Indian film star to promote the carrier in key markets such as the US and UK.
Abu Dhabi based carrier Etihad Airways has signed Indian film actress Katrina Kaif, as its new brand ambassador, the airline announced earlier this week.
Etihad Airways and Katrina Kaif will work on a series of initiatives to promote the airline across India and around the world, including addressing Indian communities in Etihad Airways’ key markets such as the UAE, the US and the UK, the carrier said in a statement on Wednesday.
Katrina Kaif is one of India's most successful actresses in recent times, having delivered hits like 'Namastey London', 'Partner', 'Singh is King' and 'Rajneeti'.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Our partnership with Katrina Kaif will help build Etihad’s brand name globally and further introduce our world-class products and services across India and to Indian communities around the world.
The carrier recently filmed an internet video with Katrina Kaif dancing in the airline’s First class lounge in Abu Dhabi, under the direction of award winning Indian film director and choreographer, Farah Khan, Etihad said.
The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between Katrina and Etihad Airways throughout the campaign.
Katrina Kaif follows several other Bollywood icons who endorsed products and services in the UAE. In the past, film stars like Shah Rukh Khan and Deepika Padukone have also lent their names to some of the prominent products and projects in the region.
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