Social media sharing and promotion on Instagram, Facebook, and Twitter Newsletter featuring interviews with poet and illustrator, glimpses at the creative process and an excerpt from the book (poem + corresponding illustration) Sending review copies to appropriate blogs, illustrators, and reviewers-especially those run by mothers Promoting the book to doula organizations, motherhood scholars, hospitals (gift shops, parent education programs, etc.) Releasing the book before Mothers Day 2018 and promoting it as a holiday gift book Bringing Alessandro to the US to promote the book-painting workshops with pregnant mothers (as Alessandro has done in Italy) at childbirth education organizations, stores that offer products and classes for new mothers and babies, bookstores, libraries, etc.
Paola Quintavalle was born in Rome, Italy. She has worked with kids and in the world of books in a variety of contexts. She has held classroom workshops based on Bruno Munari's methods and ideas on book construction. In 2003, she joined Orecchio Acerbo Editore, a prestigious Italian publisher specialized in illustrated books. There, she learned most of what she knows about children's books and illustration. In 2010 she moved with her husband and their two children to New York, where she opened an agency representing illustrators and children's book authors. Crescendo is her first book.