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Results-oriented new business sales professional (hunter) with solid technical expertise, an innate understanding of marketing and advertising technology, data-centric approaches and concepts, and a great love and passion for all things related to the Internet.
From CRM, over ERP, to wCMS/WEM and DAM, I can grok their role, and can navigate and understand the Adtech and Marketing Technology LUMAScapes.
Customer Experience is the new marketing. Brands must deliver an integrated, consistent and compelling experience across all channels and touchpoints in order to differentiate themselves.
To assess, quantify and articulate the business value of a given solution, one has to have a grasp of business principals as well as understand technical aspects. I do both and also have the creativity, analytical skills and eloquence to develop sound solution proposals and deliver them convincingly, to successfully close challenger sales opportunities.
Today’s enterprise sales, especially when disruptive in nature, generally involve informed buyers and long sales cycles, requiring creativity, evangelism, nurturing and sound business case development, skills I have developed and mastered.
I’ve been a believer in data and analysis since the late 90s. Volumes and processing power has grown – along with the hype – but skills are often scarce.
New, disruptive technology and methods can’t be sold as abstract concepts, but require a compelling business case to justify the investment. A great believer in the challenger sales approach, I have developed numerous of these and have employed them to win strategic accounts or to secure multi-million dollar venture funding several times.
Global consulting firm with 1,300 professionals worldwide in 14 countries and four continents focused on omni-channel experience management, e-commerce enablement and complex, business-critical enterprise solutions.
Help to define and lead sales and marketing for Delaware Consulting US, the US arm of a global consulting firm.
Developed and drive go-to-market strategy for Delaware Consulting US, selling enterprise solutions based on technology from ADAM Software, hybris, Microsoft, SAP, Sitecore, and others.
Develop strategic accounts for enterprise software projects targeting Global-1,000 companies in retail, consumer goods, manufacturing and travel & tourism.
AdTech Platform Start-Out launched by date-driven performance marketing agency.
Helped to define and led the launch of the fully-integrated cross-channel digital media platform, Adaptive Audience. Closed key initial accounts.
Developed and drove go-to-market strategy for Adaptive Audience digital media platform integrating tools from Acxiom, LiveRamp, Turn, MediaMath, Adometry and others.
Developed strategic sales process for effective pipeline management, predictable forecasting and reporting.
Personal matters – including the illness and untimely death of my father – led me to seek the flexibility of freelance work.
Led technical and business due diligence for an $80mil acquisition of a top-10 mobile application in the location-based marketing space.
Equity partner, co-founder and acting CMO; Successfully launched consumer brand, raised $1.6mil in two rounds of early-stage investment.
Sold and led design and development of a suite of mobile payment applications for a major payment processor.
Closed sale and led design and development of a CMS-driven marketing site with eCommerce and CRM functionality.
Full-service digital agency with with focus on cross-channel integration, lead generation and CMS-driven sites.
Led strategy and business development, grew agency to staff of 10 and over $1mil in revenue.
Sold & led enterprise digital marketing project for $2B healthcare company with 120+ facilities. Project included complete redesign of several sites, implementation of enterprise CMS platform, analytics strategy, CRM integration and more.
Closed and led $1mil digital marketing strategy project for global business services company. Project included enterprise CMS implementation with Trados integration and support for 15+ languages.
Macquarium is a regional full-service digital agency whose clients include Delta Airlines, Lowe’s, FedEx, SunTrust and GMAC.
Implemented target account strategy, closed and grew several key accounts, including complete re-brand of global investment bank.
iCrossing is a leading digital marketing agency with global reach and SEO/SEM, digital media and analytics focus.
Charged with rebuilding once strong financial services practice that was decimated after the dot-com bust.
Implemented pursuit strategy, re-built prospect pipeline, closed several key accounts.
TSYS is a global credit card processor servicing more than 280 million cardholder accounts for over 400 clients in 85 countries.
Took over $6mil data security project involving 20+ internal FTEs and two vendors that was at severe risk of failure and managed turnaround, ultimately delivering solution successfully on time and below budget.
Performed market analysis on several regions (EMEA, South America, Japan) targeted for expansion.
Certified as a Project Management Professional and obtained PMP® designation from the Project Management Institute.
Roles included new business development, digital strategy consulting and account/delivery management in Munich, London, Prague, and Atlanta.
- EAI/BPM framework for mortgage banking sector.
Led the functional design and sales effort for SOA-based EAI/BPM integration framework that automated mortgage underwriting and contributed $3mil in revenue during its first year.
Initiated Partnership with leading strategy firm Boston Consulting Group, in conjunction with closing $8mil eCommerce project for global pharma company.
Successfully raised $1.6 mil in early-stage venture capital investment for software startup that I co-founded.
Opened offices in Munich, London and Prague for digital consulting & technology firms, established new sales, client service and software development operations.