The new data comes from a survey of professional meeting and event planners across multiple industries, and represents the most up-to-date insight into the role of mobile applications in modern day meetings. The survey covered all aspects of event app use, from adoption to preferred features, and the reasons organizers purchase an app for their event. Early findings were shared for the first time at MPI’s 2014 World Education Congress in Minneapolis on August 3.
“We have been increasingly hearing feedback from our membership about the significance of mobile apps for the meetings and events they plan, so we determined it was appropriate to study usage and practices further,” said Christian Savelli, senior director of business intelligence and research for MPI.