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HR of the future: playing a strategic and transformational role
HR of the future: playing a strategic and transformational role
HR transformations
Telecom, Media and Technology (TMT) organizations have experienced rapid and turbulent transformations in the last few decades, with an impact on technology, business and society. Internally, some of the most drastic transformations have occurred in HR departments. The origins, extent and nature of that change, however, is a relatively little explored topic.
This report aims to provide an understanding of the past and present-day evolution of HR in TMT organizations as it responds to ever-changing market conditions. The content is based on interviews with current and former executives in the sector, as well as an analysis of global benchmarks.
HR functions can be broken down into eight main domains:
Figure 1 – The HR domains and their main tasks
Until more recent times, HR played a supporting role in TMT organizations without any strategic functions, which were assigned to technological and market-oriented functions (e.g. sales and marketing). HR did not report to the CEO and was not part of the Executive Committee.
Consequently, the HR organization was mostly devoted to administrative tasks, with a reactive/ ad-hoc mindset to management inputs or employee requests. The focus was on managing labor relations and maintaining employee morale, while remaining attentive to the requests of top management.
For example, workforce planning was driven by current FTE and cost ratios, with succession planning only gaining importance in relation to seniority and business requirements. Rewards were not strategic, a fixed salary was the prevailing component in compensation management, and non-compensation benefits were non-existent or irrelevant.
The impact of industry and market trends
A wave of industry and market trends have challenged traditional HR organizations, particularly after the burst of the tech-bubble at the beginning of the century. These trends have impacted organizations over time, varying with the maturity of the related TMT market. Some of the key trends are:
- Increasing market competition: Many markets in the TMT space (especially Telecom) experienced a drastic liberalization of formerly state-dominated markets. Margins eroded under the pressure of cost-cutting measures and productivity improvements. As a result, HR management was called on to recruit and retain the best talent to boost productivity, or to lead large cost-cutting efforts driven by management.
- Creation of multinational groups: TMT organizations started to become multinational, pursuing additional growth and diversification. For example, Vodafone started new operations in more than 15 countries, with a mix of start-ups and partnerships with existing operators. With more complex and scattered operations, HR is called on to establish a consistent corporate culture, manage peripheral operations (including remote local HR teams), and to ensure that talent can circulate throughout the organization.
- Increased competition for talent: International operations at multiple organizations increased demands on HR, putting more pressure on organizations to find and retain talent. In particular, Telecom operators are now competing with Tech giants (e.g. Google, Amazon) for digital talents. HR departments have to make sure that TMT operators (and in particular Telecom operators) stay in the game in the global battle for talent.
- Flattening organization designs: As new business realities demand faster time-to-market delivery, HR units have to respond by forming dynamic / interconnected teams using a flat and agile structure.
- More sophisticated products/services: Higher end-user expectations formed around personalized services, which increased demand for customer-facing roles and expertise in adjacent services.
- Digital transformation: The digital revolution made some traditional jobs obsolete and demanded new ones, with more specialized profiles. Use of internal HR cloud-based platforms have to be implemented along with digital platforms for customer engagement.
- Different employee expectations: To find and retain top talent, HR departments are required to develop more proactive global recruitment policies. This, in turn, conditions employee expectations in the form of more flexible employment policies, including flexible working hours and locations, meaningful work output and attractive office environments, among other offerings.
- Rise of Big Data and Advanced Analytics: New capabilities in processing bigger volumes of data coming from a wider range of sources and the widespread adoption of more sophisticated analytics techniques such as Machine Learning (ML) and Artificial Intelligence (AI) are enabling HR departments to discover deeper insights, make predictions and generate recommendations based on facts.
All HR domains in the TMT sector have been impacted by these market trends to a certain degree. Significantly, Succession Planning tasks also became a global exercise. Key positions are identified not only based on seniority, but also on the critical knowledge held by the employee. Rather than source talent from the outside, organizations now shift towards internally available capabilities, as in-house talent is repurposed and retrained to meet the required skillset.
Global TMT players have responded to these challenges by adapting their HR organizations. For example, Airbnb's approach was to attract the most talented employees providing an outstanding employee experience, starting with the interview process. Its HR department maintained its traditional administrative and recruitment activities, but it was completely rebranded, known as an "Employee Experience Department" to strengthen the idea of an employee-driven culture.
Netflix has chosen a completely different approach. It created a high-performance culture by introducing a constant salary benchmarking process, where managers have the responsibility to benchmark the salaries of their employees.
The evolution of the HR organizations
The role of HR in TMT organizations has changed and continues to do so as a result of the industry and market trends outlined above. Organizations do not turn to HR simply to manage employees and implement management's inputs, but rather to provide HR solutions and to introduce an enhanced workplace and HR services across a range of functions. Consequently, HR has become a strategic function and crucial enabler of business priorities.
The above transformation is possible if an HR organization undertakes shifts across several disciplines:
- Responsibility: Shift from providing mechanical tasks to providing specialist, value-added tasks, leading to the development of a competitive talent-driven advantage. HR must develop new specializations and competencies to fulfill the greater responsibility assigned by management.
- Approach: HR must eschew the "ad-hoc" approach, merely reacting to assignments, in favor of continuous cycles of service, proactively addressing the current and future challenges of an organization. This change can be enabled by progressively incorporating a data-driven mindset that will give more credibility to HR departments when pushing new initiatives across the organization.
- Performance: The success of an HR organization is no longer based on budget compliance or cost control. Instead, its success mirrors the entire organization's success. KPIs such as ROE/ROI/ROIC are the new "North Star" for HR, leading to a major mindset transformation.
- Empowerment: HR needs to be given the relevance and visibility in the organizational chart that reflects its new strategic role. The CHRO officer should report directly to the CEO and be a part of the Executive Committee.
- Role in the organization: HR needs to become a business partner of the other business functions (sales, marketing, etc.) and a crucial enabler of their success and outcome. At the same time, HR must continue to oversee the health and consistency of overall company culture.
Figure 2 – Required shifts in the evolution of HR organizations
Designing the HR organization for the future: recommended approach
Organizations need to align internally on the role of HR and its targets going forward. That decision needs to be driven by each organization's business requirements in keeping with the abovementioned industry and market trends. For example, relatively less developed TMT markets, largely unaffected by trends such as "agile" project management, "flattening organization structures" or "new employee realities" might not require a full HR transformation at this point.
Different target stages of HR also involve coordinating its relationship with the operating companies. Redefining these verticals is essential to empowering HR with the right tools and capabilities to play an essential part in the business. In keeping with this logic, Delta Partners recommends a three-step approach for operators.
Step 1) Clarify the ambition
TMT organizations need to first understand the business requirements of their sales, marketing, operations units before they can be translated into HR requirements. This analysis needs to include an understanding of industry trends that are already affecting the company or its market, especially those likely to impact in the short term.
In organizations where Group HR plays a strong role, this assessment should be done considering the business requirements of the most advanced operating company as the reference bar for the rest of the organization (unless that OpCo has a very minor business importance for the organization). On the other hand, organizations with a marginal Group HR role should run the assessment on a country by country basis.
Step 2) Measuring the gap with the desired target
TMT organizations should subsequently assess the status of their HR departments by measuring the gap with the desired target stage. The assessment should be done at the individual domain level, since there may be significant variation in maturity within an organization's different OpCo's, or even within different domains of the same OpCo. Delta Partners recommends an approach based on "best compliance to the target model."
- Define what an HR domain is expected to deliver at different stages of HR evolution.
- Understand the current output, responsibilities, approach, etc. of each HR domain of the organization.
- Match current output with expectations at different stages of HR evolution, opting for the stage that offers most similarities with the current situation.
Determining the overall status of an HR organization requires judgement, especially when maturity varies within a company or group of companies. Relevant criteria include the current importance and weight of the different HR domains (e.g. headcount, impact, budget, etc.) as well as the relative importance of different OpCos (if part of a TMT Group).
Step 3) Tailor the "blueprint" to the organization
Once the target stage of HR is clarified, organizations should develop a blueprint for reaching their ideal target and understand how to adapt it to their specific circumstances.
The target blueprint for each stage of HR is composed of several elements, depending on its stage of evolution, while the organizational structure consists of the target domains and their position in the HR organization. The position is defined by the placement of the HR function within the hierarchy of the organization — does it report to the CEO, COO or a Chief of Corporate Services?
Another important element to enhance are the internal HR capabilities. What are the expectations of the HR role and output? Individual capabilities may make the difference within HR as it becomes more specialized and domain-centric. Analytics profiles will also need to be incorporated within HR teams in order to create the required analytical capabilities and foster the adoption of a data-driven mindset across the teams.
Several other elements will need to be defined for the target blueprint, including sizing, tools and target roadmap.
A roadmap for implementation
Organizations willing to undergo an HR transformation should also plan a roadmap for implementation. We recommend the following three-step approach:
- Secure the quick wins: Prioritize high-impact initiatives requiring no capex/opex investments (e.g. adjustments to the operating model, etc.).
