Home > CRM > 10 solid uses of CRM – Is your business reaping these CRM benefits?
A CRM processes cover all interactions between a business and its customers. An efficient CRM process allows a business to acquire more customers, provide customer services effectively and retain valued customers. Is your current Sales, Marketing and Customer Relationship process capable and reaping these CRM benefits?
The primary objective of businesses in the areas of sales and marketing is to gain customer satisfaction and loyalty. This is possible only by offering extensive services to customers. The idealogy of having a successful business can be realisic if you have a two way communication with customers. Two-way communication leads to long lasting relationships. And long lasting relationships turn satisfied customers into loyal customers.
Provide online access to product information and technical assistance at any given point of time.
Provide mechanisms for managing and scheduling maintenance, repair, on-going support and define SLA’s.
Related: Hear a lot about CRM? Understand the benefits your business can derive out of it.
What Business Objectives will a CRM cater to?
CRM processes and applications will allow your organization to collect and access information about your customers’ buying histories, preferences, complaints, transactions and other data. This will also enable you to better anticipate what customers are looking for and develop the much needed intelligence system that will support you in serving the customer before they come to you.
Hi, this is an amazing list of benefits that CRM provides. Great article! Thank you very much for sharing your insights.