Having worked with clients on various exhibitions, we wanted to tell you our secret to successful shows and exhibitions.
Visit our website to see our recent case studies.
• think of your audience and why they are there. What do they want to get from the show/exhibition?
• what do you have to offer this audience that is relevant to them?
• how would the show visitors like to receive this information?
• how can someone with little time on their hands 1. Get a snapshot without spending time looking 2. Get more information without speaking to someone and 3. Know about your brand within 10 seconds of looking or passing your stand?
• we all know the sales technique is to ‘capture’ someone on the stand, get their details and have a brief chat about what the visitor is looking for – however, consider this- what if someone who wasn’t intending to visit your stand sees the stand and finds it intriguing? Last year, we introduced QR codes to one of our client’s stands. One of the only stands to do it and it was noted by many. This gave visitors the opportunity to learn more, on the move!
Most importantly, engage with your audience at every opportunity. The media, show visitors and indeed staff manning the stand!
We’d be delighted to discuss any requirements you may have. We’re currently off to a show in Hamburg so we’ll be in touch from the show with tips and hints!