Responsive web design makes use of CSS3 media queries and fluid grids to create Responsive websites, with optimal layout and design, for screens with various sizes. So your website layout changes depending on the size of screen being used to view it. There are other parameters that can be used to decide on the layout for a particular device, however, width is one of the primary deciding factors.
One website for multiple devices.
No separate URLs for similar content and hence no duplicate content.
Since you end up with just one website, therefore, it is less expensive and much easier to maintain.
Your website is optimally viewable on various Mobile devices with the least amount of zooming, panning, scrolling etc.
92% of people use multiple screens ranging from smartphone, tablet, PC sequentially to access internet.
In marketing, for significant impact, businesses would launch advertising campaigns that will reach the maximum number of people around the globe. The principle stays true to the internet marketing. Building a website is basically aimed at making an online presence. As more people are accessing the net using a variety of mobile devices, it is only sensible that you adjust to the trend of internet usage.
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