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Why advertise
What is Apple Search Ads?
Apple Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.
There's no better place to be seen than at the top of App Store search. You can reach engaged users on the most affordable mobile ad platform.
What is Apple Search Ads Advanced?
Apple Search Ads Advanced is ideal for developers or agencies who want access to powerful marketing tools they can use to control campaigns and the audiences who see their ads. There's no budget maximum.
- Choose keywords and audiences for your ads.
- Set your own bids and budgets.
- Pay only when a user taps on your ad.
- View detailed reports of all key metrics.
- Measure value and manage at scale with APIs.
Who can use Apple Search Ads Advanced
If you're a developer with an app currently on the App Store for iPhone or iPad in the available countries and regions, or an agency that manages campaigns on behalf of developers, you may be eligible to use Apple Search Ads Advanced. You must have a valid email Apple ID to sign up. Apple IDs that use phone numbers only are not accepted. Certain exceptions apply, and all advertisers must comply with Apple Search Ads Content and Advertising policies at all times.
View a list of countries and regions where your business must be located to be eligible to sign up for Apple Search Ads.
How Apple Search Ads Basic and Apple Search Ads Advanced differ
There are two solutions of Apple Search Ads to choose from: Apple Search Ads Basic and Apple Search Ads Advanced. Choose a version that suits your level of expertise, resources, budget, and experience with paid app marketing.
Apple Search Ads Basic
- How It Works: No keywords or audience refinements. Intelligent automation matches your ad to interested users and maximizes your results.
- Payment: Pay only for installs at a cost you choose.
- Management: Minimal ongoing management needed. Check your performance dashboard a few times per month. Adjust CPI based on Apple Search Ads recommendation.
- Reporting: Quick-view dashboard tracks ad performance.
- API: Apple Search Ads Attribution API but no keyword data or access to the Apple Search Ads Campaign Management API.
- Max Monthly Budget: Up to $10,000 (U.S.) per app, per month.
- App Promotions: Promote up to 50 apps.
Apple Search Ads Advanced
- How It Works: You choose keywords and audiences for your ads and set the max you want to pay for a tap based on customer value or other KPI. Control spend at the campaign level.
- Payment: Pay only when a user taps on your ad up to a maximum price you choose.
- Management: Access powerful marketing tools to control campaigns. Keep it simple with Search Match or manage by keyword and audience type to ROI goals.
- Reporting: Access detailed reports of all key metrics.
- API: Measure value and manage at scale with APIs.
- Max Monthly Budget: Unlimited.
- App Promotions: Promote an unlimited number of apps.
Can I use both Apple Search Ads Basic and Apple Search Ads Advanced?
Yes, however be aware if you use both Apple Search Ads Basic and Apple Search Ads Advanced to promote the same app, any optimizations you have made in your Apple Search Ads Advanced campaigns will not be considered for Apple Search Ads Basic.
There is no advantage in the auction for running both Apple Search Ads Advanced and Apple Search Ads Basic at the same time as only one ad for the same app is eligible per auction, so you may just be transferring impressions from one to the other.
How to switch to Apple Search Ads Basic
There is an option within the top left of your account to switch. You may wish to consider Apple Search Ads Basic if: You have limited time to promote your app, don't need all the features of Apple Search Ads Advanced, and have a budget of less than $10,000 (U.S.) per app, per month.
How pricing works
Apple Search Ads Advanced pricing is a cost-per-tap model (CPT), so you only pay when a user taps on your ad. The actual cost of a tap is a result of a second price auction, which calculates the CPT you pay based on what your nearest competitor is willing to pay for a tap on their ad, up to your maximum CPT bid. This means you can bid competitively without the worry of overpaying.
When you create a new campaign or ad group, we'll present a max CPT bid suggestion to help you make a more informed decision about your bid. The suggested amount is meant to help increase the likelihood that your ads are shown on the App Store. It's based on what we know about your app and what advertisers with similar apps are willing to pay. It's simply a reference point.
Ad details
How ads are created
Apple Search Ads uses the metadata, video, and imagery you already provided in your App Store listing to create your ad. If you change your App Store metadata, it can take up to 24 hours to be reflected in the ad preview within your account, and up to two hours for it to be reflected in your ad on the App Store.
Since ad appearance relies on metadata, take the time to review your app metadata in App Store Connect, before you start a campaign. Apple Search Ads does not support customization of ad creative, so you can't change the way your ad looks or upload your own ad design.
How ads appear
When a user searches on the App Store, a single, sponsored ad may appear at the top of the search results.
All ads have a blue background and ad disclosure icon. It could appear in one of several formats, depending on the user's device and what may work best for the search query and user.
To see examples of how your ads look as you set up your campaign, go to the Creative Sets dashboard. The preview doesn't show actual app ratings, but the live ad shows live ratings plus the price and currency of the app for the country or region you chose.
Whether your ad shows over other advertisers bidding on that same query is determined by the combination of your app's relevance to the search query and the amount of your bid.
It's just as important to know when your app won't appear. For example, if your app isn't relevant for what the user is looking for, it won't make it into the ad spot — regardless of how much you may be willing to pay. Apple Search Ads considers both relevance as well as bidding, and does not put apps into auctions if they are not a good match.
Search Match
Search Match is a default feature that makes it easy to get your ads up and running in just a few minutes. With Search Match on, your ad may be matched automatically to search terms without you having to figure out all keyword possibilities and actively bid on them.
Search Match uses multiple resources to match your ad to relevant searches on the App Store, including the metadata from your App Store listing, information about similar apps in the same genre, and other search data.
Creating campaigns
Apple Search Ads Advanced lets you create as many campaigns as you need. Campaigns contain ad groups and keywords, which you select based on your goals for the campaign. Campaigns, ad groups, and keywords can be paused, and reactivated at any time as you manage your campaigns. You also can remove unwanted or obsolete campaigns and ad groups from your account. However, keep in mind that once you remove a campaign or ad group, it cannot be restored or modified, and all ads for that campaign or ad group will stop running.
Prepare to start a campaign
- Have your Apple ID associated with your App Store Connect account ready.
- Have an app live on the App Store.
- Choose the countries and regions where you want to promote your app.
- Know how much you can spend.
- Sign up for an Apple Search Ads account.
- Add a valid credit card.
If you're an agency, please contact us. Agencies that plan to promote third-party apps are required to have Apple Search Ads accounts set as Agency accounts. Please note that the Agency setup process can take time and is not guaranteed.
If you want to cross promote to your existing app users or add them as an audience customer type, make sure to use the Apple ID associated with your App Store Connect account when you sign up for Apple Search Ads.
If you have a campaign that's already performing well in one country or region, it may be eligible to run in another. Use our Duplication feature to save time and copy ad groups, keywords, and other settings across.
Build a campaign for multiple countries and regions
Apple Search Ads offers you the option to focus campaigns on a single country or region or many. How you structure your campaigns depends on your strategy and goals. We recommend the following:
- For larger markets that require dedicated budgets or have unique objectives, attributes, etc., create campaigns that focus on a single country or region only.
- To understand the value of a particular country or region, create an individual campaign for it.
- If your goal is ease of management, consider grouping multiple countries and regions in one campaign.
- If you want to track metrics and optimize according to attributes like customer value, customer profiles, language, global region, or sales or financial center location, create a campaign that groups multiple countries and regions by similarity.
- If you deem user value to be the same across more than one country or region, consider grouping those in one campaign.
- If you have regional marketing or sales teams, or your lines of credit or financial centers are set up in different countries or regions, consider campaigns that group countries and regions according to your business structure.
- If it's your first time running paid campaigns in the markets, group multiple countries and regions for discovery. You can reevaluate the locations you group as performance data is gathered.
Create an optimal campaign structure
Campaign structure can impact performance, reporting, and your ability to scale. To set campaigns up for success, we recommend you create the following:
- Separate campaigns for each keyword theme or strategy.
- Separate campaigns for budgets that need to be managed in a particular way.
Separate ad groups for discovery, generic, competitor, and brand keywords.
- Discovery keywords can help you reach a wider audience and mine for popular search terms. Be sure to use Search Match.
- Generic keywords can also help you reach a wider audience of users interested in your app or its genre.
- Competitor keywords help your ad show for queries that are more narrowly focused on your type of app.
- Brand keywords help your ad appear for searches directly related to your app and brand. Use the exact match type for these keywords.
Understand ad groups
Ad groups are a collection of keywords and refinements relevant to the app you're promoting in App Store search results. You can set specific audience refinements and bid amounts for each ad group.
To make each ad group as efficient and effective as possible, think about how users search. Each ad group should focus on a common theme or strategy related to your app in anticipation of how users might search for it.
Choose keywords
Keywords are relevant words or terms someone may use when searching for an app like yours. When an App Store user types in a search query that includes one of your keywords, your ad could appear.
Apple Search Ads knows a lot about your app and its genre, and it can provide a list of keyword recommendations to save you time. You can also add keywords of your own. If that's the case, Apple Search Ads suggests a further set of keywords related to the ones you've provided. You can choose to use them or not. It's up to you. You can also bulk upload keywords using a spread sheet in the Keywords tab within the Campaigns dashboard. Download the keyword template here.
If you want to choose your own keywords, here are a few tips:
Think like your customers.
Consider the search terms someone might use to find your type of app. Which words explain the need your app meets or the service it provides?
For example, if your app is a new camera app with some unique filters that aren't available anywhere else, you'll want to start with the basics, such as your app's name. But then, think about what your app can do. Terms like "color editor," "picture editor," and "photo editor" might be successful at driving downloads.
Try both general and specific keywords.
General keywords should still be relevant to what your app offers. Otherwise, your ad is unlikely to make it into the auction for those searches. Using general keywords helps you reach a wider audience, but they might be more competitive, requiring higher bid amounts.
When you choose specific keywords, your ad may show for search queries that are more narrowly related to your app. Specific search terms can help you improve the rate of ad taps to conversions. But if keywords are too specific you may not reach as many customers as you'd like.
Here's how each might look, again using a camera app that offers unique filters as an example:
General keyword
Consider using "camera app" to increase the likelihood that your app is considered for relevant searches.
Specific keyword
A keyword like "photo editor" explains what your app does and can help you narrow down your audience.
Work with match types
A match type is an Apple Search Ads keyword setting that helps you control how your keywords are matched to user searches. There are two types you can apply:
Broad match
This is the default match type in Apple Search Ads. Broad match ensures your ad runs on relevant close variants of a keyword, such as singular, plurals, misspellings, synonyms, related searches and phrases that include that term (fully or partially).
Note that in some cases, foreign language words may match to searches if they are relevant to the app. For instance, the word "amigo" may broad match to the search term "friend".
Exact match
For the most control over searches where your ad may appear, use exact match. You can target a specific term and its close variants, such as common misspellings and plurals. Your ad may see fewer impressions as a result, but your tap-through rates (TTRs) and conversions on those impressions may be higher because you're reaching the customers most interested in what your app offers.
You can pause a match type and add a different one any time, but you cannot change a match type once you've saved it to your campaign.
Note: Close variants may not work in some languages.
Tip: Use both match types.
We recommend you run campaigns with both broad match and exact match to ensure good coverage and performance. Broad match covers a wider pool of related search terms, which increases your coverage from that keyword. It's common to run a term on broad match for keyword discovery and to ensure greater coverage with fewer keywords. Exact match provides the opportunity to show your ad for the exact search term. While it gives you less coverage, the user intent is more clearly defined and you can price the keyword appropriately to maximize impressions. View more on keywords and match types.
Set your maximum cost-per-tap (max CPT) bid
Your max CPT bid is the maximum amount you are willing to pay for a tap on your ad.
Your default max CPT bid applies across all keywords unless you specify a max CPT bid at the keyword level.
When calculating the amount of your max CPT bid:
What amount you can afford to spend on a new customer or action. Let's say it's $2.50 (U.S.).
The percentage of users who tap on your ad and who you think will download your app or take your desired action. In this case, you estimate 40%.
What you can afford to pay up to 40% of $2.50 (U.S.) (or $1.00 U.S.) for each tap. Therefore, set your starting default maximum CPT bid to $1.00 (U.S.).
To help inform your bid decisions, we'll present a max CPT bid suggestion to you when you create a new campaign or ad group. The suggested amount will help increase the likelihood that your ads are shown on the App Store. It's based on what we know about your app and what advertisers with similar apps are willing to pay. It's simply a reference point.
Remember, your max CPT bid is the maximum amount you'll ever pay for a tap on your ad. The actual amount you'll pay is based on what your nearest competitor is willing to pay for a tap on their ad. Learn more
Determine your cost-per-acquisition (CPA) goal
Cost-per-acquisition (CPA) goals are optional. We use your CPA goal as guidance to help maximize your conversions. (Note: It's not guaranteed.)
- We recommend you give your campaign time to run so you can learn from the results before you set a CPA goal.
- Be realistic when setting the cost you can afford to pay for a conversion.
Set your time zones
You can choose a time zone when you create your Apple Search Ads account. Your selection defines the start times and end times for all of your ad groups and reporting metrics.
Important note: Once you set your time zone for your account, you cannot change it. Also, your billing will be based on UTC, rather than the time zone you select.
Campaign issues
If your app isn't available in the Create Campaign page
If you're trying to create a campaign but your app doesn't appear as an option when you type or search, it may be because:
Your Apple ID isn't associated with an App Store Connect account
You must be assigned as Admin, Legal, or Marketing role in your App Store Connect account to link accounts to Apple Search Ads.
If you're an agency, please contact us. Agencies that plan to promote third-party apps are required to have Apple Search Ads accounts set as Agency accounts. Please note that the Agency setup process can take time and is not guaranteed.
Your app is new to the App Store
It can take up to 24 hours for your app to appear when you create a campaign.
Your app can't be promoted in Apple Search Ads
Your app might be in violation of one or more of the Apple Search Ads Advertising Content Policies. It's also possible that your app is not compliant with App Store Guidelines. Please review the policies—and if you have any further questions contact us.
Your app name contains a special character
If your app contains an accented letter or other unique character, make sure to include it consistently to ensure your app name appears in the Campaign Creation flow. To type an alternate version of a character, hold the key down until its alternate characters are displayed. Then either click on the one you want to use, or type the number that appears underneath. Learn more.
If you've been notified that your Apple Search Ads campaigns are paused due to a policy violation
Your app might be in violation of one or more of the Apple Search Ads Advertising Content Policies. It's also possible that your app is not compliant with App Store Guidelines. Please review the policies and if you have any further questions contact us.
If Apple Search Ads is showing the wrong price for your app
If you change the price of your app on the App Store, it could take up to two hours for that change to appear in Apple Search Ads.
If you're trying to advertise an app bundle
Apple Search Ads doesn't currently support app bundles.
If you can't access Apple Search Ads from your browser
Supported operating systems
Mac OS High Sierra 10.13.2 or later
Windows 10 or later
Supported browsers
Safari 11.0.2 or later
Chrome 62 or later
If you're not seeing impressions on your ads
Many factors can affect whether your ad receives impressions, including relevancy and bid amount comparative to your competitors, and the number of times users on the App Store are searching for apps like yours.
Impressions are not guaranteed, but there are a few things you can do to improve your chances:
- Increase your maximum cost-per-tap (max CPT) bid. Many developers raise it gradually while tracking results. You can refer to our suggested bid range and bid strength indicators as guides.
- Turn on Search Match for automatic search term matching.
- Analyze Search Match results to identify search terms that are performing well and add them as bidded keywords at a higher max CPT bid.
- Turn off or limit audience refinement to expand your reach.
- Check your CPA. If you set your CPA goal too low or below your max CPT bid, you may miss out on valuable impressions and conversions.
If your account is on hold
A campaign or account will reflect the status "on hold" if any of the following criteria are met:
- Campaign end date is in the past.
- Campaign budget or maximum daily spend has been reached.
- No valid payment method is assigned to the primary account.
- Credit card has been declined.
- A credit card chargeback has occurred.
- Violation with Apple Search Ads Advertising Content Policies or Apple Search Ads Terms of Service.
If you're trying to advertise a 32-bit app
Update your app to support 64-bit. Apple Search Ads for 32-bit apps do not appear to users on iOS 11. Learn more about submitting apps.
If you can't run your campaigns on the App Store in France
In compliance with the French law known as "Sapin Law," which intends to make the business of media-buying more transparent, only the advertiser who owns both the app and the Apple Search Ads account can promote an app on the App Store in France. That means if you are an agency, agent, or representative who manages Apple Search Ads for a client whose company is either registered, established, or otherwise located in France, you are not eligible to run ads on behalf of that advertiser on the France App Store.
If your campaigns on the App Store in France say they're 'Incomplete'
If you or an account admin previously identified yourself as an 'Agent' in 'Account Information,' you also need to answer the following question: Are you promoting the app on behalf of or for the benefit of a French company? Click 'Edit campaign settings' to answer this question.
If you or an account admin never previously self-identified as an 'Agent' / 'Not an agent' in 'Account Information,' you will need to answer the question of whether or not you are promoting the app on behalf of a French company. If you already answered 'Yes' to this question, then another account admin needs to answer this question. Once all users in your account with the admin role answer this question, the campaign status will update.
We've identified a select group of leading campaign management and measurement companies to help Apple Search Ads Advanced customers manage, measure, and optimize their campaigns. Our partners will work closely with Apple Search Ads to help ensure they provide the highest level of support and expertise, as well as implement the latest technical integrations available with Apple Search Ads Advanced.
See all available Apple Search Ads Partners.
To help you identify an Apple Search Ads Partner, you may see an Apple Search Ads Partner lockup displayed on their website and integrated in their customer communication.


