Hugo Boss has released a 14-second spot with the hashtag #YourTimeIsNow, revealing the new ambassador for Hugo Man Fragrances, Zac Efron.
The 29-year-old American actor and singer, who will be fronting the new Hugo Man Fragrance campaign coming next year, is featured on the set, shooting his first ad. “Hey, I’m Zac Efron and, as you can see, I’m on set today because I’m shooting my very first fragrance ad. Guess the brand? I’m very excited to reveal that I am the new ambassador for Hugo Man. Your Time Is Now”, says Efron.
The fragrance brand says that the upcoming ad campaign for Hugo Man aims to empower today’s generations to embrace the fresh potential of every day and make their mark on the world, and invites you to explore the full fragrance range on its website.