Induction and theory building. Hermeneutics, interpretation, personal meaning and subjectivity, narrative versus objective truth. Experience vs. reality.
Locating and selecting research participants.
Methods of data collection and validation. Semi-structured and unstructured interviews.
Illustrations, anecdotes, case studies. The role of rhetoric in science and practice. Self-reflection. Reflexivity. Ethical considerations.
Mixing methods: the relative strengths and limitations of qualitative and quantitative research. Mixed qualitative methods.