The Del Frisco’s Double Eagle Steak House brand was created more than 20 years ago, and since then they’ve carried on the tradition of embodying the classic American steakhouse. They’ve come to be known not only for their excellent cuisine, but also their extensive award-winning wine list and hospitality.
Del Frisco’s hired Neff Associates to create and execute a national advertising and public relations plan, followed by an ongoing PR program in the local Philadelphia market.
Through extensive national outlets, the Neff team launched an integrated advertising campaign on print, out-of-home, online and radio. One unique feature involved a custom TV spot created to play inside NYC cabs, highlighting the brand’s flagship location. The spots caught the attention of Kelly Ripa, who detailed them on her show, Live with Kelly & Michael.
In conjunction with the national outreach, the Neff PR team has also executed an ongoing regional PR plan that has included features on outlets such as Eater.com and Geekadelphia.