Should I invest in advertising when I’m selling my property?
After fourteen years selling real estate, the vast majority of home owners I’ve dealt with always have an argument on why they shouldn’t spend money on marketing their property. Since real estate websites were introduced, home owners’ frame of mind shifted and the belief that all other advertising is a waste of money. Countless amount of times have I see bigger results come through to those who invest.
Internet sites are only one portion of the work entire marketing mix and for you to get the absolute best price in today’s market you must have your property marketed in a range of different mediums. Between print media and social media, you have the ability to expand the reach of your potential buyers, in turn adding more pressure to those who are interested in your property to perform. The more people you reach, the greater the turn out during your campaign. The more people to deal with, the higher the competition. The greater the competition the higher the price.
Understandably, real estate marketing isn’t the cheapest, though based on the asset you’re selling and the sheer size of that transaction, marketing really is a minimal expenditure. As long as your agent has guided you through each and every marketing medium and explained exactly how each ad will influence buyers and create more competition, then you should be in a position to make decisions about your marketing budget and what types of purchasers it will attract.
At the end of the day, if you want to get the best price for your property then you will need the best strategy. Don’t base your decisions on which agent provides the cheapest marketing, rather than base it on who has proven to you their strategy will not just sell your property, but will attract the most buyers to your property to create the competition to get the best price.
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