- Create transformation enablers: Initiatives to create the required pre-conditions to execute the structural shifts in HR capabilities (e.g. recruitment of key positions).
- Execute the structural shifts in the HR domains: Initiatives — human and technical — to improve HR capabilities in order to reach the target stage. Within domains, priority should be given to those with lower implementation costs (e.g. less need to replace resources or invest in systems/tools) and greater feasibility.
Nicola Purrello is a Dubai-based Principal. He has 10 years of professional experience, eight in management consulting with a focus on telecom and media. He has advised several TMT organizations on HR and digital topics. His areas of expertise include corporate strategy, organization, development strategies and B2B/ICT. Nicola is a member of Delta Partners' Media & Sports Entertainment practice, has an MBA from INSEAD and a MSc in Finance from Bocconi Business School in Milan.
Gergely Lantai-Csont is a Dubai-based Consultant. He has three years of strategy consulting experience. He has advised several TMT organizations on HR and organizational transformation in Sub-Saharan Africa, Middle East, Europe and Asia Pacific. His areas of expertise include digital transformation, organizational restructuring, mobile financial services and digital content. He earned a Master's Degree from the EBS University in Germany.
© 2020 Delta Partners.


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Braelen Evans: 2020 Pro Prospect Interview
Name: Braelen Evans
School: Western Oregon
Position: CB
Height: 6'0″
Weight: 190
Q: What goals did you set and/or accomplish in your final collegiate season?
I had some personal goals that weren't obtained by myself that were pretty lofty, but I did end up being an all-conference selection and had a successful season with me not missing any games. The goal that I did set that was more of a team goal instead of a goal for myself, was winning conference and I am extremely proud of that especially knowing that this is the first time in school history that this has happened at Western Oregon.
Q: What would your coaches and teammates say about the type of player you are?
I am a tough player. I will play and do anything for my teammates to bring success to us as a whole. No matter how I feel, I will do my best to give my all in any and every aspect of the game.
Q: When you are studying film, what do you focus on to improve your game?
Outside of focusing on myself and correcting my mistakes that I may make whether it be my alignment, assignment, or even my eyes in practice or a game, I focus on my opponent. When I say I focus on my opponent, I am looking at tendencies from the receivers to the quarterbacks to even the way the linemen may lean or have their heads tilted indicating different potential plays. It's all important in getting an advantage over the opponent.
Q: What separates you from the other pro prospects at your position?
My want to. I feel as though I just play this game for so much more than myself. There are people I play for and I want to put my family in a situation where one day they'll never have to want for anything anymore. I also play for God knowing that he's blessed me to be able to do what I love for so long and it's a gift, so I feel as though my gift back to him is giving my all and giving him all the glory for all of my accomplishments.
Q: What is your offseason plan to train and prepare for professional opportunities?
I have a couple of places in mind in terms of training facilities, but I feel as though the final decision will be when I hire an agent. I feel that it is important to get their input in for what's best for me just in terms of me being successful for pro day as well as my career.
Q: What kind of strengths and abilities will you bring to a team that will stand out both on and off the field?
I would have to say my work ethic and my ability to shut down an entire side of the field playing my position. I will work to the point where I know I am prepared and have the advantage over my opponent. Being that "shutdown" corner, I will know my opponent from their alignment, tendencies, to even the way they come off of the ball in run/pass pro in order to win my matchup which will ultimately help us be more successful as a team and I believe that's what I provided this year for our team, helping us win our school's first ever conference championship.
Q: What is your final pitch to the NFL or any other pro leagues?
I'm more than thankful for the position that God has put me in today to accomplish my dreams and I have never wanted anything more than to make this dream of mine come true. With this being said, I will do anything and everything that I can in order to make it come true. Wherever a team would like to put me and whatever they would like me to do, I won't second guess any of it. I know that whatever is being asked of me is to help the team and help maximize my potential, so I am all for it. I'm ready to work and prove that I am right there in hanging with the best of them.

subset: commoncrawl


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We're sorry! This event is no longer selling tickets in advance. Check below for more information.
Join us for our 13th Annual fundraising event featuring over 40 pouring stations made up of local businesses, live entertainment, food bites by local restaurants and Second Self beer for purchase. For more information: kirkwoodwinestroll.com
Limited Walk-up tickets at the gates.


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With the right combination of cosmetic injectables you can get a surgery-quality facelift without ever having to go under the knife.
Being overweight or obese is a well-known risk factor for a large number of conditions. However, despite the health risks, many Americans have difficulty losing weight. Estimates showing that each year 45 million Americans are on a diet, yet 160 million Americans are either overweight or obese.
Our team at Nu Image Aesthetics & Wellness Institute uses a combination of supplements and a supervised diet to promote long-term, sustainable weight loss for our patients in Elgin, Illinois. As advocates of prevention, we also want you to be aware of what health conditions you are at risk for when carrying a few extra pounds and how weight loss can mitigate them.
Obesity is the primary risk factor for developing type 2 diabetes. Studies show that those with class 1 obesity have a 28 times greater risk for type 2 diabetes, while those with class 2 obesity have a 93 times greater risk for type 2 diabetes.
Keep in mind that type 2 diabetes is the second biggest killer in the United States. Fortunately, you can beat the odds. Even modest weight loss is shown to greatly decrease your risk for type 2 diabetes.
Excess body fat can lead to heart disease in several ways, including atrial and ventricular enlargement, calcium deposits inside your arteries, and more.
Excess body fat can indirectly lead to heart issues by promoting poor sleep, metabolic diseases, and high blood pressure. The good news is that losing even as little as 5-10% of your body weight can improve the markers for heart disease.
Being overweight and obese often comes with low-levels of chronic inflammation, which can lead to DNA damage over time. This increases your risk of developing cancerous cells.
Carrying a few extra pounds is also associated with an increase in insulin levels and insulin-like growth factor (IGF-1), a growth hormone that can also lead to tumor growth.
Nonalcoholic fatty liver disease (NAFLD) occurs when fat builds up in the liver. Some fat in the liver is normal, but if your liver's fat percentage exceeds 5-10%, then you have what's considered to be a fatty liver. Studies suggest that being overweight or obese is a significant risk factor for fatty liver disease because it's associated with insulin resistance.
Losing weight and cutting sugar from your diet can improve your insulin sensitivity and reduce your risk of accumulating extra fat in your liver. If found early, nonalcoholic fatty liver disease is reversible.
You might ask yourself, "How do you determine whether you're overweight, obese, or at normal body weight?" If you know your weight and height, you can use online calculators to determine your body mass index (BMI).
If you can't lose weight on your own, we can help you with a few established dietary approaches, including the HCG weight loss program, supplements designed to suppress appetite, and B12 injections for energy.
Lose weight and reduce your risk for chronic conditions by scheduling an appointment with us in Elgin, Illinois.
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The Israel Ministry of Defense and Israel Aerospace Industries Have Successfully Launched the "Ofek 16" Satellite – Which Has Begun its Orbit in Space
Defense Minister, Benny Gantz: "This is another extraordinary achievement for the defense establishment, for the defense industries as a whole, and for Israel Aerospace Industries in particular."
The Space Administration in the Directorate of Defense Research and Development (DDR&D), of the Israel Ministry of Defense (IMoD), and Israel Aerospace Industries (IAI), have successfully launched the "Ofek 16" reconnaissance satellite into space, today (06.07.2020) at 4:00 AM. The launch was performed from a launch site based in central Israel, using a "Shavit" launcher.
The satellite began to orbit around earth and to transmit data, in accordance with original launch plans. IMoD and IAI engineers have started a series of pre-planned tests to determine the propriety and performance level of the satellite before it begins its full operational activities.
Defense Minister, Benny Gantz: "The successful launch of the 'Ofek 16' satellite overnight is yet another extraordinary achievement for the defense establishment, for the defense industries as a whole, and for Israel Aerospace Industries in particular. Technological superiority and intelligence capabilities are essential to the security of the State of Israel. The fact that Israel is one of the 13 countries in the world with satellite launching capabilities is not a given, and was made possible by the people who have been investing in these systems and advancing breakthrough capabilities over the years. We will continue to strengthen and maintain Israel's capabilities on every front, in every place."
"Ofek 16" is an electro-optical reconnaissance satellite with advanced capabilities. Its development was enabled by the great experience gained by the defense establishment in the production of earlier satellites in the Ofek series, which have been produced and launched since the year 1988. The satellite was launched into space using the "Shavit" launcher.
The Space Administration in IMoD has led the development and production of the satellite and its launcher. IAI is the prime contractor, having assigned the program to its Systems, Missiles and Space Group together with the MLM Division, which is responsible for the development of the launcher. Elbit Systems is responsible for the development and production of the satellite's advanced camera and payload. The launch engines were developed by Rafael Advanced Defense Systems and Tomer, a government-owned company. Additional companies have participated in the program, including Rokar and Cielo.
