EE has announced that it will end its Orange Wednesdays cinema deal in February 2015.
The service, which launched more than a decade ago, offers the operator’s customers two cinema tickets for the price of one, as well as a main meal and dough balls at restaurant Pizza Express.
EE said in a statement that it was “time to move on” and that it will introduce new entertainment rewards for customers in due course.
“Orange Wednesdays launched over a decade ago and at its peak was a massive success and an iconic promotion.
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