Access to skilled competences is a key challenge for economic development and growth. This book is pioneering the field of innovating talent attraction. It is the first practitioner’s guide on how to form a strategy and develop operational activities in order to attract and retain international competences.
With models and cases from Austin, Berlin, Copenhagen, Eindhoven, Singapore, Toronto, and more, this book will assist every project manager, politician, marketing, or brand specialist who is aiming for their region and city to move ahead in the competition for the world’s brightest minds.