Optimizations can make or break a campaign and there are a few key things to look at during a campaign before making any. Are your ad groups meeting their goals? How is your creative performing? What is the data or site category performance like? If one area is falling behind, there is an optimization that can be made to pick performance back up.
This video was recorded in front of a live audience on September 26, 2017, at 2:00 PM MDT and discusses how to tell if you need to optimize your campaign and the best practices for optimizing digital advertising campaigns.