Centre innovation around the individual to make every consumer experience personal.
MEMKO offers the Home & Lifestyle industry effective solutions powered by the 3DEXPERIENCE Platform to accelerate the delivery of innovative construction projects.
More than any other industry, Home & Lifestyle is driven by consumers. Everything from strategy, vision, innovation, product definition, manufacturing methods— even the way of selling and delivering—must be consumer-driven. In the Home & Lifestyle industry, brands must put consumers at the centre of decision-making. Today, Home & Lifestyle companies need the best digital solution that covers the entire process, from innovative idea to delighted consumer—they need the 3DEXPERIENCE platform.
Perfect Consumer Product is the answer for home and lifestyle large and mid-market brands that face the challenges inherent with satisfying a wide diversity of consumer needs by integrating all design, engineering and production disciplines, including suppliers, in a single collaborative environment based on the 3DEXPERIENCE platform.
Adaptive value chain Perfect Logistics provides retailers with full control of logistics by optimising operations for reduced transport costs. With this solution, based on the 3DEXPERIENCE platform, stakeholders share a common view of operations, which includes the best routes, truck capacity, and regulations, all focusing on timely deliveries.
With Perfect Product Staging, Home and Lifestyle companies have one single marketing and engineering environment that connects internal and external collaborators and where product data is used to automatically create marketing assets.
Perfect Production is an agile solution from order to execution plus supply chain management. Global manufacturers and suppliers improve synchronisation of material flows and scheduling that could otherwise result in bottlenecks, errors and cost increases if not unaddressed.
Today, CPG and Home & Lifestyle brands and retailers can rely on Perfect Store, a 3DEXPERIENCE solution leveraging powerful 3D digital displays to imagine, plan and deploy store environments aligned with brand objectives and consumer feedback.
Today’s consumers are urban, connected, empowered, and looking for transparency. Understanding them allows companies to meet their expectations and gain their loyalty.
Today, 55% of world’s population lives in urban areas. By 2050, that number is expected to grow to 68% with 60% of that growth coming from 600 cities. With this growing, urban, middle-class consumer comes new expectations for real-time, digitally-connected experiences that make use of the various digital devices in their lives. They understand that humans are using up resources at a rate 50% faster than they can be restored by nature and, thus, are demanding sustainable products that are resource neutral. And finally, they are far more product-educated than in the past and require a deep degree of personalisation. Whether it is exploring options, searching for a specific product, or creating something personalised; the New Consumer demands an easy, yet engaging brand experience that meets the needs of their new lifestyle.
The New Consumer creates massive amounts of data. Whether it is real-time health monitoring from a wearable smart device, or home automation information such as temperature and lighting levels from a connected IoT device, consumer data is everywhere. Building new devices to capture this data and making use of existing data to create new product categories will be at the core of future innovation efforts. With 80% of consumers expecting to be using personalised products by 2030, making use of consumer insights while accelerating product creation through the use of 3D design methodologies will allow brands to create innovative, consumer-centred products for less cost and in less time.
Innovative solutions for the Home Furniture, Kitchen and Bathroom Equipment, Small Appliances, DIY and Garden Tools, and Office and Professional Furniture industry that drive design flexibility combined with intelligent supply chain optimisation.
Today’s New Consumer doesn’t just demand high quality products at a fair price, they demand products manufactured with sustainable solutions and using sustainable materials. Intelligent supply chains can redirect appropriate materials and labour where they are needed while factoring in ways to lower the total carbon footprint.
Solutions for ensuring logistics excellence and compelling selling experiences across all channels for Specialist Retailers such as Sporting Goods & Footwear retailers, Optical retailers, Electronics & Appliances retailers, Office Supplies retailers, Baby Equipment retailers, and Food & Beverage retailers.
The emergence of new business models and practices are transforming the industry from mass merchandising to customised products and personalised experiences.
A quickly changing world is creating new opportunities for the Home & Lifestyle industry. Companies are thinking different about the products and services they offer. New ideas such as the sharing economy, app-based services, and smart devices are changing how we sell. This also means that barriers to entry are vanishing and start-ups can compete directly with large, established businesses. Companies that used to think only about their own business are now partnering with competitors to create industry standards for driving change such as in sustainability and data sharing. This new world is dynamic, requiring Home & Lifestyle companies to transform their practices and adopt new ways of thinking about products, services, and their supply chain. The focus will be creating a consumer-driven economy that creates a personalised, connected, experience unique to each individual.
Competing in the new market means thinking differently about traditional business practices. This might mean looking at selling food, for instance, on a subscription basis rather than a traditional, individually-based selling model. It might also mean moving from a large-footprint retail store to an agile pop-up store or e-commerce model. Brands, manufacturers and retailers must create a business model that places the consumer at the centre of their thinking and provides them with connected products designed for their specific needs. This approach will allow companies to be part of the environment of personal experience; an environment where products, brands and retailers, all work together to delight and simplify the life of every consumer.