Different kinds of advertising; Advertising Technique (the AIDA approach); Successful Communication; Unique Selling Points; What do you want to achieve?; Market Segmentation; writing Advertising Copy; the power of a Heading; basic Advertising Design and Layout; Letter Fonts and Sizes; Potential Pitfalls; Practical Exercises; Media and Channels; In-house Advertising; Ethics in advertising.
· be able to evaluate advertisements presented to you for approval (and, of course, payment).
Just off Lynnwood Road East. Turn off at Botterklapper Street (just east of Presleys, on the northern side of the street (sign showing “Sunrise Rotary Club”). Turn left immediately, and the road will take you to Willows Country Lodge’s parking area.