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Letters are going home this week to notify parents of water testing in elementary and prekindergarten schools. The RPS 205 Facilities Department has worked ahead of pending legislation for the past two months to test for lead. Gov. Bruce Rauner approved a bill this week that requires elementary schools and daycare centers to test drinking fountains, sinks and other water sources for lead.
Schools are being tested in phases. As results are received, principals are sharing letters with families that provide test results and more information about the process. Ten schools will receive their initial results this week. Additional results and letters will be distributed in the coming weeks.
The new law requires school districts to test water sources – such as fountains and sinks – used for drinking and cooking. Schools built before 1987 that educate K-5th grade students must test their water by Dec. 31, 2017. In RPS 205, that includes 31 schools. Schools built after 1987 through 2000 must be tested by Dec. 31, 2018. District officials are planning those additional tests. The law also requires organizations to notify parents of those results. Complete results will be posted on rps205.com once they're available.
"We knew environmental organizations were pushing this legislation, and it makes sense," said Chief Operations Officer Todd Schmidt. "We're moving as quickly as possible to make sure our students and staff have clean, safe water."
The Environmental Protection Agency says water tested at 15 parts per billion or higher requires action. (For some context, the highest level found in Flint, Mich., registered at 13,000 parts per billion.) Any fixtures in the district that test at or above 15 parts per billion have been – and will continue to be – shut off and bagged. Affected water fixtures will be repaired and/or replaced, and they will not be available for use until they retest below that acceptable threshold. About 75 percent of fixtures that have failed the test (including drinking fountains and other water sources) have been replaced and are waiting to be retested.
Administrators are estimating costs for the testing and repairs. The district does not have lead service pipes, but it does have components or parts used in the construction of the water supply system that contain lead.
Initial tests included about 10 samples per school, depending on school size. In some cases, tests included water sources that are not used for drinking or cooking, such as water from a maintenance closet sink. Since those samples were taken, legislation has been updated to require water samples at every fixture used for cooking or drinking. Additional tests are pending.
Facilities staff are collecting samples; PDC Laboratories, Inc. in Peoria, an environmental laboratory certified through the Illinois Environmental Protection Agency, is running the tests. Taking water samples does not disrupt the school day.
Students and staff at Auburn High School briefly evacuated the building this morning following a fire alarm. The Fire Department responded and quickly extinguished the fire in a restroom.
The Guilford Viking Credit Union is open to Guilford students and Rockford Public Schools staff.
A limited number of bricks will be in a pile outside the construction fence, first come first served.
Rockford Public Schools will celebrate the eighth annual Champions Ball and Athletic Hall of Fame at 5 p.m. Feb. 8 at the Radisson Hotel and Conference Center.
501 7th St., Rockford, IL 61104
M-F 8 a.m. - 4:30 p.m.
Rockford Public Schools ©Copyright 2019. All Rights Reserved.

