest super star, BirdThongchai Mcintyre. Among our frequent collaboration with thesinger/entertainer, the team was able to bring out more of the artist'sessence every time.The concept was clear and simple. We asked ourselves whatdo we want to show the audience and what do the audience expect tosee. Stadium concerts for legendary superstars have an obligation toexceed the audience's expectation every time. Thus, our branding ofThe Secret Garden concert concentrated on the surreal setting of thevisual and the exciting line up of guest artists who featured to appearwith Bird.
Secret Garden
GMM Concert Campaign


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What makes for a good viral video? How can You Tube clip culture success be had?
Did you ever wish you could find out directly from YouTube?
Rich LeFurgy, General Partner, Archer Advisors, moderating the "Content, Consumers, Community: The Balance of Control" panel today at the Interactive Advertising Bureau Digital Video Forum in New York City asked Gokul Rajaram, Product Manager, Google Ad Sense (in for Suzie Reider, Chief Marketing Officer, YouTube), just that!
Rajaram was asked to give viral video success advice from marketers' perspectives.
YouTube may be fielding such inquiries more and more, directly from YouTubers, given that there is Google money in it now, for the chosen "User Generated Content" few that is, the very few!
There is no tactical formula, however, not according to Rajaram. In fact, "how to," achieve viral video success is not the way to think about posting videos at YouTube, Rajaram asserted.
What is the recommended strategy then? Create, create, create! Make videos and make more videos!
Video content is king, Rajaram indicated; Regular uploads serve to attract community interest, interaction and, hopefully, traction.
Nevertheless, YouTube suggests that it does indeed surface potential YouTube viral video hits uploaded to the site via some pre-determined "formula" and also suggests specific ways to jump start viral video success efforts.
YouTube on "How do videos get featured"?":
We review highly-rated and recent videos for consideration in the "Featured Videos" section of the home page and the featured videos on the "Categories" page. In addition, our programming team takes suggestions from members and scans the site for videos of interest.
You Tube "scans the site for videos of interest" supposes some YouTube pre-determined scanning criteria for estimating prospective video "viral" success, perhaps such as targeted video topics, length, genre…
YouTube on "Promoting your videos":
Your video should stand out from the crowd. Try to determine what content it contains that will help users find it and distinguish it from other videos. Using descriptive language in complete sentences is a good idea.
The category into which you place your video is part of its description as well. People are more likely to rate your video highly and watch it more frequently if it's placed in a relevant category.
YouTube lets you notify all your friends and admirers when you've posted a new video masterpiece. Here are three ways to let them know:
Share your video or your entire Playlist,
Have them subscribe to your Channel,
Post the video to your blog.
YouTube also makes special research efforts to determine how and why specific videos and/or campaigns may or may not get viral traction, for marketers at YouTube. Rajaram mentioned YouTube conducted research on behalf of a Cingular sponsorship at YouTube.
I asked Rajaram how YouTube recently determined which "users" to elevate to "partners" for its new revenue sharing opportunities and if research was conducted similar to the YouTube Cingular research in order to predict the viral video success of specific YouTubers.
Rajaram reiterated what the YouTube blog announced, indicating the initial user participants were selected from the content creators that users "have helped popularize by watching their videos and subscribing to their channels."
Plus, market research was conducted, Rajaram acknowledged.
PLUS FROM IAB FORUM: Sling Media to Old Media: 'Can't we all just get along?'


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It will, of course, be a special TV showing, the episode of Ovation Network's show "Southern Uncovered," with Matt and Ted Lee of Charleston, SC, who visited Louisville a few months back and interviewed on camera chefs and owners at Seviche, Mayan Café, Sunergos Coffee, Bourbon Barrel Foods and Decca. They also toured NuLu for a discussion of the neighborhood's recent rebirth as a restaurant destination.
The episode airs at 8 p.m. July 5. The viewing party will begin at 7, with food and beverage service available. The lounge area at Seviche has a large high-def screen, and employees from the featured businesses will be there to see themselves on screen. Everyone else is invited as well.
The Lee Brothers were recently back in town to partner with Edward Lee for two presentations of a cooking demonstration and discussion of Southern food traditions and contemporary inspirations and offshoots of those traditions at Actors Theatre. They called their presentation "The Boiled Peanut Hour," after which they served the dishes they made on stage–pimento cheese, deviled egg salad with shrimp, succotash soup–to the audience.
For more information, call Seviche at 473-8560.


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Developer Community
I want to design a USB to SD card bridge using SD3. Is there an example project and reference schematic which I can refer to?
-> You can refer to cyfx3s_msc and cyfx3s_raid0 example projects provided in EZ-USB FX3 SDK
You can refer to the attached FX3S USB RAID Dongle schematic for your design.
Retrieving data ...


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