Tata Consultancy Services (TCS) is a renowned consultancy firm organising the Summit Europe. It is an exclusive, invite-only event that has now emerged as Europe’s premier summit for senior leaders (CXOs, Chairmen, Board Members, Senior Management and Executives). Hosted by the CEO of the consultancy firm and its European leadership team, the two-day event is held annually in a major European city. The event features well-known speakers with an international background and the participants represent a significant part of the Financial Times Europe 100 companies.
The 2018 conference brought together 350+ top executives from 130 companies across Europe. With such a high-level audience, flawless execution of the production is crucial.
While having supported TCS with their editions in 2016 and 2017, the European Summit in 2018 required to exceed expectations once again. By working as an extension of the client’s team, impeccable execution was ensured and the documented lessons learned assisted in further increasing the impact of the Summit.
To elevate the delegate experience storytelling was used throughout the event. With a meticulous eye-for-detail a culture-focused concept was translated into the smallest touch points. The extensive, diverse program of social activities proved to be rather popular amongst delegates. A 180° screen created an immersive experience throughout all speeches and just like this, a unique and memorable experience was created, ensuring positive WOM.