While it may seam like an antiquated idea, receiving a letter or mailer from a business to promote an event or sale is a beautiful way to set you apart from your competition. Because it occurs much less often in this age of technology, people may be more inclined to read these pieces and attend your event.
Since they are likely to be read, you want them to capture the attention of the reader from beginning to end. The Mighty Pen would be honored to help you achieve this goal!