GREENWICH, Conn. (May 3, 2010) - Nestlé Waters North America Inc., on behalf of its six regional spring water brands, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, Poland Spring® and Zephyrhills®, today announced its 2010 partnership with the National Parks Conservation Association (NPCA). Nestlé Waters’ Regional Spring Water brands are the exclusive bottled water brand sponsors of NPCA and will work with the organization to support its mission to protect and enhance America’s national parks for present and future generations. Nestlé Waters will also offer a Facebook Cause promotion, which will directly benefit NPCA to further its mission.
One key goal of NPCA is to ensure that America's national parks are fully funded and restored by 2016, the centennial anniversary of the National Park Service. To support NPCA’s work to preserve the parks, Nestlé Waters North America will donate $600,000 to the organization. Additionally, Nestlé Waters’ Regional Spring Water brands will support NPCA’s work at select national park sites across the country with specific restoration needs, including some or all of the following: trail maintenance and building, removal of non-native, invasive plants and planting of native species, wetland restoration, and general park maintenance.
The partnership will be communicated at retail locations on select packages of Nestlé Waters’ Regional Spring Water brands from May 2010 to July 2010, and through advertising, public relations, and online marketing.
A Facebook Cause promotion through which the brand will donate up to an additional $40,000 to support NPCA's work to preserve national parks in the western region of the United States. To get involved, visit the Arrowhead Facebook page.
To learn more, go to the Nestlé Waters Regional Spring Water brand Web site in your region: www.arrowheadwater.com/, www.icemountain.com/ , www.deerparkwater.com/, www.ozarkawater.com/, www.polandspring.com/, www.zephyrhillswater.com/.