The Director of Security for the Defense Establishment oversaw the security arrangements of the program. Lastly, various IDF officials, primarily from the Intelligence Corps and Air Force have also been deeply involved in the satellite development process. Once the satellite is deemed fully operational, the Ministry of Defense will deliver responsibilities to the IDF's '9900' Intelligence Unit.
The Space Program of the Israel Ministry of Defense: Over 30 Years of "Defense in Space"
The Israel Ministry of Defense invests hundreds of millions of shekels every year in developing the space and satellite industries. The multi-year space program led by the Israel Ministry of Defense advances the strategic capabilities of the State of Israel, while strengthening Israeli high-tech and creating vast job opportunities.
The first Israeli satellite (Ofek 1), was launched in the year 1988. In the years following this success, the Ministry of Defense has allocated significant budgets in the field of satellite development.
The satellite program significantly enhances the intelligence capabilities of the State of Israel, due to the groundbreaking technology and capabilities developed by Israel Aerospace Industries (IAI), and additional partner industries.
The satellite industry in Israel and around the world, fuels the production of new, advanced technology. Investment in this field produces first and foremost, strategic defense systems, but also technological innovation and solutions that assist industries in coping with various technological obstacles. This is because technology in the field of satellites must constantly push boundaries – combining advanced programing, algorithms, engineering, and systems that must persevere in the challenging conditions that space launches and space operations include (issues surrounding durability, strength versus weight, and more).
The State of Israel was the seventh country in the world to achieve full space capabilities (launching satellites), and today, Israel is one of 13 countries in the world with such capabilities, alongside the United States, Italy, France, Japan, India, the U.K., Ukraine, China, Russia, Iran, North and South Korea.
The investment of the State of Israel in space technology is considered essential and strategic for intelligence purposes. This is a multi-year investment, which requires a multitude of resources, consistency, and professionalism. The goal is to ensure that the Israeli satellite program will remain at the forefront of technological capabilities and will continue to produce advanced satellites, which will maintain Israel's intelligence and technological superiority.
The investment of the Ministry of Defense in the field of space technology contributes to the advanced capabilities of the State of Israel. At the same time, it also contributes to the integration of advanced technology and capabilities in civilian industries and the high-tech sector.


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Friday, February 2, 2018
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#201 – Fat Loss, Increase Testosterone and Progesterone Production, Improve BDNF all in 10 Minutes a Day with with Scott Nelson
11:16PM Nov 19, 2019
Matthias Turner
infrared light
natural sunlight
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Guys, welcome back to the G five Podcast. I am Matthias Turner and today I have Scott Nelson with me from Juve. Now Scotty I am very excited for this Juve is a light therapy company in light therapy is something that I've definitely delve down the rabbit hole of a little bit more in the last, I'd say the last few years and kind of insight around your infrared but also using things like human charger and trying to utilize the light and getting out and sunlight a lot more. And it's definitely something that I guess we've tried to educate a little bit more on is is light in general and how fake lights can be They can have a negative effect, but also in regards to like an infrared light, how much they can be a positive effect on the body. So, what I really like to know Scott is firstly, like who are you, mate? And what is juice? Exactly?
Yeah, yeah. Well, thanks for the introduction, that should be a fun conversation, especially if you've already like, semi touched on on light, in really the benefits or a potentially negative consequences of too much artificial light. I think your audience will or will enjoy like a little bit of a deeper a deeper dive on this on this subject. The subject matter because it's one of those underappreciated aspects to, to our to the overall health equation, or at least that's what we believe, anyway, here at you. But to answer your question, we make a red and near infrared light therapy devices here at Juve. We're one of the companies that sort of pioneered this concept of full body light therapy, primarily designed for in home use, although we do have a lot of practitioners and commercial settings and professional sports teams that are now using using our devices but they're kind of First and foremost, designed for in home Use because that's, that's where we believe light therapy is probably best used on a consistent basis anyway, but, but yeah, that's, that's who we are at least at a high level. But I've, you know, I've, in terms of like a little background on me, I've spent the better part of my professional career, you know, 15 plus years in the traditional medical device space. In fact, we were chatting a little bit beforehand, before we hit the record button that we started the company in Minneapolis, Minnesota. And that's sort of like the Silicon Valley of the medical device space. So that's the world I came from, which is there's a little bit of overlap with what we're doing a job because it is technically a medical device, but we serve a much different audience than than the than the the practitioners and consumers that I that I did I work with in my days, in my days in that in that world.
Yeah, typically. I mean, that's great. And I mean, typically, speaking like red lights before something like Jews have been found in things such as like beauty therapy rooms, they'll put a heat lamp on your Like a acupuncture room as well, but then going into things like you saunas, so it's kind of cool. You guys have taken the thing that is most effective and made it into a small functional device. I think that's really a great concept.
Yeah, and if for anyone that's that's listening to this and has heard of light therapy or LED therapy, most of the time, at least from our perspective is, is they've used it in at a spa right at a at a med spa with an aesthetician or some sort of skincare professional that's used it primarily for, for the for the skin related benefits. But that was one of the things you know, quite honestly that we we observed early on before we technically started the company is that most of the products available at the time were kind of being marketed and promoted primarily just for skin for skin health, and that's why they were kind of underpowered, very small in nature. But when you look at the clinical research around, you know, red and near infrared light therapy, the benefits are super wide ranging. In fact, there's thousands of published peer reviewed studies showcases A lot of the benefits that I'm sure we'll get into, and that's what we noticed. And so we kind of made it one of our, one of our sort of missions from from day one is to, is to really allocate a lot of resources towards education, because most people just, you know, they don't consider light part of the overall health equation, and they're certainly not aware that you know, red and near infrared light can be pretty powerful in terms of in terms of its its therapeutic benefits. So and, you know, that's it's just, you know, hopefully I think we can we can sort of help help people understand or get a little bit more more grasp on on the power of of light as the conversation unfolds here.
Yeah, I love that. That's awesome. So, I mean, let's maybe dive in to start with with talking about near infrared lights. And potentially, like, a lot of saunas will have, say, for instance, a far infrared light instead of a near infrared light. So let's talk about maybe what near infrared lights are and what's the difference between your far infrared and the near infrared.
And I think I think it's good to think about it within the context of sauna or heat based therapy, because the The light spectrum is actually really broad. And just to give you just to give everyone a better example, you know, we're talking about bright white and UV light in the, you know, to 300 nanometers range all the way to mid and far infrared, which are the wavelengths primarily found in a in a dry sauna, those will be 15 20,000 nanometers. So it's actually very, very broad. And the the parallel example I like to use is that is to compare light to kind of like like food. So everyone's familiar with, you know, various macronutrients and how our bodies respond biologically to proteins versus carbs versus fats. But if you kind of drill into those, some fats are better than others, right? Some carbohydrates are better than others. Like as an example we all know that eating a high glycemic carbohydrate late at night is not really a great recipe for for health success, really, for any type of success really, unless you're unless you're trying to unless you've got a sweet tooth, you know, but uh, but generally speaking, that's not that's not a great recipe for success. Well, the same kind of parallel holds true Light, the different wavelengths of light can have either positive or negative benefit on our health, especially at different times of day. And so as like going back to the, to the, to the sauna sort of example, sauna or heat based therapy can can be a really, really good therapy. But it's a completely different mechanism of action because in a dry sauna, those those devices are those those you know, the the saunas in and of themselves are delivering mid and far infrared wavelengths and mid and far infrared wavelengths do a great job at producing heat. But that's a much different mechanism of action and then red and near infrared light red and near infrared light on the head there and actually help our cells to produce more energy at the at the sort of the core, the core basis mechanism is for our cells to produce more ATP adenosine triphosphate and because of that core mechanism Are you know, we see a wide range of benefits everything from, you know, enhanced sexual performance to You know, more balanced, you know, testosterone in males and progesterone production and females to, to enhanced brain health through the reduction of symptoms that come from Alzheimer's and dementia, or or just better reaction times memory tension, etc. muscle recovery, pain relief, pain and info, pain relief and in joints inflammation relief. It's a really, really wide ranging, but it's all kind of it's all because of that core mechanism of action at a cellular level.
So I guess I'm on the probably something that people do really love to understand is what is like the minimum effective dose like, hey, if I'm going to do this, I'm going to get this thing. How much do I need to utilize it? And is that for instance, if you were to use the near infrared compared to a far infrared light? What's the minimum effective dose for using those things?
