AS a proud company with 130 years in an industry where winning is everything, Ladbrokes is excited to announce a new and exciting partnership with one of Australia’s most successful sporting clubs, the Brisbane Broncos.
From next season, the Ladbrokes name will adorn the back of the iconic Broncos jersey for what is expected to be another great year for club and company.
“Our company motto is ‘Up for the Challenge’ and few clubs could boast they are as up for the challenge as the Brisbane Broncos, given the rich history they have forged in rugby league,” Ladbrokes Chief Executive, Dean Shannon said.
The partnership is an extension of Ladbrokes commitment to supporting sport and racing clubs across Australia, with the Broncos joining the Gold Coast Titans, Brisbane Bullets and Melbourne Racing Club as some of the organisations the online bookmaker has forged ties with.
“We’re delighted with the new partnership with Ladbrokes and see it crucial to further stamping ourselves as a powerhouse of Australian sport both on and off the field,” Brisbane Broncos Chief Executive Officer, Paul White said.
The deal, which begins for the 2017 season, will extend through to the end of 2020.