What Does "Value" Have to do with Fundraising?
What Does "Value" Have to do with Raising Money?
When it comes to raising money, do you want more donors? And, want more donors to give more?
The only true way to substantially achieve both goals is to deliver more value. Yet value is always in the eye of the beholder. And, if your organization is ordinary, then why would one more person support your mission and why would a supporter give one dollar more to your cause?
The answer: Because you deliver value!
Therefore, the simple key to commanding more money (and this applies to just about any financial transaction) is to provide more value.
The trick is to stop and think about the value you deliver to your donors, volunteers, beneficiaries, etc. Then determine how you can deliver more value to everyone this year. If this is done well, more money will follow.
What does value mean to your nonprofit? How do you provide this to your donors?
Why not give ’em a menu to make it easy and clear?