The actual technique isn’t new. Many businesses will create a ‘Best Seller List.’ The music industry and book industry have been doing it for decades. Amazon does it too! Feel free to think outside the box here and create your own Best Seller list. This list can be posted on your blog, in your articles, or among your content on your website.
Your bestseller list should contain 6 to 10 products in your category. You can have one or more categories.
* We claim we are unique individuals, but the truth is we are social creatures and we want to know what others are doing.
* There’s a certain kind of wisdom that occurs in crowds. We like to see what’s happening in the crowd.
* Sales – Each time you produce a list you should see an increase in your sales on Amazon. Of course, that’s assuming the list links to the item on Amazon.
* Conversion – While conversion rates vary, you should enjoy a conversion rate that was higher than prior to your list creation.
* More Commission – A higher conversion rate means more sales, and more sales mean more commission owed to you. And it potentially has the ability to increase your commission rate from 4% to 6% since you are required to only sell 7 items for the jump to occur.
This is an effective technique but you want to get the maximum time out of your list. You don’t want to have to be changing your list weekly as this requires time. A better option is to choose items for your list that will stay popular at least for a 4 week period. Some items will have even a longer shelf life. Take advantage of it!