There are varying degrees of reward and punishment.
Some Christians feel that in this story, Jesus was offering His hearers a glimpse of what existence in the afterlife is like. Others feel that Jesus was teaching an altogether different kind of lesson. Unfortunately, many modern religious teachers have isolated the story from its original context and used it as a device for scaring people.
How can the smoke of a sinners' torment rise forever?
Is there a biblical purgatory?
What are the seven last plagues and when will they occur?