Earlier this year I interviewed Clare Viero, founder of Aurelia Probiotic Skincare and reviewed their products. Since then the brand has been on the meteoric rise, winning over customers not only in the UK ( they are now sold on Net-A-Porter and Victoria Health and are launching at Liberty London next week ) but in the US and Europe as well.
And it is not just the potent and thoroughly researched products, with individual identity and unique smell (I also can’t praise enough their pioneering bamboo face muslins) , it’s the female team behind it – focussed, innovative and attentive to detail. Claire and Anna, brand’s masterful PR, are also balancing demanding work pressures with motherhood and do it with genuine enthusiasm that comes across the moment you meet them in person. You also get helpful tips and advice from their customer service on every occasion.
This summer my favourite organic beauty emporium Content Beauty & Well-being became their first London retail stockist and I wanted to share with you the video of the customer event that was held in-store in July.
Hope you enjoy watching it and please let me know what you think when you try their skincare, which makes for an amazing beauty ritual in the morning or night-time.