Across the sports spectrum, the trend in developing fashion-forward apparel for female fans is ever-expanding. The Victoria’s Secret PINK Major League Baseball collection has become a staple at stadium shops and within the team wardrobes of many women. The range of co-branded merchandise first launched in March 2010, providing gear for a select group of teams. The VS PINK MLB line has since expanded to offer apparel and accessories for all 30 clubs.
The newest crop of limited-edition merchandise includes tanks, tees, hoodies, sweats, sports bras and baseball caps. As with past collections, items feature bright colors and quirky phrases, on silhouettes meant to flatter the female frame. Team hues and logos are embellished with feminine details such as sequins and lace.
Below is a preview of the new team offerings. To check out the full collection, visit here.
The Starter Jacket is an iconic piece of sports fashion made famous in the 1980’s and 1990’s. Now a new generation of fans will have an opportunity to don the stylish satin outerwear. New York Giants legend and President of G-III Sports, Carl Banks, has teamed up with Iconix Brand to reintroduce the wardrobe staple for sports fans. With its new debut, the old-school fashion will receive a modern update.
Just in time for NBA All-Star Weekend, Mitchell & Ness and BAIT have teamed up to create a stylish new collection of snapback caps. The headwear merges the vintage-inspired flavor of Mitchell & Ness with BAIT’s sleek and unique design aesthetic.
The 21-cap collection offers a new spin on classic NBA headwear. Among the design elements are a BAIT logo in leather, with raised front embroidery featuring the NBA team’s name and city. Oversized, retro team logos appear on one side of the cap, while the BAIT label sits on the opposite side. To add a fashionable flair, the underbill of each hat is embellished with the brand’s signature “BAIT explosion” pattern.
’47 Brand has added a new twist to its “Scrum” collection of tees. The company’s signature shirts are offered for a variety of teams and leagues. The vintage-inspired gear is designed with retro, distressed graphics and a soft, comfortable fit and feel.
In a new creative retail concept dubbed #47MysteryScrum, the company will send a randomly selected tee (either an NFL, MLB, NBA, NHL, or NCAA team) to fans. After receiving their shirt, customers are encouraged to share a photo on social media outlets using the tag #47MysteryScrum.
The tees are regularly priced at $38. As part of this promotion, they will be sold for $15. For more details, visit here.
Snow gear will receive a stylish overhaul come Fall. Burton has teamed up with L.A.M.B. by Gwen Stefani on a new women’s range. The L.A.M.B. for Burton capsule collection of jackets, vests, pants and beanies will fuse Stefani’s bold, edgy design aesthetic with Burton’s on-mountain functionality. Details characteristic of the L.A.M.B. line such as houndstooth and tweed patterns, unique hardware, and loud, Rasta-inspired color schemes will be incorporated into the gear. Items will be available beginning in September at Burton Flagships and burton.com.
NEW ERA: New Era, the official on-field cap of the NFL, released a Super Bowl XLVII themed headwear collection. Caps in 9FORTY, 39THIRTY and 59FIFTY models feature a wide range of colors, fonts, logos and textures to honor the big game and host city, New Orleans. View the collection here.
With the Super Bowl just around the corner, fans are gearing up for the biggest sporting event of the year. The NFL continues to tackle the challenge of fusing sports and style in its football-themed apparel. The league’s revamped women’s collection features fashion-forward clothing bearing team logos, while taking cues from runway trends. The NFL has also paired with brands like Junk Food Clothing and Meesh & Mia, for Super Bowl gear that is decidedly more stylish.
The first Grand Slam of the season is underway in Melbourne, giving players an opportunity to debut their 2013 tennis fashions. Apparel trends in the sport continue to mirror those in the fashion world. Bright colors, bold patterns, feminine details, form-fitting silhouettes and light-weight fabrics will play prominently into the styles seen down under and throughout the year.
The NFL’s continued efforts to market to female fans has included a surge in fashion-forward women’s apparel and accessory offerings. With the Super Bowl just around the corner, the league continues to tackle the challege of fusing sports and style in its football-themed apparel. Whether you’re heading to New Orleans for this year’s Super Bowl or throwing the ultimate Super Bowl Sunday party, there’s a new range of high-fashion football attire that will let fans showcase their femininity and celebrate the big game. This year, apparel company Meesh & Mia, in collaboration with the NFL, has launched an exclusive Super Bowl XLVII collection.