As our veg is so fresh it tastes better. That is a fact. Anyone who has grown their own knows that you cannot beat that 'just picked' taste. But there is another reason; our farmers pick the varieties they grow for taste, not for shape, size, colour, etc. A supermarket tomato has to be round and red with no imperfections. That is because they sell to you with your eyes not your tongue. We have all had those tasteless insipid tomatoes that look good but taste of nothing. You won't get these with us.