Creative designer works is to market and advertise by creating various materials such as product labels or brochures that provide information about a company's offerings. I design these materials by using paper sketches and digital illustration software. Even though I am a creative designer but I could also be a graphice designer , an artist or a photographer . I generally work for multimedia company or advertising firms before I open my own company. I have to be a strong communicator who think creatively , are detailed oriented and able to meet deadlines. A creative designer should alwasy take a customer-driven approach to create marketing and advertising materials. The core skill is to undertand colours and able to present concept visualization through sletches or illustrations so that the works can be created within the project specifications and expectations.