Online marketing is a set of tools and methodologies used for promoting products and services through the internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
E-marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing.
Online marketing is growing in popularity – and importance. As we explored in our book, online marketing for professional service. changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.