Participants will be taught about the importance of persona analysis, understanding the needs and motivations of their target users and how it can contribute to a leaner, more usable website. They will recognize the importance of a consistent user experience across platforms, and be able to design their website accordingly.
In this module, participants will learn about the intrinsic relationship between User Interface design and User Experience, and the key characteristics of User Focused Design, from creating personas to product design. They will recognize that effective user design is based on the user’s ability to achieve what they want to, and not just the business goals for a project.