Following on from this I’ve just signed up with a specialist cycling retailer – so that was good timing. I now need to decide whether to go down the pure PPC route and direct traffic just to the merchant or go the “organic” route and develop a sports or biking site.
I’m looking forward to working on this one; I’ve been into bikes for years and I think (hope) that there should be enough scope to make a half-decent return in commissions.