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International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris: IFF), a leading innovator of sensory experiences that move the world, announced its partnership in Amkiri’s Visual Fragrance Technology -- a new ‘ink’ that can be drawn on the skin that also delivers a long-lasting fragrance, thus connecting the senses of sight and smell. The innovative product’s launch was announced on March 22, 2018 by Amkiri, an Israeli-based start-up that was founded in 2014.
Amkiri’s patented Visual Fragrance is applied to the skin using specially designed applicators, allowing the user to adorn themselves with individual multisensory body art. The formula is long-wearing, and can work with any fragrance or color.
IFF, with its legacy of pioneering firsts, believes that this venture will strengthen its ties with and access to the innovation community, bringing in fresh insight that can be leveraged across the business.