A huge 355-unit housing development would add a whole new neighborhood between Vallemar and Rockaway Beach.
355 housing units would create a commute hour nightmare. Pouring more traffic onto already-congested Highway 1 is a recipe for gridlock. The developer has no real solution to the traffic problems.
Some Pacificans have been led to believe that Measure L will somehow result in a city hall, library, town square, aquatic center and arts center. There is no binding agreement that commits the developer to any of these things.
There is no assurance that Measure L will provide significant money that is needed for our schools.
Measure L does not guarantee that a significant amount of retail/commercial or a major "luxury hotel" will be built.
The Coastal Commission and California Fish and Game staffs are extremely critical of the proposal because it could imperil endangered species.
The proposed "open space" is mostly steep hillsides that cannot be developed anyway. Measure L does not include any real parks or playfields for children and youth.
There is no approved plan. Measure L is not about a project. It's about 355 housing units.
Don't believe the South Florida developer's idle threats about what could be built if Measure L fails. Any proposal must be approved by the City and other regulatory agencies.
Don't be misled by the developer's deceptive sales pitch.
Measure L is about 355 housing units and the traffic nightmare that will result from overdevelopment of the Rockaway Quarry.
There is no plan on the ballot, even though there could and should have been. The developer's pretty pictures are not real and are not on the ballot. The South Florida developer is asking Pacificans to blindly trust him.
Measure L contains nothing that forces the developer to deliver on his empty promises of a town center, library, city hall, arts center, or aquatic center.
That's why the proponents' argument uses words like "envision," "imagine," "picture," and "visualize."
Why doesn't the proponents' argument even mention 355 housing units, with the tremendous increase in commute traffic?
Why are Pacificans being denied the opportunity to vote on a finished plan that shows exactly what would be built and what the environmental and traffic impacts would be?
Why are we being asked to approve 355 housing units without a binding Development Agreement?
Why believe that the defeat of Measure L must result in a bad development? Don't buy the developer's threats. It's not true that we have to choose between a 355-unit housing development or a big box store. Pacifica deserves better!
Measure L doesn't make Pacifica a better place. It makes it far worse.
Don't let Pacifica go to "L"