Under the creative directorship of Paul Andrew, and photographed by Harley Weir, the SS ‘19 campaign is designed to showcase not only this season’s collection but also the enduring values of the house.
Shot in the lushly cultivated gardens of a privately-owned villa close to Rome, in the Tuscia Region, the campaign imagines a group of far-flung friends come together to enjoy the pleasures of Italian lifestyle. Our diverse cast of models - female and male, from all across the world, and spanning a broad age-range - reflects the diversity of the global Salvatore Ferragamo clientele. What they share is an appreciation for the inclusive refinement and sophisticated discernment expressed in the contemporary designs of Paul Andrew and Guillaume Meilland for Salvatore Ferragamo.
The fertile gardens of the location mirror the lushly patterned palm print that runs through the collection. The venerable location and the theme of togetherness reflect the prominence of Salvatore Ferragamo’s famous Gancini this season - highlights include the new Gancini monogram on jacquards and silks, as well as the Gancini hardware on shoes, eyewear and belts.