How do you leverage personas in email marketing to increase ROI?
Having a specific person in mind that represents a segment of our target audience, makes it easier for us to find the right tone, copy and even offer for an email campaign we're working on.
Do you want to learn how this works and how you can create your own personas? It's not that hard actually!
On November 6th, Hubspot's Kieran Flanagan and our very own Kath Pay will be presenting a webinar in which they'll explain the process.
This will be a very practical webinar with lots of examples, so make sure to sign up!
Message Systems launched a cool new tool recently, called The Validator.
It's a free web application that enables email senders to test the deliverability quality and authentication settings of their messages prior to sending.
It does this by flagging and identifying issues or failures for the major email authentication and validation schemes used today, including DKIM (DomainKeys Identified Mail), SPF (Sender Policy Framework) and DMARC (Domain-based Message Authentication, Reporting & Conformance).
The Validator also scans message content for viruses, scans headers, checks for blacklist hits, and performs a series of virus and spam tests.
Don't miss the International Digital Marketing Summit @ Your Desk!
I have the pleasure to invite you to the International Digital Marketing Summit, an online conference organised by Kath Pay and myself.
Content Marketing: a whole new discipline? or just 'old wine in new bottles'?