Yeah, I think it's, I think it's a great question. It all comes back to to, to really the the type of wavelength that your body is being exposed to so as an example, red versus near infrared, visible red light versus invisible near infrared. Really the only difference in terms of mechanism of action is really is penetration so red light does it red light is primarily absorbed in the in the superficial layers of our skin. That's why it's great for skin health for Increase Collagen Production in your in your skin tissue, the reduction of wrinkles and fine lines etc. Really great for skin health but because because you're kind of limited from a from a depth of penetration perspective, near infrared light, is actually quite often studied for deeper tissue benefits everything from from from bone health to faster muscle recovery to reduce joint pain and inflammation to brain to enhance cognitive function. And that's because near infrared light has the unique ability to penetrate pretty deep within our bodies. In fact, it can penetrate through bone, but the caveat is that the energy dissipates as it travels through through tissue and through bone. And so you need to have You need to be using a device that's powerful enough that that that will that will yield a clinically relevant dose of energy in a relatively short amount of time. So that kind of goes back to your question, what's the minimum effective dose, it probably depends on what you're using the device for. So with with skin benefits, with a high powered device, you really only need to use it for maybe two to three minutes a day. If you're looking for cognitive benefits or benefits related to bone health, or you know, the stimulation of bone growth as an example, you're going to need a higher power device and you're probably going to need to use it for a longer period of time. So with our products, specifically, as an example, if someone's just interested in skin skin benefits will typically recommend they use our products for about you know, three to five minutes or so. But if they're looking for deeper, deeper tissue benefits, we generally recommend doubling that time because the the energy the the applicable energy dose is that much higher and which is what you need for those those things. goes deep, deeper tissue benefits.
So let's say on a skin level, someone was just to go by themselves a red globe and put it in their regular side lamp light table side lamp. What what is that going to have any effect at all? Or is it going to need to have like that much time on the skin that it's just not going to affect you would like for it to be effective? Sorry.
Yeah, yeah, it's a great question and one that comes up quite a bit. Because you know, you can go you can look at it, you know, Amazon or any sort of local department store and pick up like a red, you know, infrared heat lamp as an example. But it's quite a bit different in a again, kind of going back to this food example, if I served you a big plate of food and I was like, here, this has all the proteins and carbs you need it and fats, proteins and carbs you need, you'd be like, well, I want to know a little bit more about what you're serving me like, what, how much protein right, how much? How many, how many carbohydrates, what type of carbohydrate, is it etc. And that's kind of what you need. That's the sort of approach you need to take when it comes to like, Just a basic red lamp as an example, you kind of need to understand, well, what what wavelengths? Is this really delivering? Is it delivering visible red wavelengths? Is it delivering full spectrum infrared wavelengths, because those types of differences matter, you know, if it take a heat lamp as an example, a basic heat lamp that you can pick up on Amazon or local department store, the wavelengths delivered from a heat lamp or actually pretty broad. In fact, most of them fall within the mid, the mid infrared spectrum, which is why they're great at producing heat, because that's the way those are the wavelengths they're delivering. And so understanding you know, the, the exact wavelengths that are that are that are coming from the device, as well as the irradiance that's, that's actually delivered from the device. That's sort of the the energy metric that's often that most, most light therapy, researchers refer to. Understanding those two things, you know, becomes pretty important because that's, that's sort of what you need to understand, you know, how far these wavelengths need to penetrate within my body and what's the dose Yeah, you know, what's the approximate dose or time I'm going to need to use this device in order to receive a biologically relevant result?
Yeah, I love that. That's really, really informative. And it just makes sense, right? It's very straightforward. That's great. Yeah, I mean, something that you keep talking about is a lot of the different benefits but something I'd love to dive into is the mental clarity of the BDNF and in use, in particular, so BDNF, meaning brain derived neurotrophic neurotrophic factor sorry what when it comes into that what are some of the studies showing around red light and I mean, this is something that we have told you about on previous podcast with Dr. Anthony j when we're talking about genetics, but I would love to kind of dive into what you guys are finding around that.
Yeah, I mean that you mentioned Dr. J. He's actually done some studies with our devices at may are near infrared devices studying this very specific thing you know, the impact of infrared light on on BDNF, but um, that's it. This is an interesting topic, this this kind of this this subject matter of brain Health, whether it's dealing with patients, or people that are suffering from some type of disorder like Alzheimer's, dementia, or whether just people are looking to kind of optimize their overall brain, kind of cognitive function, whether it's you know, through enhanced reaction times or better, better memory, attention, etc. And when you look at the research, most most, most photo medicine researchers suggest that the the synaptic Genesis or the neurogenesis that you that you see in patients or people that are that are using near infrared light, a lot of it is because BDNF, BDNF is stimulated. That's like the core that's the core mechanism that that's happening or one of the core mechanisms that that's happening when you apply near infrared light to you know, to your head. And so I think that's we're still very early and learning a little bit more about what's what's going on inside our brains this leading these kind of wide ranging cognitive benefits, but it appears that that's there's a direct correlation between near infrared lights To stimulate BDNF and more particularly that that the synaptic Genesis Are they the increase in sin in and synapses that, that you see with consistent use of near infrared light for for your for your brain.
That's really interesting. So when we're talking about these different sections of the boy like we talked about skin and obviously it's about applying the the light to that part of the body. Does it matter with this side of things when it comes to the mental state and the the BDNF production doesn't matter where the light is, I guess where it's injected or where it's taken in? Does it happen in the brain? Or can it will you get these benefits from say, having on your feet or having on your back?
Yeah, it's, it's, it's a great question. So So typically, you that whatever area of your body that you're trying to treat, you want the light to, to directly to directly penetrate or shine on that that yet that shine in that specific area. So as an example, if I'm if I'm just interested in cognitive benefits, I might use our little handheld device or a smaller device and just, you know, shine it directly on my, on my forehead or on, you know, on my, on my cranium as an example. So I that's definitely that that kind of concept definitely holds true. But one of the one of the things that we're learning more and more about is the systemic benefits that you get with full body applications. So let me give you an example. We just recently completed a small study with a group in in Minneapolis a group of, of kind of, I wouldn't I wouldn't say they're natural health practitioners but they kind of lean towards natural health. It's it's the principal investigator was Dr. Kelly give us and she leads the group there that personal cone, medical, and they used they used our jus solo product, that's what we refer to it as, but it's, it's kind of our entry level product into full body light therapy in it. You know, I'm a kind of an average size guys from about 510 maybe 511 on a good day and this device treats from about the top of my head Just below my grind. So you know, I don't know, to half to two thirds of my body. So not total full, total full body but close to it. So that's what these people both men and women were using in this study. And what we what we and we studied, we studied their hormone health, so testosterone production, and then and then progesterone in women. And we also looked at other other hormone biomarkers to make sure that there was a balance between testosterone and estrogen and then progesterone and extra dial and women. And what we found is that even with like, you know, semi full body therapy, both men and women saw dramatic increases in testosterone for men and then progesterone and women. And I think most dudes that are listening to this, understand the benefits that come from increased testosterone production, especially if it's natural, but for women, most women as they age, the progesterone, their progesterone levels decline just like they do for God, just like testosterone does for guys. And so women begin to rely more and more on In increased DHDHGA levels, to produce progesterone, or to convert to progesterone and, you know, anyway, long story short, we showcase that with with semi full body light therapy. Both men and women experienced pretty dramatic benefits when it came when it comes to, you know, hormone production and these were all people kind of in their in their middle age, you know, maybe 4555. Yeah, yeah. And so I say all that kind of getting into the weeds here a little bit but I say all that because it's it's becoming more and more clear that even exposing a significant area of your body you because of the systemic irradiation of of these healthy wavelengths of light. There's a lot of like, ancillary benefits that you wouldn't maybe normally think of. And so we're even seeing that that even just targeted treatment on your brain is leading to is leading to a lot of a lot of other hormone and sleep derived benefits. Just Just from You know application to your brain so I think there's there's more and more that we're that we're learning about when it comes to targeted treatment versus full body treatment. But it appears that you know, full body full body applications or full body radiation with these red in near infrared light wavelengths leads to some pretty profound, you know, systemic benefits throughout the rest of the body.
So, I mean, there's a few guys want to take this but having something good to point out is obviously you don't have to be doing handstands in the sonar if you want to be getting extra testosterone really, is what you're saying. You should be getting your bones close to the lot, although you probably would get better effects from it. But when it comes, yeah, yeah,
no, no, I was just gonna say I mean that that's exactly I mean, these guys in this study that I just referenced, they weren't shining their, you know, their, their, their, their package directly on the device. They were just, they were just standing in front of it. Now granted, yeah. certain portion of their, you know, their, their, their, their, their testicles were irradiated with with these words. wavelengths of light but it's not like they were you know, shining shining the device right right on their right on their their digital so so yeah I mean it's becoming pretty clear that just by you know full body radiation leads to some of these some of these more systemic hormonal hormonal benefits and what's interesting about that is there there was a there's an early study I think it get me super early I think if my memory serves me right it was from the 1800s actually know what call it's not really a study it was just reported reported benefits that men with their if they were exposed to full spectrum sunlight with their shirt off actually saw reported testosterone increases I'm pretty sure it was from the 1800s I'd have to go look it up specifically but but again, that kind of showcases the idea that you know, shining light, even just on your chest full spectrum sunlight on your chest can maybe lead to other hormonal benefits. So I think there's a lot more that we're going to continue to learn about this this topic but it's it's certainly compelling, to say the least.
