This sort of approach appears to be the strategy that iPhone game developer Jirbo is taking. In speaking with Forbes, Jirbo’s founder, Jonathan Zweig, said that they “may" consider adding ads to their free apps in the future. If you visit Jirbo’s site, it appears this is exactly their strategy as they are already calling on advertisers: “If you want to be part of advertising on the millions of handsets that view Jirbo content each month, send us an email".
Jirbo’s formula is simple: create applications that build on familiar games and themes, add a dash of whimsy and top with rich graphics.
With Apple’s easy App Store upgrade process, Jirbo or other companies could easily integrate ads into existing games by including it future versions.
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