Laney Nelson is the owner and principal stager of East Bay Staging. As an accredited staging professional, she, along with her team, has the expertise needed to provide the high-end staging and decorating services your home needs to sell quickly and profitably.
After 30 years in the corporate world, I decided to devote my time and effort to more artistic pursuits—art, glass, and design. In fact, East Bay Staging was born from this creative instinct.
Over the course of a decade, I moved 13 times and singlehandedly staged each home. In every situation, my home sold in less than 30 days, and my new home was "staged for living" within five days. That’s when my journey began.
Upon leaving the corporate world, I became a Certified Interior Decorator (CID) and researched training programs that would help me jumpstart my new career. I ultimately selected the leader in home staging—stagedhomes.com. I earned my basic Accredited Staging Professional (ASP®) designation, then went on to complete additional training that focused on specific market needs—Real Estate Owned Specialist (ASP-REO®), Senior Relocation Specialist (ASP-SRS®) and, most recently, (ASP-BTS®) Buyer Trend Specialist. This additional training helps me to target specific market needs. I am also a member of the International Association of Home Staging Professionals® which adheres to a strict code of Ethics and Professionalism.
My interior decorating and staging training provide me with the skills necessary for proper space planning. My art background gives me an edge over the competition when it comes to selecting colors. My corporate executive experience ensures that all projects are planned, organized, and executed quickly and professionally.
When I'm not staging, you can find me in my art studio, paintbrush in hand, working on a watercolor or mixed media piece. If I'm not there, I'm in my glass studio cutting up some glass or firing up my kiln to create a one-of-a-kind glass piece. In fact, we use many of the pieces I create in the homes we stage!