Top Dawg Entertainment's latest signee SiR unleashes the music video for "All in My Head." Throughout the three-and-a-half minute, D.K. the Punisher and Andre Harris-produced clip, SiR pours out his thoughts in an empty parking garage.
The video takes the less-is-more approach. There aren't any flashy visual effects, nor extras, nor lavish set locations. For the entire video, SiR dances around the garage in slow motion and mouthes the words. The subtle, minimalist video allows the music to do the talking.
In other SiR-related news, the 29-year-old artist is fresh off releasing his terrific Her Too EP, which contains six tracks with features from Masego, King Mez and Anderson .Paak.
XXL recently spoke with SiR about his recent signing with TDE and how it all came together. "Man, it started with me working with Jay Rock on his 90059 album and just getting a chance to get in the studio with them, vibe out and really see where I’d be able to contribute or where my lane would be or where I’d be able to contribute," he says. "It really kind of helped me give me an idea of what’d I’d be doing once I got in there. Of course off top I was already excited to be working with those guys just because of who they are."
You can check out SiR's "All in My Head" video below courtesy of YouTube.