With an increase in online shopping and with many consumers choosing to browse in store and then purchase online later, Fantastic Furniture was looking to increase traffic both online and offline to help boost sales.
Another key focus was to look at beacons on individual stores. This was part of a beta test with Google to accurately track store visits from searches, using an estimated spend value per visit against which to optimise.
Alongside the increase in store footfall, non-brand revenue was up by 207% year on year. Total revenue increased by 198%, with high levels of profitability maintained throughout.