Coordination Asia, contracted David Cassells as lead designer to design and develop the concept of the Shanghai Film Museum. Coordination Asia was was commissioned to design the Shanghai Film Museum with Mileseum Co. and SADC Shanghai Art and Design Corporation. The museum is a celebration of China’s rich and successful film making history and the exceptional creatives who contributed to the industry. The result was a visceral and sensory experience of light, interaction and form using both installation and information based design.