We consume a lot of media on our cell phones. Between mobile apps for YouTube, Hulu, Amazon, Netflix, Spotify, and more we get our news, music, movies, and cat videos on our phones. This mobile consumption has likely had an effect on cable cutting, those ditching traditional satellite and cable subscriptions, and has helped lead us to the streaming service arms race. It is in this war for subscribers that Netflix looks to one-up its competitors by offering a mobile-only subscription.
The idea of short term subscriptions and mobile-only offers seems like a good idea. College kids, business trips, long vacations, and similar situations could all make this a success.
What do you think about this idea? Would you buy a mobile-only subscription? Let us know in the comments below!