Auchan stores primarily sell food products, using retailing practices that keep pace with trends in society, and exploiting the concept of healthy eating. Colour-coded markings help customers to find their way around the stores. Auchan supermarket is a comfortable and modern type of store which, with the help of staff recruited locally and trained to give good service, creates a sense of closeness to its customers.
Auchan supermarket adapts its range of over 13,000 products to match the size of its stores – whose floor area varies from 500 to 3,000 m² – and their location. Both in rural areas and in towns, Auchan stores offer a choice of quality food and drink products from around regions. These product ranges are constantly updated to keep pace with changing patterns of consumer spending.