In a bid to break the notion that it is just a smartphone brand, Chinese electronics major Xiaomi has amplified its products portfolio in categories like fitness and health, smart home, smart travel and more, using Artificial Intelligence (AI) and Internet of Things (IoT) technologies.
Expanding the “Mi Home” experience stores across the country, the eight-year old company lets users try, experience and provide feedback on the minimalist design philosophy-based products that have been doing well in the international markets and have the potential to do well in the Indian space as well.
The company has announced a new generation of Android TV-integrated Mi TVs with voice assistance, Mi Air Purifier 2S and Mi Home Security Camera 360 with “talk-back” feature at affordable prices.
“We aim to make everything inside the house a lot more smarter. We put in a lot of efforts in ensuring that if we launch something here, it is completely customised for India and that takes up a lot of time based on customer requirements in the country,” Reddy added.
Based on the users’ feedback at the experience stores and social networks, the company said it will keep customizing products for the Indian users.
In September, Xiaomi refreshed its smartphone category and launched budget friendly devices, Redmi 6, Redmi 6A and Redmi 6 Pro smartphones, along with Poco F1 in the Rs 20,000-Rs 30,000 price segment.
Started with the online-only strategy, Xiaomi is now concentrating on stabilizing its presence in offline retail as well.