A new and exclusive shopping bag was designed for Humanic's newest store in Stephansplatz, sitting at the center of Vienna and across the famous Stephansdom. The bag design was directly influenced from its prominent location and proximity to Vienna's cathedral- one of the tallest churches in the world.
'New in-store' project is a series of both digital and print based marketing materials aimed to promote featured new products in-store. A series of email templates, as well as, in-store signage and cards were created in order to draw attention to and increase popularity towards new products.
A private urban street label re-branding project completed for Humanic. The re-branding included a number of elements; from concept development to new identity, box design, table talkers, POS and application of identity to specific shoe components.
Humanic Spring/Summer 2013 Press Invitation.