‘Every industry that becomes digital, eventually becomes free’. I’ve picked this video in Wired Mag, which reinforces the theory from where I’ve stood, in which the price of products are not charged to consumers, but to the companies that get the most benefit from the exchange (advertising). In this hipothetical world, acces to information and knowledge would be ‘sponsored’ by people who has more money than you and that finally benefits from yoy taking that action.