Saturn Comparo - Cars! Cars! Cars!
Jalopnik reports: Saturn Offers To Let You Take Out Aura With Accord, Camry In "Side-By-Side-By-Side Test Drive". Whoa! Saturn's whipped out the cojones and is telling its customers to directly compare the Aura with the big boys: Accord and Camry.
The Accord is a bit dated in its appearance while the Camry is pretty danged new so it would be fun to watch how customers reacted. And what they ended up buying. Think this will prove to be a smart move for Saturn?
You can read the whole post here: Saturn Longs To Be Apple.
Saturn, has proven the Aura are reliable. You won't ever see Saturn doing a side-by-side comparo with a 5 year old L2, Camry and Accord.