David joined AO in 2010, with a background as a chartered accountant in the manufacturing sector. His first role at AO was running the pricing team within the commercial department. Over the next few years David progressed quickly through the company and in 2014, he joined the AO group executive team as group ecommerce director. At the start of 2017 David now heads up the UK retail business looking after trading, supply, commercial, contact centre and marketing at AO. He is responsible for UK P&L and strategically driving the business forward.