patane.p precisava de um novo design de embalagem de produto e criou um concurso na 99designs.
3 vencedores foram selecionados entre 220 designs enviados por 37 designers freelancers.
Destilador is a new brand for a ready to drink, sparkling grapefruit drink called a Paloma.
This is to be marketed to Mexicans living in America. The current logo should not have a sombrero or be anything that americans might think of mexico. this needs to be an authentic mexican brand and for the average person. not luxury at all. Income level lower.
We are creating a new ready to drink cocktail for a major grocery chain in Texas. The drink is a Paloma which is a sparkling grapefruit cocktail.
Included is the current design which has everything that needs to be included on the can.
The current design we are not happy with. Feedback from the client is that its almost too nice for what they are looking for and want more bold in your face design. They also got feedback that it reminded some people of a cleaning product so perhaps its was all the white with the shades of blue and swirl.
We need to make this label appeal to the hispanic market and not the American consumer that wants something "Mexican" if that makes sense.
I included some examples of color schemes and some really popular brands in Mexico. They like the use of bold colors, the font can be curved and/or more playful. Please see some mexican color pallets.
b) green, red, vibrant pink yellow, orange, white, black. The jumex (for example) brand attached is one of the top 5 brands in all of mexico.
The can use fruit in the label or not.
avoid over designing or making look high end. this is for a lower income demographic and should look like a product that is from mexico.
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