GoPro CEO Nick Woodman discusses how the U.S.-China trade dispute is affecting his business and what makes the Hero 7 so unique.
GoPro is part a wave of tech companies that are having to shapeshift their manufacturing to deal with the trade dispute between the U.S and China.
In a First on FOX Business interview with Liz Claman, GoPro CEO Nick Woodman said President Trump’s tariff concerns were the catalyst for moving its production out of China.
GoPro, which has sold 30 million plus of their action cameras, will continue to produce its product that are for non U.S. markets in China.
“As we looked into our options, we recognized that is actually smart business for us to move a percentage of our business outside of China,” Woodman.
The San Mateo, California-based company has yet to announce where it will move its US-bound production. Woodman, founder of the publicly-traded company, said part of his job as CEO is to field potential buyout offers and maximize return for its shareholders.
GoPro is showcasing its flagship HERO7 Black camera at CES 2019, returning to the action camera company’s original business model Woodman said shaped the brand.