The last two days have been very inspiring. I received an email from my friend and colleague, Doug Powell, informing me of a lecture and reception being given at the MN History Center about Hatch Design, a San Francisco based branding and design firm run by a former mid-western designer, Joel Templin. Joel attended the University of Wisconsin Stout and started his design career in Minneapolis. He has enjoyed a successful design career spanning more than 17 years and is recognized as one of the most sought-after design professionals in the country. He and his company, Hatch Design, continue to innovate and create distinctive work for some of the world’s biggest brands.
After attending the lecture, reception and the subsequent gallery opening of Hatch Design’s work in the College of Visual Arts Gallery, I came away energized about our business. The style and direction of the work makes me realize why I got into this crazy business known as design. Most of the pieces have a heavy emphasis on typography (oh, yeah) and color. The use of colorful line art illustration is refreshing rather than the over use and dependence on 4-color imagery. Hatch’s solutions were elegant and had wonderful color palettes. Every project was an outstanding visual solution to some particular challenging design projects. Joel and Hatch Design’s approach is based on the belief that the best design is honest, hands-on, and human.
If you are interested in excellent brand design, get over to the the College of Visual Arts Gallery and check it out.
The Hatch Design show runs until October 9th.
You are currently reading Hatch Design at Boxing Cats Blog.