Designer Denis Gagnon and Peter Nasri of Bedo have embarked on a quest to build a new collection – Odasi Denis Gagnon – to be sold at retailers across Canada, and eventually the U.S. and Europe.
The name is a play on the French word “audace” or audacious in English, for the designer’s signature daring. The word Odasi also sounds a lot like odyssey, for the adventure they have undertaken in nurturing a contemporary mid-priced collection.
Pieces of the collection have trickled into Montreal Bedo stores for a test run, with the bulk arriving this week. The store at Ste. Catherine St. W. and Mountain St. had a good selection recently.
Read the full feature in Thursday’s Arts & Life section.
Here is a sneak peek of a campaign image, shot by Sylvain Blais.