I wanted to try Pure7 since I hadn’t heard of them before. Their bars are sweetened with honey rather than sugar. This isn’t my first time trying chocolate bars with honey since Altus, Elements Truffles and Hello Cocoa/Marham & Fitz have also used honey in their bars. Though I wasn’t familiar with their name, Pure7 has been featured in a couple of newspapers.
The bar smelled sweet and like raspberries. The chocolate took a long time to melt so I had to chomp on it. The chocolate itself didn’t have any flavor but I could taste the tartness of raspberries and some sweetness from honey.
This bar was a flop for me personally, but I applaud Pure7’s goal in using honey rather than sugar as a sweetener. I’m curious why the chocolate has lost so much flavor. The ingredients list includes cacao liquor, cacao butter and cacao powder with freeze dried raspberries, honey and Himalayan pink salt. One of the newspaper articles mentions the cocoa beans are purchased from a Ecuadorian farmer, which supports the chocolate maker title despite another newspaper article saying they had communicated with chocolatiers regarding using honey in chocolate. I’m curious as to what part of the process is taking away the natural flavor of the cocoa, but hopefully that’s something Pure7 can improve on in the future.