The 3 ads for the Western Institute for the Deaf and Hard of Hearing are now in daily rotation on Channel 2, and as of tomorrow they will be running as a public service announcement on CTV, Global and CBC, so keep an eye out for them.
As of tomorrow, the ads will also be close captioned.
The ads were shot on a very low budget, using regular people we drew from the agency, including management, directors and patrons.
Although low budget shoots do lack the lustre, it is a good reminder that it is the concept, not the production value, that makes an ad memorable.
Here is great low budget ad - zero budget, no brief.