DALLAS, TX (March 22, 2010) – Marketing Symphony LP, a leading, strategic integrated marketing communications firm, has been selected as agency of record by Fort Worth-based NOVO 1, a leading customer contact solutions provider. Marketing Symphony will provide strategic and integrated marketing communications services for the company, including strategy, marketing planning/measurement, website development, video production, and public relations/reputation management, among other activities.
“We are confident that Marketing Symphony will help us achieve our marketing goals as we propel NOVO 1 to our next strategic business level,” Confer added.
The first activity that Marketing Symphony will implement for NOVO 1 is a one-day, strategic off-site discussion with the company’s leadership team. This interactive session will explore all areas of NOVO 1’s business areas and be the platform from which to develop its core story, messaging, and, subsequently, other marketing activities.
Marketing Symphony (www.MarketingSymphony.com), based in Irving, Texas, is a strategic, integrated marketing communications firm. The firm’s fundamental goal is to attain positive, measurable results and return on marketing investments for its clients. Marketing Symphony delivers positive results for their clients by delivering a strategic message through an integrated suite of marketing instruments, measuring results and efficacy of the components whether it is public relations, video, direct marketing, email or web site and optimization.
Since 1987, Fort Worth-based NOVO 1, www.novo1.com, has dedicated itself to tailoring contact center solutions to support clients’ business goals in building customer relationships and growing their brands. The company delivers adaptable solutions implemented with proven processes and people for industries, such as healthcare, financial, retail, and logistics. Whether it’s a healthcare service, B2B logistics dispatch, or a retail customer retention program, NOVO 1 provides a scalable, safe, and seamless extension to any business.