To drive awareness and trial of Birra Moretti with a core male urban audience, we launched the Moretti Gran Tour – a celebration of the street food movement created by Space. Bringing together the country’s best Italian street food stalls under one roof, visiting Manchester and London through the summer.
Following our media launch events in Manchester and London, #Morettimovement reached 389,436 consumers via twitter, and 92,128 consumers on Instagram.