Let me point something out for you:James was a hard working person that already knew the ins and outs of CRO. He was a real entrepreneur with a real business. But despite his hard work and dedication, he wasn’t getting the business growth he deserved.But his story isn’t unique…How many of you want to grow your business but fail to generate enough sales from your website.Even worse, when you invest the time and money into generating traffic and visitors to your online store and then those people simply leave or bounce.This means — whether you’re an entrepreneur, marketer or agency — you’re at risk of missing out on the sales that you desperately need … but not everyone is struggling with conversions.
Ask anyone that knows me and they’ll say I’m a very laid back person, but one thing that really gets me going is:When I read an article from a so called CRO expert and they suggest that because they got a conversion increase in some test, if you copy them, you’ll get the same lift.WRONGTell me if this sounds familiar:You spend days – and maybe weeks – working very hard to implement a change to your online store that you read about in a case study.You launch the changes and wait for the results to come in.When you check your analytics after a few days (trying your best not to stop the test early!) what do you see:conversion graph vectorNo conversion LIFT!
Trust me, I know, we’ve all been there.This is what is known as the “One size fits all” approach to conversion optimization.You copy someone else’s conversion case study and hope for the best.Sadly, hope doesn’t turn more visitors into sales.And even though one test in ten might give you a small lift, the truth is those kind of conversion optimization approaches see diminishing returns over time.The longer you run the test the less significant the difference and conversion increase.This is mostly due to a phenomenon called the ‘novelty factor’.Your new variation wins because of exactly that, it’s new. New and shiny, nothing more.And it is not your fault.You work hard on improving your conversion rate and growing your business.But it is impossible to know where to start when every article or case study you read tells you something different.As you’ve probably experienced yourself, the ‘one size fits all’ approach to conversion optimization doesn’t get the results you deserve or your business needs.But there are alternatives.
Believe me, I tried the whole “Read a case study, copy the changes on a clients store and see what happens” approach to CRO.In fact my first conversion client was a marketplace app based out of the UK.And because I was fooled into believing what all these case studies were teaching me about CRO, I thought that all I needed to do was copy their changes.It goes without saying, that company is not around anymore.That’s when I decided to discover how to collect actionable data and learn about my clients customers to improve conversions…even for low traffic websites (because the qualitative data collection processes you’ll learn in Conversion Machine work for traffic of any size).Since then I’ve tested countless different CRO methodologies…and discovered process that work again and again.The great thing is, I’ve seen these process work in a variety of different industries including fashion, consumer electrics, automotive and loans to mention a few.So even if you or your client are in a weird, obscure, or super-competitive niche……you can improve conversion rates and grow your business using these CRO processes.If fact, here’s what a Conversion Machine graduate had to say about my processes…Raffaela Rein of CareerFoundry“Hi, I’m Raffaela the CEO of Careerfoundry.
It turns out that most people start off with the wrong idea about testing. When I ask new clients and fellow entrepreneurs what tests they are running, they usually say, “button copy changes”, “call to action position on the page” and so on.Yes, this kind of testing has a place, once you more or less crack the code on a pages conversion rate and want to refine the details.But if these are the only tests you are running, I’ve got some bad news.Because one of the biggest lessons I learned over the last years testing conversion processes and running a/b tests is, if you rely on small changes – or even a number of small changes only – you’re not going to get the conversion increases you really need.And if your conversion optimization approach looks like this……well, let’s just say you’re not on the right path to getting more sales, quite the opposite.
I can’t stress this enough to people.Sure conversions is about SEO, UX, design, persuasion and a/b testing and a whole load of other skills too.But what CRO is really about is customer understanding.You all want to increase sales for your website, maybe for your clients; but ultimately you want to make more money. It’s actually very easy to increase conversions, just sell everything for $1. Boom, conversions are through the roof. But increasing conversions so that revenue increases is much harder.And not just revenue, increasing profits is your main goal as a conversion expert.It’s about looking at the big picture, traffic sources, campaign specific landing pages, customer services after the purchase.We’re trying to improve the customer experience company wide through better and deeper customer understanding.Conversion Machine focusses on building and iterating on this centralised customer theory.A formal representation of your product, it’s positioning, your customer and their pains and desires.The processes you’ll learn in this course are structured to answer the tough questions.
