Note the navigational tabs on the top—you can immediately see there’s a great deal of content here and that it’s well-organized. That kind of information right up front is likely to keep readers on the page exploring. Not only that, the ability to jump right into the information they’re looking for will keep bounce rates low.
This page is packed with valuable information for a prospective hiker, presented in a simple but attractive format. Bonus points for the extensive use of home-grown visuals—there’s not a stock photo in sight.
Nobody wants more “content.” Your audience is looking for a guiding light, not another drop in the bucket. Create best answer content—data-based, comprehensive, valuable—and let it be a beacon to lead weary sailors to your shore.
Exactamente. As search engines get more sophisticated, good content (meaning relevant and high-quality) is a big chunk of the SEO battle.