We were asked by Adidas to create a VR game for a promotion event was held at Adidas’s leading store in Dizengoff Center, that included an exceptional design concept inspired by a futuristic shoe “Deerupt”. The aim of this virtual game was to capture shoes of the new design while riding through a tunnel.
Fun is one of the best ways to deepen the emotional connection of customers to the brand. All the participants received a coupon discount for their next shoe purchase.