Content marketing campaign is the best way to reach out the target audience at a wider range. Whether a company is B2B or B2C, content marketing is essential for both of the type of companies and to no doubt this type of marketing calls for maximum efforts.
More than 63% of businesses don’t have a documented content marketing campaign strategy. This is according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.
Because of large competition, it becomes really hard for the marketers to come up with unique ideas continuously to attract the target audience.
Articles, blogs, white papers are published to inform the audience about a particular subject. White papers give knowledge about a particular topic and solution to a problem and therefore, are most trusted by the readers.
Defining the Why, How and When is the foremost important thing before you start working on the campaign. Answers to these will help you plan a successful campaign for your white papers.
Having a proper knowledge of the target audience is a mandatory task for every marketer. Knowing geographical and demographical features of the Target Audience helps in planning the perfect Campaign which will bring out results for you.
Working on building templates for e-mails is a time saving and smart idea. For outbound e-mail campaign only one template is sufficient for a start.
When you have planned the campaign and are ready to start with it, study properly the social media platforms target audience is present at.
Share the content only on those platforms which are used by TA. This will help you reach the potential TA and some lead generation as well.
Time plays a very crucial role in everything on this Earth and same is the case for marketers. Identifying the peak time when the audience is active on social media is the perfect time to come in notice of them.
Start the campaign at the time when the audience is online. This will increase the chances of them noticing the promotion and may the campaign lure them to click on it and let them take the necessary action.
So, timing should always be kept in mind while promoting it.
More and more groups should be joined on social media platforms where the target audience is present. The campaign promotions should be done in those groups as well.
This will make you reach maximum audience and increase your chances of getting more clicks and even leads.
There are many ways of marketing White Papers and starting a campaign is one among them. Doing it in a right way will surely bring positive results for you.
By monitoring your progress, you’ll be able to tweak your content marketing campaigns at regular intervals, so it’s always up to date.
That’s it! Now you know how to create a successful content marketing strategy from beginning to end. Read the tips discussed in this article and implement them to see an increase in the number of potential customers.