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National Crime Victim Law Institute
Advocate Spotlight: Karla Salp
January 31, 2012
Karla Salp is the Executive Director for the Washington Coalition of Crime Victim Advocates (WCCVA), a coalition advocating for improved rights and services for victims of all crime types. Karla was raised on a farm in George, Washington and her introduction into the world of crime victim services came as an AmeriCorps VISTA volunteer in 2003. She spent her service year as a Child Advocate for a domestic and sexual violence program serving four counties in rural Montana. When her service year ended, Karla became the Victim/Witness Coordinator for the Grant County Prosecuting Attorney's Office in Ephrata, Washington. She spent six and a half years there working for victims of all types of crime. Increasingly discouraged by the treatment of victims in the criminal justice system, she began to work with WCCVA to promote change on a systems level in 2005. In 2010, Karla moved to Olympia, Washington and became the Executive Director of WCCVA where she passionately works to improve the rights and service available to victims as well as obtaining necessary funding and resources for victim advocates, regardless of crime type.
Karla has this to say about her work with NCVLI and WCCVA:
I first learned of NCVLI when I heard NCVLI present in 2005 on the legal clinics that NCVLI partners with around the country. A few months later, our elected prosecutor mentioned filing a motion to have a court-appointed attorney represent the parents of a homicide victim. I told him about NCVLI and contacted NCVLI. With NCVLI's help, we were able to get an attorney for the victim's family. After that, I was in regular contact with NCVLI for various issues and referred multiple advocates around the state to NCVLI for help.
Now that I am working for WCCVA, NCVLI is even more crucial to my work. WCCVA recently formed a "Victims' Rights Alliance" - a group of those dedicated to improving the rights afforded victims in Washington. We are systematically reviewing the rights we currently have and will be creating strategic plans to eliminate the gaps in rights and enforceability. NCVLI is providing critical guidance and helping us understand how our rights measure up nationally. Their review was both eye-opening and useful. We have a lot of work to do in Washington and NCVLI's support of our efforts is going to make for what I hope will be a dramatic improvement for crime victims.


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Dental Crowns
Dental crowns can restore the form and function of teeth that have become structurally compromised due to trauma or treatment for decay and other issues. They can also be used to replace a lost tooth in conjunction with a dental implant. At our Denver, NC practice, Dr. Frank Avason has over a decade of experience providing his patients with natural-looking dental crowns. Valuing each patient as an individual, Dr. Avason will work with you and determine a customized treatment plan to address your needs.
What is a Dental Crown?
A dental crown, sometimes called a cap, is a tooth-shaped restoration used to strengthen damaged teeth. Crowns can be crafted from various materials, including porcelain and zirconia. Used in a variety of procedures, crowns serve both cosmetic and functional purposes. The high-quality dental materials available today can be customized to blend with your surrounding teeth for a seamless and dazzling smile.
If you have suffered dental trauma, tooth decay, or tooth loss, a dental crown may be an option for you.
Implant-Supported Crowns
An implant-supported crown is used to restore a dental implant for the purpose of replacing the entirety of a lost tooth. Rather than being seated on a tooth, a crown can be attached to an implant using a connector (abutment). A dental implant is placed during an oral surgery procedure. The presence of the implant will prevent the bone atrophy that occurs following tooth loss, helping to maintain your oral health. Dr. Avason places and restores dental implants at our family practice.
Candidacy for Traditional Dental Crowns
During your initial consultation, Dr. Avason will review your needs and help determine if a dental crown is right for you. A traditional dental crown can:
- Conceal chips and cracks
- Reinforce a fractured or weak tooth
- Conceal tooth discoloration that does not respond to teeth whitening
- Address a cavity that cannot be treated with a dental filling alone
- Protect a tooth following root canal therapy
Placing Dental Crowns
First, any problems with the tooth must be addressed. This could include removing the decayed portions of the tooth, performing root canal therapy, or both. Once the tooth has been treated, the doctor will reshape and smooth the tooth in preparation for your crown. After the tooth has been prepared, impressions will be taken. These molds will be sent to a dental lab to guide the fabrication of your new crown.
A trained ceramist will custom-craft your new crown to achieve a precise fit. This process typically takes about one to two weeks. While you wait for your restoration, a temporary crown may be placed to protect your tooth. Once we receive your crown from the lab, we will place your crown during a second visit. Carefully checking your bite, Dr. Avason will make any necessary adjustments before bonding the crown into place.
Schedule a Consultation Today
If you have suffered dental trauma, tooth decay, or tooth loss, a dental crown may be an option for you. To schedule an appointment with Dr. Avason, contact us online or call our office at (704) 820-9797. We look forward to helping you achieve the oral health, comfort, and confidence you deserve through our personalized treatment.
MessageOur Staff
"Your smile is one of the first things someone notices about you—let us make it shine." DR. FRANK AVASON III


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Timberland Surpasses Two Key CSR Targets Nearly Two Years Ahead Of Schedule
Exceeds goals for greenhouse gas emissions and renewable energy sourcing; continues to raise the bar for 2020
Jul 09, 2014, 09:00 ET
STRATHAM, N.H., July 9, 2014 /PRNewswire/ -- In 2007, as part of its overall commitment to sustainability and Corporate Social Responsibility (CSR), Timberland set a number of aggressive performance targets related to its four CSR pillars: Factories, Climate, Product and Service. The goal was to achieve these targets by the year 2015. Today, Timberland is pleased to announce that as of year-end 2013, due to persistent efforts to reduce its environmental impact, the brand has already exceeded two critical 2015 goals – nearly two years ahead of schedule.
Details on the key milestones Timberland has achieved ahead of schedule include:
Greenhouse Gas (GHG) Emissions
Renewable Energy Use
GOAL: Reduce GHG emissions by 50% by 2015, based on 2006 baseline.
GOAL: Source 30% of energy from clean, renewable sources by 2015, based on 2006 baseline.
RESULT: By the end of 2013, Timberland surpassed this 2015 goal, achieving a 53% reduction of GHG emissions. In 2013 alone, the brand reported a 23% reduction in GHG emissions as compared to 2012.
RESULT: By the end of 2013, Timberland surpassed this goal, with 31.4% of its energy derived from renewable sources. In 2013 alone, the brand increased its use of renewable energy by 20% over 2012.
Timberland attributes these accelerated results in 2013 to a higher use of renewable energy sources in its European headquarters as well as in its global distribution centers.
"Timberland's emission reductions and steadfast commitment to the use of renewable energy are truly impressive," said Anne Kelly, director of BICEP (Business for Innovative Climate & Energy Policy) at Ceres. "The company has long been a pioneer both in CSR and in standing up for meaningful federal policy action. Today's achievements underscore Timberland's well-earned reputation for sustainability leadership."
Timberland's CSR success is not confined to environmental impact alone. In terms of community service, this May, Timberland reached an important volunteerism milestone – the one-millionth service hour served by employees around the world. Year-over-year, the brand served roughly 32% more hours in Q1 2014 vs. Q1 2013, driven by service initiatives from the Dominican Republic to Europe to Asia.
"We're excited to have hit these important climate targets so far ahead of schedule, but that doesn't mean the work is done," said Patrik Frisk, coalition president, Outdoor Americas for VF Corporation and president of Timberland. "As part of Timberland's ongoing mission to create sustainable impacts across our business, our environment and the communities we call home, we're always focused on continuous improvement. This includes everything from lightening our environmental footprint to embracing volunteerism around the globe. Now we turn our eyes toward setting new goals for 2020, to take our sustainability efforts to the next level."
More detailed data and analysis on Timberland's progress against various CSR targets can be found on the Goals & Progress section of Timberland's CSR website, http://responsbility.timberland.com.
About Timberland
Timberland, a brand of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by its commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.
Courtney Wagoner
Porter Novelli
SOURCE Timberland


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Geno Hayes News Archive
Are You a Stathead?
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News -- March 2019 (1)
- 3/8 FootballPerspective.com: Montez Sweat Ran One Of The Best 40-Yard Dash Races Ever: Last year, edge rushers Marcus Davenport (14th overall pick by the Saints) and Lorenzo Carter (66th pick by the Giants) ran the...


