Photographer Vitali Gelwich captured this special cohort of influencers, known as the ‘Style Icons’, which is an ongoing influencer program featuring Zalando’s top-tier fashion talents.
Vitali shot the Style Icons against the backdrop of brave, bold Berlin for the Get the Look shoot. The renowned photographer brought his signature underground style, capturing the talents with a distinctly Berlin edge. The photos are candid and Instagram-esque, referencing the influencers’ significant reach on social media. The ‘Get the Look’ team documented the shoot in an array of inspiring Instagram stories.
‘Get the Look’ is one of many influencer initiatives by Zalando. We’ve built relationships with our favorite influencers over several years in all 15 markets, trusting in their authentic voices and diverse consumer connections. They are an integrated part of our communication approach ranging from shoppable activations, video formats, event integrations and content creation.
In addition to a multitude of other influencer activations, Zalando’s influencer formats such as ‘Get the Look’ have a 360° approach, combining various touch points ranging from Editorial to Content Marketing. While consumers are able to swipe style tips and inspiration from their favorite style icons on ‘Get the Look’, we’ve also sourced the latest insider style tips directly from the influencers at the shoot in Berlin.
Visit Get the look to see all the style icons in action.