If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it. Diversion occurs when products are sold in “unauthorized” places. Genuine Redken products are sold only in authorized salons, spas or authorized salon related websites.
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Redken states on all its advertising, "Genuine Products Guaranteed Only in Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than an authorized salon, spa or authorized salon related website, we cannot guarantee that it is an authentic Redken product that will perform as tested.
*For purchases of Cerafill Minoxidil Topical Solution, you have 90 days of the date of purchase to request a refund.
We strive for 100% customer satisfaction. Please indicate the reason why you are returning the product on the back of your official receipt.
To ensure a full refund, you MUST have purchased the product from an authorized salon/spa or authorized salon related website. Redken can only guarantee the performance of our products when purchased through an AUTHORIZED salon/spa or authorized salon related website. If you have purchased any of our products from any of the following, we CANNOT guarantee that the products are within our standards and therefore will NOT be able to provide you with a refund.
Please purchase Redken products from salons and spas that can offer you the best service and product recommendations for your hair. Only products purchased in a salon or spa or authorized salon related website are guaranteed to perform to our standards. Thank you for supporting your salon and spa community.
WHAT YOU CAN DO TO HELP STOP DIVERSION?
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a Redken product for sale outside a salon, please send us an e-mail to [email protected] with the city, state and name of the location where you saw the products. You can also call 800-503-3997 to report diverters. We will conduct a full investigation.
WHAT IS REDKEN DOING TO STOP DIVERSION?
A former FBI agent developed the strategies and oversees the implementation of Redken's anti-diversion program.
Exclusive product coding is used to track the movement of Redken products. This is the method for tracing products to industry diverters.
Redken representatives undertake regular sample sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.
Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Internet.