So something else I wanted to touch on. There was The other side with the women and the progesterone like increasing that, in particular, in the mid age women, essentially we're going to start to see the benefit of delaying menopausal signs and symptoms from increasing progesterone right?
Yeah, yeah, you got it. Whether whether middle pauses completely delayed, or if you just see because because a lot of the there was, again, it was a pretty, pretty small female patient group. But they were split pretty evenly between pre menopausal perimenopausal right around menopause and then post menopausal and across the board, they all saw 100% of them saw a pretty dramatic increases in progesterone levels. So I think even regardless of kind of where if you're a female where you're at kind of in that in that life cycle of, of menopause, whether you know, pre Perrier post, it appears that these healthy wavelengths of light can do a pretty good job at naturally You know, naturally increasing your your progesterone levels are allowing your body to produce, you know, progesterone add pretty pretty naturally.
Yeah, I love that. And so in regards to amounts of production or increase production, what was the maybe some of the numbers that you were seeing people jump from in testosterone and progesterone?
Yeah, so in men, I can let me let me try to pull up some some specific numbers but at a high level, we tested both free or both total and free testosterone significant increases in both in men on average, it was anywhere from 20 to 40%. Over the over the course of over the course of 12 weeks. So pretty pretty, pretty remarkable. increases and then in women, it was even higher. So progesterone increases of anywhere from 50 to 200%. Increases in women have their their progesterone levels hundred 50 to 200%. Yeah, so pretty. We're talking about really, really compelling. Again, I want to I want to the caveat here is it was a relatively small patient group I think, I think we were at close to 15 men and women, but across the board, everyone saw these types of increases. So it like, again, it was a small, small group, but but the data is like really, really compelling. And it's, it's, it's, it's, it's, um, it's to say the least we're going deeper on this on this on this topic, you know, with with more bigger, bigger participant, the bigger study sizes, studying more and more hormone markers to really get a feel for, you know, to get a better feel for what type what type of results people can expect when they're consistently using light therapy.
Yeah, that's incredible. I mean, the benefits from that alone, if you were to get 20% more production of testosterone, whether it be feet free or total, you're going to feel a hell of a lot better just from that. And I mean, no doubt. 1212 weeks is obviously a chunk of time, but really, that's a minimum amount of time in regards to what your whole life span is. What was the cycle you're going through with these With these individuals, the 15 individually what was the thing each day
yesterday they were instructed to use it daily so once a day which is what they really followed our general kind of general wellness kind of treatment guidelines so is once a day and then they were they were using it for 10 minutes 10 minutes at a time so 10 minutes a day every day for 12 weeks and so and again compliance likely wasn't perfect right these are self reported self report self reported self reported usage so there I imagine there was you know, days you know, days of the week that people didn't use the use the therapy but but yeah, the the it wasn't much to say the least right I mean, every everyone has has has 10 minutes in their day to use to use to light and I guess kind of harkening back to our the way we started out this conversation. You can see as you as you learn more about some of these interesting benefits, whether it's cognitive enhancements or hormonal hormonal You know, hormone production and balanced hormones, it's becoming more and more clear that light is a is a pretty important factor, you know, to our overall health and we we would be would be good or wise to pay more attention to it.
Yeah definitely. That's absolutely insane I mean realistically 10 minutes to sit in front of a lot or stand in front of the light is nothing like how often do people watch a 30 minute show know what all it takes is turning that light on and standing nice and close to it Really?
Right right and even if you I mean even if you're like your budget conscious and you don't want to go you don't want to you know take the next step and invest in a light therapy device. You know, if you're if you live in a you know, in a in a location that gets a decent amount of sun, whether it's Australia, whether it's Southern California where I'm at, you know, just just getting outside a little bit more often, you know, I mean you're not most of the time you're probably not going to be able to do like naked full body light therapy but you know, but you know, taking your shirt off, you know, getting getting some nice exposure, even if it's only you know, 1015 minutes a day is you know, can can lead There's some pretty, pretty profound benefits is massive. Yeah,
I mean, here in Australia in particular, like where I live in Brisbane, there's definitely a lot of health conscious people it might be just in the locations I'm living in, because there's definitely a lot of unhealthy conscious people as well. And with that health conscious population, I definitely find that clothing seems to be getting less and less, which I think is actually really really beneficial in regards to how much we extra like how much extra sunlight we're getting in when we are outdoors, which I actually think is great like people complain about maybe people walking around and single it's and walking around in short shorts, but at the same time, I think it's great because we started off as such a we are such a sun cautious community here in Australia in particular the world in general is but it's like that one time of day where you see people getting out and getting in in sunlight and it's almost like getting I don't know how to say it's like incidental lot without them meaning to all of a sudden again, this big intake, which is excellent
Right, right. Yeah, no. And I and I completely agree with like most of you know, most of our, our culture's whether it's in Australia or here in the US, they're very subconscious, right? You know, there's this kind of this misconception that the sun is the sun can cause cancer. And so you need to protect yourself at all costs. And it's like, well, there's a certain amount of truth to that. But a lot of that's rooted in the fact that we just don't get enough light period. Most of us don't, in fact, you know, there's a pretty well known stat, at least here in here in the in the US that Americans now spend 93% of our lives indoors. And so we don't get nearly enough natural light. And then when we do, it's like, you know, go to the beach on a Saturday with the kids once a week, you know, maybe maybe once a week, twice, you know, twice a month, and then get burned. You know, go go and midday sound that you just get burned. It looks like Well, of course, that's not that's not a great, that's not a great recipe, right? Never like very little natural sunlight exposure. And then when you do, it's like peak sun and you're out there for two, three hours and then you're up Burn, you know, you get a skin burn? Well, yeah, that's not that's not great. But if you're spending, you know, 10 1520 minutes a day, outdoors on a consistent basis, you know, there's a lot of there's a lot of underappreciated benefits to just, you know, full spectrum of getting enough full, full spectrum sunlight, you know, that the hard part about that is, is, is most people that are listening to this don't live in, you know, you know, Brisbane or don't live in, you know, Southern California where you get a lot of natural sunlight there in climates, like, like, like I was in previously in Minnesota, where it's like, it's dark for, you know, seven, eight months of the year and cold and you can't, it's hard to get enough natural sunlight. So, you know, similar to what you do with any site, any type of you know, supplement, whether it's a vitamin D supplement or a multivitamin, you know, investing in a light therapy therapy device is is a good next step to sort of supplementing you know, your light diet, so to speak.
Yeah, definitely. And I mean, obviously, we're talking about the cognitive functioning before but also just in regards to seeing people in populations that get out in the sunlight and how much happier they are compared to those that don't. There's a big difference. There's most a difference in just how much the sun know just how much full spectrum light can really uplift an individual. Have you guys kind of done studies around stress or I guess depression in regards to what what these lights have been able to do to people?
We've done it we've done a little bit, but it's nothing like the hormone study I referenced previously. We have there's a practitioner, there's a PhD, he's both a clinician Anna Anna and a researcher at UCLA here in Southern California that's largely largely treats patients with some sort of depressive disorders, whether they suffer from some something semi mild, like, like sad or seasonal affective disorder to, you know, clinically, clinically symptomatic, you know, depression. He's experimented quite a bit with with our devices and using Redis Near Infrared light, in fact, we actually just posted an article on this very topic recently where he's quoted in it, and, you know, in conjunction with a lot of a lot of the more mainstream modalities that he uses as a practitioner, when when, when exposing his his his patients to read a near infrared light therapy, he saw dramatic results. And again, it was, you know, he wasn't using red near infrared light alone, but in conjunction with some of these other modalities, he just saw dramatic, you know, much more dramatic and faster results with his patients. So this is a topic that we're, we're super interested in exploring in more detail. In fact, that article that I referenced on our on our site that speaks to the benefits of using red and near infrared light for, for seasonal depression, it's it's received a ton of interest. And it may be just because the time of year you know, we're recording this in early November and the days at least here in America, they start to get a lot shorter, less and less sunlight, especially if you're in a more northern climate. Anyway, and so I think people are just that much more you're exposed to it, they're much more cognizant of the fact that wow, I'm not the sun's gone, you know, and I feel different and I'm a little bit more I don't feel as great. And so I think that really, really speaks to that the power of sun both from a therapeutic standpoint, but also just from a from an emotional standpoint, you know, and then the the increase in serotonin and, you know, cortisol production at the right time of day, any way that you know, that you can that can be had from just, you know, more natural light exposure.
