The minor in marketing is available to students in all schools and departments except business majors. Marketing studies processes that organizations use to identify and serve the needs of customers.
The marketing minor provides a business-related education that will supplement many undergraduate majors, and enhance the career prospects for students whose majors could incorporate a marketing dimension or application. This minor should appeal to any student interested in an early marketing career, which includes, but is not limited to, professional sales, retailing, marketing research, product management and advertising.
Eligible students must have completed a minimum of 32 units of college-level course work and have a minimum GPA of 2.75. Either BUAD 307 Marketing Fundamentals or MKT 385 Marketing of Creative Disruption and Innovation must be completed as a required prerequisite. Students must successfully complete 16 units of MKT electives to satisfy this minor.