Online premium content provider Cinedigm has completed the acquisition of the global VOD service Viewster and its subsidiary platform Viewster Anime.
Cinedigm will integrate the platforms’ rosters of fandom and anime offerings into its existing library of channels and content, with select programming debuting on the company’s fandom lifestyle network CONtv.
As part of the move, Cinedigm will also be overseeing the operation of all content, applications and social assets belonging to both platforms. Ad sales will be handled in-house and through Cinedigm’s network of partners.
Cinedigm plans to make Viewster a core part of its ad-based content strategy, integrating the platform’s eclectic entertainment library of more than 6,000 films and series. Viewster offerings span a wide array of genres, putting the spotlight on animation, anime, comedy, documentaries, drama and horror.
Cinedigm also plans to bring ad-supported, linear and subscription offerings of Viewster to additional OEM, cable, telco and digital partners over the next several quarters, it said.
Viewster Anime meanwhile will continue to exist as a subscription channel on Amazon Channels as well as the recently announced Roku Channel. Cinedigm will also continue to distribute Viewster Anime as a standalone brand.