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SCISSION provides progressive news and analysis from the breaking point of Capital. SCISSION represents an autonomist Marxist viewpoint. The struggle against white skin privilege and white supremacy is key. --- "You cannot carry out fundamental change without a certain amount of madness. In this case, it comes from nonconformity, the courage to turn your back on the old formulas, the courage to invent the future." FIGHT WHITE SUPREMACY, SAVE THE EARTH
Tuesday, June 06, 2006
Several dozen people staged a rare demonstration outside the Russian embassy in Yerevan, Armenia on Monday to condemn and protest against the continuing racially motivated killings of Armenians and other dark-skinned residents of Russia. They accused Moscow of connivance and even complicity in the xenophobic violence widely blamed on tens of thousands of neo-Nazi skinheads operating across Russia. They also denounced the Armenian government's reluctance to bring the Kremlin to task over the killings.
The protest was sparked by the fatal stabbing of a Russian citizen of Armenian descent by a group of rampaging youths on a train in a Moscow suburb. Artur Sardarian, 19. Sardarian's violent death came in the wake of an uproar caused by the killing of another young Armenian. The 17-year-old Vigen Abramiants was stabbed to death on a Moscow subway platform on April 22. It is reported that there have been at least six ethnic Armenian killed in a similar fasion in Russia this year.
Russian human rights organizations say a total of at least 15 people from the Caucasus, Central Asia and Africa have lost their lives in racist attacks since January.
The following comes from A1+ (Armenia)
10 NGOs together with about 50 citizens organized a rally of protest opposite the Russian Embassy with posters saying "STOP". They condemned the activities of the racist groupings in Russia, in particular the skinheads and demanded the RF authorities to resort to strict measures to arrest and punish the murderers.
"What is taking place in Russia against Armenian is intolerable. The Russian authorities do not carry out the necessary investigations in order to punish the organizers of the murders. We think that the idleness of the Russian authorities is a way of encouraging," Arsen Kharatyan, member of the initiative group «For the Development of Science» complains.
Head of the Armenian Helsinki Committee Avetiq Ishkhanyan who joint the rally said, «I am sure that if the Armenian authorities had a stricter attitude towards the events, there wouldn't be such a continuation. If they sent a serious note to the Russian authorities after the desecration of the Armenian cemetery in Krasnodar, I think something would be done in that direction».
The participants of the rally handed their statement to the Russian Ambassador after which headed for the RA Foreign Ministry saying that their complaint is not only against the Russian authorities.
«One of the aims of the action is to invite the attention of the Armenian authorities to the matter. We must send lawyers from Armenia to Russia to follow the trial, as it was done in Hungary», Avetiq Ishkhanyan thinks.
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Historically, it was unheard of for a mother to commit herself to any job other than looking after the home. But times have changed, and there are many opportunities for both the single mum, the semi-married mum and the married mum.
If you opted to take maternity leave, you may have limited choice in whether you can return to work, however the option of flexible hours or childcare vouchers from your workplace may arise.
Alternatively, some mums start new work as their babies are approaching toddler age and can attend nursery/pre-school for up to 30 free hours.
The schedule of a working mum will have some impact on the home so it's always best to weigh out the benefits and setbacks you may face:
The pros:
Money – you're not going to work everyday for no reason. An increased income can massively benefit the "quality of life" for your family.
Adult time – you wont constantly be around your child(ren) and that could be a good thing; you will be able to develop yourself professionally.
Time Management – you will be an expert at managing your time effectively as you know that you have more than one task a day to complete at both work and home.
The cons:
Childcare – It is vital that you have peace of mind regarding your childcare arrangements while you are at work. Childcare can very expensive. A reliable family member? A nanny that comes to your home? A babysitter whose home you go to? A nursery? These are some of the various options you can consider.
Your job may have moved on – upon returning to work, do not get your hopes up and assume your job will be exactly as you left it. Your company would have adapted without you and the duties in your role may have changed. But don't take it personal, just get on with it.
You don't get to see your child all day long – understandably, you will miss your child(ren). Alot.
Starting or returning to work does not have to be all doom and gloom. Some mums love it, some mums hate it. You have to find what works best for you and your family.
As always, thank you for reading.


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Kids Meet A Cop
The HiHo kids are meeting a police officer!
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text: One of the most timeless engagement ring designs is the classic channel set diamond setting. The design of this ring has a stunning princess cut center diamond that is set in a floating diamond "bridge" setting over a row of channel set princess cut diamonds. This ring has very modern smooth lines and is a unique twist on a classic style.


text: As an early adopter, I remember all the angst and impatience about the unknowns and the few early delivery problems back in the end of last year. I have always said it was still all very worth it after driving the car for a few days. I have not paid attention to pricing since delivery and after seeing the Studio Update thread, I went and review how much my car would cost now with the same options and I was blown away - my exact configuration would be $11,370 more. My price was $87,600. I did not include the delivery and prep as I assume that it did not change; I did not see the current delivery and prep price in the newly updated Studio. Now this is all good for me as an owner, I just wonder if the price increase is even better for me as a shareholder Hopefully, this is not too much painful for soon-to-be buyers.


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MeriCrusher Has Arrived.
S500 MeriTractor and MJH-series MeriCrusher attachment arrive at CrossTrac
"This is a game changer."
That was the reaction when we told Northern Clearing that we were bringing 768 hp of PTO-driven madness to the US and that this is NOT a mulcher. The S500 MeriTractor and MJH-series MeriCrusher attachment clear biomass in a way that traditional methods just can't deliver. NCI immediately saw the value and told us to get one on the way ASAP.
We just delivered to Northern Clearing the FIRST machine to enter the US. NCI is renting this machine for their contract to clear the right of way for Minnesota Power's Great Northern Transmission Line, a 225-mile project to deliver clean hydropower from Manitoba to Minnesota.
There are so many features and innovations in this package that it will take several posts to address them all. Over the next few days, look for more posts from CrossTrac Equipment to explain how this is not a mulcher, why the tractor has no "front" or "back", and that everything you thought you knew about mulching and grinding was only part of the story.
We will also introduce CrossTrac's strategy to develop a "Tear Stuff Up" business segment and a unique, highly productive rental fleet.
Contact Us
Rhinelander, WI:
Gaylord, MI:


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In Brackets EP - Dark Sky
$ 10.00
This is the In Brackets EP, by Dark Sky. It's our fifth release on the label. Dark Sky is a trio of musicians and producers from London. They're the first non-Brooklyn artists on the label, and, funny story, when they first sent us music, we actually thought they were from Brooklyn. (Shows how much we know.) No matter where they're from, they're excellent, and the music they make has found itself perfectly at home on the Mister dancefloor.
***This record is a repressing and is shipping with no jacket***


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Rex Williams
Getting outside feeds my soul. With my photography, I can try to bring the outside in. There are natural locals that I return to over and over. With each trip, the scenery has been changed by a seemingly chaotic nature. There is an order to this chaos that evokes an emotional response that can be beyond words or titles. My goal with the camera is to capture small pieces of this order in chaos.
"Only in fragments of the whole is nature's order apparent." – Eliot Porter


text: Busy small animal practice outside of Annapolis, MD, looking for a full-time associate. We have wonderful clients and a fantastic staff and practice high quality medicine. We also honor the importance of a good work-life balance. No on call or emergency work needed. We would love to hear from you. Send a resume to: Bay Hills Animal Hospital Attn. Dr. Monica Kaiser, 1292 Bay Dale Drive, Arnold, MD 21012.


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The warplane was warned 10 times before being downed near the Syrian border by two Turkish F16 jets for entering the country's airspace, the Turkish military said.
The Kremlin, which has been accused in the past of incursions into Turkish territory, said the destroyed plane was a Sukhoi Su-24 fighter.
The fate of a second pilot is still unknown amid conflicting reports.
Russian president Vladimir Putin is furious, branding the incident a "stab in the back" and promising "serious consequences".
He has now suspended military contact with Turkey over the incident and a Russian warship will be deployed to waters off Syria, Russian news agencies reported.
Moscow says it can prove that jet had been over Syria the whole time, but Turkey said the craft repeatedly violated its airspace.
There were further reports a helicopter sent to rescue the downed airmen was shot down too.
Russia's defence ministry confirmed a soldier died during a rescue mission.
Now tensions are running high as NATO prepares to gather for an emergency meeting.
The Turkish PM has fired a warning to the world, telling globals powers his nation would defend itself again.
Ahmet Davutoglu said: "We would like the entire world to know that we will take necessary measures and make any sacrifices when it comes to the lives and dignity of our citizens."
US President Barack Obama also defended Turkey's "right to defend its territory and its airspace".
As Turkey is a member of NATO – and the alliance counts an attack on one as an attack on all – any conflict with Russia could lead to World War 3.
The Kremlin initially said it was too early to draw conclusions, but blasted the downing of the plane as a "very serious incident".
A spokesman said: "The Ministry of Defence would like to stress that the plane was over the Syrian territory throughout the flight."
Moscow sources added that firepower was levelled at the jet from the ground.
Turkish officials blamed Russia for the move, saying it had repeatedly violated its airspace.
"The data we have is very clear," a senior official said. "There were two planes approaching our border, we warned them as they were getting too close."
The incident is the first time a NATO member state has shot down a Russian aircraft since the 1950s.
Russia was accused recently of bombing ethnic Turks in Syria – known as Turkmen – and was warned the practice "could lead to serious consequences".
Both pilots escaped the jet before it crashed and one of them was captured by Turkmen rebels, who are searching for the other.
Footage shown on Turkish TV showed the captured pilot being dragged from beneath a tree as onlookers shout "Allahu Akbar".
"A Russian pilot," a voice is heard saying as a group of men gather around him.
In a bid to save the pilots, two Russian military helicopters joined the hunt for the men.
A rebel group, understood to be using American weapons, claim they downed one of the helicopters.
The fighters said they were armed with U.S. Tow missiles and had hit the chopper with an anti-tank missile.
And unverified footage uploaded to YouTube appears to show the moment the aircraft was destroyed.
Ten people were reportedly on the chopper when it was forced to land in Latakia, Syria, but all were evacuated before it blew up.
The Syrian Observatory for Human Rights confirmed that the helicopter was hit.
Both Turkey and Russia want a different end to the Syrian conflict, with the latter backing the embattled government of Bashar al-Assad and the former seeking regime change.
Turkey's defiant PM Ahmet Davutoglu said last month his country would "not hesitate" to shoot down foreign planes.
And the nation has already shot down a drone thought to have been Russian near its border with Syria.
Footage from local station Haberturk TV showed the plane going down in flames in a wooded area.
Another clip from Turkish news agency Anadolu showed two pilots parachuting out of the jet before it crashed.
The plane went down on the Syrian side of the border in an area known by Turks as Turkmen Mountain.


