Outline: Rachel joined the famous creative communications agency to work on the PR campaign for Orange’s sponsorship of the British Academy Film Awards. Her role included promoting the Orange Wednesdays Rising Star Award 2012, talent handling and co-ordinating the Rising Star press launch at BAFTA HQ and the Orange BAFTA party in partnership with Esquire and working closely with Disney to manage and co-ordinate the Orange BAFTA Red Carpet Show with Miss Piggy. She also led the digital campaign, devising a strategy and content plan to best serve key bloggers, film portals and mainstream digital press.
Results: The Orange BAFTAs secured over 4000 pieces of press coverage for Orange (double the previous year’s figure).