In the not-too-distant past, IP was often an M&A "deal-breaker"—something that could kill a transaction as opposed to facilitate it. Today, IP is often the basis for doing a deal. How an investor understands a target’s intellectual assets and its competitors’ (i.e. the market place) is key to success. The investor should also consider the implications of out- or in-licensing; selling or buying patents; a roll-up with other portfolio companies; and whether the IP has been under-utilized or misunderstood.
Join us as we discuss market valuation and strategy before and after a patent-centric transaction, as well as branding and content concerns.