SatNav, having secured $7mn from Sequoia seems on the aggressive path in the GPS navigation space.
Apart from focusing on retail distribution, the company launched RoadsofIndia (month back) and also launched ‘Citizen Mapper’, a GPS Enthusiast centric initiative aimed at rewarding the users for suggesting additional Points of Interest (POI’s) and also sharing updates on what changes occur in their city.
One can add feedback/PoI’s and feedback ensures that the user automatically gets registered on SatNav’s website and company then rewards the user by crediting Rs. 5 into that account, for every POI that gets incorporated in the map.
Blaupunkt launched GPS Device earlier.
Navigation is one business which is still not cracked by any of the companies – thanks to the unavailability of lat/long data.
Who do you think has a strong hold here?