A marketer’s biggest nightmare is that in spite of all his knowledge of social media channels, tips, and tricks, he will fail in promoting his brand online. The thought itself gives me the heebies jeebies. It’s hard work getting your clients to like you and be loyal to you in a virtual world with an ever changing topography. Maybe this is why many marketers find it easier to get close friends and family to like their brand pages; especially on Facebook. You know your people will never leave you unliked and unfollowed. But as the title of this blog will tell you, this is a highly flawed practice.