Yeah, yeah, that's incredible. That's a I think you could you could just see it, like I was saying before you can, you can just see it based on exactly what you just said, from winter to summer, how much happier people are Oh, I hate to bang on them. But English can be compared to say the Australians like that just a mobi country compared to not all of them. But in general, that's probably gonna, I'm putting my foot but it's like, it's almost like the I don't know the persona that they put off because they're there in a miserable environment almost because of the the lack of sunlight, how much difference it makes when they do get away from that environment or when they're having incredibly good weather. I was over in Manchester last year, and it was so sunny and so good. And everyone was out in that there was a comment that everyone's making on the sun and how good it was, and oh my god, we haven't had days like this for ages. And it was it was generally although weather is a very typical talking point. It was typically a great thing. It wasn't a bad thing at all.
Yeah, no doubt. In fact, we we recently spent some time in, in in New York a few weeks ago, and, you know, granted New York's a fun city to visit but, you know, this time of year and we're kind of late late fall, it's like gray skies, you know, cold and gray skies and almost no sun and it's like, you know, we then flew back to Southern California. It's like a breath of, you know, a breath of fresh air, so to speak, you know, kind of, kind of literally, but But really more more so pertaining to the just a significant amount of sunlight that you get and what that what that means kind of for your overall emotion so completely understand where you're coming from. And in fact, the maybe the title to this podcast should be you know something like if you're in the UK, you know why mo BY mopey, English folks need to listen to this podcast you don't I mean,
something that you've got on the website is around fat loss and light and something that we talked to Dr. JACK crews about previously and this kind of separate subjects almost but he talks about not having to monitor necessarily your carbohydrate intake based on the amount of time that you're spending in the sunlight. And if you get more sun time that your reduction your your use for carbs increases and you can utilize them a lot more beneficially than if you were to not use the sun at all. So if you're if you're someone who typically is inside a lot not getting much light, that you should be on a low carbohydrate diet Compared to someone who is able to get out in the sun, they can also get a lot more carbs in his his theory around it. And he's got a lot of studies on that. And he kind of dives deep into it. But some of you guys have is based around fat loss and the Juve line. So I'd love to kind of know a little bit more insight to that as to what what have you guys seen around the use of the Jewish light and how it works for fat loss?
Yeah, this is an interesting topic. I think the to answer that answer your answer that question. And again, some of some of this might be a little it might be considered sort of hypothetical. But I think there's some some interesting evidence that suggests two things really going on. One wouldn't be the increase in metabolic activity. Because of that core mechanism of action, your cells, basically any cell throughout your body that has a mitochondria, most most of our sales do. They are producing more energy. And so Dr. Kelly, give us who I mentioned was the principal investigator in that in that clinical that hormone related clinical study I referenced earlier. She She it's her it's her belief That you get less metabolic crowding. So in essence at the mitochondrial site or intracellular level, think of it like a like traffic on a highway, you know, when we're not when our bodies when we're not doing intermittent fasting or we're, we're feeding too often there there are our mitochondria don't know what to do with all of this all of this sort of traffic so to speak, right with a like an overabundance of insulin to tap in and tap into an overabundance of glycogen to tap into etc. And so you get this metabolic crowding, so to speak or less efficiency and so I think it's becoming more and more clear that red and near infrared light exposure leads to less metabolic crowding, because because of these waves, the red in the air and for lights in near infrared lights ability to stimulate your mitochondria to producing more, more and more energy within the within the the electron transport chain in during the fourth phase is cellular respiration. I think that's one aspect sort of at a high level just increased metabolic efficiency. And the other the other thing that appears to be true with with some of the, the double the double blind placebo controlled randomized studies that showcase the benefit that the fat loss benefits or body contouring benefits that come from, from red light therapy is that these wavelengths of light actually appear to almost create more porous, a more porous membrane in adipose in the cells of adipose tissue. So you're basically your, your fat cells become more porous, and, and they actually shrink. So they almost leach out more, more, more fluid. And so you get kind of this shrinkage effect with your with your fat, you know, in your fat tissue. And so there's actually some really, really nice clinical well structured clinical studies that showcase that mechanism of action. But I think either way, whether it's kind of just overall metabolic efficiency, or kind of more porous fat cells, it seems pretty clear that that's kind of one of those ancillary benefits that you get from it. You know, from read in near infrared light therapy is just, you know, less, less less fat, which, you know, doesn't, you know, doesn't doesn't, you know, it's certainly a nice nice benefit for for probably most people including myself listening,
listening in here one
Most people can benefit from but
what's what's interesting about that is is like we hear that quite a bit with with a lot of our customers, I mean, they'll they'll might they might buy light therapy because they're interested in primarily interested in skin health or maybe they're, they're an athlete, and they're primarily interested in just better faster muscle recovery as an example. But after using the therapy consistently, consistently, they'll notice some of these added benefits, whether it's increased, increased in the quality of their sleep, or better kind of libido through the increased testosterone production or what we just mentioned, you know, they're just, they're losing weight, you know, at a faster clip than they were previously. And so, I think really, that that really speaks to just a wide ranging benefits that, that you get from reading near infrared light therapy, because of that core mechanism of action, which is basically inducing, you know, more more cellular energy allowing your cells to function better at at the highest of levels.
So because of that, the better cellular function is, that's why we see a high level of recovery when it comes to muscle or is it because of the reduced reduction in inflammation? Or is it a mix of all all of the above?
I think it's I think it's both and, you know, there's speaking of inflammation as example, it's becoming more and more clear that that's another mechanism when it comes to specifically near infrared light. It's, in fact one of the one of the leading photo medicine or light therapy researchers, his name is Dr. Ronnie and his in his lab, he's he's showcasing the the ability of near infrared light to stimulate TGF one beta which is a sign it's part of it's a it's a sign of kind. That's responsible for a number of things related to immune function. And because of that, because of the stimulation of that TGF one beta, you know, we get this, this, this, this, this really nice immune response, which helps our bodies naturally, you know, fight off inflammation or reduce inflammation. So I think there's, there's that aspect, there's the there's the mechanism that we that we touched on earlier, through, you know, the ability of light therapy to stimulate metabolic increases in energy. So in any any way, there's, there's a couple, there's a couple of core different mechanisms that are going on. But regardless, they're all leading to some really, really profound benefits.
Yeah, it's insane. That's super cool. I mean, we've kind of done a very basic cover over of a lot of the, the different benefits, I guess, of using red or near infrared lights. Is there anything else that we haven't really touched on? Like, I mean, joint pain is one thing that I guess we kind of covered on just them with inflammation, but what Maybe let's talk about some some case studies that you guys have have, whether it be anecdotal, actually evidence base when it comes to people with arthritis and using something like this for their joints.
Yeah, I mean, joint pain is one. I mean, there's, there's, there's like some of these emerging benefit categories, things like brain health, hormonal health, etc, that that were that there's been there's been a lot of studies that have been that have been published over the last maybe two to three years. But then there's some other kind of categorical benefits, where there's just a profound amount of science and clinical evidence that supports the supports, you know, the use of red in near infrared light therapy for some of these, these areas. One is skin health, demonstrably evidence there. And then another one would be joint pain and inflammation tons and tons of studies that support the reduction of a joint pain and inflammation primarily from our some arthritis or whether it's arthritis or some other form of arthritis and that that I think is we're we're learning more and more about the mechanism mechanism of action but it's becoming pretty clear that through near like red and more specifically near infrared light have a unique ability to stimulate our immune function and, and and help a transition from something called in one phenotype to an MM to phenotype which is, which is more it's more vague acidic is the technical term, but it's basically your immune system is stronger, and its ability to kind of fight off toxins and, and other other other chronic types of chronic inflammation. So pretty, pretty, pretty compelling evidence that that, without a doubt read in near infrared light can can lead to some really, really nice benefits when it comes to reducing joint pain and inflammation.
Yeah, I love that. That's awesome. When it comes to your actual devices, like I mean, there's quite a few different devices you guys have now created. What did you start with and where did it kinda, I guess in your thought as a producer of the products like why What made you think, Hey, we need to go this route or that route? What What does maybe some of the the different routes you've taken with it?
