The town of Sterzing was founded in the Middle Ages by the Fugger family and has retained until today its irresistible romantic and artistic charm. Lying at 948m above sea level, Sterzing is the main town of the southern Wipp Valley and has a population of 5,800. This small alpine town, which once served as a refuge for kings and emperors, is today a sparkling jewel rich in ancient art, boasting in particular numerous wonderful bay windows as well as elegant boutiques.