Well, if you have perused the average wine shelf in a liquor store lately, you are well aware of some of the labeling of today's wines. Sadly for some, the wine is horrible but the labeling sells it.
Fish Eye is actually a fairly nice, light and crisp Pinot Grigio. The label also produces a cabernet, merlot, and a chardonnay. It is great for that summer day where you just don't want anything heavy. Believe it or not, it is offered as a boxed wine, too (which may tell you something about the quality, but it is kind of good). Did I say that about boxed wine?
Of course, I'm only hoping that my non-fishing friends get these!