Your first response will probably be, “Wow, great bag!” In fact, you may not even realize it’s a cooler. But take a minute and what you’ll find is a rugged cooler constructed with sophisticated materials to keep cool what needs to stay cool. The Denver Waxed Canvas Soft Cooler doesn’t look like a cooler. But trust us, man is it ever.
It's simple, we wanted a no-nonsense cooler that was lightweight and looked great. The way we saw it, there were two options. You could go for a standard cooler that is eerily too similar to your childhood lunchbox or overcompensate with a heavy hard shell cooler that weighs more than you care to haul around. We knew there had to be a better way. So we made a cooler that was both rugged and sophisticated. Designed to be lightweight, comfortable to carry, and look the part - whether that's on a boat at the lake, date night in the park, or tailgating with friends.