Dubai, UAE –Major new healthy food launches are being lined up by exhibitors at Gulfood – the world’s largest annual food and beverage trade exhibition – which marks its 24th edition at Dubai World Trade Centre (DWTC) from February 17-21, 2019.
Buoyed by a significant trend in mindful eating, exhibitors are preparing to launch new products – many of which are free from gluten and dairy – with significant health and wellness benefits. The health-focused products are a cornerstone of Gulfood’s new theme for 2019: ‘The World of Good, The World of Food’.
With Euromonitor highlighting how regional consumers “are becoming more selective in their choices, prioritizing fresh, natural and minimally processed food and drinks,” the research provider has identified regional key trends as: vegan and gluten-free products, along with plant-based proteins, products with low-calorie options and those with no ‘artificial’ ingredients, including sweeteners, as well as longevity foods such as avocado oil and dragon fruit.
Such is the region’s appetite for food with health benefits that Gulfood organizer DWTC has given Health, Wellness & Free-From its own showcase sector within the 2019 event.