Winners of the 2018 BASA Awards, partnered by Hollard – IMAGINEMAG!
This year, each BASA Awards winner receives a trophy that reflects the theme of the Awards: Legacy.
The cork base of each trophy is symbolic of a strong and meaningful legacy foundation. It invites future generations to add to what has been started. Legacy is dynamic. It grows and is melded by the brilliance, vision and application of those who it inspires to continue the good work.
Each of the rings atop the cork base have been created to reflect a diversity of arts, people and enterprise. Each ring is handmade, making every trophy unique. The rings symbolise the variety, diversity and texture that comes from a strong legacy foundation. They show, especially, that the real gift of legacy is that it gives people room to grow, to interpret and to build their own legacy.
Not only is legacy always built upon, but it’s layered. Each of its layers speaks to a different period, a different experience and a different vision. They are all centred on the foundation, for legacy is never static. It grows, it develops and it impacts. It endures.
Artists from across South Africa collaborated on crafting the rings. Among them were the artists at Smelt Studios and artist Ben Tuge (resident at Victoria Yards).
Each trophy is 260mm tall. The cork base is 180mm wide and each ring measures about 120mm in diameter.
Taking place at Jozi’s fresh, new downtown venue, Victoria Yards, Business and Arts South Africa (BASA) today announced the winners of the 21st BASA Awards, partnered by Hollard.
The annual BASA Awards recognise and honour businesses that invest in an inclusive economy through art. Guests included the cream of the corporate and entrepreneurial world; artists representing every genre of creativity; and government representatives.
“We warmly congratulate each winner and thank all the finalists for their commitment to supporting and working with creative people,” said BASA Chairman Andre le Roux.
Heidi Brauer, Chief Marketing and Customer Officer at Hollard, says: “In beautiful harmony with Hollard’s special partnership model, the BASA Awards really do deliver win-win-win.
The Awards celebrate a distinct theme each year. This year, in the year of the Nelson Mandela and Albertina Sisulu centennial, the theme was Legacy. “At BASA legacy, growth and development inspire us. It’s our duty, and our privilege, to work with this generation for the benefit of the next,” said Chairman Le Roux.
Winner trophies reflect the Legacy theme of the 2018 BASA Awards. Each trophy comprises a circular base atop of which is positioned four individually crafted, handmade rings making each trophy unique. The rings depict a diversity of arts, people and enterprises. They symbolise the variety, diversity and texture that comes from a strong legacy foundation. Artists from across South Africa collaborated on crafting the rings. Among them were the artists at Smelt Studios and artist Ben Tuge (resident at Victoria Yards).
The Legacy theme was also highlighted by BASA Chief Executive, Michelle Constant, who is stepping down from her position after 10 years. She spoke of the growth and opportunities developed by BASA, and highlighted by the wonderful business arts partnerships that have developed over the years.
The BASA Awards, Constant said, are accolades the organisation was proud and honoured to bestow. However, as important is the work of each winner and every finalist to contribute to South Africa’s creative economy: to make the arts and creativity drivers of economic growth and of entrepreneurial strategy.
BASA has distributed grants to the value of more than R34 million to nearly 1 490 art projects. Since 1997, South Africa’s corporate sector has leveraged more than R440 million from BASA grants.
Business and Arts South Africa NPC (BASA) is an internationally recognised South African development agency with a suite of integrated programmes implemented nationally and internationally. BASA encourages mutually beneficial partnerships between business and the arts, securing the future development of the arts sector in South Africa and contributing to corporate success through Shared Value. BASA was founded in 1997 as a joint initiative of the Department of Arts and Culture and the business sector as a public/private partnership. For more information on BASA contact us on 011 447 2281 or visit our website: www.basa.co.za.