TORONTO, Oct. 25, 2011 – Sun Life Financial and the Canadian Football League (CFL) have signed an agreement that unites two great Canadian brands. Both organizations have a rich cultural history in Canada.
During the CFL playoffs, which start on November 13, all player jerseys and a portion of the sideline signage will feature the Sun Life logo, as well as during the Grey Cup game.
Sun Life’s roots originate back to 1865 in Montreal, the city that currently holds the coveted Grey Cup. The Grey Cup is the second oldest trophy in North American professional sport.
The Canadian Football League is our league. It’s built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. The 99th edition will be played on November 27, 2011 in Vancouver, British Columbia.