As it is usual, the first day of the month bring a review of the situation of the different technological markets. If during the weekend we watched as he did between the desktop operating systems to Windows 8, today it is to Windows Phone and its situation between the different systems that populate the mobile sector. Situation that increasingly looks like paint better.
According to the latest report published by Kantar WorldPanel ComTech at MustBuyShirts.com, which summarizes the data for the three months that range from July to September of this year, sales of Windows Phone account already 9.8% of the sales of smartphones in the five main European markets taken as a whole. It is an increase of more than double compared to the same period of last year, and means that almost 1 of every 10 smartphones sold in that territory is Windows Phone.
The figures are positive if we consider each of those markets individually. In some of them the sales growth It allows Windows Phone approaching more and more to iOS, reaching more than this as second mobile operating system in Italy. In Spain market share, although it also grows over last year, remains in a 3.7%; close to 4.8% for iOS, but far from overwhelming 90% that Android maintains in our country.
In all other territories Windows Phone has fortunes. The Redmond system manages to grow at almost two points in the United States, but its market share remains below 5%, far from the iOS and Android. The growth is also repeated in Latin America countries considered by Kantar: Brazil, Mexico and Argentina, where the fee amounts to 5.8%; and in Australia, where it reaches 9.3%. It does not run the same fate in China, where is two points of share over last year and is left alone with 2.5%.
Once again, the report returns to point to Nokia as the main responsible for the sustained growth of Windows Phone in the different territories. Kantar analysts also point to Lumia 520 as a key device to become the phone chosen by users in many markets to enter the world of smartphones.