● Develop UX/IA documentation such as site outlines, process flows, sketches, scenarios, personas, wireframes, and navigation models for desktop and mobile applications to define functionality and user behavior. ● Brainstorm and collaborate with business owners, product managers, UX visual designers, developers, end users, and other stakeholders to determine user interface needs. ● Partner with prototyping and development teams to ensure technical feasibility and flawless implementation. ● Create and effectively present UX deliverables (wireframes, workflows, prototypes, etc.) to illustrate and negotiate design solutions to key stakeholders. ● Led UX Design toward a more intuitive and seamless account opening experience and exceeded the goal of increasing account openings by 53% in less than 3 months after launch. ● Led UX Design in delivering an innovative, interactive retirement tool to provide users a brief overview of the basics of retirement investing and financial planning.