Promotions for 'Catching Fire' have included a fake website which features glamorous shots of the movie's main characters.
The 'Hunger Games' films star Jennifer Lawrence.
The fake publication is in line with the high priority placed on fashion in the superficial Capitol in Collins’s world and the way that the tributes who are chosen for the Games instantly become celebrities.
Cover Girl is also promoting products in tandem with “Catching Fire,” allowing consumers to “choose their district” and creating makeup looks based on the main products of each district. (A customer choosing district four, for example, would be offered blue and green products based on the fact that the district is responsible for much of the fishing done by the country).
Fans can also buy Capitol-inspired looks designed by the movies’ costume designer Trish Summerville through retailer Net-A-Porter.
According to Variety, Lionsgate marketing chief Tim Palen has spearheaded this effort.
Collins told Variety she is impressed by the marketing campaign.
Lionsgate marketing chief Tim Palen told Variety that he thinks placing the movie tie-ins in Collins’ universe will appeal to “Hunger Games” fans who might be leery of overt product placement.