the functioning of company and the role of Diversity.
As companies deliver their products and services to wider and wider profile of target customers it is imperative that more minorities, people of color and women are encouraged to be part of organizations and importantly are seen to be operating throughout their chosen organization at all levels.
The companies which innovate and reinvent themselves on a continuous basis are the companies which will retain their competitive advantage in the market place. Invention and innovation requires creativity and creativity requires true diversity.
Indeed the message that needs to be propagated throughout the organization is one that creativity is driven by true Diversity and, in turn creativity is the main driving force behind innovation and invention. It is this innovation and invention which enable companies to maintain their competitive advantage, this advantage drives profitability and this profitability continually establishes the business case for Diversity.
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