Build a lumber mill by the woods, a quarry by the rocks, and a warehouse to store all the materials. Build some more. Upgrade your buildings. Recruit troops. Fight. Rinse and repeat. It is all fairly obvious. The equation is solid and works.
As a browser and casual game, Lord of Ultima looks to prolong what was once an hour-long game of Warcraft (or insert your RTS de jure) into weeks of clicking on lunch breaks and hell, lets admit it, a few clicks during the work hours. Bars move, slowly. Resources pile up, slowly. Everything slowly plods along.
Sort of like this post just plods along. There is nothing to see in Lord of Ultima. It does the same job every other game of its type does. Its Travian with better graphics. Its dumbed down Command and Conquer. It's isn't unique and that's my problem. However, that just means it isn't for me. With god-awful millions playing Farmville, I am realizing some of this social/casual/browser gaming is passing me by.
Who cares, I'm going back to owning noobs in Battlefield: Bad Company 2.