GENIUS WE (Us) GENIUSES would rather fight than flunk.
Black and red text on a white background.
This button is part of a series that General Electric designed in the mid 1960s. The buttons were distributed to high school students throughout New York to encourage them to do well and complete their education. While different slogans were used, each button featured the word GENIUS, with GE highlighted to emphasize General Electric's involvement in the campaign.