How do you choose a business name?
Consider the image and values you want your business to portray and what is unique about it.
Consider how a potential customer would search for the type of products or services that you provide.
Does your proposed business name describe what you do and is it meaningful to your customers?
Is it memorable, distinctive, easy to spell and not open to misinterpretation?
Does it align or work with your domain name, trademark, brand, etc?
Is it scalable? Ensure that the name won’t be a problem if you relocate, expand your products or services, or pivot into other areas.
Need help? Contact INNOVIC on (03) 8060 3504 or www.innovic.com.au.