Engage with business customers to design and build customized apps that meet the unique needs of their organization. With Apple Business Manager, you can privately and securely distribute to specific partners, clients, franchisees. And now you can also distribute proprietary apps to your internal employees.
Businesses that you identify in App Store Connect will see your app and be able to purchase it in the Apps and Books section of Apple Business Manager. You can offer custom apps for free or at any price tier you choose. Identify the businesses who can download your app and set a release date in App Store Connect. They will be able to find your app on Apple Business Manager once it’s published.
App Store Connect lets you distribute your app privately in up to 65 countries and regions. Upload your app for review and select the Custom App Distribution option. If your app contains sensitive data, provide sample data and authentication for our review team. Make sure your tax and banking information is set up so that Apple can process payments for you. You’ll also be able to invite testers to beta test your app before distribution.
Organizations can enroll as an Apple Business to purchase and distribute content and automate device deployment using Apple Business Manager. The organizations that you identify can see your app and purchase it in the Content section of Apple Business Manager and seamlessly distribute it through Mobile Device Management. Alternatively, organizations can choose to provide redemption codes to authorized users to download the app on the App Store.
Membership. To distribute custom apps for private distribution, you need to be a member in the Apple Developer Program.
Availability. Custom app distribution is available to businesses in the following countries or regions.