The inspiration behind Arka Pana Consulting is simple: good people, organized around a shared belief, can change the world.
Social media has redefined how our world communicates. Arka Pana Consulting specializes in marrying new social media initiatives with established outreach strategies designed to guide your organization into the future. We turn passion into product.
With a nod toward founder Nora Brathol’s passion for international human rights, Arka Pana’s name was inspired by a church in Nowa Huta, Poland that survived communism, was consecrated by the man who became Pope John Paul II, and whose Christ statue is famous as a stark memory of the atrocities of World War II. Arka Pana church stands as a reminder of our world’s past and as an ark of refuge and hopeful faith in the future. All is possible with a touch of faith!
Nora Brathol founded Arka Pana Consulting in 2012 after a successful career leading communications for international non-profit organizations. Since inception, Arka Pana Consulting’s team has grown to include WordPress website developers, bloggers and copy writers, Google Adwords specialists, and more.
Spoiler alert: this is the section where we brag. Hard.
First, a disclaimer: no one is perfect (and no, our lawyer didn’t tell us to include that…it’s just true).
Not every social media network is the right platform right for every business. We’ll help you define and identify the demographics and behaviors of your target audience (hello, Google Analytics) and provide an all-encompassing digital marketing strategy with concrete action items that will support your unqiue business goals.
*yes, we went there. Founder Nora Brathol did grow up in Wisconsin after all. And you know all you Bears fans are just jealous of his MVP awesomeness.
**our apologies to Jay Z. For us, the concrete jungle dreams are made of is less an empire state of mind and more of a viral campaign proof of concept.
So you know your target markets, you know where they are and what they are saying and doing – and now you’re stuck. Basically, you’ve got the strategy but don’t have the time or ability to execute. We feel you, and we’ve got your back (or more accurately, your keyboard).
From graphic designers and bloggers to Adwords and IT security experts (oh my!), our team is filled with specialists that will be here every step of the way, guiding you down the yellow brick road of digital success. The Social Media Wizard of Oz isn’t as far behind a mysterious curtain as you may think, and we’ll encourage you to not only take the first step munchkin style but we’ll be there if you feel like you’ve lost your mind Scarecrow-style , if you lose heart like the Tin Man or even if you feel like picking a fight online Cowardly Lion style.
Okay, we’ll stop with the Dorothy references (even though we do like wearing red heels). Moral of the story: successful digital marketing can be a long road and involves a lot of testing, and we have both the creative and technical chops to execute quickly and efficiently so you can get back to running your business and your love for your field.
Those cherries are only one ingredient. You also need flour. And sugar. And lots of other things, probably (we don’t bake). The point is that any digital advertising campaign will not be as successful as it could be unless the time, effort, and yes resources are invested to ensure all the ingredients are there in the right amounts. Paying for Google Adwords without a website funnel optimized for conversion is a like baking a cherry pie without flour. Investing in Facebook ads without installed Facebook’s pixel is like baking said pie without sugar – sure, it could still be eaten, but everyone will leave dinner disappointed. And not investing in organic SEO at all is like throwing a pie in the oven without a pie tin (luckily, we’re good at cleaning up messes — and we’re Yoast Certified).
Influencer marketing, or paying people with a large social media following, is all the digital rage (we can thank the Kardashians for that). But it’s not as simple as sending Kim a check: much like choosing which social media networks to be on, which influencers to engage to promote your brand involves extensive research, relationship development, and an air-tight contract. In other words, exactly what we do for hashtags and keywords, we’ll do here.
So you’ve been investing in social media, and it hasn’t paid off. Perhaps you’ve made some mistakes, like not doing regular data analysis or prioritizing quantity over quality. It’s okay – live and learn, right? We’ll perform an audit on every aspect of your digital marketing campaigns, from individual social media posts to your website’s keywords to your Google Ads cost per conversion, digging deep into that data and finding what others have missed. Then we’ll spend oodles of time with you, making recommendations and providing reports and clear action items and unique data points and realistic projections and….oh man, we’re drooling just thinking about it. Because we’re problem solvers – and we love our data.
Digital marketing can be overwhelming – we get it. There’s lots of nuances in data interpretation, a huge variety of opinions in what is “right,” and a sea of options when it comes to hiring someone (or someones) to help in this space.
We want you to be successful online and for your investment in social media to pay off, which is why you should ask these questions before hiring any digital marketer. Whether you are looking for a second (or third or fourth) opinion, or you don’t have the budget to dive right in, or you’d like to try the DIY route, we’re here to give you advice before you pull the “like” trigger. Book an hourly consultation, have us come speak at your event, or present to your business.