In a neighborhood where mass tourism has destroyed its urban qualities and the deep soul of its people, S’Arenal Market Strip is a thesis project that is conceived as a strategy to face urban and social dispersion through the reinterpretation of the traditional Majorcan market.
The activity of the market is re-introduced into contemporary S’Arenal as an alternative for a more local touristic model, in which local traditions are valued, local urban qualities are enhanced and respected, and the presence of local people is highlighted, bringing back a meaning to the neighborhood.
The Market Strip operates as an urban connector-regenerator that aims to revive S’Arenal and rescue the buried identity of a neighborhood that felt once proud of it.