Lin Wilder, author of Our Fool Proof Prospecting System and A Search for the Sacred, lays out the fundamentals of an email marketing plan in her newest book, Secrets to Email Marketing.
Wilder lays to rest some of the negative press that has befallen email marketing via some concise and verifiable data demonstrating that email marketing is not only alive and well but may be the preferred method in these days of Twitter, Linked In and Face Book.
In her second chapter which she calls The Second Secret, Wilder does a fairly comprehensive job of explaining the history leading up to the Can Spam Act and offers simple and practical advice about how to comply with the laws affecting network marketing and MLM.