This brand was created as an internal project at the agency Little Rocket, individuals were able to head up in-house projects as a way to keep our brand and design skills sharp, as well as keeping the creativity from becoming stale.
Unica & Co involved the process of strategizing the brand image, the demographic and the story which then shifted into brand development, selecting the product and developing the product photography.
Creating a brand that was scalable and crafting a story the consumer could connect with.