Mountain View, Calif., August 18th, 2008 – Mint.com (www.mint.com), the leading online personal finance service, today launched a redesign of its Webby award-winning public website. The new design reflects the many new and enhanced features added to the free product this year, and adds educational “how to” guides on managing critical money management issues including: reducing credit card debt; saving for retirement; and paying off student loans.
Launched in September 2007, Mint.com is already the largest online personal finance service, with nearly 400,000 users. According to Compete.com, Mint.com is attracting more monthly traffic than Quicken.com.
The new design incorporates information on the significant feature sets added to the product since its launch, including enhanced budgeting tools, and the addition of investment and brokerage accounts, mortgage, student and auto loans. Under the old design, Mint was having a hard time keeping visitors up-to-date on the rapidly evolving product. They implement customer-driven improvements every six weeks, on average. Contrast this with traditional personal finance software, which is updated once a year. The new site design makes sure that visitors know the full capabilities of the product as it continues to improve.
Mint has added six “how to” guides on key financial decisions including: reducing credit card debt; saving for retirement; paying off student loans, saving money when dining out, buying a car, and creating a personal budget. These are the first in an educational series that Mint will be releasing, drawing on content from the company’s award-winning personal finance blog.
Mint.com is the leading online personal finance service, providing nearly 400,000 users a fresh, easy and intelligent approach to money management. And it’s free. Mint is managing over $12 billion in transactions and has identified more than $100 million in potential savings for its users. Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,000 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint, rated top in its category by PC World and PC Magazine, applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities. Mint’s website was honored with two 2008 People’s Voice Webby Awards: best Financial Services site, and best Banking and Bill Pay site. Mint’s personal finance blog received an honorable mention from the Webby’s as one of 2008’s best business Blogs.