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Social media advertising is on its early stage but its demand increase with time. Now IAB (interactive Advertising Bureau set a goal for social media advertising, but this goal must be easily asses sable. Many conventional firms also involve with IAB. All social media advertising must follow these goals but in last year many changes occur in this field.
Social media advertising is suitable for companies and for business too. For business set up Facebook advertising is most suitable advertising for you. But this advertising is not useful for all countries in world. If you use Facebook advertising in specific country then this advertising is suitable for this country only, you cannot apply this advertising beyond the borders of this country. Because of this reason Facebook advertising is not much reliable but soon new method will introduced in Facebook advertising to make them reliable.