Ready for a staggering piece of information? According to Business Insider, there is over $4 trillion of merchandise that will be abandon in online carts this year, 63% of which is potentially recoverable.
One method of recovering the attention of potential customers that have left is to deploy a remarketing program. But what is remarketing really? This post is designed for someone who’s either in the dark when it comes to remarketing (sometimes referred to as retargeting) or is in the early stages of starting a program.
Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization.
In fact, B2B marketers that incorporate blogging as part of their content strategy generate 67% more leads than those that do not. So if you aren’t blogging, it’s time to start.
Brands large and small are searching for ways to separate themselves from the pack. At the same time, most marketers are struggling with everything from producing enough content, to measuring content effectiveness. As more and more brands become publishers, it has become increasingly difficult for brands to create a variety of engaging content on a consistent basis.
To stay relevant and continue learning, many marketers attend workshops, trainings and industry events. Unfortunately, there are so many to choose from it can be difficult to weed out those that may not be worth the investment.