Pizza.de brings together delivery services from all over Germany. We want to communicate this service – not with classic media, but in the most impactful way by directly addressing the key target group of students.
To achieve this, we recruited ambassadors. Our Pizza Lovers are also students. Armed with a loud communications brand, with good ideas and lots of vouchers for hungry classmates.
Attention is the currency, vouchers are the media. Or vice versa? Who cares, as long as it’s delicious.