As a community based non-profit organisation, raising the awareness of their valuable services was key. We created the new master brand Able to replace SF Otago. To complement this was the production of a creative campaign to maximise the message to the market place.
It was paramount that the brand positioning was easy to understand, communicate and be memorable. We delivered this with the creation of a vibrant and rejuvenating brand identity, that positioned the organisation as a partner for individuals and families in the community.