Craft the visual identity for print and digital executions in support of the Intuit Developer Group’s Small Biz Hack global event series - supported by a redesign of their event website from the ground up.
Creative direction, visual identity design, custom graphics, event signage, promotional campaigns, digital advertising, animations, apparel, website UX/UI, technical architecture and front-end development.
It is a tricky challenge to design a visual identity system that carries a unique personality for the Developer Group at Intuit, while staying kosher with their overarching corporate identity standards. Working with a great team, we walked the line, found some interesting creative territory, and came out with high fives for the 2018-2019 Small Biz Hack hackathon event series, which travels from Mountain View, CA to Toronto, London and Sydney each year.
In support of the event series, Turn Agency took the reins for the redesign of the smallbizhack.com website property. We reorganized the URL structure and multi-city approach, then designed and built a flexible and rotating series of microsites that support the year-long calendar. We worked within Intuit’s extensive digital guidelines to ensure that our work captured the Developer Group’s unique personality without (overtly) breaking any rules.
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