Four consecutive Monday evenings starting 7th March 2011, 6.30 - 8.30 pm.
Understanding how the search engines work.
Alison Winn grew up in Glasgow and originally trained as a bi-lingual PA in French and German. Her first major role was with Express Newspapers where she spent 10 years working through the ranks on the News Desk and Sports Desk in Glasgow before moving to Fleet Street to Circulation and finally culminating in 5 years as PA to the CEO.
A quick introductory course to web design was lined up by her employers. This was a light bulb moment. Juggling full-time employment with motherhood Alison knew that when her daughter started school, it would be impossible to combine the two. And so started the night time studies. Alison commenced an Open Learning Diploma in web design which she passed with Distinction a year later. During her lunch hour she would sit in Princes Street Gardens and cold call potential customers for new business.
Fast forward seven years, Alison now has a portfolio which includes her previous employers, blue chip organisations and sole traders.
She embraces good, honest, organic SEO with a passion and gets a real thrill from seeing her clients achieve good search engine rankings and indeed turning their hits into orders. She strongly believes that there is no mystery involved with SEO and in addition to providing SEO services to her own clients and design/PR/marketing agencies, she provides training services to show businesses how they can optimise their own websites by a combination of good SEO and on and off-line marketing.
Cost is £120 for BCS members and Scotland IS Members, £144 for others; both including VAT at 20%.
Closing date for bookings is midnight on Sunday 6th March 2011. No more bookings will be taken after this date.