Dwight David Eisenhower, commander of allied forces during WWII, used to say that, before the battle plans mean everything and during the battle plans mean nothing. Ethan’s experience allows him to know what problems must be solved before a shoot, be it logistical, technical or creative. He can then plan for achieving the best result while at the same time being flexible if conditions change. This is especially important in creating aerial photography where there are many variables.
Before becoming a commercial architectural photographer over 10 years ago, Ethan had a 12 year career in sales and sales management within the medical industry. That corporate experience is the cornerstone of his ability to communicate with clients, plan a strategy and deliver to the brief. Since then, he has always had an interest in learning new things in his niche of photography. Ethan’s foundation of experience photographing the built environment from the ground carries through in a unique way to his skills as an aerial photographer.
Satisfied clients is what it comes down to at the end of the day. Delivering to the brief and beyond expectations is what motivates Ethan for his commissioned work. Virgin Australia has it right. If you take care of the customer, they will take care of you. Ethan constantly asks himself, “what if” in his pursuit of even better photography and new ways to complete a project.