62% of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful.
Success is attributed to these top two factors: doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).
22% of B2B marketers say their organization’s overall content marketing approach is extremely or very successful; these 22% are this year’s B2B top content marketing performers.
63% of B2B marketers say their organizations are extremely or very committed to content marketing (compared with 91% of top performers).
37% of B2B marketers have a documented content marketing strategy (compared with 61% of top performers).
The seventh annual B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America report reflects the findings from over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. This year we redesigned the survey, asking new questions and changing other questions, to help get clearer insights into the successes and challenges content marketers face.
For research charts, a video, quotes and more, check out this Dropbox.
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