What would you rather do: Spend the next year slaving over your conversion rates, HOPING that something you try will actually work?…Or follow a proven process that holds you by the hand, shows you the exact steps you need to follow to succeed, and lands you a steady stream of conversions and sales 24/7?I know which one I’d pick.If you’re still convinced that you should just follow other peoples case studies and try one size fits all strategies, stop reading right now.But if you can see the value in having a proven process that you can use to increase your conversion rates and get you sales for your business again and again, keep reading…Let me explain in more detail…Now’s the time to decide whether Conversion Machine is right for you.Before I get into what you get in this professional online training course, let me tell you who this program is NOT for:If you’re trying to sell spammy products online and want to increase your conversion rate, this course is not for you, I don’t condone such business practices.If you’re looking for a quick fix to your conversion rate and are not willing to put in the time to learn about your customer and grow your business sustainably, this course is not for you.If you say “yes” to any of these questions……then Conversion Machine is PERFECT for you.Are you an ecommerce store that wants to get more of their visitors to buy your products? Then keep reading…If you market a SaaS product and need to learn how to get A/B testing right? Then keep reading…If you want to improve the conversion rates of your landing pages? Then keep reading…Are you an agency, marketer or designer that wants to upskill and offer better and new services to your clients? Then keep reading…If you said “yes” to any of these questions keep reading so you can learn exactly what you’ll get from your investment in Conversion Machine.
In this bonus module I’ve interviewed the industries top conversion experts and asked them the big questions we all have, how do you hire a CRO? Micro tests vs radical redesigns and so on…Here’s who you’ll learn from:Oli Gardner – Co-founder at UnbounceQuestions: What are the key elements to include in a high converting landing page? For companies looking to hire a CRO for the first time, what are the core skills to look for and where do you find CRO talent?Michael Aagaard – Founder at ContentVerve & CRO at UnbounceQuestions: From your years of testing and experience what types of data bring about the biggest customer learnings and increases in conversion/profit? You are known as a killer public speaker? What are your secrets to a great presentation? Brian Massey – Founder at Conversion SciencesQuestions: How is online dating like lead gen for life? If you had to apply the pareto principle to CRO what types of data would you collect and analyse to inform your test hypotheses?Joanna Wiebe – Founder at CopyHackersQuestions: What is your process for copywriting landing pages? Do you have a framework for landing pages or a checklist you follow for what to include? “Every element has 1 job” – What is your process for improving copywriting for increased conversions?Peter Sandeen – Founder at PeterSandeenQuestions: What are the elements of a high converting value proposition? What is your step by step process for creating a value proposition?Perry Marshall – WSJ Best Selling AuthorQuestions: How can businesses optimize the click through rate of their Google Ads? You’ve optimized your ad and your prospect has arrived on your landing page, how do you keep them there and more importantly continue to push them down the funnel?Ian Rhodes – CRO, Consultant & BloggerQuestions: How can businesses align their marketing efforts with their value propositions? If you had to apply the pareto principle to conversion optimization what types of data would you collect and analyse to inform your test hypotheses? Scott Brinker – CTO ION Interactive, Blogger at ChiefmartecQuestions: What is the first step for companies wanting to get started with agile and lean methodologies in marketing? What emerging marketing trends should young companies invest in?Keith Hagen – Co-founder at ConversionIQQuestions: For companies what are the key page elements that impact conversion rate? How do you fit heuristic or expert analysis into a conversion process?Dan Norris – CEO WPCurve & EntrepreneurQuestions: Why is SaaS the best business model? How do you account for your traffic growth at WPCurve, content marketing? If so, what do you do within your content creation and promotion process that those who fail at getting organic traffic growth fail at?Talia Wolf – Founder Conversioner & Banana SplashQuestions: What’s the difference between mobile vs desktop optimization? What is mobile first content? What is mobile centric thinking?
