Katz Sinding is creating a series of portraits which are being pushed out across Häagen-Dazs' social channels during Wimbledon fortnight. The pictures will also appear on digital out-of-home sites in London, and billboards around the country.
Haagen-Dazs has signed a five year partnership with Wimbledon. Richard Williams, General Mills Northern Europe marketing director said, "Losing yourself to Haagen-Dazs and losing yourself to Wimbledon fit naturally. But while anyone can lose themselves in a tub of Häagen-Dazs, not everyone is lucky enough to make it down to Wimbledon. We wanted to capture those edge-of-your-seat moments to bring that emotion alive and in Adam, we're working with one of the most distinctive portrait photographers of his generation."