FinancialForce, the number one customer-centric ERP cloud vendor built on the Salesforce Platform, announced new innovations across its product portfolio suite with its Spring 2018 Release. These new capabilities help organizations better serve their customers and run their businesses with greater speed and predictability. Natively built on the Salesforce platform, FinancialForce business applications uniquely address the needs of services-centric organizations by being architected around the customer lifecycle, and connecting the entire opportunity-to-renewal process on a single platform.
FinancialForce has become a front-runner in the Cloud ERP applications market thanks to support from parents Salesforce and Unit4, which are among top vendors in the Cloud CRM and ERP apps markets, respectively. After selling Cloud ERP apps for eight years, FinancialForce has been able to expand the boundaries of financial management software by focusing on customer, partner and employee engagement. By leveraging the Salesforce platform and its technologies for analytics and mobile-first user experience, FinancialForce has enjoyed healthy growth over the past year. In 2016, FinancialForce saw a 40% growth in revenues as 80% of its base of 1,200 customers started running more than three products such as those for billing, GL, revenue management, HR, and resource management. The increased consumption underscores the fact that its Cloud-based financial management and professional services automation products are gaining traction in the service-driven economy with the same intensity as Salesforce has done to sales-driven organizations. Another thing in common is that FinancialForce is going after leaders in the new economy where successes are often determined by first-rate customer services and rapid responses – as Salesforce likens itself as a Customer Company. Customers running traditional software will have a hard time keeping up with those using modern tools written for the mobile world. For example, Motus, a mobile workforce management company, switched from Intuit QuickBooks to FinancialForce because of its real-time financial reporting capabilities, enabling its salespeople to have greater visibility into the financial impact of the sales pipeline, ultimately making them more accountable to the end to end financial processes.