If you have any questions email us at: [email protected] or read the FAQ at the bottom of the page.
If you put this decision off for too long, you could miss out on the premium training sessions and course bonuses.And once the course registration closes I don’t plan on opening it up again in the near future (if at all).IF I do, I’ll probably add new features and bonuses, and the price will go up accordingly.But if you order now, not only do you get instant access to the course, but you’ll get lifetime upgrades at no additional cost.That way, if I decide to add more materials or features to the course, you get everything I add for FREE, forever.
Go ahead and get instant access to the member’s area on the other side of this page. Try out the CRO processes that I teach you in the course for 14 days…100% risk-free.If you’re not blown away by the course materials just send an email to [email protected] by day 15.The next message you’ll get from me will be a refund confirmation. No hassle or hard feelings. It’s that simple.
Question: What is Conversion Machine?Conversion machine is a 6 week online video and text based professional training program that shows you, step-by-step, how to increase your conversion rate and profits using my proven conversion optimization process.
Question: Is Conversion Machine right for me?This makes sense, we are all in different situations. Conversion Machine is not industry specific and has worked in niches such as fashion, automotive, educational tech, loans and more.
Question: Who is Conversion Machine for?Conversion Machine is perfect for online businesses looking to grow with conversion optimization and continuous testing. It is also great for agencies or freelancers, like marketing agencies and UX designers looking to upskill and take their business and service offering to the next level.
Question: How does it work?Your training is released in weekly Modules within our private, member-only website. Each Module is filled with step-by-step training videos (70 videos in total), done-for-you templates, resource lists, and detailed processes. You’ll watch and learn from your computer, or download your training to your tablet or mobile device. Our goal is to make your online learning experience as easy and enjoyable as possible.
Question: Does it matter where I live?It doesn’t matter if you are in the USA, UK, Germany, Russia or India, Conversin Machine works for anyone, anywhere, all the training is online and accessible anytime.
Question: Are the video really long, I hate skipping back and forth?Tired of sitting through 90 minute video presentations? So are we. That’s why we’ve broken down our core training into short, digestible videos. Each lessons video is short and provides a conceptual overview of the process, then you jump into the worksheets and take action on what you’ve learnt. We want you to learn, implement, and take action as quickly as possible without any overwhelm or brain fatigue.
Question: What format is the course in?The course is video based with 70+ CRO training videos. You get slides, worksheets and done for you templates. The advanced modules also include an audio download for podcast style learning.
Question: Can I learn and study offline?Yes, with our easy downloadable files you can download any lesson (all the videos, PDFs, transcripts, MP3s, etc.) and stay organized while you work through your course material.
Question: When do I get access to the training?You’ll get access to one module per week over the course of the six week program. The first module becomes available right away.
Question: Can I get all the training at once?We know that some members would love to get all the Modules at once, but that’s not how we do things. The Conversion Machine experience and curriculum are carefully designed so that you complete each module*, one a week at a time, and complete the corresponding processes in order. Everything has been set-up to maximize your results and long-term success. Sequence is important in business processes. Remember, once you complete the full program, you’ll get lifetime access and can re-visit the modules in any order you like, as often as you like! *During content release weeks, the training modules are released at 9am GMT.
Question: Can I learn at my own pace?Absolutely. As a new student, you’ll can go through the course as it’s released over six weeks. But we also understand that you’re busy and may have to take a break. That’s why if you’re starting a business, running your company, traveling around the world, or dealing with any big life events, you don’t have to worry about “falling behind.” Every student gets lifetime access to the course. What does this mean? You can retake the program for as long as it’s in existence. Plus, the core training materials are yours to keep, forever. You can revisit and review them at any time.
Answer: Yes, because of the qualitative data processes, new businesses can benenfit too, you’ll learn customer development processes inspired by Steve Blank and the Lean Startup Movement.