New York, NY, September 22, 2003--XMPie(R), a leading provider of software solutions for creating highly effective one-to-one, and cross-media marketing campaigns, today announced its recognition by the Asian market evidenced by their popularly at the International Graphic Arts Show (IGAS) this week. XMPie will be demonstrating its flagship product PersonalEffect(TM), with four of the leading suppliers to the to the Japanese graphic arts market who are exhibiting at IGAS. These suppliers include Sakata Inx. (booth # W323), master distributor of PersonalEffect and distributor of Xeikon and Océ products, Heidelberg Japan (booth #E101), Hewlett-Packard/Indigo (booth #W242), and Fuji Film (booth #W201). A combination of live demonstrations of PersonalEffect, direct mail, personalized catalog, and Web-to-print capabilities will be on hand to IGAS attendees visiting any of the supplier's exhibits. "XMPie's PersonalEffect is viewed as the most advanced software platform and application suite for variable information printing and dynamic cross media publishing available in the Japanese market," said Jacob Aizikowitz, founder, acting CEO, and President of XMPie. "We are committed to this market, as we consider Japan to be a strategic and productive region for XMPie". IGAS (International Graphic Arts Show) has become an international graphic arts exhibition, taking place every four years, and one of four major exhibitions in this field in the world. IGAS 2003 will be held under the theme "Towards the Future of Print Media" for seven days from September 21 to the 28th, 2003 occupying the entire Tokyo Big Sight exhibition center. The conference is expecting 150,000 visitors, among them 20,000 from overseas, four times as many as compared with the last conference in 1999. Triangle Technologies, which brokers strategic partnerships between technology companies and the Japanese market, was instrumental in developing the company's initial relationship with Sakata Inx.-XMPie's master distributor in Japan. In addition, Triangle has been a key contributor in developing ongoing relationships with many of the exhibitors who are demonstrating XMPie's solution at this year's IGAS.