Yeah, yeah. And I think this probably speaks to where we saw the gaps in the market when we first before we even started you have I mean, we didn't just like most, you know, our story is kind of similar to a lot of a lot of startups in that you we there appear to be a need, you know, and then some gaps in the market, but we didn't didn't necessarily, you know, intend to start a company. But having said that, you know, our it was actually my wife and her sister that had purchased red light therapy packages at a local spa and Minneapolis, this was back in early 2015. And they saw really good results primarily related to related to their skin health. And the only caveat is that they they had to go they went consistently they went like four or five times a week for you know, eight to 10 weeks. And that's just tough to do. It's not budget friendly by any stretch of the imagination. It's certainly not convenient either. So they were looking for You know, a device that they could use at home, ideally, something that was that was, you know, able to treat their full body, just like they received in that in that spa. But most of the products at the time were really small and, and quite quite a few of them are the majority of them were underpowered. So in essence, what that meant for the end user is that you're limited to, you know, treating a pretty small area of your body, you know, the most of that most of these, you know, handheld devices are primarily geared for skin health. And then also because they were underpowered, it meant you have to use them for a really long period of time. I mean, we're talking, you know, probably 20 minutes on the low in upwards of, you know, you know, 45 to 60 minutes in order to receive a clinically relevant dose of energy. And so we thought, Hmm, that's interesting, because no one not a lot of people are going to commit that, that that amount of time and then, you know, using a, you know, a therapy on a on a daily basis and then there secondarily to that, you know, if these wavelengths are been beneficial for a target area, whether it's a sore knee or sore, sore joints or Maybe just for for, you know, facial skin related benefits. Like it seems that full body application would be even better, right, you'd be delivering these really healthy wavelengths of light to much broader, much broader treatment areas. And so that was kind of our core hypothesis. And that that led us to actually launch our first our first full body device and now this this kind of lineup of full body devices is modular. And so what that means is that you can start with kind of a smaller one and then build onto it over time and they kind of connect together like Lego blocks so to speak. So they connect together physically electronically. So and that kind of fits into like our overall like thesis as a company's at full body light therapy is ideal. But not everyone has the funds to go do forked out thousands of dollars for a big system right away so you can start small and then and then kind of go bigger over time. And, and we're seeing a lot of people do that, you know, they're starting out with smaller devices, getting their feet wet, really seeing a lot of benefits and then kind of adding to their system over time. And so, that that's our that's our kind of our bread and butter. We since have launched what we call the juice go which is a nice little kind of portable convenient travel option A lot of people use it just in other rooms of their their home but it's a it's a it's a targeted handheld device that's completely wireless and rechargeable so you can it's really very very easy to use while you're you know watching a movie or show at night and just kind of getting a light therapy treatment and
so with the Judah This is the one that have probably the most questions around what sort of like charge right does it take like how long does it take to charge what's your battery life on it?
Yeah, yeah to charge for the full battery life is it takes about 60 minutes it's about an hour so and you'll get our general treatment recommendation with the goes the same as our larger devices because the power is the same. Even though it's it's it's it's completely wireless rechargeable delivers the same sort of therapeutic energy as our larger or larger systems but it's about a 10 minute treatment and you'll get off off one charge will get anywhere from seven to eight treatments off of one charge before you have to charges against it's kind of a pretty nice pretty nice battery life
and so what what would be apart from the the side effects of the time I guess we're the get people who start with the juice go who just do say seven treatments on themself of a night and then they recharge it and go again for the next day like obviously they're trying to get the the multiple benefits from using it in different locations in the body compared to say use using one large device is that something that happens quite a lot like you said people just waiting their feet
yeah that Yeah, I that's a little bit of an extreme example in the sense that most most of our customers don't if they're by if they're purchasing the Jews go it's typically for a more targeted kind of option. It's pretty varied there'll be a lot of people will purchase it just just to shine on their face for skin benefits. Others will you know, will use it for like for cognitive function, you know, like my wife is a great example show us our near near infrared version, just in bed at night and just try to shine right on her forehead, you know, for, you know, seven, eight minutes at night and get Get a nice clinically relevant dose of energy just before bed in fact, Dr. Michael Hamlin is arguably one of the most you know profound light therapy researchers in the world one of your one of your English mates right that doesn't get enough sun over the UK yeah that's one of his favorite ways to use light therapy is you know, Shine Shine near infrared device right on right on his forehead at night. So, so yeah, most of our most of our customers that purchase to go is, is usually for targeted treatments like that. But but a lot of them see such such great health results that they'll go then they'll they'll that's kind of their guess it's, it allows you to get kind of your feet wet with a more entry level at a more entry level price point. But then if you like to therapy, and enjoy the benefits, you can kind of step into a more you know one of the one of the full body modular devices at a point
that you guys have the red versus the near infrared, in the go. So for instance, always looking for all the benefits, the best to go for the near infrared over the red
I that that's what I mean, if you want more bang for your buck, I would tend to, I would tend to, you know, go with the near infrared option, that that's, that's the only downside to our juice go product is it's either or it's not both. So you have to kind of choose all red or choose the all near infrared. With our larger modular devices, you get both wavelengths, and you have the option of you know, turning both of them on at the same time or flipping back and forth. But yeah, if you're if you're just limited to like the Juve go as an example, that would be the that would be probably, you're probably going to get more bang for your buck with the near infrared version, just because it's going to be able to treat a greater variety of tissue types.
Yeah, yeah, that's an incredible story. I think that's a that's a really good kind of insight, an overview of what the product is, and I think what the benefits the listeners can expect to get from it. What is there anything that you'd like to touch on before we do wrap things up? Is there anything more that you'd like to add to the conversation that you feel that we haven't touched on that we should have?
Yeah, I mean, the only thing that I'd like to probably wrap up the commercial With is is is just if you're if you're new to this this aspect of of light it fitting into the kind of the overall health equation or being a part of the health equation just like food is and just like training or fitness is and getting getting enough sleep all important aspects and if you're new to this topic, I would say you don't don't you don't necessarily have to like go out and buy a light therapy device you know, just be more you know, the easy and free step is just be more cognizant of your light exposure in general your natural light exposure and try to get more of that sunlight you know that that would be you know, it's totally free. So it's it's, you know, is one of the one of the physicians that we like to work with his name is Dr. RS suppiah trains a lot of the pros on the on the PGA and ATP tours. He calls it free free medicine. And I think that's, that's a great, great description. It's like you know, natural sunlight is is free medicine and so just be more cognizant of that. And then if you you know, if you, you know, if you're just if you're in an area or you have a lifestyle that just doesn't allow you to get enough natural light then then maybe You should consider a light therapy device just like you would a multivitamin. So that's probably the way I'd like to kind of sum up the, you know, sum it up for, you know, the the listeners is, you know, step one is just be more cognizant of it. And then step two is if you don't, if you just can't get enough natural light then maybe, maybe take a look at a light therapy device.
That's great. That's awesome. Like I mean, you pretty much just told you a lot of people out of potentially buying your product because you just can't outside of it. But you know what, that there is a there's a an overwhelming amount of people just need that. What is it it's like the instant gratification from doing something so using a lot like this is perfect. And like you said, obviously there is a host of benefits that you get from using the light when it's in that in that close proximity and using it for say 10 minutes a day, but it's great that as a as a production, I guess developer, you've just gone and said that as well because it means that it makes me trust in your product a lot more as well. I guess I'm trying to say because you already Hey like you don't have to buy this get outside and do it but also if you don't need like if you don't have the light then use this instead or if you don't have the ability to get outside as often then use this as well i think that's great.
Yeah, yeah I had a percent believe that like this shouldn't be a displacement to natural sunlight in the least bad it's just like I'm the perfect example. We were headquartered here in Southern California get a lot of really nice you know, natural sunlight throughout the year fortunately, but you know, I've got I've got kids were busy. It's just you know, sometimes it's just it's easier to go stand in front of a full body device for 10 minutes you know what I mean? So So yeah, it just kind of all depends on on on your lifestyle but don't don't under appreciate you know, that the free medicine is Doctor Dr. RI likes to say so, you know, if you're, if you're budget conscious or you know, don't want to don't want to mess around with light therapy device. Definitely don't definitely consider the sunlight as your, you know, as your go to go to option.
Let's maybe just to wrap Because a lot of our people that we do have as listeners a lot of them are athletes and so something I'd love to kind of touch into is maybe some of the athletes studies that you guys have done or most of the the athletes that you guys are working with and some of the benefits that they're maybe seeing from from the devices and what was their schedule? Is it like hey just before game time go and use it or is it just a regular schedule every day?
Yeah, what did this concept of like recovery is really really picking up steam in the kind of the professional sports ranks at least at least here in the in the in the US and we're likely not to not able to announce anything as of right now but there's a pretty big sports franchise actually there in Australia that will likely be doing some some clinical study related work that that will be pretty pretty fun to to collaborate with in the in the future but there's no doubt I mean, it's it's it's really picking up picking up steam and and more and more kind of leading edge trainers, sports positions, really Leading Edge trainers are realizing that light is exactly what we just talked about. It's part of the overall health equation and so many people just under appreciate it. And so athletes that are kind of on that on that cutting edge and we've got a lot of them that are you know, pretty pretty well known athletes that are that are using our full body devices, they're there they're experiencing all the same benefits that we we just we just mentioned but one of the probably the one the ones that that stands out the most is most distinct is enhanced sleep quality across the board. You know it's in I think for any competitive person, especially an athlete you know, they find it hard to shift into you know, go go from a sympathetic to a parasympathetic state you know, to relax to shut your body off, shut your mind off and relax and read in near infrared light therapy have that ability to shift you know, shift your help help that that that transition, become a lot more easy that that transition that shift from from a sympathetic to a parasympathetic, sympathetic state and there's plenty of published clinical evidence That actually should suggest that as well and the sleep the sleep quality that you need sleep quality that you get from from consistent red and near infrared light exposure. So that's probably the biggest thing that stands out when I think when I think about a lot of the professional athletes that are that are using our devices now is is it's it's they're using it primarily for enhanced recovery they're paying a lot more attention to that. And one of the major benefits that are seeing is it just better overall sleep
does that
differ for overall sleep based on when they use the device or is it gonna it's gonna happen no matter what.
