Most folks who visit news sites are infrequent visitors and don’t stay very long at all — less than five minutes a month. Yes, A MONTH. A small group — very small, in some cases — comes more often and spends more than an hour a month.
The “share” tools that appear alongside most news stories rank among the most clicked-on links on news sites.
One bit of good news: The age of news consumers online is on par with Internet users overall. In other words, not the mostly older (I won’t say “dying”) group that is the audience for so much traditional media.