Southpaw Insights | Happy Holiday’s?
So…this should actually be “Happy Holidays.” “Holiday’s” is a contraction of “holiday is,” as in “The holiday’s fun!” Grammar and punctuation are not my focus (I leave that up to people like my much-adored former agency colleague Nancy Weltchek, whose awesome blog tackles grammar issues much more complex than this one with clarity and humor), but bad grammar makes me all prickly.
If they can’t get this right, what kind of junk are they showing respondents????
My last post lamented that the people who stay involved with taking surveys are most often in it for the money — they’ve lost the feeling that responding is a good use of their time. And really, do respondents feel like reading a survey with bad grammar, spelling, and typos is a good use of their time??
One of the top tips I share with my Questionnaire Design students is: “If it looks like you don’t care about your survey, why should your respondents?” It seems to me that a quick proofreading should be mandatory before any survey gets put in front of respondents; hopefully at least the most egregious errors will be corrected!