Any successful marketer is acutely aware of the importance of getting quality traffic to their web site and how critical this part of their online endeavor is to their overall success. There are numerous ways you can generate traffic to your business opportunity. Some of these methods are ethical and must always be used while other ways are questionable and if used can generate severe consequences from the search engines. Today we want to talk about the correct ways to promote your online business effectively.
Designing a powerful web site and drawing traffic to your site should be the main focus of any web site. Without good quality traffic your business will soon fail. Traffic to your web site is just as important to your online success, just as food is to your body so you can function each day of your life. A body can only survive a few days without food. So it is with traffic to your web site. Without traffic your business will die.
If your body is starved of food you will soon die. If your web site is starving for traffic, your business will likewise end up dying an agonizing death. So what is the answer then? If you plan early on in your marketing career that part of each and every day must be devoted to generating traffic by using the phone, emails, writing articles, running banner ads and the list can go on and on. If you fail to plan your future with online marketing then your business is dead already anyway. The key here is to be consistent with your planning, advertising efforts and marketing so the traffic will consistently build to a point where you will start making sales. That's what it's all about.
Many site owners will spend an incredible amount of money to build a fancy site with all the bells and whistles, post the site online and expect the masses to visit their site and just assume they are going to make a fortune. It's not going to happen that way, believe me. It's going to take a lot of hard work to make this gig happen. You may spend the next six months working your buns off and never see a sale. Only the strong will survive in this business. If you're not committed to hard work and spending countless hours promoting your business then you might as well hang it up right now.
If your site is constructed correctly with the proper search engine optimization in your title, Meta description and keywords you will be blessed with the search engines like Google, Yahoo, Bing and other fine search engines placing your site high in the engine rankings and this will help your business grow consistently . If you rely strictly on the traffic the search engines send you, then you're going to fail for sure.
It's going to take a well balanced blend of planning, advertising, search engine optimization and consistency plus a lot of hard work for you to succeed in this competitive business called the internet. This whole experience is an ongoing learning process that never quits. When you think you know it all that's when you're going to soon find out how little that you really know. Don't be afraid to try new things as you go along. You might accidently stumble onto something that just works and you may not even know how it all evolved. It really doesn't matter how it happened, just go with the flow and enjoy the ride.
Abusing the system will kill your chances of success rather quickly. Study and understand the rules, regulations and algorithms of the search engines and always stay within the engines boundaries. If the guidelines say that you should use no more than 60 characters in your title then by all means do what it says. The same is true with your Meta description and keyword character counts as well as good relevant content.
One example of abusing the system is the use of the same keyword repeatedly. Using the same keyword over and over again will not get your site listed with the engines any quicker. In fact the search engines will penalize you for this action and in some cases will not come back to your site and in other cases ban your site from the internet. Understand the rules and guidelines and follow the engines established algorithms and the search engines will reward you with laser focused traffic to your web site.
Using keywords in your source code that does not appear in your web sites content can get you in trouble pretty quick. Don't become paranoid about this, but always be on the cautious side with usage of your keywords. The Google Keyword tool is a great source for compiling your keyword list. Many times you'll spend more time in choosing your keywords than you'll spend on constructing your entire web site. Don't get discouraged here, this is just part of the process of learning to do it right.
Keyword stuffing and spam are considered by the search engines as absolutely not acceptable. So don't try to fool the engines by doing either of these questionable tactics.
Be very careful about using content that you've stolen from other web sites. This is called stealing regardless of how you look at it. It's OK to review your competitions site and get some ideas of what they are doing, however, don't get caught plagiarizing (and the search engines will catch you) because they have some very sophisticated filters that are designed especially to catch this type of illegal activity. You've been warned.
Avoid hidden text at all cost. Hidden text is when you make the font of your site the same color as the background of your web site. All text must be visible to the user. Since the search engines read text, the engines will catch you quickly and impose some drastic penalties even to the point of banning your site. Don't take any chances with this questionable tactic. Research these ideas thoroughly and follow good business ethics and you should get along just fine.
The font size in your site is also important. The acceptable font size is H1 - H6 or font size 1 to font size 6. Never use all caps. If you use this size recommendation you should be OK in most instances. Each search engine has a bit different algorithm so you should study the differences early on in your career and adjust your work accordingly.
Always keep in mind that you only have one chance to make a good first impression so make sure you know what you're doing or get some help from a search engine optimization professional. If you're intent is to make money online then learn the process correctly and do it right from the get go of your online venture. Just remember, there are no shortcuts to online marketing success. It's a well designed, calculated, challenging venture that only you can make happen.
The eBiz Solutions Team is standing by to assist you in your marketing traffic challenges. Call our experienced staff today for your free 30 minute "no obligation" consultation.