Disney has announced that its highly anticipated new streaming service, Disney+, will launch in the U.S. on November 12 with a price of $6.99 per month. Variety has more details: The subscription VOD service represents Disney’s next major foray into the video-streaming wars. By pricing it well below Netflix, the Mouse House is betting it can rapidly drive up Disney+ customer base with a melange of content that appeals to multiple demographics, including movies and TV shows from its Marvel, Star Wars, Pixar and Disney brands.
At launch, Disney+ will include 7,500 episodes, including from 25 original series; 400 library movie titles; and 100 recent theatrical films releases, according to Agnes Chu, senior VP of content, Disney+. That includes exclusive rights to all 30 seasons of “The Simpsons,” which Disney obtained through the acquisition of 21st Century Fox. In year five of Disney+, the company expects to have an annual production slate of some 50 originals, Chu said. Disney+ will be an ad-free service, supported solely by subscription fees. It’s going to have a wide platform footprint, spanning game consoles, smart TVs and connected streaming devices, including Roku and PlayStation 4, said Michael Paull, president of Disney Streaming Services (formerly BAMTech). “After Disney+'s initial North American launch in the fourth quarter of 2019, the service will roll out to Europe, Latin America and Asia as Disney’s international rights return to the company from licensees,” the report adds. Kevin Mayer, chairman of Disney’s Direct-to-Customer and International business segment, also said that the company will “likely” offer a discounted bundle combining Disney+, ESPN+, and Hulu.
All of Disney+'s content will be available to download for offline viewing and will be available in 4K. Some of the content subscribers will have access to includes all of the Star Wars films, 250 hours of NatGeo content, and hundreds of episodes from Disney Channel shows as well as a brand-new “Phineas and Ferb” movie.