I believe in the power of marketing for good, the kind of marketing that improves the lives of people everywhere and brings communities together to take action for the greater good. Committed to making a change in the world and with a strong passion for social marketing, I am on a mission to give the right voice to causes that need to be heard.
In the past seven years I’ve worked for a variety of such causes, considerably boosted their reach and have absolutely loved every bit of the journey.
I am currently Marketing Manager at Akvo, an NGO that aims to make international development more effective, transparent and collaborative through the power of data. Prior to this, I worked as Global Marketing & Communications Advisor for SNV Netherlands Development Organisation, Senior Marketer at the European Association for International Education and Marketing Strategist for Beyond Borders Media and Huygens Talent Circle. I have also been adviser on marketing projects for organisations like the European Institute of Innovation and Technology, the Dutch Spark for Clean Cooking Solutions, BrandOutLoud, LiveBuild and more. Read more about me (including some personal fun facts) in this blog post.
The excitement of starting a new gender equality campaign, the energy after a strategy brainstorm and the hope that with that extra fund, more lives will be improved; that at the next event, more innovative and inclusive ideas will be generated; and that with that next campaign, more people will take action for the sustainable development goals – all of this and the thought that every action, no matter how small, contributes to a bigger cause, give me a huge amount of passion for my work and the determination to maximise the full potential of nonprofit marketing.
I’m well aware of the challenges. Working in a nonprofit means you’re often pressed for time or short of resources. And sometimes marketing is a brand-new concept in the organisation and immediate results are needed to prove its worth.
That’s why I’ve created the Marketing Palette – the ideal mix of sure-fire marketing solutions that will essentially put your NGO’s cause on a new canvas. What is a cause canvas you might ask? It’s the design of that perfect space that will empower you to reach the crowd that needs to hear your story, the crowd that will support you in making the impact you want to make.
I believe that great causes must be championed and that it’s time for your cause to make a splash!
Ready to re-imagine and re-paint your cause canvas?