The session will run through how we need to adapt our businesses and our thinking to take best advantage of new digital technology. At present the industry is fixated on how technology can be applied to what we already do, rather than what new things it could enable us to do. It will focus on how we need to approach innovation more strategically and envision its wider impacts; how we need to empower people effectively, including training, to make agile decisions; how we need more insight from customers to shape new product and service offerings around their needs; and how we need to use social purpose to give the application of new technology a direction.