Jennifer conveys the incredible value consistent public relations efforts has on building relationships with your community rooted in trust and transparency. We also discuss the world of art and the value art plays in evoking emotion and creating connection with our messages.
An apology, when appropriate, goes a long way. Accountability and honesty is refreshing in a day and age filled with spin, misdirection, and the misperception of perfection conveyed on social media.
What someone else says about you, including reporters, is eight times more valuable than any advertisement you pay for.
Make your content relevant to your audience. Tell your story but through their eyes.