Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US.
Watch gives users of the social network a hub to discover content (including live streams), create watch feeds and archive saved videos from the news feed. Facebook also promises to bring ‘interactive’ experiences, including ‘Watch Parties’, premieres and interactive quiz-style shows, and unique-to-platform content.
By Mark Jones, 30 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.
Advertisers worldwide are expected to spend $29.8bn (£23.2bn) on online video in 2018, according to WARC’s latest global ad trends report.
The figure represents a year-on-year hike of 27.5%, while the majority of ad dollars will be directed at the rise of mobile video bought via social media platforms, but the readiness to spend on the channel comes despite video placements posing an everyday risk for brand safety.
By Mark Jones, 24 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.
By Mark Jones, 23 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.
Do the names shroud, tfue, dakotaz and ninja sound familiar?
Probably not, but they are some of the top 10 most-watched gamers on the Amazon-owned live-stream platform Twitch, and together they racked up over 10m in viewing hours in just the first week of this month.
By Mark Jones, 09 August 2018, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.
Social video sharing site YouTube is once again in hot water over advertising brand safety.
This time, it’s Mars that has suspended marketing on the platform after an advert for Starburst sweets was found to be placed at the start of a rap music video allegedly supporting gang violence in London.
By Mark Jones, 06 August 2018, 0 comments. Categories: Best Practice, Social Media Marketing, Video & Audio Marketing.