A campaign which aims to install an enterprise culture among young people in the UK has appointed two PR consultancies.
The ‘Make Your Mark' campaign has selected Colman Getty and Frank PR, following two separate pitches.
The campaign is run by not-for-profit organisation Enterprise Insight.
Colman Getty has been briefed to target print, broadcast and online media. It will look to communicate a four-part strategy based on inspiring young people, informing them about next steps, connecting them to networks and influencing policy. Nicola Dodd, senior account direc­tor, will lead the account for Colman Getty.
Meanwhile, Frank PR has been appointed to deliver creative project support for the campaign. It will explore new areas for the charity to enter, as well as coming up with a fresh PR platform to change youngsters' attitudes. MD Andrew Bloch will head the account.