Longstanding Partnerships with IRI® and Sprouts Farmers Market® Help Deliver Groundbreaking Tools into the Growing Segment for the First Time.
CHICAGO, June 16, 2016 – SPINS, the leading provider of retail consumer insights, analytics, and consulting for the natural, organic, and specialty products industries and longtime partner IRI®, the global leader in innovative solutions and services for consumer, retail, media, and over-the-counter health care companies, announced today the launch of a new shared Shopper Intelligence solution for natural retailers.
The first-ever powerful consumer research tool for the Natural Channel is driven by SPINS’ industry-leading natural product attribution and IRI’s vast household panel, Consumer Network™, consisting of 100,000 consumer panelists, fused with loyalty shopper data. The combined effort integrates survey responses with of-the-moment buying behavior, layered with SPINS’ unique market segmentation. The result provides a comprehensive and expanded view of consumer shopping habits and bridges the gap between trusted conventional channel tools and the burgeoning opportunity of the natural channel.
Understand the differentiation within natural products and how retailers can leverage the spectrum of natural appropriately for their shopper plan.
Learn about four major approaches to merchandising natural foods employed by mainstream retailers and why they work (or don’t work).
Gain insight into the most recent crop of successful crossover natural products and what commonalities they share.
SPINS LLC is a passionate advocate for the natural and specialty products industry. Established in 1995, SPINS has been passionate about supporting companies who have a positive impact on the world by helping increase the presence and accessibility of health and wellness products. SPINS is committed to laying the foundation for the next generation of growth, providing dynamic data, actionable insights, and digital activation solutions that contribute to a heathier and more vibrant America. Learn more at www.spins.com.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.