As 2011 winds to a close (which frankly is hard to believe since it was just January!) we decided to roll out what will be our annual Digital Marketing Insights for the following year. Our Insights will focus on the three areas that make up our agency offering of helping companies improve their online brand visibility: search engine marketing, custom content creation and blogging, and social media marketing.
These Insights aren’t designed to be earth-shattering, but rather to plant an idea in your head for how you might think about marketing next year. We hope they help you see the importance of brand visibility and help guide you in your decision making surrounding online brand presence.
We’ve listed our Insights below, and embedded the SlideShare below, which contains more detail on our thoughts.
It’s been an exciting year in digital marketing and we’re excited about the opportunities that lay ahead in 2012 for marketers. While they say that nobody likes change save for a wet baby, we do believe that the changes taking place in digital marketing are good ones, and if embraced can lead to tremendous opportunity.