Visuals tell your story quickly with impact and provide deeper engagement. Show costumers who they are choosing to do business with by including a photo of the founder(s) or your Team of the company.
Videos are growing in popularity because of their ability to build an authentic emotional connection also, so if you've done one...put it on your website!
Include your company's mission statement and values to show you care. Highlight your best-selling products, share who uses them (your target market) and how your products or services solve their problem. This is to help costumers identify and see how their similar problems can be solved.
What do you want the person who is reading your story to do?
A call to action should be an offer giving the potential costumer something of value in return for something else. Depending on your sales style, a more assertive approach would be a "Buy Now" button and a link to your shopping page.
​A softer approach would be to provide incentive such as a discount on costumers' first purchase or free shipping once they sign up to receive email notification from you.
​By nurturing costumers through email, you have the opportunity to create a long-term relationship and create more sales!
Go and revisit your your story/about us page and if it's lacking the above info, rewrite it or do a video about you and your organization and upload it. If you need help with it, contact The Egami Team, we're here to help you!
This article tells you about some of the most effective trick that how you make your business stand out by building a personal connection with future customers.