When Bonnie Annis and Will Roderick first conceived of the L.E.A.D. Spa & Wellness Conference in 2017, they wanted to stop seeing their spa clients go out of business. The co-founders of L’Moor, a Canadian supplier of spa and wellness products, supplies and equipment, decided they needed to provide the spa industry with a vital missing piece.
To accomplish that goal, Annis and Roderick lined up some stellar speakers for the first L.E.A.D. Conference event in February 2017. This year, some of those speakers returned, like Katie Dempsey of Brand Ambition, who spoke about how strong branding and engaging with social media increases your value as a spa business; and Susan Watkin, a small business accountant and advisor who taught attendees how to make the most out of their budgets. Newcomers like author, speaker and certified coach Uchechi Ezurike-Boss, challenged attendees to change their habitual thoughts to affect change in their futures. Human resources professional Sara Bibb explained the wage increase and new employment requirements that go along with Bill 148.