Have You Adopted Mobile for Your Business? It’s Time!
Did you know that by early 2014 the number of mobile internet users had surpassed desktop users? If that surprises you or you think “thats early” then you will want to read on. (officially it was 2016, it depends who’s research you – i’ve seen numbers in years across 14/15/16).
This article is all about why your business should be looking at mobile for lead generation and sales growth. Ultimately, it’s not too late to start if you haven’t already – but you are starting behind the curve in most cases so it will be a big push, but here are some key reasons for you to adopt mobile for your business today.
69% of email newsletters are first read on mobile devices.
44% of people want to see vouchers & offers in mobile ads.
Today almost 60% of web searches are from Mobile devices.
30% of these searches are for / in the local area (i.e. within a mile).
73% of mobile consumers are more likely to share a site if it has a good loyalty scheme.
Special thanks to WebsiteBuilder for allowing me to share this great infographic.
Want to get to know the statistics around mobile vs desktop web usage in more detail, check out this smart insights article.
If you’re interested in driving mobile sales and leads down the rails, and need a helping hand – get in touch with Andy.
Popping up via a “toaster” notification in Google Chrome I was alerted to the TestMyWebsite service from Google for webmasters, and I really wanted to quickly share it with you.
In essence this is a new skin for the Google Page Speed Insights tool many website developers have used for a while, but it also comes with some cool functions like emailing reports (though it can take an hour to get that email currently), and from what I can see actually the insights are much more powerful and user-friendly if you are non-techie.
All you need to do is insert your website address / page url, hit test now.
It will test the url, and ask how you want your results. Always get it emailed to you, just for future reference. Then scroll through the results instantly too.
The results will never be perfect, and if they are test another page or two.
Also remember that what is great today won’t be in a few months so always come back and check your results on a regular basis as the standards and requirements change often.
These results are clearly what Google considers good for its search results and for it’s users, so to score well its a good idea and goal.
On 1st November, in the early hours, SEO Andy migrated it’s domain to it’s new site. The final step in a process that has been a long time in the making.
We have moved from a self-hosted WordPress solution with our amazing friends at CloudAbove UK Hosting to the SquareSpace platform.
We had looked closely at other options such as WIX, VIRB & GHOST – but ultimately the reliability and simple to use interface of SquareSpace is what really won through.
Our choice to move from WordPress was one driven in part by the fact that alone I have dealt with the WordPress maintenance and updates over the years. The site has been around since 2008 and now has around 700 SEO and Marketing articles published, each update causes one bug or another – ultimately for one man this was too much to ask, as well as maintaining a number of other sites.
Obviously with the move of platform came a whole chunk of work – we’ll explain the process in a few blogs over the next few weeks. But this really meant we could remove some old “junk” from our site and re-focus the site on what we really want it to be and want it to offer.
SEO Andy has always been about helping business owners and website owners to grow the websites they care for, help them grow their skill base and that’s now reflected in our tagline “GROW TODAY” which greets visitors on our homepage. It reflects what our content is focused on and always will be, it reflects where we want to drive SEO Andy in the future and why whilst we are embarking on new projects this idea is at the heart of them and this relaunch.
The new website put the reader and content first. Click into a blog (like this one) and you will soon see that there is no messy sidebar to confuse you or distract you. Its clean simple and minimal. It’s content and value focused.
We know the new site isn’t perfect, but the old one wasn’t either. We know the new site needs some optimisation to really improve the impact it has in a few ways, but as we roll out new features that will happen. And we know that whilst we’ve made every effort to keep our legacy content – we’ve cut a bunch of articles and are going to cull some more, not because they are harmful if you implemented what they say but simply because we can now offer better guidance, so we will.
We hope you enjoy the new website and all it has to offer.
We’d love you to be part of our community too, so please do sign up to our newsletter – just scroll down to the footer of this page (or any page) and enter your email!
Colours Colors and Kulers – Black Rules?
Did you say blue? 40% of folks favorite colour is blue so you would think thats right, but its not.
Psychology in Online Shopping are things we’ve spoken about before, telling stories, brand awareness, how you use social media all have an impact on Sales – and so can colour of the object you are selling. Below is a great inforgraphic to illustrate this.
The perfect call to action is kind of a mythological creature, it’s something so rare that actually for many it may as well be extinct. But the reason for this is not that the Perfect Call To Action doesn’t exist, because it does exist, it’s that no two perfect cta’s are ever the same for two different websites.
This means to create the “perfect” CTA you need to stop copying what others do directly and use them just for inspiration. You need to look at your audiences habbits on your website, using something like ClickTale or Crazy Egg to map their visits in detail – even just a free trial view will help you. Then look at similar websites in your niche, consider if they would work for you – the answer is usually not but there is probably an aspect or two you can consider using or making better for your website.
To help you form the perfect call to action I wanted to share this inforgaphic with you, its by Litmus an email testing company – so its obviously in their interest to ensure your site gets lotts of sign ups. They’re pretty well palced to tell you about a perfect CTA.
Note: this isn’t the end of the post, after the infographic is more tips for creating a call to action.
There are many blog posts around about creating calls to action, at the bottom of this post i’ve linked to a few that I love. In Part 2, i will be discussing how once you’ve designed and created your call to action’s you can test them and why you should be testing them continuously.
If you are offering a product or service, can you do something extra?
Don’t stop once the Action is complete!
What You Need To Do Now: In order to make the most of this post I want you to post me an example of your call to action, in a link from the comments below or on social media. I want you to share your own and your favourites with me, from any website you really like (p;ease keep it family friendly).
Pat Flynn (SPI) – CTA’s for everything (and action words).
Paul Boag (again) – What happens after an action?
Update: 12noon – Paul Boag / Headscape have just released a podcast on this – check it out.