Did you know? In one second on the internet there are 12,964 Instagram photos uploaded, 50,000 Tumblr posts, 400,000 Tweets. Among all this user-content that’s created every second, you have a LOT of competition for your buyer’s attention.
Sarah Skerik, Vice President of Content Marketing at PR Newswire, shared lots of tips in her breakout session presentation at Content Marketing World around creating press releases or creative content and how you can get them promoted so your target audience will see it.
The most emailed & most shared stories get the most action – make a point to mine content that gets high engagement elsewhere.
We’re starting this Spring Break week off with a very rare guest post. Jiyan Wei is Director of Product Management at Vocus, Inc. where he drives product platform strategy and roadmap execution for PRWeb. I’ve presented on panels with Jiyan several times at search marketing conferences, talking about the virtues of search, social media and public relations, finding him to be a very strategic and smart marketer. We’ll be co-presenting at the upcoming MarketingProfs B2B Forum in May on Content Optimization and Marketing.
Once upon a time, Page 1 had a special meaning for PR practitioners and business owners alike.
Recently I was invited to give a basics webinar on optimizing news content for search. The intersection of search and PR/communications are obviously something quite familiar.
The outcome exceeded all expectations thanks to the excellent promotions by PRWeb and SEW plus Mike Grehan’s smooth handling of moderator duties amidst technical difficulties. Over 7,000 people registered, there were over 400 questions and 650 Tweets using the #prweb hash tag during the webinar.
The way it goes with many webinars when you’re invited by an organization to participate, is that the topic and title/description are determined beforehand. The speaker adapts themselves to that. This presentation content focused on optimizing writing for the web with a particular emphasis on optimizing content common to public relations.
Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.
He started by explaining why SEO is/should be important to PR Professionals.
In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert.
With journalists writing for more channels and with less resources making your content visible within search is critical.
Optimizing press releases can be an important part of any Search Engine Optimization (SEO) program. It’s usually pretty easy to convince clients of the need to optimize news content since these kinds of releases can reach journalists and bloggers as well as consumers. One common question I often hear involves getting optimized press releases approved by the Public Relations department. PR approved news messaging and SEO keywords are often not in alignment.
An additional consideration is that optimizing press releases often crosses over into different departments, creating an additional group of people who need to be convinced of the benefits of SEO.