First and foremost, to ensure a lead is convinced, both departments that interact with him need to work efficiently together. The journey must be aligned for this customer, and he needs to be handed over properly. Within your company, each team shouldn't compete with each other.
Instead, they should share all information they have and work to improve the results of the company, not just of their own branch.
Systems need to work together and efficiently as well!
To share information between the teams, both systems they use need to share that information as well. In order to achieve this properly, both databases must be updated properly. A connector is a no-brainer to bridge the two solutions.
Don’t start sales process from scratch, build upon the aforementioned integrations.
Likewise, don't run expensive marketing surveys or let marketeers communicate from their own corner: Get inspired by what drives your sales successes and know what your customers are interested in from data in your CRM.
Simply put, the key to convert a lead is to start an integration project. Learn everything about integrations in a replay of our webinar held with HubSpot.