So that that's it that's a super interesting topic and and that this is something that comes up with with that it said it's something that comes up with when people are really starting to think about how to how to best use this type of therapy and their daily routine and and what I mean by that is a lot a lot of people that are thinking about using red in near infrared light for enhanced sleep. They're thinking if if it If I use it in the morning, am I just going to feel sleepy then because of the increase melatonin production and interesting enough, our bodies are incredibly smart, right? So even if we're allowing our bodies to produce more melatonin in the morning, as long as our circadian rhythm isn't disrupted by too much blue light exposure as an example at night, our bodies will are, they're smart, and they will release that melatonin at the right time of day leading to better sleep quality. So you kind of it doesn't really matter whether you use it in the morning, during mid day or the evening, you'll you'll likely reap the same type of the same types of results. The only caveat that I'd say is that if you're if you're kind of into ancestral health, and kind of understand, you know how our bodies have have adapted over time, it probably makes them and again, this is theoretical, but it probably makes the most sense to us read in near infrared light therapy in the morning or the evening, primarily because it mimics the natural sunrise and sunset and Redis near infrared wavelengths of light are most prevalent in in full spectrum sunlight in the morning and in the evening or in the sunrise in the sunset. So it probably makes more sense to, to kind of match your, your, your circadian kind of rhythm with the with the morning sunrise in the in the evening sunset, but again, that's kinda it's kind of hypothetical. And RR general advice is, you know, if you're using this type of therapy, just try to use it consistently, you know, regardless of the time of day, but if you really want to optimize, probably do it in the morning or the evening.
Yeah, that makes a lot of sense. That's awesome. Well, Scott, I think that's a great place to wrap man, that's been so insightful. And obviously you are very passionate about light and light therapy and what you guys have as a device and what you've been able to provide the world with, which is incredible. So I mean, where can people follow along? Where can people get the product and Is it is it I guess, social platforms they can follow along long with as well?
Yeah, I mean, on social work, our handles at Juve social on most of the channels were probably most active on Instagram. But we're you know, if you hit us up on Facebook or Twitter will will likely will likely see it see you over there, but it's at GU social. And then if you want to hit up our website, it's juvie. com, so j two O's to these. That's it That's short for rejuvenate, but juice calm. And once you're on our site, there are probably two areas that I direct you to you if you want to go deep on the science if you're kind of a geek, like myself, go to the Learn area or the Learn section of our site. You know, there's, there's a ton of long, long form well sourced educational articles that go that provide a lot more information on some of these benefit areas that we talked about. But if you want to kind of stay high level, check out the reviews section. It's we publish all all reviews, regardless of whether they're they're good or not. To that that page on on our site, and you can it's really it's just really interesting you in their own words, you can kind of read what people are saying about about this type of therapy and how it's, you know, the most of the time it's it the benefits that they're seeing, you know, from consistent us so that's a that's a pretty cool area as well.
That's awesome and very open and honest. which I love.
Yeah, no doubt. It's the only way go.
Yeah, well, cool man. That's that's been really great. I think super insightful listeners, I think there's the there's a lot of extra platforms you can go to to look at. But using the Learn section is really important for getting any extra insight into the studies that Scott has been talking about. I would also reference back to some of the previous podcasts that we talked about during this. So Dr. Anthony j, as well as Dr. Dr. JACK crews we talked about so they're both also really good insights to what lights and infrared lights can do for you as well. So that's great places to start. So Scotty, thank you very much for joining us, man. I really appreciate it.
Now Absolutely. Thanks for having me on really, really enjoyed the conversation. always appreciate the opportunity.
Likewise, man. Visit the chief laughs calm for all of you nutrition coaching needs, your own personalized meal plan, as well as how you can get involved with one of our seven pillar retreats.


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ConsSo-so battery life. Heavy. Uncomfortable keyboard and touchpad.
Bottom LineAn intriguing option among premium Chrome OS convertibles, the Samsung Chromebook Plus V2 (LTE) offers unique features like a built-in stylus and two cameras.
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Talk:Administrators of Wikimedia projects/Wikipedias/Archive/2004
What does the grey color for simple:, fy: and others indicate? \Mikez 13:18, 14 Jun 2004 (UTC)
I wonder how come there is one admin and two bureaucrats on gn? The gn:Special:Listadmins returns just one admin. Tomos 08:15, 16 Jun 2004 (UTC)
How come there are more bureaucrats than admins on es? Ugen64 02:12, 12 Oct 2004 (UTC)
- Not any more. -Hapsiainen 14:12, Jun 2, 2005 (UTC)
Shouldn't Toki Pona Wikipedia be removed from this list? It was closed, althouh the site itself still exists. -Hapsiainen 14:12, Jun 2, 2005 (UTC)
Heheh... And pt: has more inactive bureaucrats then all bureaucrats :) --Millosh 01:54, 10 July 2005 (UTC)
- And on the admins, of the 31 listed, only 11 are currently active on admin functions.
- Oh goody! :) -- Get_It 02:31, 10 July 2005 (UTC)
Hm. I think that you should write (for bureaucrats) "5 (3)", not "2 (3)". The first number includes both, active and inactive bureaucrats. Also, do you have 31 or 32 admins (including bureaucrats)? --Millosh 05:11, 11 July 2005 (UTC)
I'd prefer to write that "2 (+3)". That would be less ambigious, don't you think? \Mike(z) 09:16, 13 July 2005 (UTC)
- I think it should be X (Y), X should be the number of active sysops/bureaucrats and Y the number of inactive.
- Bureaucrats are also sysops, so, bureaucrats are included on the admins number. :) -- Get_It 12:03, 13 July 2005 (UTC)
Mikez is right for notation. However, what is the notation of other people (i.e.: inclusive or exclusive)? As bureaucrats are admins, the number of admins is inclusive, so I used inclusive notation for inactive admins/bureaucrats... And, of course, the notation should be added into the description of the page. --Millosh 21:26, 13 July 2005 (UTC)


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HATTIESBURG, Miss. - It was a sophomore showcase in Reed Green Coliseum on Saturday afternoon. Jay Malone produced a career-high 27 points, Tyler Stevenson added 24, and Southern Miss rolled to an 81-68 win over Rice.
And yet, the day did not start as ideally as the Golden Eagles would have liked. Head coach Jay Ladner was fighting an illness and unable to attend the game, while Gabe Watson and Artur Konontsuk were also game-time decisions who gave their all for the team.
"I'm super excited for our guys to win one," associate (and acting head) coach Kyle Roane said. "We have been fighting through some adversity and been close in some games. For our guys to sustain the effort they had and win was huge. I'm proud of our guys for how it happened. We've got our head coach and two players out with the flu. For our guys to have 'substitute teachers,' and be that locked in, it makes us proud."
Southern Miss (5-14, 1-5 C-USA) trailed only once in the opening minutes and led 34-30 at the half.
The Owls drew first blood after the break, but the Golden Eagles responded with a 9-1 run for a 43-33 lead, its largest of the day. Rice found itself within 66-58 at 2:20, but Stevenson threw down a pair of emphatic dunks via Watson passes that helped rally the team and crowd to the win.
The Owls (9-10, 1-5 C-USA) entered the day third in league play with a 29.6 three-point defense, but Malone rose to the occasion by going 6-for-10 from deep (five in the first half) after entering the game with eight makes all year. Southern Miss, which went a solid 9-for-22 (40.9 percent), had just 12 three-pointers in its first five C-USA games.
As for Southern Miss' defense, the squad forced nine-straight field goal misses from 14:12 to 5:58 to keep Rice (which went 9-for-35 from three) at bay. Rice finished the game 36.7 percent from the field, while the Golden Eagles' 59.3 clip in the second half carried it to 50 percent on the day.
"For us to have 24 assists on 29 field goals, that means the ball was moving and so were our people," Roane said. "We challenged our guys to be unselfish dudes, and I thought they were. We can only celebrate this for so long. We've got to be excited, and it's okay to do that. It was big for 18 and 22-year-olds and even myself, and I'm 46. It was the biggest thing that could change my day. At some point, we have to keep it in perspective and sustain the preparation, energy level and execution to apply it towards this upcoming road trip."
Southern Miss will hit the road next weekend for a Thursday 7 p.m. game at UAB.
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