This introductory course focuses on basic writing skills related to internal and external corporate communications, including reports and memos, branding, marketing, and advertising, as well as multimedia considerations. Assignments and exercises will be designed to improve creative writing skills and include advertising copy, press release, and report writing exercises. After taking this course, students will have fundamental skills for thinking critically about, and be able to execute a variety of corporate communications skills. Surveys of business executives consistently reveal that effective writing skills are among the most valued employee qualities, so persons who might find this course valuable include those with an interest in improving their writing clarity and power across a variety of professional applications.
Dan Sloan is a veteran communications professional and multimedia journalist, who writes for Eurobiz and other media after working at Reuters for 17 years. He is a frequent public speaker and commentator on current events, corporate communications and Japan for professional organizations and academic groups, a university instructor, and author of "Playing to Wiin: Nintendo and the Video Game Industry’s Greatest Comeback.” He is a former president of the Foreign Correspondents’ Club of Japan and current Board Member.
Class work and exercises allow you to use what is learned quickly and effectively.