In September other shows will be rebranded. Midday will become Not Ireland AM and Just about Ireland PM, to reflect its 11:30am time slot. The 12:30 becomes The Ireland PM, The 5:30 becomes Ireland AM Preview, Xpose becomes Ireland AM Xposed and will focus on the lives of Ireland AM presenters, The Seven O'Clock Show becomes Ireland AM at 7PM and TV3 News at 8 becomes Ireland AM Nightly and finally Vincent Browne Tonight moves to Midnight and rebrands as Ireland AM with Vincent Browne.
TV3 have also organised themed breakfast films as part of the movie offerings. Signing agreements for films like "The Breakfast Club", "Breakfast at Tiffany’s", "Good Morning, Vietnam" etc.
In an Interview on Ireland AM's 10th year on they’re TV3 CEO, David McRedmond said "Ireland AM is the anchor tenant of the TV3 schedule and a brilliant public service of which we are very proud."