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I have finally found a fool-proof solution to dark circles and puffiness under your eyes. I know, you're tired, but it definitely doesn't need to look that way. Just try this coffee eye mask. It's super easy to whip up at home and wakes your eyes right up. Take the long weekend to put this mask together and rejuvenate your eye area for next week.
Here's what you'll need:
– 1 tsp of fresh coffee grounds
– A pinch of black pepper
– 1/4 teaspoon of melted coconut oil
Step 1: Combine the ingredients above into a paste with some water. Stir it well so it isn't too lumpy, but the water and coconut oil should make the coffee groups fairly smooth.
Step 2: Put the paste underneath your eyes and leave it there for about 5 to 10 minutes.
Step 3: Finally, dab the mask off with a warm washcloth. You can follow up this mask with an eye serum or moisturizer for the ultimate treatment.
Aaaand you're done. Enjoy!
Be sure to check out DIY cooling cucumber and mint eye treatment and 3 ingredient exfoliating lip scrub.


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|T-shirt available here.
At the post, Do Catalonians Have the Right to Secede?, where I reject natural rights theory, Dwight writes:
RW, the Wikipedia article on NAP shows 6 justifications, natural rights being one of them. I'm sure you have an article describing yours, and a link to it would be appreciated.Actually, its full delineation will be in my forthcoming book, Foundations of Private Property Theory.
Here is a teaser from Chapter One:
Hayek, as the quote at the start to this chapter reveals, considered the consistent application of subjectivism in economic theory extremely important. Could subjectivism applied to social theory in general be as important? Is it possible that those attempting to find objective laws, natural or utilitarian, that apply to all, are barking up the wrong tree, so to speak? Is it possible to argue that a societal structure could be developed that does not seek out grand objective laws that apply to everyone? Is it possible that a society could be formed where individuals, in subjective manner, set their own rules?
Bottom line : Can we apply subjectivism to the theory of civil society to advance the notion that a society based on the recognition of the subjective desires of individuals is the best society for most?
My answers to all these questions are a full throated "Yes."
It is the individualist-subjective case for a private property society and the non-aggression principle.
The problem with natural rights theory and utilitarian theory is that they both attempt to impose order with shaky so-called objective justification That is, in some manner, rules are created that it is claimed are objective and therefore must be obeyed by all. But because we all have our own subjective values, we most certainly will not be happy with all the rules imposed on us by others. Coercion will be the result to keep us in line with whatever rules are set by whatever ruling body, a congress, a parliament, a direct majority rule society, a king, a dictator etc.
Some societies with a governing body may be less oppressive than others but the fundamental foundation of a society with a governing body that sets rules is some type of oppression of the individual to the demands of the rule makers.
Is there away to get around this problem?
The answer is yes, if we begin to understand that we all live on this tiny planet together and there are only two ways to go about surviving with the other roughly 7.5 billion people on this planet. We can either act like complete thugs and fight and steal to get what we want or we can enter into exchange and co-operation.
If we go the thuggish route, there are a few problems. Others are going to fight back. Others will hide what they have in their possession and others are not going to willingly co-operate with us.
On the other hand, if we come with goods and services and offer them in exchange for other goods and services, we will generally be welcome with open arms.
Less battles, more goods and services. This is the route most of us haven chosen. Indeed, it is because of the decision of most to co-operate that we have a vast complex economy that makes available all sorts of things.
But once we have made things and have acquired things in exchange, we will want to store them some place nearby where we lay our head to sleep.
This presents us with a second problem. Do we really want to lug things around and lay them down in a different place every night or would it be better to find a place where we could store things that we could return to every evening? It would allow us the ability to control more than what we can just carry and free us from lugging things around all day.
This problem of what to do with things is not a problem limited to each of us as individuals, it is pretty much universal and so it could be wise to agree with others that we should allow each of us to control our own property (land and other forms) and not bother others on their land properties. This is not because of some natural law or natural rights. It is not because of some utilitarian declaration that this will be good for all but rather from our own subjective view where we say individually: "Hey, I need a place to put my things and so do the other people around me. I'll cut a deal with them. They leave my property alone (including my land) and I will leave their property alone."
And thus a Private Property Society is born.I see the non-aggression principle as a subset of the Private Property Society principle. In the same way that I don't want others messing with my property (land and otherwise), I prefer a society where the non-aggression principle is generally observed, not becasue it is a natural right, or "good" from a general utilitarian perspective but because this kind of society will be the best for me as an individual and I expect that it would be such for most others, thus the grounds to agree to a society where private property and the non-aggression principle are adopted.


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SCE Resources
The Writing Center can help you meet the challenges of your Senior Capstone Experience project!
Attend our SCE Boot Camp
Each fall and spring semester, the Writing Center hosts an SCE Boot Camp. For this event, we'll provide you with the space and the encouragement to spend a full day working on your SCE project, from 10:00 am to 4:00 pm. You'll have a quiet place to work and the camaraderie of other SCE writers.
Representatives from the Writing Center, the Office of Academic Skills, and Quantitative Skills Center will also be on hand for individual consultations and group workshops. We'll even provide lunch!
Spring SCE Boot Camp Date: March 3
Register Online
In the meantime, are you ready to go to Boot Camp?
Can't wait? Make an appointment today!
You can make weekly appointments with our peer writing consultants to help with your thesis. Just log in to our online schedule. Click here for testimonials from our peer consultants and SCE writers!


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This episode of MBMBaM's got all the hot comedy stunts you could ever hope to see: Comedy flips, joke jumps and bad impressions so sick that you'll puke. So maybe don't listen to it in public.
Suggested talking points: Comedy X-Games, Casual Headshots, Twerking, A Real Premium Rush, Birdtrain, Hulk Hogan Buttcrimes
When throwing out lines as Andre the Giant in that deep, hollow, French accent I misheard the following:
"I have a big bag of dirty hamburger."
I laughed so hard tears came to my eyes.
What is dirty hambuger?


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Liverpool Empire
Lime Street
The theatre is around the corner from Liverpool Lime Street station. You can also reach it by taking the M62 into the heart of Liverpool.
Please note: Seating plans are subject to change, can vary according to the specific event and can alter over time. Please check with the venue for event-specific seating plans.
The auditorium of the Liverpool Empire is split into the Stalls and Circle, with the Stalls closest to the stage.
The Stalls level begins at row AA, continues to row DD and then extends from row A to U, with a gap between H and J. Rows AA to H contain two aisles, whilst J to U contain four.
The Circle begins at row A and extends back to row S, with a gap between F and G. There are five aisles from A to F and this varies from row F to S depending on the row.
Please enter your email address.


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Problem: (Solution below)
#1: 1993 Mathcounts National Team Round #4 :The teacher whispers positive integer A to Anna, B to Brett, and C to Chris. The students don't know one another's numbers but they do know that the sum of their numbers is 14. Anna says: "I know that Brett and Chris have different numbers." Then Brett says: "I already knew that all three of our numbers were different." Finally, Chris announces: "Now I know all three of our numbers." What is the product ABC?
#2: 2000 AMC10 #22: One morning each member of Angela's family drank an 8-ounce mixture of coffee with milk. The amounts of coffee and milk varied from cup to cup, but were never zero. Angela drank a quarter of the total amount of milk and a sixth of the total amount of coffee. How many people are in the family?
#1: For Anna to know that Brett and Chris have different numbers, she must have an odd number
because 14 - odd = odd and you can only get odd sum of two numbers if they are different, one odd
one even.
because 14 - odd = odd and you can only get odd sum of two numbers if they are different, one odd
one even.
For Brett to say that he already know all three have different numbers, he not only must have an odd number, but also his number has to be larger or equal to 7 and is not the same as what A have.
Otherwise, A-B-C could be 1-1-12; 3-3-8; or 5-5-4.
It would exceed 14 if you have 7-7-__. (All numbers are positive) so Brett"s and Anna's numbers must
be different.
It would exceed 14 if you have 7-7-__. (All numbers are positive) so Brett"s and Anna's numbers must
be different.
If Brett has 7, then the numbers could be A-B-C = 1-7-6 ; 3-7-4 or 5-7-2.
If Brett has 9, then the numbers could be A-B-C = 1-9-4; or 3-9-2.
If Brett has 11, then then numbers could be A-B-C = 1-11-2.
From the above possibilities you know Chris has to have 6 for him to be sure he knows all the numbers.So A-B-C = 1-7-6 and the product of ABC = 1 x 7 x 6 = 42
#2: Let there be m cups of mild, c cups of coffee. and x people in Angela's family.
According to the given, you can set up the following equation:
m + c = = 8. Two ways to solve this equation.
Solution I:
Both m and c need to be positive so the only x that works is when x = 5.
Solution II:
3m + 2c = 96; m + c is a multiple of 8.
30 3
28 6
26 9
2 45; from (30 + 3 ) = 33 to (2 +45) = 47 only 40 is a multiple of 8
and 40 divided by 8 = 5 so 5 is the answer.


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There are total 9 letters in Veneerers, Starting with V and ending with S.
Veneerers is a scrabble word? Yes (12 Points) Veneerers has worth 12 Scrabble points.
An Anagram is collection of word or phrase made out by rearranging the letters of the word. All Anagram words must be valid and actual words.
Browse more words to see how anagram are made out of given word.
In Veneerers V is 22nd, E is 5th, N is 14th, R is 18th, S is 19th letters in Alphabet Series.


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Now delivering more services, KLB Group's "Finance & Innovation" Business unit renamed "Tax and Finances Services" to coincide with CFOs new needs.
Now delivering more services, KLB Group's "Finance & Innovation" Business unit renamed "Tax and Finances Solutions" to coincide with CFOs new needs.
This slightly improvement is designed to take advantage of the transformations and innovations in the Finance industry and the changing demands of CFOs in an increasingly global and complex world.
KLB Group will now thicken up its Finance & Innovation (FI) businesses to consolidate its portfolio into a more exhaustive and relevant Business Unit called Tax and Finances Services (TFS). This will allow users to challenge and perform the entire Finance cycle, from tax credit, subsidies, Patent Box and Bonuses for researches to R&D developments and Local Taxes, including IBI and IAE.
For Franc Palomino, Director of the Business Unit Tax and Finance Services: "This positioning is an important step forward. As well as providing a unique source of technical knowledges, it highlights consistency of our initiatives that have led our clients to success all around the word."
Since 1995, KLB Group has managed more than 300 international projects for large firms in the Finance sector thanks to its flexible business model and its global presence in both developed and emerging markets.


