Pay per click management via Googles Adwords interface is a way of placing bids on certain keywords and phrases that represent your companies interests. It differs from search engine optimisation and link building in that those things dont typically need to be done for paid search (PPC). By placing bids on certain keywords you are placing your company website in the top three results in Google search (the ones with slight yellow background) for those terms if you bid high enough, if not then you will get placed on the right hand side beside the organic regular search in blue.
The way it works is really quite easy once set up with correct keyword/niche research, the user clicks on your advert at the top of the search or to the right and then your agreed daily budget is deducted by the amount you set in the bid every time a user clicks on your advert. This has its positive effects and negative effects, it positively increases your sales but is not guaranteed, it can soak up your money pretty fast but like all growing businesses you need to spend a little to make a little.
Signori Web Solutions can do the research for you and give you an insight into your industry with regards to search competition and bid prices. SWS can also provide monthly budget and bid management to your required levels and keep your money working at its best for the searches that you want to be successful in. We have vast experience of search engine algoriths and adwords management which reduces your risk and expenditure whilst gaining the most clicks possible per cash lump sum.
PPC (pay per click) can be a constant workload and the need to constantly check on conversion rates and keyword performance is the reason why pay per click management services exist, it can be complicated but not to us.