If you’ve been in business for a cycle or two, you’ve already learned one crucial lesson: Studies and reports are where good ideas go to die. It’s not that research isn’t important. It’s that the end result of the research can’t be … well, you know … the research.
A new survey of 400 “business intelligence” analysts (goo.gl/tsM1Mp), commissioned by Narrative Science, one of the top two players in natural language generation (NLG), sought to identify the barriers to deeper, more solutions-oriented information. Here’s what it found: The majority of analysts’ time is spent gathering information with little time left for analyzing its meaning.