WFTO mark is a unique organization marking means that the organization undertakes to comply with the 10 principles of Fairtrade and the Fairtrade standard that is recognized globally. The label you as a consumer looking at food, interior items, kitchenware, toys, etc. The criteria followed checked by WFTO’s Warranty System (GS) and applied by producers, importers and retailers. A product that has gone through the entire trade chain, from Fairtrade producer of Fairtrade retailer, is therefore 100% Fairtrade.
The label is a guarantee that producers and growers in countries with widespread poverty have improved standards of living. Select WFTO mark and contribute to a socially, environmentally and economically sustainable production.
The need for a new label has been initiated by the producers in Africa, Asia and Latin America. The label is designed for marginalized producers in countries with widespread poverty to reach the world market under fair conditions.
Unlike other labels guaranteeing WFTO’s product labeling that the organization is in a socially, environmentally and economically sustainable manner. This means that it is not just a commodity to be certified, but the entire organization producing, trading or selling the product are guaranteed a Fairtrade. This allows even complex products carrying the label.
WFTO’s principles are based on the ILO core conventions and controlled by GS consisting of four stages: Self-Assessment Report, the Peer Visit, Monitoring, Audit and Fairtrade Accountability Watch.
The label was launched on Saturday, 13/2 – 16 for large Ambiente trade fair in Frankfurt, and internationally in over 70 countries.