This is a special guest post written by Hilary Smith, a recent graduate of Medill School of Journalism. Always one to help young writers, I’m pleased to offer this on her behalf.
As we approach the holiday season, we also come to the end of another amazing year of technology and the continued growth of social media. The year 2014 brought us the iPhone 6, but more importantly gave us new technological advances in brain mapping, better mobile collaboration and more agile robots.
Writers need social media. It may be a distraction, but it’s also the only way you’re going to build your readership. Unless you’re John Grisham or Stephen King.
Entering 2015, we need to pay closer attention to the hottest new trends that are forecasted to affect the Internet, especially authors, bloggers and other online writers. The death of Google Authorship can mean the rebirth of other new social media strategies that we can embrace to pump up our readership.
Today we have mobility that can surpass our feathered friends when we can circumnavigate the globe in mere seconds with our hand-held mobile devices. Practically everyone today is carrying a tablet or smartphone so make sure all of your material is mobile friendly.
All of your posts should include a visually stunning, attention grabbing picture or embedded video to capture your audience’s attention. Social media traffic is heavy and it always seems like rush hour, so to get your reader to stop at your piece by giving them something appealing to look a first. If anyone still uses the Yellow Pages or reads a newspaper, it is the difference between trying to find a small amount of text or viewing a full page advertisement.
Don’t over-promote yourself or your material. Sure, it’s okay to be excited when your book first launches, but then you need to back off. Learn to become a teacher and advisor rather than a salesperson by giving free webinars and chatting it up in HangOuts.
The same goes for social media, don’t show anger and resentment or respond to nastiness in any way. If someone blasts your work with something negative, ignore them. If they attack you a second time, block them. On the other hand, when someone leaves a positive comment, respond to it. Remember, you’re not delivering a sermon, you’re opening a dialogue.
Platforms like Twitter and Facebook naturally serve as great messaging tools, but when integrated with an event promotion strategy, social media can amplify your message and encourage attendee posts before, during, and after the event to create anticipation and buzz.
Another way to help boost your readership is through the use an “Influencer.” This is where focus is placed on key individuals rather than the target audience as a whole. By identifying those individuals who can influence your potential readers, we gain even further exposure by “piggybacking” on their popularity and exposure.
Much in the same way that Father Time gives way to the New Year’s Baby, stone tablets were replaced long ago with social media just as our bound and printed books are now available online. Don’t be a prehistoric penpal, engage with your readers successfully online through social media.
Hilary Smith is a graduate of Medill School of Journalism, and specializes in telecommunications. She also covers social media, VoIP technology and globalization. You can find her on Twitter at @HilaryS33.
Six Steps to Get Started with Influencer Marketing?
Great Article Erik and kudos to Hilary as well!
I would like to add that social media can help in increasing conversion rates too. One can use social Login to allow users to signup using social media platforms like Facebook and Google plus. This will not only ease the registration process but also helps marketers with useful user profile data which can be used for precise audience targeting!
P.S. Can me too write on this blog? Would love to write here!