We do more with your wool.
AWN is the only Australian owned wool marketer who can take clients wool from bale to retail, who can manufacture your wool into an Australian made garment and who are genuinely bringing wool growers, wool processors and consumers together.
To help consumers better understand the fibre in their clothes the Australian Wool Network started the DNA program. DNA is a specialty program and just one of the many ways we can market your wool outside of the traditional auction system.
The DNA program showcases where the wool in the garment comes from, the environment in which it was grown and who was responsible for growing it and manufacturing it. The program shows the provenance or DNA of a garment by capturing the unique Australian stories of woolgrowers and then transmits these stories to consumers through digital channels.
Marketing programs such as DNA is just one of the ways we can help your wool clip achieve more.
Your local wool marketing specialist can help you to determine if your wool will meet the specifications for the DNA program or other direct to mill opportunities.
Our aim is to add value to your wool growing business.