Marketing has always been the most significant investment of any company, sometimes even more than the cost of production of their goods. At this age, where most sales in the markets come via online shopping, most people buy based on the information they get about you and your product on the net. While people are buying via the internet, the competition to steal their attention as customers tends to lose interest in products over time increases. This loss of interest causes reaching the right audience through click conversions and phone calls necessary as they can both lead to sales. Understanding and learning how to connect with customers from the start is essential to cut cost on marketing and increase sales. Getting knowledge in this field for free or paid will surely pay off.