UK motion control supplier Kinesys is opening a new US operation in Atlanta, Georgia and headed up by industry veteran David Martin.
Kinesys has grown in popularity in the US over the last two years and the move is part of the company's planned expansion strategy across the pond.
Kinesys USA will also be a commercial hub for business in Canada, Central and South America.
Mr Martin will co-ordinate the technical sales and support in the regions and work in collaboration with Kinesys' global HQ in London back in the UK.
"I'm honoured to have the opportunity to work for a company like Kinesys," he commented. "They stand head and shoulders above other companies and everyone involved is truly passionate about their work and the industry."
Kinesys CEO Dave Weatherhead said: "I am delighted that the next step in our expansion strategy is underway and as a consequence we can provide all the benefits that only a US company can offer. With someone as experienced as David at the helm of our US operation we now have the ability to pass on knowledge of Kinesys products at a much more personal and local level."