By way of the US Patent & Trademark Office, as the Apple iWatch crescendo rises, we learn that Fitbit has much grander intentions than merely producing a refreshed hypoallergenic Force activity tracker. Also in the pipeline, should these marks pan out, are Fitbit PurePulse, Surge, and Charge. Trademark applications such as these are attached to extremely broad category descriptions and it’s not clear which of the three are services (PurePulse?) versus hardware (Surge, Charge?) nor is there any guarantee any will ultimately ship. But, hey, the speculation game is fun and I’ve taken the liberty of bolding a few interesting tidbits from the wearable pioneer and market leader. Stay tuned!
I own the Fitbit Aria WiFi scale (in white) and had been waiting on the revised Force for myself (and maybe something simpler for my mom’s bday this fall), but it looks like I may have some more interesting options available when the time comes.
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I still can’t get into wearing a wristband for any of these. I’ve been using a fitbit since the original came out in 2010, but that is just strapped to my clothes. I upgraded when they added the feature to keep track of stairs but have not upgraded again since. I did get an Aria scale when they were first released and still use it regularly.
But I just have no desire anymore to wear something around my wrist. I wore a watch throughout the entire 70’s, 80’s, and 90’s. But I stopped wearing watches in the early 2000’s. And now between my fitbit and cellphones I have two or three clocks on me at any time. So wearing something around my wrist has just become foreign to me.
In 18 months, watch penetration will hit 50%.
You’ve been a slave to fashion. The past predicts the future. Yo.
The new Adidas Fit Smart sounds like the Pure Pulse. You would use your phone’s GPS for distance/speed tracking, and then the band for heart rate and display.