So a couple of my old school friends and myself ventured into something new: a Design Studio for Digital Solutions called InspireTBB.com (which stands for Inspire To Be Better).
Its just the three of us contributing about 25% of our time. One is in Kuala Lumpur, another in Alain and myself in Abu Dhabi. With minimal face-to-face interaction in terms of the solutions that we are trying to provide, we are putting efforts on making sure our deliverables are organized, fast and of quality.
We started it earlier this August, and so far it has been quite an amazing feat as our very first clients were some of the candidates of the UAE National FNC Elections.
We have also helped some small businesses in Abu Dhabi with their branding and promotion, and what I’ve noticed from servicing customers during the weekends is that people’s attention span (as reported in so many) is really quite short, even when in terms of choosing what they want to buy. This, in my opinion, can be owed to the customer being more informed and up to date on what they want; and we just make sure we ask them the right question to give the exactly what they need!