UBS is a global investment bank which grew through M&As, the result of which was a hotchpotch of different brands with confusion amongst audience.
Jamie and Anna worked on the Global UBS team at Publicis UK. Jamie, as Global Head of Art, was part of the team that created an integrated single brand campaign, targeting both business and private customers across all territories. It appeared in 26 markets with a total media spend of £80m. ‘You & Us’ became one of the most successful banking marketing campaigns of all time.