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Are there campsites in Zugspitze neighborhood?
I am asking about a place where a person can bring its own tent and stay in it for a night and pay not much for that. There is no need for saunas, pools and so on. All facilities that are required are bathroom and shower room.


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Volunteer Project with Nomads in Morocco
- Placement location: Sahara desert
- Role: Caring for livestock, building, cooking and helping to source water
- Accommodation: Host family
- Price: From
- What's included? Food, accommodation, transfers to and from our specified airport, transport to and from work where required, insurance, personal webpage, induction and orientation, 24/7 support
- What's not included? Flights, visa costs, spending money
- Length of placement: From 2 weeks
- Start dates: Flexible
Volunteer on the Nomad Project in Morocco and live with a family whose way of life has barely changed in thousands of years. Whether you are an adventurous gap year volunteer or a career breaker wanting to really get away from it all and experience a very different culture, the Nomadic families of the Moroccan Sahara will be ready to welcome you.
The Nomad Project is located near the city of Guelmim, known as the Gate of the Sahara, as it marks the start of the Moroccan desert. Guelmim is a two hour drive from Agadir and 640 kilometers south of Rabat, where our office is located.
After a night's rest in nearby Fask (30 minutes' drive from Guelmin) you will travel for about an hour to arrive at your desert host family. These travelling tribes herd camels and goats across the dunes to search out the most plentiful sources of water.
Many tourists travel to surrounding towns like Taourirt, Taidalt or the town of Abayno with its hot sulphur springs. They may have a meal and spend the night in a bivouac tent or an auberge. As a volunteer, living and working with the local people you can truly experience the lifestyle of this ancient civilisation.
Volunteering on the Nomad Project in Morocco
As a volunteer you will be involved in a wide range of work and activities during your stay, these may include:
- Caring for and milking the livestock
- Helping to source underground water supplies and oases
- Building the nomadic homes
- Cooking bread and traditional meals in ovens under the sand
- Mastering local Saharan handicrafts
- Learning the local language and the songs of nomadic folklore
In sharing your life with a nomadic Moroccan family you may also wish to teach them the language, games, music, sport and arts of your homeland.
This project runs throughout the year; however, please note that during the summer months of June, July and August temperatures can be as high as 45 degrees Celsius.
Some volunteers opt for a Tamazight Language Project in the capital of Rabat, for two or four weeks, before embarking on their desert adventure.
Nomad Project volunteers should arrange their own transport as far as Guelmim, where the Nomad Project Coordinator will meet you. If you are travelling via Rabat or Casablanca, a member of staff can meet you there to assist you with getting your onward bus or flight to Guelmim if needed.
You can join the Nomad project in Morocco for two or three weeks if you don't have time to join us for four weeks or more. This project has been selected by our local colleagues as being suitable for short term volunteering for both the host community and the volunteer. Although you will gain a valuable cultural insight and work intensely within the local community please be aware that you may not be able to make the same impact as someone volunteering for a longer period.


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By completing your order, you understand that the products(s) you are purchasing are U.S. models and may have power / voltage requirements different from that of your country.
Prices shown in currencies other than US Dollars are estimates based on current exchange rates. We will charge your credit card in US Dollars on the day your order is shipped, and the conversion to your local currency will be done at the prevailing rate by your credit card issuer.
PSSL will not mark your parcel as a "gift", declare a value lower than the actual price paid, or otherwise prepare false customs information.
Datavideo TLM-702HD is a dual 7" LCD TFT monitor bank in a standard 19" 3U rack-mountable design, with a wide range of both High Definition and Standard Definition connections including HD & SD-SDI, HD & SD YUV, HDMI & Composite Video Input for each monitor.
The TLM-702HD monitor provide a range of advanced features that includes, audio indicator when working with SDI and HDMI, safe area indicators (80%, 90% OFF), VITC time code display, auto detection of NTSC/PAL, aspect ratio: 16:9 / 4:3 / 15:9 switchable and dual colour tally indication.
Each monitor have individual adjustments for brightness, contrast, colour and tint (Tint NTSC only).
Built in internal colour bar and blue only function, enables perfect and precise calibration of the monitor.
The TLM-702HD is an ideal choice when working with any High Definition switcher, such as Datavideo's SE-2000, and thanks to the robust steel and aluminium construction, is a standard 19" rack-mountable design, it is a perfect partner for any installation job, in production studio, OB van's, presentation, stage and many other.Includes:


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Bedroom Furniture, Mattresses, Children Bedroom Furniture
When designing your children's room your aim is to develop an inspiring location whilst also supplying a restful environment for sleep. Amazon India has a superb range of children's room furniture readily available in different types and colours, making sure that there is something to suit every single child's taste and sort. With rates beginning at less than $200 we know you will like the savings and we know your children will really like the cool and stylish furniture. The bedroom isn't big, so maximizing storage by putting the dresser beneath the bed was the best solution.
The mother of Eunice , Sherry Crammer age 94 was under no circumstances discovered even though there was a large quantity of blood in her bedroom and blood was located all more than her ceiling. At Children we carry more than 35 various manufacturers that all make a wide variety of children's items. Seeing as it's a boys' bedroom and our boys are obsessed with Legos, we constructed a Lego building station. This classic bed frame features clean lines and a slat style headboard which would appear fantastic in any child's bedroom. I will beg her to do a tutorial on how to reduce and add trim molding to old furniture.
If you are painting laminate or wood furniture and it really is in a high traffic region or a place where company may possibly see it, possibly I would prime then paint. Shop our range now and give whichever youngster you are shopping for the gift of their really own piece of Mocka furniture. The devices incorporate two separate sets of ear strategies: 3 sizes of silicone and 3 sizes of Comply foam recommendations. This time issues get even worse than just hearing marble dropping and moving furniture and anything just move/pass at the stairs going to the kitchen.
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Night mode is an automatic setting which takes advantage of the new wide-angle camera that's in the iPhone 11 and 11 Pro models. It's equipped with a larger sensor that is able to let in more light, allowing for brighter photos when the light is low.
More Reports of NVIDIA Graphics Chips in Next-Generation MacBook Pro
In its roundup of the latest MacBook Pro rumors, ABC News specifically claims that Apple will be using NVIDIA graphics chips in the new MacBook Pro reportedly set for introduction at next month's Worldwide Developers Conference.
The new laptops are expected to be powered by Intel's latest processors, called Ivy Bridge. Those processors will be faster than the current generation of Intel processors and improve graphics. However, the laptops will also get a graphics boost from Nvidia's latest graphics, the GeForce GT 650M card. ABC News has heard the same from its sources, which say Apple will move from AMD to Nvidia graphics chips in this version of the MacBook Pro.The Verge offers similar claims, with the growing reports suggesting that the switch from AMD to NVIDIA may indeed be taking place.
Apple's updated MacBook Pro rumored to arrive this summer will feature Nvidia graphics alongside Intel's Ivy Bridge processors, a switch from the AMD GPUs in the current models. The news comes to us directly from a trusted source, and it's further corroborated by Joanna Stern at ABC News, whose sources also tell her that the new machines will indeed feature high resolution Retina Displays.Apple has moved back and forth between NVIDIA and AMD several times over the years, taking advantage of whichever graphics chip firm is offering the better product with the right pricing and timing. Consequently, a shift to NVIDIA should not be taken as an indication that it is a long-term decision, although Apple has been rumored to be making a similar move for the Mac Pro.
Top Rated Comments(View all)
I just went to my last-ever college final today and I graduate on Friday. Hope I can still pull a student discount!! Fingers crossed
Better be 2 Gig's dedicated
I guarantee you will not see 2 Gb. It's Apple we are talking about. They'll give you 512 Mb, custom version.
Better be 2 Gig's dedicated
Wishful thinking here but maybe Apple will give us the choice... AMD as standard and Nvidia as BTO. It would serve them best to offer both if they can implement it on the motherboard design... Too many users require one or the other in terms of OpenCL or CUDA, apple stand to lose one type of customer or another so why not offer both and keep everyone happy!!
Although correct me if I am wrong but Nvidia GPUs do support OpenCL, apple just doesn't activate it in their drivers?
Where do you get the idea that nVidia GPUs don't support OpenCL in OS X? nVidia and Apple collaborated quite heavily to develop OpenCL before submitting it to Khronos for standardization so OpenCL is actually closer to CUDA than CTM/Brook+ which was ATI's competing proprietary GPGPU technology at the time. As such even first gen nVidia DX10 GPUs (8000 series) support OpenCL in Snow Leopard and up, whereas OpenCL requires later 2nd gen DX10.1 GPUs (HD4000 series) for ATI. Post standardization, AMD's support for OpenCL has been stronger though, abandoning their own proprietary APIs, whereas nVidia has continued to support CUDA alongside OpenCL.
This is a huge mistake. 600m chips are not Kepler, but simply re-branded Fermi, while 7000m chips are Southern Islands based. I hope this isn't true, as there's no reason why Apple would suddenly take a dive for the stupid.
Not all 600M chips are rebranded Fermi's. The 650M is actually Kepler.
This is a huge mistake. 600m chips are not Kepler, but simply re-branded Fermi, while 7000m chips are Southern Islands based. I hope this isn't true, as there's no reason why Apple would suddenly take a dive for the stupid.
Nope it is a TRUE Kepler based chip, it's based on Nvidias GK107 architecture, google it.
The 650 is the top of the line mid range chip. The X series is for gamers and we know Apple isn't going to put that in their MBPros.
And now, we are getting iMac updates...
I have no idea what to get..haha.
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No time to read it all? Then take it to go!
Did you know we offer professional help by having you stay with us at our inpatient rehab? Yup. We're great at helping you stop and finally feel freedom. Why not talk to us for a few minutes and explore this option?
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These posts are written by the staff of CCFA based on the ongoings and observations in the addictions and recovery industry. We're a private drug and alcohol rehab with an inpatient location in Port Hope, Ontario, Canada and an outpatient location in Toronto, Ontario, Canada.


