Reasons why customers don't spend over $100 on your e-commerce site?
Know why extreme shoppers and customers don't spend over USD 100 on your e-commerce website. Know the reasons why people spend less on your website.
USD $100 is a huge total of money but for sure it is a small amount for the extreme shoppers. If you have never done any mistakes in building your own empire, you will never learn. One common mistake that people never realize is their failure to understand customers. Especially when you kept avoiding your customers’ questions over and over again.
Everything happens for a reason and so does the extreme shoppers who did not want to spend over USD 100 at your shop. You may want to ask several questions to reflect. If there is one or few reasons below that fit the answer that you are looking for, time to make an improvement.
Ahmad Azuar Zainuddin, a Senior Associate at the Centre for Entrepreneur Development (CEDAR) suggested that all retailers to fix their basic. Customers will make less purchase if the company is still unable to provide the basics. Fixing the basic can be hard.You may need to refer back to your business plan and how consistent are you in following your own business plan.
The below reasons can be really subjective but it may be crucial at some points.
Do you provide sufficient information on your website?
This is the basic one and it should be featured on your website long time ago. If you don’t, people might think that you might have something to hide. Provide them with clear images of your product. Possibly, select a concept or theme that can keep them eyeing on your products.
Nowadays, young and new entrepreneurs usually use simple filters from the available application such as VSCO Cam to successfully make their products presentable which does not cost them anything. However, enhancing the image can make your product looks too different, therefore, use a simple filter that does not change the illusion of the real product. Never cheat your customers.
A simple and nice explanation about the product would do. Give them basic details such size, colour and simple description of the product. By giving the simple guidelines to use the product would also add a bonus point to your service.
Do you convince your customers to buy your products?
Now, feedback is definitely what your potential customer is looking for. Feedback section where they can read from the previous customers’ experience as well as feedback scores the previous customers have given you on the product really play the most important roles for them to form an impression towards your website and products. Instead of being scared of getting criticisms, receive it positively to improve your company’s performance and quality.
Catchphrase doesn’t need a bombastic one. Your customers know why they want to buy it. Perhaps you should provide them more reasons to buy your products and providing them with catchy phrases like “trendy colour…” which is enough to describe your product and eventually win them by tackling their emotion.
Do you attend to your customers’ enquiries?
Never fail to entertain them as soon as possible. They are there for a reason, same goes with your business. A live chat that operates 24-hours on your website will certainly help them with their purchasing decision. And of course, your customer service department must be working effectively to attend all of their enquiries.
Do you think your website is easy to use?
Many online shopping websites in this digital era have the shopping cart feature. Customers can just add and remove the items that they desired to purchase easily. Other than that, they also have favorite and wishlist features to save the items that they want to purchase in the future.
By putting this feature on your website, you will know that your customers have the intention to come again. And, it is absolutely a good sign for you!
Do you provide multiple payment solutions for your customers?
Have you ever heard of payment gateway? There will be no reason for you and your customer to be afraid of each other after implementing this secured payment processor. In many countries like United States and United Kingdom, they managed to reduce the risks and frauds in their business with this service especially during the sale seasons. Forbes in 2016 recorded that most frauds were attempted during Black Friday and Cyber Monday.
In Southeast Asia, MOLPay has been providing the secured service payments through online and offline method. By providing flexible options, they can choose whatever method they want when they make their payment. Remember, your online shopping website was first built up to easy daily activities, thus, improvise your website with security and user-friendly features. Only then, USD100 is no more a huge amount for everyone to spend on your website.
Do you think you are trusted?
Be consistent with your explanation and do not make them ask ‘why’ too much. If the first reason has answered your question, then you should already know how to gain their trust.
Do you meet your customers’ criteria?
Obviously, to decide whether your website fits the customers’ criteria is rather subjective. Some people prefer buying clothes online but some are not. Therefore, the best that you can do is try to cater your frequent visitors and turn them into loyal visitors. Just like what has been stated above, everything has to start from the basic.
The key pillar of success has always been depending on hard work and changes. Hopefully, this article will help you to makeover your business and resolve your curiosities regarding those extreme shoppers who avoid coming to your stores.
MindxMaster: Reasons why customers don't spend over $100 on your e-commerce site?