Michelle Smith covers some of the larger mistakes that big brands have made publicly on Twitter. Among the social media culprits are Kenneth Cole, Gap, Entenmanns and Bing. Read on and learn how you can avoid making these similar slip-ups in your own social media marketing.
Eric Jaffe highlights the finding of a recent study published by Greg R. Oldham of Tulane and Nancy Da Silva of San Jose State in a recent issue of Computers and Behavior. Oldham and Da Silva look at how digital technology can both boost and hinder innovation in the workplace.
Gini Dietrich says that PR spam exists and no matter how often it’s talked about, it continues to be a problem. In this blog post, Dietrich defends a critical piece on the topic of spammy PR outreach that was recently published in The New York Times. She acknowledges that there is a problem and then makes some suggestions on how to fix it.