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I have journeyed long,
without a destination,
on restless roads of night,
in sleepless desperation.
I have yearned for peace,
somewhere, peace to last,
all the endless miles
I've raced against my past.
And I could have stopped,
pulled it over, thought
'No more, I've traveled far
enough and have found naught.
'Let life and road go on
without me at the wheel.
My eyes have longed to close;
this highway's all I feel.'
'Just a little further,
around this shadowed bend'
whispered my heart, knowing
you were my journey's end.
On roads of night it heard;
it knew your distant song
as I traveled far,
as I journeyed long.
Stephen Brooke ©2002/2011
Another partially finished piece from the notes, now apparently completely finished. On looking at this poem I see that it could probably be developed as a song. Maybe the two middle verses with a different melody to serve as bridge or maybe some more words added. Or maybe just leave well enough alone.


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Yesterday was my first official day of work on my tiny house! I Kicked Off Spring with Tiny House Prep with my build buddy Laura Klement. My prep work has included Building My Arched Rafters, Painting My Skylight Frames, Planing My Curved Rafters, and Refinishing My Arched Door. Starting in on the floor yesterday was a milestone (though the really exciting day will be next Friday when I have My SIPs Wall Raising). Stay tuned for more on that!
First thing in the morning, my friend Christian helped me pick up My Custom Vardo Trailer from Iron Eagle Trailers and haul it to my build site at Green Anchors. Then my friend Alex helped me move my tools and supplies to site and pick up the Alupanel for my floorbox undercarriage.
Alupanel is a product Derin Williams of Shelter Wise suggested last week when I asked him if he had any recommendations for a material that was lightweight, rigid, thin, and durable. Robert at Denco Sales was great to work with as I explained my project and he helped me figure out what my options were. Alupanel is quite pricy, so I went with 3 mm, the thinnest material that would do the job. (It cost $85 per sheet, about what it would have cost to have a steel pan fabricated for my trailer. It also cost about twice what it would have cost to do a wooden floor box a la Dee Williams, but I'm doing a few experimental things with my tiny house – like constructing my floor box sans wood so that I can save weight and increase the amount of insulation in my floors.)
Patrick Sughre of Structures Northwest (the supplier for my Structural Insulated Panels – SIPs) dropped by a couple minutes after we got back and he rolled up his sleeves and pitched in, helping us with the undercarriage. We cut the Alupanels to size, caulked the panels into place around the perimeter and along each seam with silicone caulk, and then started filling the cavity with rigid foam. We didn't manage to finish it (see #5 below), but hopefully I can get finished up on Sunday. I've got to get my floor ready because the SIPs walls will be ready for pick up soon!
Here's what I learned today:
- The Alupanel is truly an easy material to work with. A few cuts with a circular saw fitted with a 40-tooth carbonite blade and we were good to go!
- Figuring out that the first sheet was cut a bit shorter than I would have liked is a good reminder that it's always a good idea to calibrate tape measures and to cut long at first. It's much easier to take off another blade's width (especially when working with an expensive-but-critical material!)
- It would have been really great to have the ribs of my trailer welded at 24" (OC) rather than twenty-four-inches-on-center-ish. Last summer, when I ordered My Custom Vardo Trailer, I was planning to do a version of the Dee Williams floorbox so the rib spacing didn't matter much, but with my new system it would have been really nice to have support exactly where I wanted it!
- Sometimes my first instinct is right on. I'd originally planned for 3 ½" worth of insulation inside my trailer (one set of 2" XPS topped with another set of 1 ½"). However, I decided that since I was going with a thinner undercarriage material I'd better plan on the full 4" of foam. Turns out, once the Alupanel was in place 3 ½" worth of insulation fit much better. So I needed to trade my 4 sheets of 1" XPS for 4 sheets of ½" XPS (expanded polystyrene).
- No hardware store in Portland seems to carry ½" XPS foamboard. (Though if you call ahead, one of the big box stores will assure you they DO have it and they'll even set it aside for you so that when you arrive you have the opportunity to explain them the difference between ½" and 2.")
So My Floorbox Continues. Here's to getting the floorbox finished on Sunday. Meanwhile, today is Laura's wall raising work party. Wish us luck!


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Precursor Games has released a new video showcasing Shadow of the Eternals' "Sanity System." The new features are designed to be a call back to some of the more interesting insanity mechanics featured in the original Eternal Darkness: Sanity's Requiem.
The video features commentary by Precursor Games' COO Shawn Jackson, who discusses a number of interesting possibilities set forth by the sanity system, including the ability to reach previously inaccessible areas by purposefully allowing your sanity to drain away. The concept certainly looks interesting, and could potentially be a nice homage for fans of the original cult classic.
Now that's what I call next generation gameplay, hopefully the game will live up to the concept.
Nintendo fund the rest of the kickstarter and lock it in as an exclusive!!! If they pull a Bayonetta 2 and bring this title back from the dead they'll be heroes in my book!
This is what I've been hoping for all along, I would prefer it to be the N but I could live with it being a different company, just as long as the game gets made.
The sanity effect video is funny. Ashamed to say I fell for it. Never heard of Sharknado - thought it was legit! Remember the deleted save file trick from Eternal Darkness? They'll be able to do more with the new engine.
I am so excited for the game. The kickstarter page has tons of more quality footage, 5500+ backers so far, and 2500+ forum members creating content for the game. Check put the game and join us! Get the full game for only 25$, it is amazing value.


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All Lytle Creek homes currently listed for sale in Lytle Creek as of 11/12/2019 are shown below. You can change the search criteria at any time by pressing the 'Change Search' button below.
If you have any questions or you would like more information about any Lytle Creek homes for sale or other Lytle Creek real estate, please contact us and one of our knowledgeable Lytle Creek REALTORS® would be pleased to assist you.


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If cyclists and pedestrians cannot keep the peace themselves, perhaps a little signage and paint will do the trick.
With the side of the Golden Gate Bridge normally reserved for bicyclists closed for repairs, the east sidewalk has become hopelessly crowded and chaotic as walkers, joggers and other perambulators vie for space with bicycle users, according to the Marin Independent Journal. Bridge officials hope signs and some paint, showing that one side is reserved for walkers and the other for cyclists, will keep the peace.
The signs are on lamp posts and other spots on the bridge.
On a busy day, such as weekends, as many as 6,000 cyclists compete with 10,000 pedestrians for use of the sidewalk, according to the newspaper.
The bridge situation figures to get only tighter in upcoming months: once the seismic retrofit works is completed on the currently-closed west side of the bridge, a 300-foot part of the east side of the bridge will be closed. This means pedestrians won't be able to cross the bridge at all while that work is being completed.
The bridge will be undergoing retrofit work until 2016, according to the newspaper.


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sounds like a letter from an american soldier in iraq to bush.
"And I saw them call as you walked down the street
But tall through it all, you'd admit no defeat
Despite the grief that you get from everyone you meet
But open up and let things change, dear"
Bush should stop being so stubborn and realize that people have a point when they want to pull out of iraq.
"Now we don't ask for medals, we don't ask for praise
We work hard instead, and then we walk away"
The soldier doesn't want glory, he just wants to go home.
"So the weight of the world, it won't get you down"
Bush is living in his own oblivious naive bubble.


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Rough Water Caddis
This pattern is meant to float in the water's surface film, so the hackles on the underside of the hook are trimmed off close leaving a nice, fanned appearance to the top side. Learn to tie it here.
Pheasant Tail Euro Nymph
Tabou Caddis Emerger
Brahma Bugger
The fly is made almost entirely of feathers found on a Whiting Farms Brahma Hen Soft Hackle with Chickabou Pelt. They're a little more time consuming to tie than a standard Woolly Bugger, but well worth the effort. View the video here
October Caddis
Mole Fly
Charlie Craven's Mole Fly is a great imitation of almost any mayfly or nymph struggling to free itself from its nymphal shuck. Learn to tie it here.
Caddis Emerger
Blue Wing Olive
Black Ant
Weighted Isonychia Nymph
Zelon Midge
Frenchie Nymph
Gold-Ribbed Hare's Ear
Llano Bug
Hook: Mustad 9672, size 6 to 8
Thread: Yellow UTC 140
Body: 2mm yellow foam, cut in 0.25 inch strip
Underbody: Yellow sparkle dubbing
Wing: Natural deer hair
Legs: Medium yellow round rubber legs
1. Tie In thread at bend
2. Cut yellow foam strip to a point and tie in
3. Dub half of shank with yellow sparkle dubbing
4. Fold foam forward and tie in at midpoint
5. Wrap thread forward to eye
6. Flatten foam, tie down at front of shank
7. Tie in legs fore (at eye) and aft (at mid point), keeping foam flat
8. Tie in deer hair on flat spot.
9. Dub over flat spot
10. Fold foam back over flat spot, tie off at mid fly
11. Cut foam, leaving a tab against deer hair beyond tie off point
finish fly
Foam Beetle
Fly Tying: Hair Selection
For you fly tiers, a great article on the different types of hair used in fly tying. Go here to read.
Charlie Boy Hopper
The Chili Pepper
Tips on using Marabou
A wealth of fly recipes call for marabou, a favorite due to its movement in the water. And while it is versatile, it can also be difficult to work with, so check out some tips here


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The Survival Manual is a compilation of services for anybody facing change, addiction, a crisis situation, homelessness, hunger or anything urban living throws our way.
Previous versions of the Survival Manual focused on "at risk youth", it has now expanded to include anyone requiring support in their particular endeavors.
Areas of service include counselling, education and professional training, social action research and community development
This manual is a precious tool:
and for anybody else really
There is also a printed version of the Survival Manual available from Watari


