Wayne, Pa.-based buying group AD hosted its first annual multi-divisional eCommerce Summit in Dallas Jan.23–25. More than 230 eCommerce leaders within 140 AD member organizations were in attendance.
The goal of the AD eCommerce Summit is to help the AD independent distributors build comprehensive eCommerce strategies from financial models, to staff implications, to marketing plans, the group noted.
The two day event included keynote speakers, AD member panel discussions and more than 100 one-on-one “Ask the Expert” sessions led by 15 eCommerce subject-matter experts. The summit content was determined and prioritized by the AD eContent subscribers and aimed to provide attendees and sponsors with an opportunity to learn, network and take away practical actions.
The three pillars of AD eCommerce Solutions are eContent Services, Consultative Services and WebStore Services. In 2016 AD created more than 1 million enhanced, normalized and attributed SKUs, and in 2017 AD is scheduled to create more than 1 million additional ones.
The event was sponsored by the AD eCommerce Strategic Partners: B2X Partners, Unilog, Epicor and IDEA.
Click here to watch a video about the event: https://youtu.be/wNe9QCJh9j4.