Search engine marketing is one area of advertising that companies are becoming more involved with. As the name suggests, this side of digital marketing focuses on driving a business’ site to the top of the search results around relevant target phrases — from corporate keywords like ‘personalised travel mugs’ to more fashion-focused targets like ‘dresses’. As a result, this can increase brand exposure and site traffic while improving sales figures.
As well as dibond sign print advertising, business merchandise has not taken a backseat since the sprout in popularity of online promotions. Brand image has never been more important for businesses and shouldn’t be ignored — as a result, more companies are making investments in personalised products that represent what they stand for. Whether this is to help them externally, with the likes of outdoor banners, or internally for your office with the likes of customised calendars.
When looking closer to news publications,many of them still offer printed versions of their product — blurring the line between print and digital.With an understanding of the influence they have online, they’ve been able to merge two channels together and to distribute stories to a wider audience.
Near field communication is another area that should be furtherlooked into when it comes to the relationship between online and offline platforms. Essentially, near field communication is a type of technology thathas the ability toconnect two smart devices — often with the help of a print medium. For example, a section of a poster can be tapped with a mobile phone which will then take the user to the ecommerce site for a specific product.
Digital companies use print marketing: fact!