Now that Peyton Manning has retired, he doesn't have a whole lot to do on Sunday mornings but sit around in his bathrobe and listen to Lionel Richie. At least that's how AT&T and DirecTV imagine the former Indianapolis Colts quarterback's weekends in this funny new campaign promoting DirecTV's NFL Sunday Ticket service, which allows users to stream any live, out-of-market NFL game on digital devices without a DirecTV satellite subscription.
Ads in the campaign show Manning not even changing out of his pajamas as he sits on his park bench, calls his brother Eli and buys groceries on Sunday mornings, trying to fill up the time that traditionally he's spent in the locker room or on the football field. The only thing that keeps him going seems to be his ability to stream NFL games onto his devices via DirecTV's NFL Sunday Ticket. To add to the comedy, Lionel Richie introduces each scenario, sitting at a piano performing a revamped version of one of his classics. "It's Peyton, Peyton on Sunday Mornings," he sings.