Steve Jobs was a narcissistic person. He was very charismatic (he could make you think he was a friend and stab you in the back), had a world view that would not accept anything different than what he saw or wanted and was extremely hard to work for or with (to say the least). He was very abusive and rude. To not just people who only annoyed him but also to people that were supposedly important to him. For these reasons the book was very hard for me to like. I kept wanting to shout at Jobs at the very least. :D I did like it though because the life (in spite of his bad qualities) of Steve Jobs was a fascinating rags to riches story.