Facebook is launching a brand new and improved design and some new features on Analytics for Apps. The free mobile analytics solution launched last year, helping developers grow their apps’ audiences.
Over a year after launching Analytics for Apps, there are over 450,000 apps out there that have used the solution. In this time, Facebook has collected a lot of feedback about it and is launching some new features, to help developers “understand and engage” their audience.
The new features, include people insights, push notifications (currently beta) and several others. Also, Facebook has improved the product’s performance and given it a brand new user interface design. Let’s have a loot at the changes.
The people insights section gives developers “rich, aggregated and anonymized demographic information for the people” who use their app. It does so without the developer having to implement Facebook Login on the app itself. The section provides insights like Page likes, education, device usage, purchase preferences and more.
They are also open-sourced so that developers can customise them fully and extend them if necessary.
Finally, App Events Export API allows developers to easily debug events and analyse analytics data offline. This way, they can access up to the last 30 days’ worth of events on an app.
Raring to give the new and improved Analytics for Apps a go? Check out this page!