← IT Vendors: What’s not to like?
(AP) Redmond Washington. After a much heralded launch, the buzz around Microsoft’s launch of Windows 8.0 is centered on the fact that when the computer crashes that users will no longer see the blue screen of death. Instead, users will now see a friendly screen requesting that they restart their systems.
Can you name what Microsoft launched the last time you were willing to tailgate to be the first one to own it? Nobody can.
Can you name the last time your customers were willing to tailgate to be the first one to purchase your firm’s newest offering? Didn’t think so.
The thing to remember about new and improved is that it isn’t either. If it was so brand spanking new, you wouldn’t have to tell anyone.
New is not a feature.
Improved is not a feature.
When Apple launched the first iPod their pitch was something along the lines of every song you every wanted to listen to in this little box.
Customers stand in line for innovation. Is there a line outside your door?
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