What makes getting a startup of the ground challenging is the fact that no one knows if the offering has value until it has generated revenue. Every startup faces the challenge of acquiring its first few customers.
Unfortunately, there is no one size fits all step by step guide to finding your first 100 customers because there are so many variables to contend with. In this post we examine how to get from “no one knows you” to “your first 100 customers paying you for your product or service”.
Running a small business can place huge demands on your time. With pressing issues to take care of, brand building can seem unimportant. Yet we know that brand building pays dividends in the long run.
So why is it that few small businesses invest in building their brands? Are time, money and resources to implement brand strategies a concern? Then check out these low-cost big brand strategies for small business growth.