The wedding industry is an interesting one in that many business owners came from vastly different fields. I personally know many wedding vendors who previously worked in law, finance, real estate, education, and more. That career diversity, combined with the fact that there aren't a ton of business-focused resources specifically created for the wedding industry (hence my starting WeddingIQ), means that many wedding pros rely on more general business advice - advice which may not be particularly applicable to what we do.
One of the biggest differences between wedding services/products and the services/products in other industries is how we go about effectively selling them. By nature, everything wedding-related is a luxury expense (some more so than others), and the event that's being celebrated is uniquely emotional and incredibly important to our clients, their families and their friends. As such, a lot of traditional "sales" advice just doesn't work.
WeddingIQ's month-long marketing focus is about to end, and next week brings a transition to a new content theme. Before we wrap up Marketing Month, however, we thought we'd share a few last little things to check before you shift your attention to another area of your business.
Obviously, your marketing strategies are something that are constantly evolving - staying stuck in a campaign that's underperforming is pointless - but we can't be in "marketing mode" every moment. So, here are five things to double-check (and tweak, if necessary) before January ends.
Are you as excited as I am to be back at work on this, the first Monday of the New Year? I personally think January and February are two of the most exciting business months in the wedding industry. All those new engagements and wedding shows, plus all the couples who've been engaged for quite a while but suddenly realize they need to hurry up and finalize their vendor selection, means lots of new sales without all the output of actually working the weddings themselves. Ka-ching!
Throughout this month on WeddingIQ, we're going to be presenting content on the theme of marketing your wedding business: putting out the branding message and the collaterals and campaigns to capture all those new bookings. This couldn't come at a better time, right?