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could be better than watching a real British M.I.L.F in
fully fashioned seamed stockings, garter belt and heels?
Well how about two real British M.I.L.F's in stockings
playing with each other. Which is exactly what we get
here from Stocking Aces. Visit
Stocking Aces site here You can also comment
on these pictures on my stockings
forum here. If not return to
my free galleries here


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Hi everybody. Hi Doctor Nick.
Tomorrow is another day, and another month. Here's our events so far for April, we also have a number of crafty things are under development.
Saturday, April 12th (at 5pm) a concert by Call and Response
(the duet of poet Dottie Grossman and trombonist Michael Vlatkovich – not to be missed!)
We have Knitting Circles, Wednesday nights April 2, and April 16.
and all weekend. Crochet, too. Tuesdays at noon has been
interesting as well.
Spinning Workshop
Learn to make your own yarn on the drop spindle.
Spindle and roving available ($22)
Wednesday April 23 at 7:00 Price tba
Yarn: Start to Finish
If you've always wanted to know about wool and yarn and how it all comes together, here's your chance.
On Friday, April 18, we will meet, you will get a gallon ziplock stuffed full of raw wool. We will discuss how to wash, dry, and card this wool and make it into roving using wire dog brushes.
Wednesday, April 23, we will meet with Annie Stone and learn how to spin pre-made roving into yarn.
We will meet once again on Friday April 25, and see what we've done, and look at dying our spun wool with Kool-Aid.
The class will be $75
To review,
You'll get in 3 sessions…..
raw unwashed wool, (you are welcome to bring your own)
a drop spindle, prepared roving, and the spinning class,
hand-outs with the information,
and some Kool-Aid colors.
April 18, 23, 25 at 7:00pm $75
Please us at email@example.com if you'd like to take part, and also if you need me to get the dog brushes for you. ($20 for the pair of wire brushes)
Beginning Sewing, Part 2: pattern reading*
bring a simple pattern and your own materials and supplies.
~~Thursday, April 3, at 7pm~~ $30
How to sew skirts and pants that fit!
Students must bring in a very simple pattern
and their own fabric, thread and tools.
Thursday, April 10 at 7pm $30
Please note that we have limited space and limited
sewing machines available for these classes.
When registering, please tell us if you will
need to borrow one of our sewing machines.
And please sign up early.
As always,
Sock group Saturday at 3:00, free (newbies to experts).
If you don't knit socks yet, we have a Sock Class at 1:00 on Saturdays, $30
Happy Hour Knit
Friday, April 25th
$10 donation.
Bring your projects (I would not recommend lace, unless you like frogging).
Currently being scheduled:
If you've admired David B Adams, and the needles and
crochet hooks he makes, we are going to showcase him and his work soon on a Saturday in April. This will be in our next
newsletter, or if you must know the date before that, you can check out our website.
Or subscribe to our "extra" newsletter.
New dates for Beginning Sewing classes.
We're also working on a couple of booksignings, though those may end up being in May (scary!).


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Monday, July 18, 2016
Biking the Shoreline of Lac-Saint-Jean
Three hours north of Quebec City, the mountainous ridges and anonymous lakes give way to a sylvan valley surrounding the massive inland sea they call Lac-Saint-Jean. Bright yellow fields of canola mix with the rolling green hillside, tall silos, and rolled hay that gives this terrain the unmistakable French countryside feel. Everywhere you look are cyclists biking on the celebrated Véloroute des Bleuets, a 256-kilometer bike trail that circumnavigates Lac-Saint-Jean, or fat-wheeling on mountain bike trails, even biking through sand on one of the 15 public beaches found around the lake.


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|From 13 till 15 April 2018, the world's top-class acrobatic gymnasts come to Antwerp for the World Championships. Besides the qualifications, the program of the 2018 World Championships includes the finals. The 8 highest scoring pairs/groups in each category, after the 3 exercises in qualification, proceed to final. This final determines the World Champions per category.
Before the World Championships, we welcome the young potential gymnasts for the World Age Group Competitions in Antwerp. The competition takes place from 4 till 10 April 2018.
Would you like to attend the World Championships and/or the World Age Group Competitions?
Tickets for the World Championships and the World Age Group Competitions can be ordered online from September. Each ticket is a 'day ticket' and gives you all day access to the competition venue.
- A ticket grants you access to the event and is also valid as a ticket to use on trams and buses in Antwerp operated by De Lijn.
- A detailed competition timing will be available closer to the event. You will receive your ticket(s) as soon as the starting hours are known!
- Children up to 3 years old get free entrance to the competition venue but need to pay the service costs (€3)
- Ticket prices are inclusive service costs, but exclusive payment charges.
Combine your visit to the World Championships with a citytrip to Antwerp or experience this event as a VIP!
Good to know
- We still have tickets for the WAGC and WCH competition
- Pre-sale had ended!
- Family tariff or Preferential tariff tickets or not available anymore (only pre sale)
- You don't have a ticket voor the World Championships yet? Be quick because the finals are almost sold out!
- You can buy day tickets on site every day.
- Tickets can be bought on site at the normal tarif + service costs
- WAGC: € 16 or € 18 + service costs
- WK: € 20 or € 25 + service costs
Tickets World Championships


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Like many people, Spider-Man is by far my favorite superhero. Rather than the typical statuesque demigod, he's a nerd whose weird side-hobby isolates him from the crowd. Everyone who's ever felt like an outsider relates to Spider-Man, which is to say, everyone.
Spider-Man helped start the superhero trend, and it's been frustrating to watch the character decline after hitting the spectacular heights of Spider-Man 2. And knowing that he'd be integrated into the Marvel machine, that Homecoming was hobbled together by no less than six different screenwriters, I assumed this was going to be a polished piece of marketing rather than a great story.
But I'm delighted to say I was wrong; this might just be my favorite Marvel movie ever, even eclipsing the original Iron Man. While I always found Marvel's cinematic universe interesting, I didn't find The Avengers to be a particularly great movie; it was a fun blockbuster, no more and no less. It was Civil War that really took advantage of the shared universe by setting all these characters against each other in a conflict that felt genuine, a clash of perspective rather than another vague world-ending threat.
But in Homecoming, the Marvel universe finally feels alive. I like to criticize Marvel for being overly formulaic, but their recent efforts prove that they're putting real thought into the wider implications of their interconnected mega-franchise. Homecoming begins during the cleanup of the invasion of New York that took place in during The Avengers, asking the question; what happened to all those broken pieces of alien tech lying around the city? As Civil War proved, considering the consequences of these apocalyptic battles is so much more interesting than just moving on to the next city-destroying set piece.
Peter Parker grew up during the aftermath of the New York attack, and naturally, he's an Avengers fanboy, a gifted high-schooler desperate to join the legendary superhero team, like a young musician who yearns to become a celebrity. His fellow classmates are busy debating which Avenger is hotter, Captain America stars in embarrassing educational videos; after years of careful world-building, this universe feels real.
Thankfully, at no point do we witness a radioactive spider bite. This, and Uncle Ben's death, have become as tiresome as the death of the Waynes. I never want to see a string of pearls fall on the floor of a dark alleyway again, and likewise, we all know Spider-Man's origin off by heart.
But Homecoming finds a way to remix the "great power, great responsibility" theme by casting Tony Stark as the authority figure infuriated at Peter's misuse of his expensive new Spidey-suit, which comes equipped with enough bells and whistles to take down an army.
Iron Man plays a vital role, but he is used with admirable restraint. His presence is really felt offscreen; this is Spider-Man's story, not Avengers-lite. That being said, the awkward father/son dynamic between the two heroes is hilarious, and persistent rumors that Downey Jr. is going to walk away soon make me sad. This crazy world of magic and weird science is going to feel pretty empty without him.
But Homecoming has enough colorful personalities to stand on its own. Peter's best friend is a superhero fanboy who practically speaks for the audience. Aunt May has evolved from a helpless old lady into the sexy, sassy Marisa Tomei, a character who Peter can actually relate to rather than spending his life hiding from.
There's far more of an emphasis on comedy, and on character, than the majority of the superhero fare out there. Peter's high school struggles feel more weighty than his crime-fighting, and that's exactly the way it should be.
Much of what always made Spider-Man's action sequences interesting comes from the fact that he's comparatively underpowered, constantly struggling against foes that are clearly much tougher than him. In this incarnation, he's downright clumsy. He hasn't gotten the hang of this hero thing yet, and he spends much of the film doing what a teenager does best; making huge mistakes and damaging property.
Tom Holland's Spider-Man is excitable and starry-eyed, not quite the loser Maguire was, not the witty, confident Garfield, but a boy on the cusp of manhood. Refreshingly, his nighttime patrol is depicted as dull, his role as superhero a dream rather than concrete reality. It's really hard to just walk down the street and see a felony occur before your very eyes, and Spider-Man has trouble tracking serious crime down. Until him and Michael Keaton's Vulture cross paths, Spider-Man isn't really needed in this city of heroes.
And who would have thought that The Vulture would make such a threatening opponent? Keaton provides Marvel with one of their best villains; a blue-collar guy sick of being pushed around by the powers that be, determined to provide for his family, however he can. In a sense, he's really what Raimi was trying to do with Sandman. The role doesn't actually give Keaton a whole lot to work with, but in the more intimate scenes between him and Holland, Keaton shines. He's sinister, and yet, deeply human, even sympathetic.
Simply put, Homecoming is the best Spider-Man film in years, on par with the sacred Spider-Man 2, in my opinion. Marvel has certainly proved that Spider-Man is safe in their hands. A couple of interesting twists at the end of the film indicate that Marvel is planning to take their Spider-Man down an unfamiliar path, the only direction to take a character so wildly overused. The idea that he may eventually crawl back into Sony's arms is nothing short of a travesty. Please, Marvel, keep Spider-Man, and never let him ago.
But whatever you do, don't reboot him again.