Of course, it was not easy convincing his parents to let him pursue a career in fashion because they felt that it would be hard getting a job but in the end they decided to let him follow his dream. ‘My father, especially, was extremely supportive.’ When he was studying, he would be a backstage helper at fashion shows. He then happened to meet a show director who offered him a chance to assist her at Lakme Fashion Week. There he connected with many models and photographers. ‘I met Vishesh Verma (photographer and director) who must have seen some talent in me. He introduced me to the people at Elle. They seemed positive but they didn’t get it touch till the time I graduated so I felt that it wasn’t going to happen after all. But 2 months after, they called and asked me to be the fashion stylist.’ Edwards worked with Elle India for two years, and later joined Vogue India where he worked as Fashion Editor till 2012.
He has worked on campaigns for reputed brands such as L’oreal, Pantene, Lakme, Raymond and Pepsi.