Sometimes, we also get to pitch ideas for a campaign. Like in the case below.
A big car manufacturing brand asked us to create some ideas for their next online campaign. The core of their briefing was, that it should be “high tech, cool, futuristic and should make usage of the colours already established in the printing campaign”.
So I pitched the decision makers in my company a high tech city flytrough (or drive trough) with virtual screens popping up and showing different specs and features of the car. The city was meant to look Tron-like: With neon lights, clean surfaces, and a lot of highlights and reflections within a dark environment.
Below you can see some WIP pictures and a preview rendering.
Of course, I did not want to leave it that way, so I did a rendering to show the client what the lights would have looked like.
Unfortunatelly, the client had changed his mind while we were working on the concepts and was surprised why we had come up with sci-fi-ish ideas.
It would have been a great way of advertising 🙂 It’s a great idea. Your ideas are intriguing as always.