City Harvest participating in the “One Show” competition asked the participants to create a restyling of their brand in order to communicate the new services offered.
In addition to gathering food for the less well-to-do residents of New York City at restaurants, it now also offers a service to sell low-cost essential items at their stores and organize nutrition science courses in schools.
The restyling must take into account both the new requirements and the work carried out in advance to keep the brand’s recognizable appearance clear, updating it and simplifying it, making it attractive and contemporary.