Research focus: Marketing strategy, international marketing and e-commerce.
Research focus: Application of the Internet of Things (IoT) in sustainable innovative business models.
Research focus: Selection practices of high-tech startups.
Research focus: Consumer-based relationships in technology contexts.
Research focus: Entrepreneurial decision logics and emerging networks.
Research focus: Consumer-brand relationships in high tech industries.
Research focus: Outcomes of internationalization pace.
Research focus: Marketing strategy and entrepreneurship in high-tech firms.
Research focus: Consumer culture, innovation and new product development.