Looking for ways to optimize your Adwords accounts? This post contains enough tips to keep your busy for months.
Though many marketers have taken their eyes off of Youtube, it's still the No. 2 search engine on the web and provides the ideal platform for setting your business apart from the competition via video.
Whether your a PPC expert or a novice attempting to learn the nuances of the area, taking a smart-from-the-start approach is the best path to success.
Ads don't do your brand much good if no one sees them. That's why it's important to understand how readers view them, which allows you to optimize the ad and the content they're a part of for greater performance.
Facebook advertising, post boosting, PPC, and even print advertising. How are you deciding where and when to do these? That post your just “boosted”, how did you decide who is going to see it? Sure, you can pick some demographic info about people, pick some interests they already have, and a lot of other “narrowing” it down options. But what about the geographic component?
If you haven't noticed URL rewriting, you haven't been thinking like a search engine optimizer. More and more sites are using this technology to create human-readable (and SEO-friendly) URLs. If your site is one of them, good for you. Read on and you might find some reassuring data to back up your excellent decision. If you are not familiar with how URL rewriting will improve organic search ranking and traffic to your site, I don't blame you. It's not a hard concept to grasp, but it's rarely covered well in SEO publications. Few sites are using it, and this creates an opportunity for you to get ahead in ranking. If you have any search competition, you should already be thinking about how to improve the way you present data to engines.
Pondering whether some extra certification or credentials might help land me the next opportune gig, I perused through some of the Top 10 Marketing Departments (according to US News 2009) to see what they had to offer. Given they are the "BEST Marketing programs in the nation," you would think they would have a clue about the Internet being an important medium, if not the most efficient and most powerful marketing medium in history.
Dear Reader, I've been in this industry a fair while. Long enough to have been a consultant, and work for an agency, and run my own company. Fair to say, I've been around the block. Consider this then a few words of wisdom from someone who hopes you, whoever you may be, dear reader, may have a measure of success too.
We all know how important SEO is. Our clients need to be found, but once our clients get a visitor they must convince them to invest. With a B.A. and M.A. based on Psychology, I look at things a little differently when working for clients: * How do we create trust? * How do we please the visual learner and the non-visual learner? * What needs to be said to convince a user to spend their money?
I know it's a pretty simple concept, but I've been more or less obsessed with pushing people to target competitors' brand names lately. It's come up in about half of my recent conversations, and the thing that I don't understand is what a hard sell it is to people.
I love you, Really Simple Syndication. And I love you too, Atom. And if you are a social media marketer, an SEO or just someone who is tracking a company's online presence, then you probably feel the same way. Using RSS feeds to consolidate sources of information is nothing new to most marketers, but I figured I would write this for those who have not yet discovered the power of RSS.
The economy is in the tank. Hundreds of thousands of people are losing jobs every month. Unprecedented numbers of people are losing their homes. Yet we, as Internet Marketing Professionals, are blessed to be in the right market at the right time.
As a profession, we should always be as quantitative as possible. We work with limited information, but that shouldn't be an excuse for throwing up our hands. Even an estimate, if it is quantitative, can be useful in both guiding marketing tactics and communicating with co-workers and clients.
It's a long time since I used the content network. I've always thought that it is a bit of a waste of time. All those impressions, no conversions -- it hardly seemed worth the effort. I have been reconsidering my stance of late though. The problem is that I have been viewing it as a paid search platform, but perhaps that's not really where it sits. Perhaps what it really wants to be is an affiliate platform.
I was looking through the service offerings of the UK top 100 digital agencies (http://top100.nma.co.uk/section.php?section_id=1) and musing on the state of the industry. One observation that can be made is how the number of technical, creative and increasingly digital media agencies are offering SEO services, something that a few years ago certainly wasn’t the case.
Content syndication comes straight from page 63 of the Rules of SEO, so most Mozzarati know what it’s about. A brief primer: content syndicators accept informational content from writers (or at least people familiar with the alphabet) and post these articles for download by webmasters.
Ok, well since this is my first attempt at a blog post here on SEOmoz I figured I would try and make it about something I at least have modest success with: geotargeting. I work in the lead generation business, but also sell SEO (even though I am in comparison to many a complete noob) as a side business. I find that targeting local businesses, at least for those new to SEO, can give you great, pretty quick results.