Branding and Logo Design - Boon Agency, Galway, Ireland.
Luis and Martina are a Peruvian Irish partnership based in the west of Ireland. In 2014, after living for ten years in Peru, they made the decision to return to Ireland – kids in tow. Armed with their knowledge of Peruvian foods, they decided to undertake their dream of introducing quality Andean products to the Irish and European markets.
Inca Allpa approached us with a blank page and asked us to create a logo for their new venture. We were instantly drawn to the rich history and culture of Peru and began researching ancient Inca symbols. We decided to create a character to represent the Inca Allpa brand in the style of the Incas. Inca Allpa are now part of the Supervalu Food Academy Programme.
This project was a challenge and required talent and effort from the design team, the objective was to create a brand that was striking, vibrant and in keeping with the style of the ancient symbols that inspired us. It also has to work on the web, and most importantly, on the packaging.
After weeks of work and revisions, ‘Diego’ came to life. We love this brand. It is the result of a creative process that involves the client and welcomes feedback. The best results are achieved in this manner.