PageSpeed Service (PSS) is an online service to speed up the rendering of your web pages by rewriting and serving them through Google. While PSS’s optimization techniques benefit most platforms and browsers, today I’d like to focus on some of the PSS rewriters that are especially effective on mobile web pages. PageSpeed Service optimizes the web pages in such a way that users can start viewing and interacting with your pages as soon as possible.
Prioritize Critical CSS: To avoid page reflows, modern browsers do not render pages until the CSS is downloaded and parsed. These CSS files are often tens of KBs because they include all the styles needed for the entire site. These blocking requests are especially bad on mobile devices, where network round trip times are high. The Prioritize Critical CSS rewriter speeds up rendering by identifying the minimal CSS required to render that page and including it in the HTML file. This not only saves an extra round trip to download additional files but also reduces the CPU consumed by the browser. Finally, a reference to the original CSS file is included at the end of the page to lazy-load the non-critical CSS.
Optimize Images: Mobile screens are almost always smaller than their desktop counterparts. Large, high quality images translate to excessive bytes on the wire, slowing down page loads. PSS can resize images on the server to fit required dimensions and re-compress them to the optimal format, without perceptible visual loss. For very large images above the fold, PSS can also inline a low quality preview image for initial rendering. Once the rest of the page content loads, it is replaced by the original image, creating a seamless experience. Furthermore, images below the fold can be lazy-loaded, which prevents them from competing with the rest of the page load.
PageSpeed Service includes several rewriters that speed up the rendering of web pages. Using PageSpeed Service, the mobile pages of TopNewsToday and Net1News are now 61% faster and 68% faster respectively. Alex Tsvetanov of TopNews Today says, “With Google PageSpeed Service, we increased our unique visitors and total pageviews by 100%, while reducing our bounce rate by 30%”. Massimo Romanello, CEO of Net1News says, "Thanks to Google PageSpeed Service, we have been able to reach 200,000 unique daily visitors with the same existing infrastructure and have made our site one of the quickest in the news sector".
PageSpeed takes just a few minutes to set up and requires no code changes on your site. Check out how much PageSpeed can speed up your site. I encourage you to try out these features by signing up for PageSpeed Service and letting us know what you think at page-speed-service-discuss@googlegroups.com.
Ram Ramani is an Engineering Manager on the Make the Web Faster Team in Mountain View. He is a believer in "Faster is better".