Today’s websites do more than just inform. They exchange information, make transactions, feed and capture data, integrate with other digital media, and proactively communicate.
SchoolBusFacts.com: Through a cooperative agreement with the National Highway Traffic Safety Administration, the American School Bus Council hired Doyle Communications to develop downloadable resources to help spread the word about school bus ridership. These resources required a new website so others could easily find and access the material. Promoted nationwide, schoolbusfacts.com is a digital media toolkit with news features, data capture and resource for the exchange of information to and from the school bus industry.