In a commoditised world it is becoming more challenging to differentiate your product or service from your competition, as technological advances make it possible to replicate a product or service in a relative short period of time.
• An unique colour, picture, or use of font in your text or slogan will enable your clients to recognise your brand above that of your competition.
• Product-related information on the packaging provides useful information to clients, e.g.
• If sufficiently isolated, it will limit damage to products to ensure that clients purchase a fully intact and undamaged product.
• If your packaging is easily recognised by clients, it will help them to “find” your product, as they might already trust your business/brand.
• Optimal packaging makes it easier to transport or store a physical product (think of cool drink crates – it protects the bottle and makes it easier to carry and store).
• Good packaging can be an asset and may be used as an extension to increase the promotion and marketing reach of your marketing elements – i.e. clients will recognise your product when advertised.
Bill Bernbach was an American advertising creative director.
It might just be worth the effort to reconsider the current packaging of your products to help vest a lasting positive association between your clients and your products/brand/business.