Telephone Tracking enables you to monitor calls out of your website and know exactly what marketing activity brought them whether it was from a different website, Google or your paid search campaign.
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Clients with AdWords have an intrinsic need to monitor the calls that relate to their keywords, to be able to understand which keywords deliver call conversions. call tracking solution With no visibility of telephone conversions, it’s simply not possible to work out if your investment from the keywords on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most customers are looking to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it lets you see your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, crucial to the success of any business.