Every weekend, Tali Rapaport and her team cruise the streets of San Francisco, searching for ways to improve the experience for both drivers and riders of the nation’s second-most popular ride-sharing service. These excursions have led to several products that distinguish Lyft, particularly in terms of driver loyalty. In 2016, Lyft made it possible for drivers to be paid instantly; Rapaport says that people can now “wake up, realize you need to get paid, [pick up passengers] for a couple of hours,” and have the money they need that afternoon. Another feature allows a driver to enter a destination—such as her home—and only pick up people headed in that direction. To ease customer pickup, Rapaport and her team developed a dashboard LED beacon called Amp: When a driver approaches her intended passenger, the Amp and the rider’s phone will light up in the same color, reducing both frustration and cancellations.