NBC's long decline in prime-time has likely affected the "Today" show, giving it less visibility among viewers. The network's executives say that "Good Morning America" does particularly well when it features members of the "Dancing With the Stars" cast from ABC's prime-time lineup.
"The `Today' show is now stagnating from what I would call the arrogance of being No. 1," she said. "That will happen to anybody. You stagnate because you're No. 1 and think you don't need to change."