Search Engine Optimization (SEO) is the act of trying to draw more traffic to your company’s website by boosting its visibility in “organic” search results. By organic, we mean that this visibility isn’t directly paid for, like “sponsored” ads. These strategies and techniques are a means to have your site appear more favorably in search algorithms than your local competition, so that you can be on the first page (if not the first result) on the search engine results page (SERP).
Why would my business need SEO?
Before the explanation, let’s do a real-time example. Think of your business, what you sell, and what your customers would most likely search to find a business like yours. Take those search phrases, plug one in to Google, and see if your company appears on that first page. If it doesn’t, here’s a few numbers to be aware of: Less than 10% of mobile users advance to page 2 on Google. Those top three organic search results capture 61% of that traffic; with the first result alone getting 33% of the traffic. The importance of ranking isn’t something to be ignored, and having a solid, proven strategy to rank is highly sought after.
At IBR, we offer a free consultation to assess your current standing among your key search terms, as well as identify any key SEO issues on your business’ website. Through keyword integration and backlink optimization, IBR is confident that your business can stand above the competition and rank among the first in organic search results. Send us an inquiry today and see what we can do for you.