While spending across other advertising platforms ebbs and flows, POP spending levels tend to stay the same, with two-thirds going towards temporary signage and a third allotted to permanent signage. For pop-up point of purchase signage, here are some crucial rules to follow to ensure each area of your store will help increase your bottom line.
As 83% of the information your brain processes comes from sight, the importance of eye-catching graphics can't be overstated. Bright hues such as reds and oranges have an energetic effect, while cooler shades like blue and green feel calming to the eye. As too many shades can be confusing for consumers, stick to a complementary combination of opposite hues to make your signage stand out. A solid background of black or white will spotlight your message even further.
Large, bold graphics and easy-to-understand messaging will help pull a customer into a display. Create a focal point of POP signage above a star product or range of products, and be sure to place it in a well-trafficked section of the store for maximum impact- the end of the aisles tends to draw a more substantial (up to 37%!) amount of sales than the perimeters or middle of the aisle.
Although some of your POP will be evergreen, changing messaging for special offers and sales events helps avoid aisle ambivalence while improving shop-ability. You can also pair brands that work together but perhaps don’t merit their own POP call out to communicate a broader product range.
As we engage more and more with technology, consumers can bring their smartphones into the shopping experience, participating in games, quizzes, and surveys via digital signage. Make storefront displays more entertaining through links or QR codes, or share virtual discounts or coupons throughout the store. Customers can even be encouraged to “retweet” their savings with followers through their social media platforms, which is free advertising from your company beyond your POP display.
Check out some of our POP graphic options such as register poppers, rack toppers and more!
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