The next time you pick up a copy of CC’s alumni magazine, the Bulletin, realize that not only are you learning about the awesome lives of CC graduates, you’re also holding a publication that is truly environmentally responsible.
How could it get any greener? Enter PrintReLeaf. Tracking the amount of paper that clients order and consume, PrintReLeaf equates that data to the amount of trees used, and then plants the same amount of trees in areas where forests have been degraded or depleted. Felix Sanchez, CC’s creative director, says a representative from Triangle Printing in Denver where the Bulletin is printed, introduced him to PrintReLeaf.
This system makes responsible paper usage and reforestation efforts highly tangible. The PrintReLeaf certificates and dashboards actually allow CC to follow the growth of trees planted in honor of paper used for the Bulletin.
“Right now, we are helping to replant trees in Brazil through the We Forest project, which is working to combat the progressive loss of biodiversity in the Upper Paraná Atlantic Rainforest Ecoregion. This helps contribute towards the restoration of some of the best and most extensive examples of the Atlantic Forest in Brazil,” explains Sanchez. “PrintReLeaf’s goal is to replant 700,000 to 1 million trees every year. It makes me feel good to know that we are contributing to this honorable endeavor.” From paper consumption of the past two editions of the Bulletin, CC has helped We Forest replant 431 trees.
CC’s partnership with PrintReLeaf doesn’t have to be limited to the Bulletin. Sanchez promises efforts are being made to work with other print vendors to enroll in PrintReleaf to monitor paper consumption for most printed publications in the Office of Communications.