Bronce is an intermediary chartering travel agency between Germany's biggest travel agencies and hotels, airlines and tours in Turkey. On most touch points the name of the client travel agency would be the main brand name displayed with the Bronce brand taking a lower priority.
The objective was to create a branding system that could communicate Bronce even in the absence of the brand name on a particular touch point.
Zeo created a logo that symbolizes travel, in the form of the letter B, and build the branding system with the two swooshes of the logo.