Most parcels we receive are of the bland, cardboard variety. But Amazon is now using its packaging as an advertising platform, starting with bright yellow ads for the Minions movie. As people more actively block and ignore brand messaging, is this a smart way to get ads under noses and into homes?
If you're planning a holiday, you'll probably have seen targeted advertising based on your browsing history. Vodafone targeted its roaming packages at people it knew were jetting off, and increased sales by 196%. But can data create more complex behaviour changes?