In a brief diversion from BP and Dow takedown pieces, the latest London 2012 sponsorship story is nothing short of comical. The Guardian reports that workers at the Olympics will again be allowed to eat chips... with or without fish. Workers had grown frustrated by being denied chips, excluding one odd loop hole, due to McDonald's sponsorship exclusivity in the chips and fries category [see LOCOG chips alert below for more details]. There's certainly nothing funny about paying millions of dollars only to get ambushed by a competitor, but the PR treatment on this could have been better given the heightened press sensitivity to anything sponsorship.