With high audience receptivity and above-average engagement rates, email marketing has proven to be just as effective — and in some cases more effective — for financial institutions as it has been for other industries.
Who you work with can be as important as the work you do. So say financial services marketers as collaboration continues to grow in importance in our annual survey. In fact, collaboration between marketing and compliance has become so important we’ll be measuring its impact in next year’s survey. Want a recap of this year’s survey? Read the report.