A group of Vietnam’s most exclusive hotels in each of the country’s most compelling stops is working to position the destination as a brighter lure for the world’s most upscale travelers.
The five properties, including the Sofitel Legend Metropole Hanoi and The Nam Hai in Hoi An, form the foundation of a new digital platform — Quintessential Collection Vietnam — that will function as the single most important resource for affluent travelers en route to Vietnam.
The Sofitel Legend Metropole Hanoi opened in Hanoi in 1901.
The other hotels in the collection — The Reverie Saigon in Ho Chi Minh City, La Residence Hotel & Spa in Hue and Paradise Cruises on Halong Bay — each offer a best-in-class experience in their particular destination.
Every month, the general manager from one of the Quintessential hotels will blog on issues that matter to the 1 percent — on getting a tuxedo made in Hanoi, on reading a translation of the great epic Vietnamese poem, The Tale of Kieu, on a night at the opera, and so on.
The site will also feature lists on issues that matter to the 1 percent, such as where to get exactly the right martini, and what goods are exactly the goods to bring home from a trip.
The site will report on what the world’s leading media are saying about Vietnam. And what activities the 1 percent may want to indulge while in country.
The villas of the Nam Hai are contemporary interpretations of traditional Vietnamese garden houses.