xi, 391 pages illustrations, maps 24 cm.
Part VII. Marketing communications policies and problems.
[by] John K. Ryans, Jr. [and] James C. Baker.
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schema:isPartOf <http://experiment.worldcat.org/entity/work/data/836685365#Series/wiley_marketing_series> ; # Wiley marketing series.
<http://experiment.worldcat.org/entity/work/data/836685365#Series/wiley_marketing_series> # Wiley marketing series.