For those of us who cannot afford to watch pay-per-view television a new budget scheme has been launched. Subscribers to ‘Paper View’ will be sent a piece of paper every time there is a key pay-per-view TV event that they are missing out on. The paper will contain still photo’s from the event together with lots of carefully worded statements about how brilliant it was, and how awful it must be to have not seen it. This, in some way, will give them partial access to the game but ultimately it will frustrate them so much that in all likelyhood, they will end up paying for the real thing. So there it is … marketing in action.