Danish label FUB is renowned for classic, easy-going and stylish baby and children’s wear. Its designs use the very best and softest merino wool for autumn/winter and organic cotton and ECO Tex 100 certified twill for spring/summer. FUB doesn’t use any harmful pesticides or chemicals in its clothes production.
FUB creates timeless unisex knitwear for babies, toddlers and children up to 6 years, in three wool qualities. FUB's extra fine knitwear is so fine, it nearly feels like exquisite cashmere and yet it is much more affordable and practical. All merino wool knitwear is machine washable at 30 degrees.
Little Bou loves this brand as its designs are timeless, classy and turn heads wherever they go. But most importantly, babies and kids feel snug and comfortable wearing them. Most of the items in FUB collections are unisex and can be mixed and matched to create simple and comfortable outfits.