Rhapsody, the UK’s leading media production agency, has developed eVisualise, a cloud-based, campaign targeting tool, providing enhanced customer insight and the delivery of more precise direct marketing campaigns.
eVisualise is designed to address the complexity that marketers now face in managing a multitude of different data sources and often do not have easy visibility to determine customer selections for specific campaigns. eVisualise simplifies campaign selection with intuitive, real time dashboards.
eVisualise provides a series of interactive dashboards which sit on top of existing databases and bring the data to life within a Single Customer View. Clients can supply data from a variety of sources including existing CRM databases, Excel workbooks or email marketing platforms and draw upon the expertise of Rhapsody’s in-house data services team, who will clean, consolidate and analyse the data to subsequently produce a set of bespoke dashboards.
Within eVisualise users can view purchasing behaviour, sales trends, demographic insights and customer interactions in an intuitive, user-friendly manor. The data can be used in multiple ways such as; prospect targeting, loyalty programme communication or customer reactivation messages. These more intelligent selections can increase the accuracy and effectiveness of direct marketing campaigns.