The Spotlight: Two online trends are crystal clear: connectivity has shifted from the desktop to mobile devices, and more content is consumed through video than ever before. Lesson learned for marketers everywhere: if you’re not thinking about mobile and video - ideally, video on mobile! - start now.
And though the growth rate of Internet adoption has slowed in recent years, there are still 200 million people a year coming online for the first time.
the globe was 2.8 billion.
still much more connected than the rest of the world.
Mobile adoption is growing even more rapidly.
% world’s population with mobile phones.
And along with mobile adoption, smartphone use is increasing. There are 2.1B smartphone users globally - 29% of the world’s population.
In the US, nearly two-thirds of the country’s population now have smartphones.
At the same time, the number of hours US adults spend online on their desktops has stayed fairly steady.
Yet the overall amount of time US adults spend online is increasing.
Because the amount of time US adults spend online on their mobile devices is growing significantly.
desktops for the first time.
In addition to the shift in where people are consuming content online, the formats they’re consuming it in are also changing. Video accounts for nearly two-thirds of consumer web traffic.
The appetite for video content is tough to exaggerate. The number of daily video views on Facebook increased 4x in 6 months.
And given the overall trends, it’s not surprising that 3 out of 4 of those videos on Facebook are watched from mobile devices.