Most every business today sells something, whether it is a commodity, product, or a service. These companies need someone to purchase goods and services from them, in other words they need to have customers who actually want to purchase what they have. Companies who understand their customers are more likely to deliver exceptional customer service and be profitable. This requires companies to identify who their customers are so they can better fulfill their needs by offering something customers want to purchase. This course discusses how a company can better identify its customers. The GetEducated.com video courses take an approach to learning that provides students with an opportunity to acquire critical skills and knowledge in a compact and efficient format. These courses feature direct video learning in a leader-led style accompanied by a summary exam to deliver a system of targeted learning. Courses are flexible, mobile-friendly, easy to understand and strive to provide a fun and approachable elearning alternative to building critical skills that are relevant and applicable to the student's life and career goals. Students will be exposed to original material from thought leaders and experts that will challenge their current knowledge and broaden their skill sets.