One of the biggest issues with many landing pages today is the fact that they take so long to get to the point that many people simply do not have the time or inclination to wade through a page packed full of information just to understand what the page offers. In fact, many companies are making quite a few mistakes with landing pages. Here are some tips to help keep you on the right track.
Instead of creating a long and rambling page, it makes far more sense to create a page that gets to the point as quickly as possible so visitors can decide what they want to do next. If it takes too long to decipher the page, people will not want to continue. By highlighting the most important elements and offering some bulleted information, they feel they know what the page is about without reading a long wall of text. The headers and sub-headers you choose should be clear and indicative of what that section of text contains. Some other ways to make the page easier to read and scan is to use bold or even highlights on some of the most important passages and sentences.
You should make sure you are always branding your material whether it is the look of your ecommerce website, your blog, or landing pages. Adding a logo is a great idea, and the logo should be in the same spot on all of your landing pages. In addition to the logo, you may want to use the same colors for the landing page as the ones that you use for your website and online store. This creates a cohesive look through all of your online spaces and helps to further the reach and strength of your brand. People will always know that they are on one of your sites when they see your logo and familiar color scheme.
In addition to keeping a consistent look, you should try to keep a consistent tone on your landing page that you have on your other sites. Again, this is helpful for creating a cohesive brand. For example, if you sell humorous artwork or t-shirts and your blog and ecommerce website have a funny feel and tone, you want to carry that over to the landing page.
Remember that you want the landing page to be as easy to read as possible. This means that removing the visual clutter is essential. The reader should see the most important elements and information on the page without distractions.
Creating landing pages that work is important to the success of many companies selling online today. However, they still have trouble doing it correctly. The tips here can help. You can always have some help from the professionals at Appath as well. They can help with all of your online and ecommerce needs to make your selling experience as easy as possible.
Summary: Landing pages have a tendency to look the same no matter who puts them up, and that is a bad thing. You need to make sure that your landing pages are consistent with all elements of your brand, and you have to ensure the pages are clear of clutter and easy to read. Visitors who come to the landing page should not have to read a long passage just to understand the page. Learning to create a great landing page that is easy to read and actually engaging can help to increase the conversion rate of the people who arrive at the site.