Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.
In episode 16, I had the opportunity to speak with Chris Nixon, VP of Marketing at CaliberMind and host of a weekly show called the Revenue Marketing Report.
During our conversation, we discuss the challenges of marketing attribution, why many B2B marketing teams still struggle to quantify marketing ROI, and what CaliberMind has done to solve this problem.