Our brands represent value for money, watches that meet the expectations of its users, through quality Swiss watchmaking and manufacture.
Our luxury segment is a celebration of craftsmanship, hand assembled timepieces made up of hundreds of parts that are perfectly created. Bell and Ross, Corum, and Frederique Constant, all embody this excellence and detailing.
A brands DNA be it military, aviation, or marine- shapes the brand history and core values. Bell & Ross, Luminox, and Oris take reference and sentiment from different periods and eras, bridging the past with the future ”vintage-modern” or "retro reissues as they call it.
Luminox is leading brand for a rugged/adventure lifestyle setting. Worn by the US Navy Seals- the reputation of robust wear and durability, has made Luminox a trusted household name. Luminox are renown for their trademark luminosity, providing night visibility through its self-powered illumination. Luminox has accomplished high resistance underwater, used by elite forces and professional divers.
Bell & Ross timepieces all follow the 4 Basic principles: legibility, functionality, precision and reliability. Inspired by: dashboard and Aviation history, every element of the watch serves a purpose. Each Bell & Ross watch is an exceptional piece built around a highly complex and precise mechanism. The iconic square Bell & Ross case is represented in the Aviation range. In their quest for the ideal utilitarian watch, armed with experience in aeronautic and military fields, four instruments were created: BR-X1, BR 01, BR 03, and BRS.
Oris’s links to aviation, in collaboration with the Royal Flying Doctor Service has made this limited edition watch a collectors favourite. Based on a Big Crown Pro-Pilot, the has a pulsometric scale within, and part of the proceeds go to its namesake organisation.
Corum captures an audience of creatives and innovators, with its "fun factor” bubble collection. This fulfils technical precision and reliability, without compromising a distinct signature design.
Sekford attracts a bespoke yet contemporary audience. Characterised and inspired by British artisinal watchmaking, the numerals reference a typeface from the 18th and 19th century.