The annual Pendoring awards, which rewards excellent Afrikaans advertising and copywriting, was held on Friday 29 October in Midrand. As a proud sponsor of events in the creative industries in South Africa, Leopard’s Leap provided the wine on the evening to the more than 700 attendees.
This year over 300 entries were judged by an panel of ten regular and four specialist judges under chairmanship of the overseas judge, Leon Jacobs, executive creative director of Saatchi & Saatchi in Geneva, Switzerland. All the results were also audited by an external auditor. In the agency categories 10 gold and 15 silver Pendorings were awarded, while the student categories yielded 3 gold and 2 silver Pendoring trophies.
The Johannesburg agency Joe Public was the night’s big winner, bagging four gold and three silver Pendorings. Other advertising agencies who won several prizes were Draftfcb Johannesburg and Ogilvy Johannesburg, who won the night’s biggest accolade, the Prestige prize, for their campaign for Exclusive Books. The prize was awarded in the category Original Afrikaans.
The popular Klipdrift-advertisement Vriendelike Frikkie (for Distell) was awarded the Mense se Doring for being voted the best liked Afrikaans advertisement this past decade by the public.