The film is part bio picture, part fan film and all about America. Jarecki borrowed Elvis’s actual Rolls Royce and put celeb admirers like Alec Baldwin, Ethan Hawke, Ashton Kutcher, Emily Lou Harris and John Hiatt inside the car to talk about the significance of the Elvis celebrity, bigger and brighter at its time than any other. The film is simply a truth about who and what America is, through one of the biggest personalities it ever produced, for better or worse.