Brave, the company behind Basic Attention Token (BAT) and the Brave browser, has partnered with advertising and data company TAP Network. This will allow BAT users to directly redeem their tokens for real-world rewards.
Brave's internet browsing software, which is available for desktop and Android and will be the default browser for the upcoming HTC Exodus 1 handset, allows users to opt-in to the new TAP rewards feature. It is part of Brave Ads, which gives Brave users BAT in exchange for enabling adverts from partners as part of their browsing experience.
TAP Network has partnerships with over 250,000 brands. Users of BAT will soon be able to trade in their crypto in exchange for hotel stays worldwide, restaurant vouchers, exclusive entertainment experiences, as well as gift cards from top national brands including Amazon, Starbucks, Uber, Apple and many more.
"Consumer data is being misused by major internet companies and TAP Network empowers consumers to directly take control of their own data and get rewarded from top brands," said Lin Dai, co-founder and CEO of TAP Network, "We are excited to partner with Brave to further the mission of protecting consumer privacy, and rewarding users for participating in the advertising ecosystem."
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